The ability to track and see visitor behavior is absolutely vital to your online success.
The old management saying ”you can’t manage what you can’t measure” is as true in the digital economy as it has ever been. If you don’t know what is happening when visitors arrive on your web pages, how can you get better results online?
Business owners have looked for practical ways to track and understand user behavior since web sites first appeared. From basic tracking counters, to very powerful analytical tools like Google Analytics and other applications that record and display an incredible level of information.
Analyzing user behaviour is important for the success of your digital presence, not only because it enables you to understand what visitors are doing so you can improve your results, but testing also shows that previous user behaviour is the best way to predict future behaviour. It’s a better indicator, in fact, than demographics.
Although the ability to monitor statistical metrics like the number of unique web visitors are exploring your site, what pages they are coming and leaving from, how long they are staying on your website for, what keywords people are searching for, page views, referring pages, etc …, is extremely essential, wouldn’t it be great to track precisely what users are reading, where on your site they are navigating through, what hyperlinks they are clicking on, what parts of the page they are most interested in, and so on?
Fortunately, heatmap technology makes this possible. Web heatmaps have been used to pinpoint areas on a web page most frequently scanned by visitors. Web heat maps can also be used alongside other forms of web analytics and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking and video session replays to your business tool box with an easy-to-install and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other web programs) and that visually records your website users’ complete session and generates instant heatmaps that show exactly where users are clicking and where they are scrolling throughout your site content.
The HeatMapTracker software enables you to see your site from your visitor’s perspective.
Learn more about the software here: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your readers are engaging with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your users from fully accessing your website, such as confusing navigation elements, or disruptive adverts. As a website owner, you can encourage your users to complete certain actions, such as join a newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of what links on a page are being clicked, a heat map can also reveal any clicks that visitors make on your page, regardless of whether these are actual links or not. This is an important benefit because if a heatmap report helps you discover that readers are clicking on a graphic element that they suppose to be a link, but is actually not a hyperlinked image, you could quickly change this by adding a link to the image, or let your users know that the image is just a visual element.
Heat maps, therefore, are one of the best methods to test the design of your site, measure how navigatable your content is and improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to track user behavior on your web site:
Monitor Everything Visitors Do On Your Web Site
The application captures every browsing session on your website, enabling you to observe all page clicks, eye-tracking and page scrolls.
Complete Control Without Limitations
The application is hosted on your server, giving you no-limit session recording and pageviews.
Lifetime Upgrades & Enhancements
There is a one-off investment to purchase the application, after which you are then entitled to receive unlimited upgrades and future enhancements for life.
Additional benefits include the following:
- Improve User Experience: By seeing how visitors experience your web pages, you can spot challenges preventing users from progressing to the end of your sales funnel and reach your site objectives.
- No More Guessing User Behavior: The screen video recordings of your users’ sessions let you observe precisely what takes place on your site. Click overlays let you see exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they choose to stay on a specific section, how fast they travel down your content and more! No more guesses or assuming wrongly … just pure metrics of what happens when people visit your website.
- Increase Website Sales: Heat Map Tracker lets you improve user interaction with your site, which increases sales and conversion rates. There are many ways to do this and we’ll discuss several of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker offers many unique features for web site owners. Here are just some of these:
- Quick and easy to install and configure. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your pages visitors spend more time reading and see how far down your sales or product pages your users scroll as an average of how long your sales message can retain their attention. Heat Map Tracker lets you review and analyze each and every user session to see how users are interacting with your website or specific pages on the site.
- Unlimited visitor recording and user session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can record visitor sessions on your pages for a few days, a couple of weeks, one month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total recorded visitor sessions Heat Map Tracker has recorded for all projects. You can easily view which pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on the content that your users care about. You can also see regional location data of your visitors and discover where they are coming from.
Additional software features:
The table below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials that users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your business:
- Understand what works (i.e. where visitors click) and what doesn’t work (where users are not going to). For example, are visitors watching your videos? Are they clicking on images assuming that they are links to somewhere else?
- Get insights on ways to optimize your landing pages, signup forms, checkout processes, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Conducting “above the fold” tests to improve your website’s visitor impact, or maximize the impact of the site’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if a content section should be included, modified, or removed.
- Create “before” and “after” comparison reports for digital marketing services.
- Compare whether users tend to click images vs buttons versus text links, and how specific user segments interact with your website.
- Investigate confirmed website security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected online marketer with a solid reputation for delivering great products and customer support. The members area includes video instructions for installing and configuring the software.
Product Pricing
Heat Map Tracker comes in three different versions:
- Basic (Single) License – Single installation only. Price = $197.00 One-time.
- Professional License – Allows you to use on up to 10 websites. Cost = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser session recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition lets you install the software on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web service providers. Cost = $497.00 One-time.
Please Note: Current pricing for the HeatMap Tracker product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the software is being retailed for the amounts shown above. This may not be the actual price set by the software developer when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services such as Google Analytics provide useful metrics on things such as the number of people finding your website, how they found it and what they are doing whilst on your web pages. However, if you want to really gain a deep understanding into how your website and its content is being used by your visitors to interact with your digital presence, then a heatmap analytics application can be very practical.
We suggest getting a license of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, engagement and to get more web sales.
For more information, visit the software website here: HeatMapTracker – Live ClickTracking & HeatMap Tracking Software
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