Being able to track and see visitor behavior is very important to the success of your business online.
The old management saying “if you can’t measure it, you can’t manage it” is as important today as it has ever been. If you don’t know what is happening when users arrive on your web site, how will you know what areas need improving?
Businesses have been looking for smart tools to track and analyze what users are doing on their websites since web sites were first introduced. From simple tracking counters, to sophisticated analytical tools like Google Analytics which can deliver granular key measurements.
Knowing user behavior is vitally important for a successful digital business, not just because it enables you to understand what visitors are doing so you can improve your performance, but testing also confirms that previous visitor behaviour is the best way to predict future behavior. It’s an even better predictor, in fact, than visitor demographics.
While being able to view valuable data such as the number of visitors are visiting your site, what pages they are landing on and leaving from, how long they are staying on your site for, keyword searches, unique page views, referring sites, and so on, is extremely important, wouldn’t it be great to be able to view exactly what visitors are reading, where they are visiting the longest period on, which links they are clicking on, which parts of your site visitors are mostly intrigued about, and more?
Fortunately, heatmap technology makes this possible. Web heatmaps are used to pinpoint areas of a web site page most frequently scanned by web visitors. Web heatmaps are also often used alongside other forms of web analytics and session replay software technologies.
If you own a WordPress web site, then it’s easy to add heat map tracking and video session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software program that is compatible with WordPress and that lets you visually track your web site visitors’ every movement and generates instant heatmaps that show where users click and where they are scrolling on your site.
HeatMapTracker software allows you to see your website from your visitor’s unique point of view.
More info: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors interact with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully benefiting from your site, such as unclear site navigation elements, or distracting design elements. As the website owner, you can guide your users to perform certain actions, such as join your newsletter or click on specific links.
Although Google Analytics has an overlay feature which can give you an idea of which links on a web page are being clicked, a heatmap will show you any clicks that users are making on your page, regardless of whether these are actual links or not. This is an important benefit because if a heatmap analysis helps you discover that visitors are clicking on a graphic element which they suppose to be a link, but is actually not a hyperlinked image, you would be able to quickly remedy this by linking the image to the destination URL your users are trying to get to, or make it crystal clear to your visitors that the image is just a visual element.
In short, heat maps are one of the most useful methods to test the design of your site, see how readable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to track visitor behaviour on your web site:
Monitor Everything Users Do On Your Web Pages
The script creates a screen video of every browsing session on your website, enabling you to monitor all links and buttons clicked, eye-tracking and page scrolling.
Complete Control With No Limitations
The application allows you to self-host the technology, giving you no restrictions on user recordings and pageviews.
Free Upgrades And Enhancements
There is a one-off investment to purchase the software, after which you are then entitled to receive unlimited application updates and future enhancements for free.
Additional benefits of the software include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your web site, you can uncover obstacles that prevent visitors from taking desired actions and improve user engagement.
- No More Guessing Visitor Behaviour: The video recordings of your visitors’ browsing sessions allow you to understand precisely what is happening on your web site. Heat Maps let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they browse on a specific section, how quickly they travel down your site and more! No more guessing or hoping … just pure metrics of what takes place when users explore your web pages.
- Increase Website Sales: HeatMapTracker helps you improve user engagement with your site, which improves sales and conversions. There are a number of ways to do this and we discuss several of these in the “Tips” section further below.
Software Features
HeatMap Tracker provides many great features for site owners. Here are just a few of these:
- Quick and easy to install and implement. Be up and running in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your content visitors look at and monitor how far down your product pages your visitors read down to as a benchmark of how long your website and/or sales copy can keep them engaged. The software lets you analyze each and every user experience to see how visitors interact with your website or some pages on your site.
- Unlimited session screen captures and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can spy on users on your website for a few days, a week or two, a month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can quickly see the top pages your readers are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving pages that your readers care about. You can also analyze regional demographic data of all visitors and see where they are visiting from.
Additional features:
The chart below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are just a few of the testimonials that plugin customers have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:
- Learn what’s working (i.e. where people are clicking) and what’s not working (where users are not clicking). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that these may link to somewhere else?
- Get ideas on how to refine your landing pages, sign up forms, memberships, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Conducting “above the fold” experiments to improve your home page’s visitor impact, or optimize the impact of your site’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify if any section of your content should be inserted, changed, or deleted.
- Create “before” and “after” case studies for online marketing services.
- Compare if users prefer to click on images versus buttons vs text links, and how specific user segments interact within your site.
- Troubleshoot potential site security weaknesses and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a highly recognized online marketer with a solid reputation for providing great products and support. The product download area contains video instructions for installing and configuring the software.
Product Price
HeatMap Tracker is available in three editions:
- Basic (Single) License – Single installation only. Cost = $197.00 Single Payment.
- Professional License – Allows you to install on up to 10 sites. Price = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heatmaps, session replays, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency edition allows you to install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web agencies. Cost = $497.00 One-time.
Note: The price of the product depends on whether there are any promotions or limited-time specials being offered. Presently, the plugin is being retailed for the pricing shown above. This may not be the actual pricing charged by the software author when you visit the plugin site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest price here:
Additional Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services such as Google Analytics can provide very useful data on things such as the number of people coming to your site, how they found it and what they are doing whilst visiting your web site. However, if you want to truly gain an understanding into how your web site and your content is being used by your visitors to interact with your business online, then a heatmap analytics software tool can be very practical.
We recommend that you consider buying a copy of HeatMapTracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your user-experience, engagement and for increasing web sales.
To learn more, check out the software here: Heat Map Tracker – Live ClickTracking And Heat Map Tracking Software
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