Being able to track, monitor and view visitor behavior is absolutely vital to the success of your digital business.
The management adage ”you can’t manage what you can’t measure” is as important today as always. If you don’t know what is happening on your web pages, then how would you know what areas need improving?
People have looked for useful tools to track and analyze what users are doing on their web-sites since websites first appeared. From basic counters that track the number of visitors, to sophisticated and powerful statistical tracking software like Google Analytics and other applications which can record incredibly rich information.
Understanding user behaviour is important for a successful online business strategy, not just because it enables you to understand what visitors are doing so you can improve your performance, but research also proves that previous visitor behaviour is the best indicator of future behavior. It’s an even more more reliable predictor in fact, than consumer demographics.
While being able to track key metrics such as the number of unique visitors are coming to your site, what pages they are landing on and leaving from, how long they are remaining on your website for, keywords searched, average page views, referring web sites, and so on, is highly essential, wouldn’t it be great to track precisely what users are doing, where on your site they are navigating through, what hyperlinks they are clicking on, what parts of the page visitors are most interested in, and more?
Fortunately, heat map tracking technology makes this easy. Website heatmaps can be used for displaying areas on a web page most frequently scanned by visitors. Web heat maps can also be used alongside other forms of web analytic software and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking and session replays to your collection of essential online analysis tools with a simple to use and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress and that visually tracks your website visitors’ movements and generates live heatmaps that show exactly where they click and where they are scrolling on your site.
The HeatMapTracker application lets you see your website from your visitor’s unique perspective.
To learn more about the software go here: HeatMapTracker
Benefits
The more you know how your visitors are interacting with your web pages, the more you can improve your site’s user experience. Imagine knowing the specific barriers that prevent your site visitors from fully accessing your website, such as unclear navigation elements, or disruptive banner ads. As the site owner, you can guide your visitors to complete certain actions, such as signing up to a newsletter or clicking on certain links.
While Google Analytics has its overlay feature that can give you an idea of what links on your web page users are clicking, a heatmap will display any clicks that users make on your page, whether they are links or not. This is important because if a heatmap analysis reveals that readers are clicking on an image that they imagine to be a link, but turns out not to be a link, you could quickly repair this by linking the image to the page your visitors are trying to get to, or let your readers know that the image is not a hyperlink.
Heat maps, therefore, can be one of the best ways to test the design of your site, assess how navigatable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track user behavior on your site:
Monitor Everything Visitors Are Doing On Your Web Site
HeatMap Tracker creates a screen video of every visitor session on your website, allowing you to observe all links and buttons clicked, eye-tracking and page scrolling movement.
Full Control With No Restrictions
The application is self-hosted, giving you no-limit user recordings and playbacks.
Free Upgrades And Enhancements
There is a one-off cost to own the software, after which you are then entitled to receive lifetime upgrades and future enhancements.
Additional benefits of the application include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they use your web site, you can uncover problem areas that prevent visitors from taking desired actions and correct these.
- No More Guessing Visitor Behaviour: The video playbacks of your users’ browser sessions reveal precisely what is taking place on your web site. Heat Maps let you know exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they browse in a specific location, how quickly they navigate down your pages and more! No more guesses or hoping … just pure information of what happens when people move around your website.
- Increase Online Sales: Heat Map Tracker helps you improve user engagement with your business, which creates better online sales and conversion rates. There are many ways to do this and we discuss a number of these in the “Tips” section later in this review.
Features
Heat Map Tracker provides many features for website owners. Here are just a few of these:
- Fast and easy to install and configure. Be up and running in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors look at and see how far down your sales pages your visitors scroll as an indicator of the length of time your sales message can retain their attention. The software lets you analyze each and every user session to help you understand how visitors are interacting with your website or certain pages on the website.
- Unlimited visitor recording and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With Heat Map Tracker you can record visitors on your web pages for a few days, a couple of weeks, 1 month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view total visitors, tracked pages and total sessions HeatMap Tracker has recorded for each project. You can quickly view which pages your visitors are moving towards and how they interact with each page’s content, allowing you to spend more time on improving content that your users care about. You can also view regional demographic data of all visitors and learn which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials and feedback that plugin users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Learn what’s working (i.e. where visitors are clicking) and what doesn’t work (where visitors aren’t going to). For example, are visitors watching your videos? Are they clicking on images assuming that these may be links to somewhere else?
- Get useful data on ways to optimize your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get practical data on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- conduct “above the fold” experiments to improve your home page’s “first impression”, or optimize the impact of the landing page’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether a content section could be added, redesigned, or removed.
- Produce “before” and “after” case studies for digital services.
- Compare whether visitors tend to click images vs buttons vs text links, and how particular user segments interact with your website.
- Analyze confirmed website security issues and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a respected online marketer with a solid reputation for providing robust product quality and customer support. The product download area contains video instructions for installing and setting up the software.
Product Cost
HeatMap Tracker comes in three separate versions:
- Basic License – Single license only. Price = $197.00 Single Payment.
- Professional License – Allows you to use on up to ten sites. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click tracking, heat maps, browser recording, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing service providers. Cost = $497.00 One-off payment.
Note: The cost to purchase the Heat Map Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the software sells for the pricing shown above. This may not be the actual pricing charged by the software seller when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest price here:
Additional Software Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services like Google Analytics can give you some very useful metrics on things such as the number of people finding your site, how they find it and what they are doing whilst on your web pages. However, to truly gain deep knowledge into how your web site and your content is helping your visitors to connect with your digital presence, then a heat map analytics tool can be very useful.
We recommend purchasing a license of HeatMap Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to increase sales of your products or services.
For more details, check out the software here: Heat Map Tracker – Real-Time ClickTracking & HeatMap Tracking Plugin
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