Being able to track and monitor visitor behavior is most important to the success of your digital business.
The management saying “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is going on on your site, how would you improve your online results?
Businesses have looked for ways to track and understand what is happening since websites were first developed. From basic tracking counters, to sophisticated analytical software like Google Analytics that record incredibly granular metrics.
Understanding user behaviour is vitally important for the success of your marketing strategy, not only because it allows you to understand what visitors are doing so you can improve your performance, but it’s also been shown over and over that previous visitor behaviour is the best way to predict future behaviour. It’s an even better predictor, in fact, than demographics.
Although the ability to view key metrics like how many web users are coming to your site, which pages they are coming and leaving from, how long they are staying on your website for, keywords searched, average page views, referring pages, and so on, is highly useful, wouldn’t it be useful to track precisely what users are reading, where they are visiting the longest time on, which hyperlinks they are clicking on, what parts of your page visitors are mostly intrigued about, and more?
Fortunately, heat map tracking technology makes this possible. Website heat maps have been used to monitor areas on a website page that web visitors scan most frequently. Web heat maps are also often used alongside other forms of statistical software and session replay tools.
If you use WordPress, then you can easily add heatmap tracking with video session replays to your arsenal of essential website analysis tools using an easy-to-install and very inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress and that lets you visually record your site visitors’ every movement and generates instant heat maps that show where users click and where they scroll throughout your site.
The HeatMapTracker application also allows you to see your site from your visitor’s perspective.
Go here to learn more: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors are engaging with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your site visitors from fully engaging with your site, such as confusing site navigation elements, or disruptive ads. As the website owner, you can help your visitors to perform certain actions, such as signing up to your newsletter or clicking on specific links.
Although Google Analytics has its overlay feature that can give you an idea of what links on your web page visitors are clicking, a heat map will also display any clicks that visitors make on your site, whether they are links or not. This is a significant benefit because if a heat map report helps you discover that readers are clicking on a graphic element that they suppose to be a link, but turns out not to be a link, you could easily repair this by linking the image to the page your visitors are trying to get to, or let your readers know that the image is not a link.
Heat maps, therefore, are one of the most useful ways to test your site design, measure how navigatable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track user behavior on your site:
Monitor Everything Visitors Are Doing On Your Web Pages
HeatMapTracker captures every browsing movement on your site, enabling you to monitor all clicks, eye-tracking and page scrolls.
Complete Control With No Restrictions
The script allows you to self-host the technology, giving you no limits on user recordings and playbacks.
Lifetime Updates And Enhancements
There is a one-off cost to own the application, which entitles you to receive lifetime upgrades and future enhancements.
Additional script benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your web site, you can discover problem areas preventing users from taking desired actions and improve visitor engagement.
- Stop Guessing About User Behaviour: The screen video recordings of your visitors’ browsing sessions allow you to see exactly what is taking place on your web site. Overlays let you know exactly which elements visitors click on, where they are drawn to most on your site, how long they choose to stay in a particular area, how far and quickly they scroll down your site and more! No more guesses or making wrong assumptions … just accurate information of what goes on when people come to your site.
- Increase Website Sales: Heat Map Tracker lets you increase visitor interaction with your site, which improves online sales and conversions. There are a number of ways to do this and we’ll go over a few of these in the “Tips” section later in this review.
Features
HeatMap Tracker includes many great features for website owners. Here are just some of these:
- Quick and simple to install and implement. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your content visitors look at and measure how far down your product pages your users read down to as an indicator of how long your sales message can keep them interested. Heat Map Tracker lets you study each and every visitor experience to see how visitors are interacting with your website or certain pages on the site.
- Unlimited visitor recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can capture user sessions on your web pages for a few days, a couple of weeks, 1 month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all sessions the heatmap analytics software has recorded for all projects. You can quickly see which pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on pages that your visitors are more interested in. You can also view regional location data of your visitors and learn which part of the world they are coming from.
Additional features:
The image below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials customers have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your business:
- Understand what works (i.e. where visitors click) and what’s not working (where people aren’t going to). For example, are users watching your videos? Are they clicking on images assuming that these are links to another area of your site?
- Get actionable information on how to optimize your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Performing “above the fold” experimentation to improve your website’s “first impression”, or optimize the impact of your website’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify whether an element on the page needs to be included, reworked, or removed.
- Produce “before” and “after” case studies for online marketing services.
- Test if users tend to click on images versus buttons vs text links, and how specific user segments interact with your web site.
- Investigate potential site security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a well-known internet marketer with a solid reputation for delivering exceptional product quality and customer support. The member download area contains video instructions for installing and setting up the software.
Product Pricing
Heat Map Tracker is available in three different versions:
- Basic (Single) License – Single license only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Use on up to ten sites. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heatmaps, browser replays, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing agencies. Cost = $497.00 One-off payment.
Please Note: The cost of purchasing the product depends on whether there are any promotions or limited-time specials being offered. Currently, the plugin retails for the amounts shown above. This may not be the actual price set by the software seller when you visit the product site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services like Google Analytics can provide you with important metrics on things such as how many people are coming to your website, how they found it and what they are doing during their visits. However, if you want to truly gain an understanding into how your website and its content is being used by your visitors to engage with your business online, then a heatmap analytics tool can be a great way to do this.
We recommend purchasing a copy of Heat Map Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and for increasing your sales.
For full details, check out the software here: HeatMap Tracker – Real-Time ClickTracking & Heat Map Tracking Plugin
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