The ability to track visitor behavior is absolutely vital to the success of your digital business.
The old management adage ”you can’t manage what you can’t measure” is as important today as ever. If you don’t know what is happening when visitors arrive on your website, how would you get better online results?
Businesses have been looking for ways to track and analyze what visitors are up to in their sites since websites first appeared. From basic counters that track how many people have viewed your site, to very powerful analytical tools like Google Analytics and other applications which record and let you see incredibly rich key data.
Knowing user behavior is vitally important for the success of your digital business, not only because it enables you to understand what visitors are doing so you can better your results, but it’s also been proven over and over that previous user behaviour is the best predictor of future behaviour. More reliable, in fact, than knowing demographics.
While being able to see valuable metrics like the number of unique web visitors are exploring your site, which pages they are entering and exiting, how long they are staying on your website for, what keywords are being searched for, page views, referring sites, etc …, is vitally essential, wouldn’t it also be excellent to track precisely what visitors are clicking on, where on your site they are navigating through for the longest time periods, what links they are clicking on, which areas of the page visitors are pausing on, and more?
Fortunately, heat map technology makes this easy. Website heatmaps can be used to display areas in a website page most frequently scanned by web visitors. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay tools.
If you use WordPress, then you can easily add heatmap tracking with session replays to your business tool box using an easy-to-install and very inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that lets you visually track your website users’ complete journey and generates instant heat maps showing where they click and where they scroll on your web site.
HeatMapTracker software also lets you see your site from your visitor’s unique perspective.
To learn more about the script go here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your readers are engaging with your website, the more you can improve your website’s user experience. Imagine knowing the exact issues that have been preventing your readers from fully engaging with your site, like unclear site navigation layouts, or disruptive design elements. As the website owner, you can help your visitors to complete certain actions, such as opting into your newsletter or clicking on specific links or buttons.
While Google Analytics has an overlay feature that can give you an idea of which links on a page are being clicked, a heatmap can reveal any clicks that visitors are making on your site, regardless of whether they are links or not. This is an important difference because if a heatmap report helps you discover that visitors are clicking on an image that they think is a link, but turns out not to be a link, you would be able to easily fix this by adding a link to the image, or let your readers know that the image is just a graphic.
In short, heatmaps are one of the best methods to test the design of your site, see how navigatable your site is and help to improve conversions.
Here are just some of the many benefits of using HeatMapTracker to track visitor behaviour on your web site:
Observe Everything Users Are Doing On Your Web Pages
HeatMap Tracker lets you record every user browsing session on your site, allowing you to observe all page clicks, eye-tracking and page scrolling movement.
Full Control Without Restrictions
The application is hosted on your server, giving you no limits on recordings and playbacks.
Unlimited Updates & Enhancements
There is a one-off cost to own the software, which entitles you to receive lifetime updates and future enhancements.
Some additional application benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your website, you can spot obstacles preventing visitors from taking desired actions and improve your sales process.
- No More Guessing User Behaviour: The video recordings of your visitors’ browsing sessions let you know exactly what is happening on your web site. Overlays let you know exactly which elements visitors click on, which areas they are drawn to most on your website, how long they choose to stay in a particular spot, how quickly they travel down your content and more! No more guessing or making wrong assumptions … just pure information of what takes place when visitors visit your website.
- Increase Online Sales: HeatMap Tracker lets you increase visitor interaction with your site, which improves sales and conversions. There are a number of ways to achieve this and we go over several of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker offers many unique features for WordPress users. Here are just a few of these:
- Fast and simple to install and configure. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors look at and observe how far down your page your visitors read down to as a measure of how long your content can engage them for. The software lets you study every single visitor session to help you understand how users are interacting with your website or particular pages on the web site.
- Unlimited session screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMap Tracker you can measure users on your site for a few days, a few weeks, one month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see total visitors, tracked pages and total recorded visitor sessions HeatMapTracker has recorded for all projects. You can easily see which pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving content that your readers are more interested in. You can also access regional demographics of your visitors and learn where they are coming from.
Additional software features:
The table below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials and feedback that customers have submitted regarding HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just some of the ways you can use Heat Map Tracker on your website to improve your results:
- Learn what’s working (i.e. where people click) and what’s not working (where visitors aren’t clicking). For example, are users engaging with your videos? Are they clicking on images assuming that these lead to somewhere else?
- Get practical information on how to optimize your landing pages, sign up forms, shopping cart, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” tests to improve your website’s visitor impact, or optimize the impact of the website’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify if any content should be added, edited, or taken out.
- Produce “before” and “after” comparison reports for digital services.
- Test if users tend to click on images versus buttons versus text links, and how particular user segments engage with your website.
- Diagnose confirmed site security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a well-known online marketer with a solid reputation for delivering robust product quality and support. The members area includes video tutorials for installing and setting up the software.
Software Price
HeatMap Tracker comes in three editions:
- Basic (Single) License – Single use only. Price = $197.00 One-time.
- Professional (Multiple) License – Use on up to 10 domains. Price = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heat maps, session replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency license allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it an ideal solutions for digital agencies. Price = $497.00 One-off payment.
Please Note: The price of the product depends on whether there are any promotions or limited-time special offers. The pricing above was current at the time this content was published. This may not be the actual price set by the product author when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services like Google Analytics provide useful metrics on things such as the number of people landing on your pages, how they find it and what they are doing whilst on your site. However, to truly gain a real-time understanding into how your website and its content is helping your visitors to connect with your business online, then a heatmap analytics application can be a very practical way to do this.
We recommend that you consider purchasing a license of HeatMapTracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your site’s user-experience, engagement and to get more web sales.
For more details, check out the software here: HeatMapTracker – Live ClickTracking And Heat Map Tracking Software
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