Thrive Leads: List-Building Plugin For WordPress

Thrive Leads is a conversion-focused email list-building plugin for WordPress that helps you build your mailing list faster …

Thrive Leads - List-Building Plugin For WPSavvy marketers know that building a mailing list is one of the most profitable activities you can engage in to grow a business online.

This is because a mailing list gives you immediate traffic and access to repeat customers.

Research shows that, on average, 50%-80% of everyone who visits your site who leave will never return. That’s a lot of money to leave on the table. Marketing research also shows that it takes an average of seven exposures to your business before a purchase decision is made. It’s crucial, therefore, to try and interact repeatedly with visitors.

How can you do this, however, if most visitors leave and never come back?

The answer, of course, is to get visitors to give you their email address while they’re still on your website or blog, so you can continue communicating after they have exited your web site.

Building a list is an essential aspect of building a successful online business. A great mailing list has the potential to become your most profitable leverage point.

Thrive Leads - WordPress Split-Testing Mailing List-Building Plugin

If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to having access to repeat visitors and building a relationship.

Thrive Leads - WordPress A/B Testing Mail List-Building Plugin

Now … there are many ways and different strategies to build an email list, but until very recently, it was very hard to find an affordable solution that takes advantage of just about all of the most effective methods available to capture email addresses on a website.

Thrive Leads – List Builder For WP Sites

Thrive Leads - List-Building Plugin For WP

Plugin Description

Thrive Leads WP mailing list-building plugin could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a number of different opt-in forms, split-test different offers, improve your conversions, and get traffic on demand, working directly from your WordPress dashboard …

Thrive Leads - WP List Builder

As stated earlier, there are many different ways and strategies to build a list, and almost all of these methods and strategies involve opt-in forms.

One of the key differences between Thrive Leads and other solutions for capturing leads and email addresses is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies built all into one plugin.

Thrive Leads mailing list builder for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon see, the plugin was developed to help users not just build a mailing list, but to build their mailing list faster.

Thrive Leads - WP  Mailing Builder

For more details, visit the plugin site here:

Plugin Benefits

Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on demand on your website:

It’s WordPress

Thrive Leads WordPress list builder eliminates the need to install multiple plugins on your site. This not only reduces any potential problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.

Ready To Go To Work In Minutes

Thrive Leads installs like every plugin. Simply upload a zip folder containing the plugin to your Plugins folder via your WordPress dashboard and activate.

Really Simple To Use

The Thrive Leads plugin makes it very easy to set up one or more opt-ins, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required at any point of the process.

To get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 20-45 minutes to learn how to use all of the plugin’s features. Fortunately, ThriveThemes provides extensive tutorials, webinars and a responsive support team that is available to help answer any questions you have.

Every Kind Of Form Your Business Will Ever Need

With the plugin, you can begin to capture subscriber details using pre-designed templates, and every type of opt-in form your business needs.

For example, you can use the Thrive Leads plugin to build “pop-up” forms …

Thrive Leads - List-Building Plugin For WordPress Sites

Insert forms that slide in from the corner of your screen …

Thrive Leads - Mailing Builder For WP

You can use it to insert forms anywhere within your content, or the top of your blog posts …

Thrive Leads - List Builder For WP

Insert a form into your sidebar navigation menu …

Thrive Leads - WP A/B Testing Mailing Builder

You can add two-step opt-in links that open a lightbox when visitors click on a link …

Thrive Leads - Mail List-Building Plugin For Faster WordPress Conversions

And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” even while the visitor scrolls down the page …

Thrive Leads - WP A/B Testing Mailing List-Building Plugin

As you can see, Thrive Leads integrates every kind of opt-in form you need in one single WP plugin …

Thrive Leads - Mailing Builder For WP

Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.

And it gets better …


Thrive Leads offers many features to WordPress users. Here are just some of these features:

Fast And Simple To Install And Configure

Be up and running in minutes. As already mentioned, ThriveThemes provides extensive training content and tutorials, webinars, case studies, and a responsive support team.

This software not only integrates every type of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run your list-building campaigns without ever leaving your dashboard.

Built-In List Building Strategies

Thrive Leads integrates all of the list-building strategies you need to optimize your conversions into one easy-to-use software:

Design & Deploy

Thrive Leads comes with dozens of professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, without technical skills required.

Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …

Thrive Leads - List-Building Plugin For WordPress

Powerful Split Testing

A/B testing is the quickest way to improve your conversion rates and speed up your list growth.

Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including the following:

A/B Test Opt-In Form Designs And Content

Test Multiple Designs And Content

The plugin lets you test different designs and content, and provides an “automatic winner” feature that allows you to set the plugin to automatically eliminate the losing variations, and keep showing only the highest converting tests after sufficient data has been gathered.

You just begin testing and the plugin will handle the rest, automatically helping you increase your conversion rates over time.

Split-Test Multiple Form Triggers

Split-Test Multiple Form Triggers

Thrive Leads lets you customize when and how your forms should display to visitors.

For example, you can set up:

  • Time-based triggers to present an offer on your screen after 2 minutes
  • Scroll-depth triggers where a message will appear only when visitors scroll down at least 50% of the page
  • Exit-intent triggers that detect when someone is about to leave your page and presents them with a pop-up form.

Additionally, you can test if the form performs better when displayed instantly to visitors, or when a form animates into view (e.g. slide in). You can test multiple triggers against one another to further boost conversion rates.

Split-Test Opt-In Form Types

Split-Test Form Types

Thrive Leads also lets you split-test different form types. For example, you can test a widget form on your sidebar vs an in-line form and see which kind of form performs better for your business.

Test Entirely Different Offers

Test Offers

The Thrive Leads plugin even lets you run tests against completely different offers.

For example, you can connect different forms to different auto-responder lists to help you decide which offer results in the best conversion rates for your business.

(Split-test different offers)

Not only does the Thrive Leads plugin give you tremendous flexibility when it comes to split-testing your opt-in forms, but you can also easily duplicate an existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.

Thrive Leads - List-Building Plugin For WP Sites

Additional features of this plugin include:

Advanced Targeting Features

You can create hyper-targeted offers for your visitors with 3 advanced targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers highly relevant.

For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a ribbon form on the Front Page only), including which templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.

You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.

You can even use different lists with different services and different forms.

Advanced Lead Generation Form Features Supported

Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.

100% Mobile Responsive

Your forms and list marketing campaigns will show up correctly on any device or screen size.

The plugin has also been tested for compatibility will all popular browsers.

Get Higher Value Traffic

this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.

Additionally, the plugin provides a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from your best converting sources.

Thrive Leads - Mailing Builder For WordPress

Integrates Seamlessly With All Major Autoresponders And Popular Email Marketing Services

If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.

Plus, you can use different lists and different services for different forms, so you’re never dependent on any one solution.

Thrive Leads - Mailing List Builder For Conversion-Focused WP Sites

As you can see, Thrive Leads gives users a range of opt-in testing capabilities that extend far beyond any other list-building tools.

Feedback From Users

Here are a few of the testimonials that customers have published about the Thrive Leads plugin:

”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller


”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino

Thrive Leads Plugin Support

As mentioned earlier, ThriveThemes provides extensive training content, case studies as well as a support team that is available to help answer any questions they may have.

Tutorial videos that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.

The software is well-supported, and users get 1-year software updates with their purchase, backed by a no-risk, thirty day, complete money-back guarantee.

Product Licensing Cost

The Thrive Leads plugin is available in the following editions:

  • Single Site – This edition allows you to install & activate the plugin on a single site. All features are included, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
  • Unlimited Websites Edition – The Unlimited Sites option allows you to install & activate the plugin on all sites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
  • Agency Edition – The Agency edition lets you install & activate the plugin on all domains that you own and operate, and on all of your client sites. All features are included, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.

Note: The cost of purchasing the Thrive Leads plugin depends on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing when this content was written. This may not be the actual price charged by the software developer when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.

Check the plugin’s website for current pricing details:

Additional Information

Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms across your entire website.

For a demo video showing how the plugin works, including installation instructions and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.

We Recommend

Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a targeted list, the only way to increase the speed your list grows is to continually run split-tests and find out what works best on your site. Thrive Leads makes a very powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.

With Thrive Leads, you have 100% control over exactly where and how your forms show to visitors, and intelligent reporting that helps you increase your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing the user to create and insert popups into their website. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.

As Thrive Themes state on their website …

“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”

Thrive Leads - WP A/B Testing Mailing List-Building Plugin

For full details, visit the plugin website here: Thrive Leads – Mailing Builder For WP

By the way …

We use Thrive Leads here on Check it out for yourself …


Originally published as Thrive Leads: List-Building Plugin For WordPress.