The ability to track, monitor and view the behavior of visitors and users on your website is very important to the success of your business online.
The business saying ”you can’t manage what you don’t measure” is as important in the digital age as ever. If you don’t know what is happening when users arrive on your web site, how would you know what needs to be improved?
Website users have looked for smart methods to track and understand what is happening since websites first appeared. From basic tracking counters, to very powerful statistical tracking tools like Google Analytics which record very rich data.
Analyzing user behaviour is vitally important for a successful digital business, not only because it enables you to understand what visitors are doing so you can better your performance, but research also proves that past consumer behaviour is the best way to predict future behaviour. It’s an even more more reliable indicator in fact, than knowing consumer demographics.
While being able to monitor statistical data such as the number of unique web visitors are landing on your website, what pages they are landing on and leaving from, how long they are staying on your website for, what terms people are searching for, page views, referring web sites, etc …, is extremely useful, wouldn’t it also be great to be able to view exactly what users are clicking on, where on your site they are visiting the longest time on, what links they are clicking on, which parts of your page they are most intrigued about, and more?
Fortunately, heat map technology makes this easy. Website heat maps are used to analyze areas in a website page that visitors scan most frequently. Web heatmaps are also often used alongside other forms of web analytics and session replay software.
If you use WordPress, then you can easily add heat map tracking and recorded user session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software application that works with WordPress and that lets you visually track your website visitors’ every movement and generates live heatmaps that show precisely where users are clicking and where they are scrolling throughout your web site.
The HeatMapTracker analytics tool enables you to see your website from your visitor’s unique point of view.
Learn more about the software here: Heat Map Tracker
Benefits
The more you know how your visitors interact with your site, the more you can improve your site’s user experience. Imagine knowing the exact challenges that have been preventing your readers from fully benefiting from your site, such as confusing site navigation layouts, or disruptive adverts. As a website owner, you can help your site visitors to perform certain actions, such as joining your newsletter or click on specific links.
While Google Analytics has an overlay feature that can show you what links on your page are being clicked, a heat map will also show you any clicks that users are making on your site, regardless of whether these are actual links or not. This is an important benefit because if a heat map report helps you discover that users are clicking on an image that they imagine to be a link, but is actually not a link, you could easily fix this by linking the image to the destination URL your readers are trying to get to, or make it absolutely clear to your readers that the image is just a graphic.
In short, heat maps are one of the best ways to test your site design, measure how readable your site is and improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to monitor user behaviour on your web site:
Record Everything Users Are Doing On Your Site
The script creates a screen video of every browsing movement on your site, enabling you to observe all which buttons and links are being clicked, eye-tracking and page scrolling.
Full Control Without Restrictions
The script allows you to self-host the technology, giving you no limits on session recording and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time investment to buy the HeatMapTracker software, after which you are then entitled to receive lifetime upgrades and future enhancements.
Additional benefits of the HeatMapTracker application include:
- Improve User Experience: By looking over the shoulders of your visitors as they use your web pages, you can identify problem areas that prevent visitors from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing Visitor Behavior: The video recordings of your users’ browser sessions let you see exactly what happens on your site. Overlays let you see exactly which elements visitors click on, which areas they are drawn to most on your site, how long they stay on a particular area, how quickly they travel down your pages and more! No more guesses or making wrong assumptions … just factual intel of what takes place when people come to your web pages.
- Increase Visitor Engagement: Heat Map Tracker lets you improve user interaction with your site, which improves online sales and conversions. There are many ways to do this and we’ll present several of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker includes many features for website owners. Here are just some of these:
- Fast and simple to install and set up. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your content visitors spend more time view and monitor how far down the page your visitors scroll down to as an average of how long your site or content can keep them engaged. HeatMapTracker lets you review and analyze each and every user action to see how they interact with your website or certain pages on the web site.
- Unlimited visitor recording and playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMapTracker you can spy on visitor sessions on your pages for one day, one week, a month, or even more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can easily see which pages your readers are moving towards and how they interact with the content on each page, allowing you to spend more time on improving pages that your visitors care about. You can also view regional demographic data of your visitors and learn where they are visiting from.
Additional features:
The image below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are just a few of the testimonials that customers have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:
- Learn what’s working (i.e. where visitors click) and what’s not working (where people are not clicking). For example, are users engaging with your videos? Are they clicking on images assuming that these may link to another destination?
- Get ideas on how to improve your landing pages, sign-up forms, checkout processes, navigation, etc.
- Get actionable data on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- conduct “above the fold” testing to improve your site’s visitor impact, or maximize the impact of the home page’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether any new content could be added, changed, or deleted.
- Produce “before” and “after” case studies for digital marketing services.
- Test if visitors prefer to click images versus buttons versus text links, and how specific user segments engage with your website.
- Review potential website security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for providing robust products and product support. The member download area includes video tutorials for installing and setting up the software.
Product Licensing Cost
HeatMap Tracker is available in 3 editions:
- Basic (Single) License – Single domain only. Cost = $197.00 One-time.
- Professional (Multiple) License – Installs on up to 10 domains. Price = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the other editions (click-tracking, heat maps, browser replays, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for digital marketing service providers. Price = $497.00 One-time.
Please Note: The cost of purchasing the product depends on whether there are any promotions or limited-time specials being offered. Currently, the product retails for the prices shown above. This may or may not be the actual price charged by the software author when you visit the site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services like Google Analytics can give you some important data on things such as the number of people landing on your website, how they find it and what they do whilst visiting your website. However, if you want to really gain an insight into how your site and your content is being used by your visitors to engage with your digital presence, then a heat map analytics software tool can be a very practical way to do this.
We recommend that you consider buying a license of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, engagement and for increasing your online sales.
For complete details, check out the software here: HeatMapTracker – Live ClickTracking & Heat Map Tracking Plugin
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