The ability to track visitor behavior is absolutely important to the success of your digital presence.
The management saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as it has ever been. If you don’t know what is happening on your website, how will you get better online results?
Website users have looked for useful methods to track and understand what visitors are up to on their internet sites since web sites first appeared. From basic counters that track visitor numbers, to very powerful and sophisticated analytical tools like Google Analytics and other applications that record incredibly detailed measurements.
Learning about visitor behaviour is vitally important for a successful online business marketing strategy, not just because it enables you to understand what visitors are doing so you can improve your results, but testing also confirms that previous user behavior is the best indicator of future behaviour. More reliable, in fact, than consumer demographics.
Although the ability to understand statistical reports such as the number of visitors are coming to your site, what pages they are arriving on and departing from, how long they are staying on your site for, keyword searches, page views, referring pages, etc …, is extremely essential, wouldn’t it also be excellent to track exactly what users are clicking on, where on your site they are navigating around in, which hyperlinks they are clicking on, which areas of your content visitors are pausing on, and more?
Fortunately, heatmap tracking technology makes this possible. Website heat maps have been used for displaying areas in a web site page that online visitors scan most frequently. Web heat maps can also be used alongside other forms of web analytic software and session replay tools.
If you own a WordPress-powered web site, then it’s easy to add heat map tracking with session replays to your arsenal of essential business analysis tools using a simple to use and quite inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software tool that works with WordPress (and other programs) and that visually tracks your site visitors’ entire session and generates instant heat maps showing where users are clicking and where they scroll throughout your site content.
HeatMapTracker software enables you to record every action your users make.
Learn more here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users interact with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your users from fully engaging with your site, such as unclear navigation layouts, or distracting banner ads. As a website owner, you can help your visitors to complete certain actions, such as opting into your newsletter or click on specific links.
Although Google Analytics has an overlay feature which can show you which links on your web page visitors are clicking, a heat map can also display any clicks that users are making on your site, whether they are links or not. This is important because if a heat map analysis helps you discover that users are clicking on an image which they think is a link, but turns out not to be a hyperlinked image, you would be able to quickly edit this by adding a link to the image, or let your visitors know that the image is just a design element.
In short, heat maps can be one of the best methods to test the design of your website, measure how readable your site is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to monitor visitor behavior on your web site:
See Everything Visitors Are Doing On Your Site
The script captures every browsing movement on your website, allowing you to monitor all links and buttons clicked, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The software is self-hosted, giving you no restrictions on visitor recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time cost to purchase the software, after which you are then entitled to receive unlimited upgrades and enhancements.
Some additional software benefits include the following:
- Improve Site Usability: By seeing how visitors experience your web site, you can uncover difficulties that prevent users from progressing to the end of your sales funnel and correct these.
- Stop Guessing User Behaviour: The video playbacks of your users’ browsing sessions let you understand exactly what takes place on your website. Heat Maps let you know exactly which links and buttons users click on, where they are drawn to most on your website, how long they stay in a specific spot, how quickly they navigate down your pages and more! No more guessing or assuming wrongly … just pure evidence of what takes place when people visit your web pages.
- Increase Website Sales: HeatMapTracker lets you increase visitor interaction with your site, which improves sales and conversions. There are many ways to achieve this and we’ll present several of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker offers many features for WordPress users. Here are just some of these:
- Fast and simple to install and implement. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors eyes are drawn to and see how far down the page your users scroll down to as a measure of how long your site can keep them interested. The software lets you review and analyze every single visitor experience to see how visitors are interacting with your website or specific pages on the web site.
- Unlimited visitor recording and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can measure user sessions on your pages for one day, a few weeks, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and total recorded user sessions Heat Map Tracker has recorded for each project. You can quickly see which pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on pages that users are more interested in. You can also view regional demographics of your visitors and see where they are visiting from.
Additional software features:
The table below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are just a few of the testimonials and comments that users have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your business:
- Discover what’s working (i.e. where users are clicking) and what’s not working (where users are not going to). For example, are people watching your videos? Are they clicking on images assuming that these link to another area of your site?
- Get actionable data on ways to refine your landing pages, signup forms, shopping cart, navigation, etc.
- Get practical information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- conduct “above the fold” tests to improve your website’s visitor impact, or optimize the impact of your site’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
- Identify if any section of your content needs to be included, modified, or removed.
- Create “before” and “after” case studies for web services.
- Test whether visitors tend to click on images versus buttons versus text links, and how particular user segments engage within your web site.
- Diagnose suspected site security issues or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a respected internet marketer with a solid reputation for delivering robust product quality and product support. The member download area includes video tutorials for installing and setting up the software.
Software Cost
Heat Map Tracker is available in 3 different versions:
- Basic (Single) License – Single installation only. Price = $197.00 One-time.
- Professional (Multiple) License – Use on up to ten websites. Price = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser session recording, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency edition allows you to install the software on unlimited sites, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for web agencies. Cost = $497.00 Single Payment.
Note: The cost of purchasing the Heat Map Tracker software depends on whether there are any promotions or limited-time special offers. The pricing above was current at the time this article was published. This may or may not be the actual pricing charged by the product developer when you visit the site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services like Google Analytics provide useful information on things such as how many people are visiting your site, how they find it and what they are doing during their visits. However, to truly gain a real-time understanding into how your website and its content is helping your visitors to engage with your digital presence, then a heat map analytics software application can be extremely practical.
We recommend purchasing a license of Heat Map Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your website’s user-experience, visitor engagement and to increase web sales.
To learn more, visit the software website: HeatMap Tracker – Real-Time ClickTracking And Heat Map Tracking Plugin
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