Being able to track, monitor and view the behavior of visitors and users on your website is absolutely vital to the success of your business online.
The management saying “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is happening when users arrive on your site, then how can you get better online results?
Website users have been looking for smart tools to track and analyze what is happening since web sites first appeared. From simple counters that track the number of visitors, to powerful statistical tracking tools like Google Analytics which can track and display incredibly rich key data.
Measuring visitor behaviour is vitally important for the success of your digital business, not only because it allows you to understand what visitors are doing so you can better your results, but it’s also been shown that previous visitor behavior is the most reliable predictor of future behaviour. More reliable, in fact, than user demographics.
Although being able to understand key details such as how many web users are coming to your web site, which pages they are coming and leaving from, how long they are staying on your site for, keyword searches, page views, referring web sites, and so on, is highly useful, wouldn’t it also be great to be able to view precisely what visitors are reading, where they are visiting the longest period on, what links they are clicking on, what areas of your page visitors are pausing to read more about, and so on?
Fortunately, heatmap tracking technology makes this easy. Web heatmaps are used to monitor areas of a website page most frequently scanned by visitors. Web heatmaps are also often used alongside other forms of web analytic software and session replay tools.
If you own a WordPress website or blog, then you can easily add heatmap tracking and recorded user session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress (and other web programs) and that lets you visually track your web site visitors’ complete session and generates instant heatmaps showing exactly where users click and where they scroll on your website.
The HeatMapTracker analytics tool also allows you to see your site from your visitor’s perspective.
Learn more about the analytics tool here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your visitors interact with your site, the more you can improve your website’s user experience. Imagine knowing the specific challenges that prevent your site visitors from fully accessing your site, such as unclear site navigation elements, or distracting banner ads. As the site owner, you can help your visitors to perform certain actions, such as joining your newsletter or clicking on specific links.
Although Google Analytics has an overlay feature that can give you an idea of what links on your page are being clicked, a heat map will display any clicks that visitors are making on your site, whether these are actual links or not. This is an important benefit because if a heatmap analysis reveals that visitors are clicking on a graphic element which they suppose to be a link, but happens to not be a link, you can easily fix this by adding a link to the image, or make it clear to your visitors that the image is not linked.
In short, heat maps are one of the best ways to test the design of your site, measure how navigatable your content is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to track visitor behaviour on your web site:
Monitor Everything Visitors Do On Your Site
The software captures every browsing session on your web site, enabling you to see all which page elements are being clicked, eye-tracking and page scrolls.
Full Control Without Restrictions
The script is self-hosted, giving you no-limit session recordings and pageviews.
Unlimited Upgrades & Enhancements
There is a one-off cost to own the script, which then entitles you to receive unlimited application upgrades and future enhancements for free.
Additional software benefits include:
- Improve User Experience: By seeing how visitors navigate your web site, you can spot challenges preventing visitors from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About User Behavior: The screen video playbacks of your users’ browsing sessions let you see precisely what is happening on your web pages. Overlays let you see exactly which elements users click on, which areas they are drawn to most on your website, how long they hover on a specific location, how fast they navigate down your content and more! No more guesses or hoping … just accurate evidence of what takes place when people move around your web site.
- Increase Online Sales: HeatMap Tracker lets you improve visitor interaction with your business, which improves your sales and conversions. There are many ways to do this and we list a number of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker provides many great features for WordPress users. Here are just a few of these:
- Fast and simple to install and set up. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your site visitors look at and see how far down your page your visitors read down to as an indicator of the length of time your content can retain their attention. Heat Map Tracker lets you study every single visitor experience to see how they are interacting with your website or certain pages on the site.
- Unlimited visitor recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can record visitors on your website for a few days, one week, 1 month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and all recorded visitor sessions Heat Map Tracker has recorded for all projects. You can quickly view the top pages your visitors are moving towards and how they interact with each page’s content, allowing you to invest more time on the content that your users care about. You can also review regional demographic data of all visitors and discover which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials and comments that plugin users have submitted for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your business:
- Understand what works (i.e. where people click) and what’s not working (where users aren’t clicking). For example, are visitors watching your videos? Are they clicking on graphic elements thinking that these lead to another section?
- Get insights on ways to refine your landing pages, signup forms, shopping cart, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- conduct “above the fold” experimentation to improve your site’s “first impression”, or maximize the impact of your site’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify whether a section of your content could be included, redesigned, or deleted.
- Create “before” and “after” case studies for web services.
- Compare whether users tend to click images vs buttons versus text links, and how specific user segments interact with your site.
- Investigate potential site security and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a recognized internet marketer with a solid reputation for delivering reliable products and product support. The member download area contains video instructions for installing and configuring the software.
Software Pricing
HeatMapTracker is available in 3 separate versions:
- Basic (Single) License – Single use only. Cost = $197.00 One-off payment.
- Professional License – Allows you to install on up to 10 sites. Cost = $297.00 One-time.
- White-Label Branding) License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser recording, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency license allows you to install the software on unlimited sites, create client accounts, and set up automated PayPal client invoices, making it an ideal solutions for web agencies. Cost = $497.00 One-time.
Please Note: The price of Heat Map Tracker depends on whether there are any promotions or limited-time special offers. The above reflects the pricing at the time this content was published. This may not be the actual price set by the product author when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing here:
Additional Software Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services such as Google Analytics can provide you with good data on things such as how many people are landing on your website, how they are finding it and what they do whilst visiting your site. However, if you want to really gain deeper insights into how your web site and its content is helping your visitors to connect with your digital presence, then a heatmap analytics application can be very practical.
We suggest purchasing a license of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and to increase online sales.
For complete details, check out the software here: Heat Map Tracker – Real-Time Click-Tracking & HeatMap Tracking Plugin
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