Savvy marketers know that building a mailing list is one of the most valuable assets you can build for a business online.
This is because a mailing list gives you immediate traffic and access to repeat sales.
Research shows that, on average, 50%-80% of your web visitors generally will leave and never return. That’s a lot of money and opportunities that you’re missing out on. Testing also shows that it takes an average of seven interactions with your business before a purchase decision is made. It’s essential, therefore, to get repeat interactions with your visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get your visitors’ details while they’re still on your website, so you can continue communicating with them after they exit your web site.
Building a list is an essential aspect of building a successful online business. A great mailing list has the potential to become your most reliable and constant online source of profit.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to accessing repeat visitors and relationship-building.
Now … there are many ways and effective strategies to build an opt-in list, but until recently, it was very difficult to find an affordable and easy-to-use solution that integrates almost, if not all of the most effective methods available for capturing email addresses on your website.
Thrive Leads – WP Mailing List-Building Plugin
Plugin Description
The Thrive Leads WordPress mail list-building plugin could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a wide range of opt-in forms, split-test different offers, boost your conversions, and get traffic on tap, without leaving your WordPress dashboard …
As mentioned earlier, there are many ways and effective strategies to build a targeted list of subscribers, and almost all of these methods and strategies use opt-in forms.
What makes Thrive Leads different than all other email marketing software is that Thrive Leads comes with a range of powerful conversion boosting technologies and list-building strategies built all into one plugin.
The Thrive Leads WordPress list-building plugin is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon learn, the plugin was developed to help WordPress users not just build a mailing list, but build it faster.
Learn more about this plugin here:
Benefits Of Using Thrive Leads
Here are just some of the many benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on demand on your site:
It’s WordPress
Thrive Leads mailing list-building plugin for WordPress eliminates the need to install multiple plugins on your WordPress site. This not only reduces the possibility of problems resulting from plugin conflicts, but also keeps your website’s loading speed down.
Easy Installation
Thrive Leads installs like every WordPress plugin. Simply upload it to your Plugin folder via your dashboard and activate.
Simple To Use
The Thrive Leads plugin has made it very easy to set up one or more opt-ins, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required.
To get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 20-40 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a support team that is available to help you sort out any issues you have.
Every Kind Of Form You Need
With the Thrive Leads plugin, you can begin to capture subscriber email address using pre-designed templates, and every type of form your business will ever need.
For example, you can use the plugin to display “pop-up” opt-in forms …
Display slide-in forms …
You can use the Thrive Leads plugin to add your opt-in forms anywhere within your content, or the middle of your blog posts using a simple short code …
Insert a form into any widget area of your site …
You can add 2-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” even while visitors scroll down your page …
As you can see, Thrive Leads combines every type of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Plugin Features
Thrive Leads provides many features to website owners. Here are just a few:
Fast And Easy To Install And Implement
Ready to start using in minutes. As already mentioned, the developer provides extensive training and tutorials, case studies, webinars, plus a support team.
This tool not only combines every kind of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies from your dashboard.
Built-In List Building Strategies
Thrive Leads integrates the following list-building strategies into one easy-to-use software:
Design And Deploy
The Thrive Leads plugin comes with dozens of professionally-designed and web optimized form templates that can be fully customized to suit your needs, without technical skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to easily create, modify and customize your forms …
Powerful Split Testing Engine
Split testing is the quickest way to optimize your conversion rate and speed up your list growth.
Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including the following:
Split-Test Designs And Content
The plugin lets you test different designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the non-converting variations, and continue showing only those that convert well after enough data has been collected.
You just begin your test and the plugin will handle the rest, automatically picking the best performers and hiding the losers over time.
Split-Test Different Form Triggers
Thrive Leads lets you customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present a buy button on your screen after 15 seconds
- Scroll-depth triggers where a message appears only when your visitors scroll down at least 15% of the web page
- Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.
Furthermore, you can also test if a form should appear instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further boost conversion rates.
Split-Test Opt-In Form Types
The plugin also lets you split-test different opt-in form types. For example, you can test a lightbox pop-up vs a slide-in form to see which type of form performs better for your business.
Split-Test Offers
The Thrive Leads plugin even lets you A/B test entirely different offers.
For example, you can connect different forms to different email campaigns to help you decide which campaign offers deliver the best conversion results for your business.

(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your opt-in forms, but you can also easily clone any existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display in your website based on certain rules you set (e.g. a widget form on your sidebar on all Posts), including which post categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to particular segments of your audience at exactly the right time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
The plugin is also compatible will all popular browsers.
Smart Analytics
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from your best converting sources.
Integrates Seamlessly With Major Autoresponders And Leading Email Marketing Services
If your email marketing service allows embedding of HTML forms then Thrive Leads with work seamlessly with your service.
Plus, you can use different lists and different services with different forms, so you’re never tied to just one service.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that extend well beyond any other list-building software.
Testimonials
Here are a few of the testimonials and feedback customers have provided for Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Support
As mentioned previously, ThriveThemes provides extensive tutorials, case studies and a support team that is available to answer any questions you have.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year software updates with their purchase, backed by a no-risk, thirty day, complete refund guarantee.
Product License Cost
The Thrive Leads plugin is available in the following editions:
- Single Site – This option lets you install & activate the plugin on a single website. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites Edition – This edition allows you to install & activate the plugin on unlimited sites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – The Agency option lets you install & activate the plugin on all domains that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: Current pricing for Thrive Leads depends on whether there are any promotions or limited-time special offers. The price shown above was correct at the time this content was written. This may not be the actual price charged by the plugin seller when you visit the site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
Even on an existing site with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms across your site.
For a demo video showing how the software works, including help documentation and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a email list, the only way to improve your results is by continually running tests and find out what really works best on your site. Thrive Leads makes a very powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.
With Thrive Leads, you have complete control over exactly where and how your forms display to visitors, and the tools to increase your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as allowing the user to create and insert pop-up forms into their site. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, check out the plugin here: Thrive Leads – Mailing Builder For WP Users
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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