Thrive Leads: List-Building Plugin For WordPress

Thrive Leads is a conversion-focused email list-building plugin for WordPress that helps you build your mailing list faster.

Thrive Leads - Mailing List Builder For Conversion-Focused WP SitesSavvy marketers know the power of mailing lists.

This is because a a list of email subscribers gives you instant traffic and access to repeat buyers.

Marketing studies show that, on average, 50%-80% of everyone who visits a site will leave and never return. That’s a lot of money and opportunities you’re missing out on. Testing also shows that it takes an average of seven interactions with your business before a purchase decision is made. It’s vitally important, therefore, to try and get repeat interactions with visitors.

How can you do this, however, if most visitors never return?

The answer, of course, is to get your visitors’ contact details while they’re still on your website, so you can build a relationship with them after they have exited your site.

Building a list is an essential aspect of building a successful online business. A great list of email addresses has the potential to become the most reliable source of profit of your entire online business.

Thrive Leads - Mailing List-Building Plugin For WP

If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to accessing repeat visitors and relationship-building.

Thrive Leads - WP A/B Testing Mail List-Building Plugin

There are many ways and effective strategies to build a list, but until very recently, it was very hard to find a cost-effective and simple solution that integrates almost, if not all kinds of list-building methods available to capture email addresses on a website.

Thrive Leads – WP Faster List Builder

Thrive Leads - WordPress A/B Testing List Builder

Plugin Description

The Thrive Leads list-building plugin for WP could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a wide range of opt-in forms, test different offers, improve your conversions, and get traffic on tap, directly from your WordPress dashboard …

Thrive Leads - Mailing Builder For Conversion-Focused WP Users

As mentioned earlier, there are many ways and effective strategies to build a list, and almost all of these methods and strategies involve the use of opt-in forms.

One of the key differences between Thrive Leads and other solutions for capturing leads and email addresses is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies already built-in.

Thrive Leads WordPress mail list-building plugin is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WP users not just build a mailing list, but build it faster.

Thrive Leads - Mailing List-Building Plugin For Conversion-Focused WP Sites

For more details, visit the plugin site here:

Plugin Benefits

Here are just some of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your site:

It’s A WordPress Plugin

Thrive Leads WP mailing list-building plugin eliminates the need to have multiple plugins . This not only reduces any potential problems resulting from plugin conflicts, but also keeps your website’s loading speed down.

Installation Is Easy And Fast

Thrive Leads is quite easy to install. Simply upload the plugin file to your Plugins folder via your WP dashboard and activate.

Simple To Use

Thrive Leads makes it very easy to set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required.

In order to get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 25-60 minutes to learn how to use all of the functionality in the software. Fortunately, ThriveThemes provides extensive tutorials, case studies as well as a support team that is available to provide you with assistance.

Every Type Of Opt-In Form Your Business Will Ever Need

With Thrive Leads, you can begin to capture subscriber email address using pre-designed templates, and every kind of form your business will ever need.

For example, you can use it to add “pop-up” subscriber forms …

Thrive Leads - WordPress List Builder

Add opt-in forms that slide in from the corner of your screen …

Thrive Leads - WordPress Mailing List Builder

You can use the Thrive Leads plugin to add great-looking in-line forms anywhere inside your content, or the bottom of your posts and pages …

Thrive Leads - Mail List-Building Plugin For WordPress

Insert a subscription form into any widget area of your website …

Thrive Leads - Mailing Builder For Boosting WordPress Opt-In Form Conversions

You can insert two-step opt-in links that open a lightbox when visitors click on a link inside your content …

Thrive Leads - WordPress  Mail List-Building Plugin

And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as visitors scroll down the page …

Thrive Leads - WP A/B Testing Mail List-Building Plugin

As you can see, Thrive Leads integrates every kind of subscription form you need in one single WP plugin …

Thrive Leads - Mailing List-Building Plugin For Hyper Targeted WordPress Subscriber List Conversions

Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.

And it gets better …

Plugin Features

Thrive Leads provides many great features to web site owners. Here are just some of these features:

Quick And Easy To Install And Configure

Ready to use in minutes. As already mentioned, ThriveThemes provides extensive training content and tutorials, case studies, webinars, and a support team.

This list-building tool not only integrates every kind of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run your list-building campaigns via your dashboard.

Integrated List Building Strategies To Optimize Your Conversions

Thrive Leads integrates the following list-building strategies into one easy-to-use tool:

Design & Deploy

The plugin provides dozens of built-in professionally-designed and web optimized form templates that can be fully customized to suit your needs, letting you build conversion-boosting opt-in forms with no coding skills required.

Simple “point and click” technology and a visual editor allows you to create, modify and customize your forms …

Thrive Leads - WordPress Split-Testing List-Building Plugin

Powerful Split Testing Engine

A/B testing is the fastest way to improve your conversion rates and speed up your list growth.

Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including:

A/B Test Different Designs And Content

A/B Test Form Designs And Content

The Thrive Leads plugin lets you test different opt-in form designs and content, and provides an “automatic winner” feature that automatically eliminates the losing variations, and keep displaying only the ones that are converting well after sufficient data has been gathered.

You just start your test and the plugin will handle the rest, automatically picking the winners and hiding the losers over time.

Split-Test Different Form Triggers

Test Multiple Form Triggers

Thrive Leads lets you easily customize when and how your forms should appear to visitors.

For example, you can set up:

  • Time-based triggers to display a buy button on your screen after 1 minutes
  • Scroll-depth triggers where a message will appear once the visitor scrolls down at least 40% of the page
  • Exit-intent triggers that detect when someone is about to exit your page and presents them with a pop-up form.

Furthermore, you can also test if forms perform better when displayed instantly to visitors, or when a form animates into view (e.g. slide in). You can test many triggers against one another to further increase conversion rates.

Split-Test Different Opt-In Form Types

A/B Test Form Types

Thrive Leads also lets you test different opt-in form types. For example, you can test a lightbox pop-up vs a slide-in form to see which type of form creates better results for your business.

Test Offers

Test Offers

The plugin even lets you test different offers against one another.

For example, you can assign different forms to different autoresponder lists to help you determine which offers deliver the best conversion results for your business.

Not only does this plugin give you tremendous flexibility when it comes to split-testing your forms, but you can also easily clone an existing form – even make multiple copies, then change the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.

Thrive Leads - Mailing Builder For Faster WordPress Mailing List Conversions

Additional features of the Thrive Leads plugin include:

Advanced Targeting Features

You can create hyper-targeted offers for your visitors with 3 advanced targeting levels (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers more relevant.

For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a lightbox pop-up on all Pages), including which categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.

You can even create highly relevant offers to show to the right segments of your audience at a precise time. Use this feature to create hyper-targeted and extremely profitable lists.

You can even use different lists with different services and different forms.

Advanced Lead Generation Form Features Supported

Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.

100% Mobile Responsive

Your forms and list marketing campaigns will look great on any device or screen size.

Thrive Leads is also compatible will all major web browsers.

Gain Actionable Insights

the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.

Additionally, the software provides a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically to get highly qualified traffic from your best converting sources.

Thrive Leads - WordPress Faster Mailing List-Building Plugin

Seamless Integration With Major Autoresponders & Leading Email Marketing Solutions

If your email marketing solution allows embedding of HTML forms then Thrive Leads with work seamlessly with your solution.

Additionally, you can use different lists and different services with different forms, so you’re not dependent on any one system.

Thrive Leads - WP  Mailing List-Building Plugin

As you can see, Thrive Leads gives users opt-in testing capabilities that go far beyond any other list-building software.

User Feedback

Below are just a few of the testimonials and comments that customers have provided for the Thrive Leads plugin:

“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman


”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino

Thrive Leads Plugin Support

As mentioned earlier, ThriveThemes provides extensive tutorials, case studies as well as a dedicated support team that is available to help you sort out any problems you might experience.

The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.

The software is well-supported, and users get 1-year software upgrades with their purchase, backed by a risk-free, thirty day, full refund guarantee.

Plugin Price

The plugin is available in the following editions:

  • Single Site – The Single Site edition allows you to install & activate the plugin on a single website. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
  • Unlimited Websites Edition – The Unlimited Sites edition lets you install & activate the plugin on all sites that you own and operate. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
  • Agency – The Agency option allows you to install & activate the plugin on all websites that you own and operate, and on all of your client sites. All features are included, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.

Please Note: Pricing for Thrive Leads depends on whether there are any promotions or limited-time special offers. When we last checked, the product is selling for the amounts shown above. This may or may not be the actual pricing set by the plugin seller when you visit the product site and you may be shown additional upsells or one-time offers after purchasing.

Check the plugin’s website for the current pricing information:

Additional Info

Even on an existing website with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms throughout your entire site.

For a demo video showing plugin usage, including help documentation and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.

Our Recommendation

Building a list is an essential aspect of building a successful online business. When it comes to growing a mailing list, the only way to improve your results is by running A/B tests and then analyze your performance to find out what really works best for your business. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing pros had access to, and at great expense.

With Thrive Leads, you have complete control over exactly where and how your forms show to visitors, and intelligent reporting that helps you improve your conversion rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as allowing the user to create and insert popups into their web pages. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.

As stated on their website …

“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”

Thrive Leads - WordPress  Mailing List-Building Plugin

For more information, visit the plugin website: Thrive Leads – List-Building Plugin For WordPress

By the way …

We use Thrive Leads here on Check it out for yourself …

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Author: Martin Aranovitch

Martin Aranovitch is the founder of and the author of The Small Business Digital Manager. provides hundreds of FREE detailed step-by-step tutorials that will teach you how to use WordPress to grow your business online at minimal cost with no coding skills required!

Originally published as Thrive Leads: List-Building Plugin For WordPress.