Category: WordPress Sales Funnel

In Part 1 of this guide on ways to build your accounting business presence online, we covered the following areas:

• Challenges Professional Accountants Face Online
• Opportunities For Professional Accountants
• Basic Pages
• Improve Your Web Content

In this section, we discuss more ways to grow your accounting business online. Topics covered include:

• Improve Traffic With WordPress
• How To Generate New Leads & Enquiries
• How To Improve SEO, Improve User Engagement And Increase Web Traffic Generation Using WordPress Plugins And Themes

For more information about WordPress plugins and themes, see the articles below:

• Add New Functionality To Your Web Site With Plugins
• WordPress For Beginners – An Introduction To WordPress Themes

Your Accounting Website – WordPress Plugins & Themes That Can Improve SEO, Increase User Engagement And Increase Web Traffic Generation

Your web traffic is vital to your online business growth. In this section we explore ways to help you improve your web traffic using WordPress.

Optimizing Your Site For SEO

There are many ways WordPress can help to improve your website’s SEO:

• Search Engine-Friendly URLs – configure the permalinks to use the title of the post.
• Tags – Choose the keywords that you want search engines to index your article pages for.
• Post Categories – Create categories for keeping your content organized and easy to find.
• Post Excerpts – WordPress lets you compose an excerpt that visitors will see in the search engine results.
• Images – add search-optimized titles to your content images for better search engine results.
• Content Linking – WordPress has a built-in feature that lets you easily create internal links
• Post Notification – Set up your WordPress site to automatically notify (ping) other sites and directories immediately upon publishing a new post on your website.

WordPress Plugins For Improving Search Engine Optimization, Increasing User Engagement And Traffic Generation

As well as the built-in features of WordPress, the WordPress development community makes available quite a number of plugins that will improve your accounting website’s SEO, increase user engagement and drive more web traffic to your business.

For example, you can install the plugins below to improve your SEO:

• Yoast SEO – WordPress SEO plugin
• Google XML Sitemaps – WordPress sitemap plugin
• WP Tree – WordPress site map plugin

(A plugin like Yoast SEO can improve your website’s SEO)

Other things you can do to improve your accounting or financial services website’s SEO, increase engagement and drive more web traffic to your business are to add a forum, newsletters, comments, and social sharing. Here are a few more fantastic WordPress plugins that can help (many of the plugins described below are also free):

• BuddyPress – This plugin can be used to set up your own social networking community on WordPress, with member profiles, messaging, activity streams, user groups, and more.
• bbPress – Set up an online discussion forum on your website.
• E-Newsletter – Send professional email newsletters, track results and manage subscribers from your WordPress site.
• Disqus – Power discussions and helps to increase engagement on your website.
• Monarch – This plugin lets you add powerful social sharing features and buttons to your website or blog.

(WordPress users can easily add social features to their website using free or inexpensive WordPress plugins)

Tips For Generating Leads & Enquiries Using WordPress

Let’s discuss now ways to improve your sales and generate more leads and enquiries for your business.

Provide An Email Newsletter

Adding a newsletter is a great way to build a subscriber list. It] provides many benefits, like:

• Drives targeted traffic to your site
• Keeps your business at the forefront of your reader’s minds
• Provides useful updates
• Provides you with a highly targeted marketing channel
• Allows you to provide special services or products to a select audience
• Increases user engagement
• Provides you with additional opportunities for your content to be shared online with others

An effective way to attract newsletter subscribers is to provide users with valuable information and give them free gifts in exchange for their personal details. This can be a useful report, tips for handling tax, access to financial calculators, coupons, access to subscriber-only content, contests, etc.

Contact Forms

A contact form provides an easy and simple way for prospective clients to get in touch. A contact form also lets users provide feedback, contact specific departments, request a quote, and more.

Contact forms provide a number of benefits, like:

• Reduces spam
• Set up automated responses
• Giving you control over what gets sent to you
• Allows you to keep your email address private
• Can be added to any post or page
• Improves the professional look of your website
• Convenient for visitors

One of the most popular WordPress contact form plugins is Contact Form 7.

Contact Form 7

(Contact Form 7 Plugin)

This plugin lets you add multiple contact forms on your website, customize the form and the mail contents, add fields, and more.

Supports international languages, Ajax-powered submitting, CAPTCHA, Akismet spam filtering and so on.

Something else to consider is to segment your contact form so visitors can select the topic they are contacting your company about. This ensures that contact form requests reach the right person.

Adding A Map

Adding maps to your website helps your visitors and customers find you.

A map is a very useful tool for several reasons:

• Maps help to increase local SEO
• Helps visitors find you easily
• Display location of events

(Adding a map helps your visitors and clients find you)

Popular Google Maps plugins for WordPress include:

• Google Maps
• Advanced Google Maps Plugin for WordPress
• WP Google Maps
• Comprehensive Google Map Plugin

Improve SEO, Improve User Engagement And Generate More Traffic Using Plugins & Themes

Financial WordPress Plugins

WordPress provides a number of plugins you can add to your accounting site that will immediately add a range of functional tools for your site visitors. Here are just some of these plugins:

Calculator Pro Calculators

(Calculator Pro Calculators Plugin)

This is a free collection of over 400 calculators that you can display on your website and embed into your pages, posts, or sidebars using shortcodes. The plugin supports internationalization

Note: Most of the calculators aren’t focused on accounting, but there are quite a few you can use for:

• Mortgage
• Loans
• Tax
• Debit
• And lots more

For more details, go here}:

• Calculators Pro

Show Stock Quotes

(Show Stock Quotes)

This plugin lets you add a widget that displays a number of different stock quotes per portfolio. You can display as many widgets as you want.

(Show Stock Quotes Plugin – Stock Portfolio)

For more details, go here}:

• Show Stock Quotes

Custom Stock Ticker

(Custom Stock Ticker Plugin)

This free plugin lets you place a custom stock ticker on any post, page or sidebar with shortcodes.

The plugin offers several customizable ticker. You can choose to use built-in skins or customize it yourself. It’s easy to customize it so it matches your website. You can also create custom stocks for specific categories.

Appearance customizations include width, height, background color, scroll speed, opacity, number of stocks displayed simultaneously, font size, etc.

For more details, go here}:

• Custom Stock Ticker Plugin

Finance Calculator

(Finance Calculator – WordPress Plugin)

This free plugin lets your visitors calculate indicative repayments. This is a useful financial tool for calculating repayments on car loans, property loans, or any other large loan.

(Finance Calculator Plugin For WordPress – Loan Calculators)

Finance Calculator also contains an application form that sends a message to the email address you specify.

Other features of this plugin include showing payment protection, calculating 12 to 60 months loans and creating forms that can be placed in any page or post.

For more details, go here}:

• Finance Calculator Plugin For WordPress

WP-Invoice

(WP-Invoice)

WP-Invoice lets WordPress blog owners send itemized invoices to their clients.

WP-Invoice lets you integrate billing into WordPress. You can send itemized invoices. It also allows you to set up recurring billing. WP-Invoice can be expanded through both free and premium add-ons, like business location, electronic signature, PDF creation, quoting, checkout forms, and more.

The plugin ties into WP’s user management database to keep track of clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, 2Checkout, Interkassa, and others.

Plugin features include adding custom payments and charges, creating pre-defined line items and discounts, viewing invoice status and progression, easily filtering and finding invoices, seeing invoice receipts and invoice history, creating email notification templates, accessing reports (collected vs uncollected invoices, ten most valuable clients and top grossing line items), and more..

For more details, go here}:

• WP-Invoice – WordPress Plugin

All In One Business Management Application

(All In One Business Management Application Plugin)

This complete business management solution includes accounting management, invoicing, order management, help desk with knowledgebase and support ticketing system, CRM and many added features.

(All In One Business Management Application – Client Invoice)

All In One Business Management Application supports multiple languages, is fully customizable and provides additional tools like document management, to do app, and more.

For more details, go here}:

• All In One Business Management Application Plugin

iBilling – Accounting And Billing Software

(iBilling – Accounting and Billing Software Plugin)

This is a scalable business software that lets you manage and communicate with clients, track your company’s cash flow and net worth, and lots more.

(iBilling – Accounting and Billing Software – Client Invoice)

iBilling Accounting and Billing Software lets you get paid faster online by integrating with several payment gateways.

For more details, go here}:

• iBilling – WordPress Plugin

WordPress Accounting Themes

To get the best features and professional look for your website, it’s best to choose a theme specifically suited for accounting. Below is a list of some of the best themes themes available for accounting. With the themes listed below you can have a professional accounting website within minutes and save hundreds to thousands of dollars on the cost of website design.

Accounting Pro

(Accounting Pro)

This is a turn-key theme for accountants and accountancy firms. It’s responsive, has a drag-and-drop page-builder, has several page templates, a custom menu feature, a content composer (gives you an improved WordPress editor), a sidebar manager, performs auto resizing for images, and a whole lot more.

You can easily customize this theme by installing premium add-ons.

More information:

• Accounting Pro WP Theme

Accountancy

(Accountancy Theme)

Accountancy Theme offers a variety of styles and layouts to help give your accounting website a professional look and feel.

This responsive (mobile-friendly) theme includes a custom slider, a featured testimonial, it’s lightweight, search engine optimized, and loads fast. Accountancy provides the flexibility you need without bloating your theme with features you don’t need. Your purchase price includes free updates and 1 year of support.

More info:

• Accountancy

Accounting

(Accounting – WordPress Theme)

This premium theme for WordPress includes a drag-and-drop builder that allows you to design your website any way you want. The theme also provides unlimited sidebars and custom widgets, four different types of headers, a custom admin panel, four color schemes, a custom slider, 3 blog types, and is responsive (mobile-friendly). It is a clean-looking, modern and fast loading theme.

For more details, go here:

• Accounting – WordPress Theme

Kathryn

(Kathryn – WordPress Theme)

Kathryn is a child theme for the Genesis Framework that’s developed specifically for accounting businesses. It offers multiple layouts, slider, multiple sidebars, widgetized home page, various color choices, is easy to use, inexpensive, SEO friendly, and is responsive (mobile-friendly). Although it can easily fit any profession you want it to, it builds a great looking accounting theme. It includes a license for the Soliloquy responsive slider plugin and must be purchased separately from the Genesis Framework.

Go here to learn more this WordPress theme:

• Kathryn – WordPress Theme

Accounting WordPress Theme

(Accounting WordPress Theme)

This premium theme was developed with the idea of professionalism within the accounting industry. It features authoritative colors and layout elements designed specifically to help give your accounting website a professional look while not looking dull. It’s a turn-key installation but you can still modify it if you want. It’s fully responsive (mobile-friendly) and includes pages for your services, contact details section with consultation requests (downloadable as CSV), testimonials section, and a blog.

To learn more about using this WordPress theme, visit this website:

• Accounting WordPress Theme

WP Advocate

(WP Advocate Theme)

This is a corporate theme built for professional service providers such as accountants and attorneys. You can use the theme’s bundled images or upload your own. It also includes a custom post type adding employee profiles and can also integrate with BeSpoke profile templates. It’s a clean and fast-loading theme.

For more details, go here:

• WP Advocate

Divi

(Divi Theme For WordPress)

This premium theme for WordPress is one of the most flexible themes in Elegant Themes‘ entire theme collection. You can create any style of professional website you want using the page builder or beautiful and unique pre-made layouts. You can change your layout as much as you need.

The builder transforms web elements into visual building blocks, allowing you to understand and easily redesign the structure of their pages without touching a single line of code.

(Divi WordPress Theme – Page Builder)

It comes with 40 content modules that you can drag and drop anywhere you want. This includes modules such as multiple layouts, a slider, you can place pricing tables, testimonials, call-to-action, and lots more. It is responsive and fully customizable. Prices start at $69 per year and includes access to all stunning themes.

For more information about using this WordPress theme, visit this website:

• Divi WordPress Theme

The Corporation

(The Corporation)

This premium WordPress theme from Elegant Themes was specifically developed to make corporate sites look good.

This theme has a sleek page-based home page design with a prominent, flashy slider, blog design, six unique color schemes, multiple page templates which include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Theme prices start at $69 per year and includes full access to 80+ sleek business themes.

To learn more about this WordPress theme, visit the theme website:

• The Corporation

Adviser

(Adviser Theme For WordPress)

This premium theme was built to help finance professionals build trust online with a clean business design. It’s ideal for businesses that provide services like investments or tax help. The theme includes a recruitment page with hiring announcements and where to send applications. It also includes a built-in lease calculator. It includes widgets and multiple shortcodes, and includes the drag-and-drop visual composer.

More information:

• Adviser WordPress Theme

Tax Help

(Tax Help Theme For WordPress)

This premium theme was built for financial companies, tax and financial advisors, and firms that provide tax assistance. Tax Help is designed to show your services professionally to help establish your professional reputation. It has a range of blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and additional custom shortcodes.

For more information, go here:

• Tax Help Theme

Finance Business

(Finance Business Theme)

Finance Business was built for firms that provide financial services such as consulting, tax help, finance, corporate, insurance, accounting, loans, and more. This theme includes a custom CMSMasters Visual Content Composer plugin, around 100 shortcodes that includes charts and financial content, custom drag-and-drop composer, 2 premium sliders, page options, color management, animations, and a whole lot more.

Go here to learn more this WordPress theme:

• Finance Business Theme

Avada

(Avada Finance WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

Hopefully, this article has helped you learn WordPress plugins for improving SEO, better user engagement and web traffic generation.

Subscribe below to receive 101+ useful WordPress tips that will help you grow your business …

***

***