Being able to track, monitor and understand visitor behavior is absolutely vital to the success of your digital presence.
The old management adage “if you can’t measure it, you can’t manage it” is as important in the digital age as ever. If you don’t know what is happening on your web site, then how will you improve your results online?
Business owners have looked for smart ways to track and analyze visitor behavior since web sites first appeared. From simple counters that track how many people have viewed your site, to sophisticated and powerful statistical tracking software like Google Analytics which can record incredibly granular key metrics.
Learning about visitor behavior is very important for the success of your digital marketing strategy, not just because it enables you to understand what visitors are doing so you can better your results, but research also shows that previous user behaviour is the best predictor of future behavior. Better, in fact, than knowing demographics.
Although being able to analyze statistical details such as how many unique web visitors are checking out your website, which pages they are landing on and leaving from, how long they are staying on your website for, keyword searches, page views, referring pages, and so on, is vitally essential, wouldn’t it be useful to be able to know precisely what visitors are clicking on, where on your site they are visiting the longest period on, what links they are clicking on, which parts of your content they are reading, and so on?
Fortunately, heat map technology makes this possible. Web heat maps are used to pinpoint areas of a web site page that online visitors scan most frequently. Web heatmaps can also be used alongside other forms of web analytic software and session replay software technologies.
If you own a WordPress website or blog, then it’s easy to add heatmap tracking with session replays to your arsenal of essential online analysis tools using a simple to use and very inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software program that is compatible with WordPress and that lets you visually record your web site visitors’ every movement and generates live heatmaps that show where users click and where they scroll on your site content.
HeatMapTracker software also enables you to see your website from your visitor’s unique point of view.
For more details, visit the script site here: HeatMapTracker
Benefits
The more information you have about how your users are interacting with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your site visitors from fully benefiting from your website, like unclear navigation layouts, or distracting adverts. As the website owner, you can guide your users to complete certain actions, such as sign up to a newsletter or click on specific links.
Although Google Analytics has its overlay feature which can show you what links on a page visitors are clicking, a heat map can show you any clicks that visitors make on your page, regardless of whether these are links or not. This is an important benefit because if a heatmap analysis helps you discover that users are clicking on an image that they imagine to be a link, but happens to not be a hyperlinked image, you would be able to quickly edit this by linking the image to the destination URL your users are trying to get to, or make it clear to your readers that the image is not a link.
In short, heatmaps are one of the best methods to test your site design, measure how readable your content is and help to improve conversions.
Here are just some of the benefits of using HeatMapTracker to monitor visitor behavior on your website:
Observe Everything Visitors Are Doing On Your Web Pages
The software captures every visitor session on your site, enabling you to observe all page clicks, eye-tracking and page scrolling.
Full Control With No Restrictions
The script is hosted on your server, giving you unlimited recordings and playbacks.
Unlimited Upgrades & Enhancements
There is a one-off cost to purchase the script, which then entitles you to receive unlimited script updates and added features for life.
Additional benefits of the Heat Map Tracker software include the following:
- Improve Your Marketing: By looking over the shoulders of your visitors as they use your web site, you can spot issues preventing users from taking desired actions and improve your sales process.
- Stop Guessing About Visitor Behavior: The screen video recordings of your users’ browser sessions let you observe precisely what takes place on your website. Heatmaps let you know exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they choose to stay in a particular area, how quickly they travel down your site and more! No more guessing or assuming wrongly … just factual metrics of what happens when visitors land on your site.
- Increase Website Sales: Heat Map Tracker helps you increase visitor interaction with your business, which increases your online sales and conversion rates. There are a number of ways to do this and we go over several of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker offers many great features for site owners. Here are just a few of these:
- Quick and easy to install and configure. Be up and running in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your site visitors eyes are drawn to and measure how far down your page your visitors read down to as a measure of how long your website and/or sales copy can engage them for. HeatMapTracker lets you study each and every user action to see how users interact with your website or some pages on the web site.
- Unlimited session recording and user session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can spy on visitor sessions on your web pages for a day, a couple of weeks, a month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total sessions the heatmap analytics software has recorded for all projects. You can easily view the top pages your readers are moving towards and how they interact with the content on each page, allowing you to invest more time on pages that your users care about. You can also analyze regional demographics of your visitors and see where they are visiting from.
Additional features:
The image below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials and comments users have submitted for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your business:
- Learn what works (i.e. where visitors click) and what doesn’t work (where users are not clicking). For example, are users engaging with your videos? Are they clicking on graphic elements believing that these may link to another destination?
- Get useful information on how to refine your landing pages, sign up forms, shopping cart, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Creating “above the fold” tests to improve your site’s “first impression”, or maximize the impact of your site’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify if any content could be added, redesigned, or removed.
- Create “before” and “after” comparison reports for digital marketing services.
- Analyze if visitors prefer to click on images vs buttons vs text links, and how particular user segments interact with your web site.
- Analyze suspected site security problems or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a highly recognized internet marketer with a solid reputation for providing great product quality and product support. The product download area includes video instructions for installing and setting up the software.
Product Cost
HeatMapTracker is available in three different versions:
- Basic License – Single domain only. Price = $197.00 One-time.
- Professional License – Use on up to 10 sites. Price = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the other editions (click-tracking, heat maps, session replays, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for digital agencies. Cost = $497.00 Single Payment.
Note: Pricing for HeatMapTracker depends on whether there are any promotions or limited-time specials being offered. When we last checked, the plugin retails for the pricing shown above. This may or may not be the actual pricing set by the software seller when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing here:
Additional Software Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services such as Google Analytics can provide important data on things such as how many people are arriving on your site, how they found it and what they do whilst on your site. However, if you want to really gain an understanding into how your website and your content is being used by your visitors to engage with your business online, then a heatmap analytics software tool can be very practical.
We recommend that you consider buying a license of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your website’s user-experience, engagement and to get more sales of your products or services.
For more details, check out the software here: Heat Map Tracker – Live ClickTracking And Heat Map Tracker
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