The ability to track and monitor visitor behavior is most important to your online success.
The old management saying “if you can’t measure it, you can’t manage it” is as true in the digital age as ever. If you don’t know what is happening on your website, then how would you know what elements of your web site need to be improved?
Website users have looked for smart tools to track and understand user behavior since websites first appeared. From basic counters that track visitors, to powerful analytical software like Google Analytics that can capture incredible data.
Learning about user behavior is important for the success of your online business marketing strategy, not only because it enables you to understand what visitors are doing so you can better your performance, but research also shows that previous user behaviour is the best predictor of future behavior. More reliable, in fact, than knowing user demographics.
Although the ability to see key metrics like the number of web users are exploring your web site, what pages they are coming and leaving from, how long they are remaining on your site for, keyword searches, page views, referring web sites, and so on, is highly useful, wouldn’t it also be fantastic to be able to know precisely what visitors are clicking on, where on your pages they are visiting the longest period on, which links they are clicking on, what areas of your page they are mostly intrigued about, and more?
Fortunately, heat map tracking technology makes this easy. Web heatmaps are used to help locate areas in a website page most frequently scanned by visitors. Web heat maps are also often integrated with other forms of statistical software and session replay software.
If you own a WordPress-powered site, then it’s easy to add heatmap tracking with video session replays to your arsenal of essential online analysis tools with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software tool that works with WordPress (and other web programs) and that visually tracks your site visitors’ complete journey and creates live heat maps showing where they click and where they scroll throughout your web site.
The HeatMapTracker analytics tool allows you to look over the shoulders of everyone who visits your web site.
For more details go here: HeatMapTracker
Benefits
The better you know how your readers engage with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your users from fully benefiting from your site, such as unclear navigation elements, or distracting ads. As the website owner, you can encourage your site visitors to complete certain actions, such as join a newsletter or click on specific links.
While Google Analytics has its overlay feature which can give you an idea of what links on your web page visitors are clicking, a heatmap can show you any clicks that users are making on your page, regardless of whether these are actual links or not. This is a significant benefit because if a heat map analysis reveals that visitors are clicking on an image which they imagine to be a link, but happens to not be a hyperlinked image, you can easily fix this by linking the image to the destination your readers are trying to get to, or make it clear to your visitors that the image is not a link.
Heatmaps, therefore, are one of the best methods to test the design of your website, measure how readable your site is and help to improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to track user behavior on your website:
Observe Everything Users Are Doing On Your Web Pages
The application captures every browsing session on your website, allowing you to record all page clicks, eye-tracking and page scrolls.
Complete Control With No Restrictions
The script is hosted on your server, giving you unlimited recordings and pageviews.
Free Updates & Enhancements
There is a one-time investment to buy the software, which then entitles you to receive free upgrades and future enhancements.
Additional script benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they use your website, you can spot problems preventing users from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing User Behavior: The video playbacks of your users’ browsing sessions reveal exactly what happens on your website. Screen overlays let you know exactly which buttons and links users click on, where they are drawn to most on your website, how long they choose to stay on a particular section, how far they navigate down your pages and more! No more guesses or assuming wrongly … just pure evidence of what takes place when users explore your web pages.
- Increase Visitor Engagement: HeatMapTracker lets you improve visitor interaction with your site, which increases your online sales and conversions. There are many ways to achieve this and we’ll list a few of these in the “Tips” section further below.
Features
HeatMap Tracker offers many features for WordPress users. Here are just a few of these:
- Quick and easy to install and configure. Ready to use in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors eyes are drawn to and observe how far down your sales pages your users scroll down to as an indicator of the length of time your site or content can keep them interested. HeatMapTracker lets you review and analyze every single visitor action to see how users are interacting with your website or certain pages on your web site.
- Unlimited session recording and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can record users on your web pages for one day, a week or two, a month, or even more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and total recorded visitor sessions Heat Map Tracker has recorded for each project. You can easily view the top pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to invest more time on improving pages that visitors are more interested in. You can also view regional demographics of your visitors and see where they are visiting from.
Additional software features:
The image below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials and comments customers have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your business:
- Learn what works (i.e. where users are clicking) and what doesn’t work (where users aren’t going to). For example, are visitors engaging with your videos? Are they clicking on images assuming that these are links to another area of your site?
- Get ideas on ways to improve your landing pages, signup forms, sales funnel, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” experimentation to improve your home page’s “first impression”, or maximize the impact of the home page’s real estate elements on your users, such as ad banners, links, buttons, headlines, etc…
- Identify whether any section of your content should be included, changed, or removed.
- Create “before” and “after” case studies for digital marketing services.
- Test whether users tend to click on images versus buttons versus text links, and how specific user segments interact within your web site.
- Analyze potential website security and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for delivering robust product quality and customer support. The member download area includes video instructions for installing and configuring the software.
Software Pricing
HeatMapTracker comes in three editions:
- Basic License – Single domain only. Cost = $197.00 One-time.
- Professional License – Licensed for up to 10 websites. Price = $297.00 One-time.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, browser session replays, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for digital service providers. Price = $497.00 Single Payment.
Note: Current pricing for the HeatMapTracker software can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the plugin is selling for the pricing shown above. This may or may not be the actual pricing set by the product author when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current price here:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services like Google Analytics can provide good data on things such as the number of people finding your website, how they found it and what they are doing whilst on your web site. However, to really gain deeper insights into how your website and your content is helping your visitors to interact with your digital presence, then a heat map analytics service can be a very practical way to do this.
We recommend getting a license of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to make more sales.
For full details, check out the software here: HeatMapTracker – Real-Time Click-Tracking And Heat Map Tracker
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