Experienced marketers understand the power of mailing lists.
This is because a mailing list of targeted customers gives you on-demand traffic and access to repeat customers.
Research shows that, on average, 50%-80% of visitors to your site generally will leave and never return. That’s a lot of money to leave behind. Marketing research also shows that it takes an average of seven exposures to your business before a purchase decision is made. It’s vitally important, therefore, to get repeat interactions with site visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get visitors to give you their details while they’re visiting your site, so you can continue communicating with them after they have exited your web site.
Building a list is an essential aspect of building a successful online business. A great list of contacts has the potential to become the most powerful and constant source of profit of your entire online business.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to accessing repeat visitors and building a relationship.
There are many ways and different strategies to build a list, but until recently, it was very difficult to find an affordable solution that takes advantage of many kinds of proven list-building methods available for capturing email addresses on your website.
Thrive Leads – WordPress Faster Mailing List-Building Plugin
Plugin Description
The Thrive Leads WP mailing list builder could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using many different types of opt-in forms, split-test different offers, boost your conversions, and get traffic on call, without leaving your WordPress dashboard …
As mentioned earlier, there are many ways and different strategies to build a list, and almost all of these methods and strategies require using lead capture forms.
One of the key differences between Thrive Leads and other email marketing software is that Thrive Leads comes with a range of flexible and powerful conversion boosting technologies and list-building strategies already built-in.
The Thrive Leads list-building plugin for WP is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but to build it faster.
For more details, visit the plugin site here:
Benefits Of Using Thrive Leads
Here are just some of the many benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on demand on your website:
It’s A WordPress Plugin
Thrive Leads mailing list-building plugin for WP eliminates the need to have multiple plugins installed on your WordPress website. This not only reduces the possibility of problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Be Up And Running In Minutes
Thrive Leads installs just like any WP plugin. Just upload the plugin file to your Plugins folder via your dashboard and activate.
Very Simple To Use
Thrive Leads makes it very easy to set up one or more opt-ins, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required at any point.
In order to get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 25-40 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive training content, webinars as well as a dedicated support team that is available to help you and answer any questions you have.
Every Type Of Form You Need
With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every type of opt-in form you will ever need.
For example, you can use Thrive Leads to build attention-grabbing “pop-up” forms …
Add opt-in forms that slide in from the edge of your page …
You can use Thrive Leads to place great-looking in-line opt-in forms anywhere inside your content, or the middle of your posts and pages using a simple short code …
Insert an opt-in form into your sidebar navigation menu …
You can add 2-step opt-in links that open a lightbox form when visitors click on a link inside your content …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” as visitors scroll down the page …
As you can see, Thrive Leads combines every kind of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads offers a number of features to WordPress users. Here are just some:
Quick And Simple To Install
Ready to use in very little time. As already mentioned, the developer provides extensive training and tutorials, case studies, webinars, and a dedicated support team.
This software not only integrates every kind of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run your list-building strategies from your own WordPress admin login.
Built-In List Building Strategies To Optimize Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:
Design & Deploy
The plugin comes with dozens of professionally-designed and web optimized form templates that can be fully customized to suit your needs, with no coding skills required.
Simple “point and click” technology and a drag-and-drop editor lets you easily create, modify and customize your forms …
Split Testing Engine
Split testing is the quickest way to optimize your conversion rates and speed up your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including the following:
A/B Test Different Designs And Content
The plugin lets you test different form designs and content, and provides a “set and forget” feature that automatically eliminates the test variations that aren’t performing, and keep showing only the campaigns that convert well after enough data has been gathered.
You just start testing and the plugin will handle the rest, automatically picking the winners and hiding the losers over time.
A/B Test Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to present a link on your screen after 35 seconds
- Scroll-depth triggers where a message will appear once the visitor scrolls down at least 30% of the web page
- Exit-intent triggers that can detect when someone is about to leave your page and presents them with a pop-up form.
Furthermore, you can also test if a form should display instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further increase conversion rates.
Split-Test Multiple Form Types
The Thrive Leads plugin also lets you A/B test different opt-in form types. For example, you can test a sidebar widget form vs a slide-in form and see which kind of form performs better for your business.
Split-Test Entirely Different Offers
Thrive Leads even lets you A/B test entirely different offers.
For example, you can assign different forms to different email marketing lists to help you determine which campaign offers deliver the best conversion results for your business.
(Split-test different offers)
Not only does Thrive Leads give you tremendous flexibility when it comes to split-testing your opt-ins, but you can easily duplicate any existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.
Additional features of this software include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting levels (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a ribbon form on your 404 error page), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
The plugin has also been tested for compatibility will all major browsers.
In-Depth Reporting
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, the software provides a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from your best sources.
Integrates Seamlessly With All Major Autoresponders And Leading Email Marketing Services
If your email marketing system allows embedding of HTML forms then Thrive Leads with work seamlessly with your solution.
Plus, you can use different lists and different services with different forms, so you’re not dependent on any one service.
As you can see, Thrive Leads gives you many opt-in testing capabilities that go far beyond any other list-building software.
User Testimonials
Here are a couple of the testimonials plugin users have submitted for Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Support
As mentioned earlier, ThriveThemes provides extensive tutorials, case studies as well as a dedicated support team that is available to help you sort out any issues you might experience.
Tutorial videos explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year software upgrades with their purchase, backed by a no-risk, thirty day, complete money-back guarantee.
Plugin Cost
The Thrive Leads plugin is available in the following editions:
- Single Site Edition – The Single Site license lets you install & activate the plugin on 1 single site. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites License – The Unlimited Sites option allows you to install & activate the plugin on unlimited websites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency option allows you to install & activate the plugin on all websites that you own and operate, and on all of your client sites. All features are included, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: Price details for Thrive Leads depends on whether there are any promotions or limited-time specials being offered. The pricing above was correct when this content was written. This may not be the actual pricing charged by the product author when you visit the site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing details:
Additional Plugin Information
Even on an existing website with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms all across your entire site.
For demo videos of the plugin in action, including installation instructions and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a email list, the only way to improve your results is to run split-tests and then analyze your performance to find out what works best for your business. Thrive Leads makes a powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have 100% control over exactly where and how your forms show to visitors, and intelligent reporting that helps you increase your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as enable users to create and insert pop-up forms into their web pages. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, check out the plugin here: Thrive Leads – WordPress Faster Mailing Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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