Experienced marketers know that building a mailing list is one of the most profitable activities you can engage in to build your business online.
This is because a a list of email subscribers gives you immediate traffic and access to repeat buyers.
Marketing studies show that, on average, 50%-80% of everyone who visits a website generally will leave and never return. That’s a lot of money and opportunities you’re missing out on. Marketing research also shows that it takes an average of seven interactions with your business before a purchase decision is made. It’s so important, therefore, to get repeat interactions with site visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to capture your visitors’ contact details while they’re visiting your website or blog, so you can keep in touch after they leave your site.
Building a list is absolutely essential when it comes to building a successful online business. A great list of targeted contacts has the potential to become your most profitable leverage point.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to repeat visitors and building a relationship.
There are many ways and different strategies to build a list of email subscribers, but until recently, it was very difficult to find a cost-effective and simple solution that integrates many of the most effective methods available for capturing email addresses on your website.
Thrive Leads – WordPress A/B Testing Mailing Builder
Plugin Description
Thrive Leads WordPress list-building plugin could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a number of different opt-in forms, test different offers, improve your conversions, and get traffic on tap, without leaving your WordPress dashboard …
As mentioned earlier, there are many different ways and effective strategies to build a list of email subscribers, and almost all of these methods and strategies involve subscription forms.
What makes Thrive Leads different than other list-building software is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies built into their plugin.
The Thrive Leads WP mailing list builder is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WordPress users not just build a mailing list, but build a mailing list faster.
To learn more about the plugin go here:
Plugin Benefits
Here are just some of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your website:
It’s WordPress
The Thrive Leads mailing list-building plugin for WP eliminates the need to install multiple plugins . This not only reduces potential plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Installation Is Easy
Thrive Leads is really easy to install. Simply upload it to your Plugin folder via your WordPress dashboard and activate.
Really Simple To Use
The Thrive Leads plugin has made it very simple to set up one or more opt-ins, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required at any point.
To get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-60 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive tutorials, webinars and a responsive support team that is available to answer any questions you have.
Every Kind Of Opt-In Form Your Business Will Ever Need
With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every kind of opt-in form your business will ever need.
For example, you can use it to display “pop-up” opt-in forms …
Add slide-in forms …
You can use Thrive Leads to place in-line forms anywhere within your content, or the middle of your posts and pages …
Insert a subscription form into any widget area of your site …
You can insert 2-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” even while visitors scroll down your page …
As you can see, Thrive Leads combines every kind of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads provides a number of great features to WordPress users. Here are just some:
Quick And Simple To Install
Be up and running in very little time. As already mentioned, the plugin developer provides extensive training content and tutorials, webinars, case studies, and a support team.
This list-building tool not only combines every type of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns directly from your own dashboard.
Integrated List Building Strategies For Boosting Conversions
Thrive Leads integrates all of the list-building strategies you need to boost your conversions into one easy-to-use solution:
Design & Deploy
Thrive Leads comes with an extensive library of built-in professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, letting you build conversion-boosting opt-in forms with no coding skills required.
Simple “point and click” technology and a drag-and-drop editor lets you create, modify and customize your forms …
Powerful A/B Testing
Split testing is the fastest way to boost your conversion rates and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine that allows you to easily test a whole range of variables, including:
A/B Test Designs And Content
The Thrive Leads plugin lets you test different opt-in form designs and content, and provides an “automatic winner” feature that allows you to set the plugin to automatically eliminate the losing variations, and display only the highest converting tests after sufficient data has been gathered.
You simply begin testing and the plugin will handle everything else, automatically picking the best performers and hiding the losers over time.
A/B Test Multiple Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to present a link on your screen after 1 minutes
- Scroll-depth triggers where a message will appear only when visitors scroll down at least 15% of the web page
- Exit-intent triggers that detect when someone is about to exit the page and presents them with a pop-up form.
Furthermore, you can also test if the form should appear instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further optimize conversion rates.
Split-Test Multiple Opt-In Form Types
The plugin also lets you test different opt-in form types. For example, you can test a sidebar widget form vs an in-line form and see which form type creates better results for your business.
A/B Test Entirely Different Offers
The Thrive Leads plugin even lets you see how different offers compare against one another.
For example, you can connect different forms to different email campaigns to help you decide which campaign offers yield the best conversion results.
(Split-test different offers)
Not only does the Thrive Leads plugin give you tremendous flexibility when it comes to split-testing your opt-in forms, but you can also easily clone an existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all with just a few mouse clicks.
Additional features of this software include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a slide-in form on all Pages), including which categories, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads is also compatible will all popular web browsers.
Get Higher Value Traffic
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, the software provides a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns to get highly qualified traffic from your best converting sources.
Seamless Integration With All Major Autoresponders & Leading Email Marketing Solutions
If your email marketing service allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Also, you can use different lists and different services for different forms, so you’re not dependent on any one system.
As you can see, Thrive Leads gives you opt-in testing capabilities that go far beyond any other list-building software.
Testimonials
Here are some of the testimonials and feedback users have written about Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Thrive Leads Plugin Support
As mentioned previously, ThriveThemes provides extensive tutorials, webinars as well as a responsive support team that is available to help users out.
Tutorial videos explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year software updates with their purchase, backed by a no-risk, thirty day, 100% money-back guarantee.
Plugin Price
The plugin is available in the following editions:
- Single Site License – The Single Site license allows you to install & activate the plugin on one single site. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites Edition – The Unlimited Sites edition lets you install & activate the plugin on unlimited sites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – This option lets you install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: Current pricing for the Thrive Leads plugin can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the price at the time this article was published. This may or may not be the actual price set by the plugin developer when you visit the site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing here:
Additional Useful Tips
Even on an existing site with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms throughout your entire website.
For a demo video showing plugin usage, including help documentation and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential for building a successful online business. When it comes to growing a targeted email list, the only way to improve your results is by continually running A/B tests and find out what works best on your site. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms are shown to visitors, and intelligent reporting that helps you increase your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as enable the user to create and insert pop-up forms into their site. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, visit the plugin website: Thrive Leads – WP A/B Testing Mailing List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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