Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

19+ WordPress Plugins That Can Help To Grow Your Health BusinessIn Part 1 of this comprehensive article on ways to build your medical or health business presence online, we provided practical tips and suggestions on the following topics:

  • Challenges Health And Medical Services Face Online
  • Online Opportunities For Medical Businesses
  • How To Improve Your Website Pages
  • Tips On How To Improve Your Web Content

In this section, we continue exploring more ways to grow your medical or health-related business online.

Topics covered in this (and the next section) include:

  • Improve Web Traffic
  • Generate Leads & Enquiries Using WordPress
  • WordPress Plugins & Themes For Improving Search Engine Optimization, Increasing User Engagement And Traffic Generation

Important

For more information about WordPress plugins and themes, see the articles below:

Note: Plugins are covered in this section. Themes for medical businesses are covered in Part Three.

Tips For Medical Practitioners – WordPress Plugins That Can Help To Improve SEO, Improve User Engagement And Drive More Visitors To Your Site

Web traffic is a vital part of your business growth. This section explores ways of improving search engine optimization, increase user engagement and drive more visitors using WordPress plugins and themes.

Optimizing Your Site For Search Engines (SEO)

There are loads of ways that WordPress helps improve your medical website’s SEO:

  • SEO-Friendly – Set the permalinks to use the title of the posts as the web address of your pages.
  • Post Tags – Choose the keywords that you want your articles to be indexed for in the search engines.
  • Post Categories – Add SEO-friendly categories for keeping your content organized and easy to find.
  • Excerpts – Create descriptions for your posts that visitors will see in the search engine results.
  • Images – title your images with keywords for improved search results.
  • Internal Content Linking – WordPress has a built-in feature that lets you easily link your content to other posts on your site
  • Post Notification – Set up your site to automatically notify other sites and directories immediately upon publishing new content on your website.

How To Improve SEO, Increase User Engagement And Increase Traffic Generation With Plugins

As well as the built-in features of WordPress, there are many plugins for WordPress that will improve your website’s SEO, increase user engagement and drive more web traffic to your website.

For example, you can install the plugins below to improve your SEO:

A plugin like Yoast SEO (previously called WordPress SEO by Yoast) can improve your website's search engine optimization

(A plugin like Yoast SEO (previously called WordPress SEO by Yoast) can improve your site’s search engine optimization)

Other WordPress tools you can add to improve your medical-related site’s SEO, increase engagement and drive more visitors to your website are to add a forum, newsletters, commenting, and social features. Here are a few useful plugins that can help:

  • BuddyPress – Use the BuddyPress plugin to run a social community on WordPress, with member profiles, user groups, messaging, activity streams, and more.
  • bbPress – Run a forum on your website.
  • E-Newsletter – Use this WordPress plugin to send professional email newsletters, track results and manage subscribers from your WP site.
  • Disqus – Power discussions and helps to increase user engagement on your website.
  • Floating Social – This plugin lets you add social buttons and features that allow visitors to share your content online on your posts and pages.

WordPress users can easily add social sharing features to their site with WordPress plugins

(WordPress users can easily add social sharing buttons to their website with free or inexpensive WordPress plugins)

Generating More Leads & Enquiries With WordPress

In this section we will discuss ways to improve your sales and generate new leads and enquiries.

Add A Newsletter

Adding a newsletter is a great way to build a list of subscribers. It] provides several benefits including:

  • Sends targeted traffic to your website
  • Keeps readers from forgetting about you
  • Provides updates
  • Provides you with a targeted marketing channel
  • It’s a way to provide special services or products to a select audience
  • Provides regular opportunities for increasing user engagement
  • Provides additional ways for your content to be shared online with others

An effective way to attract newsletter subscribers is to provide high value information and offer users a free gift in exchange for their details. This can be an exclusive report, tips for improving health, fitness and well-being, access to health applications, coupons, access to videos, contests, etc.

Contact Forms

Contact forms make it easy and simple for readers to get in touch. Users can report issues, contact specific departments, request quotes, and more.

A contact form provides several benefits, like:

  • Reducing spam
  • Set up automated responses
  • Gives you control over what is sent to you
  • You can keep your email address private
  • Contact forms can be added to any post or page
  • Improves the professional look of your website
  • Convenient for visitors

A very popular contact form plugin is Contact Form 7.

Contact Form 7

Contact Form 7 - WordPress Plugin

(Contact Form 7 WordPress Plugin)

Contact form 7 is a free plugin that allows you to create multiple contact forms, customize your forms and the mail contents, add fields, and more.

International languages, Ajax-powered submitting, CAPTCHA, and Akismet spam filtering is supported.

Something to consider if you are setting up a website for a medical practice is to add sections to your contact form so visitors can choose which practitioner they want to contact. This ensures that contact form enquiries reach the right area.

Add Maps

Adding maps to your website helps your visitors and clients find you.

Maps are a useful tool for several reasons:

  • They improve local SEO
  • Helps visitors find you easily
  • Display location of events

Maps help your visitors and clients find you

(Adding a map helps your visitors and customers find you)

Popular Google Maps plugins include:

Improve SEO, Improve User Engagement And Generate More Traffic Using Plugins And Themes

Health WordPress Plugins

WordPress lets you add a number of plugins to your site to immediately add a range of practical tools for site visitors. Here are just some of the plugins you can choose from:

Booking Calendar

Booking Calendar - WordPress Plugin

(Booking Calendar Plugin For WordPress)

This free bookings reservations plugin lets you add online bookings to your site. This flexible plugin provides users with an intuitive and user-friendly interface. It is highly suitable for a range health and medical consulting uses, such as medical practices, physicians, chiropractors, booking yoga classes, etc.

Booking Calendar - Overview

(Booking Calendar Plugin – Overview)

Booking Calendar works out of the box. Your website visitors can check availability of services you offer and book appointments online easily. Administrators and visitors receive notifications. Booking Calendar also lets you add a calendar or booking form to your website’s sidebar, and supports multiple languages. A premium plugin version is also available with many more features.

For more details, go here}:

Event Espresso – WordPress Event Registration & Ticketing Manager Software

Manage Event Registrations Online With Event Espresso Plugin For WP

(Manage Your Events Via The Web Using Event Espresso Plugin For WP)

If your business involves running health or medical events like seminars or workshops, then you need a plugin like Event Espresso.

The Event Espresso online event registration plugin for WordPress enables you to easily schedule multiple events and start processing bookings in just minutes

Event Espresso

(Event Espresso – WordPress Event Registration & Ticketing Manager Software)

Event Espresso is a flexible and feature-rich software that gives you full control over the event registration management process.

We have written a comprehensive article on the benefits and features of using Event Espresso. Go here to learn more about this:

Calculator Pro Calculators

Calculator Pro Calculators Plugin

(Calculator Pro Calculators WordPress Plugin)

Calculator Pro is a free collection of over 400 calculators that you can provide to users on your website. Internationalization is supported.

Note: Most of the calculators aren’t specifically designed for health uses, but there are several you can include in your site, including the following:

  • Body Statistics – e.g. BMI Calculator, Frame Size Calculator, Lean Body Mass Calculator, Max Heart Rate Calculator, Protein Calculator, etc.
  • Calorie – e.g. Calorie to kJ Calculator, kJ to Calorie Calculator, Calories Burned By Heart Rate Calculator, etc.
  • Fitness Tests – e.g. Coopers 12 Minute Run Test Calculator, Balke Treadmill Test Calculator, etc.
  • Miscellaneous – e.g. Advanced One Rep Max Weight Lifting Calculator, Cigarette Savings Calculator, Pregnancy Calculator, Smoking Cost Calculator, etc.
  • Nutrition – e.g. Calcium Calculator, Macronutrient Calculator, etc.
  • Weight – e.g. Ideal Weight Calculator (kg), Weight Loss Percentage Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form

(Calculated Fields Form Plugin For WordPress)

With Calculated Fields Form you can create dynamically calculated field forms, including:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculator
  • And many more

A premium version of this plugin with many more features is also available.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker - WordPress Plugin

(Weight Loss Tracker)

This plugin lets logged-in users record their weight on given dates. The results are then shown in a graph and table.

Weight Loss Tracker - WordPress Plugin - Graph

(Weight Loss Tracker Plugin For WordPress – User Graph)

The plugin allows users to input target weights and provides support for the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple BMI Calculator Widget

Simple BMI Calculator Widget

(Simple BMI Calculator Plugin)

Simple Body Mass Index Calculator is a free plugin that installs a widget on your website that can be configured and customized to match your theme.

In addition to Simple BMI Calculator, there are a number of other plugins you can use that perform similar functions:

  • BMI BMR Calculator  A BMI and Basal Metabolic Rate calculator that saves calculation data for logged-in users and gives an overview to the trainer.
  • BMI / IMC Calculator  A simple calculator to show users their Body Mass Index
  • Calotor Calorie Counter – Lets visitors calculate their basal metabolic rate, by inputting their age, sex and weight.
  • And more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data - WordPress Plugin

(Drug Interaction Data Plugin)

Drug Interaction Data Plugin retrieves and displays drug information, including what the drug is used to treat and what other medications the drug is known to interact with.

Drug Interaction Data - WordPress Plugin - Results

(Drug Interaction Data Plugin – Database Results)

Information about drugs can be displayed inside your pages and posts, or as a widget on your sidebar menu. The data is provided by the U.S. National Library of Medicine and the U.S. National Institutes of Health and drug names are converted to their standardized RxNorm name.

For more details, go here}:

PubMed Posts

PubMed Posts Plugin

(PubMed Posts WP Plugin)

This plugin adds a dashboard widget that lets you publish content to your site from PubMed articles, as well as a search widget that locates posts with specific article data. The plugin also includes a basic editor that changes the layout of your post content data.

PubMed contains over 25 million citations for biomedical literature from MEDLINE, online books and life science journals.

For more details, go here}:

MJM Clinic

MJM Clinic Plugin For WordPress

(MJM Clinic Plugin)

MJM Clinic was designed to add functionality to clinic and health care related websites, such as inserting service pages with booking forms, related health conditions, clinic locations, create staff listings for therapists/doctors and more.

For more details, go here}:

Treato WordPress Plugin

Treato Plugin

(Treato Plugin For WordPress)

Treato lets you display information about drugs on your site and see what read what patients are saying about different drugs.

Treato gathers and analyzes patient experiences from medical forums and blog posts, then aggregates the posts to generate useful insights about users’ medications, diseases and symptoms. Users gain valuable insight about the side effects of over 26,500 medications, drug comparisons across over 14,000 medical conditions, which drugs people feel work, and more, from over 2 billion collected posts.

For more details, go here}:

HealthTap Concierge

HealthTap WP Plugin

(HealthTap)

HealthTap Concierge allows users to consult with real doctors, clinical psychologists, etc. via HD video or text chat from any mobile device, computer, or smartwatch.

With With the HealthTap Concierge plugin for WordPress installed, your site visitors can type in a health question and based upon their location and type of question, they will receive a list of doctors in their geographic area who specialize in that health topic. They can then choose a doctor, chat over text or video, or send questions.

For more details, go here}:

Trend MD

TrendMD Plugin For WordPress

(Trend MD)

This plugin lets you add the TrendMD recommendations widget to your site. The TrendMD recommendations widget is used by scholarly publishers to grow their readership and revenue by allowing people to discover, cite or read interesting scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts Plugin

(WP Nutrition Facts WordPress Plugin)

WP Nutrition Facts lets you add a nutrition facts table into your pages and posts, allowing your site visitors to learn about the nutrient content of food and make more informed decisions about the food products they consume.

WP Nutrition Facts Plugin - Creating Nutritional Facts Labels

(WP Nutrition Facts – Label Creation)

WP Nutrition Facts uses the Canadian Food Inspection (CFIA) nutrition labelling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe Plugin

(WP Ultimate Recipe Plugin)

If you run a health-related website that provides diet and nutrition or healthy eating information, a great source of content that will engage your readers is to publish great recipes.

Plugins like WP Ultimate Recipe let you easily publish recipes on your site.

Other WordPress recipe plugins include:

  • Recipe Card – Create and publish search optimized recipes that your site visitors can print, save and review.
  • EasyRecipe – Makes publishing recipes on your site easy with features like cut and paste, plain text recipe auto conversion, live custom formatting, Google Recipe View formatting, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – Lets you easily format recipe text and add images. The plugin also provides a number of additional features, including Google Recipe View formatting and SEO.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials Plugin

(Awesome Fitness Testimonials)

The Awesome Fitness Testimonials plugin lets you display fitness and wellness testimonials, case studies and reviews, before and after photos, etc. on your website.

For more details, go here}:

Exercise Images

Exercise Images by Everkinetic WordPress Plugin

(Exercise Images – WordPress Plugin)

The Exercise Images plugin lets you add a database of exercise images to your site.

Exercise Images WP Plugin - Image Database

(Exercise Images – WordPress Plugin – Database)

For more details, go here}:

In part 3, we take a look at WordPress themes that are suitable for medical businesses.

A Practical Guide On How To Grow A Health Center Online

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This is the end of section 2.

To keep reading, click here:

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