The ability to understand visitor behavior is absolutely vital to your online success.
The adage “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is happening when users arrive on your website, then how will you know what areas need improving?
Website users have looked for practical ways to track and understand what is happening since web sites were first developed. From simple tracking counters, to very sophisticated and powerful statistical tracking tools like Google Analytics which capture granular metrics.
Analyzing user behaviour is very important for the success of your business, not only because it enables you to understand what visitors are doing so you can better your results, but it’s also been shown over and over that past consumer behavior is the most reliable way to predict future behavior. It’s an even better predictor, in fact, than consumer demographics.
Although being able to track statistical reports like how many web users are exploring your website, which pages they are entering and exiting, how long they are remaining on your site for, keyword searches, unique page views, referring web sites, etc …, is extremely useful, wouldn’t it also be fantastic to be able to know exactly what visitors are clicking on, where on your site they are navigating through, what links they are clicking on, which parts of the page visitors are pausing on, and more?
Fortunately, heatmap tracking technology makes this easy. Website heatmaps are used to display areas on a website page most frequently scanned by visitors. Web heatmaps are also often integrated with other forms of statistical software and session replay software technologies.
If you own a WordPress-powered website, then it’s easy to add heatmap tracking with session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software tool that works with WordPress (and other web programs) and that lets you track your site visitors’ movements and creates live heat maps that show where they are clicking and where they are scrolling on your site.
HeatMapTracker application also lets you track every move your visitors make.
More info: HeatMapTracker
Benefits
The more accurately you know how your readers are interacting with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your readers from fully accessing your website, such as unclear site navigation elements, or disruptive banner ads. As a site owner, you can encourage your visitors to complete certain actions, such as opting into a newsletter or clicking on specific links.
Although Google Analytics has an overlay feature which can show you what links on a page users are clicking, a heatmap can also reveal any clicks that visitors are making on your site, regardless of whether these are actual links or not. This is an important benefit because if a heat map report helps you discover that users are clicking on a graphic element that they imagine to be a link, but is actually not a link, you can quickly repair this by linking the image to the destination URL your users are trying to get to, or let your users know that the image is not a hyperlink.
Heatmaps, therefore, can be one of the best ways to test your site design, measure how navigatable your content is and help to improve conversions.
Here are just some of the benefits of using Heat Map Tracker to monitor user behaviour on your website:
Monitor Everything Visitors Are Doing On Your Web Pages
HeatMap Tracker captures every visitor movement on your site, allowing you to capture all page clicks, eye-tracking and page scrolls.
Complete Control With No Restrictions
The script allows you to self-host the technology, giving you no-limit session recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-time cost to own the script, which then entitles you to receive unlimited upgrades and new features for free.
Some additional application benefits include the following:
- Improve Your Marketing: By looking over the shoulders of your visitors as they navigate your website, you can spot problems preventing visitors from taking desired actions and correct these.
- No More Guessing Visitor Behaviour: The screen video playbacks of your visitors’ sessions reveal exactly what is happening on your website. Screen overlays let you see exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they stay in a particular area, how far they navigate down your site and more! No more guessing or hoping … just accurate information of what takes place when users explore your website.
- Increase Online Sales: Heat Map Tracker lets you increase user interaction with your site, which increases your online sales and conversion rates. There are a number of ways to achieve this and we’ll list several of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker offers many features for WordPress users. Here are just a few of these:
- Fast and easy to install and implement. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time view and observe how far down the page your visitors scroll as an indicator of how long your site can keep them interested. Heat Map Tracker lets you review and analyze every single visitor experience to help you understand how they are interacting with your site or specific pages on your website.
- Unlimited visitor recording and visitor session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can measure users on your pages for a day, a few weeks, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and total recorded sessions the heat map analytics software has recorded for all projects. You can quickly see which pages your visitors are gravitating towards and how they interact with the content on each page, allowing you to invest more time on the content that visitors care about. You can also monitor regional demographic data of your visitors and learn where they are coming from.
Additional features:
The table below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials and feedback that customers have submitted regarding HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your website to improve your results:
- Learn what works (i.e. where people are clicking) and what doesn’t work (where visitors aren’t going to). For example, are people watching your videos? Are they clicking on images believing that they link to another section?
- Get practical data on ways to improve your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Creating “above the fold” experimentation to improve your website’s visitor impact, or maximize the impact of your website’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify whether any new content should be inserted, reworked, or taken out.
- Produce “before” and “after” comparison reports for online marketing services.
- Analyze whether visitors tend to click on images vs buttons vs text links, and how particular user segments interact within your site.
- Review confirmed site security and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering robust product quality and customer support. The member download area contains video instructions for installing and setting up the software.
Product Pricing
HeatMap Tracker is available in three editions:
- Basic (Single) License – Allows you to use on one site. Cost = $197.00 Single Payment.
- Professional License – Licensed for up to ten sites. Cost = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, browser session recording, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license lets you install the software on as many sites as you need, create client accounts, and set up automated PayPal invoices to clients, making it ideal for digital agencies. Cost = $497.00 Single Payment.
Note: Pricing details of HeatMapTracker depends on whether there are any promotions or limited-time special offers. Currently, the plugin is being retailed for the prices shown above. This may not be the actual price set by the product developer when you visit the plugin website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing here:
Additional Software Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services such as Google Analytics provide important metrics on things such as how many people are visiting your website, how they are finding it and what they do during their visits. However, to really gain deep knowledge into how your site and its content is helping your visitors to engage with your business online, then a heatmap analytics tool can be extremely practical.
We recommend that you consider buying a copy of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, engagement and for generating more sales of your products or services.
For more information, check out the software here: Heat Map Tracker – Real-Time ClickTracking And Heat Map Tracker
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