Savvy marketers understand that building a mailing list is one of the most valuable assets you can create for your business online.
This is because a mailing list gives you traffic on call and access to repeat buyers.
It’s a well-known fact that, on average, 50%-80% of visitors to your website who leave will never return. That’s a lot of money and opportunities you’re missing out on. Also, research shows that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s so important, therefore, to look for options that will help you interact repeatedly with your visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get visitors to give you their email address while they’re visiting your website or blog, so you can continue communicating with them after they have left your web site.
Building a list is an essential aspect of building a successful online business. A great list of email addresses has the potential to become your most valuable asset.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to accessing repeat visitors and building a relationship.
Now … there are many ways and different strategies to build a list of email subscribers, but until very recently, it was very difficult to find one affordable solution that gives users access to many of the most effective methods available to capture visitors’ email addresses on your website.
Thrive Leads – WordPress Mailing List Builder
Plugin Description
The Thrive Leads mailing builder for WordPress could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using many different types of opt-in forms, test different offers, boost your conversions, and get traffic on tap, directly from your WordPress dashboard …
As stated earlier, there are many ways and effective strategies to build an email list, and almost all of these methods and strategies involve using opt-in forms.
One of the key differences between Thrive Leads and other solutions that allow you to collect email addresses is that Thrive Leads comes with a range of unique conversion boosting technologies and list-building strategies built all into one plugin.
The Thrive Leads WordPress mail list-building plugin is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help users not just build a mailing list, but to build it faster.
More info:
Benefits Of Using Thrive Leads
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on call on your site:
It’s A WordPress Plugin
Thrive Leads list builder for WP eliminates the need to install multiple plugins on your website. This not only reduces possible plugin conflicts, but also keeps your website’s loading speed down.
Be Up And Running In Minutes
Thrive Leads installs just like any WP plugin. Just upload it to your Plugin folder via your WordPress admin user section and activate.
Really Simple To Use
With Thrive Leads, you can easily set up one or more opt-ins, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required at any point of the process.
In order to get the most out of Thrive Leads, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 25-40 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive tutorials, case studies as well as a support team that is available to help you out.
Every Type Of Opt-In Form You Will Ever Need
With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every type of opt-in form your business will ever need.
For example, you can use the Thrive Leads plugin to display unblockable “pop-up” opt-in forms …
Add slide-in forms …
You can use it to place in-line forms anywhere inside your content, or the top of your posts and pages …
Insert an opt-in form into the sidebar widget menu …
You can add 2-step opt-in links that open a lightbox form when a link is clicked on …
And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as the visitor scrolls down your page …
As you can see, Thrive Leads integrates every type of subscription form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads offers many great features to WP users. Here are just a few:
Fast And Simple To Install
Be up and running in minutes. As already mentioned, the plugin developer provides extensive training content and tutorials, case studies, webinars, and a support team.
This software not only integrates every type of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run your list-building strategies from your own WordPress admin login.
Built-In List Building Strategies For Maximum Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use solution:
Design & Deploy
The Thrive Leads plugin comes with an extensive library of professionally-designed and web optimized form templates that you can fully customize to suit your needs, with no technical skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to easily create, modify and customize your forms …
Split Testing Engine
Split testing is the fastest way to boost your conversion rates and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including the following:
A/B Test Different Form Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the test variations that aren’t performing, and display only the highest converting campaigns after enough data has been gathered.
You simply start testing and the plugin handles everything else, automatically picking the winners and hiding the losing variations over time.
Split-Test Different Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to display a link on your screen after 1 minutes
- Scroll-depth triggers where a message appears once your visitors scroll down at least 50% of the web page
- Exit-intent triggers that can detect when someone is about to exit your page and presents them with a pop-up form.
Additionally, you can test if the form should appear instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further optimize your conversion rate.
Split-Test Multiple Opt-In Form Types
Thrive Leads also lets you split-test different opt-in form types. For example, you can test a lightbox pop-up vs a slide-in form and see which kind of form performs better for your business.
Split-Test Offers
Thrive Leads even lets you A/B test completely different offers.
For example, you can connect different forms to different list-building campaigns to help you decide which delivers the best conversion rates.

(Split-test different offers)
Not only does Thrive Leads give you tremendous flexibility when it comes to split-testing your forms, but you can also easily clone any existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all with just a few mouse clicks.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting levels (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a widget form on your sidebar on your 404 error page), including which post categories, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to show to the right segments of your audience at precisely the right time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads has also been tested for compatibility will all major web browsers.
Reports For Actionable Insights
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from the best converting sources.
Integrates Seamlessly With Major Autoresponders & Leading Email Marketing Services
If your email marketing solution allows embedding of HTML forms then Thrive Leads with work seamlessly with your service.
Plus, you can use different lists and different services with different forms, so you’re never dependent on any one service.
As you can see, Thrive Leads gives you opt-in testing capabilities that go far beyond any other list-building tools.
Feedback From Users
Below are a few of the testimonials that plugin customers have published about the Thrive Leads plugin:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Thrive Leads Support
As mentioned previously, ThriveThemes provides extensive training content, webinars as well as a dedicated support team that is available to provide users with assistance.
Video tutorials that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year software updates with their purchase, backed by a no-risk, thirty day, complete refund guarantee.
Product Pricing
The plugin is available in the following editions:
- Single Site – The Single Site option lets you install & activate the plugin on one single website. All features are included, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites Edition – This license allows you to install & activate the plugin on unlimited sites that you own and operate. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency License – The Agency option lets you install & activate the plugin on all websites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: The cost of purchasing the Thrive Leads plugin depends on whether there are any promotions or limited-time special offers. When we last checked, the software sells for the pricing shown above. This may or may not be the actual pricing charged by the product seller when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing:
Additional Useful Tips
Even on an existing site with hundreds of posts, you can install the plugin and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms throughout your entire website.
For ”how-to” videos showing how the plugin works, including installation instructions and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a targeted list, the only way to improve your results is to run split-tests and find out what really works best on your site. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your forms display to visitors, and intelligent reporting that helps you improve your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as allowing users to create and insert popups into their web pages. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – WordPress List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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