Experienced marketers know the power of mailing lists.
This is because a list gives you traffic on tap and access to repeat buyers.
It’s a well-known fact that, on average, 50%-80% of visitors to your website will leave and never return. That’s a lot of money to leave behind. Marketing research also shows that it takes an average of seven interactions with your business before prospects will make a purchase decision. It’s vitally important, therefore, to try and interact repeatedly with visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get your visitors’ contact details while they’re visiting your website or blog, so you can continue communicating after they have exited your website.
Building a list is absolutely essential when it comes to building a successful online business. A great list of contacts has the potential to become your most valuable asset.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to accessing repeat visitors and building a relationship.
Now … there are many ways and different strategies to build a list of email subscribers, but until now, it was very hard to find an affordable and simple solution that incorporates most kinds of proven list-building methods available for capturing email addresses on your website.
Thrive Leads – Mail List-Building Plugin For Conversion-Focused WordPress Sites
Plugin Description
The Thrive Leads WordPress list builder could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using many different types of opt-in forms, test different offers, improve your conversions, and get traffic on tap, directly from your WordPress dashboard …
As mentioned earlier, there are many different ways and effective strategies to build a targeted list of subscribers, and almost all of these methods and strategies use lead capture forms.
One of the key differences between Thrive Leads and all other list-building solutions is that Thrive Leads comes with a range of flexible and powerful conversion boosting technologies and list-building strategies built into their plugin.
The Thrive Leads WordPress mailing list builder is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon see, the plugin was developed to help WordPress users not just build a mailing list, but build a mailing list faster.
Learn more here:
Benefits
Here are just some of the many benefits of using Thrive Leads to build a list of subscribers fast and get traffic on call on your site:
It’s WordPress
Thrive Leads WordPress mailing list-building plugin eliminates the need to install multiple plugins on your WP site. This not only reduces the possibility of problems resulting from plugin conflicts, but also keeps your website’s loading speed down.
Easy & Fast To Install
Thrive Leads is very easy to install. Simply upload it to your Plugin folder via your WP administrator section and activate.
Simple To Use
The Thrive Leads plugin has made it very simple to set up one or more opt-ins, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required.
To get the most out of Thrive Leads, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 25-40 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a dedicated support team that is available to help you out.
Every Type Of Form Your Business Needs
With the plugin, you can begin to capture subscriber email address using pre-designed templates, and every kind of form you will ever need.
For example, you can use it to build unblockable “pop-up” forms …
Insert slide-in forms …
You can use the plugin to place forms anywhere within your content, or the middle of your blog posts using a simple short code …
Insert a subscription form into the sidebar widget menu …
You can insert 2-step opt-in links that open a lightbox when a link is clicked on …
And even add ribbon forms to your site that shows at the top of the screen and remain “sticky” as visitors scroll down your page …
As you can see, Thrive Leads integrates every kind of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads offers many features to web site owners. Here are just some of these:
Fast And Easy To Install
Be up and running in minutes. As already mentioned, ThriveThemes provides extensive training and tutorials, webinars, case studies, and a dedicated support team.
This list-building tool not only combines every kind of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies from your WordPress dashboard.
All-In-One List Building Strategies For Optimal Conversions
Thrive Leads integrates all of the list-building strategies you need to maximise your conversions into one easy-to-use solution:
Design & Deploy
Thrive Leads provides dozens of professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, without coding skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to create, modify and customize your forms …
A/B Testing Engine
Split testing is the fastest way to improve your conversion rate and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine that allows you to easily test a whole range of variables, including:
Test Different Form Designs And Content
Thrive Leads lets you test different designs and content, and provides a “set and forget” feature that allows you to set the plugin to automatically eliminate the test variations that aren’t performing, and display only those that convert well after sufficient data has been collected.
You just start your test and the plugin will handle the rest, automatically helping you increase conversion rates over time.
Test Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display a buy button on your screen after 3 minutes
- Scroll-depth triggers where a message will appear once the visitor scrolls down at least 30% of the page
- Exit-intent triggers that detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if forms perform better when displayed instantly, or when the form animates into view (e.g. slide in). You can test many triggers against one another to further boost conversion rates.
Split-Test Different Form Types
The plugin also lets you split-test different opt-in form types. For example, you can test a sidebar widget form vs an in-line form and see which kind of form performs better for your business.
Split-Test Completely Different Offers
Thrive Leads even lets you perform tests against entirely different offers.
For example, you can assign different forms to different email sequences to help you decide which offer yields the best conversion rates.

(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your opt-ins, but you can easily duplicate an existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.
Additional features of the Thrive Leads plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting options (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a widget form on your sidebar on all Posts), including which categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to display to the right segments of your audience at exactly the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads is also compatible will all major web browsers.
Get Higher Value Traffic
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, the software provides a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from the best converting sources.
Seamless Integration With Major Autoresponders And Leading Email Marketing Services
If your email marketing service allows embedding of HTML forms then Thrive Leads with work seamlessly with your service.
Also, you can use different lists and different services for different forms, so you’re never dependent on any one service.
As you can see, Thrive Leads gives users a range of opt-in testing capabilities that extend far beyond any other list-building tools.
Testimonials From Plugin Users
Here are a couple of the testimonials users have published about Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Thrive Leads Support
As mentioned previously, ThriveThemes provides extensive training content, webinars as well as a dedicated support team that is available to provide you with any assistance you need.
Video tutorials explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year updates with their purchase, backed by a no-risk, 30 day, 100% refund guarantee.
Plugin Price
The plugin is available in the following editions:
- Single Site – The Single Site option lets you install & activate the plugin on one single website. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites Edition – This option allows you to install & activate the plugin on all sites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – This license lets you install & activate the plugin on all websites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: Pricing for Thrive Leads can vary, depending on whether there are any promotions or limited-time special offers. The price shown above was correct at the time this review was written. This may or may not be the actual pricing set by the software author when you visit the site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing here:
Additional Info
Even on an existing site with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms across your entire website.
For a demo video of the plugin in action, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted list, the only way to improve your results is to continually run split-tests and then analyze your performance to find out what works best on your site. Thrive Leads makes a powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have complete control over exactly where and how your forms display to visitors, and the tools to improve your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as enable users to create and add popups to their web pages. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, visit the plugin website: Thrive Leads – Mail List-Building Plugin For Boosting WP Opt-In Form Conversions
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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