Grow Your Medical Or Healthcare Business Online With WordPress

This article explains how to grow your medical or health-related business online and contains useful information on ways to improve the effectiveness of your medical or health-related web presence …

Grow Your Medical Or Healthcare Business Online With WordPress

How To Grow A Medical Services And Health-Related Business OnlineThe information economy has not only revolutionized businesses worldwide, it has also created an increasing number of challenges and opportunities for health or medical businesses.

Online Challenges For Health Practitioners

Today, more than ever, businesses in the health and medical industry must work harder than ever to remain competitive. Not only do you have to maintain a strong presence in the community you serve, you must also develop an active presence online. This includes having an effective website and learning how to better promote your medical or health services services online.

In addition to investing dollars advertising offline on newspapers, ads in industry publications and magazines, radio and tv, etc., you will probably find (if you haven’t already) that in order to remain competitive, you will need to designate a bigger portion of your budget to develop and maintain a website that will attract new clients, engage visitors, outperform the competition in search engines and help to give you wider reach online.

This means that your site not only has to look professional, load fast, and be easy to navigate, but even more importantly, the needs of the website will change in time and sections may need to be updated frequently. This requires a well-developed website and content management strategy in place.

One other problem that health-related organizations face online, as most professions do for that matter, is that your site has only about 30 seconds or less to give visitors what they are searching for or they will leave your site.

“Websites have evolved into central information hubs where service information is still present but enhanced with web portals, hyperlinks to state and federal sites, and a variety of free tools.”

Michael Alter,

Opportunities For Health And Medical Services Providers In The Online Economy

As well as facing a number of business and technology changes, there are also plenty of online opportunities available to businesses in the health or medical sector that are willing to evolve to meet the challenges of the digital economy and think outside the box about marketing their business better online.

This article will help you uncover ways to generate more clientele and improve your online results.

Important Info

As well as providing general website improvement tips, we also emphasize the benefits and advantages of using WordPress to power your health or medical business website.

For more information about the benefits and advantages of using the WordPress Content Management System (CMS), see the articles below:

Useful Tips For Improving Your Website

This section will show you how to improve your website and get better results. We will look at what pages a health or medical website needs, what content works best, your layout and navigation structure, etc.

If you need additional information about website planning, read this detailed guide we have written: Planning A Website - A Basic Primer For Non-Technical Business Owners

Basic Website Pages

All business websites need several essential web pages. Let’s go over the pages your  need to have and how to set up your website for best results.

Services Page

It’s essential to have a page that lists your services or products. Depending on which area you specialize in, this page can include services like:

  • Medical And Surgical – e.g. ear, nose & throat, neurosurgery diabetes, cancer, hyperbaric oxygen therapy, rheumatology, urology, ophtalmology palliative care, etc.
  • Dental Services – e.g. general dentistry, holistic dentistry, oral hygiene, veneers, crowns and bridges, orthodontics, emergency dental, etc.
  • Cardiology – e.g. cardiac surgery, chronic heart conditions
  • Prenatal & Postnatal – e.g. birthing, maternity services, etc.
  • Child Health services – paediatrics, child development, children services, etc.
  • Diagnostic – mammography, lung screening, medical imaging, pap smears, psychosis, food allergy testing, etc.
  • Pathology services – lab testing and analysis, routine pathology testing, clinical trials, speech pathology, etc
  • Counselling services – mental health services, alcohol, tobacco & other drug counselling, couples, diet and nutrition counselling, social work services
  • Alternative therapies – Chinese medicine, homeopathy, reiki, shiatsu, chiropractic services, hypnotherapy, etc.
  • Other medical services/therapies – weight management, othopedics, reproductive services, speech language therapy, inherited diseases, artificial limbs, mobility, home and community care, community health, medical transport, etc.

Make sure to list all of the services you provide, not just the ones you specialize in. Educate your visitors about the benefits of using these services and direct them to your appointment booking page.

About Us Page

The ‘About Us’ page needs to describe your business and explain to visitors what it stands for, its unique approach, sponsored community programs, etc.

Remember to mention any awards, recognitions, certifications, accreditations, associations, publications, etc., that can be used to promote your business and set yourself above the competition.

List all of your industry awards certifications, accreditations, recognitions, associations, publications, etc. in your About page

(List all of your business awards recognitions, accreditations, certifications, associations, publications, etc. in your About Us page. Image sourced from:

Meet The Team

Are you searching for quicker, easier and cheaper ways to sell more products or services online? Then something you can do, is help visitors get to know you and your organization better.

You want prospective clients to relate to your business. One great way to do that is to have a page that introduces your team. It should include a photo and a brief biography. Since most visitors won’t be very well-versed in medical or health terms your bio descriptions should tell who they are and what their specialties are. You may also want to explain what those specialties mean. It can also include social buttons so your visitors can follow some of your staff members on their social pages.

On this page, make sure to highlight your team member’s expertise and qualifications, why they are an asset to your team, and more importantly, how they can help add value to your clients’ business.

Make sure to add a staff page

(Make sure to add a page that introduces your employees to prospective new clients. Image sourced from:

To learn more about how to create and add an easy-to-update directory of employees or team members to a WordPress site with no coding skills required, see this step-by-step tutorial: Tutorial: How To Easily Add An Employee List Directory

Job Opportunities

List any career opportunities available within the practice. It could include training provided, benefits, advancement opportunities, etc. It should include information such as the job outlook and new career opportunities in the medical and health industry.

Include also a positions available section in your page. If there are no positions currently available, consider inviting people to return periodically to this page, subscribe to your updates list, follow you on social media, etc.

Testimonials And Case Studies

Case studies and client reviews are a great way to attract potential clients and showcase the services you offer. By adding a page with case studies and testimonials, you are also helping to provide social proof online.

Add a web page with case studies and client reviews

(Add a page with case studies and testimonials from previous clients. Screenshot image sourced from:

If you want to learn more about using testimonials and client reviews, refer to this article: How To Turn More Visitors Into Qualified Leads Using Captivating Testimonials

Contact Us Page

Having a clean contact page is essential.

Your contact page should include:

  • Name
  • Your physical address
  • Phone number
  • Fax
  • Email
  • Map and directions
  • Website URL
  • Contact form
  • Contact name
  • Links to social media pages
  • Live Chat/Skype

If your business operates out of several areas you want to make this clear when showing your address and contact information.

You can also include links to an FAQ section, frequently-visited pages, online booking form, support area, newsletter, blog, etc.

Add A Health Or Medical-Related Blog Section

A blog can be a very powerful business marketing tool. Most blogging platforms typically include a content management system that is easy to use and allows you to promote your business by publishing timely content such as news and events, updates, educational articles and tutorials, discussions on current topics, videos, webinars, etc.

If you already have an existing website, then consider adding a WordPress-driven blog to create more exposure for your medical company.

If you don’t have a website yet, or if your existing website is very hard to manage or not delivering you the results you want, then WordPress can act as both your website and your blog.


You may not have been told about this, but an expertly configured WordPress site can turn your web presence into an automated traffic system that will begin attracting an ongoing stream of targeted visitors to your site, simply by publishing content to your website on a consistent basis.

WordPress can automate your traffic generation

(An expertly configured WordPress site can automate your traffic generation)

Go here to learn more:

Legal Info Pages

It’s really important for medical practitioners companies to make sure they have a website that complies will all legal requirements online. This is not only important for building credibility with prospective clients, but also to ensure that you are not contravening local, regional and federal laws or regulations wherever you provide services.

Depending on the products and services you provide, adding the legal pages below to your website will help you stay out of trouble with most regulatory authorities, third-party service providers, and other potential sources of legal threats and inconveniences:

  • Contact Us
  • Privacy Policy
  • Terms And Conditions Of Use
  • Website Disclaimer
  • Affiliate Agreement
  • Anti-Spam Policy
  • Compensation Disclosure
  • DMCA Notice
  • Earnings Disclaimer
  • External Linking Policy
  • Health/Financial Disclaimers
  • Refund Policy
  • Video/Audio Terms
  • and others

If you want to learn more about adding legal pages to your website, refer to this article: The Importance Of Adding Legal Pages To Your Website

Tips For Improving Your Content

In today’s highly competitive online economy, content marketing has become one of the key business differentiators.

Providing great content with information, advice and tips will get your visitors sharing it with others and coming back for more. This is the most effective way to educate site visitors and prospective clients about your business and services.

For example, if your business provides weight loss services, then some of the topics you can write content about include:

  • What’s the difference between being overweight and obese?
  • How to calculate how many calories you consume each day
  • Incorporating exercise into your busy schedule
  • What processed foods can sabotage your weight loss goals (and healthier choices)
  • And endless other content topics

You can also create a series of educational articles that will help your prospective clients gain a better understanding of your services, by explaining benefits, procedures, costs (including payment plans, insurance coverage, etc).

Useful Info

Include the keywords in your articles that your prospective clients will search to find you online.

We recommend subscribing to our Content Marketing Email Training Series. You will receive regular training emails with actionable information and practical tips that will show exactly how to drive more traffic to your site, save money creating useful content for your site visitors and grow your website using content. It’s not only a great course with loads of useful information, it’s also 100% FREE!

Improving User Experience

Improving website user experience (generally referred to as UX) will help you keep visitors coming back and engaging with your site. This section will show you ways you can improve visitor engagement and UX.

RSS Feeds

RSS (Really Simple Syndication) feeds can help to improve your visitor engagement and UX in a number of different ways.

If you provide content that adds value to others, other sites will want to syndicate your content to their visitors.

Some of the benefits of having other businesses syndicate your content, include:

  • All of your updates are in one place
  • Doesn’t rely on email
  • Can be shared and picked up by other sites online
  • Users can subscribe to your feed
  • A feed provides links to your content
  • Feeds can be submitted to RSS directories and aggregator services
  • RSS provides several ways for your readers to receive your content (e.g. users can read your content on their mobile device using different applications)
  • It’s built into WordPress

There are also a number of benefits when it comes to adding syndicated content to your website from other websites, such as the fact that you don’t have to write, manage or update the content.

To find useful RSS feeds for your website, visit sites of medical or health-related government departments or respected industry bodies.

Below we have listed a few RSS feeds you could consider adding to a medical-related site:

You can also just search online for general feeds, e.g. “medical rss feeds” or search for feeds on specific topics, e.g. “lupus rss feeds”, “allergy rss feeds”, “obesity rss feeds”, etc.

Add RSS (Really Simple Syndication) feeds to improve your medical or health-related website's user experience.

(Use RSS feeds to improve your health or medical-related site’s UX.)

Add Online Forms & Checklists

Adding checklists and explanatory charts to your site is a fantastic way to increase user engagement and add value to your readers. Charts and checklists can provide users with useful step-by-step information and resources to get necessary steps completed. They are great educational tools.

You can provide a range of checklists and forms covering areas such as:

  • Booking appointments
  • Checklists for post-surgery recovery
  • Health checklists for specific systems
  • Dental checklists – e.g. first visit, maintenance program, general dentistry, etc.
  • Fitness and exercise program checklists and charts
  • General charts & infographics (e.g. sugar content in different foods, the importance of sleep at different stages of development, etc.)
Add Other Tools

Providing useful online tools and applications on your website is a great way to increase visitor engagement and significantly add value to your users. Calculators, for example are some of the most popular tools for your website. Other tools can include things like diagnostic tools, or even recipes.

In the next section, we take a look at a number of online tools you can use in your health-related website using WordPress plugins and themes that can also help to improve your seo, improve user engagement and drive more visitors to your business.

A Practical Step-By-Step Guide To Building And Growing Your Health & Medical Center Services Presence Online Successfully With WordPress


This is the end of section one of this comprehensive article on ways to build your health-related business presence online.

Click on this link to view the rest of this article:



"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now

Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

17+ WordPress Plugins That Can Grow Your Medical Or Health BusinessIn Part One of this article on ways to grow your medical-related business web presence, we provided practical tips and suggestions on the following topics:

  • Online Challenges For The Health And Medical Profession
  • Opportunities For The Medical And Health Profession In The Online Economy
  • Basic Pages
  • Ways To Improve The Content On Your Website

In Parts Two and Three, we explore more ways to grow your medical or health services online.

Topics covered in this (and the next section) include:

  • Ways To Improve Web Traffic
  • Tips For Generating Leads & Enquiries Using WordPress
  • How To Improve SEO, Increase User Engagement And Increase Visitors To Your Website Generation With Plugins And Themes

Important Info

To learn more about WordPress plugins and themes, go here:

Note: Medical and health plugins are listed in this section. Health and medical themes are listed in Part Three.

Online Business Tips For Health Providers – How To Improve Your Business Online With WordPress Plugins and Themes

Your web traffic is vital to your online business growth. In this section we explore ways to help you improve your web traffic using WordPress.

Optimize Your Website For Search Engines Using WordPress

There are loads of ways that WordPress helps improve your website’s SEO:

  • Search Engine-Friendly URLs – WordPress lets you set the permalinks to use the title of the post.
  • Tags – WordPress lets you choose the keywords that you want your articles to be indexed for in the search engines.
  • Categories – Create categories for your posts and products.
  • Post Excerpts – WordPress lets you compose an excerpt that search engines will display in their search result pages.
  • Images – add search-optimized titles to your images for improved search results.
  • Internal Linking – WordPress has a built-in feature that allows you to easily link internal content
  • Pinging – Set up your site to automatically notify other search directories as soon as a new post is published on your website.

WordPress Plugins For Improving SEO, Better User Engagement And Traffic Generation

As well as the built-in features of WordPress, the WP development community makes available many plugins that improve SEO, increase engagement and drive more visitors to your website.

For example, you can use the plugins below to improve your site’s SEO:

Use a plugin like Yoast SEO to improve your SEO

(Use a plugin like Yoast SEO (formerly known as WordPress SEO by Yoast) to improve your SEO)

Other WordPress plugins you can add to improve your website’s SEO, increase engagement and drive more traffic to your business are to add a forum, newsletters, commenting, and social features. Here are some powerful plugins that can help:

  • BuddyPress – This plugin allows you to set up a social community on your WordPress website.
  • bbPress – This plugin can be used to set up your own community forum on your site.
  • E-Newsletter – E-Newsletter allows you to send email newsletters, track results and manage subscribers from your WordPress dashboard, without requiring 3rd-party subscriptions.
  • Disqus – This plugin lets you power discussions and helps to increase user engagement on your website.
  • Floating Social – Add social buttons and features that allow visitors to share your content online on your site.

WordPress users can easily add social sharing features to their website with free or inexpensive plugins

(You can easily add social sharing buttons to your website with free or inexpensive plugins)

Generating More Leads & Enquiries With WordPress-Based Applications

Let’s discuss now how to improve sales and generate leads and enquiries online.

Adding An Email Newsletter

Providing an email newsletter is an excellent way to build a list of subscribers. Adding email newsletters] provides a number of benefits and advantages, like:

  • Sends targeted traffic to your website
  • Keeps readers from forgetting about you
  • Provides updates that could save businesses time and money
  • Provides a targeted marketing channel
  • It’s a way to provide special services or products to a select audience
  • Provides regular opportunities for interaction
  • Provides you with additional ways for your content to be shared online with other prospective customers

One of the things you can do to get visitors to become subscribers is to provide high value information and give users a free gift in exchange for their personal details. This could be a guide, checklists for improving fitness and nutrition, access to fitness calculators, discount coupons, access to videos, podcasts, etc.

Add A Contact Form

A contact form makes it easy and simple for readers to get in touch with you. Visitors can provide feedback, ask questions to specific departments, ask for quotes, give suggestions and more.

A contact form provides many benefits and advantages including:

  • Reducing spam
  • Automated response
  • Gives you control over what is sent to you
  • You can keep your email address private
  • Different forms can be added to any page or post
  • Improves the professional look of your website
  • Convenience for visitors

A very popular contact form plugin is Contact Form 7.

Contact Form 7

Contact Form 7 Plugin For WordPress

(Contact Form 7 WP Plugin)

This free contact form plugin is easy to install and configure and lets you add multiple contact forms to your site, customize your forms and the mail contents, add fields, and more.

The plugin also supports international languages, Ajax-powered submissions, CAPTCHA, spam filtering and so on.

Another feature to consider if you are setting up a website for a health clinic or medical center is to add sections to your contact form so prospective clients can choose the section of the clinic they want to reach. This helps get their message to the correct destination.

Map Integration

Maps help your visitors and clients find you.

Maps are a very useful tool for several reasons:

  • Maps improve local SEO
  • Visitors can find you more easily
  • Display location of events

Adding maps helps your visitors and customers find you

(A map helps your visitors and customers find you)

Some of the most popular map plugins include:

Improve SEO, Improve User Engagement And Increase Traffic Generation With Plugins

Health Or Medical WordPress Plugins

WordPress provides a number of plugins you can add to your medical or health-related site that will immediately make available a range of practical tools for users. Here are some of the plugins you can choose from:

Booking Calendar

Booking Calendar

(Booking Calendar)

The Booking Calendar plugin lets you add appointment booking services to your site. It provides visitors with an intuitive and user-friendly interface. It is highly suitable for a wide range medical and health consulting businesses, e.g. dental practitioners, surgeons, health spas, booking patient appointments, etc.

Booking Calendar Plugin For WordPress - Overview

(Booking Calendar WP Plugin – Overview)

The plugin works out of the box. Your website visitors can check availability of services you offer and make bookings easily. Site administrators and visitors receive notifications. Booking Calendar is also widget-ready, and offers multi-language support. The plugin developers also offer a premium version with additional features.

For more details, go here}:

Event Espresso

Manage Event Bookings Automatically With Event Espresso WP Plugin

(Manage Bookings And Registrations Automatically With Event Espresso For WordPress)

If you plan to run medical events, then you need a plugin like Event Espresso.

The Event Espresso online event registration software allows you to easily schedule an event and start accepting online bookings in minutes

Event Espresso

(Event Espresso – Event Registration And Ticket Management)

Event Espresso is a flexible and feature-packed application that gives you complete control of your event registration management process.

We have written a comprehensive article on the benefits and features of using Event Espresso. To learn more, go here:

Calculator Pro Calculators

Calculator Pro Calculators

(Calculator Pro Calculators Plugin)

Calculator Pro Calculators is a free collection of 400+ calculators. You can embed these into your posts, pages, or sidebars using shortcodes. The plugin also supports internationalization

Note: Most of the calculators aren’t specifically designed for health-related usage, but there are many you can add to your site, including:

  • Body Statistics – e.g. BMR Calculator, FENa Calculator, Goal Weight Calculator, Metric Body Fat Calculator, WHtR Calculator, etc.
  • Calorie – e.g. Daily Calorie Calculator, kJ to Calorie Calculator, Calories Burned Calculator, etc.
  • Fitness Tests – e.g. Astrand Test Calculator, Rockport Walk Test Calculator, etc.
  • Miscellaneous – e.g. One Rep Max Weight Lifting Calculator, Cigarette Savings Calculator, Ovulation Calculator, Sobriety Calculator, etc.
  • Nutrition – e.g. BMR Calorie Calculator, Water Intake Calculator, etc.
  • Weight – e.g. BMI Calculator, Weight Loss Percentage Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form - WordPress Plugin

(Calculated Fields Form)

Calculated Fields Form lets you create forms that perform single and complex calculations, including:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculators
  • And more

A premium version of this plugin with many more features and functionalities is also available.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker - WordPress Plugin

(Weight Loss Tracker)

Weight Loss Tracker lets users record their weight on given dates. The results are then shown in a graph and table.

Weight Loss Tracker WP Plugin - Graph

(Weight Loss Tracker – WordPress Plugin – Graph)

The plugin allows users to input target weights and supports the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple BMI Calculator

Simple BMI Calculator Widget

(Simple Body Mass Index Calculator – WordPress Plugin)

Simple BMI Calculator lets you add a widget to your sidebar that can be configured and customized to match your theme.

In addition to Simple Body Mass Index Calculator, there are other plugins you can check out to perform similar functions:

  • BMI BMR Calculator  A BMI and BMR calculator that saves calculation data for logged-in users and gives an overview to the trainer (site admin).
  • BMI / IMC Calculator  A simple calculator that displays a user’s BMI
  • Calotor Calorie Counter – Lets visitors calculate their basal metabolic rate, by entering their age, sex and weight.
  • And many more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data Plugin

(Drug Interaction Data WordPress Plugin)

Drug Interaction Data Plugin retrieves and displays drug information, including what the drug is used for and what other medications the drug is known to interact with.

Drug Interaction Data WP Plugin - Information Screen

(Drug Interaction Data – Results)

Drug information can be displayed as a widget or inside your pages and posts. The plugin loads the drug and pharmaceutical data from the U.S. National Library of Medicine and the U.S. National Institutes of Health and drug names are converted to their standardized RxNorm name.

For more details, go here}:

PubMed Posts

PubMed Posts Plugin For WordPress

(PubMed Posts Plugin For WordPress)

PubMed Posts adds a dashboard widget that lets you add content from PubMed articles, and a search widget that finds posts with specific article data. A basic content editor is also included with the plugin.

PubMed contains over 25 million citations for biomedical literature from MEDLINE, life science journals, and online books.

For more details, go here}:

MJM Clinic

MJM Clinic Plugin For WordPress

(MJM Clinic Plugin)

MJM Clinic can be used to add functionality to medical and health care related websites, such as inserting service pages with booking forms, organising your services into hierarchical categories, locations, patient feedback entries and more.

For more details, go here}:


Treato WordPress Plugin

(Treato Plugin)

This plugin lets you embed the Treato healthcare search engine into your WordPress sidebar so you and your users can search drugs and see what patients are saying about different drugs.

Treato gathers and analyzes experiences sourced directly from patients written in medical forums and blog posts, then aggregates the posts to generate useful insights about users’ medications, diseases and symptoms. Users receive insight about 14,000+ medical conditions from over 2 billion collected posts.

For more details, go here}:


HealthTap Concierge - WordPress Plugin

(HealthTap Concierge Plugin)

HealthTap Concierge allows visitors to locate and book a virtual consult with doctors via HD video or text chat from any mobile device, computer, or smartwatch.

With HealthTap Concierge installed on your WordPress website, your visitors can type in a health question and based upon their location and type of question, they will receive a list of doctors in their geographic area who specialize in that particular topic. They can then choose a doctor, chat over video or text, or send questions and get answers using the service.

For more details, go here}:

Trend MD

Trend MD

(Trend MD Plugin For WordPress)

TrendMD will add the TrendMD recommendations widget to your site. The TrendMD recommendations widget is used by scholarly publishers to increase their readership and revenue by allowing people to discover, read or cite interesting scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts

(WP Nutrition Facts – WordPress Plugin)

WP Nutrition Facts is a free plugin that lets you insert a nutrition facts table into your posts and pages, allowing your site visitors to learn about the nutrient content of food.

WP Nutrition Facts - WordPress Plugin - Create Custom Post Type Labels

(WP Nutrition Facts – WordPress Plugin – Nutritional Facts Label Creation)

This plugin uses the Canadian Food Inspection (CFIA) nutrition labeling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe Plugin

(WP Ultimate Recipe Plugin For WordPress)

If you own a health or fitness website that provides nutrition or healthy eating suggestions, a great way to add content that will engage your readers is to add great recipes.

Plugins like WP Ultimate Recipe let you publish recipes on your site.

Other WordPress recipe plugins include:

  • Recipe Card – Create search engine optimized recipes that your readers can print, save and review.
  • EasyRecipe – Lets you easily publish recipes on your site with features like cut & paste, auto conversion of your plain text recipe posts, live custom formatting, Google Recipe View formatting and preview button, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – You can easily format recipe text and add images. Includes additional SEO and Google Recipe View formatting features.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials - WordPress Plugin

(Awesome Fitness Testimonials WP Plugin)

The Awesome Fitness Testimonials plugin lets you showcase fitness & wellness testimonials, reviews and case studies on your health and fitness-related website.

For more details, go here}:

Exercise Images

Exercise Images by Everkinetic WP Plugin

(Exercise Images Plugin)

Exercise Images by Everkinetic lets you add a database of exercise illustrations to your site.

Exercise Images by Everkinetic - WordPress Plugin - Catalog

(Exercise Images by Everkinetic Plugin For WordPress – Image Database)

For more details, go here}:

In part 3, we will be discussing themes for health and medical businesses.

The Step-By-Step Guide On How To Grow Your Medical Center Business Online


This is the end of part two.

Click here to keep reading:



"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)

Grow Your Medical Or Healthcare Business Online With WordPress – 3

This is part 3 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress themes suitable for medical or healthcare-related businesses.

Best WordPress Themes For Healthcare & Medical-Related Services

This is Part 3 of our detailed article on ways to grow your medical web presence.

So far, we have provided in-depth information on the following topics:

  • Online Challenges For Health And Medical Services Professionals
  • Opportunities For Health Or Medical Businesses In The Digital Economy
  • Essential Pages For Healthcare Websites
  • Tips On How To Improve Your Content

In this section, we discuss more ways to grow your health or medical services online by looking at the best website themes for your business:

WordPress Themes For Professional Healthcare And Medical Clinics

WordPress provides loads of high quality themes to help build any type of medical or health-related website, including websites for doctors, medical practitioners, physicians, dental services, specialists, medical centers, day surgeries, and every other type of healthcare field or facility imaginable.

To get the best features and professional look for your website, it’s best to choose a theme specifically suited for medical or health-related businesses.

Below is a list of some of the best health themes available. With the themes below you can have a professional-looking medical website within minutes.


Medica Pro

(Medica Pro WP Theme)

This premium theme is a clean, flat theme that makes an impressive medical website. It can be a blog, a website, or both.

Medica includes a number of widgets to increase the theme’s functionality. It contains page templates, including one for listing doctors, which allows the site administrator to add an image, a short description or bio and social media links. There are also pages for patient testimonials and a contact page complete with a Google map and contact form. You can also add a medical blog.

You can customize your website easily from your theme options screen. Here you can adjust your layout, colors, business logo and social media links. You have an unlimited choice of colors. It’s a responsive theme so your content displays correctly on every mobile device and size screen. It’s already localized so your content will translate into the language your readers are using. Its clean code helps your website load fast in all browsers.

It’s a nice choice for any medical-related business practice. Medica Pro includes an option panel that lets you make customizations and adjust settings for your business logo, social links, color choices and web design layout. You have unlimited color options. It also includes custom widgets. It’s responsive to work properly on any mobile device. It’s localization ready so your text can translate easily to the language used by your readers.

More info: Medica Pro – WordPress Theme


MediCenter WP Theme

(Medicenter – Responsive Theme)

MediCenter – WordPress Theme will make your health-related website look and feel professional.

This theme includes predefined custom headers, over 20 web page templates, 6 home page layouts, both a wide and boxed layout, and an AJAX contact form that saves users time waiting for the page to reload. It also includes the Visual Composer Page Builder plugin with 60+ page builder elements and Timetable Responsive Schedule Plugins, which allows you to add various departments and a list of doctors (or other professions), define consultation days and available hours, add your description or additional tooltip and present all the information in a timetable.

Built-In Schedule (Timetable) Manager - Medicenter - Responsive WP Theme

(Built-In Schedule (Timetable) Manager – MediCenter Theme For WordPress)

You can easily customize your website from your theme settings area where you can adjust your layout, colors, business logo, icons and fonts, etc. It’s a responsive theme so it works correctly on every device and size screen.

Shortcodes include sliders, pricing tables, carousel, testimonials, announcements, notifications, accordion, tabs, icons, lists, etc. There are also several layouts for home pages, galleries, blogs and more to choose from. The theme also includes a full-width slider.

More information: MediCenter – WordPress Theme




This theme is a clean theme that loads fast and looks highly professional. MedicalPress is suitable for health clinics, hospitals, medical practitioners, dentists, veterinarians, psychiatrists, psychologists, physiotherapists and other types of healthcare or medical organizations.

MedicalPress includes four different appointment forms. It includes two different sliders including the Revolution Slider that displays images, links, videos, and more. The theme has multiple layout options so you can display your content in 1-4 columns. It includes three different home page designs. It has shortcodes and templates to manage featured sections, services, facilities, appointment forms, practitioners, client testimonials, FAQs, gallery items and more. It also features a back to top of the page button.

You can customize your website however you like using an extensive set of theme options. The theme includes the Visual Composer plugin for free allowing you to drag and drop components to create your own layouts. It’s responsive so your content displays properly on every device and size screen. It integrates with WooCommerce to handle any type of sales or payments online. It includes one sample child theme.

Go here for more details: MedicalPress – WordPress Theme



(Medi Theme For WordPress)

This is an elegant premium theme for WordPress with a drag and drop homepage that is ideal for the medical field. Medi includes several pre-made page layouts and lets you add Personnel, Services, and Slider content types. Lots of custom widgets such as content widgets, social networking, Flickr, etc. are included. There are multiple color schemes to choose from and you can assign a different color scheme to each page.

It’s responsive and Retina ready to look great on all screens. It’s also speed optimized to give your site visitors fast-loading web pages. it’s also translation-ready and search engine optimized.

More information: Medi Theme


Care Theme

(Care Theme For WordPress)

Care is aimed at doctors, dentists, and other healthcare-related fields. The theme includes a schedule manager, Revolution Slider plugin, multiple blog layouts, pre-defined background patterns, unlimited headers and sidebars, parallax effects, and loads more, including:

  • Retina and High Definition Ready
  • Content Width Choice
  • Background Cover Option With Multiple Settings
  • Slider Revolution Integrated With Page Builder & Theme Features To Allow Smooth Process
  • Dedicated Theme Support Forums
  • And more …

It also includes a custom layout creator for all post types. Care lets you design the layout however you want using the drag and drop page builder plugin called Visual Composer. It includes an advanced option panel to customize the site. It includes Google fonts. It’s fully responsive and Retina ready. You can choose your content width. It includes scalable vector icons.

For more information, go here: Care WordPress Theme


Dentist Theme

(Dentist – WordPress Theme)

Dentist is an elegant WordPress theme for dental services or any other health-related practice. Over 80 built-in shortcodes lets you add many features to your site including elements, columns, custom widgets for social sharing, comments, etc., includes custom post types and formats, a filterable portfolio, sliders, different color options, and more. It also includes stock photos. Page templates include Archives, FAQ, Filter Pholio Page, Full Width Page, Home Page, Testimonials, and more. Custom post types include Our Team, Testimonials, Portfolio, etc. Also included are four gallery scripts: Isotope, Carousel, Slider and Accordion.

The Dentist theme is built on the Cherry Framework and is fully editable through advanced options and settings. You have full control over not only colors and styles but also over widths, sliders, sidebar layouts, and lots more. It includes Google Maps, back to top of the page button, and more. It’s fully responsive, SEO optimized, and multilingual ready.

To learn more about this WordPress theme, visit this site: Dentist


HealthPress Theme

(HealthPress Theme)

HealthPress is a clean-looking and responsive WordPress theme that is suitable for anyone in the medical profession or healthcare including hospitals and clinics, medical practitioners, dentists, ophthalmologists, veterinarians, physiotherapists, psychiatrists, psychologists and every type of health or medical organization.

It has page templates and special features for managing services that include home page, doctors, gallery, testimonials, news posts, schedules, FAQs, etc., with multiple templates for each. The theme also includes 4 appointment forms and 2 different kinds of sliders including Slider Revolution. The galleries will display 2-4 columns. It includes multiple post types.

There are easy and extensive theme options for colors, fonts, layouts, etc. Custom backgrounds are supported. There are several widgets including maps, and AJAX contact form with CAPTCHA, AJAX appointment form with CAPTCHA, newsletter subscription, footer information, footer location, recent posts with thumbnail widget, and a quick contact form. All PSD files are included with the theme.

More information: HealthPress – WordPress Theme



(Alean – WordPress Theme)

Alean provides a clean theme suitable for most health-related and medical uses. It uses a white background with a clean, fully responsive compact slider design. It features custom sidebars with multiple layouts. You can also select no sidebar page layouts for full-width content. It includes a contact form, Google Maps, a dynamic content loader that loads your content without reloading the page, a social share bar that stays on the screen when readers scroll fown your page, powerful shopping carts that integrate fully with your website, multicolored-related posts, anti-spam without CAPTCHA, and more.

Alean was built on the SMT 2.0 framework and has loads of configuration options. It is SEO optimized to help you rank higher in search engine results. There are many advanced editor options, allowing you to add design to your pages and posts. It has translation options so you can translate your content into any language. This is an excellent choice for health practitioners and medical service providers. It offers both a FREE and paid versions.

Incidentally, SMThemes, the theme developer has also created various other themes that are perfectly suited for anyone in healthcare including clinics, surgeons, doctors, dental services, veterinarians, psychiatrists, psychologists, physiotherapists and all types of medical or health organizations.

For example:

More info: Alean Theme


Eyesite Theme

(Eyesite – WordPress Theme)

Eyesite is a simple and clean theme for all types of health care and medical practices. It’s a great choice for using as an information page and can be expanded with 3rd-party plugins to include many different features. It’s a web responsive themes. You can also customize the theme and change the colors and typography. With this theme you can create a single page site, a website with blog, or just a blog. A premium version is available with extra fonts and color schemes.

Go here to learn more about this theme: Eyesite


Avada Health WordPress Theme

(Avada Health WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for a medical or health-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

Hopefully, you have found this guide on ways to improve SEO, improve user engagement and generate more visitors to your medical website with plugins useful.

Best WordPress Themes For Health And Medical-Related Businesses

Useful Tips

Subscribe below to receive 101+ useful WordPress tips that will help you grow your business …

101+ WordPress Tips, Tricks & Hacks For Non-Techies

Get 101+ Powerful WordPress Tips, Tricks & Hacks For Non-Techies ... 100% FREE!

Enter your details below and we'll send you 101+ useful WordPress tips, tricks and hacks directly to your inbox:

We will never SPAM you!


"Your training is the best in the world! It is simple, yet detailed, direct, understandable, memorable, and complete." Andrea Adams,