The ability to track, monitor and understand visitor behavior is most important to the success of your business online.
The business saying “if you can’t measure it, you can’t manage it” is as true today as ever. If you don’t know what is going on on your web site, how will you know what needs to be improved?
Business owners have looked for accurate methods to track and analyze visitor behaviour since web sites first appeared. From basic tracking counters, to powerful and sophisticated analytical software like Google Analytics which deliver incredibly rich key information.
Learning about visitor behaviour is very important for the success of your digital business, not just because it allows you to understand what visitors are doing so you can improve your performance, but testing also shows that past visitor behavior is the most reliable way to predict future behavior. More reliable, in fact, than knowing demographics.
Although the ability to understand statistical reports like the number of web users are checking out your website, which pages they are coming and leaving from, how long they are remaining on your site for, what keywords are being searched for, unique page views, referring web sites, and so on, is vitally essential, wouldn’t it be fantastic to track exactly what users are clicking on, where on your pages they are navigating through, which links they are clicking on, which parts of the site visitors are most interested in, and more?
Fortunately, heat map tracking technology makes this easy. Website heat maps are used to analyze areas in a website page that online visitors scan most frequently. Web heatmaps can also be integrated with other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then you can easily add heatmap tracking with recorded session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other applications) and that lets you visually track your web site users’ movements and generates live heat maps that show precisely where users click and where they scroll throughout your site.
HeatMapTracker application enables you to see your site from your visitor’s perspective.
More info: Heat Map Tracker
Benefits
The better you know how your visitors are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the exact challenges that are preventing your visitors from fully benefiting from your site, like unclear site navigation layouts, or distracting adverts. As the site owner, you can guide your readers to complete certain actions, such as sign up to your newsletter or click on certain links or buttons.
While Google Analytics has its overlay feature that can give you an idea of which links on a page visitors are clicking, a heat map can also display any clicks that users are making on your page, regardless of whether they are actual links or not. This is a significant benefit because if a heatmap analysis reveals that readers are clicking on an image which they think is a link, but turns out not to be a hyperlinked image, you would be able to quickly change this by linking the image to the page your users are trying to get to, or let your users know that the image is not a hyperlink.
Heatmaps, therefore, are one of the most useful ways to test your site design, measure how readable your content is and improve conversions.
Here are just some of the benefits of using HeatMapTracker to track visitor behavior on your site:
Capture Everything Users Are Doing On Your Web Pages
The software captures every visitor movement on your website, enabling you to view all which links and buttons are being clicked, eye-tracking and page scrolling.
Full Control With No Limitations
The script allows you to self-host the technology, giving you unrestricted visitor recordings and playbacks.
Unlimited Upgrades & Enhancements
There is a one-time investment to buy the software, after which you are then entitled to receive unlimited upgrades and future enhancements.
Some additional benefits include the following:
- Improve Site Usability: By seeing how visitors navigate your web site, you can identify obstacles preventing users from taking desired actions and improve visitor engagement.
- Stop Guessing About User Behavior: The video recordings of your users’ sessions let you observe exactly what takes place on your web pages. Click overlays let you see exactly which buttons and links users click on, where they are drawn to most on your website, how long they browse in a particular area, how far and quickly they navigate down your content and more! No more guessing or making wrong assumptions … just accurate data of what happens when people land on your web pages.
- Increase Website Sales: Heat Map Tracker helps you increase visitor interaction with your business, which increases sales and conversion rates. There are a number of ways to achieve this and we’ll discuss a number of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker provides many great features for WordPress users. Here are just some of these:
- Fast and simple to install and set up. Ready to go in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your site visitors spend more time on and see how far down the page your users scroll as an average of the length of time your site can keep them interested. The software lets you analyze each and every user action to help you learn how users are interacting with your website or specific pages on the site.
- Unlimited visitor screen captures and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMap Tracker you can record users on your site for a few days, a week or two, 1 month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view total visitors, tracked pages and all recorded sessions the heat map analytics software has recorded for each project. You can quickly view which pages your users are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving pages that visitors are more interested in. You can also review regional demographic data of your visitors and learn where they are coming from.
Additional features:
The table below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are just some testimonials plugin users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your business:
- Learn what’s working (i.e. where users are clicking) and what’s not working (where users aren’t going to). For example, are people watching your videos? Are they clicking on graphic elements believing that they link to another destination?
- Get useful data on how to refine your landing pages, sign-up forms, subscriptions, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get actionable information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- conduct “above the fold” testing to improve your home page’s “first impression”, or maximize the impact of your home page’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify if an element on the page could be added, reworked, or removed.
- Produce “before” and “after” comparison reports for web-related services.
- Test if users tend to click images vs buttons versus text links, and how specific user segments interact with your website.
- Diagnose potential site security exploits and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering great product quality and product support. The member download area includes video instructions for installing and setting up the software.
Product Pricing
HeatMapTracker is available in three editions:
- Basic (Single) License – Licensed for 1 website. Price = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to install on up to 10 websites. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click tracking, heatmaps, session replays, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for web development agencies. Price = $497.00 One-time.
Please Note: Pricing details of the HeatMapTracker software can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing shown above was current when this article was written. This may not be the actual price set by the software developer when you visit the product site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services such as Google Analytics can provide you with important metrics on things such as the number of people visiting your website, how they find it and what they do whilst visiting your web site. However, to truly gain deep knowledge into how your web site and your content is helping your visitors to interact with your digital presence, then a heat map analytics tool can be extremely practical.
We recommend that you consider getting a license of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and for increasing sales.
For more information, check out the software here: HeatMap Tracker – Real-Time ClickTracking & HeatMap Tracker
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