The ability to track and monitor visitor behavior is absolutely important to the success of your business online.
The management saying ”you can’t manage what you don’t measure” is as true in the digital economy as always. If you don’t know what is going on on your site, then how will you get better results?
Business owners have been looking for ways to track and analyze visitor behavior since websites were first invented. From basic counters that track visitors, to very sophisticated and powerful analytical tools like Google Analytics which track an exceptional amount of key data.
Measuring user behavior is vitally important for a successful web site, not just because it allows you to understand what visitors are doing so you can improve your performance, but research also proves that past visitor behavior is the best predictor of future behavior. It’s an even better predictor, in fact, than demographics.
Although the ability to view statistical data such as the number of visitors are arriving on your web site, what pages they are coming and leaving from, how long they are staying on your website for, what terms are being searched for, page views, referring pages, and so on, is highly essential, wouldn’t it be great to be able to view exactly what users are reading, where on your pages they are navigating through, what hyperlinks they are clicking on, what parts of the site visitors are mostly interested in, and more?
Fortunately, heatmap technology makes this easy. Website heat maps have been used to display areas on a web page that online visitors scan most frequently. Web heat maps are also often used alongside other forms of web analytic software and session replay software.
If you own a WordPress-powered website or blog, then it’s easy to add heat map tracking with recorded visitor session replays to your collection of key website analysis tools with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
Heat Map Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other programs) and that visually tracks your web site visitors’ complete session and creates instant heat maps showing where users are clicking and where they scroll on your site.
HeatMapTracker analytics tool allows you to look over the shoulders of every person who comes to your site.
Go here to learn more about this analytics tool: HeatMapTracker
The better you know how your readers engage with your web pages, the more you can improve your site’s user experience. Imagine knowing the exact challenges that prevent your site visitors from fully engaging with your website, such as confusing site navigation layouts, or distracting banner ads. As a website owner, you can help your users to complete certain actions, such as join a newsletter or clicking on certain links or buttons.
While Google Analytics has an overlay feature which can give you an idea of which links on your page users are clicking, a heatmap can reveal any clicks that users are making on your page, regardless of whether they are actual links or not. This is important because if a heatmap analysis helps you discover that users are clicking on an image which they suppose to be a link, but happens to not be a link, you would be able to easily fix this by linking the image to the destination your visitors are trying to get to, or let your users know that the image is just a design element.
In short, heatmaps are one of the most useful methods to test your site design, measure how navigatable your site is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to monitor visitor behaviour on your website:
See Everything Visitors Are Doing On Your Web Site
Heat Map Tracker records every visitor movement on your website, allowing you to record all page clicks, eye-tracking and page scrolling.
Full Control With No Restrictions
The software is hosted on your own server, giving you unrestricted recordings and playbacks.
Unlimited Updates & Enhancements
There is a one-time cost to buy the HeatMapTracker application, which then entitles you to receive unlimited upgrades and future enhancements.
Some additional benefits of the Heat Map Tracker application include the following:
- Improve Your Marketing: By seeing how visitors experience your site, you can discover obstacles that prevent visitors from progressing to the end of your sales funnel and reach your site objectives.
- No More Guessing Visitor Behaviour: The screen video recordings of your users’ sessions let you know precisely what happens on your site. Overlays let you know exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they stay on a specific spot, how far they scroll down your content and more! No more guesses or making wrong assumptions … just accurate metrics of what takes place when visitors land on your site.
- Increase Website Sales: HeatMap Tracker lets you improve user engagement with your site, which creates better online sales and conversions. There are a number of ways to achieve this and we go over a number of these in the “Tips” section later in this review.
HeatMap Tracker provides many great features for WordPress users. Here are just some of these:
- Fast and simple to install and configure. Ready to use in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and observe how far down the page your users scroll as an average of the length of time your site can retain their attention. Heat Map Tracker lets you review and analyze every single visitor experience to help you understand how they are interacting with your site or particular pages on your site.
- Unlimited visitor recording and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMap Tracker you can spy on visitor sessions on your website for a few days, a few weeks, a month, or even more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and all recorded visitor sessions the heatmap analytics software has recorded for each project. You can quickly see which pages your users are moving towards and how they are interacting with each page’s content, allowing you to invest more time on pages that users are more interested in. You can also access regional demographics of all visitors and learn where they are visiting from.
The image below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Below are just a few of the testimonials and comments that users have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your website to improve your results:
- Discover what works (i.e. where people are clicking) and what’s not working (where users are not going to). For example, are people watching your videos? Are they clicking on images assuming that they are links to another area of your site?
- Get actionable data on how to improve your landing pages, sign up forms, memberships, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” tests to improve your site’s visitor impact, or maximize the impact of your website’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify whether a section of your content should be added, changed, or taken out.
- Produce “before” and “after” comparison reports for digital services.
- Compare if visitors prefer to click on images vs buttons vs text links, and how specific user segments engage with your website.
- Analyze confirmed site security or vulnerabilities.
Heat Map Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a highly recognized online marketer with a solid reputation for providing robust product quality and support. The members area includes video tutorials for installing and setting up the software.
HeatMapTracker is available in three versions:
- Basic License – Single use only. Cost = $197.00 One-off payment.
- Professional License – Use on up to 10 domains. Price = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser session replays, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency edition lets you install the plugin on as many sites as you like, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web agencies. Price = $497.00 One-time.
Note: The cost to purchase Heat Map Tracker depends on whether there are any promotions or limited-time special offers. The pricing above was current at the time this review was written. This may or may not be the actual pricing set by the product seller when you visit the site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing details:
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
Analytics services such as Google Analytics can give you some useful data on things such as how many people are finding your site, how they are finding it and what they do during their visits. However, to truly gain an insight into how your website and its content is helping your visitors to connect with your business online, then a heat map analytics software application can be a very practical way to do this.
We recommend that you consider buying a copy of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, visitor engagement and for increasing your online sales.
For complete details, visit the software website: HeatMap Tracker – Live ClickTracking & Heat Map Tracking Plugin