The ability to track and see visitor behavior is absolutely vital to the success of your business online.
The business adage ”you can’t manage what you can’t measure” is as true today as it has ever been. If you don’t know what is happening on your web site, then how can you know what aspects of your web site can be improved?
People have been looking for smart methods to track and understand what is happening since web sites first appeared. From basic counters that track the number of visitors, to sophisticated and powerful statistical tracking tools like Google Analytics that record and let you see incredibly fine data.
Knowing visitor behaviour is very important for a successful digital business, not just because it enables you to understand what visitors are doing so you can improve your results, but testing also confirms that past user behavior is the best way to predict future behavior. Better, in fact, than knowing demographics.
While the ability to see key information like how many unique visitors are checking out your site, which pages they are coming and leaving from, how long they are remaining on your site for, what terms people are searching for, average page views, referring web sites, and so on, is extremely essential, wouldn’t it be excellent to know precisely what users are clicking on, where on your site they are navigating through for the longest periods, which hyperlinks they are clicking on, which parts of your content visitors are browsing, and more?
Fortunately, heatmap technology makes this easy. Website heatmaps are used to help locate areas of a website page that online visitors scan most frequently. Web heat maps can also be integrated with other forms of statistical software and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking with video session replays to your business tool box using an easy-to-install and very inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software program that works with WordPress and that lets you visually track your website visitors’ movements and creates instant heat maps that show where users are clicking and where they scroll on your site content.
The HeatMapTracker application lets you look over the shoulders of everyone who visits your site.
For more details, visit the script site here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The better you know how your readers interact with your site, the more you can improve your site’s user experience. Imagine knowing the specific challenges that are preventing your readers from fully engaging with your website, like unclear navigation elements, or disruptive adverts. As the website owner, you can guide your readers to complete certain actions, such as join a newsletter or click on certain links or buttons.
Although Google Analytics has an overlay feature which can show you what links on a page users are clicking, a heatmap will display any clicks that users are making on your page, regardless of whether they are actual links or not. This is important because if a heat map report reveals that readers are clicking on a graphic element that they suppose to be a link, but turns out not to be a link, you could quickly fix this by linking the image to the destination your visitors are trying to get to, or let your readers know that the image is just a visual element.
Heat maps, therefore, can be one of the best ways to test your site design, measure how readable your content is and improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to track visitor behaviour on your website:
Observe Everything Users Are Doing On Your Web Site
Heat Map Tracker lets you record every browsing session on your site, allowing you to see all which links and buttons are being clicked, eye-tracking and scrolls.
Complete Control With No Restrictions
The software is self-hosted, giving you unlimited session recording and playbacks.
Unlimited Updates And Enhancements
There is a one-time cost to own the application, which entitles you to receive free upgrades and future enhancements.
Some additional benefits of the software include the following:
- Improve User Experience: By seeing how visitors experience your web pages, you can spot difficulties preventing visitors from taking desired actions and improve your sales process.
- No More Guessing Visitor Behavior: The video recordings of your users’ browsing sessions reveal exactly what is taking place on your web pages. Click overlays let you see exactly which links and buttons users click on, where they are drawn to most on your site, how long they stay in a particular location, how far and quickly they travel down your pages and more! No more guessing or making wrong assumptions … just real information of what takes place when visitors move around your website.
- Increase Online Sales: Heat Map Tracker helps you improve visitor interaction with your business, which increases your sales and conversions. There are a number of ways to do this and we’ll go over several of these in the “Tips” section later in this review.
Features
HeatMap Tracker provides many features for WordPress users. Here are just a few of these:
- Quick and easy to install and implement. Ready to go in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors look at and monitor how far down your product pages your visitors read down to as a measure of the length of time your site can retain their attention. HeatMapTracker lets you study every single user session to see how visitors are interacting with your website or specific pages on your site.
- Unlimited session recording and session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can measure user sessions on your site for a few days, a few weeks, a month, or more!
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and total sessions Heat Map Tracker has recorded for all projects. You can quickly see which pages your visitors are moving towards and how they interact with the content on each page, allowing you to invest more time on improving pages that visitors care about. You can also analyze regional demographic data of your visitors and see which part of the world they are coming from.
Additional features:
The chart below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials and comments customers have submitted regarding the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use HeatMapTracker on your website to improve your results:
- Understand what’s working (i.e. where people click) and what’s not working (where visitors are not clicking). For example, are users watching your videos? Are they clicking on graphic elements thinking that they link to another destination?
- Get useful information on how to optimize your landing pages, signup forms, shopping cart, screen resolution, etc.
- Get actionable data on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Create “above the fold” experimentation to improve your home page’s visitor impact, or optimize the impact of your landing page’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify if any content section should be inserted, reworked, or deleted.
- Create “before” and “after” case studies for online marketing services.
- Analyze if visitors prefer to click images versus buttons vs text links, and how specific user segments interact within your website.
- Review suspected website security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for providing great products and customer support. The members area contains video instructions for installing and configuring the software.
Software Price
HeatMapTracker is available in 3 versions:
- Basic (Single) License – Installs on one site. Price = $197.00 Single Payment.
- Professional (Multiple) License – Licensed for up to 10 websites. Cost = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, browser session replays, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency edition allows you to install the software on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web development service providers. Cost = $497.00 One-off payment.
Note: Price details for this product can vary, depending on whether there are any promotions or limited-time special offers. Presently, the software is selling for the pricing shown above. This may or may not be the actual price charged by the plugin author when you visit the site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services such as Google Analytics can provide important data on things such as how many people are landing on your site, how they found it and what they are doing whilst visiting your web pages. However, if you want to really gain a deep understanding into how your web site and your content is being used by your visitors to connect with your business online, then a heatmap analytics software tool can be extremely useful.
We recommend buying a copy of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and for increasing your sales.
For more information, visit the software website here: HeatMapTracker – Live ClickTracking And HeatMap Tracking Plugin
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