Being able to track and see visitor behavior is absolutely vital to your online success.
The business saying ”you can’t manage what you can’t measure” is as important in the digital age as always. If you don’t know what is happening when users arrive on your web site, then how will you get better online results?
People have been searching for smart tools to track and analyze what users are doing in their websites since web sites were first introduced. From basic counters that track visitor numbers, to sophisticated analytical tools like Google Analytics and other applications that can track comprehensively detailed key information.
Knowing visitor behaviour is vitally important for the success of your web site, not only because it enables you to understand what visitors are doing so you can better your results, but testing also confirms that previous user behavior is the most reliable indicator of future behavior. It’s an even better predictor, in fact, than demographics.
Although being able to understand statistical data such as the number of web visitors are exploring your site, what pages they are landing on and leaving from, how long they are staying on your site for, keywords searched, page views, referring web sites, and so on, is vitally essential, wouldn’t it be excellent to be able to know exactly what visitors are reading, where they are navigating around in, which hyperlinks they are clicking on, what parts of your page they are most interested in, and more?
Fortunately, heat map tracking technology makes this easy. Website heat maps can be used to review areas on a web page most frequently scanned by visitors. Web heat maps are also often integrated with other forms of web analytics and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking with recorded visitor session replays to your arsenal of key business analysis tools with an easy-to-install and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that lets you record your site visitors’ entire journey and creates live heatmaps that show where users click and where they scroll throughout your site content.
HeatMapTracker software also allows you to see your site from your visitor’s point of view.
More info: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The better you know how your visitors engage with your web pages, the more you can improve your website’s user experience. Imagine knowing the specific challenges that have been preventing your readers from fully engaging with your site, such as unclear site navigation layouts, or disruptive ads. As a website owner, you can guide your site visitors to perform certain actions, such as joining a newsletter or click on specific links.
While Google Analytics has an overlay feature that can give you an idea of which links on a web page visitors are clicking, a heat map can show you any clicks that visitors make on your page, regardless of whether these are actual links or not. This is an important difference because if a heat map report reveals that visitors are clicking on an image that they imagine to be a link, but happens to not be a hyperlinked image, you can quickly remedy this by adding a link to the image, or make it clear to your users that the image is just a graphic.
In short, heatmaps are one of the best ways to test the design of your website, measure how readable your site is and help to improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to monitor visitor behavior on your web site:
Observe Everything Visitors Are Doing On Your Website
The application captures every visitor movement on your site, enabling you to record all which buttons and links are being clicked, eye-tracking and page scrolls.
Complete Control With No Limitations
The software is hosted on your own server, giving you no limits on recordings and pageviews.
Unlimited Upgrades And Enhancements
There is a one-time investment to own the HeatMapTracker script, which entitles you to receive free updates and enhancements.
Some additional software benefits include:
- Improve Your Marketing: By seeing how visitors experience your web pages, you can spot challenges that prevent visitors from taking desired actions and improve your sales process.
- No More Guessing User Behavior: The screen video recordings of your users’ browsing sessions show you precisely what is taking place on your website. Screen overlays let you see exactly which elements users click on, which areas they are drawn to most on your site, how long they browse on a particular spot, how far and quickly they scroll down your site and more! No more guessing or assuming wrongly … just real information of what goes on when users explore your web pages.
- Increase Online Sales: HeatMap Tracker lets you increase user interaction with your site, which increases your online sales and conversion rates. There are a number of ways to do this and we’ll present several of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker provides many features for WordPress users. Here are just a few of these:
- Quick and easy to install and implement. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your content visitors look at and observe how far down the page your visitors scroll as a benchmark of the length of time your sales message can keep them engaged. The software lets you review and analyze each and every visitor action to see how they are interacting with your website or specific pages on the site.
- Unlimited visitor recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can spy on visitor sessions on your site for a few days, a few weeks, a month, or even more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total recorded user sessions HeatMap Tracker has recorded for each project. You can easily see which pages your users are gravitating towards and how they interact with each page’s content, allowing you to invest more time on the content that your readers are more interested in. You can also review regional demographic data of your visitors and see where they are visiting from.
Additional features:
The image below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are just some testimonials and feedback that users have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your results:
- Learn what’s working (i.e. where people are clicking) and what’s not working (where visitors aren’t going to). For example, are people watching your videos? Are they clicking on graphic elements believing that these may be linking to another section?
- Get insights on how to improve your landing pages, sign up forms, sales funnel, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get actionable information prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Performing “above the fold” experimentation to improve your website’s “first impression”, or optimize the impact of the landing page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether a section of the content should be included, changed, or deleted.
- Produce “before” and “after” comparison reports for online marketing services.
- Compare if visitors prefer to click images versus buttons vs text links, and how specific user segments interact with your site.
- Review potential website security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a well-known online marketer with a solid reputation for delivering exceptional products and customer support. The member download area contains video tutorials for installing and configuring the software.
Software Pricing
HeatMapTracker is available in three different editions:
- Basic License – Installs on 1 website. Price = $197.00 Single Payment.
- Professional (Multiple) License – Use on up to ten domains. Cost = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser session replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency edition lets you install the plugin on as many sites as you need, create client accounts, and set up automated PayPal client invoicing, making it an ideal solutions for web marketing agencies. Price = $497.00 Single Payment.
Note: Pricing details of the HeatMapTracker product depends on whether there are any promotions or limited-time special offers. Currently, the software is selling for the pricing shown above. This may not be the actual pricing charged by the plugin developer when you visit the plugin site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current price here:
Additional Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services such as Google Analytics can provide you with useful information on things such as the number of people finding your site, how they find it and what they are doing during their visits. However, if you want to truly gain deeper insights into how your site and your content is being used by your visitors to connect with your digital presence, then a heat map analytics service can be extremely useful.
We recommend that you consider getting a copy of HeatMapTracker if you need live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and for generating more sales of your products or services.
For full details, check out the software here: Heat Map Tracker – Live ClickTracking And HeatMap Tracking Software
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