Being able to track visitor behavior is absolutely vital to the success of your digital presence.
The management saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as always. If you don’t know what is happening when users arrive on your website, then how would you get better results online?
Business owners have been searching for ways to track and analyze what is happening since websites were first invented. From simple counters that track how many people have viewed your web page, to very sophisticated and powerful analytical software like Google Analytics which record and let users see very rich information.
Understanding visitor behaviour is vitally important for the success of your web site, not only because it allows you to understand what visitors are doing so you can improve your performance, but research also proves that past user behaviour is the most reliable way to predict future behavior. It’s an even more more reliable indicator in fact, than knowing demographics.
Although the ability to track key metrics such as how many web visitors are visiting your site, which pages they are landing on and leaving from, how long they are remaining on your website for, what terms people are searching for, page views, referring sites, etc …, is extremely essential, wouldn’t it be fantastic to know precisely what users are doing, where on your site they are staying the longest for, which links they are clicking on, which parts of the site they are reading, and more?
Fortunately, heat map tracking technology makes this easy and possible. Web heatmaps can be used for displaying areas of a website page most frequently scanned by web visitors. Web heat maps are also often used alongside other forms of web analytics and session replay software technologies.
If you own a WordPress web site, then it’s easy to add heat map tracking with recorded visitor session replays to your arsenal of essential online analysis tools with an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software program that works with WordPress and that lets you record your website users’ complete session and generates live heat maps showing precisely where they click and where they are scrolling on your site.
The HeatMapTracker application allows you to record every click your visitors make.
For more details, visit the script site here: Heat Map Tracker
Benefits
The better you know how your visitors interact with your content, the more you can improve your site’s user experience. Imagine knowing the specific challenges that have been preventing your users from fully engaging with your site, like unclear navigation elements, or distracting banner ads. As a website owner, you can encourage your site visitors to complete certain actions, such as joining your newsletter or clicking on specific links.
Although Google Analytics has its overlay feature which can give you an idea of what links on your page are being clicked, a heatmap can display any clicks that visitors make on your site, regardless of whether they are links or not. This is important because if a heat map report reveals that visitors are clicking on an image that they think is a link, but is actually not a link, you would be able to easily remedy this by adding a link to the image, or make it clear to your visitors that the image is not a link.
Heat maps, therefore, can be one of the best ways to test the design of your website, see how readable your content is and help to improve conversions.
Here are just some of the benefits of using HeatMap Tracker to monitor user behavior on your site:
Observe Everything Users Are Doing On Your Site
HeatMap Tracker lets you record every user browsing session on your web site, enabling you to record all clicks, eye-tracking and page scrolling.
Full Control Without Limitations
The software is hosted on your server, giving you no-limit session recording and playbacks.
Unlimited Upgrades & Enhancements
There is a one-time investment to buy the HeatMapTracker script, after which you are then entitled to receive unlimited application updates and new features for free.
Some additional benefits include the following:
- Improve Your Marketing Efforts: By seeing how visitors experience your web site, you can identify obstacles preventing visitors from taking desired actions and improve visitor engagement.
- No More Guessing User Behaviour: The video playbacks of your users’ browser sessions let you understand exactly what happens on your website. Heatmaps let you see exactly which elements visitors click on, where they are drawn to most on your site, how long they browse on a particular spot, how far they travel down your site and more! No more guesses or hoping … just accurate metrics of what goes on when users navigate around your site.
- Increase Website Sales: HeatMap Tracker lets you improve visitor interaction with your business, which increases your online sales and conversions. There are a number of ways to do this and we go over several of these in the “Tips” section further below.
Features
Heat Map Tracker offers many features for WordPress users. Here are just a few of these:
- Quick and easy to install and implement. Be up and running in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your site visitors spend more time view and observe how far down your sales or product pages your visitors read down to as an average of how long your sales message can engage them for. The software lets you analyze every single user session to help you see how they are interacting with your site or particular pages on your site.
- Unlimited visitor recording and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With Heat Map Tracker you can record visitors on your web pages for 1 day, a few weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and total sessions Heat Map Tracker has recorded for each project. You can easily see which pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on the content that visitors are more interested in. You can also see regional location data of your visitors and discover which part of the world they are coming from.
Additional software features:
The image below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials and comments plugin customers have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the many ways you can use Heat Map Tracker on your site to improve your business:
- Discover what works (i.e. where people are clicking) and what’s not working (where people aren’t clicking). For example, are visitors watching your videos? Are they clicking on images thinking that they may be linking to somewhere else?
- Get ideas on how to optimize your landing pages, sign-up forms, shopping cart, screen resolution, etc.
- Get actionable information on ways to create A/B split testing to improve conversions
- Get practical data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Create “above the fold” experiments to improve your home page’s “first impression”, or optimize the impact of the landing page’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify whether a page element could be added, edited, or removed.
- Produce “before” and “after” comparison reports for web-related services.
- Analyze if visitors tend to click on images vs buttons versus text links, and how specific user segments engage within your web site.
- Troubleshoot suspected website security problems and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a recognized internet marketer with a solid reputation for providing great product quality and customer support. The member download area includes video tutorials for installing and configuring the software.
Product Pricing
HeatMap Tracker is available in 3 different editions:
- Basic License – Single domain only. Cost = $197.00 One-time.
- Professional License – Allows you to use on up to ten domains. Price = $297.00 One-time.
- White Label License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, session recording, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency edition allows you to install the software on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web development service providers. Cost = $497.00 One-off payment.
Please Note: Pricing for the HeatMap Tracker product depends on whether there are any promotions or limited-time specials being offered. Presently, the product is selling for the prices shown above. This may or may not be the actual pricing charged by the product seller when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services such as Google Analytics can provide useful information on things such as how many people are visiting your website, how they are finding it and what they do during their visits. However, if you want to really gain a deep understanding into how your website and its content is being used by your visitors to interact with your digital presence, then a heat map analytics tool can be very useful.
We suggest purchasing a license of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your site’s user-experience, engagement and for increasing your sales of your products or services.
To learn more, visit the software website here: HeatMap Tracker – Real-Time ClickTracking & Heat Map Tracking Software
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