The ability to understand the behavior of visitors and users on your web site is absolutely vital to the success of your digital business.
The business management adage ”you can’t manage what you can’t measure” is as true in the digital economy as ever. If you don’t know what is happening on your web site, how would you know what areas need improving?
Website users have looked for useful methods to track and understand what is happening since web sites were first introduced. From basic tracking counters, to sophisticated statistical tracking tools like Google Analytics which can deliver very detailed measurements.
Tracking user behaviour is vitally important for a successful business, not just because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that past consumer behaviour is the most reliable predictor of future behavior. It’s an even more more reliable indicator in fact, than knowing demographics.
Although being able to monitor valuable details such as how many web visitors are visiting your website, which pages they are landing on and leaving from, how long they are staying on your site for, keyword searches, unique page views, referring websites, and so on, is extremely essential, wouldn’t it be great to track precisely what users are doing, where they are navigating through for the longest time, what links they are clicking on, what areas of your content they are pausing to read more about, and so on?
Fortunately, heatmap tracking technology makes this possible. Website heatmaps have been used to monitor areas of a web page most frequently scanned by online visitors. Web heat maps can also be integrated with other forms of web analytics and session replay tools.
If you own a WordPress site, then you can easily add heatmap tracking with session replays to your collection of essential site analysis tools with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that works with WordPress and that lets you visually record your website users’ every movement and creates live heat maps showing where they are clicking and where they scroll throughout your web site.
The HeatMapTracker application also allows you to capture every action your visitors make.
For more details, visit the software site here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The more information you have about how your users interact with your web site, the more you can improve your website’s user experience. Imagine knowing the specific barriers that prevent your users from fully benefiting from your site, such as confusing navigation elements, or disruptive ads. As the site owner, you can guide your visitors to complete certain actions, such as signing up to a newsletter or click on specific links.
Although Google Analytics has its overlay feature that can give you an idea of which links on a web page visitors are clicking, a heatmap can show you any clicks that users make on your site, regardless of whether these are links or not. This is an important benefit because if a heatmap analysis reveals that visitors are clicking on an image which they suppose to be a link, but is actually not a link, you would be able to easily remedy this by linking the image to the page your users are trying to get to, or make it absolutely clear to your readers that the image is not linked.
In short, heat maps are one of the most useful ways to test your site design, see how navigatable your site is and improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to track user behaviour on your site:
Observe Everything Visitors Do On Your Web Pages
HeatMap Tracker lets you record every browsing movement on your site, enabling you to observe all page clicks, eye-tracking and page scrolling movement.
Complete Control Without Limitations
The software allows you to self-host the technology, giving you unrestricted recordings and playbacks.
Unlimited Updates And Enhancements
There is a one-time investment to purchase the script, which then entitles you to receive free updates and all future enhancements.
Some additional benefits include the following:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they browse your site, you can spot problems that prevent users from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing User Behaviour: The screen video recordings of your visitors’ sessions let you see exactly what is happening on your site. Heatmaps let you know exactly which elements users click on, which areas they are drawn to most on your website, how long they stay on a specific spot, how fast they travel down your site and more! No more guesses or hoping … just accurate data of what goes on when users come to your site.
- Increase Visitor Engagement: HeatMap Tracker lets you increase user interaction with your site, which improves your sales and conversion rates. There are a number of ways to achieve this and we present a number of these in the “Tips” section later in this review.
Features
HeatMapTracker provides many great features for web site owners. Here are just some of these:
- Quick and easy to install and set up. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your site visitors spend more time view and measure how far down your product pages your visitors scroll down to as a benchmark of how long your site can retain their attention. Heat Map Tracker lets you study each and every user experience to help you see how users are interacting with your site or particular pages on the site.
- Unlimited session screen captures and session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can record visitors on your website for one day, a week or two, a month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can easily view which pages your users are moving towards and how they are interacting with the content on each page, allowing you to invest more time on the content that users care about. You can also monitor regional demographics of all visitors and see where they are visiting from.
Additional features:
The chart below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials that customers have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your website to improve your results:
- Learn what works (i.e. where people are clicking) and what’s not working (where visitors are not clicking). For example, are users watching your videos? Are they clicking on graphic elements thinking that these may be links to somewhere else?
- Get ideas on ways to improve your landing pages, sign up forms, subscriptions, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Performing “above the fold” experiments to improve your site’s “first impression”, or maximize the impact of the landing page’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify whether a content section needs to be included, reworked, or removed.
- Produce “before” and “after” case studies for web-related services.
- Compare if visitors tend to click images versus buttons vs text links, and how specific user segments interact with your website.
- Investigate potential site security exploits or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a highly respected online marketer with a solid reputation for delivering great product quality and support. The product download area includes video instructions for installing and setting up the software.
Software Price
Heat Map Tracker is available in three different versions:
- Basic License – Installs on one site. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to ten websites. Cost = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the Basic and Professional editions (click tracking, heatmaps, browser replays, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you need, create client sub-accounts, and set up automated PayPal client invoices, making it ideal for digital marketing service providers. Price = $497.00 One-time.
Please Note: Price details for the HeatMap Tracker product depends on whether there are any promotions or limited-time specials being offered. Currently, the software is being retailed for the amounts shown above. This may or may not be the actual price set by the product developer when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing:
Additional Software Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services such as Google Analytics can give you some very useful information on things such as the number of people arriving on your pages, how they are finding it and what they do whilst on your site. However, to really gain deep knowledge into how your web site and your content is being used by your visitors to engage with your business online, then a heatmap analytics software tool can be a very practical way to do so.
We recommend that you consider getting a license of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and to make more sales.
For more details, check out the software here: Heat Map Tracker – Live ClickTracking And Heat Map Tracking Software
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