Category: WordPress Business Strategies

In Part One of this article, we looked at some of the reasons why WordPress makes an ideal platform for marketing your business on social media.

In this section, we look at a number of monitoring tools, services and applications that let you:

• Search, find, sort, organize and target users according to specific demographic criteria, psychographic indicators, etc.
• Listen to online social conversations
• Identify consumer buying signals.

This information will allow you to start a meaningful conversation with your audience and pitch them information about your products or services.

Let’s move on now to some of the actual tools and applications you can use for monitoring social media activity. If you are looking for smarter ways to increase sales using social media, then here are 30 social media management tools & resources for businesses and WordPress users.

WordPress And Social Media Monitoring

(Discover what people are saying about you, your business, and your competitors on social media)

Wouldn’t it be great if there was a free, simple and easy way to find out what is new in your industry or niche so that you are not wasting a huge amount of time doing research? Well, there is, and it’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is a free, simple and useful tool for keeping up-to-date with the latest news and information about all kinds of topics, staying informed about people and companies, and monitoring what other people post online about you and your business.

Google Alerts is not only useful for helping you manage your reputation online, but also for automatically gathering information about people, brands, companies, or any other subject you are following.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s bots index a new web page, press release, news update, blog post, a video, tweet, or any other content related to the topic you’ve subscribed to, it will automatically send you an email or RSS update.

If you want to learn how to set up alerts with Google, see this simple tutorial: How To Set Up A Google Alert In Three Easy Steps

Hootsuite

(Hootsuite)

Hootsuite is a social media management application that lets you manage all of your social profiles from an intuitive dashboard.

Hootsuite provides social media management, social marketing, social selling, and social customer service solutions. You can schedule Tweets and Facebook posts, monitor conversations, create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with team members.

Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks, and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

Visit this website to learn more: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule your social content. Add updates to your Buffer account and it will be posted for you at spaced out intervals over the day.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to the web interface, Buffer also provides mobile apps for iOS and Android devices and a browser extension.

Go here to learn more: Buffer

Social Metrics Pro

(Social Metrics)

Social Metrics Pro is a plugin for WordPress that lets you track social activity across leading social media networks like Facebook, Twitter, Google Plus, Pinterest, LinkedIn, Digg, and StumbleUpon.

Some of the powerful features included in SocialMetricsPro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social search improvement system.

Go here to learn more about Social Metrics: Social Metrics

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works in any business marketing campaign. You can easily manage your social networks, engage your audiences, schedule post messages, and measure ROI from one easy-to-use dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful social and marketing features: a powerful visual designer, top viral video finder, built-in comments, retweets, favorites, and likes tool, agency license to manage unlimited social accounts, and more.

To learn more, go here: Sociocaster

SproutSocial

(SproutSocial)

SproutSocial is a robust social media management tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in social CRM, advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, security features, analytics and custom reports, mobile apps, RSS feed integration, etc.

For more information, go here: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is a social intelligence platform that allows you to track and manage all of your social network accounts from one place.

Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and displays data from your social channels using a simple and intuitive dashboard. You can quickly and easily organize data by business or customers, and track your own social profiles as well as competitor profiles.

More info: SocialReport

Followerwonk

(Followerwonk Twitter Analytics)

Followerwonk is a Twitter analytics tools that lets you search Twitter bios to connect with anyone, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, contrast your relationships with your competitors and friends, and explore and grow your social graph..

More information: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides you with a set of powerful tools that help you work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, manage multiple Twitter accounts, and more.

To learn more, go here: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social media monitoring platform for small and medium sized businesses, online marketers, community managers, analysts, and content marketers. It lets you monitor your social media mentions, schedule and launch social media posts, and measure engagement and sales, sentiment, buzz, etc. of all posts from one easy-to-use platform.

To learn more, go here: Beevolve

HowSociable

(HowSociable)

HowSociable is a simple social measuring tool that allows you to see brand mentions on the social web.

HowSociable displays brand viability metrics across more than 30 social media channels. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing across social media sites.

For more information, go here: HowSociable

Mention

(Mention.com)

Mention allows anyone to know what’s being said about them online and on social media.

Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have real time actionable data that can help you with your business goals. Mention also allows collaborative monitoring (assigning mentions to different team members and sharing alerts), and offers apps for mobile devices and desktop users.

Go here to learn more: Mention

Google Analytics

(Google Analytics)

Google Analytics is not just a free and powerful web analytics software application, it can also help you track links from your website to your social media accounts.

Visit the Hootsuite blog to read a 6-step tutorial on tracking social media links with Google Analytics.

Facebook Insights

(Facebook.com)

Facebook not only lets you add follow, share, and like social media buttons and commenting features to your WordPress site, it also provides a comprehensive analytics tool called Facebook Insights that lets you analyze how your site is performing on the Facebook platform.

(Facebook Insights)

Facebook Insights tracks active users to help you with your business marketing efforts.

You can use Facebook’s Page Insights to learn about your posts — which are attracting the most shares, comments, and likes and to learn about your the demographics of your audience. You can then use this information to publish content when your content is most likely to reach your target audience.

Go here for more info: Facebook Insights

Twitter Analytics

(Twitter.com)

Twitter Analytics let you see how your content is performing and gives you a breakdown of your profile visits, tweets, tweet impressions, followers, and tweets linking to you.

Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your Twitter marketing strategy.

(Twitter Analytics – Tweet activity)

Visit this website to learn more: Twitter Analytics

YouTube Analytics

(YouTube)

YouTube Analytics provides analytic reports to video publishers.

You can monitor the performance of your channel and videos with up-to-date metrics and reports like the overview, realtime, revenue, engagement, and watch-time reports.

For more details, go here: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics lets you see what people like from your profile, and what they save from your website. With Pin insights, you can get information that helps you learn what your customers want.

More info: Pinterest Analytics

Other Social Media Services And Tools

With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.

Here are some other social media worth knowing about. Keep in mind that web technologies change. If anything changes in the list below, please contact us.

Wunderlist

Wunderlist is a task management tool with a social twist. Create personal and professional lists and share these lists with colleagues, family and friends.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with online consumers.

Answerbase

Create your own social Q&A community. The Answerbase Q&A Platform allows users to ask questions, browse Q&A content, and get their questions answered.

Appinions

Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology is now part of ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ deep data science patent protected technology enables customers to optimize all stages of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. This tool provides answers to questions like ”who should we listen to or partner with?”, ”what keywords do we use to make our content more easily discoverable?”, etc.

ViralHeat

Viralheat runs a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can follow conversations, publish and schedule updates, access metrics and KPI, and deliver presentation-ready reports.

Bambuser

Bambuser lets you broadcast live using your mobile device or webcam, share to your favorite social network or blog and interact with your viewers. Share via your smart device and stream to your blog.

BlogDash

BlogDash links brands looking to promote their products and services with bloggers who are willing to write content designed to bring brands positive media attention.

BrandWatch

BrandWatch lets you listen to conversations about your brand, your market, or your products with pinpoint accuracy.

Buzzflash

Buzzflash is part of the Truthout community – an independent platform for transformative ideas that features daily headlines aimed at inspiring direct action and participation.

CircleCount

CircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the Google+ circles in which you are included. If your profile isn’t already being monitored on CircleCount.com, you can easily add the url of your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it is a community management tool for building relationships and discovering leads on Twitter.

Contax.io

Contaxio tracks your friends and followers on Twitter and provides detail that can help you choose when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help brands improve customer experience and operational efficiency by managing the flow of customer service enquiries and social media discussions on channels like Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio helps you understand which topics are generating interest and where the most influential conversations are happening, then use that information to make informed business decisions.

Disqus

Disqus is a social tool that aims to help improve conversations online. Millions of websites covering just about every topic imaginable use Disqus.

Echofon

Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes sharing media simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post videos or photos.

Everytime

Everytime is a creative social media tool. If you work with videos, sounds, or images, you can save moments from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily discussed, shared, and found online using social collaboration.

Meltwater Icerocket

Icerocket is a social media search engine which allows you to search the blogosphere, Twitter, Facebook, or all at once for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach software that lets you filter, search, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on topics, location, content, and more.

Klout

Klout is a social media monitoring and performance analysis tool. Klout rewards experts in specific topics and areas of interests with Perks, brings influencers and brands together, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your audience hasn’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the stories attract.

LiveFyre

LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Facebook, and Instagram content from fans into an interactive display.

TailWind

Tailwind is a Pinterest analytics, management, and marketing tool. It lets you schedule pins, monitor Pinterest, analyze industry trends and measure performance and results.

Viralwoot

ViralWoot (formerly Pinwoot) is a Pinterest-based social media marketing tool for small and medium-sized businesses. You can add multiple accounts and view the performance of your pins with the built-in analytics reports.

TweetReach

TweetReach lets you measure the reach of your tweets for hashtags, searches, and specific keywords. TweetReach shows you the estimated potential of the tweets for any given query.

Keyhole

Keyhole’s real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating on Twitter and Instagram. Users can assess their analytics using easy to understand visual reports.

Riffle

Riffle integrates with every Twitter platform (Hootsuite, Spredfast, Zendesk, etc) and provides you with insight into the current and potential value of Twitter users, engagement, interest, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link online merchants, bloggers, and consumers by tagging images on the web. You can earn money from every purchase made.

MutualMind

MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution gives you all the tools you need to display data on collaborative screens, detect trends or moments in social data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to grow and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured lets you analyze and understand conversations, competitors, and audiences that matter to you across every social channel.

SocialBakers

SocialBakers delivers deep, competitive social media analytics that tell you how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through social noise, listen into the conversations that matter, measure online reputation, manage consumer relationships and boost the ROI of their social activities.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better services and products for your customers. Type in your keyword and instantly see what people are saying on any topic both in real-time and historically across all social channels. Discover influencers, find new and related topics, and gain valuable insights into the audiences that matter to you.

ThisMoment

ThisMoment allows businesses to engage with everyone, everywhere. Depending on what business you run, ThisMoment’s Content Cloud helps you find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides affordable, simple, and fast social media monitoring.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With one click of a button, your teams can share content with their social networks, customers, and prospects.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting lists.

Followadder

Followadder provides users with automated social networking management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.

Twellow

You can think of Twellow as being like the Yellow Pages for Twitter. You can search many business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, YouTube and Instagram accounts and any other service you use. Learn which of your tweets, posts, videos or photos get the most engagement in seconds.

TwitterFall

Twitterfall allows users on Twitter to access upcoming trends and patterns posted by users.

Wajam

Wajam displays search results of what your friends are sharing above your normal search results.

Addict-o-matic

Addictomatic lets you instantly create a page with the latest buzz on any topic of your choice.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

My Top Tweet is a simple social monitoring tool that displays your top performing tweets.

SocialMention

SocialMention is a real-time social search and analysis platform.

Twazzup

Twazzup provides real-time monitoring and analytics for Twitter.

TweetDeck

TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.

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We hope that you have found this information useful. To learn more about using the WP web site management software to grow your business online, please see other articles and tutorials we have published here on WPCompendium.org.

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