Being able to understand visitor behavior is absolutely vital to your online success.
The management saying ”you can’t manage what you can’t measure” is as important today as always. If you don’t know what is going on on your web site, then how will you get better online results?
People have looked for smart ways to track and understand visitor behavior since web sites first appeared. From simple counters that track how many people have viewed your page, to very powerful analytical software like Google Analytics and other applications that provide very detailed data.
Measuring visitor behavior is very important for the success of your marketing strategy, not only because it allows you to understand what visitors are doing so you can improve your performance, but research also proves that previous user behaviour is the most reliable indicator of future behaviour. It’s an even better indicator, in fact, than knowing consumer demographics.
While the ability to analyze statistical details like how many unique visitors are coming to your web site, what pages they are landing on and leaving from, how long they are remaining on your site for, keyword searches, page views, referring websites, and so on, is extremely essential, wouldn’t it be great to be able to know exactly what users are clicking on, where on your pages they are navigating around in, what hyperlinks they are clicking on, which parts of the content they are reading, and so on?
Fortunately, heat map tracking technology makes this easy. Website heatmaps are used for displaying areas in a web site page that web visitors scan most frequently. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then you can easily add heatmap tracking and recorded session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software script that is compatible with WordPress and that visually tracks your site visitors’ entire journey and generates instant heatmaps that show where users click and where they scroll on your pages.
The HeatMapTracker software enables you to see your website from your visitor’s unique point of view.
Go here to learn more about this analytics tool: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your users engage with your web site, the more you can improve your site’s user experience. Imagine knowing the specific challenges that have been preventing your readers from fully engaging with your website, like unclear navigation layouts, or disruptive banner ads. As a website owner, you can encourage your visitors to perform certain actions, such as join a newsletter or clicking on specific links or buttons.
While Google Analytics has an overlay feature which can show you what links on a web page are being clicked, a heatmap can reveal any clicks that visitors make on your page, regardless of whether they are links or not. This is important because if a heatmap analysis helps you discover that visitors are clicking on a graphic element that they suppose to be a link, but happens to not be a link, you could easily fix this by adding a link to the image, or let your readers know that the image is just a graphic.
Heat maps, therefore, are one of the best methods to test your site design, measure how readable your site is and help to improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to monitor visitor behaviour on your site:
See Everything Users Do On Your Web Pages
The application lets you record every visitor session on your web site, allowing you to record all links and buttons clicked, eye-tracking and page scrolling movement.
Complete Control Without Limitations
The script is self-hosted, giving you no limits on recordings and pageviews.
Lifetime Updates & Enhancements
There is a one-off cost to purchase the application, which entitles you to receive unlimited script upgrades and enhancements for free.
Some additional software benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they use your web pages, you can discover difficulties that prevent users from progressing to the end of your sales funnel and correct these.
- Stop Guessing User Behavior: The video playbacks of your users’ sessions allow you to know exactly what is happening on your web pages. Heatmaps let you see exactly which links and buttons users click on, which areas they are drawn to most on your website, how long they choose to stay on a particular area, how quickly they scroll down your content and more! No more guessing or making wrong assumptions … just factual data of what takes place when users visit your web site.
- Increase Visitor Engagement: Heat Map Tracker lets you improve visitor engagement with your business, which increases sales and conversions. There are many ways to do this and we’ll go over a number of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker offers many great features for website owners. Here are just some of these:
- Fast and easy to install and configure. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors eyes are drawn to and see how far down the page your users read down to as a benchmark of the length of time your website and/or sales copy can retain their attention. HeatMapTracker lets you review and analyze each and every user session to help you understand how visitors interact with your site or specific pages on the website.
- Unlimited session screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can record visitor sessions on your pages for one day, a week or two, a month, or more!
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and total recorded user sessions HeatMapTracker has recorded for each project. You can quickly view the top pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to spend more time on improving pages that your users care about. You can also see regional demographics of your visitors and see which part of the world they are visiting from.
Additional features:
The image below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials customers have submitted for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the ways you can use Heat Map Tracker on your web site to improve your results:
- Understand what’s working (i.e. where visitors click) and what doesn’t work (where people are not going to). For example, are visitors engaging with your videos? Are they clicking on graphic elements assuming that they are links to another location?
- Get ideas on how to improve your landing pages, sign-up forms, checkout processes, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- conduct “above the fold” experimentation to improve your home page’s “first impression”, or optimize the impact of your site’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if any content could be included, edited, or taken out.
- Create “before” and “after” comparison reports for online marketing services.
- Analyze whether users prefer to click images versus buttons vs text links, and how specific user segments engage within your site.
- Confirm confirmed website security threats and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering great products and customer support. The product download area includes video tutorials for installing and configuring the software.
Software Price
HeatMap Tracker comes in three editions:
- Basic (Single) License – Single use only. Cost = $197.00 One-time.
- Professional License – Allows you to install on up to ten domains. Price = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heat maps, browser recording, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for digital service providers. Cost = $497.00 Single Payment.
Note: Pricing for this product can vary, depending on whether there are any promotions or limited-time special offers. Presently, the product sells for the amounts shown above. This may not be the actual pricing charged by the product seller when you visit the website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services such as Google Analytics provide good data on things such as how many people are arriving on your website, how they find it and what they do during their visits. However, to really gain an insight into how your website and your content is being used by your visitors to interact with your digital presence, then a heat map analytics tool can be very practical.
We recommend getting a license of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to make more sales of your products or services.
For full details, check out the software here: HeatMap Tracker – Real-Time ClickTracking And HeatMap Tracker
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