Thrive Leads: List-Building Plugin For WordPress

Thrive Leads is a conversion-focused email list-building plugin for WordPress that helps you build your mailing list faster.

Get Thrive Leads for WordPress

Thrive Leads - WP A/B Testing List BuilderSuccessful marketers know that building a mailing list is one of the most valuable assets you can build for a business online.

This is because a a list of email subscribers gives you on-demand traffic and access to repeat customers.

It’s a well-known fact that, on average, 50%-80% of your web visitors generally will leave and never return. That’s a lot of money and opportunities you’re missing out on. Testing also shows that it takes an average of seven exposures to your business before a purchase decision is made. It’s so important, therefore, to try and interact repeatedly with site visitors.

How can you do this, however, if most visitors leave and never return?

The answer, of course, is to get your visitors’ contact details while they’re still on your website or blog, so you can continue communicating with them after they exit your website.

Building a list is absolutely essential when it comes to building a successful online business. A great mailing list has the potential to become your most reliable source of profit.

Thrive Leads - WP Split-Testing List Builder

If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to having access to repeat visitors and building a relationship.

Thrive Leads - WP Faster Mail List-Building Plugin

Now … there are many ways and effective strategies to build an email list, but until recently, it was very difficult to find an easy-to-use solution that takes advantage of all types of proven list-building methods available to capture email addresses on your website.

Thrive Leads – Mailing List-Building Plugin For WordPress Users

Thrive Leads - WP Split-Testing List-Building Plugin

Plugin Description

Thrive Leads mailing list builder for WP could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using a range of different opt-in forms, test different offers, improve your conversions, and get traffic on call, all from within your WordPress dashboard …

Thrive Leads - List Builder For WP

As stated earlier, there are many ways and effective strategies to build a list, and almost all of these methods and strategies require using lead capture forms.

One of the key differences between Thrive Leads and all other email-capturing software is that Thrive Leads comes with a range of flexible and powerful conversion boosting technologies and list-building strategies built all into one plugin.

Thrive Leads list builder for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WordPress users not just build a mailing list, but to build their mailing list faster.

Thrive Leads - Mail List-Building Plugin For Boosting WP Conversions

Go here to learn more about the plugin:

Plugin Benefits

Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your website:

It’s A WordPress Plugin

The Thrive Leads mailing list builder for WordPress eliminates the need to have multiple plugins installed on your WordPress site. This not only reduces any potential problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.

Really Easy To Install

Thrive Leads is very easy to install. Just upload the plugin file to your Plugins folder via your dashboard and activate.

Really Simple To Use

Thrive Leads has made it very simple to set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required.

To get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 20-45 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a responsive support team that is available to help you sort out any problems you might experience.

Every Kind Of Form Your Business Needs

With Thrive Leads, you can begin to capture subscriber email address using pre-designed templates, and every type of opt-in form your business will ever need.

For example, you can use the plugin to build stylish “pop-up” subscriber forms …

Thrive Leads - WP Faster Mailing Builder

Insert forms that slide in from the edge of your page …

Thrive Leads - List-Building Plugin For WP

You can use the Thrive Leads plugin to add in-line forms anywhere inside your content, or the top of your posts and pages …

Thrive Leads - Mailing List Builder For Boosting WordPress Subscriber List Conversions

Insert a subscription form into the sidebar widget section …

Thrive Leads - WP List-Building Plugin

You can insert 2-step opt-in links that open a lightbox form when visitors click on a link inside your content …

Thrive Leads - List Builder For WP Users

And even add ribbon forms to your site that shows at the top of the screen and remain “sticky” as the visitor scrolls down your page …

Thrive Leads - WordPress Mailing List Builder

As you can see, Thrive Leads integrates every kind of opt-in form you need in one single WP plugin …

Thrive Leads - Mailing List Builder For Conversion-Focused WordPress Users

Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.

And it gets better …

Thrive Leads Features

Thrive Leads offers a number of great features to site owners. Here are just some:

Quick And Simple To Install And Configure

Be up and running in minutes. As already mentioned, the developer provides extensive tutorials, training content, case studies, webinars, and a support team.

This software not only integrates every type of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies directly from your own admin account.

Integrated List Building Strategies For Optimal Conversions

Thrive Leads integrates the following list-building strategies into one easy-to-use software:

Design & Deploy

The Thrive Leads plugin provides an extensive library of built-in professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, letting you build conversion-boosting forms with no technical skills required.

Simple “point and click” technology and a drag-and-drop editor allows you to easily create, modify and customize your forms …

Thrive Leads - WordPress Mailing Builder

A/B Testing

A/B testing is the fastest way to improve your conversion rates and accelerate your list growth.

Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including:

Split-Test Opt-In Form Designs And Content

Test Multiple Form Designs And Content

Thrive Leads lets you test different designs and content, and provides an “automatic winner” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and keep displaying only the campaigns that convert well after enough data has been collected.

You just start testing and the plugin handles everything else, automatically helping you increase your conversion rates over time.

A/B Test Form Triggers

Split-Test Different Form Triggers

Thrive Leads lets you easily customize when and how your forms should appear to visitors.

For example, you can set up:

  • Time-based triggers to show a buy button on your screen after 25 seconds
  • Scroll-depth triggers where a message will appear only when your visitor scrolls down at least 50% of the page
  • Exit-intent triggers that detect when someone is about to exit your page and presents them with a pop-up form.

Furthermore, you can also test if the form should appear instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further increase your conversion rate.

Test Different Form Types

A/B Test Different Opt-In Form Types

Thrive Leads also lets you A/B test different opt-in form types. For example, you can test a widget form on your sidebar vs a slide-in form and see which type of form performs better for your business.

Test Entirely Different Offers

Test Completely Different Offers

The Thrive Leads plugin even lets you see how different offers compare against one another.

For example, you can connect different forms to different email marketing campaigns to help you decide which delivers the best conversion rates.

(Split-test different offers)

Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your forms, but you can easily duplicate any existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.

Thrive Leads - List-Building Plugin For Hyper-Targeted WordPress Conversions

Additional features of this plugin include:

Advanced Targeting Features

You can create hyper-targeted offers for your visitors with 3 advanced targeting options (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers highly relevant.

For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display in your site based on certain rules you set (e.g. a slide-in form on your 404 error page), including which categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.

You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.

You can even use different lists with different services and different forms.

Supports Advanced Lead Generation Form Features

Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.

100% Responsive

Your forms and list marketing campaigns will show up correctly on any device or screen size.

The plugin has also been tested for compatibility will all popular web browsers.

In-Depth Reporting

Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.

Additionally, the plugin provides a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best sources.

Thrive Leads - Mail List-Building Plugin For WordPress Sites

Integrates Seamlessly With All Major Autoresponders & Email Marketing Systems

If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.

Plus, you can use different lists and different services with different forms, so you’re never tied to just one solution.

Thrive Leads - WP Mail List-Building Plugin

As you can see, Thrive Leads gives users opt-in testing capabilities that extend well beyond what most other list-building software provide.

User Testimonials

Below are just some testimonials that plugin customers have submitted regarding the Thrive Leads plugin:

”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller


”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman


As mentioned previously, ThriveThemes provides extensive training content, webinars and a support team that is available to help users sort out any issues they might experience.

Tutorial videos that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.

The software is well-supported, and users get 1-year updates with their purchase, backed by a no-risk, 30 day, 100% money-back guarantee.

Plugin Pricing

Thrive Leads is available in the following editions:

  • Single Site License – The Single Site edition allows you to install & activate the plugin on one single domain. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
  • Unlimited Sites Edition – The Unlimited Sites license lets you install & activate the plugin on all domains that you own and operate. All features are included, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
  • Agency Edition – This edition allows you to install & activate the plugin on all websites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.

Please Note: The cost to purchase this product can vary, depending on whether there are any promotions or limited-time special offers. Presently, the plugin sells for the prices shown above. This may not be the actual pricing charged by the product author when you visit the site and there may be additional upsells or one-time offers after you’ve purchased.

Check the plugin’s website for current pricing details:

Additional Info

Even on an existing website with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms all across your site.

For ”how-to” videos of the plugin, including installation instructions and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.

Our Recommendation

Building a list is an essential aspect of building a successful online business. When it comes to growing a subscriber list, the only way to increase the speed your list grows is to run A/B tests and find out what really works best on your site. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing pros had access to, and at great expense.

With Thrive Leads, you have complete control over exactly where and how your forms are displayed to visitors, and intelligent reporting that helps you increase your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as allowing the user to create and insert pop-up forms into their website. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.

As the plugin developers state on their website …

“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”

Thrive Leads - Mailing List-Building Plugin For WP

For full details, check out the plugin here: Thrive Leads – Mail List-Building Plugin For Conversion-Focused WordPress Users

By the way …

We use Thrive Leads here on Check it out for yourself …

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Author: Martin Aranovitch

Martin Aranovitch is the founder of and the author of The Small Business Digital Manager. provides hundreds of FREE detailed step-by-step tutorials that will teach you how to use WordPress to grow your business online at minimal cost with no coding skills required!

Originally published as Thrive Leads: List-Building Plugin For WordPress.