The ability to track, monitor and view visitor behavior is absolutely important to your online success.
The management saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as always. If you don’t know what is happening when users arrive on your website, then how can you get better results online?
Businesses have looked for ways to track and understand visitor behavior since web sites were first invented. From basic tracking counters, to powerful analytical tools like Google Analytics and other applications which can provide incredibly detailed key measurements.
Measuring user behaviour is vitally important for the success of your online business marketing strategy, not only because it allows you to understand what visitors are doing so you can better your results, but research also shows that previous user behavior is the most reliable way to predict future behaviour. It’s an even better indicator, in fact, than knowing user demographics.
Although being able to see statistical reports such as the number of web visitors are landing on your website, which pages they are coming and leaving from, how long they are staying on your website for, keyword searches, average page views, referring sites, and so on, is highly essential, wouldn’t it be great to be able to track exactly what visitors are reading, where they are navigating around in, what links they are clicking on, what parts of your content visitors are mostly intrigued about, and so on?
Fortunately, heatmap tracking technology makes this possible. Web heat maps can be used to review areas on a web page that visitors scan most frequently. Web heat maps are also often integrated with other forms of stat tracking applications and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking with video session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software application that works with WordPress (and other web programs) and that visually tracks your website users’ entire session and creates instant heat maps showing precisely where they click and where they scroll throughout your pages.
HeatMapTracker software also lets you record every action your users make.
More info: HeatMap Tracker
Benefits
The more information you have about how your readers are interacting with your website, the more you can improve your website’s user experience. Imagine knowing the specific challenges that have been preventing your readers from fully benefiting from your site, such as unclear site navigation layouts, or distracting banner ads. As a website owner, you can help your users to perform certain actions, such as signing up to a newsletter or clicking on specific links or buttons.
While Google Analytics has an overlay feature that can give you an idea of which links on a page visitors are clicking, a heatmap will show you any clicks that users make on your site, regardless of whether they are links or not. This is a significant difference because if a heat map analysis helps you discover that users are clicking on a graphic element which they imagine to be a link, but turns out not to be a hyperlinked image, you would be able to quickly edit this by adding a link to the image, or make it clear to your users that the image is not a hyperlink.
In short, heat maps can be one of the most useful methods to test your site design, measure how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor visitor behavior on your website:
Observe Everything Users Do On Your Web Site
HeatMap Tracker creates a video of every browsing session on your website, allowing you to monitor all which buttons and links are being clicked, eye-tracking and page scrolling movement.
Full Control With No Restrictions
The software is self-hosted, giving you no limits on session recording and playbacks.
Free Updates And Enhancements
There is a one-off cost to own the HeatMapTracker script, after which you are then entitled to receive unlimited application upgrades and all future enhancements for free.
Additional benefits of the application include the following:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they use your web site, you can discover difficulties that prevent visitors from taking desired actions and correct these.
- Stop Guessing About User Behavior: The screen video playbacks of your visitors’ sessions show you precisely what takes place on your web site. Heatmaps let you see exactly which elements users click on, where they are drawn to most on your website, how long they choose to stay in a specific location, how far they travel down your content and more! No more guesses or making wrong assumptions … just factual data of what happens when visitors come to your website.
- Increase User Engagement: HeatMap Tracker lets you increase user interaction with your site, which increases online sales and conversions. There are many ways to achieve this and we present several of these in the “Tips” section further below.
Software Features
HeatMapTracker offers many features for web site owners. Here are just some of these:
- Fast and easy to install and set up. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your site visitors spend more time on and see how far down your sales pages your visitors read down to as an indicator of the length of time your web copy can keep them interested. Heat Map Tracker lets you study each and every user experience to see how users are interacting with your website or particular pages on your site.
- Unlimited visitor screen captures and browser session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can measure visitor sessions on your site for a day, a couple of weeks, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view total visitors, tracked pages and all recorded user sessions HeatMapTracker has recorded for each project. You can easily see which pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving pages that your users are more interested in. You can also access regional location data of your visitors and see which part of the world they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials that plugin customers have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your business:
- Understand what works (i.e. where users are clicking) and what’s not working (where visitors are not going to). For example, are visitors watching your videos? Are they clicking on graphic elements thinking that these may link to somewhere else?
- Get ideas on how to refine your landing pages, sign up forms, subscriptions, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Perform “above the fold” testing to improve your landing page’s visitor impact, or optimize the impact of your website’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify whether any new content needs to be added, edited, or taken out.
- Create “before” and “after” comparison reports for web services.
- Test whether users tend to click on images vs buttons versus text links, and how particular user segments engage with your website.
- Review suspected site security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for providing reliable product quality and product support. The member download area contains video tutorials for installing and configuring the software.
Software Price
Heat Map Tracker comes in three versions:
- Basic (Single) License – Single installation only. Price = $197.00 One-time.
- Professional (Multiple) License – Installs on up to 10 websites. Price = $297.00 One-off payment.
- Agency License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heatmaps, browser session replays, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency license lets you install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web service providers. Cost = $497.00 One-time.
Note: Current pricing for this product depends on whether there are any promotions or limited-time specials being offered. Presently, the plugin is being retailed for the prices shown above. This may not be the actual price charged by the plugin seller when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing details here:
Additional Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services like Google Analytics provide very useful information on things such as how many people are visiting your pages, how they found it and what they do during their visits. However, if you want to really gain a deep understanding into how your website and its content is helping your visitors to interact with your digital presence, then a heatmap analytics tool can be a very practical way to do so.
We recommend purchasing a copy of HeatMapTracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and to make more online sales.
For full details, visit the software website here: HeatMapTracker – Real-Time ClickTracking And HeatMap Tracking Software
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