Being able to track and see the behavior of visitors on your site is absolutely vital to your online success.
The management adage “if you can’t measure it, you can’t manage it” is as important today as it has ever been. If you don’t know what is happening on your website, then how would you know what elements of your website can be improved?
People have been looking for ways to track and analyze what is happening since web sites were first introduced. From basic tracking counters, to powerful statistical tracking tools like Google Analytics which deliver an incredible amount of key information.
Understanding user behaviour is very important for the success of your web site, not only because it enables you to understand what visitors are doing so you can improve your results, but it’s also been proven over and over that past visitor behaviour is the best predictor of future behavior. Better, in fact, than demographics.
Although the ability to view statistical metrics like the number of unique web users are coming to your web site, what pages they are arriving on and departing from, how long they are staying on your site for, keyword searches, average page views, referring sites, etc …, is extremely important, wouldn’t it be useful to know exactly what visitors are doing, where on your pages they are navigating through, which hyperlinks they are clicking on, what parts of your page they are browsing, and so on?
Fortunately, heatmap technology makes this easy. Website heatmaps have been used to help locate areas of a web page most frequently scanned by web visitors. Web heat maps are also often used alongside other forms of web analytic software and session replay software.
If you use WordPress, then it’s easy to add heat map tracking with video session replays to your arsenal of key business analysis tools with an easy-to-install and very inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software program that is compatible with WordPress and that lets you visually record your website users’ entire session and creates instant heatmaps that show where users are clicking and where they are scrolling on your web pages.
The HeatMapTracker analytics tool also enables you to see your website from your visitor’s unique perspective.
More info: HeatMapTracker
Benefits Of Using HeatMap Tracker
The more information you have about how your users are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your readers from fully accessing your website, like unclear site navigation elements, or distracting ads. As the site owner, you can help your users to perform certain actions, such as sign up to a newsletter or click on certain links.
While Google Analytics has an overlay feature which can give you an idea of what links on your web page visitors are clicking, a heat map will also display any clicks that users make on your site, whether these are actual links or not. This is a significant benefit because if a heatmap report reveals that users are clicking on an image that they think is a link, but turns out not to be a link, you would be able to easily remedy this by linking the image to the destination your visitors are trying to get to, or make it absolutely clear to your readers that the image is not a link.
Heatmaps, therefore, are one of the most useful methods to test the design of your website, measure how readable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor visitor behaviour on your website:
Record Everything Users Do On Your Website
Heat Map Tracker lets you record every browsing session on your site, enabling you to observe all page clicks, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The script is hosted on your own server, giving you unrestricted user recordings and pageviews.
Free Upgrades & Enhancements
There is a one-off investment to own the HeatMapTracker application, after which you are then entitled to receive free upgrades and future enhancements.
Additional software benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your web site, you can identify problems preventing visitors from progressing to the end of your sales funnel and reach your site goals.
- No More Guessing Visitor Behaviour: The screen video playbacks of your visitors’ sessions let you observe precisely what takes place on your web site. Click overlays let you know exactly which elements visitors click on, which areas they are drawn to most on your site, how long they choose to stay in a specific area, how far and quickly they scroll down your site and more! No more guesses or making wrong assumptions … just factual evidence of what happens when users visit your web site.
- Increase Visitor Engagement: HeatMap Tracker helps you improve visitor engagement with your business, which increases sales and conversion rates. There are a number of ways to do this and we present some of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker provides many great features for WordPress users. Here are just a few of these:
- Quick and easy to install and configure. Ready to go in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors eyes are drawn to and see how far down your sales pages your users scroll as a measure of the length of time your content can keep them interested. HeatMap Tracker lets you study each and every visitor session to help you see how visitors are interacting with your site or certain pages on the website.
- Unlimited visitor screen captures and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMapTracker you can record user sessions on your site for a day, 1 week, one month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for each project. You can easily view the top pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving pages that users care about. You can also see regional demographics of all visitors and see where they are visiting from.
Additional software features:
The image below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials and comments users have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your site to improve your results:
- Discover what works (i.e. where users click) and what’s not working (where people are not clicking). For example, are people watching your videos? Are they clicking on graphic elements assuming that they may be linking to somewhere else?
- Get ideas on ways to improve your landing pages, sign-up forms, subscriptions, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Perform “above the fold” tests to improve your website’s “first impression”, or maximize the impact of the website’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify if any section of the content needs to be added, modified, or taken out.
- Create “before” and “after” comparison reports for digital marketing services.
- Compare if visitors prefer to click images versus buttons vs text links, and how specific user segments interact with your site.
- Confirm potential website security weaknesses and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for providing exceptional product quality and customer support. The members area includes video tutorials for installing and setting up the software.
Product Pricing
HeatMapTracker is available in three versions:
- Basic (Single) License – Use on 1 website. Price = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to 10 websites. Cost = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser session replays, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the software on as many sites as you need, create client sub-accounts, and set up automated PayPal client invoices, making it an ideal solutions for web development service providers. Cost = $497.00 Single Payment.
Please Note: The cost to purchase the Heat Map Tracker product depends on whether there are any promotions or limited-time special offers. When we last checked, the product is selling for the pricing shown above. This may not be the actual pricing charged by the plugin developer when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price here:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Analytics services such as Google Analytics can provide you with good metrics on things such as how many people are coming to your pages, how they are finding it and what they do during their visits. However, to truly gain deeper insights into how your site and its content is being used by your visitors to connect with your digital presence, then a heatmap analytics software application can be very useful.
We recommend that you consider getting a license of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and for increasing your sales of your products or services.
To learn more, check out the software here: HeatMap Tracker – Live Click-Tracking And HeatMap Tracker
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