Being able to understand the behavior of visitors on your site is absolutely vital to your online success.
The management saying ”you can’t manage what you can’t measure” is as important today as always. If you don’t know what is happening on your web site, then how can you know what needs to be improved?
People have been searching for smart tools to track and analyze user behavior since web sites first appeared. From simple tracking counters, to very sophisticated and powerful statistical tracking tools like Google Analytics and other applications which can deliver an incredible amount of information.
Knowing visitor behavior is vitally important for a successful online business marketing strategy, not only because it enables you to understand what visitors are doing so you can better your results, but testing also shows that previous user behaviour is the most reliable way to predict future behaviour. It’s an even more more reliable predictor in fact, than consumer demographics.
Although being able to view key metrics such as how many unique web visitors are checking out your web site, what pages they are entering and exiting, how long they are remaining on your website for, what terms people are searching for, average page views, referring websites, and so on, is extremely essential, wouldn’t it also be fantastic to be able to view exactly what users are clicking on, where on your site they are visiting the longest period on, which links they are clicking on, which areas of the site they are mostly intrigued about, and so on?
Fortunately, heatmap technology makes this easy. Website heatmaps have been used to review areas of a web page most frequently scanned by visitors. Web heat maps can also be integrated with other forms of stat tracking applications and session replay software technologies.
If you own a WordPress site, then you can easily add heat map tracking and session replays to your arsenal of key site analysis tools using a simple to use and very inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress and that lets you visually record your website visitors’ entire session and generates instant heatmaps showing exactly where users are clicking and where they scroll on your site.
HeatMapTracker software allows you to capture every action your visitors make.
Go here to learn more: Heat Map Tracker
Benefits
The better you know how your readers interact with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your site visitors from fully benefiting from your site, like confusing site navigation layouts, or disruptive design elements. As a website owner, you can guide your users to complete certain actions, such as joining your newsletter or click on specific links.
Although Google Analytics has its overlay feature which can give you an idea of what links on your page are being clicked, a heatmap will reveal any clicks that visitors are making on your site, whether they are actual links or not. This is a significant benefit because if a heatmap analysis reveals that users are clicking on an image that they think is a link, but happens to not be a hyperlinked image, you would be able to quickly repair this by linking the image to the page your readers are trying to get to, or let your visitors know that the image is just a visual element.
Heat maps, therefore, can be one of the best ways to test your site design, assess how readable your content is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to track visitor behavior on your website:
Record Everything Users Do On Your Web Pages
HeatMapTracker lets you record every visitor movement on your site, allowing you to record all which links and buttons are being clicked, eye-tracking and page scrolls.
Full Control With No Limitations
The software is self-hosted, giving you no-limit session recording and pageviews.
Unlimited Updates And Enhancements
There is a one-off cost to buy the application, which then entitles you to receive unlimited upgrades and enhancements.
Additional benefits include the following:
- Improve User Experience: By seeing how visitors use your web pages, you can spot challenges preventing visitors from progressing to the end of your sales funnel and improve visitor engagement.
- Stop Guessing Visitor Behavior: The video playbacks of your visitors’ sessions show you exactly what is taking place on your web site. Overlays let you see exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they stay on a particular spot, how far they scroll down your content and more! No more guesses or making wrong assumptions … just accurate evidence of what happens when visitors navigate around your website.
- Increase Online Sales: Heat Map Tracker lets you increase user interaction with your business, which improves sales and conversions. There are a number of ways to do this and we discuss several of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker offers many great features for WordPress users. Here are just some of these:
- Fast and simple to install and implement. Ready to use in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors spend more time view and see how far down your product pages your visitors read down to as an average of how long your web copy can keep them interested. Heat Map Tracker lets you study every single visitor experience to see how they are interacting with your site or particular pages on your website.
- Unlimited visitor recording and playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can capture visitor sessions on your website for 1 day, a few weeks, one month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and total sessions HeatMapTracker has recorded for each project. You can quickly see the top pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on pages that visitors are more interested in. You can also see regional location data of your visitors and learn which part of the world they are visiting from.
Additional features:
The chart below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials and comments plugin customers have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the ways you can use Heat Map Tracker on your website to improve your business:
- Understand what’s working (i.e. where people are clicking) and what’s not working (where people aren’t going to). For example, are visitors watching your videos? Are they clicking on images thinking that they link to another area of your site?
- Get insights on how to optimize your landing pages, sign up forms, shopping cart, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- conduct “above the fold” tests to improve your website’s visitor impact, or maximize the impact of the website’s real estate elements on your users, such as banners, links, buttons, sales copy, etc…
- Identify if an element on your page could be added, edited, or deleted.
- Produce “before” and “after” comparison reports for digital services.
- Analyze whether users tend to click images versus buttons versus text links, and how particular user segments interact within your web site.
- Confirm confirmed site security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for providing reliable product quality and product support. The product download area contains video tutorials for installing and configuring the software.
Product License Cost
Heat Map Tracker comes in 3 different versions:
- Basic License – Use on one domain. Cost = $197.00 One-off payment.
- Professional License – Use on up to ten sites. Cost = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, browser session replays, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency license lets you install the plugin on as many sites as you like, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for digital service providers. Price = $497.00 One-off payment.
Note: The cost to purchase the Heat Map Tracker software depends on whether there are any promotions or limited-time specials being offered. The price shown above was correct when this article was written. This may not be the actual price charged by the plugin seller when you visit the website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services such as Google Analytics provide important information on things such as how many people are landing on your website, how they found it and what they are doing during their visits. However, to truly gain an understanding into how your site and your content is being used by your visitors to connect with your business online, then a heat map analytics application can be extremely practical.
We recommend that you consider buying a license of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, engagement and for increasing your online sales.
For full details, visit the software website here: Heat Map Tracker – Real-Time Click-Tracking & HeatMap Tracker
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