The ability to track and monitor the behavior of visitors on your site is absolutely vital to your online success.
The old management adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as ever. If you don’t know what is happening on your website, how will you know what needs to be improved?
People have looked for practical methods to track and understand visitor behaviour since web sites were first introduced. From simple tracking counters, to sophisticated and powerful statistical tracking software like Google Analytics that can track detailed key information.
Measuring visitor behavior is very important for the success of your web site, not just because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that previous visitor behaviour is the most reliable indicator of future behaviour. More reliable, in fact, than demographics.
Although the ability to understand key metrics like the number of unique web visitors are coming to your website, which pages they are landing on and leaving from, how long they are remaining on your site for, which keywords people are searching for, page views, referring web sites, etc …, is extremely useful, wouldn’t it also be useful to be able to know precisely what visitors are clicking on, where on your pages they are staying the longest period on, what hyperlinks they are clicking on, what parts of your page they are browsing, and so on?
Fortunately, heatmap tracking technology makes this easy. Website heatmaps have been used to pinpoint areas on a web site page that visitors scan most frequently. Web heat maps are also often used alongside other forms of stat tracking applications and session replay software technologies.
If you own a WordPress web site, then you can easily add heat map tracking and recorded user session replays to your arsenal of essential website analysis tools with an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress and that visually records your web site users’ every movement and generates live heat maps showing where users are clicking and where they are scrolling on your pages.
The HeatMapTracker software allows you to track every click your users make.
To learn more about this software go here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors engage with your web site, the more you can improve your website’s user experience. Imagine knowing the exact issues that are preventing your users from fully benefiting from your website, like unclear navigation layouts, or distracting banner ads. As a site owner, you can guide your readers to perform certain actions, such as joining a newsletter or click on specific links or buttons.
Although Google Analytics has its overlay feature that can give you an idea of which links on your page are being clicked, a heat map can show you any clicks that visitors make on your page, whether these are links or not. This is an important difference because if a heat map report helps you discover that visitors are clicking on an image that they think is a link, but happens to not be a hyperlinked image, you can quickly fix this by linking the image to the destination your visitors are trying to get to, or let your visitors know that the image is just a graphic.
Heatmaps, therefore, can be one of the most useful methods to test the design of your site, see how navigatable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor visitor behaviour on your site:
Capture Everything Visitors Are Doing On Your Website
Heat Map Tracker creates a video of every user browsing session on your site, allowing you to capture all which page elements are being clicked, eye-tracking and page scrolling.
Complete Control With No Limitations
The script allows you to self-host the technology, giving you unlimited recordings and playbacks.
Lifetime Upgrades & Enhancements
There is a one-off investment to buy the software, after which you are then entitled to receive lifetime upgrades and future enhancements.
Some additional benefits of the application include the following:
- Improve Site Usability: By seeing how visitors use your website, you can uncover difficulties that prevent users from progressing to the end of your sales funnel and reach your site goals.
- Stop Guessing About Visitor Behaviour: The video recordings of your users’ browsing sessions let you see precisely what is happening on your site. Click overlays let you see exactly which links and buttons users click on, where they are drawn to most on your site, how long they hover on a particular section, how fast they travel down your site and more! No more guessing or hoping … just real evidence of what takes place when users come to your site.
- Increase Visitor Engagement: HeatMap Tracker helps you improve user engagement with your site, which increases your online sales and conversions. There are a number of ways to achieve this and we’ll discuss a number of these in the “Tips” section later in this review.
Features
Heat Map Tracker provides many great features for web site owners. Here are just a few of these:
- Fast and simple to install and set up. Ready to go in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and monitor how far down your product pages your visitors read down to as a benchmark of how long your site or content can keep them engaged. HeatMapTracker lets you study every single visitor experience to see how they are interacting with your site or specific pages on the web site.
- Unlimited visitor screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With Heat Map Tracker you can capture visitors on your pages for a day, a week or two, a month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and all recorded sessions the heat map analytics software has recorded for each project. You can easily see which pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on pages that visitors are more interested in. You can also access regional demographics of all visitors and see where they are coming from.
Additional software features:
The chart below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials and feedback that plugin users have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your business:
- Discover what works (i.e. where visitors click) and what doesn’t work (where visitors are not clicking). For example, are users engaging with your videos? Are they clicking on images assuming that they are links to another area of your site?
- Get ideas on how to optimize your landing pages, sign-up forms, subscriptions, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- conduct “above the fold” tests to improve your home page’s “first impression”, or optimize the impact of the site’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether any content needs to be included, rearranged, or deleted.
- Create “before” and “after” case studies for web services.
- Analyze if visitors tend to click images versus buttons versus text links, and how particular user segments interact within your web site.
- Analyze confirmed website security and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering robust product quality and support. The member download area includes video tutorials for installing and setting up the software.
Product Licensing Pricing
Heat Map Tracker is available in 3 versions:
- Basic License – Installs on 1 domain. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to ten sites. Price = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser replays, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition allows you to install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for digital agencies. Price = $497.00 One-off payment.
Please Note: The price of the Heat Map Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing at the time this content was written. This may not be the actual pricing charged by the plugin developer when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services like Google Analytics can provide you with great metrics on things such as how many people are landing on your pages, how they found it and what they are doing whilst visiting your web site. However, to truly gain a deep understanding into how your website and your content is helping your visitors to interact with your business online, then a heatmap analytics software application can be very useful.
We recommend purchasing a license of Heat Map Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your website’s user-experience, visitor engagement and for generating more sales of your products or services.
For complete details, check out the software here: HeatMapTracker – Live Click-Tracking & Heat Map Tracking Plugin
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