The ability to track and monitor the behavior of visitors and users on your site is most important to the success of your digital presence.
The business adage ”you can’t manage what you don’t measure” is as true in the digital economy as ever. If you don’t know what is going on on your web pages, then how would you know what needs to be improved?
Business owners have looked for smart tools to track and understand what is happening since websites first appeared. From simple counters that track the number of visitors, to sophisticated and powerful statistical tracking software like Google Analytics that can record and display incredibly rich key measurements.
Learning about user behavior is very important for the success of your digital marketing and content strategy, not only because it enables you to understand what visitors are doing so you can improve your performance, but research also shows that past visitor behaviour is the best predictor of future behavior. It’s an even more more reliable indicator in fact, than knowing user demographics.
Although being able to view key reports such as how many web users are visiting your website, what pages they are arriving on and departing from, how long they are staying on your site for, what keywords people are searching for, average page views, referring sites, and so on, is highly important, wouldn’t it be great to be able to track precisely what users are clicking on, where on your site they are navigating through for the longest period, what hyperlinks they are clicking on, which parts of your content they are mostly intrigued about, and so on?
Fortunately, heatmap tracking technology makes this easy. Web heatmaps are used to review areas of a website page most frequently scanned by visitors. Web heatmaps are also often integrated with other forms of statistical software and session replay tools.
If you own a WordPress-powered website, then it’s easy to add heatmap tracking with recorded session replays to your arsenal of key website analysis tools using a simple to use and very inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress (and other website programs) and that visually records your site users’ movements and creates instant heat maps that show precisely where they are clicking and where they scroll on your site.
The HeatMapTracker application allows you to see your site from your visitor’s unique point of view.
For more details, visit the software site here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your visitors engage with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your prospects from fully benefiting from your site, like confusing site navigation layouts, or disruptive ads. As a site owner, you can guide your visitors to perform certain actions, such as signing up to a newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature that can give you an idea of which links on a page users are clicking, a heat map will also reveal any clicks that users make on your page, whether they are links or not. This is an important difference because if a heatmap analysis helps you discover that users are clicking on an image which they think is a link, but is actually not a link, you would be able to easily change this by adding a link to the image, or let your visitors know that the image is just a visual element.
In short, heatmaps are one of the best methods to test your site design, assess how navigatable your site is and improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to monitor user behaviour on your website:
See Everything Users Do On Your Web Site
Heat Map Tracker captures every visitor session on your site, allowing you to record all page clicks, eye-tracking and page scrolls.
Full Control With No Restrictions
The application is self-hosted, giving you no-limit session recording and playbacks.
Lifetime Upgrades & Enhancements
There is a one-time investment to own the HeatMapTracker application, after which you are then entitled to receive unlimited script updates and enhancements for life.
Additional script benefits include:
- Improve Your Marketing: By seeing how visitors experience your website, you can uncover problems preventing users from progressing to the end of your sales funnel and reach your site benchmarks.
- No More Guessing Visitor Behavior: The video playbacks of your users’ sessions allow you to see exactly what is happening on your site. Heatmaps let you see exactly which elements visitors click on, where they are drawn to most on your site, how long they stay in a particular location, how far they travel down your pages and more! No more guesses or hoping … just pure metrics of what happens when people move around your web pages.
- Increase Visitor Engagement: HeatMap Tracker helps you improve user interaction with your site, which increases sales and conversions. There are many ways to achieve this and we discuss a few of these in the “Tips” section further below.
Features
Heat Map Tracker includes many features for WordPress users. Here are just a few of these:
- Quick and simple to install and configure. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and measure how far down your sales or product pages your visitors scroll down to as an indicator of how long your site can engage them for. The software lets you analyze every single visitor session to see how they interact with your site or certain pages on your site.
- Unlimited visitor recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can measure visitors on your pages for one day, 1 week, a month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view total visitors, tracked pages and total recorded visitor sessions Heat Map Tracker has recorded for each project. You can easily see the top pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to invest more time on the content that users are more interested in. You can also access regional demographics of your visitors and discover which part of the world they are visiting from.
Additional features:
The chart below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are just a few of the testimonials plugin customers have submitted for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Discover what works (i.e. where people are clicking) and what’s not working (where people aren’t going to). For example, are users engaging with your videos? Are they clicking on graphic elements thinking that they may be linking to another location?
- Get useful information on ways to refine your landing pages, signup forms, memberships, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Conducting “above the fold” experimentation to improve your site’s visitor impact, or maximize the impact of your website’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if an element on the page needs to be included, modified, or taken out.
- Create “before” and “after” case studies for web-related services.
- Analyze if users tend to click images versus buttons versus text links, and how specific user segments engage within your website.
- Analyze potential site security weaknesses or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a respected online marketer with a solid reputation for providing exceptional product quality and customer support. The product download area contains video instructions for installing and setting up the software.
Software Pricing
Heat Map Tracker is available in 3 versions:
- Basic License – Single use only. Price = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to install on up to 10 websites. Cost = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the Basic & Professional editions (click tracking, heat maps, browser session replays, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency edition allows you to install the software on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web agencies. Cost = $497.00 One-off payment.
Note: The price of the HeatMapTracker software depends on whether there are any promotions or limited-time specials being offered. The above reflects the price when this article was written. This may or may not be the actual price set by the plugin developer when you visit the website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services like Google Analytics can provide you with great metrics on things such as how many people are landing on your website, how they are finding it and what they do during their visits. However, if you want to really gain deep knowledge into how your web site and its content is being used by your visitors to interact with your digital presence, then a heat map analytics service can be a great way to do so.
We recommend buying a copy of HeatMap Tracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your user-experience, engagement and to generate more web sales.
For full details, check out the software here: HeatMap Tracker – Live ClickTracking And HeatMap Tracking Software
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