The ability to track and see visitor behavior is absolutely vital to your online success.
The old management adage ”you can’t manage what you don’t measure” is as true in the digital economy as always. If you don’t know what is happening on your web pages, then how can you know what aspects of your website can be improved?
People have been looking for useful tools to track and analyze user behaviour since websites first appeared. From simple tracking counters, to very sophisticated analytical tools like Google Analytics that record and let you see detailed data.
Knowing visitor behavior is very important for the success of your business, not just because it enables you to understand what visitors are doing so you can better your performance, but it’s also been proven over and over that previous visitor behavior is the most reliable way to predict future behavior. It’s a more reliable predictor in fact, than visitor demographics.
While being able to see statistical metrics such as the number of web visitors are checking out your website, which pages they are arriving on and departing from, how long they are remaining on your website for, keywords searched, page views, referring sites, and so on, is highly essential, wouldn’t it also be fantastic to be able to know precisely what visitors are clicking on, where on your pages they are navigating through for the longest time periods, what links they are clicking on, what parts of the content visitors are browsing, and more?
Fortunately, heat map technology makes this easy and possible. Website heat maps are used to display areas in a web page most frequently scanned by visitors. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay software technologies.
If you own a WordPress website or blog, then it’s easy to add heatmap tracking and recorded session replays to your arsenal of key web site analysis tools using a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software program that is compatible with WordPress and that lets you track your site users’ entire journey and creates live heat maps that show exactly where users are clicking and where they are scrolling throughout your web pages.
HeatMapTracker application also enables you to see your website from your visitor’s unique perspective.
Learn more about the script here: HeatMap Tracker
Benefits
The more information you have about how your readers engage with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your prospects from fully accessing your site, such as unclear site navigation elements, or disruptive adverts. As a website owner, you can help your readers to perform certain actions, such as sign up to your newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature which can give you an idea of what links on a web page visitors are clicking, a heat map will display any clicks that users are making on your page, regardless of whether these are links or not. This is important because if a heat map analysis helps you discover that visitors are clicking on a graphic element that they suppose to be a link, but happens to not be a hyperlinked image, you would be able to easily change this by adding a link to the image, or let your readers know that the image is just a design element.
Heat maps, therefore, are one of the best ways to test your site design, measure how navigatable your site is and help to improve conversions.
Here are just some of the many benefits of using HeatMapTracker to monitor visitor behavior on your web site:
Observe Everything Users Are Doing On Your Web Site
Heat Map Tracker creates a playback video of every visitor session on your website, enabling you to observe all page clicks, eye-tracking and page scrolling.
Complete Control With No Limitations
The script is self-hosted, giving you unrestricted session recordings and playbacks.
Unlimited Upgrades And Enhancements
There is a one-time investment to purchase the HeatMapTracker application, after which you are then entitled to receive lifetime updates and all future enhancements.
Some additional benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your web site, you can identify obstacles that prevent users from taking desired actions and correct these.
- No More Guessing Visitor Behavior: The video playbacks of your visitors’ sessions show you precisely what is happening on your website. Overlays let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they stay in a specific area, how fast they scroll down your pages and more! No more guessing or assuming wrongly … just real metrics of what takes place when users land on your site.
- Increase User Engagement: HeatMapTracker lets you improve visitor engagement with your business, which creates better sales and conversions. There are many ways to achieve this and we go over a number of these in the “Tips” section further below.
Features
HeatMap Tracker includes many unique features for web site owners. Here are just some of these:
- Fast and simple to install and configure. Ready to use in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors eyes are drawn to and see how far down your page your visitors scroll as a benchmark of the length of time your web copy can keep them interested. HeatMap Tracker lets you analyze every single user experience to see how visitors interact with your site or certain pages on your site.
- Unlimited visitor screen captures and session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can record users on your pages for a day, a couple of weeks, 1 month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total recorded sessions HeatMapTracker has recorded for all projects. You can easily see the top pages your visitors are moving towards and how they interact with each page’s content, allowing you to spend more time on improving content that your readers are more interested in. You can also review regional demographic data of all visitors and discover which part of the world they are visiting from.
Additional features:
The chart below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials plugin users have submitted regarding the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your results:
- Understand what’s working (i.e. where people click) and what’s not working (where users are not clicking). For example, are people engaging with your videos? Are they clicking on images assuming that these may be linking to somewhere else?
- Get useful information on ways to improve your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get actionable data on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- conduct “above the fold” testing to improve your site’s visitor impact, or maximize the impact of the home page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether any content section could be included, modified, or taken out.
- Create “before” and “after” case studies for online marketing services.
- Analyze whether users prefer to click images vs buttons vs text links, and how specific user segments interact within your website.
- Analyze confirmed website security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected online marketer with a solid reputation for providing exceptional products and support. The product download area includes video tutorials for installing and configuring the software.
Product Pricing
HeatMapTracker comes in 3 editions:
- Basic (Single) License – Licensed for 1 website. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to install on up to 10 domains. Cost = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the Basic & Professional editions (click tracking, heatmaps, browser session recording, unlimited recording / page views, free updates and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital marketing agencies. Cost = $497.00 One-off payment.
Note: The cost of purchasing the HeatMap Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the product sells for the pricing shown above. This may or may not be the actual pricing charged by the software author when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Services like Google Analytics provide good data on things such as how many people are coming to your site, how they found it and what they are doing during their visits. However, if you want to truly gain deeper insights into how your web site and its content is helping your visitors to engage with your digital presence, then a heatmap analytics software application can be a great way to do this.
We recommend that you consider purchasing a copy of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to generate more sales.
For more details, check out the software here: HeatMapTracker – Live Click-Tracking & HeatMap Tracking Plugin
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