Being able to track and monitor visitor behavior is most important to your online success.
The saying “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is happening on your web site, then how would you improve your results?
Business owners have looked for ways to track and analyze user behaviour since websites first appeared. From basic tracking counters, to very sophisticated analytical tools like Google Analytics which can provide incredibly fine key measurements.
Learning about user behavior is vitally important for a successful business, not just because it allows you to understand what visitors are doing so you can better your results, but testing also shows that previous consumer behaviour is the most reliable indicator of future behaviour. It’s an even more more reliable predictor in fact, than knowing visitor demographics.
While the ability to understand statistical reports like how many unique web users are arriving on your site, which pages they are coming and leaving from, how long they are remaining on your site for, what keywords people are searching for, unique page views, referring websites, etc …, is highly important, wouldn’t it be great to know exactly what users are reading, where they are navigating through, what links they are clicking on, which areas of the content they are most interested in, and more?
Fortunately, heat map technology makes this easy and possible. Web heat maps are used to display areas of a web site page that web visitors scan most frequently. Web heat maps can also be used alongside other forms of stat tracking applications and session replay software technologies.
If you own a WordPress-powered website, then it’s easy to add heatmap tracking and video session replays to your business tool box using a simple to use and very inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software tool that works with WordPress (and other programs) and that lets you record your web site visitors’ every movement and creates instant heat maps showing precisely where they are clicking and where they scroll throughout your web pages.
HeatMapTracker software also lets you capture every action your visitors make.
Learn more about the script here: HeatMapTracker
Benefits
The better you know how your visitors interact with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your site visitors from fully engaging with your website, like confusing site navigation elements, or disruptive banner ads. As a website owner, you can help your visitors to complete certain actions, such as join a newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature which can show you which links on a page are being clicked, a heat map will show you any clicks that users are making on your site, regardless of whether these are links or not. This is a significant difference because if a heat map analysis helps you discover that visitors are clicking on a graphic element which they suppose to be a link, but happens to not be a link, you can easily fix this by linking the image to the destination URL your visitors are trying to get to, or let your readers know that the image is just a design element.
Heat maps, therefore, are one of the best ways to test the design of your site, see how readable your content is and help to improve conversions.
Here are just some of the benefits of using HeatMap Tracker to track user behaviour on your website:
Record Everything Users Are Doing On Your Web Site
HeatMap Tracker lets you record every visitor session on your site, allowing you to record all page clicks, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The application allows you to self-host the technology, giving you no restrictions on recordings and playbacks.
Unlimited Upgrades And Enhancements
There is a one-time cost to own the HeatMapTracker software, after which you are then entitled to receive unlimited software updates and added features for free.
Some additional benefits of the HeatMapTracker application include the following:
- Improve Your Marketing: By seeing how visitors use your site, you can identify difficulties preventing visitors from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing User Behaviour: The video recordings of your visitors’ sessions let you understand exactly what is taking place on your site. Click overlays let you see exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they hover in a particular spot, how far and quickly they navigate down your site and more! No more guesses or hoping … just factual intel of what goes on when people land on your web pages.
- Increase Visitor Engagement: HeatMapTracker helps you improve user engagement with your site, which increases online sales and conversion rates. There are a number of ways to achieve this and we go over a number of these in the “Tips” section further below.
Features
Heat Map Tracker includes many features for WordPress users. Here are just a few of these:
- Fast and easy to install and configure. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your site visitors spend more time view and observe how far down your sales pages your users scroll down to as an indicator of the length of time your sales message can keep them interested. The software lets you review and analyze each and every visitor session to see how users are interacting with your site or some pages on your web site.
- Unlimited session screen captures and browser session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With Heat Map Tracker you can capture user sessions on your web pages for a few days, a couple of weeks, a month, or more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can easily view the top pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on the content that your visitors care about. You can also analyze regional location data of your visitors and see where they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials that plugin users have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:
- Discover what’s working (i.e. where visitors are clicking) and what’s not working (where people aren’t going to). For example, are people engaging with your videos? Are they clicking on images believing that these may be linking to another area of your site?
- Get useful information on how to refine your landing pages, signup forms, checkout processes, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Create “above the fold” experimentation to improve your site’s “first impression”, or maximize the impact of your site’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether a page element could be inserted, modified, or taken out.
- Create “before” and “after” comparison reports for online marketing services.
- Compare whether visitors tend to click on images vs buttons vs text links, and how specific user segments interact within your website.
- Troubleshoot suspected website security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a highly recognized internet marketer with a solid reputation for delivering reliable products and customer support. The product download area includes video tutorials for installing and setting up the software.
Software Price
HeatMap Tracker is available in 3 versions:
- Basic License – Installs on one website. Price = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to ten sites. Price = $297.00 One-off payment.
- Agency License – In addition to all of the features available in the Basic & Professional editions (click tracking, heatmaps, browser recording, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency license allows you to install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Price = $497.00 One-time.
Note: Pricing for the HeatMapTracker product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing at the time this review was written. This may not be the actual pricing charged by the plugin seller when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing:
Additional Software Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services like Google Analytics can provide important data on things such as the number of people visiting your website, how they are finding it and what they do whilst visiting your site. However, to really gain deeper insights into how your site and your content is helping your visitors to connect with your digital presence, then a heatmap analytics service can be a great way to do this.
We suggest getting a license of Heat Map Tracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and to make more sales.
For more details, visit the software website here: HeatMap Tracker – Live ClickTracking And HeatMap Tracker
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