The ability to track visitor behavior is absolutely important to your online success.
The old adage “if you can’t measure it, you can’t manage it” is as important today as it has ever been. If you don’t know what is happening when visitors arrive on your site, how will you get better results online?
Business owners have looked for useful methods to track and understand visitor behaviour since web sites were first developed. From basic tracking counters, to very powerful statistical tracking software like Google Analytics which can track very rich measurements.
Measuring user behavior is important for the success of your digital marketing strategy, not only because it enables you to understand what visitors are doing so you can improve your performance, but it’s also been proven over and over that past user behavior is the best predictor of future behavior. It’s a better indicator, in fact, than demographics.
Although being able to track valuable information such as how many unique web visitors are arriving on your website, which pages they are landing on and leaving from, how long they are staying on your website for, what terms are being searched for, average page views, referring pages, etc …, is vitally essential, wouldn’t it also be excellent to be able to know exactly what users are clicking on, where on your site they are navigating around in, which hyperlinks they are clicking on, which parts of your content visitors are pausing on, and so on?
Fortunately, heatmap tracking technology makes this possible. Website heat maps are used to analyze areas on a web site page most frequently scanned by web visitors. Web heat maps can also be used alongside other forms of web analytic software and session replay software.
If you use WordPress, then you can easily add heat map tracking and recorded session replays to your business tool box with a simple to use and very inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software tool that is compatible with WordPress (and other CMS applications) and that lets you visually track your site visitors’ complete session and generates live heat maps that show exactly where users click and where they are scrolling throughout your site content.
HeatMapTracker application lets you see your website from your visitor’s unique point of view.
Learn more here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The more accurate data you have about how your users engage with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your readers from fully engaging with your site, like unclear site navigation layouts, or disruptive adverts. As a website owner, you can help your visitors to complete certain actions, such as signing up to a newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature that can give you an idea of which links on your web page visitors are clicking, a heat map will also show you any clicks that visitors make on your page, regardless of whether these are links or not. This is important because if a heatmap report helps you discover that users are clicking on an image which they suppose to be a link, but happens to not be a link, you could easily fix this by adding a link to the image, or make it crystal clear to your readers that the image is not a hyperlink.
In short, heatmaps can be one of the best ways to test your site design, see how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track user behavior on your website:
Capture Everything Visitors Are Doing On Your Web Pages
The script lets you record every browsing session on your website, allowing you to see all clicks, eye-tracking and scrolls.
Complete Control With No Limitations
The script is self-hosted, giving you no limits on session recordings and playbacks.
Free Upgrades & Enhancements
There is a one-time cost to purchase the application, after which you are then entitled to receive unlimited application updates and new features for life.
Some additional benefits of the application include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they use your website, you can uncover challenges that prevent visitors from taking desired actions and optimize your site.
- No More Guessing User Behaviour: The screen video recordings of your visitors’ browser sessions show you exactly what is happening on your website. Heatmaps let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your website, how long they choose to stay in a specific spot, how quickly they travel down your content and more! No more guessing or hoping … just factual evidence of what goes on when people explore your web site.
- Increase User Engagement: Heat Map Tracker lets you increase visitor interaction with your business, which improves your online sales and conversion rates. There are a number of ways to achieve this and we discuss a number of these in the “Tips” section further below.
Software Features
HeatMap Tracker includes many features for WordPress users. Here are just a few of these:
- Quick and easy to install and set up. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors look at and observe how far down your sales or product pages your users read down to as an average of the length of time your website and/or sales copy can keep them engaged. The software lets you study every single visitor experience to see how users interact with your website or particular pages on the web site.
- Unlimited visitor recording and session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can record visitors on your site for a few days, a few weeks, 1 month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and all recorded user sessions HeatMap Tracker has recorded for all projects. You can quickly view which pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on pages that visitors are more interested in. You can also review regional demographics of all visitors and see where they are coming from.
Additional features:
The image below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials customers have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your website to improve your business:
- Understand what works (i.e. where users click) and what’s not working (where visitors aren’t clicking). For example, are people watching your videos? Are they clicking on images assuming that these lead to somewhere else?
- Get useful data on how to optimize your landing pages, sign-up forms, memberships, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Performing “above the fold” tests to improve your home page’s visitor impact, or optimize the impact of your site’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify if any content section could be added, rearranged, or removed.
- Produce “before” and “after” case studies for online marketing services.
- Test if users prefer to click on images versus buttons vs text links, and how specific user segments interact within your web site.
- Confirm suspected site security exploits and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering exceptional products and customer support. The product download area includes video tutorials for installing and configuring the software.
Product Price
Heat Map Tracker is available in 3 separate versions:
- Basic (Single) License – Allows you to install on 1 domain. Price = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to ten domains. Price = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heat maps, browser replays, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency edition lets you install the software on unlimited sites, create client sub-accounts, and set up automated PayPal client invoices, making it ideal for digital marketing agencies. Price = $497.00 Single Payment.
Note: Current pricing for the HeatMap Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the software sells for the amounts shown above. This may or may not be the actual price set by the product seller when you visit the website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing here:
Additional Software Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Services like Google Analytics provide great information on things such as the number of people visiting your pages, how they find it and what they are doing during their visits. However, if you want to really gain deep knowledge into how your site and your content is helping your visitors to connect with your digital presence, then a heat map analytics application can be a great way to do so.
We suggest getting a license of Heat Map Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, visitor engagement and for generating more sales.
To learn more, visit the software website here: HeatMapTracker – Live Click-Tracking & Heat Map Tracking Plugin
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