Being able to track and monitor the behavior of visitors and users on your site is very important to your online success.
The old saying ”you can’t manage what you don’t measure” is as true today as it has ever been. If you don’t know what is happening when visitors arrive on your website, how can you know what areas need improving?
Businesses have been looking for practical methods to track and understand what users are going to do on their websites since websites were first introduced. From simple counters that track the number of visitors, to sophisticated analytical tools like Google Analytics and other applications that can deliver an incredible level of key data.
Understanding user behavior is very important for the success of your digital presence, not just because it allows you to understand what visitors are doing so you can better your performance, but it’s also been shown over and over that past user behavior is the best predictor of future behaviour. It’s a better predictor, in fact, than knowing visitor demographics.
While being able to analyze valuable information like how many visitors are checking out your site, what pages they are landing on and leaving from, how long they are remaining on your website for, keywords searched, average page views, referring web sites, and so on, is vitally useful, wouldn’t it be great to be able to track precisely what users are clicking on, where on your site they are navigating through for the longest period, which links they are clicking on, what parts of the content they are mostly interested in, and so on?
Fortunately, heat map technology makes this easy and possible. Web heatmaps have been used to help pinpoint areas in a web page most frequently scanned by online visitors. Web heatmaps can also be integrated with other forms of web analytic software and session replay software.
If you use WordPress, then you can easily add heat map tracking with video session replays to your arsenal of key website analysis tools using a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other web programs) and that visually tracks your web site visitors’ complete session and creates live heat maps that show exactly where users click and where they scroll throughout your web pages.
The HeatMapTracker application also enables you to track every click your users make.
To learn more about this script go here: Heat Map Tracker
Benefits
The more accurate data you have about how your users engage with your website, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your readers from fully benefiting from your website, such as unclear site navigation layouts, or distracting banner ads. As a website owner, you can encourage your readers to complete certain actions, such as signing up to a newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature that can give you an idea of what links on your page visitors are clicking, a heat map can also display any clicks that users make on your site, whether these are links or not. This is an important benefit because if a heat map analysis helps you discover that readers are clicking on an image which they imagine to be a link, but is actually not a link, you could easily edit this by linking the image to the destination URL your readers are trying to get to, or make it absolutely clear to your users that the image is just a design element.
Heatmaps, therefore, can be one of the most useful ways to test the design of your website, measure how readable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track user behavior on your website:
Observe Everything Visitors Are Doing On Your Web Pages
HeatMap Tracker captures every browsing movement on your web site, allowing you to view all page clicks, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The software is self-hosted, giving you no limits on session recording and pageviews.
Unlimited Upgrades & Enhancements
There is a one-time cost to purchase the script, which then entitles you to receive unlimited software upgrades and all future enhancements for life.
Additional benefits include the following:
- Improve User Experience: By seeing how visitors navigate your site, you can uncover issues preventing users from taking desired actions and reach your site benchmarks.
- Stop Guessing Visitor Behaviour: The screen video recordings of your visitors’ browser sessions show you exactly what takes place on your site. Screen overlays let you see exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they choose to stay on a particular section, how far they navigate down your site and more! No more guessing or assuming wrongly … just real evidence of what happens when users move around your website.
- Increase Online Sales: Heat Map Tracker lets you increase visitor interaction with your site, which increases online sales and conversion rates. There are many ways to achieve this and we go over a few of these in the “Tips” section later in this review.
Features
HeatMapTracker offers many great features for WordPress users. Here are just some of these:
- Quick and easy to install and set up. Goes to work in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors eyes are drawn to and monitor how far down your sales pages your visitors scroll as an average of how long your website and/or sales copy can retain their attention. HeatMapTracker lets you study every single visitor session to help you see how users are interacting with your site or particular pages on the website.
- Unlimited session screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMapTracker you can capture visitors on your web pages for a few days, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can easily see which pages your readers are moving towards and how they are interacting with each page’s content, allowing you to invest more time on improving pages that visitors care about. You can also analyze regional location data of all visitors and discover which part of the world they are visiting from.
Additional features:
The table below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and comments customers have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your site to improve your results:
- Understand what’s working (i.e. where users click) and what’s not working (where users aren’t clicking). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that these link to somewhere else?
- Get ideas on how to optimize your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Performing “above the fold” testing to improve your site’s visitor impact, or maximize the impact of your website’s real estate elements on your visitors, such as banners, navigational links, buttons, headlines, etc…
- Identify whether any content section could be included, modified, or deleted.
- Produce “before” and “after” comparison reports for online marketing services.
- Test if users prefer to click images versus buttons versus text links, and how particular user segments interact within your web site.
- Analyze suspected website security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering exceptional products and product support. The members area includes video tutorials for installing and configuring the software.
Software Pricing
HeatMapTracker comes in 3 editions:
- Basic (Single) License – Allows you to use on one domain. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Use on up to ten sites. Price = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, session replays, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for web service providers. Price = $497.00 One-time.
Please Note: The cost to purchase the product depends on whether there are any promotions or limited-time specials being offered. The price above was correct when this article was written. This may not be the actual pricing set by the software seller when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services like Google Analytics can give you some great metrics on things such as how many people are arriving on your site, how they are finding it and what they do during their visits. However, to really gain a real-time understanding into how your web site and your content is being used by your visitors to connect with your business online, then a heat map analytics tool can be a great way to do so.
We recommend getting a copy of Heat Map Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to get more sales.
For full details, visit the software website here: HeatMapTracker – Real-Time Click-Tracking And Heat Map Tracking Plugin
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