The ability to track, monitor and view the behavior of visitors and users on your web site is extremely important to your online success.
The old adage ”you can’t manage what you can’t measure” is as true today as it has ever been. If you don’t know what is going on on your web pages, how would you improve your results?
People have been looking for ways to track and analyze visitor behavior since websites first appeared. From simple tracking counters, to sophisticated statistical tracking tools like Google Analytics and other applications which record incredible key metrics.
Tracking visitor behaviour is vitally important for a successful marketing strategy, not just because it allows you to understand what visitors are doing so you can better your results, but research also proves that past consumer behaviour is the most reliable way to predict future behaviour. It’s an even more more reliable indicator in fact, than knowing demographics.
Although being able to analyze valuable metrics such as the number of unique web visitors are coming to your website, what pages they are arriving on and departing from, how long they are remaining on your site for, what keywords are being searched for, unique page views, referring websites, and so on, is extremely essential, wouldn’t it also be fantastic to be able to know exactly what users are clicking on, where they are staying the longest time on, which links they are clicking on, which parts of your page they are mostly intrigued about, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Web heat maps have been used to display areas of a web page most frequently scanned by online visitors. Web heat maps can also be integrated with other forms of web analytic software and session replay software technologies.
If you own a WordPress website or blog, then it’s easy to add heatmap tracking and session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other web applications) and that lets you record your website visitors’ movements and creates instant heatmaps showing precisely where users click and where they are scrolling throughout your pages.
The HeatMapTracker analytics tool enables you to record every click your users make.
For more details, visit the software site here: HeatMap Tracker
Benefits
The better you know how your readers interact with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your readers from fully accessing your site, such as confusing navigation layouts, or disruptive adverts. As the site owner, you can help your visitors to complete certain actions, such as sign up to a newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature which can show you what links on a page are being clicked, a heat map can also display any clicks that users are making on your page, regardless of whether they are links or not. This is important because if a heat map analysis helps you discover that visitors are clicking on a graphic element which they imagine to be a link, but is actually not a hyperlinked image, you could quickly fix this by adding a link to the image, or let your readers know that the image is not a hyperlink.
In short, heatmaps can be one of the best ways to test the design of your site, measure how readable your site is and improve conversions.
Here are just some of the many benefits of using HeatMapTracker to track visitor behaviour on your website:
Observe Everything Users Are Doing On Your Website
Heat Map Tracker creates a screen video of every user browsing movement on your site, allowing you to see all links and buttons clicked, eye-tracking and page scrolling movement.
Complete Control Without Limitations
The software is hosted on your own server, giving you no restrictions on user recordings and playbacks.
Free Upgrades & Enhancements
There is a one-time investment to purchase the HeatMapTracker software, which entitles you to receive lifetime updates and future enhancements.
Some additional benefits of the HeatMap Tracker application include:
- Improve Your Marketing Efforts: By seeing how visitors navigate your website, you can spot difficulties preventing visitors from taking desired actions and optimize your site.
- Stop Guessing About Visitor Behaviour: The video recordings of your visitors’ browser sessions show you exactly what is taking place on your website. Click overlays let you see exactly which links and buttons users click on, where they are drawn to most on your site, how long they browse on a particular spot, how quickly they scroll down your content and more! No more guessing or hoping … just real information of what goes on when users land on your website.
- Increase Visitor Engagement: HeatMap Tracker helps you increase user engagement with your site, which improves your sales and conversion rates. There are a number of ways to achieve this and we’ll list a few of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker provides many features for web site owners. Here are just a few of these:
- Fast and easy to install and implement. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors look at and measure how far down your page your visitors scroll as a measure of the length of time your site can keep them engaged. Heat Map Tracker lets you analyze every single visitor action to see how visitors interact with your website or some pages on the web site.
- Unlimited session recording and playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can record visitor sessions on your pages for a few days, one week, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see total visitors, tracked pages and all recorded sessions Heat Map Tracker has recorded for each project. You can quickly view the top pages your readers are moving towards and how they are interacting with the content on each page, allowing you to invest more time on improving pages that users care about. You can also access regional demographic data of all visitors and discover where they are coming from.
Additional features:
The table below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials plugin customers have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your business:
- Understand what’s working (i.e. where users are clicking) and what’s not working (where people are not clicking). For example, are people engaging with your videos? Are they clicking on images thinking that these may be links to somewhere else?
- Get useful data on how to optimize your landing pages, sign-up forms, shopping cart, screen resolution, etc.
- Get practical data on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Conducting “above the fold” tests to improve your home page’s visitor impact, or optimize the impact of your landing page’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify whether any section of the content should be included, redesigned, or removed.
- Create “before” and “after” comparison reports for digital marketing services.
- Test whether users prefer to click on images versus buttons vs text links, and how specific user segments engage with your site.
- Review suspected website security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a recognized internet marketer with a solid reputation for delivering robust product quality and product support. The product download area includes video tutorials for installing and configuring the software.
Software Cost
HeatMap Tracker comes in 3 separate editions:
- Basic License – Use on 1 site. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Licensed for up to ten websites. Price = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the other licenses (click-tracking, heat maps, session replays, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency license allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital agencies. Price = $497.00 Single Payment.
Note: Pricing details of HeatMapTracker can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the pricing when this review was written. This may not be the actual price set by the software seller when you visit the plugin site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing details:
Additional Software Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services like Google Analytics can provide you with very useful metrics on things such as how many people are coming to your site, how they are finding it and what they do whilst on your web site. However, if you want to truly gain deep knowledge into how your site and its content is helping your visitors to interact with your digital presence, then a heatmap analytics tool can be a great way to do so.
We recommend getting a license of HeatMap Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, visitor engagement and to get more sales.
To learn more, check out the software here: Heat Map Tracker – Live ClickTracking And HeatMap Tracking Software
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