The ability to track visitor behavior is absolutely vital to your online success.
The old saying ”you can’t manage what you can’t measure” is as important today as ever. If you don’t know what is going on on your website, how would you know what elements of your site can be improved?
Business owners have looked for practical tools to track and understand visitor behavior since websites first appeared. From simple counters that track how many people have viewed your web page, to very sophisticated and powerful analytical software like Google Analytics and other applications that capture granular metrics.
Knowing user behaviour is vitally important for the success of your online business strategy, not just because it enables you to understand what visitors are doing so you can better your results, but research also shows that previous visitor behaviour is the most reliable way to predict future behaviour. It’s an even better predictor, in fact, than consumer demographics.
While being able to analyze statistical details such as the number of visitors are landing on your web site, what pages they are arriving on and departing from, how long they are staying on your site for, keywords searched, page views, referring pages, etc …, is highly important, wouldn’t it be great to be able to track precisely what users are clicking on, where on your site they are navigating through for the longest periods, what hyperlinks they are clicking on, which areas of the page visitors are pausing to read more about, and so on?
Fortunately, heatmap technology makes this easy and possible. Website heatmaps can be used to help locate areas of a website page that web visitors scan most frequently. Web heatmaps can also be integrated with other forms of web analytic software and session replay tools.
If you own a WordPress web site, then you can easily add heatmap tracking with session replays to your collection of key website analysis tools using an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software application that works with WordPress (and other website programs) and that visually tracks your web site users’ movements and creates live heatmaps showing where users are clicking and where they are scrolling throughout your site.
HeatMapTracker application also allows you to record every click your visitors make.
More info: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more information you have about how your users are interacting with your website, the more you can improve your site’s user experience. Imagine knowing the specific challenges that have been preventing your users from fully engaging with your website, like confusing navigation layouts, or distracting adverts. As the site owner, you can help your readers to perform certain actions, such as join your newsletter or click on specific links or buttons.
Although Google Analytics has its overlay feature that can show you what links on a web page are being clicked, a heat map will show you any clicks that visitors make on your page, regardless of whether these are links or not. This is important because if a heatmap analysis helps you discover that users are clicking on a graphic element which they imagine to be a link, but turns out not to be a hyperlinked image, you could easily repair this by adding a link to the image, or make it crystal clear to your visitors that the image is just a graphic.
Heatmaps, therefore, can be one of the most useful methods to test your site design, assess how navigatable your content is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to track user behavior on your website:
Monitor Everything Users Do On Your Site
HeatMapTracker captures every visitor session on your web site, enabling you to monitor all clicks, eye-tracking and page scrolls.
Full Control Without Limitations
The application is hosted on your server, giving you no limits on session recordings and playbacks.
Unlimited Upgrades & Enhancements
There is a one-off investment to buy the application, after which you are then entitled to receive free upgrades and enhancements.
Some additional benefits of the HeatMap Tracker script include the following:
- Improve Site Usability: By seeing how visitors navigate your site, you can uncover challenges that prevent users from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About Visitor Behavior: The screen video recordings of your users’ sessions let you know exactly what takes place on your web site. Heatmaps let you know exactly which links and buttons visitors click on, which areas they are drawn to most on your website, how long they stay on a specific section, how far and quickly they navigate down your site and more! No more guesses or making wrong assumptions … just real information of what goes on when people explore your website.
- Increase Online Sales: HeatMapTracker lets you improve visitor engagement with your site, which increases your sales and conversion rates. There are a number of ways to achieve this and we go over a few of these in the “Tips” section further below.
Features
Heat Map Tracker includes many features for WordPress users. Here are just a few of these:
- Quick and easy to install and configure. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors eyes are drawn to and monitor how far down your sales pages your visitors scroll as a benchmark of how long your site or content can keep them engaged. Heat Map Tracker lets you study every single visitor session to help you see how they are interacting with your website or certain pages on your website.
- Unlimited session recording and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can capture users on your website for a few days, a couple of weeks, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you view total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can quickly view the top pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving content that visitors care about. You can also access regional demographic data of your visitors and discover which part of the world they are coming from.
Additional features:
The chart below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials and comments that users have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your results:
- Understand what’s working (i.e. where people click) and what doesn’t work (where visitors are not clicking). For example, are visitors watching your videos? Are they clicking on images believing that they may be links to somewhere else?
- Get useful information on how to optimize your landing pages, sign up forms, memberships, navigation, etc.
- Get actionable information on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- conduct “above the fold” experimentation to improve your website’s visitor impact, or optimize the impact of your home page’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify whether a page element needs to be included, changed, or removed.
- Produce “before” and “after” comparison reports for web services.
- Analyze whether users tend to click images versus buttons versus text links, and how specific user segments interact within your site.
- Review suspected site security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for providing reliable product quality and customer support. The product download area includes video tutorials for installing and setting up the software.
Software Price
Heat Map Tracker is available in three editions:
- Basic License – Licensed for 1 website. Price = $197.00 Single Payment.
- Professional (Multiple) License – Licensed for up to ten sites. Cost = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heat maps, browser session recording, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing agencies. Cost = $497.00 Single Payment.
Please Note: The price of the product depends on whether there are any promotions or limited-time special offers. The above reflects the pricing at the time this article was written. This may or may not be the actual price charged by the software seller when you visit the website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services such as Google Analytics provide useful metrics on things such as how many people are finding your website, how they found it and what they are doing whilst visiting your website. However, if you want to really gain an insight into how your web site and its content is helping your visitors to interact with your digital presence, then a heatmap analytics application can be extremely practical.
We recommend buying a license of HeatMapTracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, engagement and to make more online sales.
For more details, check out the software here: Heat Map Tracker – Live Click-Tracking & Heat Map Tracking Plugin
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