The ability to understand the behavior of visitors on your web site is most important to the success of your business online.
The adage “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is happening on your site, how can you improve your online results?
Website users have been searching for ways to track and analyze what users are doing on their internet sites since websites first appeared. From basic counters that track how many people have viewed your page, to powerful statistical tracking tools like Google Analytics and other applications that can record and let you see incredibly rich metrics.
Knowing user behaviour is vitally important for a successful digital marketing strategy, not only because it enables you to understand what visitors are doing so you can better your results, but it’s also been shown over and over that past visitor behaviour is the best predictor of future behavior. It’s an even more more reliable predictor in fact, than knowing demographics.
While the ability to view key data such as how many unique visitors are visiting your web site, what pages they are landing on and leaving from, how long they are remaining on your website for, keywords searched, unique page views, referring web sites, and so on, is highly useful, wouldn’t it be great to be able to track exactly what users are clicking on, where on your pages they are staying the longest period on, what hyperlinks they are clicking on, which parts of the content visitors are mostly intrigued about, and so on?
Fortunately, heat map technology makes this easy and possible. Website heat maps can be used to monitor areas of a web page that online visitors scan most frequently. Web heat maps can also be integrated with other forms of web analytic software and session replay software.
If you use WordPress, then you can easily add heatmap tracking with recorded user session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress (and other website programs) and that visually tracks your site users’ movements and creates live heat maps that show where users click and where they scroll on your web site.
The HeatMapTracker application also allows you to see your website from your visitor’s perspective.
Go here to learn more about this analytics tool: HeatMap Tracker
Benefits
The more you know how your readers engage with your web site, the more you can improve your site’s user experience. Imagine knowing the specific barriers that are preventing your visitors from fully benefiting from your website, like unclear site navigation layouts, or disruptive design elements. As a site owner, you can encourage your site visitors to perform certain actions, such as opting into a newsletter or click on specific links.
While Google Analytics has its overlay feature which can give you an idea of which links on a web page are being clicked, a heat map will also display any clicks that users make on your site, regardless of whether these are actual links or not. This is a significant benefit because if a heat map analysis helps you discover that users are clicking on an image that they imagine to be a link, but turns out not to be a hyperlinked image, you can easily remedy this by linking the image to the page your visitors are trying to get to, or make it perfectly clear to your users that the image is just a design element.
Heatmaps, therefore, are one of the best methods to test your site design, measure how readable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track user behaviour on your site:
See Everything Visitors Are Doing On Your Web Pages
The application captures every user browsing session on your site, allowing you to view all page clicks, eye-tracking and page scrolling movement.
Full Control Without Limitations
The software is self-hosted, giving you no limits on session recording and pageviews.
Free Upgrades & Enhancements
There is a one-time investment to buy the software, after which you are then entitled to receive unlimited updates and all future enhancements.
Some additional benefits include:
- Improve Your Marketing Efforts: By seeing how visitors navigate your web site, you can identify challenges preventing visitors from taking desired actions and improve your sales process.
- Stop Guessing Visitor Behaviour: The video recordings of your visitors’ browser sessions let you observe exactly what happens on your site. Overlays let you see exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they choose to stay on a specific section, how far they scroll down your site and more! No more guesses or making wrong assumptions … just accurate evidence of what happens when people come to your web pages.
- Increase Website Sales: HeatMap Tracker lets you improve user engagement with your site, which improves online sales and conversions. There are a number of ways to achieve this and we go over a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker offers many features for web site owners. Here are just some of these:
- Quick and simple to install and implement. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your site visitors look at and see how far down your page your users scroll down to as a benchmark of the length of time your site or content can keep them engaged. Heat Map Tracker lets you analyze every single user action to help you learn how they are interacting with your site or some pages on your website.
- Unlimited visitor recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can measure users on your site for a few days, a couple of weeks, a month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view total visitors, tracked pages and all recorded visitor sessions HeatMap Tracker has recorded for each project. You can easily view the top pages your users are moving towards and how they are interacting with the content on each page, allowing you to spend more time on pages that your users care about. You can also access regional location data of all visitors and discover which part of the world they are visiting from.
Additional features:
The table below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials and feedback plugin users have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your site to improve your business:
- Learn what works (i.e. where users are clicking) and what’s not working (where visitors are not going to). For example, are people watching your videos? Are they clicking on images thinking that they may be linking to somewhere else?
- Get useful information on ways to refine your landing pages, signup forms, memberships, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Conducting “above the fold” testing to improve your website’s visitor impact, or optimize the impact of the landing page’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
- Identify if any content section needs to be included, redesigned, or deleted.
- Produce “before” and “after” comparison reports for web services.
- Test if visitors prefer to click on images vs buttons vs text links, and how particular user segments engage with your web site.
- Confirm suspected site security exploits or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering robust product quality and customer support. The members area includes video instructions for installing and setting up the software.
Product Cost
HeatMap Tracker is available in 3 different versions:
- Basic (Single) License – Licensed for one domain. Price = $197.00 Single Payment.
- Professional (Multiple) License – Licensed for up to 10 websites. Price = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the other editions (click-tracking, heat maps, session recording, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency license allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web agencies. Price = $497.00 One-time.
Please Note: Price details for this product depends on whether there are any promotions or limited-time specials being offered. The above reflects the current price at the time this article was written. This may not be the actual pricing set by the plugin developer when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing here:
Additional Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Analytics services like Google Analytics can provide you with very useful metrics on things such as how many people are arriving on your website, how they found it and what they do during their visits. However, to truly gain a real-time understanding into how your website and your content is being used by your visitors to interact with your business online, then a heat map analytics software tool can be a great way to do this.
We recommend buying a license of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your site’s user-experience, engagement and to make more sales.
For more information, visit the software website: HeatMap Tracker – Real-Time Click-Tracking & HeatMap Tracking Software
***