The ability to understand visitor behavior is very important to the success of your business online.
The business saying ”you can’t manage what you can’t measure” is as true in the digital economy as it has ever been. If you don’t know what is happening when users arrive on your site, how would you get better online results?
People have been searching for practical ways to track and analyze visitor behaviour since websites first appeared. From simple tracking counters, to sophisticated and powerful statistical tracking software like Google Analytics and other applications which can record very rich metrics.
Understanding user behavior is very important for the success of your digital marketing and content strategy, not just because it enables you to understand what visitors are doing so you can better your performance, but testing also shows that past visitor behavior is the most reliable predictor of future behavior. It’s a better predictor, in fact, than demographics.
Although being able to see statistical data like the number of unique visitors are coming to your site, which pages they are landing on and leaving from, how long they are remaining on your site for, keywords searched, page views, referring websites, and so on, is highly useful, wouldn’t it be fantastic to know precisely what users are doing, where on your site they are navigating around in, which links they are clicking on, which areas of your page visitors are reading, and so on?
Fortunately, heat map technology makes this easy and possible. Web heatmaps have been used to help locate areas in a web site page that online visitors scan most frequently. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay software.
If you own a WordPress-powered web site, then you can easily add heatmap tracking with session replays to your collection of key website analysis tools using a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other website programs) and that lets you track your website visitors’ complete journey and creates live heatmaps that show precisely where users are clicking and where they scroll throughout your web site.
HeatMapTracker application also allows you to see your website from your visitor’s perspective.
For more details, visit the script site here: HeatMap Tracker
Benefits
The more you know how your users interact with your content, the more you can improve your site’s user experience. Imagine knowing the specific barriers that have been preventing your visitors from fully benefiting from your website, such as confusing navigation layouts, or disruptive adverts. As a website owner, you can help your users to complete certain actions, such as signing up to a newsletter or clicking on certain links or buttons.
Although Google Analytics has its overlay feature that can give you an idea of what links on a web page are being clicked, a heat map can reveal any clicks that users make on your site, regardless of whether they are links or not. This is an important benefit because if a heat map analysis reveals that users are clicking on an image which they think is a link, but is actually not a hyperlinked image, you can easily fix this by linking the image to the destination URL your users are trying to get to, or make it absolutely clear to your users that the image is just a graphic.
Heat maps, therefore, are one of the best methods to test your site design, measure how navigatable your site is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor user behavior on your website:
Record Everything Users Are Doing On Your Web Pages
HeatMap Tracker lets you record every visitor session on your web site, allowing you to observe all which page elements are being clicked, eye-tracking and page scrolls.
Complete Control Without Limitations
The software is self-hosted, giving you unlimited recordings and pageviews.
Unlimited Upgrades & Enhancements
There is a one-time cost to own the script, after which you are then entitled to receive lifetime updates and enhancements.
Some additional script benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they use your website, you can discover challenges that prevent visitors from taking desired actions and correct these.
- Stop Guessing About User Behavior: The screen video recordings of your users’ browser sessions let you understand precisely what is taking place on your website. Heat Maps let you know exactly which elements users click on, which areas they are drawn to most on your website, how long they browse on a specific spot, how quickly they travel down your content and more! No more guesses or hoping … just pure information of what takes place when people visit your web site.
- Increase Visitor Engagement: Heat Map Tracker lets you increase user interaction with your business, which improves online sales and conversion rates. There are a number of ways to do this and we list a few of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker includes many great features for WordPress users. Here are just a few of these:
- Fast and simple to install and configure. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your site visitors look at and measure how far down your page your visitors read down to as a measure of the length of time your web copy can keep them interested. HeatMapTracker lets you analyze every single user session to help you learn how users interact with your site or particular pages on the website.
- Unlimited visitor recording and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMap Tracker you can record visitors on your pages for a few days, a week, a month, or more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and total sessions the heat map analytics software has recorded for all projects. You can quickly view which pages your visitors are moving towards and how they interact with each page’s content, allowing you to invest more time on the content that your users care about. You can also see regional demographics of all visitors and discover where they are visiting from.
Additional features:
The image below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are just some testimonials and comments that plugin customers have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your business:
- Discover what’s working (i.e. where visitors are clicking) and what’s not working (where visitors aren’t going to). For example, are users watching your videos? Are they clicking on images thinking that these lead to another location?
- Get ideas on how to optimize your landing pages, sign-up forms, shopping cart, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Create “above the fold” experimentation to improve your landing page’s visitor impact, or optimize the impact of the home page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether a section of your content could be included, rearranged, or taken out.
- Produce “before” and “after” case studies for web services.
- Compare if users prefer to click on images versus buttons vs text links, and how specific user segments interact with your website.
- Review potential website security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering exceptional products and product support. The member download area contains video tutorials for installing and setting up the software.
Product Cost
Heat Map Tracker is available in 3 different editions:
- Basic (Single) License – Single use only. Cost = $197.00 One-time.
- Professional License – Licensed for up to ten sites. Price = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heat maps, browser session recording, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency edition allows you to install the plugin on as many sites as you like, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for digital marketing service providers. Price = $497.00 Single Payment.
Please Note: The cost to purchase the product can vary, depending on whether there are any promotions or limited-time special offers. Currently, the plugin retails for the amounts shown above. This may or may not be the actual pricing set by the product seller when you visit the product site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services such as Google Analytics can give you some good metrics on things such as how many people are finding your website, how they find it and what they do during their visits. However, if you want to really gain an understanding into how your site and your content is helping your visitors to connect with your business online, then a heat map analytics software application can be very useful.
We recommend that you consider getting a license of HeatMap Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to generate more sales of your products or services.
For full details, visit the software website: HeatMapTracker – Live Click-Tracking & Heat Map Tracking Plugin
***
