Savvy marketers know that building a mailing list is one of the best ways to grow your business online.
This is because a list gives you traffic on demand and access to repeat sales.
Marketing studies show that, on average, 50%-80% of visitors to a web site who leave will never return. That’s a lot of money and opportunities that you’re probably missing out on. Marketing research also shows that it takes an average of seven interactions with your business before prospects will make a purchase decision. It’s crucial, therefore, to try and get repeat interactions with your site visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to get your visitors’ contact details while they’re visiting your website or blog, so you can continue to communicate with them after they have left your website.
Building a list is absolutely essential when it comes to building a successful online business. A great list of email addresses has the potential to become your most valuable business asset.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to having access to repeat visitors and relationship-building.
There are many ways and effective strategies to build a list, but until very recently, it was very difficult to find one solution that takes advantage of all kinds of list-building methods available to capture visitors’ email addresses on your website.
Thrive Leads – WordPress Split-Testing List-Building Plugin
Plugin Description
The Thrive Leads WP mailing list builder could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using a number of different opt-in forms, split-test different offers, boost your conversions, and get traffic on demand, directly from your WordPress dashboard …
As mentioned earlier, there are many ways and effective strategies to build a targeted list of subscribers, and almost all of these methods and strategies involve the use of subscription forms.
What makes Thrive Leads different from other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
Thrive Leads list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WP users not just build a mailing list, but to build their mailing list faster.
For more details, visit the plugin site here:
Benefits
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on demand on your website:
It’s A WordPress Plugin
Thrive Leads WP list builder eliminates the need to have multiple plugins installed on your website. This not only reduces any potential problems resulting from plugin conflicts, but also keeps your website’s loading speed down.
Installation Is Easy, Quick & Simple
Thrive Leads installs just like every other WordPress plugin. Just upload a zip file that contains the plugin to your Plugins folder via your WordPress dashboard and activate.
Simple To Use
With Thrive Leads, you can easily set up one or more opt-ins, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required.
To get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-45 minutes to learn how to use all of the functionality in the software. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a dedicated support team that is available to answer any questions you have.
Every Type Of Opt-In Form Your Business Will Ever Need
With Thrive Leads, you can begin to capture email addresses using pre-designed templates, and every kind of opt-in form you need.
For example, you can use Thrive Leads to add unblockable “pop-up” opt-in forms …
Display forms that slide in from the corner of your web page …
You can use it to add opt-in forms anywhere inside your content, or the middle of your posts using a simple shortcode …
Insert a subscription form into your sidebar navigation menu …
You can insert two-step opt-in links that open a lightbox form when visitors click on a link …
And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as the visitor scrolls down the page …
As you can see, Thrive Leads integrates every type of opt-in form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads provides many unique features to WP users. Here are just some:
Fast And Simple To Install
Be up and running in minutes. As already mentioned, the developer provides extensive training content and tutorials, case studies, webinars, plus a support team.
This list-building tool not only integrates every type of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies directly from within your own admin account.
All-In-One List Building Strategies To Maximise Your Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:
Design And Deploy
The plugin provides an extensive library of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, without coding skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to create, modify and customize your forms …
Powerful A/B Testing
Split testing is the quickest way to boost your conversion rates and speed up your list growth.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including the following:
Test Opt-In Form Designs And Content
Thrive Leads lets you test different designs and content, and provides a “set and forget” feature that allows you to set the plugin to automatically eliminate the non-converting variations, and continue showing only the campaigns that convert well after enough data has been collected.
You simply begin your test and the plugin takes care of the rest, automatically picking the best performers and hiding the losers over time.
Test Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display an offer on your screen after 30 seconds
- Scroll-depth triggers where a message appears only after your visitor scrolls down at least 30% of the page
- Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if a form should display instantly, or animate into view (e.g. slide in). You can test many triggers against one another to further boost your conversion rate.
A/B Test Multiple Form Types
Thrive Leads also lets you test different form types. For example, you can test a lightbox pop-up vs a ribbon form and see which form type performs better for your business.
Test Completely Different Offers
Thrive Leads even lets you see how different offers perform against one another.
For example, you can assign different forms to different follow-up sequences to help you determine which yields the best conversion rates.
(Split-test different offers)
Not only does Thrive Leads give you tremendous flexibility when it comes to split-testing your opt-ins, but you can easily duplicate an existing form – even make multiple copies, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all with just a few mouse clicks.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting levels (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a ribbon form on the Front Page only), including which post types, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to show to the right segments of your audience at a precise time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
Thrive Leads is also compatible will all major browsers.
Smart Analytics
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, the plugin provides a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns for getting the most highly qualified traffic from the best sources.
Seamless Integration With All Major Autoresponders & Leading Email Marketing Solutions
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Plus, you can use different lists and different services with different forms, so you’re not dependent on any one service.
As you can see, Thrive Leads gives you opt-in testing capabilities that extend well beyond what most other list-building software provide.
Testimonials
Here are a couple of the testimonials and feedback that plugin users have provided for the Thrive Leads plugin:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Thrive Leads Support
As mentioned earlier, ThriveThemes provides extensive training content, webinars and a dedicated support team that is available to provide you with any assistance you need.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year updates with their purchase, backed by a no-risk, thirty day, complete money-back guarantee.
Product Price
Thrive Leads is available in the following editions:
- Single Site – The Single Site edition allows you to install & activate the plugin on 1 single domain. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites Edition – This edition allows you to install & activate the plugin on unlimited sites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency option allows you to install & activate the plugin on unlimited websites that you own and operate, and on all of your client sites. All plugin features are included, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: Current pricing for Thrive Leads depends on whether there are any promotions or limited-time specials being offered. The above reflects the price at the time this review was written. This may not be the actual pricing set by the software developer when you visit the site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing:
Additional Useful Tips
Even on an existing website with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms across your entire site.
For a demo video showing plugin usage, including help documentation and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential for building a successful online business. When it comes to growing a mailing list, the only way to improve your results is to continually run split-tests and then analyze your performance to find out what really works best for your business. Thrive Leads makes a powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms are shown to visitors, and the tools to improve your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as enable users to create and insert popups into their web pages. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, check out the plugin here: Thrive Leads – Mailing Builder For WordPress
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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