The ability to track, monitor and understand the behavior of visitors on your site is absolutely important to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is going on on your site, how would you know what aspects of your website can be improved?
Business owners have looked for ways to track and analyze user behaviour since websites were first created. From basic tracking counters, to very sophisticated statistical tracking tools like Google Analytics and other applications that track and display detailed information.
Knowing user behavior is very important for a successful web site, not only because it allows you to understand what visitors are doing so you can better your results, but research also shows that past user behaviour is the best indicator of future behavior. More reliable, in fact, than demographics.
Although being able to track statistical details such as the number of web users are visiting your website, which pages they are coming and leaving from, how long they are remaining on your site for, keywords searched, average page views, referring sites, etc …, is highly important, wouldn’t it also be excellent to track precisely what visitors are doing, where they are visiting the longest period on, which hyperlinks they are clicking on, which parts of your page visitors are mostly intrigued about, and so on?
Fortunately, heat map technology makes this easy. Web heat maps are used to locate areas of a web site page most frequently scanned by visitors. Web heat maps are also often integrated with other forms of web analytic software and session replay software.
If you use WordPress, then you can easily add heatmap tracking with video session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually records your site users’ movements and creates live heatmaps that show where they are clicking and where they are scrolling on your website.
HeatMapTracker software lets you look over the shoulders of everyone who visits your site.
To learn more about the script go here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your readers are interacting with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your readers from fully benefiting from your website, like confusing navigation layouts, or distracting adverts. As the website owner, you can encourage your readers to perform certain actions, such as join a newsletter or clicking on specific links or buttons.
While Google Analytics has an overlay feature which can show you which links on a web page are being clicked, a heat map will also display any clicks that visitors are making on your page, whether these are links or not. This is important because if a heatmap report helps you discover that visitors are clicking on a graphic element which they think is a link, but turns out not to be a hyperlinked image, you could quickly edit this by linking the image to the page your readers are trying to get to, or make it perfectly clear to your users that the image is not a link.
In short, heat maps can be one of the best methods to test the design of your website, assess how readable your content is and improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to track visitor behaviour on your site:
Observe Everything Users Do On Your Website
HeatMapTracker lets you record every visitor session on your site, allowing you to record all page clicks, eye-tracking and page scrolls.
Complete Control Without Restrictions
The script is hosted on your server, giving you unrestricted visitor recordings and pageviews.
Free Updates & Enhancements
There is a one-time investment to purchase the HeatMapTracker script, which then entitles you to receive free updates and enhancements.
Some additional application benefits include:
- Improve Site Usability: By seeing how visitors experience your web pages, you can discover problems that prevent visitors from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing About Visitor Behaviour: The video playbacks of your visitors’ browsing sessions allow you to understand precisely what happens on your web pages. Heatmaps let you know exactly which elements visitors click on, where they are drawn to most on your website, how long they browse in a specific location, how quickly they navigate down your site and more! No more guessing or making wrong assumptions … just factual metrics of what happens when users land on your web pages.
- Increase Visitor Engagement: HeatMapTracker helps you improve visitor interaction with your site, which increases your online sales and conversions. There are many ways to do this and we go over some of these in the “Tips” section later in this review.
Features
HeatMapTracker offers many great features for site owners. Here are just a few of these:
- Quick and easy to install and implement. Ready to go in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors eyes are drawn to and observe how far down your page your visitors read down to as an indicator of how long your web copy can keep them interested. The software lets you analyze each and every user session to see how users are interacting with your site or specific pages on your site.
- Unlimited session screen captures and visitor session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can capture users on your website for one day, a week, a month, or more!
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and total recorded visitor sessions the heatmap analytics software has recorded for all projects. You can quickly view which pages your users are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving pages that your users are more interested in. You can also view regional demographics of your visitors and discover which part of the world they are coming from.
Additional features:
The chart below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials that customers have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your web site to improve your results:
- Understand what works (i.e. where visitors click) and what’s not working (where users are not going to). For example, are visitors engaging with your videos? Are they clicking on images believing that these may be linking to another section?
- Get practical data on how to improve your landing pages, signup forms, shopping cart, navigation, etc.
- Get practical data on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” tests to improve your website’s visitor impact, or maximize the impact of your website’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether a content section could be inserted, edited, or removed.
- Create “before” and “after” case studies for online marketing services.
- Analyze whether users tend to click images versus buttons versus text links, and how particular user segments engage within your website.
- Diagnose potential website security exploits and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a well-known online marketer with a solid reputation for providing robust product quality and product support. The members area contains video tutorials for installing and configuring the software.
Product Pricing
HeatMap Tracker is available in three different versions:
- Basic (Single) License – Single domain only. Cost = $197.00 Single Payment.
- Professional License – Licensed for up to 10 sites. Price = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heatmaps, browser recording, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency license lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital agencies. Cost = $497.00 Single Payment.
Note: The cost to purchase Heat Map Tracker can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the current pricing at the time this article was published. This may not be the actual price charged by the software developer when you visit the product website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services such as Google Analytics provide useful metrics on things such as the number of people finding your pages, how they are finding it and what they are doing during their visits. However, to really gain deep knowledge into how your website and your content is being used by your visitors to engage with your digital presence, then a heat map analytics application can be extremely practical.
We suggest purchasing a copy of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and to get more sales.
For more information, check out the software here: HeatMapTracker – Real-Time Click-Tracking & HeatMap Tracking Software
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