Being able to track the behavior of visitors and users on your web site is absolutely vital to the success of your digital business.
The management adage “if you can’t measure it, you can’t manage it” is as true in the digital age as it has ever been. If you don’t know what is happening on your web site, then how will you improve your results online?
Business owners have been searching for useful methods to track and analyze user behaviour since web sites were first invented. From simple tracking counters, to powerful and sophisticated statistical tracking software like Google Analytics and other applications that track and display detailed key metrics.
Tracking user behaviour is very important for the success of your digital marketing strategy, not only because it allows you to understand what visitors are doing so you can better your performance, but testing also shows that past consumer behavior is the most reliable way to predict future behaviour. More reliable, in fact, than knowing demographics.
While being able to monitor valuable information such as how many unique web visitors are checking out your website, what pages they are arriving on and departing from, how long they are remaining on your site for, what terms people are searching for, page views, referring sites, etc …, is extremely important, wouldn’t it also be useful to know precisely what visitors are doing, where they are staying the longest for, what links they are clicking on, what areas of your site visitors are mostly intrigued about, and so on?
Fortunately, heat map technology makes this easy and possible. Website heat maps are used for displaying areas in a web page most frequently scanned by online visitors. Web heat maps can also be integrated with other forms of web analytic software and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking and video session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software program that is compatible with WordPress and that visually tracks your site visitors’ movements and creates instant heatmaps showing exactly where they click and where they are scrolling on your pages.
HeatMapTracker analytics tool allows you to look over the shoulders of everyone who visits your site.
To learn more about the script go here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your visitors are interacting with your web pages, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your users from fully engaging with your site, such as confusing site navigation layouts, or distracting design elements. As the website owner, you can encourage your visitors to complete certain actions, such as signing up to a newsletter or clicking on specific links.
Although Google Analytics has its overlay feature which can give you an idea of what links on a page are being clicked, a heat map can show you any clicks that users are making on your page, regardless of whether these are links or not. This is an important benefit because if a heat map analysis reveals that readers are clicking on an image which they imagine to be a link, but happens to not be a hyperlinked image, you can quickly remedy this by adding a link to the image, or make it crystal clear to your users that the image is just a graphic.
In short, heatmaps are one of the best ways to test your site design, assess how readable your content is and improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to monitor visitor behavior on your website:
Capture Everything Users Do On Your Web Site
Heat Map Tracker lets you record every browsing movement on your site, allowing you to view all page clicks, eye-tracking and page scrolling.
Full Control With No Limitations
The software is hosted on your server, giving you unlimited session recording and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time investment to purchase the script, after which you are then entitled to receive unlimited application upgrades and all future enhancements for life.
Some additional benefits of the script include:
- Improve User Experience: By looking over the shoulders of your visitors as they use your web site, you can uncover obstacles that prevent users from progressing to the end of your sales funnel and improve visitor engagement.
- No More Guessing Visitor Behavior: The video recordings of your users’ sessions show you exactly what happens on your site. Heatmaps let you see exactly which links and buttons users click on, where they are drawn to most on your site, how long they browse on a specific area, how fast they scroll down your pages and more! No more guesses or making wrong assumptions … just real evidence of what goes on when visitors navigate around your web pages.
- Increase User Engagement: HeatMapTracker helps you increase visitor interaction with your business, which increases your online sales and conversion rates. There are a number of ways to do this and we present a number of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker includes many unique features for WordPress users. Here are just some of these:
- Quick and simple to install and set up. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors look at and monitor how far down the page your users scroll as an indicator of how long your sales message can keep them interested. HeatMap Tracker lets you review and analyze each and every visitor experience to see how they interact with your website or some pages on the web site.
- Unlimited visitor screen captures and user session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can spy on visitor sessions on your web pages for a few days, a few weeks, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and total sessions the heatmap analytics software has recorded for all projects. You can easily view which pages your users are moving towards and how they are interacting with each page’s content, allowing you to spend more time on pages that your visitors care about. You can also view regional demographics of your visitors and see where they are coming from.
Additional features:
The image below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are just a few of the testimonials plugin users have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the ways you can use HeatMapTracker on your website to improve your results:
- Discover what’s working (i.e. where users are clicking) and what doesn’t work (where users aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements assuming that they may be links to somewhere else?
- Get ideas on ways to optimize your landing pages, sign-up forms, shopping cart, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- conduct “above the fold” testing to improve your landing page’s “first impression”, or optimize the impact of the landing page’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether any content section should be included, reworked, or removed.
- Create “before” and “after” comparison reports for digital marketing services.
- Compare whether visitors tend to click images vs buttons versus text links, and how particular user segments interact with your website.
- Confirm confirmed site security threats and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a respected internet marketer with a solid reputation for providing exceptional product quality and product support. The product download area contains video instructions for installing and configuring the software.
Product Pricing
HeatMapTracker comes in 3 separate editions:
- Basic (Single) License – Single domain only. Cost = $197.00 Single Payment.
- Professional License – Use on up to 10 sites. Cost = $297.00 One-time.
- White-Label Branding) License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heatmaps, browser replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition allows you to install the plugin on as many sites as you like, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web development service providers. Price = $497.00 One-time.
Note: The price of the HeatMap Tracker product depends on whether there are any promotions or limited-time specials being offered. When we last checked, the product retails for the prices shown above. This may not be the actual pricing set by the product developer when you visit the plugin site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services such as Google Analytics can provide useful information on things such as the number of people coming to your pages, how they find it and what they do whilst visiting your web pages. However, if you want to really gain an understanding into how your site and your content is helping your visitors to interact with your business online, then a heat map analytics software tool can be extremely practical.
We recommend that you consider getting a license of Heat Map Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your user-experience, visitor engagement and to get more sales.
To learn more, visit the software website here: HeatMapTracker – Live ClickTracking & Heat Map Tracking Software
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