Being able to track and monitor visitor behavior is extremely important to the success of your business online.
The adage “if you can’t measure it, you can’t manage it” is as true in the digital age as always. If you don’t know what is happening on your web pages, how will you improve your online results?
Website users have been searching for practical ways to track and understand what is happening since web sites were first created. From basic tracking counters, to powerful statistical tracking software like Google Analytics and other applications which can capture an exceptional amount of data.
Measuring user behaviour is vitally important for a successful business, not only because it enables you to understand what visitors are doing so you can improve your results, but research also shows that previous visitor behaviour is the most reliable predictor of future behaviour. It’s a more reliable indicator in fact, than demographics.
While the ability to monitor statistical metrics like how many unique visitors are coming to your site, what pages they are landing on and leaving from, how long they are staying on your website for, keyword searches, page views, referring pages, and so on, is vitally essential, wouldn’t it also be excellent to be able to track exactly what visitors are clicking on, where on your site they are navigating around in, which links they are clicking on, which parts of the content visitors are most intrigued about, and more?
Fortunately, heatmap technology makes this easy. Website heat maps are used to monitor areas on a website page most frequently scanned by online visitors. Web heat maps are also often integrated with other forms of web analytic software and session replay software.
If you use WordPress, then you can easily add heat map tracking with recorded session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software application that is compatible with WordPress and that lets you visually record your website users’ movements and creates instant heatmaps that show where they are clicking and where they scroll on your site content.
The HeatMapTracker application also lets you record every action your users make.
More info: HeatMap Tracker
Benefits
The more information you have about how your readers engage with your website, the more you can improve your website’s user experience. Imagine knowing the exact barriers that have been preventing your readers from fully accessing your website, like unclear site navigation layouts, or distracting ads. As a website owner, you can encourage your site visitors to complete certain actions, such as opting into your newsletter or clicking on certain links or buttons.
While Google Analytics has an overlay feature that can show you which links on a page are being clicked, a heatmap will show you any clicks that users make on your page, whether they are actual links or not. This is important because if a heat map analysis helps you discover that users are clicking on an image that they suppose to be a link, but is actually not a hyperlinked image, you would be able to easily remedy this by adding a link to the image, or make it absolutely clear to your visitors that the image is just a graphic.
In short, heatmaps are one of the most useful ways to test your site design, see how readable your content is and improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to monitor visitor behaviour on your site:
Observe Everything Visitors Are Doing On Your Site
Heat Map Tracker captures every visitor movement on your website, allowing you to record all page clicks, eye-tracking and page scrolls.
Complete Control Without Restrictions
The script is hosted on your own server, giving you no restrictions on visitor recordings and playbacks.
Free Updates & Enhancements
There is a one-off cost to own the application, after which you are then entitled to receive unlimited upgrades and enhancements for free.
Additional benefits of the HeatMapTracker application include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your web site, you can uncover issues preventing visitors from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing Visitor Behavior: The screen video playbacks of your users’ sessions allow you to see exactly what is taking place on your web site. Overlays let you see exactly which buttons and links users click on, where they are drawn to most on your website, how long they choose to stay on a specific area, how quickly they travel down your pages and more! No more guesses or making wrong assumptions … just pure information of what goes on when users explore your site.
- Increase Website Sales: HeatMap Tracker lets you improve user interaction with your business, which improves sales and conversions. There are many ways to achieve this and we’ll list a few of these in the “Tips” section further below.
Software Features
HeatMapTracker offers many features for website owners. Here are just a few of these:
- Fast and easy to install and set up. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors spend more time view and observe how far down your page your users read down to as a measure of how long your website and/or sales copy can retain their attention. The software lets you analyze each and every visitor action to see how they are interacting with your site or some pages on the website.
- Unlimited session screen captures and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can spy on user sessions on your web pages for a few days, one week, a month, or even more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all sessions the heatmap analytics software has recorded for each project. You can quickly view which pages your users are moving towards and how they are interacting with the content on each page, allowing you to spend more time on improving pages that your readers care about. You can also analyze regional demographics of your visitors and see where they are visiting from.
Additional software features:
The image below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials and comments that plugin customers have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:
- Learn what works (i.e. where people click) and what’s not working (where users are not going to). For example, are people engaging with your videos? Are they clicking on images assuming that they may be links to another section?
- Get useful information on how to optimize your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Perform “above the fold” experimentation to improve your home page’s “first impression”, or optimize the impact of the site’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether a content section should be added, rearranged, or deleted.
- Create “before” and “after” case studies for digital services.
- Test if visitors prefer to click images versus buttons vs text links, and how particular user segments interact within your site.
- Diagnose potential website security weaknesses and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for providing great product quality and product support. The member download area contains video instructions for installing and configuring the software.
Software Cost
Heat Map Tracker is available in 3 versions:
- Basic (Single) License – Single installation only. Cost = $197.00 One-off payment.
- Professional License – Licensed for up to ten websites. Price = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser session recording, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency license allows you to install the plugin on as many sites as you want, create client accounts, and set up automated PayPal client invoicing, making it ideal for web marketing service providers. Cost = $497.00 One-off payment.
Note: Current pricing for HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the plugin retails for the pricing shown above. This may or may not be the actual pricing charged by the product developer when you visit the site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing information:
Additional Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services like Google Analytics can give you some great metrics on things such as the number of people arriving on your website, how they find it and what they are doing whilst visiting your website. However, to really gain an understanding into how your site and its content is helping your visitors to connect with your digital presence, then a heatmap analytics software application can be very practical.
We recommend purchasing a copy of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and for increasing your sales of your products or services.
For more details, visit the software website here: Heat Map Tracker – Live Click-Tracking And HeatMap Tracker
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