The ability to track, monitor and view the behavior of visitors on your web site is absolutely vital to the success of your digital business.
The saying “if you can’t measure it, you can’t manage it” is as true in the digital economy as always. If you don’t know what is happening on your web pages, then how would you know what needs to be improved?
Website users have been searching for useful methods to track and analyze user behavior since web sites first appeared. From basic tracking counters, to very sophisticated and powerful statistical tracking software like Google Analytics that record an incredible level of metrics.
Measuring visitor behaviour is important for the success of your online business strategy, not only because it allows you to understand what visitors are doing so you can improve your results, but it’s also been shown that past consumer behavior is the best way to predict future behavior. It’s an even more more reliable indicator in fact, than visitor demographics.
While the ability to view statistical details such as the number of web visitors are exploring your website, what pages they are coming and leaving from, how long they are staying on your site for, which terms people are searching for, page views, referring websites, etc …, is highly useful, wouldn’t it also be great to track precisely what visitors are reading, where on your pages they are staying the longest for, which hyperlinks they are clicking on, which areas of your page they are pausing on, and more?
Fortunately, heat map technology makes this possible. Website heat maps are used for displaying areas in a web site page most frequently scanned by web visitors. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay tools.
If you use WordPress, then you can easily add heatmap tracking and video session replays to your arsenal of key business analysis tools using an easy-to-install and inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software tool that works with WordPress and that lets you visually track your web site users’ entire session and creates live heat maps that show where users click and where they are scrolling throughout your web pages.
The HeatMapTracker analytics tool enables you to look over the shoulders of every person who comes to your web site.
Learn more here: Heat Map Tracker
Benefits
The better you know how your readers are interacting with your website, the more you can improve your site’s user experience. Imagine knowing the specific challenges that prevent your visitors from fully engaging with your website, like confusing site navigation elements, or disruptive banner ads. As the website owner, you can encourage your site visitors to perform certain actions, such as joining a newsletter or clicking on certain links.
While Google Analytics has an overlay feature which can show you which links on your web page are being clicked, a heat map will also display any clicks that visitors are making on your site, whether these are links or not. This is a significant difference because if a heat map analysis helps you discover that visitors are clicking on a graphic element that they imagine to be a link, but happens to not be a hyperlinked image, you can quickly fix this by linking the image to the destination your visitors are trying to get to, or let your readers know that the image is just a graphic.
Heat maps, therefore, are one of the best ways to test your site design, see how navigatable your site is and improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to monitor user behaviour on your site:
See Everything Visitors Are Doing On Your Web Pages
HeatMap Tracker records every visitor movement on your site, enabling you to record all links and buttons clicked, eye-tracking and scrolls.
Full Control Without Restrictions
The software is self-hosted, giving you unlimited session recording and pageviews.
Free Upgrades & Enhancements
There is a one-time investment to buy the HeatMapTracker software, which then entitles you to receive unlimited software updates and new features for free.
Additional script benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your web site, you can discover difficulties preventing visitors from progressing to the end of your sales funnel and improve visitor engagement.
- No More Guessing Visitor Behaviour: The video recordings of your visitors’ browser sessions reveal precisely what happens on your website. Overlays let you see exactly which elements users click on, where they are drawn to most on your site, how long they choose to stay in a specific area, how far they scroll down your content and more! No more guessing or hoping … just accurate data of what happens when visitors come to your site.
- Increase Online Sales: Heat Map Tracker helps you increase visitor engagement with your site, which improves your online sales and conversion rates. There are a number of ways to do this and we list several of these in the “Tips” section further below.
Features
HeatMap Tracker offers many unique features for site owners. Here are just some of these:
- Quick and easy to install and configure. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors look at and measure how far down your sales or product pages your visitors read down to as an indicator of how long your sales message can retain their attention. The software lets you study each and every visitor session to see how visitors interact with your website or specific pages on the website.
- Unlimited visitor recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can record visitors on your pages for a few days, a few weeks, a month, or more!
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and total recorded user sessions HeatMapTracker has recorded for each project. You can quickly view which pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving pages that visitors are more interested in. You can also access regional location data of your visitors and see where they are coming from.
Additional features:
The table below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials and feedback plugin users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your business:
- Learn what works (i.e. where people click) and what doesn’t work (where users are not going to). For example, are users watching your videos? Are they clicking on images believing that these lead to somewhere else?
- Get practical information on ways to optimize your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- conduct “above the fold” experiments to improve your site’s “first impression”, or maximize the impact of the site’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether a section of the content could be included, reworked, or taken out.
- Create “before” and “after” comparison reports for online marketing services.
- Compare whether visitors prefer to click images vs buttons vs text links, and how specific user segments engage with your website.
- Analyze suspected website security weaknesses or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering great product quality and support. The members area includes video instructions for installing and configuring the software.
Product Cost
HeatMap Tracker is available in three different editions:
- Basic (Single) License – Single license only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Allows you to use on up to 10 websites. Price = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser session replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for web service providers. Cost = $497.00 One-time.
Please Note: The cost of purchasing the Heat Map Tracker product depends on whether there are any promotions or limited-time specials being offered. The above reflects the pricing at the time this article was written. This may or may not be the actual price charged by the software author when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest price:
Additional Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services such as Google Analytics provide useful data on things such as how many people are finding your website, how they are finding it and what they do whilst visiting your web pages. However, to really gain a deep understanding into how your site and your content is helping your visitors to engage with your digital presence, then a heatmap analytics service can be very useful.
We recommend that you consider purchasing a copy of HeatMapTracker if you need live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to get more online sales.
For more details, check out the software here: HeatMapTracker – Live Click-Tracking & Heat Map Tracking Plugin
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