Being able to understand visitor behavior is absolutely vital to your online success.
The old management saying ”you can’t manage what you don’t measure” is as true today as it has ever been. If you don’t know what is happening when visitors arrive on your web pages, then how would you know what areas need improving?
People have looked for ways to track and analyze visitor behaviour since web sites were first invented. From basic counters that track the number of visitors, to very sophisticated and powerful analytical software like Google Analytics and other applications that record and let users see detailed measurements.
Understanding visitor behaviour is important for a successful web site, not just because it allows you to understand what visitors are doing so you can better your results, but research also proves that past visitor behaviour is the most reliable way to predict future behavior. It’s an even more more reliable indicator in fact, than knowing consumer demographics.
While being able to analyze valuable data such as the number of unique web visitors are landing on your web site, which pages they are arriving on and departing from, how long they are remaining on your website for, what terms people are searching for, page views, referring websites, and so on, is highly important, wouldn’t it be excellent to be able to track exactly what visitors are clicking on, where on your site they are visiting the longest for, which links they are clicking on, what areas of your content visitors are pausing on, and more?
Fortunately, heatmap technology makes this easy. Website heat maps have been used to display areas on a web site page most frequently scanned by visitors. Web heatmaps can also be used alongside other forms of web analytics and session replay software.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your arsenal of key site analysis tools with an easy-to-install and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other website programs) and that visually tracks your web site visitors’ every movement and creates live heatmaps showing exactly where they are clicking and where they are scrolling throughout your site content.
HeatMapTracker analytics tool also enables you to see your website from your visitor’s unique point of view.
Learn more about the analytics tool here: HeatMapTracker
Benefits
The better you know how your visitors are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the exact obstacles that prevent your readers from fully accessing your site, like unclear navigation elements, or disruptive adverts. As a site owner, you can help your users to perform certain actions, such as sign up to a newsletter or click on certain links or buttons.
Although Google Analytics has its overlay feature that can show you what links on your web page are being clicked, a heat map will display any clicks that visitors are making on your page, whether they are links or not. This is important because if a heatmap analysis helps you discover that users are clicking on a graphic element which they suppose to be a link, but happens to not be a link, you can easily change this by linking the image to the destination your readers are trying to get to, or make it crystal clear to your readers that the image is just a design element.
In short, heat maps can be one of the most useful methods to test your site design, measure how navigatable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track visitor behaviour on your web site:
Monitor Everything Users Do On Your Website
Heat Map Tracker creates a playback video of every visitor movement on your website, allowing you to view all clicks, eye-tracking and page scrolling movement.
Full Control With No Limitations
The software is self-hosted, giving you no limits on session recordings and playbacks.
Free Upgrades And Enhancements
There is a one-time cost to buy the application, after which you are then entitled to receive free upgrades and enhancements.
Additional benefits of the HeatMap Tracker software include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your web pages, you can spot obstacles that prevent visitors from taking desired actions and optimize your site.
- Stop Guessing About Visitor Behaviour: The video recordings of your users’ browsing sessions let you understand precisely what happens on your site. Click overlays let you know exactly which links and buttons visitors click on, which areas they are drawn to most on your website, how long they hover on a particular section, how far and quickly they navigate down your pages and more! No more guesses or making wrong assumptions … just accurate intel of what goes on when visitors land on your web site.
- Increase User Engagement: Heat Map Tracker helps you improve visitor engagement with your business, which increases sales and conversion rates. There are many ways to achieve this and we’ll go over some of these in the “Tips” section later in this review.
Features
Heat Map Tracker provides many features for website owners. Here are just a few of these:
- Quick and simple to install and set up. Ready to go in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors eyes are drawn to and observe how far down the page your visitors scroll down to as a benchmark of how long your web copy can keep them engaged. The software lets you study each and every visitor action to see how they interact with your site or certain pages on the website.
- Unlimited session screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can capture visitor sessions on your web pages for a day, a few weeks, a month, or even more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for each project. You can quickly view the top pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to invest more time on improving pages that your readers care about. You can also view regional demographics of all visitors and see where they are coming from.
Additional features:
The table below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials and feedback plugin customers have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the many ways you can use HeatMapTracker on your website to improve your business:
- Discover what’s working (i.e. where visitors click) and what’s not working (where people are not going to). For example, are people watching your videos? Are they clicking on graphic elements assuming that these lead to another section?
- Get useful data on ways to refine your landing pages, sign-up forms, checkout processes, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Creating “above the fold” experimentation to improve your website’s visitor impact, or maximize the impact of your site’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether a page element needs to be inserted, rearranged, or taken out.
- Create “before” and “after” case studies for online marketing services.
- Test if users tend to click images versus buttons vs text links, and how particular user segments interact with your web site.
- Review potential website security and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a respected online marketer with a solid reputation for providing great product quality and customer support. The product download area contains video instructions for installing and setting up the software.
Software Price
HeatMapTracker comes in three editions:
- Basic License – Single installation only. Cost = $197.00 Single Payment.
- Professional License – Allows you to install on up to 10 domains. Cost = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the other editions (click-tracking, heat maps, session replays, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it ideal for digital marketing agencies. Cost = $497.00 Single Payment.
Note: The cost of purchasing the Heat Map Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the software is being retailed for the pricing shown above. This may not be the actual pricing set by the software seller when you visit the site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services such as Google Analytics can provide you with useful metrics on things such as how many people are visiting your pages, how they found it and what they are doing during their visits. However, if you want to really gain deeper insights into how your site and its content is helping your visitors to interact with your business online, then a heat map analytics tool can be a very practical way to do so.
We recommend that you consider buying a license of Heat Map Tracker if you need live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to increase sales.
For complete details, visit the software website: HeatMap Tracker – Live Click-Tracking And HeatMap Tracking Software
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