The ability to understand visitor behavior is extremely important to your online success.
The old adage ”you can’t manage what you don’t measure” is as true today as always. If you don’t know what is happening on your site, then how can you improve your results?
Businesses have been searching for ways to track and analyze user behaviour since web sites first appeared. From simple counters that track how many people have viewed your web page, to very powerful and sophisticated statistical tracking tools like Google Analytics and other applications that can provide incredibly detailed measurements.
Understanding visitor behavior is important for the success of your digital business, not just because it allows you to understand what visitors are doing so you can improve your performance, but it’s also been proven that past consumer behaviour is the most reliable predictor of future behaviour. More reliable, in fact, than visitor demographics.
Although the ability to view key metrics such as how many web visitors are visiting your website, what pages they are arriving on and departing from, how long they are remaining on your site for, which keywords are being searched for, unique page views, referring pages, and so on, is vitally useful, wouldn’t it be fantastic to be able to view precisely what visitors are reading, where on your site they are staying the longest period on, what links they are clicking on, what areas of your page visitors are most interested in, and so on?
Fortunately, heat map tracking technology makes this possible. Web heat maps can be used to display areas on a web site page most frequently scanned by web visitors. Web heatmaps can also be integrated with other forms of web analytic software and session replay software.
If you own a WordPress-powered website, then you can easily add heat map tracking with session replays to your collection of essential web site analysis tools using a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software program that works with WordPress (and other applications) and that visually records your website users’ every movement and generates live heat maps showing precisely where users click and where they are scrolling on your web pages.
HeatMapTracker analytics tool also allows you to track every action your users make.
Learn more about the analytics tool here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more accurate data you have about how your readers engage with your web pages, the more you can improve your website’s user experience. Imagine knowing the exact issues that prevent your readers from fully benefiting from your site, like unclear site navigation elements, or distracting adverts. As a website owner, you can help your site visitors to perform certain actions, such as opt into your newsletter or click on certain links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of which links on your page visitors are clicking, a heat map can reveal any clicks that users make on your site, whether they are actual links or not. This is important because if a heat map analysis reveals that users are clicking on a graphic element which they suppose to be a link, but turns out not to be a link, you can quickly repair this by adding a link to the image, or let your visitors know that the image is not linked.
In short, heat maps can be one of the best ways to test your site design, measure how readable your site is and help to improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to monitor user behaviour on your website:
See Everything Visitors Do On Your Web Site
HeatMap Tracker captures every browsing movement on your site, allowing you to observe all clicks, eye-tracking and page scrolls.
Full Control Without Limitations
The application is self-hosted, giving you unlimited session recording and pageviews.
Free Upgrades And Enhancements
There is a one-time cost to own the software, which entitles you to receive lifetime updates and future enhancements.
Additional software benefits include:
- Improve Your Marketing Efforts: By seeing how visitors experience your website, you can discover difficulties that prevent visitors from progressing to the end of your sales funnel and correct these.
- No More Guessing User Behavior: The video recordings of your visitors’ browsing sessions let you know exactly what takes place on your web site. Screen overlays let you see exactly which elements visitors click on, where they are drawn to most on your site, how long they hover on a specific section, how far and quickly they travel down your site and more! No more guessing or assuming wrongly … just accurate information of what happens when people come to your web pages.
- Increase Visitor Engagement: Heat Map Tracker lets you increase user engagement with your business, which creates better sales and conversions. There are many ways to achieve this and we’ll go over some of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker includes many features for WordPress users. Here are just some of these:
- Fast and easy to install and configure. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time reading and observe how far down your sales pages your users scroll as a measure of how long your sales message can keep them engaged. HeatMap Tracker lets you study every single visitor experience to help you learn how they interact with your website or some pages on your website.
- Unlimited visitor recording and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With Heat Map Tracker you can capture visitors on your pages for a day, a week or two, a month, or more!
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view how many total visitors, tracked pages and all sessions HeatMapTracker has recorded for each project. You can quickly see which pages your users are moving towards and how they are interacting with the content on each page, allowing you to spend more time on the content that your users care about. You can also access regional demographic data of all visitors and discover where they are visiting from.
Additional software features:
The image below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials that users have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your business:
- Understand what works (i.e. where visitors are clicking) and what doesn’t work (where visitors aren’t clicking). For example, are visitors watching your videos? Are they clicking on images believing that they may link to somewhere else?
- Get useful information on how to refine your landing pages, sign up forms, shopping cart, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Creating “above the fold” experimentation to improve your landing page’s “first impression”, or optimize the impact of your website’s real estate elements on your readers, such as ad banners, links, buttons, headlines, etc…
- Identify if a section of your content could be added, reworked, or deleted.
- Create “before” and “after” comparison reports for web-related services.
- Test whether visitors prefer to click on images vs buttons vs text links, and how particular user segments interact within your web site.
- Diagnose confirmed site security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering exceptional products and customer support. The product download area contains video tutorials for installing and setting up the software.
Software Price
HeatMap Tracker comes in 3 different editions:
- Basic (Single) License – Single license only. Cost = $197.00 Single Payment.
- Professional License – Allows you to install on up to 10 domains. Price = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the other licenses (click tracking, heatmaps, session recording, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency license lets you install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for digital service providers. Cost = $497.00 One-off payment.
Please Note: Pricing details of the product can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the software sells for the prices shown above. This may not be the actual pricing charged by the software developer when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services like Google Analytics can give you some useful metrics on things such as the number of people landing on your site, how they found it and what they are doing whilst on your site. However, if you want to really gain deeper insights into how your site and its content is helping your visitors to engage with your business online, then a heat map analytics tool can be a great way to do this.
We recommend that you consider getting a license of HeatMapTracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to get more online sales.
For complete details, visit the software website: Heat Map Tracker – Live ClickTracking & HeatMap Tracker
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