Being able to track and monitor visitor behavior is very important to the success of your digital presence.
The old business adage ”you can’t manage what you don’t measure” is as true today as ever. If you don’t know what is going on on your website, how will you get better results online?
Website users have been searching for accurate methods to track and analyze visitor behavior since web sites were first created. From simple counters that track visitors, to very sophisticated and powerful statistical tracking tools like Google Analytics which record incredibly rich data.
Analyzing visitor behaviour is vitally important for the success of your business, not only because it allows you to understand what visitors are doing so you can better your performance, but it’s also been shown over and over that past user behavior is the most reliable predictor of future behaviour. Better, in fact, than knowing consumer demographics.
While being able to understand statistical information like how many web users are checking out your website, what pages they are landing on and leaving from, how long they are staying on your website for, what keywords are being searched for, average page views, referring web sites, etc …, is highly important, wouldn’t it be excellent to be able to track precisely what users are reading, where they are staying the longest for, which hyperlinks they are clicking on, which parts of your site they are mostly interested in, and so on?
Fortunately, heatmap tracking technology makes this easy. Website heat maps have been used to help pinpoint areas on a web page that web visitors scan most frequently. Web heat maps can also be integrated with other forms of web analytics and session replay software technologies.
If you use WordPress, then you can easily add heat map tracking with video session replays to your arsenal of key site analysis tools with a simple to use and very inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software script that works with WordPress and that lets you visually track your website users’ entire journey and generates instant heatmaps showing precisely where they click and where they scroll throughout your pages.
The HeatMapTracker application allows you to look over the shoulders of everyone who visits your site.
For more details, visit the script site here: HeatMap Tracker
Benefits
The better you know how your visitors interact with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your readers from fully accessing your website, such as confusing navigation layouts, or distracting adverts. As a site owner, you can help your readers to perform certain actions, such as opting into your newsletter or click on certain links.
Although Google Analytics has its overlay feature which can give you an idea of what links on a page are being clicked, a heatmap will display any clicks that visitors are making on your site, whether they are actual links or not. This is important because if a heat map analysis helps you discover that visitors are clicking on a graphic element that they imagine to be a link, but happens to not be a link, you would be able to easily edit this by adding a link to the image, or let your readers know that the image is just a graphic.
Heatmaps, therefore, can be one of the best ways to test the design of your site, assess how navigatable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track visitor behavior on your site:
Observe Everything Users Do On Your Website
Heat Map Tracker lets you record every user browsing session on your website, enabling you to capture all page clicks, eye-tracking and page scrolls.
Complete Control Without Restrictions
The application is hosted on your server, giving you no limits on session recording and playbacks.
Lifetime Upgrades & Enhancements
There is a one-off cost to own the HeatMapTracker application, which entitles you to receive unlimited updates and future enhancements.
Some additional software benefits include the following:
- Improve Your Marketing: By seeing how visitors experience your website, you can discover issues that prevent visitors from progressing to the end of your sales funnel and reach your site goals.
- No More Guessing Visitor Behavior: The screen video playbacks of your visitors’ browsing sessions let you understand exactly what takes place on your web pages. Heat Maps let you know exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they choose to stay on a particular location, how far they travel down your pages and more! No more guessing or making wrong assumptions … just accurate evidence of what goes on when users come to your web pages.
- Increase Website Sales: HeatMapTracker lets you improve visitor engagement with your site, which increases online sales and conversions. There are a number of ways to achieve this and we’ll present a number of these in the “Tips” section further below.
Features
Heat Map Tracker includes many great features for site owners. Here are just some of these:
- Quick and simple to install and implement. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors eyes are drawn to and monitor how far down your page your users scroll as a measure of how long your site can keep them interested. The software lets you review and analyze every single user experience to see how users interact with your website or particular pages on your site.
- Unlimited visitor recording and playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can spy on users on your site for one day, a few weeks, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view total visitors, tracked pages and total recorded sessions the heat map analytics software has recorded for all projects. You can quickly see the top pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on pages that visitors care about. You can also see regional location data of your visitors and discover which part of the world they are coming from.
Additional software features:
The table below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials and feedback that customers have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your results:
- Understand what’s working (i.e. where visitors click) and what doesn’t work (where users are not going to). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that they are links to another section?
- Get actionable data on ways to improve your landing pages, signup forms, checkout processes, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Performing “above the fold” tests to improve your landing page’s visitor impact, or optimize the impact of the site’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify whether any content section could be included, reworked, or removed.
- Create “before” and “after” case studies for online marketing services.
- Compare if users prefer to click images vs buttons versus text links, and how specific user segments engage with your website.
- Diagnose confirmed website security exploits and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for providing great product quality and support. The member download area contains video instructions for installing and setting up the software.
Product Licensing Price
Heat Map Tracker comes in three editions:
- Basic (Single) License – Single domain only. Price = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to ten domains. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, browser replays, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency license lets you install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for digital service providers. Price = $497.00 One-time.
Please Note: Pricing details of this product depends on whether there are any promotions or limited-time specials being offered. The above reflects the price when this review was written. This may or may not be the actual price charged by the software developer when you visit the site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing:
Additional Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Services such as Google Analytics can give you some important information on things such as the number of people coming to your website, how they find it and what they do during their visits. However, if you want to truly gain deeper insights into how your website and your content is helping your visitors to interact with your digital presence, then a heat map analytics software tool can be a great way to do this.
We suggest getting a copy of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your site’s user-experience, engagement and to get more sales of your products or services.
For full details, check out the software here: Heat Map Tracker – Real-Time Click-Tracking And HeatMap Tracker
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