Being able to track and see the behavior of visitors and users on your web site is most important to the success of your digital presence.
The old business adage “if you can’t measure it, you can’t manage it” is as true in the digital age as ever. If you don’t know what is happening on your web site, how will you know what needs to be improved?
Businesses have been searching for ways to track and understand what is happening since websites first appeared. From simple tracking counters, to very powerful analytical software like Google Analytics and other applications that can track an exceptional amount of data.
Understanding visitor behaviour is vitally important for a successful business, not just because it enables you to understand what visitors are doing so you can better your results, but research also shows that previous visitor behavior is the most reliable way to predict future behavior. It’s a better predictor, in fact, than consumer demographics.
Although the ability to monitor valuable metrics such as the number of unique visitors are arriving on your site, which pages they are coming and leaving from, how long they are remaining on your website for, keywords searched, unique page views, referring websites, etc …, is highly important, wouldn’t it be excellent to know exactly what users are clicking on, where on your pages they are staying the longest period on, what links they are clicking on, which areas of your content they are most interested in, and more?
Fortunately, heat map tracking technology makes this possible. Website heat maps can be used to monitor areas in a web page most frequently scanned by visitors. Web heatmaps can also be integrated with other forms of web analytic software and session replay software technologies.
If you own a WordPress-powered website, then you can easily add heatmap tracking and session replays to your business tool box using a simple to use and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software application that works with WordPress (and other web applications) and that visually records your web site users’ movements and generates instant heat maps showing exactly where users are clicking and where they are scrolling on your web pages.
HeatMapTracker analytics tool also allows you to look over the shoulders of everyone who visits your site.
Go here to learn more: HeatMapTracker
Benefits Of Using HeatMap Tracker
The more accurately you know how your readers interact with your web pages, the more you can improve your website’s user experience. Imagine knowing the specific issues that are preventing your site visitors from fully benefiting from your website, like confusing navigation elements, or disruptive banner ads. As a website owner, you can guide your visitors to perform certain actions, such as sign up to a newsletter or clicking on specific links or buttons.
While Google Analytics has an overlay feature which can give you an idea of what links on your page are being clicked, a heat map will also show you any clicks that users make on your site, regardless of whether these are actual links or not. This is important because if a heatmap analysis reveals that visitors are clicking on an image that they suppose to be a link, but is actually not a link, you can quickly repair this by linking the image to the destination your visitors are trying to get to, or make it clear to your visitors that the image is just a visual element.
In short, heatmaps can be one of the best methods to test your site design, measure how readable your content is and improve conversions.
Here are just some of the benefits of using HeatMap Tracker to monitor visitor behavior on your site:
Observe Everything Users Do On Your Web Pages
The application records every user browsing movement on your site, enabling you to see all page clicks, eye-tracking and scrolls.
Complete Control Without Restrictions
The application is hosted on your own server, giving you unlimited user recordings and playbacks.
Free Upgrades & Enhancements
There is a one-time investment to buy the software, which then entitles you to receive lifetime upgrades and enhancements.
Some additional benefits of the HeatMap Tracker script include the following:
- Improve Site Usability: By seeing how visitors experience your web pages, you can spot issues preventing visitors from taking desired actions and improve your sales process.
- No More Guessing User Behaviour: The screen video playbacks of your users’ browser sessions show you exactly what happens on your web site. Screen overlays let you know exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they choose to stay in a particular area, how fast they travel down your pages and more! No more guessing or assuming wrongly … just pure evidence of what takes place when visitors visit your site.
- Increase Website Sales: HeatMap Tracker helps you increase visitor interaction with your business, which improves online sales and conversion rates. There are many ways to do this and we list several of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker provides many features for web site owners. Here are just some of these:
- Fast and simple to install and configure. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors look at and see how far down your page your users scroll down to as an indicator of how long your site or content can keep them interested. Heat Map Tracker lets you analyze every single visitor session to see how they interact with your site or certain pages on the web site.
- Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can capture users on your web pages for a few days, one week, 1 month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see how many total visitors, tracked pages and total sessions HeatMapTracker has recorded for each project. You can quickly view the top pages your users are moving towards and how they are interacting with each page’s content, allowing you to spend more time on the content that your users are more interested in. You can also review regional demographics of your visitors and discover where they are visiting from.
Additional features:
The image below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials and feedback that plugin users have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your site to improve your results:
- Understand what’s working (i.e. where users are clicking) and what doesn’t work (where users aren’t clicking). For example, are users engaging with your videos? Are they clicking on images thinking that these lead to another area of your site?
- Get insights on how to optimize your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Creating “above the fold” tests to improve your site’s visitor impact, or optimize the impact of your landing page’s real estate elements on your visitors, such as banners, navigational links, buttons, headlines, etc…
- Identify whether an element on your page needs to be added, redesigned, or deleted.
- Produce “before” and “after” comparison reports for web-related services.
- Compare whether users prefer to click on images versus buttons vs text links, and how specific user segments engage with your website.
- Troubleshoot confirmed website security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized internet marketer with a solid reputation for delivering exceptional products and product support. The members area contains video tutorials for installing and setting up the software.
Product Pricing
HeatMap Tracker comes in three editions:
- Basic (Single) License – Installs on 1 website. Cost = $197.00 Single Payment.
- Professional License – Installs on up to ten domains. Cost = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser recording, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency edition lets you install the software on as many sites as you want, create client accounts, and set up automated PayPal client invoicing, making it an ideal solutions for web development agencies. Cost = $497.00 Single Payment.
Please Note: Current pricing for the Heat Map Tracker software depends on whether there are any promotions or limited-time special offers. Presently, the software is selling for the prices shown above. This may or may not be the actual pricing charged by the plugin author when you visit the plugin site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services such as Google Analytics provide useful information on things such as the number of people coming to your site, how they find it and what they are doing whilst visiting your website. However, if you want to really gain an insight into how your website and its content is being used by your visitors to connect with your digital presence, then a heat map analytics software tool can be very practical.
We recommend that you consider buying a copy of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to get more sales of your products or services.
For more information, visit the software website here: Heat Map Tracker – Live ClickTracking & HeatMap Tracker
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