Grow Your Medical Or Healthcare Business Online With WordPress

This article explains how to grow your medical or health-related business online and contains useful information on ways to improve the effectiveness of your medical or health-related web presence …

Grow Your Medical Or Healthcare Business Online With WordPress

The Ultimate Guide To Growing A Medical And Health Practice Presence Online Using WordPressMedical services practitioners face a number of challenges in today’s web economy, especially when it comes to growing a presence online.

Challenges Health & Medical Services Face Online

Today, more than ever, health services professionals must work harder to stand out from their competition and find new clientele. Not only do you have to become more involved in the community you serve, you must also develop an active digital presence. This includes having a dynamic website and learning smarter ways to market your services online.

As well as investing dollars advertising offline on newspapers, ads in industry publications and magazines, radio and television, etc., businesses in the medical industry are now also finding that they will need to invest a greater portion of their marketing budget towards developing and managing a website that will attract clients, engage visitors, outrank the competition in search engines and social media, and help to increase their marketing reach online.

This means that your site not only has to look professional, your web pages have to be fast-loading, and your website has to be easy to navigate, but it’s also important to keep in mind that the needs of the website may change over time and sections may need to be updated often. This requires the implementation of a well-planned web and content management strategy.

Another difficult challenge that medical-related businesses face online, as most businesses do for that matter, is that your site has only around thirty seconds to provide visitors with what they need or they will look elsewhere.

“Websites have evolved into central information hubs where service information is still present but enhanced with web portals, hyperlinks to state and federal sites, and a variety of free tools.”

Michael Alter, http://www.accountingweb.com/technology/accounting-software/tips-for-improving-your-website

Opportunities For The Medical And Health Profession In The Web Economy

As well as facing significant business and technology changes, there are also many online opportunities available to medical-related practices that are willing to adapt to meet the challenges of the digital economy and who can think strategically in terms of improving their online business marketing skills.

This article will help you uncover a number of ways to generate more business and improve your online results.

Useful Information

As well as providing general website improvement tips, we also emphasize the benefits and advantages of using the WordPress CMS platform to power your medical or health-related business website.

To learn more about the benefits and advantages of using the WordPress Content Management System, see the articles below:

Useful Tips For Improving Your Website

Let’s start by reviewing the basics. In this section, we’ll look at how to improve your website and get better results online. We show you what web pages you need, what type of content works best, your navigation structure, etc.

If you need assistance or help planning your health website, visit this page: The Website Planning Process Explained: A Practical Blueprint For Business Owners

Essential Website Pages

All business websites require several basic web pages. Let’s go over these.

Your Services And Products

It’s essential to include a page that describes your products and services. Depending on which area of health or medical services you specialize in, your page could list services such as:

  • Medicine & Surgery – e.g. acute pain management, neurosurgery blood disorders, cosmetic surgery, stroke, rheumatology, infection control, ophtalmology palliative care, etc.
  • Dentistry – e.g. preventive dentistry, children’s dentistry, gum disease, teeth whitening, implants, emergency dentistry services, etc.
  • Cardiology – e.g. cardiac monitoring, coronary care
  • Prenatal/Neonatal – e.g. obstetrics, midwifery, etc.
  • Child Health services – paediatrics, child development, children services, etc.
  • Diagnostic – breast screening, lung screening, radiology and imaging, women’s health, MRI scanning, food allergy testing, etc.
  • Pathology – laboratory testing and analysis, emergency pathology testing, clinical trials, speech pathology, etc
  • Counselling services – mental health services, alcohol, tobacco & other drug services, trauma counselling, diet and nutrition counselling, social work services
  • Alternative treatments – acupuncture, reflexology, colloidal silver therapy, shiatsu, chiropractic services, hypnotherapy, etc.
  • Other medical services/therapies – weight management, podiatry, reproductive endocrinology, rehabilitation, inherited diseases, artificial limbs, mobility, home and community care, community health, medical equipment, etc.

Make sure to list all of the services you provide. Provide your visitors with information that will educate them about the benefits of using these services and direct them to your appointment booking page.

About Us

This page needs to describe your business and explain to visitors what your business stands for, its unique approach, community projects, etc.

Remember to list any industry awards, accreditations, recognitions, certifications, publications, associations, etc., that could be used to promote your business and position yourself above other competitors.

List all of your business awards accreditations, certifications, recognitions, publications, associations, etc. in your About page

(List all of your industry awards recognitions, certifications, accreditations, publications, associations, etc. in the About Us page. Image source: squaremedical.com.au)

Meet Our Team

If you are looking for quicker and simpler ways to sell more products or services online, then make it easier for prospects to get to know, like and trust you and your organization better.

Prospects need to relate to your business. A great way to do that is to have a page that introduces your staff members. This page should include a photo and a brief biography. Since most visitors are probably not well-versed in medical terms your bio descriptions should tell who they are and what their specialties are. You may also want to explain what those specialized areas do. This page should include social buttons that will allow your visitors to follow individual team members on their social networks.

On this page, don’t be afraid to show the human side of your team members with personal stories, hobbies, etc., but make sure to highlight your staff member’s qualifications, why they are an asset to your team, and more importantly, how they can help add value to your clients’ business.

Add a staff page

(Add a page that introduces your staff members to prospective new clients. Screenshot source: southperthchiro.com.au)

If you need help how to create and add an easy-to-maintain simple employee directory in your website, go here: Adding A Staff List Directory To Your Site

Recruitment

List any job or career opportunities available within the clinic. This page can include training offered, benefits, professional development, social activities promoted or encouraged by your business, etc. You should also include information such as the job outlook and career opportunities in the health or medical industry.

Include also a positions available section in this page. If there are no positions currently available, consider inviting people to return periodically to this page, join your updates list, follow your social pages, etc.

Testimonials And Case Studies

Reviews from clients and case studies are a great way to attract potential clients and showcase what kind of services you offer. By adding a page with client reviews and case studies, you are also helping to provide visitors social proof online for your business.

Add a page to your site with case studies and testimonials from past clients

(Add a page with testimonials from past clients and case studies. Screenshot image sourced from: arrowsmiledental.com)

If you would like to learn more about using testimonials and reviews improve your business online, go here: Improve Your Sales With Awesome User Testimonials

Contact Us Page

Having a clean contact page is vitally important.

Your contact page should include the following information about your business:

  • Company Name
  • Location
  • Telephone
  • Fax
  • Contact email address
  • Google Map and directions
  • Web address
  • Contact form
  • Request for more information – who to contact
  • Links to social media pages
  • Online chat

If your business services different areas you want to make this clear when showing your address and contact information.

You should also include links to an FAQ page, main pages, booking form, support page, newsletter opt-in form, blog, etc.

Add A Blog Section

A blog can be a very powerful marketing tool for your business. Blogs are built around a content management system that is simple to use and allows you to promote your business by publishing timely content such as the latest news, updates, educational articles and tutorials, informative posts, promotional videos, infographics, etc.

If you already have an existing website, then consider adding a WordPress-driven blog to promote your medical practice.

If you don’t have a website yet, or if your existing health or medical website is very hard to keep updated or not delivering you the results you want, then WordPress can be used both as your website and business blog.

Idea

Not many businesses know this, but an expertly configured WordPress site can become an automated traffic system that can begin to attract targeted visitors to your web site, simply by adding regular content to your website.

An expertly configured WordPress site can drive new visitors automatically to your site

(An expertly configured WordPress site can generate new traffic automatically to your website)

To learn more about this go here:

Legal Pages

It’s really important to make sure they have a compliant website. This is not only important for building trust with visitors, but also to ensure that no laws and regulations are being breached in whichever region you service.

Depending on what products and services you provide, adding some or all of the following legal pages to your health or medical site will help keep you out of trouble with most regulatory authorities, third-party service providers, and other potential sources of legal threats and inconveniences:

  • Contact Page
  • Privacy Statement
  • Terms And Conditions Of Use
  • Website Disclaimer
  • Affiliate Agreement
  • Anti-Spam Policy
  • Compensation Disclosure
  • DMCA Notice
  • Earnings Disclaimer
  • External Linking Policy
  • Health/Financial Disclaimers
  • Refund Policy
  • Video/Audio Terms
  • etc.

We have written a detailed article about adding legal pages to your website here: Why You Need To Add Legal Pages To Your Website

Tips For Improving Your Web Content

In today’s globally competitive economy, the sooner you begin publishing great content on your site, the faster you will begin to see results and differentiate yourself from the competition.

By providing great content with useful information or tips, you will get your visitors to share your web pages with others and come back for more. Using content is the most effective way to inform and teach your visitors and prospects about your business and services.

For example, if you provide weight management services, then some of the topics you can cover as content on your site:

  • What to do before you start any weight loss program (e.g. consult with doctor, record measurements, set goals, etc.)
  • Easy portion control habits (smaller plate, don’t put food on the table, more vegetables)
  • Incorporating exercise into your weight loss program
  • A guide to making the right choices when eating out at any restaurant
  • Etc.

You can also create a series of informative articles that will help your prospective clients gain a better understanding of your services, by explaining benefits, procedures, terminology, etc.

Info

Include keywords in your content that prospective clients will search to find you online.

We recommend subscribing to our Content Marketing Email Training Series. You will receive regular training emails with actionable information that will show exactly how to drive more traffic to your site, save money creating high-quality content for your site visitors and grow your presence online using content marketing. It’s not only a great course with loads of useful information, it’s also completely FREE!

Tips For Improving User Experience

Improving your site’s user experience (generally referred to as UX) will help you keep visitors coming back and using your site. This section will show you ways you can improve visitor engagement and user experience.

Use RSS Feeds

RSS (Really Simple Syndication) feeds can help to improve visitor engagement and UX in a number of different ways.

If you provide information that adds value to others, other businesses will want to syndicate your content.

Some of the benefits of syndicating your content to other businesses using RSS feeds, include:

  • All of your content updates are in one place
  • Content distribution doesn’t rely on email
  • Can be shared online
  • Users can subscribe to your feed
  • It provides links back to your site
  • Feeds can be submitted to RSS directories and aggregators
  • RSS provides several ways for your readers to receive your content (e.g. users can read the content on their mobile device using different applications)
  • RSS is built into WordPress

There are also benefits to adding syndicated content to your site from other websites, such as the fact that you don’t have to write, manage or update the content.

You can find RSS feeds with useful content for your website by visiting sites of relevant government departments or industry bodies.

Here are examples of useful RSS feeds you could add to a medical site:

You can also search online for general RSS feeds, e.g. “medical rss feeds” or search for feeds on specific topics, e.g. “radiology rss feeds”, “primary care rss feeds”, “huntingtons disease rss feeds”, etc.

RSS (Really Simple Syndication) feeds can help to improve your website's UX.

(Using RSS feeds can help to improve your medical-related website’s user experience.)

Checklists & Charts

Checklists and educational charts are a fantastic way to increase visitor engagement, add value to your readers and set yourself apart from the competition. Forms and checklists can provide step-by-step instructions and resources to get necessary tasks performed. Checklists and charts are great client instructional tools.

You can provide checklists, charts and forms covering a range of areas such as:

  • Checklists and forms for booking appointments
  • Checklists for pre or post surgery
  • Health checklists and charts for specific conditions
  • Dental checklists – e.g. first visit, oral hygiene program, cosmetic dentistry, etc.
  • Weight loss and exercise program checklists and charts
  • General charts & infographics (e.g. sugar content in different foods, the importance of sleep at different stages of development, etc.)
Other Tools

Providing useful online tools, gadgets and applications on your website can help increase visitor engagement and significantly add value to your potential clients. Health-related calculators are popular tools for your website. Other tools could include things like diagnostic tools, or even recipes.

In part two of this guide, we will be discussing a several online tools you can use in your health or medical site using WordPress plugins and themes that can also help to improve your seo, increase user engagement and generate more traffic to your business.

A Practical Guide On How To Grow A Health Center Presence Online Successfully With WordPress

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This is the end of section one of this guide on ways to improve your medical-related business web presence.

Click on this link to keep reading:

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"I love the way your email series "Infinite Web Content Creation Training Series" is documented and presented. It is very absorbing and captivating. The links and tutorials are interesting and educational. This has motivated me to rewrite my content following the concepts I am learning from the email series." - Mani Raju, www.fortuneinewaste.com

Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

18+ WordPress Plugins That Can Help Your Medical Or Health SiteIn Part 1 of this article on ways to build your health or medical-related web presence, we provided in-depth tips and suggestions on the following topics:

  • Challenges Medical And Health Services Practitioners Face Online
  • Online Opportunities For Health & Medical Businesses
  • Improve Your Web Pages
  • How To Improve Your Content

In Parts Two & Three, we discuss more ways to grow your health business online.

Areas covered in this (and the following section) include:

  • Improve Web Traffic With WordPress
  • How To Generate More Leads & Enquiries
  • How To Improve SEO, Improve User Engagement And Generate More Visitors With Plugins

Info

To learn more about WordPress plugins and themes, go here:

Note: Plugins are covered in this section. Health and medical themes are listed in Part Three.

Your Medical Website – How To Improve Your Business Online Using WordPress

Your web traffic is vital to your business growth. This section discusses ways of improving SEO, increase user engagement and increase web traffic generation using plugins and themes.

Optimize Your Site For SEO With WordPress

There are many ways that WordPress helps improve your health website’s SEO:

  • Search Engine-Friendly URLs – Set the permalinks to create search engine-optimized URLS for your article pages.
  • Tags – WordPress lets you specify the keywords that you want search engines to index your article pages (posts) for.
  • Categories – Add search engine-friendly categories for your posts and products.
  • Excerpts – Create an excerpt that will appear in search results.
  • Images – title images with keywords for improved search results.
  • Internal Linking – WordPress has a built-in feature that lets you easily link internal content
  • Post Notification – Configure your site to automatically notify other sites and directories whenever a new post is published on your site.

How To Improve SEO, Improve User Engagement And Increase Web Traffic Generation Using Plugins

As well as the built-in features of WordPress, there are a number of plugins for WordPress that will improve your health or medical website’s SEO, increase user engagement and drive more web traffic to your website.

For example, you can install the plugins below to improve your SEO:

Use a plugin like Yoast SEO to improve your SEO

(A plugin like Yoast SEO (previously called WordPress SEO by Yoast) can improve your SEO)

Other things you can do to improve your health-related website’s SEO, increase user engagement and drive more web traffic to your website are to add a forum, newsletters, commenting, and social sharing. Here are some more plugins that can help (many of the plugins listed below can be downloaded at no cost):

  • BuddyPress – This plugin allows you to run a social network on your WordPress site.
  • bbPress – This free WordPress plugin helps you set up your own forum on your website.
  • E-Newsletter – This plugin lets you send email newsletters, track results and manage subscribers from your WP site.
  • Disqus – use this WordPress plugin to power discussions and increases user engagement on your website or blog.
  • Floating Social – This WordPress plugin lets you add social buttons and features that allow visitors to share your content online on your website.

You can add social sharing buttons to your site easily with WordPress plugins

(You can easily add social sharing buttons to your site using free or inexpensive WordPress plugins)

Generating More Leads & Enquiries

Let’s now discuss how to improve sales and generate new leads and enquiries for your business.

Add An Email Newsletter

Adding a newsletter is a great way to retain and grow your readership. It] provides several benefits and advantages including:

  • Sends targeted traffic to your site
  • Keeps readers from forgetting about you
  • Provides updates that could save businesses time and money
  • Provides a targeted marketing channel
  • Allows you to offer special services or products to a select audience
  • Provides new opportunities for increasing user interaction
  • Provides additional ways for your content to be shared online with new potential customers

A proven strategy for attracting subscribers to your email newsletter is to provide them with high value information and offer them a free gift in exchange for their details. This can be a guide, tips for improving health and fitness, access to medical applications, free trials, access to subscriber-only content, contests, etc.

Adding A Contact Form

A contact form provides an easy and simple way for readers to get in touch with you. Users can send feedback, ask questions to specific departments, ask for a quote, send suggestions and more.

A contact form provides a number of benefits including:

  • Reducing spam
  • Automated response
  • Gives you control over what gets sent to you
  • Allows you to keep your email address private
  • Different forms can be added to any post or page
  • Looks professional
  • Convenience for site visitors

One of the most popular WordPress contact form plugins is Contact Form 7.

Contact Form 7

Contact Form 7

(Contact Form 7 – WordPress Plugin)

Contact Form 7 lets you add multiple contact forms into any post or page, customize the forms and the mail contents, add fields, and more.

International languages, Ajax-powered submitting, CAPTCHA, and spam filtering is also supported.

Another feature to consider if you are setting up a website for a health center or medical clinic is adding sections to your contact form so prospects can choose the practitioner they want to contact. This will help make sure that visitors get their comment to the correct recipient.

Adding Maps

Adding maps to your website helps your visitors and clients find you.

Inserting maps, such as Google Maps, into your WordPress site also provides visitors with a number of benefits, such as:

  • A map improves local SEO
  • Customers can better plan their visits and appointments
  • Display location of events

Maps help your visitors and customers find you

(Maps help your visitors and clients find you)

Here are just some of the more popular plugins that let you embed, customize and display Google maps on your website:

WordPress Plugins And Themes That Can Improve Your SEO, Increase User Engagement And Increase Web Traffic Generation

Medical & Health Plugins For WordPress

WordPress makes available a number of plugins you can add to your medical-related site that will immediately add a range of functional tools for visitors. Here are just some of these plugins:

Booking Calendar

Booking Calendar - WordPress Plugin

(Booking Calendar Plugin For WordPress)

Booking Calendar allows you to add online bookings to your site. It is well supported, has an intuitive and user-friendly interface with flexible functionality. It is suitable for a wide range health and medical consulting uses, e.g. dental practices, surgeons, chiropractors, booking yoga classes, etc.

Booking Calendar - WordPress Plugin - Overview

(Booking Calendar – WordPress Plugin – Overview)

Booking Calendar works out of the box. Website visitors can check the availability of services and book appointments online quickly and easily. Site administrators and visitors receive notifications. Booking Calendar also lets you add a calendar or booking form to your website’s sidebar, and supports multiple languages. A premium version with a ton of additional features and functionalities is also available.

For more details, go here}:

Event Espresso – Event Manager And Registration System For WordPress

Manage Bookings And Registrations Via The Web Using Event Espresso WP Plugin

(Manage Event Registrations Via The Web Using Event Espresso Plugin For WP)

If your business involves running health or medical events like seminars or workshops, then you need a plugin like Event Espresso.

The Event Espresso online event registration WP plugin enables you to easily set up multiple events and start accepting online registrations in just minutes

Event Espresso

(Event Espresso)

Event Espresso is a feature-rich software that gives you complete control of the event registration management process.

We have written a comprehensive article on the benefits and features of using Event Espresso. Go here to learn more:

Calculator Pro Calculators

Calculator Pro Calculators Plugin

(Calculator Pro Calculators – WordPress Plugin)

Calculator Pro provides a free collection of 400+ calculators that you can display on your website and embed into your posts, pages, or sidebars using shortcodes. It supports internationalization

Most of the calculators aren’t designed for medical or health usage, but there are a few you can use, including:

  • Body Statistics – e.g. Body Composition Calculator, Fat Calculator, GFR (Glomerular Filtration Rate) Calculator, Metric BMR Calculator, US Navy Body Fat Calculator, etc.
  • Calorie – e.g. Alcohol Calorie Calculator, kJ to Calorie Calculator, Calories Burned Swimming Calculator, etc.
  • Fitness Tests – e.g. BAI (Body Adiposity Index) Calculator, Balke Treadmill Test Calculator, etc.
  • Miscellaneous – e.g. Beats and Breaths Calculator, Cigarette Savings Calculator, Due Date Calculator, Running Pace Calculator, etc.
  • Nutrition – e.g. BMR Calorie Calculator, Protein Calculator, etc.
  • Weight – e.g. BMI Calculator, Weight Loss Percentage Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form Plugin For WordPress

(Calculated Fields Form Plugin For WordPress)

This plugin is great for creating forms with dynamically calculated fields to display the calculated values, including:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculator
  • And many more

A premium version of this plugin is also available with many additional features.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker WordPress Plugin

(Weight Loss Tracker WordPress Plugin)

Weight Loss Tracker lets logged-in users record their weight on given dates. The data is then displayed in a graph and table.

Weight Loss Tracker - Graph

(Weight Loss Tracker – User Graph)

The plugin allows users to enter target weights and supports the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple BMI Calculator Widget

Simple BMI Calculator Plugin

(Simple BMI Calculator WordPress Plugin)

Simple Body Mass Index Calculator is a simple plugin that installs a widget on your sidebar that can be configured and customized to match your theme.

As well as Simple BMI Calculator, there are a number of other plugins you can look at that perform similar functions:

  • BMI BMR Calculator  A responsive BMI and Basal Metabolic Rate calculator that saves calculation data for logged-in users and gives an overview to the trainer.
  • BMI / IMC Calculator  A simple calculator that displays BMI
  • Calotor Calorie Counter – Lets visitors calculate their basal metabolic rate, by inputting their age, sex and weight.
  • And lots more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data WordPress Plugin

(Drug Interaction Data)

This plugin will retrieve and display information about drugs, including what the drugs are used for and what other medications the drugs are known to interact with.

Drug Interaction Data WP Plugin - Database Results

(Drug Interaction Data WP Plugin – Data Results)

Information about drugs can be displayed on your site. The data is provided by the U.S. National Library of Medicine and the U.S. National Institutes of Health and converts common names of drugs to their standardized RxNorm name as defined by the U.S. National Library of Medicine.

For more details, go here}:

PubMed Posts

PubMed Posts

(PubMed Posts Plugin For WordPress)

PubMed Posts adds a dashboard widget that lets you crate posts from PubMed articles, and a search feature that helps visitors find posts with specific article data. A simple editor that changes the layout of data in your post content is also included with the plugin.

PubMed includes over 25 million citations for biomedical literature from MEDLINE, online books and life science journals.

For more details, go here}:

MJM Clinic

MJM Clinic Plugin

(MJM Clinic Plugin)

This plugin was designed for medical and health care related websites. It lets you add service pages with booking forms, multiple clinic locations, provide information to site visitors about symptoms and health conditions, assign case studies, link  indication tags to services, etc.

For more details, go here}:

Treato

Treato

(Treato WP Plugin)

This plugin lets you embed the Treato healthcare search engine into your WordPress sidebar so you and your users can search drugs and read what patients are saying about different drugs.

Treato collects and analyzes experiences sourced directly from patients written in medical forums and blog posts, then aggregates the content to generate useful insights about users’ medications, diseases and symptoms. Users receive valuable insight about side effects, drug comparisons, which drugs people feel are working, and more from over 2.2 billion collected posts.

For more details, go here}:

HealthTap Concierge

HealthTap Concierge

(HealthTap Concierge WordPress Plugin)

HealthTap Concierge allows visitors to locate and book a virtual consult with doctors, clinical psychologists, etc. via HD video or text chat from any mobile device, personal computer, or smartwatch.

With the plugin installed, your visitors can type in a health question and based upon their location and type of question, they will receive a list of doctors in their geographic area who specialize in that particular topic. They can then select a doctor, connect in real time over video or text chat, or send the doctor their question and get answers with the service.

For more details, go here}:

Trend MD

Trend MD WordPress Plugin

(Trend MD Plugin For WordPress)

The TrendMD plugin adds the TrendMD recommendations widget to your site. The TrendMD recommendations widget is used by scholarly publishers to increase their readership and revenue by allowing people to discover, cite or read scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts - WordPress Plugin

(WP Nutrition Facts Plugin For WordPress)

WP Nutrition Facts is a simple plugin for WordPress that lets you insert a nutrition facts table into your posts and pages, allowing your site visitors to learn about the nutrient content of food and make better decisions about the food products they purchase.

WP Nutrition Facts - Creating Custom Post Type Labels

(WP Nutrition Facts Plugin – Label Creation)

WP Nutrition Facts uses the Canadian Food Inspection (CFIA) nutrition labeling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe - WP Plugin

(WP Ultimate Recipe – WordPress Plugin)

If you own a health or fitness-related website that provides nutrition or healthy eating advice, a great source of engaging content to your site is to publish recipes.

Plugins like WP Ultimate Recipe let you easily publish recipes on your site.

Other recipe plugins for WordPress include:

  • Recipe Card – Create search engine optimized recipes that your readers can print, save and review.
  • EasyRecipe – EasyRecipe lets you easily add recipes to your site with features like cut and paste, plain text recipe auto conversion, Google Recipe View formatting, live custom formatting, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – You can easily format recipe text and add images. The plugin also provides a number of additional features, including SEO and Google Recipe View formatting.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials

(Awesome Fitness Testimonials WP Plugin)

Awesome Fitness Testimonials lets you display fitness & wellness testimonials, case studies and reviews on your site.

For more details, go here}:

Exercise Images by Everkinetic

Exercise Images - WordPress Plugin

(Exercise Images by Everkinetic)

This plugin lets you insert a database of exercise images into your content.

Exercise Images - WordPress Plugin - Database

(Exercise Images – Catalog)

For more details, go here}:

In the next section, we will be discussing WordPress themes for medical and health businesses.

How To Build And Grow Your Health & Medical Practice Services Website

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This is the end of section two of this guide on ways to improve your medical business web presence.

Click here to read the rest of this guide:

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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now

Grow Your Medical Or Healthcare Business Online With WordPress – 3

This is part 3 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress themes suitable for medical or healthcare-related businesses.

WordPress Themes For Health Services

This is Part Three of guide on ways to grow your medical-related business presence online.

So far, we have covered the following areas:

  • Challenges Medical And Health Services Practitioners Face Online
  • Online Opportunities For Health And Medical Services Professionals
  • Improve Your Website Pages
  • Ways To Improve Your Content

In this section, we discuss more ways to grow your health business online by looking at the best website themes for your business:

WordPress Themes For Healthcare & Medical-Related Providers

WordPress provides many quality themes that can be used to build any type of health or medical-related website, including websites for doctors, physicians, surgeons, dental services, clinics, medical centers, day surgeries, or any type of health care field or facility imaginable.

To get the best features and professional look for your website, it’s best to choose a theme specifically for health businesses.

Here is a list of some of the best themes available for health or medical-related businesses. These themes allow you to have a professional health-related website within minutes.

Medica

Medica

(Medica Theme)

Medica Pro is a clean, flat theme that makes an impressive medical website. It can be used as a website, a blog, or both.

Medica Pro includes several widgets that increase the theme’s functionality. It contains page templates, including Doctors which shows an image, a short bio and social media links. There’s also a page for client testimonials and a contact template page complete with Google Maps and contact form. You can also include a blog.

You can customize your theme easily from your theme settings area. Here you can adjust your colors, layout, business logo and social media links. You have an unlimited choice of colors. It’s responsive so it works properly on small screens. It’s already localized so the text will translate into the language used by your site visitors. Its clean code helps your website load fast in all browsers.

Medica a great choice for medical professionals. Medica Pro includes an option panel where you can make customizations and adjust settings for your logo, social links, color choices and web design layout. You have unlimited color options. It also includes custom widgets. It’s responsive to display your content correctly on any mobile device. It’s also localization ready so your text can translate easily into the language your readers are using.

More information: Medica Pro

Medicenter

Medicenter

(MediCenter Theme For WordPress)

MediCenter will make your medical or health-related site look and feel professional.

This theme includes several predefined custom header variants, over 20 page templates, 6 home page layouts, both a wide and boxed layout, and an AJAX contact form so users won’t have to reload the page. It also includes the Visual Composer Page Builder plugin with 60+ page builder elements and Timetable Responsive Schedule Plugins, which allows you to create your various departments and a database of doctors (or other professions), select consultation days and available work hours, add your description or tooltip and display all the information in a timetable.

Built-In Schedule (Timetable) Manager - Medicenter

(Built-In Schedule (Timetable) Manager – Medicenter)

You can easily customize your theme from the settings section. Here you can adjust your layout, colors, logo, icons and fonts, etc. It’s a responsive theme so your content displays correctly on small screens.

Shortcode elements include pricing tables, testimonials, carousel, accordion, announcements, notifications, tabs, icons, lists, etc. There are several layouts for home pages, blogs, galleries and more to choose from. The theme includes a full-width slider.

More info: MediCenter WordPress Theme

MedicalPress

MedicalPress Theme For WordPress

(MedicalPress WP Theme)

MedicalPress Theme is a clean theme that loads fast and looks very modern and professional. It’s a great theme for health clinics, hospitals, doctors, surgeons, dental services, veterinarians, psychiatrists, psychologists, physiotherapists and other types of medical and health organizations.

It includes four different appointment forms. It includes 2 different sliders including the Revolution Slider that will display links, images, video, and more. The theme MedicalPress gives you the choice of multiple layout options so you can display your content in 1-4 columns. Three different home page designs are included, plus shortcodes and templates that let you manage featured sections, facilities, appointment forms, services, doctors, FAQs, gallery items, client testimonials and more. It also features a return to top button.

You can customize your site however you like using an extensive range of option settings. MedicalPress includes the Visual Composer plugin for free allowing you to drag and drop components and create your own layouts. It’s a responsive theme so your content displays properly on any mobile device or size screen. It’s compatible with WooCommerce to process any type of sales or payments online. One sample child theme is also included.

Go here to learn more about this WordPress theme: MedicalPress

Medi

Medi Theme For WordPress

(Medi)

Medi is an elegant premium WordPress theme with a drag and drop homepage that is ideal for the medical field. This theme includes several pre-made page layouts and lets you add Personnel, Services, and Slider content types. Lots of custom widgets such as content widgets, social networking, Flickr, etc. are included. There are multiple color schemes to choose from and you can choose a different color scheme for each page.

It’s responsive and Retina ready to look great on all screens. It’s also speed optimized to help give you fast loading web pages. It’s translation ready and SEO optimized to help you rank higher in search engine results.

For more information, go here: Medi

Care

Care Theme For WordPress

(Care Theme For WordPress)

Care is aimed at doctors, dental services, and various other health-related fields. The theme includes a schedule manager, Revolution Slider plugin, multiple blog layouts, pre-defined background patterns, unlimited headers and sidebars, parallax effects, and lots of other features, including:

  • 100% Responsive
  • Content Width Choice
  • Custom Layout Creator For All Post Types
  • #1 Slider Plugin Included
  • Complete WooCommerce Support
  • And more …

The theme includes a custom layout creator for all post types. Care lets you design your layout however you want using the drag and drop page builder plugin called Visual Composer. It includes an advanced option panel to customize the site. Google fonts are included. It’s 100% responsive and Retina ready. You can specify your content width. It includes scalable vector icons.

More information: Care Theme For WordPress

Dentist

Dentist

(Dentist – WordPress Theme)

Dentist is an elegant premium theme for dentists or any other health-care practice. It includes over 80 shortcodes to add many features to your site including elements, columns, custom widgets for social sharing, comments, etc., includes custom post types and formats, sliders, a filterable portfolio, many color options, and more. Stock photos are also included. Page templates include FAQ, Archives, Full Width Page, Filter Pholio Page, Home Page, Testimonials, and more. Custom post types include Our Team, Testimonials, Portfolio, etc. It also includes four gallery scripts: Slider, Accordion, Carousel and Isotope.

The Dentist theme is built on the Cherry Framework and can be edited fully through advanced options and settings. You have complete control over colors, styles, widths, sidebar layouts, sliders, and lots more. It includes Google Maps, back to top button, and more. It’s fully responsive, multilingual ready, and search engine optimized.

To learn more about using this WordPress theme, go here: Dentist WP Theme

HealthPress

HealthPress Theme For WordPress

(HealthPress Theme For WordPress)

HealthPress is a clean-looking, search engine optimized and responsive WordPress theme that is perfectly suitable for anyone in the medical profession or healthcare including clinics, medical practitioners, dental services, veterinarians, physiotherapists, psychologists, psychiatrists and other types of health and medical businesses.

It has web page templates and service management features that include doctors, home page, sortable gallery templates, patient testimonials, blog posts, FAQ’s, schedules, etc., with multiple templates for each. The theme also includes 4 appointment forms and has 2 different types of sliders including Slider Revolution. The galleries will display 2-4 columns. Multiple post types are included.

There are extensive theme options for layouts, colors, fonts, etc. It supports custom backgrounds. There are several widgets including Google Maps, and AJAX contact form with CAPTCHA, AJAX appointment form with CAPTCHA, newsletter subscription, footer location, footer information, recent posts with thumbnail widget, and a quick contact form. The theme includes all PSD files.

More info: HealthPress Theme For WordPress

Alean

Alean

(Alean)

Alean provides a clean theme for most healthcare and medical businesses. It features a white background with a clean, fully responsive compact slider design. Alean includes custom sidebars with multiple layouts. You can also have no sidebars for full-width content pages. It includes Google Maps, a contact form, a dynamic content loader that loads content without reloading the page, a social share bar that remains on the screen while readers scroll, supports WooCommerce and ECWID (e-commerce widgets), anti-spam without CAPTCHA, multicolored related posts, and more.

Alean was built on the SMT 2.0 framework and has lots of configuration options. It is SEO optimized. There are advanced editor options so you can add design to your posts and pages. It has translation options so you can translate your content into any language. Alean is a most suitable choice for health practitioners and medical service providers. It offers both a FREE and paid versions.

Smart Magazine Themes, the theme developer has also created many themes for WordPress that are ideally suited for healthcare businesses.

For example:

More information: Alean Theme For WordPress

Eyesite

Eyesite - WordPress Theme

(Eyesite Theme)

Eyesite is a very simple and clean theme suitable for all types of health and medical practices. It’s a great choice for using as an information page and can be expanded with 3rd-party plugins to include many different features. It’s a responsive theme so your content displays correctly on every mobile device and size screen. . It’s also customizable so you can change the colors and typography. You can create a a website with blog, a single page site, or just a blog. A premium version offers additional color options and fonts.

Go here for more information: Eyesite WordPress Theme

Avada

Avada Health WordPress Theme

(Avada Health WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for a medical or health-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

Hopefully, you have found this comprehensive guide on ways of improving search engine optimization, improve user engagement and increase web traffic generation using WordPress plugins useful.

Best WordPress Themes For Medical Clinics

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