Being able to track and see the behavior of visitors on your website is most important to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as ever. If you don’t know what is happening on your site, how can you improve your online results?
Business owners have been looking for ways to track and understand what is happening since web sites first appeared. From simple counters that track how many people have viewed your page, to very sophisticated and powerful statistical tracking software like Google Analytics which deliver incredible key measurements.
Analyzing user behaviour is important for the success of your marketing strategy, not just because it allows you to understand what visitors are doing so you can better your performance, but research also proves that past visitor behaviour is the best predictor of future behaviour. More reliable, in fact, than knowing demographics.
While being able to track valuable details like the number of unique web visitors are landing on your site, what pages they are coming and leaving from, how long they are remaining on your website for, which terms people are searching for, page views, referring web sites, and so on, is highly important, wouldn’t it be useful to be able to track precisely what visitors are doing, where on your pages they are staying the longest for, which hyperlinks they are clicking on, which areas of the page visitors are pausing on, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Web heatmaps can be used to help locate areas on a web site page most frequently scanned by online visitors. Web heat maps can also be integrated with other forms of web analytics and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking and video session replays to your arsenal of key business analysis tools using a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software program that works with WordPress and that visually records your site users’ entire session and generates instant heatmaps showing where they click and where they are scrolling on your site.
HeatMapTracker application enables you to look over the shoulders of every person who comes to your site.
Learn more about the script here: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your readers are engaging with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your users from fully accessing your website, such as confusing navigation elements, or distracting banner ads. As a website owner, you can guide your readers to complete certain actions, such as opt into your newsletter or click on certain links.
Although Google Analytics has its overlay feature which can show you what links on a page are being clicked, a heatmap can also show you any clicks that users are making on your page, whether these are links or not. This is an important difference because if a heatmap analysis helps you discover that readers are clicking on a graphic element which they think is a link, but happens to not be a hyperlinked image, you can easily change this by linking the image to the destination URL your visitors are trying to get to, or let your readers know that the image is not a link.
Heat maps, therefore, can be one of the best ways to test the design of your website, assess how readable your site is and improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to track user behavior on your website:
See Everything Visitors Do On Your Web Pages
HeatMap Tracker captures every visitor session on your web site, enabling you to see all which links and buttons are being clicked, eye-tracking and scrolls.
Complete Control With No Limitations
The application is self-hosted, giving you no restrictions on session recording and pageviews.
Unlimited Upgrades & Enhancements
There is a one-time cost to buy the script, after which you are then entitled to receive unlimited script updates and added features for life.
Additional script benefits include the following:
- Improve Site Usability: By seeing how visitors navigate your web pages, you can identify issues preventing users from progressing to the end of your sales funnel and optimize your site.
- No More Guessing User Behavior: The video recordings of your users’ browser sessions reveal precisely what is taking place on your site. Screen overlays let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they browse on a specific area, how far and quickly they navigate down your pages and more! No more guessing or hoping … just real metrics of what takes place when visitors explore your website.
- Increase Website Sales: Heat Map Tracker helps you increase visitor engagement with your business, which creates better online sales and conversions. There are a number of ways to do this and we’ll go over a few of these in the “Tips” section further below.
Features
HeatMap Tracker includes many features for WordPress users. Here are just some of these:
- Quick and easy to install and implement. Ready to go in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your site visitors look at and monitor how far down your page your visitors read down to as a measure of how long your sales message can keep them engaged. Heat Map Tracker lets you study each and every user experience to see how users interact with your website or specific pages on your site.
- Unlimited session recording and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can measure visitor sessions on your website for a few days, a week or two, 1 month, etc.
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all recorded visitor sessions the heat map analytics software has recorded for each project. You can quickly see the top pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to spend more time on improving pages that your readers are more interested in. You can also access regional demographics of your visitors and discover which part of the world they are visiting from.
Additional features:
The chart below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials plugin customers have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your business:
- Discover what works (i.e. where people click) and what’s not working (where visitors aren’t clicking). For example, are users engaging with your videos? Are they clicking on images assuming that they lead to somewhere else?
- Get practical information on ways to refine your landing pages, sign-up forms, checkout processes, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- conduct “above the fold” tests to improve your site’s visitor impact, or optimize the impact of the home page’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether a page element could be included, reworked, or taken out.
- Create “before” and “after” comparison reports for web services.
- Analyze if users prefer to click images vs buttons versus text links, and how specific user segments engage with your site.
- Troubleshoot suspected website security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering robust products and product support. The members area contains video instructions for installing and setting up the software.
Software Cost
HeatMap Tracker comes in 3 separate versions:
- Basic (Single) License – Single license only. Cost = $197.00 One-time.
- Professional (Multiple) License – Licensed for up to 10 websites. Cost = $297.00 One-time.
- Agency License – In addition to all of the features available in the other editions (click-tracking, heat maps, browser session recording, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency edition lets you install the plugin on as many sites as you need, create client accounts, and set up automated PayPal client invoicing, making it an ideal solutions for digital marketing service providers. Price = $497.00 One-time.
Please Note: The cost to purchase the product depends on whether there are any promotions or limited-time special offers. The pricing above was current at the time this content was written. This may not be the actual price charged by the software seller when you visit the site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing:
Additional Software Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services like Google Analytics provide great metrics on things such as the number of people visiting your site, how they found it and what they do whilst visiting your web site. However, if you want to really gain a deep understanding into how your website and your content is helping your visitors to interact with your business online, then a heatmap analytics software application can be extremely useful.
We recommend purchasing a copy of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your website’s user-experience, engagement and to increase your sales of your products or services.
For complete details, visit the software website: HeatMapTracker – Live Click-Tracking And HeatMap Tracker
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