Being able to track, monitor and understand the behavior of visitors and users on your website or blog is absolutely important to your online success.
The saying “if you can’t measure it, you can’t manage it” is as true in the digital age as always. If you don’t know what is happening on your web site, then how can you know what aspects of your website can be improved?
Business owners have looked for ways to track and understand user behaviour since websites were first developed. From simple tracking counters, to sophisticated and powerful analytical tools like Google Analytics and other applications that track incredible key metrics.
Measuring visitor behaviour is important for a successful website, not only because it allows you to understand what visitors are doing so you can improve your results, but research also shows that past visitor behavior is the most reliable way to predict future behaviour. It’s a more reliable indicator in fact, than demographics.
While being able to track statistical data like the number of unique visitors are visiting your site, which pages they are coming and leaving from, how long they are remaining on your site for, what keywords are being searched for, unique page views, referring pages, etc …, is vitally important, wouldn’t it be great to know exactly what visitors are clicking on, where they are visiting the longest for, what hyperlinks they are clicking on, what parts of your content they are most intrigued about, and so on?
Fortunately, heatmap technology makes this easy and possible. Web heat maps are used to help locate areas on a web page that visitors scan most frequently. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay software.
If you own a WordPress-powered web site, then you can easily add heat map tracking and recorded visitor session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software tool that works with WordPress and that lets you visually track your site users’ movements and generates live heat maps showing precisely where users click and where they scroll on your web pages.
HeatMapTracker software also lets you see your site from your visitor’s perspective.
To learn more about the software go here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your readers are engaging with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your visitors from fully accessing your site, like unclear site navigation elements, or disruptive banner ads. As a website owner, you can help your visitors to complete certain actions, such as signing up to a newsletter or click on specific links.
Although Google Analytics has its overlay feature that can show you what links on a page are being clicked, a heat map will show you any clicks that visitors make on your site, whether they are links or not. This is important because if a heat map analysis helps you discover that readers are clicking on an image which they suppose to be a link, but turns out not to be a hyperlinked image, you could quickly remedy this by adding a link to the image, or let your visitors know that the image is just a graphic.
Heatmaps, therefore, can be one of the best methods to test your site design, see how navigatable your content is and help to improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to track user behavior on your site:
Observe Everything Visitors Do On Your Web Pages
The script records every browsing session on your site, allowing you to see all clicks, eye-tracking and page scrolling movement.
Full Control Without Limitations
The software is self-hosted, giving you no restrictions on session recording and pageviews.
Free Updates And Enhancements
There is a one-off cost to buy the script, after which you are then entitled to receive unlimited updates and enhancements.
Additional benefits of the script include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they use your web site, you can identify problems that prevent visitors from taking desired actions and improve user engagement.
- No More Guessing User Behavior: The video recordings of your users’ browser sessions reveal precisely what is happening on your web site. Heat Maps let you see exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they browse on a particular section, how fast they navigate down your site and more! No more guesses or hoping … just pure evidence of what happens when visitors visit your web pages.
- Increase Online Sales: HeatMapTracker lets you increase visitor engagement with your business, which increases online sales and conversions. There are many ways to achieve this and we’ll present some of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker offers many features for WordPress users. Here are just some of these:
- Fast and easy to install and set up. Ready to go in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors eyes are drawn to and see how far down the page your visitors scroll down to as a benchmark of how long your sales message can keep them engaged. HeatMap Tracker lets you analyze each and every visitor action to see how they interact with your site or some pages on the website.
- Unlimited visitor recording and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can spy on visitor sessions on your web pages for a few days, a week or two, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and all recorded user sessions HeatMap Tracker has recorded for all projects. You can quickly view the top pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to invest more time on improving pages that your users care about. You can also monitor regional location data of your visitors and learn which part of the world they are visiting from.
Additional software features:
The chart below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are just a few of the testimonials that users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your results:
- Learn what works (i.e. where visitors are clicking) and what doesn’t work (where visitors aren’t going to). For example, are visitors watching your videos? Are they clicking on images thinking that they link to another destination?
- Get ideas on how to refine your landing pages, sign-up forms, shopping cart, screen resolution, etc.
- Get actionable information on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Conducting “above the fold” testing to improve your landing page’s “first impression”, or maximize the impact of your landing page’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify if any new content should be included, edited, or deleted.
- Create “before” and “after” comparison reports for web services.
- Test whether users tend to click images vs buttons versus text links, and how particular user segments interact with your site.
- Confirm potential website security weaknesses or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a respected internet marketer with a solid reputation for delivering great product quality and customer support. The member download area includes video instructions for installing and configuring the software.
Software Price
Heat Map Tracker comes in 3 versions:
- Basic (Single) License – Use on 1 domain. Price = $197.00 One-time.
- Professional (Multiple) License – Licensed for up to ten domains. Price = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser session recording, unlimited recording / page views, free updates and enhancements and professional support), the Agency license allows you to install the plugin on as many sites as you like, create client accounts, and set up automated PayPal client invoicing, making it ideal for web marketing agencies. Price = $497.00 One-off payment.
Please Note: Price details for this product depends on whether there are any promotions or limited-time special offers. The above reflects the price when this content was published. This may or may not be the actual pricing set by the plugin seller when you visit the plugin website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Analytics services like Google Analytics can give you some very useful metrics on things such as how many people are finding your website, how they find it and what they do during their visits. However, to truly gain an understanding into how your site and your content is helping your visitors to connect with your digital presence, then a heatmap analytics tool can be a very practical way to do so.
We suggest getting a copy of HeatMapTracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and to increase online sales.
To learn more, visit the software website: Heat Map Tracker – Real-Time Click-Tracking & Heat Map Tracker
***