Being able to track and monitor visitor behavior is extremely important to the success of your digital business.
The old adage “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is going on on your website, how will you improve your results online?
Business owners have been looking for ways to track and analyze user behavior since web sites first appeared. From simple tracking counters, to very sophisticated statistical tracking tools like Google Analytics which track and display incredible metrics.
Analyzing visitor behavior is vitally important for the success of your marketing strategy, not just because it enables you to understand what visitors are doing so you can better your performance, but testing also shows that past user behaviour is the best predictor of future behaviour. Better, in fact, than demographics.
Although being able to analyze statistical details such as how many unique web users are landing on your web site, which pages they are landing on and leaving from, how long they are staying on your website for, keyword searches, average page views, referring pages, and so on, is highly important, wouldn’t it be useful to track precisely what visitors are reading, where on your pages they are navigating around in, what hyperlinks they are clicking on, which parts of the site visitors are most interested in, and so on?
Fortunately, heat map technology makes this easy and possible. Web heatmaps have been used to pinpoint areas in a web page that visitors scan most frequently. Web heat maps are also often integrated with other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking with video session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software tool that is compatible with WordPress (and other web programs) and that visually tracks your website users’ every movement and creates instant heatmaps that show precisely where users are clicking and where they scroll on your website.
The HeatMapTracker software also allows you to look over the shoulders of every person who comes to your site.
For more details, visit the script site here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your users interact with your website, the more you can improve your website’s user experience. Imagine knowing the exact barriers that have been preventing your readers from fully benefiting from your website, like confusing site navigation elements, or disruptive design elements. As a site owner, you can help your site visitors to perform certain actions, such as signing up to your newsletter or click on specific links or buttons.
Although Google Analytics has its overlay feature which can show you which links on your page are being clicked, a heatmap can also show you any clicks that users make on your page, regardless of whether they are actual links or not. This is a significant benefit because if a heat map report helps you discover that visitors are clicking on an image that they think is a link, but turns out not to be a link, you could easily edit this by adding a link to the image, or let your visitors know that the image is not a hyperlink.
In short, heat maps are one of the most useful ways to test your site design, see how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor user behavior on your web site:
Monitor Everything Users Do On Your Website
HeatMapTracker lets you record every user browsing session on your website, allowing you to record all page clicks, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The software allows you to self-host the technology, giving you no limits on session recordings and playbacks.
Lifetime Upgrades & Enhancements
There is a one-off investment to purchase the HeatMapTracker application, after which you are then entitled to receive unlimited upgrades and enhancements for life.
Some additional benefits include the following:
- Improve Site Usability: By seeing how visitors navigate your web pages, you can spot difficulties preventing visitors from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing User Behaviour: The video playbacks of your visitors’ browsing sessions allow you to understand exactly what is taking place on your website. Heat Maps let you know exactly which elements users click on, which areas they are drawn to most on your website, how long they browse in a particular spot, how quickly they navigate down your pages and more! No more guesses or assuming wrongly … just accurate information of what takes place when users explore your website.
- Increase Website Sales: HeatMapTracker lets you improve visitor engagement with your site, which increases sales and conversions. There are many ways to achieve this and we’ll discuss several of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker provides many great features for WordPress users. Here are just some of these:
- Fast and easy to install and implement. Goes to work in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your pages visitors eyes are drawn to and monitor how far down your sales pages your visitors read down to as a measure of how long your web copy can retain their attention. Heat Map Tracker lets you review and analyze each and every user action to see how users are interacting with your site or particular pages on the web site.
- Unlimited visitor recording and visitor session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can record user sessions on your pages for a few days, a few weeks, a month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see total visitors, tracked pages and all sessions the heatmap analytics software has recorded for all projects. You can easily see the top pages your users are moving towards and how they interact with the content on each page, allowing you to invest more time on improving pages that your visitors care about. You can also monitor regional location data of all visitors and learn which part of the world they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials and feedback plugin users have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your business:
- Learn what works (i.e. where users click) and what’s not working (where visitors are not clicking). For example, are people watching your videos? Are they clicking on images assuming that these may link to another area of your site?
- Get useful data on ways to improve your landing pages, sign up forms, checkout processes, navigation, etc.
- Get actionable data on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Creating “above the fold” tests to improve your home page’s visitor impact, or optimize the impact of your website’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify if any content section could be included, modified, or taken out.
- Create “before” and “after” case studies for web-related services.
- Compare whether users prefer to click images versus buttons vs text links, and how particular user segments interact within your website.
- Investigate potential site security problems or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing great product quality and support. The members area contains video instructions for installing and setting up the software.
Product Price
HeatMap Tracker is available in 3 separate editions:
- Basic License – Licensed for 1 website. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Licensed for up to ten domains. Cost = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the other editions (click-tracking, heat maps, browser replays, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency edition lets you install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web agencies. Cost = $497.00 Single Payment.
Please Note: The price of the HeatMap Tracker software can vary, depending on whether there are any promotions or limited-time special offers. Currently, the plugin is selling for the prices shown above. This may not be the actual pricing set by the plugin developer when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing here:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Services such as Google Analytics provide great information on things such as the number of people arriving on your website, how they found it and what they are doing during their visits. However, if you want to really gain a real-time understanding into how your website and your content is helping your visitors to connect with your business online, then a heat map analytics tool can be very practical.
We recommend purchasing a license of Heat Map Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to generate more online sales.
To learn more, check out the software here: HeatMapTracker – Live ClickTracking And HeatMap Tracking Plugin
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