In Part 1 of this article on ways to grow your accounting business online, we provided in-depth tips and suggestions on the following topics:
- Online Challenges For Accountants
- Online Opportunities For Accounting Services
- Ways To Improve Your Web Pages
- Improve The Content On Your Website
In this section, we continue looking at more ways to grow your accounting business online. Areas covered include:
- Tips For Improving Traffic
- Generating More Leads & Enquiries
- Improve SEO, Increase User Engagement And Generate More Visitors With Plugins
To learn more about WordPress plugins and themes, see the articles below:
Improving Website Traffic Using WordPress
Web traffic is vital to your business growth. This section explores ways of improving your business online using WordPress themes and plugins.
Optimizing Your Site For SEO
There are so many ways that WordPress helps improve your website’s SEO:
- URLs – configure the permalinks to create search engine-optimized URLS for your posts.
- Tags – Choose the keywords that you want search engines to index your posts for.
- Post Categories – Add SEO-friendly categories for keeping your content organized and easy to find.
- Excerpts – Create an excerpt that visitors will see in the search engine results.
- Images – add search-optimized titles to your content images for improved search engine results.
- Content Linking – WordPress provides a built-in feature that allows you to easily link your content to other posts
- Pinging – Set up your WordPress site to automatically notify (ping) other search directories as soon as a new post is published on your site.
Improve Search Engine Optimization, Increase User Engagement And Increase Traffic Generation Using Plugins
In addition to the built-in features of WordPress, there are also a number of WordPress plugins that improve your website’s SEO, increase engagement and drive more traffic to your business.
Here are some plugins you can use to improve your SEO:
- Yoast SEO – WordPress SEO plugin
- Google XML Sitemaps – WordPress XML sitemap plugin
- Page-List – WordPress site map plugin
(Use a plugin like Yoast SEO to improve your website’s SEO)
Other things you can do to improve SEO, increase engagement and drive more visitors to your business are to add a forum, newsletters, commenting, and social features. Here are some more WordPress plugins that can help:
- BuddyPress – Use BuddyPress to run a social community on your website.
- bbPress – This plugin can be used to run your own discussion forum on your website.
- E-Newsletter – Use E-Newsletter to send email newsletters, track results and manage subscribers from your WP dashboard.
- Disqus – use this plugin to power discussions and increases user engagement on your website or blog.
- Monarch – Easily add social buttons and features that allow visitors to share your content online to your website.
(WordPress users can easily add social sharing to their site with free or inexpensive WordPress plugins)
Ways To Generate New Leads & Enquiries With WordPress
In this section we’ll discuss how to improve sales and generate new leads and enquiries for your accounting business.
Provide A Newsletter
Providing a newsletter is a great way to build a subscriber list. It provides a number of benefits including:
- Sends targeted traffic
- Keeps readers from forgetting about you
- Provides updates that can save businesses time and money
- Provides you with a highly targeted marketing channel
- Allows you to provide special services or products to a select audience
- Increases user interaction
- Provides you with other ways for your content to be shared online with others
An effective strategy for attracting new subscribers to your newsletter is to provide high value content and give users a free gift in exchange for their personal details. This can be a time-saving guide, checklists for handling finances, access to financial calculators, coupons, access to courses, contests, etc.
Adding Contact Forms
Contact forms provide an easy and simple way for prospective clients to get in touch. A contact form also allows visitors to raise problems, ask questions to specific departments, request a quote, and more.
Contact forms provide many benefits and advantages including:
- Reduces spam
- Automated response
- Giving you control over what gets sent to you
- You can keep your email address private
- They can be added to any page or post
- Looks professional
- Convenient for site visitors
One of the most popular contact form plugins is Contact Form 7.
Contact Form 7
(Contact Form 7 Plugin)
This plugin allows you to insert multiple contact forms to your website, customize your forms and the mail contents, add fields, and more.
The plugin also supports international languages, Ajax-powered submissions, CAPTCHA, spam filtering and so on.
Something else to consider is to add sections to your contact form so prospects can select which aspect of your business they are contacting you about. This ensures that visitors’ requests reach the right person.
Map Integration
Adding a map to your website helps your visitors and clients find you.
Integrating maps, such as Google Maps, with your website also provides many benefits, such as:
- Maps increase local SEO
- Allows customers to better plan their meeting and appointments
- Display location of events
(A map helps your visitors and clients find you)
Below are just some of the more popular plugins that let you embed, customize and display maps on your WordPress site:
- Google Maps
- Advanced Google Maps Plugin for WordPress
- WP Google Maps
- Comprehensive Google Map Plugin
WordPress Plugins & Themes That Can Help Improve Search Engine Optimization, Increase User Engagement And Increase Web Traffic To Your Accounting Business Generation
Accounting And Financial Services Plugins For WordPress
WordPress provides a number of plugins you can add to your site that will immediately make available a range of practical tools for site visitors. Here are some of these:
Calculator Pro Calculators
(Calculator Pro Calculators – WordPress Plugin)
This is a free collection of 400+ calculators that you can provide to users on your website. Internationalization is supported.
Most of them aren’t focused on accounting, but there are a few you can use for:
- 401k
- Payments
- Leases
- Equity
- And lots more
For more details, go here}:
Show Stock Quotes
(Show Stock Quotes Plugin)
With this plugin you get a widget that shows a number of different stock quotes per portfolio. You can show as many widgets as you like.
(Show Stock Quotes WP Plugin – Stock Portfolio)
For more details, go here}:
Custom Stock Ticker
(Custom Stock Ticker Plugin For WordPress)
With this plugin you can add custom stock tickers to any page, post, or sidebar with shortcodes.
Custom Stock ticker provides several customizable features. Choose from built-in themes or customize these yourself to match your website. You can also add custom stocks to individual categories.
Appearance customizations include colours, size, speed, text, and symbols, etc.
For more details, go here}:
Finance Calculator
(Finance Calculator WP Plugin)
This free calculator allows users to calculate indicative repayments online. This is a great tool for auto loans, property loans, or other large loans.
(Finance Calculator WP Plugin – Loan Calculator)
The Finance Calculator plugin also contains an application form that sends a message to a specified email address.
Other features of this plugin include displaying payment protection, calculating 12 to 60 months loans and creating forms that can be placed in any page or post.
For more details, go here}:
WP-Invoice
(WP-Invoice Plugin)
WP-Invoice is ideal for WordPress business users with clients to bill.
WP-Invoice lets you integrate billing into WordPress. You can send out itemized invoices, set up recurring billing and expand plugin functionality with both free and premium add-ons, like business location, electronic signature, PDF creation, quote creation, checkout forms, and more.
The plugin ties into the WP user management database to keep track of your clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, and others.
WP-Invoice features include adding custom payments and charges, creating pre-defined line items and discounts, quickly viewing invoice status and progression, filtering and finding invoices, seeing invoice receipts and invoice history, creating email notification templates, displaying reports (collected vs uncollected invoices, most valuable clients and top grossing line items), and more..
For more details, go here}:
All In One Business Management Application
(All In One Business Management Application)
This complete business management system includes accounting management, invoicing, order management, helpdesk with knowledgebase and support ticket system, CRM and lots more.
(All In One Business Management Application WP Plugin – Invoicing)
The plugin supports multiple languages, is fully customizable and provides powerful tools such as document management, to do app, and more.
For more details, go here}:
iBilling – Accounting And Billing Software
(iBilling – Accounting and Billing Software – WordPress Plugin)
iBilling is a scalable business software that lets you manage and communicate with clients, tracks your company’s cash flow and net worth, and lots more.
(iBilling – Accounting and Billing Software Plugin For WordPress – Invoicing)
It integrates with several online payment gateways.
For more details, go here}:
Accounting WordPress Themes
To benefit the most from using WordPress to grow your business online, it’s best to choose a theme specifically suited for accounting businesses. Below is a list of some of the best accountancy themes available. With these themes you can have a professional accounting website within minutes and save hundreds to thousands of dollars on the cost of web design.
Accounting Pro
(Accounting Pro – WordPress Theme)
This premium theme for WordPress is an inexpensive turn-key theme for accountants and accounting firms. It’s a responsive theme with a drag-and-drop page-builder, has several page templates, a custom menu feature, a content composer (which improves on the standard WordPress editor), a sidebar manager, auto-resized images, and a whole lot more.
Accounting Pro can be customized by installing premium add-ons.
Go here for more information about using this theme:
Accountancy
(Accountancy Theme)
This one has a variety of built-in styles and layouts to help make your accounting website look and feel professional.
It includes a custom slider, a featured testimonial section, and more. It’s lightweight, search engine optimized, fast loading, and is responsive. It provides the features your business needs without bloating your theme. Free updates and 1 year of support is included in your purchase.
Go here for more info:
Accounting
(Accounting)
This premium theme for WordPress includes a drag-and-drop builder that allows you to design your website any way you want. It also has unlimited sidebars and custom widgets, four different header types, a custom administration panel, four color schemes, a custom slider, 3 blog types, and is responsive (mobile-friendly). It looks clean and modern and loads fast.
More information:
Kathryn
(Kathryn WP Theme)
Kathryn is a child theme for the Genesis Framework that’s developed for accounting services. The theme allows you to use WordPress as a true CMS and offers multiple layouts, slider, multiple sidebars, author boxes for single or multiple bloggers, many color choices, is easy to use, inexpensive, SEO friendly, and is mobile-friendly. Although this theme can easily fit any profession you want it to, it builds a great looking accounting theme. It includes a license for the Soliloquy slider plugin and is a separate purchase from the Genesis Framework.
Visit the theme site to learn more about this WordPress theme:
Accounting WordPress Theme
(Accounting WordPress Theme)
This premium WordPress theme was designed to enhance professionalism within the accounting industry. It features an authoritative color scheme and layout elements specifically designed to help make your accounting business site look professional without looking dull. It’s a turn-key installation but you can still modify it if you want. It’s fully responsive and includes pages for your services, contact form section with consultation requests (downloadable as a CSV file), testimonials, and a blog.
More info:
WP Advocate
(WP Advocate WP Theme)
WP Advocate is a corporate theme developed for professional service providers such as accountants and attorneys. You can use the bundled images or upload your own. It also includes a custom post type for employee profiles and can also integrate with BeSpoke profile templates. It’s clean and loads fast.
Go here for more details:
Divi
(Divi – WordPress Theme)
This premium theme is one of the most flexible themes in Elegant Themes‘ entire theme collection. You can create a professional website using its page builder or beautiful pre-made layouts. You can modify your layout as much as you need.
The builder transforms elements into visual building blocks, allowing you to understand and edit the structure of their pages without touching code.
(Divi Theme For WordPress – Flexible Page Builder)
Divi comes with 40 content modules that you can drag and drop anywhere you want. It has multiple layouts, a slider, you can place pricing tables, testimonials, call-to-action, and lots more. Divi is responsive and fully customizable. Themes start at $69 per year and includes full access to 80+ stunning themes.
More information:
The Corporation
(The Corporation)
The Corporation WordPress Theme from Elegant Themes was designed specifically to make corporate sites look great.
It has a sleek and professional page-based home page design with a prominent, flashy slider. It also has a blog design. It has six different color schemes. It also comes with multiple page templates which include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Elegant Theme prices start at $69 per year and includes access to over 80 stunning themes.
More information:
Adviser
(Adviser – WordPress Theme)
This theme was developed specifically to help those in the financial industry to build trust online through clean design. It’s ideal for businesses that provide services like investments or tax advice. The Adviser theme includes a recruitment page with hiring announcements and where to send applications. It also includes a lease calculator. It includes multiple shortcodes and widgets, and includes the drag-and-drop visual composer.
More info:
Tax Help
(Tax Help – WordPress Theme)
This theme was specifically developed for financial companies, tax and finance advisors, and those that offer tax services. Tax Help is designed to showcase your services in a professional way and help grow your business reputation. It has different blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and additional custom shortcodes.
Go here to learn more about this WordPress theme:
Finance Business
(Finance Business Theme)
This premium theme was specifically designed for firms that provide financial services such as consulting, tax help, insurance, corporate, finance, loans, accounting, and more. This theme includes a custom CMSMasters Visual Content Composer plugin. It also has around one hundred shortcodes that includes charts and financial content. It also includes a custom drag-and-drop composer, two premium sliders, page options, color management features, animations, and a whole lot more.
For more details, go here:
Avada
(Avada Finance WordPress Theme)
Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.
To learn more about the Avada theme for WordPress, go here: Avada
Hopefully, you have found this guide on ways of improving SEO, improve user engagement and generate more traffic using plugins and themes helpful.
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