Being able to track and see visitor behavior is very important to the success of your digital business.
The business adage “if you can’t measure it, you can’t manage it” is as true today as ever. If you don’t know what is happening on your web pages, then how would you know what aspects of your web site can be improved?
People have looked for smart methods to track and analyze what is happening since web sites were first invented. From simple counters that track visitor numbers, to very powerful analytical software like Google Analytics and other applications which can provide detailed data.
Understanding user behaviour is vitally important for a successful web site, not only because it enables you to understand what visitors are doing so you can better your results, but it’s also been proven that past user behavior is the best way to predict future behaviour. Better, in fact, than knowing demographics.
Although being able to analyze statistical information such as the number of unique web visitors are landing on your web site, which pages they are landing on and leaving from, how long they are remaining on your website for, keyword searches, page views, referring pages, etc …, is extremely useful, wouldn’t it also be great to be able to know precisely what visitors are clicking on, where they are navigating through, what hyperlinks they are clicking on, what parts of your content they are mostly interested in, and more?
Fortunately, heatmap tracking technology makes this easy. Web heat maps have been used to display areas in a website page most frequently scanned by web visitors. Web heatmaps can also be integrated with other forms of web analytic software and session replay software technologies.
If you use WordPress, then you can easily add heat map tracking with recorded session replays to your business tool box using a simple to use and very inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software application that works with WordPress (and other programs) and that lets you visually track your website users’ every movement and generates live heat maps showing where users are clicking and where they are scrolling on your web pages.
HeatMapTracker software lets you look over the shoulders of everyone who visits your web site.
For more details, visit the software site here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The better you know how your users are interacting with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your readers from fully accessing your site, like unclear site navigation elements, or disruptive adverts. As a website owner, you can help your readers to perform certain actions, such as opting into your newsletter or click on specific links.
While Google Analytics has its overlay feature which can show you what links on a page visitors are clicking, a heat map will also display any clicks that users make on your page, regardless of whether these are actual links or not. This is an important benefit because if a heatmap report helps you discover that users are clicking on a graphic element that they think is a link, but is actually not a hyperlinked image, you can quickly repair this by adding a link to the image, or let your readers know that the image is not linked.
Heat maps, therefore, can be one of the most useful methods to test your site design, assess how readable your content is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track user behavior on your website:
Observe Everything Users Are Doing On Your Web Site
HeatMapTracker captures every visitor session on your web site, enabling you to monitor all which links and buttons are being clicked, eye-tracking and page scrolling movement.
Complete Control Without Limitations
The script allows you to self-host the technology, giving you no restrictions on recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time investment to buy the application, after which you are then entitled to receive unlimited application upgrades and added features for life.
Additional script benefits include the following:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they navigate your site, you can discover challenges preventing visitors from progressing to the end of your sales funnel and correct these.
- No More Guessing Visitor Behavior: The video recordings of your visitors’ sessions allow you to know precisely what is happening on your site. Heat Maps let you know exactly which elements visitors click on, where they are drawn to most on your site, how long they choose to stay in a specific section, how far they navigate down your pages and more! No more guessing or hoping … just accurate data of what happens when users explore your web site.
- Increase Online Sales: Heat Map Tracker lets you improve visitor engagement with your business, which increases sales and conversion rates. There are many ways to do this and we’ll go over a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker includes many unique features for web site owners. Here are just a few of these:
- Quick and easy to install and set up. Goes to work in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors look at and measure how far down the page your users read down to as an average of the length of time your website and/or sales copy can keep them interested. The software lets you analyze each and every user action to see how they are interacting with your website or certain pages on your website.
- Unlimited visitor recording and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can record user sessions on your web pages for 1 day, a couple of weeks, 1 month, etc.
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and total recorded sessions HeatMapTracker has recorded for each project. You can quickly view the top pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on improving content that your visitors care about. You can also analyze regional location data of your visitors and learn where they are coming from.
Additional software features:
The image below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials customers have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Discover what’s working (i.e. where users click) and what’s not working (where users aren’t clicking). For example, are people watching your videos? Are they clicking on graphic elements thinking that they may be links to another location?
- Get actionable data on how to improve your landing pages, signup forms, shopping cart, navigation, etc.
- Get insights on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Conducting “above the fold” experiments to improve your home page’s visitor impact, or maximize the impact of your home page’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify whether a page element needs to be added, redesigned, or removed.
- Create “before” and “after” comparison reports for digital marketing services.
- Compare whether visitors tend to click images versus buttons versus text links, and how specific user segments interact within your website.
- Diagnose confirmed site security and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for providing reliable product quality and support. The product download area contains video instructions for installing and setting up the software.
Software Cost
HeatMap Tracker comes in 3 separate editions:
- Basic License – Installs on one domain. Price = $197.00 Single Payment.
- Professional License – Use on up to 10 sites. Cost = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the other licenses (click-tracking, heat maps, session replays, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition lets you install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web service providers. Price = $497.00 One-time.
Note: The cost to purchase HeatMapTracker depends on whether there are any promotions or limited-time special offers. Presently, the plugin sells for the prices shown above. This may or may not be the actual pricing set by the plugin author when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services like Google Analytics provide good data on things such as how many people are arriving on your website, how they are finding it and what they do whilst visiting your web site. However, to really gain deeper insights into how your web site and its content is being used by your visitors to connect with your business online, then a heat map analytics application can be a very practical way to do this.
We suggest purchasing a license of HeatMapTracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and to make more sales of your products or services.
For more information, check out the software here: HeatMap Tracker – Real-Time ClickTracking And Heat Map Tracker
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