The ability to track, monitor and understand visitor behavior is absolutely important to your online success.
The adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as always. If you don’t know what is happening when visitors arrive on your web site, then how will you get better results?
People have been looking for accurate methods to track and understand visitor behavior since websites were first created. From basic tracking counters, to powerful analytical tools like Google Analytics that can track and display incredible data.
Knowing user behaviour is vitally important for a successful online business marketing strategy, not just because it enables you to understand what visitors are doing so you can better your results, but testing also confirms that past user behaviour is the best way to predict future behavior. More reliable, in fact, than demographics.
Although being able to understand valuable reports such as how many web users are arriving on your website, which pages they are entering and exiting, how long they are staying on your website for, keywords searched, unique page views, referring pages, and so on, is vitally important, wouldn’t it also be fantastic to be able to view exactly what visitors are reading, where they are staying the longest time on, what links they are clicking on, what areas of the content visitors are mostly interested in, and so on?
Fortunately, heatmap technology makes this possible. Website heatmaps have been used to help pinpoint areas on a web page most frequently scanned by visitors. Web heatmaps are also often used alongside other forms of statistical software and session replay software.
If you own a WordPress web site, then you can easily add heat map tracking and session replays to your arsenal of essential website analysis tools with an easy-to-install and very inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software application that works with WordPress and that lets you track your website visitors’ entire journey and creates instant heatmaps showing precisely where users are clicking and where they scroll on your web pages.
The HeatMapTracker software also allows you to capture every action your visitors make.
Go here to learn more: HeatMapTracker
Benefits
The more you know how your readers are interacting with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully engaging with your site, like confusing navigation elements, or disruptive ads. As the website owner, you can encourage your visitors to perform certain actions, such as opting into a newsletter or clicking on certain links.
Although Google Analytics has its overlay feature that can show you what links on your web page visitors are clicking, a heatmap will reveal any clicks that visitors are making on your page, whether these are links or not. This is a significant benefit because if a heatmap analysis reveals that users are clicking on a graphic element which they suppose to be a link, but turns out not to be a hyperlinked image, you can quickly repair this by adding a link to the image, or make it clear to your readers that the image is not a link.
Heat maps, therefore, can be one of the most useful ways to test the design of your site, measure how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor visitor behaviour on your web site:
Observe Everything Visitors Do On Your Web Pages
HeatMapTracker lets you record every browsing movement on your site, enabling you to see all clicks, eye-tracking and scrolls.
Complete Control With No Restrictions
The application is self-hosted, giving you unrestricted user recordings and playbacks.
Lifetime Updates & Enhancements
There is a one-time cost to own the software, which entitles you to receive unlimited upgrades and all future enhancements for life.
Additional benefits include:
- Improve User Experience: By seeing how visitors navigate your web pages, you can discover challenges that prevent visitors from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing User Behavior: The screen video recordings of your visitors’ browser sessions let you see precisely what takes place on your site. Overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they browse on a particular location, how far they scroll down your site and more! No more guesses or hoping … just pure metrics of what takes place when users come to your web pages.
- Increase User Engagement: Heat Map Tracker lets you improve visitor engagement with your business, which improves your sales and conversions. There are many ways to do this and we go over some of these in the “Tips” section later in this review.
Software Features
HeatMapTracker provides many great features for website owners. Here are just some of these:
- Quick and simple to install and implement. Ready to use in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your content visitors spend more time on and monitor how far down your sales or product pages your users scroll down to as a benchmark of how long your site or content can retain their attention. The software lets you study each and every user session to help you see how visitors are interacting with your website or specific pages on your website.
- Unlimited visitor recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can measure visitor sessions on your pages for a day, a few weeks, a month, or even more!
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view how many total visitors, tracked pages and total recorded sessions the heatmap analytics software has recorded for all projects. You can easily see the top pages your readers are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving content that your users care about. You can also review regional demographic data of your visitors and see which part of the world they are coming from.
Additional software features:
The image below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials customers have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Understand what’s working (i.e. where users click) and what doesn’t work (where people are not clicking). For example, are people engaging with your videos? Are they clicking on images thinking that they may link to somewhere else?
- Get practical information on how to refine your landing pages, signup forms, subscriptions, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Perform “above the fold” testing to improve your website’s “first impression”, or maximize the impact of the site’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify if any section of your content should be added, reworked, or deleted.
- Produce “before” and “after” comparison reports for online marketing services.
- Compare if visitors tend to click on images versus buttons vs text links, and how specific user segments engage with your web site.
- Troubleshoot confirmed website security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering robust products and product support. The member download area contains video instructions for installing and setting up the software.
Software Pricing
HeatMap Tracker is available in three editions:
- Basic License – Use on 1 site. Cost = $197.00 One-off payment.
- Professional License – Installs on up to ten domains. Price = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, session recording, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency license lets you install the software on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it an ideal solutions for web agencies. Price = $497.00 Single Payment.
Note: The price of HeatMapTracker can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the price at the time this content was published. This may not be the actual price charged by the software seller when you visit the website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services such as Google Analytics can provide great data on things such as how many people are arriving on your website, how they are finding it and what they do whilst visiting your website. However, to truly gain deeper insights into how your site and its content is helping your visitors to connect with your business online, then a heatmap analytics application can be very useful.
We recommend that you consider buying a license of HeatMapTracker if you need live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and for generating more sales of your products or services.
For more details, check out the software here: Heat Map Tracker – Real-Time ClickTracking & Heat Map Tracking Plugin
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