The ability to track and monitor the behavior of visitors on your website is absolutely vital to the success of your digital presence.
The old business management adage “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening on your website, then how can you know what areas need improving?
Business owners have looked for ways to track and understand what is happening since web sites first appeared. From basic tracking counters, to sophisticated statistical tracking tools like Google Analytics and other applications that record and display an incredible amount of key metrics.
Measuring user behaviour is vitally important for a successful digital business, not just because it enables you to understand what visitors are doing so you can improve your results, but research also proves that previous consumer behaviour is the best predictor of future behavior. It’s a better predictor, in fact, than knowing demographics.
Although being able to monitor valuable information like how many web users are visiting your web site, what pages they are coming and leaving from, how long they are remaining on your website for, keywords searched, unique page views, referring web sites, etc …, is highly important, wouldn’t it also be excellent to be able to view precisely what users are reading, where on your site they are staying the longest period on, what links they are clicking on, what areas of the content they are most interested in, and more?
Fortunately, heat map tracking technology makes this possible. Web heatmaps have been used to pinpoint areas in a web page most frequently scanned by online visitors. Web heatmaps can also be integrated with other forms of statistical software and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking and session replays to your business tool box with a simple to use and very inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other web applications) and that visually records your website visitors’ complete session and generates instant heat maps showing where users are clicking and where they are scrolling throughout your site.
HeatMapTracker application also enables you to capture every move your users make.
More info: Heat Map Tracker
Benefits
The better you know how your users interact with your website, the more you can improve your site’s user experience. Imagine knowing the specific issues that are preventing your visitors from fully engaging with your website, such as confusing navigation elements, or distracting adverts. As the site owner, you can guide your readers to perform certain actions, such as opt into your newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature that can give you an idea of which links on your web page visitors are clicking, a heat map will reveal any clicks that visitors make on your page, regardless of whether they are links or not. This is important because if a heat map report reveals that visitors are clicking on an image which they imagine to be a link, but is actually not a hyperlinked image, you can easily repair this by adding a link to the image, or let your readers know that the image is not a link.
In short, heatmaps can be one of the most useful ways to test the design of your site, measure how readable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor user behaviour on your site:
Record Everything Visitors Are Doing On Your Site
HeatMapTracker lets you record every user browsing movement on your web site, allowing you to observe all clicks, eye-tracking and page scrolling.
Complete Control Without Restrictions
The software is hosted on your server, giving you unrestricted visitor recordings and pageviews.
Free Upgrades And Enhancements
There is a one-off investment to own the HeatMapTracker application, which entitles you to receive unlimited upgrades and all future enhancements for free.
Some additional benefits include:
- Improve Site Usability: By seeing how visitors experience your web site, you can uncover issues that prevent visitors from taking desired actions and improve visitor engagement.
- Stop Guessing User Behaviour: The video recordings of your visitors’ browser sessions allow you to know precisely what is taking place on your website. Screen overlays let you know exactly which elements visitors click on, where they are drawn to most on your site, how long they browse on a particular spot, how quickly they navigate down your site and more! No more guessing or hoping … just accurate intel of what happens when users land on your web site.
- Increase Visitor Engagement: HeatMapTracker helps you improve user engagement with your business, which increases online sales and conversion rates. There are many ways to achieve this and we’ll list several of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker provides many features for WordPress users. Here are just a few of these:
- Fast and easy to install and set up. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors eyes are drawn to and measure how far down your page your visitors scroll as an average of how long your web copy can retain their attention. HeatMapTracker lets you review and analyze every single visitor session to see how users interact with your site or specific pages on the website.
- Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMapTracker you can capture visitors on your pages for a few days, a few weeks, 1 month, etc.
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for each project. You can easily see which pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to invest more time on pages that users are more interested in. You can also access regional demographics of your visitors and discover which part of the world they are visiting from.
Additional features:
The table below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials that plugin customers have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your site to improve your results:
- Learn what’s working (i.e. where visitors are clicking) and what’s not working (where visitors aren’t clicking). For example, are visitors watching your videos? Are they clicking on graphic elements thinking that these may be links to another location?
- Get useful information on how to refine your landing pages, signup forms, subscriptions, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Perform “above the fold” tests to improve your site’s “first impression”, or maximize the impact of the home page’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
- Identify if a page element should be added, edited, or removed.
- Create “before” and “after” comparison reports for web services.
- Analyze if visitors prefer to click on images versus buttons versus text links, and how specific user segments engage with your website.
- Analyze confirmed site security issues or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a recognized internet marketer with a solid reputation for providing great product quality and customer support. The product download area includes video instructions for installing and setting up the software.
Software Price
Heat Map Tracker comes in 3 separate editions:
- Basic (Single) License – Allows you to use on one site. Price = $197.00 One-time.
- Professional (Multiple) License – Installs on up to 10 websites. Cost = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the other editions (click tracking, heat maps, browser session replays, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license allows you to install the software on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web marketing service providers. Price = $497.00 Single Payment.
Please Note: Current pricing for Heat Map Tracker depends on whether there are any promotions or limited-time special offers. The pricing above was current at the time this article was published. This may not be the actual price set by the plugin seller when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services like Google Analytics provide very useful data on things such as the number of people landing on your website, how they find it and what they do during their visits. However, to really gain deep knowledge into how your site and your content is being used by your visitors to engage with your digital presence, then a heatmap analytics application can be very useful.
We recommend that you consider getting a copy of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your user-experience, engagement and to increase web sales.
For full details, visit the software website: HeatMapTracker – Live Click-Tracking & Heat Map Tracker
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