In Part 1 of this comprehensive guide on ways to improve your accounting business presence online, we provided in-depth information on the following areas:
- Challenges Accounting Businesses Face Online
- Online Opportunities For Accountants
- Improving Your Website Pages
- Ways To Improve The Content On Your Site
In this section, we explore more ways to grow your accounting services business online. Areas covered below include:
- Ways To Improve Traffic With WordPress
- Ways To Generate More Leads & Enquiries
- How To Improve SEO, Improve User Engagement And Increase Web Traffic Generation Using Plugins And Themes
For more information about WordPress plugins and themes, see these articles:
Tips For Accountants – WordPress Plugins & Themes That Improve SEO, Improve User Engagement And Increase Web Traffic Generation
Web traffic is an integral part of your online business growth. This section will help you improve your web traffic.
Optimize Your Website For Search Engines (SEO) Using WordPress
There are many ways that WordPress helps optimize your accounting website for search engines:
- Search Engine-Friendly URLs – configure the permalinks to create search engine-optimized web addresses for your articles and posts.
- Post Tags – Specify the keywords that you want search engines to index your article pages (posts) for.
- Post Categories – Create search engine-friendly categories for your posts and products.
- Post Excerpts – WordPress lets you compose descriptions for your posts that search engines will show in their search result pages.
- Images – title images with keywords for better search results.
- Internal Linking – WordPress provides a built-in feature that lets you easily create internal links for faster indexing of your content
- Post Notification – WordPress can be configured to automatically notify other search directories immediately upon publishing new content on your site.
Improve Search Engine Optimization (SEO), Increase User Engagement And Generate More Traffic With Plugins
As well as the built-in features of WordPress, there are dozens of plugins for WordPress that improve your website’s SEO, increase user engagement and drive more visitors to your site.
Here are some plugins you can use to improve your website’s SEO:
- All in One SEO – WordPress SEO plugin
- Google XML Sitemaps – WordPress sitemap plugin
- Page-List – WordPress site map plugin (for visitors)
(Use a plugin like Yoast SEO to improve your SEO)
Other things you can do to improve your accounting site’s SEO, increase engagement and drive more traffic to your website are to add a forum, newsletters, commenting, and social sharing. Here are a few WordPress plugins that can help:
- BuddyPress – Run a social community on your website.
- bbPress – Use the bbPress WordPress plugin to set up your own forum on your WordPress website.
- E-Newsletter – E-Newsletter allows you to send email newsletters, track results and manage subscribers from your WP dashboard.
- Disqus – Disqus lets you power discussions and increases user engagement on your website or blog.
- Floating Social – Add social buttons and features that allow visitors to share your content online to your website.
(You can add social sharing features to your website easily using free or inexpensive WordPress plugins)
Ways To Generate New Leads & Enquiries Using WordPress-Based Tools
This section explains how to improve sales and generate more leads and enquiries.
Provide A Newsletter
Adding an email newsletter is an excellent way to build a list of subscribers. Adding a newsletter provides a number of benefits including:
- Sends targeted traffic
- Keeps readers from forgetting about you
- Provides useful information and advice
- Provides you with a highly targeted marketing channel
- Allows you to offer special services or products to a select audience
- Provides regular opportunities for user engagement
- Provides you with an additional way for readers to share your content
An effective way to get visitors to subscribe is to provide them with valuable content and offer them a free gift in exchange for their personal details. This could be a handy guide, tips for handling finances, access to tax calculators, coupons, membership access to subscriber-only content, contests, etc.
Adding A Contact Form
Contact forms make it easy and simple for readers to contact you. Contact forms also let readers report concerns, ask questions to specific departments, request quotes, send suggestions for new services or products and more.
Contact forms provide several benefits including:
- Reducing spam
- Set up automated responses
- Giving you control over what is sent to you
- Allows you to keep your email address private
- Contact forms can be added to any page or post
- Improves the professional look of your website
- Convenience for visitors
A very popular WordPress contact form plugin is Contact Form 7.
Contact Form 7
(Contact Form 7 WordPress Plugin)
This free plugin lets you insert multiple contact forms into any post or page, customize your form and the mail contents, add fields, and more.
International languages, Ajax-powered submissions, CAPTCHA, and spam filtering is supported.
Something to consider is to add sections to your contact form so prospective clients can choose which topic they are contacting you about. This helps you get the comment to the right person.
Provide Maps
Adding maps to your site helps your visitors and clients find you.
Inserting maps (e.g. Google Maps), into your website also provides users with a number of benefits, such as:
- Maps improve local SEO
- Allows customers to better plan their meeting or appointments
- Display location of events
(Adding maps helps your visitors and clients find you)
Popular Google Maps plugins for WordPress include:
- Google Maps
- Advanced Google Maps Plugin for WordPress
- WP Google Maps
- Comprehensive Google Map Plugin
How To Improve Search Engine Optimization, Improve User Engagement And Increase Visitors To Your Website Generation With Plugins
Accounting WordPress Plugins
WordPress provides a number of plugins you can add to your site that will immediately make available a range of practical tools for site visitors. Here are just some of these plugins:
Calculator Pro Calculators
(Calculator Pro Calculators – WordPress Plugin)
This plugin provides a free collection of 400+ calculators. You can embed them into your posts, pages, or sidebars using shortcodes. Internationalization is supported.
Note: Most of the calculators aren’t focused specifically on accounting, but there are quite a few you can use for:
- 401k
- Rate of return
- Tax
- Credit
- And many more
For more details, go here}:
Show Stock Quotes
(Show Stock Quotes – WordPress Plugin)
This plugin installs a widget that displays a number of different stock quotes per portfolio. You can show as many portfolios as you like.
(Show Stock Quotes – Stock Portfolio)
For more details, go here}:
Custom Stock Ticker
(Custom Stock Ticker Plugin)
With this plugin you can place custom stock tickers on any post, page or sidebar using shortcodes.
The plugin comes with several customizable features. You can choose to use built-in themes or customize it yourself to match your website. You can also create custom stocks for specific categories.
Appearance customization features include height, width, background color, scroll speed, opacity, number of stocks displayed simultaneously, font size, font family, text color, etc.
For more details, go here}:
Finance Calculator
(Finance Calculator Plugin For WordPress)
This free calculator allows your users to calculate indicative repayments online. This is a great financial tool for calculating repayments on car loans, property, or any other large loan.
(Finance Calculator Plugin For WordPress – Loan Calculator)
The plugin also contains an application form that will send a notification message to a specified email address.
It will show payment protection, calculate 12 to 60 months loans and create forms that can be placed in any page or post.
For more details, go here}:
WP-Invoice
(WP-Invoice Plugin)
WP-Invoice is ideal for WordPress site owners with clients to bill.
This plugin lets you integrate billing into WordPress. You can send clients itemized invoices, set up recurring billing and expand plugin functionality with both free and premium add-ons, like business location, electronic signature, PDF creation, quoting, checkout forms, and more.
The plugin ties into the WordPress user management database to keep track of clients and their information, and integrates with PayPal, Authorize.net, Stripe, 2Checkout, Interkassa, and several others.
WP-Invoice lets you add custom payments and charges, insert pre-defined line items and discounts, view invoice status and progression, filter and find invoices, see invoice receipts and invoice history, create e-mail notification templates, access reports (collected vs uncollected invoices, ten most valuable clients and top grossing line items), and more.
For more details, go here}:
All In One Business Management Application
(All In One Business Management Application Plugin For WordPress)
This complete business management solution includes accounting management, invoicing, order management, help desk with knowledgebase and support ticketing system, client relationship management and many more features.
(All In One Business Management Application – Client Invoice)
All In One Business Management Application supports different languages, is fully customizable and provides powerful tools like document management, to do app, and more.
For more details, go here}:
iBilling – Accounting And Billing Software
(iBilling – Accounting and Billing Software WordPress Plugin)
This is a scalable business software that lets you manage customer data and invoicing, tracks your company’s cash flow and net worth, and lots more.
(iBilling – Accounting and Billing Software Plugin – Invoicing)
iBilling allows you to get paid faster by integrating with several payment gateways.
For more details, go here}:
Accounting WordPress Themes
To get the best features and professional look for your website, it’s best to choose a theme specifically for accounting businesses. Below is a list of some of the best WordPress themes available for accounting businesses. These themes allow you to have a professional accounting website within minutes and save hundreds to thousands of dollars on the cost of web design.
Accounting Pro
(Accounting Pro)
This premium theme is an inexpensive turn-key theme for accountants and accountancy firms. It’s responsive, has a drag-and-drop page-builder, has several page templates, custom menus, a content composer (gives you an improved WordPress editor), a sidebar manager, auto-resizing for images, and lots more.
You can easily customize Accounting Pro by installing premium add-ons.
For more details, go here:
Accountancy
(Accountancy – WordPress Theme)
This premium theme for WordPress comes in a variety of built-in styles and layouts to help give your accounting site a professional look and feel.
This fully responsive (mobile-friendly) theme includes a custom slider, a featured testimonial section, it’s lightweight, search engine friendly, and loads fast. Accountancy provides the features you need without bloating your theme. Free updates and 1 year of support is included with the price.
To learn more about using this theme, visit the theme website:
Accounting
(Accounting Theme For WordPress)
This one includes a drag-and-drop builder that allows you to design your website any way you want. The theme also provides unlimited sidebars and custom widgets, four different types of headers, a custom admin panel, four color schemes, a custom slider, 3 blog types, and is mobile-friendly. Accountancy is a clean-looking, modern and fast loading theme.
Visit the theme site to learn more about using this WordPress theme:
Kathryn
(Kathryn WordPress Theme)
This premium WordPress theme was developed specifically for accounting businesses. It offers a slider, multiple layouts, multiple sidebars, widgetized home page, flexible rotator, call to action boxes, author boxes for single or multiple bloggers, a variety of color options, is easy to use, inexpensive, search engine friendly, and is fully responsive. Although this theme could easily suit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy plugin and is a separate purchase from the Genesis Framework.
Go here for more info:
Accounting WordPress Theme
(Accounting WordPress Theme – Theme For WordPress)
Accounting WordPress Theme was designed to enhance professionalism within the accounting industry. It features authoritative colors and layout elements specifically designed to give your accounting site a professional look. It’s a turn-key installation but you can still modify it if you want. It’s responsive (mobile-friendly) and includes pages for your accounting services, contact section with consultation requests (downloadable as a CSV file), testimonials section, and a blog.
Visit the theme site to learn more about this theme:
WP Advocate
(WP Advocate)
WP Advocate is a corporate theme developed for professionals such as accountants and attorneys. You can use the bundled images or upload your own. It includes a custom post type adding staff profiles and can also integrate with BeSpoke profile templates. It’s clean-looking and fast-loading.
To learn more about this WordPress theme, go here:
Divi
(Divi Theme For WordPress)
This is one of the most flexible themes in Elegant Themes‘ collection. You can create a unique, professional site using the page builder or pre-made layouts. You can modify your layout to your heart’s content.
The builder transforms elements into visual building blocks, allowing you to understand and easily edit the structure of their web pages without editing a single line of code.
(Divi – Page Builder)
Divi has 40 content modules that you can drag and drop anywhere you want. These include accordion, call to action, circle counter, divider, gallery, login, person, sidebar, tabs, toggle, fullwidth image, fullwidth map, fullwidth post title, and more.. Divi is fully responsive and fully customizable. Themes start at $69 per year and includes access to over 80 stunning themes.
More information:
The Corporation
(The Corporation Theme For WordPress)
The Corporation Theme was developed specifically to create good-looking corporate websites.
The Corporation has a page-based home page design with a eye-catching slider. It also has a blog design. It comes with 6 unique color schemes. It also has multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Theme prices start at $69 per year and includes access to 80+ themes.
More information:
Adviser
(Adviser Theme)
The Adviser WordPress Theme was developed specifically to help professionals in the financial industry to build trust online through clean design. It’s perfect for those that provide services like investments or tax help. It includes a recruitment page with hiring announcements and where to send applications. It also includes a built-in lease calculator. It includes widgets and multiple shortcodes, and includes the drag-and-drop visual composer.
Go here for more information:
Tax Help
(Tax Help Theme For WordPress)
Tax Help WordPress Theme was built for financial organizations, tax and financial advisors, and those offering tax services. This theme is designed to show your services professionally to help grow your business reputation. It provides different blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.
For more information, go here:
Finance Business
(Finance Business – WordPress Theme)
This premium WordPress theme was developed specifically for businesses that provide any type of financial service including consulting, tax help, insurance, corporate, finance, accounting, loans, and more. It includes a custom CMSMasters Visual Content Composer plugin. It also has around 100 shortcodes that includes charts and financial content. It also includes a custom drag-and-drop composer, two premium sliders, page options, color management features, animated elements, and a whole lot more.
More info:
Avada
(Avada Finance WordPress Theme)
Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.
To learn more about the Avada theme for WordPress, go here: Avada
We hope that you have found this comprehensive guide on WordPress plugins that can help improve SEO, improve user engagement and increase web traffic generation useful.
Subscribe below to receive 101+ useful WordPress tips that will help you grow your business …
***
"I love the way your email series "Infinite Web Content Creation Training Series" is documented and presented. It is very absorbing and captivating. The links and tutorials are interesting and educational. This has motivated me to rewrite my content following the concepts I am learning from the email series." - Mani Raju, www.fortuneinewaste.com
***