Grow Your Medical Or Healthcare Business Online With WordPress

This article explains how to grow your medical or health-related business online and contains useful information on ways to improve the effectiveness of your medical or health-related web presence …

Grow Your Medical Or Healthcare Business Online With WordPress

The Step-By-Step Guide On How To Grow Your Medical Services & Health Center Presence Online With WordPressMedical or Health professionals today face a growing number of challenges created by the web economy.

Online Challenges For Health Practitioners

Today, more than ever, medical professionals must work harder to stand apart from their competition and source new clients. Not only do you have to participate in the community you serve, you must also develop a strong presence online. This includes having a dynamic website and learning how to better promote your medical or health services services online.

As well as investing money in offline marketing activities such as advertising on local newspapers, ads in industry publications and magazines, radio and tv spots, etc., you will probably find (if you haven’t already) that in order to compete, increasingly larger amounts of their budget need to be delegated to develop and manage a website that will bring new prospects, engage visitors, outrank the competition in search engines and social media, and help to increase your marketing reach online.

This means that your site not only has to look great, your pages have to load fast, and your site has to be easy to navigate, but it’s also important to keep in mind that your site’s needs will change over time and many areas will need to be updated often. This requires the implementation of a well-planned website and content management strategy.

One other challenge that medical or health businesses face online (as most other businesses do for that matter), is that they have only around 30 seconds or less to help users find the information they need or they will go elsewhere.

“Websites have evolved into central information hubs where service information is still present but enhanced with web portals, hyperlinks to state and federal sites, and a variety of free tools.”

Michael Alter,

Opportunities For Medical And Health Businesses In The Online Economy

As well as facing a number of significant challenges, there are also many online opportunities available to medical businesses that are willing to evolve to meet online economy demands and can think strategically when it comes to marketing their business services better online.

In this article, you will discover ways to attract new visitors and create noticeable improvements in your online results.

Important Info

As well as providing tips and information on ways to improve your health or medical-related web presence, we also focus on the benefits and advantages of using the WordPress CMS platform to power your medical website or blog.

For more information about the benefits and advantages of using the WordPress platform, see the articles below:

Practical Tips To Improve Your Website

In this section we’ll start with the basics and show you how to improve your health-related website and get better results online. We show you what web pages you need, what type of content works best, navigation structure, etc.

If you need assistance or help planning your health-related website, read this article we have written: How To Plan Your Small Business Web Site: A Basic Guide For Non-Technical Business Owners

Basic Website Pages

Professional websites need a number of essential web pages. Let’s discuss the pages your  need and how to structure your website for best results.

Description Of services And Products

You need to include a page that describes your services and products. Depending on which area you specialize in, this page can list services such as:

  • Medicine & Surgery – e.g. anaesthetics, orthopedics blood disorders, reconstructive surgery, hyperbaric medicine, renal, weight loss surgery, optometry palliative care, etc.
  • Dentistry – e.g. general dentistry, holistic dentistry, oral health, veneers, crowns and bridges, braces, emergency dental, etc.
  • Cardiology – e.g. cardiac patient education, coronary care
  • Prenatal & Postnatal – e.g. obstetrics, maternity services, etc.
  • Child Health services – paediatrics, child development, children services, etc.
  • Diagnostic – mammography, lung screening, hearing, women’s health, magnetic resonance imaging, allergy testing, etc.
  • Pathology services – laboratory testing and analysis, routine pathology testing, clinical trials, speech pathology, etc
  • Counselling – mental health, alcohol, tobacco & other drug counselling, domestic abuse, diet and nutrition counselling, social development services
  • Alternative treatments – Chinese medicine, aromatherapy, hydrotherapy, massage therapy, chiropractic services, hypnosis, etc.
  • Other medical services – weight management, chiropody, reproductive services, physiotherapy, neurosciences, artificial limbs, assisted living, home and community care, community health, medical equipment, etc.

Make sure to list all of the services you provide. Educate your visitors about what your services do and why they should book an appointment.

Who We Are

This page should give a description of your business and explain to visitors what your business stands for, its unique approach, supported community services, etc.

It’s important to include any awards, recognitions, certifications, accreditations, associations, publications, etc., that can be used to promote your services and to set yourself above other competitors.

List all of your industry awards certifications, recognitions, accreditations, associations, publications, etc. in your About Us page

(List all of your professional awards recognitions, accreditations, certifications, publications, associations, etc. in the About Us page. Screenshot image sourced from:

Our Team

Are you looking for quicker, easier and cheaper ideas to grow your business online or get people to stay longer on your site? Then one of the things you can do, is help prospects get to know you and your business better.

Prospective clients need to relate to your business. One great way to do that is to have a page that introduces your employees. This page should include a photo and a brief bio. Since most visitors won’t be well-versed in medical-related terms your bio descriptions should tell who they are and what their specialties are. You may also want to explain what those specialized areas do. It can also include social buttons so your prospective clients can follow selected staff members on their social networks.

In this page, don’t be afraid to humanize your team members with personal stories, hobbies, etc., but make sure to outline your employee’s experience, why they are an asset to your team, and more importantly, how they will help add value to your clients’ business.

Make sure to add a page that introduces your staff to prospective new clients

(Make sure to add a page that introduces your team members to prospective new clients. Screenshot image source:

If you need help how to easily create and add an updatable list directory of staff or team members in a WordPress site with no coding skills required, see this step-by-step tutorial: How To Easily Add An Employee List Directory: Tutorial

Career Opportunities Page

This is a listing of career opportunities within your practice. It can include training offered, benefits, professional development, etc. You should also include information such as the job outlook and new career opportunities in the medical or health-related industry.

Also include a positions available section in your page. If there are no positions currently available, consider inviting people to return periodically to the page, join your newsletter, follow your social pages, etc.

Testimonials And Case Studies

Case studies and client reviews are a great way to attract potential clients and showcase the services you offer. By adding a page with case studies and reviews from clients, you will also help to provide social proof online.

Add a web page with client reviews and case studies

(Add a page to your site with case studies and testimonials. Image source:

To learn more about using case studies, testimonials and client reviews, see this article: Improve Your Conversions Using Standout Testimonials

Contact Us Page

A contact page is absolutely necessary.

It should provide visitors with the following:

  • Company Name
  • Your address
  • Telephone number
  • Fax number
  • Email address
  • Google Map and directions
  • Website URL
  • Contact form
  • Request for more information – contact details
  • Social media links
  • Interactive chat feature (optional feature)

If you operate in several areas you want to make that clear when showing the address and contact info.

You could also include links to an FAQ page, useful pages, booking form, helpdesk, newsletter, blog, etc.

Add A Health Or Medical-Related Blog Section

A blog can be a powerful marketing tool for your business. Blogs typically include a content management system that allows you to easily promote your business using timely content such as news and events, updates, useful articles, discussions on current topics, videos, webinars, etc.

If you already have an existing medical or health-related website, then consider adding a WordPress-driven blog to create more exposure for your medical organization.

If you don’t have a website yet, or if your existing health-related site is hard to keep updated with new content or not delivering you the results you want, then WordPress can act both as your business website and blog.


You probably don’t know this, but an expertly configured WordPress site can become an automated traffic-generation machine that can begin to attract targeted traffic to your web site, simply by adding regular content to your site.

WordPress can drive traffic automatically to your website

(An expertly configured WordPress site can generate new traffic automatically to your site)

To learn more about this go here:

Legal Pages

As a professional medical services practitioner, ensuring that you have a website that complies will all legal requirements online is important. This is not only important for establishing credibility with visitors, but also to ensure that you are not contravening any local, regional and federal laws and regulations in whatever location you service.

Adding some or all of the legal pages below to your site will help you stay out of legal hot water with most regulatory authorities, third-party service providers (e.g. Google), and other potential legal threats and inconveniences:

  • Contact Us
  • Privacy Statement
  • Terms And Conditions
  • Website Disclaimer
  • Affiliate Agreement
  • Anti-Spam Policy
  • Compensation Disclosure
  • DMCA Notice
  • Earnings Disclaimer
  • External Linking Policy
  • Health Disclaimers
  • Refund Policy
  • Video/Audio Terms
  • etc.

We have written a detailed article on adding legal pages to your site here: How To Add Legal Pages To Your Website

Tips For Improving Your Content

In today’s globally competitive economy, having a well-planned content marketing strategy has become one of the key success differentiators for businesses.

Providing useful content with great information, advice or tips will get your visitors sharing your web pages and coming back for more content. Content marketing is the most effective way to inform and teach your visitors and prospective clients about using your services and products.

For example, if you provide services that help people manage their weight, then some of the areas you could write about include the following:

  • Potential health issues caused by being overweight
  • How to set realistic, but challenging weight loss goals
  • Why using a measuring tape is better than a scale when it comes to weight loss progress
  • How to modify recipes for healthier results (e.g. substituting sugars, fats, etc.)
  • Etc.

You can also create a series of educational articles that will help your your prospective clients understand your services, by explaining benefits, procedures, costs (including payment plans, insurance coverage, etc).


Remember to include keywords in your content that prospective clients will search for.

We recommend subscribing to our Content Marketing Email Training Series. You will receive a comprehensive series of training emails with actionable information that will teach exactly how to drive more traffic to your web site, save money creating high-quality content that will add value to your site visitors and grow your website using content marketing. It’s not only a great course with loads of useful information, it’s also 100% FREE!

Improving Visitor Engagement And User Experience

Improving your user experience (known as UX) helps keep visitors coming back and using your site. This section will show you different ways to improve visitor engagement and UX.

Content Syndication – RSS Feeds

Adding RSS feeds can help to improve visitor engagement and user experience in several ways.

If you provide valuable information, other sites will want to syndicate your content.

Some of the benefits of having other businesses syndicate your content, include:

  • All of your updates are kept in one place
  • Content distribution doesn’t rely on email
  • Your feed can be shared
  • Allows users to subscribe
  • It provides links back to your content
  • Feeds can be submitted to RSS directories and aggregator services
  • RSS provides several ways for your readers to receive your content (e.g. view your content on their mobile device using different applications)
  • RSS is built into WordPress

There are also a number of benefits when it comes to adding syndicated content to your site from other sites, such as the fact that you don’t have to write, manage or update the content.

To find RSS feeds with loads of useful content just visit sites of relevant government departments or respected industry bodies.

Here are some useful RSS feeds you could consider adding to your website:

You can also search online for general feeds, e.g. “medical rss feeds” or search for feeds on specific subjects, e.g. “headache rss feeds”, “swine flu rss feeds”, “crohn’s rss feeds”, etc.

Add RSS feeds to improve your website's user experience.

(RSS feeds can help to improve your medical site’s user experience.)

Add Online Charts And Checklists

Adding checklists and charts to your site is a great way to help increase visitor engagement and add value to your visitors. Checklists and medical forms can give them useful step-by-step information and resources to perform necessary steps. Forms and checklists are also great client instructional tools.

Forms, charts and checklists could address subjects such as:

  • Booking appointments
  • Checklists for pre or post treatment
  • Health checklists for specific medical conditions
  • Dental checklists – e.g. first visit, oral maintenance program, cosmetic dentistry, etc.
  • Fitness and nutrition program checklists and charts
  • General charts & infographics (e.g. caloric level of different foods, sleep requirements at different stages of development, etc.)
Other Tools

Providing unique online tools and applications on your website can help increase visitor engagement and significantly add value to your visitors. Health-related calculators are popular tools for your website. Other tools would include things like diagnostic tools, or even recipes.

In the next section, we look at a number of online tools you can add to your site using WordPress plugins and themes that can improve your seo, improve user engagement and generate more visitors to your business.

How To Build And Grow Your Medical Center Website


This is the end of part one.

To continue reading, click here:



"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie