Being able to track and monitor the behavior of visitors and users on your website or blog is absolutely vital to your online success.
The old management saying “if you can’t measure it, you can’t manage it” is as important in the digital age as always. If you don’t know what is happening when visitors arrive on your site, how will you get better results?
Website users have looked for accurate tools to track and understand visitor behavior since web sites were first invented. From basic counters that track visitors, to very powerful and sophisticated analytical tools like Google Analytics and other applications which capture very rich measurements.
Knowing visitor behaviour is vitally important for a successful business, not only because it enables you to understand what visitors are doing so you can improve your results, but testing also shows that previous user behavior is the best way to predict future behavior. More reliable, in fact, than demographics.
While the ability to understand key information like the number of web visitors are checking out your site, which pages they are entering and exiting, how long they are remaining on your site for, keyword searches, unique page views, referring websites, and so on, is highly important, wouldn’t it also be great to be able to track exactly what visitors are clicking on, where on your site they are staying the longest period on, what hyperlinks they are clicking on, which areas of your page they are browsing, and more?
Fortunately, heat map tracking technology makes this possible. Website heat maps are used to help pinpoint areas in a website page that online visitors scan most frequently. Web heatmaps are also often integrated with other forms of web analytic software and session replay software.
If you own a WordPress-powered web site, then it’s easy to add heat map tracking with session replays to your arsenal of key website analysis tools with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software application that works with WordPress (and other programs) and that visually records your site visitors’ complete session and creates live heatmaps that show exactly where they are clicking and where they are scrolling throughout your web pages.
The HeatMapTracker application also enables you to look over the shoulders of everyone who visits your site.
More info: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more accurate data you have about how your readers interact with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully benefiting from your website, like unclear site navigation elements, or disruptive adverts. As the site owner, you can guide your site visitors to perform certain actions, such as opting into your newsletter or clicking on certain links or buttons.
Although Google Analytics has its overlay feature that can give you an idea of which links on a page visitors are clicking, a heat map can also reveal any clicks that users make on your site, regardless of whether these are actual links or not. This is an important difference because if a heat map report helps you discover that readers are clicking on an image which they imagine to be a link, but turns out not to be a link, you would be able to quickly remedy this by adding a link to the image, or make it clear to your visitors that the image is not linked.
Heat maps, therefore, are one of the most useful methods to test your site design, measure how navigatable your content is and improve conversions.
Here are just some of the benefits of using Heat Map Tracker to track user behavior on your web site:
Observe Everything Users Are Doing On Your Web Pages
HeatMap Tracker lets you record every user browsing movement on your site, enabling you to view all clicks, eye-tracking and scrolls.
Full Control With No Limitations
The software is hosted on your own server, giving you no restrictions on visitor recordings and pageviews.
Unlimited Upgrades & Enhancements
There is a one-time cost to buy the application, which then entitles you to receive unlimited upgrades and new features for life.
Additional benefits include the following:
- Improve Your Marketing: By seeing how visitors use your site, you can discover obstacles that prevent users from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing User Behavior: The video recordings of your visitors’ browsing sessions reveal precisely what is happening on your site. Heatmaps let you know exactly which buttons and links users click on, where they are drawn to most on your site, how long they browse on a specific location, how quickly they travel down your pages and more! No more guesses or hoping … just factual intel of what takes place when users land on your web site.
- Increase Online Sales: HeatMapTracker lets you improve visitor interaction with your site, which creates better online sales and conversions. There are a number of ways to achieve this and we list several of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker offers many unique features for site owners. Here are just a few of these:
- Quick and easy to install and configure. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your content visitors spend more time view and see how far down your page your users read down to as a measure of how long your site or content can retain their attention. The software lets you analyze every single visitor experience to help you understand how users are interacting with your site or some pages on the website.
- Unlimited session recording and playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can record user sessions on your website for a few days, a week or two, one month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and all recorded visitor sessions HeatMap Tracker has recorded for each project. You can easily see the top pages your visitors are gravitating towards and how they interact with the content on each page, allowing you to spend more time on improving pages that your visitors care about. You can also view regional demographics of all visitors and discover where they are coming from.
Additional features:
The image below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials and comments customers have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your website to improve your results:
- Discover what works (i.e. where people are clicking) and what’s not working (where users aren’t clicking). For example, are users watching your videos? Are they clicking on images assuming that they are links to somewhere else?
- Get useful information on ways to improve your landing pages, signup forms, checkout processes, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Creating “above the fold” experimentation to improve your landing page’s “first impression”, or maximize the impact of the website’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify whether a section of the content needs to be added, modified, or removed.
- Produce “before” and “after” case studies for digital marketing services.
- Test if visitors tend to click on images vs buttons versus text links, and how specific user segments interact with your web site.
- Investigate suspected website security issues and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering reliable products and product support. The product download area includes video tutorials for installing and configuring the software.
Product Licensing Price
HeatMapTracker is available in three editions:
- Basic (Single) License – Single domain only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Use on up to ten sites. Cost = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heat maps, browser recording, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency edition allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing service providers. Cost = $497.00 Single Payment.
Please Note: Pricing details of this product can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing above was correct when this content was published. This may or may not be the actual price charged by the plugin seller when you visit the product website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services such as Google Analytics provide important metrics on things such as the number of people finding your pages, how they are finding it and what they do during their visits. However, if you want to really gain a real-time understanding into how your website and your content is helping your visitors to engage with your business online, then a heatmap analytics application can be a great way to do so.
We recommend that you consider purchasing a copy of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your user-experience, engagement and to get more online sales.
For more details, visit the software website here: HeatMapTracker – Live Click-Tracking And HeatMap Tracking Software
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