Being able to track and see the behavior of visitors and users on your website is absolutely vital to your online success.
The old business adage ”you can’t manage what you don’t measure” is as important in the digital economy as it has ever been. If you don’t know what is happening on your web site, then how can you know what areas need improving?
Website users have been looking for practical ways to track and analyze what is happening since websites were first introduced. From simple counters that track the number of visitors, to sophisticated statistical tracking tools like Google Analytics and other applications which can track and display incredible data.
Analyzing user behaviour is very important for the success of your business, not just because it enables you to understand what visitors are doing so you can better your performance, but testing also confirms that past consumer behavior is the best way to predict future behavior. It’s a more reliable predictor in fact, than demographics.
Although the ability to track statistical information like how many web visitors are arriving on your website, what pages they are entering and exiting, how long they are remaining on your website for, keywords searched, average page views, referring web sites, etc …, is highly useful, wouldn’t it be fantastic to know precisely what visitors are clicking on, where they are navigating around in, which hyperlinks they are clicking on, what areas of the page they are most interested in, and more?
Fortunately, heat map technology makes this easy. Website heat maps have been used for displaying areas of a web site page most frequently scanned by visitors. Web heatmaps can also be integrated with other forms of web analytic software and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking and session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other applications) and that lets you visually track your site visitors’ entire journey and generates instant heatmaps that show where users click and where they scroll throughout your site.
The HeatMapTracker software also allows you to track every move your visitors make.
More info: HeatMapTracker
Benefits
The more information you have about how your users are interacting with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your users from fully accessing your website, like unclear site navigation elements, or distracting design elements. As the website owner, you can guide your readers to complete certain actions, such as join a newsletter or clicking on specific links or buttons.
Although Google Analytics has its overlay feature which can give you an idea of what links on a page visitors are clicking, a heat map can also display any clicks that users make on your page, regardless of whether they are links or not. This is a significant difference because if a heatmap analysis helps you discover that readers are clicking on an image that they think is a link, but turns out not to be a hyperlinked image, you could easily change this by linking the image to the page your readers are trying to get to, or make it perfectly clear to your readers that the image is just a graphic.
Heatmaps, therefore, are one of the best methods to test your site design, assess how navigatable your site is and improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor visitor behaviour on your site:
Capture Everything Visitors Do On Your Web Pages
HeatMap Tracker records every user browsing session on your web site, allowing you to capture all page clicks, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The script is self-hosted, giving you no-limit user recordings and pageviews.
Lifetime Updates And Enhancements
There is a one-off cost to buy the software, after which you are then entitled to receive free updates and future enhancements.
Some additional benefits include the following:
- Improve Your Marketing Efforts: By seeing how visitors experience your web site, you can identify challenges that prevent visitors from progressing to the end of your sales funnel and reach your site objectives.
- No More Guessing User Behavior: The video recordings of your users’ browsing sessions allow you to understand precisely what is happening on your web pages. Heat Maps let you see exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they choose to stay on a specific area, how far they scroll down your pages and more! No more guessing or hoping … just real data of what happens when visitors visit your web site.
- Increase Website Sales: HeatMapTracker lets you improve user interaction with your site, which creates better sales and conversion rates. There are many ways to do this and we’ll present several of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker offers many features for website owners. Here are just a few of these:
- Fast and easy to install and set up. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors eyes are drawn to and monitor how far down your page your visitors scroll down to as an indicator of how long your site or content can engage them for. HeatMap Tracker lets you study each and every visitor action to help you see how users interact with your website or some pages on your web site.
- Unlimited session recording and user session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMap Tracker you can measure user sessions on your pages for a few days, a couple of weeks, a month, or more!
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and total sessions HeatMapTracker has recorded for all projects. You can easily view the top pages your users are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on improving pages that your users are more interested in. You can also access regional demographics of your visitors and see which part of the world they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials plugin customers have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your business:
- Learn what works (i.e. where people click) and what doesn’t work (where visitors are not clicking). For example, are users watching your videos? Are they clicking on graphic elements believing that these link to somewhere else?
- Get useful data on how to refine your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Conducting “above the fold” experimentation to improve your site’s “first impression”, or optimize the impact of your site’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify if an element on your page needs to be added, reworked, or removed.
- Create “before” and “after” comparison reports for web-related services.
- Analyze whether users prefer to click on images versus buttons versus text links, and how specific user segments engage with your site.
- Investigate potential site security weaknesses and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a well-known internet marketer with a solid reputation for providing great product quality and product support. The product download area contains video instructions for installing and setting up the software.
Software Price
HeatMap Tracker comes in 3 editions:
- Basic License – Single installation only. Cost = $197.00 One-time.
- Professional License – Licensed for up to ten domains. Price = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the Basic & Professional editions (click tracking, heatmaps, session recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency license lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing service providers. Price = $497.00 One-time.
Note: The price of this product depends on whether there are any promotions or limited-time special offers. When we last checked, the product retails for the prices shown above. This may not be the actual pricing set by the software developer when you visit the plugin site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current price here:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services such as Google Analytics can provide very useful data on things such as how many people are finding your website, how they found it and what they do during their visits. However, to really gain a real-time understanding into how your website and your content is being used by your visitors to engage with your digital presence, then a heat map analytics service can be a great way to do this.
We recommend that you consider buying a copy of HeatMap Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and for generating more online sales.
For full details, check out the software here: HeatMap Tracker – Live Click-Tracking And HeatMap Tracking Software
***