Grow Your Medical Or Healthcare Business Online With WordPress

This article explains how to grow your medical or health-related business online and contains useful information on ways to improve the effectiveness of your medical or health-related web presence …

Grow Your Medical Or Healthcare Business Online With WordPress

The Step-By-Step Guide On How To Successfully Grow Your Medical-Related Website With WordPressThe digital business age has not only transformed business worldwide, it has also created increasingly difficult challenges and opportunities for businesses offering health services.

Online Challenges For The Health And Medical Profession

Now, more than ever, businesses in the medical sector must work harder than ever to remain competitive. Not only do you have to participate in the community you serve, you must also maintain a strong presence online. This includes having a website and learning how to better market your business online.

As well as investing money in offline marketing, you will probably find that in order to remain competitive, increasingly larger amounts of their marketing budget need to be delegated to developing and maintaining a website that brings in clients, engages visitors, outranks the competition in search engines and social media, and gives you wider reach online.

This means that your site not only has to look great, your web pages have to load fast, and be easy to navigate, but even more importantly, the needs of your website will change over time and some aspects may need to be updated often. This requires having a well-planned website and content management strategy.

One other challenge that health services practitioners face online (as most businesses do for that matter), is that your site has only about thirty seconds or less to provide visitors what they need or they will go away.

“Websites have evolved into central information hubs where service information is still present but enhanced with web portals, hyperlinks to state and federal sites, and a variety of free tools.”

Michael Alter,

Opportunities For Health Businesses In The Web Economy

As well as facing a number of business and technology changes, there are also many online opportunities available to businesses in the health sector that are willing to evolve to meet online challenges and who can think progressively in terms of improving their online business marketing skills.

This detailed guide will help you uncover new ways to increase traffic and build more online credibility for your health or medical-related business.

Important Info

As well as providing practical tips and information on cost-effective ways to improve your medical website, we also recommend that you consider using the WordPress CMS platform to power your health-related website.

For more information about the benefits and advantages of using the WordPress content management system (CMS), go here:

Tips To Improve Your Website

We’ll start first by covering some basic information you need. In this section, we’ll look at how to improve your medical-related website and get better results online. We show you what pages a medical or health website needs, what type of content you need, tips for improving your site’s layout and navigation structure, etc.

If you need website planning assistance, visit this page: A Cost-Saving Guide To Website Planning For Non-Technical Business Owners

Essential Web Pages

All business websites need some essential pages. Let’s discuss the pages your  should have and how to set up your health or medical website for best results.

Your Products And Services

You need to include a page that describes your services and products. Depending on which area of health you specialize in, this page could list services like:

  • Medical And Surgical – e.g. anaesthetics, neurosurgery diabetes, oncology, aged care, renal, endoscopy, eye diseases elective surgery, etc.
  • Dental Services – e.g. general dentistry, children’s dentistry, oral hygiene, restorations, dental implants, emergency dental, etc.
  • Cardiology – e.g. cardiac patient rehabilitation, chronic heart conditions
  • Prenatal/Postnatal – e.g. obstetrics, maternity services, etc.
  • Child Health services – paediatrics, child development, children services, etc.
  • Diagnostic services – breast screening, skin cancer, hearing, gynaecology, MRI scanning, allergy testing, etc.
  • Pathology – laboratory testing and analysis, routine pathology testing, food and water testing, speech pathology, etc
  • Counselling – mental health services, alcohol, tobacco & other drug services, marriage counselling, diet and nutrition counselling, social work services
  • Alternative therapies – Chinese medicine, homeopathy, natural therapy, tai chi, chiropractic, hypnosis, etc.
  • Other medical services – diet and nutrition, sports medicine, lymphedema therapy, occupational therapy, inherited diseases, prosthetics, sleep therapy, home care, sexual health, medical supplies, etc.

List all of the services you provide. Educate your visitors about the benefits of using your services and why they should choose you.

Who We Are

The ‘About Us’ page should give a description of your business and what your business stands for, its unique approach, philanthropical donations, etc.

Remember to also include any business awards, recognitions, accreditations, certifications, associations, publications, etc., that could be used to promote your services and set yourself above similar service providers.

List all of your awards certifications, recognitions, accreditations, publications, associations, etc. in your About Us page

(List all of your awards accreditations, certifications, recognitions, associations, publications, etc. in your About Us page. Image source:


If you are looking for cost-effective ways to sell more products or services online, then something you can do, is help prospects get to know, like and trust you, your team and your organization better.

You want your business to be relatable. One great way to do that is to have a page that introduces your people. This page should include a photo and a brief biography. Since most visitors will not tend to be very well-versed in medical terms your bio descriptions should tell who they are and what their specialties are. You may also want to explain what those specialized areas do. It can also include social buttons so your prospective clients can follow selected staff members on their social pages.

In this page, make sure to outline each employee’s expertise, why they are an asset to your team, and more importantly, how they will help add value to your clients’ business.

Add a page that introduces your staff members to prospective new clients

(Add a staff page. Screenshot image source:

To learn more about how to add a simple and easy-to-update simple employee directory in your web site using a free plugin, refer to this tutorial: How To Easily Create A Simple Staff List In Your WordPress Site With No Coding Skills Required

Work With Us

List any career opportunities available within your company. It would include training provided, employee benefits, advancement opportunities, etc. You can also include information such as the job outlook and additional career opportunities in the health and medical industry.

Maintain a positions available section in this page. If there are no positions currently available, consider inviting people to return periodically to this page, subscribe to your announcements list, follow you on social media, etc.

Testimonials And Case Studies

Testimonials from past clients and case studies are a great way to attract prospective clients and showcase your services. Adding a page with case studies and client reviews also helps to provide prospective clients with social proof online.

Add a page with case studies and testimonials

(Add a page to your site with testimonials from past clients and case studies. Screenshot image sourced from:

We have written extensively on using testimonials, case studies and reviews improve your business online. For more details, go here: Learn How To Improve Your Sales With Powerful Testimonials

Contact Page

A contact page is absolutely vital.

Your contact page should provide:

  • Name Of Your Business
  • Your physical address
  • Telephone
  • Facsimile
  • Email
  • Google Map and directions
  • Website URL
  • Contact form
  • Request for information – contact details
  • Social media URLs
  • Chat/Skype

If your business operates in multiple locations you want to make this clear when showing the address and contact information.

Consider also including links to an FAQ section, main pages, booking form, support page, newsletter opt-in form, blog, etc.

Add A Medical Or Health-Related Blog Section

A blog can be a powerful marketing tool for your business. Most blogging platforms are built around a content management system that allows you to easily promote your business by publishing content such as news, product releases, educational articles and tutorials, informative posts, educational videos, infographics, etc.

If you already have an established website, then consider adding a WordPress-driven blog to market your medical practice.

If you don’t have a website yet, or if your existing site is very hard to add new content to or not giving you the results you want, then WordPress can serve both as your business website and your blog.


Something not many businesses know about, is that WordPress can turn your web presence into an automated traffic machine that can instantly drive targeted visitors to your website, simply by adding content on a consistent basis to your website.

An expertly configured WordPress site can automate your traffic generation

(An expertly configured WordPress site can automate your traffic generation)

Go here to learn more about this:

Legal Info Pages

As a professional business, having a compliant website is crucially important. This is not only important for building trust with prospective clients, but also to ensure that you are not breaching local, regional and federal laws or regulations wherever you practice.

Adding the legal pages below to your website will help you stay out of legal hot water with most regulatory authorities, third-party service providers (e.g. Google), and other potential legal threats and inconveniences:

  • Contact Us
  • Privacy Statement
  • Terms And Conditions Of Use
  • Website Disclaimer
  • Affiliate Agreement
  • Anti-Spam Policy
  • Compensation Disclosure
  • DMCA Notice
  • Earnings Disclaimer
  • External Linking Policy
  • Health Disclaimers
  • Refund Policy
  • Video/Audio Terms
  • and others

Go here to learn more about adding legal pages to your site: How To Add Legal Pages To Your Website

Improve The Content On Your Site

In today’s globally competitive economy, being generous with information has become one of the key success differentiators for businesses selling similar products or providing similar services.

By committing to providing useful content with great information, advice and tips, you will get your readers to share your web pages and come back for more. Content marketing is a great way to inform and educate your visitors and prospective clients about using your products and services.

For example, if your business provides weight management services, then some of the topics you could write content about include:

  • Emotional causes for weight issues (possible causes, how to identify yours)
  • How small efforts in portion control can help achieve weight loss results
  • Why using a measuring tape is better than a scale when it comes to weight loss progress
  • Apps for tracking calories and exercise
  • And many other content topics

You can also create a series of educational articles that will help your readers understand your medical or health services, by explaining benefits, procedures, terminology, etc.

Useful Info

Use keywords and terminology in your content that your readers would search for.

We recommend subscribing to our Content Marketing Email Training Series. You will receive regular training emails with actionable information and practical tips that will show exactly how to drive more traffic to your website or blog, save money creating high-quality content for your visitors and grow your business online using content marketing. It’s not only a great course with loads of useful information, it’s also completely FREE!

Improve User Experience

Improving your site’s user experience (known as UX) helps to keep visitors coming back and engaging with your site. This section will show you ways you can improve visitor engagement and UX.

Add RSS Feeds

An RSS (Really Simple Syndication) feed provides lots of benefits for your health business.

If you provide valuable content, other businesses will want to syndicate your content.

Some of the benefits of having other businesses syndicate your content, include:

  • All of your updates are kept in one place
  • Doesn’t rely on email
  • RSS feeds can be shared
  • Users can subscribe to your feed
  • A feed provides a way for external links to point back to your site
  • Your feeds can be submitted to RSS directories
  • RSS provides a number of ways for readers to receive your content (e.g. subscribers can view your content on their mobile device using different applications)
  • It’s built into WordPress

There are also a number of benefits to adding syndicated content to your website from other websites, such as the fact that you don’t have to write, manage or update the content.

To find useful RSS feeds for your website, visit sites of health-related government departments and key industry bodies.

Below we have listed some feeds you could consider adding to a health or medical-related website:

You can also search online for general feeds, e.g. “medical rss feeds” or search for feeds on specific topics, e.g. “nephrology rss feeds”, “mental health rss feeds”, “restless legs syndrome rss feeds”, etc.

Use RSS (Really Simple Syndication) feeds to provide your visitors with a better user experience.

(Use RSS (Really Simple Syndication) feeds to provide your visitors with a better UX.)

Checklists And Forms

Adding checklists and medical forms to your site is a fantastic way to help increase visitor engagement and add value to your audience. Charts and checklists can provide step-by-step instructions and resources to complete necessary tasks. Charts and checklists can also be great instructional tools.

Checklists, charts and medical forms could include topics such as:

  • Checklists and forms for booking appointments
  • Checklists for pre or post treatment
  • Health checklists and charts for specific medical conditions
  • Dental checklists – e.g. first visit, active maintenance program, cosmetic dentistry, etc.
  • Fitness and nutrition program checklists and charts
  • General charts & infographics (e.g. acidity level of different foods, the importance of sleep at different stages of development, etc.)
Provide Other Tools

Providing unique tools and applications on your site is a great way to increase visitor engagement and add value to your visitors. Calculators are popular tools for your website. Others would include things like diagnostic tools, and even recipes.

In part 2, we look at a number of WordPress plugins and themes you can use in your health site that can improve your seo, improve user engagement and drive more visitors to your business.

How To Successfully Build And Grow Your Health And Medical Practice Services Web Presence Using WordPress


This is the end of part one.

To view the rest of this article, click this link:



"I love the way your email series "Infinite Web Content Creation Training Series" is documented and presented. It is very absorbing and captivating. The links and tutorials are interesting and educational. This has motivated me to rewrite my content following the concepts I am learning from the email series." - Mani Raju,