Being able to track and see the behavior of visitors on your website or blog is absolutely vital to your online success.
The adage “if you can’t measure it, you can’t manage it” is as true in the digital economy as it has ever been. If you don’t know what is happening when visitors arrive on your web pages, then how can you know what needs to be improved?
Website users have been looking for ways to track and analyze visitor behaviour since websites first appeared. From basic tracking counters, to very sophisticated and powerful analytical tools like Google Analytics which track comprehensively detailed key information.
Learning about user behaviour is vitally important for the success of your marketing strategy, not just because it allows you to understand what visitors are doing so you can better your results, but it’s also been shown over and over that previous visitor behaviour is the best way to predict future behaviour. It’s an even more more reliable indicator in fact, than knowing visitor demographics.
While being able to see valuable information like how many unique web visitors are landing on your site, which pages they are arriving on and departing from, how long they are remaining on your website for, keywords searched, average page views, referring websites, and so on, is extremely essential, wouldn’t it be useful to track exactly what visitors are clicking on, where on your pages they are navigating around in, what links they are clicking on, which parts of the page visitors are mostly interested in, and more?
Fortunately, heatmap technology makes this easy and possible. Web heatmaps can be used to help locate areas on a website page that visitors scan most frequently. Web heat maps can also be integrated with other forms of statistical software and session replay tools.
If you own a WordPress site, then you can easily add heatmap tracking and video session replays to your business tool box using a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other web applications) and that visually tracks your site users’ entire journey and generates live heat maps showing precisely where they click and where they are scrolling on your web pages.
HeatMapTracker software also allows you to see your website from your visitor’s point of view.
Learn more about the analytics tool here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more accurate data you have about how your visitors are interacting with your web pages, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully engaging with your website, such as unclear site navigation elements, or disruptive adverts. As a site owner, you can encourage your users to perform certain actions, such as sign up to your newsletter or clicking on certain links or buttons.
Although Google Analytics has its overlay feature which can give you an idea of what links on your web page are being clicked, a heat map will also display any clicks that visitors make on your site, whether these are links or not. This is important because if a heat map analysis helps you discover that users are clicking on an image that they suppose to be a link, but is actually not a hyperlinked image, you could quickly remedy this by adding a link to the image, or make it clear to your users that the image is not a link.
Heat maps, therefore, can be one of the most useful ways to test the design of your website, measure how navigatable your content is and help to improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to track user behavior on your website:
See Everything Visitors Are Doing On Your Website
The script lets you record every user browsing movement on your website, allowing you to view all page clicks, eye-tracking and page scrolls.
Full Control With No Limitations
The application is hosted on your server, giving you unrestricted session recording and pageviews.
Unlimited Updates And Enhancements
There is a one-time investment to buy the software, after which you are then entitled to receive unlimited updates and all future enhancements for life.
Some additional script benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your site, you can discover challenges that prevent visitors from taking desired actions and reach your site benchmarks.
- Stop Guessing About User Behavior: The screen video playbacks of your visitors’ browsing sessions show you exactly what takes place on your web pages. Overlays let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they hover on a particular spot, how quickly they travel down your pages and more! No more guessing or making wrong assumptions … just real intel of what goes on when people come to your website.
- Increase Website Sales: HeatMapTracker lets you increase user interaction with your business, which increases online sales and conversions. There are many ways to do this and we go over a few of these in the “Tips” section further below.
Features
HeatMapTracker provides many features for website owners. Here are just a few of these:
- Quick and simple to install and implement. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your site visitors look at and see how far down your sales pages your visitors read down to as an indicator of how long your web copy can keep them interested. The software lets you review and analyze each and every visitor session to help you see how users interact with your site or some pages on the site.
- Unlimited visitor screen captures and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMap Tracker you can capture visitors on your pages for a few days, one week, a month, or even more!
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and total recorded visitor sessions the heatmap analytics software has recorded for each project. You can easily view the top pages your visitors are moving towards and how they interact with each page’s content, allowing you to invest more time on the content that your users care about. You can also review regional demographics of your visitors and learn which part of the world they are coming from.
Additional features:
The chart below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials plugin users have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just some of the many ways you can use HeatMap Tracker on your site to improve your business:
- Discover what’s working (i.e. where people are clicking) and what’s not working (where visitors are not clicking). For example, are users watching your videos? Are they clicking on images assuming that these may be links to somewhere else?
- Get practical information on how to refine your landing pages, sign up forms, checkout processes, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- conduct “above the fold” experiments to improve your site’s visitor impact, or maximize the impact of the website’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if any content should be inserted, modified, or deleted.
- Produce “before” and “after” case studies for web-related services.
- Analyze whether users prefer to click on images versus buttons vs text links, and how specific user segments engage within your site.
- Investigate potential website security problems or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected online marketer with a solid reputation for delivering great products and customer support. The member download area contains video instructions for installing and setting up the software.
Software Pricing
HeatMapTracker is available in 3 different editions:
- Basic (Single) License – Single installation only. Price = $197.00 Single Payment.
- Professional License – Installs on up to ten websites. Price = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser replays, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency license lets you install the plugin on as many sites as you want, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web service providers. Cost = $497.00 One-off payment.
Please Note: The cost of purchasing the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the software is selling for the amounts shown above. This may or may not be the actual price set by the software developer when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services like Google Analytics can give you some good data on things such as the number of people landing on your website, how they found it and what they do during their visits. However, to really gain a deep understanding into how your site and its content is helping your visitors to interact with your digital presence, then a heat map analytics software application can be extremely practical.
We suggest purchasing a license of HeatMapTracker if you want live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and for increasing web sales.
For more information, check out the software here: Heat Map Tracker – Live ClickTracking & HeatMap Tracking Plugin
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