In Part One of this comprehensive article on ways to grow your accounting business web presence, we covered the following topics:
- Online Challenges For Accounting Businesses
- Opportunities For Accounting Services
- Your Website Pages
- How To Improve The Content On Your Site
In this section, we explore more ways to grow your accounting services business online. Topics covered include:
- Ways Of Improving Traffic
- Generating More Leads & Enquiries Using WordPress-Based Tools
- Improve Search Engine Optimization, Increase User Engagement And Increase Web Traffic To Your Business Generation With WordPress Plugins And Themes
For more information about WordPress plugins and themes, go here:
- WP Plugins Enhance Your Site’s Features And Functionality
- WordPress For Business – An Introduction To Themes
Tips For Improving Traffic With WordPress
Your web traffic is vital to your business growth. In this section we explore ways to help you improve your web traffic.
Optimizing Your Site For SEO Using WordPress
There are lots of ways WordPress can help to optimize your accounting website for search engines:
- Search Engine-Friendly URLs – configure the permalinks to create search engine-optimized URLS for your articles and posts.
- Post Tags – Choose the keywords that you want search engines to index your article pages for.
- Post Categories – Create categories for archiving and organizing your content.
- Excerpts – Create descriptions for your posts that will show in search results.
- Images – title images with keywords for better search engine results.
- Content Linking – WordPress has a built-in feature that lets you easily link your content to other posts and pages
- Post Notification – WordPress can be configured to automatically notify (ping) other sites and directories immediately upon publishing a new post on your site.
How To Improve SEO, Improve User Engagement And Increase Visitors To Your Site Generation Using Plugins
As well as the built-in features of WordPress, the WP community makes available many plugins that will improve your accounting website’s SEO, increase engagement and drive more web traffic to your website.
For example, you can install the plugins below to improve your SEO:
- Yoast SEO – WordPress SEO plugin
- Google XML Sitemaps – WordPress sitemap plugin
- WP Tree – WordPress site map plugin (for visitors)
(Use a plugin like Yoast SEO (formerly known as WordPress SEO by Yoast) to improve your SEO)
Other WordPress tools you can use to improve SEO, increase engagement and drive more web traffic to your website are to add a forum, newsletters, commenting, and social sharing features. Here are some more fantastic WordPress plugins that can help:
- BuddyPress – This free plugin lets you set up and run a social community on WordPress, with member profiles, messaging, activity streams, user groups, and more.
- bbPress – Run a forum on your WordPress website.
- E-Newsletter – Send email newsletters, track results and manage subscribers from your WordPress site.
- Disqus – Power discussions and helps to increase user engagement on your website.
- Floating Social – Easily add social buttons and features that allow visitors to share your content online to your pages and posts.
(You can easily add social sharing buttons to your site using WordPress plugins)
Generate More Leads & Enquiries
In this section, we’ll look at ways to improve sales and generate new leads and enquiries.
Add A Newsletter
Providing an email newsletter is an excellent way to build a list of subscribers. Adding email newsletters] provides a number of benefits and advantages including:
- Drives targeted traffic to your website
- Keeps your business at the forefront of your reader’s minds
- Provides useful updates
- Provides a targeted marketing channel
- Allows you to provide special products or services to a select audience
- Increases engaging with your users
- Provides other ways for readers to share your content
An effective strategy for attracting newsletter subscribers is to provide high value content and offer users additional items of value for free in exchange for their personal details. This can be a useful report, tips for handling tax, access to tax calculators, coupons, access to subscriber-only content, contests, etc.
Add Contact Forms
Contact forms make it easy and simple for prospective customers to get in touch with you. Readers can provide feedback, ask questions to specific departments, ask for a quote, give suggestions for new services or products and more.
Contact forms provide several benefits and advantages including:
- Reducing spam
- Set up automated responses
- Gives you control over what is sent to you
- You can keep your email address private
- Can be added to any post or page
- Improves the professional look of your website
- Convenient for users
A popular contact form plugin for WordPress is Contact Form 7.
Contact Form 7
(Contact Form 7)
Contact Form 7 lets you add and manage multiple contact forms on your posts and pages, customize the form and the mail contents, add fields, and more.
International languages, Ajax-powered submissions, CAPTCHA, and spam filtering is supported.
Something to consider is to segment your contact form so prospects can select which aspect of your business they are contacting your company about. This ensures that visitors get the comment to the right person.
Adding Maps
Adding maps to your site helps your visitors and customers find you.
Integrating maps, such as Google Maps, with your WordPress site also provides visitors with many benefits, such as:
- Maps increase local SEO
- Visitors can find your office more easily and helps customers can plan their visits better
- Displays location of events
(Adding maps helps your visitors and customers find you)
Here are some of the more popular plugins that let you embed, customize and display maps on your website:
- Google Maps
- Advanced Google Maps Plugin for WordPress
- WP Google Maps
- Comprehensive Google Map Plugin
Improving Search Engine Optimization, Increase User Engagement And Increase Web Traffic Generation Using WordPress Plugins
WordPress Financial Plugins
WordPress provides a number of plugins you can add to your website that will immediately make available a range of functional tools for visitors. Here are just some of the plugins you can choose from:
Calculator Pro Calculators
(Calculator Pro Calculators)
This plugin provides a free collection of 400+ calculators that you can provide to users on your website and embed into your pages, posts, or sidebars using shortcodes. It also supports internationalization
Note: Most of them aren’t focused specifically on accounting, but there are a few for:
- 401k
- Rate of return
- Tax
- Debit
- And many more
For more details, go here}:
Show Stock Quotes
(Show Stock Quotes – WordPress Plugin)
This plugin installs a widget that displays up to 20 different stock quotes per portfolio. You can show as many portfolios as you want.
(Show Stock Quotes WordPress Plugin – Stock Portfolio)
For more details, go here}:
Custom Stock Ticker
(Custom Stock Ticker Plugin)
With this plugin you can place a custom stock ticker on any sidebar, post or page using shortcodes.
This plugin offers a number of customizable features. Choose from built-in skins or customize these yourself. It’s easy to customize it so it matches your website. You can also add custom stocks to specific categories.
Customize the appearance by changing width, height, background color, scroll speed, opacity, number of stocks displayed simultaneously, font size, etc.
For more details, go here}:
Finance Calculator
(Finance Calculator WP Plugin)
This free calculator allows your site visitors to calculate indicative repayments. It’s great for calculating vehicle loans, real estate loans, or other large loans.
(Finance Calculator Plugin – Loan Calculator)
This plugin also contains an application form that sends a notification message to the email address you specify.
It will show payment protection, calculate 12 to 60 months loans and create forms that can be placed in any page or post.
For more details, go here}:
WP-Invoice
(WP-Invoice Plugin)
WP-Invoice lets you send itemized invoices to clients.
This plugin lets you integrate billing into WordPress. You can send itemized invoices, set up recurring billing and expand functionality with both free and premium add-ons, like business location, electronic signature, PDF creation, quote creation, checkout forms, and more.
The plugin ties into WP’s user management database to keep track of clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, and several others.
WP-Invoice lets you add custom payments and charges, create pre-defined line items and discounts, view invoice status and progression, filter and find invoices, show invoice receipts and invoice history, create notification email templates, access reports (collected vs uncollected invoices, most valuable clients and top grossing line items), and more.
For more details, go here}:
All In One Business Management Application
(All In One Business Management Application WP Plugin)
This complete business management solution includes accounting management, invoicing, order management, helpdesk with ticket management system, CRM and lots more.
(All In One Business Management Application Plugin – Invoice)
All In One Business Management Application supports different languages, is fully customizable and provides additional tools like document management, to do app, and more.
For more details, go here}:
iBilling – Accounting And Billing Software
(iBilling – Accounting and Billing Software Plugin)
iBilling is a scalable business software that lets you manage clients and invoicing, track your company’s cash flow and net worth, and lots more.
(iBilling – Accounting and Billing Software Plugin For WordPress – Invoice)
iBilling integrates with several online payment gateways.
For more details, go here}:
Accounting WordPress Themes
To get the most benefit out of growing your business online with WordPress, we recommend choosing a theme specifically suited for accounting. Here is a list of some of the best accountancy themes available. These themes allow you to have a professional accounting website within minutes and save hundreds to thousands of dollars on the cost of website design.
Accounting Pro
(Accounting Pro – WordPress Theme)
This premium theme for WordPress is a turn-key theme for accountants and accountancy firms. It’s responsive, has a drag-and-drop page-builder, has several page templates, custom menus, a content composer (which improves on the standard WordPress editor), a sidebar manager, auto-resized images, and a whole lot more.
You can easily customize this theme with premium add-ons.
More info:
Accountancy
(Accountancy WP Theme)
This one comes in a variety of built-in styles and layouts that helps make your accounting website look and feel professional.
It includes a custom slider, a featured testimonial section, and more. It’s lightweight, search optimized, loads fast, and is responsive. Accountancy Theme provides the flexibility you need without bloating your theme with features you don’t need. The price includes free updates and 1 year of support.
For more details, go here:
Accounting
(Accounting WP Theme)
Accounting includes a drag-and-drop builder that allows you to design your website any way you want. The theme also provides unlimited sidebars with custom widgets, four different header types, a custom administration panel, different color schemes, a custom slider, 3 blog types, and is responsive (mobile-friendly). It looks clean and modern and is fast to load.
Go here for more details:
Kathryn
(Kathryn WordPress Theme)
Kathryn is created specifically for accounting businesses. Kathryn allows you to use WordPress as a true CMS and offers a slider, multiple layouts, multiple sidebars, various colors, is easy to use, search engine friendly, and is responsive (mobile-friendly). Although it can easily fit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy WordPress responsive slider plugin and must be purchased separately from the Genesis Framework.
More info:
Accounting WordPress Theme
(Accounting WordPress Theme)
This one was developed to enhance professionalism within the accounting industry. Every color, layout element, icon, menu item, page structure, call-to-action, etc., was specifically designed to help make your accounting business site look professional without looking dull. It’s a turn-key installation but you can still modify it if you want. It’s fully responsive and includes pages for your accounting services, contact form section with consultation requests (downloadable as a CSV file), testimonials, and a blog.
For more details, go here:
WP Advocate
(WP Advocate Theme For WordPress)
This is a corporate theme specifically designed for professionals such as accountants and attorneys. Use the theme’s bundled images or upload your own. WP Advocate includes a custom post type adding employee profiles and can also integrate with BeSpoke profile templates. WP Advocate is clean-looking and fast-loading.
More info:
Divi
(Divi Theme For WordPress)
Divi is the most flexible theme in Elegant Themes‘ collection. Divi lets you create a professional site using its page builder or beautiful pre-made layouts. You can modify your layout to your heart’s content.
The builder transforms elements into visual building blocks, allowing you to understand and redesign the structure of their pages without touching a single line of code.
(Divi WordPress Theme – Flexible Page Builder)
Divi comes with 40 content modules that you can drag and drop anywhere you want. This includes modules such as accordion, call to action, contact form, countdown timer, filterable portfolio, map, portfolio, shop, testimonial, toggle, fullwidth header, fullwidth map, fullwidth slider, and more.. It is fully responsive and fully customizable. Themes start at $69 per year and includes full access to all beautifully-designed themes.
More info:
The Corporation
(The Corporation – WordPress Theme)
This premium theme from Elegant Themes was designed specifically to make corporate sites look good.
This theme has a page-based home page design with a prominent slider. It also has a blog design. It has six color schemes. It also has multiple page templates which include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Theme prices start at $69 per year and includes full access to over 80 sleek business themes.
For more details, go here:
Adviser
(Adviser Theme For WordPress)
This premium theme was specifically built to help finance professionals build trust online with a clean business design. It’s perfect for those that provide services like investing advice or tax advice. The theme includes a recruitment page with hiring announcements and where to send applications, a built-in lease calculator, widgets and multiple shortcodes, and a drag-and-drop visual composer..
For more details, go here:
Tax Help
(Tax Help Theme)
This premium theme was specifically designed for financial organizations, tax and finance advisors, and businesses that provide tax services. Tax Help is designed to show your services professionally to help grow your professional reputation. It comes with a range of blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.
More info:
Finance Business
(Finance Business – WordPress Theme)
This one was developed for firms that provide any type of financial service including consulting, tax help, insurance, finance, corporate, loans, accounting, and more. The theme includes a custom CMSMasters Visual Content Composer plugin, around 100 shortcodes that includes charts and financial content, the custom drag-and-drop composer, two premium sliders, page options, color management, animations, and lots more.
For more details, go here:
Avada
(Avada Finance WordPress Theme)
Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.
To learn more about the Avada theme for WordPress, go here: Avada
We hope that you have found this article on WordPress plugins and themes that can help improve SEO, improve user engagement and drive more traffic helpful.
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