The ability to track the behavior of visitors and users on your website is most important to the success of your digital presence.
The old saying “if you can’t measure it, you can’t manage it” is as important today as it has ever been. If you don’t know what is happening on your web pages, then how can you know what areas need improving?
Website users have been searching for accurate methods to track and analyze what visitors are going to do in their sites since websites first appeared. From basic counters that track visitors, to sophisticated and powerful analytical tools like Google Analytics which capture incredibly rich metrics.
Learning about visitor behavior is vitally important for the success of your marketing strategy, not only because it enables you to understand what visitors are doing so you can improve your results, but testing also shows that previous visitor behaviour is the best indicator of future behavior. It’s an even better predictor, in fact, than knowing demographics.
While the ability to see key metrics like how many visitors are arriving on your web site, which pages they are landing on and leaving from, how long they are remaining on your site for, which keywords people are searching for, unique page views, referring pages, etc …, is highly essential, wouldn’t it be great to know precisely what users are doing, where on your pages they are visiting the longest for, which links they are clicking on, what areas of the content they are pausing on, and more?
Fortunately, heat map technology makes this easy. Web heatmaps have been used to locate areas on a web page most frequently scanned by visitors. Web heat maps are also often integrated with other forms of stat tracking applications and session replay software.
If you own a WordPress web site, then you can easily add heatmap tracking with video session replays to your collection of essential online analysis tools using an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software application that is compatible with WordPress and that lets you visually record your website users’ movements and creates live heat maps showing where users are clicking and where they scroll on your website.
HeatMapTracker application allows you to see your site from your visitor’s point of view.
Learn more here: HeatMap Tracker
Benefits
The more you know how your visitors engage with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your site visitors from fully engaging with your site, such as confusing navigation elements, or disruptive banner ads. As the website owner, you can encourage your site visitors to complete certain actions, such as join a newsletter or click on certain links.
Although Google Analytics has an overlay feature that can show you which links on your page are being clicked, a heat map can show you any clicks that users are making on your page, whether these are actual links or not. This is important because if a heatmap analysis helps you discover that visitors are clicking on a graphic element which they think is a link, but turns out not to be a hyperlinked image, you would be able to easily repair this by adding a link to the image, or make it clear to your readers that the image is just a design element.
Heatmaps, therefore, are one of the most useful ways to test the design of your site, measure how readable your content is and help to improve conversions.
Here are just some of the benefits of using HeatMapTracker to track visitor behaviour on your site:
Observe Everything Users Do On Your Web Pages
HeatMap Tracker creates a playback video of every visitor session on your web site, enabling you to record all which page elements are being clicked, eye-tracking and page scrolling.
Full Control Without Restrictions
The software is self-hosted, giving you no restrictions on recordings and playbacks.
Unlimited Upgrades & Enhancements
There is a one-time cost to own the software, after which you are then entitled to receive unlimited application updates and all future enhancements for free.
Additional benefits of the application include:
- Improve User Experience: By looking over the shoulders of your visitors as they use your web site, you can spot issues that prevent users from taking desired actions and reach your site objectives.
- Stop Guessing About User Behaviour: The screen video recordings of your users’ sessions allow you to understand precisely what takes place on your website. Screen overlays let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they stay in a particular spot, how far they travel down your site and more! No more guesses or hoping … just real evidence of what happens when people explore your site.
- Increase User Engagement: HeatMapTracker lets you improve user interaction with your business, which increases your online sales and conversions. There are a number of ways to achieve this and we’ll discuss some of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker provides many great features for WordPress users. Here are just a few of these:
- Quick and simple to install and set up. Ready to go in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors look at and observe how far down your sales or product pages your users scroll down to as a measure of the length of time your web copy can keep them interested. The software lets you analyze each and every user experience to see how users are interacting with your site or certain pages on your site.
- Unlimited visitor recording and session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With Heat Map Tracker you can measure users on your web pages for a few days, a few weeks, a month, or more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total recorded sessions the heatmap analytics software has recorded for all projects. You can quickly view which pages your readers are moving towards and how they interact with each page’s content, allowing you to spend more time on pages that your visitors are more interested in. You can also access regional location data of all visitors and discover where they are visiting from.
Additional software features:
The chart below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials and comments users have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your business:
- Learn what works (i.e. where visitors are clicking) and what doesn’t work (where users are not clicking). For example, are users engaging with your videos? Are they clicking on graphic elements thinking that these are links to another section?
- Get ideas on how to refine your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- conduct “above the fold” experimentation to improve your site’s visitor impact, or optimize the impact of the landing page’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify if a content section needs to be included, redesigned, or taken out.
- Create “before” and “after” case studies for digital marketing services.
- Analyze if users tend to click on images vs buttons vs text links, and how particular user segments interact with your website.
- Analyze confirmed website security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for providing robust product quality and customer support. The members area contains video instructions for installing and setting up the software.
Software Cost
Heat Map Tracker comes in 3 versions:
- Basic License – Allows you to use on 1 domain. Price = $197.00 Single Payment.
- Professional License – Allows you to use on up to 10 websites. Cost = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser session replays, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency license allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for digital marketing agencies. Cost = $497.00 One-time.
Note: Price details for the product can vary, depending on whether there are any promotions or limited-time special offers. Currently, the software is selling for the prices shown above. This may not be the actual pricing set by the software author when you visit the site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Services such as Google Analytics provide great metrics on things such as how many people are arriving on your website, how they are finding it and what they do during their visits. However, to truly gain deep knowledge into how your site and your content is helping your visitors to interact with your digital presence, then a heatmap analytics service can be a great way to do so.
We recommend getting a copy of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and to get more sales of your products or services.
For more details, visit the software website: HeatMap Tracker – Live Click-Tracking And Heat Map Tracking Software
***