In Part 1 of this comprehensive article on ways to improve your accounting business web presence, we provided in-depth information on the following topics:
- Online Challenges For Accounting & Financial Businesses
- Opportunities For Accountants
- Improve Your Web Pages
- How To Improve Your Web Content
In this section, we explore more ways to grow your accounting services business online. Topics covered include:
- Ways To Improve Web Traffic
- Generating Leads & Enquiries
- WordPress Plugins That Can Help To Improve Search Engine Optimization, Increase User Engagement And Increase Traffic Generation
For more information about WordPress plugins and themes, go here:
- Adding New Features And Functionality To Your WordPress Site With Plugins
- Understanding WordPress Themes
Your Accounting Website – Improve Your Business Online Using WordPress Plugins and Themes
Your web traffic is an integral part of your online business growth. This section will help you improve your web traffic.
Optimizing Your Site For Search Engines
There are loads of ways that WordPress helps optimize your website for search engines:
- SEO-Friendly – WordPress lets you set the permalinks to use the title of the post.
- Tags – WordPress lets you choose the keywords that you want your articles to be indexed for in the search engines.
- Post Categories – Create search engine-friendly categories for your posts and products.
- Post Excerpts – Create the description for your posts that visitors will see in the search engine results.
- Images – title your images with keywords for improved search engine results.
- Internal Content Linking – WordPress provides a built-in feature that lets you easily link internal content
- Pinging – Configure your site to automatically notify (ping) other sites and directories as soon as a new post is published on your website.
Improve SEO, Increase User Engagement And Increase Web Traffic Generation With Plugins
As well as the built-in features of WordPress, there are various plugins for WordPress that will improve SEO, increase engagement and drive more visitors to your business.
Here are some plugins you can use to improve your SEO:
- Yoast SEO – WordPress SEO plugin
- Google XML Sitemaps – WordPress sitemap plugin (for search engines)
- WP Tree – WordPress site map plugin
(A plugin like Yoast SEO can improve your SEO)
Other things you can do to improve your accounting website’s SEO, increase engagement and drive more visitors to your website are to add a forum, newsletters, comments, and social sharing features. Here are a few more plugins that can help (many of the plugins described below are also free):
- BuddyPress – BuddyPress helps you set up your own social network on your site, with member profiles, activity streams, messaging, user groups, and more.
- bbPress – Run an online community forum on your WordPress site.
- E-Newsletter – Send professional email newsletters, track results and manage subscribers from your WP site.
- Disqus – This WordPress plugin lets you power discussions and helps to increase user engagement on your website or blog.
- Monarch – Add powerful social sharing features on your website.
(WordPress users can easily add social sharing to their website with free or inexpensive plugins)
Tips For Generating Leads & Enquiries
Let’s take a look now at how to improve sales and generate leads and enquiries online.
Providing A Newsletter
Adding an email newsletter is a great way to build a subscriber list. Adding a newsletter provides many benefits and advantages including:
- Sends targeted traffic to your site
- Keeps readers from forgetting about you
- Provides updates that could save businesses time and money
- Provides you with a targeted marketing channel
- Allows you to offer special products or services to a select audience
- Increases user interaction
- Provides additional opportunities for subscribers to share your content
A proven strategy for attracting new subscribers to your email newsletter is to provide users with content of high value and give them a free gift in exchange for their personal details. This could be an exclusive report, checklists for handling tax, access to financial calculators, discount coupons, access to courses, contests, etc.
Adding A Contact Form
A contact form makes it easy and simple for prospective clients to get in touch with you. Readers can report issues, contact specific departments, request a quote, give suggestions and more.
Contact forms provide many benefits including:
- Reduces spam
- Automated response
- Giving you control over what is sent to you
- Allows you to keep your email address private
- Can be added to any post or page
- Looks professional
- Convenient for users
One of the most popular contact form plugins is Contact Form 7.
Contact Form 7
(Contact Form 7)
This free plugin lets you insert and manage multiple contact forms into any page or post, customize the forms and the email contents, add fields, and more.
International languages, Ajax-powered submissions, CAPTCHA, and Akismet spam filtering is supported.
Something else to consider is to add sections to your contact form so visitors can select the aspect of your business they are contacting your company about. This ensures that visitors get the comment to the right person.
Add Maps
Adding a map helps your visitors and customers find you.
Adding maps, such as Google Maps to your website also provides many benefits, such as:
- A map increases local SEO
- Helps visitors find you easily
- Display location of events
(Maps help your visitors and customers find you)
Some of the most popular map plugins for WordPress include:
- Google Maps
- Advanced Google Maps Plugin for WordPress
- WP Google Maps
- Comprehensive Google Map Plugin
Improving SEO, Improve User Engagement And Increase Web Traffic Generation With Plugins
Accounting And Financial Services – WordPress Plugins
WordPress provides a number of plugins you can add to your accounting website that will immediately make available a range of functional tools for visitors. Here are just some of these plugins:
Calculator Pro Calculators
(Calculator Pro Calculators WordPress Plugin)
This is a free collection of 400+ calculators. You can embed them into your pages, posts, or sidebars using shortcodes. It also supports internationalization
Note: Most of the calculators aren’t focused on accounting, but there are a few you can use for:
- 401k
- Payments
- Tax
- Debit
- And more
For more details, go here}:
Show Stock Quotes
(Show Stock Quotes – WordPress Plugin)
This free plugin gives you a widget that shows a number of different stock quotes per portfolio. You can show as many portfolios as you want.
(Show Stock Quotes Plugin – Stock Portfolio)
For more details, go here}:
Custom Stock Ticker
(Custom Stock Ticker WP Plugin)
This plugin lets you place custom stock tickers on any sidebar, post or page with shortcodes.
The plugin provides a number of customizable ticker. Choose from built-in themes or customize these yourself to match your site. You can also add custom stocks to individual categories.
Customize the appearance by changing colors, speed, text, etc.
For more details, go here}:
Finance Calculator
(Finance Calculator Plugin)
This free plugin allows your users to calculate indicative repayments online. It’s great for calculating auto loans, property loans, or other large loans.
(Finance Calculator – Loan Calculator)
This plugin also contains an application form that sends a notification message to the email address you specify.
It will display payment protection, calculate 12 to 60 months loans and create forms that can be placed in any page or post.
For more details, go here}:
WP-Invoice
(WP-Invoice – WordPress Plugin)
WP-Invoice lets WordPress blog owners send itemized invoices to their clients.
WP-Invoice integrates billing into WordPress. You can send clients itemized invoices. It also allows you to set up recurring billing. It can be expanded through both free and premium add-ons, like business location, electronic signature, PDF creation, quoting, checkout forms, and more.
The plugin ties into the WP user management database to keep track of clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, and others.
Plugin features include adding custom payments and charges, adding pre-defined line items and discounts, viewing invoice status and progression, easily filtering and finding invoices, seeing invoice receipts and invoice history, creating e-mail notification templates, viewing reports (collected vs uncollected invoices, 10 most valuable clients and top grossing line items), and more..
For more details, go here}:
All In One Business Management Application
(All In One Business Management Application Plugin For WordPress)
This complete business management solution includes accounting management, invoicing, order management, help desk with support ticketing system, CRM and many added features.
(All In One Business Management Application Plugin For WordPress – Client Invoice)
The plugin supports international languages, is fully customizable and provides powerful tools such as document management, notice board, and more.
For more details, go here}:
iBilling – Accounting And Billing Software
(iBilling – Accounting and Billing Software Plugin)
This is a scalable business software that lets you manage and communicate with clients, track your company’s net worth and cash flow, and lots more.
(iBilling – Accounting and Billing Software – Client Invoicing)
It integrates with several payment gateways.
For more details, go here}:
WordPress Themes - Accounting
To benefit the most from using WordPress to grow your business online, it’s best to choose a theme specifically suited for accounting businesses. Here is a list of some of the best accountancy themes available. These themes allow you to have a professional-looking accounting website within minutes.
Accounting Pro
(Accounting Pro Theme For WordPress)
This premium WordPress theme is an inexpensive turn-key theme created for accountants and accounting firms. It’s responsive, has a drag-and-drop page-builder, has several page templates, custom menu features, a content composer (which improves on the standard WordPress editor), a sidebar manager, auto-resized images, and lots more.
You can easily customize this theme through premium add-ons.
For more details, go here:
Accountancy
(Accountancy – WordPress Theme)
This premium WordPress theme comes with a variety of styles and layouts to help give your accounting website a professional look and feel.
This fully responsive theme includes a custom slider, a featured testimonial, it’s lightweight, SEO friendly, and fast loading. It provides the features your business needs without bloating your theme. Your purchase includes free updates and 1 year of support.
More information:
Accounting
(Accounting – WordPress Theme)
This premium theme includes a drag-and-drop builder that allows you to design your site any way you want. It also provides unlimited sidebars and custom widgets, four different types of headers, a custom admin panel, four color schemes, custom slider, 3 blog types, and is responsive. It is a clean-looking, modern and fast loading theme.
For more details, go here:
Kathryn
(Kathryn Theme For WordPress)
This premium theme was built specifically for accounting services. It allows you to use WordPress as a true CMS and comes with a slider, multiple layouts, multiple sidebars, call to action boxes, various color choices, is easy to use, inexpensive, SEO friendly, and is mobile-friendly. Although it could easily suit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy slider plugin and is a separate purchase from the Genesis Framework.
Go here for more information about using this WordPress theme:
Accounting WordPress Theme
(Accounting WordPress Theme – WordPress Theme)
This premium theme was created to exude professionalism within the accounting industry. It features an authoritative color scheme and elements specifically designed to help give your accounting site a professional look while not looking dull. It’s a turn-key installation but you can still modify it if you want. It’s fully responsive (mobile-friendly) and includes pages for your accounting services, contact details section with consultation requests (downloadable as a CSV file), testimonials section, and a blog.
More information:
WP Advocate
(WP Advocate WP Theme)
This is a free corporate theme built for professionals such as accountants and attorneys. You can use the theme’s bundled images or upload your own. WP Advocate also includes a custom post type adding staff profiles and can also integrate with BeSpoke profile templates. WP Advocate is a clean and fast-loading theme.
To learn more about using this theme, go here:
Divi
(Divi Theme For WordPress)
This premium theme for WordPress is the most flexible theme in Elegant Themes‘ entire collection of WordPress themes. Divi lets you create a professional site using its page builder or beautiful pre-made layouts. You can modify your layout to your heart’s content.
Divi’s page builder transforms web elements into visual building blocks, allowing anyone to understand and change the structure of their pages without editing any code.
(Divi Theme For WordPress – Flexible Page Builder)
It comes with 40 content modules that you can drag and drop anywhere you want. This includes modules such as multiple layouts, a slider, you can place pricing tables, testimonials, call-to-action, and lots more. Divi is fully responsive and completely customizable. Themes start at $69 per year and includes access to over 80 professional themes.
Go here for more information:
The Corporation
(The Corporation – WordPress Theme)
This premium theme for WordPress from Elegant Themes was specifically designed to make corporate websites look great.
The Corporation has a sleek and professional page-based home page design with a prominent slider, blog design, six unique unique color schemes, multiple page templates which include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Elegant Theme prices start at $69 per year and includes access to 80+ themes.
More info:
Adviser
(Adviser – WordPress Theme)
This premium theme was developed specifically to help professionals in the financial industry to build trust online with a clean business design. It’s perfect for those that provide services like investments or tax advice. Adviser includes a recruitment page with hiring announcements and where to send applications, lease calculator, multiple shortcodes and widgets, and the drag-and-drop visual composer..
To learn more about this theme, visit the theme site:
Tax Help
(Tax Help)
This one was designed specifically for financial companies, tax and finance advisors, and those providing tax assistance. This theme is designed to showcase your services in a professional way and help grow your business reputation. It provides different blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.
For more details, go here:
Finance Business
(Finance Business)
Finance Business WordPress Theme was specifically developed for businesses that provide financial services including consulting, tax help, corporate, insurance, finance, accounting, loans, and more. The theme includes a custom CMSMasters Visual Content Composer plugin, around 100 shortcodes that let you add charts and financial content, custom drag-and-drop composer, 2 premium sliders, page options, color management, animations, and a lot more.
Visit this site to learn more this WordPress theme:
Avada
(Avada Finance WordPress Theme)
Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.
To learn more about the Avada theme for WordPress, go here: Avada
We hope that you have found this guide on WordPress plugins for improving search engine optimization, better user engagement and traffic generation helpful.
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