Thrive Leads: List-Building Plugin For WordPress

Thrive Leads is a conversion-focused email list-building plugin for WordPress that helps you build your mailing list faster.

Thrive Leads - WP Mailing List-Building PluginSuccessful marketers know the power of mailing lists.

This is because a mailing list of targeted customers gives you traffic on call and access to repeat sales.

Marketing studies show that, on average, 50%-80% of visitors to your website generally leave and never return. That’s a lot of money and opportunities that you’re almost certainly missing out on. Marketing research also shows that it takes an average of 7 exposures to your business before prospects will make a purchase decision. It’s so important, therefore, to interact repeatedly with your visitors.

How can you do this, however, if most visitors never return?

The answer, of course, is to get your visitors’ details while they’re visiting your website, so you can continue communicating after they exit your website.

Building a list is absolutely essential when it comes to building a successful online business. A great list of email addresses has the potential to become your most powerful online source of profit.

Thrive Leads - WordPress A/B Testing Mailing Builder

If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to accessing repeat visitors and building a relationship.

Thrive Leads - Mail List-Building Plugin For WP

Now … there are many ways and effective strategies to build a list of email subscribers, but until very recently, it was very hard to find one solution that gives users access to almost all of the most effective methods available for capturing email addresses on a website.

Thrive Leads – WordPress Faster Mailing List-Building Plugin

Thrive Leads - WordPress Split-Testing Mail List-Building Plugin

Plugin Description

Thrive Leads list-building plugin for WordPress lets you build a list of subscribers quickly using a range of different opt-in forms, split-test different offers, improve your conversions, and get traffic on demand, directly from your WordPress dashboard …

Thrive Leads - Mailing List-Building Plugin For Hyper-Targeted WordPress Mailing List Conversions

As stated earlier, there are many ways and different strategies to build a list of email subscribers, and almost all of these methods and strategies involve using subscription forms.

What makes Thrive Leads different than all other email-capturing software is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies already built-in.

The Thrive Leads mailing builder for WP is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help WP users not just build a mailing list, but build it faster.

Thrive Leads - Mailing List-Building Plugin For Faster WordPress Conversions

More info:

Plugin Benefits

Here are just some of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on demand on your site:

It’s A WordPress Plugin

The Thrive Leads mailing list-building plugin for WordPress eliminates the need to have multiple plugins . This not only reduces the possibility of plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.

Really Easy To Install

Thrive Leads installs like every other plugin. Just upload a zip folder that contains the plugin files to your Plugins folder via your dashboard and activate.

Very Simple To Use

Once you have installed and activated the Thrive Leads plugin, you can very easily set up one or more opt-ins, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required at any point.

To get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 25-40 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive tutorials, webinars and a responsive support team that is available to answer any questions you have.

Every Type Of Opt-In Form You Need

With the Thrive Leads plugin, you can begin to capture email addresses using pre-designed templates, and every type of opt-in form you need.

For example, you can use the Thrive Leads plugin to build unblockable “pop-up” lightboxes …

Thrive Leads - WordPress List-Building Plugin

Add slide-in forms …

Thrive Leads - WordPress List Builder

You can use it to insert in-line forms anywhere inside your content, or the bottom of your posts …

Thrive Leads - List-Building Plugin For WordPress Users

Insert an opt-in form into your sidebar section …

Thrive Leads - WordPress A/B Testing List Builder

You can add two-step opt-in links that open a lightbox when visitors click on a link inside your content …

Thrive Leads - WordPress  Mail List-Building Plugin

And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as the visitor scrolls down the page …

Thrive Leads - WordPress List Builder

As you can see, Thrive Leads integrates every type of opt-in form you need in one single WordPress plugin …

Thrive Leads - WordPress Faster Mailing List Builder

Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.

And it gets better …


Thrive Leads offers many great features to WP users. Here are just some:

Quick And Easy To Install

Be up and running in minutes. As already mentioned, the developer provides extensive training content and tutorials, webinars, case studies, plus a dedicated support team.

This software not only integrates every kind of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run your list-building strategies without ever leaving your admin section.

All-In-1 List Building Strategies For Boosting Conversions

Thrive Leads integrates the following list-building strategies into one easy-to-use solution:

Design And Deploy

The Thrive Leads plugin comes with an extensive library of built-in professionally-designed and web optimized form templates that can be fully customized to suit your needs, with no technical skills required.

Simple “point and click” technology and a drag-and-drop editor lets you create, modify and customize your forms …

Thrive Leads - WP A/B Testing Mail List-Building Plugin

Powerful Split Testing

Split testing is the quickest way to improve your conversion rates and speed up your list growth.

Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including the following:

A/B Test Opt-In Form Designs And Content

A/B Test Designs And Content

Thrive Leads lets you test different form designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the losing variations, and continue displaying only the highest converting tests after enough data has been gathered.

You just begin your test and the plugin handles everything else, automatically increasing your conversion rates over time.

A/B Test Different Opt-In Form Triggers

Test Form Triggers

Thrive Leads lets you customize when and how your forms should appear to visitors.

For example, you can set up:

  • Time-based triggers to display a link on your screen after 60 seconds
  • Scroll-depth triggers where a message appears only when your visitor scrolls down at least 30% of the web page
  • Exit-intent triggers that can detect when someone is about to exit your page and presents them with a pop-up form.

Furthermore, you can also test if the form performs better when displayed instantly to visitors, or when the form animates into view (e.g. slide in). You can test multiple triggers against one another to further increase conversion rates.

Split-Test Multiple Opt-In Form Types

Split-Test Opt-In Form Types

Thrive Leads also lets you A/B test different opt-in form types. For example, you can test a lightbox pop-up vs an in-line form and see which type of form creates better results for your business.

Split-Test Entirely Different Offers

A/B Test Offers

The Thrive Leads plugin even lets you run A/B tests against entirely different offers.

For example, you can assign different forms to different follow-up sequences to help you decide which campaign offers yield the best conversion results.

(Split-test different offers)

Not only does this plugin give you tremendous flexibility when it comes to split-testing your forms, but you can also easily clone an existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all with just a few mouse clicks.

Thrive Leads - WordPress List Builder

Additional features of the Thrive Leads plugin include:

Advanced Targeting Features

You can create hyper-targeted offers for your visitors with three advanced targeting options (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers highly relevant.

For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a slide-in form on all Pages), including which page templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.

You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.

You can even use different lists with different services and different forms.

Advanced Lead Generation Form Features Supported

Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.

100% Responsive

Your forms and list marketing campaigns will show up correctly on any device or screen size.

Thrive Leads has also been tested for compatibility will all major web browsers.

In-Depth Reporting

Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.

Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns to get highly qualified traffic from your best sources.

Thrive Leads - WP Mailing Builder

Integrates Seamlessly With Major Autoresponders & Leading Email Marketing Services

If your email marketing solution allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.

Also, you can use different lists and different services for different forms, so you’re never tied to just one solution.

Thrive Leads - WordPress A/B Testing Mailing Builder

As you can see, Thrive Leads gives you opt-in testing capabilities that go well beyond any other list-building tools.

User Feedback

Below are a couple of the testimonials and feedback plugin users have provided for Thrive Leads:

”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller


”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman

Plugin Support

As mentioned earlier, ThriveThemes provides extensive tutorials, webinars and a dedicated support team that is available to help you sort out any issues you have.

Tutorial videos explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.

The software is well-supported, and users get one-year updates with their purchase, backed by a no-risk, thirty day, complete money-back guarantee.

Software Price

The plugin is available in the following editions:

  • Single Site License – This license allows you to install & activate the plugin on 1 single site. All features are included, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
  • Unlimited Sites Edition – The Unlimited Sites license lets you install & activate the plugin on all websites that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
  • Agency Edition – The Agency license allows you to install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. All plugin features are included, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.

Note: Pricing details of this product can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the software is being retailed for the pricing shown above. This may not be the actual pricing set by the product author when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.

Check the plugin’s website for the current pricing:

Additional Information

Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms throughout your entire site.

For a demo video of the plugin in action, including help documentation and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.

Our Recommendation

Building a list is an essential aspect of building a successful online business. When it comes to growing a subscriber list, the only way to improve your results is by continually running split-tests and then analyze your performance to find out what works best on your site. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing professionals had access to, and at great expense.

With Thrive Leads, you have complete control over exactly where and how your forms are displayed to visitors, and intelligent reporting that helps you improve your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as enable users to create and insert popups into their web pages. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.

As Thrive Themes state on their website …

“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”

Thrive Leads - List Builder For Hyper Targeted WordPress Subscriber List Conversions

For more information, visit the plugin website: Thrive Leads – Mailing List-Building Plugin For WordPress Sites

By the way …

We use Thrive Leads here on Check it out for yourself …

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Author: Martin Aranovitch

Martin Aranovitch is the founder of and the author of The Small Business Digital Manager. provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as Thrive Leads: List-Building Plugin For WordPress.