The ability to track and monitor visitor behavior is absolutely vital to the success of your digital presence.
The old saying ”you can’t manage what you don’t measure” is as true in the digital economy as always. If you don’t know what is happening on your website, then how would you know what areas need improving?
People have looked for useful methods to track and understand user behavior since websites were first introduced. From basic tracking counters, to powerful statistical tracking tools like Google Analytics which provide incredible measurements.
Understanding visitor behaviour is important for a successful digital marketing and content strategy, not only because it enables you to understand what visitors are doing so you can improve your results, but research also proves that past consumer behaviour is the best indicator of future behaviour. More reliable, in fact, than knowing demographics.
Although the ability to analyze key metrics such as the number of unique visitors are landing on your web site, what pages they are coming and leaving from, how long they are staying on your website for, what keywords people are searching for, page views, referring websites, etc …, is extremely useful, wouldn’t it be great to be able to know exactly what users are reading, where on your pages they are navigating through, what hyperlinks they are clicking on, what parts of the site they are pausing on, and so on?
Fortunately, heat map technology makes this possible. Website heat maps can be used to monitor areas in a web site page that online visitors scan most frequently. Web heatmaps are also often integrated with other forms of statistical software and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking and recorded user session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other applications) and that lets you record your website visitors’ entire journey and generates live heat maps that show where users click and where they scroll on your web site.
The HeatMapTracker software enables you to record every click your users make.
More info: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your readers are engaging with your website, the more you can improve your site’s user experience. Imagine knowing the exact issues that prevent your users from fully engaging with your site, such as unclear navigation elements, or distracting adverts. As the website owner, you can help your readers to perform certain actions, such as sign up to your newsletter or click on certain links.
Although Google Analytics has an overlay feature that can show you what links on your web page are being clicked, a heatmap can also display any clicks that visitors make on your page, regardless of whether these are links or not. This is important because if a heatmap report helps you discover that visitors are clicking on an image that they imagine to be a link, but turns out not to be a hyperlinked image, you would be able to easily repair this by adding a link to the image, or make it clear to your users that the image is not linked.
In short, heat maps are one of the best methods to test your site design, measure how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track visitor behavior on your site:
See Everything Visitors Do On Your Web Pages
HeatMap Tracker captures every visitor session on your website, allowing you to see all links and buttons clicked, eye-tracking and page scrolling.
Complete Control With No Restrictions
The script is self-hosted, giving you no-limit session recordings and playbacks.
Unlimited Updates & Enhancements
There is a one-off investment to own the software, after which you are then entitled to receive unlimited updates and new features for free.
Some additional benefits of the software include:
- Improve Site Usability: By seeing how visitors experience your website, you can uncover difficulties that prevent visitors from taking desired actions and reach your site benchmarks.
- No More Guessing Visitor Behaviour: The video playbacks of your visitors’ sessions show you exactly what is taking place on your web site. Heatmaps let you see exactly which elements visitors click on, where they are drawn to most on your site, how long they choose to stay in a particular section, how far and quickly they navigate down your pages and more! No more guesses or assuming wrongly … just factual data of what happens when users move around your website.
- Increase Online Sales: Heat Map Tracker helps you increase user engagement with your site, which creates better sales and conversion rates. There are many ways to do this and we’ll go over a few of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker includes many features for WordPress users. Here are just some of these:
- Fast and simple to install and set up. Be up and running in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors eyes are drawn to and observe how far down the page your visitors read down to as a measure of the length of time your web copy can retain their attention. HeatMapTracker lets you analyze each and every visitor action to see how they are interacting with your website or specific pages on your website.
- Unlimited session recording and browser session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can spy on visitor sessions on your site for a few days, 1 week, a month, or even more!
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see total visitors, tracked pages and total recorded user sessions Heat Map Tracker has recorded for all projects. You can easily see the top pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to spend more time on the content that users are more interested in. You can also access regional location data of your visitors and discover which part of the world they are coming from.
Additional software features:
The chart below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are just some testimonials that plugin customers have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your results:
- Understand what’s working (i.e. where users click) and what’s not working (where people aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on images believing that these lead to another area of your site?
- Get useful information on ways to refine your landing pages, sign-up forms, memberships, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Conducting “above the fold” experimentation to improve your website’s visitor impact, or optimize the impact of your landing page’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify if a content section should be included, reworked, or taken out.
- Create “before” and “after” comparison reports for online marketing services.
- Compare whether visitors prefer to click images vs buttons versus text links, and how specific user segments engage with your website.
- Troubleshoot potential website security and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing reliable product quality and product support. The member download area contains video instructions for installing and setting up the software.
Product Licensing Price
HeatMap Tracker comes in three different versions:
- Basic License – Single license only. Cost = $197.00 Single Payment.
- Professional License – Licensed for up to 10 sites. Cost = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, browser replays, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency license allows you to install the plugin on as many sites as you need, create client accounts, and set up automated PayPal client invoices, making it ideal for web agencies. Cost = $497.00 Single Payment.
Please Note: Pricing details of HeatMapTracker depends on whether there are any promotions or limited-time specials being offered. The price shown above was correct at the time this review was written. This may not be the actual pricing set by the plugin developer when you visit the website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current price:
Additional Software Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Analytics services like Google Analytics can provide useful information on things such as how many people are finding your website, how they find it and what they are doing whilst visiting your site. However, to really gain a deep understanding into how your website and your content is helping your visitors to connect with your business online, then a heat map analytics service can be a great way to do this.
We recommend buying a license of HeatMap Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, engagement and to increase your sales of your products or services.
For full details, check out the software here: HeatMapTracker – Live Click-Tracking & HeatMap Tracking Software
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