Being able to track, monitor and understand visitor behavior is most important to the success of your business online.
The saying ”you can’t manage what you can’t measure” is as true today as it has ever been. If you don’t know what is happening when visitors arrive on your web site, how can you know what needs to be improved?
Businesses have been searching for useful ways to track and analyze visitor behavior since websites were first developed. From basic tracking counters, to very powerful and sophisticated analytical software like Google Analytics and other applications that track incredibly granular information.
Learning about visitor behavior is important for a successful online business strategy, not only because it enables you to understand what visitors are doing so you can improve your results, but it’s also been proven over and over that previous user behavior is the best predictor of future behaviour. It’s a more reliable predictor in fact, than demographics.
Although the ability to analyze statistical information like how many web users are landing on your website, what pages they are coming and leaving from, how long they are staying on your website for, keywords searched, page views, referring sites, etc …, is vitally important, wouldn’t it be useful to track precisely what visitors are clicking on, where on your site they are navigating through for the longest periods, which hyperlinks they are clicking on, which parts of your page visitors are mostly intrigued about, and more?
Fortunately, heatmap technology makes this easy and possible. Website heatmaps have been used to monitor areas of a web site page most frequently scanned by visitors. Web heatmaps can also be integrated with other forms of web analytics and session replay tools.
If you own a WordPress website, then it’s easy to add heat map tracking with session replays to your collection of key online analysis tools with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software tool that works with WordPress (and other CMS applications) and that visually records your site visitors’ entire session and generates instant heat maps showing exactly where users are clicking and where they scroll on your web pages.
HeatMapTracker analytics tool allows you to see your website from your visitor’s perspective.
To learn more about the software go here: HeatMap Tracker
Benefits
The better you know how your visitors are interacting with your website, the more you can improve your website’s user experience. Imagine knowing the exact obstacles that have been preventing your site visitors from fully benefiting from your site, like confusing navigation elements, or disruptive banner ads. As the website owner, you can help your visitors to perform certain actions, such as signing up to a newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of which links on a web page are being clicked, a heat map can display any clicks that users make on your site, whether these are actual links or not. This is important because if a heatmap analysis reveals that visitors are clicking on an image which they suppose to be a link, but is actually not a link, you can easily change this by adding a link to the image, or make it clear to your users that the image is just a graphic.
Heatmaps, therefore, are one of the most useful methods to test the design of your website, see how navigatable your content is and improve conversions.
Here are just some of the many benefits of using HeatMapTracker to track visitor behavior on your site:
Monitor Everything Visitors Are Doing On Your Site
The script records every visitor session on your website, allowing you to monitor all which buttons and links are being clicked, eye-tracking and page scrolling movement.
Complete Control Without Restrictions
The script allows you to self-host the technology, giving you no restrictions on recordings and playbacks.
Free Upgrades And Enhancements
There is a one-time investment to buy the script, after which you are then entitled to receive free updates and enhancements.
Additional script benefits include:
- Improve User Experience: By seeing how visitors navigate your site, you can discover difficulties that prevent users from progressing to the end of your sales funnel and correct these.
- Stop Guessing Visitor Behaviour: The video recordings of your visitors’ browsing sessions show you exactly what is happening on your website. Heatmaps let you see exactly which elements users click on, which areas they are drawn to most on your site, how long they stay on a specific area, how quickly they scroll down your content and more! No more guesses or making wrong assumptions … just factual intel of what goes on when people visit your site.
- Increase Visitor Engagement: HeatMapTracker lets you increase user engagement with your business, which improves your sales and conversion rates. There are a number of ways to do this and we present some of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker includes many features for WordPress users. Here are just a few of these:
- Quick and simple to install and set up. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your pages visitors spend more time on and observe how far down your sales or product pages your visitors read down to as an indicator of how long your sales message can engage them for. Heat Map Tracker lets you analyze every single user experience to see how visitors are interacting with your site or particular pages on the website.
- Unlimited visitor screen captures and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can capture users on your pages for 1 day, one week, one month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view total visitors, tracked pages and total recorded user sessions HeatMap Tracker has recorded for all projects. You can quickly see the top pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to invest more time on improving pages that your visitors are more interested in. You can also analyze regional location data of all visitors and learn which part of the world they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are just a few of the testimonials and comments that plugin customers have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your business:
- Understand what works (i.e. where users are clicking) and what’s not working (where visitors are not clicking). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that these are links to somewhere else?
- Get actionable data on how to refine your landing pages, sign up forms, subscriptions, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Create “above the fold” experiments to improve your home page’s “first impression”, or maximize the impact of the landing page’s real estate elements on your visitors, such as banners, navigational links, buttons, headlines, etc…
- Identify whether a page element needs to be inserted, modified, or taken out.
- Create “before” and “after” comparison reports for web services.
- Compare whether users tend to click on images vs buttons versus text links, and how specific user segments engage within your website.
- Analyze suspected website security threats or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a highly respected online marketer with a solid reputation for delivering reliable product quality and customer support. The member download area includes video instructions for installing and configuring the software.
Software Pricing
Heat Map Tracker is available in three editions:
- Basic License – Allows you to install on one site. Price = $197.00 One-time.
- Professional License – Use on up to 10 domains. Price = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heat maps, browser replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency license lets you install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital agencies. Cost = $497.00 One-time.
Please Note: Pricing details of the HeatMapTracker software can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the software retails for the prices shown above. This may not be the actual price set by the plugin seller when you visit the site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing:
Additional Software Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Analytics services such as Google Analytics can give you some important data on things such as the number of people arriving on your pages, how they find it and what they are doing during their visits. However, to truly gain an understanding into how your website and your content is helping your visitors to engage with your business online, then a heat map analytics tool can be extremely practical.
We suggest getting a copy of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, engagement and to get more sales.
For full details, visit the software website here: Heat Map Tracker – Live ClickTracking & HeatMap Tracking Software
***