Being able to track, monitor and understand visitor behavior is absolutely vital to your online success.
The business adage ”you can’t manage what you can’t measure” is as important today as always. If you don’t know what is happening on your web pages, then how would you get better results online?
Business owners have looked for ways to track and understand user behaviour since web sites were first created. From basic tracking counters, to very sophisticated analytical software like Google Analytics that track and display granular key information.
Knowing visitor behaviour is vitally important for a successful business, not only because it allows you to understand what visitors are doing so you can better your performance, but testing also shows that past user behavior is the best way to predict future behaviour. It’s a better predictor, in fact, than demographics.
While being able to view key details like the number of web visitors are visiting your website, which pages they are entering and exiting, how long they are staying on your site for, keywords searched, unique page views, referring pages, and so on, is highly useful, wouldn’t it also be useful to be able to view exactly what visitors are doing, where on your site they are navigating around in, which hyperlinks they are clicking on, what parts of the page they are mostly intrigued about, and so on?
Fortunately, heat map technology makes this easy. Web heatmaps are used to review areas of a web site page that web visitors scan most frequently. Web heatmaps can also be used alongside other forms of web analytic software and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking and session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that visually records your website users’ entire session and generates instant heat maps showing exactly where they are clicking and where they scroll on your site.
The HeatMapTracker application lets you spy on every click your visitors make.
Go here to learn more about this script: HeatMapTracker
Benefits
The more accurately you know how your readers are interacting with your website, the more you can improve your website’s user experience. Imagine knowing the exact barriers that have been preventing your readers from fully accessing your website, such as confusing site navigation elements, or distracting design elements. As the website owner, you can guide your visitors to complete certain actions, such as join a newsletter or click on specific links.
Although Google Analytics has its overlay feature that can give you an idea of which links on a web page are being clicked, a heat map will reveal any clicks that users are making on your page, whether these are actual links or not. This is an important difference because if a heat map report helps you discover that readers are clicking on a graphic element that they suppose to be a link, but happens to not be a hyperlinked image, you can easily remedy this by adding a link to the image, or make it clear to your visitors that the image is not linked.
Heatmaps, therefore, are one of the best methods to test your site design, assess how navigatable your content is and help to improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to track visitor behavior on your website:
Monitor Everything Visitors Are Doing On Your Web Pages
HeatMapTracker lets you record every visitor movement on your web site, allowing you to capture all which links and buttons are being clicked, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The application is hosted on your server, giving you unrestricted session recording and playbacks.
Free Updates And Enhancements
There is a one-off investment to purchase the HeatMapTracker software, after which you are then entitled to receive lifetime updates and enhancements.
Some additional script benefits include:
- Improve Your Marketing: By seeing how visitors experience your site, you can discover issues that prevent users from taking desired actions and reach your site objectives.
- No More Guessing User Behavior: The video playbacks of your visitors’ sessions allow you to see precisely what is happening on your web site. Heat Maps let you know exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they hover in a specific section, how fast they travel down your pages and more! No more guesses or assuming wrongly … just factual evidence of what goes on when users navigate around your web site.
- Increase Visitor Engagement: HeatMap Tracker helps you increase user interaction with your business, which improves online sales and conversion rates. There are a number of ways to do this and we’ll go over a few of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker offers many features for site owners. Here are just some of these:
- Fast and easy to install and set up. Goes to work in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors eyes are drawn to and see how far down your product pages your visitors scroll down to as a benchmark of how long your site can engage them for. HeatMap Tracker lets you study every single user action to help you understand how they interact with your website or certain pages on the web site.
- Unlimited visitor screen captures and playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can measure visitors on your site for a few days, a week, one month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and all recorded visitor sessions HeatMap Tracker has recorded for each project. You can quickly view which pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on pages that your users are more interested in. You can also access regional demographic data of all visitors and learn which part of the world they are coming from.
Additional features:
The table below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and comments that plugin users have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your results:
- Learn what works (i.e. where users are clicking) and what’s not working (where users aren’t clicking). For example, are users watching your videos? Are they clicking on images assuming that they lead to somewhere else?
- Get actionable information on how to optimize your landing pages, sign-up forms, subscriptions, screen resolution, etc.
- Get actionable data on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Conducting “above the fold” experimentation to improve your home page’s “first impression”, or optimize the impact of your home page’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify if a page element could be included, changed, or removed.
- Create “before” and “after” comparison reports for web services.
- Compare whether users prefer to click on images vs buttons versus text links, and how particular user segments engage with your site.
- Investigate potential site security weaknesses or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering exceptional products and product support. The member download area includes video instructions for installing and configuring the software.
Product License Pricing
Heat Map Tracker is available in three editions:
- Basic (Single) License – Licensed for one domain. Price = $197.00 Single Payment.
- Professional (Multiple) License – Allows you to install on up to 10 sites. Cost = $297.00 One-off payment.
- Agency License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser session recording, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency license lets you install the software on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web development service providers. Cost = $497.00 One-time.
Note: Pricing details of HeatMapTracker can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the price at the time this article was written. This may or may not be the actual price charged by the software developer when you visit the website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing here:
Additional Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services like Google Analytics provide great information on things such as how many people are coming to your site, how they are finding it and what they do whilst visiting your web site. However, if you want to truly gain a deep understanding into how your website and its content is being used by your visitors to interact with your digital presence, then a heatmap analytics application can be extremely practical.
We suggest getting a copy of HeatMap Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your user-experience, engagement and to increase your sales of your products or services.
For full details, visit the software website here: Heat Map Tracker – Live Click-Tracking & HeatMap Tracking Plugin
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