The ability to track and monitor visitor behavior is very important to your online success.
The saying “if you can’t measure it, you can’t manage it” is as true in the digital age as ever. If you don’t know what is happening on your web site, how will you know what needs to be improved?
People have been searching for useful ways to track and analyze user behavior since websites first appeared. From simple tracking counters, to very sophisticated analytical tools like Google Analytics and other applications which deliver incredibly detailed data.
Analyzing user behaviour is vitally important for the success of your marketing strategy, not only because it enables you to understand what visitors are doing so you can better your results, but research also shows that previous user behaviour is the best way to predict future behavior. Better, in fact, than demographics.
Although being able to monitor key details such as how many web visitors are landing on your web site, what pages they are entering and exiting, how long they are staying on your website for, keyword searches, page views, referring websites, and so on, is highly useful, wouldn’t it be excellent to be able to know precisely what users are reading, where on your pages they are navigating through, which hyperlinks they are clicking on, what parts of your content visitors are pausing to read more about, and so on?
Fortunately, heat map tracking technology makes this possible. Web heat maps can be used to help pinpoint areas of a web site page that web visitors scan most frequently. Web heatmaps can also be used alongside other forms of statistical software and session replay tools.
If you own a WordPress-powered web site, then it’s easy to add heat map tracking and session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other web programs) and that visually tracks your site visitors’ every movement and creates live heatmaps that show where users are clicking and where they scroll on your site content.
The HeatMapTracker software also enables you to record every click your visitors make.
More info: HeatMapTracker
Benefits
The more information you have about how your users are interacting with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your users from fully engaging with your website, like unclear navigation layouts, or distracting adverts. As the website owner, you can help your site visitors to perform certain actions, such as opting into a newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature which can show you which links on your page are being clicked, a heat map will also reveal any clicks that visitors make on your site, regardless of whether these are actual links or not. This is important because if a heat map analysis reveals that users are clicking on an image which they imagine to be a link, but turns out not to be a link, you can quickly change this by adding a link to the image, or make it clear to your visitors that the image is just a visual element.
In short, heat maps are one of the best methods to test the design of your site, assess how readable your content is and improve conversions.
Here are just some of the benefits of using HeatMap Tracker to monitor visitor behaviour on your website:
Record Everything Users Are Doing On Your Web Pages
HeatMapTracker records every browsing movement on your web site, allowing you to see all page clicks, eye-tracking and page scrolling.
Full Control With No Restrictions
The script allows you to self-host the technology, giving you no restrictions on session recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-off investment to own the application, after which you are then entitled to receive unlimited updates and new features for free.
Some additional benefits of the software include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your site, you can uncover challenges preventing visitors from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About User Behaviour: The video playbacks of your visitors’ sessions reveal precisely what is happening on your website. Heatmaps let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they browse on a specific section, how far they navigate down your pages and more! No more guesses or making wrong assumptions … just pure metrics of what goes on when people land on your web pages.
- Increase Website Sales: HeatMapTracker lets you increase user engagement with your business, which improves online sales and conversions. There are many ways to do this and we’ll go over several of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker offers many features for WordPress users. Here are just a few of these:
- Fast and easy to install and configure. Ready to go in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time reading and monitor how far down your sales or product pages your visitors read down to as an indicator of how long your site or content can keep them engaged. Heat Map Tracker lets you study each and every user session to help you see how users interact with your website or some pages on your site.
- Unlimited visitor recording and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMapTracker you can spy on visitors on your web pages for a few days, a few weeks, a month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for all projects. You can quickly see the top pages your readers are gravitating towards and how they interact with each page’s content, allowing you to invest more time on pages that your visitors care about. You can also review regional demographic data of all visitors and see which part of the world they are visiting from.
Additional features:
The table below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials users have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your business:
- Discover what works (i.e. where people are clicking) and what’s not working (where users are not clicking). For example, are people watching your videos? Are they clicking on graphic elements believing that they are links to another location?
- Get insights on how to refine your landing pages, sign-up forms, checkout processes, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Perform “above the fold” tests to improve your home page’s “first impression”, or maximize the impact of your home page’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify whether any content needs to be inserted, rearranged, or taken out.
- Produce “before” and “after” comparison reports for digital services.
- Compare if users prefer to click on images vs buttons vs text links, and how particular user segments interact with your website.
- Confirm potential site security problems and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for providing exceptional product quality and product support. The members area includes video tutorials for installing and setting up the software.
Software Price
HeatMap Tracker is available in three editions:
- Basic License – Allows you to install on one website. Price = $197.00 One-off payment.
- Professional License – Installs on up to 10 domains. Price = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser session replays, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for digital marketing service providers. Price = $497.00 One-time.
Note: The price of the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time special offers. The pricing shown above was current when this review was published. This may not be the actual price charged by the plugin author when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing here:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services like Google Analytics can provide important information on things such as the number of people arriving on your website, how they are finding it and what they are doing during their visits. However, to really gain an insight into how your site and its content is being used by your visitors to engage with your business online, then a heatmap analytics application can be a very practical way to do so.
We recommend purchasing a copy of HeatMap Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and to increase sales.
For full details, visit the software website here: Heat Map Tracker – Live Click-Tracking And HeatMap Tracking Plugin
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