Experienced marketers know that building a mailing list is one of the most valuable assets you can create for a business online.
This is because a mailing list gives you immediate traffic and access to repeat customers.
Marketing studies show that, on average, 50%-80% of web visitors who leave will never return. That’s a lot of money to be leaving behind. Marketing research also shows that it takes an average of 7 exposures to your business before prospects will make a purchase decision. It’s vitally important, therefore, to look for a way that will help you interact repeatedly with your site visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get visitors to give you their details while they’re visiting your site, so you can keep in touch after they leave your site.
Building a list is absolutely essential for building a successful online business. A great list of email addresses has the potential to become the most valuable asset of your entire online business.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to accessing repeat visitors and building a relationship.
There are many ways and effective strategies to build a list of email subscribers, but until recently, it was very difficult to find an affordable solution that takes advantage of many of the most effective methods available to capture visitors’ email addresses on your website.
Thrive Leads – WordPress Mailing List Builder
Plugin Description
The Thrive Leads WordPress list builder lets you build a list of subscribers fast using a wide range of opt-in forms, split-test different offers, boost your conversions, and get traffic on tap, working directly inside your WordPress dashboard …
As stated earlier, there are many ways and different strategies to build an email list, and almost all of these methods and strategies involve lead capture forms.
What makes Thrive Leads different from all other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies built all into one plugin.
Thrive Leads list builder for WP is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WP users not just build a mailing list, but build their mailing list faster.
To learn more about the plugin go here:
Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your website:
It’s A Plugin For WordPress Users
Thrive Leads mailing builder for WordPress eliminates the need to have multiple plugins installed. This not only reduces the possibility of plugin conflicts, but also keeps your website’s loading speed down.
Easy & Fast To Install
Thrive Leads installs just like every other WordPress plugin. Just upload the plugin file to your Plugins folder via your WordPress dashboard and activate.
Really Simple To Use
Once you have installed and activated the Thrive Leads plugin, you can very easily set up one or more opt-in forms, use their pre-designed templates and start collecting email addresses. No technical skills or design skills are required.
To get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 25-60 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive training content, webinars and a dedicated support team that is available to answer any questions you have.
Every Type Of Opt-In Form Your Business Will Ever Need
With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every kind of opt-in form your business needs.
For example, you can use the Thrive Leads plugin to build attention-grabbing “pop-up” subscriber forms …
Add slide-in forms …
You can use it to place opt-in forms anywhere within your content, or the bottom of your posts using a simple shortcode …
Insert an opt-in form into your sidebar navigation area …
You can insert 2-step opt-in links that open a lightbox form when a content link is clicked on …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” even while the visitor scrolls down your page …
As you can see, Thrive Leads integrates every type of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Features
Thrive Leads offers a number of great features to website owners. Here are just some:
Quick And Easy To Install
Be up and running in minutes. As already mentioned, ThriveThemes provides extensive training content and tutorials, case studies, webinars, plus a responsive support team.
This list-building software not only combines every type of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns without ever leaving your own dashboard.
All-In-1 List Building Strategies For Boosting Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use tool:
Design And Deploy
The Thrive Leads plugin comes with an extensive library of built-in professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, without coding skills required.
Simple “point and click” technology and a visual editor allows you to easily create, modify and customize your forms …
Split Testing
Split testing is the quickest way to boost your conversion rate and speed up the growth of your list.
Thrive Leads comes with a powerful A/B testing engine that allows you to easily test a whole range of variables, including the following:
A/B Test Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides an “automatic winner” feature that automatically eliminates the test variations that aren’t performing, and keep displaying only the ones that convert well after sufficient data has been collected.
You just start testing and the plugin will handle the rest, automatically helping you increase conversion rates over time.
Split-Test Multiple Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to show a buy button on your screen after 25 seconds
- Scroll-depth triggers where a message appears only after your site visitors scroll down at least 15% of the page
- Exit-intent triggers that detect when someone is about to exit your page and presents them with a pop-up form.
Furthermore, you can also test if the form should display instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further optimize your conversion rate.
Test Opt-In Form Types
Thrive Leads also lets you split-test different form types. For example, you can test a lightbox pop-up vs an in-line form to see which type of form performs better for your business.
Test Different Offers
The Thrive Leads plugin even lets you A/B test entirely different offers.
For example, you can connect different forms to different auto-responder lists to help you decide which campaign offers deliver the best conversion results for your business.

(Split-test different offers)
Not only does Thrive Leads give you tremendous flexibility when it comes to split-testing your opt-ins, but you can also easily duplicate any existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting options (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display in your site based on certain rules you set (e.g. a slide-in form on your 404 error page), including which post types, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
The plugin has also been tested for compatibility will all major browsers.
Get Higher Value Traffic
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, the software provides a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns to get highly qualified traffic from your best sources.
Seamless Integration With Major Autoresponders And Email Marketing Systems
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Additionally, you can use different lists and different services with different forms, so you’re never dependent on any one service.
As you can see, Thrive Leads gives you many opt-in testing capabilities that extend far beyond any other list-building software.
User Testimonials
Here are a couple of the testimonials that plugin users have provided for Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Thrive Leads Plugin Support
As mentioned previously, ThriveThemes provides extensive tutorials, webinars and a support team that is available to provide users with assistance.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year updates with their purchase, backed by a risk-free, 30 day, full money-back guarantee.
Product Cost
The plugin is available in the following editions:
- Single Site Edition – This option lets you install & activate the plugin on a single domain. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites License – This license allows you to install & activate the plugin on all domains that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency Edition – The Agency option allows you to install & activate the plugin on all websites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: The cost of purchasing this product depends on whether there are any promotions or limited-time specials being offered. The above reflects the current price at the time this article was published. This may or may not be the actual price set by the software developer when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Information
Even on an existing website with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms across your website.
For a demo video showing how the plugin works, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is an essential aspect of building a successful online business. When it comes to growing a subscriber list, the only way to improve your results is by running split-tests and find out what really works best on your site. Thrive Leads makes a very powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms display to visitors, and the tools to increase your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as enable users to create and insert pop-up forms into their website. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, visit the plugin website here: Thrive Leads – WP Mail List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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