Successful marketers know that building a mailing list is one of the best things you can do for your business online.
This is because a mailing list gives you immediate traffic and access to repeat customers.
It’s a well-known fact that, on average, 50%-80% of everyone who visits your website who leave will never return. That’s a lot of money you’re probably leaving behind. Testing also shows that it takes an average of 7 interactions with your business before a purchase decision is made. It’s essential, therefore, to try and get repeat interactions with your visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get your visitors’ email address while they’re visiting your website, so you can continue communicating after they leave your site.
Building a list is absolutely essential when it comes to building a successful online business. A great mailing list has the potential to become your most reliable source of profit.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to having access to repeat visitors and relationship-building.
There are many different ways and effective strategies to build a list, but until very recently, it was very difficult to find a solution that incorporates almost, if not all types of list-building methods available to capture visitors’ email addresses on a website.
Thrive Leads – Mailing List-Building Plugin For Conversion-Focused WP Sites
Plugin Description
The Thrive Leads mailing list-building plugin for WP lets you build a list of subscribers fast using many different types of opt-in forms, split-test different offers, improve your conversions, and get traffic on tap, working directly inside your WordPress dashboard …
As mentioned earlier, there are many different ways and strategies to build a list of email subscribers, and almost all of these methods and strategies require using lead capture forms.
One of the key differences between Thrive Leads and all other solutions for capturing leads and email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
The Thrive Leads WP mailing list builder is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon learn, the plugin was developed to help users not just build a mailing list, but build their mailing list faster.
For more details, visit the plugin site here:
Plugin Benefits
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your web site:
It’s A WordPress Plugin
Thrive Leads mail list-building plugin for WP eliminates the need to have multiple plugins installed on your WordPress site. This not only reduces potential plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Ready To Use In Minutes
Thrive Leads installs like every other WP plugin. Simply upload it to your Plugin folder via your WordPress dashboard and activate.
Very Simple To Use
Once you have installed and activated the plugin, you can easily set up one or more opt-ins, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required at any point.
In order to get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 20-40 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive training content, case studies as well as a responsive support team that is available to help answer any questions you have.
Every Kind Of Opt-In Form You Will Ever Need
With Thrive Leads, you can begin to capture subscriber email address using pre-designed templates, and every kind of form you need.
For example, you can use the plugin to add “pop-up” subscriber forms …
Insert slide-in forms …
You can use the plugin to add great-looking forms anywhere inside your content, or the bottom of your posts …
Insert a form into any widget area of your website …
You can add 2-step opt-in links that open a lightbox when visitors click on a content link …
And even add ”sticky” ribbon forms to your site that display at the top of the screen and remain “sticky” even while the visitor scrolls down your page …
As you can see, Thrive Leads combines every kind of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Features
Thrive Leads provides many features to WordPress users. Here are just some:
Quick And Easy To Install
Be up and running in no time. As already mentioned, the plugin developer provides extensive tutorials, training content, webinars, case studies, and a support team.
This software not only combines every kind of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns directly from within your own admin user area.
Built-In List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to boost your conversions into one easy-to-use plugin:
Design & Deploy
The plugin provides dozens of professionally-designed and web optimized form templates that you can fully customize to suit your needs, with no technical skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to create, modify and customize your forms …
A/B Testing
Split testing is the fastest way to double or even triple your conversion rates and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including:
Split-Test Different Designs And Content
Thrive Leads lets you test different opt-in form designs and content, and provides a “set and forget” feature that allows you to set the plugin to automatically eliminate the non-converting variations, and display only the highest converting tests after enough data has been gathered.
You just begin your test and the plugin handles the rest, automatically helping you increase your conversion rates over time.
Split-Test Multiple Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present a link on your screen after 2 minutes
- Scroll-depth triggers where a message will appear only when your site visitors scroll down at least 40% of the page
- Exit-intent triggers that detect when someone is about to exit the page and presents them with a pop-up form.
Additionally, you can test if forms should appear instantly, or animate into view (e.g. slide in). You can test many triggers against one another to further optimize your conversion rate.
Test Multiple Form Types
The plugin also lets you split-test different form types. For example, you can test a sidebar widget form vs a slide-in form to see which type of form creates better results for your business.
Test Completely Different Offers
The Thrive Leads plugin even lets you split-test entirely different offers.
For example, you can connect different forms to different email sequences to help you decide which results in the best conversion rates for your business.
(Split-test different offers)
Not only does Thrive Leads give you tremendous flexibility when it comes to split-testing your opt-ins, but you can also easily duplicate an existing form – even make multiple copies, then change the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of this plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting options (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a widget form on your sidebar on your 404 error page), including which post categories, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to display to specific segments of your audience at exactly the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will work on any device or screen size.
The plugin is also compatible will all popular browsers.
Smart Analytics
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, the software provides a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from the best converting sources.
Integrates Seamlessly With All Major Autoresponders & Popular Email Marketing Systems
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.
Additionally, you can use different lists and different services with different forms, so you’re never dependent on any one system.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that extend far beyond any other list-building tools.
User Feedback
Below are a couple of the testimonials and comments that plugin customers have published about the Thrive Leads plugin:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Plugin Support
As mentioned earlier, ThriveThemes provides extensive training content, webinars as well as a dedicated support team that is available to answer any questions users have.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year software updates with their purchase, backed by a no-risk, 30 day, full money-back guarantee.
Software Cost
Thrive Leads is available in the following editions:
- Single Site Edition – The Single Site license allows you to install & activate the plugin on 1 single site. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites License – The Unlimited Sites license lets you install & activate the plugin on all domains that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency License – The Agency option allows you to install & activate the plugin on all domains that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: Pricing details of Thrive Leads depends on whether there are any promotions or limited-time special offers. The pricing above was correct when this article was published. This may or may not be the actual pricing charged by the software author when you visit the plugin site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest price:
Additional Plugin Info
Even on an existing website with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms all across your website.
For ”how to” videos of the plugin in action, including installation instructions and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a mailing list, the only way to increase the speed your list grows is to continually run A/B tests and then analyze your performance to find out what works best for your business. Thrive Leads makes a powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or expensive subscriptions.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms display to visitors, and the tools to increase your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as enable users to create and insert popups into their web pages. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more details, visit the plugin website here: Thrive Leads – Mailing List-Building Plugin For Conversion-Focused WP Sites
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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