Experienced marketers know that building a mailing list is one of the most profitable activities you can engage in to grow your business online.
This is because a a list of email subscribers gives you traffic on demand and access to repeat customers.
It’s a well-known fact that, on average, 50%-80% of everyone who visits your website who leave will never return. That’s a lot of money to leave behind. In addition to this, marketing research tests show that it takes an average of 7 exposures to your business before prospects will make a purchase decision. It’s vitally important, therefore, to explore a way that will help you interact repeatedly with your visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get visitors to give you their details while they’re visiting your site, so you can continue to communicate after they exit your website.
Building a list is absolutely essential when it comes to building a successful online business. A great list of contacts has the potential to become your most powerful and constant online source of profit.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to having access to repeat visitors and building a relationship.
There are many different ways and effective strategies to build a list of email subscribers, but until very recently, it was very difficult to find one affordable solution that integrates just about all of the most effective methods available for capturing visitors’ email addresses on a website.
Thrive Leads – WP Split-Testing Mailing List-Building Plugin
Plugin Description
Thrive Leads WordPress mailing builder lets you build a list of subscribers quickly using a range of different opt-in forms, test different offers, boost your conversions, and get traffic on tap, without leaving your WordPress dashboard …
As mentioned earlier, there are many ways and different strategies to build a subscriber list, and almost all of these methods and strategies require using lead capture forms.
What makes Thrive Leads different than other list-building software is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
Thrive Leads WP list builder is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon see, the plugin was developed to help WP users not just build a mailing list, but build a mailing list faster.
For more details go here:
Plugin Benefits
Here are just some of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on call on your web site:
It’s WordPress
Thrive Leads mail list-building plugin for WP eliminates the need to have multiple plugins installed. This not only reduces any potential problems resulting from plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Ready To Start Using In Minutes
Thrive Leads is really easy to install. Just upload it to your Plugin folder via your dashboard and activate.
Simple To Use
Once you have installed and activated the plugin, you can easily set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required.
To get the most out of the Thrive Leads plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 20-60 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive tutorials, webinars and a support team that is available to help you sort out any issues you have.
Every Kind Of Form Your Business Will Ever Need
With the Thrive Leads plugin, you can begin to capture subscriber email address using pre-designed templates, and every kind of opt-in form you will ever need.
For example, you can use the Thrive Leads plugin to build stylish “pop-up” forms …
Insert forms that slide in from the corner of your page …
You can use it to place your forms anywhere within your content, or the bottom of your posts and pages using a simple shortcode …
Insert a subscription form into any widget area of your website …
You can add 2-step opt-in links that open a lightbox when visitors click on a link …
And even add ”sticky” ribbon forms to your site that display at the top of the screen and remain “sticky” as the visitor scrolls down your page …
As you can see, Thrive Leads combines every kind of subscription form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Features
Thrive Leads offers many features to WP users. Here are just some of these features:
Fast And Easy To Install
Be up and running in minutes. As already mentioned, ThriveThemes provides extensive training content and tutorials, case studies, webinars, and a dedicated support team.
This software not only integrates every kind of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns directly from within your own WP dashboard.
Built-In List Building Strategies
Thrive Leads integrates the following list-building strategies into one easy-to-use software:
Design & Deploy
The Thrive Leads plugin provides dozens of built-in professionally-designed and web optimized form templates that can be fully customized to suit your needs, letting you build conversion-boosting opt-in forms with no coding skills required.
Simple “point and click” technology and a visual editor allows you to easily create, modify and customize your forms …
Split Testing
Split testing is the fastest way to improve your conversion rate and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including:
Split-Test Opt-In Form Designs And Content
Thrive Leads lets you test different designs and content, and provides an “automatic winner” feature that automatically eliminates the test variations that aren’t performing, and continue showing only the highest converting tests after enough data has been collected.
You simply begin your test and the plugin takes care of everything else, automatically increasing conversion rates over time.
Split-Test Different Opt-In Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to present a buy button on your screen after 3 minutes
- Scroll-depth triggers where a message appears once site visitors scroll down at least 15% of the page
- Exit-intent triggers that can detect when someone is about to exit the page and presents them with a pop-up form.
Furthermore, you can also test if a form performs better when displayed instantly, or when the form animates into view (e.g. slide in). You can test multiple triggers against one another to further boost your conversion rate.
Test Opt-In Form Types
The plugin also lets you test different opt-in form types. For example, you can test a lightbox pop-up vs a ”sticky” ribbon form to see which form type creates better results for your business.
A/B Test Offers
The plugin even lets you split-test entirely different offers.
For example, you can assign different forms to different email sequences to help you decide which offer yields the best conversion rates for your business.

(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your opt-ins, but you can easily clone any existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.
Additional features of this software include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting levels (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display in your site based on certain rules you set (e.g. a ribbon form on the Front Page only), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to show to particular segments of your audience at exactly the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
The plugin is also compatible will all popular web browsers.
Get Higher Value Traffic
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, the software provides a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns to get highly qualified traffic from your best converting sources.
Seamless Integration With Major Autoresponders & Leading Email Marketing Systems
If your email marketing service allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Also, you can use different lists and different services with different forms, so you’re never dependent on any one service.
As you can see, Thrive Leads gives users a range of opt-in testing capabilities that go far beyond any other list-building software.
User Testimonials
Here are a couple of the testimonials and comments that plugin users have submitted for Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Product Support
As mentioned previously, ThriveThemes provides extensive training content, case studies and a responsive support team that is available to help users sort out any problems they have.
Video tutorials explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year updates with their purchase, backed by a no-risk, 30 day, 100% refund guarantee.
Software Pricing
Thrive Leads is available in the following editions:
- Single Site – This option allows you to install & activate the plugin on 1 single site. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites Edition – The Unlimited Sites license lets you install & activate the plugin on all websites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency Edition – The Agency option allows you to install & activate the plugin on all websites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: The price of Thrive Leads can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing above was correct when this review was published. This may or may not be the actual price charged by the product developer when you visit the plugin site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Plugin Info
Even on an existing website with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms across your entire website.
For a demo video of the plugin, including installation instructions and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted email list, the only way to increase the speed your list grows is by continually running tests and find out what works best for your business. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your forms are shown to visitors, and intelligent reporting that helps you increase your opt-in rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as enable users to create and insert popups into their website. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – List-Building Plugin For WP Sites
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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