The ability to track, monitor and view visitor behavior is absolutely vital to your online success.
The old management saying “if you can’t measure it, you can’t manage it” is as true in the digital economy as it has ever been. If you don’t know what is happening on your web pages, how will you get better online results?
Website users have been searching for useful methods to track and analyze visitor behaviour since web sites first appeared. From simple counters that track how many people have viewed your web page, to very sophisticated and powerful analytical tools like Google Analytics and other applications which track comprehensively detailed key data.
Understanding visitor behaviour is vitally important for the success of your digital business, not just because it enables you to understand what visitors are doing so you can improve your results, but research also proves that past visitor behavior is the most reliable predictor of future behavior. It’s a more reliable indicator in fact, than knowing demographics.
Although being able to see key data such as the number of web users are landing on your site, which pages they are arriving on and departing from, how long they are staying on your website for, what terms people are searching for, page views, referring web sites, and so on, is highly useful, wouldn’t it be fantastic to be able to view precisely what users are clicking on, where they are staying the longest period on, what hyperlinks they are clicking on, what parts of your page visitors are pausing on, and more?
Fortunately, heatmap technology makes this easy and possible. Web heat maps have been used for displaying areas in a website page most frequently scanned by visitors. Web heat maps are also often integrated with other forms of statistical software and session replay software.
If you own a WordPress-powered web site, then it’s easy to add heat map tracking and recorded session replays to your business tool box with a simple to use and very inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that works with WordPress and that lets you track your website users’ entire journey and creates live heatmaps that show exactly where they are clicking and where they are scrolling throughout your pages.
The HeatMapTracker software also enables you to see your website from your visitor’s perspective.
Learn more here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your users are interacting with your site, the more you can improve your website’s user experience. Imagine knowing the specific barriers that have been preventing your readers from fully benefiting from your site, such as unclear navigation layouts, or disruptive design elements. As the site owner, you can encourage your site visitors to complete certain actions, such as joining a newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of what links on a page visitors are clicking, a heat map can show you any clicks that users are making on your site, whether they are links or not. This is important because if a heat map analysis helps you discover that readers are clicking on a graphic element which they imagine to be a link, but happens to not be a hyperlinked image, you can quickly edit this by adding a link to the image, or let your readers know that the image is not linked.
In short, heat maps are one of the best methods to test your site design, measure how navigatable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to monitor visitor behavior on your site:
Record Everything Visitors Are Doing On Your Web Site
Heat Map Tracker captures every user browsing movement on your web site, enabling you to view all clicks, eye-tracking and page scrolls.
Complete Control With No Restrictions
The application allows you to self-host the technology, giving you unrestricted session recordings and playbacks.
Unlimited Updates & Enhancements
There is a one-time investment to purchase the script, which entitles you to receive unlimited software upgrades and enhancements for life.
Additional benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they use your website, you can spot problem areas preventing visitors from taking desired actions and improve user engagement.
- Stop Guessing User Behaviour: The video recordings of your users’ browser sessions allow you to see precisely what is happening on your website. Heat Maps let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they choose to stay on a specific location, how quickly they navigate down your pages and more! No more guesses or making wrong assumptions … just factual evidence of what takes place when users explore your site.
- Increase Online Sales: HeatMap Tracker helps you improve visitor engagement with your business, which improves online sales and conversions. There are many ways to do this and we’ll present some of these in the “Tips” section further below.
Software Features
Heat Map Tracker includes many great features for site owners. Here are just some of these:
- Quick and simple to install and configure. Goes to work in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors spend more time on and observe how far down your sales pages your users scroll as a benchmark of how long your site or content can engage them for. HeatMapTracker lets you study every single user session to see how they interact with your site or specific pages on your website.
- Unlimited session recording and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can spy on user sessions on your pages for one day, 1 week, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total recorded visitor sessions HeatMapTracker has recorded for all projects. You can quickly view which pages your readers are moving towards and how they interact with each page’s content, allowing you to spend more time on the content that your readers are more interested in. You can also see regional demographic data of your visitors and see which part of the world they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials and feedback that users have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:
- Understand what’s working (i.e. where people click) and what doesn’t work (where visitors aren’t going to). For example, are visitors engaging with your videos? Are they clicking on images assuming that they are links to another section?
- Get useful information on how to improve your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Conducting “above the fold” experimentation to improve your site’s visitor impact, or maximize the impact of your landing page’s real estate elements on your users, such as banners, links, buttons, sales copy, etc…
- Identify whether a page element should be added, changed, or taken out.
- Produce “before” and “after” case studies for digital services.
- Test if users prefer to click on images vs buttons vs text links, and how particular user segments engage with your website.
- Analyze potential site security and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a respected internet marketer with a solid reputation for providing exceptional product quality and customer support. The members area contains video tutorials for installing and setting up the software.
Product Price
Heat Map Tracker comes in three separate editions:
- Basic (Single) License – Single license only. Price = $197.00 One-time.
- Professional (Multiple) License – Licensed for up to ten domains. Price = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heat maps, session replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency license lets you install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web marketing agencies. Price = $497.00 Single Payment.
Please Note: Pricing details of HeatMapTracker can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the product retails for the amounts shown above. This may not be the actual pricing charged by the plugin seller when you visit the site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest price:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Services like Google Analytics can provide useful data on things such as how many people are finding your pages, how they are finding it and what they are doing whilst on your website. However, if you want to really gain deeper insights into how your web site and its content is being used by your visitors to interact with your business online, then a heat map analytics software application can be a very practical way to do so.
We suggest getting a license of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, visitor engagement and to make more online sales.
For more details, check out the software here: HeatMap Tracker – Real-Time Click-Tracking & HeatMap Tracking Software
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