The ability to track, monitor and understand the behavior of visitors and users on your web site is very important to the success of your business online.
The old business adage “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is happening when users arrive on your web pages, how can you know what areas of your website need to be improved?
Business owners have been searching for ways to track and analyze what is happening since websites first appeared. From simple tracking counters, to sophisticated and powerful analytical tools like Google Analytics which capture detailed key measurements.
Analyzing user behaviour is important for a successful digital presence, not only because it enables you to understand what visitors are doing so you can better your performance, but it’s also been proven that past visitor behavior is the most reliable predictor of future behaviour. Better, in fact, than demographics.
While being able to analyze key data such as the number of unique web users are checking out your site, what pages they are landing on and leaving from, how long they are remaining on your site for, keyword searches, average page views, referring sites, etc …, is extremely important, wouldn’t it be useful to know exactly what users are reading, where on your pages they are navigating through, which hyperlinks they are clicking on, what areas of your site visitors are reading, and so on?
Fortunately, heat map tracking technology makes this easy. Website heatmaps can be used for displaying areas in a website page that visitors scan most frequently. Web heatmaps are also often integrated with other forms of web analytic software and session replay tools.
If you use WordPress, then you can easily add heatmap tracking with recorded user session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually tracks your web site users’ complete session and generates instant heatmaps that show exactly where they are clicking and where they scroll on your site content.
The HeatMapTracker application enables you to see your website from your visitor’s unique point of view.
For more details, visit the script site here: HeatMap Tracker
Benefits
The better you know how your readers are engaging with your web site, the more you can improve your website’s user experience. Imagine knowing the specific issues that prevent your site visitors from fully accessing your site, like unclear site navigation elements, or disruptive ads. As the site owner, you can guide your readers to perform certain actions, such as opting into a newsletter or click on specific links or buttons.
While Google Analytics has an overlay feature that can show you what links on your page are being clicked, a heatmap will also show you any clicks that users are making on your site, whether they are links or not. This is a significant benefit because if a heat map report helps you discover that users are clicking on a graphic element that they imagine to be a link, but happens to not be a hyperlinked image, you could easily remedy this by linking the image to the page your readers are trying to get to, or make it absolutely clear to your readers that the image is not a hyperlink.
In short, heatmaps can be one of the most useful ways to test your site design, assess how readable your site is and improve conversions.
Here are just some of the benefits of using HeatMapTracker to track user behavior on your website:
See Everything Users Are Doing On Your Web Site
HeatMapTracker captures every browsing session on your web site, enabling you to view all clicks, eye-tracking and page scrolling.
Full Control With No Limitations
The script allows you to self-host the technology, giving you unrestricted recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-time investment to purchase the HeatMapTracker script, after which you are then entitled to receive lifetime updates and all future enhancements.
Additional benefits of the software include the following:
- Improve Site Usability: By seeing how visitors navigate your site, you can uncover challenges preventing visitors from taking desired actions and correct these.
- Stop Guessing Visitor Behavior: The screen video recordings of your visitors’ sessions allow you to know precisely what takes place on your website. Click overlays let you know exactly which elements users click on, where they are drawn to most on your website, how long they browse on a particular section, how far and quickly they scroll down your pages and more! No more guesses or hoping … just accurate intel of what goes on when users land on your web site.
- Increase Website Sales: HeatMapTracker lets you increase user interaction with your business, which creates better online sales and conversion rates. There are many ways to do this and we’ll go over some of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker provides many great features for WordPress users. Here are just some of these:
- Quick and simple to install and implement. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors spend more time reading and measure how far down your sales or product pages your users scroll down to as an indicator of the length of time your sales message can keep them engaged. Heat Map Tracker lets you study each and every user experience to see how they interact with your site or specific pages on your website.
- Unlimited session screen captures and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can capture users on your web pages for 1 day, a week or two, 1 month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and total recorded sessions Heat Map Tracker has recorded for all projects. You can easily view the top pages your users are gravitating towards and how they interact with the content on each page, allowing you to invest more time on the content that your visitors care about. You can also view regional location data of all visitors and see which part of the world they are coming from.
Additional software features:
The chart below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials and feedback that plugin customers have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your business:
- Understand what works (i.e. where visitors click) and what doesn’t work (where people aren’t going to). For example, are people engaging with your videos? Are they clicking on images believing that these may be linking to somewhere else?
- Get practical information on how to improve your landing pages, sign up forms, sales funnel, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Creating “above the fold” experiments to improve your website’s visitor impact, or maximize the impact of the home page’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify whether a page element should be included, rearranged, or removed.
- Produce “before” and “after” comparison reports for web services.
- Test whether visitors tend to click on images vs buttons vs text links, and how specific user segments interact within your site.
- Diagnose potential website security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a respected internet marketer with a solid reputation for providing exceptional product quality and customer support. The product download area includes video tutorials for installing and configuring the software.
Product Pricing
Heat Map Tracker is available in 3 versions:
- Basic (Single) License – Use on one website. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Use on up to ten sites. Price = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the other editions (click-tracking, heat maps, browser replays, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency edition lets you install the software on as many sites as you need, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web development service providers. Cost = $497.00 Single Payment.
Please Note: Pricing for the HeatMap Tracker product depends on whether there are any promotions or limited-time specials being offered. The above reflects the price at the time this content was published. This may not be the actual pricing charged by the software author when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing information here:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Analytics services like Google Analytics can provide you with good data on things such as the number of people arriving on your website, how they are finding it and what they are doing during their visits. However, if you want to truly gain deeper insights into how your site and its content is helping your visitors to engage with your digital presence, then a heatmap analytics service can be extremely useful.
We recommend that you consider purchasing a license of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, visitor engagement and to generate more sales of your products or services.
For more information, visit the software website: HeatMapTracker – Live Click-Tracking And Heat Map Tracking Plugin
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