Grow Your Medical Or Healthcare Business Online With WordPress

This article explains how to grow your medical or health-related business online and contains useful information on ways to improve the effectiveness of your medical or health-related web presence …

Grow Your Medical Or Healthcare Business Online With WordPress

A Step-By-Step Guide On How To Grow A Health-Related Business Online Successfully With WordPressThe online economy has not only transformed the way business is done worldwide, it has also created increasingly difficult challenges and great opportunities for businesses offering health or medical services.

Challenges Professional Health And Medical Services Providers Face Online

Today, more than ever, medical services practitioners must find smarter ways to remain competitive and generate new clientele. Not only do you have to become actively involved in the community your business serves, you must also develop a strong presence online. This includes having an effective web presence and figuring out smarter ways to grow your business online.

In addition to spending dollars in offline marketing activities like advertising on local newspapers, ads in industry publications and magazines, radio and tv, etc., businesses in the medical or health industry are now finding that they need to assign a greater part of their budget towards the development and management of a website that attracts prospective clients, engages users, outranks the competition in search engines and social media, and helps to give them wider marketing reach online.

This means that your site not only has to look great, your pages have to be fast-loading, and your site layout has to be easy to navigate, but even more importantly, the needs of the website may change over time and some aspects may need to be frequently updated. This requires a well-planned web and content management strategy in place.

One other problem that medical or health businesses face with their websites, as most other businesses do for that matter, is that they have only about thirty seconds or less to give users what they are looking for or they will go away.

“Websites have evolved into central information hubs where service information is still present but enhanced with web portals, hyperlinks to state and federal sites, and a variety of free tools.”

Michael Alter,

Online Opportunities For Medical Providers

As well as facing many challenges, there are also plenty of online opportunities available for health businesses that are willing to evolve to meet online demands and think progressively in terms of improving their online business marketing skills.

This detailed guide will help you uncover ways to increase web traffic and create significant improvements in your business online.


As well as providing tips and information on ways to improve your business online, we also recommend that you consider using the WordPress content management system (CMS) to power your health or medical-related business website.

To learn more about the benefits and advantages of using the WordPress content management system, go here:

Practical Tips For Improving Your Medical Services & Health-Related Site

This section covers how to improve your medical website and get better results. We show you what pages a health or medical site needs, what type of content you need, tips for improving your site’s layout and navigation, etc.

If you need help with website planning, check out the detailed guide we have written here: The Web Site Planning Process - A Practical Blueprint For Business Owners

Your Web Pages

All websites require some essential pages. Let’s go over the pages your  should have and how to set up your website for best results.

Description Of Services

It’s essential to have a page that explains your products or services. Depending on which area you specialize in, your page can list services such as:

  • Medicine & Surgery – e.g. anaesthetics, pulmonology endocrinology, oncology, geriatric medicine, respiratory, gastroenterology, optometry elective surgery, etc.
  • Dentistry – e.g. preventive dentistry, children’s dentistry, oral health, teeth whitening, implants, emergency dental, etc.
  • Cardiology – e.g. cardiac patient education, chronic heart conditions
  • Prenatal/Neonatal – e.g. birth suites, midwifery, etc.
  • Child Health – paediatrics, child development, children services, etc.
  • Diagnostic – breast screening, lung screening, radiology, gynaecology, psychosis, allergy testing, etc.
  • Pathology – laboratory testing and analysis, routine pathology testing, fine-needle aspiration, speech pathology, etc
  • Counselling – mental health services, alcohol, tobacco & other drug counselling, trauma counselling, diet and nutrition counselling, social work services
  • Alternative therapies – acupuncture, aromatherapy, hydrotherapy, massage therapy, osteopathy, hypnosis, etc.
  • Other medical services – weight management, sports medicine, reproductive services, rehabilitation, inherited diseases, artificial limbs, assisted living, home care, community health, medical transport, etc.

Make sure to list all of the services you provide. Educate your visitors about the benefits of using these services and why they should book an appointment with you.

About Us

This page needs to describe your business and explain to visitors what your business stands for, its unique approach, philanthropy, etc.

It should also include any awards, certifications, recognitions, accreditations, associations, publications, etc., that can be used to promote your business and to position yourself above other competitors.

List all of your awards certifications, recognitions, accreditations, associations, publications, etc. in your About Us page

(List all of your awards recognitions, certifications, accreditations, publications, associations, etc. in your About page. Image sourced from:

Meet Our Team

If you are looking for cost-effective ideas to sell more products or services online or increase user interaction on your site, then one of the things you can do, is make it easier for prospective clients to get to know you and your organization better.

You want potential clients to relate to your business. One great way to do that is to have a page that introduces your employees. This page should include a photo and a mini biography. Since most visitors will not tend to be familiar with medical-related terms your bio descriptions should tell who they are and what they specialize in. It should also explain what those specialties mean. This page can include social buttons that will allow your visitors to follow your staff members on their social pages.

In this page, make sure to outline your employee’s expertise and qualifications, why they are an invaluable asset to your team, and more importantly, how they can help add value to your clients’ business.

Make sure to add a staff page

(Make sure to add a page that introduces your employees or team members to prospective new clients. Screenshot source:

For a detailed step-by-step tutorial on how to create and add an easy-to-maintain directory of staff members in WordPress without coding skills, go here: WordPress Plugin Tutorial: How To Add A Staff List Directory To Your Site

Career Opportunities Page

This is a listing of career opportunities within your company. This page could include training, employee benefits, advancement opportunities, etc. You can include stories of trainees who have risen within your company and information about career opportunities in the medical-related industry.

Maintain a positions available section in your page. If there are no positions currently available, consider inviting people to return periodically to the page, subscribe to your newsletter, follow you on social media, etc.

Case Studies

Case studies and client reviews are a great way to attract prospective clients and showcase your services. Adding a web page with client reviews and case studies also helps your medical-related website to provide social proof.

Add a page to your site with reviews from clients and case studies

(Add a page to your site with client reviews and case studies. Screenshot image source:

We have written extensively on using testimonials, case studies and user reviews get better results online. Go here to learn more about this: How To Create Better Results Online Using Profit-Boosting Testimonials

Contact Us Page

A contact page is vitally important.

Your contact page should provide the following information about your organization:

  • Company Name
  • Physical address
  • Phone
  • Facsimile number
  • Contact email address
  • Map and directions
  • Website address
  • Contact form
  • Request for information – who to contact
  • Links to social media profiles
  • Online Chat/Skype (optional)

If your business services several areas you want to make that clear when showing your address and contact information.

You could also include links to an FAQ page, frequently-visited pages, booking form, helpdesk, newsletter, blog, etc.


A blog can be a powerful marketing tool for your business. Most blogging platforms typically include a content management system that allows you to easily promote your business by publishing timely content such as announcements, updates, useful articles, opinions and discussions, how-to videos, infographics, etc.

If you already have an established site, then consider adding a WordPress-driven blog to create more exposure for your medical services.

If you don’t have a website yet, or if your existing website is very hard to manage or not delivering you the results you want, then WordPress can become both your website and business blog.

Important Info

Not many businesses know this, but an expertly configured WordPress site can turn your web presence into an automated traffic machine that can instantly begin attracting an ongoing stream of new targeted traffic to your website, simply by publishing regular content to your website.

WordPress can automate your traffic generation

(WordPress can automate your traffic generation)

Go here to learn more about this:

Legal Info Pages

It’s vitally important to have a website that complies will all legal requirements online. This is not only important for establishing trust and credibility with prospective clients, but also to ensure that you are not contravening any local, regional or federal laws or regulations wherever you practice.

Depending on the services you provide, adding some or all of the following legal pages to your website will help you stay out of legal hot water with most regulatory authorities, third-party service providers (e.g. Facebook), and other potential sources of legal threats and inconveniences:

  • Contact Us
  • Privacy Policy
  • Terms And Conditions
  • Website Disclaimer
  • Affiliate Agreement
  • Anti-Spam Policy
  • Compensation Disclosure
  • DMCA Notice
  • Earnings Disclaimer
  • External Links Policy
  • Health/Financial Disclaimers
  • Refund Policy
  • Video/Audio Terms
  • and others

Go here for a detailed article on adding legal pages to your site: The Importance Of Adding Legal Pages To Your WordPress Site

Ways To Improve Your Web Content

In today’s globally competitive economy, the practice of content marketing has become one of the key differentiators for businesses that sell similar products or provide similar services.

Providing great content with useful advice or tips will get your readers to share your web pages and come back for more content. This is the most effective way to inform and educate your visitors and prospects about using your services.

For example, if your business provides products or services that help people lose weight, then some of the topics you can cover as content on your site:

  • What to do before starting any weight loss program (e.g. consult with doctor, record measurements, set goals, etc.)
  • How to set realistic, but challenging weight loss goals
  • Diet sodas (common ones, side effects, long term results, do they work?)
  • How to incorporate a little fast food into a healthier diet plan
  • And endless other content topics

You can also create a series of informative articles that will help your readers gain a better understanding of your services, by explaining benefits, procedures, terminology, etc.


Use keywords in your content that prospective clients will search to find you online.

We recommend subscribing to our Content Marketing Email Training Series. You will receive regular training emails with easy-to-digest information and practical tips that will show exactly how to drive more traffic to your site, save money creating useful content for your visitors and grow your website using content marketing strategies. It’s not only a great course with loads of useful information, it’s also completely FREE!

Tips For Improving Visitor Experience

Improving your user experience (known as UX) helps keep visitors coming back and engaging with your site. This section will show you ways you can improve your visitor engagement and UX.

Content Syndication – RSS Feeds

RSS feeds can help to improve visitor engagement and user experience in many ways.

If you provide valuable content, other businesses will want to syndicate your content.

Some of the benefits of syndicating your content to other businesses using RSS feeds, include:

  • All of your content updates are in one place
  • Doesn’t rely on email
  • Your feeds can be shared and picked up by other sites online
  • Users can subscribe to your RSS feed
  • A feed provides links to your content
  • Feeds can be submitted to RSS directories
  • RSS provides various ways for readers to receive your content (e.g. users can view your content on their mobile device using feed readers)
  • It’s built into WordPress

There are also a number of benefits when it comes to adding syndicated content to your website from other websites, such as the fact that you don’t have to write, manage or update the content.

To find useful RSS feeds just visit sites of health or medical-related government departments and respected industry bodies.

For example, here are some examples of feeds you could add to your site:

You can also search online for general feeds, e.g. “medical rss feeds” or search for feeds on specific subjects, e.g. “muscular dystrophy rss feeds”, “food intolerance rss feeds”, “psychology rss feeds”, etc.

Use RSS feeds to provide your visitors with a better user experience.

(RSS feeds can help to improve your website’s UX.)

Provide Checklists & Forms

Checklists and educational charts are a fantastic way to help increase user engagement and add value to your visitors. They can give them useful instructions and resources to perform necessary steps. Checklists and charts can also be great instructional tools.

You can provide a range of online or downloadable checklists and forms (or links to these) covering topics such as:

  • Checklists and forms for booking appointments
  • Checklists for post-surgery recovery
  • Health checklists and charts for specific conditions
  • Dental checklists – e.g. first visit, maintenance program, cosmetic dentistry, etc.
  • Fitness and nutrition program checklists
  • General charts & infographics (e.g. sugar content in different foods, the importance of sleep at different ages, etc.)
Online Tools

Providing unique online tools, gadgets and applications on your website is a great way to increase visitor engagement and add value to your visitors. Health-related calculators are popular tools for your website. Other applications can include things like nutritional tools, and even recipes.

In part 2, we will look at a several online tools you can add to your site using WordPress plugins and themes that can also help improve seo, improve user engagement and drive more visitors to your business.

How To Build And Grow A Medical Practice Services Web Presence


This is the end of section 1.

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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group