Being able to track, monitor and understand the behavior of visitors and users on your web site is absolutely vital to your online success.
The old business saying ”you can’t manage what you don’t measure” is as true today as ever. If you don’t know what is going on on your website, how can you know what needs to be improved?
Website users have looked for ways to track and understand what is happening since web sites first appeared. From simple counters that track how many people have viewed your page, to sophisticated analytical tools like Google Analytics and other applications which can deliver incredible measurements.
Tracking visitor behavior is very important for a successful digital business, not only because it enables you to understand what visitors are doing so you can better your results, but it’s also been shown that previous user behavior is the best indicator of future behaviour. It’s an even better indicator, in fact, than user demographics.
While the ability to see statistical information like how many web users are arriving on your site, what pages they are landing on and leaving from, how long they are remaining on your website for, keywords searched, page views, referring pages, and so on, is extremely essential, wouldn’t it be useful to track exactly what visitors are doing, where on your site they are staying the longest for, which hyperlinks they are clicking on, what areas of the content they are most intrigued about, and so on?
Fortunately, heatmap tracking technology makes this possible. Website heatmaps are used to analyze areas in a web site page most frequently scanned by visitors. Web heatmaps are also often integrated with other forms of web analytic software and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking with recorded session replays to your business tool box using an easy-to-install and quite inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software program that is compatible with WordPress and that lets you record your web site users’ complete session and generates live heatmaps that show exactly where users click and where they are scrolling throughout your site.
The HeatMapTracker analytics tool also allows you to look over the shoulders of every person who comes to your site.
To learn more about the script go here: HeatMapTracker
Benefits
The better you know how your users interact with your web site, the more you can improve your site’s user experience. Imagine knowing the specific challenges that prevent your site visitors from fully engaging with your website, such as unclear site navigation elements, or distracting banner ads. As a site owner, you can help your visitors to perform certain actions, such as opting into your newsletter or clicking on certain links.
Although Google Analytics has an overlay feature that can give you an idea of what links on your web page users are clicking, a heatmap can also show you any clicks that visitors make on your page, whether they are actual links or not. This is important because if a heat map analysis helps you discover that readers are clicking on a graphic element which they think is a link, but is actually not a hyperlinked image, you could easily fix this by adding a link to the image, or let your readers know that the image is not linked.
In short, heatmaps can be one of the best methods to test your site design, measure how navigatable your content is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to monitor user behaviour on your site:
Record Everything Visitors Are Doing On Your Web Pages
The application creates a screen video of every visitor session on your website, enabling you to observe all page clicks, eye-tracking and scrolls.
Full Control With No Restrictions
The script is self-hosted, giving you unrestricted recordings and pageviews.
Unlimited Upgrades & Enhancements
There is a one-time investment to own the script, which entitles you to receive free upgrades and future enhancements.
Additional benefits include:
- Improve Site Usability: By seeing how visitors navigate your site, you can discover issues preventing visitors from progressing to the end of your sales funnel and optimize your site.
- No More Guessing User Behavior: The video playbacks of your visitors’ sessions allow you to understand precisely what is happening on your website. Click overlays let you know exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they choose to stay on a particular section, how far they navigate down your site and more! No more guessing or assuming wrongly … just pure evidence of what takes place when visitors land on your site.
- Increase Visitor Engagement: Heat Map Tracker helps you increase visitor interaction with your site, which improves sales and conversions. There are many ways to do this and we’ll list a few of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker provides many great features for WordPress users. Here are just some of these:
- Quick and easy to install and configure. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your pages visitors spend more time reading and see how far down your sales or product pages your visitors scroll as an average of the length of time your site can retain their attention. Heat Map Tracker lets you review and analyze each and every user action to help you learn how users are interacting with your site or certain pages on the website.
- Unlimited session screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMap Tracker you can record visitors on your website for a few days, a week or two, a month, or even more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view how many total visitors, tracked pages and total sessions Heat Map Tracker has recorded for all projects. You can easily see the top pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on the content that your users care about. You can also view regional demographics of all visitors and learn which part of the world they are visiting from.
Additional software features:
The table below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials and comments that users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your results:
- Understand what’s working (i.e. where users click) and what’s not working (where people aren’t clicking). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that they may link to another destination?
- Get useful information on how to optimize your landing pages, sign up forms, checkout processes, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Creating “above the fold” experimentation to improve your landing page’s “first impression”, or maximize the impact of the site’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether an element on the page needs to be added, edited, or taken out.
- Produce “before” and “after” comparison reports for web services.
- Analyze if users tend to click images versus buttons vs text links, and how specific user segments engage with your web site.
- Confirm confirmed site security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a well-known online marketer with a solid reputation for providing great product quality and product support. The product download area includes video tutorials for installing and configuring the software.
Product Pricing
Heat Map Tracker comes in three separate editions:
- Basic License – Single use only. Price = $197.00 Single Payment.
- Professional License – Installs on up to 10 sites. Price = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, browser session recording, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web development agencies. Price = $497.00 Single Payment.
Please Note: The price of the product can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the pricing when this content was written. This may or may not be the actual price set by the product seller when you visit the site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing:
Additional Software Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Analytics services such as Google Analytics can give you some important data on things such as how many people are landing on your pages, how they are finding it and what they do whilst visiting your web pages. However, to truly gain a real-time understanding into how your website and your content is being used by your visitors to connect with your business online, then a heat map analytics tool can be a great way to do so.
We recommend that you consider getting a license of Heat Map Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and for generating more sales of your products or services.
To learn more, visit the software website here: Heat Map Tracker – Live Click-Tracking & Heat Map Tracker
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