The ability to track, monitor and understand visitor behavior is absolutely vital to your online success.
The old adage “if you can’t measure it, you can’t manage it” is as true in the digital economy as ever. If you don’t know what is going on on your website, then how would you know what areas need improving?
Website users have been searching for ways to track and analyze what is happening since web sites first appeared. From simple counters that track visitors, to powerful analytical software like Google Analytics and other applications which capture granular information.
Tracking visitor behavior is vitally important for a successful web site, not only because it enables you to understand what visitors are doing so you can improve your performance, but research also shows that previous user behaviour is the best predictor of future behaviour. More reliable, in fact, than user demographics.
While being able to analyze statistical data like how many unique visitors are coming to your website, what pages they are coming and leaving from, how long they are staying on your site for, what terms are being searched for, unique page views, referring sites, etc …, is vitally essential, wouldn’t it also be great to be able to view exactly what visitors are clicking on, where on your pages they are navigating around in, which hyperlinks they are clicking on, which parts of your site visitors are mostly intrigued about, and more?
Fortunately, heat map technology makes this easy and possible. Web heat maps have been used to help pinpoint areas in a web site page that online visitors scan most frequently. Web heat maps are also often used alongside other forms of statistical software and session replay software.
If you use WordPress, then you can easily add heat map tracking with recorded session replays to your collection of key site analysis tools using an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software application that works with WordPress and that lets you track your site users’ movements and creates live heatmaps showing where they click and where they scroll on your web site.
HeatMapTracker analytics tool also enables you to see your site from your visitor’s perspective.
Learn more here: HeatMap Tracker
Benefits
The more accurately you know how your visitors interact with your web pages, the more you can improve your site’s user experience. Imagine knowing the exact challenges that are preventing your users from fully benefiting from your site, such as unclear site navigation layouts, or distracting ads. As the site owner, you can guide your visitors to complete certain actions, such as join your newsletter or clicking on certain links or buttons.
While Google Analytics has an overlay feature that can show you what links on a page users are clicking, a heat map will show you any clicks that visitors make on your page, whether they are links or not. This is an important difference because if a heatmap report reveals that users are clicking on a graphic element which they think is a link, but is actually not a hyperlinked image, you would be able to easily change this by linking the image to the destination URL your visitors are trying to get to, or let your visitors know that the image is just a design element.
In short, heat maps can be one of the best ways to test the design of your website, assess how navigatable your content is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track visitor behaviour on your web site:
Capture Everything Users Do On Your Web Pages
HeatMapTracker records every visitor session on your site, enabling you to record all which links and buttons are being clicked, eye-tracking and page scrolling.
Full Control With No Restrictions
The software allows you to self-host the technology, giving you no limits on recordings and playbacks.
Lifetime Upgrades & Enhancements
There is a one-off investment to purchase the software, which then entitles you to receive unlimited updates and all future enhancements.
Some additional benefits of the HeatMapTracker software include:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your site, you can discover issues that prevent visitors from taking desired actions and optimize your site.
- No More Guessing Visitor Behaviour: The screen video playbacks of your visitors’ browsing sessions reveal precisely what is taking place on your site. Click overlays let you see exactly which elements visitors click on, where they are drawn to most on your site, how long they browse on a specific location, how far and quickly they scroll down your content and more! No more guesses or assuming wrongly … just pure metrics of what goes on when users visit your website.
- Increase Online Sales: Heat Map Tracker helps you increase user engagement with your site, which improves your sales and conversion rates. There are many ways to do this and we’ll go over several of these in the “Tips” section further below.
Software Features
HeatMap Tracker provides many features for site owners. Here are just some of these:
- Fast and easy to install and set up. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your pages visitors look at and monitor how far down your sales or product pages your users scroll as an indicator of how long your site can keep them interested. HeatMap Tracker lets you review and analyze each and every visitor session to see how they are interacting with your site or particular pages on your web site.
- Unlimited visitor screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can measure user sessions on your web pages for a few days, a week or two, a month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to see total visitors, tracked pages and total sessions Heat Map Tracker has recorded for each project. You can quickly view which pages your readers are gravitating towards and how they interact with each page’s content, allowing you to invest more time on the content that your readers care about. You can also monitor regional demographic data of your visitors and see where they are visiting from.
Additional features:
The chart below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials users have submitted for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your results:
- Discover what works (i.e. where people are clicking) and what doesn’t work (where people are not going to). For example, are people engaging with your videos? Are they clicking on images believing that these may be linking to another section?
- Get actionable data on how to refine your landing pages, signup forms, sales funnel, screen resolution, etc.
- Get actionable data on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Perform “above the fold” experiments to improve your website’s visitor impact, or optimize the impact of the website’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify whether a page element needs to be included, reworked, or deleted.
- Create “before” and “after” comparison reports for digital marketing services.
- Test whether visitors tend to click on images vs buttons vs text links, and how specific user segments interact within your web site.
- Troubleshoot confirmed site security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for providing reliable products and product support. The members area contains video tutorials for installing and setting up the software.
Software Price
HeatMapTracker is available in 3 different versions:
- Basic (Single) License – Single use only. Price = $197.00 One-time.
- Professional License – Allows you to use on up to ten sites. Price = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency edition allows you to install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal client invoicing, making it an ideal solutions for web marketing service providers. Price = $497.00 One-time.
Please Note: The price of the product depends on whether there are any promotions or limited-time special offers. Presently, the product retails for the amounts shown above. This may or may not be the actual pricing set by the plugin author when you visit the product website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing details:
Additional Software Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services like Google Analytics can provide useful information on things such as the number of people coming to your website, how they find it and what they are doing during their visits. However, if you want to really gain deeper insights into how your website and your content is helping your visitors to connect with your business online, then a heatmap analytics application can be a great way to do this.
We suggest getting a license of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and to get more sales of your products or services.
For more details, check out the software here: Heat Map Tracker – Live Click-Tracking And HeatMap Tracking Software
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