Being able to track and see visitor behavior is very important to the success of your digital presence.
The management adage ”you can’t manage what you don’t measure” is as important today as it has ever been. If you don’t know what is happening when users arrive on your website, how will you get better online results?
Businesses have been searching for smart ways to track and understand what users are up to on their internet sites since web sites were first introduced. From basic tracking counters, to powerful statistical tracking tools like Google Analytics that capture detailed key information.
Knowing user behaviour is vitally important for a successful website, not just because it enables you to understand what visitors are doing so you can improve your results, but research also shows that previous visitor behaviour is the best indicator of future behaviour. Better, in fact, than knowing demographics.
While the ability to see valuable information such as how many unique web users are arriving on your website, what pages they are landing on and leaving from, how long they are remaining on your website for, what keywords are being searched for, average page views, referring websites, and so on, is extremely useful, wouldn’t it be fantastic to know exactly what users are doing, where they are visiting the longest for, what hyperlinks they are clicking on, what parts of the content they are pausing on, and so on?
Fortunately, heatmap tracking technology makes this possible. Website heat maps are used to locate areas in a web site page that online visitors scan most frequently. Web heat maps can also be integrated with other forms of statistical software and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking with recorded visitor session replays to your business tool box using a simple to use and very inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software tool that is compatible with WordPress (and other CMS applications) and that lets you record your web site visitors’ every movement and creates live heat maps showing where they are clicking and where they scroll throughout your site content.
HeatMapTracker application lets you spy on every click your visitors make.
For more details, visit the script site here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more information you have about how your visitors are interacting with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your prospects from fully engaging with your website, such as unclear site navigation layouts, or distracting adverts. As the website owner, you can help your users to complete certain actions, such as opting into a newsletter or click on specific links.
While Google Analytics has its overlay feature which can give you an idea of which links on your web page are being clicked, a heat map can also reveal any clicks that users make on your site, whether these are actual links or not. This is a significant difference because if a heatmap report reveals that readers are clicking on a graphic element which they think is a link, but happens to not be a hyperlinked image, you can quickly change this by linking the image to the destination URL your visitors are trying to get to, or let your users know that the image is just a visual element.
Heat maps, therefore, are one of the most useful ways to test the design of your site, see how readable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track visitor behaviour on your web site:
Capture Everything Visitors Do On Your Site
The software lets you record every user browsing movement on your website, allowing you to monitor all which links and buttons are being clicked, eye-tracking and page scrolls.
Full Control Without Restrictions
The software allows you to self-host the technology, giving you no-limit session recordings and pageviews.
Free Upgrades & Enhancements
There is a one-off investment to purchase the software, after which you are then entitled to receive free upgrades and all future enhancements.
Some additional script benefits include:
- Improve Your Marketing Efforts: By seeing how visitors navigate your site, you can spot problems that prevent visitors from progressing to the end of your sales funnel and improve user engagement.
- Stop Guessing About User Behaviour: The screen video recordings of your visitors’ sessions allow you to know exactly what happens on your web pages. Heat Maps let you see exactly which elements visitors click on, where they are drawn to most on your site, how long they stay in a particular spot, how far they scroll down your pages and more! No more guessing or assuming wrongly … just accurate metrics of what happens when users land on your web pages.
- Increase Website Sales: HeatMap Tracker helps you improve user interaction with your business, which improves sales and conversions. There are a number of ways to do this and we’ll go over a number of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker includes many great features for WordPress users. Here are just some of these:
- Quick and simple to install and configure. Be up and running in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors eyes are drawn to and measure how far down your sales or product pages your users scroll down to as a benchmark of the length of time your website and/or sales copy can retain their attention. HeatMap Tracker lets you review and analyze each and every visitor action to help you see how they are interacting with your website or specific pages on the website.
- Unlimited visitor recording and session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can capture visitors on your site for one day, a few weeks, a month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view total visitors, tracked pages and all sessions Heat Map Tracker has recorded for each project. You can easily see which pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving pages that your visitors are more interested in. You can also analyze regional demographic data of your visitors and learn which part of the world they are visiting from.
Additional software features:
The chart below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are just some testimonials users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your results:
- Learn what works (i.e. where users are clicking) and what doesn’t work (where people are not going to). For example, are people watching your videos? Are they clicking on graphic elements thinking that they may link to somewhere else?
- Get insights on ways to optimize your landing pages, sign-up forms, shopping cart, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Conducting “above the fold” experimentation to improve your site’s visitor impact, or optimize the impact of the home page’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify if any section of the content could be inserted, rearranged, or deleted.
- Produce “before” and “after” case studies for web-related services.
- Compare whether users tend to click on images versus buttons versus text links, and how specific user segments interact with your web site.
- Diagnose potential website security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering robust products and product support. The product download area includes video instructions for installing and setting up the software.
Product Pricing
Heat Map Tracker comes in 3 editions:
- Basic (Single) License – Installs on 1 website. Cost = $197.00 Single Payment.
- Professional License – Licensed for up to 10 domains. Price = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heat maps, browser session replays, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency edition lets you install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for digital marketing agencies. Cost = $497.00 Single Payment.
Please Note: Current pricing for the Heat Map Tracker software depends on whether there are any promotions or limited-time specials being offered. Presently, the product is being retailed for the pricing shown above. This may or may not be the actual pricing charged by the plugin developer when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest price here:
Additional Software Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services such as Google Analytics can give you some great data on things such as the number of people coming to your pages, how they find it and what they do whilst on your site. However, if you want to really gain deeper insights into how your website and your content is being used by your visitors to connect with your digital presence, then a heatmap analytics tool can be a great way to do this.
We suggest getting a license of Heat Map Tracker if you need live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and for increasing online sales.
For more information, visit the software website: HeatMap Tracker – Real-Time ClickTracking & Heat Map Tracking Plugin
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