Savvy marketers know that building a mailing list is one of the most valuable assets you can create for a business online.
This is because a mailing list gives you immediate traffic and access to repeat sales.
Marketing studies show that, on average, 50%-80% of web visitors generally will leave and never return. That’s a lot of money and opportunities that you’re missing out on. Marketing research also shows that it takes an average of 7 exposures to your business before a purchase decision is made. It’s essential, therefore, to interact repeatedly with site visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to capture your visitors’ details while they’re visiting your website or blog, so you can continue to communicate after they leave your web site.
Building a list is absolutely essential for building a successful online business. A great list of email addresses has the potential to become your most profitable leverage point.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to having access to repeat visitors and relationship-building.
There are many ways and effective strategies to build an email list, but until now, it was very hard to find an affordable solution that takes advantage of many types of list-building methods available to capture visitors’ email addresses on a website.
Thrive Leads – WP Split-Testing List-Building Plugin
Plugin Description
Thrive Leads WP mailing list builder could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using a range of different opt-in forms, split-test different offers, boost your conversions, and get traffic on call, without leaving your WordPress dashboard …
As stated earlier, there are many ways and different strategies to build an opt-in list, and almost all of these methods and strategies require using subscription forms.
What makes Thrive Leads different than other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
The Thrive Leads mailing builder for WP is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but build their mailing list faster.
More info:
Benefits Of Using Thrive Leads
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your site:
It’s WordPress
The Thrive Leads mailing list-building plugin for WP eliminates the need to install multiple plugins on your website. This not only reduces potential plugin conflicts, but also keeps your site’s loading speed down.
Installation Is Easy
Thrive Leads is really easy to install. Simply upload a zip file that contains the plugin files to your Plugin folder via your WordPress admin area and activate.
Simple To Use
Once you have installed and activated the Thrive Leads plugin, you can very easily set up one or more opt-ins, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required.
In order to get the most out of Thrive Leads, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-45 minutes to learn how to use all of the functionality in the software. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a support team that is available to help you and answer any questions you have.
Every Type Of Opt-In Form You Will Ever Need
With the plugin, you can begin to capture email addresses using pre-designed templates, and every type of form you need.
For example, you can use it to build unblockable “pop-up” lightboxes …
Add slide-in forms …
You can use the Thrive Leads plugin to insert your forms anywhere inside your content, or the middle of your blog posts …
Insert an opt-in form into the sidebar widget menu …
You can insert 2-step opt-in links that open a lightbox form when a content link is clicked on …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” even while visitors scroll down the page …
As you can see, Thrive Leads integrates every kind of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads offers many features to WP users. Here are just some:
Fast And Easy To Install
Ready to use in minutes. As already mentioned, ThriveThemes provides extensive tutorials, training content, webinars, case studies, and a dedicated support team.
This list-building software not only combines every type of opt-in form you need into one single plugin, as you’ve just seen, but it also lets you run your list-building campaigns directly from your own dashboard.
Integrated List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to maximize your conversions into one easy-to-use tool:
Design And Deploy
The Thrive Leads plugin comes with an extensive library of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, with no technical skills required.
Simple “point and click” technology and a visual editor allows you to create, modify and customize your forms …
Powerful A/B Testing
A/B testing is the quickest way to optimize your conversion rates and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including the following:
Split-Test Multiple Opt-In Form Designs And Content
The plugin lets you test different opt-in form designs and content, and provides a “set and forget” feature that automatically eliminates the losing variations, and display only the forms that are converting well after enough data has been gathered.
You simply begin testing and the plugin handles the rest, automatically picking the campaigns that perform best and hiding the losing variations over time.
Split-Test Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display a buy button on your screen after 5 minutes
- Scroll-depth triggers where a message will appear once your site visitors scroll down at least 40% of the page
- Exit-intent triggers that detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if the form should display instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further increase conversion rates.
Split-Test Multiple Opt-In Form Types
Thrive Leads also lets you A/B test different form types. For example, you can test a sidebar widget form vs a slide-in form to see which type of form creates better results for your business.
Test Completely Different Offers
Thrive Leads even lets you test different offers against one another.
For example, you can assign different forms to different list-building campaigns to help you determine which delivers the best conversion rates for your business.
(Split-test different offers)
Not only does Thrive Leads give you tremendous flexibility when it comes to split-testing your opt-ins, but you can also easily duplicate any existing form – even make multiple copies of a form, then edit the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of this software include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting options (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a lightbox pop-up on all Posts), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most long-term traffic. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
The plugin is also compatible will all popular web browsers.
Reports For Actionable Insights
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns to get highly qualified traffic from your best converting sources.
Seamless Integration With Major Autoresponders And Leading Email Marketing Services
If your email marketing solution allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Plus, you can use different lists and different services for different forms, so you’re not dependent on any one service.
As you can see, Thrive Leads gives users opt-in testing capabilities that go well beyond what most other list-building software provide.
User Testimonials
Here are just a few of the testimonials and feedback that plugin customers have written about the Thrive Leads plugin:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Thrive Leads Plugin Support
As mentioned previously, ThriveThemes provides extensive tutorials, case studies as well as a support team that is available to provide you with any assistance you need.
Tutorial videos explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year software updates with their purchase, backed by a no-risk, thirty day, full refund guarantee.
Software Cost
The plugin is available in the following editions:
- Single Site – The Single Site option lets you install & activate the plugin on a single website. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites Edition – This license allows you to install & activate the plugin on unlimited sites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – This edition lets you install & activate the plugin on all sites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: The cost to purchase the product depends on whether there are any promotions or limited-time special offers. Presently, the software sells for the prices shown above. This may not be the actual price set by the software seller when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current price:
Additional Info
Even on an existing website with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms all across your site.
For a demo video showing how the plugin works, including installation instructions and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a email list, the only way to improve your results is by running A/B tests and find out what works best on your site. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your forms are displayed to visitors, and intelligent reporting that helps you increase your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing the user to create and insert popups into their website. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more details, visit the plugin website: Thrive Leads – Mail List-Building Plugin For Conversion-Focused WordPress Users
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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