The ability to track visitor behavior is very important to the success of your business online.
The old business management adage ”you can’t manage what you don’t measure” is as true today as it has ever been. If you don’t know what is happening on your web site, then how will you improve your online results?
Business owners have looked for smart tools to track and analyze user behaviour since websites first appeared. From simple tracking counters, to sophisticated analytical tools like Google Analytics which can record and let you see very granular key information.
Understanding user behaviour is vitally important for a successful digital marketing strategy, not just because it allows you to understand what visitors are doing so you can improve your performance, but it’s also been proven over and over that past visitor behavior is the most reliable way to predict future behavior. It’s a more reliable indicator in fact, than knowing consumer demographics.
While being able to understand valuable details such as the number of visitors are exploring your web site, which pages they are arriving on and departing from, how long they are staying on your website for, keywords searched, unique page views, referring web sites, etc …, is extremely important, wouldn’t it be excellent to be able to view precisely what users are doing, where on your pages they are staying the longest period on, what links they are clicking on, what parts of your content visitors are pausing to read more about, and more?
Fortunately, heat map technology makes this easy and possible. Web heat maps have been used for displaying areas on a web site page that visitors scan most frequently. Web heat maps can also be used alongside other forms of web analytics and session replay software.
If you own a WordPress website, then you can easily add heat map tracking and video session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software script that works with WordPress and that lets you record your website users’ every movement and generates instant heatmaps showing exactly where users are clicking and where they scroll throughout your site.
The HeatMapTracker analytics tool allows you to track every click your users make.
Learn more about the analytics tool here: HeatMap Tracker
Benefits
The more accurately you know how your users are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the exact barriers that have been preventing your prospects from fully engaging with your site, such as unclear navigation elements, or distracting design elements. As a website owner, you can guide your visitors to perform certain actions, such as signing up to a newsletter or click on certain links.
While Google Analytics has its overlay feature that can show you what links on a web page visitors are clicking, a heat map will also display any clicks that visitors are making on your page, whether these are links or not. This is an important difference because if a heat map analysis reveals that visitors are clicking on a graphic element that they imagine to be a link, but is actually not a hyperlinked image, you could quickly remedy this by adding a link to the image, or let your visitors know that the image is just a graphic.
Heat maps, therefore, are one of the most useful methods to test the design of your website, see how readable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor visitor behavior on your site:
Capture Everything Users Are Doing On Your Web Pages
The software records every visitor session on your site, allowing you to capture all page clicks, eye-tracking and page scrolling.
Complete Control With No Limitations
The software is hosted on your own server, giving you no-limit session recording and pageviews.
Free Updates And Enhancements
There is a one-off cost to buy the software, which entitles you to receive lifetime upgrades and all future enhancements.
Some additional benefits include the following:
- Improve User Experience: By seeing how visitors navigate your site, you can spot problems that prevent visitors from progressing to the end of your sales funnel and improve visitor engagement.
- No More Guessing User Behavior: The screen video playbacks of your users’ browser sessions allow you to observe exactly what takes place on your website. Overlays let you see exactly which buttons and links users click on, where they are drawn to most on your website, how long they choose to stay on a specific area, how fast they scroll down your pages and more! No more guessing or assuming wrongly … just accurate information of what goes on when visitors navigate around your site.
- Increase Online Sales: HeatMap Tracker helps you increase visitor engagement with your site, which increases online sales and conversion rates. There are many ways to do this and we list a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker includes many features for WordPress users. Here are just some of these:
- Fast and simple to install and set up. Ready to use in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors spend more time on and observe how far down your page your visitors scroll as a benchmark of the length of time your website and/or sales copy can keep them interested. HeatMap Tracker lets you analyze each and every visitor experience to see how users are interacting with your site or particular pages on the website.
- Unlimited session recording and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMapTracker you can record users on your site for 1 day, a couple of weeks, a month, or more!
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you see how many total visitors, tracked pages and total recorded visitor sessions the heat map analytics software has recorded for all projects. You can quickly see which pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving content that your readers are more interested in. You can also access regional location data of all visitors and see which part of the world they are visiting from.
Additional software features:
The table below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials that customers have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your results:
- Learn what’s working (i.e. where users click) and what doesn’t work (where users are not clicking). For example, are users engaging with your videos? Are they clicking on images assuming that they lead to another section?
- Get useful data on ways to optimize your landing pages, sign up forms, subscriptions, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get actionable data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” experiments to improve your home page’s “first impression”, or optimize the impact of your landing page’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify if a section of the content needs to be included, edited, or taken out.
- Create “before” and “after” case studies for digital services.
- Compare if visitors tend to click images versus buttons vs text links, and how particular user segments interact within your site.
- Confirm suspected website security threats and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering exceptional product quality and customer support. The member download area contains video tutorials for installing and setting up the software.
Software Cost
HeatMap Tracker is available in 3 versions:
- Basic License – Single installation only. Price = $197.00 One-off payment.
- Professional License – Installs on up to ten domains. Price = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser session recording, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency license allows you to install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web development agencies. Cost = $497.00 One-off payment.
Note: Price details for this product depends on whether there are any promotions or limited-time special offers. When we last checked, the plugin is selling for the amounts shown above. This may not be the actual price set by the software author when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing:
Additional Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services like Google Analytics can provide you with useful information on things such as how many people are visiting your site, how they are finding it and what they are doing during their visits. However, to truly gain an understanding into how your website and its content is being used by your visitors to connect with your digital presence, then a heat map analytics service can be very useful.
We suggest getting a copy of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to get more web sales.
To learn more, check out the software here: HeatMapTracker – Real-Time Click-Tracking And HeatMap Tracker
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