Being able to track, monitor and understand the behavior of visitors and users on your site is very important to your online success.
The management saying “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening when visitors arrive on your website, how will you get better results?
Businesses have been looking for ways to track and understand user behaviour since web sites were first created. From simple counters that track visitor numbers, to very powerful and sophisticated statistical tracking tools like Google Analytics which can provide incredibly detailed key measurements.
Knowing user behavior is important for the success of your digital business, not only because it enables you to understand what visitors are doing so you can improve your performance, but testing also confirms that past visitor behaviour is the most reliable way to predict future behaviour. It’s a more reliable indicator in fact, than knowing demographics.
While the ability to view key details like the number of web visitors are exploring your site, which pages they are entering and exiting, how long they are staying on your site for, keywords searched, page views, referring web sites, and so on, is extremely useful, wouldn’t it be great to know exactly what visitors are doing, where on your pages they are navigating around in, what hyperlinks they are clicking on, which parts of the content they are browsing, and more?
Fortunately, heatmap tracking technology makes this possible. Web heatmaps have been used to analyze areas on a web site page most frequently scanned by visitors. Web heat maps can also be integrated with other forms of stat tracking applications and session replay tools.
If you own a WordPress-powered website, then you can easily add heat map tracking with session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that lets you record your web site users’ movements and creates instant heatmaps showing where they click and where they scroll throughout your site.
The HeatMapTracker application also allows you to see your website from your visitor’s perspective.
More info: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more accurate data you have about how your visitors engage with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your readers from fully benefiting from your site, like unclear site navigation layouts, or distracting ads. As a site owner, you can help your readers to perform certain actions, such as signing up to a newsletter or clicking on specific links.
Although Google Analytics has an overlay feature that can show you what links on your web page are being clicked, a heat map can also show you any clicks that visitors make on your site, whether these are actual links or not. This is important because if a heat map analysis helps you discover that readers are clicking on a graphic element that they think is a link, but turns out not to be a link, you would be able to quickly change this by linking the image to the page your readers are trying to get to, or make it clear to your users that the image is just a graphic.
Heatmaps, therefore, are one of the most useful methods to test your site design, assess how navigatable your site is and improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to track user behavior on your website:
Capture Everything Visitors Are Doing On Your Website
HeatMapTracker captures every browsing session on your web site, enabling you to view all page clicks, eye-tracking and scrolls.
Complete Control Without Limitations
The software is hosted on your server, giving you no limits on session recording and playbacks.
Unlimited Upgrades & Enhancements
There is a one-time cost to own the HeatMapTracker script, which then entitles you to receive free updates and enhancements.
Some additional benefits of the Heat Map Tracker script include the following:
- Improve Your Marketing Efforts: By seeing how visitors experience your website, you can spot obstacles preventing users from taking desired actions and improve visitor engagement.
- No More Guessing User Behavior: The screen video recordings of your visitors’ sessions show you precisely what happens on your web site. Click overlays let you see exactly which elements visitors click on, which areas they are drawn to most on your website, how long they choose to stay in a specific section, how quickly they navigate down your site and more! No more guesses or making wrong assumptions … just factual metrics of what takes place when users land on your web site.
- Increase User Engagement: Heat Map Tracker lets you improve visitor interaction with your site, which increases your sales and conversion rates. There are many ways to do this and we discuss several of these in the “Tips” section further below.
Features
Heat Map Tracker offers many features for WordPress users. Here are just a few of these:
- Fast and easy to install and configure. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and observe how far down your product pages your users read down to as an indicator of the length of time your site can retain their attention. Heat Map Tracker lets you analyze every single visitor session to help you learn how users are interacting with your site or specific pages on your site.
- Unlimited visitor screen captures and user session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can capture user sessions on your site for 1 day, a few weeks, a month, or more!
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can quickly see which pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving pages that your readers are more interested in. You can also access regional demographic data of your visitors and discover where they are coming from.
Additional features:
The image below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are just some testimonials and feedback plugin customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just some of the many ways you can use Heat Map Tracker on your site to improve your business:
- Learn what works (i.e. where users click) and what doesn’t work (where people are not clicking). For example, are visitors engaging with your videos? Are they clicking on images thinking that these may be linking to another location?
- Get insights on ways to refine your landing pages, signup forms, memberships, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get practical data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- conduct “above the fold” experiments to improve your home page’s visitor impact, or optimize the impact of your landing page’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify whether any section of the content needs to be added, reworked, or removed.
- Create “before” and “after” comparison reports for online marketing services.
- Analyze if visitors tend to click images versus buttons vs text links, and how specific user segments interact with your website.
- Troubleshoot potential website security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a recognized online marketer with a solid reputation for delivering great product quality and support. The members area contains video tutorials for installing and setting up the software.
Software Price
HeatMapTracker comes in three different versions:
- Basic (Single) License – Single use only. Cost = $197.00 One-time.
- Professional License – Licensed for up to ten sites. Cost = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the Basic & Professional editions (click tracking, heat maps, browser recording, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency license allows you to install the software on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital agencies. Cost = $497.00 One-off payment.
Note: The cost of purchasing the product depends on whether there are any promotions or limited-time specials being offered. The above reflects the price when this article was written. This may not be the actual pricing set by the product author when you visit the product site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Services like Google Analytics can provide you with very useful information on things such as the number of people coming to your site, how they found it and what they do whilst on your web site. However, to truly gain deep knowledge into how your website and its content is being used by your visitors to engage with your digital presence, then a heat map analytics tool can be very practical.
We recommend that you consider getting a license of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and for increasing web sales.
For more information, check out the software here: HeatMap Tracker – Live Click-Tracking & Heat Map Tracker
***