Experienced marketers understand the power of mailing lists.
This is because a list gives you immediate traffic and access to repeat sales.
Marketing studies show that, on average, 50%-80% of visitors to a site generally leave and never return. That’s a lot of money and opportunities you’re missing out on. Marketing research also shows that it takes an average of 7 interactions with your business before a purchase decision is made. It’s of the utmost importance, therefore, to find a strategy that will help you get repeat interactions with your site visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get your visitors’ details while they’re still on your website or blog, so you can continue to communicate with them after they have exited your site.
Building a list is an essential aspect of building a successful online business. A great list of targeted contacts has the potential to become the most profitable leverage point of your online business.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to repeat visitors and relationship-building.
There are many ways and different strategies to build a targeted list of subscribers, but until now, it was very difficult to find an affordable solution that gives users access to almost, if not all of the most effective methods available for capturing visitors’ email addresses on a website.
Thrive Leads – WP Mailing List-Building Plugin
Plugin Description
Thrive Leads WordPress mailing list-building plugin could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using a number of different opt-in forms, split-test different offers, boost your conversions, and get traffic on tap, all from within your WordPress dashboard …
As mentioned earlier, there are many different ways and strategies to build a list, and almost all of these methods and strategies use lead capture forms.
One of the key differences between Thrive Leads and all other solutions for capturing leads and email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies built all into one plugin.
Thrive Leads WordPress list builder is developed by Thrive Themes, a conversion-focused WordPress theme developer. As such, the plugin was developed to help users not just build a mailing list, but build it faster.
For more details, visit the plugin site here:
Benefits Of Using Thrive Leads
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on tap on your site:
It’s A WordPress Plugin
Thrive Leads WP list builder eliminates the need to install multiple plugins on your WP site. This not only reduces possible plugin conflicts, but also keeps your website’s loading speed down.
Installation Is Easy
Thrive Leads installs like any WP plugin. Just upload the plugin file to your Plugin folder via your WP dashboard and activate.
Really Simple To Use
Thrive Leads has made it very simple to set up one or more opt-in forms, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required.
To get the most out of Thrive Leads, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 25-45 minutes to learn how to use all of the software’s functionality. Fortunately, ThriveThemes provides extensive training content, webinars and a dedicated support team that is available to help you sort out any problems you have.
Every Type Of Form Your Business Needs
With the plugin, you can begin to capture subscriber details using pre-designed templates, and every kind of opt-in form you will ever need.
For example, you can use it to add unblockable “pop-up” forms …
Display slide-in forms …
You can use Thrive Leads to add your opt-in forms anywhere within your content, or the middle of your posts using a simple shortcode …
Insert a form into any widget area of your site …
You can add 2-step opt-in links that open a lightbox when visitors click on a content link …
And even add ”sticky” ribbon forms to your site that display at the top of the screen and remain “sticky” as the visitor scrolls down your page …
As you can see, Thrive Leads integrates every type of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads offers a number of features to web site owners. Here are just some of these:
Fast And Simple To Install
Ready to use in very little time. As already mentioned, ThriveThemes provides extensive training content and tutorials, webinars, case studies, and a responsive support team.
This list-building tool not only combines every kind of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all your list-building campaigns from your admin user area.
Integrated List Building Strategies To Maximise Conversions
Thrive Leads integrates all of the list-building strategies you need to boost your conversions into one easy-to-use solution:
Design & Deploy
The plugin comes with an extensive library of built-in professionally-designed and web optimized form templates that can be fully customized to suit your needs, with no coding skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to create, modify and customize your forms …
Split Testing Engine
A/B testing is the quickest way to improve your conversion rates and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including the following:
Test Multiple Form Designs And Content
The plugin lets you test different form designs and content, and provides a “set and forget” feature that automatically eliminates the test variations that aren’t performing, and display only the highest converting campaigns after sufficient data has been collected.
You just start your test and the plugin handles everything else, automatically helping you increase conversion rates over time.
Test Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present an offer on your screen after 3 minutes
- Scroll-depth triggers where a message appears once your visitors scroll down at least 30% of the page
- Exit-intent triggers that can detect when someone is about to leave your page and presents them with a pop-up form.
Furthermore, you can also test if the form should display instantly, or animate into view (e.g. slide in). You can test multiple triggers against one another to further boost conversion rates.
Test Form Types
Thrive Leads also lets you test different form types. For example, you can test a sidebar widget form vs an in-line form and see which type of form performs better for your business.
A/B Test Offers
Thrive Leads even lets you test different offers against one another.
For example, you can assign different forms to different email sequences to help you decide which offer delivers the best conversion rates for your business.
(Split-test different offers)
Not only does Thrive Leads give you tremendous flexibility when it comes to split-testing your opt-ins, but you can easily duplicate an existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting options (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display in your website based on certain rules you set (e.g. a lightbox pop-up on the Front Page only), including which categories, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
Thrive Leads is also compatible will all major browsers.
Gain Actionable Insights
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, the software provides a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from your best sources.
Integrates Seamlessly With All Major Autoresponders & Leading Email Marketing Solutions
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Also, you can use different lists and different services for different forms, so you’re never dependent on any one solution.
As you can see, Thrive Leads gives you many opt-in testing capabilities that extend far beyond any other list-building software.
Testimonials
Below are some of the testimonials that users have provided for Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Thrive Leads Support
As mentioned earlier, ThriveThemes provides extensive tutorials, webinars and a support team that is available to help users sort out any issues they might experience.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year software updates with their purchase, backed by a risk-free, 30 day, full refund guarantee.
Software Price
Thrive Leads is available in the following editions:
- Single Site License – This option lets you install & activate the plugin on a single site. All features are included, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites License – The Unlimited Sites option lets you install & activate the plugin on unlimited domains that you own and operate. All features are included, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency license allows you to install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. All features are included, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: Current pricing for this product depends on whether there are any promotions or limited-time special offers. The price shown above was current when this article was published. This may or may not be the actual price set by the product author when you visit the site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing details:
Additional Information
Even on an existing website with hundreds of posts, you can install the plugin and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms all across your site.
For ”how-to” videos showing plugin usage, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted mailing list, the only way to improve your results is to run A/B tests and then analyze your performance to find out what works best on your site. Thrive Leads makes a very powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms show to visitors, and intelligent reporting that helps you improve your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as allowing the user to create and add popups to their website. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
To learn more, visit the plugin website: Thrive Leads – WordPress Mail List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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