Being able to track, monitor and understand visitor behavior is absolutely vital to the success of your business online.
The business management adage “if you can’t measure it, you can’t manage it” is as important in the digital age as ever. If you don’t know what is happening on your website, how can you get better results?
Business owners have looked for ways to track and understand what users are going to do on their internet sites since websites were first introduced. From basic counters that track the number of visitors, to very sophisticated and powerful statistical tracking tools like Google Analytics and other applications which provide incredibly detailed metrics.
Analyzing visitor behavior is vitally important for a successful website, not just because it enables you to understand what visitors are doing so you can better your results, but testing also shows that past visitor behavior is the best way to predict future behaviour. It’s an even more more reliable predictor in fact, than knowing demographics.
Although the ability to understand key data like the number of visitors are arriving on your website, which pages they are arriving on and departing from, how long they are staying on your website for, which terms are being searched for, page views, referring sites, etc …, is extremely useful, wouldn’t it also be excellent to know precisely what visitors are doing, where on your site they are navigating through, which links they are clicking on, which areas of the content visitors are browsing, and so on?
Fortunately, heatmap tracking technology makes this possible. Web heatmaps are used to monitor areas on a web site page most frequently scanned by web visitors. Web heatmaps can also be integrated with other forms of web analytics and session replay software.
If you own a WordPress website or blog, then it’s easy to add heat map tracking and video session replays to your collection of essential site analysis tools with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software tool that works with WordPress (and other CMS applications) and that lets you visually record your site users’ entire journey and creates instant heat maps that show where users are clicking and where they are scrolling on your site.
HeatMapTracker application allows you to see your site from your visitor’s point of view.
Go here to learn more: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more accurate data you have about how your visitors are engaging with your website, the more you can improve your site’s user experience. Imagine knowing the specific barriers that have been preventing your visitors from fully benefiting from your website, like confusing site navigation elements, or distracting adverts. As a site owner, you can help your readers to perform certain actions, such as sign up to your newsletter or clicking on certain links.
While Google Analytics has its overlay feature that can give you an idea of what links on your page users are clicking, a heat map can reveal any clicks that visitors make on your page, whether they are links or not. This is a significant benefit because if a heat map analysis helps you discover that users are clicking on an image which they imagine to be a link, but turns out not to be a link, you can easily edit this by linking the image to the destination your visitors are trying to get to, or make it absolutely clear to your users that the image is just a design element.
Heat maps, therefore, are one of the most useful methods to test your site design, assess how readable your content is and improve conversions.
Here are just some of the benefits of using HeatMap Tracker to track visitor behaviour on your website:
Record Everything Visitors Are Doing On Your Site
Heat Map Tracker creates a screen video of every visitor movement on your site, enabling you to see all links and buttons clicked, eye-tracking and page scrolling movement.
Full Control Without Restrictions
The application is hosted on your server, giving you no limits on session recording and playbacks.
Unlimited Updates And Enhancements
There is a one-time cost to own the application, after which you are then entitled to receive lifetime updates and enhancements.
Additional script benefits include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they navigate your site, you can discover obstacles preventing visitors from taking desired actions and improve visitor engagement.
- No More Guessing User Behaviour: The screen video playbacks of your visitors’ browser sessions reveal exactly what is happening on your website. Overlays let you see exactly which elements users click on, where they are drawn to most on your website, how long they browse on a specific spot, how fast they scroll down your pages and more! No more guesses or assuming wrongly … just accurate intel of what happens when people come to your web pages.
- Increase User Engagement: HeatMapTracker helps you increase user engagement with your business, which improves online sales and conversion rates. There are many ways to achieve this and we’ll go over a number of these in the “Tips” section further below.
Software Features
HeatMap Tracker provides many unique features for web site owners. Here are just a few of these:
- Fast and easy to install and configure. Ready to go in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors spend more time on and see how far down your product pages your visitors scroll down to as an indicator of the length of time your site can keep them interested. Heat Map Tracker lets you study each and every user experience to see how users are interacting with your website or specific pages on your website.
- Unlimited session recording and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With Heat Map Tracker you can capture users on your website for a few days, a few weeks, a month, or more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you view total visitors, tracked pages and all sessions HeatMapTracker has recorded for each project. You can easily view which pages your visitors are gravitating towards and how they interact with the content on each page, allowing you to invest more time on improving content that visitors care about. You can also view regional demographics of your visitors and discover which part of the world they are visiting from.
Additional features:
The chart below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are just a few of the testimonials plugin customers have submitted regarding the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your business:
- Learn what’s working (i.e. where people are clicking) and what doesn’t work (where people are not going to). For example, are visitors watching your videos? Are they clicking on images thinking that these may link to another location?
- Get insights on how to optimize your landing pages, sign up forms, checkout processes, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get actionable data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Conducting “above the fold” tests to improve your website’s “first impression”, or maximize the impact of the website’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify whether any new content needs to be added, rearranged, or taken out.
- Create “before” and “after” case studies for digital services.
- Analyze if visitors tend to click on images versus buttons versus text links, and how particular user segments engage within your website.
- Confirm confirmed site security issues and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing robust product quality and customer support. The product download area contains video instructions for installing and setting up the software.
Product Price
HeatMapTracker is available in three editions:
- Basic (Single) License – Single license only. Price = $197.00 One-time.
- Professional License – Allows you to install on up to 10 sites. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click-tracking, heat maps, browser replays, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web development service providers. Price = $497.00 One-time.
Note: The cost of purchasing the Heat Map Tracker product depends on whether there are any promotions or limited-time special offers. Currently, the plugin is selling for the pricing shown above. This may not be the actual pricing set by the plugin seller when you visit the plugin website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services like Google Analytics can provide you with useful information on things such as the number of people visiting your site, how they found it and what they are doing during their visits. However, to really gain an understanding into how your website and your content is helping your visitors to engage with your digital presence, then a heat map analytics software application can be a very practical way to do so.
We recommend getting a copy of Heat Map Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, engagement and to get more sales of your products or services.
For complete details, visit the software website: HeatMap Tracker – Live Click-Tracking And HeatMap Tracker
***