Being able to understand the behavior of visitors on your web site is extremely important to your online success.
The management adage ”you can’t manage what you can’t measure” is as true in the digital economy as it has ever been. If you don’t know what is happening when visitors arrive on your website, then how would you know what areas need improving?
People have looked for smart ways to track and understand what is happening since web sites first appeared. From simple counters that track visitor numbers, to very sophisticated analytical software like Google Analytics and other applications that can deliver incredibly detailed metrics.
Knowing user behavior is very important for a successful online business strategy, not just because it allows you to understand what visitors are doing so you can improve your results, but it’s also been shown that past user behaviour is the most reliable way to predict future behaviour. It’s a better predictor, in fact, than demographics.
Although the ability to monitor statistical data such as how many unique web visitors are arriving on your website, what pages they are coming and leaving from, how long they are staying on your website for, keyword searches, page views, referring websites, and so on, is vitally important, wouldn’t it be excellent to know exactly what visitors are doing, where on your site they are navigating through for the longest period, what hyperlinks they are clicking on, which areas of your site visitors are mostly interested in, and so on?
Fortunately, heatmap tracking technology makes this possible. Web heat maps are used to monitor areas of a web page most frequently scanned by visitors. Web heat maps can also be used alongside other forms of web analytic software and session replay software.
If you own a WordPress web site, then you can easily add heatmap tracking with recorded session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software application that works with WordPress (and other website programs) and that lets you track your web site users’ complete journey and creates instant heat maps showing exactly where users click and where they are scrolling throughout your web pages.
The HeatMapTracker software also enables you to see your site from your visitor’s perspective.
Go here to learn more about this script: Heat Map Tracker
Benefits
The more information you have about how your visitors interact with your website, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your users from fully engaging with your site, like confusing site navigation layouts, or distracting adverts. As a website owner, you can encourage your readers to perform certain actions, such as signing up to a newsletter or click on specific links.
Although Google Analytics has an overlay feature which can show you which links on a page are being clicked, a heatmap will reveal any clicks that users make on your site, regardless of whether these are actual links or not. This is a significant benefit because if a heat map report reveals that users are clicking on an image which they imagine to be a link, but turns out not to be a link, you would be able to quickly edit this by linking the image to the page your visitors are trying to get to, or let your users know that the image is just a visual element.
Heatmaps, therefore, are one of the most useful ways to test the design of your site, measure how readable your content is and improve conversions.
Here are just some of the benefits of using HeatMap Tracker to monitor user behavior on your website:
See Everything Users Are Doing On Your Web Pages
HeatMap Tracker creates a playback video of every browsing movement on your site, enabling you to capture all page clicks, eye-tracking and page scrolls.
Complete Control Without Restrictions
The script is hosted on your own server, giving you no limits on recordings and pageviews.
Free Updates & Enhancements
There is a one-off cost to own the application, after which you are then entitled to receive unlimited updates and future enhancements.
Additional benefits include:
- Improve User Experience: By seeing how visitors experience your web pages, you can spot difficulties that prevent users from taking desired actions and improve user engagement.
- No More Guessing Visitor Behaviour: The video recordings of your users’ sessions show you precisely what takes place on your website. Screen overlays let you see exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they stay on a particular section, how far they travel down your site and more! No more guessing or making wrong assumptions … just accurate intel of what happens when users come to your website.
- Increase Visitor Engagement: HeatMapTracker lets you increase visitor interaction with your site, which increases sales and conversions. There are many ways to do this and we’ll discuss several of these in the “Tips” section further below.
Software Features
HeatMapTracker provides many features for website owners. Here are just a few of these:
- Quick and easy to install and configure. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors spend more time reading and see how far down your sales pages your visitors scroll as a measure of how long your sales message can keep them interested. Heat Map Tracker lets you review and analyze each and every visitor action to see how they interact with your website or specific pages on your site.
- Unlimited visitor recording and browser session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With Heat Map Tracker you can record visitors on your site for a few days, one week, a month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and total sessions Heat Map Tracker has recorded for each project. You can easily view the top pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to spend more time on improving content that your users are more interested in. You can also view regional demographics of all visitors and discover where they are coming from.
Additional features:
The image below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials customers have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your web site to improve your business:
- Discover what’s working (i.e. where visitors are clicking) and what doesn’t work (where visitors are not going to). For example, are users watching your videos? Are they clicking on images thinking that they are links to another location?
- Get useful information on how to refine your landing pages, sign up forms, sales funnel, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Create “above the fold” tests to improve your home page’s “first impression”, or maximize the impact of the website’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify if an element on the page could be added, rearranged, or taken out.
- Create “before” and “after” comparison reports for digital services.
- Test if users tend to click images versus buttons versus text links, and how particular user segments engage within your website.
- Review suspected website security and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering robust product quality and product support. The product download area includes video instructions for installing and setting up the software.
Software Price
HeatMapTracker comes in three versions:
- Basic License – Allows you to use on 1 domain. Cost = $197.00 One-time.
- Professional (Multiple) License – Allows you to use on up to 10 sites. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click tracking, heat maps, session replays, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web service providers. Price = $497.00 One-time.
Please Note: Pricing details of Heat Map Tracker depends on whether there are any promotions or limited-time special offers. When we last checked, the plugin is selling for the pricing shown above. This may or may not be the actual price set by the product seller when you visit the plugin website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Analytics services like Google Analytics can give you some useful data on things such as the number of people visiting your website, how they are finding it and what they do during their visits. However, to truly gain an understanding into how your web site and its content is being used by your visitors to engage with your digital presence, then a heatmap analytics software application can be a great way to do so.
We recommend purchasing a license of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to get more sales of your products or services.
For more details, check out the software here: HeatMapTracker – Real-Time ClickTracking And HeatMap Tracking Plugin
***