The ability to track, monitor and view visitor behavior is absolutely vital to your online success.
The adage ”you can’t manage what you don’t measure” is as true today as it has ever been. If you don’t know what is going on on your web site, then how can you get better results online?
Business owners have been searching for ways to track and understand what visitors are up to on their internet sites since websites first appeared. From simple counters that track visitors, to powerful and sophisticated analytical tools like Google Analytics which can track and display incredibly detailed measurements.
Understanding visitor behavior is very important for a successful online business marketing strategy, not just because it enables you to understand what visitors are doing so you can improve your performance, but testing also shows that previous visitor behavior is the most reliable predictor of future behaviour. It’s a more reliable indicator in fact, than knowing user demographics.
Although the ability to monitor key data like how many unique web visitors are coming to your website, what pages they are entering and exiting, how long they are staying on your site for, keywords searched, page views, referring web sites, etc …, is vitally essential, wouldn’t it also be useful to be able to view precisely what users are reading, where on your site they are navigating through for the longest period of time, what hyperlinks they are clicking on, which areas of the site visitors are pausing to read more about, and so on?
Fortunately, heat map tracking technology makes this easy. Web heatmaps are used to monitor areas on a website page that visitors scan most frequently. Web heat maps are also often integrated with other forms of statistical software and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking and video session replays to your arsenal of key business analysis tools with an easy-to-install and inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress (and other web applications) and that lets you visually record your web site users’ complete session and creates instant heat maps showing precisely where users click and where they scroll throughout your pages.
HeatMapTracker analytics tool allows you to look over the shoulders of every person who comes to your site.
Go here to learn more: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors are interacting with your content, the more you can improve your site’s user experience. Imagine knowing the exact issues that are preventing your readers from fully accessing your site, like unclear navigation layouts, or disruptive adverts. As the site owner, you can encourage your users to complete certain actions, such as sign up to a newsletter or clicking on specific links.
Although Google Analytics has an overlay feature which can give you an idea of which links on a web page are being clicked, a heat map will also reveal any clicks that visitors are making on your site, whether they are actual links or not. This is important because if a heatmap report reveals that visitors are clicking on an image which they think is a link, but is actually not a hyperlinked image, you could easily edit this by linking the image to the destination URL your users are trying to get to, or make it clear to your users that the image is just a visual element.
Heatmaps, therefore, are one of the most useful methods to test your site design, assess how readable your content is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track user behavior on your website:
Monitor Everything Users Do On Your Web Pages
HeatMap Tracker creates a video of every visitor movement on your website, allowing you to observe all page clicks, eye-tracking and page scrolls.
Full Control Without Restrictions
The script allows you to self-host the technology, giving you no-limit recordings and playbacks.
Free Updates & Enhancements
There is a one-off investment to own the application, which then entitles you to receive unlimited upgrades and new features for free.
Additional benefits of the Heat Map Tracker application include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your web site, you can uncover problem areas that prevent users from progressing to the end of your sales funnel and reach your site objectives.
- Stop Guessing About User Behavior: The video recordings of your users’ sessions allow you to see precisely what is happening on your website. Click overlays let you know exactly which elements users click on, where they are drawn to most on your website, how long they choose to stay in a specific location, how fast they navigate down your content and more! No more guessing or hoping … just accurate data of what goes on when users visit your website.
- Increase Website Sales: HeatMap Tracker lets you improve user interaction with your site, which increases your sales and conversions. There are a number of ways to do this and we list several of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker offers many features for website owners. Here are just a few of these:
- Quick and simple to install and set up. Be up and running in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors look at and see how far down your page your users scroll down to as an average of the length of time your website and/or sales copy can engage them for. Heat Map Tracker lets you study every single user experience to help you learn how they are interacting with your website or some pages on your site.
- Unlimited visitor recording and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMapTracker you can capture visitor sessions on your site for a few days, a week or two, a month, or even more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and all recorded sessions the heat map analytics software has recorded for each project. You can easily see the top pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to invest more time on pages that your users care about. You can also monitor regional demographic data of all visitors and see where they are visiting from.
Additional features:
The table below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials plugin customers have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your web site to improve your results:
- Discover what works (i.e. where users click) and what doesn’t work (where visitors are not clicking). For example, are users watching your videos? Are they clicking on graphic elements believing that these may be linking to another destination?
- Get actionable data on how to refine your landing pages, sign-up forms, shopping cart, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- conduct “above the fold” experimentation to improve your landing page’s “first impression”, or maximize the impact of the landing page’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify whether a page element could be added, changed, or removed.
- Create “before” and “after” comparison reports for web services.
- Analyze whether users tend to click images versus buttons vs text links, and how specific user segments engage with your web site.
- Confirm potential site security issues or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering robust products and product support. The member download area includes video instructions for installing and setting up the software.
Software Cost
Heat Map Tracker is available in 3 different editions:
- Basic License – Installs on one domain. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to ten sites. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser replays, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency edition allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoices, making it ideal for web agencies. Cost = $497.00 One-off payment.
Note: Pricing details of HeatMapTracker can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the plugin is being retailed for the pricing shown above. This may or may not be the actual pricing charged by the plugin seller when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing:
Additional Software Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services like Google Analytics provide useful data on things such as how many people are visiting your pages, how they found it and what they do during their visits. However, to truly gain an insight into how your web site and your content is being used by your visitors to engage with your business online, then a heat map analytics software tool can be very useful.
We recommend getting a license of HeatMap Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, visitor engagement and for increasing web sales.
To learn more, check out the software here: HeatMap Tracker – Real-Time Click-Tracking & HeatMap Tracking Plugin
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