Savvy marketers understand the power of mailing lists.
This is because a a list of email subscribers gives you instant traffic and access to repeat sales.
Marketing studies show that, on average, 50%-80% of web visitors who leave will never return. That’s a lot of money to leave behind. Research also shows that it takes an average of seven interactions with your business before a purchase decision is made. It’s of the utmost importance, therefore, to find ways that will help you get repeat interactions with your visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to capture your visitors’ details while they’re visiting your site, so you can continue communicating after they have exited your web site.
Building a list is absolutely essential when it comes to building a successful online business. A great list of contacts has the potential to become the most valuable asset of your online business.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to having access to repeat visitors and building a relationship.
There are many different ways and effective strategies to build an opt-in list, but until recently, it was very hard to find a solution that gives users access to all kinds of proven list-building methods available to capture visitors’ email addresses on a website.
Thrive Leads – WordPress List-Building Plugin
Plugin Description
The Thrive Leads WordPress mailing list-building plugin could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a number of different opt-in forms, split-test different offers, improve your conversions, and get traffic on tap, without leaving your WordPress dashboard …
As mentioned earlier, there are many different ways and strategies to build a subscriber list, and almost all of these methods and strategies require using subscription forms.
One of the key differences between Thrive Leads and other solutions for capturing leads and email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
The Thrive Leads mail list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon learn, the plugin was developed to help WordPress users not just build a mailing list, but build their mailing list faster.
For more details, visit the plugin site here:
Plugin Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your website:
It’s A WordPress Plugin
The Thrive Leads WordPress list-building plugin eliminates the need to install multiple plugins on your WordPress website. This not only reduces the possibility of plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Fast & Easy Installation
Thrive Leads is quite easy to install. Just upload it to your Plugin folder via your WP administrator login and activate.
Really Simple To Use
Thrive Leads has made it very simple to set up one or more opt-ins, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required.
To get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-40 minutes to learn how to use all of the plugin’s features. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a dedicated support team that is available to answer any questions you have.
Every Type Of Form Your Business Needs
With the plugin, you can begin to capture email addresses using pre-designed templates, and every kind of opt-in form you will ever need.
For example, you can use the plugin to display eye-catching “pop-up” subscriber forms …
Display slide-in forms …
You can use Thrive Leads to insert in-line forms anywhere within your content, or the top of your posts and pages using a simple shortcode …
Insert an opt-in form into the sidebar widget menu …
You can insert 2-step opt-in links that open a lightbox form when visitors click on a link …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” as the visitor scrolls down your page …
As you can see, Thrive Leads integrates every kind of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads provides many great features to web site owners. Here are just some:
Fast And Easy To Install And Configure
Ready to use in very little time. As already mentioned, ThriveThemes provides extensive tutorials, training content, case studies, webinars, plus a responsive support team.
This software not only integrates every type of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns from your own WP administrator login.
All-In-One List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to optimize your conversions into one easy-to-use software:
Design & Deploy
The Thrive Leads plugin comes with dozens of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, letting you build conversion-boosting forms with no technical skills required.
Simple “point and click” technology and a drag-and-drop editor lets you create, modify and customize your forms …
Powerful Split Testing Engine
Split testing is the quickest way to optimize your conversion rates and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine that allows you to easily test a whole range of variables, including the following:
A/B Test Different Opt-In Form Designs And Content
Thrive Leads lets you test different opt-in form designs and content, and provides an “automatic winner” feature that automatically eliminates the non-converting variations, and continue showing only those that are converting well after enough data has been collected.
You just begin your test and the plugin will handle everything else, automatically helping you increase your conversion rates over time.
A/B Test Multiple Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to present a link on your screen after 15 seconds
- Scroll-depth triggers where a message will appear only when your site visitors scroll down at least 50% of the web page
- Exit-intent triggers that can detect when someone is about to leave your page and presents them with a pop-up form.
Furthermore, you can also test if the form should display instantly, or animate into view (e.g. slide in). You can test many triggers against one another to further increase your conversion rate.
A/B Test Different Form Types
The plugin also lets you run A/B tests against different opt-in form types. For example, you can test a lightbox pop-up vs a slide-in form to see which kind of form creates better results for your business.
A/B Test Offers
The Thrive Leads plugin even lets you test different offers against one another.
For example, you can connect different forms to different email campaigns to help you decide which campaign offers deliver the best conversion results for your business.

(Split-test different offers)
Not only does this plugin give you tremendous flexibility when it comes to split-testing your forms, but you can easily duplicate an existing form – even make multiple copies, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting options (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a widget form on your sidebar on all Posts), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to specific segments of your audience at a precise time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
The plugin is also compatible will all major browsers.
Reports For Actionable Insights
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns for getting the most highly qualified traffic from the best converting sources.
Seamless Integration With Major Autoresponders And Email Marketing Solutions
If your email marketing solution allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Additionally, you can use different lists and different services for different forms, so you’re never tied to just one system.
As you can see, Thrive Leads gives users many opt-in testing capabilities that extend well beyond what other list-building software provide.
Testimonials From Users
Here are a couple of the testimonials and comments that plugin customers have written about Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Support
As mentioned earlier, ThriveThemes provides extensive training content, case studies as well as a support team that is available to help you out.
Video tutorials explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year updates with their purchase, backed by a no-risk, 30 day, complete money-back guarantee.
Software Pricing
The plugin is available in the following editions:
- Single Site License – This option allows you to install & activate the plugin on a single site. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites Edition – The Unlimited Sites license lets you install & activate the plugin on all sites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – This edition lets you install & activate the plugin on all domains that you own and operate, and on all of your client sites. All plugin features are included, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: The cost to purchase Thrive Leads can vary, depending on whether there are any promotions or limited-time special offers. The pricing above was correct at the time this content was published. This may or may not be the actual pricing set by the software developer when you visit the plugin site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms all across your entire website.
For a demo video of the plugin, including installation instructions and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted subscriber list, the only way to increase the speed your list grows is by continually running split-tests and find out what really works best on your site. Thrive Leads makes a very powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or expensive subscriptions.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms display to visitors, and the tools to increase your conversion rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as allowing the user to create and add pop-up forms to their web pages. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, check out the plugin here: Thrive Leads – Mail List-Building Plugin For Conversion-Focused WP Users
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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