The ability to track, monitor and view visitor behavior is absolutely important to your online success.
The old saying ”you can’t manage what you can’t measure” is as true today as it has ever been. If you don’t know what is going on on your web site, then how will you get better results online?
People have been looking for practical methods to track and understand what visitors are up to in their web sites since websites first appeared. From basic tracking counters, to very sophisticated analytical tools like Google Analytics which can deliver very detailed data.
Analyzing visitor behavior is very important for a successful digital marketing and content strategy, not just because it enables you to understand what visitors are doing so you can improve your results, but testing also confirms that past consumer behaviour is the best way to predict future behaviour. More reliable, in fact, than knowing consumer demographics.
Although being able to see key data such as how many visitors are visiting your site, which pages they are landing on and leaving from, how long they are staying on your website for, keywords searched, page views, referring websites, etc …, is extremely important, wouldn’t it also be great to know exactly what users are reading, where on your site they are staying the longest for, what hyperlinks they are clicking on, what areas of your page they are pausing to read more about, and more?
Fortunately, heatmap technology makes this easy. Website heat maps can be used to analyze areas on a website page most frequently scanned by web visitors. Web heatmaps can also be integrated with other forms of web analytic software and session replay software.
If you own a WordPress website or blog, then you can easily add heat map tracking and session replays to your arsenal of key site analysis tools with a simple to use and very inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software application that is compatible with WordPress and that visually records your web site visitors’ entire session and creates instant heat maps that show exactly where they click and where they scroll throughout your web site.
HeatMapTracker application also lets you look over the shoulders of every person who comes to your site.
Go here to learn more about this script: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more accurately you know how your visitors are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully engaging with your website, such as confusing navigation layouts, or disruptive banner ads. As a website owner, you can encourage your visitors to perform certain actions, such as opting into a newsletter or clicking on certain links.
Although Google Analytics has its overlay feature that can show you which links on a web page visitors are clicking, a heatmap will also display any clicks that visitors are making on your site, whether these are links or not. This is a significant difference because if a heat map analysis reveals that visitors are clicking on a graphic element that they think is a link, but happens to not be a hyperlinked image, you can quickly repair this by linking the image to the page your users are trying to get to, or let your users know that the image is just a visual element.
In short, heat maps are one of the best methods to test the design of your site, assess how readable your site is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track visitor behavior on your web site:
Monitor Everything Visitors Are Doing On Your Web Pages
The software captures every visitor movement on your web site, enabling you to monitor all which buttons and links are being clicked, eye-tracking and scrolls.
Full Control With No Restrictions
The application is self-hosted, giving you unlimited recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-time investment to own the HeatMapTracker script, which then entitles you to receive unlimited application upgrades and new features for life.
Some additional benefits of the Heat Map Tracker software include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your website, you can uncover issues preventing users from progressing to the end of your sales funnel and reach your site benchmarks.
- Stop Guessing Visitor Behavior: The screen video playbacks of your users’ browser sessions reveal precisely what takes place on your web pages. Heat Maps let you know exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they browse in a particular area, how far they navigate down your content and more! No more guesses or assuming wrongly … just factual intel of what goes on when visitors visit your site.
- Increase User Engagement: HeatMapTracker helps you increase user interaction with your site, which improves online sales and conversions. There are many ways to do this and we go over some of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker provides many features for WordPress users. Here are just a few of these:
- Quick and easy to install and set up. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your site visitors spend more time view and monitor how far down the page your users scroll as a measure of how long your content can keep them engaged. HeatMap Tracker lets you analyze every single visitor action to help you understand how visitors interact with your website or some pages on the site.
- Unlimited session screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can capture visitors on your pages for a few days, a few weeks, a month, or more!
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats lets you see how many total visitors, tracked pages and all sessions HeatMapTracker has recorded for all projects. You can quickly view the top pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on pages that users are more interested in. You can also analyze regional demographic data of all visitors and learn where they are coming from.
Additional features:
The chart below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials and comments users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your results:
- Learn what’s working (i.e. where visitors are clicking) and what doesn’t work (where people are not going to). For example, are users watching your videos? Are they clicking on images thinking that these are links to somewhere else?
- Get ideas on how to optimize your landing pages, signup forms, subscriptions, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Creating “above the fold” experiments to improve your landing page’s “first impression”, or maximize the impact of the home page’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify whether an element on your page could be inserted, rearranged, or deleted.
- Create “before” and “after” comparison reports for online marketing services.
- Test whether users tend to click on images versus buttons vs text links, and how specific user segments interact within your website.
- Investigate potential website security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a highly respected online marketer with a solid reputation for delivering robust product quality and product support. The members area contains video tutorials for installing and setting up the software.
Software Pricing
Heat Map Tracker is available in three different editions:
- Basic (Single) License – Use on 1 site. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to ten domains. Cost = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heat maps, session replays, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency license allows you to install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web development agencies. Price = $497.00 One-time.
Please Note: Pricing for Heat Map Tracker can vary, depending on whether there are any promotions or limited-time special offers. Presently, the software retails for the pricing shown above. This may not be the actual pricing charged by the plugin seller when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current price:
Additional Software Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services such as Google Analytics can provide you with very useful information on things such as the number of people coming to your site, how they found it and what they do during their visits. However, to truly gain a real-time understanding into how your web site and your content is being used by your visitors to interact with your digital presence, then a heatmap analytics software application can be extremely practical.
We recommend that you consider buying a copy of Heat Map Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, engagement and to increase your online sales.
For full details, visit the software website: HeatMap Tracker – Real-Time ClickTracking And Heat Map Tracking Plugin
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