Savvy marketers understand the power of mailing lists.
This is because a a list of email subscribers gives you on-demand traffic and access to repeat sales.
Research shows that, on average, 50%-80% of your web visitors generally leave and never return. That’s a lot of money to be leaving on the table. Testing also shows that it takes an average of 7 interactions with your business before prospects will make a purchase decision. It’s essential, therefore, to get repeat interactions with visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get visitors to give you their details while they’re still on your website, so you can continue communicating with them after they have exited your web site.
Building a list is absolutely essential when it comes to building a successful online business. A great list of responsive subscribers has the potential to become the most profitable leverage point of your entire online business.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to having access to repeat visitors and building a relationship.
There are many ways and different strategies to build a list of email subscribers, but until very recently, it was very hard to find one easy-to-use solution that takes advantage of just about all kinds of list-building methods available to capture email addresses on your website.
Thrive Leads – List-Building Plugin For Hyper-Targeted WP Conversions
Plugin Description
Thrive Leads WP mail list-building plugin could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using many different types of opt-in forms, test different offers, boost your conversions, and get traffic on call, directly from your WordPress dashboard …
As stated earlier, there are many ways and different strategies to build a list of email subscribers, and almost all of these methods and strategies involve lead capture forms.
What makes Thrive Leads different than other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
The Thrive Leads list builder for WordPress is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help WordPress users not just build a mailing list, but to build it faster.
Learn more about the plugin here:
Plugin Benefits
Here are just some of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your web site:
It’s WordPress
The Thrive Leads WordPress mail list-building plugin eliminates the need to install multiple plugins on your website. This not only reduces possible plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Quick Installation
Thrive Leads is very easy to install. Just upload the plugin file to your Plugins folder via your WP administrator account and activate.
Really Simple To Use
Thrive Leads makes it very easy to set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required at any point of the process.
To get the most out of Thrive Leads, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 25-45 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive training content, webinars as well as a responsive support team that is available to help you sort out any problems you have.
Every Type Of Form Your Business Needs
With the plugin, you can begin to capture subscriber email address using pre-designed templates, and every type of form you need.
For example, you can use the Thrive Leads plugin to display eye-catching “pop-up” opt-in forms …
Insert opt-in forms that slide in from the corner of your screen …
You can use Thrive Leads to insert in-line forms anywhere within your content, or the top of your blog posts using a simple short code …
Insert a subscription form into any widget area of your website …
You can insert 2-step opt-in links that open a lightbox form when a link is clicked on …
And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while visitors scroll down the page …
As you can see, Thrive Leads integrates every type of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Plugin Features
Thrive Leads offers many features to site owners. Here are just some of these features:
Quick And Simple To Install And Use
Be up and running in very little time. As already mentioned, the developer provides extensive tutorials, training content, webinars, case studies, and a responsive support team.
This list-building software not only combines every type of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run your list-building strategies via your own WordPress admin user section.
Built-In List Building Strategies For Boosting Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use solution:
Design & Deploy
The Thrive Leads plugin provides dozens of built-in professionally-designed and web optimized form templates that can be fully customized to suit your needs, letting you build conversion-boosting forms without coding skills required.
Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …
Powerful A/B Testing Engine
A/B testing is the quickest way to increase your conversion rate and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including:
Split-Test Different Designs And Content
Thrive Leads lets you test different opt-in form designs and content, and provides an “automatic winner” feature that automatically eliminates the non-converting variations, and display only the highest converting tests after enough data has been collected.
You simply begin testing and the plugin handles everything else, automatically increasing your conversion rates over time.
Split-Test Different Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display a link on your screen after 5 minutes
- Scroll-depth triggers where a message appears only after your visitor scrolls down at least 15% of the page
- Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if forms perform better when displayed instantly to visitors, or when the form animates into view (e.g. slide in). You can test many triggers against one another to further boost conversion rates.
Split-Test Opt-In Form Types
The Thrive Leads plugin also lets you run tests on different form types. For example, you can test a sidebar widget form vs a slide-in form and see which type of form creates better results for your business.
A/B Test Offers
The Thrive Leads plugin even lets you A/B test entirely different offers.
For example, you can assign different forms to different list-building campaigns to help you decide which offers yield the best conversion results for your business.
(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your forms, but you can also easily clone an existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting levels (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display in your site based on certain rules you set (e.g. a ribbon form on all Posts), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to specific segments of your audience at exactly the right time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
Thrive Leads is also compatible will all major web browsers.
Smart Analytics
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from the best sources.
Seamless Integration With All Major Autoresponders & Email Marketing Systems
If your email marketing system allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.
Additionally, you can use different lists and different services with different forms, so you’re never dependent on any one solution.
As you can see, Thrive Leads gives users a range of opt-in testing capabilities that extend far beyond any other list-building software.
Testimonials From Users
Below are some of the testimonials that plugin users have written about the Thrive Leads plugin:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Thrive Leads Plugin Support
As mentioned earlier, ThriveThemes provides extensive training content, case studies and a support team that is available to provide users with any assistance they need.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year software upgrades with their purchase, backed by a risk-free, thirty day, complete refund guarantee.
Product Licensing Pricing
The Thrive Leads plugin is available in the following editions:
- Single Site License – This edition allows you to install & activate the plugin on one single website. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Websites Edition – This option lets you install & activate the plugin on unlimited websites that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – This option allows you to install & activate the plugin on all sites that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: Pricing details of Thrive Leads depends on whether there are any promotions or limited-time special offers. The pricing above was correct at the time this review was published. This may or may not be the actual price charged by the plugin developer when you visit the site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Plugin Information
Even on an existing website with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms across your website.
For a demo video showing plugin usage, including installation instructions and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a mailing list, the only way to increase the speed your list grows is to run split-tests and find out what works best on your site. Thrive Leads makes a very powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms show to visitors, and the tools to increase your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as enable users to create and insert popups into their site. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, check out the plugin here: Thrive Leads – WP List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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