Being able to track the behavior of visitors and users on your site is absolutely important to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as true in the digital age as ever. If you don’t know what is happening on your site, how would you know what needs to be improved?
Businesses have looked for ways to track and understand visitor behavior since websites first appeared. From simple counters that track the number of visitors, to sophisticated and powerful statistical tracking software like Google Analytics and other applications which can deliver detailed key information.
Analyzing visitor behavior is vitally important for the success of your digital business, not just because it enables you to understand what visitors are doing so you can better your performance, but testing also confirms that past consumer behaviour is the best predictor of future behavior. More reliable, in fact, than demographics.
While the ability to track valuable reports like the number of web visitors are landing on your web site, which pages they are landing on and leaving from, how long they are remaining on your website for, what keywords people are searching for, unique page views, referring websites, and so on, is extremely important, wouldn’t it also be fantastic to track exactly what visitors are doing, where on your pages they are navigating around in, what links they are clicking on, what parts of the site they are reading, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Website heat maps can be used to pinpoint areas in a website page most frequently scanned by online visitors. Web heat maps can also be integrated with other forms of web analytic software and session replay tools.
If you own a WordPress-powered web site, then it’s easy to add heat map tracking and session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually tracks your website users’ movements and generates instant heatmaps showing precisely where they click and where they scroll on your site content.
HeatMapTracker analytics tool also allows you to look over the shoulders of every person who comes to your site.
For more details, visit the software site here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users are engaging with your web site, the more you can improve your site’s user experience. Imagine knowing the exact issues that prevent your users from fully benefiting from your site, like unclear navigation elements, or disruptive design elements. As a site owner, you can encourage your site visitors to perform certain actions, such as signing up to a newsletter or click on specific links or buttons.
While Google Analytics has an overlay feature that can give you an idea of which links on your web page are being clicked, a heatmap will reveal any clicks that users are making on your page, whether they are actual links or not. This is an important benefit because if a heat map analysis reveals that visitors are clicking on a graphic element which they think is a link, but turns out not to be a link, you can quickly remedy this by adding a link to the image, or let your readers know that the image is not linked.
Heatmaps, therefore, can be one of the best methods to test the design of your website, see how readable your content is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track visitor behaviour on your web site:
Observe Everything Users Do On Your Web Pages
The software lets you record every visitor session on your web site, allowing you to capture all which links and buttons are being clicked, eye-tracking and page scrolling.
Complete Control Without Restrictions
The script is hosted on your server, giving you unlimited recordings and pageviews.
Unlimited Updates And Enhancements
There is a one-time investment to buy the HeatMapTracker application, after which you are then entitled to receive unlimited upgrades and added features for free.
Additional benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web site, you can uncover problems that prevent visitors from progressing to the end of your sales funnel and optimize your site.
- No More Guessing User Behaviour: The video recordings of your users’ browser sessions allow you to understand exactly what takes place on your web pages. Click overlays let you see exactly which buttons and links users click on, where they are drawn to most on your site, how long they stay on a particular area, how quickly they scroll down your content and more! No more guessing or making wrong assumptions … just accurate information of what takes place when users visit your web pages.
- Increase Visitor Engagement: HeatMapTracker helps you increase user engagement with your site, which creates better online sales and conversions. There are many ways to do this and we’ll present some of these in the “Tips” section later in this review.
Features
HeatMap Tracker provides many features for site owners. Here are just a few of these:
- Quick and easy to install and configure. Goes to work in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors eyes are drawn to and see how far down the page your visitors read down to as a benchmark of how long your website and/or sales copy can engage them for. Heat Map Tracker lets you review and analyze every single user action to see how users are interacting with your site or particular pages on the website.
- Unlimited visitor screen captures and session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can record visitors on your website for a few days, a week or two, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see total visitors, tracked pages and total recorded user sessions HeatMapTracker has recorded for all projects. You can quickly view which pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on pages that visitors are more interested in. You can also see regional location data of all visitors and learn where they are coming from.
Additional software features:
The table below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials users have submitted regarding HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:
- Learn what works (i.e. where visitors click) and what’s not working (where users are not clicking). For example, are people engaging with your videos? Are they clicking on images thinking that they may link to another destination?
- Get practical information on ways to optimize your landing pages, sign up forms, subscriptions, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get practical information prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Perform “above the fold” testing to improve your website’s visitor impact, or optimize the impact of your site’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify if a page element needs to be included, rearranged, or taken out.
- Produce “before” and “after” case studies for digital marketing services.
- Compare whether users prefer to click on images versus buttons vs text links, and how specific user segments engage with your website.
- Analyze suspected site security issues and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a highly recognized online marketer with a solid reputation for providing reliable products and customer support. The member download area includes video tutorials for installing and configuring the software.
Software Cost
HeatMap Tracker comes in 3 versions:
- Basic License – Use on one site. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Allows you to use on up to ten sites. Price = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser session recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition lets you install the plugin on as many sites as you need, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for digital marketing service providers. Price = $497.00 One-time.
Note: The cost to purchase the product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current price at the time this content was written. This may not be the actual pricing set by the product author when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services such as Google Analytics can provide you with useful metrics on things such as the number of people finding your website, how they find it and what they do whilst visiting your web site. However, if you want to truly gain an insight into how your web site and your content is helping your visitors to interact with your business online, then a heatmap analytics service can be extremely practical.
We suggest buying a copy of Heat Map Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to make more web sales.
For complete details, visit the software website here: Heat Map Tracker – Real-Time Click-Tracking & HeatMap Tracker
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