Being able to track, monitor and understand visitor behavior is very important to the success of your digital business.
The business management adage ”you can’t manage what you can’t measure” is as important today as always. If you don’t know what is going on on your web pages, how would you get better results online?
Business owners have looked for ways to track and analyze user behaviour since web sites first appeared. From simple tracking counters, to sophisticated statistical tracking software like Google Analytics and other applications that can capture an incredible level of measurements.
Tracking visitor behavior is important for the success of your digital marketing and content strategy, not only because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that previous consumer behaviour is the most reliable way to predict future behaviour. Better, in fact, than visitor demographics.
Although being able to analyze statistical data like how many web visitors are exploring your site, what pages they are entering and exiting, how long they are remaining on your website for, which terms are being searched for, average page views, referring web sites, etc …, is highly important, wouldn’t it also be useful to be able to know exactly what visitors are doing, where on your site they are staying the longest for, which links they are clicking on, which areas of your content they are most intrigued about, and more?
Fortunately, heat map tracking technology makes this easy and possible. Website heatmaps are used to pinpoint areas in a website page most frequently scanned by visitors. Web heatmaps can also be used alongside other forms of web analytics and session replay software.
If you own a WordPress-powered site, then it’s easy to add heatmap tracking with recorded session replays to your arsenal of essential online analysis tools with a simple to use and very inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that works with WordPress and that lets you record your web site users’ entire session and creates live heat maps that show where they click and where they are scrolling throughout your site.
HeatMapTracker software enables you to look over the shoulders of every person who comes to your web site.
Go here to learn more about the software: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors are engaging with your web site, the more you can improve your site’s user experience. Imagine knowing the specific barriers that are preventing your readers from fully accessing your site, like unclear site navigation elements, or disruptive adverts. As the website owner, you can help your visitors to perform certain actions, such as join a newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of which links on your web page are being clicked, a heat map will also reveal any clicks that users are making on your page, regardless of whether they are actual links or not. This is important because if a heatmap report helps you discover that users are clicking on a graphic element which they think is a link, but happens to not be a link, you could easily fix this by linking the image to the destination your visitors are trying to get to, or let your readers know that the image is just a graphic.
Heat maps, therefore, can be one of the most useful methods to test the design of your site, assess how readable your site is and help to improve conversions.
Here are just some of the many benefits of using HeatMapTracker to track visitor behavior on your site:
Record Everything Visitors Are Doing On Your Website
Heat Map Tracker lets you record every browsing movement on your website, allowing you to view all links and buttons clicked, eye-tracking and scrolls.
Full Control With No Limitations
The software is hosted on your server, giving you unlimited recordings and playbacks.
Lifetime Updates And Enhancements
There is a one-off cost to buy the HeatMapTracker application, after which you are then entitled to receive lifetime updates and all future enhancements.
Some additional script benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your web pages, you can spot problem areas preventing visitors from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing User Behaviour: The screen video recordings of your users’ sessions reveal precisely what is taking place on your web site. Heat Maps let you know exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they hover on a specific location, how fast they travel down your site and more! No more guessing or making wrong assumptions … just factual data of what happens when users move around your site.
- Increase User Engagement: HeatMap Tracker helps you increase user engagement with your business, which creates better online sales and conversion rates. There are a number of ways to do this and we discuss a number of these in the “Tips” section later in this review.
Software Features
HeatMapTracker includes many unique features for WordPress users. Here are just a few of these:
- Quick and easy to install and configure. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors look at and observe how far down your product pages your users scroll down to as a measure of the length of time your sales message can keep them engaged. Heat Map Tracker lets you study every single user session to help you see how users are interacting with your website or particular pages on the site.
- Unlimited session recording and session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can record visitor sessions on your site for a few days, a few weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see total visitors, tracked pages and total recorded sessions HeatMapTracker has recorded for each project. You can easily see which pages your readers are gravitating towards and how they interact with the content on each page, allowing you to spend more time on improving pages that visitors are more interested in. You can also review regional demographics of all visitors and learn which part of the world they are coming from.
Additional features:
The image below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials plugin customers have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your website to improve your business:
- Discover what’s working (i.e. where users click) and what’s not working (where users aren’t going to). For example, are users watching your videos? Are they clicking on graphic elements assuming that they may be linking to somewhere else?
- Get useful information on how to optimize your landing pages, sign up forms, checkout processes, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get actionable information prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Perform “above the fold” testing to improve your landing page’s visitor impact, or optimize the impact of your landing page’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
- Identify whether a content section should be inserted, redesigned, or removed.
- Create “before” and “after” case studies for online marketing services.
- Compare whether users tend to click images vs buttons versus text links, and how specific user segments engage within your site.
- Analyze suspected website security exploits or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering reliable products and support. The members area includes video instructions for installing and setting up the software.
Software Cost
HeatMapTracker comes in three separate versions:
- Basic (Single) License – Single domain only. Price = $197.00 Single Payment.
- Professional License – Allows you to install on up to 10 websites. Price = $297.00 One-time.
- White Label License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser recording, unlimited recording / page views, free updates and enhancements and professional support), the Agency license allows you to install the plugin on as many sites as you like, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for digital service providers. Cost = $497.00 Single Payment.
Note: Current pricing for the HeatMap Tracker product depends on whether there are any promotions or limited-time specials being offered. The price shown above was correct when this review was written. This may not be the actual pricing set by the software developer when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Analytics services like Google Analytics provide important metrics on things such as how many people are coming to your website, how they are finding it and what they are doing during their visits. However, if you want to really gain a deep understanding into how your site and your content is being used by your visitors to interact with your digital presence, then a heatmap analytics tool can be a great way to do this.
We suggest purchasing a license of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, visitor engagement and to increase online sales.
For more details, check out the software here: Heat Map Tracker – Live Click-Tracking & Heat Map Tracker
***
