Being able to track, monitor and understand visitor behavior is absolutely vital to the success of your digital presence.
The management adage “if you can’t measure it, you can’t manage it” is as true in the digital economy as ever. If you don’t know what is happening when visitors arrive on your site, how will you know what areas need improving?
Business owners have been searching for practical tools to track and understand visitor behaviour since websites were first introduced. From basic counters that track visitors, to powerful and sophisticated analytical software like Google Analytics which can capture an incredible amount of key metrics.
Understanding visitor behavior is vitally important for the success of your web site, not just because it allows you to understand what visitors are doing so you can improve your results, but research also proves that past user behavior is the best predictor of future behaviour. More reliable, in fact, than demographics.
While being able to monitor valuable reports such as how many web visitors are arriving on your web site, what pages they are arriving on and departing from, how long they are staying on your website for, keywords searched, average page views, referring websites, etc …, is highly useful, wouldn’t it also be useful to be able to track exactly what users are doing, where on your site they are visiting the longest period on, what hyperlinks they are clicking on, which areas of your page visitors are browsing, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Web heatmaps are used to review areas of a website page that web visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytics and session replay tools.
If you own a WordPress site, then it’s easy to add heat map tracking and video session replays to your collection of key online analysis tools using a simple to use and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other programs) and that visually tracks your web site visitors’ movements and creates live heat maps that show where they are clicking and where they scroll on your pages.
HeatMapTracker software allows you to spy on every action your visitors make.
Learn more here: HeatMapTracker
Benefits
The more accurately you know how your readers interact with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your prospects from fully engaging with your website, like unclear navigation layouts, or disruptive design elements. As a site owner, you can guide your visitors to perform certain actions, such as joining your newsletter or click on specific links or buttons.
Although Google Analytics has its overlay feature that can give you an idea of which links on a page visitors are clicking, a heat map can also display any clicks that users make on your page, whether they are links or not. This is important because if a heatmap report reveals that visitors are clicking on an image that they suppose to be a link, but happens to not be a hyperlinked image, you could quickly repair this by linking the image to the destination your visitors are trying to get to, or let your visitors know that the image is not linked.
Heatmaps, therefore, are one of the most useful ways to test the design of your website, measure how navigatable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to monitor user behaviour on your website:
Monitor Everything Users Are Doing On Your Site
HeatMapTracker captures every visitor movement on your site, enabling you to view all page clicks, eye-tracking and page scrolls.
Complete Control With No Restrictions
The application allows you to self-host the technology, giving you unlimited visitor recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time cost to buy the application, after which you are then entitled to receive unlimited application upgrades and all future enhancements for free.
Some additional benefits of the HeatMapTracker script include:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your web pages, you can identify problems preventing visitors from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing Visitor Behaviour: The screen video playbacks of your visitors’ browsing sessions reveal precisely what is happening on your site. Heatmaps let you see exactly which elements visitors click on, which areas they are drawn to most on your website, how long they hover on a specific location, how far and quickly they scroll down your content and more! No more guessing or assuming wrongly … just factual intel of what happens when users visit your website.
- Increase Online Sales: HeatMap Tracker helps you increase visitor engagement with your site, which creates better online sales and conversions. There are a number of ways to achieve this and we discuss a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker includes many features for WordPress users. Here are just a few of these:
- Quick and easy to install and implement. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors eyes are drawn to and observe how far down the page your users scroll as an indicator of how long your sales message can keep them interested. HeatMapTracker lets you study each and every visitor action to help you understand how users interact with your website or specific pages on the web site.
- Unlimited visitor screen captures and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can measure user sessions on your website for a few days, one week, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and total recorded sessions the heatmap analytics software has recorded for each project. You can quickly view which pages your readers are moving towards and how they interact with each page’s content, allowing you to invest more time on the content that visitors are more interested in. You can also analyze regional demographic data of all visitors and learn where they are visiting from.
Additional features:
The chart below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials that customers have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your business:
- Understand what works (i.e. where people click) and what’s not working (where users are not clicking). For example, are users engaging with your videos? Are they clicking on graphic elements thinking that these may link to another area of your site?
- Get practical information on ways to improve your landing pages, signup forms, subscriptions, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get practical information prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- conduct “above the fold” tests to improve your website’s “first impression”, or maximize the impact of the website’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether any section of your content could be included, modified, or removed.
- Create “before” and “after” case studies for web-related services.
- Compare whether visitors tend to click images vs buttons versus text links, and how particular user segments engage within your site.
- Troubleshoot suspected website security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a highly respected online marketer with a solid reputation for delivering robust product quality and customer support. The members area contains video tutorials for installing and setting up the software.
Product License Cost
HeatMapTracker is available in three versions:
- Basic License – Single use only. Cost = $197.00 One-time.
- Professional License – Use on up to 10 sites. Cost = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click tracking, heat maps, session replays, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web development service providers. Cost = $497.00 One-time.
Note: The cost to purchase the Heat Map Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the product sells for the pricing shown above. This may not be the actual price charged by the plugin seller when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services like Google Analytics can give you some important information on things such as the number of people landing on your site, how they find it and what they do whilst on your website. However, to truly gain deeper insights into how your website and your content is being used by your visitors to engage with your digital presence, then a heat map analytics service can be extremely useful.
We suggest purchasing a license of HeatMap Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and to make more online sales.
For complete details, check out the software here: HeatMapTracker – Real-Time Click-Tracking & HeatMap Tracking Plugin
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