Being able to track, monitor and understand visitor behavior is absolutely vital to the success of your digital presence.
The old adage ”you can’t manage what you can’t measure” is as important today as always. If you don’t know what is going on on your site, how would you improve your online results?
Business owners have been searching for useful ways to track and analyze user behavior since websites first appeared. From basic tracking counters, to sophisticated statistical tracking software like Google Analytics that can provide detailed key information.
Knowing user behavior is vitally important for the success of your digital presence, not just because it enables you to understand what visitors are doing so you can better your performance, but testing also confirms that previous consumer behavior is the best predictor of future behaviour. It’s an even better indicator, in fact, than visitor demographics.
Although the ability to understand key metrics like how many unique web users are landing on your web site, which pages they are entering and exiting, how long they are staying on your website for, keyword searches, page views, referring websites, and so on, is highly essential, wouldn’t it also be excellent to track exactly what users are reading, where on your pages they are navigating through for the longest period, what links they are clicking on, which parts of your page visitors are mostly interested in, and so on?
Fortunately, heatmap technology makes this easy and possible. Website heatmaps have been used to help pinpoint areas on a web site page most frequently scanned by web visitors. Web heatmaps can also be integrated with other forms of statistical software and session replay software.
If you own a WordPress-powered site, then it’s easy to add heat map tracking and session replays to your collection of key business analysis tools using an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other CMS applications) and that lets you track your website visitors’ every movement and generates instant heat maps that show precisely where they click and where they are scrolling on your website.
HeatMapTracker analytics tool enables you to track every click your users make.
Go here to learn more: Heat Map Tracker
Benefits
The better you know how your users are engaging with your website, the more you can improve your site’s user experience. Imagine knowing the specific barriers that are preventing your prospects from fully engaging with your site, such as confusing navigation elements, or disruptive adverts. As a site owner, you can encourage your users to complete certain actions, such as signing up to your newsletter or click on specific links or buttons.
While Google Analytics has an overlay feature that can show you which links on your web page are being clicked, a heatmap can also display any clicks that visitors are making on your site, regardless of whether these are links or not. This is important because if a heat map analysis helps you discover that readers are clicking on an image which they suppose to be a link, but is actually not a hyperlinked image, you can quickly change this by linking the image to the page your visitors are trying to get to, or make it clear to your visitors that the image is just a visual element.
In short, heatmaps are one of the best methods to test your site design, see how readable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor user behaviour on your site:
Monitor Everything Users Are Doing On Your Web Pages
HeatMapTracker records every user browsing session on your web site, allowing you to capture all clicks, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The software is hosted on your server, giving you unlimited recordings and pageviews.
Free Upgrades & Enhancements
There is a one-time cost to own the HeatMapTracker software, after which you are then entitled to receive unlimited script upgrades and new features for life.
Some additional application benefits include:
- Improve Your Marketing Efforts: By seeing how visitors experience your site, you can uncover obstacles that prevent users from progressing to the end of your sales funnel and correct these.
- No More Guessing Visitor Behaviour: The video recordings of your visitors’ browsing sessions allow you to know exactly what is happening on your website. Click overlays let you know exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they hover on a specific location, how far they navigate down your site and more! No more guesses or assuming wrongly … just real metrics of what takes place when visitors come to your website.
- Increase Online Sales: HeatMap Tracker helps you increase visitor interaction with your business, which increases online sales and conversion rates. There are a number of ways to do this and we discuss several of these in the “Tips” section later in this review.
Features
HeatMapTracker includes many great features for website owners. Here are just some of these:
- Quick and easy to install and set up. Goes to work in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your site visitors eyes are drawn to and measure how far down your sales pages your visitors scroll down to as an average of how long your web copy can retain their attention. HeatMap Tracker lets you analyze every single visitor action to help you learn how visitors interact with your website or some pages on your website.
- Unlimited session recording and user session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can record users on your pages for a few days, a week or two, one month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see how many total visitors, tracked pages and all recorded visitor sessions HeatMapTracker has recorded for each project. You can quickly see the top pages your readers are gravitating towards and how they interact with the content on each page, allowing you to invest more time on pages that your readers care about. You can also analyze regional demographics of all visitors and see where they are coming from.
Additional features:
The table below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials and comments plugin users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your results:
- Learn what’s working (i.e. where people are clicking) and what’s not working (where people are not clicking). For example, are people engaging with your videos? Are they clicking on images believing that these link to another area of your site?
- Get ideas on ways to improve your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Create “above the fold” testing to improve your site’s “first impression”, or maximize the impact of your site’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether any section of your content could be added, edited, or deleted.
- Produce “before” and “after” comparison reports for online marketing services.
- Analyze if visitors prefer to click images versus buttons versus text links, and how particular user segments engage within your site.
- Troubleshoot suspected site security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering robust product quality and customer support. The product download area includes video instructions for installing and setting up the software.
Product Price
HeatMapTracker is available in three different versions:
- Basic License – Installs on one site. Price = $197.00 One-time.
- Professional (Multiple) License – Use on up to ten domains. Price = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency license allows you to install the plugin on as many sites as you need, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Price = $497.00 One-off payment.
Note: Price details for the product can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing shown above was current at the time this content was published. This may not be the actual price charged by the software seller when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing here:
Additional Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services such as Google Analytics provide useful information on things such as the number of people coming to your website, how they are finding it and what they do whilst visiting your web site. However, if you want to really gain a real-time understanding into how your website and its content is helping your visitors to engage with your business online, then a heatmap analytics service can be a very practical way to do so.
We recommend buying a copy of HeatMap Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to generate more web sales.
For complete details, visit the software website: HeatMap Tracker – Live Click-Tracking And HeatMap Tracking Software
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