Being able to track and monitor visitor behavior is most important to your online success.
The old adage “if you can’t measure it, you can’t manage it” is as true today as ever. If you don’t know what is happening when users arrive on your website, then how will you know what elements of your website need to be improved?
Businesses have looked for ways to track and understand what is happening since web sites first appeared. From simple tracking counters, to powerful and sophisticated statistical tracking tools like Google Analytics and other applications which deliver very detailed key information.
Measuring visitor behaviour is vitally important for the success of your digital marketing strategy, not just because it allows you to understand what visitors are doing so you can better your performance, but testing also shows that previous visitor behavior is the best indicator of future behaviour. More reliable, in fact, than knowing demographics.
While the ability to track statistical reports like the number of web users are exploring your web site, what pages they are arriving on and departing from, how long they are remaining on your website for, which terms people are searching for, page views, referring web sites, etc …, is highly important, wouldn’t it be excellent to be able to track exactly what users are reading, where they are navigating around in, what hyperlinks they are clicking on, which areas of your site visitors are mostly interested in, and so on?
Fortunately, heat map technology makes this possible. Website heatmaps can be used for displaying areas of a web page most frequently scanned by web visitors. Web heat maps can also be integrated with other forms of web analytic software and session replay software.
If you own a WordPress-powered website, then you can easily add heat map tracking with recorded session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other programs) and that visually tracks your web site visitors’ every movement and generates live heatmaps that show exactly where users are clicking and where they scroll throughout your web pages.
HeatMapTracker analytics tool also enables you to look over the shoulders of everyone who visits your web site.
Learn more here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors interact with your content, the more you can improve your website’s user experience. Imagine knowing the specific barriers that are preventing your prospects from fully engaging with your website, such as unclear navigation layouts, or distracting banner ads. As a website owner, you can help your readers to complete certain actions, such as join your newsletter or clicking on certain links.
While Google Analytics has its overlay feature that can show you which links on a web page users are clicking, a heat map can also display any clicks that visitors make on your page, regardless of whether they are links or not. This is a significant benefit because if a heat map analysis helps you discover that readers are clicking on a graphic element that they imagine to be a link, but is actually not a hyperlinked image, you would be able to quickly edit this by linking the image to the destination URL your readers are trying to get to, or let your users know that the image is just a graphic.
In short, heatmaps are one of the most useful methods to test the design of your site, assess how navigatable your site is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to monitor user behaviour on your site:
Record Everything Users Do On Your Site
HeatMap Tracker captures every visitor movement on your site, enabling you to observe all links and buttons clicked, eye-tracking and page scrolling.
Full Control Without Limitations
The script allows you to self-host the technology, giving you unrestricted visitor recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-off cost to own the software, which entitles you to receive unlimited upgrades and added features for life.
Some additional script benefits include the following:
- Improve Your Marketing: By looking over the shoulders of your visitors as they use your site, you can discover issues that prevent users from progressing to the end of your sales funnel and reach your site goals.
- Stop Guessing About User Behavior: The screen video playbacks of your visitors’ browsing sessions allow you to see precisely what is taking place on your website. Click overlays let you see exactly which elements visitors click on, which areas they are drawn to most on your site, how long they choose to stay on a specific spot, how quickly they scroll down your site and more! No more guessing or assuming wrongly … just factual intel of what happens when users land on your web pages.
- Increase Website Sales: HeatMap Tracker lets you improve visitor interaction with your site, which increases your online sales and conversion rates. There are many ways to do this and we’ll list several of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker includes many great features for web site owners. Here are just some of these:
- Fast and simple to install and set up. Ready to use in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors look at and observe how far down your page your users read down to as a benchmark of how long your website and/or sales copy can keep them interested. HeatMapTracker lets you analyze every single user experience to see how they are interacting with your site or particular pages on your site.
- Unlimited visitor screen captures and browser session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMapTracker you can spy on users on your web pages for a day, a week or two, a month, or even more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to see how many total visitors, tracked pages and total sessions the heat map analytics software has recorded for each project. You can easily view which pages your readers are gravitating towards and how they interact with the content on each page, allowing you to spend more time on improving pages that your users are more interested in. You can also see regional location data of your visitors and learn which part of the world they are coming from.
Additional software features:
The table below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are just some testimonials and feedback that users have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:
- Understand what works (i.e. where visitors are clicking) and what’s not working (where visitors are not clicking). For example, are users watching your videos? Are they clicking on images believing that they lead to somewhere else?
- Get ideas on how to optimize your landing pages, sign-up forms, memberships, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get practical information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Performing “above the fold” experimentation to improve your landing page’s visitor impact, or maximize the impact of your landing page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if any content should be inserted, rearranged, or taken out.
- Produce “before” and “after” comparison reports for web services.
- Analyze if visitors tend to click on images vs buttons vs text links, and how particular user segments interact within your web site.
- Review confirmed site security weaknesses and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a well-known internet marketer with a solid reputation for delivering exceptional product quality and support. The member download area includes video instructions for installing and setting up the software.
Product Price
HeatMap Tracker is available in three separate editions:
- Basic License – Single domain only. Cost = $197.00 Single Payment.
- Professional License – Licensed for up to 10 domains. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heat maps, browser recording, unlimited recording / page views, free updates and enhancements and professional support), the Agency license lets you install the plugin on as many sites as you like, create client accounts, and set up automated PayPal client invoices, making it an ideal solutions for web marketing service providers. Price = $497.00 One-off payment.
Please Note: The price of the product depends on whether there are any promotions or limited-time special offers. The above reflects the price at the time this content was published. This may not be the actual price set by the product seller when you visit the plugin site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Analytics services like Google Analytics can give you some good data on things such as how many people are coming to your website, how they are finding it and what they are doing during their visits. However, if you want to really gain an understanding into how your web site and your content is being used by your visitors to connect with your business online, then a heatmap analytics service can be a very practical way to do so.
We suggest purchasing a license of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and for generating more sales.
For full details, visit the software website here: HeatMap Tracker – Live Click-Tracking And Heat Map Tracking Plugin
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