Experienced marketers know that building a mailing list is one of the most valuable assets you can create for a business online.
This is because a mailing list of responsive customers gives you traffic on demand and access to repeat customers.
It’s a well-known fact that, on average, 50%-80% of everyone who visits your site who leave will never return. That’s a lot of money to be leaving behind. Marketing research also shows that it takes an average of 7 interactions with your business before prospects will make a purchase decision. It’s vitally important, therefore, to get repeat interactions with site visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to get visitors to give you their contact details while they’re still on your site, so you can continue to communicate with them after they exit your web site.
Building a list is absolutely essential for building a successful online business. A great list of email addresses has the potential to become your most profitable business leverage point.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to having access to repeat visitors and building a relationship.
There are many ways and different strategies to build an opt-in list, but until very recently, it was very difficult to find an affordable solution that incorporates many of the most effective methods available to capture visitors’ email addresses on a website.
Thrive Leads – WP Split-Testing Mailing List Builder
Plugin Description
The Thrive Leads WP mail list-building plugin could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a wide range of opt-in forms, test different offers, boost your conversions, and get traffic on call, without leaving your WordPress dashboard …
As stated earlier, there are many ways and different strategies to build a list, and almost all of these methods and strategies require using lead capture forms.
One of the key differences between Thrive Leads and other solutions for capturing leads and email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
Thrive Leads WordPress mailing list-building plugin is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help WP users not just build a mailing list, but to build it faster.
Learn more here:
Benefits Of Using Thrive Leads
Here are just some of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your web site:
It’s WordPress
Thrive Leads WP list-building plugin eliminates the need to have multiple plugins installed on your site. This not only reduces the possibility of problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Be Up And Running In Minutes
Thrive Leads installs just like every other WordPress plugin. Simply upload the plugin file to your Plugins folder via your WordPress admin section and activate.
Very Simple To Use
The Thrive Leads plugin makes it very simple to set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required at any point.
In order to get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 25-45 minutes to learn how to use all of the functionality in the software. Fortunately, ThriveThemes provides extensive training content, case studies and a dedicated support team that is available to help you out.
Every Type Of Opt-In Form You Need
With the Thrive Leads plugin, you can begin to capture subscriber details using pre-designed templates, and every type of form you need.
For example, you can use the Thrive Leads plugin to display “pop-up” forms …
Display forms that slide in from the edge of your screen …
You can use it to place forms anywhere inside your content, or the bottom of your posts using a simple short code …
Insert a subscription form into the sidebar widget area …
You can insert two-step opt-in links that open a lightbox form when a content link is clicked on …
And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while the visitor scrolls down the page …
As you can see, Thrive Leads integrates every type of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads offers many great features to site owners. Here are just a few of these:
Fast And Easy To Install
Be up and running in minutes. As already mentioned, ThriveThemes provides extensive training content and tutorials, case studies, webinars, and a responsive support team.
This software not only combines every kind of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run your list-building campaigns directly from within your dashboard.
Integrated List Building Strategies To Optimise Conversions
Thrive Leads integrates all of the list-building strategies you need to maximise your conversions into one easy-to-use solution:
Design & Deploy
Thrive Leads provides an extensive library of built-in professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, with no technical skills required.
Simple “point and click” technology and a visual editor lets you create, modify and customize your forms …
Powerful Split Testing Engine
Split testing is the fastest way to increase your conversion rates and speed up your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including the following:
Test Multiple Opt-In Form Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides an “automatic winner” feature that allows you to set the plugin to automatically eliminate the non-converting variations, and display only the highest converting tests after enough data has been gathered.
You just start your test and the plugin takes care of the rest, automatically increasing conversion rates over time.
A/B Test Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display a link on your screen after 25 seconds
- Scroll-depth triggers where a message will appear only after your visitor scrolls down at least 15% of the web page
- Exit-intent triggers that can detect when someone is about to exit your page and presents them with a pop-up form.
Furthermore, you can also test if the form performs better when displayed instantly, or when a form animates into view (e.g. slide in). You can test many triggers against one another to further boost conversion rates.
Split-Test Multiple Opt-In Form Types
The Thrive Leads plugin also lets you A/B test different form types. For example, you can test a sidebar widget form vs a ”sticky” ribbon form and see which form type creates better results for your business.
Split-Test Completely Different Offers
The plugin even lets you perform A/B tests against entirely different offers.
For example, you can assign different forms to different list-building campaigns to help you decide which offers yield the best conversion results for your business.
(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can also easily duplicate any existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a lightbox pop-up on your 404 error page), including which page templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to display to specific segments of your audience at a precise moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
Thrive Leads is also compatible will all major browsers.
Get Higher Value Traffic
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, the software provides a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns for getting the most highly qualified traffic from the best converting sources.
Integrates Seamlessly With All Major Autoresponders & Popular Email Marketing Services
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Plus, you can use different lists and different services for different forms, so you’re never tied to just one solution.
As you can see, Thrive Leads gives you many opt-in testing capabilities that extend far beyond any other list-building software.
User Testimonials
Below are some of the testimonials and feedback plugin users have written about the Thrive Leads plugin:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Thrive Leads Plugin Support
As mentioned previously, ThriveThemes provides extensive tutorials, case studies as well as a support team that is available to help users sort out any issues they might experience.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year software updates with their purchase, backed by a no-risk, thirty day, 100% refund guarantee.
Software Price
Thrive Leads is available in the following editions:
- Single Site – The Single Site license lets you install & activate the plugin on one single site. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites License – The Unlimited Sites option allows you to install & activate the plugin on all sites that you own and operate. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency Edition – The Agency option allows you to install & activate the plugin on unlimited domains that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: Pricing details of this product can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the plugin is selling for the pricing shown above. This may or may not be the actual price charged by the product author when you visit the website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
Even on an existing site with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms throughout your entire site.
For a demo video showing plugin usage, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential for building a successful online business. When it comes to growing a subscriber list, the only way to improve your results is to continually run tests and then analyze your performance to find out what works best on your site. Thrive Leads makes a powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms are shown to visitors, and the tools to improve your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as enable the user to create and insert popups into their web pages. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, check out the plugin here: Thrive Leads – Mail List-Building Plugin For WordPress
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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