The ability to track, monitor and view the behavior of visitors on your website is absolutely vital to your online success.
The old business management adage ”you can’t manage what you don’t measure” is as true in the digital age as it has ever been. If you don’t know what is happening on your website, then how would you improve your results?
Website users have looked for ways to track and analyze user behaviour since websites were first invented. From simple counters that track the number of visitors, to very sophisticated statistical tracking tools like Google Analytics that track and display comprehensively detailed key measurements.
Understanding visitor behavior is very important for a successful business, not only because it enables you to understand what visitors are doing so you can better your results, but research also proves that past user behaviour is the most reliable way to predict future behavior. It’s an even more more reliable indicator in fact, than demographics.
While the ability to analyze valuable metrics like how many visitors are landing on your web site, what pages they are arriving on and departing from, how long they are staying on your site for, keyword searches, page views, referring sites, and so on, is highly important, wouldn’t it also be great to know exactly what users are clicking on, where they are navigating around in, what links they are clicking on, which parts of the site they are pausing on, and so on?
Fortunately, heatmap tracking technology makes this possible. Website heat maps have been used to help pinpoint areas in a website page most frequently scanned by visitors. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking and session replays to your arsenal of key site analysis tools with a simple to use and quite inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software script that works with WordPress and that lets you visually track your web site users’ entire session and generates live heat maps showing where they click and where they scroll on your site content.
HeatMapTracker analytics tool lets you see your site from your visitor’s unique point of view.
For more details go here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users are engaging with your web site, the more you can improve your website’s user experience. Imagine knowing the exact barriers that have been preventing your readers from fully engaging with your website, like unclear site navigation layouts, or disruptive adverts. As the site owner, you can encourage your site visitors to complete certain actions, such as join your newsletter or clicking on certain links.
While Google Analytics has its overlay feature that can give you an idea of which links on a page visitors are clicking, a heatmap will also reveal any clicks that visitors make on your site, regardless of whether they are actual links or not. This is an important difference because if a heatmap analysis reveals that visitors are clicking on a graphic element which they think is a link, but is actually not a link, you would be able to quickly edit this by adding a link to the image, or make it clear to your visitors that the image is just a graphic.
In short, heatmaps are one of the best ways to test the design of your site, see how readable your content is and improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to monitor visitor behaviour on your website:
Capture Everything Users Are Doing On Your Web Site
Heat Map Tracker records every browsing movement on your web site, allowing you to see all links and buttons clicked, eye-tracking and page scrolling movement.
Complete Control Without Limitations
The application is self-hosted, giving you unlimited user recordings and playbacks.
Free Updates & Enhancements
There is a one-time investment to purchase the script, after which you are then entitled to receive unlimited application upgrades and added features for free.
Additional benefits of the HeatMap Tracker application include:
- Improve User Experience: By seeing how visitors navigate your website, you can spot obstacles that prevent users from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing Visitor Behaviour: The video recordings of your visitors’ browsing sessions allow you to observe exactly what takes place on your web site. Overlays let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your website, how long they stay in a particular location, how fast they navigate down your site and more! No more guesses or hoping … just accurate data of what takes place when visitors come to your site.
- Increase Visitor Engagement: HeatMap Tracker lets you increase user engagement with your business, which improves online sales and conversion rates. There are many ways to achieve this and we’ll discuss a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker offers many features for website owners. Here are just some of these:
- Quick and easy to install and implement. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and observe how far down your page your users scroll down to as an indicator of the length of time your content can engage them for. HeatMap Tracker lets you review and analyze every single user experience to help you see how they are interacting with your site or specific pages on the web site.
- Unlimited session recording and session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can record user sessions on your pages for one day, a few weeks, a month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and all recorded user sessions HeatMap Tracker has recorded for each project. You can quickly view the top pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving pages that your users care about. You can also review regional demographic data of your visitors and discover which part of the world they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials plugin users have submitted for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your business:
- Learn what works (i.e. where users click) and what doesn’t work (where people are not going to). For example, are users engaging with your videos? Are they clicking on images assuming that these are links to another section?
- Get useful data on ways to optimize your landing pages, signup forms, memberships, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Performing “above the fold” testing to improve your website’s visitor impact, or optimize the impact of the home page’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify whether a section of your content should be added, redesigned, or removed.
- Produce “before” and “after” case studies for digital services.
- Analyze whether users prefer to click on images vs buttons versus text links, and how particular user segments engage with your website.
- Troubleshoot potential site security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products authored by Mark Thompson, a highly respected online marketer with a solid reputation for delivering robust product quality and support. The product download area includes video tutorials for installing and configuring the software.
Software Cost
HeatMap Tracker is available in three editions:
- Basic License – Single domain only. Price = $197.00 Single Payment.
- Professional License – Installs on up to 10 sites. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser session recording, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency license lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web development service providers. Price = $497.00 Single Payment.
Note: The cost of purchasing the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time special offers. Presently, the plugin is selling for the amounts shown above. This may or may not be the actual price charged by the product seller when you visit the website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price here:
Additional Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services like Google Analytics can give you some great metrics on things such as the number of people landing on your website, how they found it and what they are doing during their visits. However, to truly gain deep knowledge into how your website and your content is being used by your visitors to engage with your business online, then a heatmap analytics application can be a very practical way to do this.
We recommend buying a license of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to generate more sales of your products or services.
For more details, check out the software here: HeatMapTracker – Live ClickTracking & HeatMap Tracking Software
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