The ability to track and see visitor behavior is absolutely important to the success of your digital presence.
The saying “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is happening on your site, then how will you improve your results?
Business owners have looked for accurate ways to track and understand user behaviour since web sites were first created. From simple tracking counters, to very sophisticated and powerful statistical tracking software like Google Analytics that can capture very rich key information.
Analyzing visitor behavior is important for the success of your digital presence, not just because it enables you to understand what visitors are doing so you can improve your performance, but it’s also been proven over and over that past visitor behavior is the best predictor of future behavior. It’s a more reliable predictor in fact, than knowing demographics.
While being able to view key metrics such as how many unique web users are exploring your web site, which pages they are landing on and leaving from, how long they are staying on your site for, keyword searches, page views, referring sites, etc …, is extremely useful, wouldn’t it be fantastic to know precisely what visitors are doing, where on your site they are navigating through for the longest time, what links they are clicking on, what areas of your page visitors are pausing to read more about, and so on?
Fortunately, heatmap technology makes this easy. Website heat maps are used to help pinpoint areas in a web site page most frequently scanned by web visitors. Web heat maps can also be used alongside other forms of web analytic software and session replay software technologies.
If you own a WordPress-powered website, then it’s easy to add heatmap tracking with session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other web applications) and that visually tracks your website visitors’ every movement and creates live heat maps that show precisely where they are clicking and where they scroll on your pages.
HeatMapTracker application enables you to look over the shoulders of everyone who visits your web site.
More info: HeatMapTracker
Benefits
The better you know how your visitors interact with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully accessing your website, such as confusing navigation layouts, or distracting banner ads. As a website owner, you can guide your readers to complete certain actions, such as sign up to your newsletter or click on certain links or buttons.
Although Google Analytics has an overlay feature which can show you what links on a page visitors are clicking, a heat map can also reveal any clicks that users make on your site, whether they are links or not. This is a significant difference because if a heatmap analysis reveals that readers are clicking on an image that they imagine to be a link, but is actually not a link, you can quickly fix this by linking the image to the destination your readers are trying to get to, or let your users know that the image is just a visual element.
In short, heatmaps can be one of the most useful ways to test the design of your site, assess how navigatable your content is and help to improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to track visitor behavior on your website:
Monitor Everything Users Do On Your Site
The script captures every visitor movement on your website, enabling you to record all page clicks, eye-tracking and scrolls.
Full Control Without Restrictions
The application is self-hosted, giving you unrestricted recordings and playbacks.
Lifetime Updates And Enhancements
There is a one-off cost to own the script, which then entitles you to receive unlimited application updates and new features for free.
Additional benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web site, you can uncover problems preventing visitors from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing About Visitor Behavior: The video recordings of your users’ browsing sessions allow you to observe exactly what takes place on your web site. Click overlays let you see exactly which elements visitors click on, where they are drawn to most on your site, how long they browse on a particular location, how far they scroll down your content and more! No more guessing or making wrong assumptions … just factual metrics of what happens when people move around your site.
- Increase Visitor Engagement: Heat Map Tracker helps you increase user interaction with your site, which improves your online sales and conversions. There are many ways to achieve this and we’ll present several of these in the “Tips” section further below.
Features
HeatMapTracker offers many unique features for WordPress users. Here are just a few of these:
- Quick and simple to install and set up. Ready to go in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your pages visitors spend more time on and observe how far down your sales pages your visitors scroll as an indicator of the length of time your content can retain their attention. HeatMap Tracker lets you analyze every single visitor action to see how visitors interact with your site or some pages on your website.
- Unlimited session recording and session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMap Tracker you can capture visitors on your website for 1 day, a week or two, one month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and total sessions the heatmap analytics software has recorded for each project. You can quickly see the top pages your visitors are moving towards and how they interact with each page’s content, allowing you to spend more time on improving pages that visitors are more interested in. You can also view regional location data of your visitors and see where they are visiting from.
Additional features:
The table below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials and comments users have submitted for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your website to improve your business:
- Discover what works (i.e. where users click) and what doesn’t work (where visitors are not clicking). For example, are visitors watching your videos? Are they clicking on images believing that these may link to another section?
- Get ideas on ways to optimize your landing pages, sign up forms, memberships, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Conducting “above the fold” experiments to improve your site’s “first impression”, or optimize the impact of your site’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if any new content needs to be added, edited, or removed.
- Produce “before” and “after” case studies for digital services.
- Compare whether visitors tend to click images vs buttons vs text links, and how specific user segments engage with your web site.
- Diagnose suspected site security threats and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a respected online marketer with a solid reputation for providing reliable product quality and customer support. The member download area includes video tutorials for installing and configuring the software.
Software Pricing
HeatMapTracker comes in three different versions:
- Basic License – Single use only. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Licensed for up to ten websites. Cost = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heatmaps, browser recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition lets you install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for digital agencies. Cost = $497.00 One-off payment.
Note: Price details for HeatMap Tracker depends on whether there are any promotions or limited-time specials being offered. Presently, the plugin is being retailed for the amounts shown above. This may not be the actual pricing set by the product seller when you visit the site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing information here:
Additional Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services such as Google Analytics can provide important data on things such as the number of people finding your website, how they find it and what they do whilst visiting your site. However, if you want to really gain an insight into how your web site and your content is being used by your visitors to interact with your business online, then a heat map analytics service can be a very practical way to do this.
We recommend getting a license of HeatMap Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and for increasing your sales of your products or services.
For more information, visit the software website here: HeatMapTracker – Real-Time Click-Tracking & Heat Map Tracking Plugin
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