Being able to track the behavior of visitors on your site is most important to the success of your business online.
The adage ”you can’t manage what you don’t measure” is as important in the digital age as it has ever been. If you don’t know what is happening on your site, then how will you know what needs to be improved?
Business owners have looked for accurate tools to track and understand what users are going to do in their sites since web sites first appeared. From simple counters that track visitor numbers, to very powerful and sophisticated analytical software like Google Analytics and other applications which can provide granular key metrics.
Measuring user behavior is important for the success of your marketing strategy, not only because it allows you to understand what visitors are doing so you can improve your results, but it’s also been shown over and over that past consumer behaviour is the most reliable indicator of future behavior. Better, in fact, than knowing consumer demographics.
Although being able to analyze statistical reports like the number of web visitors are coming to your website, which pages they are arriving on and departing from, how long they are remaining on your website for, keyword searches, page views, referring web sites, etc …, is highly important, wouldn’t it be fantastic to know exactly what visitors are clicking on, where on your pages they are staying the longest time on, which hyperlinks they are clicking on, what parts of your site visitors are reading, and more?
Fortunately, heat map tracking technology makes this easy. Web heatmaps are used to help locate areas in a web site page that web visitors scan most frequently. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay tools.
If you use WordPress, then you can easily add heatmap tracking with session replays to your arsenal of key site analysis tools with an easy-to-install and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software tool that works with WordPress (and other web applications) and that visually records your site visitors’ movements and generates instant heat maps that show where users click and where they scroll on your pages.
The HeatMapTracker analytics tool lets you see your website from your visitor’s point of view.
Go here to learn more: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more you know how your users engage with your content, the more you can improve your website’s user experience. Imagine knowing the specific challenges that are preventing your prospects from fully engaging with your site, like confusing navigation layouts, or distracting banner ads. As the site owner, you can encourage your readers to perform certain actions, such as join your newsletter or clicking on certain links.
While Google Analytics has its overlay feature that can show you what links on a web page visitors are clicking, a heat map can also show you any clicks that visitors are making on your page, whether they are links or not. This is an important difference because if a heat map analysis reveals that visitors are clicking on a graphic element which they imagine to be a link, but is actually not a hyperlinked image, you would be able to easily fix this by linking the image to the page your users are trying to get to, or let your visitors know that the image is not a link.
Heat maps, therefore, can be one of the most useful methods to test your site design, assess how navigatable your site is and improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to monitor visitor behaviour on your web site:
Capture Everything Visitors Are Doing On Your Website
Heat Map Tracker records every visitor movement on your website, enabling you to see all which page elements are being clicked, eye-tracking and page scrolling movement.
Full Control With No Limitations
The software is hosted on your server, giving you no limits on session recording and playbacks.
Lifetime Upgrades & Enhancements
There is a one-time investment to buy the software, after which you are then entitled to receive unlimited application upgrades and new features for life.
Additional benefits of the Heat Map Tracker software include the following:
- Improve Your Marketing: By looking over the shoulders of your visitors as they browse your website, you can discover problems preventing visitors from taking desired actions and improve your sales process.
- No More Guessing Visitor Behaviour: The video playbacks of your visitors’ browser sessions show you exactly what takes place on your web pages. Screen overlays let you know exactly which links and buttons users click on, where they are drawn to most on your site, how long they hover in a particular area, how far they navigate down your site and more! No more guessing or making wrong assumptions … just real evidence of what happens when people visit your web pages.
- Increase Website Sales: HeatMap Tracker helps you improve user engagement with your business, which creates better online sales and conversions. There are a number of ways to do this and we list some of these in the “Tips” section further below.
Features
HeatMap Tracker provides many features for WordPress users. Here are just some of these:
- Fast and simple to install and implement. Ready to go in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your site visitors look at and measure how far down the page your visitors scroll down to as an average of the length of time your sales message can retain their attention. The software lets you review and analyze every single user session to help you understand how they are interacting with your site or certain pages on the site.
- Unlimited visitor recording and playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can measure user sessions on your pages for one day, a week or two, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and all recorded user sessions the heat map analytics software has recorded for each project. You can quickly see which pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving content that your visitors care about. You can also see regional demographics of all visitors and discover which part of the world they are visiting from.
Additional features:
The image below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials that users have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your business:
- Learn what’s working (i.e. where visitors are clicking) and what’s not working (where people aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements believing that these may link to somewhere else?
- Get useful data on ways to improve your landing pages, signup forms, checkout processes, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Performing “above the fold” experimentation to improve your site’s visitor impact, or maximize the impact of the home page’s real estate elements on your visitors, such as banners, navigational links, buttons, headlines, etc…
- Identify whether a page element needs to be inserted, changed, or removed.
- Create “before” and “after” comparison reports for digital services.
- Test if visitors prefer to click images versus buttons vs text links, and how particular user segments engage with your site.
- Troubleshoot suspected site security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for providing reliable product quality and product support. The product download area contains video instructions for installing and configuring the software.
Software Pricing
HeatMapTracker is available in 3 different versions:
- Basic (Single) License – Single installation only. Price = $197.00 Single Payment.
- Professional License – Allows you to install on up to ten domains. Price = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the Basic & Professional editions (click tracking, heatmaps, session replays, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency license lets you install the software on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web marketing service providers. Price = $497.00 Single Payment.
Note: The cost to purchase HeatMapTracker depends on whether there are any promotions or limited-time specials being offered. Presently, the product retails for the prices shown above. This may or may not be the actual price charged by the software seller when you visit the plugin site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services like Google Analytics can give you some great data on things such as the number of people finding your pages, how they find it and what they are doing during their visits. However, to truly gain a deep understanding into how your web site and your content is helping your visitors to interact with your digital presence, then a heatmap analytics service can be a very practical way to do this.
We recommend buying a copy of Heat Map Tracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to increase your online sales.
For complete details, check out the software here: Heat Map Tracker – Real-Time Click-Tracking & Heat Map Tracking Software
***
