The ability to track, monitor and view visitor behavior is absolutely vital to your online success.
The old business adage ”you can’t manage what you can’t measure” is as true today as ever. If you don’t know what is happening when users arrive on your web site, then how can you know what areas of your site can be improved?
Businesses have looked for smart ways to track and understand what is happening since web sites first appeared. From basic counters that track how many people have viewed your web page, to sophisticated and powerful analytical software like Google Analytics that capture incredibly fine metrics.
Learning about user behavior is very important for the success of your website, not just because it allows you to understand what visitors are doing so you can better your results, but research also proves that previous visitor behaviour is the best way to predict future behavior. It’s a better predictor, in fact, than knowing demographics.
While the ability to view statistical details such as the number of visitors are landing on your website, what pages they are coming and leaving from, how long they are remaining on your site for, what keywords people are searching for, page views, referring websites, and so on, is vitally useful, wouldn’t it also be useful to know exactly what visitors are clicking on, where they are visiting the longest period on, what hyperlinks they are clicking on, what parts of the content visitors are most interested in, and more?
Fortunately, heat map technology makes this possible. Web heatmaps can be used to analyze areas in a web page that visitors scan most frequently. Web heatmaps are also often used alongside other forms of statistical software and session replay software technologies.
If you own a WordPress website or blog, then you can easily add heatmap tracking with session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software program that is compatible with WordPress (and other website programs) and that visually records your web site visitors’ movements and generates live heat maps showing where users click and where they are scrolling throughout your site content.
HeatMapTracker software lets you see your site from your visitor’s point of view.
To learn more about the script go here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your users are engaging with your web pages, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your prospects from fully engaging with your site, like unclear navigation elements, or disruptive banner ads. As a website owner, you can help your readers to complete certain actions, such as join a newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature that can show you what links on your web page are being clicked, a heat map can also reveal any clicks that visitors are making on your site, regardless of whether these are links or not. This is important because if a heat map analysis helps you discover that users are clicking on a graphic element which they imagine to be a link, but is actually not a link, you can easily repair this by linking the image to the destination your visitors are trying to get to, or make it clear to your visitors that the image is just a graphic.
In short, heatmaps can be one of the most useful methods to test your site design, assess how readable your content is and help to improve conversions.
Here are just some of the benefits of using HeatMapTracker to monitor user behavior on your website:
Monitor Everything Users Do On Your Website
HeatMapTracker captures every visitor session on your website, allowing you to see all links and buttons clicked, eye-tracking and page scrolling movement.
Full Control Without Restrictions
The script is hosted on your own server, giving you no restrictions on session recording and pageviews.
Unlimited Updates & Enhancements
There is a one-time investment to purchase the software, which then entitles you to receive unlimited updates and new features for free.
Some additional script benefits include:
- Improve User Experience: By seeing how visitors use your web site, you can spot difficulties that prevent visitors from taking desired actions and correct these.
- Stop Guessing Visitor Behavior: The screen video recordings of your users’ sessions reveal exactly what takes place on your site. Screen overlays let you know exactly which buttons and links users click on, where they are drawn to most on your site, how long they choose to stay on a particular location, how quickly they travel down your pages and more! No more guessing or assuming wrongly … just factual metrics of what happens when visitors navigate around your website.
- Increase Website Sales: Heat Map Tracker lets you increase visitor interaction with your site, which improves your online sales and conversion rates. There are a number of ways to achieve this and we list a few of these in the “Tips” section later in this review.
Software Features
HeatMapTracker includes many great features for web site owners. Here are just a few of these:
- Quick and simple to install and set up. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors look at and see how far down your page your visitors read down to as an indicator of how long your sales message can keep them engaged. The software lets you study each and every visitor session to help you see how they interact with your website or some pages on the web site.
- Unlimited visitor screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can capture visitor sessions on your web pages for a few days, one week, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view total visitors, tracked pages and total sessions HeatMapTracker has recorded for each project. You can easily see the top pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving pages that users care about. You can also view regional demographics of your visitors and see where they are visiting from.
Additional software features:
The image below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials and comments that users have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your results:
- Understand what’s working (i.e. where visitors are clicking) and what doesn’t work (where visitors are not clicking). For example, are users watching your videos? Are they clicking on graphic elements assuming that these may link to somewhere else?
- Get insights on ways to improve your landing pages, sign-up forms, shopping cart, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Performing “above the fold” experiments to improve your landing page’s visitor impact, or maximize the impact of your site’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
- Identify if any content section needs to be included, reworked, or deleted.
- Produce “before” and “after” case studies for web services.
- Test whether users prefer to click images vs buttons vs text links, and how specific user segments engage within your site.
- Analyze suspected site security and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected online marketer with a solid reputation for providing great products and customer support. The member download area contains video tutorials for installing and setting up the software.
Product License Pricing
HeatMapTracker comes in 3 versions:
- Basic (Single) License – Licensed for 1 website. Cost = $197.00 Single Payment.
- Professional License – Use on up to ten domains. Cost = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional editions (click tracking, heat maps, session replays, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency license allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web agencies. Price = $497.00 One-off payment.
Please Note: Pricing for HeatMapTracker can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the product is being retailed for the prices shown above. This may or may not be the actual price charged by the product developer when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services such as Google Analytics provide very useful metrics on things such as the number of people arriving on your website, how they found it and what they do during their visits. However, if you want to truly gain deeper insights into how your site and its content is being used by your visitors to connect with your digital presence, then a heatmap analytics tool can be a great way to do so.
We suggest purchasing a copy of HeatMapTracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and for generating more online sales.
To learn more, check out the software here: HeatMap Tracker – Real-Time Click-Tracking And HeatMap Tracker
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