The ability to track the behavior of visitors and users on your site is absolutely important to your online success.
The management adage ”you can’t manage what you can’t measure” is as true today as ever. If you don’t know what is happening when visitors arrive on your website, then how can you know what aspects of your website can be improved?
Website users have looked for ways to track and analyze what visitors are up to in their web sites since web sites were first created. From simple counters that track the number of visitors, to powerful statistical tracking tools like Google Analytics and other applications that can provide granular key data.
Understanding user behavior is important for a successful marketing strategy, not just because it enables you to understand what visitors are doing so you can better your performance, but it’s also been proven that previous user behavior is the most reliable indicator of future behavior. Better, in fact, than visitor demographics.
While the ability to view valuable metrics such as how many unique visitors are landing on your web site, what pages they are arriving on and departing from, how long they are staying on your site for, which keywords people are searching for, page views, referring sites, and so on, is vitally essential, wouldn’t it also be fantastic to know precisely what visitors are clicking on, where on your pages they are visiting the longest time on, what links they are clicking on, which parts of your site they are reading, and more?
Fortunately, heat map technology makes this easy. Website heat maps are used to display areas on a website page that visitors scan most frequently. Web heat maps can also be used alongside other forms of statistical software and session replay tools.
If you own a WordPress website or blog, then it’s easy to add heat map tracking and recorded session replays to your collection of key site analysis tools using an easy-to-install and quite inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software script that is compatible with WordPress and that visually tracks your web site users’ every movement and creates live heat maps that show precisely where they click and where they scroll throughout your web pages.
The HeatMapTracker analytics tool allows you to see your website from your visitor’s point of view.
For more details, visit the software site here: Heat Map Tracker
Benefits
The better you know how your visitors are engaging with your web pages, the more you can improve your site’s user experience. Imagine knowing the specific issues that are preventing your prospects from fully accessing your site, like unclear navigation layouts, or disruptive design elements. As a site owner, you can help your users to perform certain actions, such as signing up to your newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature which can show you what links on a web page are being clicked, a heat map can display any clicks that users are making on your page, regardless of whether they are actual links or not. This is an important difference because if a heatmap report helps you discover that visitors are clicking on a graphic element that they imagine to be a link, but happens to not be a link, you can quickly fix this by linking the image to the destination URL your users are trying to get to, or make it clear to your readers that the image is just a design element.
Heat maps, therefore, are one of the most useful ways to test your site design, see how navigatable your content is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to monitor visitor behaviour on your web site:
See Everything Users Do On Your Website
Heat Map Tracker lets you record every browsing movement on your website, enabling you to view all page clicks, eye-tracking and page scrolls.
Full Control With No Restrictions
The application allows you to self-host the technology, giving you no limits on recordings and playbacks.
Free Updates & Enhancements
There is a one-off cost to buy the script, which then entitles you to receive unlimited upgrades and enhancements for life.
Additional script benefits include the following:
- Improve Your Marketing: By looking over the shoulders of your visitors as they use your web pages, you can identify challenges preventing users from taking desired actions and improve user engagement.
- No More Guessing User Behaviour: The video recordings of your users’ sessions allow you to observe exactly what takes place on your website. Heatmaps let you see exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they stay on a specific area, how far they navigate down your site and more! No more guessing or hoping … just accurate metrics of what goes on when users move around your web site.
- Increase User Engagement: HeatMapTracker helps you increase user engagement with your site, which improves your sales and conversions. There are a number of ways to achieve this and we’ll present several of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker offers many unique features for WordPress users. Here are just some of these:
- Fast and easy to install and configure. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors look at and observe how far down your sales pages your visitors read down to as an average of how long your content can retain their attention. Heat Map Tracker lets you analyze each and every user session to see how users are interacting with your site or some pages on your site.
- Unlimited visitor screen captures and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can capture users on your pages for one day, a few weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you see how many total visitors, tracked pages and all recorded sessions HeatMap Tracker has recorded for each project. You can easily see which pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on the content that your visitors are more interested in. You can also view regional demographics of all visitors and learn where they are coming from.
Additional software features:
The image below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials users have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the many ways you can use Heat Map Tracker on your website to improve your results:
- Learn what’s working (i.e. where people are clicking) and what’s not working (where people aren’t going to). For example, are people watching your videos? Are they clicking on graphic elements thinking that they lead to somewhere else?
- Get useful data on how to optimize your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” experiments to improve your website’s visitor impact, or optimize the impact of your website’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify whether a page element needs to be inserted, modified, or taken out.
- Produce “before” and “after” case studies for digital services.
- Test if visitors prefer to click on images vs buttons vs text links, and how particular user segments interact with your site.
- Troubleshoot suspected site security threats or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a highly respected online marketer with a solid reputation for delivering robust product quality and support. The member download area contains video instructions for installing and setting up the software.
Software Price
HeatMapTracker is available in three versions:
- Basic (Single) License – Use on 1 domain. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to ten sites. Cost = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser session recording, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency license lets you install the software on as many sites as you like, create client accounts, and set up automated PayPal client invoices, making it ideal for web development service providers. Cost = $497.00 One-off payment.
Please Note: Pricing details of the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the software retails for the pricing shown above. This may not be the actual pricing charged by the product developer when you visit the product site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services such as Google Analytics can provide you with useful metrics on things such as how many people are landing on your website, how they found it and what they do whilst visiting your web pages. However, if you want to really gain a real-time understanding into how your site and your content is being used by your visitors to connect with your digital presence, then a heatmap analytics application can be a very practical way to do so.
We recommend buying a copy of HeatMap Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your website’s user-experience, visitor engagement and to get more web sales.
For full details, check out the software here: HeatMapTracker – Live Click-Tracking And HeatMap Tracker
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