The ability to track visitor behavior is absolutely vital to the success of your business online.
The old adage “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is happening on your web pages, how can you know what needs to be improved?
Website users have looked for practical methods to track and understand visitor behaviour since web sites were first created. From basic counters that track the number of visitors, to very powerful statistical tracking tools like Google Analytics and other applications which can track and display incredible key metrics.
Tracking visitor behavior is vitally important for a successful web site, not just because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that past user behavior is the best predictor of future behaviour. It’s a better indicator, in fact, than knowing demographics.
While the ability to view key data such as the number of unique web visitors are checking out your site, which pages they are arriving on and departing from, how long they are staying on your site for, keyword searches, page views, referring sites, and so on, is vitally useful, wouldn’t it be fantastic to track exactly what users are clicking on, where they are navigating around in, what links they are clicking on, which areas of the site visitors are pausing on, and more?
Fortunately, heatmap tracking technology makes this possible. Web heat maps have been used to analyze areas of a website page most frequently scanned by web visitors. Web heat maps are also often used alongside other forms of stat tracking applications and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking and video session replays to your collection of essential web site analysis tools using an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software application that works with WordPress and that visually tracks your website users’ complete journey and creates live heatmaps showing precisely where they click and where they are scrolling on your site content.
HeatMapTracker application also allows you to see your website from your visitor’s unique perspective.
More info: HeatMapTracker
Benefits
The better you know how your readers engage with your website, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your readers from fully benefiting from your site, like confusing navigation elements, or disruptive adverts. As the website owner, you can encourage your users to complete certain actions, such as sign up to your newsletter or click on certain links or buttons.
Although Google Analytics has an overlay feature which can show you which links on a web page visitors are clicking, a heatmap will also show you any clicks that visitors make on your page, regardless of whether they are actual links or not. This is a significant benefit because if a heatmap report reveals that visitors are clicking on an image which they imagine to be a link, but turns out not to be a hyperlinked image, you can easily remedy this by linking the image to the page your users are trying to get to, or let your users know that the image is not a hyperlink.
In short, heatmaps are one of the best methods to test your site design, see how readable your site is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to track user behavior on your website:
Capture Everything Visitors Do On Your Site
The script records every browsing session on your web site, allowing you to monitor all page clicks, eye-tracking and scrolls.
Complete Control Without Restrictions
The application is hosted on your own server, giving you unrestricted visitor recordings and pageviews.
Free Upgrades And Enhancements
There is a one-off cost to own the software, after which you are then entitled to receive lifetime updates and all future enhancements.
Some additional benefits include the following:
- Improve User Experience: By seeing how visitors use your site, you can identify problem areas preventing users from taking desired actions and correct these.
- Stop Guessing About User Behaviour: The screen video recordings of your visitors’ sessions let you understand precisely what happens on your website. Heat Maps let you know exactly which elements visitors click on, where they are drawn to most on your website, how long they browse on a particular section, how fast they scroll down your site and more! No more guessing or hoping … just pure evidence of what happens when visitors visit your web pages.
- Increase Website Sales: HeatMap Tracker helps you increase user interaction with your site, which increases sales and conversion rates. There are a number of ways to achieve this and we’ll go over a few of these in the “Tips” section later in this review.
Features
HeatMapTracker includes many features for site owners. Here are just some of these:
- Quick and simple to install and configure. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time on and see how far down your product pages your users scroll as a measure of the length of time your site can engage them for. HeatMap Tracker lets you review and analyze every single user session to help you understand how visitors are interacting with your site or particular pages on the web site.
- Unlimited session recording and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can spy on user sessions on your pages for a day, a couple of weeks, one month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view how many total visitors, tracked pages and total sessions HeatMapTracker has recorded for each project. You can quickly see which pages your users are moving towards and how they interact with the content on each page, allowing you to spend more time on pages that your readers care about. You can also review regional location data of all visitors and discover which part of the world they are coming from.
Additional software features:
The image below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials and comments users have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your business:
- Learn what’s working (i.e. where users click) and what doesn’t work (where users aren’t going to). For example, are users watching your videos? Are they clicking on graphic elements assuming that they lead to somewhere else?
- Get useful data on ways to optimize your landing pages, sign-up forms, checkout processes, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- conduct “above the fold” experiments to improve your website’s “first impression”, or maximize the impact of your site’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify whether any content should be inserted, changed, or removed.
- Create “before” and “after” case studies for digital services.
- Analyze whether visitors prefer to click on images vs buttons versus text links, and how particular user segments engage within your web site.
- Diagnose suspected website security threats or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a well-known online marketer with a solid reputation for delivering reliable products and product support. The members area includes video tutorials for installing and setting up the software.
Product Licensing Cost
HeatMapTracker is available in 3 different editions:
- Basic (Single) License – Single domain only. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Allows you to install on up to ten websites. Price = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, browser replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency license lets you install the plugin on as many sites as you like, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web development service providers. Cost = $497.00 Single Payment.
Note: The price of HeatMapTracker can vary, depending on whether there are any promotions or limited-time special offers. Currently, the software retails for the amounts shown above. This may not be the actual pricing set by the plugin seller when you visit the site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price:
Additional Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services such as Google Analytics provide important data on things such as how many people are arriving on your website, how they found it and what they are doing during their visits. However, if you want to truly gain deep knowledge into how your web site and your content is helping your visitors to interact with your digital presence, then a heatmap analytics service can be a great way to do so.
We recommend purchasing a license of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and to increase your sales of your products or services.
To learn more, check out the software here: Heat Map Tracker – Live Click-Tracking & HeatMap Tracking Software
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