Successful marketers know that building a mailing list is one of the most valuable assets you can build for your business online.
This is because a a list of email subscribers gives you traffic on call and access to repeat customers.
Marketing studies show that, on average, 50%-80% of your web visitors who leave will never return. That’s a lot of money you’re most certainly leaving on the table. In addition to this, research shows that it takes an average of 7 exposures to your business before prospects will make a purchase decision. It’s vitally important, therefore, to interact repeatedly with your visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to capture your visitors’ contact details while they’re still on your website, so you can continue to communicate after they leave your website.
Building a list is absolutely essential when it comes to building a successful online business. A great mailing list has the potential to become your most valuable business asset.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to having access to repeat visitors and building a relationship.
There are many different ways and strategies to build an opt-in list, but until very recently, it was very hard to find one easy-to-use solution that integrates all types of proven list-building methods available to capture visitors’ email addresses on a website.
Thrive Leads – Mailing List-Building Plugin For WordPress Users
Plugin Description
Thrive Leads WP mail list-building plugin lets you build a list of subscribers quickly using a range of different opt-in forms, split-test different offers, improve your conversions, and get traffic on call, working directly from your WordPress dashboard …
As stated earlier, there are many different ways and strategies to build a list of email subscribers, and almost all of these methods and strategies use subscription forms.
What makes Thrive Leads different from all other solutions that allow you to collect email addresses is that Thrive Leads comes with a range of unique conversion boosting technologies and list-building strategies built all into one plugin.
Thrive Leads mailing list builder for WP is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WP users not just build a mailing list, but to build a mailing list faster.
Go here to learn more about this plugin:
Benefits
Here are just some of the many benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your website:
It’s A WordPress Plugin
Thrive Leads list builder for WP eliminates the need to have multiple plugins installed on your site. This not only reduces possible plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Easy And Fast To Install
Thrive Leads installs like any plugin. Just upload the plugin file to your Plugin folder via your dashboard and activate.
Very Simple To Use
Once you have installed and activated the Thrive Leads plugin, you can very easily set up one or more opt-ins, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required at any point of the process.
To get the most out of Thrive Leads, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 30-40 minutes to learn how to use all of the plugin’s features. Fortunately, ThriveThemes provides extensive tutorials, webinars and a support team that is available to help you sort out any problems you have.
Every Kind Of Form Your Business Will Ever Need
With the Thrive Leads plugin, you can begin to capture email addresses using pre-designed templates, and every type of form you will ever need.
For example, you can use Thrive Leads to build unblockable “pop-up” subscriber forms …
Display forms that slide in from the corner of your page …
You can use it to add opt-in forms anywhere inside your content, or the top of your blog posts …
Insert a subscription form into the sidebar widget section …
You can add 2-step opt-in links that open a lightbox form when visitors click on a content link …
And even add ”sticky” ribbon forms to your site that display at the top of the screen and remain “sticky” as visitors scroll down the page …
As you can see, Thrive Leads integrates every type of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads provides a number of features to web site owners. Here are just a few of these:
Fast And Easy To Install And Configure
Be up and running in minutes. As already mentioned, the developer provides extensive tutorials, training content, webinars, case studies, and a support team.
This tool not only integrates every type of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns via your own WordPress admin section.
Built-In List Building Strategies To Maximize Conversions
Thrive Leads integrates all of the list-building strategies you need to optimize your conversions into one easy-to-use software:
Design & Deploy
The Thrive Leads plugin provides an extensive library of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, without technical skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to create, modify and customize your forms …
A/B Testing
A/B testing is the fastest way to increase your conversion rates and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including the following:
Test Form Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the test variations that aren’t performing, and display only the ones that convert well after sufficient data has been collected.
You just begin your test and the plugin will handle everything else, automatically picking the best performers and hiding the losers over time.
Test Multiple Form Triggers
Thrive Leads lets you customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present a buy button on your screen after 2 minutes
- Scroll-depth triggers where a message will appear only when the visitor scrolls down at least 40% of the page
- Exit-intent triggers that detect when someone is about to exit your page and presents them with a pop-up form.
Additionally, you can test if a form performs better when displayed instantly to visitors, or when the form animates into view (e.g. slide in). You can test many triggers against one another to further optimize conversion rates.
Test Different Opt-In Form Types
Thrive Leads also lets you test different opt-in form types. For example, you can test a sidebar widget form vs a slide-in form to see which form type performs better for your business.
Test Offers
Thrive Leads even lets you split-test entirely different offers.
For example, you can connect different forms to different list-building campaigns to help you determine which results in the best conversion rates.

(Split-test different offers)
Not only does this plugin give you tremendous flexibility when it comes to split-testing your opt-ins, but you can easily duplicate any existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a slide-in form on your 404 error page), including which templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to display to particular segments of your audience at a precise moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will work on any device or screen size.
The plugin is also compatible will all major web browsers.
In-Depth Reporting
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns to get highly qualified traffic from your best converting sources.
Integrates Seamlessly With All Major Autoresponders & Leading Email Marketing Solutions
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your solution.
Plus, you can use different lists and different services for different forms, so you’re never dependent on any one system.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that extend far beyond any other list-building software.
Feedback From Users
Here are a few of the testimonials and comments users have written about the Thrive Leads plugin:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Thrive Leads Plugin Support
As mentioned previously, ThriveThemes provides extensive training content, webinars as well as a support team that is available to help you sort out any issues you might experience.
Tutorial videos that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year updates with their purchase, backed by a no-risk, 30 day, full refund guarantee.
Software Cost
Thrive Leads is available in the following editions:
- Single Site – The Single Site license allows you to install & activate the plugin on 1 single domain. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites License – This license allows you to install & activate the plugin on all websites that you own and operate. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency License – The Agency edition lets you install & activate the plugin on all sites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: Current pricing for Thrive Leads can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the product is being retailed for the amounts shown above. This may or may not be the actual price set by the product seller when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Information
Even on an existing website with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms across your entire website.
For demo videos of the plugin in action, including installation instructions and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted list, the only way to increase the speed your list grows is to run tests and then analyze your performance to find out what works best on your site. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms show to visitors, and intelligent reporting that helps you improve your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as allowing the user to create and add popups to their web pages. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, check out the plugin here: Thrive Leads – List-Building Plugin For WP Sites
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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