Grow Your Medical Or Healthcare Business Online With WordPress

This article explains how to grow your medical or health-related business online and contains useful information on ways to improve the effectiveness of your medical or health-related web presence …

Grow Your Medical Or Healthcare Business Online With WordPress

A Complete Guide To Successfully Growing Your Medical & Health Clinic Business OnlineThe information economy has not only transformed business worldwide, it has also created growing challenges and opportunities for the health or medical profession.

Online Challenges For Health Practitioners

Now, more than ever, businesses in the medical industry must work harder than ever to remain competitive. Not only do you have to become more involved in the community you serve, you must also develop and maintain a strong web presence. This includes having an effective website and figuring out better ways to promote your services online.

As well as investing money advertising offline, you will probably find that in order to remain competitive, increasingly larger amounts of their budget will need to be assigned towards the development and maintenance of a website that brings in leads, engages visitors, outperforms the competition in search engines and social media, and helps to give your business wider marketing reach online.

This means that your website not only has to look great, your web pages have to load fast, and be easy to navigate, but even more importantly, your site’s needs will change over time and sections may need to be frequently updated. This requires a sound web and content management strategy in place.

One other challenge that health practitioners face with their websites, as do most other businesses for that matter, is that your site has an average of thirty seconds or less to help users find the information they are searching for or they will look elsewhere.

“Websites have evolved into central information hubs where service information is still present but enhanced with web portals, hyperlinks to state and federal sites, and a variety of free tools.”

Michael Alter,

Online Opportunities For Medical Services

As well as facing a number of significant business and technology changes, there are also loads of online opportunities available for businesses in the health or medical sector that are willing to evolve to meet digital demands and who can think progressively about improving their online business marketing skills.

This detailed guide will help you uncover new opportunities to find more potential clients and improve your online results.

Useful Information

As well as providing practical tips and information on cost-effective ways to improve your website, we also recommend that you consider using WordPress to power your health website.

To learn more about the benefits and advantages of using the WordPress Content Management System, go here:

Ways To Improve Your Medical Services And Health-Related Website

This section looks at how to improve your medical website and get better results online. We will look at what pages a health or medical site needs, what type of content works best for medical or health-related websites, your navigation structure, etc.

If you need website planning assistance, check out the detailed guide we have written here: A Money-Saving Guide To Web Site Planning For Non-Technical Business Owners

Your Web Pages

All websites need some basic web pages. Let’s review the pages your  need and how to structure your website for best results.

Services Page

You need to include a page that explains your services and products. Depending on which area you specialize in, this page could include services such as:

  • Medical And Surgical – e.g. ear, nose & throat, neurosurgery endocrinology, cancer, incontinence, respiratory, infection control, ophtalmology palliative care, etc.
  • Dentistry – e.g. preventive dentistry, holistic dentistry, cleaning services, veneers, crowns and bridges, orthodontics, emergency dental, etc.
  • Cardiology – e.g. cardiac monitoring, coronary care
  • Prenatal & Postnatal – e.g. birthing, midwifery, etc.
  • Child Health services – paediatrics, child development, children services, etc.
  • Diagnostic – breast screens, skin cancer, oral health, pap smears, magnetic resonance imaging, food allergy testing, etc.
  • Pathology services – lab testing and analysis, routine pathology testing, clinical trials, speech pathology, etc
  • Counselling services – mental health, alcohol, tobacco & other drug services, marriage counselling, diet and nutrition counselling, social work services
  • Alternative treatments – acupuncture, aromatherapy, hydrotherapy, shiatsu, chiropractic, hypnotherapy, etc.
  • Other medical services – weight management, chiropody, fertility services, speech therapy, neurosciences, prosthetics, hearing aids, home care, clinical information, medical equipment, etc.

List all of the services you provide. Educate your visitors about the benefits of using your services and direct them to your contact or appointment booking page.

Who We Are

The ‘About Us’ page should give a description of your business and what your business stands for, its unique approach, community participation, etc.

Remember to mention any health-related awards, recognitions, accreditations, certifications, associations, publications, etc., that you can use to promote your business and set yourself above the competition.

List all of your awards recognitions, accreditations, certifications, publications, associations, etc. in your About Us page

(List all of your awards recognitions, accreditations, certifications, publications, associations, etc. in your About page. Screenshot image sourced from:

Team Profile Page

If you are searching for quicker, simpler and cost-effective ideas to sell more products online, then make it easier for your prospects to get to know you, your team and your business better.

You want your business to be relatable. One great way to do that is to have a page that introduces your team. This page should include a photo and a mini biography. Since most visitors are probably not familiar with health-related terms your bio descriptions should tell who they are and what their specialties are. You may also want to explain what those specialized areas mean. It should include social buttons that will allow your site visitors to follow your team members on their social networks.

In this page, don’t be afraid to show the human side of your people with personal stories, hobbies, etc., but make sure to highlight each staff member’s qualifications, why they are an asset to your team, and more importantly, how they can help add value to your clients’ business.

Add a page that introduces your employees to prospective new clients

(Make sure to add a ‘meet the team’ page. Image source:

To learn more about how to easily add an easy-to-manage simple staff directory in your web site with no coding skills required, go here: How To Easily Add A Simple Staff List To Your WordPress Site Without Editing Code

Recruitment Page

This is a listing of career opportunities available within the company. This page can include training, employee benefits, advancement opportunities, etc. You can include information about new career opportunities in the medical or health industry.

Include also a positions available section in this page. If there are no positions currently available, consider inviting people to return periodically to the page, subscribe to your newsletter, follow you on social media, etc.

Testimonials & Case Studies

Case studies and testimonials are a great way to attract prospective clients and showcase your services. By adding a page with testimonials from past clients and case studies, you are also helping to provide prospective clients with social proof.

Add a web page with client reviews and case studies

(Add a web page with testimonials from previous clients and case studies. Image source:

For a detailed article about using client testimonials and reviews get better results online, go here: Turn More Visitors Into Prospects Using Highly Effective Testimonials

Contact Us Page

Having a functional contact page is absolutely necessary.

It should provide visitors with the following:

  • Name Of Your Business
  • Street address of clinic
  • Telephone number
  • Facsimile
  • Contact email address
  • Map and directions
  • Website URL
  • Contact form
  • Request for more information – who to contact
  • Social media links
  • Chat

If your business operates in several areas you want to make this clear when displaying the address and contact information.

Consider also including links to an FAQ page, useful pages, booking form, helpdesk, newsletter, blog, etc.

Add A Medical Or Health Blog Section

A blog can be a powerful marketing tool. Most blogging platforms are built around a content management system that is simple to use and allows you to promote your business using content such as events, updates, educational articles and tutorials, discussions on current topics, educational videos, media presentations, etc.

If you already have an established health or medical site, then consider adding a WordPress blog to promote your medical company.

If you don’t have a website yet, or if your existing site is very hard to keep updated or not delivering you the results you want, then WordPress can become both your website and your blog.


Not many businesses know this, but WordPress can turn into an automated traffic machine that can begin delivering web traffic to your site, simply by adding regular content to your site.

An expertly configured WordPress site can automate your traffic generation

(WordPress can drive traffic automatically to your site)

Go here to learn more:

Legal Information

Having a website that complies will all legal requirements online is important. This is not only important for establishing trust and credibility with prospective clients, but also to ensure that you are not breaching laws or regulations wherever your business is located.

Depending on the products and services you provide, adding some or all of the following legal pages to your website will help keep you out of trouble with most regulatory authorities, third-party service providers, and other potential legal threats and inconveniences:

  • Contact Page
  • Privacy Policy
  • Terms And Conditions Of Use
  • Website Disclaimer
  • Affiliate Agreement
  • Anti-Spam Policy
  • Compensation Disclosure
  • DMCA Notice
  • Earnings Disclaimer
  • External Linking Policy
  • Health Disclaimers
  • Refund Policy
  • Video/Audio Terms
  • and others

To learn more about adding legal pages to your site, see this article: Why You Need To Add Legal Pages To Your WordPress Site

How To Improve The Content On Your Site

In today’s ultra-competitive global economy, the sooner you begin to publish great content on your site, the sooner you will begin to differentiate yourself from competing businesses.

You want to provide useful content with great information, advice and tips that will get your visitors sharing your web pages online with others and coming back for more. Publishing content is the most effective way to inform and teach your visitors and prospective clients about your services.

For example, if you provide weight loss services, then some of the areas you could write content about include:

  • Common medical conditions that can cause weight gain
  • How to identify the bad habits you need to correct to ensure lifetime weight loss
  • Hypnosis and weight loss
  • What processed foods can ruin your weight loss goals (and healthier choices)
  • Etc.

You can also create a series of educational articles that will help your your readers gain a better understanding of your medical or health-related services, by explaining benefits, procedures, costs (including payment plans, insurance coverage, etc).


Use keywords in your content that your prospective clients will be searching for online.

We recommend subscribing to our Content Marketing Email Training Series. You will receive regular training emails with easy-to-digest information and practical tips that will show you how to drive more traffic to your website or blog, save money creating high-quality content for your site visitors and grow your business online using content marketing. It’s not only a great course with loads of useful information, it’s also 100% FREE!

Tips For Improving Visitor Engagement And User Experience

Improving website user experience (known as UX) will help to keep visitors coming back and engaging with your site. This section will show you ways you can improve visitor engagement and user experience.

RSS Feeds

RSS feeds can help to improve your visitor engagement and user experience in many ways.

If you provide content that adds value to others, other sites will want to syndicate your content to their visitors.

Some of the benefits of syndicating your content to other businesses using RSS feeds, include:

  • All of your updates are kept in one place
  • Content distribution doesn’t rely on email
  • Your feeds can be shared
  • Allows users to subscribe
  • A feed provides a way for links to point back to your site
  • RSS feeds can be submitted to RSS directories and aggregators
  • RSS provides various ways for readers to receive your content (e.g. subscribers can read your content on their mobile device using feed readers)
  • RSS is built into WordPress

There are also a number of benefits to providing content on your site from other sites, such as the fact that you don’t have to write, manage or update the content.

You can find RSS feeds with loads of useful content for your website by searching online for health and medical-related government departments or well-known industry bodies.

For example, here are some feeds you could add to your site:

You can also search online for general RSS feeds, e.g. “medical rss feeds” or search for feeds on specific areas, e.g. “urology rss feeds”, “nutrition rss feeds”, “IBD rss feeds”, etc.

Adding RSS (Really Simple Syndication) feeds can help to improve your medical or health-related website's user experience.

(RSS feeds can help to improve your website’s UX.)

Adding Checklists

Adding checklists and educational charts to your site is a great way to increase user engagement and add value to your audience. Forms and checklists can give them useful instructions and resources to perform steps. Checklists and forms are also great client instructional tools.

You can provide checklists and forms (or links to these) covering a range of areas such as:

  • Booking appointments
  • Checklists for pre or post treatment
  • Health checklists and charts for specific conditions
  • Dental checklists – e.g. first visit, maintenance program, general dentistry, etc.
  • Weight loss and nutrition program checklists and charts
  • General charts & infographics (e.g. acidity level of different foods, the importance of sleep at different ages, etc.)
Add Other Tools

Providing unique tools, gadgets and applications on your site can help increase visitor engagement and add significant value to your visitors. Health-related calculators, for example, are useful tools for your website. Others can include things like diagnostic tools, or even recipes.

In part 2 of this detailed article, we take a look at a several online tools you can add to your site using WordPress plugins that can also help to improve seo, increase user engagement and generate more visitors to your business.

A Step-By-Step Guide On How To Build And Grow A Health-Related Website


This is the end of part 1.

To continue, click here:



"Your training is the best in the world! It is simple, yet detailed, direct, understandable, memorable, and complete." Andrea Adams,