Author: WP Compendium

In Part One of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.

In this section, we look at a number of tracking tools that allow you to:

• Search, find, segment, organize and target users according to specific demographic criteria, psychographics, etc.
• Monitor and listen to online social conversations
• Identify key buying signals.

With this information, you can start meaningful conversations with buyers and pitch them your message.

Let’s move on now to some of the actual tools you can use to monitor social media activity. If you’ve been searching for cost-effective ways to increase sales using social media, then check out this list of 30 social media analytics tools to measure, analyze and improve your user engagement.

WordPress Social Media Tracking – Useful Resources

(Discover what consumers are saying about you, your business, or your competitors on social media)

Wouldn’t it be great if there was a simple and easy (and free) way to access information about what is going on in your niche or industry so that you are not wasting a huge amount of time doing research? Well, there is. It’s called …

Google Alerts

(Google Alerts lets you monitor the web for new content)

Google Alerts is a free, simple and useful tool for keeping up-to-date with the latest news about all kinds of topics, staying informed about people and companies, and monitoring what other people post online about you and your business.

Google Alerts is not only useful for managing your reputation online, but also for receiving information about people, brands, companies, or any topic you want to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s indexing robots (Googlebot) crawl a new web page, news update, blog post, press release, a video, tweet, or any other indexable content related to the topic you’ve subscribed to, you will automatically receive an email or RSS update.

To learn how to set up Google alerts, see this tutorial: A Quick Step-By-Step Tutorial On Setting Up A Google Alert

Hootsuite

(Hootsuite)

Hootsuite is a social management platform that lets you manage all of your social activities from one dashboard.

Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. Users can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations from the dashboard, and add employees and clients to teams without sharing passwords.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

For more details, go here: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. Add updates to your Buffer account and it will be posted for you at spaced out intervals over the day.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer is also available as a browser extension and as a mobile app.

To learn more, visit this website: Buffer

SocialMetricsPro

(SocialMetricsPro Social Media Analytics Plugin For WordPress)

SocialMetricsPro is a plugin that tracks Tweets, Likes, Pins, +1s and other social signals from your Dashboard.

Some of the powerful features included in SocialMetrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click autoupdate functionality, and a simple social SEO improvement system.

Go here for a detailed article on SocialMetrics: Social Metrics Pro

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works in any business marketing campaign. You can easily manage your social media networks, schedule messages, engage your audiences, and measure ROI from one easy-to-use dashboard.

Sociocaster includes loads of powerful social and marketing features: professional image-sharing templates, top viral video search tool, responsive mobile user interface, agency license to manage unlimited social accounts, and more.

More information: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social CRM, advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.

Go here for more details: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that allows you to track and manage all of your social media accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays data from your social channels on a simple and intuitive dashboard. You can organize data by customers or business, and track competitor profiles in addition to your own.

For more details, go here: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, find and connect with new influencers in your niche, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.

For more information, go here: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of easy to use tools that empowers work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists by a range of criteria, find out when most of your followers are online and schedule tweets appropriately, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, find out who isn’t following you back, and more.

Go here for more info: ManageFlitter

Beevolve

(Beevolve.com)

Beevolve.com is a social media monitoring platform for SMBs, online marketers, analysts, community managers, and content marketers. Beevolve lets you track your brand mentions, schedule and launch social media posts, and measure engagement and sales, social buzz, sentiment, etc. of posts.

Visit this site to learn more: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that lets you see how your business or brand is mentioned across various social media properties.

HowSociable displays brand viability metrics. It delivers you a “social magnitude” score that lets you know how well you are doing on those social sites.

For more information, go here: HowSociable.com

Mention

(Mention)

Mention provides media monitoring for all types of businesses, CEOs, agencies, marketers, etc..

Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have real time actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.

For more details, go here: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that applications like Google Analytics can also help monitor posts made to your social campaigns.

Hootsuite has published a great tutorial on how to track social media links with Google Analytics on their blog.

Facebook Insights

(Facebook.com)

Facebook not only lets you integrate like, share, and follow social buttons and commenting features with your website, it also provides a comprehensive analytics tool called Facebook Insights. This tool lets you understand how your campaigns are performing on Facebook’s social platform.

(Facebook.com – Insights)

Facebook Insights provides multiple metrics and analytics that can help you analyze metrics like post reach, page likes, engagement, etc.. You can then use this data to improve your business marketing efforts.

You can use Page Insights to learn about your posts — which are attracting the most likes, shares, and comments and to learn about user demographics. You can then use this information to publish more of the type of content that your audience is hungry for.

To learn more, go here: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your tweets are performing and gives you a break down of your tweets, profile visits, followers, tweet impressions, and top tweets linking to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter marketing strategy.

(Twitter – Tweet activity)

More info: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics lets you better understand how your channel is performing on the YouTube platform.

You can track traffic sources, viewer demographics, views, video viewing time, estimated earnings from playbacks, and more.

More information: YouTube Analytics

Pinterest Analytics

(Pinterest Analytics)

Pinterest Analytics helps you explore metrics about the people who engage with your business, what Pins and boards people like most, what they save from your website, and how much traffic your site gets when you pin content to your boards. You can use the data to improve the way you pin.

To learn more, visit this website: Pinterest Analytics

Other Social Media-Related Web Applications

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

The list below contains a number of other social media tools. Keep in mind that web technologies change. If any of the tools below change, please let us know.

Wunderlist

A task management tool with a social twist. Create professional and personal to-do lists and share these lists with family, colleagues and friends.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content. Marketers can optimize their campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. This tool provides answers to content marketers’ questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content more easily discoverable?”, etc.

ViralHeat

Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can track conversations, schedule and publish updates, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your webcam or mobile device, share to your favorite social network or blog and interact with viewers. Share via your smart device and stream to your blog.

BlogDash

BlogDash connects and brings brands and bloggers together. Bloggers can choose the types of opportunities they are open to being contacted about.

BrandWatch

Brandwatch Analytics is a powerful social media monitoring and analytics platform that allows you to collect, analyze and report on your social media data.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct action.

CircleCount

CircleCount helps users better understand how to use GooglePlus. CircleCount lets you discover all of the Google Plus circles that include your profile. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on influencers and customers, schedule posts and manage multiple profiles, and view Twitter analytics data.

Contax.io

Contax.io monitors your followers and friends on Twitter and provides detail that can help you choose when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help brands improve their customer experience and operational efficiency by managing the flow of customer service enquiries and discussions on social media channels like Facebook, Twitter, Instagram and YouTube.

SocialStudio

Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Millions of websites covering pretty much any topic imaginable use Disqus.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos and videos.

Everytime

Everytime is a creative social media tool. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media to your computer. Those moments can then be easily shared, discussed, and found online using social collaboration.

Icerocket

Meltwater IceRocket is a social search engine which lets you search Twitter, Facebook, the blogosphere, or all of these for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach software that lets you search, sort, and filter to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, content, location, and more.

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are gathered from the Know About It system from the previous 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Facebook, Instagram, and Twitter content from fans into an interactive display.

TailWind

Tailwind is a Pinterest management, analytics, and marketing tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure results across the entire Pinterest network.

Viralwoot

ViralWoot is a Pinterest-based social media marketing platform for small and medium-sized businesses. Multiple accounts can be added to the tool and you can view how your pins are performing, find which are your top performing boards, etc. using built-in analytics reports.

TweetReach

TweetReach lets you measure how well your tweets, hashtags, search queries, and keywords are performing on Twitter. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring social performance.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can monitor their performance results using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with over a dozen Twitter platforms (SocialEngage, Attensity, Zendesk, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link online merchants, consumers, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides all the tools you need to display data on collaborative screens, detect trends or moments in social data and instantly route insights back to the enterprise.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite for top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow lets you find an audience, measure, manage and maximize your social media presence.

RetweetRank

RetweetRank lets you get insights into your tweets, track engagement and monitor your brand.

Searchmetrics

Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.

SimplyMeasured

SimplyMeasured provides easy social media analytics for your data in a single place.

SocialBakers

SocialBakers delivers deep, competitive social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social intelligence tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global brands and agencies. Users can cut through the social noise, find conversations that matter, measure digital reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions that allow you to create better products and services for your customers. Simply type in your keyword and instantly see what people are saying both in real-time and historically on any topic across all social networks. Find new and related topics, discover influencers, and gain valuable insights into communities that matter to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides fast, affordable, and simple social media monitoring of all social media and mainstream news, including Google Plus, Twitter, Facebook and many more.

TrapIt

Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With one click of a button, your teams can share content with their customers, prospects, and social networks.

Tweepi

Tweepi provides different ways to search for users that might have an interest in your brand. Once you find your targeted group of users, you can then easily interact with users by ‘following’, ‘adding to list’ or ‘@mentioning’ them. Twitter notifies those users via mobile notifications and email, and if they are interested, they may check your profile and follow you back.

Followadder

Followadder provides users with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, automate photo likes and direct messaging, search by hashtag, create lists, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. Twellow lets you search dozens of business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that can visualize your Twitter, Facebook, YouTube and Instagram accounts and any other service you use. You can quickly know which of your tweets, posts, videos or photos get the most engagement.

TwitterFall

Twitterfall is based in the UK and allows users on Twitter to access upcoming trends and patterns posted by users.

Wajam

Wajam gives you search results based on what your friends share on top of your normal search results.

Addict-o-matic

Instantly create a page with the latest buzz on any topic of your choice.

Bitly

Bitly lets you analyze social media engagement, optimize content, and measure how you’re spending your budget.

MyTopTweet

MyTopTweet displays your top performing tweets.

SocialMention

SocialMention is a real-time social media search engine and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope you have found this information useful. To learn more about the benefits of using the WordPress content publishing software to grow your business online, please see other articles and tutorials we have published on this site.

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