The ability to track, monitor and view visitor behavior is most important to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is happening on your web site, how can you know what aspects of your website can be improved?
Businesses have looked for useful tools to track and understand visitor behaviour since web sites first appeared. From basic tracking counters, to powerful and sophisticated statistical tracking software like Google Analytics that track comprehensively detailed information.
Understanding user behaviour is very important for a successful business, not only because it enables you to understand what visitors are doing so you can improve your performance, but research also shows that past consumer behaviour is the best predictor of future behaviour. More reliable, in fact, than demographics.
While being able to track valuable reports such as the number of web users are arriving on your website, which pages they are coming and leaving from, how long they are remaining on your website for, keyword searches, average page views, referring pages, and so on, is highly useful, wouldn’t it also be great to be able to track precisely what users are doing, where they are navigating through for the longest period, what hyperlinks they are clicking on, which parts of the site they are reading, and more?
Fortunately, heat map tracking technology makes this possible. Web heatmaps can be used to pinpoint areas in a web site page that online visitors scan most frequently. Web heatmaps are also often used alongside other forms of web analytics and session replay software.
If you use WordPress, then it’s easy to add heat map tracking and video session replays to your business tool box using a simple to use and quite inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software tool that is compatible with WordPress (and other CMS applications) and that visually tracks your site users’ movements and creates instant heatmaps showing precisely where users click and where they scroll on your website.
HeatMapTracker analytics tool enables you to look over the shoulders of every person who comes to your site.
More info: Heat Map Tracker
Benefits
The better you know how your visitors interact with your web pages, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your users from fully engaging with your website, like confusing site navigation layouts, or distracting adverts. As the website owner, you can encourage your readers to complete certain actions, such as opt into a newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature which can show you what links on a web page visitors are clicking, a heatmap will reveal any clicks that users are making on your site, regardless of whether these are links or not. This is important because if a heat map analysis reveals that readers are clicking on a graphic element which they suppose to be a link, but is actually not a link, you could quickly edit this by linking the image to the destination your users are trying to get to, or let your readers know that the image is not a link.
Heatmaps, therefore, are one of the best ways to test the design of your website, see how readable your site is and improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to monitor visitor behavior on your website:
See Everything Users Do On Your Site
HeatMapTracker creates a screen video of every visitor session on your site, enabling you to view all page clicks, eye-tracking and page scrolling.
Complete Control With No Limitations
The application allows you to self-host the technology, giving you unrestricted recordings and playbacks.
Lifetime Upgrades & Enhancements
There is a one-time cost to buy the HeatMapTracker application, after which you are then entitled to receive lifetime updates and future enhancements.
Additional benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your site, you can spot problems preventing visitors from progressing to the end of your sales funnel and correct these.
- Stop Guessing Visitor Behavior: The screen video recordings of your visitors’ sessions let you see precisely what is happening on your web pages. Screen overlays let you see exactly which buttons and links users click on, where they are drawn to most on your site, how long they browse in a specific area, how fast they scroll down your pages and more! No more guesses or assuming wrongly … just factual data of what goes on when visitors come to your web pages.
- Increase Visitor Engagement: Heat Map Tracker helps you improve visitor engagement with your site, which improves your sales and conversion rates. There are a number of ways to achieve this and we present some of these in the “Tips” section further below.
Software Features
HeatMapTracker offers many features for WordPress users. Here are just a few of these:
- Fast and simple to install and configure. Goes to work in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your pages visitors eyes are drawn to and monitor how far down your sales or product pages your users scroll down to as an average of how long your content can keep them interested. HeatMapTracker lets you review and analyze every single visitor action to help you see how they interact with your website or some pages on your website.
- Unlimited visitor screen captures and user session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can capture user sessions on your web pages for a few days, a week, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and total sessions HeatMap Tracker has recorded for each project. You can quickly see which pages your readers are moving towards and how they interact with the content on each page, allowing you to invest more time on pages that your users care about. You can also access regional location data of all visitors and see which part of the world they are coming from.
Additional software features:
The image below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials and feedback customers have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your results:
- Understand what’s working (i.e. where visitors click) and what doesn’t work (where people are not going to). For example, are people engaging with your videos? Are they clicking on images believing that these are links to another destination?
- Get ideas on how to optimize your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- conduct “above the fold” experiments to improve your home page’s visitor impact, or optimize the impact of your home page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if a page element needs to be inserted, rearranged, or deleted.
- Create “before” and “after” case studies for online marketing services.
- Analyze whether visitors tend to click images vs buttons vs text links, and how specific user segments engage with your web site.
- Analyze confirmed website security issues and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected online marketer with a solid reputation for providing exceptional product quality and product support. The product download area contains video instructions for installing and setting up the software.
Software Pricing
Heat Map Tracker comes in 3 different versions:
- Basic License – Licensed for one site. Price = $197.00 Single Payment.
- Professional (Multiple) License – Use on up to ten sites. Price = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the other editions (click-tracking, heat maps, browser recording, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency edition allows you to install the software on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web agencies. Cost = $497.00 One-time.
Please Note: Pricing for the HeatMap Tracker software depends on whether there are any promotions or limited-time special offers. Currently, the plugin retails for the prices shown above. This may not be the actual pricing set by the product seller when you visit the product site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services such as Google Analytics can provide you with useful information on things such as the number of people coming to your site, how they are finding it and what they do whilst visiting your web pages. However, if you want to really gain a deep understanding into how your web site and its content is helping your visitors to connect with your digital presence, then a heatmap analytics application can be extremely practical.
We recommend that you consider buying a license of HeatMapTracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to make more sales of your products or services.
For more information, check out the software here: Heat Map Tracker – Live ClickTracking & HeatMap Tracking Software
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