Being able to understand the behavior of visitors on your website is most important to the success of your business online.
The adage ”you can’t manage what you can’t measure” is as true in the digital economy as ever. If you don’t know what is going on on your web site, then how would you know what areas need improving?
Website users have looked for accurate methods to track and understand visitor behavior since web sites were first developed. From simple tracking counters, to sophisticated statistical tracking software like Google Analytics that can capture an incredible level of key measurements.
Learning about visitor behavior is important for the success of your website, not just because it allows you to understand what visitors are doing so you can improve your results, but research also shows that previous visitor behavior is the most reliable predictor of future behavior. It’s a better indicator, in fact, than knowing consumer demographics.
While being able to analyze valuable details such as how many unique visitors are coming to your web site, what pages they are entering and exiting, how long they are staying on your site for, keywords searched, average page views, referring sites, and so on, is extremely important, wouldn’t it also be fantastic to be able to track precisely what users are clicking on, where they are visiting the longest for, which hyperlinks they are clicking on, which areas of your content they are reading, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Web heat maps are used for displaying areas on a web site page most frequently scanned by web visitors. Web heatmaps are also often integrated with other forms of web analytic software and session replay software.
If you own a WordPress-powered web site, then you can easily add heat map tracking and recorded user session replays to your collection of essential web site analysis tools using a simple to use and very inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software script that is compatible with WordPress (and other CMS applications) and that lets you visually track your web site visitors’ entire session and creates instant heat maps showing precisely where they click and where they are scrolling throughout your site.
HeatMapTracker analytics tool enables you to see your website from your visitor’s unique point of view.
More info: Heat Map Tracker
Benefits
The better you know how your users interact with your web site, the more you can improve your website’s user experience. Imagine knowing the exact barriers that are preventing your readers from fully engaging with your site, like confusing navigation elements, or distracting ads. As a site owner, you can help your users to perform certain actions, such as opting into your newsletter or click on certain links.
Although Google Analytics has its overlay feature that can show you what links on your page are being clicked, a heat map will also reveal any clicks that visitors make on your page, whether these are links or not. This is important because if a heat map analysis helps you discover that visitors are clicking on a graphic element that they imagine to be a link, but happens to not be a hyperlinked image, you could quickly fix this by linking the image to the page your users are trying to get to, or make it clear to your visitors that the image is just a design element.
In short, heat maps can be one of the best methods to test your site design, see how navigatable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track user behavior on your web site:
Capture Everything Users Do On Your Site
HeatMap Tracker captures every browsing session on your site, allowing you to see all clicks, eye-tracking and page scrolls.
Complete Control Without Limitations
The software is self-hosted, giving you unlimited session recordings and pageviews.
Lifetime Updates And Enhancements
There is a one-time investment to purchase the script, which entitles you to receive free upgrades and all future enhancements.
Some additional benefits include:
- Improve Your Marketing Efforts: By seeing how visitors experience your site, you can spot challenges that prevent visitors from progressing to the end of your sales funnel and correct these.
- No More Guessing User Behavior: The video playbacks of your users’ sessions reveal exactly what is happening on your web pages. Heatmaps let you know exactly which links and buttons users click on, where they are drawn to most on your site, how long they hover in a specific area, how far and quickly they scroll down your content and more! No more guesses or assuming wrongly … just real metrics of what goes on when visitors land on your site.
- Increase User Engagement: Heat Map Tracker helps you increase visitor engagement with your site, which increases sales and conversions. There are many ways to achieve this and we’ll discuss a few of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker offers many features for site owners. Here are just some of these:
- Quick and easy to install and configure. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your site visitors spend more time view and monitor how far down the page your users read down to as an indicator of the length of time your website and/or sales copy can keep them interested. HeatMap Tracker lets you study each and every visitor session to see how visitors interact with your site or certain pages on the site.
- Unlimited visitor screen captures and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can spy on user sessions on your pages for a few days, one week, one month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can quickly see the top pages your visitors are moving towards and how they interact with each page’s content, allowing you to spend more time on pages that users are more interested in. You can also view regional demographic data of your visitors and see which part of the world they are coming from.
Additional software features:
The image below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are just some testimonials and comments customers have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your results:
- Learn what works (i.e. where visitors are clicking) and what’s not working (where visitors aren’t going to). For example, are users watching your videos? Are they clicking on graphic elements assuming that these may be links to somewhere else?
- Get ideas on ways to improve your landing pages, sign up forms, shopping cart, navigation, etc.
- Get practical information on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- conduct “above the fold” testing to improve your website’s visitor impact, or optimize the impact of the website’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify if an element on the page should be inserted, edited, or deleted.
- Produce “before” and “after” case studies for web-related services.
- Compare whether users prefer to click on images vs buttons versus text links, and how specific user segments engage with your site.
- Confirm confirmed website security threats and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering reliable products and customer support. The member download area contains video instructions for installing and setting up the software.
Product Price
Heat Map Tracker comes in three editions:
- Basic (Single) License – Single domain only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to 10 websites. Price = $297.00 One-time.
- White-Label Branding) License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser session replays, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital agencies. Cost = $497.00 One-time.
Please Note: The cost of purchasing the HeatMap Tracker software depends on whether there are any promotions or limited-time specials being offered. When we last checked, the product sells for the amounts shown above. This may not be the actual pricing charged by the plugin developer when you visit the product site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services like Google Analytics provide very useful information on things such as the number of people finding your site, how they are finding it and what they do during their visits. However, if you want to really gain an understanding into how your web site and your content is being used by your visitors to interact with your business online, then a heat map analytics application can be very practical.
We recommend purchasing a copy of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to generate more sales of your products or services.
For full details, check out the software here: HeatMapTracker – Real-Time Click-Tracking And HeatMap Tracking Software
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