In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform to market your business on social media.
In this section, we examine a number of tracking tools, services and applications that allow you to:
- Search, find, sort, filter and organize users according to demographics, psychographics, etc.
- Monitor social conversations online
- Identify key buying signals.
This information lets you start a meaningful conversation with your audience and pitch them your message.
Let’s move on now to some of the actual tools you can use for monitoring social media content. If you’ve been looking for ways to increase sales using social media, then here are 30 social monitoring tools & resources for helping you gain a better understanding of your target customers.
Essential Social Media Tracking Tools For WordPress
(Discover what people are saying about you, your brand, and your competitors on social media)
Wouldn’t it be great if there was a free and simple way to know what is going on in your industry or niche that could save you time doing research? Well, there is, and it’s called …
Google Alerts
(Google Alerts lets you monitor the web for new content)
Google Alerts is simple, useful and free tool from Google that lets you keep up with the latest news about all kinds of topics, stay informed about people, brands and companies, and monitor what other people are publishing about you and your business online.
Google Alerts is not only useful for managing your reputation online, but also for gathering the latest news about people, brands, companies, and any subject you are interested in.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web page, blog post, news update, press release, a tweet, video, or any other indexable content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.
To learn how to set up alerts with Google, see this simple step-by-step tutorial: Google Alerts – A Simple & Easy Tutorial
Hootsuite
(Hootsuite.com)
Hootsuite is a social media management application that lets you manage all of your social activities from an easy to use dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. Users can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.
Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to many social networks (including their app directory), and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
Go here for more information: Hootsuite
Buffer
(Buffer)
Buffer lets you schedule your social content. You add updates to your Buffer account and it will be posted for you at spaced out intervals over the day.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to a web interface, Buffer is also available as a browser extension and as a mobile app.
More information: Buffer
Social Metrics
(SocialMetrics)
Social Metrics Pro is a WordPress plugin that monitors social activity across leading social networks like GooglePlus, Facebook, Twitter, LinkedIn, Pinterest, StumbleUpon, and Digg.
Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.
We have written a detailed article about Social Metrics Pro. To learn more, go here: SocialMetrics Social Media Analytics Plugin For WordPress
Sociocaster
(Sociocaster)
Posting to Facebook, Linkedin, Twitter, and WordPress can be very time-consuming. To get all these tasks done usually requires different web apps, plugins, or tools. Sociocaster lets you do it all from one single location with just a few clicks.
Sociocaster includes powerful marketing and social features: professional image-sharing design templates, top viral video search tool, bulk content importing & scheduling, agency license to manage unlimited social accounts, and much more.
For more details, go here: Sociocaster
SproutSocial
(SproutSocial.com)
SproutSocial is a premium tool aimed at small to large businesses as well as the enterprise sector.
SproutSocial has a built-in CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.
More information: SproutSocial
SocialReport
(SocialReport)
SocialReport is a social intelligence platform that allows you to track and manage all of your social media accounts from one place.
It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and displays data from your social channels on a simple and intuitive dashboard. You can quickly and easily organize data by customers or business, and track your own social profiles as well as profiles of others.
Go here to learn more: SocialReport
Followerwonk
(Followerwonk Twitter Analytics)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze their tweeting habits, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
More info: Followerwonk Twitter Analytics
ManageFlitter
(ManageFlitter)
ManageFlitter provides a set of powerful tools that help you work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists using a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, manage follows and unfollows, and more.
To learn more, go here: ManageFlitter
Beevolve
(Beevolve)
Beevolve.com is a social media monitoring tool designed for small and medium sized businesses, analysts, online marketers, content marketers, and community managers. It allows you to track your social media mentions, schedule and launch social media posts, and measure resulting sales and engagement, sentiment, buzz, etc. of all posts from one platform.
Go here for more info: Beevolve
HowSociable
(HowSociable.com)
HowSociable is a simple tool that lets you see brand mentions across different social platforms.
How Sociable displays brand viability metrics. It gives you a “social magnitude” score that lets you know how well you are doing on social media.
More information: HowSociable.com
Mention
(Mention)
Mention is a social media monitoring tool for all types of businesses, CEOs, marketers, agencies, etc., and allows anyone to know what’s being said about them online and on social media in real time.
Mention’s algorithms monitor billions of data points, so when someone mentions your keyword online, you have real time actionable data that can help you with your business goals. Mention also allows you to collaborate with other team members.
Visit this site for more information: Mention
Google Analytics
(Google Analytics)
With so many great social media monitoring tools available, it’s easy to forget that tools like Google Analytics can help monitor posts made to your social media sites.
Hootsuite has published a six-step guide on how to track your social media links with Google Analytics on their blog.
Facebook Insights
(Facebook Insights)
Facebook not only lets you add social buttons to your website, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your campaigns are performing on Facebook.
(Facebook Insights)
Facebook Page Insights can be viewed by all the admins a page and can help you with your business marketing efforts by allowing you to track when users are on Facebook.
You can use Page Insights to learn about your posts — which have the most shares, comments, and likes and to learn about your about your audience. You can then use this information to publish content when your content is most likely to reach more targeted people.
For more information, go here: Facebook Insights
Twitter Analytics
(Twitter Analytics)
Twitter Analytics let you see how your content is performing and gives you a monthly breakdown of your profile views, tweet impressions, followers, tweets, and top tweets linking to you.
The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your strategy for marketing Twitter.
(Twitter.com – Tweet activity)
For more information, go here: Twitter Analytics
YouTube Analytics
(YouTube.com)
YouTube Analytics provides analytic reports to video publishers.
You can see views, traffic sources, audience demographics, average video viewing time, estimated earnings from playbacks, etc.
More information: YouTube Analytics
Pinterest Analytics
(Pinterest)
Pinterest Analytics helps you explore what Pins and boards people like most, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin new content. With Pin insights, you can use the data to improve the way you pin.
More info: Pinterest Analytics
Additional Social Media-Related Services And Aplications
Many new tools and technologies are being launched each year to help businesses make sense of social media.
The list below contains a number of other social media tools and services. Keep in mind that web technologies continually evolve. If any of the tools below change, please contact us.
Wunderlist
A task management tool with a social twist. It lets you create professional and personal lists and share these lists with colleagues, friends and family.
SDL/Alterian
SDL Web (formerly Alterian) is an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.
Answerbase
Answerbase lets you create social Q&A communities. The Answerbase Q&A Platform facilitates users being able to ask questions, browse Q&A content, and receive quality answers.
Appinions
Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ deep data science patent protected technology enables customers to optimize all stages of the content marketing lifecycle. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to content marketers’ questions like “what should we write about?”, “where should we publish?”, etc.
ViralHeat
Viralheat (formerly ArgyleSocial – a social media marketing platform for marketers) is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can access metrics and KPI, track conversations, schedule and publish updates, and deliver presentation-ready reports.
Bambuser
Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and engage with your viewers. Share via your smartphone and stream to your blog.
BlogDash
BlogDash connects brands searching for ways to promote their products and services with bloggers who are willing to write content aimed at bringing brands the positive attention they are looking for.
BrandWatch
Brandwatch Analytics is a powerful social media monitoring and analytics platform that lets you collect, analyze and report on your social media data.
Buzzflash
Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action.
CircleCount
CircleCountCircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google Plus circles following your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.
Commun.it
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io
Contaxio is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail that can help you decide when to follow back.
Conversocial
Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing customer service flow and social media discussions on channels such as Facebook, Twitter, YouTube and Instagram.
SocialStudio
Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening, and use that information to make better business decisions.
Disqus
Disqus is a free service that facilitates the growth and spread of online communities through blog comments and discussions. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of messages and mentions. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your friends online, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime
Everytime is a creative social media tool. With Everytime, you can save moments from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily discussed, shared, and found online via social collaboration.
Icerocket
Meltwater IceRocket is a social media search engine which lets you search the blogosphere, Facebook, Twitter, or all at once for any keywords you like.
GroupHigh
GroupHigh is a blogger outreach software that lets you sort, filter, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, location, topics, and more.
Klout
Klout is a website, mobile app, and social media monitoring and performance analyzing tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks your social influence using a “Klout Score”. You can use Klout to suggest shareable content that your friends, fans, and followers haven’t seen yet, and track how retweets, likes, and shares change your Klout Score.
KnowAboutIt
Know About It lets you discover the most engaging and relevant content lost in your social stream. The stories are collected from the KnowAboutIt system from the previous 24 hours, and are ranked by the number of comments that the KnowAboutIt system is aware of in relation to that story.
LiveFyre
LiveFyre lets you collect and manage content from the social web.
TailWind
Tailwind is a Pinterest marketing, analytics, and management tool. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results.
Viralwoot
Viralwoot helps you gain more Pinterest followers, promote Pinterest pins, manage and grow multiple accounts, schedule pins with a bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, track your Pinterest performance, connect with influencers, and more.
TweetReach
TweetReach lets you measure how well your tweets, search queries, hashtags, and keywords are doing on Twitter. TweetReach estimates the potential reach of your tweets for your given query.
Keyhole
Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can assess their performance metrics using easy to understand visual reports.
Riffle
Riffle integrates with every Twitter platform (Sparkcentral, TweetDeck, Zendesk, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii lets you link bloggers, online merchants, and consumers by tagging images on the web. You can earn money from every purchase made.
MutualMind
MutualMind provides a complete social data platform for conducting social business One web-based solution provides users with all the tools they need to display data on collaborative screens, detect moments or trends in social data and instantly route insights back to the enterprise.
Unified Social / PageLevel
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow provides powerful tools designed to grow and manage your social media presence.
RetweetRank
RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.
Searchmetrics
Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.
SimplyMeasured
SimplyMeasured provides easy social media analytics for your data in a single place.
SocialBakers
SocialBakers delivers powerful social media stats that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.
Synthesio
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through the social noise, listen into the conversations that matter, measure digital reputation, manage their consumer relationships and boost their social activities’ ROI.
Sysomos
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions that allow you to create better services and products for your customers. Simply type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social channels. Find new and related topics, discover influencers, and gain valuable insights into the audiences and communities that matter to you.
ThisMoment
ThisMoment helps businesses engaging with everyone everywhere. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.
Trackur
Trackur provides simple, fast, and affordable social media monitoring.
TrapIt
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, your teams can share content with their prospects, customers, and social networks.
Tweepi
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.
Followadder
Followadder provides automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, access automated photo liker and automated direct message, search by hashtag, create lists, and more.
Twellow
Twellow is like the Yellow Pages for Twitter. You can search dozens of business categories, or your geographical area for Twitter followers.
TwentyFeet
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, Instagram and YouTube accounts along with any other service you use. You can quickly know which of your tweets, posts, photos, or videos get the most engagement.
TwitterFall
Twitterfall is a UK-based service that lets users on Twitter view upcoming trends and patterns posted by other Twitter users in the form of tweets.
Wajam
Wajam is a tool that gives you search results based on what your friends share above your normal search results.
Addict-o-matic
Addict-o-matic lets you instantly create a page that displays the latest buzz on any chosen topic.
Bitly
Bitly lets you share, track and analyze your links.
MyTopTweet
My Top Tweet is a simple social monitoring tool that shows your top 10 performing tweets.
SocialMention
SocialMention is a real-time social media search engine and analysis platform.
Twazzup
Twazzup provides real-time monitoring and analytics for Twitter.
TweetDeck
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
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We hope that you have found this information useful. To learn more about using WordPress to grow your business online, please see our related posts section below.
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