Thrive Leads: List-Building Plugin For WordPress

Thrive Leads is a conversion-focused email list-building plugin for WordPress that helps you build your mailing list faster.

Thrive Leads - Mail List-Building Plugin For Faster WordPress Mailing List ConversionsExperienced marketers know that building a mailing list is one of the most valuable assets you can build for your business online.

This is because a mailing list of responsive customers gives you on-demand traffic and access to repeat buyers.

Marketing studies show that, on average, 50%-80% of everyone who visits your website will leave and never return. That’s a lot of money and opportunities that you could be missing out on. Testing also shows that it takes an average of 7 exposures to your business before prospects will make a purchase decision. It’s crucial, therefore, to find a strategy that will help you interact repeatedly with site visitors.

How can you do this, however, if most visitors never come back?

The answer, of course, is to get your visitors’ email address while they’re visiting your website, so you can continue communicating after they have exited your site.

Building a list is an essential aspect of building a successful online business. A great mailing list has the potential to become your most profitable business leverage point.

Thrive Leads - WP A/B Testing List-Building Plugin

If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to having access to repeat visitors and building a relationship.

Thrive Leads - WordPress Faster Mail List-Building Plugin

There are many different ways and effective strategies to build an opt-in list, but until now, it was very hard to find one affordable solution that integrates most of the most effective methods available for capturing email addresses on a website.

Thrive Leads – WP A/B Testing Mailing Builder

Thrive Leads - WordPress Split-Testing List-Building Plugin

Plugin Description

Thrive Leads mailing list builder for WP could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a wide range of opt-in forms, test different offers, improve your conversions, and get traffic on call, directly from your WordPress dashboard …

Thrive Leads - List-Building Plugin For Conversion-Focused WP Sites

As mentioned earlier, there are many ways and effective strategies to build an email list, and almost all of these methods and strategies require using lead capture forms.

One of the key differences between Thrive Leads and other solutions that allow you to collect email addresses is that Thrive Leads comes with a range of powerful conversion boosting technologies and list-building strategies built all into one plugin.

Thrive Leads WordPress mailing list-building plugin is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help users not just build a mailing list, but to build a mailing list faster.

Thrive Leads - Mailing List Builder For WP Sites

For more details, visit the plugin site here:

Benefits Of Using Thrive Leads

Here are just some of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your web site:

It’s WordPress

The Thrive Leads list builder for WP eliminates the need to have multiple plugins installed. This not only reduces any potential problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.

Very Easy To Install

Thrive Leads installs just like any WP plugin. Simply upload the plugin file to your Plugin folder via your dashboard and activate.

Very Simple To Use

With Thrive Leads, you can easily set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required at any point of the process.

In order to get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 25-45 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive training content, webinars and a dedicated support team that is available to help you out.

Every Type Of Form Your Business Will Ever Need

With the Thrive Leads plugin, you can begin to capture subscriber details using pre-designed templates, and every type of form your business will ever need.

For example, you can use the Thrive Leads plugin to display “pop-up” subscriber forms …

Thrive Leads - WP Mailing List-Building Plugin

Insert slide-in forms …

Thrive Leads - WordPress  Mailing List Builder

You can use the plugin to add opt-in forms anywhere inside your content, or the middle of your posts and pages …

Thrive Leads - WordPress A/B Testing Mailing List-Building Plugin

Insert an opt-in form into your sidebar navigation area …

Thrive Leads - List-Building Plugin For WP

You can insert 2-step opt-in links that open a lightbox when a link is clicked on …

Thrive Leads - List Builder For WordPress

And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” even while the visitor scrolls down the page …

Thrive Leads - WordPress  Mail List-Building Plugin

As you can see, Thrive Leads combines every kind of subscription form you need in one single WordPress plugin …

Thrive Leads - WordPress Faster Mailing List Builder

Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.

And it gets even better …

Plugin Features

Thrive Leads offers many features to website owners. Here are just a few:

Fast And Easy To Install

Be up and running in minutes. As already mentioned, the developer provides extensive tutorials, training content, case studies, webinars, plus a responsive support team.

This list-building software not only combines every type of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns from your own administrator login.

All-In-One List Building Strategies For Boosting Conversions

Thrive Leads integrates the following list-building strategies into one easy-to-use tool:

Design & Deploy

Thrive Leads comes with an extensive library of professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, without technical skills required.

Simple “point and click” technology and a drag-and-drop editor lets you easily create, modify and customize your forms …

Thrive Leads - List-Building Plugin For Boosting WP Mailing List Conversions

Powerful Split Testing

A/B testing is the quickest way to double or even triple your conversion rate and speed up the growth of your list.

Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including the following:

Test Different Form Designs And Content

A/B Test Opt-In Form Designs And Content

The Thrive Leads plugin lets you test different designs and content, and provides an “automatic winner” feature that allows you to set the plugin to automatically eliminate the test variations that aren’t performing, and display only the highest converting tests after sufficient data has been collected.

You just start testing and the plugin takes care of everything else, automatically picking the best performers and hiding the losing variations over time.

Test Form Triggers

A/B Test Different Opt-In Form Triggers

Thrive Leads lets you easily customize when and how your forms should display to visitors.

For example, you can set up:

  • Time-based triggers to display an offer on your screen after 2 minutes
  • Scroll-depth triggers where a message will appear once your visitors scroll down at least 30% of the web page
  • Exit-intent triggers that detect when someone is about to leave your page and presents them with a pop-up form.

Additionally, you can test if the form should appear instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further boost conversion rates.

A/B Test Opt-In Form Types

A/B Test Opt-In Form Types

The Thrive Leads plugin also lets you test different opt-in form types. For example, you can test a sidebar widget form vs a ”sticky” ribbon form and see which type of form performs better for your business.

Test Entirely Different Offers

A/B Test Offers

The plugin even lets you test completely different offers.

For example, you can assign different forms to different email marketing lists to help you determine which yields the best conversion rates for your business.

(Split-test different offers)

Not only does this plugin give you enormous flexibility when it comes to split-testing your opt-in forms, but you can easily duplicate an existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.

Thrive Leads - WP List Builder

Additional features of the Thrive Leads plugin include:

Advanced Targeting Features

You can create hyper-targeted offers for your visitors with three advanced targeting levels (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers highly relevant.

For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a ribbon form on all Posts), including which templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.

You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.

You can even use different lists with different services and different forms.

Advanced Lead Generation Form Features Supported

Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.

Fully Responsive

Your forms and list marketing campaigns will work on any device or screen size.

Thrive Leads has also been tested for compatibility will all popular web browsers.

Gain Actionable Insights

this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.

Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from your best converting sources.

Thrive Leads - WP List Builder

Integrates Seamlessly With All Major Autoresponders & Email Marketing Systems

If your email marketing system allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.

Additionally, you can use different lists and different services with different forms, so you’re never tied to just one solution.

Thrive Leads - Mailing Builder For WordPress Users

As you can see, Thrive Leads gives users many opt-in testing capabilities that go well beyond any other list-building tools.

User Feedback

Below are some of the testimonials that users have submitted regarding Thrive Leads:

”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller


”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino

Product Support

As mentioned earlier, ThriveThemes provides extensive training content, case studies and a responsive support team that is available to help users sort out any issues they have.

Video tutorials that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.

The software is well-supported, and users get one-year upgrades with their purchase, backed by a no-risk, thirty day, 100% money-back guarantee.

Software Pricing

Thrive Leads is available in the following editions:

  • Single Site – This edition lets you install & activate the plugin on 1 single domain. All features are included, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
  • Unlimited Websites Edition – The Unlimited Sites option allows you to install & activate the plugin on unlimited sites that you own and operate. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
  • Agency – The Agency edition lets you install & activate the plugin on all sites that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.

Note: The price of Thrive Leads depends on whether there are any promotions or limited-time special offers. The price above was correct when this article was written. This may not be the actual pricing set by the product developer when you visit the product site and there may be additional upsells or one-time offers after purchasing.

Check the plugin’s website for the latest pricing details here:

Additional Plugin Tips

Even on an existing website with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms all across your entire website.

For a demo video of the plugin in action, including help documentation and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.

We Recommend

Building a list is absolutely essential for building a successful online business. When it comes to growing a mailing list, the only way to increase the speed your list grows is by running tests and find out what works best for your business. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing pros had access to, and at great expense.

With Thrive Leads, you have complete control over exactly where and how your forms show to visitors, and intelligent reporting that helps you increase your conversion rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as enable users to create and insert pop-up forms into their site. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.

As stated on their website …

“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”

Thrive Leads - WordPress  Mail List-Building Plugin

For more information, check out the plugin here: Thrive Leads – List-Building Plugin For Hyper Targeted WordPress Opt-In Form Conversions

By the way …

We use Thrive Leads here on Check it out for yourself …

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Author: Martin Aranovitch

Martin Aranovitch is the founder of and the author of The Small Business Digital Manager. provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as Thrive Leads: List-Building Plugin For WordPress.