Being able to track, monitor and view the behavior of visitors on your website is absolutely vital to your online success.
The old adage “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is happening on your web site, how will you improve your online results?
People have looked for ways to track and understand user behaviour since web sites first appeared. From simple counters that track visitor numbers, to sophisticated analytical software like Google Analytics that can deliver incredibly rich measurements.
Measuring user behavior is vitally important for the success of your digital presence, not only because it enables you to understand what visitors are doing so you can better your results, but research also shows that previous visitor behaviour is the best indicator of future behavior. It’s a better predictor, in fact, than demographics.
While being able to monitor key metrics like the number of web visitors are coming to your web site, which pages they are landing on and leaving from, how long they are remaining on your website for, which keywords people are searching for, page views, referring websites, etc …, is highly essential, wouldn’t it also be fantastic to track exactly what users are clicking on, where on your site they are staying the longest period on, what links they are clicking on, which areas of your page they are pausing on, and more?
Fortunately, heat map technology makes this easy and possible. Website heat maps are used to display areas of a web site page that visitors scan most frequently. Web heatmaps are also often integrated with other forms of statistical software and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking and session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that lets you record your site visitors’ entire session and creates live heat maps that show exactly where they are clicking and where they scroll on your site.
The HeatMapTracker application enables you to see your site from your visitor’s unique perspective.
For more details go here: HeatMapTracker
Benefits
The better you know how your users engage with your web pages, the more you can improve your website’s user experience. Imagine knowing the exact challenges that have been preventing your site visitors from fully benefiting from your website, like confusing navigation elements, or disruptive design elements. As a site owner, you can help your readers to perform certain actions, such as opt into your newsletter or clicking on certain links or buttons.
While Google Analytics has its overlay feature which can show you what links on your web page are being clicked, a heatmap can reveal any clicks that users are making on your site, whether they are links or not. This is a significant difference because if a heat map analysis helps you discover that users are clicking on a graphic element that they suppose to be a link, but turns out not to be a link, you would be able to quickly remedy this by adding a link to the image, or let your visitors know that the image is not a link.
Heat maps, therefore, are one of the most useful ways to test the design of your website, measure how navigatable your site is and improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track visitor behaviour on your website:
Monitor Everything Visitors Do On Your Site
HeatMap Tracker records every browsing session on your website, enabling you to capture all page clicks, eye-tracking and scrolls.
Full Control With No Restrictions
The software allows you to self-host the technology, giving you unlimited session recording and pageviews.
Lifetime Upgrades & Enhancements
There is a one-time investment to purchase the HeatMapTracker script, after which you are then entitled to receive unlimited upgrades and enhancements.
Additional application benefits include the following:
- Improve Your Marketing Efforts: By seeing how visitors experience your website, you can discover problem areas that prevent users from taking desired actions and reach your site goals.
- No More Guessing Visitor Behavior: The video recordings of your users’ browsing sessions reveal precisely what is happening on your web pages. Screen overlays let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your website, how long they choose to stay on a specific spot, how far and quickly they travel down your content and more! No more guessing or hoping … just factual information of what takes place when users come to your site.
- Increase User Engagement: Heat Map Tracker lets you increase visitor interaction with your business, which improves your sales and conversion rates. There are many ways to do this and we present a number of these in the “Tips” section further below.
Software Features
HeatMapTracker provides many features for website owners. Here are just a few of these:
- Fast and easy to install and set up. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and measure how far down the page your visitors scroll as an average of the length of time your sales message can engage them for. Heat Map Tracker lets you study each and every user action to help you learn how they are interacting with your website or certain pages on your web site.
- Unlimited visitor screen captures and visitor session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can record visitor sessions on your website for a few days, a week, a month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and all recorded user sessions the heatmap analytics software has recorded for each project. You can quickly view which pages your readers are moving towards and how they interact with the content on each page, allowing you to spend more time on improving content that your users are more interested in. You can also analyze regional demographic data of your visitors and learn which part of the world they are coming from.
Additional features:
The chart below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials and comments that users have submitted for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your results:
- Discover what works (i.e. where people are clicking) and what’s not working (where people aren’t going to). For example, are users watching your videos? Are they clicking on images thinking that these may link to another location?
- Get useful data on ways to improve your landing pages, sign-up forms, checkout processes, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get actionable information prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Perform “above the fold” tests to improve your website’s visitor impact, or maximize the impact of your site’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether an element on the page should be included, redesigned, or removed.
- Produce “before” and “after” comparison reports for web-related services.
- Compare whether visitors tend to click on images versus buttons versus text links, and how specific user segments interact within your site.
- Review suspected site security issues and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected online marketer with a solid reputation for providing reliable products and product support. The members area includes video instructions for installing and setting up the software.
Product Licensing Cost
HeatMapTracker is available in three separate versions:
- Basic (Single) License – Single installation only. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to ten domains. Price = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the other editions (click-tracking, heat maps, browser recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition lets you install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web agencies. Price = $497.00 One-time.
Please Note: Pricing details of this product depends on whether there are any promotions or limited-time specials being offered. When we last checked, the software is being retailed for the prices shown above. This may not be the actual price set by the software author when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services such as Google Analytics can provide you with good information on things such as how many people are landing on your site, how they found it and what they are doing whilst visiting your site. However, if you want to really gain deep knowledge into how your website and your content is helping your visitors to interact with your digital presence, then a heat map analytics software application can be a very practical way to do this.
We recommend getting a copy of Heat Map Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your site’s user-experience, engagement and to generate more online sales.
To learn more, visit the software website: HeatMap Tracker – Live Click-Tracking And Heat Map Tracking Software
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