The ability to track, monitor and understand visitor behavior is absolutely important to the success of your digital presence.
The old saying ”you can’t manage what you can’t measure” is as important in the digital economy as it has ever been. If you don’t know what is happening on your site, how would you know what areas need improving?
Website users have looked for ways to track and understand visitor behavior since web sites were first created. From basic counters that track visitors, to very powerful analytical tools like Google Analytics and other applications which record and let you see comprehensively detailed metrics.
Tracking visitor behavior is vitally important for the success of your digital presence, not only because it enables you to understand what visitors are doing so you can improve your performance, but testing also shows that previous consumer behavior is the best way to predict future behavior. It’s a more reliable predictor in fact, than knowing demographics.
Although being able to monitor key details like how many visitors are checking out your web site, what pages they are arriving on and departing from, how long they are staying on your website for, what terms people are searching for, average page views, referring web sites, etc …, is extremely essential, wouldn’t it be great to track exactly what visitors are clicking on, where they are navigating through, what hyperlinks they are clicking on, what areas of the site they are pausing on, and so on?
Fortunately, heatmap tracking technology makes this easy. Website heat maps are used to help pinpoint areas on a web page most frequently scanned by visitors. Web heat maps can also be integrated with other forms of web analytics and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking with recorded session replays to your arsenal of key site analysis tools with a simple to use and quite inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that lets you visually track your website visitors’ every movement and creates instant heatmaps that show exactly where users are clicking and where they are scrolling throughout your pages.
The HeatMapTracker application enables you to see your site from your visitor’s unique perspective.
To learn more about the software go here: Heat Map Tracker
Benefits
The more accurate data you have about how your users are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully accessing your site, such as confusing navigation elements, or disruptive adverts. As the website owner, you can help your visitors to perform certain actions, such as opt into your newsletter or clicking on specific links.
While Google Analytics has an overlay feature which can show you which links on a web page are being clicked, a heat map can also show you any clicks that visitors make on your site, regardless of whether they are actual links or not. This is important because if a heatmap analysis reveals that users are clicking on an image that they imagine to be a link, but happens to not be a hyperlinked image, you could easily edit this by adding a link to the image, or make it clear to your users that the image is just a graphic.
In short, heatmaps are one of the best methods to test the design of your site, assess how navigatable your site is and help to improve conversions.
Here are just some of the benefits of using HeatMap Tracker to track user behavior on your website:
Observe Everything Users Are Doing On Your Site
The software lets you record every browsing session on your website, allowing you to observe all page clicks, eye-tracking and page scrolling.
Full Control Without Limitations
The script is hosted on your server, giving you unrestricted session recording and pageviews.
Lifetime Updates & Enhancements
There is a one-time investment to buy the script, after which you are then entitled to receive unlimited application upgrades and all future enhancements for free.
Some additional application benefits include:
- Improve Site Usability: By seeing how visitors experience your site, you can discover challenges that prevent visitors from taking desired actions and reach your site objectives.
- No More Guessing Visitor Behaviour: The screen video recordings of your visitors’ browser sessions reveal exactly what is taking place on your website. Overlays let you see exactly which elements users click on, where they are drawn to most on your site, how long they choose to stay in a specific spot, how far they scroll down your site and more! No more guesses or hoping … just factual intel of what takes place when users explore your web site.
- Increase User Engagement: HeatMap Tracker helps you increase user engagement with your site, which improves your sales and conversions. There are a number of ways to do this and we go over several of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker includes many unique features for site owners. Here are just a few of these:
- Fast and simple to install and configure. Goes to work in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your site visitors eyes are drawn to and monitor how far down your page your users scroll as an average of how long your sales message can keep them interested. The software lets you analyze each and every user action to help you understand how users interact with your site or particular pages on your site.
- Unlimited session recording and browser session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can capture user sessions on your pages for one day, a week or two, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and total recorded user sessions Heat Map Tracker has recorded for each project. You can easily view which pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to spend more time on improving pages that your visitors care about. You can also monitor regional demographic data of all visitors and see which part of the world they are visiting from.
Additional features:
The chart below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials and feedback plugin customers have submitted regarding the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your business:
- Discover what’s working (i.e. where visitors click) and what doesn’t work (where visitors are not clicking). For example, are users engaging with your videos? Are they clicking on images believing that they link to somewhere else?
- Get useful information on how to improve your landing pages, sign-up forms, checkout processes, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- conduct “above the fold” experiments to improve your home page’s visitor impact, or maximize the impact of the website’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify if any content could be added, edited, or removed.
- Produce “before” and “after” case studies for online marketing services.
- Test whether users prefer to click on images versus buttons versus text links, and how specific user segments interact within your site.
- Investigate suspected website security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing robust products and customer support. The members area includes video tutorials for installing and configuring the software.
Software Price
HeatMapTracker comes in 3 different versions:
- Basic (Single) License – Single license only. Cost = $197.00 One-time.
- Professional License – Licensed for up to 10 sites. Price = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the other editions (click tracking, heat maps, browser session recording, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create client sub-accounts, and set up automated PayPal client invoices, making it an ideal solutions for digital marketing service providers. Price = $497.00 One-time.
Please Note: The cost to purchase HeatMapTracker can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the software sells for the pricing shown above. This may or may not be the actual price charged by the product developer when you visit the site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing details here:
Additional Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services like Google Analytics can provide you with great information on things such as the number of people visiting your website, how they found it and what they are doing during their visits. However, to really gain an insight into how your site and your content is helping your visitors to connect with your digital presence, then a heatmap analytics service can be very useful.
We suggest getting a copy of Heat Map Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and to get more online sales.
For more details, visit the software website here: HeatMap Tracker – Live Click-Tracking & HeatMap Tracking Software
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