Being able to track and see the behavior of visitors on your site is most important to your online success.
The old management adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as always. If you don’t know what is going on on your web pages, then how can you improve your online results?
Website users have been searching for ways to track and understand what is happening since websites were first created. From basic counters that track the number of visitors, to powerful and sophisticated analytical tools like Google Analytics and other applications which can capture incredibly detailed key metrics.
Analyzing user behaviour is vitally important for the success of your digital presence, not only because it enables you to understand what visitors are doing so you can better your results, but research also proves that past consumer behavior is the best indicator of future behaviour. It’s a better predictor, in fact, than knowing visitor demographics.
Although being able to view statistical details like how many web users are coming to your site, which pages they are entering and exiting, how long they are staying on your website for, what keywords are being searched for, page views, referring pages, and so on, is highly essential, wouldn’t it be fantastic to track exactly what users are clicking on, where they are visiting the longest time on, which links they are clicking on, which parts of the content visitors are most intrigued about, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Web heatmaps are used to pinpoint areas of a web site page most frequently scanned by visitors. Web heat maps are also often used alongside other forms of web analytics and session replay software.
If you use WordPress, then you can easily add heatmap tracking and recorded visitor session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software application that is compatible with WordPress and that visually records your web site users’ every movement and generates live heatmaps showing exactly where they are clicking and where they are scrolling throughout your site.
The HeatMapTracker analytics tool also enables you to spy on every click your visitors make.
More info: HeatMapTracker
Benefits
The better you know how your users are interacting with your web pages, the more you can improve your website’s user experience. Imagine knowing the specific issues that prevent your readers from fully engaging with your website, such as confusing navigation elements, or distracting design elements. As a website owner, you can encourage your site visitors to perform certain actions, such as signing up to a newsletter or clicking on specific links or buttons.
Although Google Analytics has its overlay feature that can give you an idea of what links on your web page visitors are clicking, a heat map will also show you any clicks that users make on your page, regardless of whether they are actual links or not. This is important because if a heat map analysis helps you discover that readers are clicking on a graphic element which they suppose to be a link, but turns out not to be a link, you can easily remedy this by linking the image to the destination URL your users are trying to get to, or let your users know that the image is not linked.
Heat maps, therefore, can be one of the best ways to test the design of your website, assess how navigatable your site is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to monitor visitor behavior on your site:
Monitor Everything Visitors Are Doing On Your Site
HeatMap Tracker captures every user browsing session on your web site, allowing you to see all links and buttons clicked, eye-tracking and page scrolls.
Complete Control Without Limitations
The script is self-hosted, giving you unlimited session recording and pageviews.
Free Upgrades And Enhancements
There is a one-off investment to buy the application, after which you are then entitled to receive unlimited upgrades and enhancements for life.
Some additional benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your web pages, you can discover difficulties that prevent visitors from progressing to the end of your sales funnel and correct these.
- No More Guessing User Behaviour: The screen video playbacks of your visitors’ sessions let you understand precisely what takes place on your website. Heatmaps let you know exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they browse on a particular location, how far and quickly they scroll down your content and more! No more guesses or hoping … just real intel of what goes on when users visit your web site.
- Increase Visitor Engagement: HeatMapTracker helps you increase user interaction with your site, which increases online sales and conversion rates. There are many ways to achieve this and we’ll discuss a few of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker offers many great features for WordPress users. Here are just some of these:
- Quick and easy to install and configure. Goes to work in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and see how far down your sales pages your visitors read down to as a benchmark of the length of time your web copy can keep them interested. The software lets you study each and every visitor session to help you learn how they are interacting with your website or certain pages on the site.
- Unlimited visitor recording and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can capture users on your web pages for one day, a couple of weeks, 1 month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see total visitors, tracked pages and total sessions HeatMapTracker has recorded for all projects. You can easily see which pages your readers are moving towards and how they are interacting with the content on each page, allowing you to invest more time on improving content that your visitors care about. You can also review regional demographics of your visitors and see which part of the world they are visiting from.
Additional features:
The image below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials and feedback that customers have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your business:
- Discover what’s working (i.e. where people click) and what’s not working (where users aren’t clicking). For example, are users engaging with your videos? Are they clicking on images believing that they may be linking to somewhere else?
- Get useful information on ways to improve your landing pages, signup forms, memberships, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get practical information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Performing “above the fold” testing to improve your website’s visitor impact, or optimize the impact of the home page’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify whether any content section could be inserted, redesigned, or removed.
- Create “before” and “after” comparison reports for web-related services.
- Compare if visitors prefer to click on images versus buttons vs text links, and how particular user segments interact within your site.
- Investigate potential website security problems or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for providing robust product quality and customer support. The product download area contains video tutorials for installing and setting up the software.
Product Cost
HeatMap Tracker comes in 3 separate editions:
- Basic License – Single domain only. Price = $197.00 One-time.
- Professional (Multiple) License – Allows you to use on up to ten sites. Price = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser replays, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency license allows you to install the software on as many sites as you need, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web development agencies. Cost = $497.00 One-off payment.
Please Note: The cost of purchasing this product depends on whether there are any promotions or limited-time special offers. Currently, the software is selling for the pricing shown above. This may or may not be the actual pricing set by the product author when you visit the plugin site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services like Google Analytics can provide great metrics on things such as the number of people landing on your site, how they find it and what they are doing whilst visiting your site. However, to really gain deep knowledge into how your web site and its content is being used by your visitors to interact with your digital presence, then a heatmap analytics software application can be very practical.
We recommend getting a copy of Heat Map Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, engagement and for generating more sales.
For full details, check out the software here: HeatMapTracker – Real-Time Click-Tracking And HeatMap Tracking Software
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