Being able to understand visitor behavior is absolutely vital to the success of your business online.
The old saying ”you can’t manage what you can’t measure” is as true today as always. If you don’t know what is happening when visitors arrive on your website, how would you get better results?
Website users have been searching for ways to track and analyze what users are doing in their web sites since websites first appeared. From simple counters that track how many people have viewed your web page, to powerful and sophisticated analytical software like Google Analytics that can track and display detailed key measurements.
Understanding visitor behaviour is vitally important for the success of your digital marketing strategy, not just because it allows you to understand what visitors are doing so you can better your performance, but testing also confirms that previous user behavior is the best predictor of future behaviour. More reliable, in fact, than user demographics.
Although being able to monitor statistical metrics like the number of unique web users are arriving on your website, what pages they are entering and exiting, how long they are remaining on your site for, keywords searched, page views, referring sites, etc …, is vitally essential, wouldn’t it be fantastic to be able to view precisely what visitors are doing, where on your site they are staying the longest for, what links they are clicking on, what areas of your site visitors are most interested in, and more?
Fortunately, heatmap tracking technology makes this easy and possible. Web heat maps have been used for displaying areas of a web site page that visitors scan most frequently. Web heat maps can also be used alongside other forms of statistical software and session replay software.
If you own a WordPress-powered website or blog, then it’s easy to add heatmap tracking and session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that visually tracks your site visitors’ entire journey and generates live heat maps that show where users click and where they scroll throughout your site.
The HeatMapTracker software also lets you track every click your visitors make.
More info: Heat Map Tracker
Benefits
The better you know how your users interact with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your users from fully engaging with your website, like confusing site navigation elements, or disruptive adverts. As a site owner, you can encourage your users to complete certain actions, such as signing up to your newsletter or click on certain links or buttons.
While Google Analytics has its overlay feature which can give you an idea of which links on your web page are being clicked, a heatmap can show you any clicks that visitors make on your page, whether they are links or not. This is important because if a heatmap analysis helps you discover that visitors are clicking on an image which they imagine to be a link, but happens to not be a hyperlinked image, you can easily remedy this by linking the image to the destination URL your users are trying to get to, or let your readers know that the image is just a graphic.
In short, heat maps can be one of the most useful ways to test the design of your website, see how navigatable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track user behavior on your web site:
Monitor Everything Users Are Doing On Your Web Site
The application creates a playback video of every user browsing movement on your web site, allowing you to capture all which links and buttons are being clicked, eye-tracking and page scrolls.
Complete Control Without Limitations
The script allows you to self-host the technology, giving you no restrictions on session recordings and playbacks.
Free Upgrades & Enhancements
There is a one-off cost to buy the application, which then entitles you to receive unlimited updates and enhancements.
Some additional benefits of the script include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your site, you can spot difficulties that prevent visitors from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About Visitor Behaviour: The screen video playbacks of your users’ browsing sessions show you exactly what happens on your web site. Heat Maps let you see exactly which elements users click on, where they are drawn to most on your website, how long they browse on a particular location, how far and quickly they navigate down your pages and more! No more guesses or assuming wrongly … just real intel of what takes place when people navigate around your site.
- Increase User Engagement: HeatMapTracker helps you improve visitor interaction with your business, which improves your online sales and conversion rates. There are a number of ways to do this and we present a number of these in the “Tips” section further below.
Software Features
Heat Map Tracker provides many unique features for site owners. Here are just some of these:
- Quick and simple to install and set up. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors look at and see how far down the page your users scroll as an indicator of how long your content can keep them interested. Heat Map Tracker lets you analyze each and every visitor action to see how they are interacting with your website or particular pages on your web site.
- Unlimited session recording and browser session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can measure user sessions on your site for one day, a week or two, 1 month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all sessions Heat Map Tracker has recorded for each project. You can easily view the top pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to invest more time on the content that your users care about. You can also see regional demographics of all visitors and discover which part of the world they are coming from.
Additional features:
The image below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials and comments that plugin customers have submitted for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your business:
- Discover what’s working (i.e. where people click) and what doesn’t work (where visitors are not going to). For example, are users watching your videos? Are they clicking on images believing that these may be links to somewhere else?
- Get useful data on ways to improve your landing pages, sign up forms, sales funnel, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Perform “above the fold” testing to improve your home page’s visitor impact, or maximize the impact of your home page’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether an element on your page should be added, reworked, or taken out.
- Create “before” and “after” case studies for web services.
- Compare if visitors prefer to click on images vs buttons versus text links, and how particular user segments engage within your website.
- Analyze potential website security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering great products and customer support. The members area includes video tutorials for installing and setting up the software.
Product Licensing Pricing
HeatMap Tracker is available in three different editions:
- Basic (Single) License – Single domain only. Cost = $197.00 One-time.
- Professional License – Licensed for up to ten websites. Price = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click tracking, heat maps, browser session recording, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing agencies. Cost = $497.00 Single Payment.
Note: Pricing details of Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. The price above was correct at the time this content was written. This may not be the actual pricing charged by the product author when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing details:
Additional Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services like Google Analytics provide great metrics on things such as how many people are visiting your pages, how they find it and what they do whilst on your web pages. However, to really gain a deep understanding into how your site and your content is being used by your visitors to interact with your digital presence, then a heatmap analytics software application can be a great way to do so.
We suggest purchasing a copy of HeatMap Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, engagement and for increasing sales.
For more details, visit the software website here: HeatMapTracker – Real-Time Click-Tracking And HeatMap Tracking Software
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