Successful marketers know the power of mailing lists.
This is because a mailing list of targeted customers gives you traffic on tap and access to repeat buyers.
It’s a well-known fact that, on average, 50%-80% of visitors to your web site generally will leave and never return. That’s a lot of money you’re probably leaving on the table. Testing also shows that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s of the utmost importance, therefore, to get repeat interactions with site visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get visitors to give you their details while they’re visiting your website, so you can build a relationship after they have exited your site.
Building a list is an essential aspect of building a successful online business. A great list of targeted contacts has the potential to become the most valuable asset of your online business.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to having access to repeat visitors and relationship-building.
There are many ways and effective strategies to build a targeted list of subscribers, but until recently, it was very difficult to find one affordable and easy-to-use solution that gives users access to all kinds of list-building methods available to capture visitors’ email addresses on your website.
Thrive Leads – WordPress Mailing List-Building Plugin
Plugin Description
The Thrive Leads WordPress mailing list-building plugin lets you build a list of subscribers fast using many different types of opt-in forms, test different offers, boost your conversions, and get traffic on call, working directly inside your WordPress dashboard …
As mentioned earlier, there are many different ways and effective strategies to build a targeted list of subscribers, and almost all of these methods and strategies involve using subscription forms.
One of the key differences between Thrive Leads and all other solutions for capturing leads and email addresses is that Thrive Leads comes with a range of flexible and powerful conversion boosting technologies and list-building strategies built all into one plugin.
Thrive Leads WordPress list builder is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help users not just build a mailing list, but to build it faster.
For more details, visit the plugin site here:
Benefits Of Using Thrive Leads
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on call on your website:
It’s A WordPress Plugin
The Thrive Leads WordPress mail list-building plugin eliminates the need to install multiple plugins . This not only reduces possible plugin conflicts, but also keeps your website’s loading speed down.
Be Up And Running In No Time
Thrive Leads installs just like every other plugin. Simply upload a zip folder containing the plugin files to your Plugins folder via your dashboard and activate.
Very Simple To Use
With Thrive Leads, you can very easily set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required.
To get the most out of Thrive Leads, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-60 minutes to learn how to use all of the software’s functionality. Fortunately, ThriveThemes provides extensive tutorials, webinars and a dedicated support team that is available to help you out.
Every Kind Of Form You Need
With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every type of form you need.
For example, you can use Thrive Leads to add unblockable “pop-up” forms …
Add opt-in forms that slide in from the corner of your page …
You can use it to insert great-looking opt-in forms anywhere within your content, or the middle of your posts and pages using a simple shortcode …
Insert a form into any widget area of your site …
You can insert 2-step opt-in links that open a lightbox when visitors click on a content link …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” as the visitor scrolls down the page …
As you can see, Thrive Leads integrates every kind of subscription form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads provides many features to WordPress users. Here are just some:
Fast And Simple To Install
Be up and running in very little time. As already mentioned, the developer provides extensive training and tutorials, case studies, webinars, plus a responsive support team.
This software not only integrates every type of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all your list-building strategies via your own WordPress admin user area.
Built-In List Building Strategies
Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:
Design And Deploy
Thrive Leads comes with an extensive library of professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, without technical skills required.
Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …
Powerful Split Testing Engine
A/B testing is the fastest way to optimize your conversion rates and speed up your list growth.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including the following:
A/B Test Designs And Content
Thrive Leads lets you test different opt-in form designs and content, and provides a “set and forget” feature that automatically eliminates the non-converting variations, and display only the forms that are converting well after enough data has been gathered.
You just begin your test and the plugin will handle everything else, automatically helping you increase your conversion rates over time.
A/B Test Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to present an offer on your screen after 3 minutes
- Scroll-depth triggers where a message appears once your visitor scrolls down at least 40% of the web page
- Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if forms should display instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further optimize conversion rates.
Test Different Form Types
Thrive Leads also lets you A/B test different form types. For example, you can test a sidebar widget form vs a ribbon form and see which type of form creates better results for your business.
A/B Test Entirely Different Offers
The plugin even lets you split-test entirely different offers.
For example, you can assign different forms to different list-building campaigns to help you determine which offers yield the best conversion results for your business.

(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can also easily duplicate any existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.
Additional features of this software include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting levels (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display in your site based on certain rules you set (e.g. a lightbox pop-up on the Front Page only), including which post categories, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to display to specific segments of your audience at a precise time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
Thrive Leads has also been tested for compatibility will all major browsers.
Get Higher Value Traffic
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from the best sources.
Seamless Integration With Major Autoresponders & Email Marketing Solutions
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Plus, you can use different lists and different services with different forms, so you’re never tied to just one service.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that extend well beyond any other list-building tools.
Feedback From Users
Below are just a few of the testimonials plugin users have provided for Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Plugin Support
As mentioned earlier, ThriveThemes provides extensive tutorials, webinars as well as a responsive support team that is available to help users sort out any issues they have.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year updates with their purchase, backed by a risk-free, 30 day, full refund guarantee.
Plugin Pricing
The plugin is available in the following editions:
- Single Site Edition – This edition allows you to install & activate the plugin on a single website. All features are included, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites Edition – The Unlimited Sites license allows you to install & activate the plugin on all domains that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – This option allows you to install & activate the plugin on all sites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: Price details for the Thrive Leads plugin can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the plugin retails for the pricing shown above. This may not be the actual price set by the plugin seller when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price here:
Additional Useful Tips
Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms throughout your entire site.
For a demo video of the plugin in action, including help documentation and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a targeted subscriber list, the only way to improve your results is by running split-tests and find out what really works best on your site. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms show to visitors, and the tools to increase your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as enable users to create and insert pop-up forms into their site. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, visit the plugin website: Thrive Leads – WP List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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