The ability to track and see the behavior of visitors and users on your website or blog is very important to the success of your business online.
The adage “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is going on on your web pages, then how can you know what areas need improving?
Website users have looked for ways to track and understand what is happening since web sites first appeared. From basic counters that track visitor numbers, to very sophisticated statistical tracking software like Google Analytics that can deliver very detailed measurements.
Tracking user behaviour is vitally important for a successful digital business, not just because it enables you to understand what visitors are doing so you can improve your results, but testing also confirms that previous consumer behaviour is the most reliable way to predict future behavior. Better, in fact, than user demographics.
Although being able to view statistical metrics such as how many web users are coming to your web site, which pages they are arriving on and departing from, how long they are staying on your site for, keyword searches, unique page views, referring pages, and so on, is extremely essential, wouldn’t it also be excellent to be able to view precisely what visitors are clicking on, where on your site they are navigating around in, what links they are clicking on, which parts of the site visitors are pausing on, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Website heat maps are used to analyze areas on a web page most frequently scanned by visitors. Web heat maps are also often used alongside other forms of web analytics and session replay software technologies.
If you own a WordPress-powered website or blog, then it’s easy to add heatmap tracking with session replays to your collection of key website analysis tools with a simple to use and quite inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software program that works with WordPress (and other programs) and that lets you visually record your website users’ movements and generates instant heat maps that show where they are clicking and where they are scrolling throughout your web pages.
HeatMapTracker analytics tool lets you spy on every action your visitors make.
Learn more about the analytics tool here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your users engage with your site, the more you can improve your website’s user experience. Imagine knowing the exact issues that are preventing your readers from fully accessing your site, like unclear navigation layouts, or disruptive ads. As a website owner, you can help your site visitors to complete certain actions, such as opt into your newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature that can show you which links on your page are being clicked, a heatmap will also show you any clicks that visitors make on your site, regardless of whether these are links or not. This is important because if a heatmap analysis helps you discover that visitors are clicking on an image that they imagine to be a link, but is actually not a link, you can quickly fix this by linking the image to the destination your users are trying to get to, or let your users know that the image is just a design element.
In short, heat maps can be one of the most useful ways to test the design of your site, measure how readable your content is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track visitor behaviour on your site:
See Everything Visitors Do On Your Web Site
The script records every user browsing session on your web site, allowing you to capture all clicks, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The application allows you to self-host the technology, giving you no-limit recordings and playbacks.
Unlimited Upgrades & Enhancements
There is a one-time investment to purchase the application, which then entitles you to receive lifetime upgrades and enhancements.
Additional benefits of the HeatMap Tracker script include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they use your site, you can uncover obstacles that prevent visitors from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing About User Behaviour: The screen video playbacks of your visitors’ browser sessions show you precisely what happens on your web pages. Heat Maps let you see exactly which buttons and links users click on, where they are drawn to most on your site, how long they browse in a specific spot, how far they travel down your pages and more! No more guesses or making wrong assumptions … just pure evidence of what goes on when visitors come to your site.
- Increase Website Sales: HeatMapTracker helps you improve user engagement with your business, which creates better sales and conversion rates. There are many ways to achieve this and we list a number of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker provides many features for WordPress users. Here are just a few of these:
- Fast and easy to install and configure. Goes to work in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors look at and observe how far down the page your visitors scroll as an indicator of how long your web copy can engage them for. Heat Map Tracker lets you study each and every visitor experience to see how they interact with your site or some pages on your site.
- Unlimited visitor screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With Heat Map Tracker you can spy on visitor sessions on your website for 1 day, a couple of weeks, one month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and total sessions Heat Map Tracker has recorded for all projects. You can quickly see which pages your users are moving towards and how they are interacting with each page’s content, allowing you to spend more time on improving content that your visitors care about. You can also access regional demographic data of your visitors and see where they are coming from.
Additional software features:
The image below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials and comments plugin users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your results:
- Understand what’s working (i.e. where visitors are clicking) and what doesn’t work (where people aren’t clicking). For example, are people engaging with your videos? Are they clicking on images assuming that they link to somewhere else?
- Get useful information on how to improve your landing pages, signup forms, shopping cart, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Perform “above the fold” experiments to improve your landing page’s “first impression”, or optimize the impact of the site’s real estate elements on your visitors, such as banners, navigational links, buttons, headlines, etc…
- Identify whether a section of the content needs to be added, modified, or removed.
- Produce “before” and “after” case studies for web services.
- Compare if users prefer to click on images vs buttons versus text links, and how particular user segments engage within your site.
- Troubleshoot potential website security and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for providing exceptional products and support. The product download area contains video instructions for installing and configuring the software.
Software Pricing
Heat Map Tracker comes in three editions:
- Basic License – Licensed for one website. Cost = $197.00 One-time.
- Professional License – Installs on up to ten domains. Cost = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, browser session recording, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency license lets you install the plugin on as many sites as you want, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for digital agencies. Price = $497.00 One-time.
Note: The cost of purchasing this product depends on whether there are any promotions or limited-time special offers. When we last checked, the software is selling for the amounts shown above. This may not be the actual price set by the plugin author when you visit the product site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services like Google Analytics can provide great metrics on things such as how many people are landing on your pages, how they are finding it and what they do whilst on your website. However, if you want to truly gain deeper insights into how your web site and your content is helping your visitors to interact with your business online, then a heatmap analytics software tool can be a very practical way to do so.
We recommend that you consider getting a license of HeatMap Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to make more sales of your products or services.
For more details, visit the software website: HeatMap Tracker – Live Click-Tracking And Heat Map Tracking Plugin
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