Being able to track, monitor and understand the behavior of visitors and users on your web site is extremely important to your online success.
The adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as always. If you don’t know what is going on on your web pages, then how would you know what areas need improving?
Businesses have been searching for accurate methods to track and analyze user behaviour since websites were first developed. From simple tracking counters, to powerful statistical tracking software like Google Analytics and other applications that can record detailed key data.
Tracking user behavior is very important for a successful business, not only because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that previous user behavior is the most reliable way to predict future behavior. Better, in fact, than knowing demographics.
Although the ability to track key data like how many web visitors are checking out your web site, what pages they are coming and leaving from, how long they are remaining on your site for, what keywords people are searching for, unique page views, referring websites, and so on, is highly important, wouldn’t it be fantastic to know exactly what users are doing, where they are staying the longest period on, which hyperlinks they are clicking on, which areas of the page visitors are reading, and more?
Fortunately, heat map technology makes this easy. Website heat maps have been used to analyze areas on a website page that web visitors scan most frequently. Web heat maps can also be used alongside other forms of web analytics and session replay tools.
If you own a WordPress website or blog, then it’s easy to add heat map tracking with recorded user session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software that works with WordPress and that visually tracks your site visitors’ every movement and creates live heatmaps showing where users click and where they are scrolling on your pages.
The HeatMapTracker software allows you to look over the shoulders of everyone who visits your web site.
For more details, visit the software site here: Heat Map Tracker
Benefits
The more information you have about how your users are engaging with your content, the more you can improve your website’s user experience. Imagine knowing the specific issues that have been preventing your visitors from fully benefiting from your site, like unclear site navigation layouts, or distracting adverts. As the site owner, you can guide your visitors to perform certain actions, such as opting into a newsletter or click on specific links.
While Google Analytics has its overlay feature which can show you what links on your web page are being clicked, a heat map can reveal any clicks that users make on your page, regardless of whether they are actual links or not. This is important because if a heatmap analysis reveals that users are clicking on an image that they suppose to be a link, but turns out not to be a hyperlinked image, you could easily remedy this by adding a link to the image, or make it crystal clear to your users that the image is not a hyperlink.
Heatmaps, therefore, can be one of the best methods to test the design of your site, assess how navigatable your site is and improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor user behavior on your website:
Monitor Everything Visitors Are Doing On Your Web Pages
The application creates a screen video of every visitor session on your website, allowing you to observe all clicks, eye-tracking and page scrolling.
Complete Control Without Restrictions
The software is self-hosted, giving you no-limit visitor recordings and playbacks.
Lifetime Upgrades And Enhancements
There is a one-time investment to buy the application, which then entitles you to receive unlimited updates and all future enhancements for free.
Additional application benefits include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they navigate your web site, you can uncover issues that prevent users from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing Visitor Behavior: The screen video recordings of your users’ sessions reveal precisely what happens on your web pages. Screen overlays let you see exactly which elements visitors click on, where they are drawn to most on your website, how long they browse in a specific spot, how fast they navigate down your pages and more! No more guesses or hoping … just real evidence of what happens when users explore your web pages.
- Increase Visitor Engagement: HeatMapTracker helps you improve visitor interaction with your site, which increases sales and conversions. There are a number of ways to do this and we discuss some of these in the “Tips” section later in this review.
Features
Heat Map Tracker offers many great features for web site owners. Here are just a few of these:
- Fast and easy to install and implement. Ready to go in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors look at and see how far down the page your visitors read down to as a benchmark of the length of time your site or content can retain their attention. The software lets you review and analyze every single user experience to see how they are interacting with your site or some pages on the website.
- Unlimited visitor screen captures and session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can spy on visitors on your website for a day, a few weeks, a month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view total visitors, tracked pages and total sessions Heat Map Tracker has recorded for all projects. You can easily see the top pages your users are moving towards and how they interact with the content on each page, allowing you to spend more time on the content that your visitors care about. You can also view regional demographic data of all visitors and learn which part of the world they are visiting from.
Additional software features:
The chart below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials that plugin users have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your business:
- Learn what’s working (i.e. where users are clicking) and what’s not working (where visitors are not clicking). For example, are people engaging with your videos? Are they clicking on images believing that these are links to another section?
- Get practical data on ways to improve your landing pages, sign up forms, memberships, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Create “above the fold” experimentation to improve your site’s visitor impact, or maximize the impact of the website’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify if a page element should be included, redesigned, or deleted.
- Produce “before” and “after” case studies for digital marketing services.
- Compare if visitors prefer to click images versus buttons vs text links, and how particular user segments engage with your site.
- Troubleshoot confirmed site security exploits or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for providing great products and customer support. The product download area includes video tutorials for installing and setting up the software.
Software Price
HeatMapTracker is available in 3 editions:
- Basic (Single) License – Single domain only. Cost = $197.00 One-time.
- Professional License – Installs on up to ten websites. Price = $297.00 One-time.
- White Label License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heat maps, browser session recording, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency license lets you install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for digital agencies. Cost = $497.00 One-off payment.
Note: Price details for the HeatMapTracker software depends on whether there are any promotions or limited-time special offers. Currently, the software retails for the pricing shown above. This may not be the actual pricing charged by the product seller when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services such as Google Analytics can provide you with useful metrics on things such as the number of people visiting your pages, how they are finding it and what they are doing whilst visiting your site. However, to truly gain deeper insights into how your site and its content is being used by your visitors to interact with your digital presence, then a heat map analytics application can be very practical.
We suggest purchasing a license of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to increase your sales.
For more information, check out the software here: HeatMap Tracker – Real-Time ClickTracking & HeatMap Tracking Software
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