Being able to track the behavior of visitors and users on your website is absolutely vital to your online success.
The saying “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is going on on your website, how can you know what needs to be improved?
Website users have been searching for ways to track and understand user behavior since websites first appeared. From basic counters that track how many people have viewed your web site, to powerful statistical tracking software like Google Analytics and other applications that can track and display comprehensively detailed information.
Tracking user behaviour is vitally important for the success of your online business strategy, not just because it enables you to understand what visitors are doing so you can improve your results, but it’s also been shown over and over that previous visitor behaviour is the most reliable way to predict future behaviour. It’s an even more more reliable predictor in fact, than demographics.
While the ability to analyze statistical metrics like how many unique visitors are coming to your site, which pages they are entering and exiting, how long they are remaining on your site for, what keywords are being searched for, average page views, referring web sites, and so on, is highly important, wouldn’t it also be useful to be able to track exactly what visitors are clicking on, where they are navigating around in, which hyperlinks they are clicking on, what areas of the content visitors are most interested in, and so on?
Fortunately, heatmap technology makes this easy. Web heatmaps are used to help locate areas of a web page most frequently scanned by online visitors. Web heatmaps are also often integrated with other forms of web analytics and session replay software.
If you use WordPress, then it’s easy to add heat map tracking with recorded visitor session replays to your collection of essential web site analysis tools with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress (and other web applications) and that visually records your site users’ movements and generates live heat maps showing where users are clicking and where they are scrolling throughout your web pages.
The HeatMapTracker software enables you to look over the shoulders of every person who comes to your web site.
More info: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your readers engage with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your prospects from fully accessing your website, such as confusing site navigation layouts, or disruptive banner ads. As the site owner, you can guide your users to perform certain actions, such as sign up to your newsletter or clicking on certain links.
While Google Analytics has its overlay feature which can give you an idea of what links on your page are being clicked, a heat map will also display any clicks that users are making on your page, regardless of whether they are actual links or not. This is important because if a heatmap analysis helps you discover that visitors are clicking on a graphic element which they imagine to be a link, but turns out not to be a hyperlinked image, you could quickly fix this by linking the image to the page your users are trying to get to, or make it clear to your visitors that the image is just a graphic.
Heat maps, therefore, can be one of the most useful methods to test the design of your site, see how readable your site is and improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to monitor user behaviour on your site:
Record Everything Visitors Are Doing On Your Site
HeatMap Tracker lets you record every browsing session on your web site, enabling you to record all clicks, eye-tracking and page scrolls.
Complete Control Without Limitations
The software is hosted on your server, giving you unlimited recordings and pageviews.
Unlimited Upgrades And Enhancements
There is a one-time cost to purchase the script, which entitles you to receive unlimited script updates and future enhancements for free.
Additional benefits of the HeatMap Tracker software include the following:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they navigate your web pages, you can discover problem areas preventing users from progressing to the end of your sales funnel and reach your site objectives.
- Stop Guessing Visitor Behavior: The screen video recordings of your users’ browser sessions reveal precisely what is taking place on your site. Click overlays let you see exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they stay in a particular area, how far they navigate down your content and more! No more guessing or making wrong assumptions … just pure metrics of what takes place when people visit your web site.
- Increase Online Sales: Heat Map Tracker lets you improve visitor interaction with your business, which improves your sales and conversions. There are a number of ways to achieve this and we go over some of these in the “Tips” section further below.
Features
HeatMapTracker provides many great features for website owners. Here are just a few of these:
- Fast and simple to install and set up. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your pages visitors look at and observe how far down your sales pages your visitors read down to as a measure of the length of time your site can keep them interested. Heat Map Tracker lets you study each and every visitor session to help you see how they interact with your website or specific pages on the website.
- Unlimited visitor recording and visitor session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can capture visitors on your website for one day, a week or two, a month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see total visitors, tracked pages and total recorded visitor sessions HeatMap Tracker has recorded for all projects. You can easily see the top pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on pages that your readers are more interested in. You can also analyze regional location data of your visitors and discover where they are coming from.
Additional features:
The chart below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are just a few of the testimonials and feedback that plugin users have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your results:
- Discover what works (i.e. where people click) and what doesn’t work (where visitors are not going to). For example, are visitors engaging with your videos? Are they clicking on graphic elements thinking that these link to somewhere else?
- Get useful data on ways to improve your landing pages, sign-up forms, memberships, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Perform “above the fold” experiments to improve your website’s “first impression”, or optimize the impact of the home page’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify whether any content needs to be added, reworked, or deleted.
- Create “before” and “after” case studies for digital services.
- Test whether users prefer to click on images vs buttons versus text links, and how particular user segments interact with your site.
- Analyze potential site security exploits or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a respected internet marketer with a solid reputation for delivering great products and product support. The members area contains video instructions for installing and setting up the software.
Product License Cost
HeatMap Tracker is available in 3 versions:
- Basic (Single) License – Licensed for one website. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to use on up to ten domains. Price = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heatmaps, browser replays, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the plugin on as many sites as you like, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for digital marketing service providers. Cost = $497.00 Single Payment.
Note: Price details for Heat Map Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The price above was correct when this article was published. This may not be the actual pricing set by the plugin developer when you visit the plugin site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing details here:
Additional Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services like Google Analytics can provide you with good metrics on things such as the number of people visiting your pages, how they found it and what they do whilst on your website. However, if you want to truly gain deeper insights into how your website and your content is being used by your visitors to engage with your business online, then a heatmap analytics tool can be a very practical way to do so.
We recommend buying a copy of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to make more sales of your products or services.
For more information, visit the software website: HeatMap Tracker – Live Click-Tracking And Heat Map Tracking Plugin
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