Savvy marketers know the power of mailing lists.
This is because a a list of email subscribers gives you traffic on call and access to repeat customers.
It’s a well-known fact that, on average, 50%-80% of your web visitors who leave will never return. That’s a lot of money to leave on the table. Marketing research also shows that it takes an average of seven exposures to your business before a purchase decision is made. It’s vitally important, therefore, to try and interact repeatedly with your visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get visitors to give you their contact details while they’re visiting your site, so you can continue communicating after they exit your site.
Building a list is an essential aspect of building a successful online business. A great list of email addresses has the potential to become your most valuable asset.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to having access to repeat visitors and relationship-building.
There are many ways and effective strategies to build an opt-in list, but until now, it was very hard to find one easy-to-use solution that takes advantage of almost all of the most effective methods available to capture visitors’ email addresses on your website.
Thrive Leads – Mailing Builder For Conversion-Focused WP Sites
Plugin Description
Thrive Leads list builder for WP could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a range of different opt-in forms, split-test different offers, boost your conversions, and get traffic on tap, directly from your WordPress dashboard …
As mentioned earlier, there are many ways and effective strategies to build a targeted list of subscribers, and almost all of these methods and strategies require using subscription forms.
One of the key differences between Thrive Leads and other solutions for capturing leads and email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
Thrive Leads WP mailing builder is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon learn, the plugin was developed to help users not just build a mailing list, but build it faster.
For more details, visit the plugin site here:
Plugin Benefits
Here are just some of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your web site:
It’s A WordPress Plugin
The Thrive Leads WP list-building plugin eliminates the need to install multiple plugins on your WP website. This not only reduces the possibility of plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Be Up And Running In Minutes
Thrive Leads is very easy to install. Simply upload it to your Plugins folder via your admin account and activate.
Simple To Use
Thrive Leads makes it very easy to set up one or more opt-ins, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required at any point.
To get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 30-60 minutes to learn how to use all of the plugin’s features. Fortunately, ThriveThemes provides extensive training content, webinars as well as a support team that is available to help answer any questions you have.
Every Type Of Opt-In Form Your Business Will Ever Need
With the Thrive Leads plugin, you can begin to capture email addresses using pre-designed templates, and every type of opt-in form you need.
For example, you can use the plugin to add attention-grabbing “pop-up” forms …
Add slide-in forms …
You can use Thrive Leads to place your forms anywhere inside your content, or the middle of your posts using a simple short code …
Insert a form into any widget area of your website …
You can add 2-step opt-in links that open a lightbox form when a link is clicked on …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” as visitors scroll down your page …
As you can see, Thrive Leads integrates every kind of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads provides many features to WordPress users. Here are just some:
Quick And Simple To Install And Implement
Ready to go to work in minutes. As already mentioned, the plugin developer provides extensive tutorials, training content, webinars, case studies, and a support team.
This software not only combines every kind of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all your list-building strategies without ever leaving your own WP dashboard.
Built-In List Building Strategies To Optimise Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:
Design And Deploy
Thrive Leads comes with an extensive library of professionally-designed and web optimized form templates that can be fully customized to suit your needs, without coding skills required.
Simple “point and click” technology and a visual editor allows you to easily create, modify and customize your forms …
A/B Testing Engine
Split testing is the quickest way to improve your conversion rates and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including the following:
A/B Test Multiple Designs And Content
The Thrive Leads plugin lets you test different opt-in form designs and content, and provides an “automatic winner” feature that lets you set the plugin to automatically eliminate the non-converting variations, and keep showing only the highest converting tests after enough data has been collected.
You simply start testing and the plugin takes care of everything else, automatically picking the best performers and hiding the losers over time.
Split-Test Different Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to show a link on your screen after 15 seconds
- Scroll-depth triggers where a message will appear only after the visitor scrolls down at least 40% of the page
- Exit-intent triggers that can detect when someone is about to exit the page and presents them with a pop-up form.
Additionally, you can test if a form should display instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further optimize your conversion rate.
A/B Test Form Types
The Thrive Leads plugin also lets you test different opt-in form types. For example, you can test a lightbox pop-up vs a ”sticky” ribbon form to see which type of form creates better results for your business.
Test Entirely Different Offers
The Thrive Leads plugin even lets you perform split-tests on completely different offers.
For example, you can connect different forms to different email campaigns to help you determine which offer delivers the best conversion rates.

(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your opt-ins, but you can also easily clone any existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of the Thrive Leads plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting levels (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a widget form on your sidebar on all Posts), including which page templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
The plugin is also compatible will all popular web browsers.
Reports For Actionable Insights
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, the software provides a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from your best sources.
Integrates Seamlessly With Major Autoresponders & Email Marketing Services
If your email marketing system allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Plus, you can use different lists and different services for different forms, so you’re not dependent on any one system.
As you can see, Thrive Leads gives you many opt-in testing capabilities that extend well beyond any other list-building tools.
Testimonials
Here are a few of the testimonials users have published about Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Thrive Leads Plugin Support
As mentioned previously, ThriveThemes provides extensive training content, webinars and a responsive support team that is available to help answer any questions you have.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year upgrades with their purchase, backed by a risk-free, thirty day, complete money-back guarantee.
Plugin Pricing
The Thrive Leads plugin is available in the following editions:
- Single Site Edition – This edition lets you install & activate the plugin on a single website. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites Edition – The Unlimited Sites option lets you install & activate the plugin on all websites that you own and operate. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency License – This license allows you to install & activate the plugin on all websites that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: Pricing details of this product depends on whether there are any promotions or limited-time specials being offered. Currently, the software is selling for the prices shown above. This may or may not be the actual pricing charged by the software seller when you visit the product site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
Even on an existing website with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms throughout your entire website.
For demo videos showing plugin usage, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted email list, the only way to increase the speed your list grows is to continually run split-tests and find out what works best on your site. Thrive Leads makes a powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms show to visitors, and intelligent reporting that helps you increase your conversion rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing users to create and add popups to their site. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – WordPress A/B Testing Mailing List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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