Being able to track, monitor and view the behavior of visitors and users on your website is very important to your online success.
The business management adage ”you can’t manage what you don’t measure” is as true today as it has ever been. If you don’t know what is happening on your site, then how can you know what areas need improving?
Businesses have been searching for useful ways to track and analyze user behaviour since websites first appeared. From basic counters that track visitor numbers, to powerful and sophisticated analytical software like Google Analytics and other applications that can track detailed key data.
Understanding visitor behavior is vitally important for a successful digital business, not just because it enables you to understand what visitors are doing so you can improve your results, but testing also shows that past user behaviour is the best indicator of future behaviour. It’s a better predictor, in fact, than knowing demographics.
Although being able to view statistical data such as the number of unique web visitors are coming to your website, what pages they are landing on and leaving from, how long they are staying on your site for, keywords searched, unique page views, referring websites, and so on, is vitally important, wouldn’t it be useful to track exactly what visitors are reading, where on your site they are staying the longest for, what hyperlinks they are clicking on, which areas of the content visitors are reading, and more?
Fortunately, heat map technology makes this easy. Web heat maps are used to help locate areas on a web site page that visitors scan most frequently. Web heatmaps are also often used alongside other forms of statistical software and session replay software.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other programs) and that visually records your website users’ movements and generates instant heatmaps that show where they click and where they are scrolling throughout your website.
HeatMapTracker software allows you to spy on every click your users make.
Go here to learn more about this script: Heat Map Tracker
Benefits
The better you know how your visitors engage with your web pages, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your users from fully accessing your site, such as unclear site navigation elements, or distracting adverts. As a site owner, you can guide your visitors to complete certain actions, such as sign up to your newsletter or clicking on certain links or buttons.
While Google Analytics has its overlay feature that can give you an idea of which links on your page are being clicked, a heat map will also reveal any clicks that users make on your page, regardless of whether they are links or not. This is an important benefit because if a heat map report helps you discover that users are clicking on a graphic element which they think is a link, but is actually not a link, you can quickly remedy this by adding a link to the image, or make it perfectly clear to your readers that the image is not a link.
Heat maps, therefore, are one of the most useful methods to test your site design, assess how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track visitor behaviour on your website:
Monitor Everything Visitors Are Doing On Your Website
HeatMapTracker captures every visitor session on your web site, allowing you to capture all clicks, eye-tracking and page scrolls.
Full Control With No Restrictions
The application is self-hosted, giving you unrestricted recordings and playbacks.
Lifetime Updates & Enhancements
There is a one-time investment to own the HeatMapTracker script, which then entitles you to receive unlimited updates and enhancements for life.
Additional software benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your site, you can uncover problems preventing visitors from taking desired actions and correct these.
- No More Guessing Visitor Behavior: The screen video recordings of your visitors’ browser sessions let you know exactly what takes place on your web site. Click overlays let you see exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they hover on a specific section, how quickly they navigate down your site and more! No more guessing or assuming wrongly … just factual intel of what goes on when people land on your web pages.
- Increase User Engagement: HeatMapTracker helps you improve visitor interaction with your business, which increases sales and conversion rates. There are many ways to do this and we’ll go over several of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker provides many unique features for WordPress users. Here are just a few of these:
- Fast and easy to install and implement. Goes to work in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors look at and observe how far down your sales pages your visitors scroll down to as a measure of the length of time your web copy can retain their attention. The software lets you study each and every user action to see how visitors interact with your website or some pages on the web site.
- Unlimited visitor screen captures and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMapTracker you can capture visitor sessions on your site for a few days, a few weeks, a month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and all recorded visitor sessions HeatMap Tracker has recorded for all projects. You can quickly view which pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on pages that visitors are more interested in. You can also view regional demographics of your visitors and discover where they are visiting from.
Additional features:
The table below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials and comments plugin users have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your business:
- Understand what’s working (i.e. where visitors click) and what doesn’t work (where people aren’t going to). For example, are users watching your videos? Are they clicking on graphic elements thinking that these may be links to another destination?
- Get useful information on how to improve your landing pages, sign up forms, subscriptions, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Create “above the fold” tests to improve your website’s “first impression”, or optimize the impact of your home page’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify if any new content needs to be inserted, edited, or removed.
- Produce “before” and “after” comparison reports for web services.
- Test if visitors prefer to click on images versus buttons vs text links, and how specific user segments interact within your site.
- Review suspected site security and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized internet marketer with a solid reputation for providing exceptional products and customer support. The members area includes video tutorials for installing and configuring the software.
Product Pricing
HeatMap Tracker comes in 3 different editions:
- Basic (Single) License – Installs on 1 site. Price = $197.00 One-time.
- Professional License – Licensed for up to 10 domains. Cost = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click-tracking, heat maps, browser replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency edition allows you to install the plugin on as many sites as you need, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing service providers. Price = $497.00 One-time.
Please Note: Price details for the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing shown above was current at the time this article was published. This may not be the actual pricing set by the plugin author when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Analytics services like Google Analytics can provide you with very useful data on things such as the number of people coming to your pages, how they find it and what they do whilst on your website. However, if you want to truly gain deeper insights into how your web site and your content is being used by your visitors to engage with your business online, then a heat map analytics software tool can be a great way to do so.
We suggest purchasing a copy of Heat Map Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to make more web sales.
To learn more, check out the software here: HeatMap Tracker – Real-Time Click-Tracking & Heat Map Tracking Software
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