Being able to track and see visitor behavior is absolutely vital to your online success.
The old business saying ”you can’t manage what you can’t measure” is as true in the digital economy as it has ever been. If you don’t know what is happening when users arrive on your site, then how will you get better results online?
Business owners have looked for ways to track and analyze what users are doing in their web-sites since web sites were first introduced. From simple counters that track how many people have viewed your web page, to powerful and sophisticated statistical tracking software like Google Analytics which can record and display very detailed measurements.
Analyzing user behaviour is important for the success of your digital presence, not only because it enables you to understand what visitors are doing so you can better your results, but research also proves that previous user behaviour is the best indicator of future behavior. It’s an even better predictor, in fact, than demographics.
While the ability to track valuable metrics such as the number of unique web users are checking out your website, what pages they are entering and exiting, how long they are remaining on your site for, keyword searches, page views, referring web sites, and so on, is extremely useful, wouldn’t it be useful to be able to track precisely what users are doing, where on your pages they are visiting the longest period on, what links they are clicking on, which parts of your page visitors are mostly intrigued about, and more?
Fortunately, heatmap technology makes this easy. Website heat maps can be used to locate areas of a web page most frequently scanned by visitors. Web heatmaps are also often integrated with other forms of web analytic software and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking and recorded visitor session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software script that is compatible with WordPress (and other web applications) and that visually tracks your web site visitors’ entire journey and creates instant heatmaps showing where they are clicking and where they are scrolling throughout your website.
The HeatMapTracker analytics tool lets you see your site from your visitor’s unique perspective.
More info: HeatMapTracker
Benefits
The better you know how your readers engage with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your readers from fully accessing your website, like confusing site navigation elements, or disruptive adverts. As a website owner, you can help your users to complete certain actions, such as signing up to a newsletter or click on specific links.
Although Google Analytics has its overlay feature which can give you an idea of what links on a web page are being clicked, a heatmap will also reveal any clicks that visitors make on your page, whether these are links or not. This is important because if a heat map report helps you discover that users are clicking on an image which they imagine to be a link, but is actually not a link, you can quickly remedy this by linking the image to the page your users are trying to get to, or let your visitors know that the image is just a graphic.
Heat maps, therefore, are one of the most useful ways to test the design of your website, assess how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to track user behaviour on your web site:
See Everything Users Are Doing On Your Web Pages
The software creates a screen video of every user browsing movement on your website, enabling you to record all page clicks, eye-tracking and page scrolls.
Complete Control With No Restrictions
The application is hosted on your own server, giving you no restrictions on recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-off investment to purchase the software, which then entitles you to receive unlimited updates and enhancements.
Some additional benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your web pages, you can spot difficulties that prevent users from progressing to the end of your sales funnel and correct these.
- Stop Guessing User Behavior: The video playbacks of your visitors’ browsing sessions show you precisely what happens on your web pages. Screen overlays let you know exactly which elements visitors click on, which areas they are drawn to most on your website, how long they browse in a particular area, how far they travel down your content and more! No more guessing or hoping … just pure evidence of what goes on when people visit your site.
- Increase User Engagement: HeatMap Tracker lets you improve user engagement with your site, which increases your online sales and conversions. There are many ways to achieve this and we’ll present a few of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker provides many unique features for WordPress users. Here are just a few of these:
- Fast and simple to install and set up. Goes to work in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors look at and see how far down your page your users read down to as a benchmark of how long your site or content can keep them engaged. HeatMap Tracker lets you study each and every user experience to see how they interact with your site or certain pages on the website.
- Unlimited visitor recording and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can measure visitor sessions on your site for one day, a few weeks, one month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and total recorded user sessions Heat Map Tracker has recorded for each project. You can quickly see the top pages your readers are moving towards and how they are interacting with the content on each page, allowing you to spend more time on improving pages that your readers care about. You can also access regional location data of your visitors and learn where they are coming from.
Additional software features:
The table below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials and comments that users have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your results:
- Learn what works (i.e. where users are clicking) and what’s not working (where users aren’t clicking). For example, are visitors watching your videos? Are they clicking on graphic elements believing that they lead to somewhere else?
- Get useful information on ways to refine your landing pages, sign up forms, subscriptions, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Create “above the fold” experiments to improve your landing page’s “first impression”, or optimize the impact of the website’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify if any content section should be inserted, changed, or removed.
- Create “before” and “after” comparison reports for web-related services.
- Compare if visitors prefer to click on images versus buttons versus text links, and how specific user segments engage within your website.
- Analyze suspected website security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a highly recognized online marketer with a solid reputation for providing exceptional products and support. The product download area includes video tutorials for installing and configuring the software.
Product Pricing
HeatMap Tracker is available in three versions:
- Basic (Single) License – Licensed for 1 site. Cost = $197.00 One-time.
- Professional (Multiple) License – Installs on up to ten domains. Price = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the other editions (click-tracking, heatmaps, session recording, unlimited recording / page views, free updates and enhancements and access to support), the Agency license lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital marketing service providers. Price = $497.00 Single Payment.
Please Note: Pricing details of HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the plugin is being retailed for the pricing shown above. This may or may not be the actual pricing charged by the plugin developer when you visit the plugin website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest price here:
Additional Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Analytics services such as Google Analytics can give you some good information on things such as how many people are visiting your site, how they are finding it and what they are doing whilst visiting your web site. However, to truly gain an insight into how your site and its content is helping your visitors to engage with your digital presence, then a heat map analytics application can be a very practical way to do this.
We suggest getting a license of HeatMap Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your user-experience, engagement and for generating more sales of your products or services.
For more details, check out the software here: HeatMap Tracker – Live Click-Tracking & Heat Map Tracker
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