Being able to track, monitor and view visitor behavior is absolutely vital to your online success.
The old management adage ”you can’t manage what you can’t measure” is as important in the digital age as always. If you don’t know what is going on on your site, how would you improve your online results?
People have looked for ways to track and understand what is happening since web sites first appeared. From basic tracking counters, to very sophisticated statistical tracking tools like Google Analytics which provide incredibly rich key data.
Understanding user behavior is very important for a successful marketing strategy, not just because it allows you to understand what visitors are doing so you can improve your performance, but testing also confirms that past user behaviour is the most reliable indicator of future behavior. It’s an even more more reliable predictor in fact, than knowing user demographics.
Although being able to analyze valuable details such as the number of web users are coming to your web site, what pages they are arriving on and departing from, how long they are staying on your site for, keyword searches, unique page views, referring sites, and so on, is highly important, wouldn’t it be great to know exactly what visitors are reading, where on your site they are navigating through for the longest periods, which hyperlinks they are clicking on, which parts of your page they are pausing to read more about, and so on?
Fortunately, heatmap tracking technology makes this easy. Website heatmaps can be used to display areas in a web site page that web visitors scan most frequently. Web heatmaps are also often used alongside other forms of web analytic software and session replay software.
If you own a WordPress web site, then it’s easy to add heat map tracking with recorded session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software program that works with WordPress (and other website programs) and that visually records your web site users’ complete session and creates instant heatmaps that show where they are clicking and where they scroll throughout your website.
HeatMapTracker application also lets you spy on every action your visitors make.
For more details, visit the script site here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more you know how your users interact with your web site, the more you can improve your website’s user experience. Imagine knowing the specific issues that prevent your visitors from fully engaging with your site, like unclear site navigation layouts, or disruptive design elements. As the site owner, you can help your users to complete certain actions, such as opting into a newsletter or click on certain links.
While Google Analytics has its overlay feature which can give you an idea of what links on a page users are clicking, a heat map will reveal any clicks that visitors are making on your site, whether these are actual links or not. This is an important difference because if a heatmap report helps you discover that visitors are clicking on an image which they think is a link, but happens to not be a hyperlinked image, you can quickly remedy this by adding a link to the image, or let your visitors know that the image is just a graphic.
In short, heat maps are one of the best ways to test your site design, assess how readable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to monitor visitor behavior on your site:
Capture Everything Users Do On Your Site
The software lets you record every visitor movement on your site, allowing you to view all page clicks, eye-tracking and page scrolls.
Full Control Without Restrictions
The script is hosted on your server, giving you unlimited recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-time cost to own the script, which entitles you to receive free updates and enhancements.
Some additional benefits of the script include:
- Improve User Experience: By seeing how visitors experience your site, you can spot difficulties that prevent users from taking desired actions and reach your site objectives.
- No More Guessing Visitor Behavior: The video playbacks of your visitors’ sessions show you precisely what is taking place on your website. Screen overlays let you see exactly which links and buttons users click on, where they are drawn to most on your site, how long they stay on a particular spot, how far and quickly they travel down your site and more! No more guesses or hoping … just pure metrics of what happens when people land on your web site.
- Increase Online Sales: HeatMapTracker helps you improve user interaction with your site, which increases your sales and conversion rates. There are a number of ways to do this and we’ll discuss a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker provides many great features for web site owners. Here are just a few of these:
- Quick and simple to install and set up. Goes to work in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors look at and observe how far down your sales pages your visitors scroll as an average of the length of time your content can keep them engaged. HeatMap Tracker lets you review and analyze every single visitor experience to help you understand how they are interacting with your site or some pages on the website.
- Unlimited visitor screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can capture user sessions on your site for a few days, a couple of weeks, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view total visitors, tracked pages and all recorded user sessions HeatMapTracker has recorded for all projects. You can easily view which pages your readers are moving towards and how they interact with each page’s content, allowing you to spend more time on improving content that your users are more interested in. You can also access regional location data of your visitors and learn which part of the world they are coming from.
Additional software features:
The table below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials plugin customers have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your results:
- Learn what works (i.e. where visitors click) and what’s not working (where users aren’t going to). For example, are users engaging with your videos? Are they clicking on images believing that these may link to another area of your site?
- Get insights on ways to improve your landing pages, sign-up forms, memberships, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get actionable information prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- conduct “above the fold” experiments to improve your site’s “first impression”, or optimize the impact of the website’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if a content section should be included, redesigned, or removed.
- Create “before” and “after” case studies for web services.
- Test whether users prefer to click on images versus buttons vs text links, and how particular user segments interact within your site.
- Confirm potential site security threats and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a highly respected online marketer with a solid reputation for delivering reliable product quality and product support. The member download area includes video tutorials for installing and configuring the software.
Product Cost
HeatMap Tracker is available in 3 different editions:
- Basic License – Allows you to install on 1 domain. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to ten sites. Price = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser replays, unlimited recording / page views, free updates and enhancements and professional support), the Agency edition lets you install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web service providers. Price = $497.00 One-time.
Please Note: The price of the Heat Map Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. The price above was current at the time this article was published. This may not be the actual price set by the product developer when you visit the plugin site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services such as Google Analytics can give you some very useful data on things such as how many people are coming to your site, how they found it and what they are doing during their visits. However, to truly gain an understanding into how your website and its content is helping your visitors to engage with your business online, then a heat map analytics application can be a great way to do so.
We recommend that you consider purchasing a license of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your user-experience, engagement and for generating more sales of your products or services.
For more details, visit the software website here: Heat Map Tracker – Real-Time ClickTracking And Heat Map Tracking Plugin
***
