The ability to understand visitor behavior is very important to the success of your digital presence.
The saying ”you can’t manage what you don’t measure” is as important today as ever. If you don’t know what is happening on your web pages, how would you get better online results?
Website users have looked for ways to track and analyze visitor behavior since web sites first appeared. From simple counters that track visitors, to sophisticated statistical tracking tools like Google Analytics that record incredibly fine key metrics.
Tracking visitor behaviour is important for the success of your online business strategy, not only because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that previous consumer behaviour is the most reliable indicator of future behaviour. It’s a more reliable indicator in fact, than knowing demographics.
Although being able to analyze key information like how many web visitors are visiting your website, what pages they are landing on and leaving from, how long they are remaining on your site for, keywords searched, unique page views, referring sites, and so on, is extremely useful, wouldn’t it be fantastic to be able to track precisely what visitors are reading, where they are navigating through for the longest period, what links they are clicking on, which areas of your site they are reading, and more?
Fortunately, heatmap technology makes this easy and possible. Website heatmaps are used for displaying areas in a web site page most frequently scanned by visitors. Web heat maps are also often integrated with other forms of web analytics and session replay tools.
If you own a WordPress website or blog, then you can easily add heat map tracking with session replays to your arsenal of key site analysis tools with an easy-to-install and quite inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software application that works with WordPress (and other CMS applications) and that lets you track your site visitors’ movements and generates live heatmaps showing where they click and where they scroll throughout your site content.
The HeatMapTracker analytics tool also lets you see your website from your visitor’s unique perspective.
For more details, visit the script site here: Heat Map Tracker
Benefits
The better you know how your visitors are engaging with your web pages, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your users from fully engaging with your site, like confusing site navigation layouts, or distracting ads. As a site owner, you can guide your readers to perform certain actions, such as signing up to your newsletter or click on specific links.
Although Google Analytics has its overlay feature which can show you which links on your page visitors are clicking, a heat map can display any clicks that visitors make on your site, whether these are actual links or not. This is a significant difference because if a heat map analysis helps you discover that readers are clicking on an image that they imagine to be a link, but happens to not be a hyperlinked image, you could quickly change this by adding a link to the image, or let your users know that the image is not a hyperlink.
In short, heat maps can be one of the best ways to test your site design, measure how navigatable your site is and improve conversions.
Here are just some of the many benefits of using HeatMapTracker to track visitor behavior on your website:
Monitor Everything Users Do On Your Site
Heat Map Tracker lets you record every browsing movement on your web site, allowing you to monitor all which links and buttons are being clicked, eye-tracking and scrolls.
Complete Control With No Limitations
The script allows you to self-host the technology, giving you no-limit recordings and pageviews.
Unlimited Updates And Enhancements
There is a one-time cost to buy the script, which entitles you to receive free updates and enhancements.
Additional benefits include:
- Improve Site Usability: By seeing how visitors experience your website, you can identify problem areas that prevent visitors from progressing to the end of your sales funnel and improve visitor engagement.
- Stop Guessing User Behaviour: The screen video recordings of your users’ sessions show you precisely what happens on your website. Heatmaps let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they browse in a specific location, how far they scroll down your pages and more! No more guessing or hoping … just real data of what takes place when people visit your website.
- Increase User Engagement: HeatMapTracker lets you increase user interaction with your business, which increases sales and conversion rates. There are a number of ways to achieve this and we’ll present a few of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker offers many features for website owners. Here are just some of these:
- Fast and easy to install and configure. Goes to work in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors look at and measure how far down your page your visitors read down to as an indicator of the length of time your site or content can retain their attention. The software lets you study every single user experience to see how they are interacting with your site or some pages on the site.
- Unlimited visitor screen captures and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can capture user sessions on your pages for a few days, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total sessions Heat Map Tracker has recorded for all projects. You can easily see which pages your readers are moving towards and how they interact with the content on each page, allowing you to invest more time on improving content that your readers care about. You can also monitor regional demographic data of your visitors and discover where they are coming from.
Additional software features:
The image below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials and comments that customers have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:
- Understand what works (i.e. where visitors are clicking) and what doesn’t work (where visitors aren’t clicking). For example, are people watching your videos? Are they clicking on images believing that these may be links to somewhere else?
- Get insights on how to optimize your landing pages, sign-up forms, checkout processes, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Creating “above the fold” experimentation to improve your website’s visitor impact, or maximize the impact of the site’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify if a page element could be included, rearranged, or deleted.
- Produce “before” and “after” comparison reports for web-related services.
- Compare whether visitors tend to click on images versus buttons vs text links, and how particular user segments engage with your site.
- Review potential website security threats or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a respected internet marketer with a solid reputation for delivering reliable products and support. The product download area includes video instructions for installing and configuring the software.
Software Cost
HeatMapTracker is available in 3 editions:
- Basic (Single) License – Use on one domain. Price = $197.00 One-off payment.
- Professional License – Allows you to use on up to ten websites. Cost = $297.00 One-time.
- White Label License – In addition to all of the features available in the other editions (click tracking, heatmaps, session replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing service providers. Price = $497.00 One-off payment.
Please Note: The cost of purchasing the HeatMap Tracker product can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the software is selling for the amounts shown above. This may or may not be the actual price set by the plugin author when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing here:
Additional Software Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services such as Google Analytics provide very useful data on things such as the number of people landing on your pages, how they find it and what they do whilst on your web pages. However, to truly gain a deep understanding into how your web site and its content is being used by your visitors to connect with your business online, then a heat map analytics tool can be a great way to do so.
We recommend that you consider purchasing a copy of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your site’s user-experience, visitor engagement and to increase online sales.
For more details, check out the software here: HeatMapTracker – Real-Time Click-Tracking And HeatMap Tracking Software
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