Savvy marketers know that building a mailing list is one of the most valuable assets you can create for a business online.
This is because a a list of email subscribers gives you immediate traffic and access to repeat sales.
It’s a well-known fact that, on average, 50%-80% of web visitors who leave will never return. That’s a lot of money to leave on the table. Research also shows that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s so important, therefore, to find options that will help you get repeat interactions with your site visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to capture your visitors’ contact details while they’re visiting your website, so you can keep in touch after they leave your site.
Building a list is absolutely essential for building a successful online business. A great list of email addresses has the potential to become the most valuable asset of your online business.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to having access to repeat visitors and relationship-building.
Now … there are many different ways and effective strategies to build an opt-in list, but until now, it was very hard to find a solution that takes advantage of many types of proven list-building methods available to capture email addresses on a website.
Thrive Leads – WordPress Split-Testing Mail List-Building Plugin
Plugin Description
The Thrive Leads WP list-building plugin lets you build a list of subscribers fast using a wide range of opt-in forms, split-test different offers, improve your conversions, and get traffic on tap, directly from your WordPress dashboard …
As mentioned earlier, there are many ways and different strategies to build a targeted list of subscribers, and almost all of these methods and strategies use lead capture forms.
One of the key differences between Thrive Leads and all other solutions for capturing leads and email addresses is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies built into their plugin.
Thrive Leads mail list-building plugin for WP is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but to build a mailing list faster.
For more details, visit the plugin site here:
Benefits Of Using Thrive Leads
Here are just some of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your web site:
It’s WordPress
The Thrive Leads WordPress mailing list builder eliminates the need to install multiple plugins . This not only reduces the possibility of plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Easy To Install
Thrive Leads is quite easy to install. Just upload the plugin file to your Plugins folder via your WordPress administrator section and activate.
Really Simple To Use
With Thrive Leads, you can very easily set up one or more opt-ins, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required at any point of the process.
In order to get the most out of Thrive Leads, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 25-40 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive training content, case studies as well as a responsive support team that is available to help you and answer any questions you have.
Every Type Of Form Your Business Needs
With the Thrive Leads plugin, you can begin to capture subscriber details using pre-designed templates, and every kind of opt-in form your business will ever need.
For example, you can use the plugin to build unblockable “pop-up” lightboxes …
Add slide-in forms …
You can use the plugin to place opt-in forms anywhere inside your content, or the bottom of your blog posts using a simple short code …
Insert an opt-in form into the sidebar widget menu …
You can insert 2-step opt-in links that open a lightbox form when a content link is clicked on …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” even while visitors scroll down the page …
As you can see, Thrive Leads combines every kind of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads provides many features to WordPress users. Here are just some:
Quick And Simple To Install
Be up and running in no time. As already mentioned, the developer provides extensive training content and tutorials, webinars, case studies, plus a support team.
This software not only integrates every type of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns via your WordPress dashboard.
All-In-One List Building Strategies
Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:
Design & Deploy
The plugin comes with dozens of professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, with no coding skills required.
Simple “point and click” technology and a visual editor allows you to create, modify and customize your forms …
Powerful A/B Testing
Split testing is the quickest way to boost your conversion rates and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including:
Test Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides an “automatic winner” feature that lets you set the plugin to automatically eliminate the non-converting variations, and keep displaying only the highest converting tests after enough data has been gathered.
You just begin testing and the plugin handles everything else, automatically increasing your conversion rates over time.
A/B Test Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to show an offer on your screen after 2 minutes
- Scroll-depth triggers where a message will appear only when the visitor scrolls down at least 50% of the web page
- Exit-intent triggers that can detect when someone is about to leave your page and presents them with a pop-up form.
Additionally, you can test if a form performs better when displayed instantly, or when a form animates into view (e.g. slide in). You can test multiple triggers against one another to further increase your conversion rate.
A/B Test Opt-In Form Types
The plugin also lets you run tests on different opt-in form types. For example, you can test a sidebar widget form vs an in-line form to see which kind of form creates better results for your business.
Split-Test Offers
The Thrive Leads plugin even lets you run tests against completely different offers.
For example, you can assign different forms to different email marketing campaigns to help you determine which offers deliver the best conversion results.
(Split-test different offers)
Not only does this plugin give you tremendous flexibility when it comes to split-testing your opt-in forms, but you can easily clone any existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all in just a few minutes.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a ribbon form on your 404 error page), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to the right segments of your audience at exactly the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
Thrive Leads has also been tested for compatibility will all popular web browsers.
In-Depth Reporting
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, the software provides a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns to get highly qualified traffic from your best converting sources.
Integrates Seamlessly With All Major Autoresponders & Popular Email Marketing Services
If your email marketing solution allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Plus, you can use different lists and different services with different forms, so you’re never tied to just one service.
As you can see, Thrive Leads gives users a range of opt-in testing capabilities that go well beyond what most other list-building tools provide.
User Testimonials
Here are some of the testimonials customers have written about the Thrive Leads plugin:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Thrive Leads Plugin Support
As mentioned earlier, ThriveThemes provides extensive tutorials, case studies as well as a responsive support team that is available to help answer any questions they have.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year upgrades with their purchase, backed by a no-risk, 30 day, complete money-back guarantee.
Plugin Cost
Thrive Leads is available in the following editions:
- Single Site Edition – This license lets you install & activate the plugin on a single website. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites License – The Unlimited Sites edition lets you install & activate the plugin on all domains that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency License – The Agency option lets you install & activate the plugin on all websites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: The price of Thrive Leads can vary, depending on whether there are any promotions or limited-time special offers. Currently, the product is being retailed for the prices shown above. This may or may not be the actual price charged by the software developer when you visit the plugin site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing information here:
Additional Plugin Info
Even on an existing site with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms throughout your entire site.
For demo videos showing how the plugin works, including help documentation and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted list, the only way to improve your results is by running tests and find out what works best on your site. Thrive Leads makes a powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have 100% control over exactly where and how your forms display to visitors, and intelligent reporting that helps you improve your conversion rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as enable the user to create and add popups to their website. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – WP A/B Testing List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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