The ability to track, monitor and understand visitor behavior is absolutely vital to your online success.
The old management adage ”you can’t manage what you don’t measure” is as true in the digital economy as always. If you don’t know what is going on on your web site, then how will you know what areas need improving?
Businesses have looked for accurate ways to track and understand what is happening since web sites first appeared. From simple tracking counters, to very sophisticated analytical software like Google Analytics and other applications that can deliver detailed key measurements.
Tracking visitor behavior is vitally important for the success of your web site, not only because it enables you to understand what visitors are doing so you can better your results, but testing also confirms that previous user behavior is the most reliable indicator of future behavior. Better, in fact, than visitor demographics.
While the ability to see key information such as the number of visitors are coming to your web site, which pages they are coming and leaving from, how long they are remaining on your website for, what keywords people are searching for, page views, referring web sites, and so on, is vitally useful, wouldn’t it be fantastic to be able to view precisely what users are reading, where they are visiting the longest time on, what hyperlinks they are clicking on, what areas of the content visitors are most intrigued about, and more?
Fortunately, heat map tracking technology makes this easy. Web heat maps can be used to pinpoint areas in a website page that visitors scan most frequently. Web heat maps can also be integrated with other forms of web analytic software and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking and recorded session replays to your business tool box using a simple to use and quite inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software application that is compatible with WordPress and that visually records your site visitors’ movements and creates instant heatmaps showing where they click and where they scroll throughout your web pages.
The HeatMapTracker analytics tool allows you to see your site from your visitor’s perspective.
Learn more about the software here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your readers interact with your web pages, the more you can improve your site’s user experience. Imagine knowing the specific issues that are preventing your visitors from fully engaging with your site, such as unclear navigation layouts, or distracting banner ads. As the site owner, you can encourage your readers to perform certain actions, such as signing up to your newsletter or click on certain links or buttons.
Although Google Analytics has its overlay feature that can show you which links on a web page visitors are clicking, a heatmap can reveal any clicks that visitors make on your site, whether they are links or not. This is a significant benefit because if a heat map analysis reveals that readers are clicking on an image which they suppose to be a link, but happens to not be a hyperlinked image, you would be able to quickly change this by linking the image to the destination URL your visitors are trying to get to, or let your visitors know that the image is just a design element.
Heat maps, therefore, can be one of the most useful ways to test your site design, measure how navigatable your content is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track user behavior on your web site:
Capture Everything Visitors Do On Your Website
HeatMap Tracker creates a playback video of every user browsing session on your site, allowing you to capture all clicks, eye-tracking and page scrolling.
Complete Control With No Limitations
The software allows you to self-host the technology, giving you unlimited session recordings and pageviews.
Lifetime Updates And Enhancements
There is a one-off investment to own the application, after which you are then entitled to receive free updates and enhancements.
Additional software benefits include:
- Improve Site Usability: By seeing how visitors use your website, you can identify challenges preventing visitors from progressing to the end of your sales funnel and optimize your site.
- No More Guessing Visitor Behavior: The screen video recordings of your users’ browsing sessions allow you to see exactly what is happening on your web pages. Heatmaps let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they browse in a specific location, how far they scroll down your pages and more! No more guesses or making wrong assumptions … just accurate data of what takes place when visitors move around your website.
- Increase Online Sales: HeatMap Tracker lets you increase visitor engagement with your site, which improves online sales and conversion rates. There are many ways to achieve this and we’ll go over a few of these in the “Tips” section later in this review.
Features
HeatMap Tracker includes many features for site owners. Here are just some of these:
- Quick and simple to install and implement. Ready to go in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors spend more time reading and measure how far down the page your users read down to as an indicator of how long your website and/or sales copy can retain their attention. Heat Map Tracker lets you review and analyze each and every visitor session to see how visitors are interacting with your website or certain pages on your web site.
- Unlimited visitor screen captures and browser session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can measure visitors on your site for a few days, a couple of weeks, 1 month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see total visitors, tracked pages and total recorded sessions HeatMap Tracker has recorded for all projects. You can easily view the top pages your users are moving towards and how they interact with each page’s content, allowing you to spend more time on improving pages that your visitors care about. You can also view regional demographics of your visitors and discover where they are coming from.
Additional features:
The chart below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials plugin users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your business:
- Discover what’s working (i.e. where visitors are clicking) and what doesn’t work (where users are not going to). For example, are people watching your videos? Are they clicking on graphic elements assuming that these are links to somewhere else?
- Get insights on ways to refine your landing pages, sign up forms, subscriptions, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Conducting “above the fold” experimentation to improve your landing page’s “first impression”, or maximize the impact of your landing page’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify if a page element could be included, redesigned, or taken out.
- Create “before” and “after” case studies for digital marketing services.
- Test if users prefer to click on images versus buttons versus text links, and how particular user segments interact with your site.
- Investigate potential site security issues and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a highly respected online marketer with a solid reputation for delivering reliable products and product support. The members area contains video tutorials for installing and configuring the software.
Software Cost
Heat Map Tracker is available in three versions:
- Basic License – Licensed for 1 domain. Price = $197.00 One-time.
- Professional License – Allows you to use on up to 10 websites. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heat maps, session recording, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web marketing agencies. Price = $497.00 Single Payment.
Please Note: Price details for HeatMap Tracker can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the pricing when this review was written. This may not be the actual pricing set by the plugin developer when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services such as Google Analytics provide very useful metrics on things such as how many people are landing on your pages, how they find it and what they are doing during their visits. However, to really gain a real-time understanding into how your website and its content is helping your visitors to interact with your business online, then a heat map analytics tool can be very practical.
We recommend that you consider getting a copy of HeatMapTracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and for generating more web sales.
To learn more, visit the software website: Heat Map Tracker – Real-Time Click-Tracking And HeatMap Tracker
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