Experienced marketers understand that building a mailing list is one of the best ways to grow a business online.
This is because a list gives you on-demand traffic and access to repeat customers.
Research shows that, on average, 50%-80% of visitors to your web site generally leave and never return. That’s a lot of money to leave on the table. In addition to this, research shows that it takes an average of seven interactions with your business before prospects will make a purchase decision. It’s so important, therefore, to explore ways that will help you interact repeatedly with site visitors.
How can you do this, however, if most visitors never return?
The answer, of course, is to get visitors to give you their email address while they’re visiting your website, so you can continue communicating with them after they have exited your site.
Building a list is an essential aspect of building a successful online business. A great list of responsive subscribers has the potential to become your most profitable leverage point.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to accessing repeat visitors and building a relationship.
There are many ways and effective strategies to build a list, but until very recently, it was very hard to find an affordable and simple solution that integrates almost, if not all of the most effective methods available for capturing visitors’ email addresses on your website.
Thrive Leads – Mailing List-Building Plugin For Hyper-Targeted WP Conversions
Plugin Description
The Thrive Leads WP list-building plugin could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using a range of different opt-in forms, split-test different offers, boost your conversions, and get traffic on tap, all from within your WordPress dashboard …
As mentioned earlier, there are many different ways and strategies to build a targeted list of subscribers, and almost all of these methods and strategies involve subscription forms.
What makes Thrive Leads different from other solutions that allow you to collect email addresses is that Thrive Leads comes with a range of powerful conversion boosting technologies and list-building strategies built all into one plugin.
Thrive Leads mailing builder for WP is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but build it faster.
Learn more about this plugin here:
Plugin Benefits
Here are just some of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your website:
It’s A Plugin For WordPress Users
Thrive Leads list builder for WP eliminates the need to install multiple plugins on your website. This not only reduces any potential problems resulting from plugin conflicts, but also keeps your site’s loading speed down.
Easy Installation
Thrive Leads installs just like every plugin. Just upload a zip file containing the plugin files to your Plugins folder via your admin login and activate.
Very Simple To Use
The Thrive Leads plugin has made it very simple to set up one or more opt-in forms, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required at any point.
In order to get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-60 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive tutorials, webinars and a dedicated support team that is available to help you sort out any issues you might experience.
Every Kind Of Opt-In Form Your Business Will Ever Need
With the plugin, you can begin to capture subscriber email address using pre-designed templates, and every type of form you need.
For example, you can use Thrive Leads to build unblockable “pop-up” forms …
Add opt-in forms that slide in from the edge of your web page …
You can use it to place your opt-in forms anywhere inside your content, or the top of your posts and pages …
Insert a subscription form into the sidebar widget menu …
You can add two-step opt-in links that open a lightbox when a link is clicked on …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as visitors scroll down your page …
As you can see, Thrive Leads combines every type of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads offers many unique features to website owners. Here are just a few:
Fast And Easy To Install And Implement
Be up and running in minutes. As already mentioned, ThriveThemes provides extensive training content and tutorials, case studies, webinars, and a responsive support team.
This software not only combines every type of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all your list-building strategies without ever leaving your own WordPress dashboard.
Built-In List Building Strategies For Optimal Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use solution:
Design And Deploy
The Thrive Leads plugin provides an extensive library of built-in professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, with no technical skills required.
Simple “point and click” technology and a visual editor allows you to create, modify and customize your forms …
Split Testing Engine
A/B testing is the fastest way to increase your conversion rates and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including the following:
Test Different Opt-In Form Designs And Content
Thrive Leads lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the non-converting variations, and display only the highest converting campaigns after enough data has been collected.
You just start testing and the plugin will handle the rest, automatically picking the winners and hiding the losers over time.
Split-Test Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present a link on your screen after 45 seconds
- Scroll-depth triggers where a message will appear only after site visitors scroll down at least 15% of the web page
- Exit-intent triggers that detect when someone is about to exit the page and presents them with a pop-up form.
Furthermore, you can also test if a form should display instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further increase your conversion rate.
Test Different Form Types
The plugin also lets you test different form types. For example, you can test a widget form on your sidebar vs an in-line form to see which form type creates better results for your business.
Split-Test Entirely Different Offers
Thrive Leads even lets you see how different offers compare against one another.
For example, you can connect different forms to different email sequences to help you determine which campaign offers deliver the best conversion results for your business.

(Split-test different offers)
Not only does the Thrive Leads plugin give you tremendous flexibility when it comes to split-testing your forms, but you can easily clone an existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display in your website based on certain rules you set (e.g. a widget form on your sidebar on all Pages), including which post categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to display to particular segments of your audience at a precise time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will work on any device or screen size.
The plugin is also compatible will all major web browsers.
Smart Analytics
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, the plugin provides a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns to get highly qualified traffic from the best converting sources.
Integrates Seamlessly With All Major Autoresponders & Email Marketing Services
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Also, you can use different lists and different services for different forms, so you’re not dependent on any one service.
As you can see, Thrive Leads gives users opt-in testing capabilities that go well beyond any other list-building software.
Feedback From Users
Here are some of the testimonials and feedback plugin customers have submitted for Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Plugin Support
As mentioned earlier, ThriveThemes provides extensive training content, webinars and a dedicated support team that is available to help you out.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get 1-year updates with their purchase, backed by a no-risk, 30 day, 100% money-back guarantee.
Software Price
Thrive Leads is available in the following editions:
- Single Site – The Single Site edition allows you to install & activate the plugin on one single domain. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites Edition – This option lets you install & activate the plugin on all sites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency License – This edition lets you install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: Current pricing for the Thrive Leads plugin depends on whether there are any promotions or limited-time specials being offered. The above reflects the current price at the time this content was written. This may or may not be the actual pricing charged by the plugin developer when you visit the site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing:
Additional Info
Even on an existing website with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms throughout your entire website.
For a demo video showing plugin usage, including installation instructions and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted email list, the only way to improve your results is to run A/B tests and then analyze your performance to find out what really works best on your site. Thrive Leads makes a very powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or subscribing to expensive services.
With Thrive Leads, you have complete control over exactly where and how your forms are displayed to visitors, and intelligent reporting that helps you increase your subscription rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as allowing users to create and add pop-up forms to their site. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, visit the plugin website here: Thrive Leads – WP Faster Mail List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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