The ability to track and monitor the behavior of visitors and users on your website or blog is absolutely vital to the success of your business online.
The old adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as ever. If you don’t know what is happening when users arrive on your web pages, how can you know what needs to be improved?
Website users have looked for useful tools to track and analyze what users are up to on their internet sites since web sites were first invented. From basic counters that track the number of visitors, to very powerful statistical tracking software like Google Analytics that record and let you see detailed information.
Tracking user behaviour is vitally important for a successful marketing strategy, not just because it enables you to understand what visitors are doing so you can improve your results, but research also shows that past consumer behavior is the best indicator of future behaviour. Better, in fact, than knowing user demographics.
While the ability to understand key metrics like the number of visitors are checking out your site, what pages they are entering and exiting, how long they are staying on your website for, which keywords people are searching for, unique page views, referring web sites, and so on, is highly essential, wouldn’t it be useful to be able to know precisely what visitors are doing, where they are navigating around in, what links they are clicking on, what areas of your content visitors are most interested in, and so on?
Fortunately, heat map technology makes this easy. Web heat maps have been used to locate areas in a website page most frequently scanned by online visitors. Web heat maps are also often used alongside other forms of statistical software and session replay tools.
If you own a WordPress web site, then you can easily add heat map tracking and video session replays to your arsenal of key web site analysis tools with a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software application that works with WordPress (and other web applications) and that lets you track your site users’ every movement and generates instant heat maps that show where they are clicking and where they scroll on your pages.
HeatMapTracker analytics tool also lets you record every action your users make.
Learn more here: HeatMapTracker
Benefits
The more you know how your readers are engaging with your website, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that are preventing your visitors from fully accessing your site, like unclear site navigation layouts, or disruptive adverts. As the site owner, you can help your site visitors to perform certain actions, such as opting into your newsletter or clicking on certain links or buttons.
Although Google Analytics has its overlay feature which can show you what links on your page are being clicked, a heatmap will also show you any clicks that users make on your site, regardless of whether these are actual links or not. This is important because if a heat map report helps you discover that users are clicking on a graphic element which they imagine to be a link, but turns out not to be a hyperlinked image, you could easily fix this by linking the image to the page your users are trying to get to, or let your users know that the image is not a link.
Heat maps, therefore, can be one of the most useful methods to test the design of your site, see how navigatable your content is and help to improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to monitor user behavior on your website:
Record Everything Users Do On Your Web Pages
The software captures every user browsing movement on your web site, allowing you to record all clicks, eye-tracking and page scrolling.
Complete Control With No Restrictions
The software allows you to self-host the technology, giving you unrestricted session recording and pageviews.
Lifetime Upgrades & Enhancements
There is a one-off cost to own the script, after which you are then entitled to receive lifetime upgrades and future enhancements.
Some additional benefits of the script include:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your web site, you can uncover issues that prevent users from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About User Behaviour: The video playbacks of your visitors’ browser sessions allow you to observe exactly what is happening on your site. Click overlays let you see exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they hover on a specific section, how far they scroll down your site and more! No more guesses or hoping … just factual metrics of what takes place when users explore your web site.
- Increase Visitor Engagement: HeatMapTracker helps you increase user engagement with your site, which improves your sales and conversions. There are many ways to achieve this and we’ll go over a few of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker includes many unique features for WordPress users. Here are just some of these:
- Quick and simple to install and configure. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your site visitors look at and measure how far down your product pages your visitors scroll down to as an indicator of how long your content can engage them for. HeatMapTracker lets you review and analyze each and every visitor experience to see how they are interacting with your website or particular pages on your website.
- Unlimited session screen captures and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can record users on your website for a few days, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to see how many total visitors, tracked pages and total recorded visitor sessions HeatMapTracker has recorded for all projects. You can easily see which pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on pages that your visitors care about. You can also monitor regional demographics of all visitors and learn where they are coming from.
Additional software features:
The chart below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and feedback plugin users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:
- Understand what works (i.e. where visitors click) and what doesn’t work (where users aren’t going to). For example, are visitors watching your videos? Are they clicking on images thinking that they lead to somewhere else?
- Get useful data on how to optimize your landing pages, signup forms, memberships, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Perform “above the fold” experimentation to improve your landing page’s visitor impact, or maximize the impact of the website’s real estate elements on your visitors, such as banners, navigational links, buttons, headlines, etc…
- Identify whether a page element could be added, rearranged, or taken out.
- Produce “before” and “after” comparison reports for digital marketing services.
- Compare if visitors tend to click images vs buttons vs text links, and how specific user segments engage within your web site.
- Analyze confirmed site security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a recognized internet marketer with a solid reputation for providing great product quality and product support. The members area includes video tutorials for installing and configuring the software.
Product License Price
HeatMap Tracker comes in three different editions:
- Basic License – Allows you to use on 1 website. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Allows you to install on up to 10 domains. Price = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the Basic & Professional editions (click tracking, heatmaps, browser recording, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it ideal for web agencies. Price = $497.00 Single Payment.
Note: The cost to purchase the product can vary, depending on whether there are any promotions or limited-time special offers. The price above was current when this content was written. This may or may not be the actual price charged by the product developer when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Analytics services like Google Analytics provide good metrics on things such as the number of people landing on your website, how they find it and what they do during their visits. However, if you want to really gain an understanding into how your site and its content is helping your visitors to connect with your digital presence, then a heat map analytics application can be a great way to do this.
We recommend that you consider getting a copy of HeatMap Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to generate more online sales.
For more details, check out the software here: Heat Map Tracker – Real-Time ClickTracking & HeatMap Tracking Plugin
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