Being able to track, monitor and understand the behavior of visitors on your website is absolutely vital to the success of your business online.
The adage “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is going on on your website, then how will you improve your results online?
Business owners have been looking for ways to track and understand visitor behavior since web sites first appeared. From basic tracking counters, to very sophisticated statistical tracking tools like Google Analytics which can record detailed key metrics.
Measuring user behavior is very important for the success of your digital business, not just because it allows you to understand what visitors are doing so you can improve your performance, but testing also shows that past visitor behaviour is the most reliable indicator of future behavior. Better, in fact, than demographics.
While the ability to see key reports like the number of web users are landing on your website, what pages they are landing on and leaving from, how long they are staying on your website for, which terms are being searched for, page views, referring sites, and so on, is highly important, wouldn’t it also be useful to be able to track precisely what visitors are doing, where on your site they are navigating through, which hyperlinks they are clicking on, which parts of your site they are pausing on, and more?
Fortunately, heat map tracking technology makes this possible. Website heatmaps can be used for displaying areas on a web page most frequently scanned by web visitors. Web heat maps can also be used alongside other forms of web analytics and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking with recorded user session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software tool that is compatible with WordPress (and other programs) and that visually records your website visitors’ every movement and creates instant heat maps that show where users click and where they scroll on your web site.
HeatMapTracker analytics tool also enables you to spy on every action your visitors make.
More info: HeatMapTracker
Benefits
The more accurate data you have about how your visitors engage with your website, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your users from fully benefiting from your site, such as confusing site navigation elements, or disruptive ads. As a website owner, you can guide your readers to complete certain actions, such as sign up to a newsletter or click on specific links.
Although Google Analytics has an overlay feature that can show you which links on a page visitors are clicking, a heat map can show you any clicks that users make on your page, whether they are actual links or not. This is an important benefit because if a heatmap report reveals that users are clicking on an image which they think is a link, but is actually not a hyperlinked image, you would be able to easily fix this by linking the image to the page your readers are trying to get to, or make it clear to your users that the image is not a hyperlink.
In short, heatmaps are one of the best methods to test your site design, assess how navigatable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor user behavior on your web site:
Capture Everything Users Are Doing On Your Web Site
Heat Map Tracker lets you record every browsing session on your site, enabling you to see all which links and buttons are being clicked, eye-tracking and page scrolling.
Complete Control With No Restrictions
The script allows you to self-host the technology, giving you unrestricted recordings and playbacks.
Lifetime Updates & Enhancements
There is a one-off investment to own the HeatMapTracker application, which then entitles you to receive unlimited application updates and added features for life.
Some additional benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your web site, you can discover difficulties preventing users from taking desired actions and optimize your site.
- Stop Guessing User Behaviour: The video playbacks of your users’ sessions let you know precisely what is happening on your web site. Heat Maps let you know exactly which elements users click on, where they are drawn to most on your website, how long they choose to stay in a particular location, how fast they travel down your site and more! No more guessing or hoping … just factual intel of what takes place when people navigate around your site.
- Increase User Engagement: Heat Map Tracker lets you improve user engagement with your business, which improves your sales and conversion rates. There are a number of ways to do this and we list some of these in the “Tips” section later in this review.
Features
Heat Map Tracker includes many features for website owners. Here are just a few of these:
- Fast and simple to install and configure. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors look at and see how far down your sales pages your visitors scroll as a measure of the length of time your site or content can retain their attention. Heat Map Tracker lets you analyze each and every user session to see how users are interacting with your website or certain pages on the site.
- Unlimited session recording and session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can record user sessions on your pages for a few days, one week, 1 month, etc.
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for each project. You can easily view the top pages your readers are moving towards and how they interact with the content on each page, allowing you to spend more time on pages that your users are more interested in. You can also analyze regional demographics of all visitors and learn which part of the world they are visiting from.
Additional features:
The table below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials and feedback that plugin customers have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:
- Learn what’s working (i.e. where users click) and what doesn’t work (where visitors are not going to). For example, are users engaging with your videos? Are they clicking on images assuming that these may be linking to somewhere else?
- Get useful data on ways to refine your landing pages, signup forms, shopping cart, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get practical data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Conducting “above the fold” experimentation to improve your website’s visitor impact, or maximize the impact of the landing page’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether a page element needs to be inserted, modified, or taken out.
- Create “before” and “after” case studies for web services.
- Analyze if users prefer to click on images versus buttons vs text links, and how specific user segments interact with your website.
- Review confirmed website security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a well-known internet marketer with a solid reputation for delivering robust products and customer support. The members area contains video tutorials for installing and setting up the software.
Product License Pricing
HeatMap Tracker comes in 3 versions:
- Basic License – Single domain only. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to 10 sites. Cost = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional editions (click tracking, heatmaps, session replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition lets you install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for digital service providers. Price = $497.00 One-off payment.
Note: Current pricing for the HeatMapTracker software can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the product sells for the prices shown above. This may not be the actual price charged by the plugin developer when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services like Google Analytics can provide you with very useful information on things such as how many people are coming to your website, how they found it and what they do whilst visiting your website. However, to truly gain an understanding into how your website and its content is helping your visitors to engage with your business online, then a heat map analytics application can be a great way to do this.
We recommend getting a license of HeatMapTracker if you want live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your site’s user-experience, visitor engagement and to get more sales.
For more details, visit the software website: Heat Map Tracker – Real-Time Click-Tracking And Heat Map Tracking Plugin
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