The ability to track and see visitor behavior is very important to the success of your business online.
The business saying “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening when users arrive on your site, then how will you improve your online results?
People have been searching for accurate ways to track and understand what is happening since web sites were first developed. From simple tracking counters, to very sophisticated and powerful analytical software like Google Analytics and other applications which track and display an incredible amount of information.
Understanding user behavior is important for a successful online business strategy, not only because it allows you to understand what visitors are doing so you can better your results, but research also proves that previous consumer behaviour is the best way to predict future behaviour. It’s a better predictor, in fact, than consumer demographics.
While the ability to see statistical details like how many web users are checking out your site, which pages they are coming and leaving from, how long they are staying on your site for, what keywords are being searched for, page views, referring web sites, and so on, is vitally essential, wouldn’t it also be great to be able to view precisely what users are doing, where they are visiting the longest time on, what links they are clicking on, what areas of the content visitors are pausing to read more about, and more?
Fortunately, heat map technology makes this possible. Website heatmaps have been used for displaying areas of a web site page most frequently scanned by web visitors. Web heatmaps are also often integrated with other forms of statistical software and session replay tools.
If you own a WordPress-powered website or blog, then it’s easy to add heatmap tracking with recorded visitor session replays to your arsenal of essential business analysis tools using a simple to use and quite inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress (and other applications) and that lets you visually track your web site users’ entire session and creates live heatmaps showing exactly where users are clicking and where they are scrolling throughout your web pages.
The HeatMapTracker application lets you spy on every move your visitors make.
Go here to learn more: HeatMapTracker
Benefits
The better you know how your visitors are engaging with your website, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your users from fully benefiting from your website, like confusing navigation elements, or distracting design elements. As a website owner, you can help your users to complete certain actions, such as opting into your newsletter or clicking on certain links.
Although Google Analytics has its overlay feature that can show you what links on a web page visitors are clicking, a heatmap will also reveal any clicks that visitors make on your site, regardless of whether these are actual links or not. This is an important difference because if a heat map analysis reveals that visitors are clicking on a graphic element that they think is a link, but is actually not a hyperlinked image, you would be able to easily repair this by linking the image to the destination your users are trying to get to, or make it clear to your readers that the image is just a graphic.
In short, heatmaps are one of the most useful ways to test the design of your site, assess how readable your site is and improve conversions.
Here are just some of the benefits of using HeatMap Tracker to track visitor behavior on your website:
Observe Everything Users Are Doing On Your Web Site
HeatMap Tracker lets you record every visitor session on your site, enabling you to capture all which buttons and links are being clicked, eye-tracking and page scrolling movement.
Full Control Without Limitations
The script allows you to self-host the technology, giving you unlimited recordings and pageviews.
Lifetime Updates And Enhancements
There is a one-time investment to purchase the software, after which you are then entitled to receive unlimited upgrades and all future enhancements.
Additional script benefits include the following:
- Improve Site Usability: By seeing how visitors experience your web pages, you can discover problem areas that prevent visitors from taking desired actions and correct these.
- No More Guessing Visitor Behaviour: The screen video playbacks of your visitors’ browsing sessions allow you to know exactly what is taking place on your site. Click overlays let you know exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they stay in a specific area, how quickly they travel down your pages and more! No more guessing or assuming wrongly … just accurate intel of what happens when people come to your web site.
- Increase Online Sales: HeatMapTracker lets you increase user engagement with your business, which increases your sales and conversions. There are many ways to achieve this and we’ll go over some of these in the “Tips” section later in this review.
Features
HeatMap Tracker offers many unique features for WordPress users. Here are just a few of these:
- Quick and easy to install and set up. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors eyes are drawn to and see how far down your page your visitors scroll as an indicator of how long your website and/or sales copy can keep them engaged. HeatMap Tracker lets you review and analyze each and every visitor experience to see how they interact with your site or specific pages on the website.
- Unlimited session recording and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can spy on user sessions on your pages for a few days, a couple of weeks, one month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view total visitors, tracked pages and all recorded user sessions the heat map analytics software has recorded for all projects. You can easily view which pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving content that your readers care about. You can also analyze regional location data of all visitors and see which part of the world they are visiting from.
Additional features:
The image below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials and feedback that plugin users have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the ways you can use Heat Map Tracker on your web site to improve your business:
- Discover what works (i.e. where visitors click) and what doesn’t work (where users aren’t clicking). For example, are people watching your videos? Are they clicking on images thinking that they are links to another location?
- Get useful information on how to optimize your landing pages, sign-up forms, checkout processes, navigation, etc.
- Get practical information on ways to create A/B split testing to improve conversions
- Get practical information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Performing “above the fold” testing to improve your landing page’s “first impression”, or optimize the impact of the home page’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if any content section should be inserted, changed, or deleted.
- Create “before” and “after” comparison reports for web-related services.
- Test whether users tend to click on images versus buttons versus text links, and how specific user segments engage with your website.
- Analyze suspected website security problems or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a well-known internet marketer with a solid reputation for delivering robust product quality and product support. The product download area contains video instructions for installing and setting up the software.
Product License Pricing
HeatMap Tracker comes in 3 versions:
- Basic (Single) License – Single domain only. Cost = $197.00 One-time.
- Professional License – Installs on up to 10 domains. Cost = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heatmaps, browser session recording, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency license lets you install the plugin on as many sites as you want, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for digital marketing service providers. Price = $497.00 One-off payment.
Note: Pricing details of HeatMapTracker depends on whether there are any promotions or limited-time specials being offered. The above reflects the price at the time this article was published. This may not be the actual price set by the product seller when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services like Google Analytics can provide you with important data on things such as how many people are finding your pages, how they find it and what they are doing whilst on your web pages. However, to truly gain a real-time understanding into how your site and its content is being used by your visitors to interact with your business online, then a heat map analytics software application can be extremely useful.
We recommend getting a license of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, engagement and to make more online sales.
For full details, visit the software website: HeatMap Tracker – Live Click-Tracking & Heat Map Tracking Software
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