Being able to track and see visitor behavior is most important to the success of your business online.
The management saying “if you can’t measure it, you can’t manage it” is as true in the digital economy as it has ever been. If you don’t know what is going on on your web pages, how can you know what areas need improving?
Businesses have been searching for ways to track and analyze visitor behaviour since websites first appeared. From simple tracking counters, to sophisticated and powerful statistical tracking tools like Google Analytics that can provide incredibly fine key information.
Understanding visitor behaviour is vitally important for the success of your website, not just because it allows you to understand what visitors are doing so you can improve your results, but it’s also been proven that past consumer behavior is the most reliable way to predict future behaviour. It’s a more reliable predictor in fact, than demographics.
Although being able to see valuable data such as the number of unique web visitors are arriving on your website, which pages they are arriving on and departing from, how long they are staying on your website for, which terms are being searched for, average page views, referring web sites, etc …, is vitally essential, wouldn’t it also be excellent to track precisely what visitors are clicking on, where they are visiting the longest period on, what hyperlinks they are clicking on, what areas of the site visitors are mostly interested in, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Web heat maps can be used to pinpoint areas on a web site page most frequently scanned by online visitors. Web heat maps can also be integrated with other forms of statistical software and session replay software.
If you use WordPress, then it’s easy to add heat map tracking with recorded session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software application that works with WordPress (and other web programs) and that lets you visually record your website visitors’ entire session and generates live heat maps that show where users are clicking and where they scroll on your site content.
HeatMapTracker software also enables you to spy on every action your users make.
Go here to learn more: HeatMapTracker
Benefits
The more accurate data you have about how your readers are engaging with your web site, the more you can improve your website’s user experience. Imagine knowing the exact issues that prevent your readers from fully engaging with your site, like unclear navigation layouts, or distracting design elements. As the site owner, you can guide your users to complete certain actions, such as join your newsletter or clicking on certain links.
While Google Analytics has its overlay feature which can give you an idea of which links on your page are being clicked, a heatmap will reveal any clicks that users make on your site, regardless of whether these are actual links or not. This is an important difference because if a heat map report helps you discover that users are clicking on a graphic element that they suppose to be a link, but turns out not to be a hyperlinked image, you can quickly edit this by linking the image to the destination URL your readers are trying to get to, or let your users know that the image is just a design element.
In short, heatmaps are one of the best methods to test your site design, see how readable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to track visitor behavior on your web site:
See Everything Users Are Doing On Your Web Pages
HeatMapTracker records every visitor movement on your web site, allowing you to capture all links and buttons clicked, eye-tracking and page scrolling.
Full Control Without Limitations
The application allows you to self-host the technology, giving you unrestricted recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-off investment to own the application, which then entitles you to receive unlimited software updates and new features for life.
Additional script benefits include:
- Improve User Experience: By seeing how visitors experience your site, you can identify obstacles preventing visitors from taking desired actions and optimize your site.
- No More Guessing User Behaviour: The video recordings of your visitors’ sessions show you precisely what happens on your web site. Heat Maps let you know exactly which elements visitors click on, which areas they are drawn to most on your website, how long they stay in a particular area, how quickly they navigate down your pages and more! No more guesses or assuming wrongly … just factual evidence of what happens when visitors visit your web site.
- Increase Online Sales: HeatMap Tracker lets you improve user engagement with your site, which improves sales and conversions. There are many ways to achieve this and we present some of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker includes many great features for WordPress users. Here are just some of these:
- Quick and easy to install and set up. Be up and running in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors eyes are drawn to and see how far down your sales pages your visitors read down to as an indicator of how long your sales message can keep them engaged. HeatMapTracker lets you study every single user action to help you learn how visitors interact with your site or certain pages on the site.
- Unlimited visitor screen captures and user session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can measure visitor sessions on your site for a few days, a week or two, a month, or more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you see how many total visitors, tracked pages and total sessions HeatMapTracker has recorded for all projects. You can quickly see which pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to spend more time on improving content that visitors are more interested in. You can also see regional location data of all visitors and see which part of the world they are visiting from.
Additional features:
The image below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials and comments users have submitted for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your business:
- Learn what’s working (i.e. where users click) and what doesn’t work (where users are not clicking). For example, are visitors engaging with your videos? Are they clicking on images thinking that they may link to somewhere else?
- Get actionable data on how to refine your landing pages, sign up forms, sales funnel, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Perform “above the fold” experimentation to improve your site’s “first impression”, or optimize the impact of your site’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify if a section of your content should be added, edited, or deleted.
- Produce “before” and “after” case studies for digital marketing services.
- Analyze if visitors prefer to click images vs buttons versus text links, and how specific user segments interact within your website.
- Diagnose potential site security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for providing robust products and customer support. The members area contains video instructions for installing and configuring the software.
Software Pricing
HeatMapTracker comes in 3 versions:
- Basic (Single) License – Single installation only. Cost = $197.00 Single Payment.
- Professional License – Use on up to 10 websites. Cost = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, session recording, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web development service providers. Price = $497.00 One-off payment.
Please Note: Current pricing for the product depends on whether there are any promotions or limited-time specials being offered. When we last checked, the software retails for the amounts shown above. This may or may not be the actual pricing set by the software developer when you visit the product site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Analytics services such as Google Analytics can provide great information on things such as the number of people landing on your site, how they are finding it and what they do during their visits. However, to really gain deep knowledge into how your web site and its content is helping your visitors to interact with your business online, then a heatmap analytics application can be very practical.
We recommend that you consider getting a license of Heat Map Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to increase your web sales.
For more details, check out the software here: Heat Map Tracker – Real-Time ClickTracking And HeatMap Tracker
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