The ability to track and see visitor behavior is most important to your online success.
The business management adage “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is happening when users arrive on your site, how will you get better results online?
Business owners have looked for practical ways to track and understand what visitors are going to do on their web pages since web sites were first developed. From basic tracking counters, to powerful and sophisticated statistical tracking tools like Google Analytics that record detailed key data.
Tracking visitor behavior is very important for a successful business, not just because it enables you to understand what visitors are doing so you can improve your performance, but testing also shows that past visitor behaviour is the most reliable predictor of future behaviour. Better, in fact, than knowing demographics.
Although the ability to see key details such as the number of web users are exploring your website, what pages they are entering and exiting, how long they are remaining on your website for, what keywords are being searched for, page views, referring web sites, and so on, is vitally important, wouldn’t it be fantastic to be able to know precisely what visitors are reading, where on your pages they are visiting the longest for, what links they are clicking on, which parts of your site visitors are pausing on, and more?
Fortunately, heat map tracking technology makes this easy and possible. Web heatmaps can be used to review areas in a web site page most frequently scanned by web visitors. Web heatmaps can also be used alongside other forms of web analytics and session replay software.
If you use WordPress, then you can easily add heat map tracking and video session replays to your collection of key web site analysis tools using a simple to use and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress (and other web applications) and that visually tracks your site visitors’ movements and creates instant heatmaps that show where users click and where they are scrolling throughout your pages.
HeatMapTracker analytics tool enables you to track every move your visitors make.
Learn more here: HeatMap Tracker
Benefits
The better you know how your users interact with your web pages, the more you can improve your site’s user experience. Imagine knowing the exact challenges that have been preventing your site visitors from fully accessing your website, like confusing navigation layouts, or distracting ads. As a site owner, you can encourage your visitors to complete certain actions, such as sign up to a newsletter or clicking on specific links.
Although Google Analytics has an overlay feature which can show you what links on a page are being clicked, a heatmap will display any clicks that users make on your site, whether they are links or not. This is important because if a heat map analysis helps you discover that visitors are clicking on a graphic element which they suppose to be a link, but is actually not a link, you could quickly fix this by adding a link to the image, or make it perfectly clear to your readers that the image is just a visual element.
Heatmaps, therefore, are one of the most useful ways to test the design of your website, see how readable your content is and improve conversions.
Here are just some of the benefits of using HeatMapTracker to track user behavior on your website:
Capture Everything Visitors Do On Your Site
HeatMapTracker captures every visitor movement on your website, allowing you to observe all which buttons and links are being clicked, eye-tracking and page scrolls.
Full Control Without Limitations
The script is self-hosted, giving you unlimited visitor recordings and pageviews.
Unlimited Updates And Enhancements
There is a one-time investment to buy the script, after which you are then entitled to receive unlimited software updates and added features for free.
Some additional script benefits include:
- Improve User Experience: By seeing how visitors use your web site, you can spot issues preventing visitors from taking desired actions and improve your sales process.
- No More Guessing User Behaviour: The video recordings of your visitors’ browser sessions show you exactly what is taking place on your website. Screen overlays let you know exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they hover on a specific area, how fast they navigate down your pages and more! No more guesses or hoping … just factual metrics of what goes on when users visit your web pages.
- Increase Website Sales: HeatMap Tracker helps you improve user interaction with your business, which increases your sales and conversion rates. There are a number of ways to achieve this and we’ll discuss a few of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker includes many features for website owners. Here are just a few of these:
- Quick and simple to install and implement. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your site visitors spend more time on and measure how far down your sales or product pages your visitors scroll as a benchmark of the length of time your site or content can retain their attention. The software lets you study every single visitor session to help you see how they are interacting with your site or certain pages on your website.
- Unlimited visitor recording and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With Heat Map Tracker you can measure visitor sessions on your web pages for a few days, a few weeks, a month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total recorded sessions HeatMapTracker has recorded for all projects. You can easily view the top pages your readers are moving towards and how they interact with the content on each page, allowing you to spend more time on improving pages that your readers are more interested in. You can also access regional demographics of all visitors and see which part of the world they are visiting from.
Additional features:
The table below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials and comments plugin users have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your results:
- Learn what works (i.e. where people click) and what doesn’t work (where users aren’t going to). For example, are people engaging with your videos? Are they clicking on graphic elements believing that these link to another section?
- Get useful information on ways to improve your landing pages, signup forms, memberships, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Creating “above the fold” testing to improve your landing page’s visitor impact, or maximize the impact of your home page’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify if any content needs to be included, modified, or deleted.
- Produce “before” and “after” comparison reports for web services.
- Analyze whether users tend to click on images vs buttons versus text links, and how particular user segments engage with your site.
- Analyze confirmed website security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a highly respected internet marketer with a solid reputation for providing great products and support. The member download area includes video tutorials for installing and configuring the software.
Software Price
Heat Map Tracker is available in three separate editions:
- Basic (Single) License – Use on one site. Price = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to 10 websites. Cost = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser session replays, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for digital service providers. Cost = $497.00 One-off payment.
Note: Current pricing for the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing above was correct when this article was written. This may not be the actual price charged by the product developer when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing details here:
Additional Software Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services such as Google Analytics can provide you with useful information on things such as the number of people finding your pages, how they are finding it and what they are doing whilst visiting your web pages. However, if you want to truly gain an understanding into how your website and your content is helping your visitors to engage with your digital presence, then a heat map analytics tool can be very useful.
We suggest buying a license of Heat Map Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your website’s user-experience, visitor engagement and to get more web sales.
To learn more, check out the software here: HeatMapTracker – Live Click-Tracking And HeatMap Tracking Software
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