Being able to track visitor behavior is absolutely important to the success of your digital business.
The management saying “if you can’t measure it, you can’t manage it” is as true in the digital economy as always. If you don’t know what is going on on your website, then how will you improve your online results?
People have been searching for ways to track and analyze what users are doing on their web pages since websites were first introduced. From basic tracking counters, to very powerful analytical software like Google Analytics and other applications that can track and display detailed key information.
Analyzing user behaviour is very important for a successful digital presence, not just because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that past consumer behavior is the most reliable way to predict future behavior. Better, in fact, than visitor demographics.
Although the ability to view statistical metrics like the number of unique web users are coming to your website, which pages they are coming and leaving from, how long they are staying on your site for, what keywords are being searched for, unique page views, referring pages, etc …, is highly important, wouldn’t it be great to know precisely what users are clicking on, where on your site they are visiting the longest for, what links they are clicking on, what parts of the site visitors are most intrigued about, and more?
Fortunately, heat map tracking technology makes this easy and possible. Web heat maps have been used to locate areas in a web page most frequently scanned by visitors. Web heat maps are also often used alongside other forms of web analytic software and session replay software technologies.
If you use WordPress, then you can easily add heatmap tracking with session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software tool that works with WordPress and that lets you visually track your website visitors’ movements and creates instant heat maps showing precisely where they click and where they scroll on your web site.
The HeatMapTracker software enables you to look over the shoulders of everyone who visits your site.
Learn more about the software here: HeatMap Tracker
Benefits
The more accurately you know how your users are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the specific issues that have been preventing your visitors from fully benefiting from your site, like unclear navigation layouts, or distracting banner ads. As the site owner, you can encourage your users to perform certain actions, such as signing up to your newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature which can give you an idea of what links on a page are being clicked, a heat map will also reveal any clicks that visitors make on your site, regardless of whether these are links or not. This is a significant difference because if a heat map report helps you discover that users are clicking on a graphic element that they think is a link, but turns out not to be a hyperlinked image, you could quickly fix this by adding a link to the image, or make it crystal clear to your users that the image is not linked.
In short, heat maps can be one of the most useful ways to test the design of your site, measure how navigatable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to monitor visitor behavior on your web site:
Record Everything Users Are Doing On Your Website
HeatMap Tracker lets you record every user browsing movement on your web site, enabling you to observe all which links and buttons are being clicked, eye-tracking and page scrolling.
Full Control Without Limitations
The script allows you to self-host the technology, giving you unlimited session recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-off investment to buy the script, after which you are then entitled to receive lifetime upgrades and enhancements.
Some additional benefits include:
- Improve Your Marketing Efforts: By seeing how visitors use your website, you can spot obstacles preventing visitors from progressing to the end of your sales funnel and reach your site benchmarks.
- Stop Guessing User Behavior: The video playbacks of your users’ sessions reveal exactly what is happening on your web pages. Screen overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they choose to stay in a particular location, how fast they travel down your pages and more! No more guesses or making wrong assumptions … just real information of what takes place when people visit your web site.
- Increase User Engagement: HeatMapTracker lets you increase user engagement with your business, which improves sales and conversion rates. There are many ways to do this and we’ll list several of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker offers many features for WordPress users. Here are just a few of these:
- Fast and simple to install and configure. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors look at and monitor how far down your page your visitors scroll down to as an indicator of how long your web copy can engage them for. HeatMapTracker lets you study each and every visitor experience to help you understand how visitors are interacting with your website or certain pages on your website.
- Unlimited visitor recording and user session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can measure users on your site for a few days, a week or two, a month, or more!
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view how many total visitors, tracked pages and all recorded user sessions Heat Map Tracker has recorded for all projects. You can easily view the top pages your visitors are moving towards and how they interact with each page’s content, allowing you to spend more time on the content that your visitors are more interested in. You can also view regional location data of all visitors and see which part of the world they are visiting from.
Additional software features:
The table below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials that customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your results:
- Discover what works (i.e. where users are clicking) and what doesn’t work (where visitors are not clicking). For example, are users watching your videos? Are they clicking on images thinking that they link to somewhere else?
- Get ideas on ways to refine your landing pages, sign-up forms, checkout processes, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- conduct “above the fold” experimentation to improve your website’s “first impression”, or maximize the impact of your landing page’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether a page element should be added, rearranged, or taken out.
- Produce “before” and “after” comparison reports for online marketing services.
- Test if visitors prefer to click on images vs buttons versus text links, and how specific user segments interact within your site.
- Diagnose confirmed website security threats and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering reliable product quality and product support. The members area contains video instructions for installing and setting up the software.
Software Pricing
HeatMap Tracker is available in 3 different versions:
- Basic License – Allows you to use on 1 website. Cost = $197.00 One-time.
- Professional (Multiple) License – Licensed for up to 10 sites. Cost = $297.00 One-off payment.
- Agency License – In addition to all of the features available in the Basic & Professional editions (click tracking, heat maps, browser session replays, unlimited recording / page views, free updates and enhancements and professional support), the Agency license allows you to install the software on as many sites as you want, create client accounts, and set up automated PayPal client invoices, making it ideal for digital marketing agencies. Cost = $497.00 Single Payment.
Please Note: Current pricing for HeatMapTracker can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the software sells for the amounts shown above. This may or may not be the actual price charged by the software author when you visit the product site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services like Google Analytics provide important metrics on things such as how many people are arriving on your website, how they found it and what they do during their visits. However, to really gain a real-time understanding into how your web site and its content is being used by your visitors to engage with your digital presence, then a heat map analytics service can be a great way to do so.
We recommend that you consider purchasing a copy of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your user-experience, visitor engagement and to increase your web sales.
For complete details, check out the software here: HeatMap Tracker – Real-Time ClickTracking & HeatMap Tracker
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