Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

17+ WordPress Plugins For Improving Your Health BusinessIn Part 1 of this comprehensive article on ways to build your medical or health web presence, we provided in-depth tips and suggestions on the following areas:

  • Challenges Professional Medical Services Providers Face Online
  • Online Opportunities For Medical And Health Businesses
  • Improve Your Web Pages
  • Improving The Content On Your Site

In Parts 2 & 3, we discuss more ways to grow your health or medical services online.

Topics covered include:

  • Ways Of Improving Web Traffic With WordPress
  • Generate More Leads & Enquiries With WordPress-Based Applications
  • Improve Search Engine Optimization, Improve User Engagement And Generate More Visitors To Your Site Using Plugins & Themes

Important Info

For more information about WordPress plugins and themes, see these articles:

Note: Medical and health plugins are covered in this section. Themes for medical businesses are covered in Part Three.

Improve Website Traffic With WordPress

Web traffic is a vital part of your online business growth. In this section we explore ways to help you improve your web traffic using WordPress.

Optimize Your Website For Search Engines Using WordPress

There are many ways WordPress can help to improve SEO:

  • URLs – Set the permalinks to create search engine-optimized URLS for your posts.
  • Tags – WordPress lets you choose the keywords that you want search engines to index your posts for.
  • Categories – Add categories for keeping your content organized and easy to find.
  • Post Excerpts – Create the description for your posts that search engines will show.
  • Images – add search-optimized titles to your images for better search results.
  • Content Linking – WordPress has a built-in feature that lets you easily link internal content
  • Post Notification – WordPress can be configured to automatically notify (ping) other search directories immediately upon publishing new content on your site.

Improve Search Engine Optimization (SEO), Improve User Engagement And Increase Web Traffic Generation With WordPress Plugins

In addition to the built-in features of WordPress, the WordPress developer community makes available many plugins that improve your medical or health-related website’s SEO, increase engagement and drive more web traffic to your website.

For example, you can install the plugins below to improve your website’s search engine optimization:

  • All in One SEO – WordPress SEO plugin
  • Google XML Sitemaps – WordPress XML sitemap plugin (lists all of your pages and posts for search engines)
  • WP Tree – WordPress site map plugin (for visitors)

A plugin like Yoast SEO (previously called WordPress SEO by Yoast) can improve your site's SEO

(Use a plugin like Yoast SEO to improve your site’s search engine optimization)

Other things you can do to improve SEO, increase engagement and drive more web traffic to your business are to add a forum, newsletters, commenting, and social sharing. Here are a few useful plugins that can help (many of the plugins listed below can be downloaded at no cost):

  • BuddyPress – This free WordPress plugin allows you to set up and run your own social community on WordPress.
  • bbPress – This plugin allows you to run your own community forum on your website.
  • E-Newsletter – E-Newsletter lets you send email newsletters, track results and manage subscribers from your WP dashboard, without requiring a 3rd party subscription.
  • Disqus – Power discussions and increases user engagement on your website or blog.
  • Floating Social – Use this WordPress plugin to add powerful social sharing features and buttons on your website.

You can add social sharing buttons to your site easily with free or inexpensive WordPress plugins

(WordPress users can easily add social features to their website using free or inexpensive plugins)

Generating Leads & Enquiries Using WordPress-Based Tools

Let’s discuss now how to improve sales and generate new leads and enquiries online.

Providing A Newsletter

Providing an email newsletter is an excellent way to retain and grow your readership. Adding a newsletter provides many benefits including:

  • Sends targeted traffic
  • Keeps your business at the forefront of your reader’s minds
  • Provides useful updates
  • Provides you with a targeted marketing channel
  • It’s a way to offer special products or services to a select audience
  • Increases user engagement
  • Provides additional opportunities for readers to share your content

A proven way to attract new subscribers to your newsletter is to provide high value content and give users additional items of value for free in exchange for their personal details. This can be a handy guide, tips for improving health, fitness and nutrition, access to fitness calculators, coupons, access to courses, contests, etc.

Add A Contact Form

A contact form makes it easy and simple for readers to get in touch. A contact form also lets users report issues, contact specific departments, request quotes, send suggestions and more.

Contact forms provide several benefits, like:

  • Reduces spam
  • Set up automated responses
  • Gives you control over what is sent to you
  • You can keep your email address private
  • Can be added to any post or page
  • Looks professional
  • Convenient for visitors

One of the most popular contact form plugins for WordPress is Contact Form 7.

Contact Form 7

Contact Form 7

(Contact Form 7 – WordPress Plugin)

This free contact form plugin allows you to create multiple contact forms, customize the forms and the mail contents, add fields, and more.

Supports international languages, Ajax-powered submissions, CAPTCHA, Akismet spam filtering and so on.

Something to consider if you want to set up a website for a medical center is adding sections to your contact form so visitors can choose the practitioner they want to contact. This ensures that contact form requests reach the right department.

Add Maps

Adding a map helps your visitors and clients find you.

Adding maps (e.g. Google Maps) to your site also provides many benefits, such as:

  • A map helps to increase local SEO
  • Visitors can easily find you
  • Displays location of events

Adding a map helps your visitors and clients find you

(Adding a map helps your visitors and clients find you)

Some of the most popular Google Maps plugins include:

WordPress Plugins That Can Help To Improve Your SEO, Increase User Engagement And Generate More Visitors

Plugins For WordPress

WordPress provides a number of plugins you can add to your medical or health-related site to immediately add a range of functional tools for site visitors. Here are just some of these:

Booking Calendar

Booking Calendar Plugin

(Booking Calendar Plugin For WordPress)

The Booking Calendar plugin allows you to add appointment bookings to your site. It has an intuitive and user-friendly interface. It is suitable for a wide range of medical-related uses, e.g. medical practices, surgical centers, health spas, booking yoga classes, etc.

Booking Calendar Plugin For WordPress - Overview

(Booking Calendar Plugin – Overview)

The plugin works out of the box. Your website visitors can check availability of services and book appointments online quickly and easily. Site administrators and visitors receive notifications. Booking Calendar is also widget-ready, and offers multi-language support. A premium version of this plugin with many more features is also available.

For more details, go here}:

Event Espresso – Event Registration & Ticketing Manager

Manage Bookings And Registrations Via The Web Using Event Espresso WP Plugin

(Manage Event Bookings Online With Event Espresso For WP)

If you plan to run medical events like seminars or workshops, then you need a plugin like Event Espresso.

The Event Espresso online event registration plugin lets you easily create your event and begin receiving online bookings in just a few minutes

Event Espresso - WordPress Event Registration And Ticket Manager Software

(Event Espresso)

Event Espresso is a feature-packed software that gives you complete control of the event registration management process.

We have written an in-depth article about Event Espresso here:

Calculator Pro Calculators

Calculator Pro Calculators - WordPress Plugin

(Calculator Pro Calculators Plugin)

Calculator Pro Calculators provides a free collection of over 400 calculators. You can embed these into your posts, pages, or sidebars using shortcodes. Internationalization is supported.

Note: Most of the calculators aren’t designed for health-related usage, but there are many you can add to your site, including the following:

  • Body Statistics – e.g. Body Surface Area Calculator, Durnin/Womersley Skinfold Body Fat Calculator, GFR (Glomerular Filtration Rate) Calculator, Ponderal Index Calculator, Stride Length Calculator, etc.
  • Calorie – e.g. Alcohol Calorie Calculator, Daily Energy Expenditure Calculator, Calories Burned Calculator, etc.
  • Fitness Tests – e.g. BAI (Body Adiposity Index) Calculator, Rockport Walk Test Calculator, etc.
  • Miscellaneous – e.g. Beats and Breaths Calculator, Blood Sugar Converter Calculator, Pace Calculator, Target Heart Rate Calculator, etc.
  • Nutrition – e.g. Alcohol Calorie Calculator, Water Intake Calculator, etc.
  • Weight – e.g. Ideal Weight Calculator, Weight Loss Percentage Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form Plugin

(Calculated Fields Form WordPress Plugin)

Calculated Fields Form is useful for creating forms that perform single and complex calculations, including:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculators
  • And lots more

A premium plugin version with many more features is also available.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker Plugin For WordPress

(Weight Loss Tracker)

Weight Loss Tracker is a free plugin for WordPress that lets users record their weight on given dates. The results are then shown in a graph and table.

Weight Loss Tracker Plugin For WordPress - Graph

(Weight Loss Tracker WordPress Plugin – Graph)

The plugin allows users to insert target weights and supports the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple Body Mass Index Calculator

Simple Body Mass Index Calculator Widget Plugin For WordPress

(Simple BMI Calculator Plugin)

This simple plugin for WordPress lets you add a widget to your website that can be configured and customized to match your theme.

As well as Simple Body Mass Index Calculator, there are additional plugins you can use that perform similar functions:

  • BMI BMR Calculator  A BMI and Basal Metabolic Rate calculator that saves calculation data for logged-in users and gives an overview to the administrator.
  • BMI / IMC Calculator  A simple calculator to show your users their Body Mass Index
  • Calotor Calorie Counter – Lets visitors calculate their basal metabolic rate, based on age, sex and weight.
  • And many more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data Plugin

(Drug Interaction Data – WordPress Plugin)

Drug Interaction Data Plugin will retrieve and display information about drugs, including what the drug is used for and what other medications the drug is known to interact with.

Drug Interaction Data - Results

(Drug Interaction Data – WordPress Plugin – Results)

Drug information can be displayed inside your posts and pages, or as a widget on your sidebar menu. The plugin loads the drug and pharmaceutical data from the U.S. National Library of Medicine and the U.S. National Institutes of Health.

For more details, go here}:

PubMed Posts

PubMed Posts - WordPress Plugin

(PubMed Posts WordPress Plugin)

PubMed Posts adds a dashboard widget that lets you add content from PubMed articles, as well as a search widget that helps visitors find posts with specific article data. A simple content editor is also included with the plugin.

PubMed contains over 25 million citations for biomedical literature from MEDLINE, life science journals, and online books.

For more details, go here}:

MJM Clinic

MJM Clinic - WordPress Plugin

(MJM Clinic Plugin)

This plugin can be used for clinic and health care related websites. You can add service pages with booking forms, provide information on health conditions and symptoms, assign case studies, link  indication tags to services and conditions, etc.

For more details, go here}:

Treato WordPress Plugin

Treato Plugin For WordPress

(Treato Plugin)

Treato WordPress plugin lets you embed the Treato healthcare search engine into your WordPress sidebar so your site visitors can search a vast drug database and read what patients are saying about different drugs.

Treato gathers and analyzes experiences sourced directly from patients from related forums and blog posts, then aggregates the posts to generate useful insights about users’ medications, diseases and symptoms. Users gain valuable insight about over 14,000 medical conditions from over 2.2 billion collected posts.

For more details, go here}:

HealthTap Concierge

HealthTap Concierge Plugin For WordPress

(HealthTap Plugin)

HealthTap Concierge allows users to locate and book a virtual consult with doctors via HD video or text chat from any mobile device, computer, even smartwatch.

With the plugin installed, your visitors can type in a health question and receive a list of doctors in their geographic area who specialize in that particular topic. They can then choose a doctor, connect in real time over video or text chat, or send the doctor a question.

For more details, go here}:

Trend MD

TrendMD Plugin

(Trend MD)

This plugin will add the TrendMD recommendations widget to your website. The TrendMD recommendations widget is used by scholarly publishers to increase their readership and revenue by allowing people to discover, cite or read scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts Plugin

(WP Nutrition Facts)

WP Nutrition Facts is a free WordPress plugin that lets you insert a nutrition facts table into your posts and pages, allowing your visitors to learn about the nutrient content of food in a standardized format and make more informed food choices.

WP Nutrition Facts Plugin - Label Creation

(WP Nutrition Facts Plugin For WordPress – Label Creation)

WP Nutrition Facts uses the Canadian Food Inspection (CFIA) nutrition labeling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe

(WP Ultimate Recipe – WordPress Plugin)

If you own a health or fitness-related website that provides nutrition or healthy eating suggestions, a great way to add content that will engage your readers is to add healthy recipes.

Plugins like WP Ultimate Recipe let you easily publish delicious and healthy on your site.

Other recipe plugins for WordPress include:

  • Recipe Card – Publish beautiful recipes with nutrition facts that your readers can print, save and review.
  • EasyRecipe – EasyRecipe lets you easily add recipes to your site with features like cut and paste, plain text recipe auto conversion, Google Recipe View formatting, live custom formatting, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – Easily format recipe text and add images. Includes additional SEO and Google Recipe View formatting features.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials WP Plugin

(Awesome Fitness Testimonials WP Plugin)

Awesome Fitness Testimonials lets you display fitness and wellness testimonials, reviews and case studies, before and after photos, etc. on your health & fitness websites.

For more details, go here}:

Exercise Images

Exercise Images by Everkinetic WP Plugin

(Exercise Images Plugin)

Exercise Images lets you add a database of exercise diagrams to your website.

Exercise Images - WordPress Plugin - Catalog

(Exercise Images – Image Catalog)

For more details, go here}:

In the next section, we will be discussing themes for health and medical businesses.

A Complete Guide On How To Grow A Medical Clinic Services Web Presence


This is the end of section two.

To continue, click here:



"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now