The ability to track and see visitor behavior is absolutely vital to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as important in the digital age as always. If you don’t know what is happening on your website, how would you improve your results?
Website users have been looking for practical tools to track and analyze visitor behavior since web sites were first created. From basic counters that track visitors, to sophisticated statistical tracking tools like Google Analytics and other applications which can record and display very detailed data.
Measuring visitor behavior is important for the success of your digital business, not only because it enables you to understand what visitors are doing so you can improve your performance, but research also proves that previous consumer behaviour is the most reliable indicator of future behaviour. It’s an even more more reliable predictor in fact, than user demographics.
While being able to understand statistical metrics such as how many web users are visiting your website, what pages they are entering and exiting, how long they are remaining on your site for, which terms are being searched for, page views, referring sites, etc …, is highly essential, wouldn’t it also be fantastic to be able to know exactly what users are clicking on, where they are navigating through for the longest time periods, what hyperlinks they are clicking on, which areas of your page they are pausing on, and more?
Fortunately, heatmap technology makes this easy. Website heat maps can be used to monitor areas in a web page that visitors scan most frequently. Web heatmaps can also be used alongside other forms of web analytic software and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking and session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that visually records your site users’ complete journey and creates live heatmaps that show where they click and where they are scrolling throughout your site.
The HeatMapTracker application also allows you to look over the shoulders of everyone who visits your site.
Go here to learn more about this script: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your users are engaging with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your readers from fully accessing your site, like unclear navigation elements, or distracting design elements. As the website owner, you can guide your users to complete certain actions, such as opting into a newsletter or click on specific links.
While Google Analytics has an overlay feature which can show you which links on your page users are clicking, a heatmap can also show you any clicks that visitors are making on your site, whether these are actual links or not. This is important because if a heatmap analysis helps you discover that users are clicking on a graphic element that they suppose to be a link, but happens to not be a hyperlinked image, you would be able to quickly change this by linking the image to the destination URL your readers are trying to get to, or let your users know that the image is just a graphic.
In short, heat maps are one of the most useful ways to test the design of your site, see how navigatable your content is and improve conversions.
Here are just some of the benefits of using HeatMapTracker to monitor visitor behavior on your site:
See Everything Users Do On Your Web Pages
Heat Map Tracker lets you record every browsing session on your web site, enabling you to record all page clicks, eye-tracking and page scrolls.
Complete Control Without Restrictions
The application is hosted on your own server, giving you no limits on session recordings and pageviews.
Unlimited Upgrades & Enhancements
There is a one-time investment to own the script, which then entitles you to receive free upgrades and future enhancements.
Some additional benefits of the application include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your web pages, you can identify issues that prevent users from progressing to the end of your sales funnel and correct these.
- No More Guessing User Behaviour: The screen video playbacks of your users’ sessions allow you to observe precisely what is happening on your site. Heatmaps let you see exactly which elements users click on, which areas they are drawn to most on your site, how long they browse in a specific spot, how far they scroll down your site and more! No more guessing or assuming wrongly … just accurate information of what takes place when visitors explore your web pages.
- Increase Visitor Engagement: HeatMap Tracker lets you improve visitor interaction with your business, which increases sales and conversion rates. There are many ways to do this and we’ll discuss some of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker offers many great features for website owners. Here are just some of these:
- Fast and easy to install and configure. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors look at and see how far down your sales pages your users read down to as a benchmark of how long your site or content can engage them for. HeatMap Tracker lets you analyze every single user action to see how they interact with your site or certain pages on your site.
- Unlimited session recording and browser session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can spy on visitor sessions on your web pages for a few days, a couple of weeks, one month, etc.
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and all sessions HeatMap Tracker has recorded for each project. You can quickly view the top pages your readers are gravitating towards and how they interact with each page’s content, allowing you to invest more time on pages that visitors care about. You can also analyze regional location data of your visitors and discover which part of the world they are visiting from.
Additional features:
The table below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials and comments users have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your results:
- Understand what works (i.e. where people click) and what’s not working (where visitors are not going to). For example, are visitors engaging with your videos? Are they clicking on images believing that these lead to another area of your site?
- Get useful data on how to optimize your landing pages, signup forms, checkout processes, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Conducting “above the fold” experimentation to improve your website’s visitor impact, or maximize the impact of the website’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify whether an element on the page could be inserted, modified, or taken out.
- Produce “before” and “after” case studies for digital services.
- Compare whether users prefer to click images versus buttons vs text links, and how specific user segments interact within your website.
- Review suspected website security threats and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products authored by Mark Thompson, a highly recognized internet marketer with a solid reputation for providing great products and product support. The member download area includes video tutorials for installing and setting up the software.
Software Pricing
Heat Map Tracker comes in 3 versions:
- Basic (Single) License – Single use only. Cost = $197.00 One-off payment.
- Professional License – Use on up to ten websites. Price = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heat maps, session recording, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency license allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web service providers. Price = $497.00 One-time.
Note: Current pricing for Heat Map Tracker depends on whether there are any promotions or limited-time special offers. The above reflects the pricing when this review was written. This may not be the actual pricing charged by the software developer when you visit the site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing:
Additional Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services such as Google Analytics provide great information on things such as the number of people arriving on your website, how they found it and what they do during their visits. However, to really gain deep knowledge into how your website and your content is helping your visitors to engage with your digital presence, then a heatmap analytics software tool can be extremely practical.
We suggest purchasing a license of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your site’s user-experience, visitor engagement and to increase your online sales.
For more information, visit the software website here: Heat Map Tracker – Live ClickTracking & HeatMap Tracking Software
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