The ability to track, monitor and view visitor behavior is absolutely vital to your online success.
The saying “if you can’t measure it, you can’t manage it” is as true in the digital economy as always. If you don’t know what is happening when visitors arrive on your website, then how will you improve your results online?
Website users have been looking for smart tools to track and analyze what visitors are up to on their web pages since websites were first introduced. From simple tracking counters, to powerful analytical tools like Google Analytics and other applications that can record very detailed key measurements.
Learning about visitor behavior is vitally important for the success of your digital marketing and content strategy, not only because it allows you to understand what visitors are doing so you can improve your performance, but testing also confirms that previous visitor behaviour is the most reliable indicator of future behavior. It’s an even more more reliable indicator in fact, than knowing consumer demographics.
Although the ability to view key information such as the number of web users are arriving on your site, which pages they are arriving on and departing from, how long they are staying on your site for, keywords searched, page views, referring pages, and so on, is extremely useful, wouldn’t it also be fantastic to be able to know precisely what visitors are doing, where on your pages they are navigating around in, what hyperlinks they are clicking on, what areas of the page they are pausing to read more about, and more?
Fortunately, heat map tracking technology makes this easy and possible. Web heatmaps can be used to help pinpoint areas of a web site page most frequently scanned by online visitors. Web heatmaps can also be used alongside other forms of statistical software and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking with video session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other CMS applications) and that lets you visually track your site visitors’ complete session and creates live heatmaps that show precisely where users click and where they are scrolling on your website.
HeatMapTracker analytics tool allows you to capture every click your visitors make.
More info: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your readers interact with your site, the more you can improve your website’s user experience. Imagine knowing the exact obstacles that prevent your readers from fully benefiting from your site, such as unclear navigation layouts, or disruptive ads. As the website owner, you can help your site visitors to perform certain actions, such as signing up to a newsletter or click on specific links.
Although Google Analytics has its overlay feature which can give you an idea of what links on a web page visitors are clicking, a heat map will show you any clicks that visitors are making on your page, regardless of whether they are actual links or not. This is an important difference because if a heatmap report reveals that users are clicking on an image that they suppose to be a link, but is actually not a hyperlinked image, you would be able to quickly change this by adding a link to the image, or make it clear to your visitors that the image is not linked.
Heatmaps, therefore, are one of the most useful methods to test your site design, see how navigatable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor user behaviour on your website:
See Everything Users Are Doing On Your Site
HeatMap Tracker creates a screen video of every user browsing movement on your website, enabling you to view all links and buttons clicked, eye-tracking and page scrolls.
Full Control With No Limitations
The application is hosted on your server, giving you no restrictions on session recording and pageviews.
Lifetime Updates And Enhancements
There is a one-time cost to purchase the software, which entitles you to receive lifetime upgrades and enhancements.
Some additional script benefits include the following:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they browse your site, you can spot obstacles that prevent visitors from taking desired actions and reach your site objectives.
- No More Guessing Visitor Behaviour: The video playbacks of your visitors’ browsing sessions show you exactly what happens on your website. Heatmaps let you know exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they choose to stay in a specific section, how far they scroll down your content and more! No more guesses or hoping … just real intel of what happens when people come to your website.
- Increase Visitor Engagement: Heat Map Tracker lets you increase visitor engagement with your business, which improves your online sales and conversions. There are a number of ways to do this and we list a few of these in the “Tips” section further below.
Software Features
Heat Map Tracker offers many features for WordPress users. Here are just some of these:
- Quick and simple to install and implement. Goes to work in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors spend more time on and monitor how far down your page your visitors scroll as an indicator of the length of time your web copy can keep them engaged. The software lets you analyze every single visitor experience to help you learn how users are interacting with your website or some pages on the web site.
- Unlimited visitor screen captures and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can spy on visitor sessions on your website for 1 day, a week or two, one month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all sessions the heatmap analytics software has recorded for all projects. You can easily see the top pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on the content that visitors are more interested in. You can also monitor regional demographics of all visitors and learn which part of the world they are coming from.
Additional features:
The image below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials users have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your web site to improve your business:
- Discover what’s working (i.e. where visitors click) and what doesn’t work (where people are not clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements assuming that these are links to another location?
- Get useful data on how to optimize your landing pages, sign-up forms, shopping cart, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Performing “above the fold” experimentation to improve your site’s “first impression”, or optimize the impact of the home page’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify whether any new content could be added, rearranged, or taken out.
- Produce “before” and “after” case studies for web services.
- Compare whether visitors prefer to click on images versus buttons vs text links, and how specific user segments interact with your site.
- Diagnose suspected website security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized internet marketer with a solid reputation for delivering reliable product quality and customer support. The members area contains video tutorials for installing and setting up the software.
Product License Cost
Heat Map Tracker is available in 3 editions:
- Basic (Single) License – Single installation only. Price = $197.00 One-time.
- Professional (Multiple) License – Licensed for up to ten sites. Price = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the other licenses (click tracking, heatmaps, session recording, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license lets you install the software on as many sites as you want, create client accounts, and set up automated PayPal invoices to clients, making it ideal for digital marketing service providers. Cost = $497.00 Single Payment.
Note: Current pricing for this product depends on whether there are any promotions or limited-time specials being offered. The above reflects the pricing when this article was written. This may or may not be the actual price charged by the plugin author when you visit the product site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services such as Google Analytics provide important information on things such as the number of people arriving on your website, how they found it and what they do during their visits. However, if you want to truly gain an insight into how your site and your content is being used by your visitors to engage with your business online, then a heatmap analytics service can be extremely useful.
We suggest buying a license of HeatMapTracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and to increase sales of your products or services.
For more details, check out the software here: HeatMap Tracker – Real-Time ClickTracking & HeatMap Tracking Software
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