The ability to track, monitor and view the behavior of visitors on your site is absolutely vital to your online success.
The old adage ”you can’t manage what you don’t measure” is as important today as it has ever been. If you don’t know what is going on on your website, how can you get better online results?
Website users have looked for ways to track and understand what visitors are doing in their internet sites since web sites first appeared. From basic counters that track visitor numbers, to powerful and sophisticated analytical tools like Google Analytics that deliver very detailed key information.
Knowing visitor behaviour is vitally important for a successful marketing strategy, not just because it allows you to understand what visitors are doing so you can better your results, but it’s also been proven that previous consumer behavior is the most reliable way to predict future behavior. It’s a more reliable indicator in fact, than knowing demographics.
Although the ability to see statistical metrics like the number of unique web visitors are landing on your website, what pages they are entering and exiting, how long they are staying on your site for, keywords searched, average page views, referring websites, etc …, is vitally important, wouldn’t it also be fantastic to be able to know precisely what visitors are doing, where they are staying the longest time on, what hyperlinks they are clicking on, what areas of your site visitors are most intrigued about, and so on?
Fortunately, heatmap technology makes this easy. Web heatmaps are used to pinpoint areas on a web site page most frequently scanned by online visitors. Web heatmaps can also be used alongside other forms of web analytic software and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking with session replays to your collection of key web site analysis tools with a simple to use and very inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software tool that works with WordPress (and other web programs) and that lets you visually track your web site visitors’ every movement and generates live heatmaps showing exactly where they click and where they are scrolling throughout your pages.
HeatMapTracker analytics tool also allows you to see your website from your visitor’s unique point of view.
Go here to learn more about this script: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more information you have about how your readers are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the exact barriers that have been preventing your users from fully engaging with your site, such as unclear navigation elements, or disruptive adverts. As a website owner, you can encourage your users to complete certain actions, such as sign up to your newsletter or click on specific links or buttons.
Although Google Analytics has its overlay feature that can show you what links on your page are being clicked, a heatmap can display any clicks that users make on your page, whether these are links or not. This is an important difference because if a heat map analysis helps you discover that visitors are clicking on an image which they think is a link, but turns out not to be a link, you can easily remedy this by linking the image to the page your visitors are trying to get to, or make it clear to your readers that the image is just a graphic.
Heatmaps, therefore, can be one of the best methods to test your site design, see how navigatable your site is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to monitor visitor behavior on your site:
Monitor Everything Users Are Doing On Your Website
Heat Map Tracker captures every visitor session on your web site, allowing you to monitor all clicks, eye-tracking and scrolls.
Full Control Without Limitations
The application allows you to self-host the technology, giving you unrestricted recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-time cost to buy the application, after which you are then entitled to receive lifetime updates and future enhancements.
Some additional benefits include:
- Improve Site Usability: By seeing how visitors navigate your web pages, you can spot difficulties that prevent visitors from progressing to the end of your sales funnel and reach your site objectives.
- No More Guessing User Behavior: The screen video playbacks of your users’ sessions show you precisely what takes place on your web site. Overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they browse in a specific area, how far and quickly they travel down your pages and more! No more guesses or assuming wrongly … just real evidence of what goes on when visitors visit your website.
- Increase Online Sales: Heat Map Tracker helps you improve user engagement with your business, which creates better online sales and conversions. There are a number of ways to achieve this and we’ll present several of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker includes many features for site owners. Here are just a few of these:
- Quick and simple to install and configure. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors spend more time on and monitor how far down your page your visitors scroll as a benchmark of how long your sales message can keep them interested. The software lets you study every single visitor experience to help you see how visitors interact with your site or certain pages on your website.
- Unlimited visitor screen captures and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can capture user sessions on your web pages for a few days, a week or two, a month, etc.
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view how many total visitors, tracked pages and total recorded user sessions HeatMap Tracker has recorded for each project. You can quickly view which pages your users are moving towards and how they are interacting with the content on each page, allowing you to invest more time on improving pages that users care about. You can also access regional demographics of all visitors and learn where they are coming from.
Additional software features:
The image below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials that users have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your business:
- Understand what works (i.e. where users click) and what’s not working (where visitors aren’t clicking). For example, are people engaging with your videos? Are they clicking on images assuming that these may be linking to another location?
- Get useful information on ways to improve your landing pages, signup forms, shopping cart, navigation, etc.
- Get insights on ways to create A/B split testing to improve results
- Get actionable data prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Perform “above the fold” testing to improve your website’s visitor impact, or optimize the impact of the home page’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
- Identify if a content section needs to be added, rearranged, or taken out.
- Produce “before” and “after” case studies for digital services.
- Test whether users tend to click on images versus buttons versus text links, and how particular user segments interact within your website.
- Troubleshoot confirmed site security and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for providing reliable product quality and customer support. The product download area contains video instructions for installing and setting up the software.
Software Cost
HeatMap Tracker comes in three versions:
- Basic License – Single use only. Price = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to ten websites. Cost = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, browser session replays, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency edition allows you to install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web development agencies. Cost = $497.00 One-time.
Note: Pricing for the product depends on whether there are any promotions or limited-time special offers. The pricing above was current at the time this review was written. This may not be the actual price charged by the software developer when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services such as Google Analytics can give you some important information on things such as the number of people coming to your site, how they are finding it and what they are doing whilst on your web site. However, to truly gain a real-time understanding into how your website and your content is being used by your visitors to connect with your business online, then a heat map analytics software tool can be extremely practical.
We suggest purchasing a license of Heat Map Tracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to make more sales of your products or services.
To learn more, visit the software website: HeatMapTracker – Live Click-Tracking And HeatMap Tracking Plugin
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