Experienced marketers understand that building a mailing list is one of the best ways to grow a business online.
This is because a a list of email subscribers gives you traffic on tap and access to repeat customers.
Marketing studies show that, on average, 50%-80% of web visitors will leave and never return. That’s a lot of money you’re probably leaving behind. Marketing research also shows that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s essential, therefore, to look for a way that will help you interact repeatedly with visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to get visitors to give you their details while they’re still on your website, so you can continue to communicate with them after they have left your website.
Building a list is an essential aspect of building a successful online business. A great list of contacts has the potential to become your most powerful source of profit.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to accessing repeat visitors and building a relationship.
There are many different ways and effective strategies to build an email list, but until now, it was very difficult to find an easy-to-use solution that takes advantage of just about all of the most effective methods available for capturing visitors’ email addresses on your website.
Thrive Leads – Mailing Builder For WP Sites
Plugin Description
The Thrive Leads WordPress mailing builder could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using many different types of opt-in forms, test different offers, boost your conversions, and get traffic on tap, without leaving your WordPress dashboard …
As mentioned earlier, there are many different ways and strategies to build a subscriber list, and almost all of these methods and strategies use opt-in forms.
What makes Thrive Leads different from all other email-capturing software is that Thrive Leads comes with a range of powerful conversion boosting technologies and list-building strategies already built-in.
Thrive Leads mailing list builder for WordPress is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help users not just build a mailing list, but to build it faster.
Learn more about the plugin here:
Benefits Of Using Thrive Leads
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your web site:
It’s A Plugin For WordPress Users
Thrive Leads mailing builder for WP eliminates the need to have multiple plugins installed on your WordPress site. This not only reduces the possibility of plugin conflicts, but also keeps your website’s loading speed down.
Ready To Start Using In Minutes
Thrive Leads is really easy to install. Just upload it to your Plugins folder via your WP admin user account and activate.
Very Simple To Use
Once you have installed and activated the Thrive Leads plugin, you can easily set up one or more opt-ins, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required.
In order to get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-45 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive training content, case studies and a responsive support team that is available to provide you with any assistance you need.
Every Kind Of Opt-In Form You Will Ever Need
With the Thrive Leads plugin, you can begin to capture subscriber email address using pre-designed templates, and every type of form you will ever need.
For example, you can use the plugin to build “pop-up” subscriber forms …
Insert slide-in forms …
You can use the plugin to add great-looking forms anywhere within your content, or the bottom of your posts using a simple short code …
Insert an opt-in form into any widget area of your site …
You can insert 2-step opt-in links that open a lightbox form when visitors click on a link inside your content …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” as visitors scroll down the page …
As you can see, Thrive Leads combines every type of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads provides many features to site owners. Here are just a few:
Quick And Easy To Install
Be up and running in minutes. As already mentioned, the plugin developer provides extensive training content and tutorials, webinars, case studies, and a support team.
This tool not only combines every kind of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all your list-building strategies via your own dashboard.
All-In-One List Building Strategies For Maximum Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use solution:
Design & Deploy
The Thrive Leads plugin provides an extensive library of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, without technical skills required.
Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …
Split Testing Engine
Split testing is the fastest way to optimize your conversion rates and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine that allows you to easily test a whole range of variables, including the following:
Test Opt-In Form Designs And Content
Thrive Leads lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the losing variations, and keep displaying only the highest converting tests after sufficient data has been gathered.
You just start testing and the plugin will handle the rest, automatically increasing your conversion rates over time.
Split-Test Different Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present a link on your screen after 1 minutes
- Scroll-depth triggers where a message will appear once your visitor scrolls down at least 30% of the page
- Exit-intent triggers that detect when someone is about to leave the page and presents them with a pop-up form.
Furthermore, you can also test if a form performs better when displayed instantly, or when the form animates into view (e.g. slide in). You can test multiple triggers against one another to further increase your conversion rate.
Test Different Opt-In Form Types
The Thrive Leads plugin also lets you A/B test different form types. For example, you can test a widget form on your sidebar vs an in-line form to see which type of form creates better results for your business.
Test Entirely Different Offers
Thrive Leads even lets you see how different offers compare against one another.
For example, you can assign different forms to different email campaigns to help you determine which offers yield the best conversion results.

(Split-test different offers)
Not only does the Thrive Leads plugin give you tremendous flexibility when it comes to split-testing your forms, but you can also easily clone an existing form – even make multiple copies, then change the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.
Additional features of the Thrive Leads plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a ribbon form on your 404 error page), including which page templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to the right segments of your audience at exactly the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
The plugin is also compatible will all popular browsers.
Smart Analytics
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, the plugin provides a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically to get highly qualified traffic from your best converting sources.
Integrates Seamlessly With All Major Autoresponders And Popular Email Marketing Solutions
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Also, you can use different lists and different services for different forms, so you’re never dependent on any one service.
As you can see, Thrive Leads gives you many opt-in testing capabilities that extend well beyond what other list-building software provide.
User Feedback
Below are a few of the testimonials that plugin customers have published about the Thrive Leads plugin:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Thrive Leads Support
As mentioned earlier, ThriveThemes provides extensive training content, case studies as well as a support team that is available to help you sort out any issues you have.
Video tutorials that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year upgrades with their purchase, backed by a risk-free, 30 day, full money-back guarantee.
Software Price
Thrive Leads is available in the following editions:
- Single Site – This edition allows you to install & activate the plugin on a single site. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites License – This license allows you to install & activate the plugin on unlimited websites that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – The Agency edition lets you install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. All plugin features are included, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: Pricing details of the Thrive Leads software depends on whether there are any promotions or limited-time special offers. Currently, the plugin sells for the prices shown above. This may not be the actual price set by the plugin developer when you visit the website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Plugin Info
Even on an existing website with hundreds of posts, you can install the plugin and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms all across your entire site.
For demo videos of the plugin in action, including installation instructions and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted mailing list, the only way to increase the speed your list grows is to continually run split-tests and find out what really works best for your business. Thrive Leads makes a powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms show to visitors, and the tools to improve your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as enable the user to create and add popups to their site. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, visit the plugin website here: Thrive Leads – WP Mailing List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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