Being able to track the behavior of visitors on your website is very important to the success of your digital presence.
The business management saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as ever. If you don’t know what is happening on your web pages, how would you know what areas need improving?
People have looked for ways to track and analyze what is happening since websites first appeared. From simple tracking counters, to sophisticated and powerful statistical tracking software like Google Analytics and other applications which can capture comprehensively detailed key measurements.
Analyzing visitor behavior is vitally important for a successful digital presence, not just because it enables you to understand what visitors are doing so you can improve your results, but it’s also been shown that previous visitor behavior is the best predictor of future behavior. It’s a better indicator, in fact, than knowing demographics.
While being able to view key details such as how many unique visitors are coming to your website, which pages they are arriving on and departing from, how long they are staying on your site for, keyword searches, average page views, referring pages, and so on, is extremely important, wouldn’t it be useful to be able to view precisely what visitors are reading, where they are navigating through for the longest period of time, which links they are clicking on, what parts of the site they are most interested in, and more?
Fortunately, heatmap technology makes this easy. Web heatmaps are used for displaying areas of a website page that visitors scan most frequently. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay software.
If you own a WordPress-powered web site, then you can easily add heatmap tracking with recorded session replays to your business tool box using a simple to use and very inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other web programs) and that visually tracks your site users’ every movement and creates live heatmaps that show where users click and where they are scrolling throughout your site content.
HeatMapTracker analytics tool also allows you to see your site from your visitor’s unique perspective.
For more details, visit the script site here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your visitors interact with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your prospects from fully accessing your website, such as unclear navigation elements, or distracting banner ads. As the website owner, you can help your site visitors to perform certain actions, such as joining your newsletter or clicking on certain links or buttons.
While Google Analytics has its overlay feature which can show you which links on your web page visitors are clicking, a heat map can display any clicks that visitors make on your page, regardless of whether they are actual links or not. This is important because if a heatmap analysis helps you discover that users are clicking on a graphic element that they suppose to be a link, but happens to not be a hyperlinked image, you could quickly fix this by linking the image to the destination URL your readers are trying to get to, or make it clear to your readers that the image is just a design element.
Heat maps, therefore, can be one of the most useful methods to test the design of your website, see how readable your site is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to monitor user behavior on your web site:
Observe Everything Visitors Are Doing On Your Web Site
HeatMap Tracker records every browsing session on your web site, allowing you to observe all page clicks, eye-tracking and page scrolls.
Complete Control With No Limitations
The software allows you to self-host the technology, giving you unrestricted session recording and pageviews.
Lifetime Upgrades And Enhancements
There is a one-off cost to purchase the application, which entitles you to receive free upgrades and all future enhancements.
Some additional benefits include the following:
- Improve User Experience: By seeing how visitors use your site, you can uncover obstacles preventing users from progressing to the end of your sales funnel and reach your site goals.
- Stop Guessing About User Behaviour: The screen video recordings of your users’ browsing sessions let you observe exactly what happens on your web site. Overlays let you know exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they stay in a particular section, how far they travel down your content and more! No more guesses or assuming wrongly … just pure metrics of what happens when visitors explore your site.
- Increase User Engagement: HeatMapTracker lets you improve visitor interaction with your business, which improves online sales and conversions. There are a number of ways to achieve this and we go over a number of these in the “Tips” section further below.
Software Features
HeatMapTracker provides many great features for WordPress users. Here are just a few of these:
- Quick and simple to install and implement. Goes to work in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors look at and measure how far down the page your users scroll down to as a measure of how long your web copy can engage them for. HeatMapTracker lets you analyze every single user session to help you understand how users are interacting with your website or certain pages on the website.
- Unlimited visitor recording and visitor session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can measure visitor sessions on your site for a few days, a week or two, a month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for all projects. You can easily view which pages your readers are gravitating towards and how they interact with the content on each page, allowing you to spend more time on improving pages that visitors care about. You can also see regional location data of your visitors and discover which part of the world they are visiting from.
Additional software features:
The table below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials plugin customers have submitted for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your business:
- Discover what’s working (i.e. where users are clicking) and what doesn’t work (where users aren’t clicking). For example, are people watching your videos? Are they clicking on images believing that these link to somewhere else?
- Get useful information on how to optimize your landing pages, signup forms, memberships, screen resolution, etc.
- Get actionable data on ways to create A/B split testing to improve conversions
- Get practical data prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- conduct “above the fold” experiments to improve your landing page’s visitor impact, or optimize the impact of your site’s real estate elements on your users, such as ad banners, links, buttons, headlines, etc…
- Identify whether a section of your content could be added, modified, or taken out.
- Create “before” and “after” comparison reports for web-related services.
- Test whether visitors tend to click images versus buttons vs text links, and how specific user segments interact within your site.
- Troubleshoot confirmed website security and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products authored by Mark Thompson, a well-known online marketer with a solid reputation for providing reliable products and support. The members area includes video tutorials for installing and setting up the software.
Software Price
HeatMapTracker is available in three versions:
- Basic License – Allows you to use on 1 domain. Price = $197.00 One-off payment.
- Professional License – Use on up to ten sites. Price = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, browser replays, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web agencies. Price = $497.00 One-time.
Please Note: Price details for the product can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the current price at the time this review was published. This may or may not be the actual price set by the software seller when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services such as Google Analytics can provide you with good metrics on things such as how many people are arriving on your site, how they find it and what they are doing during their visits. However, if you want to truly gain an understanding into how your website and its content is being used by your visitors to engage with your digital presence, then a heatmap analytics application can be a very practical way to do so.
We suggest purchasing a license of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your user-experience, engagement and to generate more online sales.
To learn more, visit the software website: Heat Map Tracker – Real-Time ClickTracking & Heat Map Tracking Software
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