Being able to track the behavior of visitors on your website is absolutely vital to the success of your business online.
The saying ”you can’t manage what you can’t measure” is as important in the digital economy as ever. If you don’t know what is happening on your web site, how would you improve your results online?
People have been looking for ways to track and understand what is happening since websites first appeared. From simple counters that track the number of visitors, to powerful and sophisticated statistical tracking tools like Google Analytics which can capture an exceptional level of metrics.
Understanding visitor behaviour is very important for a successful website, not just because it allows you to understand what visitors are doing so you can better your results, but it’s also been shown that previous visitor behaviour is the most reliable predictor of future behaviour. It’s an even more more reliable predictor in fact, than demographics.
While being able to view valuable information like how many unique visitors are checking out your website, what pages they are entering and exiting, how long they are remaining on your site for, what terms people are searching for, average page views, referring sites, etc …, is vitally essential, wouldn’t it also be excellent to know exactly what users are clicking on, where on your site they are navigating through for the longest periods, what hyperlinks they are clicking on, what parts of the site visitors are mostly intrigued about, and more?
Fortunately, heatmap technology makes this possible. Website heat maps are used to help locate areas on a website page that online visitors scan most frequently. Web heat maps are also often used alongside other forms of web analytics and session replay software.
If you use WordPress, then you can easily add heatmap tracking with session replays to your arsenal of essential online analysis tools using a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software tool that works with WordPress (and other programs) and that visually records your web site visitors’ complete session and generates instant heatmaps that show where users click and where they scroll throughout your site.
HeatMapTracker software also lets you see your site from your visitor’s unique perspective.
Learn more about the script here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your readers engage with your web pages, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your site visitors from fully engaging with your site, such as confusing navigation layouts, or disruptive banner ads. As a site owner, you can guide your readers to perform certain actions, such as signing up to your newsletter or clicking on certain links.
Although Google Analytics has an overlay feature that can give you an idea of which links on your web page are being clicked, a heat map can also show you any clicks that visitors are making on your page, whether they are links or not. This is a significant difference because if a heatmap analysis reveals that readers are clicking on an image that they suppose to be a link, but turns out not to be a hyperlinked image, you would be able to easily change this by adding a link to the image, or let your users know that the image is just a graphic.
Heat maps, therefore, are one of the most useful methods to test the design of your site, measure how navigatable your content is and help to improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to monitor visitor behaviour on your website:
Observe Everything Visitors Are Doing On Your Site
HeatMap Tracker creates a playback video of every user browsing movement on your website, enabling you to view all page clicks, eye-tracking and page scrolls.
Full Control With No Limitations
The software is hosted on your server, giving you unlimited session recording and playbacks.
Lifetime Updates And Enhancements
There is a one-off cost to own the software, after which you are then entitled to receive unlimited upgrades and all future enhancements.
Additional benefits of the HeatMapTracker script include:
- Improve Your Marketing: By seeing how visitors use your site, you can identify problem areas preventing visitors from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing Visitor Behavior: The screen video recordings of your users’ sessions let you observe precisely what is happening on your website. Screen overlays let you see exactly which elements visitors click on, which areas they are drawn to most on your site, how long they browse in a particular section, how far and quickly they navigate down your content and more! No more guesses or hoping … just pure data of what happens when people land on your website.
- Increase Website Sales: Heat Map Tracker lets you improve visitor engagement with your site, which increases online sales and conversion rates. There are many ways to do this and we’ll list some of these in the “Tips” section further below.
Features
HeatMap Tracker includes many great features for WordPress users. Here are just some of these:
- Fast and simple to install and implement. Ready to go in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors spend more time reading and observe how far down your sales pages your visitors scroll down to as an average of how long your web copy can retain their attention. The software lets you review and analyze each and every visitor action to help you understand how they interact with your website or some pages on the website.
- Unlimited session screen captures and session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can capture users on your pages for one day, a week or two, one month, etc.
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view total visitors, tracked pages and all recorded visitor sessions Heat Map Tracker has recorded for each project. You can quickly see which pages your readers are moving towards and how they are interacting with each page’s content, allowing you to invest more time on the content that your readers are more interested in. You can also monitor regional demographic data of all visitors and see which part of the world they are coming from.
Additional features:
The chart below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are just some testimonials plugin customers have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your web site to improve your business:
- Understand what’s working (i.e. where users are clicking) and what’s not working (where people are not going to). For example, are users engaging with your videos? Are they clicking on images assuming that they may link to another location?
- Get ideas on ways to refine your landing pages, signup forms, checkout processes, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Creating “above the fold” testing to improve your home page’s visitor impact, or optimize the impact of your landing page’s real estate elements on your users, such as ad banners, links, buttons, headlines, etc…
- Identify if any content section needs to be inserted, changed, or deleted.
- Create “before” and “after” comparison reports for web-related services.
- Compare if users tend to click on images versus buttons versus text links, and how particular user segments interact with your site.
- Confirm potential site security threats and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a well-known internet marketer with a solid reputation for providing great products and support. The product download area contains video tutorials for installing and setting up the software.
Software Price
Heat Map Tracker comes in three editions:
- Basic (Single) License – Single installation only. Cost = $197.00 One-time.
- Professional (Multiple) License – Allows you to install on up to 10 sites. Cost = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the other editions (click tracking, heat maps, browser session recording, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital marketing agencies. Price = $497.00 One-time.
Note: The cost to purchase Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. Presently, the product is selling for the prices shown above. This may or may not be the actual pricing charged by the software author when you visit the product website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing here:
Additional Software Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services such as Google Analytics can give you some great data on things such as how many people are visiting your website, how they are finding it and what they are doing whilst visiting your site. However, if you want to really gain a deep understanding into how your web site and your content is being used by your visitors to engage with your business online, then a heatmap analytics application can be very useful.
We recommend purchasing a license of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your site’s user-experience, visitor engagement and to make more sales of your products or services.
For more information, visit the software website: HeatMapTracker – Live Click-Tracking And HeatMap Tracker
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