Being able to track and monitor visitor behavior is absolutely vital to your online success.
The old management adage “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening when visitors arrive on your site, how can you get better results online?
Businesses have been searching for ways to track and analyze user behavior since web sites were first invented. From simple counters that track visitor numbers, to very sophisticated statistical tracking tools like Google Analytics that can provide comprehensively detailed data.
Knowing user behavior is vitally important for a successful digital marketing strategy, not just because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that past consumer behaviour is the most reliable indicator of future behaviour. It’s an even better predictor, in fact, than knowing visitor demographics.
Although the ability to understand statistical data like the number of unique web users are visiting your site, what pages they are entering and exiting, how long they are staying on your website for, keyword searches, average page views, referring sites, etc …, is highly important, wouldn’t it be excellent to be able to view precisely what visitors are doing, where they are navigating through for the longest periods, which hyperlinks they are clicking on, which areas of your site visitors are pausing to read more about, and more?
Fortunately, heatmap tracking technology makes this easy and possible. Website heat maps are used to locate areas in a website page most frequently scanned by web visitors. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay tools.
If you use WordPress, then you can easily add heatmap tracking and session replays to your collection of key website analysis tools using an easy-to-install and quite inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software program that is compatible with WordPress (and other website programs) and that lets you record your site users’ movements and generates live heat maps showing where users are clicking and where they scroll on your site.
The HeatMapTracker software also allows you to record every click your users make.
For more details go here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The more accurate data you have about how your readers interact with your site, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that prevent your site visitors from fully engaging with your website, such as confusing navigation elements, or disruptive banner ads. As a website owner, you can encourage your visitors to perform certain actions, such as sign up to a newsletter or clicking on certain links.
Although Google Analytics has an overlay feature that can give you an idea of which links on a web page are being clicked, a heatmap will also reveal any clicks that visitors make on your page, regardless of whether they are links or not. This is a significant benefit because if a heatmap report reveals that readers are clicking on an image which they imagine to be a link, but is actually not a link, you would be able to easily remedy this by adding a link to the image, or make it clear to your users that the image is just a visual element.
Heat maps, therefore, can be one of the most useful methods to test the design of your site, assess how readable your site is and improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to monitor user behaviour on your web site:
Record Everything Users Do On Your Web Site
Heat Map Tracker creates a video of every user browsing movement on your web site, allowing you to record all links and buttons clicked, eye-tracking and page scrolling movement.
Full Control With No Restrictions
The application allows you to self-host the technology, giving you no restrictions on recordings and playbacks.
Lifetime Updates & Enhancements
There is a one-time cost to buy the application, after which you are then entitled to receive unlimited script updates and all future enhancements for life.
Additional benefits include:
- Improve User Experience: By seeing how visitors use your web site, you can discover difficulties preventing visitors from progressing to the end of your sales funnel and improve visitor engagement.
- Stop Guessing About User Behaviour: The screen video recordings of your users’ browsing sessions show you exactly what happens on your web site. Click overlays let you know exactly which elements users click on, which areas they are drawn to most on your website, how long they browse in a particular location, how quickly they navigate down your pages and more! No more guesses or hoping … just pure information of what goes on when visitors land on your site.
- Increase Visitor Engagement: HeatMapTracker lets you increase user engagement with your site, which improves sales and conversion rates. There are many ways to do this and we present a few of these in the “Tips” section further below.
Features
Heat Map Tracker includes many features for web site owners. Here are just a few of these:
- Fast and simple to install and set up. Be up and running in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your site visitors look at and measure how far down your product pages your users scroll down to as an indicator of how long your sales message can keep them interested. Heat Map Tracker lets you analyze every single user action to help you learn how they are interacting with your website or specific pages on your website.
- Unlimited visitor screen captures and browser session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With Heat Map Tracker you can spy on users on your web pages for a day, one week, one month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you see total visitors, tracked pages and total sessions the heat map analytics software has recorded for each project. You can quickly view the top pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to invest more time on the content that visitors are more interested in. You can also monitor regional demographics of all visitors and see which part of the world they are coming from.
Additional features:
The image below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials customers have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the ways you can use HeatMapTracker on your site to improve your results:
- Understand what works (i.e. where visitors are clicking) and what doesn’t work (where people aren’t going to). For example, are people watching your videos? Are they clicking on graphic elements thinking that they may be links to somewhere else?
- Get useful information on ways to optimize your landing pages, signup forms, subscriptions, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Creating “above the fold” experiments to improve your home page’s visitor impact, or optimize the impact of your site’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether any content could be included, changed, or deleted.
- Create “before” and “after” comparison reports for digital marketing services.
- Test whether visitors tend to click images versus buttons vs text links, and how specific user segments interact within your site.
- Analyze confirmed website security and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering reliable product quality and customer support. The product download area includes video tutorials for installing and configuring the software.
Product Price
HeatMapTracker comes in 3 different editions:
- Basic (Single) License – Use on 1 domain. Price = $197.00 One-off payment.
- Professional License – Use on up to ten domains. Price = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser session replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency edition lets you install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for digital marketing agencies. Price = $497.00 Single Payment.
Note: Current pricing for HeatMap Tracker depends on whether there are any promotions or limited-time specials being offered. Presently, the plugin sells for the amounts shown above. This may not be the actual price set by the product developer when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services such as Google Analytics provide good metrics on things such as the number of people arriving on your website, how they are finding it and what they do whilst visiting your web pages. However, if you want to really gain deeper insights into how your site and your content is being used by your visitors to engage with your business online, then a heat map analytics tool can be extremely useful.
We suggest getting a copy of HeatMapTracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to get more web sales.
To learn more, check out the software here: Heat Map Tracker – Real-Time ClickTracking & Heat Map Tracking Plugin
***