Grow Your Medical Or Healthcare Business Online With WordPress

This article explains how to grow your medical or health-related business online and contains useful information on ways to improve the effectiveness of your medical or health-related web presence …

Grow Your Medical Or Healthcare Business Online With WordPress

A Complete Guide On How To Grow A Medical Center Website Using WordPressMedical services providers face many challenges in the web economy, especially when it comes to growing a successful presence online.

Online Challenges For Medical Practitioners

Now, more than ever, medical practitioners must work hard to stand apart from their competition and source new clients. Not only do you have to become more involved in the community your business serves, you must also maintain an active web presence. This includes having an effective website and learning how to better promote your business online.

As well as investing money marketing offline, businesses in the medical-related industry are now also finding that they need to allocate a larger portion of their marketing budget to developing and managing a website that can drive new clients, engage users, outrank the competition in search engines and social media, and help to increase their marketing reach online.

This means that your website not only has to look great, your web pages have to be fast-loading, and your website has to be easy to navigate, but even more importantly, the needs of your website may change in time and sections may need to be updated frequently. This requires a well-planned web and content management strategy.

One other difficult challenge that health services providers (and other professions) face online, is that your site has an average of 30 seconds to provide users what they are searching for or they will find what they are looking for elsewhere.

“Websites have evolved into central information hubs where service information is still present but enhanced with web portals, hyperlinks to state and federal sites, and a variety of free tools.”

Michael Alter,

Online Opportunities For Medical And Health Services

As well as facing a number of challenges, there are also loads of online opportunities available to businesses in the medical sector that are willing to adapt to meet online economy demands and who can think strategically in terms of improving their online marketing skills.

In this article, you will learn about new opportunities to attract more client accounts and see noticeable improvements in your medical business presence online.


As well as providing useful website improvement tips, we also focus on the benefits and advantages of using the WordPress content management system (CMS) to power your health or medical business website or blog.

For more information about the benefits and advantages of using the WordPress platform, go here:

Practical Tips For Improving Your Medical Center Website

In this section we’ll show you ways to improve your medical or health-related website and get better results online. We show you what pages a health or medical site needs, what type of content works best, suggestions for improving your site’s navigation structure, etc.

If you need website planning assistance, read this detailed guide we have written: A Money-Saving Guide To Website Planning For Non-Technical Business Owners

Ways To Improve Your Website Pages

All business websites require several essential pages. Let’s take a look at these.

Products And Services Description Page

You need to include a page that explains your services and any products that you offer. Depending on which area of health or medical services you specialize in, this page can include services like:

  • Medical And Surgical – e.g. ear, nose & throat, orthopedics endocrinology, maxillofacial surgery, incontinence, renal, colon/rectal surgery, ophtalmology surgical outpatients, etc.
  • Dentistry – e.g. general dentistry, children’s dentistry, cleaning services, teeth whitening, braces, emergency dental services, etc.
  • Cardiology – e.g. cardiac monitoring, chronic heart conditions
  • Prenatal/Neonatal – e.g. birth suites, maternity services, etc.
  • Child Health – paediatrics, child development, children services, etc.
  • Diagnostic – mammography, lung screening, radiology, gynaecology, psychosis, food allergy testing, etc.
  • Pathology services – lab testing and analysis, emergency pathology testing, insurance and corporate testing, speech pathology, etc
  • Counselling – mental health, alcohol, tobacco & other drug services, domestic abuse, wellness, social development services
  • Alternative treatments – Chinese medicine, reflexology, functional medicine, meditation, chiropractic, hypnosis, etc.
  • Other medical services – weight management, sports medicine, lymphedema therapy, optical services, neurosciences, artificial limbs, hearing aids, home care, sexual health, medical supplies, etc.

List all of the services you provide, not just the ones you specialize in. Educate your visitors about the benefits of using your services and why they should book an appointment with you.

Who We Are

The ‘About Us’ page needs to describe your business and explain to visitors what your business stands for, its unique approach, causes supported, etc.

It should list any professional awards, recognitions, accreditations, certifications, associations, publications, etc., that could be used to promote your practice and to position yourself above the competition.

List all of your industry awards accreditations, certifications, recognitions, associations, publications, etc. in your About page

(List all of your industry awards accreditations, recognitions, certifications, publications, associations, etc. in your About page. Screenshot source:

Meet Our Team

If you are searching for quicker, simpler and cost-effective ideas to sell more products online, then make it easier for prospective clients to get to know, like and trust you and your organization better.

You want people to relate to your business. One great way to do that is to have a page that introduces your team members. It should include a photo and a mini biography. Since most visitors will not tend to be well-versed in medical-related terms your descriptions should tell who they are and what their specialties are. You may also want to explain what those specialized areas do. This page should include social buttons that will allow your prospective clients to follow individual staff members on their social networks.

In this page, make sure to highlight each team member’s expertise, how they add value to your team, and more importantly, how they will help add value to your clients’ business.

Add a page that introduces your employees or team members to prospective new clients

(Make sure to add a page that introduces your employees or team members to prospective new clients. Image source:

If you need help how to easily create and add a simple and easy-to-update simple team members directory in a WordPress site with no coding skills required, go here: How To Create A Simple Employee List For Your WordPress Site

Career Opportunities

This is a listing of job opportunities available within your business. It would include training, benefits, advancement opportunities, social aspects of working with your business, etc. You can also include information about additional career opportunities in the health-related industry.

Maintain a positions available section in this page. If there are no positions currently available, consider inviting people to return periodically to the page, join your newsletter, follow you on social media, etc.

Case Studies And Testimonials

Case studies and testimonials from past clients are a great way to attract potential clients and showcase the services you offer. By adding a page with case studies and testimonials, you will also help to establish social proof for your business.

Add a web page with case studies and client reviews

(Add a page to your site with case studies and testimonials from past clients. Image sourced from:

For a detailed article about using client case studies and reviews to improve your business results online, go here: Learn How To Improve Your Visitor-To-Sales Conversions With Captivating Testimonials

Contact Page

A contact page is essential.

It should provide visitors with the following information about your business:

  • Name
  • Physical address
  • Telephone
  • Facsimile
  • Contact email
  • Google Map
  • Website URL
  • Contact form
  • Contact name
  • Links to social media pages
  • Live Chat/Skype

If your business services multiple areas you will want to make that clear when displaying the address and contact info.

You should also include links pointing to the most commonly asked questions page, useful pages, online booking request, support page, newsletter opt-in form, blog, etc.

Add A Blog Section

A blog is a very powerful business marketing tool. Blogs are built around a content management system that is easy to use and allows you to easily promote your business by publishing content such as announcements, updates, useful information, opinions on current topics, videos, webinars, etc.

If you already have an health or medical-related website, then consider adding a WordPress blog to create more exposure for your medical clinic.

If you don’t have a website yet, or if your existing medical-related website is hard to add new content to or not delivering you the results you want, then WordPress can act as both your business website and business blog.

Useful Info

Something few businesses know about, is that an expertly configured WordPress site can turn your web presence into an automated traffic-generation machine that will begin attracting new targeted traffic to your web site, simply by publishing content on a regular basis to your website.

WordPress can automate your traffic generation

(An expertly configured WordPress site can automate your traffic generation)

Go here to learn more:

Legal Info Pages

As a professional health practitioner, ensuring that you have a website that complies will all legal requirements online is important. This is not only important for establishing credibility with prospective clients, but also to ensure that no laws or regulations are being broken wherever you do business.

Adding the following legal pages to your medical-related website will help you stay out of legal hot water with most regulatory authorities, third-party service providers, and other potential sources of threats and legal inconveniences:

  • Contact Us
  • Privacy Policy
  • Terms And Conditions Of Use
  • Website Disclaimer
  • Affiliate Agreement
  • Anti-Spam Policy
  • Compensation Disclosure
  • DMCA Notice
  • Earnings Disclaimer
  • External Links Policy
  • Health Disclaimers
  • Refund Policy
  • Video/Audio Terms
  • and others

Go here for a detailed article about adding legal pages to your site: Adding Legal Pages To Your Site

How To Improve The Content On Your Site

In today’s globally competitive economy, the sooner you begin publishing content on your site, the sooner you will begin to differentiate yourself from the competition.

Providing useful content with tips, information and advice will get your readers to share your information and come back for more. This is the most effective way to educate your visitors and prospective clients about your business and services.

For example, if you provide weight management services, then some of the topics you could cover in your content include:

  • Overweight vs. Obese – what are the differences?
  • What are calories and how understanding them helps in weight loss
  • Incorporating exercise into your weight loss program
  • Could a personal chef help you lose weight (what they do, is it affordable)
  • Etc.

You can also create a series of informative articles that will help your prospective clients gain a better understanding of your services, by explaining benefits, procedures, costs (including payment plans, insurance coverage, etc).


Use the same keywords and terms in your content that prospective clients will be searching to find you online.

We recommend subscribing to our Content Marketing Email Training Series. You will receive a comprehensive series of training emails with easy-to-digest information and practical tips that will teach exactly how to drive more traffic to your web site, save money creating high-quality content for your visitors and grow your presence online using content. It’s not only a great course with loads of useful information, it’s also completely FREE!

Tips For Improving User Experience

Improving your website’s user experience (known as UX) will help to keep visitors coming back and engaging with your site. This section will show you different ways to improve your visitor engagement and user experience.

Syndicating Content - RSS Feeds

An RSS feed provides plenty of benefits for your website.

If you provide content that adds value to others, other sites will want to syndicate your content.

Some of the benefits of syndicating your content to other sites using RSS feeds, include:

  • All of your updates are in one place
  • your content distribution doesn’t rely on email
  • Feeds can be shared online
  • Users can subscribe to your feed
  • It provides a way for external links to point back to your content
  • RSS feeds can be submitted to RSS directories
  • RSS provides a number of ways for your readers to receive your content (e.g. users can view the content on their mobile device using different applications)
  • RSS is built into WordPress

There are also a number of benefits when it comes to adding syndicated content to your website from other sites, such as the fact that you don’t have to write, manage or update the content.

You can find RSS feeds with loads of useful content by searching online for relevant government departments and well-known industry bodies.

Here are some examples of useful RSS feeds you could add to your website:

You can also just search online for general RSS feeds, e.g. “medical rss feeds” or search for feeds on specific subjects, e.g. “vascular rss feeds”, “aid rss feeds”, “restless legs syndrome rss feeds”, etc.

Add RSS feeds to improve your medical site's user experience.

(Add RSS (Really Simple Syndication) feeds to provide your visitors with a better UX.)

Provide Checklists

Adding checklists and educational charts to your site is a fantastic way to increase visitor engagement, add value to your visitors and provide something unique. Forms and checklists can provide useful step-by-step information and resources to perform steps. They are great educational tools.

You can provide a range of checklists and forms (or links to these) covering topics such as:

  • Checklists/forms for booking appointments
  • Checklists for post-surgery recovery
  • Health checklists and charts for specific systems
  • Dental checklists – e.g. first visit, oral maintenance program, cosmetic dentistry, etc.
  • Weight loss and nutrition program checklists and charts
  • General charts & infographics (e.g. caloric level of different foods, the importance of sleep at different ages, etc.)
Unique Tools

Providing useful tools, gadgets and applications on your website is a great way to increase visitor engagement and significantly add value to your visitors. Health-related calculators, for example, are useful tools to add to your website. Other applications can include things like nutritional tools, and even recipes.

In part 2, we take a look at a number of online tools you can add to your site using WordPress plugins and themes that improve search engine optimization, increase user engagement and drive more visitors to your business.

A Practical Step-By-Step Guide To Building And Growing Your Health Clinic Web Presence


This is the end of section one of this guide on ways to grow your medical or health-related business web presence.

Click on this link to keep reading:



"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)

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