Experienced marketers understand that building a mailing list is one of the most valuable assets you can build for a business online.
This is because a list gives you traffic on demand and access to repeat sales.
Marketing studies show that, on average, 50%-80% of visitors to your web site generally leave and never return. That’s a lot of money to be leaving on the table. Research also shows that it takes an average of seven exposures to your business before a purchase decision is made. It’s essential, therefore, to try and interact repeatedly with visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get visitors to give you their contact details while they’re visiting your site, so you can keep in touch after they have exited your site.
Building a list is absolutely essential for building a successful online business. A great list of email addresses has the potential to become your most reliable and constant source of profit.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to having access to repeat visitors and building a relationship.
There are many different ways and effective strategies to build a list, but until now, it was very hard to find one affordable solution that incorporates many kinds of proven list-building methods available for capturing visitors’ email addresses on a website.
Thrive Leads – Mail List-Building Plugin For WordPress Users
Plugin Description
Thrive Leads mailing list builder for WP lets you build a list of subscribers quickly using a wide range of opt-in forms, test different offers, improve your conversions, and get traffic on call, working directly inside your WordPress dashboard …
As mentioned earlier, there are many ways and different strategies to build a list of email subscribers, and almost all of these methods and strategies involve the use of subscription forms.
What makes Thrive Leads different than other lead capturing software is that Thrive Leads comes with a range of unique conversion boosting technologies and list-building strategies built all into one plugin.
The Thrive Leads mail list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help users not just build a mailing list, but to build their mailing list faster.
Learn more here:
Plugin Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your site:
It’s A WordPress Plugin
The Thrive Leads WordPress list builder eliminates the need to install multiple plugins . This not only reduces any potential problems resulting from plugin conflicts, but also keeps your website’s loading speed down.
Installation Is Easy
Thrive Leads is really easy to install. Simply upload it to your Plugin folder via your WP admin user section and activate.
Really Simple To Use
Thrive Leads has made it very easy to set up one or more opt-in forms, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required at any point.
To get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 25-40 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive training content, case studies and a dedicated support team that is available to provide you with any assistance you need.
Every Type Of Opt-In Form Your Business Needs
With the Thrive Leads plugin, you can begin to capture subscriber details using pre-designed templates, and every type of opt-in form your business will ever need.
For example, you can use Thrive Leads to add stylish “pop-up” forms …
Display opt-in forms that slide in from the corner of your page …
You can use it to insert forms anywhere within your content, or the bottom of your posts …
Insert a subscription form into any widget area of your site …
You can add two-step opt-in links that open a lightbox when visitors click on a content link …
And even add ribbon forms to your site that shows at the top of the screen and remain “sticky” as visitors scroll down the page …
As you can see, Thrive Leads integrates every kind of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads offers a number of great features to WordPress users. Here are just some:
Fast And Easy To Install
Ready to use in minutes. As already mentioned, the plugin developer provides extensive tutorials, training content, case studies, webinars, plus a responsive support team.
This list-building tool not only integrates every type of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies directly from your own WP administrator area.
All-In-One List Building Strategies For Boosting Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use software:
Design And Deploy
Thrive Leads provides an extensive library of built-in professionally-designed and web optimized form templates that can be fully customized to suit your needs, with no coding skills required.
Simple “point and click” technology and a visual editor lets you create, modify and customize your forms …
Split Testing
Split testing is the fastest way to boost your conversion rate and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including the following:
Split-Test Different Designs And Content
Thrive Leads lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the non-converting variations, and continue showing only those that are converting well after sufficient data has been collected.
You simply begin your test and the plugin will handle everything else, automatically picking the winners and hiding the losers over time.
Split-Test Different Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to show an offer on your screen after 15 seconds
- Scroll-depth triggers where a message will appear only when your visitor scrolls down at least 50% of the page
- Exit-intent triggers that can detect when someone is about to exit the page and presents them with a pop-up form.
Furthermore, you can also test if a form should display instantly, or animate into view (e.g. slide in). You can test many triggers against one another to further increase your conversion rate.
A/B Test Form Types
Thrive Leads also lets you split-test different form types. For example, you can test a widget form on your sidebar vs a slide-in form to see which type of form performs better for your business.
Test Offers
The plugin even lets you test completely different offers.
For example, you can assign different forms to different auto-responder lists to help you determine which yields the best conversion rates.

(Split-test different offers)
Not only does this plugin give you tremendous flexibility when it comes to split-testing your opt-in forms, but you can easily clone any existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do this all in just a few minutes.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting options (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display in your site based on certain rules you set (e.g. a lightbox pop-up on all Posts), including which post types, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for posts that receive the most traffic over time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will work on any device or screen size.
Thrive Leads is also compatible will all major browsers.
Reports For Actionable Insights
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best converting sources.
Integrates Seamlessly With Major Autoresponders And Email Marketing Solutions
If your email marketing service allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Additionally, you can use different lists and different services with different forms, so you’re never dependent on any one system.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that go well beyond what other list-building software provide.
Testimonials
Here are a couple of the testimonials that plugin customers have written about the Thrive Leads plugin:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Thrive Leads Support
As mentioned previously, ThriveThemes provides extensive training content, case studies as well as a support team that is available to help users sort out any issues they have.
Tutorial videos explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year software updates with their purchase, backed by a no-risk, 30 day, full money-back guarantee.
Plugin Pricing
The Thrive Leads plugin is available in the following editions:
- Single Site Edition – The Single Site edition lets you install & activate the plugin on 1 single site. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites License – This option lets you install & activate the plugin on all domains that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency Edition – The Agency edition lets you install & activate the plugin on all websites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: The price of the product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the plugin sells for the amounts shown above. This may or may not be the actual price set by the software developer when you visit the product website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing information:
Additional Information
Even on an existing site with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms throughout your website.
For a demo video of the plugin, including installation instructions and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a subscriber list, the only way to improve your results is to run split-tests and find out what works best for your business. Thrive Leads makes a very powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms show to visitors, and the tools to increase your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as enable users to create and insert pop-up forms into their web pages. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, visit the plugin website here: Thrive Leads – WordPress Mailing List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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