The ability to track and monitor the behavior of visitors and users on your website or blog is most important to your online success.
The saying “if you can’t measure it, you can’t manage it” is as important today as it has ever been. If you don’t know what is going on on your site, then how would you know what elements of your website need to be improved?
People have been looking for ways to track and understand what is happening since web sites first appeared. From basic tracking counters, to powerful and sophisticated analytical software like Google Analytics and other applications that can track and display detailed measurements.
Tracking visitor behaviour is important for a successful digital marketing strategy, not just because it allows you to understand what visitors are doing so you can improve your performance, but research also shows that previous consumer behaviour is the most reliable way to predict future behaviour. It’s a better predictor, in fact, than consumer demographics.
Although the ability to view key information like the number of unique web visitors are exploring your website, which pages they are coming and leaving from, how long they are remaining on your site for, keywords searched, page views, referring websites, and so on, is extremely useful, wouldn’t it be fantastic to be able to track precisely what users are reading, where on your pages they are staying the longest time on, what hyperlinks they are clicking on, which parts of your page they are pausing on, and more?
Fortunately, heat map technology makes this easy. Website heatmaps can be used to review areas of a web page most frequently scanned by web visitors. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay tools.
If you own a WordPress site, then you can easily add heatmap tracking with recorded visitor session replays to your collection of key online analysis tools with an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software tool that is compatible with WordPress (and other programs) and that visually records your site users’ every movement and creates instant heat maps showing where users click and where they are scrolling throughout your web pages.
HeatMapTracker application allows you to look over the shoulders of everyone who visits your web site.
For more details, visit the software site here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more you know how your visitors are interacting with your website, the more you can improve your website’s user experience. Imagine knowing the exact issues that prevent your site visitors from fully accessing your site, like unclear navigation elements, or disruptive banner ads. As a website owner, you can help your site visitors to complete certain actions, such as join your newsletter or clicking on certain links.
While Google Analytics has an overlay feature that can show you what links on your web page are being clicked, a heatmap can also reveal any clicks that users make on your page, whether they are links or not. This is an important difference because if a heat map analysis reveals that visitors are clicking on a graphic element that they suppose to be a link, but is actually not a link, you can quickly change this by adding a link to the image, or let your users know that the image is not a link.
Heat maps, therefore, can be one of the most useful ways to test your site design, assess how navigatable your site is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track visitor behaviour on your site:
Record Everything Users Do On Your Web Site
Heat Map Tracker lets you record every browsing session on your web site, enabling you to monitor all links and buttons clicked, eye-tracking and scrolls.
Full Control Without Limitations
The software is self-hosted, giving you unlimited recordings and playbacks.
Lifetime Upgrades & Enhancements
There is a one-off cost to buy the software, which entitles you to receive lifetime upgrades and enhancements.
Some additional benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they use your web pages, you can uncover difficulties that prevent visitors from taking desired actions and reach your site goals.
- Stop Guessing Visitor Behavior: The screen video playbacks of your visitors’ sessions allow you to know exactly what is taking place on your site. Heat Maps let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they choose to stay on a particular area, how quickly they scroll down your pages and more! No more guesses or making wrong assumptions … just real intel of what goes on when visitors land on your site.
- Increase User Engagement: Heat Map Tracker helps you improve user interaction with your site, which improves sales and conversion rates. There are a number of ways to achieve this and we go over several of these in the “Tips” section later in this review.
Software Features
HeatMapTracker provides many features for web site owners. Here are just some of these:
- Fast and simple to install and configure. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors spend more time reading and measure how far down your product pages your users read down to as an indicator of how long your website and/or sales copy can engage them for. HeatMap Tracker lets you analyze every single user session to see how they interact with your site or some pages on the site.
- Unlimited visitor recording and session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can record visitors on your web pages for a few days, a couple of weeks, 1 month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see total visitors, tracked pages and all recorded user sessions the heatmap analytics software has recorded for all projects. You can quickly view which pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to spend more time on improving pages that your users are more interested in. You can also see regional location data of all visitors and learn which part of the world they are coming from.
Additional software features:
The chart below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials that customers have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Discover what’s working (i.e. where users click) and what’s not working (where visitors aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on images assuming that they are links to somewhere else?
- Get ideas on how to refine your landing pages, sign-up forms, shopping cart, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get actionable information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- conduct “above the fold” experimentation to improve your website’s “first impression”, or optimize the impact of the site’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify if a content section needs to be added, edited, or removed.
- Produce “before” and “after” case studies for web services.
- Analyze whether users prefer to click images versus buttons versus text links, and how particular user segments interact within your web site.
- Diagnose suspected website security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for providing great product quality and product support. The product download area contains video tutorials for installing and setting up the software.
Product Price
Heat Map Tracker is available in 3 editions:
- Basic (Single) License – Installs on 1 domain. Cost = $197.00 Single Payment.
- Professional License – Licensed for up to 10 sites. Cost = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heatmaps, browser session recording, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license lets you install the software on as many sites as you need, create client accounts, and set up automated PayPal client invoices, making it an ideal solutions for web marketing service providers. Cost = $497.00 One-time.
Please Note: Pricing details of Heat Map Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the product retails for the prices shown above. This may or may not be the actual price set by the product developer when you visit the site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing information:
Additional Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Analytics services like Google Analytics can give you some great metrics on things such as how many people are coming to your pages, how they found it and what they are doing during their visits. However, if you want to really gain an insight into how your web site and your content is being used by your visitors to connect with your business online, then a heat map analytics software tool can be extremely practical.
We recommend that you consider getting a copy of Heat Map Tracker if you need live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, visitor engagement and to make more online sales.
For full details, check out the software here: HeatMapTracker – Real-Time Click-Tracking & Heat Map Tracking Plugin
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