Being able to track visitor behavior is absolutely vital to the success of your business online.
The saying ”you can’t manage what you can’t measure” is as important today as always. If you don’t know what is happening on your web site, how will you get better online results?
Business owners have looked for ways to track and analyze visitor behaviour since websites were first developed. From simple counters that track visitor numbers, to very sophisticated and powerful statistical tracking tools like Google Analytics and other applications that record and display very granular measurements.
Measuring user behavior is important for a successful marketing strategy, not only because it allows you to understand what visitors are doing so you can improve your performance, but testing also confirms that previous consumer behaviour is the best indicator of future behaviour. It’s a more reliable indicator in fact, than demographics.
While being able to monitor key metrics like the number of unique visitors are exploring your website, which pages they are coming and leaving from, how long they are staying on your website for, keyword searches, page views, referring websites, and so on, is highly essential, wouldn’t it be great to be able to view precisely what users are clicking on, where on your pages they are visiting the longest time on, what hyperlinks they are clicking on, which areas of your site they are most interested in, and so on?
Fortunately, heat map technology makes this possible. Website heat maps can be used to display areas of a website page most frequently scanned by visitors. Web heat maps can also be integrated with other forms of web analytic software and session replay software.
If you own a WordPress-powered site, then it’s easy to add heat map tracking and recorded visitor session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress and that visually records your web site users’ movements and creates instant heatmaps that show where they are clicking and where they are scrolling on your site.
The HeatMapTracker analytics tool also lets you track every move your visitors make.
For more details, visit the software site here: HeatMapTracker
Benefits
The better you know how your visitors engage with your web pages, the more you can improve your website’s user experience. Imagine knowing the exact obstacles that are preventing your users from fully accessing your website, like unclear navigation elements, or disruptive design elements. As a website owner, you can encourage your users to complete certain actions, such as signing up to your newsletter or click on specific links or buttons.
While Google Analytics has an overlay feature that can show you which links on a page visitors are clicking, a heatmap will also display any clicks that visitors are making on your site, whether they are actual links or not. This is a significant difference because if a heatmap analysis reveals that readers are clicking on a graphic element which they imagine to be a link, but is actually not a link, you would be able to easily edit this by adding a link to the image, or make it clear to your visitors that the image is just a graphic.
Heatmaps, therefore, can be one of the most useful methods to test the design of your website, measure how readable your content is and improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to monitor visitor behaviour on your website:
Observe Everything Visitors Are Doing On Your Web Pages
Heat Map Tracker lets you record every user browsing movement on your web site, allowing you to observe all clicks, eye-tracking and scrolls.
Full Control With No Restrictions
The script allows you to self-host the technology, giving you unrestricted session recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-off investment to purchase the application, after which you are then entitled to receive unlimited software upgrades and new features for life.
Some additional benefits of the HeatMap Tracker application include the following:
- Improve Site Usability: By seeing how visitors navigate your website, you can identify problem areas that prevent visitors from taking desired actions and improve your sales process.
- No More Guessing Visitor Behaviour: The screen video playbacks of your visitors’ browsing sessions reveal exactly what is happening on your web site. Screen overlays let you know exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they browse in a specific section, how far they navigate down your content and more! No more guesses or making wrong assumptions … just pure information of what takes place when users visit your site.
- Increase Visitor Engagement: Heat Map Tracker lets you increase user interaction with your site, which improves your sales and conversion rates. There are a number of ways to do this and we discuss several of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker provides many unique features for WordPress users. Here are just some of these:
- Fast and simple to install and set up. Be up and running in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and observe how far down your sales or product pages your visitors read down to as an indicator of the length of time your site can retain their attention. The software lets you analyze every single user experience to see how visitors interact with your site or particular pages on your website.
- Unlimited session screen captures and playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can capture user sessions on your web pages for one day, a week or two, a month, or more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and all sessions the heat map analytics software has recorded for all projects. You can easily see which pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving content that your readers care about. You can also review regional demographics of your visitors and see which part of the world they are coming from.
Additional software features:
The image below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials plugin customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your results:
- Learn what’s working (i.e. where users are clicking) and what’s not working (where people aren’t going to). For example, are users engaging with your videos? Are they clicking on images assuming that they lead to another section?
- Get insights on how to optimize your landing pages, signup forms, shopping cart, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Creating “above the fold” tests to improve your website’s “first impression”, or optimize the impact of the landing page’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify whether a page element should be inserted, reworked, or taken out.
- Produce “before” and “after” case studies for digital marketing services.
- Analyze if users tend to click images versus buttons versus text links, and how specific user segments interact with your web site.
- Troubleshoot confirmed site security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a recognized internet marketer with a solid reputation for providing great product quality and product support. The members area includes video tutorials for installing and setting up the software.
Product Cost
HeatMapTracker is available in three different editions:
- Basic License – Installs on one website. Cost = $197.00 One-time.
- Professional License – Allows you to use on up to 10 websites. Cost = $297.00 One-time.
- White-Label Branding) License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, browser session recording, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency edition lets you install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web development agencies. Price = $497.00 One-off payment.
Note: Pricing for the product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the product is selling for the prices shown above. This may not be the actual pricing set by the plugin author when you visit the plugin site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Services such as Google Analytics can provide useful metrics on things such as how many people are arriving on your site, how they are finding it and what they are doing during their visits. However, to really gain a deep understanding into how your website and its content is helping your visitors to connect with your business online, then a heatmap analytics tool can be very practical.
We recommend buying a copy of HeatMapTracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and to make more online sales.
To learn more, check out the software here: HeatMapTracker – Live ClickTracking & HeatMap Tracking Plugin
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