Being able to track and see the behavior of visitors on your website or blog is extremely important to your online success.
The management adage ”you can’t manage what you don’t measure” is as important in the digital economy as ever. If you don’t know what is going on on your website, how would you improve your online results?
Businesses have looked for ways to track and understand what is happening since websites first appeared. From basic tracking counters, to sophisticated analytical tools like Google Analytics that capture very granular key data.
Learning about user behavior is very important for a successful digital business, not just because it allows you to understand what visitors are doing so you can better your results, but testing also shows that past user behavior is the most reliable way to predict future behaviour. It’s a better predictor, in fact, than knowing demographics.
Although being able to understand key details like the number of unique visitors are coming to your web site, what pages they are landing on and leaving from, how long they are remaining on your site for, what keywords people are searching for, average page views, referring sites, etc …, is extremely essential, wouldn’t it also be useful to be able to track precisely what visitors are doing, where they are visiting the longest for, which hyperlinks they are clicking on, what parts of the content they are mostly interested in, and so on?
Fortunately, heatmap technology makes this easy and possible. Website heat maps are used for displaying areas of a web page most frequently scanned by online visitors. Web heat maps can also be used alongside other forms of web analytics and session replay software technologies.
If you use WordPress, then you can easily add heat map tracking and video session replays to your business tool box with an easy-to-install and quite inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software tool that is compatible with WordPress (and other CMS applications) and that lets you record your website users’ entire session and creates instant heat maps that show where users are clicking and where they are scrolling throughout your website.
HeatMapTracker software also enables you to capture every action your users make.
More info: HeatMapTracker
Benefits Of Using HeatMap Tracker
The more you know how your users engage with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your readers from fully benefiting from your site, like confusing site navigation layouts, or disruptive design elements. As the website owner, you can guide your visitors to complete certain actions, such as sign up to your newsletter or clicking on specific links or buttons.
Although Google Analytics has its overlay feature that can give you an idea of what links on your web page are being clicked, a heatmap can display any clicks that users make on your site, whether they are actual links or not. This is important because if a heat map report helps you discover that readers are clicking on an image which they think is a link, but happens to not be a hyperlinked image, you could quickly change this by linking the image to the page your users are trying to get to, or make it perfectly clear to your users that the image is just a visual element.
In short, heat maps are one of the best ways to test your site design, see how navigatable your site is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to track user behavior on your web site:
Monitor Everything Users Are Doing On Your Web Pages
HeatMapTracker creates a video of every visitor movement on your web site, allowing you to see all which links and buttons are being clicked, eye-tracking and page scrolls.
Complete Control Without Restrictions
The application allows you to self-host the technology, giving you no limits on recordings and playbacks.
Free Upgrades And Enhancements
There is a one-time investment to purchase the script, which then entitles you to receive lifetime updates and enhancements.
Some additional script benefits include the following:
- Improve Your Marketing: By looking over the shoulders of your visitors as they use your site, you can discover issues that prevent visitors from taking desired actions and improve visitor engagement.
- Stop Guessing Visitor Behaviour: The screen video playbacks of your visitors’ sessions show you exactly what happens on your website. Heat Maps let you know exactly which links and buttons visitors click on, which areas they are drawn to most on your website, how long they stay on a particular area, how far they travel down your pages and more! No more guessing or assuming wrongly … just factual metrics of what goes on when users come to your web pages.
- Increase Website Sales: HeatMap Tracker lets you increase visitor engagement with your site, which improves your online sales and conversion rates. There are a number of ways to achieve this and we list a number of these in the “Tips” section further below.
Software Features
HeatMap Tracker offers many unique features for web site owners. Here are just a few of these:
- Quick and easy to install and implement. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors look at and observe how far down your sales or product pages your users scroll as an average of how long your content can engage them for. The software lets you analyze every single visitor experience to help you learn how users interact with your site or certain pages on the web site.
- Unlimited visitor screen captures and playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can measure users on your pages for 1 day, one week, one month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view total visitors, tracked pages and all recorded sessions HeatMap Tracker has recorded for all projects. You can quickly see which pages your visitors are gravitating towards and how they interact with the content on each page, allowing you to spend more time on improving pages that visitors care about. You can also access regional demographic data of all visitors and see which part of the world they are coming from.
Additional features:
The image below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials that customers have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:
- Learn what works (i.e. where people are clicking) and what doesn’t work (where users are not going to). For example, are users engaging with your videos? Are they clicking on graphic elements assuming that they are links to somewhere else?
- Get useful information on ways to optimize your landing pages, signup forms, shopping cart, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get practical data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Create “above the fold” tests to improve your website’s “first impression”, or optimize the impact of the site’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether any content section should be inserted, edited, or taken out.
- Create “before” and “after” case studies for online marketing services.
- Compare if users tend to click on images versus buttons versus text links, and how particular user segments engage with your web site.
- Analyze potential site security exploits or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for providing robust products and customer support. The members area includes video instructions for installing and configuring the software.
Product Pricing
HeatMap Tracker is available in three different versions:
- Basic (Single) License – Single license only. Cost = $197.00 One-off payment.
- Professional License – Use on up to 10 websites. Cost = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the Basic & Professional editions (click tracking, heat maps, browser recording, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition allows you to install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for digital marketing agencies. Cost = $497.00 One-time.
Note: Pricing details of Heat Map Tracker can vary, depending on whether there are any promotions or limited-time special offers. Currently, the product sells for the pricing shown above. This may not be the actual pricing charged by the software author when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing details:
Additional Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services such as Google Analytics can provide useful metrics on things such as how many people are finding your website, how they are finding it and what they do during their visits. However, if you want to really gain an insight into how your web site and your content is helping your visitors to engage with your digital presence, then a heatmap analytics service can be extremely practical.
We recommend that you consider getting a license of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and to make more sales.
For full details, check out the software here: Heat Map Tracker – Real-Time ClickTracking & HeatMap Tracking Software
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