The ability to track, monitor and view the behavior of visitors on your website or blog is most important to your online success.
The old saying ”you can’t manage what you don’t measure” is as true in the digital economy as ever. If you don’t know what is going on on your website, how can you get better online results?
People have looked for practical tools to track and understand visitor behaviour since web sites first appeared. From simple counters that track visitor numbers, to very sophisticated statistical tracking tools like Google Analytics which record incredibly detailed measurements.
Tracking visitor behaviour is very important for a successful marketing strategy, not only because it enables you to understand what visitors are doing so you can improve your performance, but research also proves that past visitor behavior is the most reliable way to predict future behavior. It’s a better predictor, in fact, than visitor demographics.
While being able to understand valuable data such as the number of web visitors are arriving on your site, which pages they are coming and leaving from, how long they are remaining on your site for, keyword searches, average page views, referring pages, and so on, is extremely useful, wouldn’t it also be useful to be able to view exactly what visitors are doing, where on your site they are visiting the longest time on, what links they are clicking on, what areas of your site they are most intrigued about, and more?
Fortunately, heatmap technology makes this easy and possible. Website heatmaps can be used for displaying areas on a web page most frequently scanned by visitors. Web heatmaps can also be integrated with other forms of stat tracking applications and session replay software technologies.
If you own a WordPress-powered site, then it’s easy to add heatmap tracking and video session replays to your arsenal of key web site analysis tools using an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that works with WordPress and that lets you record your web site visitors’ every movement and generates instant heat maps that show where users click and where they scroll on your pages.
The HeatMapTracker software enables you to spy on every action your visitors make.
Learn more here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors are engaging with your website, the more you can improve your website’s user experience. Imagine knowing the exact obstacles that prevent your readers from fully engaging with your site, such as unclear navigation elements, or disruptive banner ads. As the site owner, you can guide your visitors to complete certain actions, such as join a newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature that can show you which links on a web page users are clicking, a heat map will reveal any clicks that users are making on your page, whether these are links or not. This is a significant difference because if a heatmap report helps you discover that users are clicking on an image which they imagine to be a link, but turns out not to be a hyperlinked image, you can quickly change this by linking the image to the page your visitors are trying to get to, or let your readers know that the image is not linked.
Heat maps, therefore, can be one of the most useful methods to test your site design, measure how readable your content is and improve conversions.
Here are just some of the many benefits of using HeatMapTracker to monitor user behaviour on your website:
See Everything Users Do On Your Website
HeatMap Tracker records every browsing movement on your web site, allowing you to capture all page clicks, eye-tracking and page scrolls.
Full Control Without Restrictions
The software is hosted on your own server, giving you unrestricted recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-off cost to own the script, after which you are then entitled to receive unlimited upgrades and enhancements for free.
Some additional benefits include:
- Improve Site Usability: By seeing how visitors use your web site, you can identify obstacles preventing visitors from progressing to the end of your sales funnel and correct these.
- Stop Guessing Visitor Behaviour: The screen video recordings of your visitors’ sessions let you understand precisely what is taking place on your website. Overlays let you know exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they choose to stay in a particular location, how fast they travel down your pages and more! No more guesses or assuming wrongly … just accurate metrics of what takes place when people visit your web pages.
- Increase Online Sales: HeatMapTracker helps you improve visitor interaction with your site, which increases sales and conversions. There are many ways to achieve this and we present a few of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker offers many great features for website owners. Here are just a few of these:
- Fast and easy to install and set up. Ready to go in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your site visitors spend more time view and monitor how far down the page your users read down to as a measure of the length of time your content can keep them interested. HeatMap Tracker lets you study every single user session to help you see how users are interacting with your website or some pages on your web site.
- Unlimited visitor recording and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can spy on users on your pages for 1 day, 1 week, one month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and all sessions Heat Map Tracker has recorded for each project. You can quickly see the top pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to spend more time on pages that users care about. You can also review regional location data of all visitors and see which part of the world they are coming from.
Additional features:
The image below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials plugin users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your business:
- Learn what works (i.e. where people are clicking) and what doesn’t work (where visitors are not clicking). For example, are visitors watching your videos? Are they clicking on graphic elements believing that they may be linking to another section?
- Get actionable data on ways to improve your landing pages, signup forms, sales funnel, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Conducting “above the fold” experimentation to improve your landing page’s visitor impact, or maximize the impact of your site’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify whether any section of your content could be inserted, rearranged, or taken out.
- Create “before” and “after” comparison reports for web-related services.
- Test if visitors tend to click on images vs buttons vs text links, and how particular user segments interact with your website.
- Diagnose confirmed website security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products authored by Mark Thompson, a well-known online marketer with a solid reputation for delivering exceptional products and support. The members area includes video instructions for installing and configuring the software.
Software Cost
Heat Map Tracker comes in three different versions:
- Basic (Single) License – Single domain only. Cost = $197.00 Single Payment.
- Professional License – Licensed for up to ten domains. Cost = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser session recording, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license allows you to install the software on as many sites as you like, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web development service providers. Cost = $497.00 One-time.
Please Note: Pricing details of the HeatMapTracker product depends on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing when this content was written. This may not be the actual pricing set by the plugin developer when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest price:
Additional Software Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services such as Google Analytics can provide you with important metrics on things such as the number of people coming to your site, how they found it and what they are doing whilst on your site. However, to really gain deep knowledge into how your website and your content is helping your visitors to connect with your business online, then a heat map analytics service can be extremely practical.
We recommend that you consider getting a license of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and for generating more sales of your products or services.
For more information, check out the software here: HeatMapTracker – Live Click-Tracking And HeatMap Tracker
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