The ability to track the behavior of visitors and users on your site is absolutely vital to the success of your digital presence.
The adage ”you can’t manage what you don’t measure” is as important today as ever. If you don’t know what is happening when users arrive on your site, then how will you get better online results?
Businesses have been searching for ways to track and analyze what users are up to on their web pages since web sites first appeared. From basic tracking counters, to very sophisticated and powerful statistical tracking software like Google Analytics which track incredible key data.
Analyzing user behavior is important for the success of your web site, not just because it allows you to understand what visitors are doing so you can better your performance, but testing also confirms that previous user behaviour is the best indicator of future behaviour. It’s a better indicator, in fact, than user demographics.
Although being able to monitor statistical data such as how many web visitors are arriving on your website, which pages they are landing on and leaving from, how long they are staying on your site for, which terms people are searching for, page views, referring pages, etc …, is vitally important, wouldn’t it be excellent to track precisely what visitors are reading, where on your pages they are navigating through for the longest time periods, what hyperlinks they are clicking on, what parts of the page visitors are pausing to read more about, and so on?
Fortunately, heat map tracking technology makes this possible. Website heat maps have been used for displaying areas on a website page most frequently scanned by web visitors. Web heat maps can also be integrated with other forms of statistical software and session replay software.
If you own a WordPress website, then it’s easy to add heatmap tracking and recorded visitor session replays to your collection of essential site analysis tools with an easy-to-install and very inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software script that is compatible with WordPress (and other website programs) and that lets you visually track your site users’ complete journey and creates instant heat maps showing precisely where they are clicking and where they are scrolling on your web pages.
The HeatMapTracker software also lets you spy on every action your visitors make.
More info: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more information you have about how your visitors engage with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your readers from fully benefiting from your website, like unclear navigation elements, or disruptive banner ads. As a website owner, you can encourage your visitors to complete certain actions, such as joining a newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature that can show you what links on your web page users are clicking, a heatmap can also show you any clicks that visitors make on your page, whether these are actual links or not. This is a significant difference because if a heatmap analysis helps you discover that readers are clicking on an image that they suppose to be a link, but turns out not to be a link, you could easily edit this by linking the image to the page your readers are trying to get to, or make it absolutely clear to your readers that the image is just a visual element.
Heat maps, therefore, are one of the most useful ways to test your site design, measure how readable your content is and help to improve conversions.
Here are just some of the many benefits of using HeatMapTracker to track visitor behaviour on your site:
Monitor Everything Users Are Doing On Your Site
Heat Map Tracker captures every user browsing movement on your website, allowing you to capture all page clicks, eye-tracking and scrolls.
Full Control With No Limitations
The software is self-hosted, giving you unlimited session recording and pageviews.
Free Updates And Enhancements
There is a one-off investment to purchase the HeatMapTracker script, which entitles you to receive lifetime upgrades and all future enhancements.
Additional benefits of the HeatMap Tracker script include the following:
- Improve User Experience: By seeing how visitors experience your site, you can identify issues preventing visitors from progressing to the end of your sales funnel and optimize your site.
- No More Guessing Visitor Behaviour: The screen video playbacks of your users’ sessions allow you to know exactly what takes place on your site. Heatmaps let you see exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they browse on a specific section, how far and quickly they navigate down your site and more! No more guessing or assuming wrongly … just factual data of what goes on when users land on your web site.
- Increase Online Sales: Heat Map Tracker helps you improve user engagement with your business, which increases your online sales and conversion rates. There are a number of ways to do this and we present some of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker includes many great features for website owners. Here are just a few of these:
- Fast and simple to install and implement. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors eyes are drawn to and see how far down your sales or product pages your visitors scroll as a measure of the length of time your web copy can keep them engaged. The software lets you analyze each and every user experience to help you understand how they interact with your site or particular pages on your website.
- Unlimited session recording and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMap Tracker you can measure visitors on your pages for a day, a week or two, 1 month, etc.
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all recorded visitor sessions HeatMapTracker has recorded for all projects. You can easily view the top pages your readers are gravitating towards and how they interact with the content on each page, allowing you to invest more time on improving content that your visitors care about. You can also see regional demographics of all visitors and learn which part of the world they are coming from.
Additional software features:
The table below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are just a few of the testimonials and feedback plugin customers have submitted for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your site to improve your results:
- Understand what works (i.e. where people click) and what doesn’t work (where users aren’t going to). For example, are people watching your videos? Are they clicking on graphic elements thinking that they may be links to another location?
- Get practical information on ways to improve your landing pages, signup forms, subscriptions, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Performing “above the fold” experiments to improve your site’s visitor impact, or optimize the impact of your website’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if an element on the page should be inserted, redesigned, or deleted.
- Produce “before” and “after” case studies for digital marketing services.
- Compare if visitors tend to click on images vs buttons versus text links, and how particular user segments interact with your website.
- Diagnose confirmed site security problems or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a highly recognized online marketer with a solid reputation for providing robust products and customer support. The members area contains video tutorials for installing and setting up the software.
Product Licensing Price
HeatMapTracker comes in 3 different versions:
- Basic License – Single domain only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to 10 sites. Price = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser session recording, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital agencies. Cost = $497.00 One-time.
Please Note: Pricing details of the product depends on whether there are any promotions or limited-time special offers. The above reflects the current pricing when this review was written. This may not be the actual pricing set by the plugin author when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services like Google Analytics provide great metrics on things such as the number of people coming to your website, how they find it and what they are doing whilst visiting your web site. However, if you want to really gain deep knowledge into how your website and its content is being used by your visitors to connect with your business online, then a heatmap analytics application can be a great way to do this.
We suggest buying a copy of Heat Map Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your user-experience, visitor engagement and to make more sales.
For more information, visit the software website: HeatMapTracker – Real-Time ClickTracking And Heat Map Tracking Software
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