Being able to track and see visitor behavior is most important to your online success.
The management adage ”you can’t manage what you don’t measure” is as important today as it has ever been. If you don’t know what is going on on your web site, then how can you get better online results?
Businesses have looked for smart ways to track and analyze what visitors are doing in their web pages since web sites first appeared. From basic counters that track how many people have viewed your web site, to very sophisticated and powerful statistical tracking tools like Google Analytics and other applications that record and let you see very rich key measurements.
Learning about visitor behavior is important for a successful digital business, not just because it allows you to understand what visitors are doing so you can better your performance, but it’s also been proven that past visitor behavior is the best predictor of future behavior. Better, in fact, than user demographics.
While the ability to see valuable data such as the number of web visitors are visiting your site, what pages they are landing on and leaving from, how long they are staying on your website for, keywords searched, page views, referring pages, etc …, is vitally useful, wouldn’t it also be fantastic to know exactly what visitors are clicking on, where on your site they are visiting the longest for, which hyperlinks they are clicking on, what parts of the page visitors are pausing to read more about, and so on?
Fortunately, heat map technology makes this easy. Web heat maps can be used to locate areas in a web site page most frequently scanned by visitors. Web heat maps are also often used alongside other forms of web analytic software and session replay software.
If you use WordPress, then you can easily add heat map tracking with recorded user session replays to your collection of essential business analysis tools with an easy-to-install and quite inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress (and other CMS applications) and that lets you visually track your website visitors’ movements and generates instant heatmaps showing where users click and where they are scrolling on your web pages.
The HeatMapTracker application also allows you to see your site from your visitor’s point of view.
For more details go here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more information you have about how your users are engaging with your website, the more you can improve your website’s user experience. Imagine knowing the exact challenges that prevent your site visitors from fully accessing your site, like confusing site navigation elements, or disruptive design elements. As the website owner, you can help your site visitors to complete certain actions, such as opting into your newsletter or clicking on specific links or buttons.
Although Google Analytics has its overlay feature which can show you what links on your page users are clicking, a heatmap will display any clicks that visitors are making on your page, whether these are links or not. This is an important benefit because if a heat map report reveals that users are clicking on a graphic element that they imagine to be a link, but is actually not a link, you can easily edit this by adding a link to the image, or let your visitors know that the image is not linked.
In short, heat maps can be one of the most useful methods to test the design of your website, measure how navigatable your content is and improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to track visitor behaviour on your site:
See Everything Visitors Are Doing On Your Site
Heat Map Tracker lets you record every visitor session on your website, enabling you to capture all which page elements are being clicked, eye-tracking and page scrolling movement.
Complete Control Without Restrictions
The script is hosted on your server, giving you no restrictions on recordings and pageviews.
Free Updates And Enhancements
There is a one-time cost to purchase the script, which entitles you to receive free updates and enhancements.
Additional benefits of the application include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they use your website, you can discover challenges that prevent users from taking desired actions and reach your site benchmarks.
- Stop Guessing About User Behaviour: The video recordings of your visitors’ sessions show you precisely what happens on your website. Click overlays let you know exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they browse in a specific area, how far they navigate down your content and more! No more guessing or making wrong assumptions … just pure metrics of what goes on when visitors navigate around your web site.
- Increase User Engagement: HeatMapTracker helps you improve user engagement with your site, which increases sales and conversions. There are many ways to achieve this and we present several of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker provides many features for WordPress users. Here are just a few of these:
- Quick and easy to install and implement. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors look at and observe how far down your page your users read down to as a measure of how long your site can keep them interested. HeatMapTracker lets you review and analyze each and every user experience to help you learn how users are interacting with your site or some pages on your web site.
- Unlimited session screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can spy on visitors on your pages for a day, a couple of weeks, 1 month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and total sessions HeatMap Tracker has recorded for all projects. You can easily see which pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to spend more time on pages that visitors are more interested in. You can also view regional demographics of all visitors and discover where they are visiting from.
Additional features:
The chart below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are just some testimonials and comments that users have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the ways you can use HeatMapTracker on your web site to improve your results:
- Understand what works (i.e. where visitors are clicking) and what doesn’t work (where visitors are not going to). For example, are users watching your videos? Are they clicking on graphic elements thinking that they may be linking to another destination?
- Get insights on how to improve your landing pages, sign up forms, memberships, screen resolution, etc.
- Get actionable data on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Conducting “above the fold” experimentation to improve your website’s visitor impact, or optimize the impact of your landing page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if any new content needs to be added, modified, or taken out.
- Produce “before” and “after” case studies for web-related services.
- Test whether users prefer to click on images versus buttons versus text links, and how specific user segments engage within your web site.
- Confirm potential site security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a respected online marketer with a solid reputation for delivering great product quality and customer support. The members area includes video tutorials for installing and configuring the software.
Product License Cost
HeatMap Tracker comes in 3 separate versions:
- Basic (Single) License – Single use only. Price = $197.00 One-time.
- Professional License – Licensed for up to ten websites. Cost = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the other editions (click-tracking, heatmaps, session replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency edition lets you install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital agencies. Cost = $497.00 One-time.
Note: Current pricing for the product depends on whether there are any promotions or limited-time specials being offered. Currently, the plugin is being retailed for the amounts shown above. This may not be the actual pricing charged by the software author when you visit the product site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services like Google Analytics can provide you with important information on things such as the number of people finding your pages, how they are finding it and what they are doing during their visits. However, to truly gain a deep understanding into how your site and your content is being used by your visitors to interact with your digital presence, then a heatmap analytics service can be a very practical way to do this.
We recommend that you consider purchasing a copy of Heat Map Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to increase your sales.
For complete details, check out the software here: HeatMapTracker – Live Click-Tracking & HeatMap Tracking Plugin
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