The ability to track visitor behavior is most important to the success of your business online.
The business adage ”you can’t manage what you don’t measure” is as true in the digital economy as it has ever been. If you don’t know what is happening on your website, how can you know what aspects of your site can be improved?
People have looked for ways to track and understand what is happening since websites first appeared. From simple tracking counters, to powerful and sophisticated analytical tools like Google Analytics and other applications which provide incredibly fine measurements.
Learning about visitor behaviour is important for a successful website, not just because it allows you to understand what visitors are doing so you can better your results, but it’s also been proven over and over that past user behaviour is the most reliable predictor of future behaviour. It’s an even more more reliable indicator in fact, than knowing demographics.
Although the ability to monitor key details like how many unique web visitors are exploring your site, which pages they are coming and leaving from, how long they are remaining on your website for, keywords searched, unique page views, referring pages, etc …, is extremely useful, wouldn’t it be excellent to be able to view exactly what visitors are reading, where on your site they are staying the longest for, which links they are clicking on, which areas of your page visitors are pausing on, and so on?
Fortunately, heat map tracking technology makes this easy. Website heatmaps can be used to locate areas in a website page that web visitors scan most frequently. Web heatmaps can also be used alongside other forms of statistical software and session replay software.
If you use WordPress, then it’s easy to add heat map tracking and session replays to your business tool box using a simple to use and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software script that is compatible with WordPress and that lets you record your site users’ movements and creates instant heatmaps showing precisely where they click and where they scroll throughout your site content.
HeatMapTracker software enables you to look over the shoulders of every person who comes to your web site.
More info: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your readers interact with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your users from fully engaging with your site, like unclear navigation elements, or distracting banner ads. As a website owner, you can help your visitors to perform certain actions, such as join a newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature that can give you an idea of what links on your web page users are clicking, a heatmap can also display any clicks that visitors are making on your page, regardless of whether they are actual links or not. This is a significant difference because if a heat map report helps you discover that readers are clicking on an image that they think is a link, but turns out not to be a link, you can quickly edit this by linking the image to the destination URL your readers are trying to get to, or make it clear to your users that the image is not a hyperlink.
In short, heat maps are one of the best methods to test the design of your website, see how readable your content is and help to improve conversions.
Here are just some of the benefits of using HeatMap Tracker to track visitor behaviour on your web site:
Capture Everything Visitors Do On Your Site
HeatMapTracker creates a video of every browsing session on your website, enabling you to capture all page clicks, eye-tracking and scrolls.
Complete Control Without Restrictions
The application allows you to self-host the technology, giving you no restrictions on recordings and playbacks.
Free Updates & Enhancements
There is a one-time investment to purchase the software, which then entitles you to receive free upgrades and all future enhancements.
Additional application benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your website, you can discover issues preventing visitors from taking desired actions and correct these.
- Stop Guessing About User Behavior: The screen video recordings of your users’ sessions let you understand precisely what is taking place on your web pages. Overlays let you see exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they browse in a particular section, how quickly they navigate down your pages and more! No more guessing or making wrong assumptions … just accurate metrics of what happens when users explore your site.
- Increase Website Sales: HeatMapTracker helps you increase visitor engagement with your site, which increases sales and conversions. There are a number of ways to achieve this and we’ll discuss several of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker includes many features for web site owners. Here are just some of these:
- Fast and simple to install and implement. Be up and running in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your site visitors spend more time reading and observe how far down your sales pages your users scroll as an indicator of how long your site can keep them interested. HeatMapTracker lets you study each and every user session to help you learn how users are interacting with your website or some pages on your site.
- Unlimited visitor recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMapTracker you can spy on visitor sessions on your site for 1 day, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can quickly view which pages your users are moving towards and how they interact with the content on each page, allowing you to spend more time on the content that your users are more interested in. You can also analyze regional demographics of your visitors and learn where they are coming from.
Additional features:
The chart below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials and feedback plugin customers have submitted for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your business:
- Learn what works (i.e. where people click) and what doesn’t work (where people are not clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements believing that they are links to another destination?
- Get actionable information on how to optimize your landing pages, sign up forms, checkout processes, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get practical data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Create “above the fold” tests to improve your website’s “first impression”, or maximize the impact of your site’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
- Identify if any content could be inserted, changed, or removed.
- Create “before” and “after” case studies for digital services.
- Analyze whether visitors tend to click images vs buttons versus text links, and how particular user segments interact within your web site.
- Troubleshoot potential site security and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a respected internet marketer with a solid reputation for delivering exceptional products and product support. The member download area includes video tutorials for installing and configuring the software.
Software Price
HeatMapTracker comes in three different versions:
- Basic License – Licensed for 1 site. Price = $197.00 One-time.
- Professional (Multiple) License – Allows you to install on up to ten domains. Cost = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the other editions (click tracking, heat maps, session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency license lets you install the plugin on as many sites as you need, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web development agencies. Cost = $497.00 One-off payment.
Note: The cost of purchasing the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the product sells for the amounts shown above. This may not be the actual price set by the product developer when you visit the website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services such as Google Analytics can give you some good information on things such as how many people are arriving on your site, how they are finding it and what they do whilst visiting your web site. However, to really gain a real-time understanding into how your website and its content is being used by your visitors to interact with your business online, then a heat map analytics service can be a very practical way to do so.
We recommend purchasing a copy of HeatMapTracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to get more sales.
For more details, check out the software here: Heat Map Tracker – Live Click-Tracking And Heat Map Tracker
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