WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles aimed at helping you learn how to grow your business online inexpensively and drive traffic sustainably with a WordPress website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Finding cost-effective strategies of increasing traffic to your website is a requirement of building a successful presence online. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Driving Traffic To Their Websites?
If you type any of the searches below into Google …
- “attract web traffic to my web site for free”
- “how do I get more web traffic to my website”
- “how to bring web traffic”
- “how to attract more traffic using Twitter”
- “I need free web site traffic”
… and you will be immediately presented with lists of sites with tips, tricks, and information on different ways to help increase your website visitors …
(There are loads of strategies to get more website visitors. This article series is designed to help you set up a system to benefit from most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive traffic to your site. There are tons of tutorials and free resources online that can teach you cost-effective how to drive more visitors to your website.
The problem is often more about businesses not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The diagram below shows how most businesses typically approach the challenge of generating website traffic …
(This is how many web site owners approach the challenge of generating web traffic)
Essentially, the typical approach most businesses take is this: first, you get your website, and then you figure out ways of driving traffic to it.
As you will discover in just a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will eliminate this problem.
Outsourcing is fine if you already have the systems in place to manage and analyze the results of your traffic generation activities. If not, you will probably end up investing a lot of your time and money searching for a profitable strategy for generating more visitors.
(Without a solid foundation and proper systems in place, website traffic generation can end up becoming a costly waste of time and money!)
Sustainable traffic generation involves laying a solid foundation online, putting proper systems in place, testing variables in your campaigns, experimenting with different marketing and promotional strategies, analyzing results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Simpler, Automated Way To Get Web Traffic?
Imagine if all you had to do to drive new targeted traffic to your website was to publish valuable content on a regular basis.
This is not fantasy … it’s a fact! As a matter of fact, many website owners are currently enjoying the benefits of what we’ve just described … and so can you!
In our article series, we will show you what is required to set up an automated traffic generation machine that can begin driving new targeted traffic to your web site, simply by adding regular content to your web site.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable web traffic
- Add content on a regular basis to start bringing visitors and generating data
- Add other traffic strategies and test
(Getting consistent web traffic sustainably requires laying a solid foundation online and putting systems in place)
Right now, we’ll mostly be focusing on Step 1. The purpose of this article is to give you an overview of a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress site, you just publish content and your website will then do the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress site is not the same as a professionally-configured WordPress website.
An ”expertly configured” WordPress web site is a website or blog that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and its integration with various services, specifically in areas like SEO, third-party site syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We write extensively on this site about using the WordPress platform to grow your business online.
Understanding how and why an “expertly configured” WordPress website or blog can be used to create an automated traffic system requires several article installments, which is why we recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed whenever we publish new content about this topic).
Let’s start by answering a couple of basic questions:
What makes WordPress so special? Why can’t you use another web platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are built on platforms that create “static” websites. Essentially, what this means is that the web site pages typically sit inside your server waiting to be found. The static website doesn’t communicate with anyone else outside the application; it doesn’t send out ’pings’ to anybody in cyberspace or announce to any other site that new content has been published to your website.
Think about it … if in a traditional website, the content just sits in a server passively waiting to be found, then the business owner has to keep promoting their website and its content to maintain web traffic coming.
WordPress is different!
The WordPress CMS application comes with default functionality that allows you to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is publish new content and your site does the rest, instantly notifying various online properties about your new content to automatically start driving your business new web site visitors …
(With an expertly configured WordPress site, you simply publish new content and your site does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we break down the components of this automated web traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also an integration of your built-in WordPress features with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various third-party tools, you simply begin to publish new content consistently and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to potential visitors.
- Optimize – We recommend beginning with a content strategy to build traffic organically. With the right systems in place, you can begin to monitor and understand your results and gather valuable data that will allow you to make smarter decisions when using other traffic generation strategies.
This is the end of Section 1
To continue reading, click on the link below:
This tutorial is part of a comprehensive series of articles aimed at helping you learn how to grow your business online inexpensively and drive traffic organically with a WordPress-driven website or blog and proven marketing methods that are easy to implement.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum