Being able to track and monitor the behavior of visitors on your web site is absolutely vital to the success of your digital business.
The old management adage “if you can’t measure it, you can’t manage it” is as true in the digital age as it has ever been. If you don’t know what is happening when users arrive on your website, then how can you know what areas of your web site need to be improved?
Website users have looked for ways to track and analyze what is happening since websites first appeared. From simple tracking counters, to powerful statistical tracking software like Google Analytics that track incredibly rich information.
Analyzing user behaviour is very important for a successful website, not just because it allows you to understand what visitors are doing so you can better your performance, but it’s also been shown that previous consumer behaviour is the most reliable way to predict future behavior. It’s a better indicator, in fact, than demographics.
While being able to see key details like how many visitors are visiting your web site, which pages they are arriving on and departing from, how long they are staying on your site for, keyword searches, average page views, referring sites, etc …, is vitally useful, wouldn’t it be fantastic to be able to view exactly what users are doing, where on your pages they are navigating through, what links they are clicking on, which areas of your content they are most intrigued about, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Website heatmaps can be used to review areas in a web page that web visitors scan most frequently. Web heatmaps can also be integrated with other forms of web analytic software and session replay software.
If you use WordPress, then it’s easy to add heatmap tracking with video session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress (and other web programs) and that lets you record your web site visitors’ movements and creates instant heat maps that show where users click and where they are scrolling throughout your site content.
The HeatMapTracker software also enables you to see your website from your visitor’s perspective.
More info: Heat Map Tracker
Benefits
The better you know how your visitors engage with your website, the more you can improve your site’s user experience. Imagine knowing the exact challenges that are preventing your visitors from fully engaging with your website, such as confusing site navigation elements, or distracting banner ads. As the site owner, you can encourage your visitors to perform certain actions, such as opt into a newsletter or clicking on specific links or buttons.
While Google Analytics has an overlay feature which can give you an idea of what links on a web page are being clicked, a heat map can display any clicks that visitors are making on your site, regardless of whether these are links or not. This is a significant benefit because if a heat map report reveals that readers are clicking on a graphic element that they think is a link, but happens to not be a link, you could quickly change this by linking the image to the destination your readers are trying to get to, or make it crystal clear to your readers that the image is just a visual element.
In short, heat maps can be one of the most useful ways to test your site design, measure how navigatable your content is and help to improve conversions.
Here are just some of the benefits of using Heat Map Tracker to track visitor behavior on your site:
Monitor Everything Users Are Doing On Your Web Site
HeatMapTracker records every visitor movement on your website, allowing you to capture all which links and buttons are being clicked, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The software allows you to self-host the technology, giving you no restrictions on session recordings and pageviews.
Unlimited Upgrades & Enhancements
There is a one-time cost to own the script, after which you are then entitled to receive unlimited application upgrades and all future enhancements for life.
Some additional benefits include:
- Improve User Experience: By seeing how visitors navigate your web pages, you can identify problems preventing visitors from progressing to the end of your sales funnel and reach your site goals.
- Stop Guessing About User Behaviour: The video playbacks of your visitors’ sessions show you precisely what takes place on your web site. Click overlays let you know exactly which links and buttons users click on, which areas they are drawn to most on your website, how long they choose to stay on a specific spot, how far they navigate down your pages and more! No more guesses or hoping … just factual evidence of what takes place when visitors explore your website.
- Increase Website Sales: Heat Map Tracker helps you improve user interaction with your site, which improves your sales and conversions. There are many ways to do this and we’ll list some of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker includes many features for WordPress users. Here are just a few of these:
- Quick and simple to install and implement. Goes to work in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your pages visitors look at and see how far down your product pages your users scroll down to as a benchmark of the length of time your sales message can keep them engaged. HeatMapTracker lets you review and analyze each and every user session to help you see how visitors interact with your site or some pages on your site.
- Unlimited visitor recording and user session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can spy on visitor sessions on your web pages for a few days, a few weeks, 1 month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view how many total visitors, tracked pages and total sessions HeatMapTracker has recorded for each project. You can quickly see the top pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving content that users care about. You can also monitor regional demographics of all visitors and learn which part of the world they are coming from.
Additional features:
The image below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials users have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the ways you can use HeatMap Tracker on your site to improve your business:
- Learn what works (i.e. where people click) and what’s not working (where users aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements thinking that these may be linking to another section?
- Get useful information on how to improve your landing pages, sign up forms, sales funnel, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Create “above the fold” experiments to improve your website’s “first impression”, or maximize the impact of the website’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if any new content could be added, rearranged, or removed.
- Produce “before” and “after” case studies for digital marketing services.
- Test if visitors prefer to click on images vs buttons vs text links, and how particular user segments engage within your website.
- Investigate confirmed site security problems and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering exceptional products and customer support. The product download area includes video instructions for installing and setting up the software.
Software Price
HeatMap Tracker is available in three different versions:
- Basic (Single) License – Licensed for 1 website. Price = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to ten domains. Price = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser session recording, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition allows you to install the software on as many sites as you like, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web development agencies. Cost = $497.00 Single Payment.
Note: Current pricing for HeatMapTracker depends on whether there are any promotions or limited-time specials being offered. Presently, the software sells for the prices shown above. This may not be the actual price set by the product developer when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Analytics services such as Google Analytics can provide good data on things such as how many people are finding your website, how they find it and what they are doing during their visits. However, if you want to truly gain deep knowledge into how your website and your content is being used by your visitors to engage with your business online, then a heatmap analytics software tool can be very useful.
We recommend that you consider purchasing a license of HeatMap Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your site’s user-experience, visitor engagement and to make more web sales.
For more details, check out the software here: Heat Map Tracker – Live Click-Tracking And HeatMap Tracking Software
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