The ability to track and monitor the behavior of visitors and users on your web site is most important to your online success.
The old business management adage “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is happening on your website, how can you get better results online?
Website users have been looking for useful ways to track and analyze user behavior since websites were first invented. From basic counters that track how many people have viewed your web page, to powerful analytical software like Google Analytics and other applications that record detailed measurements.
Knowing visitor behavior is vitally important for the success of your digital business, not just because it enables you to understand what visitors are doing so you can better your results, but it’s also been proven over and over that past visitor behavior is the most reliable predictor of future behavior. More reliable, in fact, than demographics.
While being able to track valuable information like how many web visitors are coming to your website, what pages they are coming and leaving from, how long they are staying on your site for, which keywords people are searching for, page views, referring pages, and so on, is extremely important, wouldn’t it also be great to be able to view precisely what visitors are clicking on, where on your pages they are visiting the longest time on, which links they are clicking on, what parts of your site visitors are reading, and more?
Fortunately, heat map tracking technology makes this easy and possible. Web heatmaps can be used for displaying areas of a web site page that visitors scan most frequently. Web heat maps can also be used alongside other forms of statistical software and session replay tools.
If you own a WordPress website or blog, then it’s easy to add heat map tracking and recorded session replays to your collection of essential website analysis tools using a simple to use and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that lets you visually record your web site users’ entire journey and creates live heat maps that show precisely where users are clicking and where they scroll throughout your site.
HeatMapTracker analytics tool also lets you record every action your visitors make.
For more details, visit the script site here: Heat Map Tracker
Benefits
The more information you have about how your users are engaging with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your users from fully accessing your website, such as confusing navigation elements, or disruptive design elements. As a site owner, you can guide your site visitors to perform certain actions, such as join your newsletter or click on specific links.
Although Google Analytics has its overlay feature which can give you an idea of which links on your page visitors are clicking, a heat map can also display any clicks that users are making on your site, whether these are links or not. This is important because if a heat map analysis reveals that users are clicking on a graphic element which they think is a link, but turns out not to be a hyperlinked image, you would be able to easily repair this by adding a link to the image, or make it crystal clear to your visitors that the image is just a graphic.
In short, heatmaps can be one of the most useful ways to test the design of your site, measure how readable your content is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track visitor behaviour on your site:
Monitor Everything Users Are Doing On Your Web Site
The application creates a screen video of every user browsing movement on your web site, enabling you to view all which page elements are being clicked, eye-tracking and scrolls.
Full Control With No Restrictions
The script allows you to self-host the technology, giving you no limits on recordings and pageviews.
Free Updates & Enhancements
There is a one-off investment to purchase the application, which entitles you to receive lifetime updates and future enhancements.
Additional benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your web pages, you can identify challenges preventing visitors from progressing to the end of your sales funnel and reach your site goals.
- No More Guessing User Behaviour: The screen video playbacks of your users’ sessions show you precisely what is taking place on your site. Overlays let you know exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they stay on a particular location, how far they navigate down your content and more! No more guessing or making wrong assumptions … just pure evidence of what happens when people visit your web site.
- Increase Website Sales: Heat Map Tracker helps you increase user interaction with your business, which creates better sales and conversions. There are many ways to achieve this and we present a few of these in the “Tips” section further below.
Software Features
Heat Map Tracker offers many features for WordPress users. Here are just a few of these:
- Fast and simple to install and set up. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors look at and monitor how far down your product pages your visitors scroll down to as an indicator of the length of time your sales message can keep them engaged. HeatMapTracker lets you review and analyze every single user session to help you learn how they interact with your site or specific pages on the website.
- Unlimited session recording and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can measure user sessions on your website for 1 day, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and total sessions HeatMap Tracker has recorded for each project. You can easily view which pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on the content that your users care about. You can also view regional demographic data of all visitors and discover which part of the world they are coming from.
Additional software features:
The table below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials and feedback that plugin users have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just some of the many ways you can use HeatMapTracker on your website to improve your results:
- Understand what works (i.e. where users are clicking) and what’s not working (where people aren’t clicking). For example, are users watching your videos? Are they clicking on graphic elements thinking that these lead to another destination?
- Get useful information on how to optimize your landing pages, signup forms, checkout processes, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Performing “above the fold” experiments to improve your home page’s “first impression”, or optimize the impact of the home page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether any section of your content needs to be added, reworked, or taken out.
- Create “before” and “after” comparison reports for web services.
- Compare if visitors tend to click images versus buttons vs text links, and how particular user segments engage with your site.
- Review potential site security threats and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering reliable products and customer support. The members area contains video tutorials for installing and setting up the software.
Product Price
HeatMapTracker is available in three separate editions:
- Basic License – Use on one site. Price = $197.00 Single Payment.
- Professional License – Installs on up to 10 websites. Cost = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser session recording, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency license allows you to install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal client invoices, making it ideal for digital service providers. Cost = $497.00 One-off payment.
Note: Price details for the HeatMapTracker product can vary, depending on whether there are any promotions or limited-time special offers. Currently, the software retails for the pricing shown above. This may or may not be the actual price charged by the software developer when you visit the plugin site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services like Google Analytics can provide you with important data on things such as how many people are coming to your website, how they are finding it and what they do whilst visiting your web site. However, to truly gain deeper insights into how your site and your content is being used by your visitors to engage with your business online, then a heat map analytics software application can be a great way to do so.
We recommend that you consider getting a copy of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and for increasing online sales.
For more details, visit the software website: Heat Map Tracker – Real-Time ClickTracking & HeatMap Tracking Software
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