Being able to track, monitor and understand visitor behavior is very important to your online success.
The old management adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as always. If you don’t know what is happening when users arrive on your web pages, how would you improve your results?
Website users have looked for ways to track and analyze what users are up to in their web pages since websites first appeared. From basic counters that track the number of visitors, to sophisticated and powerful statistical tracking software like Google Analytics and other applications that track an exceptional amount of measurements.
Tracking user behaviour is very important for the success of your marketing strategy, not only because it allows you to understand what visitors are doing so you can better your results, but testing also shows that past visitor behaviour is the most reliable way to predict future behaviour. More reliable, in fact, than user demographics.
Although the ability to see statistical data such as how many visitors are arriving on your site, what pages they are landing on and leaving from, how long they are remaining on your site for, keywords searched, average page views, referring web sites, and so on, is highly essential, wouldn’t it also be excellent to be able to track exactly what users are doing, where they are staying the longest period on, what links they are clicking on, what parts of your content they are reading, and more?
Fortunately, heatmap technology makes this possible. Web heatmaps have been used to monitor areas of a website page that online visitors scan most frequently. Web heat maps can also be used alongside other forms of statistical software and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking and session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other programs) and that visually records your web site visitors’ complete journey and creates instant heatmaps that show exactly where users click and where they scroll on your web pages.
The HeatMapTracker analytics tool also lets you spy on every action your users make.
More info: HeatMap Tracker
Benefits
The better you know how your users engage with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully benefiting from your website, such as unclear navigation layouts, or disruptive design elements. As a site owner, you can guide your site visitors to perform certain actions, such as opting into a newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature which can give you an idea of what links on your page are being clicked, a heat map will also show you any clicks that users make on your site, regardless of whether these are actual links or not. This is important because if a heat map analysis helps you discover that visitors are clicking on a graphic element which they think is a link, but turns out not to be a link, you could easily repair this by adding a link to the image, or let your readers know that the image is not linked.
In short, heat maps can be one of the best ways to test your site design, assess how navigatable your site is and improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to monitor user behavior on your site:
Capture Everything Users Do On Your Site
The application records every browsing session on your site, enabling you to capture all clicks, eye-tracking and page scrolling.
Full Control With No Restrictions
The script is hosted on your own server, giving you no-limit recordings and pageviews.
Free Upgrades & Enhancements
There is a one-time investment to own the software, which entitles you to receive unlimited updates and future enhancements.
Some additional script benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your web pages, you can discover problem areas preventing users from progressing to the end of your sales funnel and improve user engagement.
- Stop Guessing Visitor Behaviour: The screen video playbacks of your users’ sessions let you observe precisely what is taking place on your web pages. Heat Maps let you know exactly which elements visitors click on, which areas they are drawn to most on your website, how long they hover on a particular location, how quickly they scroll down your content and more! No more guessing or hoping … just factual information of what goes on when users visit your web site.
- Increase Visitor Engagement: HeatMap Tracker lets you increase visitor engagement with your business, which increases your online sales and conversion rates. There are a number of ways to do this and we’ll list several of these in the “Tips” section later in this review.
Features
Heat Map Tracker provides many features for WordPress users. Here are just a few of these:
- Quick and easy to install and set up. Goes to work in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and call to actions, see which areas of your pages visitors eyes are drawn to and observe how far down your product pages your visitors read down to as an indicator of the length of time your web copy can keep them engaged. HeatMapTracker lets you review and analyze each and every visitor session to help you learn how they interact with your website or some pages on your site.
- Unlimited visitor recording and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can spy on visitors on your web pages for a few days, a couple of weeks, a month, or more!
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see total visitors, tracked pages and total sessions the heatmap analytics software has recorded for each project. You can quickly view the top pages your readers are moving towards and how they interact with the content on each page, allowing you to spend more time on pages that your visitors are more interested in. You can also see regional demographic data of your visitors and discover which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are just a few of the testimonials that plugin customers have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your business:
- Discover what’s working (i.e. where people are clicking) and what doesn’t work (where users aren’t clicking). For example, are people watching your videos? Are they clicking on graphic elements assuming that they link to another destination?
- Get insights on how to optimize your landing pages, sign-up forms, shopping cart, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- conduct “above the fold” tests to improve your website’s “first impression”, or optimize the impact of your landing page’s real estate elements on your users, such as ad banners, links, buttons, headlines, etc…
- Identify if any section of your content could be added, edited, or removed.
- Produce “before” and “after” comparison reports for online marketing services.
- Test if visitors tend to click on images versus buttons vs text links, and how specific user segments interact within your web site.
- Diagnose potential website security issues and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing exceptional products and product support. The members area contains video instructions for installing and configuring the software.
Product Price
HeatMapTracker is available in three editions:
- Basic License – Allows you to use on 1 site. Price = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to ten websites. Cost = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser replays, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency license allows you to install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web marketing service providers. Cost = $497.00 One-off payment.
Please Note: Current pricing for the HeatMap Tracker product depends on whether there are any promotions or limited-time specials being offered. The price above was current at the time this content was written. This may not be the actual pricing charged by the plugin developer when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services such as Google Analytics can provide good information on things such as the number of people landing on your website, how they are finding it and what they do during their visits. However, if you want to truly gain deep knowledge into how your site and your content is being used by your visitors to engage with your business online, then a heat map analytics tool can be a great way to do this.
We recommend buying a copy of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, visitor engagement and for increasing your sales of your products or services.
To learn more, check out the software here: HeatMapTracker – Live Click-Tracking And Heat Map Tracking Plugin
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