The ability to track, monitor and view visitor behavior is very important to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as always. If you don’t know what is happening on your web site, how would you improve your results online?
People have been looking for useful tools to track and understand user behaviour since web sites were first introduced. From basic counters that track how many people have viewed your page, to very powerful statistical tracking tools like Google Analytics which can deliver very detailed information.
Understanding visitor behaviour is very important for the success of your web site, not only because it enables you to understand what visitors are doing so you can better your results, but testing also confirms that past user behaviour is the best predictor of future behavior. It’s a more reliable indicator in fact, than knowing demographics.
Although being able to monitor valuable reports like how many unique visitors are visiting your website, what pages they are landing on and leaving from, how long they are remaining on your site for, keyword searches, average page views, referring pages, etc …, is vitally useful, wouldn’t it be excellent to know exactly what users are doing, where on your pages they are navigating around in, which hyperlinks they are clicking on, what areas of the content visitors are most intrigued about, and more?
Fortunately, heat map tracking technology makes this easy. Website heat maps can be used for displaying areas in a web site page that web visitors scan most frequently. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking and session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other applications) and that visually records your web site visitors’ entire journey and creates instant heatmaps that show where they click and where they scroll on your site.
HeatMapTracker analytics tool also allows you to see your site from your visitor’s unique point of view.
Learn more about the script here: HeatMapTracker
Benefits
The better you know how your readers engage with your site, the more you can improve your website’s user experience. Imagine knowing the exact issues that prevent your readers from fully accessing your site, like confusing site navigation layouts, or distracting banner ads. As a site owner, you can guide your users to perform certain actions, such as join a newsletter or click on certain links or buttons.
Although Google Analytics has its overlay feature which can show you which links on your page are being clicked, a heat map will also show you any clicks that visitors make on your page, whether they are actual links or not. This is an important difference because if a heatmap report reveals that readers are clicking on a graphic element that they suppose to be a link, but happens to not be a hyperlinked image, you can easily change this by linking the image to the destination your readers are trying to get to, or make it absolutely clear to your users that the image is just a graphic.
In short, heat maps are one of the best methods to test your site design, assess how readable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to monitor user behavior on your site:
See Everything Visitors Are Doing On Your Web Site
The script records every visitor session on your web site, allowing you to observe all which buttons and links are being clicked, eye-tracking and scrolls.
Complete Control Without Restrictions
The application is self-hosted, giving you unrestricted user recordings and pageviews.
Lifetime Updates And Enhancements
There is a one-time investment to buy the HeatMapTracker software, which entitles you to receive unlimited upgrades and added features for life.
Additional script benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web pages, you can spot difficulties preventing users from taking desired actions and optimize your site.
- No More Guessing User Behaviour: The video recordings of your visitors’ browser sessions allow you to observe precisely what is taking place on your website. Overlays let you see exactly which elements visitors click on, which areas they are drawn to most on your website, how long they hover in a particular section, how far they navigate down your pages and more! No more guesses or making wrong assumptions … just accurate information of what happens when users land on your website.
- Increase Online Sales: HeatMap Tracker helps you increase user engagement with your business, which improves your online sales and conversions. There are a number of ways to do this and we go over some of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker offers many unique features for site owners. Here are just a few of these:
- Quick and easy to install and configure. Goes to work in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors spend more time view and monitor how far down the page your users read down to as a measure of how long your web copy can engage them for. Heat Map Tracker lets you analyze every single visitor session to see how they are interacting with your website or specific pages on your web site.
- Unlimited session screen captures and session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can capture visitor sessions on your site for one day, a couple of weeks, a month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all sessions Heat Map Tracker has recorded for each project. You can easily see the top pages your readers are moving towards and how they interact with each page’s content, allowing you to invest more time on pages that your visitors are more interested in. You can also view regional demographic data of your visitors and see which part of the world they are visiting from.
Additional features:
The chart below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are just a few of the testimonials that plugin customers have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the ways you can use HeatMapTracker on your website to improve your business:
- Understand what works (i.e. where visitors are clicking) and what’s not working (where users are not going to). For example, are people watching your videos? Are they clicking on images assuming that these may link to another section?
- Get useful information on ways to optimize your landing pages, sign up forms, memberships, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Performing “above the fold” testing to improve your landing page’s visitor impact, or maximize the impact of the home page’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify whether a page element could be inserted, reworked, or removed.
- Create “before” and “after” comparison reports for online marketing services.
- Test whether visitors tend to click images vs buttons versus text links, and how specific user segments interact within your site.
- Troubleshoot suspected site security exploits or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing great products and support. The product download area contains video tutorials for installing and setting up the software.
Software Cost
Heat Map Tracker is available in three editions:
- Basic (Single) License – Allows you to use on 1 site. Cost = $197.00 One-time.
- Professional License – Installs on up to ten websites. Cost = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, browser replays, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency license lets you install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for digital marketing service providers. Price = $497.00 One-time.
Note: The cost to purchase the product depends on whether there are any promotions or limited-time special offers. Presently, the software is selling for the amounts shown above. This may or may not be the actual pricing charged by the plugin author when you visit the plugin site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services like Google Analytics can give you some very useful data on things such as how many people are arriving on your website, how they are finding it and what they are doing whilst on your site. However, to really gain a real-time understanding into how your site and its content is helping your visitors to connect with your digital presence, then a heat map analytics service can be extremely useful.
We suggest purchasing a license of Heat Map Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and for increasing sales of your products or services.
For full details, check out the software here: HeatMapTracker – Live ClickTracking & HeatMap Tracking Plugin
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