The ability to track and monitor visitor behavior is absolutely vital to your online success.
The old adage ”you can’t manage what you don’t measure” is as important today as ever. If you don’t know what is happening on your web site, then how would you get better results online?
People have looked for ways to track and understand what is happening since web sites first appeared. From simple tracking counters, to sophisticated statistical tracking tools like Google Analytics that provide very detailed key data.
Tracking user behaviour is very important for a successful online business marketing strategy, not only because it allows you to understand what visitors are doing so you can improve your performance, but it’s also been proven over and over that previous visitor behavior is the most reliable way to predict future behaviour. More reliable, in fact, than visitor demographics.
Although the ability to see valuable details like the number of web visitors are arriving on your site, which pages they are entering and exiting, how long they are remaining on your website for, which terms people are searching for, average page views, referring web sites, etc …, is vitally useful, wouldn’t it also be excellent to track exactly what users are reading, where they are visiting the longest for, which hyperlinks they are clicking on, which parts of the site they are reading, and so on?
Fortunately, heatmap technology makes this easy and possible. Website heatmaps can be used to analyze areas on a web site page that web visitors scan most frequently. Web heatmaps are also often integrated with other forms of statistical software and session replay software.
If you own a WordPress-powered website or blog, then it’s easy to add heat map tracking with recorded session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software program that works with WordPress (and other programs) and that visually records your website users’ movements and creates live heatmaps that show where they are clicking and where they are scrolling on your pages.
HeatMapTracker application also lets you capture every action your visitors make.
Learn more here: HeatMap Tracker
Benefits
The better you know how your users engage with your content, the more you can improve your site’s user experience. Imagine knowing the specific challenges that have been preventing your prospects from fully accessing your website, such as unclear navigation elements, or disruptive adverts. As a website owner, you can encourage your site visitors to perform certain actions, such as sign up to a newsletter or clicking on specific links or buttons.
Although Google Analytics has its overlay feature that can show you which links on your page visitors are clicking, a heatmap can show you any clicks that visitors are making on your page, whether they are actual links or not. This is a significant difference because if a heat map analysis reveals that visitors are clicking on a graphic element that they imagine to be a link, but happens to not be a hyperlinked image, you could quickly fix this by adding a link to the image, or let your visitors know that the image is not linked.
Heat maps, therefore, are one of the best ways to test your site design, assess how navigatable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track visitor behavior on your website:
Record Everything Visitors Do On Your Web Pages
HeatMap Tracker captures every user browsing movement on your website, enabling you to view all clicks, eye-tracking and page scrolling.
Complete Control Without Limitations
The application is self-hosted, giving you unlimited visitor recordings and playbacks.
Unlimited Upgrades And Enhancements
There is a one-time cost to own the software, after which you are then entitled to receive unlimited updates and enhancements.
Additional benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your website, you can identify difficulties preventing users from taking desired actions and correct these.
- No More Guessing Visitor Behaviour: The screen video recordings of your visitors’ browser sessions let you observe precisely what happens on your web site. Heatmaps let you see exactly which links and buttons users click on, which areas they are drawn to most on your website, how long they choose to stay on a particular section, how far they travel down your site and more! No more guesses or assuming wrongly … just factual evidence of what takes place when people visit your web pages.
- Increase Visitor Engagement: Heat Map Tracker helps you increase visitor engagement with your business, which creates better sales and conversion rates. There are a number of ways to do this and we’ll list some of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker includes many unique features for web site owners. Here are just some of these:
- Quick and easy to install and configure. Be up and running in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your site visitors eyes are drawn to and observe how far down the page your users read down to as an indicator of how long your site or content can keep them engaged. HeatMap Tracker lets you review and analyze each and every user experience to help you understand how they are interacting with your site or certain pages on your website.
- Unlimited session screen captures and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can capture visitor sessions on your web pages for 1 day, a week or two, a month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all recorded user sessions HeatMap Tracker has recorded for all projects. You can easily see the top pages your users are moving towards and how they interact with each page’s content, allowing you to invest more time on the content that visitors are more interested in. You can also analyze regional location data of all visitors and see where they are visiting from.
Additional features:
The table below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are just some testimonials plugin customers have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your business:
- Discover what’s working (i.e. where people are clicking) and what doesn’t work (where users aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements thinking that these may link to another area of your site?
- Get actionable information on how to optimize your landing pages, signup forms, shopping cart, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get practical information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Create “above the fold” experimentation to improve your site’s “first impression”, or optimize the impact of the home page’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if any content could be included, rearranged, or removed.
- Produce “before” and “after” comparison reports for online marketing services.
- Analyze whether users prefer to click images versus buttons vs text links, and how specific user segments interact with your website.
- Investigate confirmed website security problems and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a highly respected online marketer with a solid reputation for providing exceptional product quality and support. The member download area contains video tutorials for installing and configuring the software.
Product Price
HeatMapTracker is available in three versions:
- Basic (Single) License – Licensed for one domain. Price = $197.00 One-time.
- Professional (Multiple) License – Allows you to install on up to 10 websites. Price = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the other editions (click tracking, heatmaps, session replays, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web development service providers. Cost = $497.00 One-off payment.
Note: The cost of purchasing the product depends on whether there are any promotions or limited-time specials being offered. The above reflects the current price when this content was published. This may or may not be the actual price set by the product author when you visit the plugin site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing details here:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services such as Google Analytics can provide great data on things such as the number of people finding your pages, how they find it and what they are doing whilst on your website. However, to truly gain deeper insights into how your web site and its content is being used by your visitors to interact with your digital presence, then a heatmap analytics software tool can be a great way to do this.
We recommend that you consider getting a copy of Heat Map Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to get more web sales.
For full details, visit the software website here: HeatMap Tracker – Live ClickTracking And HeatMap Tracking Software
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