Being able to track, monitor and view the behavior of visitors on your website is absolutely vital to the success of your business online.
The management adage “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is going on on your website, how will you get better online results?
People have been searching for accurate methods to track and understand what is happening since websites first appeared. From basic tracking counters, to sophisticated and powerful analytical tools like Google Analytics and other applications which track incredibly fine key data.
Analyzing user behaviour is very important for a successful marketing strategy, not only because it allows you to understand what visitors are doing so you can improve your results, but research also proves that previous consumer behavior is the most reliable way to predict future behaviour. More reliable, in fact, than visitor demographics.
Although the ability to analyze statistical metrics such as the number of unique web visitors are landing on your website, which pages they are entering and exiting, how long they are staying on your site for, keyword searches, unique page views, referring pages, etc …, is vitally useful, wouldn’t it also be fantastic to track exactly what visitors are reading, where on your site they are navigating around in, what links they are clicking on, what areas of your site visitors are reading, and more?
Fortunately, heat map tracking technology makes this easy. Web heatmaps have been used to locate areas on a website page most frequently scanned by visitors. Web heat maps are also often integrated with other forms of web analytic software and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking and session replays to your collection of key online analysis tools using an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other website programs) and that lets you record your site visitors’ every movement and creates instant heatmaps showing exactly where users click and where they are scrolling on your pages.
The HeatMapTracker application lets you look over the shoulders of every person who comes to your web site.
For more details, visit the software site here: HeatMapTracker
Benefits
The better you know how your readers engage with your website, the more you can improve your website’s user experience. Imagine knowing the exact barriers that are preventing your users from fully benefiting from your site, like confusing navigation layouts, or distracting adverts. As the website owner, you can help your visitors to complete certain actions, such as opt into a newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature which can give you an idea of which links on your web page visitors are clicking, a heat map will reveal any clicks that users make on your page, whether these are actual links or not. This is important because if a heatmap analysis reveals that readers are clicking on an image which they suppose to be a link, but is actually not a hyperlinked image, you could easily change this by linking the image to the page your visitors are trying to get to, or let your visitors know that the image is just a visual element.
In short, heatmaps are one of the most useful ways to test your site design, assess how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor user behaviour on your website:
See Everything Visitors Are Doing On Your Web Pages
The application captures every user browsing session on your web site, enabling you to observe all page clicks, eye-tracking and page scrolling movement.
Full Control Without Restrictions
The software is hosted on your own server, giving you no-limit recordings and playbacks.
Free Updates & Enhancements
There is a one-time investment to buy the HeatMapTracker application, after which you are then entitled to receive free upgrades and future enhancements.
Additional benefits of the script include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your web site, you can spot difficulties preventing users from progressing to the end of your sales funnel and improve visitor engagement.
- No More Guessing Visitor Behavior: The video playbacks of your visitors’ sessions allow you to know precisely what happens on your site. Overlays let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they browse in a specific spot, how quickly they scroll down your content and more! No more guessing or assuming wrongly … just accurate metrics of what happens when people explore your website.
- Increase User Engagement: Heat Map Tracker helps you increase user interaction with your business, which increases sales and conversions. There are many ways to do this and we’ll discuss a number of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker provides many features for web site owners. Here are just a few of these:
- Quick and easy to install and configure. Goes to work in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your content visitors look at and observe how far down your sales pages your visitors scroll as an average of how long your site or content can engage them for. HeatMapTracker lets you study each and every user session to help you see how users are interacting with your website or specific pages on your site.
- Unlimited session recording and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With Heat Map Tracker you can measure visitors on your website for a few days, a week or two, one month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total sessions the heatmap analytics software has recorded for each project. You can easily view the top pages your visitors are gravitating towards and how they interact with the content on each page, allowing you to invest more time on the content that your users are more interested in. You can also view regional demographic data of your visitors and see which part of the world they are coming from.
Additional software features:
The image below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials that plugin customers have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Learn what’s working (i.e. where visitors are clicking) and what’s not working (where people are not clicking). For example, are people engaging with your videos? Are they clicking on images believing that they are links to another location?
- Get practical data on ways to improve your landing pages, signup forms, checkout processes, navigation, etc.
- Get practical information on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Perform “above the fold” testing to improve your site’s “first impression”, or optimize the impact of the home page’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether any content could be inserted, redesigned, or deleted.
- Create “before” and “after” case studies for web services.
- Analyze whether users tend to click images versus buttons versus text links, and how particular user segments engage within your site.
- Analyze potential site security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a respected online marketer with a solid reputation for providing reliable product quality and product support. The member download area includes video instructions for installing and setting up the software.
Software Cost
HeatMap Tracker is available in three versions:
- Basic License – Single domain only. Price = $197.00 One-time.
- Professional License – Installs on up to 10 domains. Cost = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the other editions (click-tracking, heatmaps, session recording, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency license lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital marketing agencies. Price = $497.00 One-off payment.
Note: The price of HeatMapTracker depends on whether there are any promotions or limited-time specials being offered. The price shown above was correct at the time this content was written. This may not be the actual pricing set by the product seller when you visit the product site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services such as Google Analytics provide good metrics on things such as the number of people landing on your pages, how they find it and what they do whilst on your website. However, if you want to really gain deeper insights into how your site and its content is helping your visitors to interact with your digital presence, then a heatmap analytics software application can be extremely useful.
We recommend that you consider purchasing a copy of Heat Map Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and for generating more sales of your products or services.
For full details, visit the software website here: Heat Map Tracker – Live Click-Tracking And Heat Map Tracker
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