The ability to track, monitor and view visitor behavior is absolutely vital to the success of your digital presence.
The management adage ”you can’t manage what you don’t measure” is as true today as ever. If you don’t know what is happening when visitors arrive on your website, how would you get better online results?
Business owners have looked for smart tools to track and analyze what is happening since websites first appeared. From basic counters that track visitor numbers, to very powerful statistical tracking software like Google Analytics that can record and let users see incredibly fine key metrics.
Understanding user behavior is very important for a successful digital presence, not just because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that previous consumer behaviour is the most reliable predictor of future behaviour. It’s an even better predictor, in fact, than visitor demographics.
Although being able to monitor valuable reports such as how many web visitors are visiting your web site, what pages they are entering and exiting, how long they are staying on your website for, what terms people are searching for, page views, referring websites, and so on, is extremely essential, wouldn’t it be fantastic to be able to view precisely what users are doing, where they are staying the longest for, what hyperlinks they are clicking on, what parts of your site they are mostly interested in, and more?
Fortunately, heatmap technology makes this possible. Website heat maps can be used for displaying areas on a web page that visitors scan most frequently. Web heat maps are also often used alongside other forms of web analytic software and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your business tool box using an easy-to-install and very inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software script that is compatible with WordPress and that lets you track your website visitors’ movements and creates instant heatmaps that show exactly where users are clicking and where they scroll on your website.
HeatMapTracker application allows you to look over the shoulders of every person who comes to your web site.
Learn more about the script here: HeatMap Tracker
Benefits
The better you know how your visitors are engaging with your website, the more you can improve your site’s user experience. Imagine knowing the exact obstacles that are preventing your readers from fully engaging with your website, like unclear site navigation elements, or distracting ads. As a site owner, you can help your readers to complete certain actions, such as sign up to your newsletter or clicking on specific links or buttons.
While Google Analytics has an overlay feature which can give you an idea of which links on a web page visitors are clicking, a heat map can display any clicks that visitors are making on your page, regardless of whether they are links or not. This is important because if a heatmap analysis reveals that visitors are clicking on a graphic element that they suppose to be a link, but happens to not be a hyperlinked image, you could easily repair this by adding a link to the image, or make it clear to your readers that the image is just a design element.
In short, heat maps can be one of the best ways to test your site design, measure how navigatable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to track user behavior on your website:
Record Everything Visitors Do On Your Web Pages
Heat Map Tracker captures every browsing session on your website, allowing you to capture all page clicks, eye-tracking and page scrolling movement.
Full Control With No Limitations
The script is self-hosted, giving you unrestricted session recording and playbacks.
Free Updates & Enhancements
There is a one-off cost to purchase the software, after which you are then entitled to receive free upgrades and all future enhancements.
Some additional benefits of the script include the following:
- Improve Site Usability: By seeing how visitors navigate your web pages, you can identify issues that prevent users from taking desired actions and reach your site benchmarks.
- Stop Guessing About Visitor Behaviour: The video playbacks of your visitors’ sessions allow you to understand precisely what is taking place on your web pages. Click overlays let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they stay in a specific spot, how far they navigate down your site and more! No more guessing or hoping … just pure information of what takes place when people explore your site.
- Increase User Engagement: HeatMapTracker lets you improve user interaction with your site, which increases online sales and conversions. There are many ways to do this and we’ll list a number of these in the “Tips” section further below.
Features
HeatMapTracker includes many great features for site owners. Here are just some of these:
- Fast and easy to install and set up. Ready to use in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your content visitors spend more time on and observe how far down the page your visitors read down to as a benchmark of the length of time your website and/or sales copy can keep them engaged. HeatMap Tracker lets you analyze every single user experience to help you see how they are interacting with your website or specific pages on your web site.
- Unlimited session recording and browser session playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can spy on users on your web pages for a few days, a few weeks, one month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and all sessions the heat map analytics software has recorded for each project. You can quickly see the top pages your users are gravitating towards and how they interact with the content on each page, allowing you to spend more time on improving content that your users are more interested in. You can also access regional demographic data of your visitors and discover where they are visiting from.
Additional software features:
The chart below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials that plugin customers have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:
- Discover what’s working (i.e. where people click) and what doesn’t work (where people aren’t going to). For example, are users watching your videos? Are they clicking on images assuming that they link to somewhere else?
- Get useful information on how to improve your landing pages, signup forms, shopping cart, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Perform “above the fold” tests to improve your website’s visitor impact, or optimize the impact of your home page’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify if a page element should be inserted, modified, or taken out.
- Produce “before” and “after” case studies for digital marketing services.
- Analyze whether visitors tend to click images versus buttons versus text links, and how particular user segments interact within your site.
- Investigate suspected website security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a highly recognized internet marketer with a solid reputation for delivering great products and product support. The members area includes video tutorials for installing and configuring the software.
Software Cost
HeatMap Tracker is available in three versions:
- Basic (Single) License – Licensed for one site. Price = $197.00 One-time.
- Professional (Multiple) License – Use on up to 10 websites. Cost = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser recording, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency license lets you install the plugin on as many sites as you like, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web marketing agencies. Price = $497.00 One-time.
Note: The cost of purchasing Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. When we last checked, the product retails for the prices shown above. This may or may not be the actual pricing charged by the plugin seller when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest price:
Additional Software Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services like Google Analytics can give you some important data on things such as the number of people arriving on your website, how they find it and what they are doing during their visits. However, if you want to truly gain a real-time understanding into how your web site and its content is helping your visitors to connect with your digital presence, then a heatmap analytics tool can be a very practical way to do this.
We suggest getting a license of HeatMap Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to increase your sales.
To learn more, visit the software website: Heat Map Tracker – Live ClickTracking And Heat Map Tracker
***
