Successful marketers understand the power of mailing lists.
This is because a mailing list of responsive customers gives you traffic on tap and access to repeat sales.
It’s a well-known fact that, on average, 50%-80% of web visitors who leave will never return. That’s a lot of money you’re leaving on the table. Marketing research also shows that it takes an average of 7 exposures to your business before prospects will make a purchase decision. It’s of the utmost importance, therefore, to look for a way that will help you get repeat interactions with your site visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get your visitors’ contact details while they’re visiting your website, so you can keep in touch after they leave your web site.
Building a list is an essential aspect of building a successful online business. A great list of contacts has the potential to become your most valuable business asset.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to having access to repeat visitors and building a relationship.
Now … there are many ways and effective strategies to build an email list, but until very recently, it was very difficult to find one affordable and simple solution that takes advantage of most types of list-building methods available for capturing visitors’ email addresses on your website.
Thrive Leads – WP List Builder
Plugin Description
The Thrive Leads list-building plugin for WordPress lets you build a list of subscribers quickly using a range of different opt-in forms, test different offers, boost your conversions, and get traffic on demand, working directly from your WordPress dashboard …
As mentioned earlier, there are many different ways and strategies to build an email list, and almost all of these methods and strategies require using opt-in forms.
One of the key differences between Thrive Leads and all other lead capturing solutions is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
Thrive Leads mailing list-building plugin for WP is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help WordPress users not just build a mailing list, but build a mailing list faster.
For more details go here:
Plugin Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your web site:
It’s A WordPress Plugin
Thrive Leads WordPress mail list-building plugin eliminates the need to install multiple plugins . This not only reduces the possibility of plugin conflicts, but also keeps your site’s loading speed down.
Really Easy To Install
Thrive Leads is very easy to install. Just upload the plugin file to your Plugin folder via your WP admin user account and activate.
Simple To Use
The Thrive Leads plugin makes it very simple to set up one or more opt-ins, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required.
To get the most out of Thrive Leads, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 20-45 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive training content, case studies as well as a dedicated support team that is available to provide you with any assistance you need.
Every Kind Of Form You Need
With the plugin, you can begin to capture subscriber email address using pre-designed templates, and every type of form you need.
For example, you can use the plugin to display unblockable “pop-up” lightboxes …
Add opt-in forms that slide in from the edge of your screen …
You can use the plugin to insert forms anywhere within your content, or the middle of your blog posts using a simple shortcode …
Insert a subscription form into your sidebar area …
You can add two-step opt-in links that open a lightbox form when a link is clicked on …
And even add ”sticky” ribbon forms to your site that display at the top of the screen and remain “sticky” even while visitors scroll down your page …
As you can see, Thrive Leads integrates every kind of opt-in form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Features
Thrive Leads provides a number of great features to web site owners. Here are just some of these features:
Quick And Easy To Install And Set Up
Be up and running in very little time. As already mentioned, ThriveThemes provides extensive training and tutorials, case studies, webinars, and a support team.
This list-building software not only integrates every kind of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run your list-building strategies from your dashboard.
Built-In List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to optimise your conversions into one easy-to-use solution:
Design And Deploy
The Thrive Leads plugin comes with dozens of professionally-designed and web optimized form templates that can be fully customized to suit your needs, letting you build conversion-boosting forms with no coding skills required.
Simple “point and click” technology and a visual editor lets you create, modify and customize your forms …
Split Testing
A/B testing is the quickest way to optimize your conversion rate and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including:
Split-Test Designs And Content
Thrive Leads lets you test different designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and continue showing only the forms that are converting well after enough data has been collected.
You simply begin testing and the plugin handles the rest, automatically picking the winners and hiding the losing variations over time.
Test Multiple Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to display an offer on your screen after 10 seconds
- Scroll-depth triggers where a message will appear only after your visitor scrolls down at least 40% of the page
- Exit-intent triggers that detect when someone is about to exit the page and presents them with a pop-up form.
Additionally, you can test if forms should appear instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further optimize your conversion rate.
A/B Test Different Opt-In Form Types
The plugin also lets you split-test different form types. For example, you can test a widget form on your sidebar vs an in-line form to see which form type creates better results for your business.
Split-Test Different Offers
The plugin even lets you split-test completely different offers.
For example, you can connect different forms to different autoresponder campaigns to help you decide which results in the best conversion rates.

(Split-test different offers)
Not only does Thrive Leads give you tremendous flexibility when it comes to split-testing your forms, but you can also easily clone any existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.
Additional features of the Thrive Leads plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a slide-in form on all Posts), including which page templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will work on any device or screen size.
Thrive Leads is also compatible will all popular web browsers.
Get Higher Value Traffic
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best converting sources.
Seamless Integration With Major Autoresponders & Leading Email Marketing Solutions
If your email marketing service allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Additionally, you can use different lists and different services with different forms, so you’re not dependent on any one solution.
As you can see, Thrive Leads gives users many opt-in testing capabilities that extend far beyond what other list-building tools provide.
User Feedback
Here are some of the testimonials that customers have submitted for Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Support
As mentioned previously, ThriveThemes provides extensive training content, webinars and a dedicated support team that is available to help you sort out any issues you might experience.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year updates with their purchase, backed by a risk-free, 30 day, full money-back guarantee.
Plugin Cost
The plugin is available in the following editions:
- Single Site – This edition lets you install & activate the plugin on one single website. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites License – This edition lets you install & activate the plugin on unlimited sites that you own and operate. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency Edition – The Agency edition allows you to install & activate the plugin on all sites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: Pricing details of the Thrive Leads product depends on whether there are any promotions or limited-time special offers. The above reflects the price at the time this review was written. This may not be the actual pricing set by the software seller when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing here:
Additional Info
Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms throughout your website.
For demo videos of the plugin in action, including help documentation and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted list, the only way to increase the speed your list grows is by continually running tests and find out what really works best for your business. Thrive Leads makes a powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or expensive subscriptions.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms display to visitors, and intelligent reporting that helps you improve your conversion rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as allowing users to create and add pop-up forms to their site. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, visit the plugin website: Thrive Leads – Mailing Builder For WordPress Sites
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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