The ability to track, monitor and understand visitor behavior is absolutely vital to your online success.
The old adage “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is going on on your website, how would you know what needs to be improved?
Business owners have been looking for ways to track and analyze user behavior since web sites were first developed. From simple counters that track how many people have viewed your web page, to powerful statistical tracking tools like Google Analytics that deliver very granular key data.
Knowing visitor behaviour is vitally important for the success of your digital business, not just because it allows you to understand what visitors are doing so you can better your performance, but research also shows that previous consumer behavior is the most reliable indicator of future behavior. Better, in fact, than knowing user demographics.
Although being able to view valuable reports like the number of visitors are visiting your website, what pages they are entering and exiting, how long they are remaining on your website for, what terms are being searched for, average page views, referring sites, and so on, is extremely essential, wouldn’t it be excellent to be able to know precisely what users are clicking on, where on your site they are visiting the longest time on, which hyperlinks they are clicking on, which areas of your page visitors are mostly interested in, and more?
Fortunately, heat map technology makes this possible. Web heat maps have been used to monitor areas on a website page most frequently scanned by visitors. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay tools.
If you own a WordPress website or blog, then it’s easy to add heat map tracking and recorded user session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software program that works with WordPress (and other programs) and that visually tracks your website users’ entire journey and creates instant heat maps showing exactly where they are clicking and where they are scrolling on your web site.
HeatMapTracker application allows you to capture every move your users make.
For more details go here: HeatMapTracker
Benefits
The better you know how your users are engaging with your site, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that are preventing your readers from fully engaging with your site, such as confusing navigation elements, or disruptive adverts. As the site owner, you can help your site visitors to complete certain actions, such as signing up to a newsletter or clicking on certain links.
Although Google Analytics has its overlay feature which can show you what links on your page are being clicked, a heatmap will show you any clicks that visitors are making on your site, regardless of whether they are links or not. This is important because if a heatmap report reveals that users are clicking on a graphic element that they think is a link, but is actually not a link, you could easily change this by adding a link to the image, or let your readers know that the image is not a link.
In short, heatmaps are one of the most useful methods to test your site design, see how readable your site is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track visitor behavior on your web site:
See Everything Visitors Do On Your Website
HeatMapTracker lets you record every user browsing session on your web site, enabling you to view all links and buttons clicked, eye-tracking and page scrolling.
Full Control With No Restrictions
The application is self-hosted, giving you unrestricted session recordings and pageviews.
Free Upgrades & Enhancements
There is a one-off cost to buy the script, after which you are then entitled to receive unlimited updates and future enhancements.
Additional application benefits include the following:
- Improve User Experience: By seeing how visitors navigate your site, you can discover difficulties that prevent users from progressing to the end of your sales funnel and correct these.
- No More Guessing User Behaviour: The screen video recordings of your visitors’ browsing sessions let you observe exactly what takes place on your web site. Heat Maps let you know exactly which elements visitors click on, which areas they are drawn to most on your website, how long they browse on a specific spot, how fast they travel down your pages and more! No more guesses or assuming wrongly … just pure evidence of what takes place when visitors come to your website.
- Increase Visitor Engagement: HeatMap Tracker helps you improve visitor engagement with your site, which creates better online sales and conversions. There are many ways to do this and we present a number of these in the “Tips” section later in this review.
Software Features
HeatMapTracker includes many great features for web site owners. Here are just some of these:
- Fast and simple to install and implement. Ready to go in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors spend more time on and measure how far down the page your visitors scroll as a measure of the length of time your site or content can keep them engaged. HeatMap Tracker lets you study every single user experience to see how they interact with your site or particular pages on your site.
- Unlimited visitor recording and visitor session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMap Tracker you can record visitor sessions on your site for 1 day, a week or two, a month, or even more!
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and all sessions the heat map analytics software has recorded for each project. You can easily see which pages your visitors are moving towards and how they interact with the content on each page, allowing you to invest more time on pages that your users are more interested in. You can also review regional demographics of your visitors and discover which part of the world they are coming from.
Additional features:
The chart below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials that users have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:
- Understand what’s working (i.e. where users click) and what doesn’t work (where visitors are not clicking). For example, are visitors engaging with your videos? Are they clicking on images assuming that these may be linking to somewhere else?
- Get useful data on ways to refine your landing pages, signup forms, memberships, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Conducting “above the fold” experiments to improve your landing page’s “first impression”, or optimize the impact of your site’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify if an element on the page could be added, redesigned, or taken out.
- Create “before” and “after” comparison reports for web-related services.
- Analyze if visitors tend to click on images versus buttons versus text links, and how particular user segments interact with your web site.
- Analyze suspected site security issues or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering robust product quality and support. The members area contains video instructions for installing and configuring the software.
Software Price
HeatMap Tracker is available in three versions:
- Basic License – Single license only. Price = $197.00 One-time.
- Professional License – Installs on up to 10 domains. Cost = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser session recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition lets you install the software on as many sites as you need, create client accounts, and set up automated PayPal invoices to clients, making it ideal for digital agencies. Price = $497.00 One-off payment.
Note: Pricing details of this product can vary, depending on whether there are any promotions or limited-time special offers. The pricing shown above was current at the time this review was published. This may not be the actual pricing charged by the product author when you visit the site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services like Google Analytics provide good information on things such as how many people are coming to your site, how they found it and what they are doing whilst on your web pages. However, if you want to really gain deeper insights into how your site and its content is helping your visitors to engage with your business online, then a heatmap analytics tool can be very practical.
We recommend buying a copy of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your site’s user-experience, engagement and for increasing your online sales.
For complete details, visit the software website: Heat Map Tracker – Live ClickTracking & Heat Map Tracking Software
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