In Part 1 of this step-by-step article on ways to build your accounting business web presence, we provided in-depth tips and suggestions on the following topics:
- Challenges Professional Accountants Face Online
- Online Opportunities For Accountants
- Improve Your Website Pages
- Tips For Improving Your Web Content
In this section, we explore more ways to grow your accounting services business online. Areas covered below include:
- How To Improve Traffic
- Ways To Generate Leads & Enquiries
- How To Improve SEO, Increase User Engagement And Drive More Web Traffic Using Plugins
To learn more about WordPress plugins and themes, go here:
How To Improve Traffic
Your web traffic is an integral part of your online business growth. This section will help you improve your web traffic.
Optimize Your Website For SEO Using WordPress
There are lots of ways that WordPress helps optimize your accounting website for search engines:
- Search Engine-Friendly URLs – Set the permalinks to create search engine-optimized URLS for your article pages.
- Post Tags – Specify the keywords that you want search engines to index your article pages for.
- Post Categories – Add SEO-friendly categories for keeping your content organized and easy to find.
- Post Excerpts – WordPress lets you compose the description for your posts that will show to search engine users.
- Images – title images with keywords for improved search engine results.
- Content Linking – WordPress has a built-in feature that lets you easily link internal content
- Post Notification – Configure your site to automatically notify other search directories immediately upon publishing new content on your site.
Improving SEO, Increase User Engagement And Increase Web Traffic To Your Business Generation Using WordPress Plugins
As well as the built-in features of WordPress, there are dozens of plugins for WordPress that improve your website’s SEO, increase user engagement and drive more web traffic to your site.
Here are some plugins you can use to improve your website’s search engine optimization:
- Yoast SEO – WordPress SEO plugin
- Google XML Sitemaps – WordPress sitemap plugin (lists all of your posts and pages for search engines)
- WP Tree – WordPress site map plugin (for visitors)
(Use a plugin like Yoast SEO (formerly known as WordPress SEO by Yoast) to improve your website’s SEO)
Other WordPress tools you can add to improve your accounting or financial services site’s SEO, increase user engagement and drive more web traffic to your site are to add a forum, newsletters, commenting, and social features. Here are a few WordPress plugins that can help:
- BuddyPress – This plugin can be used to run a social network on your website.
- bbPress – This free WordPress plugin allows you to run a forum on WordPress.
- E-Newsletter – E-Newsletter lets you send professional email newsletters, track results and manage subscribers from your WP dashboard, without requiring a 3rd party subscription.
- Disqus – Disqus lets you power discussions and helps to increase engagement on your website.
- Social Media Feather – Use this plugin to add social buttons and features that allow visitors to share your content online to your site.
(WordPress users can easily add social sharing buttons to their website using free or inexpensive WordPress plugins)
Generate New Leads & Enquiries
This section covers ways to improve sales and generate new leads and enquiries for your business.
Providing A Newsletter
Providing a newsletter is a great way to build a list of subscribers. It provides many benefits, like:
- Sends targeted traffic to your site
- Keeps your business at the forefront of your reader’s minds
- Provides useful updates
- Provides you with a highly targeted marketing channel
- Allows you to offer special products or services to a select audience
- Increases interaction
- Provides you with other ways for subscribers to share your content
An effective way to entice your visitors to become subscribers is to provide them with high value content and give them something valuable for free in exchange for their personal details. This could be a guide, checklists for handling finances, access to financial calculators, discount coupons, membership access to videos, contests, etc.
Provide A Contact Form
A contact form makes it easy and simple for readers to contact you. A contact form also allows users to report issues, ask questions to specific departments, request a quote, and more.
Contact forms provide a number of benefits and advantages, like:
- Reduces spam
- Automated response
- Giving you control over what gets sent to you
- You can keep your email address private
- They can be added to any page or post
- Looks professional
- More convenient for site visitors
One of the most popular WordPress contact form plugins is Contact Form 7.
Contact Form 7
(Contact Form 7 – WordPress Plugin)
This plugin is easy to install and configure and lets you create multiple contact forms into any post or page, customize the form and the email contents, add fields, and more.
Supports international languages, Ajax-powered submissions, CAPTCHA, Akismet spam filtering and so on.
Something to consider is to add sections to your contact form so prospective clients can select which aspect of your business they are contacting you about. This ensures that visitors’ requests reach the right person.
Map
Adding maps to your website helps your visitors and customers find you.
A map is a great tool for several reasons:
- A map helps to improve local SEO
- Visitors can find your office easily
- Show location of events
(Adding maps to your website helps your visitors and clients find you)
Popular map plugins include:
- Google Maps
- Advanced Google Maps Plugin for WordPress
- WP Google Maps
- Comprehensive Google Map Plugin
How To Improve Search Engine Optimization, Increase User Engagement And Increase Web Traffic Generation With WordPress Plugins
WordPress Accounting Plugins
WordPress lets you add a number of plugins to your accounting or financial services site to immediately add a range of functional tools for your site visitors. Here are just some of the plugins you can choose from:
Calculator Pro Calculators
(Calculator Pro Calculators Plugin)
This plugin provides a free collection of 400+ calculators that you can provide to users on your website. Internationalization is supported.
Note: Most of the calculators aren’t focused on accounting, but there are a few you can use for:
- Interest rate
- Loans
- CD
- Debit
- And more
For more details, go here}:
Show Stock Quotes
(Show Stock Quotes Plugin For WordPress)
This plugin installs a widget that displays up to 20 different stock quotes per portfolio. You can display as many widgets as you want.
(Show Stock Quotes Plugin For WordPress – Stock Portfolio)
For more details, go here}:
Custom Stock Ticker
(Custom Stock Ticker – WordPress Plugin)
This plugin lets you place custom stock tickers on any sidebar, post or page using shortcodes.
This plugin comes with several customizable ticker. You can choose to use built-in themes or customize these yourself. It’s easy to customize it so it matches your site. You can also add custom stocks to individual categories.
Appearance customizations include height, width, background color, opacity, scrolling speed, number of stocks displayed simultaneously, font family, font size, text color, etc.
For more details, go here}:
Finance Calculator
(Finance Calculator WordPress Plugin)
This free calculator allows your visitors to calculate indicative repayments. This is a useful financial tool for calculating repayments on auto loans, property loans, or other large loans.
(Finance Calculator – Loan Calculators)
Finance Calculator also contains an application form that sends a message to a specified email address.
It will show payment protection, calculate 12 to 60 months loans and create a form that can be placed in any page or post.
For more details, go here}:
WP-Invoice
(WP-Invoice WordPress Plugin)
WP-Invoice is ideal for WordPress business users with clients to bill.
WP-Invoice integrates billing into WordPress. You can send out itemized invoices. It also allows you to set up recurring billing. WP-Invoice can be expanded through both free and premium add-ons that let you manage business, accept electronic signatures from clients, create PDF versions of invoices, provide quotes, create single-page checkout forms, and more.
The plugin ties into your WP user management database to keep track of your clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, 2Checkout, USAePay, and others.
The plugin gives you the ability to add custom payments and charges, insert pre-defined line items and discounts, view invoice status and progression, easily filter and find invoices, see invoice receipts and invoice history, create notification e-mail templates, access reports (collected vs uncollected invoices, most valuable clients and top grossing line items), and more.
For more details, go here}:
All In One Business Management Application
(All In One Business Management Application Plugin)
This complete business management solution includes accounting management, invoicing, order management, helpdesk with knowledgebase and ticketing system, client relationship management and many added features.
(All In One Business Management Application – WordPress Plugin – Invoicing)
The plugin supports multiple languages, is fully customizable and provides powerful tools like document management, to do app, and more.
For more details, go here}:
iBilling – Accounting And Billing Software
(iBilling – Accounting and Billing Software Plugin)
This is a scalable business software that lets you manage and communicate with clients, tracks your company’s cash flow and net worth, and lots more.
(iBilling – Accounting and Billing Software Plugin For WordPress – Invoice)
iBilling integrates with several payment gateways.
For more details, go here}:
Accounting And Financial Services Themes For WordPress
To get the most benefit out of growing your business online with WordPress, it’s best to choose a theme specifically suited for accounting. Here is a look at some of the best WordPress themes available for accounting. With these themes you can own a professional-looking accounting website within minutes.
Accounting Pro
(Accounting Pro – WordPress Theme)
This premium theme is an inexpensive turn-key theme developed for accountants and accounting firms. It’s a responsive theme with a drag-and-drop page-builder, offers several page templates, custom menu features, a content composer (which improves on the standard WordPress editor), a sidebar manager, auto-resized images, and a whole lot more.
You can customize Accounting Pro by installing premium add-ons.
To learn more about using this theme, visit this website:
Accountancy
(Accountancy Theme For WordPress)
This theme comes with a variety of styles and layouts to make your accounting site look and feel professional.
It includes a custom slider, a featured testimonial section, and more. It’s lightweight, search engine optimized, fast loading, and is responsive. It provides what you need without bloating your theme with features you don’t need. Your purchase price includes free updates and one year of support.
More information:
Accounting
(Accounting)
This premium theme includes a drag-and-drop builder that allows you to design your site any way you want. The theme also provides unlimited sidebars and custom widgets, four different header types, a custom admin panel, different color schemes, a custom slider, 3 blog types, and is responsive. It looks clean and modern and is fast to load.
To learn more about this WordPress theme, visit this site:
Kathryn
(Kathryn – WordPress Theme)
This premium theme for WordPress was developed specifically for accounting services. It has a slider, multiple layouts, multiple sidebars, widgetized home page, flexible rotator, call to action boxes, author boxes for single or multiple bloggers, many color options, is easy to use, inexpensive, search optimized, and is responsive (mobile-friendly). Although it can easily fit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy slider plugin and is a separate purchase from the Genesis Framework.
Go here to learn more this WordPress theme:
Accounting WordPress Theme
(Accounting WordPress Theme – WordPress Theme)
This theme was built with the idea of professionalism within the accounting industry. Every color, layout element, icon, menu item, page structure, call-to-action, etc., is specifically designed to help make your accounting business website look professional while not looking dull. It’s a turn-key installation but you can still modify it if you want. It’s responsive and includes pages for your accounting services, contact section with consultation requests (downloadable as CSV), testimonials, and a blog.
More information:
WP Advocate
(WP Advocate Theme For WordPress)
WP Advocate is a free corporate theme developed specifically for professionals such as accountants and attorneys. You can use the bundled images or upload your own. It also includes a custom post type adding staff profiles. It will also integrate with BeSpoke profile templates. It’s a clean and fast-loading theme.
Visit the theme site to learn more this WordPress theme:
Divi
(Divi – WordPress Theme)
This premium WordPress theme is one of the most flexible themes in Elegant Themes‘ entire collection of WordPress themes. Divi lets you create a professional website using its page builder or beautiful pre-made layouts. You can modify your layout to your heart’s content.
The builder transforms elements into visual building blocks, allowing you to understand and easily redesign the structure of their pages without touching a single line of code.
(Divi Theme – Page Builder)
It has 40 content modules that you can drag and drop anywhere you want. It has bar counter, call to action, code, countdown timer, filterable portfolio, login, portfolio, pricing table, tabs, toggle, fullwidth code, fullwidth menu, fullwidth slider, and more.. It is responsive and completely customizable. Elegant Theme prices start at $69 per year and includes access to all stunning themes.
Go here to learn more about this WordPress theme:
The Corporation
(The Corporation Theme For WordPress)
This premium theme for WordPress was specifically built to create great-looking corporate websites.
The Corporation has a sleek page-based home page design with a prominent slider. It also has a blog design. It has six color schemes. It also has multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Elegant Theme prices start at $69 per year and includes access to over 80 stunning themes.
Go here to learn more this theme:
Adviser
(Adviser WordPress Theme)
Adviser was specifically developed to help businesses in the financial industry to build trust with a clean business design. It’s ideal for those that provide services such as investing advice or tax help. It includes a recruitment page with hiring announcements and where to send applications. It also includes a built-in lease calculator. It includes widgets and multiple shortcodes, and includes the drag-and-drop visual composer.
Go here for more information:
Tax Help
(Tax Help WP Theme)
This premium theme was built for financial organizations, tax and finance advisors, and those offering tax services. The theme is designed to showcase your services professionally to help establish your professional reputation. It has different blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and additional custom shortcodes.
Go here to learn more about using this WordPress theme:
Finance Business
(Finance Business WP Theme)
This theme was developed for firms that provide any type of financial service including consulting, tax help, insurance, finance, corporate, accounting, loans, and more. The theme includes a custom CMSMasters Visual Content Composer plugin. It also has around 100 shortcodes that includes charts and financial content. It also includes a custom drag-and-drop composer, 2 premium sliders, page settings, color management, animated elements, and a lot more.
For more information about this theme, visit this site:
Avada
(Avada Finance WordPress Theme)
Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.
To learn more about the Avada theme for WordPress, go here: Avada
Hopefully, you have found this article on how to improve your accounting website with WordPress plugins and themes helpful.
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