Being able to understand visitor behavior is absolutely vital to your online success.
The management adage ”you can’t manage what you don’t measure” is as true today as it has ever been. If you don’t know what is happening when visitors arrive on your web pages, how will you know what needs to be improved?
Website users have looked for ways to track and understand visitor behaviour since websites first appeared. From simple tracking counters, to very powerful and sophisticated statistical tracking software like Google Analytics which can record and display incredibly granular metrics.
Learning about user behaviour is vitally important for the success of your digital marketing strategy, not just because it enables you to understand what visitors are doing so you can improve your results, but research also shows that past user behaviour is the most reliable indicator of future behavior. It’s a more reliable indicator in fact, than demographics.
Although the ability to monitor statistical metrics like the number of visitors are coming to your site, what pages they are entering and exiting, how long they are staying on your site for, which keywords people are searching for, average page views, referring web sites, etc …, is vitally important, wouldn’t it be useful to be able to know exactly what users are reading, where they are staying the longest time on, which hyperlinks they are clicking on, what areas of your page they are most interested in, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Web heatmaps can be used to help pinpoint areas in a web page most frequently scanned by visitors. Web heatmaps are also often used alongside other forms of web analytics and session replay tools.
If you use WordPress, then you can easily add heatmap tracking and recorded visitor session replays to your business tool box with an easy-to-install and quite inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software application that is compatible with WordPress (and other CMS applications) and that visually records your web site visitors’ entire session and generates instant heatmaps that show exactly where they are clicking and where they scroll on your web site.
The HeatMapTracker application enables you to look over the shoulders of everyone who visits your site.
Learn more about the analytics tool here: Heat Map Tracker
Benefits
The more accurately you know how your readers are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your readers from fully benefiting from your website, such as unclear site navigation elements, or disruptive ads. As the website owner, you can encourage your visitors to complete certain actions, such as joining a newsletter or click on certain links.
While Google Analytics has its overlay feature that can show you which links on your page are being clicked, a heatmap will also reveal any clicks that visitors are making on your site, whether they are actual links or not. This is a significant benefit because if a heat map report helps you discover that readers are clicking on an image that they imagine to be a link, but happens to not be a hyperlinked image, you would be able to easily fix this by adding a link to the image, or let your users know that the image is just a graphic.
Heat maps, therefore, can be one of the most useful ways to test the design of your website, measure how readable your site is and improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to monitor user behavior on your website:
Observe Everything Visitors Do On Your Website
The script records every user browsing movement on your website, enabling you to view all which links and buttons are being clicked, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The application allows you to self-host the technology, giving you no-limit user recordings and pageviews.
Free Updates And Enhancements
There is a one-time investment to own the script, after which you are then entitled to receive unlimited updates and new features for life.
Some additional benefits include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they use your web pages, you can uncover difficulties preventing visitors from taking desired actions and optimize your site.
- No More Guessing User Behavior: The video recordings of your users’ browsing sessions allow you to observe exactly what is taking place on your web pages. Click overlays let you know exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they choose to stay in a specific spot, how fast they travel down your site and more! No more guessing or assuming wrongly … just real evidence of what happens when visitors land on your site.
- Increase Online Sales: HeatMapTracker helps you increase visitor interaction with your site, which creates better online sales and conversions. There are a number of ways to do this and we present a number of these in the “Tips” section later in this review.
Features
HeatMapTracker provides many features for web site owners. Here are just a few of these:
- Fast and simple to install and configure. Ready to go in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors look at and measure how far down your sales pages your users scroll down to as a measure of how long your content can keep them engaged. HeatMapTracker lets you review and analyze each and every user action to see how they are interacting with your website or certain pages on the website.
- Unlimited visitor recording and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMap Tracker you can measure visitors on your website for a few days, a few weeks, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can easily view which pages your users are moving towards and how they interact with each page’s content, allowing you to invest more time on pages that users are more interested in. You can also view regional location data of your visitors and discover which part of the world they are coming from.
Additional features:
The table below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials plugin users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your results:
- Discover what works (i.e. where users click) and what doesn’t work (where users aren’t clicking). For example, are users watching your videos? Are they clicking on graphic elements believing that these may be linking to another location?
- Get ideas on ways to refine your landing pages, sign up forms, checkout processes, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Create “above the fold” experimentation to improve your website’s visitor impact, or maximize the impact of the home page’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify if a section of the content needs to be inserted, reworked, or removed.
- Produce “before” and “after” comparison reports for online marketing services.
- Compare whether users prefer to click images vs buttons versus text links, and how specific user segments engage within your website.
- Review potential website security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for providing robust products and customer support. The member download area includes video tutorials for installing and configuring the software.
Product Pricing
HeatMap Tracker is available in three separate editions:
- Basic (Single) License – Single installation only. Cost = $197.00 Single Payment.
- Professional License – Allows you to use on up to ten websites. Price = $297.00 One-time.
- Agency License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser replays, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the plugin on as many sites as you need, create client accounts, and set up automated PayPal invoices to clients, making it ideal for digital service providers. Price = $497.00 Single Payment.
Note: Pricing details of HeatMapTracker depends on whether there are any promotions or limited-time special offers. Currently, the software is selling for the prices shown above. This may or may not be the actual pricing charged by the product seller when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing details:
Additional Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services like Google Analytics provide important information on things such as the number of people landing on your pages, how they are finding it and what they are doing whilst on your website. However, to truly gain a real-time understanding into how your website and its content is being used by your visitors to connect with your digital presence, then a heatmap analytics service can be a great way to do so.
We recommend getting a copy of Heat Map Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and for increasing online sales.
For more details, visit the software website: HeatMap Tracker – Live ClickTracking And HeatMap Tracker
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