Successful marketers understand that building a mailing list is one of the most profitable activities you can engage in to build your business online.
This is because a list gives you on-demand traffic and access to repeat buyers.
Research shows that, on average, 50%-80% of everyone who visits a website will leave and never return. That’s a lot of money and opportunities that you’re almost certainly missing out on. In addition to this, marketing research tests show that it takes an average of 7 interactions with your business before a purchase decision is made. It’s of the utmost importance, therefore, to try and get repeat interactions with site visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get your visitors’ details while they’re visiting your website, so you can keep in touch after they leave your website.
Building a list is an essential aspect of building a successful online business. A great list of responsive subscribers has the potential to become your most reliable and constant online source of profit.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to having access to repeat visitors and relationship-building.
There are many different ways and strategies to build an opt-in list, but until recently, it was very difficult to find an affordable and easy-to-use solution that integrates just about all kinds of proven list-building methods available for capturing email addresses on your website.
Thrive Leads – List Builder For WordPress Sites
Plugin Description
Thrive Leads mailing list builder for WP lets you build a list of subscribers fast using many different types of opt-in forms, split-test different offers, boost your conversions, and get traffic on demand, all from within your WordPress dashboard …
As mentioned earlier, there are many ways and different strategies to build a list, and almost all of these methods and strategies use lead capture forms.
What makes Thrive Leads different than other list-building solutions is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
The Thrive Leads mailing list builder for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon see, the plugin was developed to help users not just build a mailing list, but build a mailing list faster.
More info:
Benefits
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your site:
It’s A WordPress Plugin
Thrive Leads mail list-building plugin for WP eliminates the need to have multiple plugins installed. This not only reduces the possibility of problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Easy & Quick To Install
Thrive Leads installs just like any WP plugin. Simply upload a zip folder that contains the plugin to your Plugin folder via your dashboard and activate.
Simple To Use
With Thrive Leads, you can very easily set up one or more opt-ins, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required.
In order to get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 20-60 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive training content, case studies as well as a responsive support team that is available to help you sort out any problems you might experience.
Every Type Of Form Your Business Needs
With Thrive Leads, you can begin to capture email addresses using pre-designed templates, and every type of opt-in form you need.
For example, you can use Thrive Leads to build attention-grabbing “pop-up” subscriber forms …
Insert opt-in forms that slide in from the edge of your web page …
You can use the plugin to add great-looking in-line forms anywhere inside your content, or the top of your blog posts …
Insert a form into the sidebar widget area …
You can add two-step opt-in links that open a lightbox when a link is clicked on …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” as visitors scroll down the page …
As you can see, Thrive Leads combines every type of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Features
Thrive Leads provides many features to WP users. Here are just a few of these:
Quick And Easy To Install
Ready to start using in minutes. As already mentioned, ThriveThemes provides extensive tutorials, training content, webinars, case studies, plus a responsive support team.
This software not only combines every kind of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all your list-building strategies directly from your administrator area.
All-In-One List Building Strategies To Optimize Your Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use software:
Design And Deploy
The Thrive Leads plugin comes with dozens of built-in professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, with no coding skills required.
Simple “point and click” technology and a visual editor allows you to easily create, modify and customize your forms …
Powerful Split Testing Engine
Split testing is the quickest way to double or even triple your conversion rate and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including:
Split-Test Multiple Designs And Content
The Thrive Leads plugin lets you test different form designs and content, and provides an “automatic winner” feature that allows you to set the plugin to automatically eliminate the test variations that aren’t performing, and continue showing only the highest converting campaigns after enough data has been gathered.
You simply start your test and the plugin handles everything else, automatically helping you increase your conversion rates over time.
Test Different Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to present a buy button on your screen after 60 seconds
- Scroll-depth triggers where a message will appear once your visitor scrolls down at least 50% of the page
- Exit-intent triggers that detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if a form performs better when displayed instantly, or when the form animates into view (e.g. slide in). You can test multiple triggers against one another to further increase your conversion rate.
Test Opt-In Form Types
The Thrive Leads plugin also lets you split-test different form types. For example, you can test a lightbox pop-up vs a ribbon form to see which type of form performs better for your business.
Test Offers
The plugin even lets you see how different offers compare against one another.
For example, you can connect different forms to different follow-up sequences to help you determine which offer delivers the best conversion rates.

(Split-test different offers)
Not only does the Thrive Leads plugin give you tremendous flexibility when it comes to split-testing your opt-ins, but you can also easily clone an existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a slide-in form on your 404 error page), including which categories, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
The plugin is also compatible will all popular browsers.
Gain Actionable Insights
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, the plugin provides a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best converting sources.
Seamless Integration With All Major Autoresponders & Leading Email Marketing Services
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Also, you can use different lists and different services with different forms, so you’re never dependent on any one system.
As you can see, Thrive Leads gives you opt-in testing capabilities that go well beyond any other list-building software.
Testimonials
Here are a couple of the testimonials and comments plugin users have provided for the Thrive Leads plugin:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Support
As mentioned earlier, ThriveThemes provides extensive training content, case studies as well as a dedicated support team that is available to help you sort out any issues you might experience.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year upgrades with their purchase, backed by a no-risk, 30 day, 100% refund guarantee.
Software Cost
The plugin is available in the following editions:
- Single Site – This license allows you to install & activate the plugin on a single website. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites Edition – This option lets you install & activate the plugin on unlimited sites that you own and operate. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency Edition – This option allows you to install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: The cost of purchasing this product depends on whether there are any promotions or limited-time specials being offered. Presently, the product is selling for the pricing shown above. This may or may not be the actual pricing set by the product developer when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Plugin Tips
Even on an existing site with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms all across your website.
For a demo video of the plugin, including installation instructions and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential for building a successful online business. When it comes to growing a mailing list, the only way to improve your results is by continually running A/B tests and find out what works best for your business. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your forms show to visitors, and the tools to improve your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as enable the user to create and insert pop-up forms into their site. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – Mail List-Building Plugin For WP
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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