Experienced marketers understand that building a mailing list is one of the most valuable assets you can create for a business online.
This is because a list gives you traffic on tap and access to repeat sales.
It’s a well-known fact that, on average, 50%-80% of web visitors will leave and never return. That’s a lot of money and opportunities you’re missing out on. Testing also shows that it takes an average of 7 exposures to your business before a purchase decision is made. It’s so important, therefore, to try and get repeat interactions with your site visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get your visitors’ email address while they’re visiting your site, so you can continue to communicate with them after they have exited your web site.
Building a list is an essential aspect of building a successful online business. A great list of email addresses has the potential to become your most profitable leverage point.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to having access to repeat visitors and building a relationship.
There are many ways and different strategies to build a list, but until now, it was very difficult to find one affordable solution that takes advantage of almost all of the most effective methods available for capturing visitors’ email addresses on a website.
Thrive Leads – WordPress Mailing List-Building Plugin
Plugin Description
The Thrive Leads mailing list builder for WordPress lets you build a list of subscribers fast using many different types of opt-in forms, test different offers, boost your conversions, and get traffic on demand, directly from your WordPress dashboard …
As mentioned earlier, there are many ways and different strategies to build a subscriber list, and almost all of these methods and strategies involve opt-in forms.
What makes Thrive Leads different from other solutions that allow you to collect email addresses is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies built into their plugin.
Thrive Leads WordPress mailing builder is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon learn, the plugin was developed to help WP users not just build a mailing list, but to build their mailing list faster.
Go here to learn more about this plugin:
Plugin Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on call on your website:
It’s A WordPress Plugin
Thrive Leads list-building plugin for WP eliminates the need to install multiple plugins . This not only reduces possible plugin conflicts, but also keeps your website’s loading speed down.
Ready To Go To Work In Minutes
Thrive Leads installs just like every other plugin. Simply upload the plugin file to your Plugin folder via your dashboard and activate.
Very Simple To Use
The Thrive Leads plugin makes it very easy to set up one or more opt-in forms, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required.
To get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 25-45 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive tutorials, case studies as well as a support team that is available to help you and answer any questions you have.
Every Kind Of Opt-In Form You Need
With Thrive Leads, you can begin to capture subscriber email address using pre-designed templates, and every type of opt-in form your business will ever need.
For example, you can use Thrive Leads to display stylish “pop-up” opt-in forms …
Insert slide-in forms …
You can use the plugin to add great-looking opt-in forms anywhere inside your content, or the middle of your posts and pages using a simple shortcode …
Insert an opt-in form into any widget area of your website …
You can add two-step opt-in links that open a lightbox form when visitors click on a link …
And even add ”sticky” ribbon forms to your site that display at the top of the screen and remain “sticky” even while the visitor scrolls down the page …
As you can see, Thrive Leads integrates every kind of opt-in form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Features
Thrive Leads provides many features to web site owners. Here are just a few of these:
Fast And Easy To Install And Set Up
Ready to use in minutes. As already mentioned, the developer provides extensive training content and tutorials, webinars, case studies, plus a responsive support team.
This software not only combines every kind of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies directly from your own dashboard.
Integrated List Building Strategies To Maximize Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use software:
Design & Deploy
Thrive Leads provides an extensive library of built-in professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, with no technical skills required.
Simple “point and click” technology and a drag-and-drop editor lets you easily create, modify and customize your forms …
A/B Testing Engine
Split testing is the fastest way to increase your conversion rate and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including:
A/B Test Multiple Opt-In Form Designs And Content
Thrive Leads lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the test variations that aren’t performing, and keep displaying only those that are converting well after enough data has been gathered.
You simply begin your test and the plugin takes care of the rest, automatically increasing conversion rates over time.
Split-Test Multiple Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display a link on your screen after 35 seconds
- Scroll-depth triggers where a message appears only after visitors scroll down at least 50% of the page
- Exit-intent triggers that detect when someone is about to leave the page and presents them with a pop-up form.
Furthermore, you can also test if forms perform better when displayed instantly, or when the form animates into view (e.g. slide in). You can test all of these triggers against one another to further boost conversion rates.
Split-Test Opt-In Form Types
The plugin also lets you test different form types. For example, you can test a lightbox pop-up vs a ”sticky” ribbon form to see which form type performs better for your business.
Test Entirely Different Offers
Thrive Leads even lets you see how different offers perform against one another.
For example, you can assign different forms to different auto-responder lists to help you decide which delivers the best conversion rates for your business.

(Split-test different offers)
Not only does the Thrive Leads plugin give you tremendous flexibility when it comes to split-testing your opt-in forms, but you can easily clone any existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all in just a few minutes.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a ribbon form on your 404 error page), including which page templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will work on any device or screen size.
Thrive Leads has also been tested for compatibility will all popular web browsers.
Reports For Actionable Insights
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, the software provides a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from the best sources.
Seamless Integration With Major Autoresponders And Popular Email Marketing Solutions
If your email marketing solution allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.
Also, you can use different lists and different services with different forms, so you’re not dependent on any one service.
As you can see, Thrive Leads gives you many opt-in testing capabilities that extend far beyond any other list-building software.
User Feedback
Below are a few of the testimonials and comments plugin users have provided for Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Support
As mentioned previously, ThriveThemes provides extensive tutorials, case studies and a dedicated support team that is available to answer any questions you have.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year upgrades with their purchase, backed by a no-risk, 30 day, 100% refund guarantee.
Product Price
The plugin is available in the following editions:
- Single Site Edition – The Single Site option lets you install & activate the plugin on one single domain. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites Edition – This edition allows you to install & activate the plugin on all domains that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency License – This option lets you install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: The cost to purchase the product depends on whether there are any promotions or limited-time special offers. Currently, the plugin sells for the pricing shown above. This may or may not be the actual price charged by the software seller when you visit the plugin website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing:
Additional Info
Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms throughout your site.
For ”how to” videos showing how the plugin works, including installation instructions and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a list, the only way to increase the speed your list grows is by continually running split-tests and find out what works best on your site. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your forms display to visitors, and the tools to improve your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as enable users to create and add pop-up forms to their website. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, visit the plugin website: Thrive Leads – WP Mailing List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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