The ability to understand visitor behavior is most important to the success of your digital business.
The business management saying ”you can’t manage what you can’t measure” is as important in the digital economy as always. If you don’t know what is going on on your site, how would you get better results?
Businesses have been searching for ways to track and analyze user behaviour since web sites were first invented. From simple tracking counters, to very powerful and sophisticated analytical tools like Google Analytics that can deliver granular information.
Analyzing user behavior is important for the success of your web site, not only because it allows you to understand what visitors are doing so you can better your results, but testing also shows that past visitor behavior is the most reliable predictor of future behavior. More reliable, in fact, than knowing demographics.
Although the ability to monitor statistical reports like how many web users are arriving on your site, what pages they are entering and exiting, how long they are remaining on your site for, what terms are being searched for, average page views, referring sites, etc …, is extremely important, wouldn’t it also be excellent to be able to know exactly what visitors are clicking on, where they are visiting the longest period on, what hyperlinks they are clicking on, which parts of your page visitors are pausing to read more about, and more?
Fortunately, heatmap technology makes this easy. Website heatmaps have been used to analyze areas in a website page that online visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytics and session replay tools.
If you own a WordPress web site, then you can easily add heat map tracking with recorded session replays to your arsenal of key site analysis tools using a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software tool that is compatible with WordPress (and other programs) and that lets you track your site visitors’ complete session and creates live heatmaps showing where they click and where they are scrolling throughout your site.
HeatMapTracker analytics tool enables you to spy on every action your users make.
For more details, visit the software site here: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your readers are engaging with your web pages, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully engaging with your site, such as confusing navigation layouts, or disruptive ads. As the site owner, you can guide your users to complete certain actions, such as join your newsletter or clicking on certain links.
While Google Analytics has its overlay feature which can show you what links on a page are being clicked, a heatmap can display any clicks that visitors make on your site, regardless of whether these are links or not. This is a significant benefit because if a heatmap analysis helps you discover that readers are clicking on an image that they suppose to be a link, but happens to not be a link, you would be able to quickly repair this by linking the image to the destination your visitors are trying to get to, or let your visitors know that the image is not a hyperlink.
Heat maps, therefore, are one of the best ways to test your site design, assess how readable your content is and help to improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to track visitor behavior on your web site:
Record Everything Users Do On Your Website
HeatMapTracker creates a screen video of every browsing session on your web site, enabling you to see all page clicks, eye-tracking and page scrolling.
Full Control Without Restrictions
The script allows you to self-host the technology, giving you no restrictions on session recording and playbacks.
Lifetime Upgrades And Enhancements
There is a one-time cost to buy the application, which entitles you to receive unlimited upgrades and added features for free.
Some additional benefits include the following:
- Improve Your Marketing: By seeing how visitors use your web pages, you can uncover problems that prevent visitors from taking desired actions and reach your site objectives.
- Stop Guessing About Visitor Behaviour: The screen video recordings of your users’ sessions allow you to see precisely what takes place on your website. Screen overlays let you know exactly which elements visitors click on, which areas they are drawn to most on your website, how long they hover on a particular section, how fast they navigate down your pages and more! No more guessing or making wrong assumptions … just accurate data of what takes place when users explore your website.
- Increase Visitor Engagement: HeatMap Tracker helps you increase visitor interaction with your site, which improves your online sales and conversions. There are many ways to achieve this and we present a number of these in the “Tips” section further below.
Software Features
HeatMap Tracker includes many features for WordPress users. Here are just some of these:
- Fast and simple to install and configure. Be up and running in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors eyes are drawn to and monitor how far down your page your users read down to as a measure of the length of time your sales message can engage them for. The software lets you analyze each and every user session to see how they interact with your website or specific pages on your web site.
- Unlimited session recording and browser session playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can record users on your website for 1 day, 1 week, one month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and total sessions the heat map analytics software has recorded for all projects. You can easily see which pages your visitors are moving towards and how they interact with each page’s content, allowing you to spend more time on the content that your visitors are more interested in. You can also monitor regional location data of all visitors and see which part of the world they are coming from.
Additional features:
The chart below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials and feedback users have submitted regarding the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your results:
- Understand what works (i.e. where users are clicking) and what’s not working (where users are not clicking). For example, are people watching your videos? Are they clicking on graphic elements assuming that they link to somewhere else?
- Get ideas on ways to refine your landing pages, sign up forms, checkout processes, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Perform “above the fold” testing to improve your website’s “first impression”, or optimize the impact of your website’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify whether any new content needs to be included, rearranged, or deleted.
- Produce “before” and “after” comparison reports for online marketing services.
- Analyze whether users tend to click on images versus buttons versus text links, and how specific user segments engage within your web site.
- Analyze potential site security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering robust products and support. The members area includes video tutorials for installing and configuring the software.
Software Pricing
HeatMap Tracker comes in 3 versions:
- Basic (Single) License – Allows you to install on 1 site. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to 10 websites. Cost = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heat maps, session recording, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition allows you to install the plugin on as many sites as you need, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web marketing agencies. Price = $497.00 One-time.
Please Note: Pricing details of the product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current price at the time this article was written. This may or may not be the actual pricing set by the product seller when you visit the product site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing details here:
Additional Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Services like Google Analytics can provide great data on things such as how many people are coming to your website, how they found it and what they are doing whilst on your website. However, to truly gain an insight into how your website and your content is helping your visitors to engage with your business online, then a heatmap analytics application can be a very practical way to do so.
We suggest purchasing a copy of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your site’s user-experience, engagement and to increase your sales of your products or services.
For full details, check out the software here: Heat Map Tracker – Real-Time Click-Tracking And HeatMap Tracker
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