Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

17+ WordPress Plugins That Will Help Your Health Site GrowIn Part 1 of this article on ways to build your medical business presence online, we covered the following areas:

  • Online Challenges For The Health & Medical Profession
  • Opportunities For Health And Medical Businesses In The Web Economy
  • How To Improve Your Web Pages
  • How To Improve Your Content

In this section, we will continue exploring more ways to grow your medical business online.

Areas covered in this (and the next section) include:

  • Improve Traffic With WordPress
  • Tips For Generating Leads & Enquiries Using WordPress-Based Applications
  • How To Improve SEO, Improve User Engagement And Increase Web Traffic Generation Using Plugins

Useful Information

For more information about WordPress plugins and themes, see these articles:

Note: Health and medical plugins are covered in this section. WordPress themes for medical businesses are listed in Part 3.

Tips For Medical Services Practitioners – How To Improve SEO, Improve User Engagement And Generate More Visitors To Your Site Using WordPress Plugins & Themes

Web traffic is an integral part of your business growth. In this section we explore ways to help you improve your web traffic.

Optimizing Your Site For SEO

There are lots of ways WordPress can help to improve your medical or health-related website’s SEO:

  • URLs – configure the permalinks to create search engine-optimized URLS for your content posts.
  • Tags – WordPress lets you select the keywords that you want your posts to be indexed by in the search engines.
  • Post Categories – Add categories for your posts and products.
  • Excerpts – Set the description for your posts that will display in search results.
  • Images – title images with keywords for improved search results.
  • Content Linking – WordPress has a built-in feature that lets you easily create internal links
  • Pinging – Set up your WordPress site to automatically notify other search directories whenever a new post is published on your website.

How To Improve Search Engine Optimization (SEO), Increase User Engagement And Drive More Web Traffic Using Plugins

In addition to the built-in features of WordPress, there are various plugins that improve your health or medical website’s SEO, increase engagement and drive more visitors to your site.

For example, you can install the plugins below to improve your SEO:

A plugin like Yoast SEO (previously known as WordPress SEO by Yoast) can improve your SEO

(A plugin like Yoast SEO (previously known as WordPress SEO by Yoast) can improve your SEO)

Other ways to improve your website’s SEO, increase engagement and drive more traffic to your website are to add a forum, newsletters, comments, and social sharing. Here are a few more useful plugins that can help (many of the plugins listed below are also free):

  • BuddyPress – BuddyPress lets you set up your own social network on your website.
  • bbPress – Run your own forum on WordPress.
  • E-Newsletter – Use E-Newsletter to send professional email newsletters, track results and manage subscribers from your WordPress dashboard.
  • Disqus – Disqus lets you power discussions and increases engagement on your website or blog.
  • Floating Social – This WordPress plugin lets you add powerful social sharing features and buttons on your website.

You can add social sharing to your website easily with WordPress plugins

(You can easily add social sharing buttons to your website using WordPress plugins)

Generate Leads & Enquiries Using WordPress

Let’s discuss now ways to improve your sales and generate leads and enquiries for your health business.

Add A Newsletter

Providing a newsletter is a great way to build a subscriber list. Adding an email newsletter provides many benefits including:

  • Sends targeted traffic to your website
  • Keeps readers from forgetting about you
  • Provides updates
  • Provides you with a targeted marketing channel
  • It’s a way to provide special services or products to a select audience
  • Increases user interaction
  • Provides other ways for subscribers to share your content

An effective strategy for attracting subscribers is to provide high value information and give users free gifts or bonus items in exchange for their details. This could be a handy guide, tips for improving health and fitness, access to fitness tools, free trials, membership access to courses, contests, etc.

Provide Contact Forms

Contact forms make it easy and simple for prospective clients to get in touch with you. Readers can report issues, contact specific departments, ask for a quote, and more.

Contact forms provide many benefits and advantages, like:

  • Reduces spam
  • Set up automated responses
  • Gives you control over what is sent to you
  • You can keep your email address private
  • Contact forms can be added to any post or page
  • Improves the professional look of your site
  • More convenient for users

A popular WordPress contact form plugin is Contact Form 7.

Contact Form 7

Contact Form 7 - WordPress Plugin

(Contact Form 7)

Contact form 7 is a free plugin that is easy to install and set up and allows you to create and manage multiple contact forms on your site, customize your form and the email contents, add fields, and more.

International languages, Ajax-powered submissions, CAPTCHA, and spam filtering is also supported.

Something else to consider if you are setting up a website for a health center or medical clinic is to segment your contact form so prospective clients can choose which practitioner they want to contact. This ensures that contact form requests reach the right recipient.

Adding A Map

A map helps your visitors and customers find you.

Adding maps (e.g. Google Maps) to your website also provides a number of benefits, such as:

  • A map increases local SEO
  • Visitors can find your office easily and plan their trips better
  • Displays location of events

Adding maps to your site helps your visitors and customers find you

(Adding maps to your website helps your visitors and customers find you)

Popular Google Maps plugins for WordPress include:

WordPress Plugins & Themes For Improving Search Engine Optimization, Increasing User Engagement And Traffic Generation

WordPress Health Or Medical Plugins

WordPress makes available a number of plugins you can add to your medical or health-related site to immediately add a range of practical tools for visitors. Here are some of the plugins you can choose from:

Booking Calendar

Booking Calendar WP Plugin

(Booking Calendar Plugin)

This free bookings plugin allows you to add online bookings to your site. This plugin provides an intuitive and user-friendly interface with flexible functionality. It is suitable for a wide range health and medical consulting businesses, e.g. medical practices, specialists, health spas, booking yoga classes, etc.

Booking Calendar Plugin For WordPress - Overview

(Booking Calendar – WordPress Plugin – Overview)

This booking reservations plugin works out of the box. Your website visitors can check availability of services you offer and book appointments online easily. Site administrators and visitors receive booking confirmations. Booking Calendar is also widget-ready, and supports multiple languages. A premium version of this plugin is also available and includes a ton of extra features and functionalities.

For more details, go here}:

Event Espresso

Manage Your Events Automatically Using Event Espresso For WP

(Manage Event Bookings Online Using Event Espresso For WP)

If your business involves running health events, then you need a plugin like Event Espresso.

The Event Espresso online event registration WordPress software lets you easily create multiple events and begin receiving bookings literally in a few minutes

Event Espresso

(Event Espresso)

Event Espresso is a flexible and feature-packed software that gives you full control over your event registration management process.

We have written a comprehensive article about the benefits and features of using Event Espresso. Go here to learn more:

Calculator Pro Calculators

Calculator Pro Calculators

(Calculator Pro Calculators)

Calculator Pro provides a free collection of 400+ calculators. You can embed them into your posts, pages, or sidebars using shortcodes. It also supports internationalization

Most of the calculators aren’t specifically designed for health or medical use, but there are many you can add to your website, including:

  • Body Statistics – e.g. BMR Calculator, Durnin/Womersley Skinfold Body Fat Calculator, GFR (Glomerular Filtration Rate) Calculator, Modification of Diet in Renal Disease (MDRD) GFR Calculator, Waist to Hip Ratio Calculator, etc.
  • Calorie – e.g. Alcohol Calorie Calculator, RMR Calculator, Calories Burned Walking Calculator, etc.
  • Fitness Tests – e.g. Coopers 12 Minute Run Test Calculator, Balke Treadmill Test Calculator, etc.
  • Miscellaneous – e.g. Beats and Breaths Calculator, Blood Donation Calculator, Pace Calculator, Target Heart Rate Calculator, etc.
  • Nutrition – e.g. BMR Calorie Calculator, Water Intake Calculator, etc.
  • Weight – e.g. BMI Calculator, Weight Loss Percentage Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form - WordPress Plugin

(Calculated Fields Form WordPress Plugin)

With Calculated Fields Form you can create forms that perform single and complex calculations, such as:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculator
  • And lots more

The plugin is also available in a premium version with extra features and functionalities.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker Plugin

(Weight Loss Tracker Plugin For WordPress)

This plugin lets logged-in users record their weight periodically. The data is then displayed in a graph and table.

Weight Loss Tracker Plugin - User Graph

(Weight Loss Tracker – WordPress Plugin – Graph)

The plugin allows users to input target weights and provides support for various weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple BMI Calculator

Simple Body Mass Index Calculator Widget Plugin

(Simple Body Mass Index Calculator Plugin For WordPress)

Simple Body Mass Index Calculator is a free plugin for WordPress that installs a widget on your sidebar that can be configured and customized to match your theme.

In addition to Simple Body Mass Index Calculator, there are additional plugins you can use to perform similar functions:

  • BMI BMR Calculator  A responsive Body Mass Index and Basal Metabolic Rate calculator that saves calculation data for logged-in users and gives an overview to the administrator.
  • BMI / IMC Calculator  A simple calculator to show users their BMI
  • Calotor Calorie Counter – Lets visitors calculate their basal metabolic rate, based on their age, sex and weight.
  • And many more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data WordPress Plugin

(Drug Interaction Data Plugin For WordPress)

This plugin retrieves and displays drug information, including what the drugs are used for and what other medications the drugs are known to interact with.

Drug Interaction Data - WordPress Plugin - Database Results

(Drug Interaction Data Plugin – Results)

Drug information can be displayed on your site. The data is provided by the U.S. National Library of Medicine and the U.S. National Institutes of Health and converts common names of drugs to the standardized RxNorm name as defined by the U.S. National Library of Medicine.

For more details, go here}:

PubMed Posts

PubMed Posts Plugin For WordPress

(PubMed Posts Plugin For WordPress)

PubMed Posts adds a dashboard widget that lets you publish content to your site from PubMed articles, and a search function that locates posts with specific data. An editor that changes the layout of data in the post content is also included with the plugin.

PubMed comprises more than 25 million citations for biomedical literature from MEDLINE, life science journals, and online books.

For more details, go here}:

MJM Clinic

MJM Clinic Plugin

(MJM Clinic Plugin For WordPress)

MJM Clinic was designed to add functionality to clinic and health care related websites that provide information on health conditions and symptoms.

For more details, go here}:

Treato WordPress Plugin

Treato - WordPress Plugin

(Treato WordPress Plugin)

Treato WordPress plugin lets you embed the Treato healthcare search engine into your WordPress sidebar so you and your users can search drugs and see what patients are saying about different drugs.

Treato gathers and analyzes patient experiences written in online forums and blog posts, then aggregates the content to generate useful insights about users’ medications, diseases and symptoms. Users can access valuable insight about over 14,700 conditions and 26,600+ medications from over 2 billion collected posts.

For more details, go here}:

HealthTap

HealthTap - WordPress Plugin

(HealthTap WP Plugin)

HealthTap Concierge allows users to locate and book a virtual consult with real doctors via HD video or text chat from any mobile device, computer, even smartwatch.

With With the HealthTap Concierge plugin installed, users can type in a health question and based upon their location and type of question, they will receive a list of doctors in their geographic area who specialize in that health topic. They can then choose a doctor, chat over video or text, or send the doctor their question and get answers via the HealthTap service, which has a database of over 70,000 doctors.

For more details, go here}:

TrendMD

TrendMD Plugin For WordPress

(Trend MD Plugin For WordPress)

TrendMD lets you add the TrendMD recommendations widget to your website. The TrendMD recommendations widget is used by scholarly publishers to grow their readership and revenue by allowing people to discover, read or cite interesting scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts WordPress Plugin

(WP Nutrition Facts – WordPress Plugin)

WP Nutrition Facts is a simple plugin for WordPress that lets you insert a nutrition facts table into your posts and pages, allowing your site visitors to learn about the nutrient content of food in a standardized format.

WP Nutrition Facts - WordPress Plugin - Create Nutritional Facts Labels

(WP Nutrition Facts WordPress Plugin – Nutritional Facts Label Creation)

WP Nutrition Facts uses the Canadian Food Inspection (CFIA) nutrition labelling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe - WordPress Plugin

(WP Ultimate Recipe – WordPress Plugin)

If you run a health-related website that provides nutrition or healthy eating advice, a great way to add content that will engage your readers is to add recipes.

Plugins like WP Ultimate Recipe let you publish recipes on your site.

Other WordPress recipe plugins include:

  • Recipe Card – Publish recipes with nutrition facts that your site users can print, save and review.
  • EasyRecipe – Lets you easily publish recipes on your site with features like cut and paste, plain text recipe auto conversion, Google Recipe View formatting and preview button, live custom formatting, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – You can easily format recipe text and add images. Additional features like Google Recipe View formatting and SEO are included.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials - WordPress Plugin

(Awesome Fitness Testimonials WP Plugin)

This plugin lets you add fitness & wellness testimonials, case studies and reviews to your site.

For more details, go here}:

Exercise Images by Everkinetic

Exercise Images by Everkinetic Plugin

(Exercise Images by Everkinetic Plugin)

Exercise Images by Everkinetic lets you insert a database of exercise drawings into your content.

Exercise Images by Everkinetic Plugin - Catalog

(Exercise Images Plugin For WordPress – Image Database)

For more details, go here}:

In part 3 of this guide, we will look at WordPress themes that are suitable for medical and health businesses.

A Practical Guide To Successfully Growing Your Medical Services And Health-Related Online

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This is the end of part 2 of this article on ways to build your medical or health web presence.

Click here to read Part Three:

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"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com