Being able to track, monitor and view the behavior of visitors and users on your site is absolutely vital to the success of your digital presence.
The old saying “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is going on on your site, how will you know what needs to be improved?
Website users have looked for ways to track and analyze user behaviour since websites were first introduced. From basic tracking counters, to sophisticated statistical tracking tools like Google Analytics and other applications that can record very rich measurements.
Measuring user behaviour is very important for the success of your digital marketing and content strategy, not just because it enables you to understand what visitors are doing so you can improve your results, but testing also shows that past user behavior is the most reliable predictor of future behaviour. Better, in fact, than knowing consumer demographics.
Although being able to see valuable details like how many web users are visiting your website, what pages they are entering and exiting, how long they are remaining on your site for, what terms people are searching for, page views, referring pages, and so on, is extremely useful, wouldn’t it also be great to be able to view precisely what users are clicking on, where on your pages they are staying the longest for, what hyperlinks they are clicking on, what areas of your site they are pausing to read more about, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Website heat maps have been used to locate areas on a web site page that visitors scan most frequently. Web heat maps can also be integrated with other forms of statistical software and session replay software.
If you own a WordPress site, then it’s easy to add heatmap tracking with video session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software application that works with WordPress (and other CMS applications) and that visually records your site visitors’ complete journey and creates live heatmaps showing exactly where users click and where they scroll throughout your site content.
The HeatMapTracker analytics tool allows you to look over the shoulders of everyone who visits your site.
Go here to learn more: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your readers interact with your web site, the more you can improve your site’s user experience. Imagine knowing the exact obstacles that are preventing your readers from fully engaging with your website, such as unclear site navigation elements, or distracting ads. As the website owner, you can help your readers to complete certain actions, such as sign up to your newsletter or click on specific links or buttons.
While Google Analytics has an overlay feature that can show you which links on a page are being clicked, a heat map can also show you any clicks that visitors are making on your page, whether these are links or not. This is an important benefit because if a heat map analysis reveals that readers are clicking on a graphic element which they suppose to be a link, but turns out not to be a link, you could quickly fix this by adding a link to the image, or make it clear to your readers that the image is just a design element.
In short, heatmaps can be one of the most useful ways to test your site design, see how readable your site is and improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to track visitor behavior on your website:
Monitor Everything Users Do On Your Web Pages
HeatMapTracker creates a video of every visitor movement on your website, allowing you to view all clicks, eye-tracking and page scrolling movement.
Full Control Without Restrictions
The software is self-hosted, giving you unlimited recordings and pageviews.
Free Updates & Enhancements
There is a one-off investment to own the script, after which you are then entitled to receive lifetime upgrades and all future enhancements.
Some additional benefits of the application include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your site, you can spot obstacles that prevent visitors from taking desired actions and correct these.
- No More Guessing Visitor Behaviour: The screen video recordings of your visitors’ browsing sessions reveal exactly what takes place on your website. Heat Maps let you see exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they choose to stay in a specific area, how fast they navigate down your pages and more! No more guessing or hoping … just pure intel of what takes place when users explore your web pages.
- Increase Visitor Engagement: Heat Map Tracker helps you increase user engagement with your business, which improves your sales and conversions. There are a number of ways to achieve this and we’ll list a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker offers many features for site owners. Here are just some of these:
- Quick and easy to install and implement. Ready to go in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors look at and observe how far down the page your visitors scroll as a measure of the length of time your website and/or sales copy can engage them for. The software lets you analyze every single visitor action to help you learn how they interact with your site or particular pages on your website.
- Unlimited session recording and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With Heat Map Tracker you can measure visitors on your web pages for a few days, a few weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view total visitors, tracked pages and all sessions HeatMapTracker has recorded for all projects. You can quickly see the top pages your readers are moving towards and how they interact with each page’s content, allowing you to invest more time on improving content that your visitors care about. You can also access regional location data of all visitors and see where they are coming from.
Additional software features:
The chart below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials plugin customers have submitted for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the ways you can use HeatMapTracker on your web site to improve your business:
- Understand what works (i.e. where people click) and what doesn’t work (where users aren’t clicking). For example, are users engaging with your videos? Are they clicking on images assuming that they may link to somewhere else?
- Get useful data on ways to optimize your landing pages, sign-up forms, shopping cart, screen resolution, etc.
- Get actionable data on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- conduct “above the fold” experiments to improve your landing page’s visitor impact, or optimize the impact of the website’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if a content section could be inserted, reworked, or removed.
- Create “before” and “after” case studies for digital services.
- Analyze whether users tend to click images versus buttons versus text links, and how particular user segments engage with your website.
- Troubleshoot confirmed website security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing great product quality and customer support. The member download area contains video instructions for installing and configuring the software.
Software Cost
Heat Map Tracker is available in three versions:
- Basic (Single) License – Single installation only. Price = $197.00 One-time.
- Professional License – Allows you to use on up to 10 websites. Price = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, session recording, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency edition allows you to install the software on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing agencies. Price = $497.00 Single Payment.
Note: The cost of purchasing the Heat Map Tracker product depends on whether there are any promotions or limited-time special offers. Presently, the plugin is selling for the prices shown above. This may or may not be the actual price set by the plugin seller when you visit the website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Services such as Google Analytics can give you some good data on things such as the number of people arriving on your pages, how they find it and what they do during their visits. However, to truly gain a real-time understanding into how your website and its content is being used by your visitors to interact with your digital presence, then a heatmap analytics service can be a great way to do so.
We recommend that you consider purchasing a copy of HeatMapTracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your website’s user-experience, visitor engagement and for increasing your sales of your products or services.
For more information, check out the software here: HeatMap Tracker – Live Click-Tracking & Heat Map Tracker
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