Being able to track, monitor and view the behavior of visitors and users on your website is absolutely vital to your online success.
The old adage “if you can’t measure it, you can’t manage it” is as important today as it has ever been. If you don’t know what is going on on your web site, how can you get better online results?
Website users have been searching for accurate tools to track and analyze what users are going to do on their web pages since web sites first appeared. From simple counters that track visitor numbers, to very powerful analytical tools like Google Analytics that can deliver granular key metrics.
Learning about user behavior is vitally important for the success of your business, not only because it enables you to understand what visitors are doing so you can better your performance, but research also shows that previous user behavior is the most reliable predictor of future behavior. It’s an even more more reliable predictor in fact, than knowing visitor demographics.
Although the ability to see statistical reports like how many visitors are exploring your web site, which pages they are arriving on and departing from, how long they are remaining on your website for, keyword searches, page views, referring websites, and so on, is vitally important, wouldn’t it be useful to be able to track exactly what users are doing, where on your site they are navigating through for the longest time, which links they are clicking on, what areas of the content they are reading, and so on?
Fortunately, heat map technology makes this possible. Website heatmaps are used to help pinpoint areas in a web page most frequently scanned by online visitors. Web heat maps can also be integrated with other forms of stat tracking applications and session replay tools.
If you own a WordPress website, then you can easily add heatmap tracking with recorded session replays to your arsenal of key business analysis tools using a simple to use and very inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other web programs) and that visually records your website visitors’ complete journey and creates live heat maps that show where users click and where they are scrolling on your site content.
The HeatMapTracker software also lets you track every click your visitors make.
More info: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more you know how your readers engage with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your site visitors from fully accessing your site, such as unclear navigation layouts, or distracting design elements. As the website owner, you can encourage your site visitors to complete certain actions, such as sign up to your newsletter or click on specific links or buttons.
While Google Analytics has an overlay feature which can give you an idea of what links on a web page are being clicked, a heatmap can also show you any clicks that visitors are making on your page, whether these are actual links or not. This is an important difference because if a heat map report helps you discover that readers are clicking on an image which they imagine to be a link, but happens to not be a hyperlinked image, you would be able to easily change this by linking the image to the page your readers are trying to get to, or let your users know that the image is not linked.
In short, heat maps can be one of the best ways to test the design of your website, measure how readable your site is and help to improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to track user behavior on your website:
Monitor Everything Users Are Doing On Your Site
HeatMapTracker captures every browsing session on your web site, allowing you to see all links and buttons clicked, eye-tracking and scrolls.
Full Control With No Restrictions
The application is hosted on your own server, giving you no-limit recordings and pageviews.
Lifetime Updates And Enhancements
There is a one-off cost to purchase the script, which entitles you to receive free updates and enhancements.
Some additional benefits include the following:
- Improve User Experience: By seeing how visitors experience your web site, you can identify difficulties preventing visitors from progressing to the end of your sales funnel and reach your site objectives.
- No More Guessing Visitor Behaviour: The screen video recordings of your users’ sessions allow you to understand precisely what is happening on your web site. Overlays let you see exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they stay on a specific section, how quickly they travel down your pages and more! No more guesses or making wrong assumptions … just real evidence of what takes place when people explore your website.
- Increase Website Sales: Heat Map Tracker helps you increase user interaction with your business, which increases sales and conversion rates. There are a number of ways to achieve this and we’ll present some of these in the “Tips” section later in this review.
Features
HeatMapTracker includes many features for web site owners. Here are just some of these:
- Quick and easy to install and implement. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your site visitors spend more time on and see how far down your sales or product pages your users scroll as a benchmark of how long your sales message can keep them interested. Heat Map Tracker lets you study each and every visitor experience to help you understand how they are interacting with your website or particular pages on the web site.
- Unlimited session recording and browser session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can measure user sessions on your web pages for a few days, one week, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and total recorded sessions Heat Map Tracker has recorded for all projects. You can easily view the top pages your users are gravitating towards and how they interact with the content on each page, allowing you to invest more time on improving pages that visitors are more interested in. You can also access regional demographics of your visitors and learn where they are visiting from.
Additional software features:
The image below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials that users have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your results:
- Understand what works (i.e. where visitors are clicking) and what doesn’t work (where visitors are not clicking). For example, are users engaging with your videos? Are they clicking on images thinking that they are links to somewhere else?
- Get practical information on ways to optimize your landing pages, sign-up forms, subscriptions, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Conducting “above the fold” tests to improve your site’s visitor impact, or optimize the impact of your landing page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether any content should be inserted, edited, or taken out.
- Create “before” and “after” comparison reports for web-related services.
- Test if users tend to click images versus buttons vs text links, and how particular user segments interact within your web site.
- Troubleshoot confirmed site security exploits and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a recognized online marketer with a solid reputation for delivering reliable product quality and support. The product download area contains video tutorials for installing and setting up the software.
Product Pricing
HeatMapTracker comes in three editions:
- Basic License – Allows you to use on 1 domain. Price = $197.00 One-time.
- Professional License – Use on up to 10 sites. Cost = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital marketing service providers. Cost = $497.00 One-off payment.
Note: Price details for the product depends on whether there are any promotions or limited-time special offers. The above reflects the current pricing when this article was written. This may or may not be the actual pricing set by the product developer when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest price:
Additional Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services like Google Analytics provide very useful data on things such as how many people are visiting your site, how they are finding it and what they are doing during their visits. However, to truly gain an insight into how your website and its content is helping your visitors to connect with your business online, then a heatmap analytics application can be a great way to do so.
We recommend that you consider getting a copy of Heat Map Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, engagement and to make more sales.
For more details, visit the software website here: Heat Map Tracker – Real-Time Click-Tracking And Heat Map Tracking Plugin
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