In Part One of this article on ways to improve your accounting business web presence, we provided in-depth information on the following topics:
- Challenges Accounting Businesses Face Online
- Online Opportunities For Accounting Businesses
- Improve Your Web Pages
- Improve Your Web Content
In this section, we continue exploring more ways to grow your accounting services business online. Topics covered include:
- Improving Web Traffic
- Tips For Generating Leads & Enquiries
- How To Improve Search Engine Optimization, Increase User Engagement And Increase Web Traffic To Your Site Generation Using WordPress Plugins & Themes
For more information about WordPress plugins and themes, see these articles:
Online Business Tips For Accountants – How To Improve Your Business Online With WordPress
Your web traffic is a vital part of your business growth. In this section we explore ways to help you improve your web traffic using WordPress.
Optimizing Your Website For SEO Using WordPress
There are lots of ways WordPress can help to optimize your website for search engines:
- Search Engine-Friendly URLs – Set the permalinks to use the title of the posts as the web address of your pages.
- Tags – Specify the keywords that you want search engines to index your article pages (posts) for.
- Categories – Add SEO-friendly categories for archiving and organizing your content.
- Post Excerpts – WordPress lets you compose an excerpt that visitors will see in the search engine results.
- Images – add search-optimized titles to your content images for improved search engine results.
- Internal Linking – WordPress provides a built-in feature that allows you to easily link your content to other posts on your site
- Pinging – Configure your site to automatically notify (ping) other search directories immediately upon publishing a new post on your website.
Improve SEO, Improve User Engagement And Increase Web Traffic Generation With Plugins
In addition to the built-in features of WordPress, there are dozens of WordPress plugins that improve your accounting or financial services website’s SEO, increase user engagement and drive more web traffic to your site.
For example, here are some plugins you can use to improve your SEO:
- All in One SEO – WordPress SEO plugin
- Google XML Sitemaps – WordPress sitemap plugin (for search engines)
- WP Tree – WordPress site map plugin (for visitors)
(Use a plugin like Yoast SEO to improve your site’s search engine optimization)
Other things you can do to improve your accounting site’s SEO, increase user engagement and drive more visitors to your business are to add a forum, newsletters, commenting, and social sharing features. Here are a few more useful WordPress plugins that can help:
- BuddyPress – This plugin can be used to set up a social network on WordPress.
- bbPress – Set up an online forum on your site.
- E-Newsletter – Use this WordPress plugin to send email newsletters, track results and manage subscribers from your WordPress dashboard, without third-party subscriptions.
- Disqus – This plugin lets you power discussions and helps to increase engagement on your website or blog.
- Monarch – Use this plugin to add powerful social sharing features and buttons on your pages and posts.
(You can easily add social sharing buttons to your site using free or inexpensive WordPress plugins)
Ways To Generate New Leads & Enquiries
Let’s take a look now at ways to improve your sales and generate new leads and enquiries for your business.
Add An Email Newsletter
Adding a newsletter is an excellent way to build a subscriber list. It provides a number of benefits and advantages including:
- Sends targeted traffic
- Keeps readers from forgetting about you
- Provides useful updates
- Provides you with a highly targeted marketing channel
- Allows you to offer special products or services to a select audience
- Increases user interaction
- Provides another way for your content to be shared online with others
One of the best ways to get visitors to become subscribers is to provide users with valuable content and give them free gifts in exchange for their personal details. This can be a useful report, tips for handling finances, access to tax calculators, coupons, membership access to videos, contests, etc.
Contact Forms
Contact forms provide an easy and simple way for readers to contact you. Visitors can report issues, ask questions to specific departments, request quotes, send suggestions for improvements and more.
Contact forms provide a number of benefits, like:
- Reducing spam
- Automated response
- Giving you control over what is sent to you
- You can keep your email address private
- Can be added to any post or page
- Looks professional
- Convenient for visitors
A very popular WordPress contact form plugin is Contact Form 7.
Contact Form 7
(Contact Form 7 Plugin)
This free plugin lets you create and manage multiple contact forms into any post or page, customize the form and the mail contents, add fields, and more.
Contact Form 7 also supports international languages, Ajax-powered submissions, CAPTCHA, Akismet spam filtering and so on.
Another option to consider is to segment your contact form so prospective clients can choose which topic they are contacting your company about. This will help you to get the comment to the right person.
Adding Maps
A map helps your visitors and clients find you.
Maps are a very useful tool for several reasons:
- A map helps to increase local SEO
- Helps visitors find you easily
- Displays location of events
(Adding maps helps your visitors and customers find you)
Below are some of the more plugins that let you embed, customize and display maps on your WordPress site:
- Google Maps
- Advanced Google Maps Plugin for WordPress
- WP Google Maps
- Comprehensive Google Map Plugin
Improving SEO, Improve User Engagement And Increase Web Traffic Generation Using Plugins & Themes
Accounting And Financial Services Plugins For WordPress
WordPress lets you add a number of plugins to your accounting site that will immediately make available a range of functional tools for visitors. Here are some of these plugins:
Calculator Pro Calculators
(Calculator Pro Calculators – WordPress Plugin)
This is a free collection of over 400 calculators that you can display on your website. Internationalization is supported.
Most of them aren’t focused on accounting, but there are quite a few for:
- Interest rate
- Loans
- Leases
- Debit
- And more
For more details, go here}:
Show Stock Quotes
(Show Stock Quotes WP Plugin)
This free plugin gives you a widget that shows a number of different stock quotes per portfolio. You can display as many widgets as you want.
(Show Stock Quotes – WordPress Plugin – Stock Portfolio)
For more details, go here}:
Custom Stock Ticker
(Custom Stock Ticker WP Plugin)
This free plugin lets you add custom stock tickers to any sidebar, post or page using shortcodes.
This plugin comes with a number of customizable features. You can choose from built-in skins or customize these yourself. It’s easy to customize it so it matches your website. You can also create custom stocks for individual categories.
Customize the appearance by changing speed, text, colours, etc.
For more details, go here}:
Finance Calculator
(Finance Calculator WordPress Plugin)
This free plugin allows your visitors to calculate indicative repayments online. It’s great for calculating repayments on vehicle loans, property loans, or other large loans.
(Finance Calculator Plugin – Loan Calculators)
The Finance Calculator plugin also contains an application form that sends a message to the email address you specify.
It will display payment protection, calculate 12 to 60 months loans and create a form that can be placed in any page or post.
For more details, go here}:
WP-Invoice
(WP-Invoice Plugin For WordPress)
WP-Invoice lets WordPress blog owners send itemized invoices to their clients.
WP-Invoice lets you integrate billing into WordPress. You can send itemized invoices, set up recurring billing and expand functionality with both free and premium add-ons that let you manage locations, accept electronic signatures from clients, create PDF invoices, provide quotes, create checkout forms, and more.
The plugin ties into your WP user management database to keep track of your clients and their information, and integrates with PayPal, Authorize.net, Stripe, and several others.
The plugin lets you add custom payments and charges, add pre-defined line items and discounts, quickly view invoice status and progression, filter and find invoices, show invoice receipts and invoice history, create email notification templates, access reports (collected vs uncollected invoices, valuable clients and top grossing line items), and more.
For more details, go here}:
All In One Business Management Application
(All In One Business Management Application Plugin)
This is a complete business management system that includes accounting management, invoicing, order management, helpdesk with ticket system, client relationship management and lots more.
(All In One Business Management Application WordPress Plugin – Invoice)
All In One Business Management Application supports multiple languages, is fully customizable and provides additional tools like document management, to do app, and more.
For more details, go here}:
iBilling – Accounting And Billing Software
(iBilling – Accounting and Billing Software WP Plugin)
iBilling is a scalable business software that lets you manage and communicate with clients, track your company’s cash flow and net worth, send single-click payment reminders and payment confirmations, and lots more.
(iBilling – Accounting and Billing Software Plugin – Client Invoice)
iBilling Accounting and Billing Software allows you to get paid faster by integrating with several online payment gateways.
For more details, go here}:
Accounting Themes For WordPress
To get the most benefit out of growing your business online with WordPress, we recommend choosing a theme specifically for accounting businesses. Below is a list of some of the best accountancy themes available. These themes allow you to have a professional accounting website within minutes.
Accounting Pro
(Accounting Pro WP Theme)
This premium theme for WordPress is a turn-key theme designed for accountants and accounting firms. It’s responsive, has a drag-and-drop page-builder, offers several page templates, custom menu features, a content composer (gives you an improved WordPress editor), a sidebar manager, performs auto resizing for images, and lots more.
Accounting Pro can be expanded by installing premium add-ons.
More info:
Accountancy
(Accountancy)
Accountancy Theme comes with a variety of styles and layouts that helps make your accounting website look and feel professional.
This responsive (mobile-friendly) theme includes a custom slider, a featured testimonial, it’s lightweight, search engine optimized, and fast loading. Accountancy provides what you need without bloating your theme. Free updates and 1 year of support is included with your purchase.
More info:
Accounting
(Accounting Theme For WordPress)
Accounting Theme includes a drag-and-drop builder that allows you to design your website any way you want. The theme also has unlimited sidebars with custom widgets, four different types of headers, a custom administration panel, four color schemes, a custom slider, three different blog types, and is responsive (mobile-friendly). It looks clean and modern and loads fast.
More info:
Kathryn
(Kathryn – WordPress Theme)
Kathryn is a premium child theme for the Genesis Framework that’s developed for accounting services. Kathryn allows you to use WordPress as a true content management system and offers multiple layouts, slider, multiple sidebars, many color options, is easy to use, search engine friendly, and is fully responsive. Although it can easily fit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy WordPress responsive slider plugin and is a separate purchase from the Genesis Framework.
Go here to learn more this WordPress theme:
Accounting WordPress Theme
(Accounting WordPress Theme)
This premium theme was designed to enhance professionalism within the accounting industry. Every color, layout element, icon, menu item, page structure, call-to-action, etc., was designed specifically to give your accounting website a professional look while not looking dull. It’s a turn-key installation but you can still modify it if you want. It’s responsive and includes pages for your services, contact section with consultation requests (downloadable as CSV), testimonials section, and a blog.
More information:
WP Advocate
(WP Advocate)
WP Advocate is a corporate theme specifically designed for professionals such as accountants and attorneys. Use the bundled images or upload your own. WP Advocate includes a custom post type adding employee profiles. It will also integrate with BeSpoke profile templates. It’s clean and loads fast.
More information:
Divi
(Divi WP Theme)
This premium theme is the most flexible theme in Elegant Themes‘ collection. Divi lets you create a professional website using the page builder or beautiful pre-made layouts. You can modify your layout as much as you need.
Divi’s page builder transforms elements into visual building blocks, allowing you to understand and easily edit the structure of their pages without touching code.
(Divi WP Theme – Page Builder)
It has 40 content modules that you can drag and drop anywhere you want. These include multiple layouts, a slider, you can place pricing tables, testimonials, call-to-action, and lots more. Divi is responsive and fully customizable. Theme prices start at $69 per year and includes full access to 80+ professional themes.
More info:
The Corporation
(The Corporation Theme)
The Corporation was developed specifically to make corporate websites look great.
This theme has a sleek page-based home page design with a prominent, flashy slider, blog design, six unique color schemes, multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Themes start at $69 per year and includes access to 80+ stunning themes.
More information:
Adviser
(Adviser Theme For WordPress)
This premium theme was designed specifically to help businesses in the financial industry to build trust online through clean web design. It’s ideal for businesses that provide services such as investment advice or tax advice. Adviser includes a recruitment page with hiring announcements and where to send applications. It also includes a built-in lease calculator. It includes multiple shortcodes and widgets, and includes the drag-and-drop visual composer.
More info:
Tax Help
(Tax Help Theme For WordPress)
This one was specifically built for financial companies, tax and financial advisors, and businesses that provide tax assistance. The theme is designed to showcase your services professionally and help grow your professional reputation. It provides different blog styles, uses a drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and additional custom shortcodes.
To learn more about this theme, go here:
Finance Business
(Finance Business – WordPress Theme)
Finance Business was specifically developed for organizations that provide financial services including tax help, consulting, finance, corporate, insurance, loans, accounting, and more. It includes a custom CMSMasters Visual Content Composer plugin, around one hundred shortcodes that let you add charts and financial content, the custom drag-and-drop composer, 2 premium sliders, page settings, color management features, animations, and a lot more.
For more details, go here:
Avada
(Avada Finance WordPress Theme)
Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.
To learn more about the Avada theme for WordPress, go here: Avada
We hope that you have found this article on WordPress plugins and themes for improving SEO, increasing user engagement and traffic generation helpful.
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