The ability to track and see the behavior of visitors and users on your web site is very important to the success of your business online.
The adage “if you can’t measure it, you can’t manage it” is as true in the digital age as it has ever been. If you don’t know what is happening on your web site, how will you improve your results?
Businesses have looked for ways to track and analyze visitor behaviour since websites were first introduced. From simple tracking counters, to very sophisticated and powerful analytical software like Google Analytics and other applications which capture incredibly rich key measurements.
Learning about visitor behavior is vitally important for a successful web site, not only because it allows you to understand what visitors are doing so you can better your performance, but testing also confirms that past user behavior is the best way to predict future behavior. It’s a better predictor, in fact, than user demographics.
While being able to understand key reports such as how many unique visitors are landing on your web site, which pages they are landing on and leaving from, how long they are remaining on your website for, what keywords are being searched for, page views, referring sites, etc …, is extremely essential, wouldn’t it be great to track precisely what users are reading, where they are navigating around in, what hyperlinks they are clicking on, which parts of the site visitors are reading, and more?
Fortunately, heat map technology makes this easy. Website heat maps can be used to review areas in a web site page most frequently scanned by online visitors. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay software technologies.
If you own a WordPress web site, then you can easily add heatmap tracking with recorded user session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that lets you visually record your site users’ complete journey and generates live heatmaps that show where they click and where they scroll throughout your web pages.
The HeatMapTracker analytics tool also allows you to look over the shoulders of every person who comes to your web site.
Learn more here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The more accurately you know how your readers are interacting with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your prospects from fully benefiting from your website, like unclear site navigation layouts, or disruptive adverts. As a site owner, you can encourage your users to perform certain actions, such as joining your newsletter or clicking on certain links.
Although Google Analytics has an overlay feature that can give you an idea of what links on a web page are being clicked, a heat map can also display any clicks that users are making on your page, regardless of whether these are actual links or not. This is important because if a heatmap analysis helps you discover that visitors are clicking on an image which they imagine to be a link, but is actually not a hyperlinked image, you could quickly repair this by adding a link to the image, or make it perfectly clear to your users that the image is just a design element.
Heatmaps, therefore, can be one of the most useful ways to test the design of your website, see how readable your site is and improve conversions.
Here are just some of the benefits of using Heat Map Tracker to monitor user behavior on your web site:
Monitor Everything Users Do On Your Web Pages
HeatMap Tracker creates a video of every user browsing session on your web site, allowing you to monitor all page clicks, eye-tracking and page scrolls.
Complete Control With No Limitations
The application allows you to self-host the technology, giving you no restrictions on user recordings and playbacks.
Unlimited Upgrades And Enhancements
There is a one-off investment to own the HeatMapTracker script, after which you are then entitled to receive free updates and all future enhancements.
Additional benefits of the HeatMap Tracker application include:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your website, you can identify problems that prevent visitors from progressing to the end of your sales funnel and reach your site benchmarks.
- Stop Guessing Visitor Behaviour: The screen video recordings of your visitors’ sessions reveal exactly what takes place on your web site. Heatmaps let you know exactly which elements visitors click on, which areas they are drawn to most on your website, how long they browse in a particular location, how far they travel down your content and more! No more guessing or making wrong assumptions … just accurate evidence of what happens when visitors come to your web pages.
- Increase Online Sales: HeatMap Tracker lets you increase user engagement with your business, which improves online sales and conversion rates. There are many ways to achieve this and we list a number of these in the “Tips” section later in this review.
Features
HeatMapTracker provides many great features for site owners. Here are just some of these:
- Fast and easy to install and set up. Ready to go in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors look at and observe how far down your page your users scroll as a measure of the length of time your site or content can retain their attention. The software lets you review and analyze every single visitor experience to see how users are interacting with your site or certain pages on your website.
- Unlimited visitor screen captures and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can spy on user sessions on your pages for one day, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and total sessions HeatMapTracker has recorded for all projects. You can easily view which pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to invest more time on pages that your users care about. You can also access regional demographics of all visitors and see where they are visiting from.
Additional software features:
The chart below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials that users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the ways you can use Heat Map Tracker on your web site to improve your results:
- Discover what works (i.e. where visitors are clicking) and what’s not working (where users aren’t going to). For example, are people engaging with your videos? Are they clicking on images thinking that these lead to another destination?
- Get useful data on ways to optimize your landing pages, sign up forms, shopping cart, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Create “above the fold” experiments to improve your website’s visitor impact, or maximize the impact of your home page’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify whether a section of your content could be added, modified, or removed.
- Produce “before” and “after” case studies for digital marketing services.
- Test whether users prefer to click on images vs buttons versus text links, and how specific user segments engage with your web site.
- Troubleshoot confirmed site security problems and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering robust product quality and support. The member download area includes video tutorials for installing and setting up the software.
Product Pricing
HeatMapTracker is available in 3 separate versions:
- Basic License – Single license only. Price = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to 10 sites. Price = $297.00 One-time.
- White Label License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser session replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency license lets you install the software on unlimited sites, create client accounts, and set up automated PayPal client invoices, making it ideal for digital agencies. Price = $497.00 One-off payment.
Note: Current pricing for the Heat Map Tracker product depends on whether there are any promotions or limited-time specials being offered. Currently, the software is being retailed for the prices shown above. This may not be the actual price set by the software seller when you visit the product site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services such as Google Analytics provide good data on things such as the number of people landing on your website, how they are finding it and what they do whilst visiting your website. However, if you want to really gain deeper insights into how your website and its content is being used by your visitors to connect with your business online, then a heatmap analytics software tool can be very useful.
We suggest buying a license of Heat Map Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and to get more sales.
To learn more, visit the software website here: HeatMapTracker – Real-Time ClickTracking & Heat Map Tracker
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