Being able to understand the behavior of visitors on your site is absolutely vital to the success of your business online.
The old saying ”you can’t manage what you don’t measure” is as important in the digital economy as ever. If you don’t know what is going on on your web pages, how will you get better online results?
Businesses have been looking for ways to track and analyze what is happening since web sites were first invented. From basic counters that track the number of visitors, to powerful and sophisticated analytical software like Google Analytics and other applications which can provide incredibly granular key data.
Understanding visitor behavior is very important for the success of your website, not just because it enables you to understand what visitors are doing so you can better your performance, but testing also shows that previous user behaviour is the most reliable way to predict future behaviour. It’s a more reliable predictor in fact, than consumer demographics.
While the ability to understand valuable metrics like the number of web users are arriving on your web site, what pages they are entering and exiting, how long they are remaining on your site for, keyword searches, unique page views, referring web sites, etc …, is vitally essential, wouldn’t it be useful to be able to view exactly what visitors are reading, where on your site they are navigating through, what links they are clicking on, which parts of the content they are browsing, and more?
Fortunately, heat map technology makes this easy and possible. Website heatmaps are used to help pinpoint areas in a web site page that visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytics and session replay tools.
If you own a WordPress-powered website, then you can easily add heatmap tracking and recorded visitor session replays to your collection of essential site analysis tools with a simple to use and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software script that is compatible with WordPress and that lets you visually track your website users’ every movement and generates live heat maps showing where users click and where they scroll throughout your web pages.
The HeatMapTracker application also enables you to record every click your users make.
For more details go here: Heat Map Tracker
Benefits
The more accurately you know how your users interact with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your readers from fully engaging with your website, like unclear navigation elements, or distracting ads. As the site owner, you can guide your visitors to complete certain actions, such as opt into your newsletter or clicking on specific links.
Although Google Analytics has its overlay feature which can show you which links on a page are being clicked, a heatmap will also display any clicks that visitors are making on your site, regardless of whether they are actual links or not. This is important because if a heat map analysis reveals that users are clicking on an image which they imagine to be a link, but happens to not be a link, you could easily edit this by adding a link to the image, or make it clear to your visitors that the image is not a link.
In short, heatmaps can be one of the best methods to test your site design, measure how readable your content is and improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to monitor visitor behaviour on your website:
Record Everything Users Are Doing On Your Web Pages
HeatMap Tracker captures every visitor movement on your web site, enabling you to see all links and buttons clicked, eye-tracking and page scrolling.
Full Control Without Restrictions
The script is self-hosted, giving you no limits on session recording and pageviews.
Free Updates & Enhancements
There is a one-off investment to buy the HeatMapTracker script, after which you are then entitled to receive lifetime updates and all future enhancements.
Additional benefits include:
- Improve Site Usability: By seeing how visitors navigate your website, you can identify issues that prevent visitors from progressing to the end of your sales funnel and improve visitor engagement.
- Stop Guessing Visitor Behavior: The video playbacks of your users’ browser sessions show you precisely what happens on your site. Heatmaps let you know exactly which elements visitors click on, where they are drawn to most on your website, how long they browse in a specific section, how fast they navigate down your content and more! No more guessing or hoping … just factual information of what takes place when users visit your web site.
- Increase User Engagement: HeatMapTracker helps you improve user interaction with your site, which increases your sales and conversion rates. There are many ways to do this and we’ll list a few of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker offers many features for WordPress users. Here are just a few of these:
- Quick and simple to install and implement. Ready to go in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and measure how far down the page your visitors scroll as a benchmark of how long your web copy can keep them engaged. HeatMapTracker lets you study each and every visitor session to see how they are interacting with your website or specific pages on your site.
- Unlimited visitor screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can measure users on your site for a day, a week, one month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and total sessions HeatMap Tracker has recorded for each project. You can quickly view which pages your readers are gravitating towards and how they interact with each page’s content, allowing you to spend more time on the content that your users are more interested in. You can also review regional demographic data of your visitors and learn which part of the world they are visiting from.
Additional features:
The image below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are just some testimonials that plugin customers have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the ways you can use Heat Map Tracker on your web site to improve your results:
- Learn what works (i.e. where users click) and what doesn’t work (where visitors are not clicking). For example, are people engaging with your videos? Are they clicking on graphic elements assuming that they may link to somewhere else?
- Get insights on how to improve your landing pages, signup forms, shopping cart, navigation, etc.
- Get practical data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Performing “above the fold” experimentation to improve your site’s “first impression”, or optimize the impact of your website’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify if an element on the page could be added, redesigned, or removed.
- Produce “before” and “after” case studies for online marketing services.
- Compare if users prefer to click on images versus buttons versus text links, and how particular user segments engage with your site.
- Diagnose confirmed site security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for delivering exceptional product quality and customer support. The member download area contains video instructions for installing and configuring the software.
Software Pricing
HeatMap Tracker comes in three editions:
- Basic (Single) License – Single installation only. Price = $197.00 One-time.
- Professional License – Allows you to install on up to 10 websites. Cost = $297.00 One-time.
- White-Label Branding) License – In addition to all of the features available in the other editions (click tracking, heat maps, session recording, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for digital agencies. Cost = $497.00 Single Payment.
Note: The cost to purchase this product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the software is being retailed for the amounts shown above. This may not be the actual pricing set by the software seller when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services like Google Analytics provide very useful metrics on things such as the number of people arriving on your pages, how they found it and what they do whilst on your website. However, if you want to truly gain deeper insights into how your web site and its content is being used by your visitors to engage with your digital presence, then a heatmap analytics software tool can be extremely practical.
We suggest getting a license of HeatMap Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to increase your online sales.
For complete details, check out the software here: Heat Map Tracker – Real-Time Click-Tracking And Heat Map Tracking Plugin
***