The ability to track and monitor the behavior of visitors and users on your web site is absolutely vital to the success of your business online.
The old saying ”you can’t manage what you can’t measure” is as important in the digital age as ever. If you don’t know what is happening on your site, how will you know what areas need improving?
Businesses have looked for ways to track and understand visitor behaviour since web sites first appeared. From simple tracking counters, to very powerful and sophisticated analytical tools like Google Analytics that record and display an exceptional level of data.
Analyzing visitor behaviour is important for the success of your digital marketing and content strategy, not just because it allows you to understand what visitors are doing so you can better your performance, but it’s also been proven over and over that previous visitor behaviour is the best predictor of future behaviour. It’s a more reliable predictor in fact, than knowing visitor demographics.
Although being able to track key information like the number of visitors are checking out your web site, which pages they are coming and leaving from, how long they are remaining on your site for, which terms are being searched for, unique page views, referring sites, and so on, is extremely useful, wouldn’t it be fantastic to be able to know precisely what users are clicking on, where they are visiting the longest for, what hyperlinks they are clicking on, which parts of the site they are browsing, and more?
Fortunately, heatmap technology makes this easy. Website heatmaps are used to display areas on a website page that online visitors scan most frequently. Web heatmaps can also be integrated with other forms of stat tracking applications and session replay software technologies.
If you own a WordPress web site, then it’s easy to add heatmap tracking with recorded session replays to your collection of essential online analysis tools with an easy-to-install and very inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually tracks your site visitors’ entire journey and generates live heatmaps showing exactly where users click and where they scroll on your web site.
HeatMapTracker software also enables you to track every move your visitors make.
For more details, visit the software site here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The better you know how your readers interact with your site, the more you can improve your website’s user experience. Imagine knowing the exact obstacles that prevent your visitors from fully accessing your site, like unclear site navigation elements, or distracting banner ads. As the site owner, you can encourage your readers to complete certain actions, such as opting into your newsletter or clicking on certain links or buttons.
While Google Analytics has its overlay feature that can give you an idea of what links on your page are being clicked, a heat map will also display any clicks that users are making on your page, regardless of whether they are actual links or not. This is important because if a heatmap report reveals that visitors are clicking on a graphic element which they think is a link, but happens to not be a link, you can quickly fix this by adding a link to the image, or let your users know that the image is not linked.
Heat maps, therefore, can be one of the most useful ways to test your site design, measure how navigatable your site is and help to improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to track user behavior on your site:
Record Everything Users Do On Your Web Pages
HeatMap Tracker creates a playback video of every user browsing movement on your web site, enabling you to view all clicks, eye-tracking and page scrolling.
Complete Control Without Restrictions
The software is self-hosted, giving you no limits on recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-off investment to own the application, which entitles you to receive unlimited updates and enhancements for free.
Some additional benefits of the application include the following:
- Improve Your Marketing Efforts: By seeing how visitors use your site, you can identify obstacles preventing visitors from taking desired actions and optimize your site.
- No More Guessing User Behaviour: The screen video playbacks of your visitors’ sessions reveal precisely what happens on your web pages. Heatmaps let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your website, how long they hover on a particular spot, how quickly they navigate down your content and more! No more guesses or assuming wrongly … just factual information of what goes on when visitors explore your web pages.
- Increase Visitor Engagement: HeatMap Tracker lets you increase visitor interaction with your business, which creates better sales and conversions. There are many ways to do this and we’ll go over a few of these in the “Tips” section further below.
Software Features
HeatMap Tracker provides many unique features for WordPress users. Here are just some of these:
- Quick and easy to install and implement. Ready to go in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors spend more time reading and see how far down the page your visitors scroll down to as an indicator of the length of time your content can keep them interested. The software lets you analyze each and every visitor action to help you understand how they interact with your site or some pages on the web site.
- Unlimited session recording and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can spy on visitors on your website for a day, a week or two, a month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view total visitors, tracked pages and total sessions Heat Map Tracker has recorded for all projects. You can quickly see the top pages your readers are gravitating towards and how they interact with the content on each page, allowing you to invest more time on improving content that visitors are more interested in. You can also see regional demographic data of your visitors and see which part of the world they are coming from.
Additional features:
The table below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials and comments users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:
- Understand what’s working (i.e. where users click) and what’s not working (where people are not going to). For example, are users engaging with your videos? Are they clicking on images assuming that these may link to another area of your site?
- Get insights on how to refine your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get actionable information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Create “above the fold” experimentation to improve your website’s “first impression”, or optimize the impact of your landing page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether an element on your page needs to be added, reworked, or removed.
- Produce “before” and “after” comparison reports for online marketing services.
- Analyze whether users prefer to click images versus buttons vs text links, and how particular user segments engage within your site.
- Confirm potential site security exploits and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a recognized internet marketer with a solid reputation for providing great products and customer support. The product download area includes video instructions for installing and setting up the software.
Software Price
Heat Map Tracker is available in 3 editions:
- Basic (Single) License – Licensed for 1 domain. Cost = $197.00 One-off payment.
- Professional License – Use on up to ten domains. Price = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heat maps, session replays, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency license lets you install the software on as many sites as you like, create client sub-accounts, and set up automated PayPal client invoicing, making it an ideal solutions for web agencies. Cost = $497.00 Single Payment.
Note: Price details for the HeatMap Tracker software can vary, depending on whether there are any promotions or limited-time special offers. Presently, the software is selling for the prices shown above. This may or may not be the actual price charged by the product seller when you visit the plugin site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current price:
Additional Software Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Analytics services like Google Analytics can give you some important metrics on things such as how many people are finding your site, how they find it and what they do whilst on your web site. However, if you want to really gain deeper insights into how your site and its content is being used by your visitors to connect with your digital presence, then a heatmap analytics software application can be a great way to do this.
We suggest purchasing a license of HeatMap Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your website’s user-experience, engagement and for increasing your web sales.
For more information, check out the software here: HeatMapTracker – Live ClickTracking & Heat Map Tracking Plugin
***
