The ability to track and monitor the behavior of visitors on your site is absolutely vital to the success of your digital presence.
The management adage ”you can’t manage what you don’t measure” is as important in the digital age as ever. If you don’t know what is happening on your web site, how would you improve your online results?
Website users have been looking for smart tools to track and understand user behavior since websites first appeared. From basic counters that track the number of visitors, to sophisticated analytical software like Google Analytics that provide very detailed metrics.
Measuring visitor behavior is very important for the success of your digital business, not only because it enables you to understand what visitors are doing so you can better your performance, but research also proves that previous consumer behavior is the most reliable predictor of future behaviour. It’s a better predictor, in fact, than consumer demographics.
While being able to analyze valuable metrics such as the number of unique web users are checking out your site, what pages they are arriving on and departing from, how long they are remaining on your site for, keywords searched, average page views, referring sites, and so on, is highly important, wouldn’t it be useful to know exactly what users are doing, where they are navigating through, which links they are clicking on, what parts of your site they are most intrigued about, and so on?
Fortunately, heatmap tracking technology makes this possible. Website heatmaps have been used to monitor areas in a web page most frequently scanned by visitors. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay software technologies.
If you own a WordPress website or blog, then you can easily add heat map tracking with session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software script that works with WordPress (and other website programs) and that visually tracks your site users’ movements and generates live heat maps showing where users are clicking and where they are scrolling on your website.
The HeatMapTracker application lets you spy on every click your users make.
To learn more about the software go here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors engage with your website, the more you can improve your website’s user experience. Imagine knowing the specific issues that are preventing your site visitors from fully benefiting from your website, like confusing site navigation layouts, or disruptive banner ads. As the website owner, you can guide your site visitors to complete certain actions, such as sign up to your newsletter or clicking on specific links.
While Google Analytics has its overlay feature that can show you which links on a page are being clicked, a heat map will reveal any clicks that users are making on your page, regardless of whether they are links or not. This is important because if a heatmap report reveals that readers are clicking on a graphic element which they think is a link, but happens to not be a link, you can quickly edit this by adding a link to the image, or make it clear to your users that the image is just a graphic.
In short, heat maps can be one of the best methods to test your site design, see how readable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to monitor visitor behavior on your web site:
Record Everything Users Do On Your Web Pages
HeatMap Tracker lets you record every user browsing session on your web site, allowing you to view all links and buttons clicked, eye-tracking and page scrolling movement.
Complete Control Without Restrictions
The script is hosted on your own server, giving you no limits on session recordings and playbacks.
Lifetime Upgrades & Enhancements
There is a one-off cost to own the software, which entitles you to receive unlimited upgrades and all future enhancements.
Additional benefits of the application include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your website, you can discover obstacles that prevent users from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing Visitor Behavior: The screen video playbacks of your users’ browsing sessions let you understand exactly what takes place on your site. Overlays let you know exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they hover in a particular section, how far and quickly they navigate down your content and more! No more guesses or making wrong assumptions … just pure intel of what happens when people navigate around your website.
- Increase User Engagement: HeatMap Tracker helps you improve visitor interaction with your site, which creates better sales and conversions. There are a number of ways to do this and we list a number of these in the “Tips” section later in this review.
Features
HeatMap Tracker provides many great features for website owners. Here are just a few of these:
- Fast and simple to install and configure. Be up and running in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your site visitors spend more time view and measure how far down your sales pages your users read down to as an average of how long your website and/or sales copy can retain their attention. HeatMapTracker lets you analyze each and every user session to help you see how they interact with your website or specific pages on your website.
- Unlimited visitor recording and visitor session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can measure visitor sessions on your site for a day, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and total sessions HeatMap Tracker has recorded for each project. You can easily view which pages your users are gravitating towards and how they interact with the content on each page, allowing you to invest more time on the content that your visitors care about. You can also view regional location data of all visitors and discover which part of the world they are visiting from.
Additional software features:
The image below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials and feedback plugin customers have submitted for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:
- Learn what’s working (i.e. where people click) and what’s not working (where people aren’t going to). For example, are users engaging with your videos? Are they clicking on graphic elements believing that they lead to another destination?
- Get useful information on ways to improve your landing pages, signup forms, memberships, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- conduct “above the fold” experiments to improve your landing page’s visitor impact, or optimize the impact of your website’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify if an element on your page needs to be added, edited, or deleted.
- Produce “before” and “after” comparison reports for online marketing services.
- Test whether users prefer to click images versus buttons versus text links, and how particular user segments engage within your site.
- Troubleshoot suspected website security exploits or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering great products and product support. The member download area includes video instructions for installing and setting up the software.
Product Price
HeatMap Tracker is available in 3 versions:
- Basic (Single) License – Use on one domain. Cost = $197.00 Single Payment.
- Professional License – Installs on up to ten sites. Cost = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, session replays, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency license allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web development agencies. Price = $497.00 One-off payment.
Note: The cost of purchasing Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. Presently, the software is being retailed for the prices shown above. This may not be the actual pricing charged by the plugin seller when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services such as Google Analytics can give you some great data on things such as the number of people visiting your website, how they found it and what they do during their visits. However, to truly gain a deep understanding into how your site and your content is helping your visitors to interact with your business online, then a heat map analytics software tool can be a great way to do so.
We recommend purchasing a copy of Heat Map Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and for increasing online sales.
For complete details, check out the software here: HeatMap Tracker – Live Click-Tracking & Heat Map Tracker
***