Being able to track, monitor and understand visitor behavior is absolutely important to your online success.
The old saying ”you can’t manage what you don’t measure” is as true in the digital age as always. If you don’t know what is happening on your site, how will you improve your results online?
People have been searching for ways to track and analyze user behavior since websites first appeared. From simple counters that track visitors, to powerful analytical software like Google Analytics which capture very rich key metrics.
Analyzing visitor behavior is important for the success of your digital presence, not only because it allows you to understand what visitors are doing so you can improve your performance, but research also proves that past visitor behaviour is the most reliable indicator of future behaviour. It’s a better predictor, in fact, than knowing visitor demographics.
While the ability to analyze statistical reports such as how many web visitors are checking out your website, what pages they are arriving on and departing from, how long they are remaining on your site for, keyword searches, page views, referring websites, etc …, is extremely important, wouldn’t it also be useful to be able to track precisely what visitors are doing, where they are navigating through, which links they are clicking on, what parts of your site they are pausing on, and so on?
Fortunately, heat map technology makes this easy. Website heatmaps have been used to help locate areas on a website page that visitors scan most frequently. Web heat maps can also be used alongside other forms of statistical software and session replay software technologies.
If you own a WordPress site, then it’s easy to add heat map tracking and video session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other CMS applications) and that visually records your web site visitors’ entire journey and creates live heat maps that show where users are clicking and where they are scrolling throughout your site.
HeatMapTracker analytics tool also allows you to capture every click your users make.
Go here to learn more: Heat Map Tracker
Benefits
The more accurate data you have about how your users interact with your content, the more you can improve your website’s user experience. Imagine knowing the specific issues that prevent your prospects from fully engaging with your site, like unclear site navigation layouts, or disruptive banner ads. As the site owner, you can help your readers to perform certain actions, such as opting into your newsletter or click on certain links.
Although Google Analytics has an overlay feature that can give you an idea of which links on your page are being clicked, a heatmap will display any clicks that users make on your page, regardless of whether these are links or not. This is an important benefit because if a heatmap report helps you discover that readers are clicking on an image which they think is a link, but happens to not be a hyperlinked image, you could quickly change this by linking the image to the page your readers are trying to get to, or let your users know that the image is not a hyperlink.
In short, heat maps are one of the best ways to test the design of your website, measure how navigatable your site is and improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to monitor visitor behaviour on your website:
Observe Everything Users Do On Your Web Pages
HeatMap Tracker lets you record every browsing session on your website, allowing you to observe all which page elements are being clicked, eye-tracking and page scrolls.
Complete Control Without Limitations
The script is self-hosted, giving you no limits on visitor recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time investment to purchase the script, which then entitles you to receive free updates and enhancements.
Additional benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web pages, you can discover difficulties that prevent visitors from progressing to the end of your sales funnel and improve user engagement.
- No More Guessing Visitor Behaviour: The video recordings of your visitors’ browsing sessions show you precisely what happens on your web site. Heatmaps let you see exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they hover in a particular area, how far they navigate down your content and more! No more guessing or making wrong assumptions … just factual information of what happens when visitors navigate around your website.
- Increase User Engagement: Heat Map Tracker helps you increase visitor interaction with your site, which creates better online sales and conversions. There are many ways to do this and we go over several of these in the “Tips” section further below.
Features
HeatMapTracker provides many great features for WordPress users. Here are just some of these:
- Quick and easy to install and configure. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors spend more time view and see how far down your page your users scroll as a measure of how long your site or content can engage them for. The software lets you study each and every user session to help you see how visitors are interacting with your website or certain pages on the web site.
- Unlimited session recording and browser session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can capture users on your website for a few days, 1 week, a month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total sessions the heatmap analytics software has recorded for all projects. You can easily see which pages your users are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving content that visitors are more interested in. You can also monitor regional demographic data of your visitors and learn which part of the world they are visiting from.
Additional features:
The image below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and comments that customers have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the ways you can use Heat Map Tracker on your website to improve your business:
- Discover what works (i.e. where people click) and what’s not working (where people aren’t going to). For example, are users watching your videos? Are they clicking on graphic elements thinking that these may be linking to another area of your site?
- Get actionable data on how to refine your landing pages, sign-up forms, shopping cart, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Performing “above the fold” experimentation to improve your landing page’s “first impression”, or optimize the impact of the website’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify whether a section of the content should be inserted, reworked, or deleted.
- Create “before” and “after” case studies for web services.
- Compare if users tend to click on images vs buttons versus text links, and how particular user segments interact within your website.
- Confirm confirmed website security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a highly respected internet marketer with a solid reputation for providing exceptional products and customer support. The members area contains video instructions for installing and configuring the software.
Product Pricing
HeatMap Tracker comes in 3 different versions:
- Basic (Single) License – Single installation only. Price = $197.00 One-off payment.
- Professional License – Use on up to 10 sites. Cost = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser recording, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license lets you install the software on as many sites as you like, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing service providers. Cost = $497.00 Single Payment.
Please Note: The cost to purchase the product can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing above was correct when this article was published. This may not be the actual pricing charged by the software developer when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Analytics services like Google Analytics can provide good information on things such as the number of people arriving on your website, how they found it and what they are doing whilst visiting your site. However, if you want to really gain deeper insights into how your site and its content is being used by your visitors to interact with your business online, then a heat map analytics tool can be a great way to do this.
We suggest purchasing a license of HeatMap Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and to get more sales of your products or services.
For more details, visit the software website: Heat Map Tracker – Real-Time Click-Tracking And HeatMap Tracker
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