Grow Your Medical Or Healthcare Business Online With WordPress

This article explains how to grow your medical or health-related business online and contains useful information on ways to improve the effectiveness of your medical or health-related web presence …

Grow Your Medical Or Healthcare Business Online With WordPress

The Complete Step-By-Step Guide On How To Build And Grow A Medical & Health Center Services Business Online Successfully With WordPressHealth services practitioners face many new challenges in the online economy, especially in terms of growing their business presence online.

Challenges Medical Services Practitioners Face Online

Now, more than ever, medical professionals must work hard and find smarter ways to stand out from their competition and find new clientele. Not only do you have to participate in the community your business serves, you must also develop an active web presence. This includes having a website and searching for smarter ways to promote your practice online.

As well as investing dollars marketing offline, businesses in the health or medical-related industry are also finding that increasingly larger amounts of their budget need to be allocated towards the development and management of a website that can bring new clients, engage visitors, outrank the competition in search engines and help to give them a wider degree of exposure online.

This means that your site not only has to look great, your web pages have to be fast-loading, and be easy to navigate, but even more importantly, the needs of your website will change in time and some aspects will need to be updated frequently. This requires having a well-planned web and content management strategy in place.

One other problem that medical-related organizations face online (and most other professions for that matter), is that your site has an average of thirty seconds to give visitors the information they are looking for or they will leave the site.

“Websites have evolved into central information hubs where service information is still present but enhanced with web portals, hyperlinks to state and federal sites, and a variety of free tools.”

Michael Alter,

Opportunities For The Medical Profession In The Digital Economy

As well as facing a number of significant business and technology changes, there are also loads of online opportunities available for businesses in the health or medical-related sector that are willing to adapt to meet digital challenges and who can think strategically about marketing their business better online.

This comprehensive guide will help you uncover ways and opportunities to generate more bookings and improve your business online.

Useful Information

As well as providing tips and information on ways to improve your web presence, we also emphasize the benefits and advantages of using the WordPress Content Management System to power your medical business website.

To learn more about the benefits and advantages of using the WordPress CMS platform, see these articles:

Tips To Improve Your Website

We’ll start first by going over some basic stuff. In this section, we’ll look at ways to improve your website and get better results online. We will look at what web pages you need, what content you need, useful tips for improving layout and navigation, etc.

If you need website planning assistance, go here: How To Plan Your Web Site: A Comprehensive Blueprint For Business Owners

Your Website Pages

Professional business websites need several essential pages. Let’s review these.

Services And Products Description Page

You need a page that describes your products or services. Depending on which area of health or medical services you specialize in, this page could include services such as:

  • Medicine & Surgery – e.g. anaesthetics, pulmonology diabetes, cancer, geriatric medicine, renal, bariatric surgery, eye diseases day surgery, etc.
  • Dentistry – e.g. preventive dentistry, holistic dentistry, gum disease, veneers, crowns and bridges, dentofacial orthopedics, emergency dentistry services, etc.
  • Cardiology – e.g. heart monitoring, chronic heart conditions
  • Prenatal/Postnatal – e.g. birthing, maternity services, etc.
  • Child Health services – paediatrics, child development, children services, etc.
  • Diagnostic – breast screening, lung screening, oral health, gynaecology, magnetic resonance imaging, allergy testing, etc.
  • Pathology services – laboratory testing and analysis, emergency pathology testing, insurance and corporate testing, speech pathology, etc
  • Counselling – mental health, alcohol, tobacco & other drug counselling, marriage counselling, diet and nutrition counselling, social development services
  • Alternative therapies – Chinese medicine, reflexology, colloidal silver therapy, massage therapy, osteopathy, hypnosis, etc.
  • Other medical services/therapies – weight management, chiropody, reproductive services, physiotherapy, medical genetics, artificial limbs, sleep therapy, home and community care, clinical information, medical equipment, etc.

List all of the services you provide, not just the ones you specialize in. Provide your visitors with information that will educate them about the benefits of using your services and direct them to your appointment booking page.

About Us Page

This page needs to describe your business and what your business stands for, its unique approach, supported community activities, etc.

It’s important to also mention any awards, recognitions, certifications, accreditations, publications, associations, etc., that can be used to promote your practice and to position yourself above the competition.

List all of your business awards accreditations, recognitions, certifications, publications, associations, etc. in your About Us page

(List all of your industry awards certifications, accreditations, recognitions, associations, publications, etc. in your About page. Screenshot source:

Team Profile

If you are searching for cost-effective ways to sell more products online, then help your visitors get to know you and your organization better.

You want prospective clients to relate to your business. One great way to do that is to have a page that introduces your team members. This page should include a photo and a brief biography. Since most visitors won’t be familiar with medical or health-related terms it should tell who they are and what their specialties are. It should also explain what those specialized areas mean. It should also include social buttons that will allow your prospective clients to follow selected team members on their social networks.

On this page, don’t be afraid to humanize your team members with personal stories, hobbies, etc., but make sure to outline each staff member’s qualifications, how they add value to your team, and more importantly, how they will help add value to your clients’ business.

Add a page that introduces your staff or team members to prospective new clients

(Add a page that introduces your team members to prospective new clients. Screenshot source:

If you need help how to add an easy-to-update simple team directory in your site without coding skills, see this step-by-step tutorial: How To Add A Staff Directory: Step-By-Step Tutorial


This is a listing of job or career opportunities within the practice. This page can include training, benefits, opportunities for advancement, etc. You can include case studies of trainees who have established a solid career path thanks to your company and information such as the job outlook and career opportunities in the health-related industry.

Maintain a positions available section in this page. If there are no positions currently available, consider inviting people to return periodically to the page, join your contact list, follow you on social media, etc.


Case studies and testimonials from past clients are a great way to attract potential clients and showcase what type of services you offer. By adding a page with testimonials from past clients and case studies, you are also helping to provide social proof online.

Add a page to your site with testimonials from previous clients and case studies

(Add a web page with case studies and reviews from clients. Screenshot image sourced from:

We have written a comprehensive article about using case studies, testimonials and client reviews to grow your business online. Go here to learn more: How To Create Better Results Online Using Powerful Testimonials

Contact Us

Having a contact page is vitally important.

Your contact page should provide visitors with some or all of the following information about your practice:

  • Business Name
  • Your physical location
  • Phone
  • Facsimile number
  • Contact email
  • Map and directions
  • Website address
  • Contact form
  • Contact name
  • Social media web addresses
  • Online Chat/Skype (optional feature)

If you operate out of multiple locations you want to make this clear when displaying the address and contact information.

You should also include a few links point to the most commonly asked questions page, useful pages, booking form, support page, newsletter, blog, etc.

Blog Section

A blog can be a powerful marketing tool. Blogs typically comprise of a content management system that is simple to use and allows you to promote your business by publishing timely content like news and announcements, updates, useful articles, opinions and discussions, how-to videos, media presentations, etc.

If you already have an established site, then consider adding a WordPress blog to create more exposure for your medical business.

If you don’t have a website yet, or if your existing medical-related site is hard to keep updated or not delivering you the results you want, then WordPress can serve both as your business website and your blog.

Useful Information

Not many businesses know this, but WordPress can turn your web presence into an automated traffic system that will help begin attracting a stream of targeted visitors to your website, simply by publishing regular content to your website.

An expertly configured WordPress site can automate your traffic generation

(An expertly configured WordPress site can automate your traffic generation)

Go here to learn more:

Legal Information

It’s very important for professional businesses to have a compliant website. This is not only important for establishing trust and credibility with prospective clients, but also to ensure that no laws and regulations are being broken wherever you practice.

Adding some or all of the legal pages below to your website will help keep you out of legal hot water with most regulatory authorities, third-party service providers, and other potential sources of legal threats and inconveniences:

  • Contact Page
  • Privacy Policy
  • Terms And Conditions Of Use
  • Website Disclaimer
  • Affiliate Agreement
  • Anti-Spam Policy
  • Compensation Disclosure
  • DMCA Notice
  • Earnings Disclaimer
  • External Links Policy
  • Health Disclaimers
  • Refund Policy
  • Video/Audio Terms
  • etc.

We have written a comprehensive article about adding legal pages to your website. Go here to learn more: Why You Need To Add Legal Pages To Your Site

Tips On How To Improve The Content On Your Site

In today’s globally competitive economy, the sooner you begin to engage in the practice of content marketing, the faster you will begin to see results and differentiate yourself from competing businesses.

Providing useful content with great advice and tips will get your readers sharing your web pages and coming back for more content. Content marketing is a great way to inform and teach your visitors and prospective clients about your business and services.

For example, if you provide products or services that help people manage their weight, then some of the areas you can cover as content on your site:

  • Emotional causes for weight issues (possible causes, identifying yours)
  • How to get support when embarking on a weight loss program (friends, family, weight loss seekers)
  • How you eat your food is just as important as what you eat (eat at table, chew slowly)
  • What processed foods can derail your diet (and healthier choices)
  • Etc.

You can also create a series of educational articles that will help your readers understand your health-related services, by explaining benefits, procedures, costs (including payment plans, insurance coverage, etc).

Useful Info

Remember to include the same keywords in your articles that your readers would search for online.

We recommend subscribing to our Content Marketing Email Training Series. You will receive a comprehensive series of training emails with easy-to-digest information that will teach exactly how to drive more traffic to your website or blog, save money creating useful content for your visitors and grow your website using content. It’s not only a great course with loads of useful information, it’s also 100% FREE!

Ways Of Improving Visitor Experience

Improving website user experience (generally referred to as UX) will help you keep visitors coming back and engaging with your site. This section will show you ways you can improve visitor engagement and user experience.

RSS Feeds

Using RSS feeds can help to improve visitor engagement and UX in many ways.

If you provide valuable content, other sites will want to syndicate your content to their visitors.

Some of the benefits of syndicating your content to other sites using RSS feeds, include:

  • All of your updates are kept in one place
  • Content distribution doesn’t rely on email
  • Feeds can be shared
  • Users can subscribe to your feed
  • It provides a way for external links to point back to your site
  • Your feeds can be submitted to RSS directories and aggregators
  • There are multiple ways your readers can receive your content (e.g. view the content on their mobile device using feed readers)
  • RSS is built into WordPress

There are also benefits to providing great information on your website from other websites, such as the fact that you don’t have to write, manage or update the content.

You can find many useful RSS feeds for your website by visiting sites of relevant government departments or respected industry bodies.

For example, here are examples of RSS feeds you could add to a health website:

You can also search online for general RSS feeds, e.g. “medical rss feeds” or search for feeds on specific subjects, e.g. “arthritis rss feeds”, “nursing rss feeds”, “ear, nose and throat rss feeds”, etc.

Using RSS feeds can help to improve your website's UX.

(RSS feeds can help to improve your site’s UX.)

Checklists And Charts

Checklists and charts are a great way to help increase visitor engagement and add value to your visitors. Checklists and charts can provide useful step-by-step information and resources to get necessary steps completed. Charts and checklists are also great client instructional tools.

Forms, charts and checklists can address topics such as:

  • Checklists and forms for booking appointments
  • Checklists for post-surgery recovery
  • Health checklists and charts for specific medical conditions
  • Dental checklists – e.g. first visit, caries prevention program, general dentistry, etc.
  • Weight loss and exercise program checklists and charts
  • General charts & infographics (e.g. acidity level of different foods, the importance of sleep at different stages of development, etc.)
Online Tools

Providing useful online tools and applications on your site can help increase visitor engagement and significantly add value to users. Health-related calculators are some of the most popular tools for your website. Other tools would include things like diagnostic tools, and even recipes.

In part two of this detailed guide, we discuss a number of WordPress plugins you can use in your site that can also help improve search engine optimization, improve user engagement and drive more traffic to your business.

A Practical Guide On How To Successfully Grow A Medical Services & Health Clinic Presence Online Using WordPress


This is the end of part one.

Click on this link to view Part 2:



"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)