Being able to track visitor behavior is extremely important to the success of your business online.
The saying ”you can’t manage what you don’t measure” is as important in the digital age as it has ever been. If you don’t know what is happening when users arrive on your web pages, then how would you know what needs to be improved?
Website users have looked for ways to track and analyze what users are up to on their web pages since websites first appeared. From basic tracking counters, to very powerful and sophisticated statistical tracking tools like Google Analytics that track very granular data.
Tracking user behavior is vitally important for the success of your web site, not just because it allows you to understand what visitors are doing so you can better your performance, but it’s also been proven that previous consumer behavior is the most reliable indicator of future behaviour. More reliable, in fact, than visitor demographics.
While the ability to analyze valuable data like how many visitors are coming to your web site, what pages they are coming and leaving from, how long they are staying on your website for, keywords searched, page views, referring pages, and so on, is extremely important, wouldn’t it also be great to be able to track exactly what visitors are clicking on, where on your pages they are staying the longest period on, which links they are clicking on, which areas of the page visitors are mostly intrigued about, and more?
Fortunately, heatmap technology makes this possible. Web heat maps are used to monitor areas in a website page most frequently scanned by visitors. Web heatmaps are also often integrated with other forms of web analytic software and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking and session replays to your collection of essential site analysis tools using a simple to use and very inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software program that works with WordPress and that lets you record your site visitors’ entire journey and creates instant heatmaps showing exactly where they click and where they are scrolling on your pages.
HeatMapTracker application also lets you look over the shoulders of everyone who visits your web site.
More info: Heat Map Tracker
Benefits
The better you know how your visitors interact with your website, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your readers from fully accessing your website, like unclear navigation layouts, or disruptive ads. As the site owner, you can help your readers to perform certain actions, such as opting into a newsletter or clicking on specific links or buttons.
While Google Analytics has an overlay feature that can show you what links on your page are being clicked, a heat map will also display any clicks that visitors are making on your page, whether they are links or not. This is a significant difference because if a heatmap report helps you discover that readers are clicking on an image which they suppose to be a link, but happens to not be a link, you can easily repair this by adding a link to the image, or let your readers know that the image is not a hyperlink.
In short, heat maps can be one of the best ways to test the design of your website, measure how readable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to track user behaviour on your website:
See Everything Visitors Do On Your Website
The software creates a playback video of every browsing movement on your website, enabling you to see all which links and buttons are being clicked, eye-tracking and page scrolling movement.
Full Control With No Limitations
The software allows you to self-host the technology, giving you no restrictions on visitor recordings and pageviews.
Free Upgrades & Enhancements
There is a one-off investment to own the HeatMapTracker script, after which you are then entitled to receive unlimited script updates and enhancements for free.
Some additional software benefits include the following:
- Improve Your Marketing: By seeing how visitors use your web site, you can spot problem areas that prevent visitors from taking desired actions and improve visitor engagement.
- No More Guessing Visitor Behaviour: The screen video playbacks of your users’ sessions show you precisely what happens on your web site. Overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they browse on a particular location, how quickly they navigate down your content and more! No more guessing or assuming wrongly … just real data of what takes place when people land on your web site.
- Increase Visitor Engagement: HeatMapTracker helps you improve visitor engagement with your business, which increases your online sales and conversion rates. There are many ways to do this and we list a number of these in the “Tips” section later in this review.
Features
HeatMapTracker includes many unique features for web site owners. Here are just a few of these:
- Fast and simple to install and implement. Ready to use in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors eyes are drawn to and observe how far down your page your users scroll as an indicator of the length of time your site can engage them for. The software lets you review and analyze each and every visitor action to see how users are interacting with your website or some pages on your web site.
- Unlimited visitor screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can capture users on your site for one day, 1 week, a month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and all sessions the heat map analytics software has recorded for all projects. You can easily view the top pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on the content that users care about. You can also see regional demographics of all visitors and discover where they are visiting from.
Additional software features:
The chart below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials and feedback customers have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your website to improve your results:
- Learn what works (i.e. where users click) and what doesn’t work (where users aren’t going to). For example, are visitors watching your videos? Are they clicking on images thinking that they may be linking to somewhere else?
- Get useful data on how to improve your landing pages, signup forms, memberships, navigation, etc.
- Get actionable data on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- conduct “above the fold” testing to improve your website’s “first impression”, or optimize the impact of the home page’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether any section of your content needs to be added, edited, or taken out.
- Produce “before” and “after” comparison reports for digital marketing services.
- Test if visitors tend to click images versus buttons vs text links, and how particular user segments engage with your website.
- Investigate potential website security problems and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized internet marketer with a solid reputation for delivering robust product quality and customer support. The member download area includes video tutorials for installing and configuring the software.
Software Cost
Heat Map Tracker comes in 3 editions:
- Basic License – Single domain only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to use on up to 10 websites. Price = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser session recording, unlimited recording / page views, free updates and enhancements and professional support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Cost = $497.00 Single Payment.
Please Note: The cost of purchasing the Heat Map Tracker product depends on whether there are any promotions or limited-time specials being offered. When we last checked, the product retails for the prices shown above. This may not be the actual pricing set by the plugin seller when you visit the website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services such as Google Analytics can give you some great information on things such as the number of people visiting your pages, how they found it and what they do during their visits. However, to truly gain deeper insights into how your site and its content is being used by your visitors to connect with your digital presence, then a heat map analytics application can be very useful.
We suggest getting a copy of HeatMapTracker if you need live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, visitor engagement and to make more online sales.
For more details, check out the software here: Heat Map Tracker – Real-Time ClickTracking And HeatMap Tracking Software
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