Being able to track, monitor and understand the behavior of visitors and users on your site is extremely important to the success of your digital presence.
The saying ”you can’t manage what you can’t measure” is as true in the digital age as ever. If you don’t know what is happening on your website, then how will you get better online results?
Businesses have been searching for ways to track and understand what users are going to do on their websites since websites first appeared. From simple counters that track visitors, to very powerful and sophisticated analytical software like Google Analytics and other applications which record comprehensively detailed key data.
Understanding visitor behavior is vitally important for the success of your web site, not only because it allows you to understand what visitors are doing so you can improve your performance, but research also proves that previous visitor behaviour is the best indicator of future behaviour. Better, in fact, than knowing demographics.
While being able to analyze statistical metrics like the number of unique visitors are visiting your web site, what pages they are coming and leaving from, how long they are staying on your website for, what keywords people are searching for, page views, referring sites, and so on, is extremely important, wouldn’t it be great to be able to know exactly what users are doing, where on your site they are navigating through for the longest period, which hyperlinks they are clicking on, what areas of the content they are browsing, and so on?
Fortunately, heat map technology makes this easy. Website heat maps have been used to locate areas on a website page that visitors scan most frequently. Web heatmaps can also be integrated with other forms of stat tracking applications and session replay software.
If you own a WordPress website, then you can easily add heatmap tracking and session replays to your arsenal of essential online analysis tools using a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other web applications) and that visually tracks your website visitors’ entire session and generates live heat maps that show where they click and where they scroll throughout your web site.
The HeatMapTracker application enables you to look over the shoulders of every person who comes to your web site.
To learn more about the script go here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your users interact with your web site, the more you can improve your website’s user experience. Imagine knowing the exact challenges that are preventing your visitors from fully benefiting from your website, such as unclear navigation layouts, or disruptive adverts. As a website owner, you can help your visitors to complete certain actions, such as sign up to your newsletter or click on specific links.
Although Google Analytics has an overlay feature that can give you an idea of which links on a web page are being clicked, a heat map will also display any clicks that visitors are making on your page, regardless of whether they are actual links or not. This is an important benefit because if a heat map report reveals that visitors are clicking on a graphic element that they suppose to be a link, but turns out not to be a hyperlinked image, you could easily remedy this by linking the image to the destination your users are trying to get to, or make it clear to your readers that the image is just a visual element.
In short, heat maps can be one of the best methods to test your site design, measure how navigatable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to track user behavior on your web site:
Observe Everything Visitors Do On Your Web Pages
HeatMap Tracker lets you record every browsing movement on your website, enabling you to view all which page elements are being clicked, eye-tracking and page scrolling movement.
Full Control Without Restrictions
The application is hosted on your server, giving you no limits on recordings and playbacks.
Free Updates And Enhancements
There is a one-off investment to purchase the HeatMapTracker script, after which you are then entitled to receive unlimited script updates and new features for life.
Some additional benefits include the following:
- Improve User Experience: By seeing how visitors experience your site, you can identify challenges preventing visitors from progressing to the end of your sales funnel and improve visitor engagement.
- Stop Guessing User Behavior: The screen video recordings of your visitors’ sessions show you exactly what is taking place on your web pages. Click overlays let you see exactly which buttons and links users click on, where they are drawn to most on your website, how long they choose to stay in a specific spot, how far and quickly they navigate down your site and more! No more guessing or making wrong assumptions … just pure information of what happens when visitors land on your website.
- Increase Website Sales: Heat Map Tracker lets you increase user engagement with your business, which increases sales and conversions. There are a number of ways to achieve this and we’ll go over a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker offers many features for site owners. Here are just some of these:
- Fast and simple to install and configure. Ready to use in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors look at and see how far down your page your users scroll as a benchmark of how long your sales message can keep them interested. The software lets you study each and every user experience to see how they are interacting with your website or certain pages on your site.
- Unlimited session screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can capture visitors on your site for a day, a week or two, a month, or more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all recorded sessions HeatMap Tracker has recorded for all projects. You can easily see which pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on improving pages that your users are more interested in. You can also access regional location data of your visitors and see which part of the world they are coming from.
Additional features:
The table below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials and comments customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your business:
- Learn what works (i.e. where people are clicking) and what doesn’t work (where visitors aren’t going to). For example, are people watching your videos? Are they clicking on graphic elements believing that they may link to somewhere else?
- Get insights on ways to refine your landing pages, signup forms, memberships, navigation, etc.
- Get practical information on ways to create A/B split testing to improve conversions
- Get actionable data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Performing “above the fold” testing to improve your site’s “first impression”, or optimize the impact of your site’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify whether a page element could be added, edited, or removed.
- Produce “before” and “after” case studies for digital marketing services.
- Compare whether visitors prefer to click images vs buttons vs text links, and how specific user segments engage with your web site.
- Troubleshoot potential site security and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for providing exceptional products and customer support. The product download area includes video tutorials for installing and configuring the software.
Software Pricing
Heat Map Tracker comes in three versions:
- Basic License – Single installation only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to 10 sites. Price = $297.00 One-off payment.
- Agency License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heat maps, session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for digital agencies. Cost = $497.00 One-off payment.
Note: The cost of purchasing the product can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the price when this review was written. This may not be the actual pricing charged by the plugin author when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing here:
Additional Software Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services like Google Analytics can give you some important data on things such as the number of people arriving on your pages, how they found it and what they are doing during their visits. However, to truly gain deep knowledge into how your website and your content is helping your visitors to interact with your digital presence, then a heatmap analytics application can be extremely useful.
We suggest buying a license of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to make more online sales.
For complete details, check out the software here: HeatMap Tracker – Real-Time ClickTracking And Heat Map Tracker
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