Being able to understand visitor behavior is absolutely vital to your online success.
The old saying ”you can’t manage what you can’t measure” is as true in the digital economy as always. If you don’t know what is going on on your web site, then how will you know what areas need improving?
Business owners have been searching for ways to track and analyze what is happening since websites were first developed. From basic counters that track how many people have viewed your site, to very powerful and sophisticated analytical software like Google Analytics and other applications that can record and display incredibly detailed metrics.
Tracking visitor behavior is very important for a successful digital business, not only because it enables you to understand what visitors are doing so you can better your results, but it’s also been shown over and over that past user behavior is the most reliable way to predict future behaviour. It’s a more reliable predictor in fact, than user demographics.
While being able to understand valuable reports like how many web visitors are visiting your website, what pages they are coming and leaving from, how long they are remaining on your site for, what terms people are searching for, unique page views, referring web sites, and so on, is highly important, wouldn’t it also be useful to be able to know exactly what visitors are reading, where they are navigating around in, which links they are clicking on, what areas of your content visitors are browsing, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Web heatmaps can be used for displaying areas on a website page most frequently scanned by web visitors. Web heat maps are also often used alongside other forms of web analytic software and session replay tools.
If you own a WordPress-powered web site, then you can easily add heatmap tracking with session replays to your arsenal of key business analysis tools with an easy-to-install and very inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress and that visually records your website users’ every movement and generates live heatmaps showing where users click and where they are scrolling throughout your pages.
HeatMapTracker application also allows you to look over the shoulders of everyone who visits your web site.
To learn more about the software go here: HeatMapTracker
Benefits
The more accurate data you have about how your visitors are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your prospects from fully accessing your website, such as unclear navigation elements, or distracting adverts. As a site owner, you can help your site visitors to complete certain actions, such as opt into a newsletter or click on specific links.
While Google Analytics has its overlay feature that can show you which links on a page visitors are clicking, a heatmap will show you any clicks that visitors are making on your site, whether they are links or not. This is an important difference because if a heat map report helps you discover that users are clicking on a graphic element which they suppose to be a link, but turns out not to be a link, you could quickly fix this by linking the image to the destination URL your users are trying to get to, or let your visitors know that the image is not a hyperlink.
In short, heatmaps are one of the best ways to test the design of your site, see how navigatable your content is and improve conversions.
Here are just some of the many benefits of using HeatMapTracker to track user behaviour on your web site:
See Everything Visitors Do On Your Web Site
Heat Map Tracker records every visitor movement on your web site, allowing you to record all which buttons and links are being clicked, eye-tracking and page scrolls.
Full Control Without Limitations
The script allows you to self-host the technology, giving you unlimited session recordings and playbacks.
Unlimited Updates & Enhancements
There is a one-off cost to own the script, after which you are then entitled to receive unlimited upgrades and all future enhancements.
Additional script benefits include the following:
- Improve Your Marketing: By looking over the shoulders of your visitors as they navigate your web site, you can identify problems that prevent visitors from taking desired actions and reach your site benchmarks.
- Stop Guessing User Behavior: The video playbacks of your users’ browser sessions let you understand precisely what takes place on your web site. Heatmaps let you know exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they hover in a specific spot, how fast they travel down your content and more! No more guesses or making wrong assumptions … just factual information of what goes on when visitors explore your web site.
- Increase Visitor Engagement: Heat Map Tracker helps you improve visitor engagement with your site, which increases your sales and conversion rates. There are many ways to achieve this and we’ll go over a few of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker offers many features for web site owners. Here are just a few of these:
- Quick and simple to install and implement. Ready to go in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time reading and monitor how far down your sales or product pages your visitors read down to as an indicator of how long your site can retain their attention. Heat Map Tracker lets you review and analyze every single user session to help you understand how visitors are interacting with your site or particular pages on the site.
- Unlimited visitor recording and browser session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can capture user sessions on your pages for 1 day, a week, a month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view total visitors, tracked pages and total sessions Heat Map Tracker has recorded for all projects. You can easily see the top pages your readers are moving towards and how they interact with the content on each page, allowing you to spend more time on the content that your readers care about. You can also access regional demographic data of your visitors and discover which part of the world they are coming from.
Additional software features:
The table below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and comments customers have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your results:
- Learn what works (i.e. where users click) and what doesn’t work (where people aren’t going to). For example, are users engaging with your videos? Are they clicking on graphic elements believing that these may be links to another location?
- Get practical data on ways to optimize your landing pages, sign up forms, subscriptions, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get actionable data prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Create “above the fold” tests to improve your site’s “first impression”, or optimize the impact of the home page’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify if a page element could be added, rearranged, or taken out.
- Create “before” and “after” comparison reports for web-related services.
- Analyze if visitors prefer to click on images versus buttons versus text links, and how specific user segments interact within your web site.
- Diagnose suspected site security and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a well-known online marketer with a solid reputation for delivering robust product quality and customer support. The members area contains video tutorials for installing and setting up the software.
Product Price
HeatMap Tracker comes in 3 versions:
- Basic (Single) License – Single use only. Price = $197.00 One-off payment.
- Professional License – Allows you to use on up to ten domains. Cost = $297.00 One-off payment.
- Agency License – In addition to all of the features available in the other editions (click-tracking, heat maps, session recording, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency edition allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web agencies. Cost = $497.00 Single Payment.
Please Note: The cost to purchase this product depends on whether there are any promotions or limited-time specials being offered. The above reflects the price when this review was published. This may not be the actual price set by the plugin seller when you visit the website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services such as Google Analytics can give you some very useful information on things such as how many people are arriving on your site, how they are finding it and what they are doing whilst on your web pages. However, if you want to really gain a real-time understanding into how your website and its content is being used by your visitors to interact with your digital presence, then a heatmap analytics application can be extremely practical.
We recommend that you consider getting a copy of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to make more sales of your products or services.
For more information, check out the software here: HeatMapTracker – Real-Time ClickTracking & Heat Map Tracking Software
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