Experienced marketers know the power of mailing lists.
This is because a a list of email subscribers gives you traffic on call and access to repeat customers.
It’s a well-known fact that, on average, 50%-80% of web visitors who leave will never return. That’s a lot of money and opportunities that you could be missing out on. Testing also shows that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s vitally important, therefore, to interact repeatedly with site visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get visitors to give you their details while they’re visiting your website or blog, so you can continue communicating after they have left your web site.
Building a list is an essential aspect of building a successful online business. A great list of email addresses has the potential to become your most valuable business asset.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to accessing repeat visitors and building a relationship.
There are many ways and effective strategies to build an opt-in list, but until very recently, it was very hard to find an affordable and simple solution that takes advantage of just about all of the most effective methods available to capture visitors’ email addresses on a website.
Thrive Leads – Mailing Builder For WP
Plugin Description
The Thrive Leads WordPress mailing list-building plugin lets you build a list of subscribers fast using a number of different opt-in forms, test different offers, improve your conversions, and get traffic on demand, working directly inside your WordPress dashboard …
As mentioned earlier, there are many different ways and effective strategies to build a subscriber list, and almost all of these methods and strategies use opt-in forms.
One of the key differences between Thrive Leads and all other solutions for capturing leads and email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
Thrive Leads WordPress list builder is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon learn, the plugin was developed to help users not just build a mailing list, but to build it faster.
For more details, visit the plugin site here:
Benefits
Here are just some of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your website:
It’s A Plugin For WordPress Users
Thrive Leads WordPress mailing list builder eliminates the need to install multiple plugins on your website. This not only reduces any potential problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Be Up And Running In Minutes
Thrive Leads is very easy to install. Just upload a zip file containing the plugin to your Plugins folder via your WP admin area and activate.
Very Simple To Use
Once you have installed and activated the plugin, you can easily set up one or more opt-ins, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required at any point.
To get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-45 minutes to learn how to use all of the software’s functionality. Fortunately, ThriveThemes provides extensive tutorials, case studies as well as a support team that is available to answer any questions you have.
Every Type Of Opt-In Form Your Business Will Ever Need
With the plugin, you can begin to capture email addresses using pre-designed templates, and every kind of form you will ever need.
For example, you can use the Thrive Leads plugin to add unblockable “pop-up” forms …
Add opt-in forms that slide in from the corner of your screen …
You can use Thrive Leads to place great-looking opt-in forms anywhere inside your content, or the bottom of your posts and pages …
Insert a form into any widget area of your site …
You can insert 2-step opt-in links that open a lightbox when visitors click on a content link …
And even add ”sticky” ribbon forms to your site that display at the top of the screen and remain “sticky” even while the visitor scrolls down your page …
As you can see, Thrive Leads combines every type of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Features
Thrive Leads offers many great features to WordPress users. Here are just a few:
Fast And Easy To Install
Ready to start using in very little time. As already mentioned, the plugin developer provides extensive training and tutorials, case studies, webinars, and a support team.
This tool not only combines every type of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns without ever leaving your WordPress dashboard.
Integrated List Building Strategies To Maximise Your Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use tool:
Design And Deploy
The Thrive Leads plugin comes with dozens of built-in professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, letting you build conversion-boosting opt-in forms without technical skills required.
Simple “point and click” technology and a visual editor lets you create, modify and customize your forms …
Split Testing Engine
A/B testing is the quickest way to boost your conversion rate and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including the following:
A/B Test Different Form Designs And Content
Thrive Leads lets you test different form designs and content, and provides an “automatic winner” feature that automatically eliminates the losing variations, and display only the forms that convert well after enough data has been collected.
You simply start testing and the plugin takes care of everything else, automatically picking the best performers and hiding the losing variations over time.
Split-Test Different Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to show an offer on your screen after 30 seconds
- Scroll-depth triggers where a message appears only after your visitor scrolls down at least 50% of the web page
- Exit-intent triggers that can detect when someone is about to exit the page and presents them with a pop-up form.
Additionally, you can test if a form should display instantly, or animate into view (e.g. slide in). You can test many triggers against one another to further increase conversion rates.
A/B Test Form Types
The Thrive Leads plugin also lets you split-test different opt-in form types. For example, you can test a widget form on your sidebar vs a slide-in form and see which kind of form performs better for your business.
Test Entirely Different Offers
The plugin even lets you run split-tests against entirely different offers.
For example, you can assign different forms to different auto-responder campaigns to help you determine which delivers the best conversion rates for your business.

(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your forms, but you can easily duplicate any existing form – even make multiple copies, then change the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting levels (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display in your site based on certain rules you set (e.g. a lightbox pop-up on all Posts), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to the right segments of your audience at exactly the right time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will work on any device or screen size.
The plugin is also compatible will all major browsers.
Gain Actionable Insights
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, the plugin provides a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns to get highly qualified traffic from your best sources.
Integrates Seamlessly With Major Autoresponders & Popular Email Marketing Systems
If your email marketing service allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.
Plus, you can use different lists and different services for different forms, so you’re not dependent on any one system.
As you can see, Thrive Leads gives you many opt-in testing capabilities that go far beyond any other list-building tools.
User Testimonials
Here are a couple of the testimonials that plugin users have written about the Thrive Leads plugin:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Plugin Support
As mentioned previously, ThriveThemes provides extensive training content, case studies and a dedicated support team that is available to help you sort out any problems you might experience.
Video tutorials explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year software updates with their purchase, backed by a no-risk, thirty day, full money-back guarantee.
Plugin Pricing
Thrive Leads is available in the following editions:
- Single Site – This edition lets you install & activate the plugin on 1 single site. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites Edition – This option allows you to install & activate the plugin on all sites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – This license lets you install & activate the plugin on all domains that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: The price of the Thrive Leads plugin can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the plugin is selling for the pricing shown above. This may not be the actual pricing charged by the product seller when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest price here:
Additional Information
Even on an existing website with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms all across your site.
For demo videos of the plugin, including installation instructions and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential for building a successful online business. When it comes to growing a list, the only way to improve your results is to run tests and then analyze your performance to find out what works best for your business. Thrive Leads makes a very powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms are shown to visitors, and the tools to increase your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing users to create and add pop-up forms to their site. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, visit the plugin website: Thrive Leads – WP Split-Testing Mail List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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