Being able to understand the behavior of visitors on your site is absolutely vital to your online success.
The old adage ”you can’t manage what you can’t measure” is as important in the digital age as it has ever been. If you don’t know what is going on on your website, how will you know what needs to be improved?
Business owners have been searching for accurate tools to track and understand visitor behaviour since web sites first appeared. From simple counters that track visitors, to very sophisticated statistical tracking software like Google Analytics and other applications that deliver an exceptional amount of measurements.
Tracking user behaviour is vitally important for a successful online business strategy, not just because it enables you to understand what visitors are doing so you can better your results, but testing also confirms that previous visitor behaviour is the best predictor of future behaviour. Better, in fact, than knowing demographics.
While being able to view key reports like the number of web users are coming to your website, what pages they are entering and exiting, how long they are remaining on your website for, keyword searches, unique page views, referring websites, and so on, is highly important, wouldn’t it also be excellent to track exactly what visitors are doing, where on your site they are visiting the longest time on, which links they are clicking on, what parts of your site visitors are reading, and more?
Fortunately, heatmap technology makes this easy and possible. Web heatmaps are used to review areas of a web page that online visitors scan most frequently. Web heatmaps can also be used alongside other forms of statistical software and session replay software technologies.
If you own a WordPress web site, then you can easily add heatmap tracking with video session replays to your collection of key online analysis tools with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software application that is compatible with WordPress (and other programs) and that visually tracks your site visitors’ every movement and creates live heat maps that show where users are clicking and where they are scrolling throughout your site.
The HeatMapTracker analytics tool lets you look over the shoulders of everyone who visits your site.
Go here to learn more: Heat Map Tracker
Benefits
The more accurate data you have about how your users are engaging with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully accessing your site, like confusing site navigation elements, or distracting ads. As a site owner, you can help your site visitors to perform certain actions, such as join your newsletter or clicking on certain links.
While Google Analytics has an overlay feature that can show you which links on a web page are being clicked, a heat map can reveal any clicks that users make on your page, whether they are links or not. This is important because if a heatmap analysis helps you discover that readers are clicking on an image that they think is a link, but is actually not a link, you can easily fix this by linking the image to the destination URL your readers are trying to get to, or let your visitors know that the image is just a graphic.
Heatmaps, therefore, can be one of the best ways to test your site design, assess how navigatable your site is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to monitor user behavior on your web site:
Capture Everything Visitors Are Doing On Your Website
HeatMapTracker lets you record every visitor session on your website, enabling you to capture all page clicks, eye-tracking and page scrolling movement.
Full Control With No Restrictions
The script is hosted on your server, giving you no limits on session recordings and pageviews.
Unlimited Upgrades And Enhancements
There is a one-off cost to buy the application, after which you are then entitled to receive unlimited upgrades and enhancements.
Additional benefits include:
- Improve User Experience: By seeing how visitors experience your web site, you can identify issues preventing users from taking desired actions and reach your site objectives.
- Stop Guessing About User Behavior: The video playbacks of your visitors’ sessions let you know exactly what is happening on your web site. Screen overlays let you know exactly which links and buttons users click on, where they are drawn to most on your site, how long they browse in a specific location, how far and quickly they travel down your pages and more! No more guesses or hoping … just factual intel of what happens when visitors explore your website.
- Increase User Engagement: HeatMap Tracker helps you increase visitor engagement with your business, which increases sales and conversions. There are many ways to do this and we go over some of these in the “Tips” section further below.
Features
HeatMapTracker provides many great features for web site owners. Here are just a few of these:
- Quick and easy to install and implement. Ready to use in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors look at and see how far down the page your visitors scroll down to as a measure of the length of time your content can keep them interested. The software lets you analyze every single user experience to see how they interact with your website or certain pages on the site.
- Unlimited visitor recording and playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can record visitor sessions on your web pages for a day, a week or two, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and all sessions HeatMapTracker has recorded for all projects. You can quickly view the top pages your users are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on pages that your readers are more interested in. You can also view regional location data of all visitors and learn where they are visiting from.
Additional features:
The chart below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials that plugin users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your site to improve your business:
- Understand what’s working (i.e. where visitors click) and what doesn’t work (where users are not clicking). For example, are people watching your videos? Are they clicking on images assuming that these are links to somewhere else?
- Get useful data on ways to refine your landing pages, sign up forms, memberships, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” experiments to improve your landing page’s visitor impact, or maximize the impact of the home page’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify whether an element on the page needs to be inserted, modified, or removed.
- Produce “before” and “after” comparison reports for digital services.
- Analyze if visitors prefer to click images vs buttons vs text links, and how particular user segments interact with your website.
- Diagnose potential site security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for delivering reliable product quality and support. The product download area contains video tutorials for installing and setting up the software.
Product License Cost
HeatMapTracker comes in three separate versions:
- Basic License – Single installation only. Cost = $197.00 One-time.
- Professional License – Installs on up to 10 domains. Cost = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser recording, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web agencies. Cost = $497.00 Single Payment.
Note: The cost of purchasing Heat Map Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing shown above was current at the time this review was written. This may or may not be the actual price charged by the product developer when you visit the product site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing information:
Additional Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services such as Google Analytics can provide you with very useful metrics on things such as the number of people finding your website, how they found it and what they are doing whilst visiting your site. However, to truly gain deep knowledge into how your web site and its content is helping your visitors to connect with your business online, then a heat map analytics software tool can be a great way to do so.
We suggest buying a license of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your site’s user-experience, engagement and to make more online sales.
To learn more, check out the software here: Heat Map Tracker – Live Click-Tracking & Heat Map Tracking Software
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