Grow Your Medical Or Healthcare Business Online With WordPress

This article explains how to grow your medical or health-related business online and contains useful information on ways to improve the effectiveness of your medical or health-related web presence …

Grow Your Medical Or Healthcare Business Online With WordPress

A Practical Guide On How To Successfully Grow Your Health Center Presence Online With WordPressThe digital information age has not only revolutionized businesses worldwide, it has also created a number of difficult challenges and opportunities for medical and health services practitioners.

Challenges Professional Health Practitioners Face Online

Now, more than ever, medical-related businesses must work hard and find smarter ways to remain competitive and source new clients. Not only do you have to participate in the community you serve, you must also develop and maintain a strong digital presence. This includes having a website and learning how to better market your services online.

In addition to spending money advertising offline on local newspapers, ads in industry publications and magazines, radio and television, etc., you will probably find that in order to compete with other medical businesses, increasingly larger amounts of their marketing budget will need to be allocated towards the development and maintenance of a website that can attract new prospective clients, engage visitors, outperform the competition in search engines and help you create a wider degree of reach online.

This means that your website not only has to look professional, your pages have to be fast-loading, and your site layout has to be easy to navigate, but even more importantly, the needs of your website will change in time and sections will need to be updated often. This requires the implementation of a well-planned web and content management strategy.

Another difficult challenge that health or medical-related businesses (and most businesses) face, is that your site has around 30 seconds to provide users with what they need or they will go elsewhere to get their needs met.

“Websites have evolved into central information hubs where service information is still present but enhanced with web portals, hyperlinks to state and federal sites, and a variety of free tools.”

Michael Alter,

Opportunities For The Health Profession In The Web Economy

As well as facing many new business and technology changes, there are also many online opportunities available for health businesses that can adapt to meet the demands of the online economy and can think progressively about improving their online business marketing skills.

The guide below will help you uncover new opportunities to drive more web traffic and improve your business online.


As well as providing tips and information on cost-effective ways to improve your health or medical-related business online, we also place special emphasis on the benefits and advantages of using the WordPress Content Management System to power your medical or health-related business website or blog.

For more information about the benefits and advantages of using the WordPress Content Management System, see these articles:

How To Improve Your Health & Medical Practice Services Website

This section explains how to improve your medical or health website and get better results. We will look at what web pages you need, what content you need, layout and navigation, etc.

If you need assistance or help planning your health or medical-related website, read this guide: A Basic Guide To Web Site Planning For Business Owners

Improving Your Website Pages

Professional business websites need several essential pages. Let’s review the pages your  should have and how to set up your website for best results.

Description Of Products And Services

It’s essential to have a page that explains your products or services. Depending on which area of health or medical services you specialize in, this page could include services such as:

  • Medicine & Surgery – e.g. pain management, pulmonology blood disorders, maxillofacial surgery, incontinence, respiratory, bariatric surgery, ophtalmology emergency surgery, etc.
  • Dental Services – e.g. cosmetic dentistry, children’s dentistry, oral hygiene, veneers, crowns and bridges, dental braces, emergency dentistry, etc.
  • Cardiology – e.g. heart monitoring, coronary care
  • Prenatal/Postnatal – e.g. birth suites, midwifery, etc.
  • Child Health – paediatrics, child development, children services, etc.
  • Diagnostic – mammography, lung screening, oral health, women’s health, magnetic resonance imaging, food allergy testing, etc.
  • Pathology services – laboratory testing and analysis, routine pathology testing, clinical trials, speech pathology, etc
  • Counselling services – mental health services, alcohol, tobacco & other drug services, marriage counselling, wellness coaching, social development services
  • Alternative therapies – acupuncture, reflexology, holistic medicine, shiatsu, chiropractic services, hypnosis, etc.
  • Other medical services – weight management, podiatry, reproductive endocrinology, speech language therapy, inherited diseases, artificial limbs, hearing aids, home care, community health, medical equipment, etc.

List all of the services you provide, not just the ones you specialize in. Provide your visitors with information that will educate them about the benefits of using your services and direct them to your contact or appointment booking page.

About Us

The ‘About Us’ page should give a description of your business and what it stands for, its unique approach, causes supported, etc.

It should also mention any medical-related awards, certifications, recognitions, accreditations, publications, associations, etc., that can be used to promote your services and set yourself above your competitors.

List all of your awards certifications, recognitions, accreditations, associations, publications, etc. in your About page

(List all of your awards accreditations, certifications, recognitions, publications, associations, etc. in your About page. Image sourced from:

Core Team

If you are looking for ways to sell more products online, then something you can do, is help prospective clients get to know you and your organization better.

You want your business to be relatable. One great way to do that is to have a page that introduces your staff. This page should include a photo and a brief biography. Since most visitors are probably not familiar with medical or health terms your descriptions should tell who they are and what their specialties are. It should also explain what those specialized areas do. This page can include social buttons that will allow your prospective clients to follow some of your staff members on their social networks.

In this page, make sure to outline your team member’s experience, how their skills and knowledge add value or contribute to the success of your team, and more importantly, how they can help add value to your clients’ business.

Add a staff page

(Add a staff page. Image sourced from:

For a detailed step-by-step tutorial about how to easily create and add an updatable simple team members directory in your web site without coding skills, go here: How To Create A Simple Staff List In Your WordPress Site


This is a listing of job or career opportunities available within your company. It could include training offered, employee benefits, advancement opportunities, social activities encouraged or sponsored by your organization, etc. You should also include stories of recruits who have risen within your organization and information about new career opportunities in the health or medical-related industry.

Maintain a positions available section in your page. If there are no positions currently available, consider inviting people to return periodically to the page, subscribe to your newsletter, follow your social pages, etc.


Testimonials and case studies are a great way to attract potential clients and showcase what type of services you offer. By adding a page with case studies and testimonials from past clients, you are also helping to provide visitors social proof online for your business.

Add a page with case studies and reviews from clients

(Add a page with case studies and client reviews. Screenshot source:

If you want to learn more about using testimonials, case studies and reviews, see this article: Convert More Visitors Into Prospects Using Highly Effective Testimonials

Contact Page

A contact page is essential.

Your contact page should provide:

  • Name
  • Your physical location
  • Telephone number
  • Facsimile number
  • Email address
  • Map and directions
  • Web address
  • Contact form
  • Name of person to contact
  • Social media links
  • Online Chat/Skype

If your business operates in multiple areas you should make this clear when showing the address and contact information.

You can also include a few links point to commonly-asked questions page, frequently-visited pages, booking request, support page, newsletter opt-in form, blog, etc.

Add A Health-Related Blog

A blog is a powerful marketing tool for your business. Most blogging platforms typically include a content management system that allows you to promote your business by publishing content such as news, updates, useful information, opinions and discussions, educational videos, media presentations, etc.

If you already have an established website, then consider adding a WordPress-driven blog to create more exposure for your medical services.

If you don’t have a website yet, or if your existing health or medical website is very hard to manage or not giving you the results you want, then WordPress can be used both as your business website and your blog.


Very few people know that WordPress can turn into an automated traffic-generation system that can instantly attract targeted visitors to your website, simply by publishing new content on a consistent basis to your website.

An expertly configured WordPress site can automate your traffic generation

(An expertly configured WordPress site can automate your traffic generation)

Go here to learn more:

Legal Pages

It’s really important for health providers organizations to ensure they have a website that complies will all legal requirements online. This is not only important for building credibility with prospective clients, but also to ensure that you are not contravening any laws or regulations in whichever location you service.

Depending on the products and services you provide, adding some or all of the following legal pages to your website will help you stay out of trouble with most regulatory authorities, third-party service providers (e.g. Google), and other potential legal threats or inconveniences:

  • Contact Page
  • Privacy Policy
  • Terms And Conditions
  • Website Disclaimer
  • Affiliate Agreement
  • Anti-Spam Policy
  • Compensation Disclosure
  • DMCA Notice
  • Earnings Disclaimer
  • External Links Policy
  • Health Disclaimers
  • Refund Policy
  • Video/Audio Terms
  • etc.

We have written a detailed article about adding legal pages to your site here: Why You Need To Add Legal Pages To Your Website

Improve Your Content

In today’s highly competitive online business economy, the sooner you begin to engage in the practice of content marketing, the faster you will begin to see results and differentiate yourself from other competitors.

Provide great content with useful advice, information and tips that will get your readers sharing it with others and coming back for more content. This is the most effective way to educate site visitors and prospects about using your services and products.

For example, if your business provides services that help people manage their weight, then some of the topics you can cover as content on your site:

  • How does fiber help you with weight loss?
  • Tips for developing portion control habits (smaller plate, don’t put food on the table, more vegetables)
  • Characteristics of different diets, e.g. HCG diet, Raw Food diet, Nutrisystem diet (what these are, how they can benefit you, are they effective)
  • Vitamins and minerals that aid in weight loss (chromium, calcium, magnesium, etc.)
  • Etc.

You can also create a series of educational articles that will help your readers understand your services, by explaining benefits, procedures, terminology, etc.


Include keywords in your articles that your prospective clients would search for online.

We recommend subscribing to our Content Marketing Email Training Series. You will receive a comprehensive series of training emails with easy-to-digest information and practical tips that will teach you how to drive more traffic to your site, save money creating useful content for your visitors and grow your website using content marketing strategies. It’s not only a great course with loads of useful information, it’s also 100% FREE!

Ways Of Improving User Experience

Improving your website’s user experience (generally referred to as UX) will help to keep visitors coming back and engaging with your site. This section will show you ways you can improve your visitor engagement and UX.

Syndicate Content With RSS Feeds

Using RSS feeds can help to improve visitor engagement and user experience in many ways.

If you provide useful content, other businesses may want to syndicate your content.

Some of the benefits of having other businesses syndicate your content, include:

  • All of your content updates are kept in one place
  • Doesn’t rely on email
  • Your feed can be shared
  • Users can subscribe to your RSS feed
  • A feed provides a way for links to point back to your content
  • RSS feeds can be submitted to RSS directories and aggregator services
  • RSS provides various ways for readers to receive your content (e.g. subscribers can view the content on their mobile device using different applications)
  • RSS is built into WordPress

There are also benefits to providing valuable information on your site from other sites, such as the fact that you don’t have to write, manage or update the content.

To find RSS feeds with loads of useful content just visit sites of relevant government departments and key industry bodies.

Here are a few RSS feeds you could add to a health or medical-related website:

You can also search online for general RSS feeds, e.g. “medical rss feeds” or search for feeds on specific topics, e.g. “homecare rss feeds”, “cold rss feeds”, “fitness rss feeds”, etc.

Use RSS feeds to provide your visitors with a better user experience.

(Adding RSS feeds can help to improve your medical or health-related site’s UX.)

Checklists & Charts

Adding checklists and medical forms to your site is a great way to increase visitor engagement and add value to your visitors. They can provide users with useful step-by-step instructions and resources to perform a necessary task. Checklists and forms are great educational tools.

You can provide forms, charts and checklists (or links to these) covering a range of topics such as:

  • Checklists/forms for booking appointments
  • Checklists for pre or post treatment
  • Health checklists for specific conditions
  • Dental checklists – e.g. first visit, caries prevention program, cosmetic dentistry, etc.
  • Weight loss and exercise program checklists and charts
  • General charts & infographics (e.g. sugar content in different foods, sleep requirements at different ages, etc.)
Other Tools

Providing useful tools and applications on your site is a great way to increase visitor engagement and add value to your visitors. Calculators are useful tools to add to your website. Other applications would include things like nutritional tools, or even recipes.

In the next section, we look at a several online tools you can add to your health-related website using WordPress plugins that can also help improve search engine optimization, improve user engagement and generate more web traffic to your business.

How To Build And Grow A Medical-Related Business Online


This is the end of part 1.

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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now