Being able to track and see the behavior of visitors and users on your site is absolutely vital to your online success.
The business adage “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is happening when visitors arrive on your web pages, how will you know what areas need improving?
Businesses have been searching for accurate tools to track and understand what is happening since web sites first appeared. From basic counters that track the number of visitors, to powerful statistical tracking software like Google Analytics and other applications that can track very rich key metrics.
Knowing user behavior is very important for the success of your website, not just because it enables you to understand what visitors are doing so you can improve your performance, but research also shows that previous consumer behaviour is the best way to predict future behaviour. Better, in fact, than consumer demographics.
Although the ability to understand statistical information such as the number of web visitors are checking out your web site, which pages they are arriving on and departing from, how long they are remaining on your site for, keyword searches, page views, referring web sites, etc …, is vitally useful, wouldn’t it also be excellent to be able to know exactly what visitors are doing, where on your pages they are staying the longest for, what hyperlinks they are clicking on, what areas of your content visitors are mostly intrigued about, and more?
Fortunately, heatmap tracking technology makes this possible. Web heatmaps can be used to help locate areas in a web site page that online visitors scan most frequently. Web heat maps can also be used alongside other forms of stat tracking applications and session replay software.
If you use WordPress, then you can easily add heatmap tracking and recorded visitor session replays to your arsenal of key web site analysis tools with a simple to use and very inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that works with WordPress and that visually tracks your website visitors’ complete journey and creates live heat maps that show exactly where they click and where they are scrolling on your site.
The HeatMapTracker software also allows you to see your site from your visitor’s perspective.
To learn more about this script go here: Heat Map Tracker
Benefits
The better you know how your visitors are engaging with your site, the more you can improve your website’s user experience. Imagine knowing the specific barriers that prevent your readers from fully accessing your website, such as confusing site navigation elements, or disruptive design elements. As a site owner, you can help your readers to complete certain actions, such as sign up to a newsletter or clicking on specific links.
Although Google Analytics has its overlay feature that can give you an idea of what links on your page are being clicked, a heatmap can also display any clicks that visitors make on your site, whether these are actual links or not. This is important because if a heat map report reveals that visitors are clicking on a graphic element which they suppose to be a link, but turns out not to be a hyperlinked image, you could quickly remedy this by adding a link to the image, or let your visitors know that the image is not a link.
Heat maps, therefore, can be one of the best methods to test the design of your website, see how readable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to track user behaviour on your web site:
Observe Everything Visitors Are Doing On Your Web Pages
The script creates a screen video of every browsing movement on your site, enabling you to observe all which links and buttons are being clicked, eye-tracking and page scrolling movement.
Complete Control Without Limitations
The software is self-hosted, giving you unlimited recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-time cost to purchase the software, which entitles you to receive free upgrades and future enhancements.
Some additional application benefits include:
- Improve User Experience: By seeing how visitors navigate your site, you can identify problem areas preventing users from taking desired actions and reach your site goals.
- No More Guessing User Behavior: The video recordings of your users’ sessions allow you to see exactly what is taking place on your web pages. Click overlays let you see exactly which elements users click on, where they are drawn to most on your website, how long they choose to stay in a specific spot, how far they scroll down your site and more! No more guessing or hoping … just pure information of what goes on when users visit your site.
- Increase Online Sales: HeatMap Tracker helps you increase visitor engagement with your business, which improves your online sales and conversion rates. There are a number of ways to achieve this and we list some of these in the “Tips” section later in this review.
Features
HeatMapTracker includes many features for web site owners. Here are just some of these:
- Quick and easy to install and implement. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your site visitors spend more time view and see how far down the page your users scroll as a measure of the length of time your site can keep them interested. HeatMapTracker lets you study every single user experience to see how they interact with your site or particular pages on the web site.
- Unlimited session recording and playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With Heat Map Tracker you can spy on visitor sessions on your site for a few days, a week or two, 1 month, etc.
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and all sessions HeatMapTracker has recorded for all projects. You can easily see the top pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on pages that users care about. You can also analyze regional demographic data of your visitors and see where they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials and feedback customers have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your business:
- Discover what’s working (i.e. where people are clicking) and what’s not working (where people are not going to). For example, are people watching your videos? Are they clicking on graphic elements believing that they may link to another destination?
- Get ideas on ways to improve your landing pages, sign up forms, memberships, navigation, etc.
- Get actionable information on ways to create A/B split testing to improve results
- Get practical information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Perform “above the fold” experimentation to improve your home page’s visitor impact, or maximize the impact of your landing page’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
- Identify if a section of your content should be included, redesigned, or deleted.
- Create “before” and “after” case studies for web-related services.
- Compare if visitors prefer to click images vs buttons versus text links, and how specific user segments interact within your web site.
- Investigate confirmed website security threats and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a respected online marketer with a solid reputation for providing reliable product quality and product support. The member download area contains video tutorials for installing and configuring the software.
Product Cost
Heat Map Tracker comes in three versions:
- Basic License – Installs on 1 site. Price = $197.00 One-off payment.
- Professional License – Allows you to install on up to ten websites. Price = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heat maps, session replays, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you want, create client sub-accounts, and set up automated PayPal client invoices, making it an ideal solutions for web marketing agencies. Price = $497.00 Single Payment.
Note: Pricing for HeatMap Tracker can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the price when this article was written. This may not be the actual price set by the plugin seller when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing details:
Additional Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services such as Google Analytics can provide you with great data on things such as the number of people arriving on your website, how they are finding it and what they do during their visits. However, to truly gain an insight into how your website and your content is being used by your visitors to connect with your business online, then a heatmap analytics software application can be a great way to do so.
We recommend getting a copy of Heat Map Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your website’s user-experience, engagement and for generating more online sales.
To learn more, visit the software website here: Heat Map Tracker – Live ClickTracking & Heat Map Tracking Plugin
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