The ability to track and monitor visitor behavior is very important to the success of your digital business.
The old adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as it has ever been. If you don’t know what is going on on your web site, how will you improve your online results?
Businesses have been searching for useful ways to track and understand what is happening since web sites first appeared. From basic tracking counters, to very powerful and sophisticated statistical tracking tools like Google Analytics and other applications which record and let users see comprehensively detailed key metrics.
Learning about visitor behaviour is vitally important for the success of your marketing strategy, not just because it allows you to understand what visitors are doing so you can improve your performance, but research also proves that previous consumer behavior is the best way to predict future behaviour. More reliable, in fact, than knowing user demographics.
While the ability to view valuable reports like the number of visitors are landing on your website, what pages they are coming and leaving from, how long they are staying on your site for, what terms are being searched for, average page views, referring web sites, and so on, is vitally important, wouldn’t it also be great to be able to track exactly what visitors are clicking on, where on your site they are visiting the longest time on, which hyperlinks they are clicking on, what areas of the page visitors are mostly interested in, and more?
Fortunately, heatmap technology makes this easy and possible. Web heat maps can be used to monitor areas on a web site page that visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytic software and session replay software.
If you use WordPress, then it’s easy to add heat map tracking and video session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software program that is compatible with WordPress and that lets you visually track your website users’ movements and creates instant heatmaps that show where they click and where they scroll throughout your pages.
HeatMapTracker application also allows you to see your site from your visitor’s point of view.
Learn more here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more you know how your users interact with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your users from fully engaging with your site, like unclear site navigation elements, or disruptive design elements. As the site owner, you can help your readers to perform certain actions, such as joining your newsletter or click on certain links.
Although Google Analytics has an overlay feature that can give you an idea of what links on your page are being clicked, a heatmap will also show you any clicks that visitors make on your page, regardless of whether these are links or not. This is important because if a heat map analysis reveals that users are clicking on a graphic element which they imagine to be a link, but turns out not to be a hyperlinked image, you would be able to quickly repair this by adding a link to the image, or make it clear to your users that the image is just a visual element.
In short, heat maps are one of the most useful ways to test the design of your site, measure how readable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor user behavior on your web site:
See Everything Users Do On Your Site
HeatMapTracker captures every user browsing movement on your site, enabling you to capture all page clicks, eye-tracking and page scrolling movement.
Complete Control Without Restrictions
The application is self-hosted, giving you unlimited recordings and pageviews.
Free Upgrades And Enhancements
There is a one-time investment to purchase the application, after which you are then entitled to receive unlimited application upgrades and future enhancements for life.
Some additional benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your site, you can spot issues that prevent users from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing Visitor Behavior: The screen video recordings of your visitors’ sessions reveal precisely what is taking place on your website. Heat Maps let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they browse in a particular spot, how quickly they travel down your site and more! No more guessing or hoping … just real data of what takes place when users visit your web pages.
- Increase Visitor Engagement: Heat Map Tracker helps you increase visitor interaction with your business, which increases sales and conversions. There are many ways to do this and we’ll go over a few of these in the “Tips” section later in this review.
Features
HeatMap Tracker includes many features for WordPress users. Here are just a few of these:
- Quick and simple to install and configure. Be up and running in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors eyes are drawn to and observe how far down your sales pages your visitors scroll as an average of the length of time your website and/or sales copy can keep them interested. The software lets you study each and every visitor experience to help you learn how visitors interact with your site or certain pages on the site.
- Unlimited session screen captures and browser session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can record user sessions on your site for 1 day, a few weeks, one month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and all sessions HeatMapTracker has recorded for all projects. You can easily see which pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to invest more time on improving content that your readers care about. You can also analyze regional demographic data of all visitors and see which part of the world they are visiting from.
Additional features:
The chart below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials that customers have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your results:
- Understand what’s working (i.e. where people click) and what’s not working (where people aren’t clicking). For example, are people watching your videos? Are they clicking on images thinking that these are links to another destination?
- Get useful data on how to refine your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get practical data on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Perform “above the fold” tests to improve your home page’s visitor impact, or maximize the impact of your site’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify if any content section should be added, changed, or taken out.
- Produce “before” and “after” case studies for online marketing services.
- Test if users tend to click images versus buttons versus text links, and how particular user segments engage within your website.
- Investigate confirmed site security problems and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a respected online marketer with a solid reputation for delivering great products and product support. The members area includes video tutorials for installing and configuring the software.
Software Pricing
HeatMap Tracker comes in three different editions:
- Basic (Single) License – Single domain only. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Use on up to ten domains. Cost = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heat maps, browser replays, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency edition allows you to install the software on as many sites as you need, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for digital service providers. Cost = $497.00 One-off payment.
Please Note: The cost of purchasing Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. Currently, the plugin retails for the amounts shown above. This may or may not be the actual price charged by the product seller when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Analytics services like Google Analytics provide good data on things such as the number of people coming to your pages, how they found it and what they are doing whilst on your website. However, to truly gain deep knowledge into how your web site and your content is being used by your visitors to connect with your business online, then a heat map analytics software application can be a great way to do this.
We recommend buying a copy of HeatMap Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your site’s user-experience, engagement and to increase sales of your products or services.
For complete details, visit the software website here: HeatMap Tracker – Real-Time Click-Tracking And Heat Map Tracking Plugin
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