Experienced marketers understand that building a mailing list is one of the most valuable assets you can build for a business online.
This is because a mailing list gives you traffic on tap and access to repeat buyers.
Marketing studies show that, on average, 50%-80% of everyone who visits a site generally leave and never return. That’s a lot of money to leave behind. Research also shows that it takes an average of 7 exposures to your business before prospects will make a purchase decision. It’s crucial, therefore, to find ways that will help you get repeat interactions with site visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get visitors to give you their details while they’re still on your site, so you can build a relationship after they exit your site.
Building a list is absolutely essential for building a successful online business. A great list of targeted contacts has the potential to become your most profitable business leverage point.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to accessing repeat visitors and building a relationship.
There are many ways and effective strategies to build a list of email subscribers, but until recently, it was very hard to find one affordable solution that incorporates just about all of the most effective methods available for capturing visitors’ email addresses on a website.
Thrive Leads – WordPress Faster Mailing List-Building Plugin
Plugin Description
The Thrive Leads WordPress mailing builder could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a wide range of opt-in forms, split-test different offers, boost your conversions, and get traffic on demand, directly from your WordPress dashboard …
As mentioned earlier, there are many ways and different strategies to build an email list, and almost all of these methods and strategies involve using opt-in forms.
One of the key differences between Thrive Leads and other solutions for capturing leads and email addresses is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies already built-in.
Thrive Leads WordPress list builder is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help WP users not just build a mailing list, but build it faster.
More info:
Benefits Of Using Thrive Leads
Here are just some of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on call on your website:
It’s WordPress
Thrive Leads mailing list-building plugin for WP eliminates the need to install multiple plugins . This not only reduces the possibility of plugin conflicts, but also keeps your site’s loading speed down.
Be Up And Running In Very Little Time
Thrive Leads is really easy to install. Simply upload the plugin file to your Plugin folder via your WP dashboard and activate.
Simple To Use
With Thrive Leads, you can easily set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required at any point.
In order to get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 20-45 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a dedicated support team that is available to answer any questions you have.
Every Type Of Opt-In Form You Will Ever Need
With the Thrive Leads plugin, you can begin to capture subscriber details using pre-designed templates, and every kind of form you will ever need.
For example, you can use Thrive Leads to build attention-grabbing “pop-up” lightboxes …
Add slide-in forms …
You can use the plugin to place your forms anywhere within your content, or the top of your posts using a simple short code …
Insert a form into any widget area of your website …
You can insert two-step opt-in links that open a lightbox form when a content link is clicked on …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” as visitors scroll down your page …
As you can see, Thrive Leads combines every type of subscription form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads offers a number of great features to WordPress users. Here are just some of these:
Quick And Simple To Install And Implement
Be up and running in minutes. As already mentioned, ThriveThemes provides extensive training content and tutorials, webinars, case studies, and a responsive support team.
This tool not only integrates every type of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns via your own admin user account.
Integrated List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to boost your conversions into one easy-to-use tool:
Design & Deploy
The plugin provides an extensive library of professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, with no coding skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to easily create, modify and customize your forms …
A/B Testing
Split testing is the fastest way to boost your conversion rates and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine that allows you to easily test a whole range of variables, including the following:
Test Multiple Designs And Content
The plugin lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the test variations that aren’t performing, and display only the forms that are converting well after enough data has been collected.
You simply start testing and the plugin will handle everything else, automatically helping you increase your conversion rates over time.
Split-Test Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to show an offer on your screen after 1 minutes
- Scroll-depth triggers where a message will appear only when the visitor scrolls down at least 30% of the web page
- Exit-intent triggers that detect when someone is about to exit your page and presents them with a pop-up form.
Additionally, you can test if forms perform better when displayed instantly to visitors, or when a form animates into view (e.g. slide in). You can test many triggers against one another to further optimize your conversion rate.
A/B Test Multiple Opt-In Form Types
Thrive Leads also lets you test different form types. For example, you can test a lightbox pop-up vs a ”sticky” ribbon form to see which kind of form creates better results for your business.
Split-Test Offers
The Thrive Leads plugin even lets you see how different offers perform against one another.
For example, you can connect different forms to different email campaigns to help you determine which campaign offers deliver the best conversion results.

(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your opt-in forms, but you can easily clone an existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all in just a few minutes.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display in your website based on certain rules you set (e.g. a ribbon form on your 404 error page), including which post types, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
The plugin is also compatible will all major web browsers.
Smart Analytics
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, the software provides a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns to get highly qualified traffic from your best sources.
Seamless Integration With All Major Autoresponders And Popular Email Marketing Services
If your email marketing system allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Additionally, you can use different lists and different services for different forms, so you’re not dependent on any one system.
As you can see, Thrive Leads gives users many opt-in testing capabilities that extend well beyond what other list-building software provide.
User Testimonials
Below are a couple of the testimonials and comments plugin customers have provided for Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Plugin Support
As mentioned previously, ThriveThemes provides extensive training content, webinars as well as a dedicated support team that is available to help users sort out any problems they have.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year software updates with their purchase, backed by a risk-free, thirty day, complete money-back guarantee.
Software Price
Thrive Leads is available in the following editions:
- Single Site License – This option allows you to install & activate the plugin on 1 single website. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites License – The Unlimited Sites edition lets you install & activate the plugin on unlimited domains that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – The Agency option allows you to install & activate the plugin on unlimited websites that you own and operate, and on all of your client sites. All plugin features are included, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: The cost of purchasing Thrive Leads depends on whether there are any promotions or limited-time specials being offered. Currently, the product sells for the pricing shown above. This may not be the actual price set by the product author when you visit the website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Information
Even on an existing site with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms across your website.
For ”how to” videos showing plugin usage, including help documentation and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential for building a successful online business. When it comes to growing a subscriber list, the only way to improve your results is to continually run tests and then analyze your performance to find out what works best for your business. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms display to visitors, and the tools to improve your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as enable the user to create and insert popups into their site. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, visit the plugin website here: Thrive Leads – WP Mailing List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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