In Part 1 of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media.
In this section, we look at a number of tracking tools, services and applications that allow you to:
- Search, find, segment, filter and organize users according to specific demographic criteria, their interests, etc.
- Monitor online social conversations
- Identify key consumer buying signals.
This information lets you start meaningful conversations with a targeted audience and pitch them your message.
Let’s move on now to some of the actual tools you can use for monitoring social media content. If you are searching for smarter ways to improve your business results using social media, then check out our list of dozens of social analytics tools for improving social ROI.
WordPress And Social Media – Useful Social Tracking Tools
(Discover what consumers are saying about you, your brand, or your competitors on social media)
Is there a simple and easy way to know what is new in your niche or industry that will save you time doing research? Yes, there is. It’s called …
Google Alerts
(You can monitor the web for new content with Google Alerts)
Google Alerts is simple, useful and free tool from Google that lets you keep up with the latest news about all kinds of topics, stay informed about people, brands and companies, and monitor what other people are publishing online about you and your business.
Google Alerts is not only great for helping you manage your reputation online, but also for automatically receiving news about people, brands, companies, and any other topic you need to know about.
With Google Alerts, you subscribe to a keyword or topic and you’re done. Whenever Google’s robots index a new web page, blog post, news update, press release, a tweet, video, or any other content related to that topic, you will automatically receive an email or RSS update.
We’ve created a simple step-by-step tutorial on how to create a Google alert here: How To Set Up Google Alerts - Three Simple & Easy Steps
Hootsuite
(Hootsuite)
Hootsuite is a social management platform that lets you manage all of your social media profiles from one dashboard.
Hootsuite provides solutions for social media management, social selling, social marketing, and social customer service. You can schedule Tweets and Facebook posts, monitor conversations, quickly create and customize analytics reports, streamline workflows amongst teams, departments, or regions, assign tasks, receive real-time notifications, have internal conversations, and collaborate with teams.
Hootsuite is one of the most used social media management tools (SMMT). It allows you to post to many social networks, and offers integration with Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress and more.
More information: Hootsuite
Buffer
(Buffer)
Buffer lets you schedule social content. Add updates to your Buffer queue and Buffer will then automatically post the content for you.
Buffer allows you to schedule updates for a day, week, or month. Scheduling times are preset, but you can change these in your settings. In addition to using a web interface, Buffer is also available as a browser extension and as a mobile app for iOS and Android devices.
More info: Buffer
SocialMetricsPro
(Social Metrics)
SocialMetrics is a plugin for WordPress that lets you monitor Tweets, Likes, Pins, +1s and other social signals from your Dashboard.
Some of the powerful features included in Social Metrics include Excel-like conditional formatting, built-in and external widgets, sort, search and filter data, export data capabilities, 1-click autoupdate functionality, and a simple social SEO improvement system.
Go here for a detailed article on Social Metrics: Social Metrics Pro Social Plugin For WordPress
Sociocaster
(Sociocaster)
Posting to Facebook, Linkedin, WordPress, and Twitter can be time-consuming. To get all these tasks done usually requires different plugins, applications, or tools. Sociocaster lets you do it all from one location.
Sociocaster is a powerful tool for entrepreneurs and internet marketers. It includes powerful marketing and social features: image-sharing designs, popular Twitter topics discovery tool, video marketing tool, unlimited social account management (agency license), and more.
For more information, go here: Sociocaster
SproutSocial
(SproutSocial.com)
SproutSocial is a robust tool built for small to large businesses as well as the enterprise sector.
SproutSocial has a built-in social Customer Relationship Management system (CRM), advanced scheduling tools, monitoring, support for teams and multiple profiles, helpdesk for customer support, team collaboration tools, security features, custom reports and analytics, mobile apps, RSS feed integration, etc.
For more details, go here: SproutSocial
SocialReport
(SocialReport.com)
SocialReport is a social intelligence platform that allows you to track and manage all of your social media accounts from one place.
Social Report tracks the performance of your Facebook pages and Twitter profiles, website performance and blogs, and returns your social channel data using a simple and intuitive dashboard. You can organize data by business or customers, and track competitor profiles in addition to your own.
Go here for more info: SocialReport
Followerwonk
(Followerwonk)
Followerwonk is a Twitter analytics tools that provides insights into your Twitter followers and lets you search Twitter bios, compare users, analyze their tweeting habits, track and sort followers, match your activities to gains and losses in followers to give your followers what they like best, discover who your most important, influential followers are, where they are located, when do they tweet, hone your social graph by following and unfollowing users, etc.
Go here to learn more: Followerwonk
ManageFlitter
(ManageFlitter)
ManageFlitter provides a set of easy to use tools that empowers work smarter and faster with Twitter.
ManageFlitter lets you sort your followers and following lists using a range of criteria, post tweets at the best time to reach your followers, search twitter bios to easily find and follow the right accounts for your business, use tweet analytics to track keywords and beat your competitors, clean up and manage who you follow, and more.
More information: ManageFlitter
Beevolve
(Beevolve)
Beevolve is a social media monitoring platform designed for small and medium sized businesses, analysts, content marketers, online marketers, and community managers. It allows you to monitor your social media mentions, schedule and launch social media posts, and measure engagement and sales, social buzz, sentiment, etc. for those posts.
More information: Beevolve
HowSociable
(HowSociable.com)
HowSociable is a simple social measuring tool that lets you see brand mentions on the social web.
HowSociable displays brand viability metrics across 35+ social media sites. It delivers you a “social magnitude” score that lets you know how well you are doing on social media.
For more information, go here: HowSociable.com
Mention
(Mention)
Mention is a social media monitoring tool for every kind of business, marketers, CEOs, agencies, etc..
Mention’s algorithms monitor billions of data points, so when someone mentions your business online, you have the ability to detect this, and access to intelligent, actionable data that can help you with your business goals. Mention also allows you to collaborate with different team members.
Visit this website to learn more: Mention
Google Analytics
(Google Analytics)
Google Analytics is not just a web analytics software application used for monitoring web page views, web traffic, visitor behaviour, identify visitor browsers or web platforms, etc., it can also track social media campaign links.
Hootsuite has published a simple 6-step guide that shows you how to track your social media links with Google Analytics here.
Facebook Insights
(Facebook.com)
Facebook not only lets you integrate like, share, and follow social media plugins and commenting features with your website, it also provides a comprehensive analytics tool called Facebook Insights. This tool lets you see how your site is performing on Facebook.
(Facebook Insights)
The Facebook Insights dashboard can be seen by any page administrators and can help improve your business marketing efforts by allowing you to analyze metrics like page likes, engagement, post reach, etc.
You can use Facebook’s Page Insights to see which of your posts have the most shares, comments, and likes and to learn about your the demographics of your audience. You can then use this data to publish relevant posts when your audience is on Facebook.
Visit this website to learn more: Facebook Insights
Twitter Analytics
(Twitter)
Twitter Analytics let you see how your content is performing and provides a breakdown of your profile views, tweet impressions, top tweets, followers, and top tweets linking to you.
Twitter’s Analytics dashboard also provides you with useful information about your tweets in the form of Tweet highlights, allowing you to plan your strategy for Twitter.
(Twitter.com – Tweet activity)
More information: Twitter Analytics
YouTube Analytics
(YouTube.com)
YouTube Analytics lets video publishers better understand how their channel is performing on the YouTube platform.
You can track sources of traffic, demographics, views, video viewing duration, total estimated earning from playbacks, etc.
Visit this site to learn more: YouTube Analytics
Pinterest Analytics
(Pinterest.com)
Pinterest Analytics lets you see what Pins and boards people like most, what they save from your website, and how much traffic your site gets when you pin content to your boards. With Pin insights, you can use the information to improve the way you pin.
More information: Pinterest Analytics
Additional Social Media-Related Services And Tools
With the explosive growth of social media predicted to continue rising, many new tools and technologies are being developed to help business engage and make sense of social data.
Here are some other social media-related tools. Keep in mind that new web technologies change. If any of the tools below change, please let us know in the comment section.
Wunderlist
A task management tool with a social twist. Create professional and personal to-do lists and share these lists with family, colleagues and friends.
SDL/Alterian
SDL acquired Alterian and transformed it into an all-in-one global web experience management solution that lets you create engaging digital experiences with online consumers.
Answerbase
Answerbase lets you create your own social Q&A community. The Answerbase Q&A Platform facilitates users being able to ask questions, view Q&A content, and get their questions answered.
Appinions
Appinions, makers of an influence analytics marketing platform built on patented natural language processing and social network analysis technology has been acquired by ScribbleLive, a content marketing and live publishing SaaS platform for planning, creating and distributing content online. Appinions’ deep data science patent protected technology allows customers to optimize every stage of the content marketing lifecycle. Appinions enables brands to view the web through the lens of people’s opinions. The software provides answers to questions like ”who should we listen to or partner with?”, “where should we publish?”, etc.
ViralHeat
Viralheat is part of Cision, a global media intelligence software company. Viralheat runs a powerful data analytics tool that delivers insights from social media analytics. It is a highly scalable social media analytics and management platform. Viralheat offers predictive social analytics and a comprehensive social media management stream combining monitoring, publishing, analytics and reporting for all major social networks in an intuitive interface. Customers can follow conversations, schedule and publish updates, access metrics and KPI, and deliver presentation-ready reports.
Bambuser
Bambuser lets you broadcast live using your mobile device or webcam, share to your blog or favorite social network and engage with your viewers. Share via your smart device and stream to your blog.
BlogDash
BlogDash brings brands and bloggers together. Bloggers can choose the types of opportunities they are open to being contacted about.
BrandWatch
BrandWatch is a social media monitoring platform that helps marketers capture, analyze and share insights from social data to better evaluate the value of marketing in the socialsphere.
Buzzflash
Buzzflash is an independent platform for transformative ideas featuring daily headlines whose goal is to inspire direct action and participation.
CircleCount
CircleCountCircleCount helps users better understand how to use Google+. CircleCount lets you discover all of the GooglePlus circles that include your profile. If your profile isn’t already being tracked on CircleCount.com, you can easily add the url of your Google+ profile and it will start tracking your circles.
Commun.it
Commun.it is a community management tool for building relationships and discovering leads on Twitter.
Contax.io
Contax.io is a contact management tool for your social networks that tracks your followers and friends on Twitter and provides detail to help you decide when to follow back.
Conversocial
With Conversocial you will never miss another comment related to your brand. Conversocial lets you manage the flow of customer service enquiries and discussions on social media channels such as Facebook, Twitter, Instagram and YouTube.
SocialStudio
Social Studio helps you discover what consumers are saying about your brand, your products, and your competitors, and empower your team to plan, execute, and track compelling social media marketing..
Disqus
Disqus is a social tool that helps improve conversations online. Disqus is used by millions of websites covering just about every topic imaginable.
Echofon
Echofon provides users with full featured, clean social apps for Twitter and Facebook. Echofon apps notify you of mentions and messages. Echofon for Twitter automatically keeps unread tweets in sync between apps on different devices, makes viewing and sharing photos, videos, locations, and links simple, and Echofon for Facebook provides real-time chat that lets you quickly send and receive messages to any of your online friends, browse your newsfeed and timelines, comment and like with ease and post photos and videos.
Everytime
Everytime is a collaboration app for creatives. With Everytime, you can save any moment from Youtube, Vimeo, Soundcloud and any media on your computer. Those moments can then be easily discussed, shared, and found online using social collaboration.
Icerocket
Icerocket is a social media search engine which lets you search Facebook, Twitter, the blogosphere, or all at once for any keywords you like.
GroupHigh
GroupHigh is a blogger outreach tool that lets you filter, sort, and search to find and prioritize your blogger outreach based on which bloggers are active and building communities on popular social networks. GroupHigh makes it easy to build a list of bloggers based on content, topics, location, and more.
Klout
Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence using the “Klout Score”, which is a numerical value between 1 and 100. You can use Klout to suggest shareable content that your users haven’t seen yet, and track how retweets, likes, and shares affect your Klout Score.
KnowAboutIt
KnowAboutIt is a simple service that monitors popular news sources for stories that are generating a lot of conversation. The stories are collected from the Know About It system from the past 24 hours, and are ranked by the number of comments that the stories attract.
LiveFyre
LiveFyre provides users with a real-time content marketing platform that lets you engage your audience, leverage native and social user-generated content surrounding your brand, and curate Twitter, Facebook, and Instagram content from fans into an interactive display.
TailWind
Tailwind is a social media monitoring tool designed specifically for Pinterest. Tailwind lets you schedule pins, monitor Pinterest, analyze industry trends and measure results and performance across the Pinterest network.
ViralWoot
Viralwoot is a Pinterest-based social media marketing platform for small and medium-sized businesses. Multiple accounts can be added to the tool and you can view the performance of your pins with built-in analytics reports.
TweetReach
TweetReach lets you measure how well your tweets, search queries, hashtags, and keywords are doing on Twitter. TweetReach gives you insights about Twitter and snapshot reports with the estimated reach of your tweets based on various methods of measuring performance.
Keyhole
Keyhole is a real-time social media search monitoring tool that allows you to track keywords, #hashtags, and URLs on Twitter and Instagram. Users can assess their performance metrics using easy to understand visual reports.
Riffle
Riffle by CrowdRiff integrates with every Twitter platform and provides you with Twitter analytics, engagement, interest, and real-time tracking tools. It integrates with most popular Twitter platforms allowing users to easily add it into their existing social media activities.
Merchii
Merchii lets you link consumers, online merchants, and bloggers by tagging images on the web. Merchii provides a financial incentive for creating social engagement. Approved users can earn money from every purchase made.
MutualMind
MutualMind provides a complete social data platform that lets you monitor, analyze and engage with social media. One web-based solution provides users with all the tools they need to display data on collaborative screens, detect trends or moments in the data and route the insights back to the enterprise instantly.
Unified Social / PageLevel
Unified Social acquired PageLever, a leading Facebook analytics company, in January 2013. Since being acquired, Pagelever’s comprehensive, real-time reporting has been integrated in the Unified Social operating platform. These tools form a complete marketing suite allowing top global brands and agencies to aggregate, warehouse and activate their social data.
Refollow
Refollow provides powerful tools designed to grow and manage your social media presence.
RetweetRank
Find out how influential are you on Twitter.
Searchmetrics
Searchmetrics lets you see important key performance indicators such as the visibility of a page in social media.
SimplyMeasured
SimplyMeasured provides easy social media analytics for all of your data in one place.
SocialBakers
SocialBakers delivers deep, competitive social media stats that let you see how your social performance stacks against wider industry benchmarks and the competition. You can create, manage, and optimize all of your Twitter and Facebook ads in one place, quickly identify your best content and top posting times, gain insights about your audience, and track long-term brand performance.
Synthesio
Synthesio is a social intelligence and social listening tool. Synthesio provides scalable monitoring and analytics solutions to hundreds of global agencies and brands. Users can cut through social noise, listen into the conversations that matter, measure their digital reputation, manage their consumer relationships and boost the ROI of their social activities.
Sysomos
Sysomos provides powerful social media analytics that lets you monitor, analyze, gather insights and make decisions aimed at creating better products and services for your customers. Simply type in your keyword and instantly see what people are saying both historically and in real-time on any topic across all social networks. Discover influencers, find new and related topics, and get insights into the audiences and communities that matter most to you.
ThisMoment
ThisMoment provides brands with opportunities to engage their customers online. Depending on your business, ThisMoment’s Content Cloud helps you to find, mix and share a variety of content through different channels across the Enterprise.
Trackur
Trackur provides fast, affordable, and simple social media monitoring.
TrapIt
Trapit is lets you easily support your sales enablement, social selling, and employee advocacy efforts by providing relevant content to your employees. With the click of a button, your teams can share content with their customers, prospects, and social networks.
Tweepi
With Tweepi, you can follow a @user’s followers, follow a @user’s friends, follow using a Twitter list, and follow by copy/pasting a list.
Followadder
Followadder provides users with automated Instagram management tools. It lets you get real Instagram followers, real photo likes and comments, follow/unfollow Instagram users, schedule posts, like back photos, automate photo likes and direct messaging, create lists, search by hashtag, and more.
Twellow
Twellow is like the Yellow Pages for Twitter. You can search many business categories, or your geographical area for Twitter followers.
TwentyFeet
TwentyFeet was acquired by SumAll, and provides users with a powerful social reporting tool that lets you visualize your Facebook, Twitter, Instagram and YouTube accounts and any other social service you use. Learn which of your tweets, posts, photos, or videos get the most engagement in seconds.
TwitterFall
Twitterfall is a UK-based website that lets users on Twitter view upcoming trends and patterns posted by users.
Wajam
Wajam gives you search results of what your friends are sharing above your normal search results.
Addictomatic
Addictomatic lets you instantly create a page that displays the latest buzz on any topic of your choice.
Bitly
Bitly can help you optimize content, analyze social media engagement, and measure how you’re spending your budget.
MyTopTweet
MyTopTweet is a simple social monitoring tool that shows your top 10 performing tweets.
SocialMention
SocialMention is a real-time social media search engine and analysis platform.
Twazzup
Twazzup provides real-time Twitter analytics and monitoring.
TweetDeck
TweetDeck is a powerful tool for real-time tracking, organizing, and social engagement on Twitter.
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We hope you have found this information useful. To learn more about using the WordPress CMS software to grow your business online, please see our related posts section below.
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