The ability to track and monitor the behavior of visitors and users on your web site is very important to the success of your business online.
The business adage “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is happening when visitors arrive on your web pages, how will you improve your results?
Website users have been searching for useful methods to track and analyze user behavior since web sites first appeared. From basic tracking counters, to sophisticated and powerful statistical tracking software like Google Analytics that can record incredibly fine key information.
Understanding user behavior is vitally important for a successful online business marketing strategy, not just because it allows you to understand what visitors are doing so you can improve your results, but it’s also been shown that previous user behavior is the most reliable predictor of future behaviour. It’s an even better predictor, in fact, than knowing demographics.
Although the ability to monitor valuable reports such as how many web users are checking out your site, which pages they are arriving on and departing from, how long they are remaining on your website for, what terms people are searching for, average page views, referring sites, and so on, is extremely important, wouldn’t it also be great to be able to view exactly what users are doing, where on your site they are navigating through for the longest time periods, what hyperlinks they are clicking on, what parts of your content visitors are mostly interested in, and more?
Fortunately, heat map tracking technology makes this possible. Web heatmaps have been used to analyze areas of a website page that web visitors scan most frequently. Web heat maps are also often used alongside other forms of stat tracking applications and session replay tools.
If you own a WordPress-powered website, then you can easily add heat map tracking and session replays to your collection of key web site analysis tools with a simple to use and very inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software application that works with WordPress and that lets you track your site users’ entire journey and creates instant heat maps that show exactly where they click and where they scroll throughout your web pages.
The HeatMapTracker application also allows you to capture every click your users make.
Learn more about the analytics tool here: HeatMapTracker
Benefits
The better you know how your users engage with your content, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that have been preventing your users from fully engaging with your site, such as confusing navigation layouts, or disruptive design elements. As a website owner, you can encourage your readers to complete certain actions, such as opt into your newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of which links on your page visitors are clicking, a heatmap will also reveal any clicks that visitors are making on your site, regardless of whether they are actual links or not. This is important because if a heatmap analysis helps you discover that users are clicking on an image that they imagine to be a link, but is actually not a link, you would be able to quickly repair this by adding a link to the image, or let your users know that the image is just a graphic.
Heatmaps, therefore, can be one of the most useful ways to test your site design, assess how navigatable your content is and help to improve conversions.
Here are just some of the benefits of using HeatMapTracker to monitor user behavior on your website:
Observe Everything Users Are Doing On Your Web Pages
Heat Map Tracker lets you record every user browsing movement on your site, allowing you to record all links and buttons clicked, eye-tracking and scrolls.
Complete Control Without Restrictions
The script allows you to self-host the technology, giving you no restrictions on recordings and playbacks.
Free Updates And Enhancements
There is a one-time investment to buy the script, which entitles you to receive unlimited updates and enhancements.
Additional benefits include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they use your web pages, you can spot issues that prevent users from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing Visitor Behavior: The video playbacks of your users’ sessions let you see exactly what is happening on your web pages. Heat Maps let you know exactly which buttons and links users click on, which areas they are drawn to most on your website, how long they stay on a particular spot, how quickly they travel down your content and more! No more guesses or hoping … just pure evidence of what takes place when users visit your site.
- Increase Online Sales: HeatMapTracker lets you increase user interaction with your site, which improves online sales and conversion rates. There are many ways to achieve this and we discuss a few of these in the “Tips” section further below.
Software Features
HeatMapTracker provides many unique features for WordPress users. Here are just a few of these:
- Fast and easy to install and implement. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your site visitors look at and observe how far down your product pages your visitors scroll as an indicator of the length of time your web copy can keep them interested. Heat Map Tracker lets you analyze every single user session to see how they interact with your website or particular pages on your website.
- Unlimited visitor screen captures and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can record visitors on your web pages for a few days, a few weeks, a month, or more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and all recorded user sessions the heat map analytics software has recorded for all projects. You can easily view which pages your readers are moving towards and how they interact with each page’s content, allowing you to spend more time on improving content that users care about. You can also analyze regional location data of all visitors and learn where they are coming from.
Additional features:
The chart below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials customers have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your business:
- Discover what works (i.e. where users are clicking) and what’s not working (where users are not going to). For example, are users watching your videos? Are they clicking on graphic elements thinking that these are links to somewhere else?
- Get useful data on ways to improve your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get actionable information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Perform “above the fold” experimentation to improve your site’s visitor impact, or optimize the impact of your site’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify if an element on the page needs to be included, changed, or deleted.
- Create “before” and “after” case studies for digital marketing services.
- Test whether users prefer to click on images versus buttons vs text links, and how particular user segments interact within your website.
- Troubleshoot confirmed site security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering exceptional product quality and customer support. The members area contains video instructions for installing and configuring the software.
Software Price
HeatMapTracker is available in 3 separate versions:
- Basic License – Use on one website. Price = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to ten sites. Price = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heatmaps, browser session recording, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency license allows you to install the software on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web service providers. Cost = $497.00 One-off payment.
Please Note: Pricing for HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing when this content was written. This may not be the actual pricing charged by the product author when you visit the site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services like Google Analytics provide great information on things such as how many people are coming to your pages, how they are finding it and what they are doing whilst visiting your web site. However, if you want to really gain an understanding into how your website and its content is helping your visitors to engage with your business online, then a heatmap analytics service can be extremely useful.
We suggest buying a license of HeatMapTracker if you need live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your site’s user-experience, visitor engagement and to get more web sales.
For more information, visit the software website: HeatMap Tracker – Real-Time Click-Tracking & HeatMap Tracking Plugin
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