Thrive Leads: List-Building Plugin For WordPress

Thrive Leads is a conversion-focused email list-building plugin for WordPress that helps you build your mailing list faster …

Thrive Leads - WP List-Building PluginSuccessful marketers understand the power of mailing lists.

This is because a a list of email subscribers gives you traffic on tap and access to repeat sales.

It’s a well-known fact that, on average, 50%-80% of everyone who visits a site generally leave and never return. That’s a lot of money and opportunities that you’re missing out on. In addition to this, research shows that it takes an average of seven interactions with your business before a purchase decision is made. It’s essential, therefore, to find ways that will help you interact repeatedly with site visitors.

How can you do this, however, if most visitors leave and never come back?

The answer, of course, is to get your visitors’ details while they’re still on your site, so you can continue communicating with them after they have left your site.

Building a list is an essential aspect of building a successful online business. A great list of email addresses has the potential to become your most profitable business leverage point.

Thrive Leads - Mailing List Builder For Conversion-Focused WP Sites

If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to having access to repeat visitors and relationship-building.

Thrive Leads - WordPress Mailing Builder

Now … there are many different ways and strategies to build an opt-in list, but until very recently, it was very difficult to find a solution that takes advantage of all of the most effective methods available for capturing email addresses on your website.

Thrive Leads – WordPress Split-Testing List Builder

Thrive Leads - WP  Mailing List Builder

Plugin Description

The Thrive Leads list builder for WP lets you build a list of subscribers fast using many different types of opt-in forms, test different offers, improve your conversions, and get traffic on demand, without leaving your WordPress dashboard …

Thrive Leads - WP  Mailing Builder

As stated earlier, there are many ways and different strategies to build an email list, and almost all of these methods and strategies require using opt-in forms.

What makes Thrive Leads different from other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.

The Thrive Leads WordPress list-building plugin is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon see, the plugin was developed to help WordPress users not just build a mailing list, but build it faster.

Thrive Leads - WP Mailing Builder

Go here to learn more about the plugin:

Plugin Benefits

Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on demand on your website:

It’s A WordPress Plugin

The Thrive Leads list-building plugin for WP eliminates the need to install multiple plugins on your WordPress site. This not only reduces any potential problems resulting from plugin conflicts, but also keeps your website’s loading speed down.

Fast Installation

Thrive Leads installs just like every plugin. Just upload a zip folder containing the plugin to your Plugins folder via your dashboard and activate.

Simple To Use

Once you have installed and activated the plugin, you can very easily set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required.

To get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 25-40 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive training content, case studies and a responsive support team that is available to provide you with any assistance you need.

Every Kind Of Opt-In Form You Need

With the plugin, you can begin to capture email addresses using pre-designed templates, and every kind of opt-in form you need.

For example, you can use Thrive Leads to build “pop-up” forms …

Thrive Leads - WP Split-Testing Mail List-Building Plugin

Insert forms that slide in from the corner of your page …

Thrive Leads - WP Mailing List-Building Plugin

You can use it to add great-looking opt-in forms anywhere inside your content, or the top of your posts and pages …

Thrive Leads - Mailing List Builder For WordPress Sites

Insert an opt-in form into your sidebar area …

Thrive Leads - Mailing List-Building Plugin For Faster WordPress Subscriber List Conversions

You can insert 2-step opt-in links that open a lightbox when a content link is clicked on …

Thrive Leads - Mailing List Builder For WordPress Users

And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as the visitor scrolls down your page …

Thrive Leads - WordPress  Mailing Builder

As you can see, Thrive Leads integrates every type of opt-in form you need in one single WordPress plugin …

Thrive Leads - WP  Mailing List-Building Plugin

Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.

And it gets better …

Plugin Features

Thrive Leads offers many features to website owners. Here are just some of these:

Quick And Easy To Install And Implement

Ready to use in minutes. As already mentioned, the developer provides extensive training content and tutorials, webinars, case studies, and a responsive support team.

This software not only combines every type of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns directly from your own WordPress dashboard.

Built-In List Building Strategies

Thrive Leads integrates the following list-building strategies into one easy-to-use solution:

Design & Deploy

The plugin provides dozens of built-in professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, without technical skills required.

Simple “point and click” technology and a visual editor lets you create, modify and customize your forms …

Thrive Leads - WordPress Split-Testing List Builder

Powerful A/B Testing Engine

A/B testing is the quickest way to optimize your conversion rate and speed up your list growth.

Thrive Leads comes with a powerful A/B testing engine that allows you to easily test a whole range of variables, including the following:

Test Multiple Designs And Content

Split-Test Designs And Content

The plugin lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the losing variations, and keep showing only the highest converting tests after sufficient data has been gathered.

You just start testing and the plugin handles the rest, automatically increasing your conversion rates over time.

A/B Test Different Opt-In Form Triggers

Split-Test Opt-In Form Triggers

Thrive Leads lets you easily customize when and how your forms should display to visitors.

For example, you can set up:

  • Time-based triggers to present an offer on your screen after 2 minutes
  • Scroll-depth triggers where a message will appear only after the visitor scrolls down at least 50% of the web page
  • Exit-intent triggers that can detect when someone is about to leave your page and presents them with a pop-up form.

Additionally, you can test if a form performs better when displayed instantly to visitors, or when a form animates into view (e.g. slide in). You can test many triggers against one another to further increase conversion rates.

Test Opt-In Form Types

Split-Test Opt-In Form Types

The Thrive Leads plugin also lets you split-test different form types. For example, you can test a lightbox pop-up vs an in-line form to see which kind of form performs better for your business.

A/B Test Entirely Different Offers

Test Entirely Different Offers

Thrive Leads even lets you see how different offers perform against one another.

For example, you can assign different forms to different email campaigns to help you decide which results in the best conversion rates.

(Split-test different offers)

Not only does the Thrive Leads plugin give you tremendous flexibility when it comes to split-testing your opt-ins, but you can also easily clone an existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all with just a few mouse clicks.

Thrive Leads - Mailing Builder For Conversion-Focused WP Users

Additional features of Thrive Leads include:

Advanced Targeting Features

You can create hyper-targeted offers for your visitors with 3 advanced targeting levels (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers more relevant.

For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a lightbox pop-up on the Front Page only), including which templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.

You can even create highly relevant offers to show to specific segments of your audience at precisely the right time. Use this feature to create hyper-targeted and extremely profitable lists.

You can even use different lists with different services and different forms.

Supports Advanced Lead Generation Forms

Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.

Fully Responsive

Your forms and list marketing campaigns will display correctly on any device or screen size.

The plugin has also been tested for compatibility will all popular browsers.

Smart Analytics

Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.

Additionally, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically to get highly qualified traffic from the best converting sources.

Thrive Leads - Mailing List Builder For Conversion-Focused WP Sites

Integrates Seamlessly With All Major Autoresponders & Popular Email Marketing Systems

If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your service.

Additionally, you can use different lists and different services for different forms, so you’re never tied to just one service.

Thrive Leads - WP Mailing Builder

As you can see, Thrive Leads gives you opt-in testing capabilities that go well beyond any other list-building tools.


Here are a few of the testimonials plugin customers have submitted for Thrive Leads:

”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller


”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman


As mentioned earlier, ThriveThemes provides extensive training content, case studies as well as a support team that is available to help you and answer any questions you have.

The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.

The software is well-supported, and users get 1-year upgrades with their purchase, backed by a no-risk, thirty day, 100% money-back guarantee.

Software Price

The plugin is available in the following editions:

  • Single Site – This license allows you to install & activate the plugin on 1 single site. All features are included, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
  • Unlimited Websites License – This option lets you install & activate the plugin on all sites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
  • Agency Edition – This edition allows you to install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.

Note: Price details for the Thrive Leads software can vary, depending on whether there are any promotions or limited-time specials being offered. The price above was current at the time this review was published. This may or may not be the actual price set by the software author when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.

Check the plugin’s website for the current pricing information:

Additional Plugin Tips

Even on an existing site with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms throughout your site.

For a demo video showing plugin usage, including installation instructions and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.

We Recommend

Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted email list, the only way to improve your results is to continually run A/B tests and find out what really works best for your business. Thrive Leads makes a very powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.

With Thrive Leads, you have 100% control over exactly where and how your opt-in forms show to visitors, and the tools to improve your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing users to create and add popups to their website. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.

As stated on their website …

“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”

Thrive Leads - WordPress Mailing List Builder

For more details, check out the plugin here: Thrive Leads – WP List Builder

By the way …

We use Thrive Leads here on Check it out for yourself …


Originally published as Thrive Leads: List-Building Plugin For WordPress.