Savvy marketers understand the power of mailing lists.
This is because a list gives you traffic on call and access to repeat sales.
Research shows that, on average, 50%-80% of visitors to a site generally leave and never return. That’s a lot of money to leave behind. Research also shows that it takes an average of seven interactions with your business before a purchase decision is made. It’s crucial, therefore, to try and get repeat interactions with site visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get your visitors’ details while they’re still on your website or blog, so you can continue to communicate with them after they exit your site.
Building a list is absolutely essential for building a successful online business. A great list of responsive subscribers has the potential to become your most powerful online source of profit.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to having access to repeat visitors and relationship-building.
Now … there are many different ways and strategies to build an opt-in list, but until recently, it was very difficult to find a cost-effective and easy-to-use solution that incorporates all types of list-building methods available to capture email addresses on a website.
Thrive Leads – Mail List-Building Plugin For Conversion-Focused WordPress Sites
Plugin Description
The Thrive Leads mail list-building plugin for WordPress could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a wide range of opt-in forms, test different offers, improve your conversions, and get traffic on demand, working directly from your WordPress dashboard …
As stated earlier, there are many different ways and strategies to build an opt-in list, and almost all of these methods and strategies involve opt-in forms.
What makes Thrive Leads different than other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
The Thrive Leads WordPress mail list-building plugin is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon see, the plugin was developed to help WordPress users not just build a mailing list, but build it faster.
Learn more about this plugin here:
Plugin Benefits
Here are just some of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on call on your website:
It’s A WordPress Plugin
The Thrive Leads WordPress mail list-building plugin eliminates the need to have multiple plugins installed. This not only reduces any potential problems resulting from plugin conflicts, but also keeps your website’s loading speed down.
Fast And Easy Installation
Thrive Leads installs just like any WordPress plugin. Just upload the plugin file to your Plugin folder via your WordPress administrator area and activate.
Simple To Use
Thrive Leads makes it very easy to set up one or more opt-ins, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required.
To get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 30-45 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive training content, webinars as well as a dedicated support team that is available to help you out.
Every Type Of Opt-In Form You Will Ever Need
With the plugin, you can begin to capture email addresses using pre-designed templates, and every type of opt-in form your business needs.
For example, you can use it to add unblockable “pop-up” lightboxes …
Add opt-in forms that slide in from the edge of your page …
You can use the Thrive Leads plugin to insert your forms anywhere within your content, or the bottom of your posts and pages …
Insert a subscription form into your sidebar section …
You can add two-step opt-in links that open a lightbox form when a link is clicked on …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while the visitor scrolls down your page …
As you can see, Thrive Leads combines every type of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Plugin Features
Thrive Leads offers a number of features to web site owners. Here are just some:
Quick And Easy To Install And Use
Be up and running in minutes. As already mentioned, ThriveThemes provides extensive training and tutorials, webinars, case studies, plus a dedicated support team.
This tool not only integrates every kind of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies directly from within your own WordPress admin user section.
Built-In List Building Strategies To Optimize Conversions
Thrive Leads integrates all of the list-building strategies you need to optimize your conversions into one easy-to-use solution:
Design And Deploy
The plugin provides an extensive library of built-in professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, letting you build conversion-boosting forms without coding skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to create, modify and customize your forms …
Powerful Split Testing
A/B testing is the fastest way to boost your conversion rate and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including:
Test Opt-In Form Designs And Content
Thrive Leads lets you test different form designs and content, and provides a “set and forget” feature that automatically eliminates the losing variations, and display only the ones that are converting well after enough data has been gathered.
You simply begin your test and the plugin will handle everything else, automatically picking the best performers and hiding the losers over time.
Test Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display an offer on your screen after 25 seconds
- Scroll-depth triggers where a message will appear only when your visitor scrolls down at least 50% of the page
- Exit-intent triggers that can detect when someone is about to exit the page and presents them with a pop-up form.
Furthermore, you can also test if the form should appear instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further optimize your conversion rate.
Test Form Types
Thrive Leads also lets you test different form types. For example, you can test a lightbox pop-up vs a ribbon form and see which kind of form performs better for your business.
Test Completely Different Offers
The Thrive Leads plugin even lets you perform tests on entirely different offers.
For example, you can connect different forms to different email marketing lists to help you determine which offers yield the best conversion results for your business.

(Split-test different offers)
Not only does the Thrive Leads plugin give you tremendous flexibility when it comes to split-testing your opt-ins, but you can easily clone any existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting options (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a ribbon form on all Pages), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to the right segments of your audience at a precise time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
The plugin has also been tested for compatibility will all major browsers.
In-Depth Reporting
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, the plugin provides a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from your best converting sources.
Seamless Integration With All Major Autoresponders & Email Marketing Solutions
If your email marketing solution allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Also, you can use different lists and different services with different forms, so you’re not dependent on any one service.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that go well beyond what most other list-building tools provide.
Feedback From Users
Here are some of the testimonials that customers have published about the Thrive Leads plugin:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Thrive Leads Plugin Support
As mentioned previously, ThriveThemes provides extensive tutorials, case studies and a responsive support team that is available to provide you with any assistance you need.
Tutorial videos explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year upgrades with their purchase, backed by a risk-free, thirty day, 100% refund guarantee.
Software Price
The Thrive Leads plugin is available in the following editions:
- Single Site – The Single Site license allows you to install & activate the plugin on 1 single domain. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites Edition – The Unlimited Sites edition lets you install & activate the plugin on all websites that you own and operate. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – The Agency edition allows you to install & activate the plugin on all sites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: Current pricing for the Thrive Leads software depends on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing at the time this content was published. This may or may not be the actual pricing set by the product author when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing here:
Additional Info
Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms across your entire website.
For ”how to” videos showing how the software works, including help documentation and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted mailing list, the only way to increase the speed your list grows is to continually run A/B tests and find out what really works best for your business. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms show to visitors, and intelligent reporting that helps you improve your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as allowing the user to create and insert popups into their site. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more details, check out the plugin here: Thrive Leads – Mail List-Building Plugin For Conversion-Focused WordPress Users
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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