Thrive Leads: List-Building Plugin For WordPress

Thrive Leads is a conversion-focused email list-building plugin for WordPress that helps you build your mailing list faster …

Thrive Leads - WP A/B Testing Mail List-Building PluginExperienced marketers know the power of mailing lists.

This is because a mailing list of responsive customers gives you immediate traffic and access to repeat sales.

Research shows that, on average, 50%-80% of everyone who visits your site who leave will never return. That’s a lot of money to leave behind. Research also shows that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s so important, therefore, to interact repeatedly with visitors.

How can you do this, however, if most visitors leave and never come back?

The answer, of course, is to capture your visitors’ contact details while they’re still on your site, so you can build a relationship with them after they have left your web site.

Building a list is an essential aspect of building a successful online business. A great list of responsive subscribers has the potential to become your most valuable business asset.

Thrive Leads - Mailing List Builder For WordPress Users

If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to repeat visitors and building a relationship.

Thrive Leads - List Builder For Conversion-Focused WP Sites

Now … there are many ways and different strategies to build a subscriber list, but until very recently, it was very difficult to find an affordable and easy-to-use solution that gives users access to most of the most effective methods available for capturing visitors’ email addresses on your website.

Thrive Leads – Mailing Builder For Conversion-Focused WordPress Users

Thrive Leads - WordPress Mailing Builder

Plugin Description

Thrive Leads list-building plugin for WP lets you build a list of subscribers fast using a wide range of opt-in forms, test different offers, improve your conversions, and get traffic on call, without leaving your WordPress dashboard …

Thrive Leads - WP A/B Testing List-Building Plugin

As stated earlier, there are many different ways and strategies to build a subscriber list, and almost all of these methods and strategies involve using opt-in forms.

One of the key differences between Thrive Leads and other solutions for capturing leads and email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.

The Thrive Leads list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but to build it faster.

Thrive Leads - Mailing List Builder For WordPress Sites

To learn more about this plugin go here:

Benefits Of Using Thrive Leads

Here are just some of the many benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your website:

It’s WordPress

Thrive Leads list-building plugin for WordPress eliminates the need to have multiple plugins installed on your site. This not only reduces the possibility of problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.

Be Up And Running In Minutes

Thrive Leads is very easy to install. Just upload a zip file containing the plugin files to your Plugin folder via your WordPress admin user login and activate.

Simple To Use

Thrive Leads makes it very simple to set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required.

To get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 30-40 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive training content, case studies as well as a dedicated support team that is available to answer any questions you have.

Every Type Of Form Your Business Will Ever Need

With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every kind of opt-in form you will ever need.

For example, you can use Thrive Leads to add unblockable “pop-up” opt-in forms …

Thrive Leads - Mailing List Builder For Faster WordPress Mailing List Conversions

Add slide-in forms …

Thrive Leads - WordPress  Mailing List Builder

You can use the plugin to place great-looking in-line forms anywhere inside your content, or the middle of your blog posts …

Thrive Leads - List Builder For Conversion-Focused WordPress Users

Insert an opt-in form into your sidebar navigation area …

Thrive Leads - List-Building Plugin For WordPress

You can add 2-step opt-in links that open a lightbox form when a content link is clicked on …

Thrive Leads - WP A/B Testing Mailing List-Building Plugin

And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while the visitor scrolls down the page …

Thrive Leads - WordPress  Mail List-Building Plugin

As you can see, Thrive Leads integrates every kind of subscription form you need in one single WP plugin …

Thrive Leads - WP Mail List-Building Plugin

Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.

And it gets better …


Thrive Leads offers a number of great features to site owners. Here are just a few of these:

Quick And Easy To Install

Be up and running in no time. As already mentioned, ThriveThemes provides extensive tutorials, training content, webinars, case studies, plus a dedicated support team.

This tool not only combines every type of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns directly from your dashboard.

Built-In List Building Strategies

Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:

Design & Deploy

The plugin comes with an extensive library of professionally-designed and web optimized form templates that you can fully customize to suit your needs, letting you build conversion-boosting opt-in forms without coding skills required.

Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …

Thrive Leads - WP List Builder

A/B Testing Engine

Split testing is the quickest way to boost your conversion rate and speed up your list growth.

Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including the following:

Split-Test Opt-In Form Designs And Content

Split-Test Multiple Form Designs And Content

The plugin lets you test different form designs and content, and provides an “automatic winner” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and display only the forms that are converting well after enough data has been collected.

You simply start testing and the plugin will handle everything else, automatically picking the forms that are performing the best and hiding the losing variations over time.

Split-Test Different Form Triggers

Test Different Form Triggers

Thrive Leads lets you easily customize when and how your forms should display to visitors.

For example, you can set up:

  • Time-based triggers to show a link on your screen after 45 seconds
  • Scroll-depth triggers where a message will appear only after the visitor scrolls down at least 50% of the web page
  • Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.

Additionally, you can test if forms perform better when displayed instantly, or when a form animates into view (e.g. slide in). You can test all of these triggers against one another to further increase your conversion rate.

Split-Test Form Types

A/B Test Opt-In Form Types

Thrive Leads also lets you A/B test different opt-in form types. For example, you can test a widget form on your sidebar vs an in-line form to see which type of form creates better results for your business.

A/B Test Offers

A/B Test Offers

The Thrive Leads plugin even lets you test different offers against one another.

For example, you can assign different forms to different follow-up sequences to help you decide which campaign offers yield the best conversion results for your business.

(Split-test different offers)

Not only does this plugin give you enormous flexibility when it comes to split-testing your opt-in forms, but you can easily clone an existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.

Thrive Leads - Mailing Builder For WordPress Sites

Additional features of this software include:

Advanced Targeting Features

You can create hyper-targeted offers for your visitors with 3 advanced targeting levels (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers more relevant.

For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display in your site based on certain rules you set (e.g. a lightbox pop-up on your 404 error page), including which page templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.

You can even create highly relevant offers to show to particular segments of your audience at a precise time. Use this feature to create hyper-targeted and extremely profitable lists.

You can even use different lists with different services and different forms.

Supports Advanced Lead Generation Forms

Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.

100% Responsive

Your forms and list marketing campaigns will work on any device or screen size.

Thrive Leads is also compatible will all popular web browsers.

In-Depth Reporting

the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.

Additionally, the plugin provides a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from the best converting sources.

Thrive Leads - List Builder For Hyper Targeted WP Conversions

Seamless Integration With Major Autoresponders And Leading Email Marketing Services

If your email marketing system allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.

Also, you can use different lists and different services for different forms, so you’re not dependent on any one service.

Thrive Leads - Mailing List Builder For WP

As you can see, Thrive Leads gives you opt-in testing capabilities that go far beyond any other list-building software.

User Feedback

Here are a few of the testimonials and feedback plugin customers have provided for the Thrive Leads plugin:

”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman


”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman

Thrive Leads Plugin Support

As mentioned previously, ThriveThemes provides extensive tutorials, case studies as well as a dedicated support team that is available to help users out.

Video tutorials explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.

The software is well-supported, and users get one-year software upgrades with their purchase, backed by a risk-free, thirty day, full refund guarantee.

Plugin Pricing

The plugin is available in the following editions:

  • Single Site License – The Single Site edition allows you to install & activate the plugin on a single domain. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
  • Unlimited Sites License – This license lets you install & activate the plugin on unlimited sites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
  • Agency Edition – The Agency license lets you install & activate the plugin on all sites that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.

Please Note: Current pricing for this product can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the product sells for the amounts shown above. This may or may not be the actual pricing charged by the software developer when you visit the website and there may be additional upsells or one-time offers after your purchase.

Check the plugin’s website for current pricing details:

Additional Plugin Information

Even on an existing site with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms throughout your entire site.

For ”how to” videos of the plugin in action, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.

We Recommend

Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted email list, the only way to improve your results is by continually running split-tests and find out what really works best on your site. Thrive Leads makes a powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.

With Thrive Leads, you have complete control over exactly where and how your opt-in forms are displayed to visitors, and intelligent reporting that helps you increase your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as enable the user to create and add pop-up forms to their site. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.

As Thrive Themes state on their website …

“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”

Thrive Leads - WP Split-Testing Mailing Builder

For more information, check out the plugin here: Thrive Leads – WordPress Mailing List-Building Plugin

By the way …

We use Thrive Leads here on Check it out for yourself …

[thrive_leads id=’12462′]


Originally published as Thrive Leads: List-Building Plugin For WordPress.