The ability to track and monitor visitor behavior is most important to the success of your digital business.
The saying “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is happening when visitors arrive on your site, how would you know what needs to be improved?
Businesses have been searching for ways to track and understand visitor behaviour since websites first appeared. From simple counters that track visitors, to very powerful analytical tools like Google Analytics and other applications that provide very rich information.
Knowing visitor behaviour is vitally important for the success of your website, not just because it enables you to understand what visitors are doing so you can improve your performance, but testing also shows that past consumer behaviour is the most reliable indicator of future behavior. Better, in fact, than user demographics.
While the ability to track valuable information like how many web visitors are visiting your web site, what pages they are arriving on and departing from, how long they are staying on your website for, keyword searches, average page views, referring pages, and so on, is extremely essential, wouldn’t it be excellent to track precisely what visitors are reading, where they are navigating through for the longest periods, which links they are clicking on, which areas of your site visitors are most intrigued about, and so on?
Fortunately, heatmap technology makes this easy and possible. Web heat maps have been used for displaying areas of a web site page most frequently scanned by visitors. Web heat maps can also be used alongside other forms of web analytics and session replay software.
If you own a WordPress site, then you can easily add heatmap tracking and video session replays to your collection of key web site analysis tools with a simple to use and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software script that works with WordPress and that visually tracks your site users’ every movement and generates instant heat maps that show exactly where they are clicking and where they are scrolling on your website.
HeatMapTracker software also enables you to see your website from your visitor’s perspective.
To learn more about the software go here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your users are engaging with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully accessing your website, such as confusing site navigation elements, or disruptive design elements. As a site owner, you can help your readers to complete certain actions, such as sign up to your newsletter or clicking on certain links.
While Google Analytics has its overlay feature that can show you what links on a web page visitors are clicking, a heat map will also reveal any clicks that visitors make on your page, whether they are actual links or not. This is important because if a heat map analysis helps you discover that users are clicking on a graphic element which they suppose to be a link, but is actually not a link, you would be able to easily fix this by linking the image to the destination your readers are trying to get to, or make it absolutely clear to your readers that the image is not a hyperlink.
In short, heatmaps can be one of the best methods to test your site design, measure how navigatable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track user behaviour on your site:
Capture Everything Users Are Doing On Your Web Site
Heat Map Tracker records every browsing movement on your site, allowing you to monitor all page clicks, eye-tracking and page scrolling.
Full Control Without Restrictions
The software is hosted on your server, giving you no restrictions on recordings and playbacks.
Free Updates And Enhancements
There is a one-off investment to purchase the application, after which you are then entitled to receive unlimited upgrades and new features for life.
Some additional benefits of the script include:
- Improve Your Marketing Efforts: By seeing how visitors navigate your site, you can uncover issues that prevent visitors from taking desired actions and improve your sales process.
- No More Guessing Visitor Behavior: The video playbacks of your users’ browser sessions show you exactly what is taking place on your website. Click overlays let you know exactly which links and buttons users click on, where they are drawn to most on your site, how long they choose to stay in a particular section, how fast they scroll down your content and more! No more guessing or making wrong assumptions … just real metrics of what goes on when users move around your website.
- Increase Visitor Engagement: HeatMap Tracker lets you increase visitor engagement with your business, which increases your online sales and conversions. There are a number of ways to do this and we’ll list a few of these in the “Tips” section further below.
Software Features
Heat Map Tracker includes many great features for WordPress users. Here are just some of these:
- Quick and easy to install and configure. Ready to use in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors eyes are drawn to and measure how far down your page your users scroll down to as an average of the length of time your content can keep them engaged. Heat Map Tracker lets you analyze each and every visitor action to help you learn how visitors interact with your site or some pages on the site.
- Unlimited session screen captures and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can spy on visitor sessions on your pages for 1 day, a week, a month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and all recorded sessions HeatMap Tracker has recorded for all projects. You can quickly see which pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to spend more time on improving pages that your visitors care about. You can also analyze regional location data of all visitors and learn where they are coming from.
Additional software features:
The table below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials users have submitted regarding the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the many ways you can use HeatMapTracker on your website to improve your results:
- Discover what’s working (i.e. where visitors are clicking) and what’s not working (where visitors are not clicking). For example, are people watching your videos? Are they clicking on images assuming that these may link to another section?
- Get useful data on how to optimize your landing pages, signup forms, checkout processes, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Perform “above the fold” experiments to improve your landing page’s “first impression”, or maximize the impact of the website’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify if any new content could be added, redesigned, or deleted.
- Create “before” and “after” case studies for digital services.
- Test whether visitors prefer to click images versus buttons versus text links, and how specific user segments interact within your web site.
- Review confirmed site security and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a highly recognized internet marketer with a solid reputation for delivering reliable product quality and product support. The member download area includes video tutorials for installing and configuring the software.
Software Price
HeatMap Tracker comes in 3 different editions:
- Basic License – Installs on one site. Price = $197.00 Single Payment.
- Professional License – Installs on up to 10 websites. Cost = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, browser session recording, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency license lets you install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web development agencies. Cost = $497.00 Single Payment.
Note: The cost of purchasing this product depends on whether there are any promotions or limited-time specials being offered. Presently, the plugin is being retailed for the amounts shown above. This may or may not be the actual pricing set by the software seller when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing:
Additional Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services such as Google Analytics provide good metrics on things such as how many people are coming to your site, how they find it and what they do during their visits. However, if you want to truly gain an insight into how your website and its content is helping your visitors to interact with your business online, then a heatmap analytics service can be a very practical way to do this.
We recommend getting a copy of HeatMapTracker if you want live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to make more online sales.
For more details, visit the software website here: HeatMapTracker – Live Click-Tracking And HeatMap Tracker
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