The ability to track visitor behavior is absolutely vital to your online success.
The management adage ”you can’t manage what you don’t measure” is as important today as ever. If you don’t know what is going on on your web pages, then how can you know what needs to be improved?
Businesses have been looking for ways to track and analyze user behavior since websites were first invented. From simple tracking counters, to very sophisticated statistical tracking software like Google Analytics and other applications which record and let you see an exceptional amount of information.
Understanding user behaviour is important for a successful marketing strategy, not just because it enables you to understand what visitors are doing so you can better your performance, but testing also confirms that past visitor behaviour is the most reliable predictor of future behaviour. It’s an even more more reliable predictor in fact, than knowing consumer demographics.
While the ability to see valuable metrics like the number of unique web visitors are checking out your web site, which pages they are coming and leaving from, how long they are staying on your site for, keywords searched, average page views, referring sites, etc …, is extremely important, wouldn’t it also be great to be able to view exactly what users are reading, where they are navigating around in, which links they are clicking on, which areas of the content visitors are pausing to read more about, and so on?
Fortunately, heat map technology makes this easy and possible. Website heat maps have been used to review areas of a web page most frequently scanned by web visitors. Web heat maps are also often integrated with other forms of statistical software and session replay tools.
If you own a WordPress-powered web site, then it’s easy to add heatmap tracking and session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software application that is compatible with WordPress and that visually tracks your web site visitors’ entire session and creates live heatmaps that show precisely where users are clicking and where they scroll on your site.
HeatMapTracker analytics tool enables you to look over the shoulders of everyone who visits your web site.
For more details, visit the software site here: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your users engage with your content, the more you can improve your website’s user experience. Imagine knowing the exact challenges that prevent your site visitors from fully benefiting from your site, such as confusing site navigation elements, or disruptive banner ads. As a website owner, you can guide your readers to perform certain actions, such as signing up to a newsletter or click on certain links or buttons.
Although Google Analytics has its overlay feature which can show you which links on your web page are being clicked, a heatmap will reveal any clicks that visitors make on your page, whether these are links or not. This is an important benefit because if a heat map report reveals that visitors are clicking on an image which they imagine to be a link, but happens to not be a link, you can easily repair this by adding a link to the image, or make it clear to your readers that the image is not a hyperlink.
Heat maps, therefore, can be one of the best ways to test your site design, see how navigatable your content is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track user behaviour on your web site:
Record Everything Users Are Doing On Your Website
Heat Map Tracker creates a playback video of every visitor session on your web site, allowing you to view all page clicks, eye-tracking and page scrolling.
Full Control With No Limitations
The script allows you to self-host the technology, giving you no restrictions on visitor recordings and pageviews.
Free Upgrades And Enhancements
There is a one-time investment to buy the HeatMapTracker application, after which you are then entitled to receive unlimited upgrades and enhancements for free.
Some additional script benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your website, you can uncover issues preventing visitors from taking desired actions and reach your site objectives.
- No More Guessing Visitor Behaviour: The screen video recordings of your visitors’ browser sessions show you precisely what is taking place on your website. Overlays let you know exactly which elements visitors click on, which areas they are drawn to most on your website, how long they browse on a particular spot, how quickly they scroll down your site and more! No more guessing or assuming wrongly … just real evidence of what happens when users explore your site.
- Increase Website Sales: HeatMap Tracker lets you improve user engagement with your site, which improves sales and conversions. There are a number of ways to do this and we go over several of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker includes many unique features for WordPress users. Here are just a few of these:
- Fast and simple to install and configure. Ready to go in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and observe how far down your page your visitors scroll down to as an average of how long your sales message can retain their attention. Heat Map Tracker lets you study each and every user experience to help you learn how they interact with your site or specific pages on your website.
- Unlimited session screen captures and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can capture users on your website for a day, a few weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see total visitors, tracked pages and all recorded sessions the heatmap analytics software has recorded for all projects. You can quickly see which pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on pages that users are more interested in. You can also analyze regional demographic data of all visitors and learn where they are coming from.
Additional software features:
The image below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials and feedback that plugin customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:
- Learn what’s working (i.e. where people click) and what’s not working (where people are not clicking). For example, are visitors watching your videos? Are they clicking on graphic elements assuming that these lead to somewhere else?
- Get practical information on ways to improve your landing pages, sign up forms, checkout processes, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Conducting “above the fold” testing to improve your landing page’s “first impression”, or maximize the impact of the website’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify if a section of the content should be added, changed, or deleted.
- Produce “before” and “after” comparison reports for web-related services.
- Compare if users prefer to click on images vs buttons versus text links, and how particular user segments engage with your website.
- Diagnose potential site security exploits or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized internet marketer with a solid reputation for providing reliable product quality and support. The members area contains video tutorials for installing and setting up the software.
Product License Cost
HeatMapTracker is available in three editions:
- Basic License – Allows you to use on 1 site. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to 10 sites. Price = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heat maps, browser replays, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing service providers. Cost = $497.00 One-time.
Note: Price details for the product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the product is selling for the amounts shown above. This may or may not be the actual pricing set by the software developer when you visit the product site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services such as Google Analytics can provide very useful information on things such as the number of people coming to your website, how they found it and what they are doing during their visits. However, to truly gain a real-time understanding into how your website and its content is helping your visitors to interact with your business online, then a heat map analytics application can be extremely practical.
We suggest buying a copy of Heat Map Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, engagement and for increasing your sales of your products or services.
For complete details, visit the software website here: Heat Map Tracker – Real-Time ClickTracking And HeatMap Tracking Plugin
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