The ability to track, monitor and view the behavior of visitors and users on your site is extremely important to your online success.
The old adage “if you can’t measure it, you can’t manage it” is as true in the digital age as it has ever been. If you don’t know what is happening on your web pages, how would you get better results online?
People have looked for ways to track and analyze what users are going to do on their internet sites since websites first appeared. From basic tracking counters, to sophisticated statistical tracking tools like Google Analytics and other applications which track and display very detailed key measurements.
Tracking user behaviour is important for the success of your digital business, not just because it enables you to understand what visitors are doing so you can improve your performance, but it’s also been shown that past visitor behaviour is the best way to predict future behaviour. Better, in fact, than demographics.
Although being able to see valuable information like the number of unique visitors are arriving on your web site, what pages they are landing on and leaving from, how long they are remaining on your website for, keywords searched, page views, referring pages, and so on, is vitally essential, wouldn’t it be useful to track exactly what visitors are reading, where they are navigating around in, which hyperlinks they are clicking on, which areas of the site visitors are pausing on, and more?
Fortunately, heat map technology makes this easy and possible. Website heat maps have been used for displaying areas of a website page that web visitors scan most frequently. Web heat maps are also often used alongside other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software tool that is compatible with WordPress (and other web applications) and that visually records your site visitors’ complete journey and creates live heatmaps that show where they click and where they scroll on your pages.
HeatMapTracker software also lets you see your website from your visitor’s point of view.
More info: HeatMapTracker
Benefits
The more accurately you know how your readers are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your site visitors from fully accessing your site, like unclear site navigation layouts, or distracting design elements. As the website owner, you can guide your users to complete certain actions, such as opt into your newsletter or clicking on specific links or buttons.
Although Google Analytics has its overlay feature that can give you an idea of which links on your page are being clicked, a heat map can also reveal any clicks that visitors make on your site, whether these are links or not. This is important because if a heatmap report reveals that readers are clicking on a graphic element which they think is a link, but happens to not be a hyperlinked image, you could quickly remedy this by adding a link to the image, or make it crystal clear to your readers that the image is just a graphic.
Heatmaps, therefore, are one of the most useful methods to test your site design, measure how readable your site is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track visitor behaviour on your website:
Record Everything Users Are Doing On Your Site
HeatMapTracker records every visitor session on your website, enabling you to observe all page clicks, eye-tracking and page scrolling.
Full Control Without Limitations
The application is self-hosted, giving you unrestricted session recordings and playbacks.
Unlimited Upgrades And Enhancements
There is a one-off cost to purchase the application, after which you are then entitled to receive unlimited upgrades and enhancements.
Additional benefits of the software include:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web pages, you can discover obstacles that prevent users from taking desired actions and correct these.
- Stop Guessing About Visitor Behavior: The screen video playbacks of your users’ browsing sessions allow you to see precisely what happens on your site. Click overlays let you know exactly which elements users click on, which areas they are drawn to most on your site, how long they choose to stay in a particular section, how quickly they travel down your site and more! No more guessing or hoping … just real data of what goes on when people land on your site.
- Increase User Engagement: HeatMapTracker helps you increase visitor engagement with your site, which improves your sales and conversion rates. There are a number of ways to achieve this and we discuss some of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker offers many unique features for WordPress users. Here are just a few of these:
- Fast and easy to install and set up. Ready to go in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors eyes are drawn to and observe how far down your product pages your visitors read down to as an average of how long your sales message can engage them for. HeatMapTracker lets you review and analyze every single visitor session to help you see how visitors are interacting with your website or specific pages on your site.
- Unlimited session recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can record visitor sessions on your pages for 1 day, a few weeks, one month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats lets you see total visitors, tracked pages and all sessions the heatmap analytics software has recorded for all projects. You can quickly view the top pages your users are moving towards and how they are interacting with each page’s content, allowing you to spend more time on the content that your readers care about. You can also see regional demographic data of all visitors and learn which part of the world they are coming from.
Additional software features:
The chart below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are just a few of the testimonials and feedback plugin users have submitted regarding HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your business:
- Discover what works (i.e. where people click) and what doesn’t work (where visitors are not clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements thinking that they may be linking to another location?
- Get useful data on ways to improve your landing pages, sign up forms, subscriptions, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Performing “above the fold” tests to improve your site’s “first impression”, or maximize the impact of the website’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify whether an element on your page needs to be inserted, redesigned, or deleted.
- Create “before” and “after” case studies for online marketing services.
- Compare if visitors tend to click images vs buttons vs text links, and how particular user segments engage with your site.
- Analyze potential site security issues or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a respected online marketer with a solid reputation for delivering reliable products and support. The member download area includes video instructions for installing and configuring the software.
Product Pricing
HeatMapTracker is available in 3 editions:
- Basic (Single) License – Single installation only. Cost = $197.00 One-time.
- Professional License – Allows you to use on up to 10 sites. Price = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser recording, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency edition lets you install the software on unlimited sites, create client sub-accounts, and set up automated PayPal client invoices, making it an ideal solutions for digital marketing service providers. Cost = $497.00 One-off payment.
Note: Price details for the product can vary, depending on whether there are any promotions or limited-time special offers. The pricing shown above was current at the time this article was published. This may or may not be the actual pricing set by the software seller when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest price:
Additional Software Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services like Google Analytics can provide you with great metrics on things such as how many people are visiting your site, how they are finding it and what they are doing during their visits. However, to really gain an understanding into how your site and its content is being used by your visitors to engage with your business online, then a heat map analytics tool can be a very practical way to do this.
We recommend that you consider buying a copy of Heat Map Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your user-experience, visitor engagement and for increasing sales of your products or services.
For more details, check out the software here: HeatMapTracker – Real-Time Click-Tracking & Heat Map Tracker
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