The ability to track and see visitor behavior is absolutely vital to the success of your business online.
The old management saying ”you can’t manage what you don’t measure” is as true in the digital age as always. If you don’t know what is going on on your website, then how will you know what areas of your site need to be improved?
Businesses have looked for ways to track and analyze user behaviour since web sites first appeared. From simple tracking counters, to powerful analytical software like Google Analytics which can capture very granular key information.
Learning about visitor behaviour is vitally important for the success of your website, not only because it enables you to understand what visitors are doing so you can improve your results, but research also shows that past consumer behaviour is the most reliable way to predict future behaviour. It’s a better predictor, in fact, than knowing demographics.
Although being able to track key information such as how many unique web visitors are exploring your website, which pages they are arriving on and departing from, how long they are remaining on your site for, keywords searched, unique page views, referring sites, etc …, is extremely essential, wouldn’t it also be great to be able to know exactly what users are clicking on, where they are visiting the longest period on, what hyperlinks they are clicking on, what areas of your page they are pausing on, and so on?
Fortunately, heat map tracking technology makes this easy. Website heat maps are used to display areas on a website page most frequently scanned by visitors. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then you can easily add heatmap tracking with recorded visitor session replays to your arsenal of key website analysis tools using a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software tool that is compatible with WordPress (and other CMS applications) and that lets you track your website visitors’ complete journey and creates live heat maps that show where they click and where they scroll throughout your website.
HeatMapTracker software lets you record every click your users make.
For more details go here: Heat Map Tracker
Benefits
The better you know how your readers are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your users from fully benefiting from your website, like confusing site navigation elements, or disruptive banner ads. As the site owner, you can help your users to complete certain actions, such as opt into a newsletter or click on certain links or buttons.
Although Google Analytics has an overlay feature which can give you an idea of what links on a web page visitors are clicking, a heat map will also reveal any clicks that visitors are making on your page, whether they are links or not. This is important because if a heatmap analysis helps you discover that readers are clicking on an image which they think is a link, but is actually not a hyperlinked image, you can easily fix this by linking the image to the destination your visitors are trying to get to, or let your readers know that the image is just a visual element.
In short, heatmaps are one of the most useful methods to test the design of your site, assess how navigatable your site is and help to improve conversions.
Here are just some of the many benefits of using HeatMapTracker to monitor visitor behavior on your web site:
Monitor Everything Users Do On Your Web Site
The script lets you record every user browsing session on your website, enabling you to see all clicks, eye-tracking and page scrolls.
Complete Control With No Limitations
The script allows you to self-host the technology, giving you unlimited user recordings and playbacks.
Lifetime Updates And Enhancements
There is a one-off cost to purchase the script, after which you are then entitled to receive unlimited script upgrades and added features for life.
Additional benefits of the Heat Map Tracker application include the following:
- Improve Your Marketing Efforts: By seeing how visitors use your web site, you can spot issues that prevent users from progressing to the end of your sales funnel and reach your site objectives.
- No More Guessing User Behavior: The screen video playbacks of your visitors’ browser sessions reveal exactly what takes place on your website. Screen overlays let you see exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they choose to stay on a particular location, how quickly they scroll down your site and more! No more guesses or hoping … just real metrics of what takes place when visitors move around your site.
- Increase Visitor Engagement: HeatMapTracker lets you improve user engagement with your site, which increases online sales and conversions. There are many ways to achieve this and we’ll list several of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker offers many great features for WordPress users. Here are just some of these:
- Quick and easy to install and set up. Ready to go in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors spend more time on and monitor how far down your sales or product pages your users read down to as an indicator of how long your web copy can retain their attention. HeatMap Tracker lets you analyze every single user session to see how users interact with your site or particular pages on your web site.
- Unlimited session screen captures and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can record visitors on your site for one day, a week or two, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all recorded visitor sessions Heat Map Tracker has recorded for each project. You can quickly see which pages your readers are gravitating towards and how they interact with each page’s content, allowing you to spend more time on improving pages that your visitors care about. You can also monitor regional demographics of your visitors and learn which part of the world they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials that customers have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your business:
- Discover what works (i.e. where visitors are clicking) and what’s not working (where users are not going to). For example, are visitors watching your videos? Are they clicking on images assuming that they may link to another area of your site?
- Get useful data on how to refine your landing pages, sign up forms, memberships, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Perform “above the fold” experiments to improve your home page’s “first impression”, or maximize the impact of your home page’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify if any content section should be added, changed, or removed.
- Create “before” and “after” comparison reports for web services.
- Test if visitors tend to click images versus buttons vs text links, and how particular user segments interact within your site.
- Investigate confirmed website security and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected online marketer with a solid reputation for delivering reliable products and customer support. The member download area includes video tutorials for installing and setting up the software.
Product Price
HeatMap Tracker comes in three separate editions:
- Basic License – Single domain only. Price = $197.00 One-off payment.
- Professional License – Allows you to install on up to ten domains. Cost = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency license allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web development service providers. Cost = $497.00 Single Payment.
Note: Pricing for this product depends on whether there are any promotions or limited-time special offers. The above reflects the pricing when this article was written. This may or may not be the actual price set by the product author when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services like Google Analytics can provide you with great information on things such as how many people are finding your website, how they are finding it and what they are doing whilst on your site. However, to truly gain deep knowledge into how your site and its content is helping your visitors to engage with your digital presence, then a heatmap analytics tool can be extremely practical.
We suggest getting a license of Heat Map Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and to make more sales.
For more details, visit the software website here: HeatMap Tracker – Real-Time ClickTracking And Heat Map Tracker
***