Tag: WordPress Themes Accounting

In Part 1 of this comprehensive article on ways to build your accounting business web presence, we covered the following areas:

• Online Challenges For Accountants
• Opportunities For The Accounting Profession In The Digital Economy
• Your Website Pages
• Improve Your Content

In this section, we will continue looking at more ways to grow your accounting services business online. Topics covered below include:

• Improve Traffic
• Ways To Generate Leads & Enquiries
• WordPress Plugins And Themes That Can Help Improve Search Engine Optimization, Improve User Engagement And Generate More Visitors To Your Site

To learn more about WordPress plugins and themes, see these articles:

• Using WP Plugins Enhance Your Web Site’s Functionality
• Themes – An Overview

Grow Your Accounting Website – Improving Your Business Online Using WordPress Themes And Plugins

Your web traffic is an integral part of your online business growth. In this section, you will learn how to improve SEO, increase user engagement and generate more visitors to your accounting site with WordPress plugins & themes.

Optimize Your Website For Search Engines (SEO)

There are so many ways that WordPress helps optimize your website for search engines:

• Search Engine-Friendly URLs – Set the permalinks to create search engine-optimized web addresses for your articles and posts.
• Tags – Choose the keywords that you want your posts to be indexed for in the search engines.
• Categories – Create categories for archiving and organizing your content.
• Post Excerpts – WordPress lets you compose an excerpt that visitors will see in the search engine results.
• Images – add search-optimized titles to your images for improved search engine results.
• Content Linking – WordPress provides a built-in feature that lets you easily link internal content
• Pinging – Configure your site to automatically notify other search directories whenever a new post is published on your website.

WordPress Plugins For Improving Search Engine Optimization, Better User Engagement And Driving More Traffic

As well as the built-in features of WordPress, the WordPress community makes available dozens of plugins that will improve your accounting website’s SEO, increase user engagement and drive more traffic to your business.

For example, you can use the plugins below to improve your SEO:

• All in One SEO – WordPress SEO plugin
• Google XML Sitemaps – WordPress sitemap plugin
• Page-List – WordPress site map plugin

(Use a plugin like Yoast SEO to improve your SEO)

Other ways to improve SEO, increase user engagement and drive more web traffic to your site are to add a forum, newsletters, comments, and social features. Here are a few more plugins that can help (many of the plugins listed below can be downloaded at no cost):

• BuddyPress – Set up an online social networking community on your website, with member profiles, user groups, activity streams, messaging, and more.
• bbPress – Set up your own online community forum on your WordPress website.
• E-Newsletter – This plugin lets you send email newsletters, track results and manage subscribers from your WP dashboard, without requiring a third party subscription.
• Disqus – This WordPress plugin lets you power discussions and increases user engagement on your website.
• Social Media Feather – Use this plugin to add social buttons and features that allow visitors to share your content online on your website or blog.

(WordPress users can easily add social sharing to their site with free or inexpensive WordPress plugins)

How To Generate More Leads & Enquiries

Let’s take a look now at how to improve your sales and generate leads and enquiries online.

Adding An Email Newsletter

Adding a newsletter is a great way to build a list of subscribers. It provides many benefits including:

• Drives targeted traffic to your website
• Keeps your business at the forefront of your reader’s minds
• Provides useful information and advice
• Provides a highly targeted marketing channel
• Allows you to provide special services or products to a select audience
• Increases engagement with users
• Provides an additional way for your content to be shared with others

An effective way to get visitors to subscribe to your newsletter is to provide high value content and give users a free gift in exchange for their details. This can be a handy guide, checklists for handling finances, access to financial calculators, discount coupons, membership access to courses, contests, etc.

Contact Forms

Contact forms provide an easy and simple way for readers to get in touch with you. Contact forms also allow users to send feedback, contact specific departments, request a quote, and more.

A contact form provides many benefits, like:

• Reducing spam
• Automated response
• Giving you control over what gets sent to you
• You can keep your email address private
• They can be added to any page or post
• Improves the professional look of your website
• Convenience for site visitors

A very popular WordPress contact form plugin is Contact Form 7.

Contact Form 7

(Contact Form 7 Plugin)

Contact form 7 is a free plugin that is easy to install and set up and allows you to add multiple contact forms on your posts and pages, customize the forms and the email contents, add fields, and more.

International languages, Ajax-powered submitting, CAPTCHA, and spam filtering is also supported.

Something else to consider is to segment your contact form so users can select the topic they want to discuss. This ensures that visitors’ requests reach the right person.

Map Integration

Adding maps to your website helps your visitors and clients find you.

A map is a very useful tool for several reasons:

• Maps help to improve local SEO
• Clients can better plan their meeting or appointments
• Display location of events

(Adding a map to your website helps your visitors and clients find you)

Popular map plugins for WordPress include:

• Google Maps
• Advanced Google Maps Plugin for WordPress
• WP Google Maps
• Comprehensive Google Map Plugin

WordPress Plugins & Themes For Improving SEO, Increasing User Engagement And Generating More Web Traffic

Accounting And Financial Services – WordPress Plugins

WordPress provides a number of plugins you can add to your site that will immediately add a range of practical tools for site visitors. Here are just some of the plugins you can choose from:

Calculator Pro Calculators

(Calculator Pro Calculators)

This plugin provides a free collection of 400+ calculators that you can display on your website and embed into your posts, pages, or sidebars using shortcodes. Internationalization is supported.

Most of them aren’t focused specifically on accounting, but there are quite a few you can use for:

• Interest rate
• Payments
• Tax
• Debit
• And many more

For more details, go here}:

• Calculators Pro Plugin

Show Stock Quotes

(Show Stock Quotes – WordPress Plugin)

This free plugin gives you a widget that shows up to 20 different stock quotes per portfolio. You can show as many portfolios as you like.

(Show Stock Quotes – Stock Portfolio)

For more details, go here}:

• Show Stock Quotes WP Plugin

Custom Stock Ticker

(Custom Stock Ticker)

With this plugin you can place a custom stock ticker on any post, page or sidebar with shortcodes.

This plugin comes with a number of customizable features. You can choose to use built-in themes or customize these yourself to match the look and feel of your site. You can also create custom stocks for individual categories.

Appearance customizations include speed, symbols, colours, etc.

For more details, go here}:

• Custom Stock Ticker – WordPress Plugin

Finance Calculator

(Finance Calculator WP Plugin)

This free calculator lets your users calculate indicative repayments. It’s great for calculating repayments on vehicle loans, real estate loans, or other large loans.

(Finance Calculator WordPress Plugin – Loan Calculators)

This plugin also contains an application form that will send a message to a specified email address.

It will display payment protection, calculate 12 to 60 months loans and create forms that can be placed in any page or post.

For more details, go here}:

• Finance Calculator

WP-Invoice

(WP-Invoice – WordPress Plugin)

WP-Invoice is ideal for WordPress users with clients to bill.

WP-Invoice lets you integrate billing into WordPress. You can send itemized invoices. It also allows you to set up recurring billing. It can be expanded through both free and premium add-ons, like business location, electronic signature, PDF creation, quoting, checkout forms, and more.

The plugin ties into WP’s user management database to keep track of your clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, 2Checkout, USAePay, and others.

Plugin features include adding custom payments and charges, adding pre-defined line items and discounts, quickly viewing invoice status and progression, easily filtering and finding invoices, showing invoice receipts and invoice history, creating notification email templates, accessing reports (collected vs uncollected invoices, most valuable clients and top grossing line items), and more..

For more details, go here}:

• WP-Invoice

All In One Business Management Application

(All In One Business Management Application Plugin)

This is a complete business management system that includes accounting management, invoicing, order management, help desk with ticket system, client relationship management and many added features.

(All In One Business Management Application Plugin For WordPress – Invoice)

The plugin supports international languages, is fully customizable and provides powerful tools such as document management, notice board, and more.

For more details, go here}:

• All In One Business Management Application

iBilling – Accounting And Billing Software

(iBilling – Accounting and Billing Software Plugin)

iBilling is a scalable business software that lets you manage customer data and invoicing, tracks your company’s net worth and cash flow, send single-click payment reminders and payment confirmations, and lots more.

(iBilling – Accounting and Billing Software WP Plugin – Invoicing)

iBilling Accounting and Billing Software integrates with several payment gateways.

For more details, go here}:

• iBilling – Accounting and Billing Software

Accounting And Financial Services Themes For WordPress

To benefit the most from using WordPress to grow your business online, it’s best to choose a theme specifically for accounting. Below is a list of some of the best themes themes available for accounting businesses. With the themes below you can own a professional-looking accounting website within minutes and save hundreds to thousands of dollars on the cost of web design.

Accounting Pro

(Accounting Pro – WordPress Theme)

This premium WordPress theme is a turn-key theme developed for accountants and accountancy firms. It’s responsive, has a drag-and-drop page-builder, offers several page templates, custom menu features, a content composer (gives you an improved WordPress editor), a sidebar manager, performs auto resizing for images, and a whole lot more.

You can customize this theme with premium add-ons.

More information:

• Accounting Pro – WordPress Theme

Accountancy

(Accountancy)

This one offers a variety of built-in styles and layouts to make your accounting website look and feel professional.

It includes a custom slider, a featured testimonial section, and more. It’s lightweight, search engine optimized, fast loading, and fully responsive. Accountancy provides what your business needs without bloating your theme. Your purchase includes free updates and 1 year of support.

Visit the theme site to learn more this WordPress theme:

• Accountancy WP Theme

Accounting

(Accounting WordPress Theme)

This premium theme for WordPress includes a drag-and-drop builder so you can design your website any way you want. It also has unlimited sidebars with custom widgets, four different header types, a custom administration panel, four color schemes, custom slider, 3 blog types, and is fully responsive (mobile-friendly). It looks clean and modern and loads fast.

To learn more about this WordPress theme, go here:

• Accounting Theme For WordPress

Kathryn

(Kathryn Theme For WordPress)

Kathryn is a premium WordPress child theme for the Genesis Framework designed specifically for accountants. It has multiple layouts, slider, multiple sidebars, author boxes for single or multiple bloggers, various colors, is easy to use, inexpensive, search engine friendly, and is responsive. Although it could easily suit any profession you like, it builds a great looking accounting theme. It includes a license for the Soliloquy slider plugin and must be purchased separately from the Genesis Framework.

Go here for more info:

• Kathryn Theme

Accounting WordPress Theme

(Accounting WordPress Theme – Theme For WordPress)

This premium theme was designed to enhance professionalism within the accounting industry. Every color, layout element, icon, menu item, page structure, call-to-action, etc., was designed specifically to help give your accounting business website a professional look while not looking dull. It’s a turn-key installation but you can still modify it if you want. It’s fully responsive and includes pages for your services, contact details section with consultation requests (downloadable as CSV), testimonials section, and a blog.

More information:

• Accounting WordPress Theme

WP Advocate

(WP Advocate – WordPress Theme)

This is a corporate theme built specifically for professionals such as accountants and attorneys. Use the bundled images or upload your own. It also includes a custom post type adding staff profiles. It will also integrate with BeSpoke profile templates. It’s a clean and fast-loading theme.

To learn more about using this theme, go here:

• WP Advocate WP Theme

Divi

(Divi Theme)

Divi is the most flexible theme in Elegant Themes‘ entire theme collection. You can create a professional site using the page builder or pre-made layouts. You can modify your layout to your heart’s content.

Divi’s page builder transforms elements into visual building blocks, allowing anyone to understand and change the structure of their web pages without touching a single line of code.

(Divi Theme – Page Builder)

It has 40 content modules that you can drag and drop anywhere you want. This includes modules such as audio player, call to action, circle counter, divider, gallery, login, post title, pricing table, testimonial, text, fullwidth image, fullwidth map, fullwidth post title, and more.. Divi is mobile-friendly and fully customizable. Themes start at $69 per year and includes full access to over 80 stunning themes.

Go here to learn more this WordPress theme:

• Divi WordPress Theme

The Corporation

(The Corporation Theme)

The Corporation WordPress Theme from Elegant Themes was created specifically to create good-looking corporate sites.

It has a sleek page-based home page design with a prominent slider. It also has a blog design. It has six  color schemes. It also comes with multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Prices start at $69 per year and includes access to all sleek business themes.

To learn more about this WordPress theme, visit the theme website:

• The Corporation – WordPress Theme

Adviser

(Adviser Theme)

This premium WordPress theme was designed to help businesses in the financial industry to build trust through clean web design. It’s perfect for those that provide services such as investing advice or tax advice. It includes a recruitment page with hiring announcements and where to send applications, lease calculator, multiple shortcodes and widgets, and the drag-and-drop visual composer..

For more information, go here:

• Adviser WordPress Theme

Tax Help

(Tax Help WP Theme)

Tax Help was built for financial companies, tax and financial advisors, and those offering tax services. The theme is designed to show your services in a professional way and help grow your professional reputation. It provides different blog styles, uses a drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and additional custom shortcodes.

For more information, go here:

• Tax Help – WordPress Theme

Finance Business

(Finance Business Theme)

Finance Business Theme was specifically built for firms that provide financial services such as tax help, consulting, insurance, corporate, finance, loans, accounting, and more. The theme includes a custom CMSMasters Visual Content Composer plugin. It also has around 100 shortcodes that includes charts and financial content. It also includes a custom drag-and-drop composer, two premium sliders, page settings, color management, animated elements, and a lot more.

To learn more about about this WordPress theme, go here:

• Finance Business – WordPress Theme

Avada

(Avada Finance WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

Hopefully, this guide has helped you learn how to improve SEO, increase user engagement and increase web traffic generation with plugins & themes.

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