Being able to understand visitor behavior is absolutely important to your online success.
The adage “if you can’t measure it, you can’t manage it” is as true today as ever. If you don’t know what is happening when users arrive on your website, how will you know what areas need improving?
Business owners have looked for ways to track and understand user behavior since websites were first invented. From basic tracking counters, to very sophisticated and powerful analytical software like Google Analytics and other applications that record and let you see granular measurements.
Measuring user behaviour is vitally important for the success of your website, not only because it enables you to understand what visitors are doing so you can better your results, but research also shows that previous user behaviour is the best indicator of future behavior. Better, in fact, than consumer demographics.
Although being able to see valuable reports like the number of unique visitors are exploring your web site, which pages they are entering and exiting, how long they are remaining on your website for, keyword searches, page views, referring pages, etc …, is highly important, wouldn’t it be excellent to be able to view precisely what users are doing, where on your site they are staying the longest for, what links they are clicking on, what parts of the content they are browsing, and more?
Fortunately, heat map tracking technology makes this possible. Web heatmaps are used to review areas on a web page that web visitors scan most frequently. Web heatmaps are also often integrated with other forms of web analytics and session replay software technologies.
If you own a WordPress site, then it’s easy to add heat map tracking with recorded session replays to your arsenal of key web site analysis tools with a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress (and other web applications) and that lets you visually record your site visitors’ entire session and generates instant heatmaps that show precisely where users click and where they are scrolling throughout your site content.
HeatMapTracker application allows you to look over the shoulders of every person who comes to your web site.
Learn more here: Heat Map Tracker
Benefits
The better you know how your visitors are interacting with your website, the more you can improve your website’s user experience. Imagine knowing the exact obstacles that have been preventing your visitors from fully accessing your website, like confusing site navigation elements, or disruptive adverts. As the website owner, you can help your site visitors to perform certain actions, such as opting into a newsletter or click on certain links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of which links on a page are being clicked, a heatmap can also reveal any clicks that visitors make on your site, regardless of whether they are actual links or not. This is an important difference because if a heat map analysis helps you discover that readers are clicking on a graphic element that they think is a link, but happens to not be a hyperlinked image, you would be able to quickly fix this by adding a link to the image, or make it crystal clear to your visitors that the image is just a graphic.
In short, heat maps are one of the most useful ways to test the design of your website, assess how readable your content is and help to improve conversions.
Here are just some of the benefits of using HeatMapTracker to monitor visitor behaviour on your site:
Monitor Everything Visitors Do On Your Web Site
HeatMapTracker records every browsing movement on your website, allowing you to monitor all which links and buttons are being clicked, eye-tracking and scrolls.
Full Control With No Limitations
The software allows you to self-host the technology, giving you no restrictions on recordings and playbacks.
Free Upgrades And Enhancements
There is a one-off cost to own the script, after which you are then entitled to receive unlimited updates and future enhancements.
Additional benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your web pages, you can spot challenges preventing users from taking desired actions and improve your sales process.
- No More Guessing User Behavior: The video playbacks of your visitors’ sessions allow you to observe precisely what takes place on your website. Heat Maps let you know exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they browse on a specific area, how fast they travel down your site and more! No more guessing or hoping … just factual data of what goes on when people explore your web pages.
- Increase Visitor Engagement: Heat Map Tracker helps you increase visitor engagement with your business, which improves your online sales and conversion rates. There are a number of ways to do this and we’ll list several of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker includes many unique features for WordPress users. Here are just some of these:
- Quick and simple to install and set up. Ready to go in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your site visitors eyes are drawn to and see how far down your product pages your visitors read down to as an average of how long your sales message can retain their attention. Heat Map Tracker lets you review and analyze each and every user session to help you understand how visitors interact with your website or particular pages on your site.
- Unlimited visitor recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can record user sessions on your website for a few days, a week or two, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and total sessions HeatMap Tracker has recorded for each project. You can easily view the top pages your readers are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving pages that your users are more interested in. You can also review regional demographic data of all visitors and learn which part of the world they are coming from.
Additional software features:
The image below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials that customers have submitted for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:
- Discover what’s working (i.e. where visitors click) and what doesn’t work (where people are not clicking). For example, are people watching your videos? Are they clicking on graphic elements thinking that they may link to somewhere else?
- Get practical data on ways to optimize your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Performing “above the fold” tests to improve your site’s “first impression”, or maximize the impact of the landing page’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
- Identify if any new content needs to be added, reworked, or deleted.
- Create “before” and “after” case studies for digital services.
- Test whether visitors tend to click on images vs buttons versus text links, and how particular user segments engage within your site.
- Troubleshoot potential site security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for providing robust products and product support. The product download area includes video instructions for installing and setting up the software.
Software Price
HeatMap Tracker comes in 3 editions:
- Basic (Single) License – Single installation only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to 10 domains. Price = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the other editions (click tracking, heat maps, browser replays, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license lets you install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for web agencies. Cost = $497.00 One-off payment.
Note: Pricing for Heat Map Tracker depends on whether there are any promotions or limited-time special offers. Presently, the product sells for the amounts shown above. This may or may not be the actual price set by the plugin author when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest price here:
Additional Software Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services such as Google Analytics can provide good information on things such as how many people are arriving on your site, how they are finding it and what they do during their visits. However, to truly gain deep knowledge into how your web site and its content is being used by your visitors to interact with your digital presence, then a heat map analytics software application can be very practical.
We recommend that you consider getting a copy of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your user-experience, visitor engagement and to make more online sales.
For more information, visit the software website here: Heat Map Tracker – Live Click-Tracking & Heat Map Tracking Software
***