Being able to track and see the behavior of visitors and users on your website or blog is most important to your online success.
The old management adage ”you can’t manage what you can’t measure” is as important in the digital age as it has ever been. If you don’t know what is happening on your site, then how would you get better online results?
Businesses have been searching for accurate tools to track and analyze what is happening since websites were first invented. From simple tracking counters, to very powerful and sophisticated analytical tools like Google Analytics and other applications that can record and display very rich metrics.
Tracking visitor behaviour is important for a successful marketing strategy, not only because it enables you to understand what visitors are doing so you can better your results, but testing also shows that previous user behaviour is the best predictor of future behaviour. It’s a better indicator, in fact, than visitor demographics.
Although being able to monitor key details like how many web users are checking out your site, which pages they are coming and leaving from, how long they are remaining on your site for, keyword searches, unique page views, referring pages, etc …, is vitally essential, wouldn’t it also be useful to track exactly what users are reading, where on your site they are staying the longest for, what hyperlinks they are clicking on, what parts of your content visitors are reading, and so on?
Fortunately, heatmap technology makes this possible. Web heatmaps can be used to display areas on a website page that visitors scan most frequently. Web heatmaps are also often used alongside other forms of statistical software and session replay software.
If you own a WordPress website, then it’s easy to add heatmap tracking and recorded visitor session replays to your collection of essential online analysis tools using a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other applications) and that lets you visually track your website visitors’ entire session and creates live heatmaps that show precisely where users are clicking and where they are scrolling on your web pages.
HeatMapTracker software lets you see your site from your visitor’s unique point of view.
Learn more about the software here: HeatMapTracker
Benefits
The more accurate data you have about how your visitors interact with your web pages, the more you can improve your website’s user experience. Imagine knowing the exact obstacles that prevent your readers from fully engaging with your site, such as confusing navigation elements, or distracting ads. As the site owner, you can encourage your visitors to complete certain actions, such as joining a newsletter or clicking on certain links or buttons.
While Google Analytics has its overlay feature that can give you an idea of what links on a web page are being clicked, a heatmap will reveal any clicks that users make on your site, whether they are links or not. This is an important difference because if a heatmap analysis reveals that users are clicking on a graphic element that they suppose to be a link, but is actually not a hyperlinked image, you would be able to quickly fix this by linking the image to the destination your readers are trying to get to, or let your visitors know that the image is just a graphic.
Heatmaps, therefore, can be one of the most useful methods to test your site design, measure how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track visitor behaviour on your web site:
Monitor Everything Users Do On Your Web Site
HeatMapTracker records every visitor movement on your site, allowing you to record all which buttons and links are being clicked, eye-tracking and scrolls.
Full Control Without Limitations
The script is self-hosted, giving you unrestricted recordings and playbacks.
Unlimited Updates And Enhancements
There is a one-off investment to buy the script, after which you are then entitled to receive unlimited updates and future enhancements.
Additional benefits of the HeatMap Tracker software include the following:
- Improve Your Marketing Efforts: By seeing how visitors use your site, you can uncover issues that prevent users from taking desired actions and correct these.
- Stop Guessing Visitor Behaviour: The video recordings of your visitors’ browsing sessions reveal precisely what takes place on your web site. Heat Maps let you see exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they choose to stay in a particular area, how far and quickly they travel down your site and more! No more guessing or assuming wrongly … just pure intel of what goes on when people navigate around your web site.
- Increase Online Sales: Heat Map Tracker helps you improve user interaction with your business, which creates better sales and conversions. There are a number of ways to do this and we list some of these in the “Tips” section further below.
Features
HeatMap Tracker offers many features for site owners. Here are just some of these:
- Quick and easy to install and implement. Ready to go in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors spend more time reading and measure how far down your page your visitors scroll down to as a measure of the length of time your web copy can keep them interested. The software lets you analyze every single visitor session to see how visitors are interacting with your website or some pages on your web site.
- Unlimited session screen captures and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMap Tracker you can capture user sessions on your site for a few days, a couple of weeks, a month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and all recorded visitor sessions HeatMapTracker has recorded for each project. You can easily see which pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to invest more time on improving content that visitors care about. You can also view regional demographic data of all visitors and learn which part of the world they are coming from.
Additional software features:
The table below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials customers have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your business:
- Learn what works (i.e. where people click) and what doesn’t work (where people are not clicking). For example, are users watching your videos? Are they clicking on graphic elements assuming that they may link to another destination?
- Get practical data on ways to refine your landing pages, sign up forms, memberships, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Create “above the fold” experimentation to improve your website’s “first impression”, or optimize the impact of your website’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if any new content needs to be added, rearranged, or removed.
- Produce “before” and “after” comparison reports for digital marketing services.
- Analyze whether users tend to click on images vs buttons vs text links, and how particular user segments interact with your web site.
- Review potential site security problems or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a highly respected internet marketer with a solid reputation for providing robust products and product support. The member download area includes video instructions for installing and configuring the software.
Software Pricing
HeatMap Tracker is available in 3 versions:
- Basic License – Licensed for one site. Price = $197.00 Single Payment.
- Professional (Multiple) License – Use on up to 10 domains. Cost = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser recording, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency edition allows you to install the plugin on as many sites as you like, create client sub-accounts, and set up automated PayPal client invoices, making it ideal for digital agencies. Cost = $497.00 One-off payment.
Please Note: The cost to purchase this product can vary, depending on whether there are any promotions or limited-time special offers. Currently, the plugin sells for the pricing shown above. This may or may not be the actual pricing set by the software seller when you visit the plugin website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services such as Google Analytics can provide important information on things such as how many people are coming to your site, how they find it and what they do whilst on your site. However, if you want to truly gain an insight into how your website and its content is helping your visitors to interact with your business online, then a heat map analytics software tool can be extremely practical.
We recommend buying a license of HeatMap Tracker if you need live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, visitor engagement and to increase sales of your products or services.
To learn more, check out the software here: Heat Map Tracker – Real-Time ClickTracking & Heat Map Tracking Software
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