Being able to track and monitor visitor behavior is absolutely vital to the success of your business online.
The saying “if you can’t measure it, you can’t manage it” is as true in the digital economy as always. If you don’t know what is happening when visitors arrive on your web site, how will you know what elements of your website need to be improved?
People have looked for ways to track and understand what is happening since websites first appeared. From basic counters that track visitors, to very powerful and sophisticated statistical tracking software like Google Analytics that track incredible metrics.
Analyzing visitor behaviour is important for a successful digital presence, not just because it enables you to understand what visitors are doing so you can better your results, but research also proves that previous consumer behavior is the best predictor of future behaviour. It’s an even better indicator, in fact, than knowing demographics.
Although being able to track key data like the number of unique web users are landing on your website, what pages they are arriving on and departing from, how long they are remaining on your website for, what keywords are being searched for, average page views, referring websites, and so on, is highly useful, wouldn’t it be fantastic to be able to view exactly what users are clicking on, where they are staying the longest for, what links they are clicking on, what areas of the page visitors are browsing, and more?
Fortunately, heatmap technology makes this easy. Web heat maps have been used to review areas on a web page most frequently scanned by visitors. Web heat maps are also often integrated with other forms of web analytic software and session replay tools.
If you own a WordPress web site, then it’s easy to add heat map tracking with recorded session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress (and other web applications) and that visually records your website visitors’ every movement and creates live heat maps showing where they click and where they are scrolling on your pages.
The HeatMapTracker analytics tool also lets you see your website from your visitor’s point of view.
Go here to learn more about the software: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your users engage with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully benefiting from your website, like confusing navigation elements, or disruptive adverts. As the website owner, you can guide your readers to perform certain actions, such as sign up to your newsletter or clicking on certain links.
While Google Analytics has its overlay feature that can show you what links on a page are being clicked, a heat map will also display any clicks that users are making on your site, regardless of whether these are actual links or not. This is important because if a heatmap analysis reveals that readers are clicking on an image that they think is a link, but is actually not a hyperlinked image, you would be able to easily repair this by adding a link to the image, or let your readers know that the image is not a hyperlink.
In short, heatmaps can be one of the most useful ways to test the design of your site, see how navigatable your content is and help to improve conversions.
Here are just some of the many benefits of using HeatMapTracker to track visitor behaviour on your site:
Observe Everything Visitors Are Doing On Your Web Site
HeatMap Tracker creates a video of every browsing session on your website, allowing you to monitor all clicks, eye-tracking and scrolls.
Complete Control Without Restrictions
The script is hosted on your server, giving you unlimited recordings and pageviews.
Unlimited Upgrades And Enhancements
There is a one-off investment to purchase the application, after which you are then entitled to receive unlimited upgrades and all future enhancements for life.
Additional benefits of the software include:
- Improve Your Marketing: By seeing how visitors use your web pages, you can uncover problems preventing users from taking desired actions and correct these.
- Stop Guessing User Behavior: The video playbacks of your users’ browsing sessions allow you to understand precisely what happens on your website. Click overlays let you see exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they stay in a specific spot, how fast they travel down your content and more! No more guesses or hoping … just accurate data of what happens when visitors come to your website.
- Increase Visitor Engagement: HeatMapTracker helps you improve user interaction with your business, which increases your online sales and conversions. There are a number of ways to do this and we’ll discuss a few of these in the “Tips” section later in this review.
Features
Heat Map Tracker provides many features for website owners. Here are just some of these:
- Fast and simple to install and configure. Ready to go in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and call to actions, see which areas of your content visitors spend more time view and monitor how far down your product pages your visitors scroll as an indicator of how long your website and/or sales copy can retain their attention. HeatMapTracker lets you analyze each and every user action to see how they are interacting with your site or certain pages on the site.
- Unlimited visitor screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can capture visitor sessions on your pages for a few days, a few weeks, 1 month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total recorded visitor sessions HeatMapTracker has recorded for each project. You can easily see the top pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to invest more time on improving pages that visitors care about. You can also access regional location data of all visitors and learn where they are visiting from.
Additional features:
The table below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials and feedback that plugin customers have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your website to improve your results:
- Learn what’s working (i.e. where users are clicking) and what doesn’t work (where users aren’t going to). For example, are visitors engaging with your videos? Are they clicking on images thinking that they link to somewhere else?
- Get useful information on how to refine your landing pages, sign-up forms, shopping cart, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Performing “above the fold” testing to improve your landing page’s “first impression”, or optimize the impact of your website’s real estate elements on your visitors, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if a section of the content needs to be inserted, rearranged, or deleted.
- Produce “before” and “after” case studies for digital marketing services.
- Analyze whether visitors prefer to click on images versus buttons versus text links, and how specific user segments engage within your web site.
- Confirm confirmed website security and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a highly recognized online marketer with a solid reputation for providing exceptional products and product support. The product download area includes video tutorials for installing and configuring the software.
Software Price
HeatMap Tracker is available in three separate versions:
- Basic License – Single installation only. Price = $197.00 One-time.
- Professional License – Use on up to 10 sites. Cost = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, browser session replays, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency license lets you install the software on unlimited sites, create client sub-accounts, and set up automated PayPal client invoicing, making it an ideal solutions for digital service providers. Cost = $497.00 One-off payment.
Note: The price of this product can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the plugin sells for the amounts shown above. This may not be the actual price set by the plugin author when you visit the plugin site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services such as Google Analytics provide great metrics on things such as the number of people visiting your website, how they find it and what they do whilst on your site. However, if you want to truly gain a real-time understanding into how your web site and its content is being used by your visitors to interact with your business online, then a heat map analytics software tool can be a very practical way to do this.
We recommend that you consider buying a copy of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and for generating more sales.
For full details, visit the software website: Heat Map Tracker – Real-Time ClickTracking And Heat Map Tracking Software
***
