Category: WordPress Business Strategies

In Part 1 of this article, we looked at some of the reasons why WordPress is an ideal platform for marketing your business on social media.

In this section, we examine a number of tracking tools, services and applications that let you:

• Search, find, segment, filter and organize users according to demographics, psychographic indicators, etc.
• Listen to social conversations online
• Identify buying signals.

With this information, you can engage in meaningful conversations with your audience and pitch them information about your products or services.

Let’s move on now to some of the actual tools you can use for monitoring social media content. If you’ve been searching for smarter ways to increase sales using social media, then check out this list of dozens of social media monitoring tools for measuring, analyzing and improving your social marketing.

WordPress Social Media Monitoring – Tools

(Discover what people are saying about you, your brand, and your competition on social media)

Is there a free and simple way to know what is happening in your industry or niche so that you are not wasting a huge amount of time doing research? Yes, there is. It’s called …

Google Alerts

(Google Alerts – free web monitoring service)

Google Alerts is one of the simplest and most useful online tools available for keeping up with the latest news about all kinds of topics, staying informed about people and companies, and monitoring what is being published about you and your business online. Google Alerts is also free.

Google Alerts is not only great for helping you manage your reputation online, but also for automatically sourcing news about people, companies, or any other topic you want to know about.

With Google Alerts, you just subscribe to a keyword or topic and you’re done. Whenever Google’s robots (Googlebot) crawl a new web page, blog post, press release, news update, a tweet, video, or any other indexable content related to that topic, it will automatically send you an email or RSS update.

We’ve created a simple tutorial on how to set up alerts with Google here: How To Set Up Google Alerts - 3 Simple And Easy Steps

Hootsuite

(Hootsuite.com)

Hootsuite is a social management platform that lets you manage all of your social activities from a single dashboard.

Hootsuite provides social media management, social selling, social marketing, and social customer service solutions. You can schedule Tweets and Facebook posts, track conversations, quickly create and customize analytics reports, share the workload amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.

Hootsuite is one of the leading social media management tools (SMMT). It allows you to post to a large number of social networks (including their app directory), and provides integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.

More info: Hootsuite

Buffer

(Buffer.com)

Buffer lets you schedule social content. Add updates to your Buffer queue and Buffer will then automatically post the content for you.

Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer also provides mobile apps and a web browser extension.

For more information, go here: Buffer

SocialMetricsPro

(SocialMetrics)

Social Metrics Pro is a plugin for WordPress that lets you monitor social activity from many leading social networks like GooglePlus, Twitter, Facebook, StumbleUpon, Pinterest, Digg, and LinkedIn.

Some of the powerful features included in Social Metrics Pro include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, one-click auto-update functionality, and a simple social SEO improvement system.

We have written a detailed article about Social Metrics. Go here to learn more about this useful plugin: Social Metrics WordPress Social Media Analytics Plugin

Sociocaster

(Sociocaster)

Sociocaster is easy to use and works for any marketer or business. You can easily schedule messages, manage your social media networks, engage with your audiences, and measure ROI from one easy-to-use dashboard.

Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes loads of powerful social and marketing features: a powerful visual designer, royalty-free picture search tool, advanced link share customization for Facebook, unlimited social account management (agency license), and much more.

More information: Sociocaster

SproutSocial

(SproutSocial.com)

SproutSocial is a premium tool built for small to large businesses as well as the enterprise sector.

SproutSocial has a built-in Customer Relationship Management system (CRM), advanced scheduling tools, social monitoring, support for teams and multiple profiles, helpdesk, team collaboration tools, permission levels and roles, analytics and custom reports, mobile apps, RSS feed integration, etc.

For more details, go here: SproutSocial

SocialReport

(SocialReport.com)

SocialReport is an all-in-one social media management and reporting tool that lets you track and manage all of your social media accounts from one place.

It tracks the performance of your Facebook pages and Twitter profiles, business reviews, website performance and blogs, and returns data from your social channels using a simple and intuitive dashboard. You can organize data by customers or business, and track your own social profiles as well as profiles of others.

Visit this website to learn more: SocialReport

Followerwonk

(Followerwonk)

Followerwonk is a Twitter analytics tools that lets you sort your followers by any criteria to find your most important and influential followers, compare Twitter accounts to find overlaps and target new influencers, view interactive charts of new followers and unfollows, correlate with your tweets, RTs, and mentions, and explore and grow your social graph..

Visit this website for more information: Followerwonk Twitter Analytics

ManageFlitter

(ManageFlitter)

ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.

ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, easily search inside your Twitter stream to find and follow influencers for your business, use tweet analytics to track keywords and beat your competitors, understand who you follow, and more.

More info: ManageFlitter

Beevolve

(Beevolve)

Beevolve.com is a social media monitoring platform for small and medium sized businesses, analysts, content marketers, online marketers, and community managers. Beevolve lets you monitor your brand mentions, schedule and launch social media posts, and measure resulting sales and engagement, social sentiment, buzz, etc. of all your posts from one easy-to-use platform.

To learn more, visit this site: Beevolve

HowSociable

(HowSociable.com)

HowSociable is a simple tool that allows you to monitor how your brand or business is mentioned on the social web.

HowSociable.com displays brand viability metrics across more than 35 social channels. It delivers you a “social magnitude” score. This social numerical view lets you know how well you are doing across those social media sites, and what areas can be improved.

Visit this website to learn more: HowSociable.com

Mention

(Mention.com)

Mention allows anyone to know what’s being said about them online and on social media.

Mention’s algorithms monitor billions of data points, so when someone mentions your keyword online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention can also be used for collaborative monitoring (assigning mentions with other team members and sharing alerts), and is cross-device compatible.

More info: Mention

Google Analytics

(Google Analytics)

With so many great social media monitoring tools available, it’s easy to forget that powerful software applications like Google Analytics can also help you track links from your WordPress website or blog to your social media accounts.

Hootsuite has published a simple six-step tutorial on tracking social media links with Google Analytics on this blog post.

Facebook Insights

(Facebook)

Facebook not only lets you integrate share, follow, and like social media buttons and commenting features with your site, it also provides a comprehensive analytics tool called Facebook Insights. This application lets you understand how your content is performing on Facebook’s social networking platform.

(Facebook – Insight Types)

Facebook Insights can help you analyze metrics like page likes, post reach, engagement, etc. This can help you with your business marketing efforts.

You can use Page Insights to see which of your posts have the most likes, comments, and shares and to learn about your audience demographics. You can then use this information to publish content when your content is most likely to reach your target audience.

Go here for more info: Facebook Insights

Twitter Analytics

(Twitter)

Twitter Analytics let you see how your tweets are performing and provides a monthly breakdown of your tweets, profile views, tweet impressions, followers, and top tweets linking to you.

The Twitter Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to better plan your Twitter strategy.

(Twitter – Tweet activity)

For more details, go here: Twitter Analytics

YouTube Analytics

(YouTube Analytics)

YouTube Analytics lets you see how your channel is performing on the YouTube platform.

You can monitor traffic sources, user demographics, views, average video viewing time, earnings from video playbacks, etc.

Go here to learn more: YouTube Analytics

Pinterest Analytics

(Pinterest.com)

Pinterest Analytics helps you explore what people like from your profile, what they save from your website, what referral traffic you are getting from Pinterest, and how much traffic your site gets when you pin new content. You can get information that helps you learn who your audience is and what they want.

More info: Pinterest Analytics

Additional Social Media Services And Tools

Many new tools and technologies are being developed each year to help businesses take advantage of social media.

The list below contains a number of other social media-related worth knowing about. Keep in mind that web technologies are continually evolving. If any of the tools below change, please let us know.

Wunderlist

Wunderlist is a task management tool with a social twist. It lets you create professional and personal to-do lists and share your lists with family, friends and colleagues.

SDL/Alterian

SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that allows you to create engaging digital experiences with your customers.

Answerbase

Create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.

Appinions

Appinions is a content marketing and live publishing SaaS platform for planning, creating and distributing content online. You can optimize campaigns by quickly finding, tracking and connecting with opinion leaders who are most likely to influence a trend, idea, product or brand. The ScribbleLive acquisition enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like “what should we write about?”, “where should we publish?”, etc.

ViralHeat

Viralheat is part of Cision, a global media intelligence software company. Viralheat is a powerful data analytics platform that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream that combines monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Users can follow conversations, access metrics and KPI, publish and schedule updates, and deliver presentation-ready reports.

Bambuser

Broadcast live using your mobile device or webcam, share to your favorite social network or blog and engage with your viewers. Share via your smartphone and stream to your blog.

BlogDash

BlogDash connects brands searching for ways to promote their products and services with bloggers who are willing to write content designed to bring brands positive media attention.

BrandWatch

BrandWatch is a social monitoring platform that lets marketers capture, analyze and share insights from social data to better evaluate the value of marketing in the socialsphere.

Buzzflash

Buzzflash is an independent platform for transformative ideas that features daily headlines whose goal is to inspire direct social action and participation.

CircleCount

CircleCount helps users better understand how to use Google Plus. CircleCount lets you discover all of the Google+ circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add your Google Plus profile and it will start tracking your circles.

Commun.it

Commun.it lets you manage your Twitter relationships, focus on customers and influencers, schedule posts and manage multiple profiles, and view Twitter analytics data.

Contax.io

Contaxio monitors your followers and friends on Twitter and provides detail that helps you choose when to follow back.

Conversocial

Conversocial provides cloud-based social customer service solutions that help global brands improve their customer experience and operational efficiency by managing customer service flow and social media discussions on channels such as Twitter, Facebook, YouTube and Instagram.

SocialStudio

Social Studio lets you understand which topics are generating interest and where the most influential conversations are happening on social media, then use that information to make better business decisions.

Disqus

Disqus integrates with WordPress and can be used instead of the built-in WordPress commenting system to expand the power of social discussions online. Disqus is used by millions of websites covering pretty much any topic imaginable.

Echofon

Echofon provides users with social apps for Facebook and Twitter. Echofon apps notify you of mentions and messages. Echofon for Twitter means you’ll never read a tweet twice by avoiding duplicate alerts on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides simple, streamlined navigation and an uncluttered Facebook experience, browse your newsfeed and timelines, comment and like with ease and post photos and videos.

Everytime

Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments are then easy to share, privately or publicly, easy to discuss about and easy to find.

Meltwater Icerocket

Icerocket is a social search engine which allows you to search Twitter, the blogosphere, Facebook, or all at once for any keywords you like.

GroupHigh

GroupHigh is a blogger outreach tool that lets you search, filter, and sort to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on location, content, topics, and more.

Klout

Klout is a website, mobile app, and social media monitoring and performance analysis tool. Klout brings influencers and brands together, rewards experts in specific topics and areas of interests with Perks, and ranks users social influence using a “Klout Score”. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.

KnowAboutIt

KnowAboutIt lets you discover the most engaging and relevant content lost in your social stream. The stories are gathered from the KnowAboutIt system from the past 24 hours, and are ranked by the number of comments that the Know About It system is aware of in relation to that story.

LiveFyre

LiveFyre lets you capture conversations from the social web.

TailWind

Tailwind is a Pinterest management, analytics, and marketing tool. It lets you schedule pins, monitor analytics, analyze industry trends and measure results across the entire Pinterest network.

Viralwoot

Viralwoot helps you grow Pinterest followers, add pins for promotion, manage and grow multiple accounts, schedule pins with a free bookmarklet, track what people are pinning from your website, who is pinning the most and what images from your website are trending on Pinterest with pin alerts, find which are your top performing pins and boards, connect with influencers, and more.

TweetReach

TweetReach allows you to measure how well your tweets, keywords, hashtags, and search queries are doing on Twitter. TweetReach gives you insights about Twitter and snapshot reports.

Keyhole

Keyhole is a real-time social media search tracking application that allows you to track keywords, #hashtags, and URLs on Twitter and Instagram. Users can assess their performance results using easy to understand visual reports.

Riffle

Riffle by CrowdRiff integrates with every Twitter platform (Mention, Spredfast, MarketMeSuite, etc) and provides you with Twitter analytics, engagement, and real-time activity tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.

Merchii

Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. You can earn money from every purchase made.

MutualMind

MutualMind is a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides you with all the tools you need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.

Unified Social / PageLevel

PageLever, a leading Facebook analytics company, was acquired by Unified Social in January 2013. Since then, Pagelever’s comprehensive, real-time reporting has been integrated with Unified Social’s operating platform. These tools are part of a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.

Refollow

Refollow provides powerful tools designed to grow and manage your social media presence.

RetweetRank

Get insights into your tweets, track engagement and monitor your brand with Retweet Rank.

Searchmetrics

Searchmetrics provides enterprise-level social and content marketing solutions and SEO/social media analytics.

SimplyMeasured

SimplyMeasured lets you analyze and understand the audiences, conversations, and competitors that matter to you across all social channels.

SocialBakers

SocialBakers delivers deep, competitive social media analytics that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Facebook and Twitter ads in one place, quickly identify your best content and top posting times, gain powerful insights about your audience, and track your brand’s performance over the long term.

Synthesio

Synthesio is a social media intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of leading brands and agencies around the world. Users can cut through the social noise, listen into the conversations that matter, measure online reputation, manage their consumer relationships and boost their social activities’ ROI.

Sysomos

Sysomos monitors billions of conversations and helps you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Find new and related topics, discover influencers, and get insights into the audiences that matter most to you.

ThisMoment

ThisMoment provides brands with opportunities to engage their customers online. Depending on what business you run, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.

Trackur

Trackur provides simple, affordable, and fast social media monitoring of all social media and mainstream news, including Google+, Twitter, Facebook and many more.

TrapIt

Trapit is a social selling, employee advocacy and content marketing tool. With the click of a button, your teams can share content with their social networks, customers, and prospects.

Tweepi

With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.

Followadder

Followadder provides you with automated social networking management software. It lets you get real Instagram followers, real photo likes and comments, schedule posts, follow/unfollow Instagram users, like back photos, access automated photo liker and automated direct message, create lists, search by hashtag, and more.

Twellow

Twellow is like the Yellow Pages for Twitter. Twellow lets you search dozens of relevant business categories, or your geographical area for Twitter followers.

TwentyFeet

TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, Instagram and YouTube accounts along with any other service you use. You can quickly know which of your posts, tweets, photos, or videos get the most engagement.

TwitterFall

Twitterfall is a UK-based website that allows users on Twitter to access upcoming trends and patterns posted by users.

Wajam

Wajam is a tool that displays search results of what your friends are sharing online on top of your normal search results.

Addict-o-matic

Addict-o-matic lets you instantly create a page that displays the latest buzz on any chosen topic.

Bitly

Bitly lets you share, track and analyze your links.

MyTopTweet

My Top Tweet is a simple social monitoring tool that displays your best performing tweets.

SocialMention

SocialMention is a real-time social search engine and analysis platform.

Twazzup

Twazzup provides real-time Twitter monitoring and analytics.

TweetDeck

TweetDeck is a Twitter tool for real-time tracking, organizing, and social engagement.

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We hope that you have found this information useful. To learn more about using WordPress to grow your business online, please see other tutorials and articles we have published on this site.

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