Being able to track and see the behavior of visitors and users on your site is most important to the success of your digital business.
The adage “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening when users arrive on your web site, how will you know what areas need improving?
Business owners have been looking for smart tools to track and analyze what visitors are doing on their sites since web sites were first created. From simple counters that track visitors, to powerful analytical tools like Google Analytics and other applications which track and display detailed information.
Measuring user behaviour is vitally important for a successful website, not only because it enables you to understand what visitors are doing so you can better your performance, but testing also shows that past consumer behaviour is the most reliable way to predict future behaviour. It’s an even more more reliable predictor in fact, than knowing demographics.
Although the ability to monitor key metrics such as the number of web visitors are coming to your website, what pages they are landing on and leaving from, how long they are remaining on your website for, keywords searched, average page views, referring pages, etc …, is vitally useful, wouldn’t it also be excellent to know precisely what visitors are doing, where they are navigating around in, what links they are clicking on, what parts of your content they are mostly interested in, and more?
Fortunately, heatmap technology makes this easy. Website heat maps have been used for displaying areas in a website page that visitors scan most frequently. Web heatmaps can also be integrated with other forms of statistical software and session replay software.
If you own a WordPress-powered website, then it’s easy to add heat map tracking with video session replays to your arsenal of key website analysis tools with an easy-to-install and quite inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that lets you visually record your website users’ movements and creates live heatmaps showing where they are clicking and where they scroll on your web site.
The HeatMapTracker software lets you look over the shoulders of every person who comes to your web site.
For more details, visit the software site here: HeatMap Tracker
Benefits
The better you know how your readers are interacting with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully engaging with your website, such as unclear site navigation elements, or disruptive adverts. As a website owner, you can guide your site visitors to complete certain actions, such as opting into your newsletter or clicking on certain links.
While Google Analytics has an overlay feature that can show you which links on a page are being clicked, a heatmap can also show you any clicks that visitors make on your page, whether they are actual links or not. This is a significant difference because if a heatmap analysis reveals that users are clicking on an image that they suppose to be a link, but turns out not to be a hyperlinked image, you would be able to easily repair this by linking the image to the page your visitors are trying to get to, or let your users know that the image is just a graphic.
In short, heatmaps can be one of the most useful ways to test the design of your site, see how navigatable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track visitor behaviour on your site:
Monitor Everything Users Are Doing On Your Web Site
HeatMap Tracker records every user browsing session on your site, enabling you to view all clicks, eye-tracking and page scrolling movement.
Full Control With No Limitations
The software is hosted on your own server, giving you no limits on recordings and playbacks.
Free Upgrades & Enhancements
There is a one-time cost to buy the script, after which you are then entitled to receive unlimited updates and all future enhancements for free.
Additional benefits of the HeatMap Tracker software include:
- Improve Your Marketing Efforts: By seeing how visitors experience your web site, you can uncover problems that prevent visitors from taking desired actions and optimize your site.
- Stop Guessing Visitor Behavior: The video playbacks of your users’ sessions reveal exactly what takes place on your web pages. Heatmaps let you see exactly which links and buttons users click on, which areas they are drawn to most on your website, how long they hover on a specific spot, how fast they navigate down your content and more! No more guessing or hoping … just factual data of what happens when visitors land on your web pages.
- Increase Online Sales: HeatMapTracker helps you increase user engagement with your business, which increases sales and conversion rates. There are a number of ways to do this and we list a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker includes many features for website owners. Here are just some of these:
- Quick and simple to install and configure. Ready to go in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and measure how far down your sales or product pages your visitors scroll as a benchmark of how long your site or content can retain their attention. HeatMapTracker lets you study each and every visitor experience to see how users interact with your website or particular pages on the site.
- Unlimited visitor screen captures and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can capture user sessions on your website for 1 day, one week, 1 month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view total visitors, tracked pages and all sessions Heat Map Tracker has recorded for each project. You can easily see the top pages your users are moving towards and how they interact with each page’s content, allowing you to spend more time on improving content that your users care about. You can also access regional demographic data of all visitors and discover where they are visiting from.
Additional software features:
The image below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials and comments customers have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your results:
- Discover what works (i.e. where people are clicking) and what’s not working (where visitors aren’t clicking). For example, are visitors watching your videos? Are they clicking on images thinking that they may link to somewhere else?
- Get useful information on ways to refine your landing pages, sign-up forms, memberships, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Conducting “above the fold” experimentation to improve your website’s visitor impact, or optimize the impact of your site’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether an element on your page needs to be added, reworked, or removed.
- Create “before” and “after” case studies for digital marketing services.
- Test if users tend to click on images vs buttons versus text links, and how particular user segments engage with your website.
- Investigate suspected site security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for providing reliable product quality and customer support. The member download area includes video instructions for installing and setting up the software.
Product Licensing Cost
HeatMap Tracker comes in three editions:
- Basic License – Single use only. Price = $197.00 Single Payment.
- Professional License – Installs on up to 10 sites. Price = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web agencies. Price = $497.00 One-time.
Note: Pricing details of the product depends on whether there are any promotions or limited-time special offers. The price above was current when this article was written. This may not be the actual price charged by the plugin seller when you visit the site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest price:
Additional Software Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Analytics services such as Google Analytics can provide great metrics on things such as the number of people coming to your website, how they found it and what they are doing whilst visiting your website. However, if you want to truly gain deeper insights into how your website and its content is helping your visitors to interact with your business online, then a heatmap analytics software tool can be a great way to do so.
We recommend that you consider buying a copy of Heat Map Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to make more sales of your products or services.
For complete details, check out the software here: HeatMap Tracker – Live Click-Tracking And HeatMap Tracking Software
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