Being able to track visitor behavior is absolutely vital to your online success.
The old adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as always. If you don’t know what is happening when visitors arrive on your web pages, how will you improve your online results?
People have been looking for practical methods to track and analyze user behavior since websites were first developed. From simple counters that track the number of visitors, to very powerful analytical software like Google Analytics which can record incredibly rich key information.
Understanding user behaviour is important for a successful website, not just because it enables you to understand what visitors are doing so you can better your performance, but testing also shows that past user behaviour is the most reliable predictor of future behavior. It’s an even more more reliable indicator in fact, than demographics.
While the ability to understand key information such as how many unique web visitors are visiting your site, what pages they are landing on and leaving from, how long they are staying on your website for, keyword searches, unique page views, referring sites, etc …, is vitally important, wouldn’t it also be useful to track precisely what visitors are clicking on, where on your pages they are navigating through, what links they are clicking on, what parts of your site they are pausing on, and more?
Fortunately, heat map tracking technology makes this easy and possible. Web heat maps can be used to help pinpoint areas of a web page that web visitors scan most frequently. Web heat maps can also be used alongside other forms of statistical software and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking and recorded session replays to your arsenal of essential site analysis tools using a simple to use and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software application that works with WordPress (and other applications) and that lets you visually record your website users’ movements and generates live heat maps showing precisely where they click and where they scroll on your pages.
HeatMapTracker analytics tool also allows you to spy on every action your users make.
For more details go here: HeatMapTracker
Benefits
The better you know how your visitors engage with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully engaging with your site, such as confusing site navigation layouts, or distracting adverts. As the website owner, you can guide your readers to complete certain actions, such as opting into a newsletter or click on certain links.
Although Google Analytics has an overlay feature that can give you an idea of what links on your web page are being clicked, a heatmap can display any clicks that visitors make on your page, whether they are actual links or not. This is important because if a heat map analysis helps you discover that visitors are clicking on an image which they imagine to be a link, but is actually not a link, you could quickly change this by linking the image to the page your users are trying to get to, or let your users know that the image is not a link.
Heatmaps, therefore, can be one of the most useful methods to test your site design, see how navigatable your site is and help to improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to track visitor behaviour on your site:
Capture Everything Users Are Doing On Your Website
HeatMap Tracker captures every user browsing session on your site, enabling you to observe all links and buttons clicked, eye-tracking and scrolls.
Complete Control Without Restrictions
The software allows you to self-host the technology, giving you no-limit visitor recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-time cost to buy the script, which then entitles you to receive unlimited upgrades and added features for free.
Some additional software benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your website, you can identify difficulties preventing visitors from progressing to the end of your sales funnel and optimize your site.
- No More Guessing User Behaviour: The video playbacks of your users’ sessions reveal precisely what is happening on your website. Heatmaps let you know exactly which buttons and links users click on, where they are drawn to most on your website, how long they stay on a specific spot, how far and quickly they scroll down your pages and more! No more guessing or hoping … just pure intel of what goes on when visitors come to your website.
- Increase Online Sales: HeatMapTracker lets you improve user engagement with your site, which increases sales and conversions. There are many ways to achieve this and we’ll go over several of these in the “Tips” section further below.
Features
Heat Map Tracker offers many great features for web site owners. Here are just a few of these:
- Quick and easy to install and implement. Ready to go in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors spend more time reading and see how far down your product pages your users scroll as a measure of the length of time your site or content can retain their attention. The software lets you review and analyze every single visitor action to help you learn how visitors are interacting with your site or some pages on the web site.
- Unlimited session recording and browser session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can spy on users on your site for a few days, a week or two, a month, or more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and all sessions HeatMapTracker has recorded for each project. You can easily see which pages your users are moving towards and how they are interacting with the content on each page, allowing you to invest more time on improving pages that your users care about. You can also view regional demographic data of your visitors and see which part of the world they are visiting from.
Additional features:
The image below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials plugin customers have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Learn what works (i.e. where visitors are clicking) and what’s not working (where users aren’t going to). For example, are people watching your videos? Are they clicking on images assuming that these may be linking to another location?
- Get actionable data on how to improve your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Create “above the fold” experimentation to improve your landing page’s visitor impact, or optimize the impact of the site’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether a page element could be added, redesigned, or taken out.
- Create “before” and “after” case studies for online marketing services.
- Test whether visitors prefer to click images versus buttons versus text links, and how particular user segments engage within your web site.
- Troubleshoot suspected site security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering robust products and support. The member download area includes video instructions for installing and setting up the software.
Software Price
Heat Map Tracker comes in 3 different versions:
- Basic (Single) License – Single license only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to ten domains. Price = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the other editions (click-tracking, heatmaps, session replays, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency edition lets you install the software on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for digital service providers. Cost = $497.00 One-off payment.
Note: The cost of purchasing this product depends on whether there are any promotions or limited-time special offers. When we last checked, the software retails for the prices shown above. This may or may not be the actual pricing charged by the software author when you visit the website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing:
Additional Software Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services like Google Analytics can provide very useful metrics on things such as the number of people coming to your site, how they found it and what they do during their visits. However, to truly gain an insight into how your site and your content is helping your visitors to engage with your digital presence, then a heatmap analytics software application can be extremely practical.
We recommend purchasing a license of Heat Map Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, visitor engagement and to increase your web sales.
To learn more, visit the software website here: HeatMap Tracker – Live Click-Tracking And HeatMap Tracking Software
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