The ability to track the behavior of visitors on your website is absolutely vital to the success of your business online.
The old management saying “if you can’t measure it, you can’t manage it” is as true in the digital economy as it has ever been. If you don’t know what is happening when visitors arrive on your website, then how can you get better results?
Business owners have been looking for ways to track and understand visitor behaviour since websites first appeared. From basic tracking counters, to very sophisticated analytical software like Google Analytics that can record and let users see incredibly detailed measurements.
Measuring user behavior is very important for the success of your business, not only because it enables you to understand what visitors are doing so you can improve your results, but it’s also been shown over and over that previous user behaviour is the best indicator of future behavior. It’s an even better predictor, in fact, than knowing demographics.
Although the ability to track key reports like how many web users are exploring your web site, which pages they are arriving on and departing from, how long they are remaining on your site for, what terms are being searched for, average page views, referring pages, etc …, is highly useful, wouldn’t it also be excellent to be able to view exactly what users are doing, where on your pages they are visiting the longest for, what hyperlinks they are clicking on, what parts of your site visitors are mostly interested in, and more?
Fortunately, heat map tracking technology makes this easy. Website heatmaps have been used to analyze areas in a web site page that online visitors scan most frequently. Web heat maps can also be used alongside other forms of web analytic software and session replay software.
If you own a WordPress website, then it’s easy to add heat map tracking and recorded visitor session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress and that lets you visually record your site users’ complete session and creates instant heatmaps that show where they are clicking and where they scroll throughout your site content.
HeatMapTracker analytics tool also enables you to look over the shoulders of everyone who visits your web site.
Go here to learn more about this analytics tool: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your users interact with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your users from fully benefiting from your website, such as confusing site navigation layouts, or distracting banner ads. As the site owner, you can guide your readers to complete certain actions, such as signing up to a newsletter or click on certain links.
Although Google Analytics has its overlay feature that can give you an idea of which links on your web page are being clicked, a heat map will display any clicks that visitors are making on your page, regardless of whether these are actual links or not. This is a significant benefit because if a heat map analysis helps you discover that visitors are clicking on a graphic element that they think is a link, but turns out not to be a link, you can quickly change this by adding a link to the image, or let your readers know that the image is just a design element.
Heatmaps, therefore, can be one of the most useful ways to test your site design, assess how navigatable your site is and improve conversions.
Here are just some of the benefits of using HeatMapTracker to track user behavior on your web site:
Capture Everything Visitors Do On Your Web Pages
Heat Map Tracker captures every visitor session on your web site, allowing you to see all page clicks, eye-tracking and page scrolls.
Complete Control Without Limitations
The script is hosted on your own server, giving you no-limit visitor recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-off investment to buy the script, which entitles you to receive unlimited application upgrades and added features for free.
Some additional benefits of the HeatMapTracker script include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your website, you can spot issues that prevent visitors from progressing to the end of your sales funnel and reach your site benchmarks.
- No More Guessing User Behavior: The screen video recordings of your users’ browser sessions show you precisely what happens on your website. Heatmaps let you see exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they stay on a particular area, how far they navigate down your content and more! No more guessing or making wrong assumptions … just factual information of what happens when users move around your web pages.
- Increase Visitor Engagement: HeatMap Tracker lets you improve user interaction with your business, which improves online sales and conversion rates. There are a number of ways to achieve this and we’ll discuss some of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker provides many features for website owners. Here are just a few of these:
- Fast and simple to install and implement. Ready to use in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors look at and observe how far down your sales pages your visitors read down to as a benchmark of how long your website and/or sales copy can keep them engaged. The software lets you study each and every user session to help you learn how they are interacting with your website or certain pages on your website.
- Unlimited session screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can record user sessions on your pages for 1 day, a week or two, 1 month, etc.
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and all recorded sessions HeatMapTracker has recorded for all projects. You can quickly see the top pages your users are moving towards and how they interact with the content on each page, allowing you to spend more time on the content that your users care about. You can also see regional demographic data of all visitors and learn which part of the world they are visiting from.
Additional features:
The chart below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are just a few of the testimonials and comments plugin customers have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your site to improve your business:
- Discover what’s working (i.e. where users click) and what doesn’t work (where people are not clicking). For example, are people engaging with your videos? Are they clicking on images believing that they are links to somewhere else?
- Get insights on how to improve your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get actionable data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Create “above the fold” experiments to improve your home page’s visitor impact, or maximize the impact of the landing page’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify if an element on the page needs to be added, redesigned, or taken out.
- Produce “before” and “after” case studies for digital marketing services.
- Analyze if users tend to click images versus buttons versus text links, and how particular user segments engage with your web site.
- Confirm confirmed site security threats or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering great products and customer support. The members area contains video tutorials for installing and configuring the software.
Product Price
Heat Map Tracker comes in three different editions:
- Basic (Single) License – Single domain only. Cost = $197.00 Single Payment.
- Professional License – Licensed for up to 10 domains. Cost = $297.00 One-off payment.
- Agency License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser replays, unlimited recording / page views, free updates and enhancements and professional support), the Agency license lets you install the software on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing service providers. Cost = $497.00 Single Payment.
Note: Pricing details of the Heat Map Tracker product depends on whether there are any promotions or limited-time special offers. When we last checked, the software is selling for the prices shown above. This may or may not be the actual pricing set by the software seller when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services like Google Analytics provide very useful metrics on things such as the number of people finding your website, how they find it and what they are doing during their visits. However, to really gain deeper insights into how your site and its content is helping your visitors to connect with your business online, then a heatmap analytics software tool can be a great way to do so.
We recommend purchasing a license of HeatMapTracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your user-experience, engagement and to get more sales of your products or services.
For complete details, visit the software website: HeatMapTracker – Real-Time Click-Tracking & Heat Map Tracker
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