Being able to track the behavior of visitors on your web site is very important to the success of your business online.
The adage “if you can’t measure it, you can’t manage it” is as true in the digital economy as ever. If you don’t know what is happening on your web site, then how can you know what areas of your site need to be improved?
People have been looking for ways to track and understand what is happening since web sites were first introduced. From simple tracking counters, to very powerful and sophisticated statistical tracking tools like Google Analytics and other applications that provide an exceptional amount of key data.
Understanding user behaviour is vitally important for the success of your digital business, not just because it allows you to understand what visitors are doing so you can improve your performance, but research also shows that past consumer behaviour is the best indicator of future behavior. It’s a better predictor, in fact, than user demographics.
While being able to see statistical metrics like how many web users are exploring your website, what pages they are coming and leaving from, how long they are remaining on your website for, keywords searched, page views, referring web sites, and so on, is highly essential, wouldn’t it also be great to be able to view precisely what users are doing, where on your site they are navigating through, what links they are clicking on, which parts of the page they are most intrigued about, and so on?
Fortunately, heat map technology makes this easy and possible. Web heatmaps are used to display areas in a web site page most frequently scanned by visitors. Web heat maps are also often integrated with other forms of web analytic software and session replay tools.
If you use WordPress, then you can easily add heat map tracking and recorded session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software tool that is compatible with WordPress (and other CMS applications) and that visually records your website visitors’ entire journey and generates live heat maps showing where users are clicking and where they scroll throughout your pages.
HeatMapTracker application enables you to see your website from your visitor’s perspective.
Go here to learn more: Heat Map Tracker
Benefits
The better you know how your readers are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the exact issues that prevent your site visitors from fully engaging with your website, like confusing navigation layouts, or distracting design elements. As the website owner, you can help your readers to complete certain actions, such as opting into a newsletter or click on certain links.
While Google Analytics has its overlay feature which can give you an idea of what links on your page visitors are clicking, a heat map will also show you any clicks that users make on your page, whether they are actual links or not. This is an important difference because if a heatmap report reveals that users are clicking on a graphic element that they imagine to be a link, but is actually not a link, you could easily fix this by adding a link to the image, or let your readers know that the image is just a graphic.
In short, heatmaps can be one of the best ways to test the design of your website, see how navigatable your site is and help to improve conversions.
Here are just some of the many benefits of using HeatMapTracker to track visitor behaviour on your website:
Capture Everything Visitors Are Doing On Your Web Pages
The application captures every browsing session on your web site, enabling you to capture all page clicks, eye-tracking and page scrolls.
Complete Control With No Limitations
The software allows you to self-host the technology, giving you no-limit session recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-time investment to own the software, after which you are then entitled to receive unlimited software updates and added features for life.
Some additional script benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your web pages, you can identify issues preventing visitors from progressing to the end of your sales funnel and correct these.
- Stop Guessing Visitor Behavior: The screen video playbacks of your users’ sessions reveal precisely what happens on your web pages. Heatmaps let you see exactly which elements users click on, which areas they are drawn to most on your site, how long they stay on a specific section, how far and quickly they navigate down your content and more! No more guessing or making wrong assumptions … just accurate information of what takes place when people come to your web pages.
- Increase Visitor Engagement: HeatMap Tracker lets you improve user interaction with your site, which improves your online sales and conversion rates. There are many ways to achieve this and we present some of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker offers many features for WordPress users. Here are just a few of these:
- Quick and simple to install and set up. Ready to use in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors look at and observe how far down your page your users scroll down to as an indicator of how long your site can retain their attention. HeatMap Tracker lets you analyze every single user experience to help you learn how users are interacting with your website or specific pages on your website.
- Unlimited session recording and playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can record visitor sessions on your site for 1 day, a couple of weeks, one month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for all projects. You can quickly view the top pages your users are gravitating towards and how they interact with the content on each page, allowing you to spend more time on pages that visitors are more interested in. You can also monitor regional demographics of all visitors and learn which part of the world they are visiting from.
Additional software features:
The chart below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are just some testimonials users have submitted for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your results:
- Understand what’s working (i.e. where users click) and what’s not working (where visitors aren’t going to). For example, are users engaging with your videos? Are they clicking on graphic elements thinking that they lead to another location?
- Get useful information on ways to optimize your landing pages, sign up forms, memberships, screen resolution, etc.
- Get practical information on ways to create A/B split testing to improve results
- Get practical information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Perform “above the fold” testing to improve your landing page’s “first impression”, or optimize the impact of the site’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if an element on the page could be inserted, redesigned, or removed.
- Produce “before” and “after” comparison reports for digital services.
- Analyze whether visitors prefer to click on images vs buttons versus text links, and how particular user segments engage with your website.
- Troubleshoot confirmed website security weaknesses or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering great products and support. The members area contains video tutorials for installing and setting up the software.
Software Pricing
HeatMapTracker is available in three separate editions:
- Basic License – Single installation only. Price = $197.00 One-time.
- Professional License – Allows you to install on up to ten websites. Price = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the other editions (click-tracking, heat maps, browser session replays, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web service providers. Cost = $497.00 One-time.
Note: The cost of purchasing this product can vary, depending on whether there are any promotions or limited-time specials being offered. The price shown above was current when this article was written. This may not be the actual price set by the product seller when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services like Google Analytics can provide you with very useful data on things such as the number of people arriving on your site, how they found it and what they do during their visits. However, to really gain an insight into how your site and its content is helping your visitors to engage with your digital presence, then a heat map analytics service can be extremely practical.
We recommend that you consider buying a license of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your user-experience, visitor engagement and to increase your web sales.
To learn more, visit the software website here: HeatMapTracker – Real-Time ClickTracking & Heat Map Tracker
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