Grow Your Medical Or Healthcare Business Online With WordPress

This article explains how to grow your medical or health-related business online and contains useful information on ways to improve the effectiveness of your medical or health-related web presence …

Grow Your Medical Or Healthcare Business Online With WordPress

How To Grow A Medical & Health Clinic Business Online Successfully With WordPressMedical professionals today face significant challenges.

Online Challenges For Health Practitioners

Now, more than ever, businesses in the health and medical sector must work harder than ever to remain competitive. Not only do you have to participate in the community you serve, you must also develop an active web presence. This includes having a dynamic website and learning how to better market your services online.

In addition to spending dollars in offline marketing activities, you will probably find that in order to remain competitive, increasingly larger amounts of their budget need to be delegated towards the development and management of a website that will drive new prospects, engage visitors, outrank the competition in search engines and social media, and help you gain a wider degree of marketing exposure online.

This means that your website not only has to look great, your web pages have to load fast, and your site has to be easy to navigate, but even more importantly, your site’s needs may change over time and many aspects may need to be frequently updated. This requires having a sound web and content management strategy in place.

Another challenge that medical or health-related organizations face online, as most professions do for that matter, is that your site has around 30 seconds to give visitors the information they are looking for or they will go elsewhere.

“Websites have evolved into central information hubs where service information is still present but enhanced with web portals, hyperlinks to state and federal sites, and a variety of free tools.”

Michael Alter, http://www.accountingweb.com/technology/accounting-software/tips-for-improving-your-website

Opportunities For Medical Practitioners In The Web Economy

As well as facing many new business and technology changes, there are also plenty of online opportunities available for medical-related practices that can evolve to meet online challenges and can think progressively in terms of marketing their business services better online.

In this article, you will discover ways to attract new visitors and improve your business presence online.

Info

As well as providing practical tips and information on ways to improve your health website, we also recommend that you consider using the WordPress Content Management System to power your medical business website or blog.

To learn more about the benefits and advantages of using WordPress, go here:

How To Improve Your Medical Center Site

This section will show you ways to improve your health or medical-related website and get better results online. We will look at what pages you need, what type of content you need, your layout and navigation, etc.

If you need website planning assistance, see this detailed guide we have written: A Basic Guide To Web Site Planning For Business Owners

Your Web Pages

All websites require several essential pages. Let’s discuss the pages your  need to have and how to set up your website for best results.

Description Of Products And Services

It’s essential to include a page that lists your services or products. Depending on which area you specialize in, this page can list services like:

  • Medical And Surgical – e.g. anaesthetics, pulmonology hematology, plastic surgery, neurology, renal, bariatric surgery, ophtalmology palliative care, etc.
  • Dentistry – e.g. preventive dentistry, children’s dentistry, oral health, restorations, dentofacial orthopedics, emergency dentistry, etc.
  • Cardiology – e.g. cardiac surgery, coronary care
  • Prenatal/Postnatal – e.g. obstetrics, maternity services, etc.
  • Child Health – paediatrics, child development, children services, etc.
  • Diagnostic – mammography, lung screening, medical imaging, pap smears, psychosis, food allergy testing, etc.
  • Pathology services – laboratory testing and analysis, routine pathology testing, fine-needle aspiration cytology, speech pathology, etc
  • Counselling – mental health, alcohol, tobacco & other drug services, marriage counselling, wellness, social development services
  • Alternative therapies – acupuncture, aromatherapy, colloidal silver therapy, massage therapy, chiropractic, hypnosis, etc.
  • Other medical services – diet and nutrition, sports medicine, lymphedema therapy, optical services, inherited diseases, prosthetics, hearing aids, home and community care, community health, medical equipment, etc.

List all of the services you provide. Provide your visitors with information that will educate them about what these services do and direct them to your appointment booking page.

Who We Are

The ‘About Us’ page needs to describe your business and explain to visitors what your business stands for, its unique approach, community contributions, etc.

Remember to list any awards, recognitions, certifications, accreditations, publications, associations, etc., that you can use to promote your services and to set yourself above the competition.

List all of your awards recognitions, certifications, accreditations, publications, associations, etc. in your About Us page

(List all of your awards accreditations, recognitions, certifications, publications, associations, etc. in the About page. Screenshot image sourced from: squaremedical.com.au)

Staff

Are you looking for cost-effective ideas to sell more products or services online? Then help visitors get to know you, your team and your business better.

Your business needs to be relatable. A great way to do that is to have a page that introduces your staff. This page should include a photo and a mini biography. Since most visitors are probably not familiar with health or medical-related terms your bio descriptions should tell who they are and what their specialties are. You may also want to explain what those specialized areas mean. This page can include social buttons so your prospective clients can follow your team members on their social networks.

In this page, make sure to highlight your staff member’s experience, how they add value or contribute to the success of your team, and more importantly, how they will help add value to your clients’ business.

Add an employee description page

(Add a ‘meet the team’ page. Image source: southperthchiro.com.au)

To learn more about how to easily add an easy-to-update list of staff members to WordPress without coding skills, go here: How To Create A Simple Employee List For Your WordPress Site With No Coding Skills

Career Opportunities Page

This is a listing of job or career opportunities within your organization. This page can include type of training provided, employee benefits, opportunities for advancement, social aspects of working with your business, etc. You can also include case studies of graduates who have risen within your company and information such as the job outlook and additional career opportunities in the health and medical industry.

Also include a positions available section in your page. If there are no positions currently available, consider inviting people to return periodically to this page, subscribe to your newsletter, follow your social pages, etc.

Case Studies

Testimonials and case studies are a great way to attract prospective clients and showcase your services. By adding a page with client reviews and case studies, you are also helping to establish social proof.

Add a page to your site with testimonials from previous clients and case studies

(Add a web page with testimonials from past clients and case studies. Image source: arrowsmiledental.com)

We have created a detailed article about using testimonials, case studies and user reviews to grow your business online. For more info, see this article: How To Achieve Better Results Online Using Engaging Client Testimonials

Contact Us Page

Having a clean contact page is absolutely vital.

Your contact page should include some or all of the following information about your company:

  • Name
  • Your physical location
  • Telephone
  • Fax number
  • Email
  • Google Map and directions
  • Website URL
  • Contact form
  • Name of person to contact
  • Social media web addresses
  • Live Chat/Skype (optional)

If your business services multiple locations you will want to make that clear when showing the address and contact information.

You can also include links pointing to the most commonly asked questions page, frequently-visited pages, booking request, support page, newsletter opt-in form, blog, etc.

Blog Section

A blog is a powerful marketing tool for your business. Many blogging platforms typically include a content management system that allows you to easily promote your business using timely content such as news and announcements, updates, educational information, informative posts, educational videos, media presentations, etc.

If you already have an established medical or health site, then consider adding a WordPress-driven blog to market your medical organization.

If you don’t have a website yet, or if your existing website is very hard to keep updated with new content or not giving you the results you want, then WordPress can act both as your website and your blog.

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Something few people know about, is that an expertly configured WordPress site can become an automated traffic system that can begin delivering targeted traffic to your site, simply by publishing content to your website on a regular basis.

An expertly configured WordPress site can drive new visitors automatically to your website

(An expertly configured WordPress site can automate your traffic generation)

To learn more about this go here:

Legal Information

It’s crucially important for professional organizations to ensure they have a website that complies will all legal requirements online. This is not only important for building credibility with prospective clients, but also to ensure that no local, regional or federal laws and regulations are being breached wherever you do business.

Adding the legal pages below to your website will help keep you out of legal hot water with most regulatory authorities, third-party service providers (e.g. Facebook), and other potential sources of threats and legal inconveniences:

  • Contact Page
  • Privacy Policy
  • Terms Of Use
  • Website Disclaimer
  • Affiliate Agreement
  • Anti-Spam Policy
  • Compensation Disclosure
  • DMCA Notice
  • Earnings Disclaimer
  • External Links Policy
  • Health Disclaimers
  • Refund Policy
  • Video/Audio Terms
  • and others

If you want to learn more about adding legal pages to your website, refer to this article: Adding Legal Pages To Your Website

Improving The Content On Your Site

In today’s fiercely competitive global business economy, the sooner you start to publish content on your site, the quicker you will begin to differentiate yourself from the competition.

Provide useful content with great tips, information or advice that will get your visitors sharing it with others and coming back for more content. Using content is the most effective way to inform and teach site visitors and prospective clients about your business and services.

For example, if you provide services that help people lose weight, then some of the topics you can cover as content on your site:

  • What’s the difference between being overweight and obese?
  • What are calories and how understanding them aids in weight loss
  • Is hypnosis and effective weight loss treatment?
  • How to incorporate a little fast food into a healthy diet plan
  • Etc.

You can also create a series of informative articles that will help your your prospective clients understand your medical or health-related services, by explaining benefits, procedures, costs (including payment plans, insurance coverage, etc).

Important Info

Use keywords and terms in your content that your prospective clients will search for.

We recommend subscribing to our Content Marketing Email Training Series. You will receive a comprehensive series of training emails with easy-to-digest information that will show exactly how to drive more traffic to your site, save money creating high-quality content that will add value to your visitors and grow your presence online using content marketing. It’s not only a great course with loads of useful information, it’s also 100% FREE!

Improving User Experience

Improving your user experience (known as UX) will help to keep visitors coming back and engaging with your site. This section will show you ways you can improve your visitor engagement and user experience.

Content Syndication – RSS Feeds

RSS feeds provide many benefits for your site.

If you provide information that adds value to others, other businesses may want to syndicate your content to their visitors.

Some of the benefits of syndicating your content to other websites using RSS feeds, include:

  • All of your updates are in one place
  • Content distribution doesn’t rely on email
  • Your feeds can be shared and picked up by other sites online
  • Feeds allow for subscribing
  • It provides links to your site
  • Your feeds can be submitted to RSS directories
  • There are various ways your readers can receive your content (e.g. subscribers can read your content on their mobile device using different applications)
  • It’s built into WordPress

There are also benefits to adding syndicated content to your website from other websites, such as the fact that you don’t have to write, manage or update the content.

To find RSS feeds with loads of useful content for your website, visit sites of medical-related government departments and respected industry bodies.

Here are some useful RSS feeds you could consider adding to your site:

You can also search online for general feeds, e.g. “medical rss feeds” or search for feeds on specific areas, e.g. “STD rss feeds”, “pancreatic cancer rss feeds”, “crohn’s rss feeds”, etc.

RSS (Really Simple Syndication) feeds can help to improve your website's user experience.

(Add RSS feeds to improve your medical or health site’s UX.)

Adding Checklists And Charts

Checklists and charts are a fantastic way to increase visitor engagement and add value to your readers. Checklists and charts can provide useful information and resources to perform necessary steps. They are also great client instructional tools.

You can provide forms, charts and checklists covering a range of topics such as:

  • Checklists/forms for booking appointments
  • Checklists for post-surgery recovery
  • Health checklists and charts for specific systems
  • Dental checklists – e.g. first visit, caries prevention program, cosmetic dentistry, etc.
  • Weight loss and nutrition program checklists
  • General charts & infographics (e.g. caloric level of different foods, sleep requirements at different stages of development, etc.)
Online Tools

Providing unique tools, gadgets and applications on your website is a great way to increase visitor engagement and add significant value to your potential clients. Health-related calculators are some of the most popular tools for your website. Other applications can include things like diagnostic tools, and even recipes.

In part two, we take a look at a several WordPress plugins you can add to your website that can also help to improve your seo, improve user engagement and drive more web traffic to your business.

How To Build And Grow Your Medical Services & Health Clinic Website

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This is the end of section 1.

To view the rest of this guide, click this link:

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"Learning WordPress has been a huge stumbling block for me. I've been looking for something that covers absolutely everything but doesn't cost an arm and a leg. Thank you so much ... you have just provided me with what I have been looking for! Truly appreciated!" - Tanya

Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

17+ WordPress Plugins For Improving Your Medical Or Health SiteIn Part One of this step-by-step guide on ways to build your health-related business presence online, we covered the following topics:

  • Online Challenges For Medical & Health Practitioners
  • Opportunities For Health And Medical Services Practitioners In The Online Economy
  • Improve Your Web Pages
  • Improving Your Content

In Parts 2 and 3, we discuss more ways to grow your health or medical-related business online.

Topics covered in this (and the following section) include:

  • Tips For Improving Traffic With WordPress
  • Generate More Leads & Enquiries Using WordPress-Based Tools
  • WordPress Plugins & Themes That Can Improve Search Engine Optimization, Increase User Engagement And Generate More Traffic

Important Info

For more information about WordPress plugins and themes, see these articles:

Note: Plugins are described in this section. Medical and health-related themes are listed in Part Three.

Tips For Improving Traffic With WordPress

Your web traffic is an important part of your business growth. In this section, we discuss WordPress plugins and themes that can improve search engine optimization, improve user engagement and generate more visitors to your website.

Optimizing Your Site For Search Engines Using WordPress

There are lots of ways WordPress can help to optimize your website for search engines:

  • URLs – WordPress lets you set the permalinks to use the title of the posts as the web address of your pages.
  • Post Tags – WordPress lets you choose the keywords that you want your article pages (posts) to be indexed for in the search engines.
  • Post Categories – Add search engine-friendly categories for your posts and products.
  • Excerpts – WordPress lets you compose descriptions for your posts that will display in search results.
  • Images – add search-optimized titles to your images for better search engine results.
  • Content Linking – WordPress provides a built-in feature that lets you easily create internal links for better page indexing
  • Post Notification – Set up your site to automatically notify other sites and directories immediately upon publishing a new post on your site.

WordPress Plugins For Improving Search Engine Optimization (SEO), Better User Engagement And Web Traffic Generation

As well as the built-in features of WordPress, the WordPress development community makes available dozens of plugins that will improve SEO, increase engagement and drive more visitors to your business.

For example, you can install the plugins below to improve your SEO:

A plugin like Yoast SEO can improve your site's search engine optimization

(A plugin like Yoast SEO can improve your website’s SEO)

Other WordPress tools you can use to improve SEO, increase engagement and drive more visitors to your website are to add a forum, newsletters, comments, and social features. Here are a few more powerful plugins that can help:

  • BuddyPress – Run your own online social network on WordPress, with member profiles, activity streams, user groups, messaging, and more.
  • bbPress – Run a discussion forum on WordPress.
  • E-Newsletter – E-Newsletter lets you send email newsletters, track results and manage subscribers from your WP site.
  • Disqus – use this WordPress plugin to power discussions and helps to increase engagement on your website.
  • Monarch – This WordPress plugin lets you add social buttons and features that allow visitors to share your content online on your posts and pages.

WordPress users can easily add social sharing features to their site with free or inexpensive plugins

(You can add social sharing features to your website easily using free or inexpensive plugins)

Tips For Generating Leads & Enquiries

In this section we’ll show you how to improve sales and generate leads and enquiries online.

Add An Email Newsletter

Providing a newsletter is a great way to retain and grow your readership. It provides a number of benefits and advantages including:

  • Sends targeted traffic
  • Keeps your business at the forefront of your reader’s minds
  • Provides updates
  • Provides a targeted marketing channel
  • Allows you to provide special services or products to a select audience
  • Increases interaction
  • Provides you with additional ways for your content to be shared around with other potential clients

A proven way to attract new subscribers to your newsletter is to provide users with information of high value and offer them free gifts or bonus items in exchange for their details. This can be a special report, checklists for improving health, fitness and well-being, access to medical apps, coupons, membership access to courses, contests, etc.

Contact Forms

Contact forms make it easy and simple for prospective clients to contact you. Readers can report problems, contact specific departments, ask for a quote, and more.

Contact forms provide a number of benefits including:

  • Reducing spam
  • Automated response
  • Gives you control over what is sent to you
  • You can keep your email address private
  • Contact forms can be added to any post or page
  • Looks professional
  • Convenience for visitors

A popular contact form plugin is Contact Form 7.

Contact Form 7

Contact Form 7 - WordPress Plugin

(Contact Form 7 WP Plugin)

Contact form 7 is a free plugin that is easy to install and set up and lets you create and manage multiple contact forms to your pages and posts, customize your forms and the email contents, add fields, and more.

International languages, Ajax-powered submissions, CAPTCHA, and spam filtering is also supported.

Something else to consider if you want to set up a website for a medical center is adding sections to your contact form so prospective clients can select which section of the practice they want to reach. This ensures that contact form enquiries reach the correct person.

Add A Map

Adding a map helps your visitors and clients find you.

Inserting maps (e.g. Google Maps), into your site also provides many benefits, such as:

  • Maps increase local SEO
  • Allows customers to better plan their visits or appointments
  • Display location of events

Adding a map helps your visitors and customers find you

(A map helps your visitors and customers find you)

Some of the more popular Google Maps plugins include:

WordPress Plugins And Themes For Improving SEO, Increasing User Engagement And Web Traffic Generation

Health And Medical WordPress Plugins

WordPress lets you add a number of plugins to your medical or health website to immediately add a range of functional tools for your site visitors. Here are just some of these:

Booking Calendar

Booking Calendar Plugin For WordPress

(Booking Calendar WP Plugin)

The Booking Calendar plugin allows you to add appointment booking services to your site. This plugin is well supported, has an intuitive interface and flexible functionality. It is suitable for a range medical, fitness & sports businesses, e.g. medical practitioners, specialists, alternative therapists, booking patient appointments, etc.

Booking Calendar WordPress Plugin - Overview

(Booking Calendar – Overview)

This bookings plugin works right out of the box. Website visitors can check availability of services you offer and make online bookings quickly and easily. Administrators and visitors receive notifications. The plugin also lets you add a calendar or booking form to your site’s sidebar, and offers multi-language support. The plugin is also available in a premium version with many more features.

For more details, go here}:

Event Espresso – Event Registration And Ticket Manager

Manage Event Registrations Automatically Using Event Espresso WP Plugin

(Manage Event Bookings Online Using Event Espresso WordPress Plugin)

If your business involves running health or medical events like seminars or workshops, then you need a plugin like Event Espresso.

The Event Espresso online event registration WP plugin lets you easily schedule your event and begin processing online bookings literally in a few minutes

Event Espresso - WordPress Event Manager & Registration System

(Event Espresso – WordPress Event Manager And Ticket Registration Software)

Event Espresso is a flexible and feature-packed software that gives you full control over the event registration management process.

We have written an in-depth article on Event Espresso here:

Calculator Pro Calculators

Calculator Pro Calculators WordPress Plugin

(Calculator Pro Calculators – WordPress Plugin)

Calculator Pro Calculators provides a free collection of over 400 calculators. You can embed them into your posts, pages, or sidebars using shortcodes. The plugin supports internationalization

Most of the calculators aren’t designed for health or medical applications, but there are many you can use, including:

  • Body Statistics – e.g. BMI Calculator, Carbohydrate Calculator, Lean Body Mass Calculator, Metric BMR Calculator, Stride Length Calculator, etc.
  • Calorie – e.g. Daily Calorie Calculator, Daily Energy Expenditure Calculator, Calories Burned Walking Calculator, etc.
  • Fitness Tests – e.g. BAI (Body Adiposity Index) Calculator, Balke Treadmill Test Calculator, etc.
  • Miscellaneous – e.g. One Rep Max Weight Lifting Calculator, Blood Donation Calculator, Pregnancy Calculator, Sobriety Calculator, etc.
  • Nutrition – e.g. BMR Calorie Calculator, Protein Calculator, etc.
  • Weight – e.g. BMI Calculator, Weight Loss Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form WordPress Plugin

(Calculated Fields Form)

Calculated Fields Form lets you create forms that perform single and complex calculations, including:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculator
  • And more

A premium version of this plugin with a ton of additional features is also available.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker WP Plugin

(Weight Loss Tracker Plugin)

Weight Loss Tracker is a free plugin for WordPress that lets users record their weight periodically. This data is then shown in a graph and table.

Weight Loss Tracker Plugin For WordPress - User Graph

(Weight Loss Tracker – WordPress Plugin – Graph)

The plugin allows users to input target weights and provides support for various weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple Body Mass Index Calculator Widget

Simple Body Mass Index Calculator Widget - WordPress Plugin

(Simple BMI Calculator Widget WordPress Plugin)

Simple BMI Calculator is a free plugin for WordPress that lets you add a widget to your sidebar that can be configured and customized to match your theme.

As well as Simple BMI Calculator, there are a number of WordPress plugins you can look at to perform similar functions:

  • BMI BMR Calculator  A Body Mass Index and Basal Metabolic Rate (BMR) calculator that saves calculation data for logged-in users and gives an overview to the administrator.
  • BMI / IMC Calculator  A simple calculator that displays Body Mass Index
  • Calotor Calorie Counter – Lets visitors figure out their basal metabolic rate, by entering their age, sex and weight.
  • And more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data - WordPress Plugin

(Drug Interaction Data Plugin)

Drug Interaction Data Plugin for WordPress can be used to display drug information, including what the drug is used to treat and what other medications the drug is known to interact with.

Drug Interaction Data WP Plugin - Data Results

(Drug Interaction Data Plugin – Results)

Information about drugs can be displayed as a widget or inside your web content. The plugin loads the drug and pharmaceutical data from the U.S. National Library of Medicine and the U.S. National Institutes of Health and drug names are converted to the standardized RxNorm name as defined by the U.S. National Library of Medicine.

For more details, go here}:

PubMed Posts

PubMed Posts - WordPress Plugin

(PubMed Posts – WordPress Plugin)

PubMed Posts adds a dashboard widget that creates posts from PubMed articles, plus a search feature that locates posts with specific article data. A content editor is also included.

PubMed comprises more than 25 million citations for biomedical literature from MEDLINE, life science journals, and online books.

For more details, go here}:

MJM Clinic

MJM Clinic WP Plugin

(MJM Clinic Plugin)

This plugin can be used for medical and health care related websites. It lets you add service pages with booking forms, locations, provide information about symptoms and health conditions, add case studies, link  indication tags to services, etc.

For more details, go here}:

Treato

Treato - WordPress Plugin

(Treato – WordPress Plugin)

Treato WordPress plugin lets you embed the Treato healthcare search engine into your WordPress sidebar so your site visitors can search a vast drug database and see what patients are saying about different drugs.

Treato collects and analyzes patient experiences written in online forums and blog posts, then aggregates the content to generate useful insights about users’ medications, diseases and symptoms. Users gain insight about side effects, drug comparisons, which drugs people feel are working, and more from over 2.2 billion collected posts.

For more details, go here}:

HealthTap

HealthTap Plugin For WordPress

(HealthTap Plugin For WordPress)

HealthTap Concierge allows consumers to locate and book a virtual consult with real doctors via text chat or HD video from any mobile device, computer, or smartwatch.

With With the HealthTap Concierge plugin installed, users can type in a health question and receive a list of doctors in their geographic area who specialize in that particular topic. They can then select a doctor, connect in real time using video or text chat, or send questions and get answers via the HealthTap service.

For more details, go here}:

TrendMD

Trend MD Plugin

(TrendMD Plugin)

The TrendMD plugin adds the TrendMD recommendations widget to your website. The TrendMD recommendations widget is used by scholarly publishers to increase their readership and revenue by allowing people to discover, cite or read interesting scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts Plugin For WordPress

(WP Nutrition Facts Plugin For WordPress)

WP Nutrition Facts lets you add a nutrition facts table into your pages and posts, allowing your visitors to learn about the nutrient content of food.

WP Nutrition Facts WordPress Plugin - Label Creation

(WP Nutrition Facts Plugin For WordPress – Nutritional Facts Label Creation)

WP Nutrition Facts uses the Canadian Food Inspection (CFIA) nutrition labelling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe

(WP Ultimate Recipe – WordPress Plugin)

If you own a health or fitness business that provides diet or healthy eating advice, a great source of engaging content to your site is to add recipes.

A plugin like WP Ultimate Recipe lets you easily publish delicious and healthy on your site.

Other WordPress recipe plugins include:

  • Recipe Card – Create and publish search optimized recipes with nutrition facts that site visitors can print, save and review.
  • EasyRecipe – Lets you easily publish recipes on your site with features like cut & paste, plain text recipe auto conversion, live custom formatting, Google Recipe View formatting and preview button, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – Lets you easily format recipe text and add images. Includes additional SEO and Google Recipe View formatting features.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials Plugin

(Awesome Fitness Testimonials Plugin)

This plugin lets you add fitness & wellness testimonials, reviews and case studies to your website.

For more details, go here}:

Exercise Images by Everkinetic

Exercise Images - WordPress Plugin

(Exercise Images by Everkinetic)

This plugin lets you display exercise diagrams in your pages and posts.

Exercise Images WordPress Plugin - Image Catalog

(Exercise Images by Everkinetic Plugin – Image Catalog)

For more details, go here}:

In part three of this guide, we take a look at themes for health and medical businesses.

How To Grow A Medical Services & Health Practice Online

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This is the end of section two of this comprehensive guide on ways to grow your health or medical-related web presence.

To continue reading, click this link:

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"Learning WordPress has been a huge stumbling block for me. I've been looking for something that covers absolutely everything but doesn't cost an arm and a leg. Thank you so much ... you have just provided me with what I have been looking for! Truly appreciated!" - Tanya

Grow Your Medical Or Healthcare Business Online With WordPress – 3

This is part 3 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress themes suitable for medical or healthcare-related businesses.

Best Health-Related & Medical WordPress Themes For A Business

This is Part 3 of guide on ways to grow your medical-related web presence.

So far, we have covered the following topics:

  • Challenges Health Professionals Face Online
  • Opportunities For Medical And Health Services Practitioners
  • Improve Your Health Website Pages
  • Ways To Improve The Content On Your Health Or Medical Website

In this section, we continue looking at more ways to grow your medical or health-related services online by looking at the best WordPress themes for your business:

Best WordPress Themes For Medical And Healthcare Practices

WordPress has many quality themes that can be used to build any type of health or medical website, including websites for doctors, physicians, surgeons, dental services, clinics, doctor’s offices, day surgeries, and every other type of health care field or facility imaginable.

To benefit the most from using WordPress to grow your business online, it’s best to choose a theme specifically for health or medical-related businesses.

Here is a look at some of the best health or medical-related themes available. These themes allow you to own a professional-looking health website within minutes and save hundreds to thousands of dollars on the cost of website design.

Medica

Medica Pro Theme For WordPress

(Medica – WordPress Theme)

This premium theme for WordPress is a clean theme designed specifically for creating a website for medical businesses. It can be used as a blog, a website, or both.

It includes several widgets that increase the theme’s functionality. It includes a number of web page templates including Our Doctors, Testimonials, and Contact Us. It also includes a contact form, slider, image gallery and Google Maps. You can display with sidebars or full-width pages.

You can customize theme settings like colors, layout, social media links and business logo from the theme options section. You have an unlimited palette of colors to choose from. It’s responsive so your content displays properly on small screens. The theme is also localized so your content will translate into the language your readers are using. Its clean code helps your site load quickly in all browsers.

Medica a great choice for any medical practice or facility. The theme includes an option panel that lets you make customizations and adjust settings for your business logo, links to social pages, colors and layout. It offers unlimited color options. It also includes custom widgets. It’s a responsive theme, designed to display your content properly on all mobile devices. It’s localization ready so the text can easily translate to the language used by readers.

For more information about using this theme, go here: Medica WordPress Theme

Medicenter – Responsive WP Theme

Medicenter

(Medicenter)

Medicenter is designed to make your medical or health website look and feel professional.

It includes several custom headers, 20+ web page templates, 6 home page layouts, both a wide and boxed layout, and an AJAX contact form so users won’t have to reload the page. It also includes the Visual Composer Page Builder plugin with 60+ page builder components and Built-In Schedule (Timetable) Manager, which allows you to add various departments and a database list of doctors (or other professions), define the days of the week and available hours, add a description or additional tooltip and display all the information in a timetable.

Built-In Schedule (Timetable) Manager - MediCenter - WordPress Theme

(Built-In Schedule (Timetable) Manager – MediCenter – WordPress Theme)

You can easily customize your theme from your settings panel. Here you can adjust your colors, layout, fonts, icons and business logo. It’s a responsive theme so it works great on any device or size screen.

Page components include pricing tables, testimonials, carousel, accordion, announcements, notifications, icons, lists, tabs, etc. There are also several layouts for home pages, galleries, blogs and more, plus a full-width slider.

More information: Medicenter

MedicalPress

MedicalPress - WordPress Theme

(MedicalPress Theme For WordPress)

This premium theme is a clean theme that loads fast and looks very modern and highly professional. It’s a suitable theme for health clinics, hospitals, surgeons, doctors, dentists, ophtalmologists, psychiatrists, physiotherapists, psychologists and all types of health and medical organizations.

MedicalPress includes 4 different appointment forms. It includes two different sliders including the Revolution Slider that will display links, images, video, and more. MedicalPress has multiple layout options so you can present your content in 1-4 columns. It includes 3 different home page designs. It has shortcodes and templates to manage featured sections, facilities, services, appointment forms, FAQs, patient testimonials, gallery items, doctors and more. It also features a return to top of the page button.

You can customize your site as much as you want using an extensive range of option settings. MedicalPress includes the Visual Composer plugin for free allowing you to drag and drop page elements and create your own layouts. It’s responsive so your content displays great on small screen sizes. MedicalPress is compatible with WooCommerce to handle any type of sales or payments online. It includes one sample child theme.

For more information, go here: MedicalPress WP Theme

Medi

Medi WordPress Theme

(Medi – WordPress Theme)

This is an elegant premium theme with a drag and drop homepage focused the medical field. It includes a number of pre-made page layouts and adds Personnel, Services, and Slider content types. Lots of custom widgets such as content widgets, social networking, Flickr, etc. are included. There are multiple color schemes to choose from and you can choose a different color scheme for each page.

It’s a responsive, Retina-ready theme, so it works properly on small screens. It’s also speed optimized to give your site visitors a fast-loading website. it’s also search optimized and translation ready.

Go here for more information: Medi Theme

Care

Care Theme

(Care)

This theme is aimed at doctors, dental services, and various other health-related fields. The theme includes a schedule manager, Revolution Slider plugin, pre-defined background patterns, multiple blog layouts, unlimited headers and sidebars, parallax effects, and loads of additional features, including:

  • SEO Friendly, Works With Best SEO Plugins
  • Content Width Choice
  • Background Cover Option With Multiple Settings
  • Parallax Effects
  • Free Lifetime Updates
  • And more …

The theme includes a custom layout creator for all post types. You can design your layout however you want using the the Visual Composer drag and drop page builder plugin. It includes an advanced option panel to customize the site. This theme includes Google fonts. It’s 100% responsive and Retina ready. You can choose your content width. It includes scalable vector icons.

More info: Care WP Theme

Dentist

Dentist Theme

(Dentist WordPress Theme)

Dentist is an elegant theme for dental services or any other health-related practice. Over 80 built-in shortcodes lets you add many features to your site including elements, columns, custom widgets for social sharing, comments, etc., includes custom post types and formats, a filterable portfolio, sliders, plenty of color options, and more. Stock images are also included. Web page templates include Archives, FAQ, Full Width Page, Filter Pholio Page, Home Page, Testimonials, and more. Custom post types include Our Team, Portfolio, Testimonials, etc. Also included are four gallery scripts: Slider, Carousel, Isotope and Accordion.

Dentist is built on the Cherry Framework and is fully editable through advanced options. You have complete control over colors, styles, widths, sidebar layouts, sliders, and lots more. It includes Google Maps, return to top of the page button, and more. It’s also 100% responsive, multilingual ready, and SEO optimized to help you rank higher in search engine results.

Visit the theme website to learn more about using this WordPress theme: Dentist

HealthPress

HealthPress Theme

(HealthPress Theme)

HealthPress is a clean-looking, search optimized and responsive WordPress theme that is suitable for anyone in the medical profession or healthcare including hospitals and clinics, surgeons, doctors, dental services, veterinarians, psychologists, physiotherapists, psychiatrists and every type of health or medical business.

It has page templates and special features for managing services that include doctors, home page, patient testimonials, galleries, blog posts, FAQ’s, schedules, etc., with multiple templates for each type. It includes 4 appointment forms and two different types of sliders including Slider Revolution. The sortable gallery templates can show 2-4 columns. It includes multiple post types.

There are easy and extensive theme options for fonts, layouts, colors, etc. It supports custom backgrounds. There are a number of custom widgets including Google Maps, and AJAX contact form with CAPTCHA, AJAX appointment form with CAPTCHA, newsletter subscription, footer location, footer information, recent posts with thumbnail widget, and a quick contact form. The theme includes all PSD files.

For more details, go here: HealthPress WordPress Theme

Alean

Alean Theme For WordPress

(Alean – WordPress Theme)

Alean provides a clean theme for most health-related and medical uses. It uses a white background with a compact slider design that’s clean and responsive. Alean features custom sidebars with multiple layouts. You can also use no sidebar web page layouts for full-width pages. It includes a contact form, Google Maps, a dynamic content loader that loads content without reloading the page, a social share bar, supports ECWID (ecommerce widgets) and WooCommerce, multicolored-related posts, anti-spam without CAPTCHA, and more.

Alean was built on the SMT 2.0 framework and has lots of configuration options. It is SEO optimized to help you rank higher in search engine results. There are advanced editor options so you can add design to your pages and posts. You can translate your website into any language inside the admin panel.. Alean is an excellent choice for medical practitioners and healthcare providers. It offers both a FREE and paid versions.

Smart Magazine Themes, the theme developer has also produced various other themes that are perfectly suited for anyone in healthcare including clinics, surgeons, doctors, dentists, ophtalmologists, psychologists, psychiatrists, physiotherapists and every type of medical or health organization.

For example:

More info: Alean Theme

Eyesite

Eyesite

(Eyesite – WordPress Theme)

Eyesite is a very simple, clean theme for all types of health care and medical practices. It’s a great choice for using as an information page and can be expanded with third-party plugins to include many different features. It’s a responsive theme so it works great on small screen sizes. . You can also customize the theme and modify the colors and typography. You can create a a website with blog, a single page, or just a blog. A premium version offers additional fonts and color options.

Go here to learn more about using this WordPress theme: Eyesite Theme

Avada

Avada Health WordPress Theme

(Avada Health WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for a medical or health-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

Hopefully, you have found this guide on ways of improving SEO, increase user engagement and generate more web traffic using plugins useful.

Best WordPress Themes For Your Practice

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