The ability to track and see visitor behavior is absolutely vital to the success of your digital business.
The old saying “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening on your website, how can you know what areas need improving?
People have looked for practical ways to track and analyze user behavior since websites were first introduced. From simple counters that track visitor numbers, to very sophisticated and powerful analytical software like Google Analytics and other applications which deliver detailed measurements.
Measuring user behavior is vitally important for the success of your digital business, not just because it enables you to understand what visitors are doing so you can improve your results, but testing also confirms that previous consumer behavior is the best indicator of future behavior. More reliable, in fact, than knowing demographics.
Although being able to track key information like how many unique web visitors are coming to your web site, which pages they are arriving on and departing from, how long they are remaining on your website for, what keywords are being searched for, average page views, referring websites, and so on, is extremely important, wouldn’t it also be useful to track exactly what visitors are clicking on, where on your site they are staying the longest time on, what hyperlinks they are clicking on, what areas of the site visitors are mostly intrigued about, and more?
Fortunately, heat map tracking technology makes this possible. Website heat maps have been used to help pinpoint areas of a web site page that web visitors scan most frequently. Web heat maps are also often used alongside other forms of stat tracking applications and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking and video session replays to your arsenal of key site analysis tools using a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software program that is compatible with WordPress and that visually tracks your website visitors’ complete journey and generates live heat maps that show exactly where users click and where they scroll throughout your pages.
HeatMapTracker analytics tool also lets you spy on every click your users make.
To learn more about the script go here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more accurately you know how your users are engaging with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your users from fully accessing your site, like confusing navigation elements, or disruptive design elements. As the site owner, you can guide your readers to perform certain actions, such as sign up to your newsletter or click on certain links or buttons.
While Google Analytics has its overlay feature which can show you what links on your page are being clicked, a heatmap can show you any clicks that visitors make on your page, whether these are links or not. This is an important benefit because if a heat map analysis reveals that users are clicking on an image that they imagine to be a link, but happens to not be a link, you would be able to easily fix this by adding a link to the image, or make it crystal clear to your visitors that the image is just a graphic.
Heat maps, therefore, are one of the best ways to test the design of your website, assess how readable your content is and help to improve conversions.
Here are just some of the benefits of using HeatMapTracker to track user behaviour on your web site:
See Everything Users Are Doing On Your Website
HeatMapTracker creates a screen video of every visitor movement on your web site, allowing you to capture all page clicks, eye-tracking and scrolls.
Complete Control With No Limitations
The software is hosted on your server, giving you no restrictions on recordings and playbacks.
Lifetime Upgrades And Enhancements
There is a one-off investment to purchase the HeatMapTracker application, which then entitles you to receive unlimited upgrades and added features for life.
Some additional software benefits include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they browse your web site, you can discover problem areas preventing visitors from taking desired actions and improve user engagement.
- No More Guessing User Behaviour: The video playbacks of your visitors’ browser sessions allow you to see exactly what is taking place on your web pages. Heatmaps let you see exactly which buttons and links users click on, where they are drawn to most on your website, how long they browse on a particular section, how quickly they travel down your content and more! No more guessing or making wrong assumptions … just factual information of what goes on when people explore your web site.
- Increase Online Sales: HeatMapTracker helps you improve user interaction with your site, which creates better sales and conversion rates. There are many ways to achieve this and we discuss several of these in the “Tips” section further below.
Features
HeatMapTracker provides many features for website owners. Here are just a few of these:
- Quick and simple to install and configure. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors spend more time on and observe how far down the page your visitors scroll down to as an indicator of how long your website and/or sales copy can keep them interested. HeatMap Tracker lets you study each and every user action to help you learn how visitors interact with your site or specific pages on the website.
- Unlimited session recording and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMapTracker you can capture user sessions on your web pages for a day, a couple of weeks, one month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and total recorded user sessions HeatMap Tracker has recorded for each project. You can easily see the top pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving pages that your visitors are more interested in. You can also view regional location data of your visitors and discover where they are visiting from.
Additional software features:
The table below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are just some testimonials that plugin users have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Understand what works (i.e. where visitors click) and what doesn’t work (where users are not going to). For example, are people watching your videos? Are they clicking on graphic elements believing that they may link to somewhere else?
- Get useful data on how to improve your landing pages, signup forms, sales funnel, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Conducting “above the fold” experiments to improve your home page’s “first impression”, or maximize the impact of your site’s real estate elements on your visitors, such as banners, navigational links, buttons, headlines, etc…
- Identify whether a section of your content could be added, changed, or taken out.
- Create “before” and “after” comparison reports for web services.
- Analyze whether visitors tend to click images versus buttons versus text links, and how specific user segments interact with your site.
- Troubleshoot potential site security and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a highly respected online marketer with a solid reputation for delivering robust product quality and customer support. The members area contains video instructions for installing and configuring the software.
Product Licensing Price
HeatMap Tracker is available in three separate versions:
- Basic (Single) License – Single license only. Price = $197.00 One-time.
- Professional (Multiple) License – Allows you to use on up to ten websites. Cost = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the other licenses (click tracking, heat maps, session replays, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency license allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web marketing agencies. Cost = $497.00 One-off payment.
Note: Pricing details of the Heat Map Tracker software depends on whether there are any promotions or limited-time special offers. The pricing shown above was current at the time this review was written. This may not be the actual pricing charged by the plugin developer when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services such as Google Analytics can provide you with useful data on things such as the number of people coming to your pages, how they find it and what they do whilst visiting your web site. However, to truly gain a deep understanding into how your web site and its content is helping your visitors to engage with your business online, then a heat map analytics tool can be a very practical way to do so.
We suggest purchasing a license of Heat Map Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to get more sales of your products or services.
For full details, check out the software here: Heat Map Tracker – Real-Time ClickTracking & HeatMap Tracking Software
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