Being able to track and see visitor behavior is absolutely vital to the success of your business online.
The old saying “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is happening on your website, how would you know what needs to be improved?
Businesses have been looking for accurate methods to track and understand what is happening since web sites were first invented. From simple counters that track the number of visitors, to sophisticated and powerful statistical tracking tools like Google Analytics which track comprehensively detailed key data.
Knowing visitor behaviour is very important for a successful web site, not just because it allows you to understand what visitors are doing so you can better your performance, but it’s also been proven that previous user behavior is the most reliable indicator of future behavior. Better, in fact, than knowing user demographics.
While the ability to track statistical metrics such as how many unique visitors are landing on your web site, which pages they are entering and exiting, how long they are staying on your website for, keywords searched, page views, referring websites, etc …, is vitally essential, wouldn’t it be great to be able to track exactly what users are doing, where on your site they are visiting the longest for, which links they are clicking on, which areas of your content visitors are mostly intrigued about, and so on?
Fortunately, heat map technology makes this easy. Website heat maps have been used for displaying areas of a web page most frequently scanned by visitors. Web heatmaps can also be used alongside other forms of web analytics and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software application that is compatible with WordPress and that lets you track your web site visitors’ movements and generates instant heatmaps showing where users are clicking and where they scroll throughout your web pages.
The HeatMapTracker analytics tool also allows you to see your site from your visitor’s perspective.
For more details, visit the software site here: HeatMap Tracker
Benefits
The more information you have about how your visitors are interacting with your web site, the more you can improve your site’s user experience. Imagine knowing the exact challenges that prevent your site visitors from fully engaging with your website, such as confusing navigation layouts, or distracting adverts. As the site owner, you can encourage your site visitors to complete certain actions, such as opting into a newsletter or click on certain links.
Although Google Analytics has its overlay feature that can give you an idea of which links on your page are being clicked, a heatmap can reveal any clicks that users are making on your site, whether they are actual links or not. This is important because if a heatmap analysis reveals that readers are clicking on an image that they imagine to be a link, but turns out not to be a link, you can quickly edit this by adding a link to the image, or make it absolutely clear to your readers that the image is not linked.
Heatmaps, therefore, are one of the best methods to test your site design, assess how readable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track user behavior on your web site:
See Everything Users Are Doing On Your Website
The software lets you record every visitor session on your site, allowing you to observe all page clicks, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The application allows you to self-host the technology, giving you no restrictions on session recording and playbacks.
Free Updates & Enhancements
There is a one-time cost to purchase the script, which then entitles you to receive unlimited updates and added features for life.
Additional benefits of the application include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they use your site, you can spot problem areas that prevent users from taking desired actions and optimize your site.
- No More Guessing Visitor Behaviour: The video recordings of your users’ sessions let you observe exactly what happens on your website. Overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they stay on a particular location, how far they navigate down your site and more! No more guessing or assuming wrongly … just real information of what goes on when visitors land on your web site.
- Increase Online Sales: Heat Map Tracker helps you increase user interaction with your site, which improves online sales and conversions. There are a number of ways to achieve this and we discuss a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker offers many great features for WordPress users. Here are just a few of these:
- Quick and simple to install and configure. Ready to use in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your site visitors spend more time reading and measure how far down your page your users scroll down to as an average of the length of time your web copy can retain their attention. HeatMapTracker lets you review and analyze every single user session to see how users interact with your website or specific pages on the web site.
- Unlimited session recording and playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMap Tracker you can capture visitors on your site for a day, a few weeks, one month, etc.
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and total recorded user sessions HeatMap Tracker has recorded for all projects. You can quickly view which pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to invest more time on improving pages that your visitors care about. You can also analyze regional demographic data of all visitors and discover which part of the world they are visiting from.
Additional software features:
The chart below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are just some testimonials that customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your website to improve your results:
- Learn what works (i.e. where users click) and what doesn’t work (where visitors are not clicking). For example, are users watching your videos? Are they clicking on graphic elements believing that they lead to somewhere else?
- Get useful data on ways to improve your landing pages, sign up forms, checkout processes, navigation, etc.
- Get actionable data on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Creating “above the fold” tests to improve your website’s visitor impact, or optimize the impact of your home page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if a page element could be inserted, edited, or deleted.
- Create “before” and “after” case studies for digital marketing services.
- Test if users tend to click on images vs buttons vs text links, and how particular user segments engage with your site.
- Analyze potential site security weaknesses and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a recognized internet marketer with a solid reputation for providing reliable product quality and customer support. The members area includes video instructions for installing and configuring the software.
Software Price
Heat Map Tracker comes in 3 separate versions:
- Basic (Single) License – Single domain only. Cost = $197.00 One-off payment.
- Professional License – Licensed for up to 10 domains. Cost = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heatmaps, browser replays, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency edition allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web development service providers. Price = $497.00 One-off payment.
Please Note: Price details for HeatMapTracker depends on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing at the time this content was published. This may not be the actual price charged by the plugin seller when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services such as Google Analytics can give you some very useful data on things such as the number of people arriving on your pages, how they find it and what they are doing whilst on your web site. However, to really gain deeper insights into how your website and its content is being used by your visitors to connect with your business online, then a heatmap analytics software application can be extremely practical.
We suggest buying a license of HeatMapTracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to make more sales of your products or services.
For full details, check out the software here: Heat Map Tracker – Live ClickTracking & Heat Map Tracking Software
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