Being able to track and monitor visitor behavior is absolutely vital to the success of your business online.
The business management adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as it has ever been. If you don’t know what is going on on your web pages, how can you improve your online results?
Website users have looked for ways to track and understand visitor behavior since websites first appeared. From simple tracking counters, to sophisticated statistical tracking tools like Google Analytics and other applications that can track and display granular key metrics.
Learning about visitor behaviour is very important for the success of your marketing strategy, not just because it enables you to understand what visitors are doing so you can better your results, but research also proves that previous visitor behaviour is the best predictor of future behavior. More reliable, in fact, than consumer demographics.
While the ability to view valuable reports like how many web visitors are coming to your web site, what pages they are entering and exiting, how long they are staying on your website for, what keywords are being searched for, page views, referring web sites, and so on, is highly useful, wouldn’t it also be useful to track precisely what users are clicking on, where on your site they are navigating around in, which links they are clicking on, which parts of your page visitors are mostly intrigued about, and more?
Fortunately, heat map tracking technology makes this easy. Website heatmaps have been used for displaying areas of a web page most frequently scanned by visitors. Web heatmaps are also often used alongside other forms of statistical software and session replay tools.
If you use WordPress, then you can easily add heatmap tracking and recorded user session replays to your collection of essential web site analysis tools using a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other web programs) and that lets you track your site visitors’ complete session and creates live heat maps that show precisely where they click and where they scroll on your site.
HeatMapTracker application also lets you spy on every action your users make.
To learn more about the script go here: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your readers are engaging with your web site, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that have been preventing your prospects from fully engaging with your site, such as unclear site navigation elements, or distracting adverts. As the website owner, you can help your readers to complete certain actions, such as signing up to a newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature which can give you an idea of which links on a web page are being clicked, a heat map can reveal any clicks that users are making on your page, regardless of whether they are actual links or not. This is important because if a heatmap report helps you discover that visitors are clicking on an image that they think is a link, but turns out not to be a hyperlinked image, you could quickly edit this by adding a link to the image, or let your readers know that the image is not a link.
Heatmaps, therefore, are one of the most useful methods to test the design of your site, assess how navigatable your content is and improve conversions.
Here are just some of the benefits of using HeatMap Tracker to monitor visitor behaviour on your website:
See Everything Users Are Doing On Your Web Site
The software captures every browsing movement on your website, allowing you to observe all which links and buttons are being clicked, eye-tracking and page scrolling.
Complete Control With No Restrictions
The software is hosted on your server, giving you no limits on session recording and pageviews.
Unlimited Updates And Enhancements
There is a one-off cost to own the HeatMapTracker software, which then entitles you to receive free updates and all future enhancements.
Some additional benefits include:
- Improve Site Usability: By seeing how visitors experience your site, you can identify difficulties preventing users from progressing to the end of your sales funnel and improve user engagement.
- Stop Guessing Visitor Behavior: The screen video playbacks of your users’ browser sessions reveal exactly what takes place on your website. Heatmaps let you know exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they browse on a specific area, how far they navigate down your site and more! No more guessing or making wrong assumptions … just pure intel of what happens when users come to your web site.
- Increase Visitor Engagement: Heat Map Tracker lets you increase user engagement with your business, which improves sales and conversions. There are a number of ways to do this and we’ll discuss several of these in the “Tips” section later in this review.
Features
Heat Map Tracker offers many unique features for website owners. Here are just some of these:
- Quick and easy to install and set up. Ready to use in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors eyes are drawn to and monitor how far down your sales pages your users scroll down to as a benchmark of how long your sales message can retain their attention. HeatMap Tracker lets you review and analyze every single visitor action to see how they are interacting with your website or specific pages on the site.
- Unlimited visitor screen captures and user session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can capture visitor sessions on your website for a few days, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see total visitors, tracked pages and all recorded user sessions HeatMap Tracker has recorded for each project. You can easily see the top pages your users are moving towards and how they interact with the content on each page, allowing you to spend more time on improving content that your users care about. You can also see regional location data of your visitors and learn where they are visiting from.
Additional features:
The table below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and comments that customers have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just some of the ways you can use HeatMapTracker on your site to improve your business:
- Understand what’s working (i.e. where users are clicking) and what doesn’t work (where people aren’t going to). For example, are users watching your videos? Are they clicking on images thinking that they may link to another area of your site?
- Get useful information on how to improve your landing pages, sign up forms, sales funnel, navigation, etc.
- Get practical data on ways to create A/B split testing to improve results
- Get actionable information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” experimentation to improve your site’s visitor impact, or optimize the impact of the home page’s real estate elements on your users, such as banners, links, buttons, sales copy, etc…
- Identify whether a page element should be added, changed, or taken out.
- Create “before” and “after” case studies for digital services.
- Compare if visitors tend to click on images vs buttons vs text links, and how specific user segments interact with your web site.
- Investigate suspected site security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering robust product quality and customer support. The member download area contains video tutorials for installing and setting up the software.
Software Price
HeatMapTracker is available in 3 editions:
- Basic License – Installs on one site. Price = $197.00 One-time.
- Professional License – Licensed for up to ten sites. Cost = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional editions (click tracking, heatmaps, browser recording, unlimited recording / page views, free updates and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it ideal for web marketing agencies. Price = $497.00 One-time.
Note: The cost to purchase HeatMapTracker can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the plugin is selling for the prices shown above. This may not be the actual price set by the product author when you visit the product website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services such as Google Analytics provide good data on things such as how many people are finding your site, how they are finding it and what they are doing whilst visiting your website. However, if you want to really gain deep knowledge into how your website and its content is helping your visitors to interact with your digital presence, then a heatmap analytics software tool can be extremely useful.
We suggest purchasing a copy of Heat Map Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, engagement and to make more sales of your products or services.
For more details, visit the software website here: HeatMap Tracker – Real-Time Click-Tracking & Heat Map Tracking Software
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