The ability to track and monitor the behavior of visitors and users on your site is absolutely vital to your online success.
The adage ”you can’t manage what you can’t measure” is as true today as it has ever been. If you don’t know what is going on on your site, how can you get better results?
People have looked for ways to track and understand user behavior since web sites were first created. From basic counters that track how many people have viewed your web page, to sophisticated statistical tracking tools like Google Analytics that provide incredibly granular metrics.
Learning about visitor behavior is very important for the success of your digital business, not only because it allows you to understand what visitors are doing so you can better your results, but testing also shows that previous user behavior is the most reliable indicator of future behaviour. More reliable, in fact, than user demographics.
While the ability to monitor valuable reports like how many unique web users are checking out your site, which pages they are landing on and leaving from, how long they are staying on your website for, which terms are being searched for, average page views, referring web sites, etc …, is highly important, wouldn’t it also be useful to be able to view exactly what users are clicking on, where on your site they are navigating through for the longest period of time, which links they are clicking on, which parts of your site they are reading, and so on?
Fortunately, heatmap tracking technology makes this easy. Web heatmaps are used to help locate areas in a website page that visitors scan most frequently. Web heat maps can also be integrated with other forms of stat tracking applications and session replay software.
If you own a WordPress-powered website, then it’s easy to add heat map tracking and session replays to your arsenal of key business analysis tools using a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress and that visually records your site visitors’ entire session and generates instant heat maps showing where users click and where they are scrolling throughout your web pages.
HeatMapTracker application enables you to capture every move your visitors make.
More info: HeatMap Tracker
Benefits
The better you know how your visitors are engaging with your web site, the more you can improve your website’s user experience. Imagine knowing the exact challenges that have been preventing your visitors from fully benefiting from your site, such as unclear site navigation elements, or distracting ads. As the site owner, you can guide your readers to complete certain actions, such as signing up to your newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature that can show you which links on your web page are being clicked, a heatmap will reveal any clicks that visitors are making on your page, regardless of whether they are actual links or not. This is important because if a heat map analysis reveals that readers are clicking on a graphic element which they think is a link, but happens to not be a hyperlinked image, you can easily fix this by adding a link to the image, or make it perfectly clear to your readers that the image is just a visual element.
In short, heat maps can be one of the most useful ways to test the design of your website, see how readable your site is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track visitor behavior on your web site:
Monitor Everything Users Are Doing On Your Site
HeatMap Tracker lets you record every visitor session on your website, enabling you to observe all links and buttons clicked, eye-tracking and page scrolls.
Full Control With No Restrictions
The application allows you to self-host the technology, giving you no restrictions on user recordings and playbacks.
Free Upgrades And Enhancements
There is a one-off cost to own the application, which entitles you to receive free updates and enhancements.
Some additional benefits of the Heat Map Tracker script include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web site, you can identify problems that prevent users from taking desired actions and optimize your site.
- No More Guessing User Behaviour: The video recordings of your users’ browser sessions let you understand exactly what is happening on your website. Screen overlays let you see exactly which elements visitors click on, which areas they are drawn to most on your site, how long they choose to stay in a specific area, how far they scroll down your pages and more! No more guessing or hoping … just factual evidence of what happens when people come to your site.
- Increase Visitor Engagement: Heat Map Tracker helps you improve visitor engagement with your site, which increases sales and conversion rates. There are a number of ways to achieve this and we present several of these in the “Tips” section later in this review.
Features
Heat Map Tracker includes many features for WordPress users. Here are just a few of these:
- Fast and simple to install and set up. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors look at and monitor how far down your product pages your visitors read down to as a benchmark of how long your web copy can engage them for. HeatMap Tracker lets you review and analyze every single visitor experience to help you understand how users are interacting with your website or specific pages on the web site.
- Unlimited session recording and session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can spy on visitor sessions on your site for a few days, a couple of weeks, 1 month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all sessions the heatmap analytics software has recorded for all projects. You can quickly view the top pages your visitors are moving towards and how they interact with the content on each page, allowing you to invest more time on the content that your users care about. You can also review regional location data of all visitors and discover which part of the world they are visiting from.
Additional features:
The image below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials that plugin users have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your business:
- Understand what works (i.e. where visitors are clicking) and what doesn’t work (where visitors aren’t going to). For example, are people engaging with your videos? Are they clicking on graphic elements believing that these may link to somewhere else?
- Get ideas on how to improve your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get actionable data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Create “above the fold” experiments to improve your website’s “first impression”, or maximize the impact of your website’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify if any content should be inserted, rearranged, or removed.
- Create “before” and “after” comparison reports for web services.
- Test whether visitors tend to click on images versus buttons vs text links, and how specific user segments interact within your site.
- Diagnose potential site security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a recognized online marketer with a solid reputation for delivering great product quality and customer support. The member download area includes video tutorials for installing and configuring the software.
Software Price
HeatMap Tracker is available in 3 versions:
- Basic License – Single use only. Price = $197.00 One-time.
- Professional License – Use on up to 10 websites. Cost = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heat maps, browser replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition allows you to install the software on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for digital marketing service providers. Price = $497.00 One-time.
Please Note: The cost of purchasing Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. The above reflects the price when this content was published. This may or may not be the actual pricing charged by the software seller when you visit the website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services like Google Analytics can give you some very useful information on things such as the number of people finding your website, how they are finding it and what they are doing whilst on your site. However, if you want to truly gain deeper insights into how your site and your content is helping your visitors to interact with your business online, then a heat map analytics service can be very useful.
We recommend buying a copy of Heat Map Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your user-experience, visitor engagement and to make more web sales.
For complete details, check out the software here: HeatMapTracker – Real-Time Click-Tracking & HeatMap Tracking Software
***