Being able to track visitor behavior is extremely important to your online success.
The old adage “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is happening when visitors arrive on your site, how would you get better results?
People have looked for ways to track and understand user behaviour since web sites were first introduced. From simple counters that track visitor numbers, to powerful statistical tracking tools like Google Analytics and other applications which can capture an exceptional amount of key measurements.
Analyzing user behaviour is important for the success of your business, not only because it allows you to understand what visitors are doing so you can improve your results, but research also shows that previous consumer behavior is the most reliable way to predict future behaviour. More reliable, in fact, than demographics.
While the ability to view valuable information like how many web visitors are coming to your web site, which pages they are entering and exiting, how long they are staying on your website for, keywords searched, average page views, referring pages, etc …, is extremely essential, wouldn’t it be fantastic to know exactly what users are clicking on, where on your site they are navigating through, what links they are clicking on, which areas of the page visitors are reading, and more?
Fortunately, heat map tracking technology makes this possible. Web heatmaps are used to pinpoint areas of a website page that web visitors scan most frequently. Web heatmaps can also be used alongside other forms of statistical software and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking and video session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that lets you visually track your website visitors’ movements and generates live heat maps showing where users are clicking and where they are scrolling throughout your website.
HeatMapTracker analytics tool allows you to capture every move your users make.
For more details, visit the software site here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your readers interact with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your users from fully accessing your site, like unclear navigation layouts, or distracting ads. As the site owner, you can help your site visitors to complete certain actions, such as signing up to your newsletter or click on specific links.
While Google Analytics has an overlay feature that can show you what links on a web page users are clicking, a heatmap can also reveal any clicks that visitors are making on your page, whether these are links or not. This is important because if a heat map report helps you discover that users are clicking on a graphic element that they imagine to be a link, but happens to not be a hyperlinked image, you could easily fix this by adding a link to the image, or make it clear to your visitors that the image is not a hyperlink.
Heatmaps, therefore, are one of the most useful ways to test your site design, measure how navigatable your content is and improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to track visitor behaviour on your website:
Record Everything Visitors Are Doing On Your Web Pages
The script captures every visitor movement on your web site, enabling you to monitor all which buttons and links are being clicked, eye-tracking and page scrolling.
Complete Control With No Restrictions
The script is self-hosted, giving you unlimited recordings and pageviews.
Unlimited Upgrades & Enhancements
There is a one-off cost to own the software, after which you are then entitled to receive lifetime upgrades and future enhancements.
Some additional benefits of the Heat Map Tracker application include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web pages, you can identify problems that prevent visitors from progressing to the end of your sales funnel and reach your site objectives.
- No More Guessing User Behavior: The screen video recordings of your users’ browsing sessions show you precisely what takes place on your website. Heat Maps let you know exactly which elements visitors click on, where they are drawn to most on your website, how long they browse on a specific spot, how far and quickly they travel down your pages and more! No more guessing or hoping … just factual information of what goes on when users navigate around your web pages.
- Increase User Engagement: Heat Map Tracker lets you improve visitor interaction with your business, which increases sales and conversions. There are many ways to do this and we discuss a number of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker provides many features for web site owners. Here are just a few of these:
- Quick and simple to install and implement. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your site visitors spend more time reading and observe how far down your page your visitors read down to as an average of how long your site or content can engage them for. The software lets you analyze each and every user experience to see how they interact with your website or particular pages on your web site.
- Unlimited session recording and user session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can measure user sessions on your website for a few days, a week or two, a month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view total visitors, tracked pages and total recorded user sessions Heat Map Tracker has recorded for each project. You can quickly view which pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on improving pages that your readers care about. You can also review regional demographics of all visitors and see which part of the world they are visiting from.
Additional features:
The table below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials and feedback plugin users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your business:
- Understand what works (i.e. where visitors are clicking) and what doesn’t work (where visitors are not clicking). For example, are users engaging with your videos? Are they clicking on graphic elements assuming that these lead to somewhere else?
- Get practical data on ways to improve your landing pages, sign-up forms, shopping cart, screen resolution, etc.
- Get practical information on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Creating “above the fold” experiments to improve your home page’s “first impression”, or maximize the impact of the home page’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify whether a section of your content should be added, modified, or removed.
- Create “before” and “after” comparison reports for digital services.
- Compare whether visitors prefer to click images versus buttons versus text links, and how particular user segments interact with your site.
- Troubleshoot potential website security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a respected online marketer with a solid reputation for delivering exceptional product quality and support. The member download area includes video tutorials for installing and setting up the software.
Software Cost
Heat Map Tracker comes in three separate versions:
- Basic (Single) License – Use on 1 website. Price = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to 10 websites. Cost = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser session replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency edition lets you install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital marketing agencies. Cost = $497.00 One-time.
Please Note: The price of this product depends on whether there are any promotions or limited-time special offers. When we last checked, the plugin is selling for the pricing shown above. This may not be the actual pricing charged by the plugin developer when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing information:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services such as Google Analytics can provide you with good metrics on things such as how many people are arriving on your website, how they found it and what they do whilst on your web site. However, if you want to truly gain deep knowledge into how your website and your content is helping your visitors to engage with your business online, then a heatmap analytics software tool can be very practical.
We recommend buying a license of HeatMap Tracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and for generating more sales of your products or services.
To learn more, visit the software website: HeatMap Tracker – Real-Time Click-Tracking & Heat Map Tracking Software
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