Being able to understand visitor behavior is absolutely important to the success of your business online.
The old adage “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is happening when visitors arrive on your web pages, how can you know what areas need improving?
People have been searching for useful methods to track and understand user behaviour since websites first appeared. From basic tracking counters, to very sophisticated analytical software like Google Analytics that record incredible key data.
Tracking visitor behavior is very important for a successful web site, not just because it enables you to understand what visitors are doing so you can improve your results, but it’s also been shown that previous user behavior is the best predictor of future behavior. It’s a more reliable indicator in fact, than knowing demographics.
Although the ability to track valuable metrics such as how many web visitors are arriving on your site, which pages they are entering and exiting, how long they are staying on your site for, what keywords people are searching for, average page views, referring websites, and so on, is extremely useful, wouldn’t it also be fantastic to know exactly what users are reading, where on your site they are visiting the longest time on, which hyperlinks they are clicking on, what areas of your site visitors are mostly interested in, and so on?
Fortunately, heat map technology makes this possible. Website heatmaps are used to locate areas of a web page most frequently scanned by web visitors. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay software technologies.
If you own a WordPress site, then it’s easy to add heat map tracking with recorded session replays to your business tool box using an easy-to-install and quite inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software application that works with WordPress and that visually tracks your site users’ movements and generates live heatmaps that show precisely where users click and where they are scrolling on your web site.
HeatMapTracker software allows you to see your site from your visitor’s unique point of view.
Learn more about the software here: HeatMapTracker
Benefits
The more you know how your users are interacting with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your site visitors from fully accessing your site, like unclear site navigation layouts, or disruptive adverts. As the website owner, you can encourage your readers to perform certain actions, such as signing up to a newsletter or clicking on specific links.
Although Google Analytics has its overlay feature that can show you what links on a web page users are clicking, a heat map will also show you any clicks that visitors are making on your site, whether these are links or not. This is a significant benefit because if a heatmap analysis reveals that visitors are clicking on an image that they suppose to be a link, but turns out not to be a link, you would be able to easily change this by adding a link to the image, or let your readers know that the image is not linked.
Heat maps, therefore, are one of the most useful methods to test the design of your site, see how navigatable your content is and help to improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to monitor user behaviour on your web site:
See Everything Visitors Do On Your Website
The software captures every user browsing movement on your website, allowing you to monitor all links and buttons clicked, eye-tracking and page scrolling movement.
Complete Control Without Limitations
The script is self-hosted, giving you unrestricted recordings and playbacks.
Free Upgrades & Enhancements
There is a one-time investment to buy the HeatMapTracker script, after which you are then entitled to receive unlimited upgrades and enhancements for free.
Additional benefits of the HeatMap Tracker software include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your website, you can uncover problem areas that prevent users from progressing to the end of your sales funnel and reach your site benchmarks.
- No More Guessing Visitor Behaviour: The screen video playbacks of your users’ browser sessions allow you to understand precisely what happens on your web site. Screen overlays let you know exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they hover in a specific area, how fast they travel down your site and more! No more guesses or making wrong assumptions … just pure metrics of what takes place when people visit your web site.
- Increase Website Sales: HeatMapTracker helps you increase user interaction with your site, which increases online sales and conversion rates. There are a number of ways to achieve this and we present a few of these in the “Tips” section further below.
Features
HeatMapTracker provides many unique features for website owners. Here are just some of these:
- Quick and simple to install and set up. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors look at and observe how far down the page your visitors scroll down to as a measure of the length of time your content can keep them interested. HeatMapTracker lets you analyze every single user action to help you learn how they interact with your website or certain pages on your website.
- Unlimited session recording and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can spy on users on your web pages for a day, a couple of weeks, a month, or more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view total visitors, tracked pages and total recorded user sessions HeatMapTracker has recorded for all projects. You can quickly see which pages your readers are moving towards and how they interact with each page’s content, allowing you to spend more time on pages that your readers are more interested in. You can also review regional demographic data of your visitors and discover which part of the world they are visiting from.
Additional software features:
The chart below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are just some testimonials that plugin customers have submitted regarding the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your results:
- Discover what’s working (i.e. where people click) and what’s not working (where visitors are not going to). For example, are people watching your videos? Are they clicking on images believing that these may be linking to somewhere else?
- Get ideas on how to optimize your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get practical data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Perform “above the fold” experimentation to improve your website’s “first impression”, or maximize the impact of the website’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify whether a section of the content should be inserted, changed, or deleted.
- Create “before” and “after” case studies for web services.
- Analyze whether visitors tend to click on images vs buttons vs text links, and how specific user segments interact within your site.
- Investigate confirmed website security exploits and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering exceptional products and support. The member download area includes video tutorials for installing and setting up the software.
Product License Pricing
Heat Map Tracker comes in 3 different editions:
- Basic (Single) License – Use on 1 website. Price = $197.00 One-time.
- Professional License – Use on up to 10 websites. Price = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser recording, unlimited recording / page views, free updates and enhancements and professional support), the Agency edition allows you to install the plugin on as many sites as you want, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web service providers. Cost = $497.00 Single Payment.
Please Note: Pricing for the HeatMapTracker software depends on whether there are any promotions or limited-time specials being offered. When we last checked, the plugin is being retailed for the pricing shown above. This may not be the actual pricing charged by the product author when you visit the plugin website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services such as Google Analytics can provide you with important information on things such as how many people are visiting your website, how they find it and what they are doing whilst on your site. However, if you want to truly gain a deep understanding into how your web site and its content is being used by your visitors to engage with your digital presence, then a heatmap analytics software tool can be a very practical way to do this.
We suggest purchasing a license of HeatMap Tracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and for generating more sales.
For more information, visit the software website here: HeatMap Tracker – Real-Time ClickTracking & HeatMap Tracking Software
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