The ability to track, monitor and understand the behavior of visitors on your website or blog is absolutely vital to your online success.
The business management saying ”you can’t manage what you can’t measure” is as important today as ever. If you don’t know what is going on on your website, how would you improve your results online?
People have been looking for ways to track and understand what visitors are going to do on their sites since websites were first invented. From basic counters that track the number of visitors, to very powerful and sophisticated analytical tools like Google Analytics that can deliver very detailed data.
Analyzing user behavior is very important for a successful online business marketing strategy, not only because it enables you to understand what visitors are doing so you can improve your performance, but research also shows that past consumer behavior is the most reliable predictor of future behavior. It’s an even more more reliable indicator in fact, than knowing demographics.
While being able to see valuable data like how many unique web visitors are checking out your site, what pages they are arriving on and departing from, how long they are remaining on your site for, keywords searched, page views, referring web sites, and so on, is highly important, wouldn’t it also be useful to be able to know exactly what visitors are doing, where on your pages they are navigating through, which links they are clicking on, what areas of your site visitors are mostly interested in, and so on?
Fortunately, heat map technology makes this possible. Website heat maps can be used to locate areas in a website page that visitors scan most frequently. Web heatmaps are also often integrated with other forms of web analytics and session replay software.
If you use WordPress, then you can easily add heatmap tracking with video session replays to your arsenal of key online analysis tools with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software program that is compatible with WordPress and that lets you visually track your web site users’ complete journey and generates instant heatmaps that show precisely where users are clicking and where they are scrolling throughout your pages.
HeatMapTracker application also enables you to look over the shoulders of every person who comes to your web site.
To learn more about this script go here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more you know how your visitors interact with your site, the more you can improve your website’s user experience. Imagine knowing the specific challenges that prevent your readers from fully accessing your website, like unclear site navigation elements, or distracting banner ads. As a website owner, you can guide your readers to complete certain actions, such as joining your newsletter or click on specific links.
Although Google Analytics has an overlay feature that can show you which links on a page are being clicked, a heatmap will also reveal any clicks that users make on your site, regardless of whether they are actual links or not. This is important because if a heat map analysis reveals that readers are clicking on a graphic element which they suppose to be a link, but turns out not to be a hyperlinked image, you can quickly change this by linking the image to the destination your users are trying to get to, or let your readers know that the image is not a link.
Heatmaps, therefore, can be one of the most useful methods to test your site design, assess how readable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor user behaviour on your web site:
Record Everything Visitors Are Doing On Your Web Pages
HeatMapTracker creates a screen video of every user browsing movement on your website, allowing you to observe all page clicks, eye-tracking and scrolls.
Complete Control Without Limitations
The software allows you to self-host the technology, giving you unlimited recordings and pageviews.
Free Updates And Enhancements
There is a one-time cost to buy the software, which entitles you to receive unlimited application updates and added features for life.
Some additional benefits of the HeatMapTracker application include:
- Improve Your Marketing Efforts: By seeing how visitors use your web site, you can discover problem areas that prevent visitors from taking desired actions and improve your sales process.
- Stop Guessing About User Behavior: The screen video recordings of your visitors’ sessions let you understand precisely what happens on your web pages. Heatmaps let you see exactly which elements users click on, which areas they are drawn to most on your site, how long they stay in a specific section, how far they scroll down your site and more! No more guesses or assuming wrongly … just accurate metrics of what takes place when people land on your site.
- Increase User Engagement: Heat Map Tracker helps you increase user engagement with your business, which creates better online sales and conversion rates. There are a number of ways to achieve this and we’ll go over some of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker includes many great features for site owners. Here are just a few of these:
- Quick and easy to install and set up. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors spend more time view and monitor how far down your product pages your users read down to as a measure of how long your content can retain their attention. HeatMapTracker lets you study each and every visitor session to help you learn how users are interacting with your website or specific pages on your site.
- Unlimited session recording and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With Heat Map Tracker you can measure visitors on your website for a few days, a week or two, one month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see total visitors, tracked pages and total sessions HeatMapTracker has recorded for all projects. You can quickly view the top pages your readers are gravitating towards and how they interact with the content on each page, allowing you to spend more time on improving content that your readers care about. You can also review regional demographic data of all visitors and discover where they are visiting from.
Additional features:
The chart below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials that plugin users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the ways you can use HeatMapTracker on your site to improve your business:
- Understand what’s working (i.e. where visitors click) and what doesn’t work (where people aren’t going to). For example, are people engaging with your videos? Are they clicking on graphic elements believing that these link to another section?
- Get actionable data on how to refine your landing pages, sign up forms, sales funnel, navigation, etc.
- Get practical information on ways to create A/B split testing to improve conversions
- Get actionable information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Conducting “above the fold” testing to improve your home page’s visitor impact, or optimize the impact of the landing page’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify if any content should be included, modified, or deleted.
- Produce “before” and “after” case studies for online marketing services.
- Analyze if visitors prefer to click on images versus buttons vs text links, and how specific user segments interact with your web site.
- Investigate confirmed site security issues or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a respected internet marketer with a solid reputation for providing reliable product quality and support. The product download area includes video instructions for installing and configuring the software.
Software Price
Heat Map Tracker comes in three separate versions:
- Basic License – Use on 1 domain. Cost = $197.00 One-time.
- Professional License – Installs on up to 10 websites. Cost = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser session recording, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you want, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for digital service providers. Price = $497.00 One-time.
Note: Pricing for the product depends on whether there are any promotions or limited-time special offers. When we last checked, the plugin is selling for the prices shown above. This may not be the actual price set by the plugin author when you visit the plugin website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services like Google Analytics provide good metrics on things such as how many people are visiting your site, how they are finding it and what they are doing whilst visiting your web pages. However, if you want to really gain an understanding into how your web site and your content is being used by your visitors to engage with your digital presence, then a heatmap analytics software tool can be extremely useful.
We recommend that you consider getting a copy of HeatMap Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and for increasing your sales of your products or services.
For complete details, visit the software website here: Heat Map Tracker – Real-Time ClickTracking And Heat Map Tracking Plugin
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