The ability to understand the behavior of visitors on your site is absolutely vital to your online success.
The management saying “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is happening when users arrive on your web site, then how would you know what needs to be improved?
Business owners have looked for smart ways to track and understand what users are doing in their web sites since websites first appeared. From simple tracking counters, to powerful and sophisticated analytical software like Google Analytics and other applications which provide very rich key data.
Learning about user behaviour is very important for a successful digital marketing and content strategy, not just because it allows you to understand what visitors are doing so you can improve your results, but it’s also been proven over and over that past visitor behaviour is the most reliable indicator of future behavior. More reliable, in fact, than knowing demographics.
While being able to understand valuable data like the number of unique web users are checking out your web site, which pages they are coming and leaving from, how long they are staying on your website for, keywords searched, page views, referring sites, and so on, is vitally essential, wouldn’t it be great to be able to view exactly what users are doing, where on your pages they are navigating through for the longest periods, which links they are clicking on, what parts of the site they are most intrigued about, and so on?
Fortunately, heat map technology makes this easy and possible. Web heat maps have been used to help pinpoint areas in a website page most frequently scanned by web visitors. Web heat maps are also often used alongside other forms of web analytics and session replay tools.
If you own a WordPress-powered website, then you can easily add heat map tracking and session replays to your collection of key web site analysis tools with a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software script that is compatible with WordPress (and other applications) and that lets you record your website visitors’ complete journey and generates live heatmaps showing where users click and where they are scrolling on your site content.
The HeatMapTracker analytics tool enables you to look over the shoulders of every person who comes to your web site.
Go here to learn more about this analytics tool: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more accurate data you have about how your readers interact with your content, the more you can improve your website’s user experience. Imagine knowing the exact barriers that are preventing your visitors from fully engaging with your site, such as unclear navigation layouts, or distracting banner ads. As the site owner, you can encourage your site visitors to perform certain actions, such as joining a newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature that can give you an idea of what links on a web page are being clicked, a heatmap can reveal any clicks that users are making on your page, whether they are actual links or not. This is an important difference because if a heatmap analysis reveals that visitors are clicking on an image that they think is a link, but turns out not to be a link, you can easily remedy this by adding a link to the image, or make it perfectly clear to your visitors that the image is not a hyperlink.
Heat maps, therefore, are one of the most useful ways to test the design of your site, assess how navigatable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to monitor user behavior on your website:
Monitor Everything Users Are Doing On Your Website
Heat Map Tracker records every browsing movement on your website, allowing you to record all clicks, eye-tracking and page scrolling.
Complete Control With No Limitations
The software allows you to self-host the technology, giving you no limits on session recording and playbacks.
Lifetime Updates & Enhancements
There is a one-time investment to own the software, which entitles you to receive unlimited updates and new features for free.
Some additional benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your web site, you can spot challenges preventing users from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About User Behavior: The video recordings of your users’ sessions let you observe precisely what is taking place on your web site. Heatmaps let you see exactly which elements visitors click on, which areas they are drawn to most on your website, how long they hover in a specific location, how quickly they travel down your site and more! No more guesses or making wrong assumptions … just real information of what goes on when users land on your website.
- Increase Website Sales: HeatMapTracker lets you increase visitor engagement with your business, which creates better sales and conversions. There are many ways to achieve this and we discuss a number of these in the “Tips” section later in this review.
Features
HeatMapTracker provides many features for WordPress users. Here are just some of these:
- Quick and simple to install and set up. Ready to use in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time reading and monitor how far down the page your users read down to as an indicator of how long your web copy can keep them interested. HeatMap Tracker lets you study each and every user action to see how they are interacting with your site or particular pages on the website.
- Unlimited visitor screen captures and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can measure user sessions on your website for a few days, 1 week, a month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and total recorded user sessions the heat map analytics software has recorded for each project. You can easily see which pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on the content that users are more interested in. You can also access regional demographics of your visitors and learn where they are coming from.
Additional software features:
The table below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials and feedback that customers have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your web site to improve your results:
- Learn what’s working (i.e. where visitors are clicking) and what doesn’t work (where users aren’t going to). For example, are visitors watching your videos? Are they clicking on images assuming that these may link to another section?
- Get ideas on how to improve your landing pages, signup forms, subscriptions, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get practical information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Performing “above the fold” experimentation to improve your landing page’s “first impression”, or maximize the impact of the site’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify if any content section could be added, changed, or removed.
- Create “before” and “after” case studies for digital services.
- Analyze whether users prefer to click on images vs buttons vs text links, and how specific user segments interact within your web site.
- Troubleshoot suspected site security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for providing great product quality and product support. The member download area includes video instructions for installing and setting up the software.
Product License Cost
HeatMapTracker comes in three editions:
- Basic License – Single use only. Price = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to 10 websites. Price = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, browser recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency license lets you install the software on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing agencies. Price = $497.00 One-off payment.
Please Note: Pricing for this product depends on whether there are any promotions or limited-time specials being offered. The price above was correct at the time this review was published. This may or may not be the actual price charged by the plugin seller when you visit the website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services like Google Analytics can provide you with very useful metrics on things such as the number of people visiting your website, how they find it and what they are doing during their visits. However, to really gain deep knowledge into how your web site and its content is being used by your visitors to engage with your digital presence, then a heat map analytics service can be very practical.
We suggest purchasing a license of HeatMapTracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and for increasing online sales.
For more information, visit the software website: HeatMap Tracker – Live Click-Tracking And Heat Map Tracking Plugin
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