The ability to track and see the behavior of visitors on your site is absolutely vital to the success of your business online.
The adage ”you can’t manage what you can’t measure” is as true in the digital economy as it has ever been. If you don’t know what is happening on your website, then how can you know what needs to be improved?
Businesses have been searching for smart tools to track and analyze user behavior since websites first appeared. From simple counters that track visitors, to sophisticated statistical tracking software like Google Analytics which can capture an incredible level of key measurements.
Learning about visitor behaviour is vitally important for a successful digital business, not just because it enables you to understand what visitors are doing so you can improve your performance, but testing also confirms that past user behaviour is the most reliable indicator of future behavior. More reliable, in fact, than knowing consumer demographics.
Although being able to track key metrics such as the number of visitors are coming to your website, what pages they are coming and leaving from, how long they are staying on your site for, which terms people are searching for, unique page views, referring pages, etc …, is extremely essential, wouldn’t it be excellent to know exactly what users are doing, where on your site they are staying the longest for, which links they are clicking on, which parts of your content visitors are most intrigued about, and more?
Fortunately, heatmap technology makes this easy. Web heat maps can be used to review areas on a website page most frequently scanned by visitors. Web heat maps are also often integrated with other forms of statistical software and session replay tools.
If you use WordPress, then you can easily add heat map tracking with session replays to your arsenal of key business analysis tools with an easy-to-install and quite inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software application that is compatible with WordPress and that visually records your site users’ entire session and generates instant heat maps that show where they click and where they scroll throughout your site content.
The HeatMapTracker software allows you to see your website from your visitor’s perspective.
For more details, visit the software site here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your users engage with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully engaging with your website, like unclear site navigation layouts, or disruptive ads. As the site owner, you can help your users to complete certain actions, such as opting into a newsletter or click on certain links.
While Google Analytics has its overlay feature that can give you an idea of which links on your page are being clicked, a heat map can show you any clicks that visitors are making on your page, regardless of whether these are links or not. This is a significant difference because if a heatmap analysis reveals that readers are clicking on an image which they suppose to be a link, but is actually not a link, you could easily remedy this by linking the image to the page your visitors are trying to get to, or let your visitors know that the image is not linked.
Heatmaps, therefore, can be one of the best methods to test your site design, assess how navigatable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to track user behaviour on your web site:
Record Everything Users Do On Your Web Site
HeatMap Tracker captures every visitor movement on your web site, enabling you to see all page clicks, eye-tracking and scrolls.
Complete Control Without Limitations
The software allows you to self-host the technology, giving you no limits on session recording and pageviews.
Unlimited Upgrades And Enhancements
There is a one-off investment to buy the application, after which you are then entitled to receive unlimited script updates and future enhancements for life.
Additional software benefits include the following:
- Improve Your Marketing: By looking over the shoulders of your visitors as they use your web pages, you can identify issues that prevent users from taking desired actions and reach your site objectives.
- No More Guessing User Behaviour: The video recordings of your users’ sessions show you precisely what is taking place on your web pages. Heatmaps let you know exactly which elements users click on, which areas they are drawn to most on your website, how long they hover on a particular spot, how quickly they travel down your content and more! No more guessing or hoping … just pure data of what takes place when people land on your site.
- Increase User Engagement: Heat Map Tracker helps you improve visitor engagement with your site, which increases sales and conversions. There are many ways to achieve this and we’ll list a number of these in the “Tips” section further below.
Software Features
HeatMapTracker offers many unique features for site owners. Here are just some of these:
- Fast and easy to install and set up. Ready to go in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and see how far down the page your users scroll down to as an indicator of the length of time your web copy can keep them engaged. Heat Map Tracker lets you analyze every single user experience to see how visitors interact with your website or certain pages on the web site.
- Unlimited visitor recording and user session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can spy on users on your pages for a few days, a week or two, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to view how many total visitors, tracked pages and all sessions Heat Map Tracker has recorded for each project. You can easily see which pages your users are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on the content that your visitors care about. You can also access regional demographics of all visitors and see which part of the world they are visiting from.
Additional software features:
The chart below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are just some testimonials that customers have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your business:
- Understand what’s working (i.e. where people are clicking) and what’s not working (where users aren’t going to). For example, are users watching your videos? Are they clicking on images thinking that they may be linking to another area of your site?
- Get useful data on ways to optimize your landing pages, sign-up forms, shopping cart, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get practical information prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- conduct “above the fold” testing to improve your website’s visitor impact, or maximize the impact of your website’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether any content needs to be included, reworked, or removed.
- Produce “before” and “after” comparison reports for digital services.
- Test if users tend to click images versus buttons versus text links, and how specific user segments engage with your website.
- Troubleshoot potential website security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a highly respected online marketer with a solid reputation for providing great product quality and support. The members area contains video instructions for installing and configuring the software.
Product Licensing Cost
HeatMapTracker is available in 3 versions:
- Basic License – Installs on one site. Price = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to 10 websites. Price = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heat maps, browser session replays, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you like, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing agencies. Price = $497.00 One-time.
Note: The cost to purchase HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The price shown above was current when this article was published. This may not be the actual price charged by the software seller when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services such as Google Analytics can provide you with useful data on things such as the number of people finding your site, how they are finding it and what they do during their visits. However, if you want to truly gain an insight into how your website and your content is being used by your visitors to engage with your digital presence, then a heat map analytics software application can be very practical.
We recommend that you consider purchasing a license of Heat Map Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and to make more sales of your products or services.
For complete details, visit the software website: HeatMap Tracker – Real-Time ClickTracking And HeatMap Tracking Software
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