The ability to track the behavior of visitors on your web site is extremely important to your online success.
The saying “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening on your web pages, how will you know what needs to be improved?
Business owners have looked for useful ways to track and analyze what visitors are going to do on their web pages since web sites were first invented. From basic counters that track visitors, to powerful statistical tracking tools like Google Analytics which can track granular measurements.
Knowing user behaviour is vitally important for a successful website, not only because it allows you to understand what visitors are doing so you can better your results, but it’s also been proven that previous visitor behaviour is the most reliable predictor of future behavior. It’s a more reliable predictor in fact, than knowing demographics.
While the ability to track statistical data such as how many web visitors are landing on your website, which pages they are landing on and leaving from, how long they are staying on your site for, keywords searched, unique page views, referring pages, etc …, is vitally useful, wouldn’t it also be great to be able to know precisely what visitors are clicking on, where on your site they are navigating around in, which hyperlinks they are clicking on, what parts of your content they are most interested in, and so on?
Fortunately, heat map tracking technology makes this easy. Website heatmaps are used for displaying areas on a website page that visitors scan most frequently. Web heatmaps can also be used alongside other forms of statistical software and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your collection of key web site analysis tools using an easy-to-install and very inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software application that works with WordPress (and other web programs) and that lets you record your website visitors’ movements and generates live heatmaps that show where they click and where they scroll on your web site.
The HeatMapTracker application lets you look over the shoulders of everyone who visits your site.
For more details go here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more information you have about how your readers are interacting with your web pages, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your readers from fully benefiting from your site, such as confusing site navigation layouts, or disruptive design elements. As a website owner, you can help your site visitors to perform certain actions, such as opting into your newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature which can show you what links on your web page users are clicking, a heat map will also show you any clicks that users make on your site, whether they are links or not. This is important because if a heatmap analysis reveals that visitors are clicking on an image that they suppose to be a link, but happens to not be a hyperlinked image, you could easily edit this by linking the image to the destination URL your users are trying to get to, or make it perfectly clear to your users that the image is not a link.
Heatmaps, therefore, are one of the best ways to test your site design, see how navigatable your content is and help to improve conversions.
Here are just some of the benefits of using Heat Map Tracker to track user behavior on your website:
Capture Everything Users Are Doing On Your Web Site
HeatMap Tracker records every browsing movement on your web site, enabling you to monitor all clicks, eye-tracking and page scrolling movement.
Complete Control Without Restrictions
The script allows you to self-host the technology, giving you unrestricted recordings and pageviews.
Free Upgrades & Enhancements
There is a one-off cost to own the application, which entitles you to receive unlimited updates and future enhancements.
Additional script benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your site, you can discover problems preventing visitors from progressing to the end of your sales funnel and improve user engagement.
- No More Guessing User Behaviour: The screen video playbacks of your users’ sessions let you understand precisely what takes place on your web pages. Click overlays let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they hover in a particular spot, how fast they travel down your pages and more! No more guessing or hoping … just factual data of what takes place when users move around your site.
- Increase User Engagement: HeatMapTracker lets you improve visitor engagement with your site, which improves online sales and conversions. There are many ways to do this and we’ll discuss a number of these in the “Tips” section further below.
Features
HeatMapTracker offers many features for website owners. Here are just some of these:
- Fast and simple to install and set up. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors spend more time reading and see how far down your product pages your users read down to as an indicator of how long your content can keep them engaged. Heat Map Tracker lets you study each and every user experience to help you learn how they interact with your website or specific pages on your website.
- Unlimited session recording and session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can capture user sessions on your web pages for 1 day, a few weeks, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all sessions the heatmap analytics software has recorded for all projects. You can quickly view which pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving pages that your users care about. You can also view regional demographics of all visitors and discover where they are coming from.
Additional software features:
The table below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials that plugin customers have submitted regarding HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your business:
- Learn what works (i.e. where visitors click) and what doesn’t work (where users aren’t going to). For example, are users engaging with your videos? Are they clicking on images thinking that they link to another destination?
- Get useful information on how to improve your landing pages, signup forms, subscriptions, navigation, etc.
- Get practical information on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Creating “above the fold” tests to improve your home page’s “first impression”, or maximize the impact of your home page’s real estate elements on your users, such as ad banners, links, buttons, headlines, etc…
- Identify if any content needs to be included, rearranged, or deleted.
- Create “before” and “after” comparison reports for digital services.
- Analyze whether visitors prefer to click images versus buttons vs text links, and how particular user segments interact within your site.
- Troubleshoot confirmed website security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products authored by Mark Thompson, a well-known internet marketer with a solid reputation for delivering reliable product quality and customer support. The members area includes video instructions for installing and setting up the software.
Product Price
Heat Map Tracker comes in three separate editions:
- Basic License – Licensed for one domain. Cost = $197.00 One-time.
- Professional (Multiple) License – Installs on up to 10 domains. Price = $297.00 One-time.
- White-Label Branding) License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heatmaps, session replays, unlimited recording / page views, free updates and enhancements and professional support), the Agency edition allows you to install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web service providers. Cost = $497.00 One-off payment.
Note: Pricing for the HeatMap Tracker software depends on whether there are any promotions or limited-time special offers. The above reflects the current price when this content was written. This may not be the actual price charged by the product seller when you visit the site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing:
Additional Software Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services like Google Analytics can provide good metrics on things such as how many people are landing on your website, how they find it and what they do whilst on your web site. However, to truly gain deep knowledge into how your web site and your content is being used by your visitors to connect with your business online, then a heat map analytics tool can be very useful.
We recommend that you consider purchasing a copy of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and to make more online sales.
For more information, check out the software here: HeatMapTracker – Real-Time ClickTracking And HeatMap Tracking Plugin
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