The ability to track and monitor the behavior of visitors on your site is very important to the success of your digital presence.
The old adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as ever. If you don’t know what is happening on your web site, then how will you improve your online results?
Businesses have been looking for ways to track and analyze visitor behaviour since websites were first invented. From simple counters that track the number of visitors, to powerful analytical tools like Google Analytics and other applications that can provide comprehensively detailed metrics.
Knowing user behavior is very important for a successful marketing strategy, not just because it allows you to understand what visitors are doing so you can improve your performance, but testing also shows that previous consumer behavior is the most reliable indicator of future behavior. It’s an even better predictor, in fact, than knowing visitor demographics.
While the ability to view valuable information like the number of visitors are checking out your website, which pages they are entering and exiting, how long they are staying on your website for, which terms people are searching for, unique page views, referring sites, etc …, is extremely important, wouldn’t it be fantastic to be able to view precisely what users are reading, where they are navigating through for the longest time, which links they are clicking on, what areas of the page they are most intrigued about, and so on?
Fortunately, heat map technology makes this easy. Website heat maps are used to monitor areas in a web site page that online visitors scan most frequently. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking with session replays to your collection of essential site analysis tools using an easy-to-install and very inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software program that works with WordPress and that lets you visually record your site visitors’ movements and creates live heatmaps that show where users are clicking and where they are scrolling throughout your web site.
The HeatMapTracker analytics tool lets you track every action your users make.
Learn more about the software here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your visitors interact with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your site visitors from fully engaging with your website, like unclear navigation elements, or distracting adverts. As a website owner, you can guide your readers to complete certain actions, such as opt into your newsletter or clicking on certain links.
While Google Analytics has its overlay feature which can show you what links on a web page visitors are clicking, a heat map can display any clicks that users make on your page, whether they are links or not. This is a significant benefit because if a heatmap analysis helps you discover that users are clicking on an image which they imagine to be a link, but is actually not a link, you could quickly remedy this by adding a link to the image, or let your users know that the image is just a design element.
Heatmaps, therefore, can be one of the best ways to test the design of your site, assess how readable your site is and improve conversions.
Here are just some of the benefits of using HeatMap Tracker to track visitor behaviour on your web site:
See Everything Visitors Are Doing On Your Web Site
HeatMap Tracker creates a screen video of every visitor session on your web site, allowing you to see all which buttons and links are being clicked, eye-tracking and page scrolling movement.
Full Control With No Limitations
The script allows you to self-host the technology, giving you no limits on recordings and playbacks.
Unlimited Upgrades & Enhancements
There is a one-time investment to purchase the script, which entitles you to receive unlimited upgrades and enhancements.
Additional benefits of the Heat Map Tracker software include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they navigate your site, you can spot challenges that prevent visitors from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing Visitor Behavior: The video recordings of your visitors’ browser sessions reveal precisely what is taking place on your website. Heatmaps let you know exactly which elements visitors click on, which areas they are drawn to most on your site, how long they browse on a specific section, how quickly they navigate down your site and more! No more guessing or assuming wrongly … just pure intel of what goes on when users land on your web site.
- Increase Online Sales: HeatMap Tracker helps you improve visitor engagement with your business, which increases sales and conversion rates. There are a number of ways to achieve this and we go over some of these in the “Tips” section further below.
Features
HeatMap Tracker offers many features for web site owners. Here are just a few of these:
- Fast and simple to install and set up. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your content visitors look at and monitor how far down your sales or product pages your users scroll as an indicator of the length of time your content can engage them for. The software lets you study every single visitor experience to help you see how users are interacting with your website or some pages on your website.
- Unlimited visitor screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMap Tracker you can capture visitor sessions on your web pages for a few days, a week or two, one month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view total visitors, tracked pages and all recorded visitor sessions the heat map analytics software has recorded for all projects. You can quickly see which pages your readers are moving towards and how they interact with the content on each page, allowing you to invest more time on the content that visitors are more interested in. You can also monitor regional demographics of your visitors and see which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials users have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your results:
- Learn what works (i.e. where people are clicking) and what’s not working (where visitors are not going to). For example, are users watching your videos? Are they clicking on graphic elements assuming that they may link to another section?
- Get useful data on ways to optimize your landing pages, sign-up forms, memberships, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Perform “above the fold” testing to improve your website’s visitor impact, or maximize the impact of your website’s real estate elements on your visitors, such as banners, navigational links, buttons, headlines, etc…
- Identify whether a section of your content needs to be inserted, changed, or removed.
- Produce “before” and “after” case studies for web-related services.
- Test whether users tend to click images vs buttons versus text links, and how specific user segments engage within your website.
- Diagnose suspected site security and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a highly respected internet marketer with a solid reputation for providing robust product quality and product support. The member download area includes video tutorials for installing and setting up the software.
Software Pricing
Heat Map Tracker comes in three different versions:
- Basic (Single) License – Single installation only. Cost = $197.00 One-time.
- Professional (Multiple) License – Use on up to ten sites. Cost = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the other editions (click tracking, heatmaps, session replays, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for digital marketing agencies. Price = $497.00 Single Payment.
Please Note: Current pricing for Heat Map Tracker can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the current price at the time this review was written. This may not be the actual price charged by the product developer when you visit the product site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current price:
Additional Software Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services such as Google Analytics can provide great metrics on things such as how many people are visiting your pages, how they are finding it and what they do whilst on your web pages. However, if you want to really gain an understanding into how your site and its content is helping your visitors to interact with your business online, then a heat map analytics tool can be very useful.
We recommend that you consider purchasing a license of Heat Map Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to make more web sales.
For complete details, check out the software here: Heat Map Tracker – Live Click-Tracking & HeatMap Tracking Plugin
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