Being able to track the behavior of visitors on your website is extremely important to the success of your digital presence.
The business saying ”you can’t manage what you don’t measure” is as important today as ever. If you don’t know what is happening when visitors arrive on your site, then how can you improve your results?
Website users have been searching for ways to track and understand visitor behavior since web sites first appeared. From basic counters that track how many people have viewed your web page, to powerful analytical tools like Google Analytics and other applications that can provide incredible key data.
Learning about visitor behavior is vitally important for a successful marketing strategy, not just because it enables you to understand what visitors are doing so you can improve your results, but it’s also been shown over and over that past user behavior is the best indicator of future behaviour. It’s a better predictor, in fact, than knowing demographics.
Although the ability to view statistical data like the number of unique web visitors are visiting your website, which pages they are arriving on and departing from, how long they are remaining on your website for, which terms are being searched for, unique page views, referring sites, and so on, is extremely essential, wouldn’t it be excellent to be able to track precisely what users are clicking on, where they are staying the longest time on, what hyperlinks they are clicking on, what parts of your page visitors are pausing to read more about, and so on?
Fortunately, heatmap technology makes this possible. Website heat maps can be used to review areas in a web site page that online visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytics and session replay tools.
If you own a WordPress-powered web site, then it’s easy to add heatmap tracking and recorded session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software program that works with WordPress and that visually tracks your website visitors’ every movement and generates instant heatmaps that show precisely where users click and where they scroll on your website.
The HeatMapTracker application also enables you to look over the shoulders of every person who comes to your web site.
Learn more about the script here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The more information you have about how your readers interact with your web pages, the more you can improve your site’s user experience. Imagine knowing the specific obstacles that prevent your prospects from fully engaging with your site, like unclear site navigation layouts, or disruptive adverts. As the website owner, you can encourage your visitors to perform certain actions, such as join your newsletter or click on specific links.
Although Google Analytics has an overlay feature which can give you an idea of which links on a web page are being clicked, a heatmap can show you any clicks that users are making on your site, whether they are links or not. This is a significant benefit because if a heat map report helps you discover that users are clicking on a graphic element that they think is a link, but happens to not be a link, you can easily fix this by linking the image to the destination your readers are trying to get to, or let your users know that the image is just a design element.
In short, heatmaps are one of the best ways to test the design of your website, measure how navigatable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track visitor behaviour on your web site:
Monitor Everything Users Are Doing On Your Site
The application captures every visitor movement on your website, allowing you to capture all page clicks, eye-tracking and page scrolling.
Full Control Without Limitations
The software allows you to self-host the technology, giving you unrestricted session recordings and playbacks.
Lifetime Updates & Enhancements
There is a one-time investment to buy the script, after which you are then entitled to receive unlimited upgrades and added features for life.
Some additional application benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your website, you can discover challenges preventing visitors from taking desired actions and optimize your site.
- Stop Guessing Visitor Behaviour: The video playbacks of your visitors’ browsing sessions show you exactly what is taking place on your website. Overlays let you know exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they browse on a specific spot, how fast they scroll down your site and more! No more guessing or hoping … just accurate evidence of what goes on when visitors come to your site.
- Increase Visitor Engagement: HeatMap Tracker helps you improve user interaction with your site, which increases your online sales and conversion rates. There are a number of ways to achieve this and we go over some of these in the “Tips” section further below.
Features
HeatMapTracker provides many features for WordPress users. Here are just some of these:
- Quick and easy to install and set up. Be up and running in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors eyes are drawn to and see how far down your product pages your users read down to as an indicator of how long your web copy can engage them for. HeatMap Tracker lets you review and analyze each and every visitor experience to help you see how users interact with your website or some pages on your web site.
- Unlimited session screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can measure users on your web pages for one day, 1 week, one month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total sessions HeatMapTracker has recorded for all projects. You can easily view the top pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to invest more time on pages that your users care about. You can also monitor regional location data of your visitors and learn which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials and comments customers have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your web site to improve your results:
- Understand what’s working (i.e. where visitors are clicking) and what doesn’t work (where people aren’t going to). For example, are users watching your videos? Are they clicking on graphic elements believing that they lead to another area of your site?
- Get useful data on how to optimize your landing pages, signup forms, checkout processes, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Perform “above the fold” testing to improve your website’s “first impression”, or maximize the impact of your landing page’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify whether an element on the page should be inserted, edited, or removed.
- Produce “before” and “after” case studies for web-related services.
- Test whether users prefer to click on images versus buttons vs text links, and how particular user segments interact within your web site.
- Confirm potential site security and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for providing exceptional products and support. The product download area contains video tutorials for installing and configuring the software.
Product Cost
HeatMapTracker is available in 3 different versions:
- Basic (Single) License – Installs on 1 site. Price = $197.00 One-time.
- Professional (Multiple) License – Licensed for up to 10 sites. Cost = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the other licenses (click tracking, heat maps, session replays, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency license lets you install the software on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it ideal for digital marketing agencies. Cost = $497.00 Single Payment.
Note: The cost to purchase the HeatMapTracker product can vary, depending on whether there are any promotions or limited-time special offers. Currently, the plugin is being retailed for the pricing shown above. This may or may not be the actual price charged by the product seller when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services such as Google Analytics provide important metrics on things such as how many people are landing on your site, how they find it and what they are doing during their visits. However, if you want to really gain an insight into how your website and its content is helping your visitors to interact with your business online, then a heat map analytics tool can be very useful.
We recommend purchasing a license of Heat Map Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, engagement and to generate more sales.
For more information, visit the software website: Heat Map Tracker – Real-Time ClickTracking And HeatMap Tracker
***