Being able to track visitor behavior is extremely important to the success of your digital presence.
The saying “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is happening when users arrive on your web pages, how can you improve your online results?
Website users have looked for useful methods to track and understand what visitors are doing on their sites since websites first appeared. From basic counters that track visitors, to very sophisticated and powerful analytical software like Google Analytics and other applications which can track and display very granular metrics.
Understanding visitor behaviour is important for the success of your business, not just because it enables you to understand what visitors are doing so you can better your results, but it’s also been proven that past visitor behavior is the most reliable indicator of future behaviour. It’s a better indicator, in fact, than visitor demographics.
While the ability to track statistical information like the number of unique web visitors are coming to your website, what pages they are entering and exiting, how long they are staying on your site for, which keywords people are searching for, average page views, referring sites, and so on, is highly important, wouldn’t it be useful to track precisely what visitors are clicking on, where on your pages they are navigating around in, which links they are clicking on, which parts of the page they are pausing to read more about, and so on?
Fortunately, heat map technology makes this possible. Web heatmaps can be used for displaying areas of a web page most frequently scanned by web visitors. Web heat maps are also often used alongside other forms of web analytics and session replay tools.
If you use WordPress, then you can easily add heatmap tracking and session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software tool that works with WordPress and that visually tracks your web site users’ movements and creates instant heat maps showing precisely where users click and where they are scrolling on your pages.
The HeatMapTracker analytics tool lets you look over the shoulders of every person who comes to your web site.
Learn more about the script here: Heat Map Tracker
Benefits
The more accurate data you have about how your visitors are interacting with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your prospects from fully benefiting from your website, like confusing navigation elements, or disruptive design elements. As a website owner, you can encourage your site visitors to perform certain actions, such as opt into your newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature which can give you an idea of which links on your web page are being clicked, a heatmap will also show you any clicks that visitors make on your site, whether they are links or not. This is important because if a heat map analysis reveals that users are clicking on an image which they imagine to be a link, but happens to not be a link, you would be able to quickly repair this by adding a link to the image, or let your users know that the image is not linked.
In short, heatmaps are one of the best methods to test the design of your site, assess how readable your content is and improve conversions.
Here are just some of the benefits of using Heat Map Tracker to track visitor behavior on your site:
Observe Everything Users Do On Your Web Pages
The application lets you record every visitor session on your site, enabling you to record all clicks, eye-tracking and scrolls.
Full Control Without Restrictions
The software is hosted on your server, giving you unrestricted session recording and playbacks.
Free Updates & Enhancements
There is a one-time investment to own the HeatMapTracker application, which entitles you to receive free upgrades and all future enhancements.
Some additional benefits include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they use your web pages, you can spot problems preventing users from taking desired actions and improve your sales process.
- Stop Guessing Visitor Behavior: The screen video playbacks of your users’ browsing sessions let you understand precisely what is taking place on your site. Overlays let you see exactly which elements visitors click on, where they are drawn to most on your website, how long they choose to stay in a particular spot, how far they scroll down your content and more! No more guesses or making wrong assumptions … just pure data of what happens when visitors land on your website.
- Increase Online Sales: HeatMapTracker lets you improve visitor interaction with your business, which improves your online sales and conversions. There are a number of ways to achieve this and we’ll discuss a few of these in the “Tips” section later in this review.
Features
HeatMapTracker provides many features for WordPress users. Here are just some of these:
- Fast and easy to install and configure. Ready to use in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors look at and see how far down your sales pages your visitors scroll down to as an indicator of the length of time your website and/or sales copy can keep them engaged. HeatMap Tracker lets you study each and every user action to see how they are interacting with your website or certain pages on your site.
- Unlimited session screen captures and browser session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can capture users on your website for one day, a couple of weeks, 1 month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you see how many total visitors, tracked pages and all recorded sessions Heat Map Tracker has recorded for all projects. You can quickly see the top pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on pages that your visitors care about. You can also review regional location data of your visitors and discover where they are coming from.
Additional software features:
The chart below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials customers have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your website to improve your results:
- Learn what’s working (i.e. where users are clicking) and what’s not working (where people are not clicking). For example, are visitors watching your videos? Are they clicking on images believing that they may link to another location?
- Get useful information on how to optimize your landing pages, sign up forms, memberships, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Performing “above the fold” testing to improve your home page’s visitor impact, or optimize the impact of your site’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify if any content could be included, edited, or taken out.
- Produce “before” and “after” comparison reports for web services.
- Analyze if users tend to click images versus buttons versus text links, and how specific user segments engage with your web site.
- Confirm confirmed site security threats and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a highly respected online marketer with a solid reputation for delivering robust product quality and support. The product download area includes video instructions for installing and setting up the software.
Software Price
HeatMap Tracker is available in three different versions:
- Basic (Single) License – Single domain only. Cost = $197.00 One-time.
- Professional License – Allows you to use on up to ten websites. Cost = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the other editions (click tracking, heat maps, browser session recording, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it an ideal solutions for digital marketing agencies. Price = $497.00 Single Payment.
Note: The price of the product depends on whether there are any promotions or limited-time specials being offered. When we last checked, the plugin is selling for the prices shown above. This may or may not be the actual price set by the software developer when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing here:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services such as Google Analytics can give you some useful data on things such as the number of people arriving on your website, how they are finding it and what they are doing during their visits. However, to really gain a deep understanding into how your website and your content is being used by your visitors to connect with your digital presence, then a heatmap analytics software application can be a great way to do this.
We recommend that you consider purchasing a copy of Heat Map Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to get more online sales.
For more information, visit the software website here: Heat Map Tracker – Live Click-Tracking And Heat Map Tracking Plugin
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