Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

16+ WordPress Plugins That Will Help Your Medical Or Health Site GrowIn Part 1 of this article on ways to grow your health or medical business web presence, we provided in-depth information on the following areas:

  • Online Challenges For Medical And Health Businesses
  • Opportunities For The Health And Medical Profession In The Online Economy
  • Your Web Pages
  • Tips For Improving The Content On Your Website

In this section, we continue looking at more ways to grow your medical-related business online.

Areas covered include:

  • How To Improve Web Traffic
  • Tips For Generating More Leads & Enquiries
  • Improve SEO, Increase User Engagement And Drive More Traffic With WordPress Plugins

Important Info

To learn more about WordPress plugins and themes, go here:

Note: Plugins are covered in this section. WordPress themes for medical businesses are covered in Part Three.

Ways Of Improving Website Traffic With WordPress

Your web traffic is an integral part of your online business growth. This section will help you improve your web traffic.

Optimize Your Site For Search Engines (SEO) With WordPress

There are so many ways WordPress can help to improve SEO:

  • URLs – WordPress lets you set the permalinks to use the title of the post.
  • Post Tags – Specify the keywords that you want search engines to index your article pages (posts) for.
  • Post Categories – Add SEO-friendly categories for archiving and organizing your content.
  • Excerpts – Set the description for your posts that will appear in search results.
  • Images – title your images with keywords for better search results.
  • Internal Content Linking – WordPress has a built-in feature that allows you to easily create internal links
  • Pinging – Configure your site to automatically notify other search directories whenever a new post is published on your site.

WordPress Plugins For Improving Search Engine Optimization (SEO), Better User Engagement And Generating More Visitors To Your Site

In addition to the built-in features of WordPress, there are quite a number of plugins that will improve your website’s SEO, increase engagement and drive more traffic to your website.

For example, here are some plugins you can use to improve your SEO:

  • Yoast SEO – WordPress SEO plugin
  • Google XML Sitemaps – WordPress sitemap plugin (lists all of your posts and pages for indexing by search engines)
  • WP Tree – WordPress site map plugin

Use a plugin like Yoast SEO (previously called WordPress SEO by Yoast) to improve your SEO

(A plugin like Yoast SEO can improve your SEO)

Other things you can do to improve your medical website’s SEO, increase user engagement and drive more web traffic to your business are to add a forum, newsletters, commenting, and social features. Here are some more plugins that can help:

  • BuddyPress – Run a social community on your site, with member profiles, messaging, user groups, activity streams, and more.
  • bbPress – This plugin can be used to set up and manage your own forum on WordPress.
  • E-Newsletter – Use E-Newsletter to send professional email newsletters, track results and manage subscribers from your WordPress dashboard, without requiring third-party subscriptions.
  • Disqus – Power discussions and increases engagement on your website.
  • Monarch – This WordPress plugin lets you add powerful social sharing features and buttons on your website or blog.

You can add social features to your website easily using WordPress plugins

(You can add social sharing buttons to your site easily using free or inexpensive WordPress plugins)

Ways To Generate Leads & Enquiries

This section explains ways to improve your sales and generate new leads and enquiries for your health business.

Provide An Email Newsletter

Adding a newsletter is a great way to build a subscriber list. Adding an email newsletter provides a number of benefits and advantages including:

  • Drives targeted traffic
  • Keeps readers from forgetting about you
  • Provides updates
  • Provides a targeted marketing channel
  • Allows you to provide special services or products to a select audience
  • Provides new opportunities for improving interaction
  • Provides additional opportunities for subscribers to share your content

An effective way to attract newsletter subscribers is to provide users with valuable information and give them free gifts in exchange for their personal details. This could be a guide, tips for improving general health and nutrition, access to medical applications, free trials, membership access to courses, podcasts, etc.

Adding Contact Forms

Contact forms make it easy and simple for readers to get in touch. A contact form also allows readers to send feedback, contact specific departments, ask for a quote, and more.

A contact form provides several benefits, like:

  • Reduces spam
  • Automated response
  • Giving you control over what is sent to you
  • Allows you to keep your email address private
  • They can be added to any page or post
  • Looks professional
  • Convenience for visitors

One of the most popular contact form plugins is Contact Form 7.

Contact Form 7

Contact Form 7 Plugin For WordPress

(Contact Form 7)

This free contact form plugin lets you insert multiple contact forms, customize the forms and the mail contents, add fields, and more.

The plugin supports international languages, Ajax-powered submitting, CAPTCHA, Akismet spam filtering and so on.

Another feature to consider if you plan to set up a website for a medical practice is adding sections to your contact form so users can select the section of the center they are contacting you about. This helps visitors get their message to the right destination.

Map Integration

Adding maps to your site helps your visitors and clients find you.

A map is a very useful tool for several reasons:

  • A map improves local SEO
  • Customers can better plan their meeting and appointments
  • Display location of events

Adding a map helps your visitors and customers find you

(Adding a map to your site helps your visitors and customers find you)

Below are just some of the more plugins that let you embed, customize and display maps on your website:

WordPress Plugins & Themes That Can Help To Improve Your SEO, Improve User Engagement And Generate More Visitors To Your Medical Clinic Services Site

WordPress Medical Plugins

WordPress lets you add a number of plugins to your website to immediately add a range of functional tools for users. Here are just some of these plugins:

Booking Calendar

Booking Calendar

(Booking Calendar Plugin)

Booking Calendar lets you add online bookings to your site. Booking Calendar is well supported, has an intuitive interface and flexible functionality. It is suitable for a wide range medical and health consulting businesses, e.g. dental practitioners, surgeons, massage therapists, booking sessions with personal trainers, etc.

Booking Calendar Plugin For WordPress - Overview

(Booking Calendar Plugin – Overview)

The plugin works right out of the box. Website visitors can check availability of services and book appointments quickly and easily. Site administrators and visitors receive email notifications. The plugin is also widget-ready, and offers multi-language support. A premium version with many additional features and functionalities is also available.

For more details, go here}:

Event Espresso – Event Management & Registration System For WordPress

Manage Bookings And Registrations Automatically With Event Espresso For WP

(Manage Bookings And Registrations Automatically With Event Espresso Plugin For WordPress)

If your business involves running health or medical events, then you need a plugin like Event Espresso.

The Event Espresso online event registration WP plugin lets you easily set up your event and begin processing registrations in just a few minutes

Event Espresso

(Event Espresso)

Event Espresso is a versatile and feature-rich software that gives you complete control of your event registration management process.

If you want to learn more about Event Espresso, see this article:

Calculator Pro Calculators

Calculator Pro Calculators - WordPress Plugin

(Calculator Pro Calculators WP Plugin)

This plugin provides a free collection of 400+ calculators. You can embed these into your pages, posts, or sidebars using shortcodes. It also supports internationalization

Most of them aren’t specifically designed for health or medical use, but there are several you can add to your site, including the following:

  • Body Statistics – e.g. Blood Alcohol Calculator, Carbohydrate Calculator, GFR (Glomerular Filtration Rate) Calculator, Modification of Diet in Renal Disease (MDRD) GFR Calculator, WHtR Calculator, etc.
  • Calorie – e.g. Calorie to kJ Calculator, Daily Energy Expenditure Calculator, Calories Burned Running Calculator, etc.
  • Fitness Tests – e.g. Astrand Test Calculator, Balke Treadmill Test Calculator, etc.
  • Miscellaneous – e.g. Beats and Breaths Calculator, Blood Sugar Converter Calculator, Pace Calculator, Running Pace Calculator, etc.
  • Nutrition – e.g. Calcium Calculator, Macronutrient Calculator, etc.
  • Weight – e.g. BAI (Body Adiposity Index) Calculator, Weight Loss Percentage Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form Plugin For WordPress

(Calculated Fields Form WordPress Plugin)

With Calculated Fields Form you can create forms that perform single and complex calculations, such as:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculator
  • And more

The developers of this plugin also provide a premium version with many more features.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker Plugin For WordPress

(Weight Loss Tracker)

Weight Loss Tracker lets logged-in users record their weight periodically. The data is then displayed in a graph and table.

Weight Loss Tracker Plugin - Graph

(Weight Loss Tracker Plugin For WordPress – User Graph)

The plugin allows users to enter target weights and provides support for various weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple BMI Calculator Widget

Simple Body Mass Index Calculator Widget Plugin

(Simple BMI Calculator Widget Plugin For WordPress)

Simple BMI Calculator is a simple plugin for WordPress that installs a widget on your sidebar that can be configured and customized to match your theme.

In addition to Simple BMI Calculator, there are a number of WordPress plugins you can use that perform similar functions:

  • BMI BMR Calculator  A mobile-friendly BMI and Basal Metabolic Rate calculator that saves calculation data for logged-in users and gives an overview to the trainer.
  • BMI / IMC Calculator  A simple calculator that shows users their Body Mass Index
  • Calotor Calorie Counter – Lets visitors figure out their basal metabolic rate, based on their age, sex and weight.
  • And many more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data - WordPress Plugin

(Drug Interaction Data Plugin)

Drug Interaction Data Plugin retrieves and displays drug information, including what the drug is used for and what other medications the drug is known to interact with.

Drug Interaction Data Plugin - Results

(Drug Interaction Data – WordPress Plugin – Results)

Drug information can be displayed inside your pages and posts, or as a widget on your blog sidebar. The data is provided by the U.S. National Library of Medicine and the U.S. National Institutes of Health.

For more details, go here}:

PubMed Posts

PubMed Posts Plugin For WordPress

(PubMed Posts – WordPress Plugin)

This plugin adds a dashboard widget that lets you add content from PubMed articles, plus a search widget that lets visitors find posts with specific data. A content editor is also included with the plugin.

PubMed includes over 25 million citations for biomedical literature from MEDLINE, life science journals, and online books.

For more details, go here}:

MJM Clinic

MJM Clinic

(MJM Clinic Plugin For WordPress)

The MJM Clinic Plugin was designed for clinic and health care related websites. It lets you add service pages with booking forms, multiple service locations, provide information to site visitors on symptoms and health conditions, add case studies, link  indication tags to services, etc.

For more details, go here}:

Treato WordPress Plugin

Treato - WordPress Plugin

(Treato Plugin For WordPress)

This plugin lets you display information about drugs on your site and see what see what patients are saying about different drugs.

Treato collects and analyzes patient experiences from medical forums and blog posts, then aggregates the content to generate useful insights about users’ medications, diseases and symptoms. Users gain valuable insight about the side effects of over 26,500 medications, drug comparisons across over 14,000 medical conditions, which drugs people feel are working, and more, from over 2 billion collected posts.

For more details, go here}:

HealthTap

HealthTap Concierge Plugin For WordPress

(HealthTap Concierge – WordPress Plugin)

HealthTap Concierge allows visitors to consult with real doctors, clinical psychologists, etc. who specialize in a given health topic via HD video or text chat from any mobile device, computer, or smartwatch.

With the widget installed, users can type in a health question and based upon their location and type of question, they will receive a list of doctors in their geographic area who specialize in that health topic. They can then select a doctor, chat using text or video, or send questions.

For more details, go here}:

TrendMD

Trend MD Plugin

(TrendMD – WordPress Plugin)

TrendMD lets you add the TrendMD recommendations widget to your site. The TrendMD recommendations widget is used by scholarly publishers to increase their readership and revenue by allowing people to discover, cite or read scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts Plugin For WordPress

(WP Nutrition Facts WordPress Plugin)

WP Nutrition Facts is a simple WordPress plugin that lets you insert a nutrition facts table into your posts and pages, allowing your visitors to learn about the nutrient content of food and make better food choices towards healthy eating goals.

WP Nutrition Facts WordPress Plugin - Creating Nutritional Facts Labels

(WP Nutrition Facts WordPress Plugin – Creating Labels)

This plugin uses the Canadian Food Inspection (CFIA) nutrition labeling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe Plugin

(WP Ultimate Recipe Plugin For WordPress)

If you own a health or fitness website that provides diet or healthy eating recommendations, a great way to add content that will engage your readers is to publish recipes.

A plugin like WP Ultimate Recipe lets you publish healthy recipes on your site.

Other WordPress recipe plugins include:

  • Recipe Card – Publish recipes with nutrition facts that your site visitors can print, save and review.
  • EasyRecipe – EasyRecipe makes publishing recipes on your site easy with features like cut and paste, auto conversion of your plain text recipe posts, live custom formatting, Google Recipe View formatting and preview button, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – Lets you easily format recipe text and add images. Additional features like SEO and Google Recipe View formatting are included.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials - WordPress Plugin

(Awesome Fitness Testimonials)

This plugin allows you to showcase fitness & wellness testimonials, reviews and case studies, before and after photos, etc. on your site.

For more details, go here}:

Exercise Images

Exercise Images by Everkinetic Plugin For WordPress

(Exercise Images Plugin For WordPress)

This plugin lets you display exercise drawings inside your posts and pages.

Exercise Images by Everkinetic WordPress Plugin - Image Database

(Exercise Images WordPress Plugin – Catalog)

For more details, go here}:

In the next section, we will be discussing medical and health themes.

How To Successfully Build And Grow A Medical & Health Practice Web Presence Using WordPress

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This is the end of part 2 of this step-by-step guide on ways to improve your medical or health-related business presence online.

To continue, click here:

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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group