Being able to understand the behavior of visitors and users on your web site is absolutely vital to the success of your business online.
The business adage ”you can’t manage what you can’t measure” is as important today as always. If you don’t know what is happening when users arrive on your site, how will you know what needs to be improved?
Business owners have looked for ways to track and analyze visitor behavior since web sites were first invented. From basic counters that track visitor numbers, to very powerful and sophisticated analytical software like Google Analytics which record and let users see an exceptional amount of key data.
Tracking user behaviour is important for the success of your digital marketing and content strategy, not only because it allows you to understand what visitors are doing so you can improve your performance, but it’s also been proven that past consumer behavior is the most reliable predictor of future behavior. It’s a more reliable predictor in fact, than user demographics.
Although the ability to understand statistical metrics such as the number of visitors are checking out your website, which pages they are landing on and leaving from, how long they are remaining on your site for, keywords searched, average page views, referring sites, etc …, is extremely important, wouldn’t it also be fantastic to be able to track exactly what users are clicking on, where on your site they are navigating through for the longest time, which hyperlinks they are clicking on, what areas of the content they are most interested in, and so on?
Fortunately, heatmap tracking technology makes this possible. Website heat maps are used to help locate areas in a web site page that online visitors scan most frequently. Web heatmaps can also be integrated with other forms of web analytics and session replay software.
If you use WordPress, then you can easily add heatmap tracking with video session replays to your collection of key site analysis tools using an easy-to-install and very inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other web applications) and that visually records your site users’ entire session and generates live heatmaps that show where users click and where they are scrolling on your site.
The HeatMapTracker software also lets you see your website from your visitor’s unique point of view.
Go here to learn more about the software: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your users are engaging with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your prospects from fully engaging with your website, such as confusing site navigation layouts, or disruptive ads. As a site owner, you can encourage your visitors to complete certain actions, such as opt into your newsletter or clicking on certain links or buttons.
Although Google Analytics has its overlay feature that can give you an idea of what links on a web page users are clicking, a heatmap will also show you any clicks that visitors make on your page, regardless of whether they are actual links or not. This is important because if a heatmap report reveals that visitors are clicking on a graphic element which they think is a link, but turns out not to be a hyperlinked image, you would be able to easily remedy this by linking the image to the page your visitors are trying to get to, or let your readers know that the image is not a link.
In short, heatmaps can be one of the most useful ways to test your site design, see how navigatable your content is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to track visitor behavior on your web site:
Monitor Everything Visitors Do On Your Website
The application lets you record every visitor session on your website, enabling you to record all clicks, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The software is self-hosted, giving you unrestricted session recordings and playbacks.
Lifetime Updates & Enhancements
There is a one-off investment to buy the application, which then entitles you to receive unlimited script upgrades and future enhancements for free.
Additional software benefits include the following:
- Improve Your Marketing: By looking over the shoulders of your visitors as they navigate your site, you can uncover difficulties preventing visitors from taking desired actions and optimize your site.
- Stop Guessing About User Behavior: The video playbacks of your users’ sessions reveal exactly what is happening on your web pages. Overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they hover on a particular area, how far they scroll down your content and more! No more guesses or assuming wrongly … just pure intel of what takes place when users come to your website.
- Increase Visitor Engagement: HeatMap Tracker helps you increase user engagement with your site, which increases online sales and conversions. There are a number of ways to achieve this and we’ll list some of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker provides many features for site owners. Here are just some of these:
- Quick and easy to install and implement. Be up and running in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and monitor how far down the page your users read down to as a benchmark of the length of time your sales message can keep them interested. Heat Map Tracker lets you analyze every single user experience to see how they are interacting with your website or particular pages on the web site.
- Unlimited session recording and playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can measure users on your web pages for 1 day, 1 week, a month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can easily view which pages your users are moving towards and how they interact with each page’s content, allowing you to spend more time on the content that visitors are more interested in. You can also access regional demographics of your visitors and discover which part of the world they are coming from.
Additional features:
The chart below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are just some testimonials that customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your business:
- Understand what works (i.e. where visitors are clicking) and what’s not working (where people aren’t clicking). For example, are users engaging with your videos? Are they clicking on images believing that these may be links to another area of your site?
- Get useful data on how to refine your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get actionable data on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Creating “above the fold” experimentation to improve your site’s visitor impact, or maximize the impact of your landing page’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify if a page element needs to be added, modified, or removed.
- Create “before” and “after” comparison reports for web-related services.
- Compare if users prefer to click images versus buttons versus text links, and how particular user segments interact within your website.
- Troubleshoot potential website security issues and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering exceptional product quality and product support. The members area contains video instructions for installing and configuring the software.
Product Pricing
HeatMapTracker comes in 3 editions:
- Basic License – Installs on one domain. Price = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to ten domains. Price = $297.00 One-time.
- Agency License – In addition to all of the features available in the other editions (click-tracking, heatmaps, session recording, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency edition allows you to install the software on unlimited sites, create client sub-accounts, and set up automated PayPal client invoices, making it an ideal solutions for web marketing service providers. Cost = $497.00 One-off payment.
Please Note: Price details for this product depends on whether there are any promotions or limited-time special offers. Presently, the plugin is selling for the pricing shown above. This may not be the actual price set by the software author when you visit the product site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current price:
Additional Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services like Google Analytics can provide you with great metrics on things such as the number of people arriving on your pages, how they are finding it and what they do whilst visiting your web pages. However, to truly gain an understanding into how your site and its content is helping your visitors to engage with your digital presence, then a heat map analytics software application can be a great way to do so.
We suggest purchasing a copy of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, engagement and for increasing web sales.
For full details, check out the software here: HeatMapTracker – Live ClickTracking & Heat Map Tracker
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