The ability to track and monitor visitor behavior is absolutely important to your online success.
The old business management adage ”you can’t manage what you can’t measure” is as important today as always. If you don’t know what is happening when users arrive on your web pages, how will you know what needs to be improved?
Business owners have been looking for practical tools to track and analyze what is happening since web sites were first created. From simple tracking counters, to very powerful statistical tracking tools like Google Analytics and other applications that can record detailed key data.
Understanding visitor behavior is very important for a successful digital presence, not only because it allows you to understand what visitors are doing so you can better your results, but research also shows that past consumer behaviour is the best predictor of future behavior. It’s a better predictor, in fact, than demographics.
While being able to track valuable reports such as the number of visitors are coming to your web site, which pages they are landing on and leaving from, how long they are staying on your site for, which terms are being searched for, page views, referring web sites, and so on, is highly essential, wouldn’t it be excellent to be able to track precisely what users are reading, where they are navigating through, what hyperlinks they are clicking on, which areas of your content visitors are most interested in, and more?
Fortunately, heatmap technology makes this easy. Web heatmaps can be used to display areas on a web site page that online visitors scan most frequently. Web heatmaps can also be integrated with other forms of web analytic software and session replay tools.
If you use WordPress, then you can easily add heat map tracking with session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that lets you visually record your website visitors’ every movement and creates live heatmaps that show exactly where users are clicking and where they scroll throughout your web pages.
The HeatMapTracker software lets you look over the shoulders of every person who comes to your site.
Learn more here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The better you know how your users are interacting with your web site, the more you can improve your site’s user experience. Imagine knowing the exact challenges that have been preventing your site visitors from fully accessing your website, such as unclear navigation layouts, or distracting banner ads. As the site owner, you can guide your users to complete certain actions, such as join your newsletter or clicking on certain links.
Although Google Analytics has its overlay feature that can give you an idea of which links on a page are being clicked, a heatmap can also display any clicks that visitors are making on your page, whether they are actual links or not. This is a significant benefit because if a heat map report helps you discover that visitors are clicking on a graphic element that they think is a link, but turns out not to be a link, you can quickly change this by linking the image to the destination your visitors are trying to get to, or let your visitors know that the image is just a visual element.
In short, heat maps can be one of the best ways to test your site design, measure how readable your content is and help to improve conversions.
Here are just some of the benefits of using Heat Map Tracker to track visitor behaviour on your site:
See Everything Visitors Do On Your Website
Heat Map Tracker creates a screen video of every browsing session on your site, allowing you to record all clicks, eye-tracking and page scrolls.
Full Control Without Limitations
The script is hosted on your own server, giving you no restrictions on session recordings and playbacks.
Unlimited Updates & Enhancements
There is a one-off cost to purchase the application, after which you are then entitled to receive unlimited updates and future enhancements.
Additional benefits include:
- Improve Site Usability: By seeing how visitors use your web site, you can uncover obstacles preventing users from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing User Behavior: The screen video playbacks of your visitors’ sessions reveal precisely what happens on your site. Screen overlays let you know exactly which elements visitors click on, where they are drawn to most on your site, how long they hover in a particular area, how far and quickly they scroll down your site and more! No more guessing or making wrong assumptions … just pure evidence of what happens when visitors move around your site.
- Increase User Engagement: HeatMap Tracker lets you improve visitor engagement with your site, which increases your online sales and conversions. There are a number of ways to achieve this and we’ll go over a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker provides many unique features for website owners. Here are just some of these:
- Quick and easy to install and set up. Ready to go in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and measure how far down your sales pages your visitors scroll as a benchmark of how long your sales message can engage them for. HeatMap Tracker lets you review and analyze each and every user action to help you understand how visitors are interacting with your site or certain pages on your web site.
- Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With Heat Map Tracker you can capture user sessions on your website for a few days, a week, one month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you view total visitors, tracked pages and all recorded sessions Heat Map Tracker has recorded for all projects. You can quickly see the top pages your readers are moving towards and how they are interacting with the content on each page, allowing you to spend more time on pages that visitors care about. You can also monitor regional location data of all visitors and discover which part of the world they are coming from.
Additional features:
The chart below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials and feedback that users have submitted regarding HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your website to improve your business:
- Discover what’s working (i.e. where users are clicking) and what’s not working (where people aren’t going to). For example, are users engaging with your videos? Are they clicking on images thinking that they link to somewhere else?
- Get useful data on ways to refine your landing pages, signup forms, sales funnel, navigation, etc.
- Get insights on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Performing “above the fold” experiments to improve your landing page’s visitor impact, or maximize the impact of the home page’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify whether a page element needs to be inserted, reworked, or deleted.
- Produce “before” and “after” comparison reports for online marketing services.
- Compare if users prefer to click images vs buttons vs text links, and how specific user segments engage within your web site.
- Analyze confirmed site security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering reliable product quality and support. The product download area contains video instructions for installing and setting up the software.
Product Pricing
HeatMap Tracker is available in 3 editions:
- Basic (Single) License – Single domain only. Price = $197.00 One-time.
- Professional (Multiple) License – Use on up to 10 domains. Cost = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heat maps, browser session recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web marketing service providers. Price = $497.00 One-time.
Please Note: Current pricing for this product depends on whether there are any promotions or limited-time specials being offered. When we last checked, the software retails for the pricing shown above. This may not be the actual price charged by the product author when you visit the site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services like Google Analytics can give you some great metrics on things such as how many people are landing on your website, how they find it and what they are doing during their visits. However, if you want to really gain an understanding into how your website and your content is being used by your visitors to interact with your business online, then a heatmap analytics service can be a great way to do this.
We recommend buying a copy of HeatMapTracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, engagement and to increase your online sales.
For more details, visit the software website here: HeatMapTracker – Real-Time ClickTracking & Heat Map Tracker
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