The ability to track the behavior of visitors on your site is most important to the success of your digital presence.
The old management saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as ever. If you don’t know what is going on on your web site, then how would you improve your results online?
Website users have looked for useful ways to track and analyze what users are up to in their web pages since websites first appeared. From simple counters that track visitors, to very powerful and sophisticated analytical tools like Google Analytics and other applications which deliver incredibly fine metrics.
Knowing visitor behavior is vitally important for a successful marketing strategy, not just because it enables you to understand what visitors are doing so you can better your results, but it’s also been proven over and over that previous user behavior is the most reliable way to predict future behavior. It’s an even better indicator, in fact, than knowing demographics.
While being able to see key details such as the number of visitors are arriving on your site, which pages they are landing on and leaving from, how long they are staying on your site for, which keywords are being searched for, page views, referring websites, etc …, is highly essential, wouldn’t it also be useful to be able to know exactly what users are doing, where on your site they are navigating around in, what hyperlinks they are clicking on, what parts of your site they are browsing, and so on?
Fortunately, heatmap technology makes this easy and possible. Web heat maps are used to review areas on a web page that web visitors scan most frequently. Web heatmaps are also often integrated with other forms of web analytic software and session replay software technologies.
If you own a WordPress-powered website, then it’s easy to add heatmap tracking and video session replays to your arsenal of key business analysis tools with a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software program that works with WordPress (and other programs) and that visually tracks your website visitors’ entire session and generates instant heat maps showing precisely where users are clicking and where they are scrolling throughout your site content.
The HeatMapTracker analytics tool also allows you to see your website from your visitor’s point of view.
For more details go here: HeatMap Tracker
Benefits
The more accurately you know how your visitors interact with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your prospects from fully benefiting from your website, like confusing navigation layouts, or distracting ads. As the site owner, you can guide your users to complete certain actions, such as opting into a newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature which can show you which links on a page are being clicked, a heat map can also reveal any clicks that users are making on your site, whether these are links or not. This is important because if a heat map analysis reveals that visitors are clicking on a graphic element which they think is a link, but turns out not to be a link, you can quickly fix this by adding a link to the image, or make it clear to your visitors that the image is not a hyperlink.
Heatmaps, therefore, are one of the most useful ways to test your site design, measure how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor user behaviour on your website:
Observe Everything Users Are Doing On Your Web Pages
HeatMap Tracker records every browsing session on your web site, allowing you to see all which page elements are being clicked, eye-tracking and page scrolling.
Complete Control With No Limitations
The script allows you to self-host the technology, giving you no-limit recordings and playbacks.
Unlimited Updates & Enhancements
There is a one-time cost to own the software, which entitles you to receive free updates and all future enhancements.
Some additional benefits include:
- Improve Site Usability: By seeing how visitors experience your web site, you can uncover obstacles preventing users from taking desired actions and improve your sales process.
- Stop Guessing About User Behaviour: The screen video recordings of your users’ sessions allow you to see precisely what takes place on your web site. Heatmaps let you know exactly which elements visitors click on, which areas they are drawn to most on your site, how long they browse in a particular location, how far and quickly they travel down your site and more! No more guesses or assuming wrongly … just accurate intel of what takes place when people visit your web pages.
- Increase Online Sales: HeatMapTracker helps you improve user engagement with your business, which creates better sales and conversion rates. There are a number of ways to achieve this and we’ll list a number of these in the “Tips” section later in this review.
Software Features
HeatMapTracker provides many features for website owners. Here are just some of these:
- Fast and easy to install and implement. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your pages visitors spend more time on and observe how far down your sales pages your visitors read down to as an average of the length of time your web copy can retain their attention. The software lets you analyze each and every user session to help you understand how visitors interact with your site or particular pages on your web site.
- Unlimited session recording and browser session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can spy on user sessions on your site for a few days, a few weeks, a month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can easily view which pages your readers are moving towards and how they are interacting with the content on each page, allowing you to invest more time on improving content that your users are more interested in. You can also analyze regional location data of your visitors and discover which part of the world they are visiting from.
Additional features:
The table below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials that customers have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the ways you can use HeatMap Tracker on your site to improve your business:
- Understand what works (i.e. where people click) and what doesn’t work (where people aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on images assuming that they lead to another location?
- Get useful data on how to optimize your landing pages, sign up forms, shopping cart, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Conducting “above the fold” tests to improve your home page’s “first impression”, or optimize the impact of the landing page’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify if a page element should be added, modified, or deleted.
- Create “before” and “after” comparison reports for digital marketing services.
- Test if visitors tend to click images versus buttons versus text links, and how specific user segments interact with your site.
- Diagnose suspected website security exploits and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a recognized internet marketer with a solid reputation for providing robust products and customer support. The product download area contains video tutorials for installing and configuring the software.
Software Cost
Heat Map Tracker comes in three versions:
- Basic License – Use on 1 website. Price = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to ten websites. Price = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser session recording, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency edition lets you install the software on as many sites as you like, create client sub-accounts, and set up automated PayPal client invoices, making it an ideal solutions for web development agencies. Price = $497.00 One-time.
Please Note: The price of this product can vary, depending on whether there are any promotions or limited-time special offers. Presently, the software retails for the pricing shown above. This may or may not be the actual price charged by the plugin author when you visit the site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services such as Google Analytics can provide you with important metrics on things such as how many people are finding your pages, how they found it and what they do during their visits. However, to truly gain an understanding into how your website and its content is helping your visitors to engage with your business online, then a heatmap analytics tool can be extremely practical.
We suggest getting a copy of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your website’s user-experience, engagement and to increase your sales.
To learn more, check out the software here: Heat Map Tracker – Live ClickTracking And HeatMap Tracking Software
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