Being able to track, monitor and view the behavior of visitors on your web site is absolutely vital to your online success.
The old business adage ”you can’t manage what you can’t measure” is as true today as always. If you don’t know what is happening on your web pages, then how would you know what needs to be improved?
People have been looking for smart tools to track and understand user behavior since web sites first appeared. From basic tracking counters, to sophisticated and powerful statistical tracking software like Google Analytics that track incredibly fine key data.
Measuring visitor behavior is vitally important for a successful online business strategy, not only because it allows you to understand what visitors are doing so you can better your performance, but it’s also been proven over and over that past visitor behaviour is the best indicator of future behavior. Better, in fact, than knowing demographics.
Although the ability to analyze statistical reports such as the number of unique web users are checking out your web site, which pages they are arriving on and departing from, how long they are remaining on your website for, keywords searched, unique page views, referring pages, etc …, is extremely important, wouldn’t it also be excellent to track precisely what users are doing, where on your site they are staying the longest period on, which hyperlinks they are clicking on, which parts of the content they are mostly intrigued about, and more?
Fortunately, heat map tracking technology makes this easy. Web heatmaps are used to pinpoint areas in a web page that online visitors scan most frequently. Web heat maps can also be used alongside other forms of web analytics and session replay software.
If you own a WordPress web site, then it’s easy to add heatmap tracking and session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software program that is compatible with WordPress and that lets you track your website users’ complete session and creates live heat maps showing exactly where users are clicking and where they scroll on your site.
The HeatMapTracker application also lets you see your website from your visitor’s point of view.
For more details go here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your readers engage with your site, the more you can improve your site’s user experience. Imagine knowing the exact challenges that have been preventing your prospects from fully accessing your site, such as confusing site navigation layouts, or disruptive design elements. As a website owner, you can encourage your site visitors to complete certain actions, such as sign up to your newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature which can show you what links on a web page visitors are clicking, a heatmap can also reveal any clicks that visitors are making on your page, whether they are actual links or not. This is important because if a heat map report reveals that users are clicking on an image which they imagine to be a link, but turns out not to be a hyperlinked image, you would be able to quickly change this by linking the image to the destination URL your visitors are trying to get to, or make it perfectly clear to your readers that the image is just a graphic.
Heat maps, therefore, are one of the most useful ways to test your site design, assess how readable your site is and improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to monitor user behavior on your website:
See Everything Visitors Do On Your Website
Heat Map Tracker creates a playback video of every user browsing movement on your website, enabling you to capture all which links and buttons are being clicked, eye-tracking and page scrolling movement.
Complete Control Without Restrictions
The application allows you to self-host the technology, giving you no-limit session recording and pageviews.
Lifetime Upgrades And Enhancements
There is a one-off investment to purchase the script, which entitles you to receive unlimited application updates and all future enhancements for free.
Additional script benefits include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they navigate your web pages, you can identify problem areas that prevent users from taking desired actions and improve your sales process.
- Stop Guessing Visitor Behavior: The screen video recordings of your users’ sessions let you know precisely what is taking place on your web pages. Heatmaps let you see exactly which elements users click on, where they are drawn to most on your website, how long they stay in a specific spot, how far and quickly they scroll down your content and more! No more guessing or making wrong assumptions … just factual evidence of what goes on when visitors come to your web site.
- Increase Online Sales: HeatMap Tracker lets you improve visitor interaction with your business, which increases sales and conversion rates. There are a number of ways to achieve this and we list some of these in the “Tips” section later in this review.
Software Features
HeatMapTracker includes many features for WordPress users. Here are just some of these:
- Quick and easy to install and set up. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and see how far down your product pages your visitors scroll as an indicator of the length of time your website and/or sales copy can retain their attention. The software lets you analyze each and every user session to help you learn how visitors interact with your website or some pages on your website.
- Unlimited session screen captures and browser session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can record visitors on your site for a day, a week or two, 1 month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and total sessions HeatMapTracker has recorded for each project. You can quickly view the top pages your visitors are gravitating towards and how they interact with the content on each page, allowing you to invest more time on the content that your users are more interested in. You can also see regional demographic data of all visitors and discover which part of the world they are visiting from.
Additional software features:
The image below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials plugin users have submitted regarding the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your results:
- Discover what works (i.e. where users click) and what doesn’t work (where people aren’t going to). For example, are visitors engaging with your videos? Are they clicking on images believing that they may be links to another destination?
- Get insights on ways to improve your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Creating “above the fold” experiments to improve your site’s “first impression”, or maximize the impact of your site’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify whether a content section could be inserted, reworked, or deleted.
- Produce “before” and “after” comparison reports for digital marketing services.
- Compare whether visitors prefer to click on images versus buttons vs text links, and how particular user segments interact within your web site.
- Confirm confirmed website security exploits or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for providing great products and support. The product download area includes video tutorials for installing and setting up the software.
Product Licensing Cost
HeatMap Tracker is available in 3 versions:
- Basic License – Single use only. Cost = $197.00 Single Payment.
- Professional License – Use on up to ten domains. Price = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser session recording, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web service providers. Cost = $497.00 Single Payment.
Note: Pricing details of the Heat Map Tracker product depends on whether there are any promotions or limited-time specials being offered. The above reflects the pricing when this content was published. This may not be the actual pricing set by the plugin developer when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing information here:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services like Google Analytics can provide you with great information on things such as the number of people arriving on your site, how they are finding it and what they are doing during their visits. However, if you want to truly gain a deep understanding into how your web site and your content is being used by your visitors to engage with your digital presence, then a heat map analytics service can be a very practical way to do this.
We recommend that you consider buying a copy of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your user-experience, visitor engagement and for generating more web sales.
To learn more, check out the software here: HeatMap Tracker – Real-Time Click-Tracking And HeatMap Tracking Plugin
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