Being able to understand the behavior of visitors on your site is absolutely vital to the success of your business online.
The adage ”you can’t manage what you don’t measure” is as important today as always. If you don’t know what is going on on your web pages, how would you know what areas of your web site need to be improved?
Business owners have been looking for accurate ways to track and analyze visitor behavior since web sites were first invented. From basic counters that track visitor numbers, to powerful statistical tracking tools like Google Analytics which can capture very granular information.
Learning about visitor behavior is important for the success of your digital marketing and content strategy, not just because it allows you to understand what visitors are doing so you can improve your results, but testing also shows that past visitor behaviour is the best indicator of future behaviour. It’s an even better indicator, in fact, than knowing demographics.
Although being able to view key reports such as the number of visitors are coming to your site, what pages they are arriving on and departing from, how long they are remaining on your site for, keywords searched, page views, referring web sites, and so on, is highly important, wouldn’t it also be useful to track precisely what users are reading, where on your site they are staying the longest for, what hyperlinks they are clicking on, which parts of the site visitors are pausing to read more about, and so on?
Fortunately, heatmap tracking technology makes this easy. Web heat maps have been used to pinpoint areas of a website page most frequently scanned by online visitors. Web heatmaps can also be used alongside other forms of web analytic software and session replay software.
If you own a WordPress-powered site, then you can easily add heatmap tracking with recorded visitor session replays to your business tool box using an easy-to-install and quite inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that visually records your website visitors’ every movement and creates instant heat maps that show precisely where users click and where they are scrolling throughout your website.
The HeatMapTracker application also allows you to see your site from your visitor’s perspective.
For more details, visit the script site here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The better you know how your readers interact with your content, the more you can improve your site’s user experience. Imagine knowing the specific issues that prevent your readers from fully accessing your site, such as confusing site navigation layouts, or distracting banner ads. As a site owner, you can encourage your site visitors to perform certain actions, such as joining a newsletter or clicking on specific links.
Although Google Analytics has an overlay feature that can give you an idea of what links on a web page are being clicked, a heatmap can also show you any clicks that users make on your site, whether they are links or not. This is important because if a heat map report helps you discover that visitors are clicking on an image which they think is a link, but is actually not a link, you could quickly edit this by adding a link to the image, or make it crystal clear to your visitors that the image is not a hyperlink.
Heatmaps, therefore, can be one of the most useful ways to test your site design, assess how navigatable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to track visitor behavior on your web site:
Observe Everything Users Are Doing On Your Site
HeatMap Tracker creates a screen video of every visitor movement on your web site, enabling you to monitor all which buttons and links are being clicked, eye-tracking and page scrolling movement.
Full Control Without Restrictions
The application is hosted on your own server, giving you unlimited session recordings and pageviews.
Unlimited Upgrades & Enhancements
There is a one-time investment to purchase the application, which then entitles you to receive unlimited software updates and enhancements for free.
Additional application benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your web pages, you can spot issues preventing visitors from progressing to the end of your sales funnel and correct these.
- No More Guessing Visitor Behavior: The video recordings of your users’ sessions reveal precisely what takes place on your web pages. Screen overlays let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they hover on a specific area, how far and quickly they navigate down your site and more! No more guessing or hoping … just accurate intel of what happens when visitors visit your web site.
- Increase Online Sales: HeatMapTracker helps you improve visitor engagement with your business, which improves your online sales and conversion rates. There are many ways to achieve this and we’ll discuss a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker provides many unique features for WordPress users. Here are just some of these:
- Quick and simple to install and implement. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors spend more time on and measure how far down the page your visitors scroll as an average of the length of time your web copy can retain their attention. HeatMap Tracker lets you study each and every user action to help you learn how users interact with your site or particular pages on your site.
- Unlimited visitor recording and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With Heat Map Tracker you can measure visitors on your site for one day, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for all projects. You can easily see which pages your readers are moving towards and how they interact with each page’s content, allowing you to spend more time on improving pages that your readers are more interested in. You can also access regional location data of your visitors and learn which part of the world they are coming from.
Additional features:
The chart below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials and feedback that plugin customers have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your results:
- Learn what’s working (i.e. where visitors are clicking) and what’s not working (where people are not clicking). For example, are visitors engaging with your videos? Are they clicking on images assuming that these may be linking to somewhere else?
- Get ideas on ways to refine your landing pages, sign up forms, checkout processes, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Performing “above the fold” testing to improve your landing page’s “first impression”, or maximize the impact of the home page’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if an element on your page needs to be included, reworked, or deleted.
- Produce “before” and “after” comparison reports for digital marketing services.
- Test whether visitors prefer to click images vs buttons vs text links, and how particular user segments engage with your web site.
- Troubleshoot confirmed site security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering reliable product quality and product support. The member download area contains video tutorials for installing and setting up the software.
Software Cost
Heat Map Tracker is available in three editions:
- Basic (Single) License – Use on one site. Price = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to install on up to ten sites. Price = $297.00 One-time.
- White Label License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, browser session replays, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it ideal for digital agencies. Cost = $497.00 One-off payment.
Note: Current pricing for the product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the pricing at the time this review was published. This may or may not be the actual pricing set by the software seller when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services such as Google Analytics can provide you with good data on things such as the number of people arriving on your pages, how they found it and what they do whilst on your site. However, if you want to really gain an insight into how your site and its content is being used by your visitors to engage with your digital presence, then a heatmap analytics application can be a great way to do so.
We recommend purchasing a license of HeatMap Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to make more web sales.
For more details, check out the software here: HeatMap Tracker – Live Click-Tracking & HeatMap Tracking Software
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