The ability to track and see visitor behavior is absolutely vital to your online success.
The old adage ”you can’t manage what you don’t measure” is as true in the digital economy as it has ever been. If you don’t know what is happening on your web pages, how would you know what elements of your site need to be improved?
People have been searching for ways to track and understand what is happening since web sites were first created. From basic counters that track visitor numbers, to sophisticated and powerful analytical software like Google Analytics which record and display incredibly fine information.
Understanding user behaviour is vitally important for the success of your digital presence, not only because it allows you to understand what visitors are doing so you can better your performance, but testing also shows that previous visitor behavior is the best way to predict future behaviour. It’s an even better predictor, in fact, than knowing user demographics.
Although being able to see key information such as how many web visitors are coming to your web site, what pages they are entering and exiting, how long they are staying on your site for, what keywords people are searching for, average page views, referring pages, and so on, is vitally important, wouldn’t it be useful to know exactly what visitors are doing, where on your pages they are staying the longest for, what links they are clicking on, what parts of your site they are mostly interested in, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Website heat maps can be used to display areas in a website page most frequently scanned by online visitors. Web heat maps are also often used alongside other forms of web analytics and session replay software.
If you use WordPress, then you can easily add heat map tracking with recorded visitor session replays to your arsenal of key online analysis tools with an easy-to-install and very inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software that works with WordPress and that visually records your website visitors’ movements and creates instant heat maps showing exactly where they click and where they scroll throughout your site content.
The HeatMapTracker software also lets you see your site from your visitor’s perspective.
More info: HeatMap Tracker
Benefits
The better you know how your readers are engaging with your site, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that are preventing your readers from fully accessing your website, like confusing site navigation layouts, or distracting adverts. As the site owner, you can guide your users to complete certain actions, such as sign up to your newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature which can show you what links on your web page users are clicking, a heat map can also display any clicks that users are making on your page, whether these are actual links or not. This is a significant benefit because if a heat map analysis helps you discover that visitors are clicking on a graphic element which they imagine to be a link, but is actually not a hyperlinked image, you would be able to easily fix this by linking the image to the destination URL your readers are trying to get to, or let your readers know that the image is not a hyperlink.
In short, heat maps are one of the best methods to test the design of your website, measure how readable your content is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to monitor user behavior on your website:
See Everything Users Are Doing On Your Site
The application lets you record every visitor movement on your website, enabling you to view all page clicks, eye-tracking and page scrolls.
Full Control Without Limitations
The script is hosted on your server, giving you no restrictions on session recording and playbacks.
Unlimited Updates And Enhancements
There is a one-off investment to purchase the application, which then entitles you to receive unlimited updates and new features for life.
Additional benefits include:
- Improve Site Usability: By seeing how visitors experience your website, you can uncover problems preventing visitors from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing About Visitor Behaviour: The video playbacks of your visitors’ browser sessions let you know precisely what takes place on your site. Heatmaps let you see exactly which elements visitors click on, where they are drawn to most on your website, how long they browse on a specific spot, how quickly they scroll down your pages and more! No more guessing or assuming wrongly … just real intel of what happens when users visit your web site.
- Increase Online Sales: HeatMapTracker lets you improve visitor interaction with your business, which increases your sales and conversions. There are many ways to do this and we’ll go over several of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker includes many great features for WordPress users. Here are just some of these:
- Fast and easy to install and set up. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors spend more time reading and see how far down your sales pages your visitors scroll as an indicator of how long your sales message can keep them interested. HeatMapTracker lets you analyze every single user experience to see how users interact with your website or particular pages on the website.
- Unlimited visitor screen captures and playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMap Tracker you can spy on visitor sessions on your pages for 1 day, a couple of weeks, one month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and total recorded visitor sessions Heat Map Tracker has recorded for each project. You can quickly view which pages your readers are moving towards and how they are interacting with each page’s content, allowing you to invest more time on improving content that your users care about. You can also review regional location data of all visitors and discover where they are coming from.
Additional features:
The chart below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials and comments users have submitted for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your business:
- Understand what’s working (i.e. where people are clicking) and what’s not working (where visitors are not clicking). For example, are users engaging with your videos? Are they clicking on images assuming that these link to somewhere else?
- Get ideas on how to optimize your landing pages, signup forms, memberships, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Create “above the fold” experimentation to improve your website’s visitor impact, or optimize the impact of the home page’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify whether an element on the page could be included, edited, or taken out.
- Produce “before” and “after” comparison reports for web services.
- Test if visitors tend to click on images vs buttons vs text links, and how specific user segments engage within your web site.
- Investigate potential website security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a respected online marketer with a solid reputation for providing robust products and customer support. The product download area contains video instructions for installing and configuring the software.
Product Price
HeatMap Tracker is available in 3 editions:
- Basic License – Allows you to install on 1 website. Cost = $197.00 One-time.
- Professional License – Licensed for up to ten websites. Cost = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the other licenses (click tracking, heatmaps, session replays, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you need, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing service providers. Cost = $497.00 One-off payment.
Note: The price of the Heat Map Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the software is selling for the amounts shown above. This may not be the actual pricing charged by the product author when you visit the plugin website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services like Google Analytics can provide great data on things such as how many people are arriving on your site, how they found it and what they are doing whilst visiting your web pages. However, to truly gain deeper insights into how your web site and your content is helping your visitors to engage with your digital presence, then a heat map analytics application can be very practical.
We recommend purchasing a copy of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your website’s user-experience, visitor engagement and to increase your sales.
For complete details, check out the software here: Heat Map Tracker – Live Click-Tracking And Heat Map Tracker
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