The ability to track visitor behavior is absolutely vital to your online success.
The saying ”you can’t manage what you don’t measure” is as true today as always. If you don’t know what is going on on your website, then how would you know what areas of your website need to be improved?
Business owners have been looking for accurate tools to track and understand what is happening since web sites were first created. From simple tracking counters, to very sophisticated and powerful analytical tools like Google Analytics that can deliver an incredible level of key data.
Measuring visitor behavior is vitally important for a successful online business marketing strategy, not only because it enables you to understand what visitors are doing so you can improve your performance, but research also proves that past visitor behavior is the best way to predict future behaviour. Better, in fact, than demographics.
While being able to see key details like how many unique visitors are landing on your web site, which pages they are coming and leaving from, how long they are remaining on your website for, what keywords are being searched for, page views, referring pages, etc …, is extremely useful, wouldn’t it also be great to be able to track precisely what visitors are doing, where on your site they are visiting the longest for, which hyperlinks they are clicking on, which parts of your content they are most intrigued about, and so on?
Fortunately, heat map tracking technology makes this possible. Web heat maps can be used to analyze areas of a website page most frequently scanned by web visitors. Web heatmaps are also often used alongside other forms of web analytic software and session replay tools.
If you own a WordPress-powered website or blog, then you can easily add heatmap tracking with video session replays to your collection of essential business analysis tools with an easy-to-install and very inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other applications) and that visually tracks your web site visitors’ complete session and creates live heatmaps that show exactly where they click and where they scroll on your site.
The HeatMapTracker analytics tool also enables you to see your website from your visitor’s unique perspective.
Go here to learn more: HeatMap Tracker
Benefits
The more accurately you know how your visitors are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the exact challenges that have been preventing your visitors from fully benefiting from your site, like unclear navigation layouts, or distracting design elements. As a site owner, you can help your visitors to complete certain actions, such as opting into a newsletter or clicking on certain links or buttons.
While Google Analytics has its overlay feature which can show you what links on your web page users are clicking, a heat map will also show you any clicks that users make on your page, regardless of whether these are actual links or not. This is important because if a heatmap report helps you discover that users are clicking on an image which they imagine to be a link, but is actually not a link, you could quickly repair this by adding a link to the image, or let your users know that the image is not a link.
In short, heatmaps can be one of the most useful methods to test your site design, assess how readable your site is and help to improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to monitor visitor behaviour on your website:
See Everything Users Do On Your Web Pages
The script captures every browsing movement on your site, enabling you to observe all page clicks, eye-tracking and page scrolling.
Complete Control With No Restrictions
The script is self-hosted, giving you no restrictions on session recording and pageviews.
Lifetime Upgrades & Enhancements
There is a one-off cost to own the HeatMapTracker script, which entitles you to receive unlimited updates and enhancements for free.
Some additional benefits include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they browse your site, you can spot problems preventing users from progressing to the end of your sales funnel and reach your site goals.
- Stop Guessing About User Behavior: The video recordings of your users’ browser sessions let you see exactly what takes place on your site. Overlays let you see exactly which buttons and links users click on, where they are drawn to most on your site, how long they browse in a specific location, how fast they navigate down your content and more! No more guessing or hoping … just accurate data of what goes on when people explore your web pages.
- Increase Visitor Engagement: HeatMapTracker helps you improve user interaction with your site, which increases online sales and conversions. There are many ways to achieve this and we go over several of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker provides many features for site owners. Here are just some of these:
- Quick and easy to install and set up. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors spend more time on and see how far down the page your users read down to as an indicator of the length of time your web copy can keep them interested. The software lets you analyze each and every user experience to help you learn how users are interacting with your site or certain pages on your site.
- Unlimited visitor recording and browser session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can measure visitors on your website for one day, a few weeks, a month, or more!
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total sessions the heatmap analytics software has recorded for each project. You can easily view which pages your readers are moving towards and how they interact with each page’s content, allowing you to invest more time on the content that users care about. You can also view regional demographics of your visitors and discover which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials and comments customers have submitted regarding HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your business:
- Learn what works (i.e. where users are clicking) and what doesn’t work (where people are not clicking). For example, are visitors engaging with your videos? Are they clicking on images thinking that these may be linking to somewhere else?
- Get actionable data on how to optimize your landing pages, sign-up forms, checkout processes, navigation, etc.
- Get practical information on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Conducting “above the fold” tests to improve your landing page’s “first impression”, or maximize the impact of the website’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether a page element could be added, rearranged, or removed.
- Create “before” and “after” case studies for online marketing services.
- Test if users tend to click images vs buttons versus text links, and how specific user segments engage with your site.
- Investigate potential website security problems or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a recognized online marketer with a solid reputation for providing exceptional product quality and customer support. The product download area includes video tutorials for installing and configuring the software.
Software Cost
HeatMapTracker is available in three separate editions:
- Basic (Single) License – Single installation only. Price = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to ten domains. Cost = $297.00 One-time.
- White Label License – In addition to all of the features available in the other editions (click tracking, heat maps, session recording, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency edition allows you to install the software on as many sites as you want, create client sub-accounts, and set up automated PayPal client invoicing, making it an ideal solutions for digital marketing agencies. Price = $497.00 One-time.
Note: Pricing for the product can vary, depending on whether there are any promotions or limited-time special offers. Presently, the software retails for the prices shown above. This may or may not be the actual pricing set by the plugin developer when you visit the site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Services like Google Analytics can provide you with useful metrics on things such as how many people are landing on your website, how they find it and what they are doing whilst visiting your website. However, to truly gain an insight into how your site and your content is being used by your visitors to engage with your digital presence, then a heatmap analytics tool can be a very practical way to do so.
We suggest getting a copy of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and to get more online sales.
For more information, check out the software here: HeatMapTracker – Real-Time ClickTracking & HeatMap Tracking Software
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