The ability to track, monitor and understand the behavior of visitors and users on your website or blog is absolutely vital to your online success.
The old management saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as it has ever been. If you don’t know what is happening on your website, how will you get better results?
Business owners have looked for ways to track and analyze what is happening since websites were first invented. From basic tracking counters, to powerful statistical tracking tools like Google Analytics and other applications that track an exceptional amount of information.
Analyzing user behaviour is vitally important for a successful digital presence, not just because it allows you to understand what visitors are doing so you can better your performance, but it’s also been shown that past user behaviour is the best indicator of future behavior. More reliable, in fact, than knowing demographics.
While the ability to see statistical information like the number of unique visitors are exploring your site, what pages they are entering and exiting, how long they are staying on your site for, keyword searches, average page views, referring web sites, etc …, is extremely important, wouldn’t it be great to be able to know precisely what visitors are doing, where they are visiting the longest time on, which links they are clicking on, which parts of your content visitors are mostly intrigued about, and more?
Fortunately, heat map tracking technology makes this possible. Website heatmaps can be used to review areas of a website page that web visitors scan most frequently. Web heatmaps are also often integrated with other forms of web analytic software and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking with session replays to your arsenal of key business analysis tools with a simple to use and very inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software script that works with WordPress (and other web applications) and that lets you record your site users’ movements and generates live heat maps that show exactly where they click and where they scroll throughout your web pages.
The HeatMapTracker analytics tool lets you look over the shoulders of everyone who visits your web site.
Learn more about the software here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors engage with your web pages, the more you can improve your website’s user experience. Imagine knowing the exact challenges that are preventing your visitors from fully engaging with your site, like confusing site navigation layouts, or distracting ads. As the website owner, you can guide your visitors to complete certain actions, such as opting into a newsletter or click on specific links.
Although Google Analytics has its overlay feature that can show you which links on your web page users are clicking, a heat map will also reveal any clicks that visitors make on your site, whether these are links or not. This is a significant difference because if a heat map report reveals that readers are clicking on a graphic element that they imagine to be a link, but turns out not to be a link, you would be able to easily fix this by linking the image to the page your readers are trying to get to, or let your users know that the image is not a link.
Heat maps, therefore, can be one of the most useful ways to test your site design, measure how navigatable your site is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track visitor behavior on your web site:
See Everything Visitors Are Doing On Your Web Site
HeatMap Tracker records every browsing movement on your web site, allowing you to see all links and buttons clicked, eye-tracking and page scrolling movement.
Complete Control Without Restrictions
The application allows you to self-host the technology, giving you no-limit session recording and playbacks.
Lifetime Upgrades & Enhancements
There is a one-off investment to buy the script, after which you are then entitled to receive free upgrades and enhancements.
Some additional benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your web site, you can identify problem areas preventing visitors from taking desired actions and optimize your site.
- Stop Guessing User Behavior: The screen video playbacks of your users’ browser sessions reveal exactly what is taking place on your site. Overlays let you see exactly which links and buttons users click on, where they are drawn to most on your website, how long they browse in a specific location, how far they scroll down your site and more! No more guesses or hoping … just pure intel of what happens when users land on your web site.
- Increase Visitor Engagement: HeatMapTracker helps you increase user interaction with your site, which increases sales and conversions. There are many ways to achieve this and we go over several of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker offers many features for WordPress users. Here are just a few of these:
- Fast and simple to install and set up. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your content visitors spend more time on and monitor how far down the page your users scroll as a measure of how long your site can engage them for. HeatMapTracker lets you study every single user experience to see how they interact with your website or particular pages on your website.
- Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMap Tracker you can measure visitor sessions on your web pages for a few days, a few weeks, 1 month, etc.
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see total visitors, tracked pages and all recorded sessions HeatMap Tracker has recorded for each project. You can quickly see the top pages your users are gravitating towards and how they interact with the content on each page, allowing you to invest more time on improving content that visitors care about. You can also monitor regional demographic data of your visitors and discover which part of the world they are visiting from.
Additional software features:
The chart below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and comments that plugin users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your business:
- Understand what’s working (i.e. where users are clicking) and what doesn’t work (where people aren’t going to). For example, are visitors engaging with your videos? Are they clicking on graphic elements thinking that these may link to somewhere else?
- Get ideas on how to optimize your landing pages, signup forms, shopping cart, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- conduct “above the fold” experimentation to improve your landing page’s “first impression”, or optimize the impact of the website’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify if any section of the content needs to be included, reworked, or removed.
- Produce “before” and “after” case studies for web-related services.
- Analyze whether visitors prefer to click images vs buttons vs text links, and how particular user segments engage with your site.
- Analyze suspected site security threats and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing great product quality and product support. The product download area includes video instructions for installing and setting up the software.
Product Pricing
Heat Map Tracker comes in three editions:
- Basic (Single) License – Single domain only. Price = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to use on up to 10 websites. Price = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, browser replays, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency edition lets you install the plugin on as many sites as you like, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web development service providers. Price = $497.00 Single Payment.
Please Note: The cost of purchasing this product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing when this article was written. This may or may not be the actual price charged by the product seller when you visit the plugin site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services such as Google Analytics can give you some useful information on things such as how many people are finding your pages, how they are finding it and what they are doing whilst visiting your web pages. However, if you want to really gain a deep understanding into how your site and its content is helping your visitors to engage with your digital presence, then a heat map analytics application can be a great way to do so.
We suggest buying a license of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to make more sales.
For complete details, visit the software website: Heat Map Tracker – Live Click-Tracking And Heat Map Tracking Software
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