Being able to track visitor behavior is most important to the success of your digital business.
The old saying ”you can’t manage what you can’t measure” is as true in the digital age as it has ever been. If you don’t know what is going on on your web site, then how will you get better online results?
Businesses have been looking for smart ways to track and understand what users are going to do in their internet sites since websites first appeared. From basic counters that track the number of visitors, to sophisticated and powerful analytical software like Google Analytics which can deliver an exceptional level of measurements.
Tracking user behaviour is important for the success of your business, not just because it enables you to understand what visitors are doing so you can improve your results, but testing also confirms that past user behaviour is the most reliable way to predict future behaviour. It’s a more reliable predictor in fact, than demographics.
Although being able to view statistical information like how many unique web users are visiting your web site, which pages they are arriving on and departing from, how long they are staying on your website for, which keywords are being searched for, page views, referring sites, etc …, is vitally useful, wouldn’t it be fantastic to track exactly what users are clicking on, where on your site they are navigating through, what links they are clicking on, which parts of the page they are pausing to read more about, and more?
Fortunately, heat map technology makes this easy. Website heatmaps have been used to analyze areas in a web site page that visitors scan most frequently. Web heatmaps are also often integrated with other forms of web analytics and session replay software.
If you use WordPress, then you can easily add heatmap tracking and session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that lets you record your website users’ entire journey and creates live heatmaps showing exactly where users click and where they are scrolling on your web site.
The HeatMapTracker application allows you to look over the shoulders of every person who comes to your site.
For more details, visit the software site here: Heat Map Tracker
Benefits
The better you know how your visitors engage with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your prospects from fully engaging with your website, such as unclear site navigation layouts, or disruptive ads. As the website owner, you can guide your site visitors to perform certain actions, such as sign up to a newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature which can show you what links on your page are being clicked, a heat map can show you any clicks that users make on your site, whether they are links or not. This is an important difference because if a heat map analysis reveals that visitors are clicking on an image that they imagine to be a link, but is actually not a link, you can easily fix this by adding a link to the image, or let your readers know that the image is not a hyperlink.
Heatmaps, therefore, are one of the most useful ways to test your site design, see how readable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor user behaviour on your site:
Observe Everything Visitors Are Doing On Your Site
Heat Map Tracker records every browsing movement on your web site, enabling you to observe all which buttons and links are being clicked, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The software is self-hosted, giving you no-limit session recording and playbacks.
Lifetime Upgrades And Enhancements
There is a one-off investment to purchase the script, after which you are then entitled to receive unlimited upgrades and future enhancements.
Some additional software benefits include the following:
- Improve Your Marketing: By looking over the shoulders of your visitors as they browse your web site, you can spot difficulties that prevent visitors from taking desired actions and optimize your site.
- Stop Guessing User Behaviour: The screen video playbacks of your users’ browser sessions let you understand exactly what happens on your website. Click overlays let you know exactly which elements users click on, where they are drawn to most on your site, how long they choose to stay on a specific area, how far they scroll down your pages and more! No more guessing or hoping … just pure evidence of what takes place when visitors explore your site.
- Increase Online Sales: HeatMap Tracker lets you increase visitor interaction with your business, which improves sales and conversion rates. There are a number of ways to achieve this and we list several of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker offers many features for WordPress users. Here are just a few of these:
- Quick and easy to install and implement. Be up and running in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors spend more time on and see how far down your product pages your visitors scroll as an average of how long your website and/or sales copy can keep them engaged. The software lets you study each and every visitor session to see how users are interacting with your site or particular pages on your web site.
- Unlimited visitor recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can record visitors on your pages for a day, a week or two, a month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats lets you see how many total visitors, tracked pages and all sessions HeatMapTracker has recorded for each project. You can easily view the top pages your readers are gravitating towards and how they interact with the content on each page, allowing you to invest more time on improving pages that your visitors care about. You can also see regional demographic data of your visitors and learn which part of the world they are coming from.
Additional features:
The chart below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials and feedback that users have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the ways you can use HeatMapTracker on your website to improve your results:
- Discover what works (i.e. where visitors click) and what’s not working (where visitors are not going to). For example, are people watching your videos? Are they clicking on graphic elements believing that these may be linking to another section?
- Get insights on how to refine your landing pages, sign-up forms, memberships, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Conducting “above the fold” testing to improve your website’s visitor impact, or maximize the impact of the landing page’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify if a page element could be inserted, redesigned, or removed.
- Create “before” and “after” case studies for web services.
- Compare whether users tend to click on images vs buttons versus text links, and how particular user segments engage within your web site.
- Investigate potential site security issues and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering robust products and product support. The product download area includes video instructions for installing and setting up the software.
Product License Cost
Heat Map Tracker is available in three separate editions:
- Basic (Single) License – Single license only. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Licensed for up to 10 domains. Price = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, browser replays, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web development agencies. Cost = $497.00 One-time.
Note: Current pricing for the Heat Map Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the product sells for the amounts shown above. This may not be the actual price charged by the product author when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Analytics services like Google Analytics provide very useful information on things such as the number of people landing on your website, how they are finding it and what they are doing during their visits. However, to really gain deeper insights into how your website and your content is helping your visitors to engage with your business online, then a heat map analytics tool can be a very practical way to do this.
We suggest buying a license of HeatMap Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, engagement and to get more online sales.
To learn more, check out the software here: Heat Map Tracker – Real-Time Click-Tracking & HeatMap Tracking Software
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