The ability to understand visitor behavior is absolutely vital to your online success.
The adage “if you can’t measure it, you can’t manage it” is as true today as ever. If you don’t know what is going on on your site, then how would you improve your results online?
Business owners have looked for accurate ways to track and analyze visitor behavior since websites were first developed. From basic tracking counters, to sophisticated analytical tools like Google Analytics which record granular measurements.
Tracking user behaviour is important for a successful website, not just because it enables you to understand what visitors are doing so you can better your performance, but research also proves that past visitor behaviour is the best predictor of future behaviour. More reliable, in fact, than demographics.
While the ability to see statistical reports like the number of web visitors are landing on your web site, what pages they are entering and exiting, how long they are remaining on your website for, keywords searched, page views, referring sites, and so on, is extremely useful, wouldn’t it be fantastic to track exactly what users are clicking on, where on your site they are navigating around in, what links they are clicking on, what areas of your page they are most interested in, and more?
Fortunately, heat map tracking technology makes this easy. Website heatmaps can be used to locate areas on a web page that visitors scan most frequently. Web heatmaps can also be integrated with other forms of statistical software and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking and recorded visitor session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software program that works with WordPress and that lets you visually record your web site visitors’ every movement and creates live heatmaps that show exactly where they click and where they scroll throughout your site content.
HeatMapTracker software allows you to look over the shoulders of everyone who visits your site.
For more details, visit the script site here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The better you know how your readers are interacting with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully benefiting from your website, such as confusing navigation layouts, or disruptive ads. As the website owner, you can guide your site visitors to complete certain actions, such as opt into a newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature that can show you which links on your page are being clicked, a heatmap can display any clicks that users are making on your page, regardless of whether they are actual links or not. This is important because if a heatmap analysis helps you discover that readers are clicking on an image which they think is a link, but happens to not be a link, you would be able to easily change this by linking the image to the page your visitors are trying to get to, or let your users know that the image is not a hyperlink.
In short, heat maps can be one of the best methods to test your site design, measure how readable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to track user behaviour on your website:
See Everything Users Are Doing On Your Website
HeatMapTracker captures every visitor session on your site, enabling you to see all clicks, eye-tracking and page scrolling movement.
Complete Control Without Restrictions
The software allows you to self-host the technology, giving you unlimited recordings and pageviews.
Free Upgrades And Enhancements
There is a one-time investment to purchase the application, after which you are then entitled to receive unlimited updates and added features for free.
Additional benefits of the application include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your web site, you can discover issues that prevent users from taking desired actions and reach your site objectives.
- No More Guessing Visitor Behaviour: The screen video recordings of your users’ browser sessions show you exactly what is taking place on your web site. Heatmaps let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they hover on a particular spot, how quickly they scroll down your content and more! No more guessing or making wrong assumptions … just factual data of what takes place when users come to your web pages.
- Increase Online Sales: HeatMap Tracker lets you improve user interaction with your site, which increases your online sales and conversion rates. There are a number of ways to achieve this and we list a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker provides many great features for web site owners. Here are just a few of these:
- Quick and simple to install and set up. Goes to work in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors eyes are drawn to and measure how far down your product pages your users read down to as a measure of the length of time your web copy can keep them interested. HeatMapTracker lets you analyze every single user action to help you see how users are interacting with your site or certain pages on the website.
- Unlimited session screen captures and session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can capture user sessions on your site for one day, a week or two, a month, or more!
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total recorded visitor sessions HeatMap Tracker has recorded for each project. You can easily view the top pages your readers are moving towards and how they are interacting with the content on each page, allowing you to spend more time on improving pages that your visitors are more interested in. You can also see regional demographic data of your visitors and learn where they are coming from.
Additional features:
The chart below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials users have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the many ways you can use HeatMap Tracker on your website to improve your results:
- Understand what works (i.e. where visitors click) and what’s not working (where users aren’t going to). For example, are visitors watching your videos? Are they clicking on images believing that these link to somewhere else?
- Get ideas on how to refine your landing pages, sign up forms, sales funnel, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- conduct “above the fold” tests to improve your landing page’s visitor impact, or optimize the impact of your home page’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if any content should be inserted, changed, or deleted.
- Produce “before” and “after” case studies for digital services.
- Test whether users tend to click images vs buttons versus text links, and how specific user segments interact within your website.
- Confirm potential website security and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for providing exceptional products and product support. The product download area includes video tutorials for installing and configuring the software.
Software Price
Heat Map Tracker comes in 3 different editions:
- Basic (Single) License – Licensed for 1 site. Cost = $197.00 One-time.
- Professional License – Allows you to use on up to 10 sites. Cost = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, session replays, unlimited recording / page views, free updates and enhancements and professional support), the Agency license allows you to install the plugin on as many sites as you want, create client sub-accounts, and set up automated PayPal client invoicing, making it an ideal solutions for web development service providers. Cost = $497.00 One-time.
Please Note: Price details for the product depends on whether there are any promotions or limited-time specials being offered. When we last checked, the software retails for the pricing shown above. This may not be the actual pricing set by the plugin seller when you visit the plugin website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current price:
Additional Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Analytics services such as Google Analytics provide great metrics on things such as how many people are visiting your pages, how they found it and what they are doing during their visits. However, to really gain a deep understanding into how your web site and your content is being used by your visitors to engage with your digital presence, then a heatmap analytics software application can be very practical.
We recommend buying a copy of Heat Map Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to make more online sales.
For more details, check out the software here: Heat Map Tracker – Real-Time Click-Tracking & HeatMap Tracking Plugin
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