Being able to track, monitor and understand the behavior of visitors and users on your site is absolutely vital to the success of your business online.
The old saying “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening when users arrive on your web site, how will you know what needs to be improved?
People have been looking for ways to track and understand user behaviour since websites were first developed. From basic counters that track visitors, to very sophisticated statistical tracking tools like Google Analytics which record incredibly detailed key measurements.
Understanding visitor behaviour is important for a successful digital marketing and content strategy, not only because it enables you to understand what visitors are doing so you can better your performance, but it’s also been proven that previous consumer behaviour is the most reliable way to predict future behaviour. More reliable, in fact, than demographics.
Although the ability to understand valuable data like how many unique web users are coming to your web site, which pages they are entering and exiting, how long they are remaining on your site for, which keywords are being searched for, page views, referring pages, and so on, is vitally essential, wouldn’t it also be useful to be able to track exactly what users are doing, where on your pages they are visiting the longest for, what hyperlinks they are clicking on, which parts of the page they are mostly interested in, and so on?
Fortunately, heatmap tracking technology makes this possible. Website heat maps are used to display areas in a website page most frequently scanned by web visitors. Web heat maps can also be used alongside other forms of web analytic software and session replay software.
If you use WordPress, then you can easily add heatmap tracking with session replays to your collection of key online analysis tools with an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress and that visually tracks your site visitors’ movements and generates live heat maps showing precisely where users click and where they scroll on your pages.
The HeatMapTracker software enables you to record every move your visitors make.
Learn more about the software here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users engage with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your visitors from fully benefiting from your website, like unclear navigation layouts, or disruptive ads. As a website owner, you can guide your readers to complete certain actions, such as opting into your newsletter or click on specific links or buttons.
While Google Analytics has an overlay feature which can show you which links on a web page users are clicking, a heatmap can also show you any clicks that visitors make on your site, regardless of whether these are links or not. This is important because if a heatmap report reveals that readers are clicking on an image that they imagine to be a link, but turns out not to be a hyperlinked image, you would be able to quickly fix this by adding a link to the image, or make it clear to your readers that the image is just a visual element.
Heatmaps, therefore, can be one of the best ways to test your site design, measure how navigatable your content is and improve conversions.
Here are just some of the many benefits of using HeatMapTracker to monitor visitor behaviour on your website:
Monitor Everything Visitors Do On Your Site
HeatMap Tracker creates a screen video of every browsing session on your web site, allowing you to monitor all which buttons and links are being clicked, eye-tracking and page scrolling.
Full Control Without Restrictions
The script is hosted on your own server, giving you no limits on session recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-time cost to own the software, after which you are then entitled to receive lifetime upgrades and all future enhancements.
Additional software benefits include the following:
- Improve Your Marketing: By seeing how visitors navigate your web pages, you can uncover problem areas that prevent visitors from taking desired actions and improve your sales process.
- No More Guessing User Behavior: The video playbacks of your visitors’ browser sessions let you understand precisely what is happening on your web site. Screen overlays let you see exactly which elements visitors click on, which areas they are drawn to most on your site, how long they browse in a particular location, how fast they scroll down your pages and more! No more guesses or making wrong assumptions … just real intel of what happens when visitors visit your website.
- Increase User Engagement: HeatMapTracker lets you increase user engagement with your business, which improves sales and conversion rates. There are many ways to do this and we go over a number of these in the “Tips” section further below.
Features
HeatMapTracker includes many great features for site owners. Here are just some of these:
- Quick and easy to install and set up. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors look at and observe how far down your page your users read down to as an indicator of how long your website and/or sales copy can keep them engaged. HeatMapTracker lets you review and analyze every single visitor action to help you learn how users interact with your website or certain pages on your web site.
- Unlimited visitor recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can spy on visitors on your website for one day, a few weeks, one month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and all sessions the heatmap analytics software has recorded for each project. You can easily see the top pages your users are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on improving content that your visitors are more interested in. You can also monitor regional demographic data of all visitors and see where they are visiting from.
Additional features:
The image below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials users have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your results:
- Discover what works (i.e. where visitors click) and what doesn’t work (where visitors are not going to). For example, are people watching your videos? Are they clicking on images thinking that these may link to another location?
- Get ideas on how to refine your landing pages, signup forms, subscriptions, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Perform “above the fold” testing to improve your landing page’s “first impression”, or optimize the impact of the site’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify if any content section should be inserted, redesigned, or taken out.
- Create “before” and “after” case studies for digital services.
- Compare whether users tend to click on images vs buttons vs text links, and how particular user segments interact with your website.
- Diagnose suspected website security weaknesses and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a respected online marketer with a solid reputation for delivering great products and support. The members area includes video instructions for installing and setting up the software.
Product Pricing
Heat Map Tracker is available in three versions:
- Basic (Single) License – Single domain only. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to ten sites. Price = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser session replays, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency license lets you install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital service providers. Price = $497.00 One-time.
Note: Price details for the HeatMapTracker product depends on whether there are any promotions or limited-time specials being offered. The price shown above was current when this review was written. This may or may not be the actual pricing charged by the plugin author when you visit the product website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services such as Google Analytics provide useful data on things such as the number of people arriving on your site, how they find it and what they are doing during their visits. However, to truly gain an understanding into how your website and your content is helping your visitors to engage with your digital presence, then a heatmap analytics application can be a great way to do this.
We suggest purchasing a license of HeatMap Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to increase your sales.
For more information, check out the software here: Heat Map Tracker – Live ClickTracking & Heat Map Tracking Plugin
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