Being able to track visitor behavior is absolutely vital to the success of your business online.
The old adage ”you can’t manage what you can’t measure” is as true today as it has ever been. If you don’t know what is happening when visitors arrive on your site, then how would you know what aspects of your web site need to be improved?
Businesses have looked for ways to track and understand what users are going to do in their sites since web sites first appeared. From simple counters that track visitor numbers, to very sophisticated and powerful statistical tracking tools like Google Analytics and other applications that can provide granular key measurements.
Learning about user behaviour is important for the success of your digital business, not only because it allows you to understand what visitors are doing so you can better your performance, but research also shows that previous visitor behavior is the best indicator of future behavior. It’s an even more more reliable predictor in fact, than demographics.
While the ability to track statistical data such as how many unique web visitors are visiting your website, what pages they are coming and leaving from, how long they are remaining on your site for, what keywords people are searching for, page views, referring sites, and so on, is highly useful, wouldn’t it be great to be able to track precisely what users are clicking on, where on your site they are staying the longest for, which hyperlinks they are clicking on, which parts of your content they are most intrigued about, and more?
Fortunately, heat map technology makes this possible. Web heatmaps are used to pinpoint areas of a web site page that online visitors scan most frequently. Web heat maps can also be used alongside other forms of web analytic software and session replay tools.
If you use WordPress, then you can easily add heat map tracking with recorded session replays to your arsenal of key online analysis tools with a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other applications) and that lets you visually track your web site users’ movements and creates instant heatmaps showing where they are clicking and where they scroll throughout your website.
The HeatMapTracker analytics tool enables you to see your website from your visitor’s unique perspective.
Go here to learn more: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more information you have about how your visitors are interacting with your content, the more you can improve your website’s user experience. Imagine knowing the specific barriers that have been preventing your prospects from fully accessing your site, like confusing navigation layouts, or distracting design elements. As the site owner, you can encourage your users to complete certain actions, such as opt into a newsletter or click on certain links.
Although Google Analytics has its overlay feature which can show you which links on your page are being clicked, a heat map will also reveal any clicks that visitors are making on your page, whether they are links or not. This is a significant difference because if a heat map report reveals that users are clicking on an image which they think is a link, but turns out not to be a hyperlinked image, you could easily fix this by linking the image to the destination URL your visitors are trying to get to, or let your visitors know that the image is not linked.
Heat maps, therefore, are one of the most useful ways to test the design of your website, see how navigatable your site is and improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to monitor visitor behavior on your website:
Observe Everything Visitors Do On Your Web Site
Heat Map Tracker creates a video of every browsing session on your web site, enabling you to see all clicks, eye-tracking and page scrolling movement.
Full Control Without Limitations
The application allows you to self-host the technology, giving you no restrictions on recordings and pageviews.
Unlimited Updates And Enhancements
There is a one-off investment to own the HeatMapTracker software, after which you are then entitled to receive unlimited updates and enhancements.
Some additional benefits of the Heat Map Tracker script include the following:
- Improve Site Usability: By seeing how visitors use your website, you can discover difficulties that prevent visitors from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing Visitor Behavior: The video playbacks of your visitors’ sessions let you see exactly what takes place on your web site. Click overlays let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they stay in a specific spot, how far they travel down your content and more! No more guesses or making wrong assumptions … just pure metrics of what happens when visitors move around your web pages.
- Increase User Engagement: Heat Map Tracker helps you increase user interaction with your site, which improves online sales and conversions. There are a number of ways to achieve this and we list a few of these in the “Tips” section further below.
Features
HeatMapTracker offers many features for web site owners. Here are just some of these:
- Fast and simple to install and set up. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors look at and observe how far down the page your users scroll down to as an indicator of the length of time your sales message can retain their attention. The software lets you review and analyze each and every visitor experience to see how users are interacting with your site or specific pages on the website.
- Unlimited visitor screen captures and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can measure user sessions on your pages for a few days, a few weeks, a month, or even more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view total visitors, tracked pages and all recorded sessions Heat Map Tracker has recorded for each project. You can easily see which pages your users are moving towards and how they are interacting with the content on each page, allowing you to spend more time on the content that your visitors are more interested in. You can also see regional location data of all visitors and learn which part of the world they are visiting from.
Additional software features:
The table below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials and feedback customers have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your web site to improve your results:
- Understand what works (i.e. where people are clicking) and what doesn’t work (where people are not going to). For example, are visitors engaging with your videos? Are they clicking on graphic elements believing that they link to somewhere else?
- Get insights on ways to improve your landing pages, sign up forms, shopping cart, screen resolution, etc.
- Get actionable data on ways to create A/B split testing to improve conversions
- Get practical data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- conduct “above the fold” experiments to improve your website’s visitor impact, or optimize the impact of your website’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify if a content section should be included, edited, or taken out.
- Produce “before” and “after” case studies for digital marketing services.
- Test if visitors tend to click images vs buttons versus text links, and how particular user segments interact with your web site.
- Review confirmed website security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a highly recognized internet marketer with a solid reputation for delivering reliable products and product support. The member download area contains video tutorials for installing and configuring the software.
Software Cost
Heat Map Tracker is available in three different editions:
- Basic License – Single use only. Price = $197.00 One-time.
- Professional License – Licensed for up to 10 websites. Price = $297.00 One-time.
- White Label License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser session recording, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency edition lets you install the software on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web development service providers. Price = $497.00 Single Payment.
Note: The price of HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the price when this review was published. This may or may not be the actual pricing set by the plugin author when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Analytics services like Google Analytics can provide useful metrics on things such as the number of people finding your pages, how they found it and what they do during their visits. However, if you want to truly gain a deep understanding into how your site and its content is helping your visitors to interact with your business online, then a heatmap analytics service can be extremely useful.
We recommend that you consider buying a license of Heat Map Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and to make more online sales.
For full details, visit the software website: Heat Map Tracker – Live ClickTracking & Heat Map Tracker
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