The ability to track, monitor and understand the behavior of visitors and users on your website is absolutely vital to the success of your business online.
The management adage ”you can’t manage what you can’t measure” is as true today as it has ever been. If you don’t know what is happening on your website, then how can you know what areas need improving?
Businesses have been looking for practical tools to track and analyze user behavior since websites first appeared. From basic tracking counters, to powerful and sophisticated statistical tracking software like Google Analytics and other applications that can track and display very detailed key measurements.
Knowing visitor behavior is vitally important for the success of your digital business, not just because it allows you to understand what visitors are doing so you can better your performance, but it’s also been shown over and over that past visitor behavior is the best indicator of future behaviour. It’s an even more more reliable predictor in fact, than knowing demographics.
Although being able to view key metrics such as how many web users are landing on your website, what pages they are coming and leaving from, how long they are staying on your site for, which terms are being searched for, average page views, referring websites, etc …, is vitally essential, wouldn’t it be excellent to be able to know precisely what visitors are clicking on, where they are staying the longest for, which links they are clicking on, which parts of the page they are reading, and more?
Fortunately, heat map tracking technology makes this easy. Web heatmaps are used to locate areas of a web page that online visitors scan most frequently. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay software.
If you use WordPress, then it’s easy to add heat map tracking with recorded session replays to your arsenal of essential site analysis tools with a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software application that is compatible with WordPress and that visually records your site users’ every movement and generates instant heat maps showing exactly where they click and where they scroll throughout your site content.
The HeatMapTracker software allows you to see your site from your visitor’s perspective.
To learn more about this script go here: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your users engage with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully engaging with your website, such as confusing navigation elements, or disruptive banner ads. As the website owner, you can help your readers to perform certain actions, such as opt into your newsletter or click on specific links or buttons.
Although Google Analytics has its overlay feature that can give you an idea of what links on a web page users are clicking, a heatmap will show you any clicks that visitors are making on your page, whether these are links or not. This is important because if a heatmap analysis reveals that users are clicking on an image that they imagine to be a link, but is actually not a hyperlinked image, you would be able to easily change this by adding a link to the image, or let your users know that the image is not a hyperlink.
In short, heat maps can be one of the best ways to test your site design, assess how navigatable your site is and improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to monitor visitor behavior on your web site:
Monitor Everything Users Are Doing On Your Website
HeatMapTracker captures every browsing session on your website, enabling you to see all which buttons and links are being clicked, eye-tracking and page scrolling movement.
Complete Control Without Restrictions
The script allows you to self-host the technology, giving you no limits on session recordings and playbacks.
Lifetime Upgrades & Enhancements
There is a one-time cost to own the HeatMapTracker script, which entitles you to receive unlimited updates and future enhancements.
Additional benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your web site, you can discover problems that prevent visitors from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing Visitor Behavior: The screen video recordings of your visitors’ browsing sessions let you observe exactly what takes place on your web pages. Screen overlays let you see exactly which elements users click on, which areas they are drawn to most on your website, how long they browse in a particular spot, how quickly they navigate down your site and more! No more guessing or assuming wrongly … just real metrics of what happens when people navigate around your web pages.
- Increase User Engagement: HeatMap Tracker lets you increase visitor engagement with your site, which increases your sales and conversion rates. There are a number of ways to achieve this and we go over a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker provides many features for WordPress users. Here are just some of these:
- Fast and simple to install and configure. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors look at and see how far down your sales or product pages your users read down to as an average of the length of time your site can engage them for. The software lets you review and analyze each and every user action to see how they interact with your website or specific pages on the web site.
- Unlimited session recording and session playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can capture user sessions on your website for a few days, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and all sessions the heat map analytics software has recorded for all projects. You can quickly see the top pages your users are moving towards and how they are interacting with each page’s content, allowing you to invest more time on improving pages that your visitors are more interested in. You can also see regional location data of your visitors and see which part of the world they are visiting from.
Additional features:
The table below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials and feedback customers have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Learn what works (i.e. where visitors click) and what’s not working (where users are not clicking). For example, are visitors watching your videos? Are they clicking on images assuming that these link to another location?
- Get useful data on how to refine your landing pages, sign-up forms, memberships, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Creating “above the fold” experimentation to improve your site’s “first impression”, or optimize the impact of the site’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
- Identify whether any new content needs to be added, changed, or removed.
- Create “before” and “after” case studies for digital services.
- Analyze whether visitors tend to click on images versus buttons versus text links, and how particular user segments engage with your site.
- Confirm suspected site security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a respected internet marketer with a solid reputation for providing reliable products and customer support. The members area contains video tutorials for installing and setting up the software.
Software Price
Heat Map Tracker is available in 3 versions:
- Basic (Single) License – Single installation only. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Allows you to install on up to 10 sites. Cost = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heat maps, browser session replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web marketing agencies. Price = $497.00 One-off payment.
Please Note: The price of the product can vary, depending on whether there are any promotions or limited-time special offers. The pricing shown above was current at the time this article was published. This may not be the actual price set by the product author when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services like Google Analytics provide good metrics on things such as how many people are landing on your site, how they found it and what they are doing during their visits. However, if you want to really gain deep knowledge into how your web site and your content is being used by your visitors to interact with your digital presence, then a heatmap analytics service can be a great way to do so.
We recommend purchasing a copy of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to increase sales.
For complete details, visit the software website: HeatMapTracker – Real-Time Click-Tracking & Heat Map Tracking Plugin
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