Being able to track, monitor and view visitor behavior is absolutely vital to the success of your business online.
The management adage ”you can’t manage what you don’t measure” is as true today as always. If you don’t know what is happening when visitors arrive on your site, how would you know what areas of your web site need to be improved?
Website users have looked for smart methods to track and understand what visitors are up to in their web sites since websites first appeared. From basic tracking counters, to sophisticated and powerful statistical tracking software like Google Analytics and other applications which can record incredibly fine key data.
Tracking user behaviour is very important for the success of your digital presence, not only because it enables you to understand what visitors are doing so you can improve your results, but research also proves that past user behaviour is the most reliable indicator of future behaviour. More reliable, in fact, than knowing demographics.
While the ability to understand key metrics such as the number of web visitors are checking out your website, which pages they are landing on and leaving from, how long they are remaining on your site for, keyword searches, page views, referring web sites, and so on, is vitally useful, wouldn’t it also be fantastic to be able to track precisely what users are clicking on, where they are staying the longest period on, what hyperlinks they are clicking on, what areas of your content they are most interested in, and so on?
Fortunately, heat map technology makes this easy and possible. Website heatmaps are used to help locate areas in a website page most frequently scanned by visitors. Web heat maps are also often integrated with other forms of statistical software and session replay software.
If you own a WordPress-powered web site, then it’s easy to add heat map tracking with session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software application that is compatible with WordPress (and other website programs) and that lets you record your website visitors’ movements and creates live heat maps showing exactly where users are clicking and where they are scrolling throughout your pages.
HeatMapTracker analytics tool also lets you see your website from your visitor’s point of view.
Go here to learn more: Heat Map Tracker
Benefits
The better you know how your visitors are engaging with your web pages, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully accessing your website, such as unclear navigation elements, or distracting adverts. As the website owner, you can guide your visitors to perform certain actions, such as signing up to your newsletter or click on specific links or buttons.
Although Google Analytics has an overlay feature which can give you an idea of which links on a web page are being clicked, a heat map will display any clicks that visitors make on your page, regardless of whether they are links or not. This is important because if a heat map analysis helps you discover that visitors are clicking on an image which they suppose to be a link, but is actually not a link, you could quickly repair this by linking the image to the destination your visitors are trying to get to, or make it clear to your visitors that the image is just a graphic.
Heat maps, therefore, are one of the best methods to test your site design, measure how readable your content is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to monitor visitor behaviour on your web site:
See Everything Visitors Do On Your Site
HeatMapTracker lets you record every browsing movement on your website, enabling you to see all page clicks, eye-tracking and page scrolling.
Full Control Without Restrictions
The script is hosted on your server, giving you unrestricted session recordings and playbacks.
Free Upgrades & Enhancements
There is a one-time cost to buy the application, after which you are then entitled to receive unlimited upgrades and future enhancements.
Some additional software benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your web pages, you can discover problem areas preventing users from taking desired actions and reach your site goals.
- No More Guessing Visitor Behavior: The screen video recordings of your users’ browsing sessions show you exactly what takes place on your website. Click overlays let you see exactly which elements visitors click on, where they are drawn to most on your site, how long they hover on a particular location, how far and quickly they scroll down your content and more! No more guesses or assuming wrongly … just factual information of what goes on when visitors explore your website.
- Increase Website Sales: HeatMap Tracker lets you increase visitor interaction with your business, which increases your sales and conversions. There are many ways to achieve this and we’ll present a number of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker offers many great features for website owners. Here are just a few of these:
- Fast and simple to install and implement. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors look at and observe how far down your sales pages your users scroll down to as a measure of the length of time your site can retain their attention. Heat Map Tracker lets you review and analyze each and every visitor experience to help you understand how users interact with your website or certain pages on the web site.
- Unlimited visitor screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can capture user sessions on your site for a day, 1 week, a month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and total sessions Heat Map Tracker has recorded for each project. You can quickly view the top pages your visitors are moving towards and how they interact with the content on each page, allowing you to invest more time on improving content that visitors care about. You can also analyze regional demographic data of your visitors and learn which part of the world they are visiting from.
Additional software features:
The image below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials that users have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Understand what’s working (i.e. where users click) and what doesn’t work (where people are not going to). For example, are people engaging with your videos? Are they clicking on graphic elements assuming that these may be linking to another section?
- Get insights on ways to improve your landing pages, sign up forms, subscriptions, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Conducting “above the fold” testing to improve your site’s visitor impact, or maximize the impact of the home page’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify if any content section needs to be inserted, rearranged, or deleted.
- Produce “before” and “after” comparison reports for web-related services.
- Test whether users tend to click images versus buttons versus text links, and how particular user segments engage within your web site.
- Analyze suspected site security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for providing robust product quality and customer support. The product download area contains video tutorials for installing and setting up the software.
Product Licensing Cost
HeatMap Tracker comes in 3 editions:
- Basic License – Single domain only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to 10 domains. Cost = $297.00 One-time.
- White Label License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, browser replays, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency edition allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Cost = $497.00 One-time.
Note: The cost of purchasing the HeatMap Tracker product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the plugin is selling for the pricing shown above. This may not be the actual pricing set by the software seller when you visit the plugin site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services such as Google Analytics can give you some useful metrics on things such as how many people are landing on your site, how they are finding it and what they are doing whilst on your web pages. However, if you want to truly gain an insight into how your web site and your content is helping your visitors to engage with your digital presence, then a heat map analytics application can be very useful.
We suggest purchasing a license of Heat Map Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and to make more sales of your products or services.
To learn more, check out the software here: HeatMap Tracker – Real-Time Click-Tracking And HeatMap Tracking Plugin
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