The ability to track the behavior of visitors and users on your website is extremely important to your online success.
The old adage ”you can’t manage what you can’t measure” is as true today as it has ever been. If you don’t know what is going on on your site, how can you know what areas need improving?
People have been searching for ways to track and understand what is happening since web sites first appeared. From simple tracking counters, to very sophisticated and powerful statistical tracking tools like Google Analytics and other applications which can provide incredible key measurements.
Measuring user behaviour is very important for a successful digital presence, not only because it enables you to understand what visitors are doing so you can improve your results, but research also shows that previous consumer behaviour is the most reliable predictor of future behavior. More reliable, in fact, than knowing demographics.
While being able to see valuable reports like how many visitors are checking out your site, what pages they are arriving on and departing from, how long they are staying on your website for, keywords searched, average page views, referring pages, etc …, is highly useful, wouldn’t it also be fantastic to be able to view exactly what visitors are doing, where on your site they are navigating through for the longest period, which hyperlinks they are clicking on, what parts of your content they are browsing, and more?
Fortunately, heat map tracking technology makes this possible. Website heat maps have been used to help pinpoint areas of a web page most frequently scanned by web visitors. Web heat maps are also often used alongside other forms of web analytics and session replay software.
If you own a WordPress-powered site, then it’s easy to add heat map tracking and session replays to your business tool box using a simple to use and quite inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software tool that works with WordPress (and other applications) and that lets you track your website visitors’ movements and creates instant heat maps showing where they are clicking and where they scroll throughout your web site.
The HeatMapTracker application also allows you to see your site from your visitor’s point of view.
More info: HeatMapTracker
Benefits
The more information you have about how your users are engaging with your web pages, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your users from fully benefiting from your website, such as confusing navigation elements, or disruptive design elements. As the site owner, you can help your site visitors to perform certain actions, such as opting into your newsletter or clicking on certain links.
While Google Analytics has an overlay feature that can show you which links on your page are being clicked, a heatmap will show you any clicks that users make on your page, whether they are links or not. This is an important benefit because if a heat map report helps you discover that readers are clicking on a graphic element which they suppose to be a link, but happens to not be a hyperlinked image, you would be able to easily edit this by linking the image to the page your readers are trying to get to, or let your readers know that the image is not a hyperlink.
In short, heatmaps are one of the best ways to test the design of your website, measure how readable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor visitor behavior on your website:
Capture Everything Users Are Doing On Your Web Pages
HeatMapTracker captures every browsing movement on your web site, enabling you to capture all page clicks, eye-tracking and scrolls.
Full Control With No Restrictions
The software allows you to self-host the technology, giving you unrestricted recordings and pageviews.
Free Updates And Enhancements
There is a one-off investment to own the software, which then entitles you to receive unlimited updates and future enhancements.
Some additional application benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your web site, you can discover challenges preventing visitors from progressing to the end of your sales funnel and correct these.
- Stop Guessing User Behaviour: The screen video recordings of your visitors’ sessions allow you to understand precisely what takes place on your website. Heatmaps let you know exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they browse on a specific section, how far and quickly they scroll down your pages and more! No more guesses or hoping … just accurate metrics of what goes on when users explore your website.
- Increase User Engagement: HeatMapTracker lets you improve user engagement with your site, which improves online sales and conversion rates. There are a number of ways to do this and we’ll go over some of these in the “Tips” section further below.
Features
HeatMap Tracker includes many great features for web site owners. Here are just a few of these:
- Quick and simple to install and configure. Goes to work in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your pages visitors eyes are drawn to and see how far down the page your users scroll as a benchmark of how long your content can keep them interested. HeatMap Tracker lets you review and analyze every single visitor experience to help you learn how visitors are interacting with your website or some pages on your site.
- Unlimited visitor screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can capture user sessions on your web pages for a few days, a couple of weeks, a month, or more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total sessions the heatmap analytics software has recorded for all projects. You can quickly view which pages your users are moving towards and how they are interacting with each page’s content, allowing you to invest more time on the content that your readers are more interested in. You can also access regional demographic data of your visitors and discover where they are coming from.
Additional software features:
The chart below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials users have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the ways you can use HeatMapTracker on your website to improve your business:
- Understand what’s working (i.e. where visitors are clicking) and what’s not working (where visitors aren’t going to). For example, are users watching your videos? Are they clicking on images thinking that they link to somewhere else?
- Get ideas on ways to improve your landing pages, signup forms, memberships, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Conducting “above the fold” experimentation to improve your site’s “first impression”, or maximize the impact of the website’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether a content section could be added, changed, or removed.
- Create “before” and “after” case studies for web-related services.
- Compare if visitors tend to click images vs buttons vs text links, and how particular user segments interact within your website.
- Review suspected site security and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a recognized online marketer with a solid reputation for providing reliable product quality and support. The members area includes video instructions for installing and configuring the software.
Product License Cost
HeatMap Tracker comes in three separate editions:
- Basic License – Installs on one website. Cost = $197.00 One-time.
- Professional (Multiple) License – Installs on up to ten websites. Price = $297.00 One-time.
- White Label License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser session recording, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency edition lets you install the software on as many sites as you like, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing agencies. Price = $497.00 One-time.
Please Note: The price of this product can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing above was correct at the time this review was published. This may or may not be the actual price charged by the plugin seller when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing information here:
Additional Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services like Google Analytics can give you some important data on things such as the number of people arriving on your pages, how they find it and what they do whilst visiting your web pages. However, to really gain an understanding into how your site and your content is being used by your visitors to interact with your business online, then a heatmap analytics service can be very practical.
We recommend that you consider getting a license of Heat Map Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, visitor engagement and to generate more sales of your products or services.
For complete details, check out the software here: HeatMap Tracker – Live ClickTracking & HeatMap Tracking Software
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