The ability to track, monitor and view the behavior of visitors and users on your web site is absolutely vital to the success of your business online.
The old business management adage ”you can’t manage what you can’t measure” is as true in the digital age as it has ever been. If you don’t know what is going on on your web pages, then how will you get better results?
Businesses have looked for ways to track and understand user behavior since websites were first introduced. From simple tracking counters, to powerful statistical tracking tools like Google Analytics and other applications which deliver comprehensively detailed data.
Analyzing visitor behavior is vitally important for the success of your business, not just because it enables you to understand what visitors are doing so you can better your performance, but testing also confirms that previous visitor behavior is the most reliable indicator of future behavior. More reliable, in fact, than knowing visitor demographics.
While being able to view statistical information such as how many unique web visitors are exploring your site, what pages they are landing on and leaving from, how long they are staying on your website for, keywords searched, unique page views, referring sites, etc …, is highly useful, wouldn’t it also be excellent to track exactly what visitors are reading, where on your pages they are visiting the longest for, what hyperlinks they are clicking on, what parts of the site visitors are most intrigued about, and so on?
Fortunately, heatmap tracking technology makes this possible. Website heatmaps are used for displaying areas of a web page most frequently scanned by online visitors. Web heat maps can also be integrated with other forms of stat tracking applications and session replay tools.
If you use WordPress, then you can easily add heatmap tracking and recorded user session replays to your arsenal of key business analysis tools using an easy-to-install and inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software application that works with WordPress and that lets you record your website visitors’ every movement and creates live heatmaps showing where users are clicking and where they are scrolling throughout your website.
HeatMapTracker application enables you to look over the shoulders of everyone who visits your web site.
For more details, visit the software site here: HeatMapTracker
Benefits
The more you know how your visitors engage with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your site visitors from fully benefiting from your site, such as unclear site navigation layouts, or distracting ads. As a website owner, you can encourage your readers to complete certain actions, such as signing up to your newsletter or clicking on certain links or buttons.
Although Google Analytics has its overlay feature that can show you what links on a page are being clicked, a heat map will also reveal any clicks that visitors make on your site, whether these are links or not. This is an important difference because if a heatmap analysis helps you discover that users are clicking on an image that they think is a link, but is actually not a hyperlinked image, you could quickly change this by adding a link to the image, or let your readers know that the image is just a graphic.
In short, heatmaps can be one of the most useful methods to test the design of your site, assess how readable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor visitor behavior on your website:
Record Everything Users Do On Your Website
HeatMap Tracker captures every browsing movement on your site, allowing you to record all page clicks, eye-tracking and scrolls.
Full Control With No Limitations
The software is hosted on your server, giving you unlimited recordings and pageviews.
Unlimited Updates And Enhancements
There is a one-time cost to buy the script, after which you are then entitled to receive free updates and future enhancements.
Some additional software benefits include:
- Improve Site Usability: By seeing how visitors use your website, you can identify issues that prevent visitors from taking desired actions and optimize your site.
- Stop Guessing Visitor Behaviour: The video playbacks of your users’ browsing sessions allow you to understand precisely what is happening on your web site. Heat Maps let you see exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they stay in a specific section, how quickly they navigate down your pages and more! No more guessing or assuming wrongly … just accurate information of what happens when visitors visit your site.
- Increase User Engagement: HeatMap Tracker lets you increase user interaction with your site, which improves your sales and conversion rates. There are a number of ways to achieve this and we’ll discuss a few of these in the “Tips” section further below.
Features
HeatMapTracker offers many features for WordPress users. Here are just a few of these:
- Quick and easy to install and set up. Ready to use in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and see how far down your page your users scroll down to as a benchmark of how long your web copy can keep them interested. The software lets you analyze each and every user session to see how users are interacting with your website or some pages on your website.
- Unlimited visitor recording and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can record user sessions on your site for 1 day, a few weeks, one month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view total visitors, tracked pages and total sessions HeatMap Tracker has recorded for all projects. You can quickly see which pages your users are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving content that users care about. You can also analyze regional demographic data of your visitors and discover where they are coming from.
Additional features:
The table below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are just a few of the testimonials customers have submitted for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your web site to improve your business:
- Learn what works (i.e. where people click) and what doesn’t work (where users are not going to). For example, are users engaging with your videos? Are they clicking on graphic elements believing that they may be links to somewhere else?
- Get useful information on how to optimize your landing pages, sign up forms, subscriptions, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Creating “above the fold” testing to improve your home page’s visitor impact, or optimize the impact of the website’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
- Identify if a page element could be added, modified, or taken out.
- Create “before” and “after” case studies for digital marketing services.
- Analyze whether users tend to click images versus buttons versus text links, and how specific user segments engage within your web site.
- Review potential website security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a highly respected online marketer with a solid reputation for providing robust products and customer support. The member download area includes video tutorials for installing and setting up the software.
Product Cost
HeatMap Tracker comes in 3 different editions:
- Basic License – Use on 1 website. Cost = $197.00 One-time.
- Professional (Multiple) License – Installs on up to 10 domains. Price = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, browser replays, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you want, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web service providers. Price = $497.00 Single Payment.
Note: The cost to purchase the HeatMapTracker software depends on whether there are any promotions or limited-time special offers. Currently, the product is selling for the amounts shown above. This may not be the actual price charged by the software author when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Analytics services such as Google Analytics can provide great information on things such as how many people are finding your website, how they find it and what they do whilst on your website. However, to truly gain a deep understanding into how your web site and its content is helping your visitors to interact with your digital presence, then a heat map analytics service can be extremely practical.
We recommend that you consider purchasing a license of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, engagement and to get more sales of your products or services.
For complete details, check out the software here: HeatMap Tracker – Live Click-Tracking And HeatMap Tracking Plugin
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