Being able to track visitor behavior is absolutely vital to your online success.
The old adage “if you can’t measure it, you can’t manage it” is as true today as ever. If you don’t know what is happening when visitors arrive on your web site, then how would you get better results online?
Business owners have been searching for useful ways to track and understand what is happening since web sites first appeared. From basic counters that track visitor numbers, to sophisticated and powerful analytical tools like Google Analytics and other applications that can provide very granular key information.
Tracking user behaviour is important for the success of your digital marketing strategy, not just because it allows you to understand what visitors are doing so you can improve your results, but it’s also been proven over and over that previous visitor behavior is the most reliable way to predict future behaviour. It’s a better indicator, in fact, than consumer demographics.
Although the ability to view statistical information such as how many visitors are arriving on your site, what pages they are coming and leaving from, how long they are remaining on your site for, keyword searches, page views, referring websites, and so on, is vitally important, wouldn’t it be great to track precisely what users are reading, where on your pages they are visiting the longest for, which hyperlinks they are clicking on, which parts of the content visitors are most interested in, and more?
Fortunately, heat map tracking technology makes this easy and possible. Website heatmaps have been used to locate areas in a website page that online visitors scan most frequently. Web heat maps can also be integrated with other forms of web analytics and session replay software.
If you own a WordPress website or blog, then you can easily add heat map tracking with recorded session replays to your collection of key web site analysis tools using a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software script that is compatible with WordPress (and other programs) and that visually records your web site visitors’ complete session and creates instant heatmaps that show exactly where they click and where they scroll throughout your site.
HeatMapTracker software also allows you to see your website from your visitor’s unique point of view.
To learn more about this script go here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors engage with your content, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your prospects from fully benefiting from your site, like confusing navigation layouts, or distracting ads. As a site owner, you can encourage your site visitors to complete certain actions, such as joining your newsletter or click on certain links or buttons.
While Google Analytics has its overlay feature that can show you which links on your web page are being clicked, a heatmap can display any clicks that visitors make on your page, whether these are links or not. This is important because if a heatmap report helps you discover that visitors are clicking on a graphic element that they think is a link, but happens to not be a link, you could easily change this by adding a link to the image, or let your users know that the image is just a design element.
In short, heatmaps are one of the best ways to test the design of your website, see how readable your site is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track user behavior on your web site:
Observe Everything Users Are Doing On Your Web Site
Heat Map Tracker records every browsing session on your website, enabling you to view all clicks, eye-tracking and page scrolls.
Complete Control Without Limitations
The software is self-hosted, giving you no restrictions on recordings and playbacks.
Unlimited Updates And Enhancements
There is a one-off cost to own the software, which then entitles you to receive unlimited upgrades and future enhancements for life.
Some additional benefits include the following:
- Improve Site Usability: By seeing how visitors experience your site, you can identify issues preventing visitors from progressing to the end of your sales funnel and correct these.
- Stop Guessing About User Behavior: The screen video recordings of your users’ sessions reveal precisely what takes place on your website. Heatmaps let you see exactly which elements visitors click on, which areas they are drawn to most on your site, how long they hover in a particular section, how fast they travel down your content and more! No more guessing or hoping … just pure evidence of what goes on when users explore your web pages.
- Increase Visitor Engagement: HeatMapTracker lets you increase user engagement with your site, which improves sales and conversion rates. There are a number of ways to do this and we’ll list a number of these in the “Tips” section later in this review.
Features
Heat Map Tracker includes many features for web site owners. Here are just a few of these:
- Fast and easy to install and configure. Ready to go in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and measure how far down the page your visitors scroll as an average of the length of time your sales message can keep them interested. Heat Map Tracker lets you review and analyze every single user action to help you understand how they interact with your website or some pages on the website.
- Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With Heat Map Tracker you can measure user sessions on your pages for a day, a couple of weeks, 1 month, etc.
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you see how many total visitors, tracked pages and total sessions the heatmap analytics software has recorded for each project. You can easily see the top pages your visitors are moving towards and how they interact with each page’s content, allowing you to invest more time on pages that your visitors care about. You can also see regional demographic data of all visitors and see where they are visiting from.
Additional software features:
The table below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials plugin customers have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your results:
- Discover what’s working (i.e. where visitors click) and what’s not working (where people are not going to). For example, are people watching your videos? Are they clicking on images thinking that these may link to somewhere else?
- Get insights on how to refine your landing pages, sign-up forms, memberships, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Performing “above the fold” testing to improve your home page’s visitor impact, or maximize the impact of the website’s real estate elements on your users, such as banners, links, buttons, sales copy, etc…
- Identify whether an element on the page needs to be added, changed, or deleted.
- Create “before” and “after” case studies for digital marketing services.
- Compare whether users tend to click on images versus buttons versus text links, and how specific user segments engage with your web site.
- Investigate suspected website security and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering exceptional products and product support. The product download area contains video instructions for installing and configuring the software.
Software Pricing
Heat Map Tracker is available in three different editions:
- Basic License – Single installation only. Price = $197.00 Single Payment.
- Professional License – Licensed for up to ten websites. Cost = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the Basic & Professional editions (click tracking, heatmaps, browser replays, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license lets you install the software on as many sites as you like, create client sub-accounts, and set up automated PayPal client invoicing, making it an ideal solutions for digital agencies. Price = $497.00 One-off payment.
Please Note: Current pricing for Heat Map Tracker depends on whether there are any promotions or limited-time special offers. The price shown above was correct when this content was written. This may or may not be the actual pricing charged by the plugin seller when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services like Google Analytics can provide you with important information on things such as the number of people landing on your pages, how they find it and what they are doing whilst on your website. However, to really gain a deep understanding into how your site and its content is helping your visitors to connect with your digital presence, then a heatmap analytics service can be extremely useful.
We suggest getting a license of Heat Map Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to get more sales of your products or services.
For more details, check out the software here: HeatMap Tracker – Live Click-Tracking & HeatMap Tracking Plugin
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