Being able to track, monitor and understand the behavior of visitors on your website or blog is absolutely vital to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as important in the digital age as always. If you don’t know what is happening when visitors arrive on your web pages, how would you know what aspects of your site need to be improved?
Business owners have been looking for ways to track and analyze user behaviour since web sites first appeared. From simple counters that track visitor numbers, to sophisticated and powerful analytical tools like Google Analytics that provide detailed key measurements.
Measuring user behaviour is important for the success of your digital business, not just because it allows you to understand what visitors are doing so you can better your performance, but testing also shows that previous user behaviour is the most reliable indicator of future behaviour. Better, in fact, than demographics.
Although being able to see valuable data such as the number of visitors are exploring your site, which pages they are landing on and leaving from, how long they are staying on your website for, keywords searched, average page views, referring websites, and so on, is extremely essential, wouldn’t it be excellent to be able to know precisely what users are clicking on, where on your site they are staying the longest time on, which links they are clicking on, which areas of your page visitors are reading, and so on?
Fortunately, heatmap tracking technology makes this possible. Website heat maps are used to monitor areas in a website page that web visitors scan most frequently. Web heatmaps are also often integrated with other forms of web analytic software and session replay tools.
If you own a WordPress-powered site, then you can easily add heat map tracking with session replays to your collection of key site analysis tools using an easy-to-install and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software program that is compatible with WordPress (and other applications) and that lets you visually record your web site users’ complete journey and generates live heat maps that show where users click and where they are scrolling throughout your web site.
HeatMapTracker software lets you spy on every move your visitors make.
More info: HeatMapTracker
Benefits
The better you know how your users engage with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your visitors from fully benefiting from your website, like unclear navigation elements, or disruptive adverts. As a site owner, you can guide your site visitors to perform certain actions, such as join a newsletter or clicking on certain links or buttons.
While Google Analytics has its overlay feature which can show you what links on a page are being clicked, a heatmap will show you any clicks that visitors are making on your site, regardless of whether these are links or not. This is a significant benefit because if a heatmap analysis helps you discover that users are clicking on a graphic element which they think is a link, but is actually not a link, you would be able to easily edit this by linking the image to the destination URL your visitors are trying to get to, or let your readers know that the image is not a link.
In short, heat maps can be one of the best ways to test your site design, assess how navigatable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor visitor behavior on your site:
Observe Everything Visitors Are Doing On Your Web Pages
Heat Map Tracker creates a video of every visitor session on your website, allowing you to view all which links and buttons are being clicked, eye-tracking and page scrolling movement.
Complete Control Without Restrictions
The software allows you to self-host the technology, giving you unlimited session recording and playbacks.
Unlimited Upgrades & Enhancements
There is a one-time cost to purchase the application, after which you are then entitled to receive unlimited upgrades and new features for free.
Additional benefits of the script include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your web site, you can discover problems that prevent visitors from taking desired actions and improve your sales process.
- Stop Guessing Visitor Behavior: The video playbacks of your visitors’ sessions let you understand precisely what takes place on your website. Overlays let you know exactly which elements visitors click on, where they are drawn to most on your site, how long they hover in a specific location, how quickly they scroll down your pages and more! No more guesses or hoping … just accurate information of what takes place when users explore your website.
- Increase Online Sales: HeatMapTracker lets you increase user engagement with your site, which increases online sales and conversions. There are many ways to achieve this and we discuss a number of these in the “Tips” section later in this review.
Features
HeatMap Tracker provides many great features for WordPress users. Here are just some of these:
- Fast and easy to install and implement. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors look at and see how far down your product pages your users read down to as a benchmark of how long your site or content can engage them for. The software lets you review and analyze every single visitor experience to help you see how visitors are interacting with your website or certain pages on the website.
- Unlimited session screen captures and session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMapTracker you can capture visitors on your site for a few days, a week, 1 month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view total visitors, tracked pages and total sessions Heat Map Tracker has recorded for all projects. You can easily see which pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving pages that users care about. You can also view regional demographics of all visitors and see where they are visiting from.
Additional software features:
The chart below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials and feedback plugin customers have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your site to improve your business:
- Learn what works (i.e. where users click) and what’s not working (where users aren’t clicking). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that they may be links to somewhere else?
- Get useful information on ways to improve your landing pages, sign up forms, shopping cart, screen resolution, etc.
- Get actionable information on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Performing “above the fold” testing to improve your site’s “first impression”, or optimize the impact of the home page’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether a section of the content could be inserted, redesigned, or deleted.
- Produce “before” and “after” case studies for digital marketing services.
- Compare if users prefer to click images versus buttons versus text links, and how specific user segments interact within your website.
- Troubleshoot potential website security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering great products and product support. The members area includes video instructions for installing and setting up the software.
Software Price
Heat Map Tracker is available in three different editions:
- Basic License – Use on 1 site. Cost = $197.00 One-time.
- Professional (Multiple) License – Installs on up to 10 domains. Price = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heat maps, session replays, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency license allows you to install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital service providers. Price = $497.00 One-time.
Note: Current pricing for HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the plugin sells for the prices shown above. This may not be the actual price set by the plugin developer when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current price here:
Additional Software Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Analytics services such as Google Analytics can give you some important data on things such as the number of people visiting your website, how they are finding it and what they do during their visits. However, if you want to truly gain a deep understanding into how your web site and its content is being used by your visitors to engage with your business online, then a heatmap analytics service can be a great way to do this.
We suggest getting a license of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your website’s user-experience, visitor engagement and for increasing your sales.
For full details, check out the software here: HeatMapTracker – Real-Time Click-Tracking & HeatMap Tracker
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