Thrive Leads: List-Building Plugin For WordPress

Thrive Leads is a conversion-focused email list-building plugin for WordPress that helps you build your mailing list faster …

Thrive Leads - List-Building Plugin For WordPressSuccessful marketers understand that building a mailing list is one of the best ways to grow your business online.

This is because a a list of email subscribers gives you traffic on tap and access to repeat customers.

Marketing studies show that, on average, 50%-80% of visitors to your site who leave will never return. That’s a lot of money you’re probably leaving on the table. Testing also shows that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s so important, therefore, to look for a strategy that will help you get repeat interactions with visitors.

How can you do this, however, if most visitors leave and never return?

The answer, of course, is to capture your visitors’ details while they’re visiting your website, so you can build a relationship after they have exited your web site.

Building a list is an essential aspect of building a successful online business. A great mailing list has the potential to become the most profitable leverage point of your online business.

Thrive Leads - WordPress Mailing Builder

If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to accessing repeat visitors and relationship-building.

Thrive Leads - Mailing List Builder For WP Users

Now … there are many different ways and strategies to build a subscriber list, but until very recently, it was very difficult to find an affordable solution that incorporates almost, if not all types of proven list-building methods available for capturing visitors’ email addresses on a website.

Thrive Leads – WP Split-Testing List-Building Plugin

Thrive Leads - WordPress List Builder

Plugin Description

The Thrive Leads WP mailing builder could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using a wide range of opt-in forms, split-test different offers, improve your conversions, and get traffic on call, without leaving your WordPress dashboard …

Thrive Leads - WordPress List-Building Plugin

As mentioned earlier, there are many ways and different strategies to build a subscriber list, and almost all of these methods and strategies use opt-in forms.

What makes Thrive Leads different from other email marketing software is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.

The Thrive Leads list-building plugin for WP is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon see, the plugin was developed to help WordPress users not just build a mailing list, but build their mailing list faster.

Thrive Leads - Mailing List Builder For Hyper-Targeted WP Conversions

For more details, visit the plugin site here:

Benefits Of Using Thrive Leads

Here are just some of the many benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your site:

It’s A WordPress Plugin

Thrive Leads WP mail list-building plugin eliminates the need to have multiple plugins . This not only reduces any potential problems resulting from plugin conflicts, but also keeps your website’s loading speed down.

Be Up And Running In No Time

Thrive Leads installs like any plugin. Simply upload a zip folder that contains the plugin files to your Plugin folder via your dashboard and activate.

Simple To Use

Once you have installed and activated the Thrive Leads plugin, you can very easily set up one or more opt-ins, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required at any point of the process.

In order to get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 25-40 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive training content, case studies as well as a responsive support team that is available to help you sort out any issues you have.

Every Type Of Opt-In Form You Will Ever Need

With Thrive Leads, you can begin to capture subscriber email address using pre-designed templates, and every kind of opt-in form you need.

For example, you can use it to add “pop-up” opt-in forms …

Thrive Leads - Mailing List-Building Plugin For Conversion-Focused WordPress Sites

Insert slide-in forms …

Thrive Leads - Mailing Builder For Boosting WP Mailing List Conversions

You can use the Thrive Leads plugin to add your forms anywhere within your content, or the bottom of your posts …

Thrive Leads - WordPress List-Building Plugin

Insert a subscription form into any widget area of your website …

Thrive Leads - List-Building Plugin For WordPress

You can add 2-step opt-in links that open a lightbox when a link is clicked on …

Thrive Leads - Mail List-Building Plugin For WP Users

And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while the visitor scrolls down your page …

Thrive Leads - Mailing List Builder For WordPress

As you can see, Thrive Leads integrates every kind of subscription form you need in one single WP plugin …

Thrive Leads - WordPress Mailing Builder

Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.

And it gets better …

Thrive Leads Features

Thrive Leads provides a number of great features to WP users. Here are just some of these features:

Quick And Simple To Install

Ready to use in minutes. As already mentioned, ThriveThemes provides extensive tutorials, training content, webinars, case studies, plus a dedicated support team.

This software not only combines every kind of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies without ever leaving your WP dashboard.

Built-In List Building Strategies

Thrive Leads integrates all of the list-building strategies you need to maximize your conversions into one easy-to-use tool:

Design & Deploy

The Thrive Leads plugin comes with an extensive library of professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, letting you build conversion-boosting opt-in forms without technical skills required.

Simple “point and click” technology and a drag-and-drop editor allows you to create, modify and customize your forms …

Thrive Leads - WP Mailing Builder

A/B Testing

Split testing is the fastest way to boost your conversion rates and accelerate your list growth.

Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including the following:

Test Form Designs And Content

A/B Test Different Form Designs And Content

Thrive Leads lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the test variations that aren’t performing, and display only the forms that convert well after sufficient data has been gathered.

You just begin your test and the plugin will handle the rest, automatically picking the ones that perform best and hiding the losers over time.

A/B Test Different Form Triggers

A/B Test Different Form Triggers

Thrive Leads lets you easily customize when and how your forms should display to visitors.

For example, you can set up:

  • Time-based triggers to show a buy button on your screen after 60 seconds
  • Scroll-depth triggers where a message will appear only when visitors scroll down at least 40% of the web page
  • Exit-intent triggers that detect when someone is about to leave your page and presents them with a pop-up form.

Additionally, you can test if a form should display instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further boost your conversion rate.

Split-Test Different Form Types

A/B Test Different Opt-In Form Types

Thrive Leads also lets you perform A/B tests against different form types. For example, you can test a lightbox pop-up vs an in-line form and see which type of form performs better for your business.

Test Offers

Split-Test Offers

Thrive Leads even lets you run A/B tests on completely different offers.

For example, you can connect different forms to different email campaigns to help you determine which yields the best conversion rates.

(Split-test different offers)

Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can easily clone an existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.

Thrive Leads - Mailing List Builder For Hyper Targeted WP Opt-In Form Conversions

Additional features of the Thrive Leads plugin include:

Smart Targeting Features

You can create hyper-targeted offers for your visitors with 3 targeting levels (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers more relevant.

For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display in your website based on certain rules you set (e.g. a widget form on your sidebar on the Front Page only), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.

You can even create specific “content upgrade” offers for posts that receive the most traffic over time. Use this feature to create hyper-targeted and extremely profitable lists.

You can even use different lists with different services and different forms.

Advanced Lead Generation Forms Supported

Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.

100% Mobile Responsive

Your forms and list marketing campaigns will work on any device or screen size.

Thrive Leads is also compatible will all major web browsers.

In-Depth Reporting

this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.

Additionally, the software provides a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns to get highly qualified traffic from your best converting sources.

Thrive Leads - Mailing List-Building Plugin For Conversion-Focused WP Users

Integrates Seamlessly With Major Autoresponders & Popular Email Marketing Services

If your email marketing system allows embedding of HTML forms then Thrive Leads with work seamlessly with your solution.

Additionally, you can use different lists and different services for different forms, so you’re never tied to just one solution.

Thrive Leads - List-Building Plugin For WP Users

As you can see, Thrive Leads gives users a range of opt-in testing capabilities that go well beyond any other list-building software.

User Feedback

Here are just some testimonials and feedback plugin users have written about Thrive Leads:

“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman


”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman


As mentioned previously, ThriveThemes provides extensive tutorials, webinars as well as a dedicated support team that is available to help you sort out any issues you have.

Video tutorials explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.

The software is well-supported, and users get 1-year software updates with their purchase, backed by a risk-free, thirty day, 100% money-back guarantee.

Software Pricing

Thrive Leads is available in the following editions:

  • Single Site License – This edition lets you install & activate the plugin on 1 single website. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
  • Unlimited Sites Edition – The Unlimited Sites option allows you to install & activate the plugin on unlimited sites that you own and operate. All features are included, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
  • Agency – This option allows you to install & activate the plugin on all sites that you own and operate, and on all of your client sites. All plugin features are included, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.

Note: Pricing for Thrive Leads can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the product is selling for the amounts shown above. This may not be the actual pricing charged by the product seller when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.

Check the plugin’s website for current pricing details:

Additional Info

Even on an existing website with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms throughout your entire site.

For demo videos showing how the plugin works, including help documentation and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.

Our Recommendation

Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a email list, the only way to increase the speed your list grows is by running split-tests and then analyze your performance to find out what really works best on your site. Thrive Leads makes a very powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.

With Thrive Leads, you have complete control over exactly where and how your opt-in forms are displayed to visitors, and intelligent reporting that helps you increase your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as enable users to create and add popups to their web pages. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.

As the plugin developers state on their website …

“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”

Thrive Leads - WP List Builder

For more information, visit the plugin website: Thrive Leads – Mailing Builder For WordPress

By the way …

We use Thrive Leads here on Check it out for yourself …


Originally published as Thrive Leads: List-Building Plugin For WordPress.