Thrive Leads: List-Building Plugin For WordPress

Thrive Leads is a conversion-focused email list-building plugin for WordPress that helps you build your mailing list faster …

Thrive Leads - List Builder For WordPressSavvy marketers know that building a mailing list is one of the most profitable activities you can engage in to build a business online.

This is because a list gives you instant traffic and access to repeat sales.

Marketing studies show that, on average, 50%-80% of your web visitors will leave and never return. That’s a lot of money you’re leaving behind. Also, research shows that it takes an average of seven interactions with your business before a purchase decision is made. It’s essential, therefore, to interact repeatedly with your site visitors.

How can you do this, however, if most visitors leave and never return?

The answer, of course, is to get visitors to give you their contact details while they’re still on your website, so you can keep in touch after they leave your site.

Building a list is an essential aspect of building a successful online business. A great list of responsive subscribers has the potential to become your most valuable business asset.

Thrive Leads - WordPress Mailing Builder

If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to repeat visitors and building a relationship.

Thrive Leads - List-Building Plugin For WordPress Users

Now … there are many ways and effective strategies to build a targeted list of subscribers, but until now, it was very difficult to find a solution that incorporates just about all kinds of list-building methods available for capturing visitors’ email addresses on your website.

Thrive Leads – WP List Builder

Thrive Leads - List-Building Plugin For Boosting WP Mailing List Conversions

Plugin Description

Thrive Leads WordPress mailing list builder lets you build a list of subscribers quickly using a wide range of opt-in forms, test different offers, improve your conversions, and get traffic on tap, all from within your WordPress dashboard …

Thrive Leads - Mail List-Building Plugin For Conversion-Focused WP Sites

As mentioned earlier, there are many different ways and effective strategies to build a list, and almost all of these methods and strategies require using opt-in forms.

One of the key differences between Thrive Leads and all other email-capturing software is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.

The Thrive Leads WP mailing builder is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help users not just build a mailing list, but to build their mailing list faster.

Thrive Leads - Mailing List Builder For Faster WP Mailing List Conversions

Go here to learn more:

Benefits Of Using Thrive Leads

Here are just some of the many benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your site:

It’s A Plugin For WordPress Users

Thrive Leads mailing builder for WordPress eliminates the need to have multiple plugins installed. This not only reduces possible plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.

Be Up And Running In No Time

Thrive Leads installs like every other plugin. Just upload a zip file that contains the plugin files to your Plugins folder via your WordPress admin section and activate.

Really Simple To Use

With Thrive Leads, you can very easily set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required.

In order to get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 25-45 minutes to learn how to use all of the plugin’s features. Fortunately, ThriveThemes provides extensive tutorials, case studies as well as a responsive support team that is available to help answer any questions you have.

Every Type Of Opt-In Form You Need

With the plugin, you can begin to capture email addresses using pre-designed templates, and every type of form your business needs.

For example, you can use the plugin to display stylish “pop-up” opt-in forms …

Thrive Leads - Mailing List Builder For WP

Display forms that slide in from the corner of your page …

Thrive Leads - List-Building Plugin For WP

You can use the plugin to add in-line opt-in forms anywhere within your content, or the top of your blog posts using a simple short code …

Thrive Leads - Mail List-Building Plugin For WordPress

Insert a form into the sidebar widget section …

Thrive Leads - Mailing List-Building Plugin For Conversion-Focused WordPress Users

You can insert two-step opt-in links that open a lightbox when visitors click on a link …

Thrive Leads - WordPress Mailing Builder

And even add ribbon forms to your site that shows at the top of the screen and remain “sticky” as the visitor scrolls down your page …

Thrive Leads - Mailing List-Building Plugin For WP Users

As you can see, Thrive Leads combines every kind of opt-in form you need in one single plugin …

Thrive Leads - List-Building Plugin For Hyper Targeted WordPress Conversions

Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.

And it gets better …

Plugin Features

Thrive Leads provides many features to WP users. Here are just some of these features:

Fast And Simple To Install And Use

Be up and running in no time. As already mentioned, ThriveThemes provides extensive tutorials, training content, webinars, case studies, plus a responsive support team.

This list-building software not only integrates every type of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns from your own WP admin area.

Built-In List Building Strategies For Optimal Conversions

Thrive Leads integrates all of the list-building strategies you need to boost your conversions into one easy-to-use software:

Design And Deploy

The Thrive Leads plugin comes with an extensive library of built-in professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, letting you build conversion-boosting forms with no technical skills required.

Simple “point and click” technology and a visual editor allows you to easily create, modify and customize your forms …

Thrive Leads - Mail List-Building Plugin For Hyper Targeted WP Conversions

Powerful Split Testing Engine

Split testing is the fastest way to double or triple your conversion rate and accelerate the growth of your list.

Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including the following:

A/B Test Form Designs And Content

Test Different Opt-In Form Designs And Content

The Thrive Leads plugin lets you test different designs and content, and provides a “set and forget” feature that allows you to set the plugin to automatically eliminate the non-converting variations, and display only the campaigns that are converting well after sufficient data has been gathered.

You just begin testing and the plugin will handle everything else, automatically helping you increase conversion rates over time.

Test Different Form Triggers

Split-Test Opt-In Form Triggers

Thrive Leads lets you easily customize when and how your forms should display to visitors.

For example, you can set up:

  • Time-based triggers to present a buy button on your screen after 2 minutes
  • Scroll-depth triggers where a message will appear only after your visitors scroll down at least 50% of the web page
  • Exit-intent triggers that detect when someone is about to exit your page and presents them with a pop-up form.

Furthermore, you can also test if forms perform better when displayed instantly, or when a form animates into view (e.g. slide in). You can test all of these triggers against one another to further increase your conversion rate.

A/B Test Opt-In Form Types

Test Multiple Form Types

The Thrive Leads plugin also lets you perform A/B tests against different form types. For example, you can test a sidebar widget form vs an in-line form to see which type of form creates better results for your business.

A/B Test Offers

A/B Test Different Offers

The Thrive Leads plugin even lets you split-test entirely different offers.

For example, you can connect different forms to different email sequences to help you determine which offer yields the best conversion rates.

(Split-test different offers)

Not only does the Thrive Leads plugin give you tremendous flexibility when it comes to split-testing your opt-ins, but you can easily duplicate an existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.

Thrive Leads - WP A/B Testing Mail List-Building Plugin

Additional features of this software include:

Advanced Targeting Features

You can create hyper-targeted offers for your visitors with three advanced targeting options (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers more relevant.

For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a ribbon form on the Front Page only), including which post categories, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.

You can even create highly relevant offers to show to particular segments of your audience at precisely the right time. Use this feature to create hyper-targeted and extremely profitable lists.

You can even use different lists with different services and different forms.

Advanced Lead Generation Forms Supported

Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.

Fully Responsive

Your forms and list marketing campaigns will display correctly on any device or screen size.

The plugin is also compatible will all popular browsers.

Get Higher Value Traffic

Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.

Plus, the plugin provides a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns to get highly qualified traffic from your best sources.

Thrive Leads - WordPress Mailing Builder

Integrates Seamlessly With Major Autoresponders & Leading Email Marketing Services

If your email marketing system allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.

Also, you can use different lists and different services with different forms, so you’re not dependent on any one solution.

Thrive Leads - WordPress  Mailing List Builder

As you can see, Thrive Leads gives users a range of opt-in testing capabilities that go well beyond any other list-building tools.

Testimonials From Plugin Customers

Here are a few of the testimonials and feedback that plugin users have submitted for the Thrive Leads plugin:

“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman


”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman


As mentioned earlier, ThriveThemes provides extensive training content, webinars and a support team that is available to help you sort out any problems you have.

Video tutorials explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.

The software is well-supported, and users get 1-year software updates with their purchase, backed by a no-risk, 30 day, full money-back guarantee.

Product Cost

The Thrive Leads plugin is available in the following editions:

  • Single Site License – This option lets you install & activate the plugin on one single website. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
  • Unlimited Sites License – The Unlimited Sites license allows you to install & activate the plugin on unlimited sites that you own and operate. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
  • Agency License – The Agency edition lets you install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. All features are included, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.

Note: Pricing details of the Thrive Leads plugin depends on whether there are any promotions or limited-time specials being offered. The above reflects the pricing when this article was written. This may or may not be the actual pricing charged by the software seller when you visit the site and there may be additional upsells or one-time offers after purchasing.

Check the plugin’s website for the current pricing details:

Additional Info

Even on an existing site with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms throughout your website.

For demo videos showing how the plugin works, including help documentation and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.

We Recommend

Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted mailing list, the only way to increase the speed your list grows is to run split-tests and find out what really works best on your site. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing professionals had access to, and at great expense.

With Thrive Leads, you have 100% control over exactly where and how your opt-in forms show to visitors, and the tools to increase your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as allowing users to create and insert popups into their website. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.

As the plugin developers state on their website …

“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”

Thrive Leads - Mailing List Builder For WordPress Users

For full details, visit the plugin website here: Thrive Leads – WP Mailing List Builder

By the way …

We use Thrive Leads here on Check it out for yourself …


Originally published as Thrive Leads: List-Building Plugin For WordPress.