The ability to understand the behavior of visitors on your website is extremely important to the success of your business online.
The business management adage “if you can’t measure it, you can’t manage it” is as true in the digital age as always. If you don’t know what is going on on your web pages, then how would you get better online results?
Business owners have been searching for smart tools to track and analyze visitor behaviour since web sites were first introduced. From basic tracking counters, to very powerful and sophisticated analytical software like Google Analytics that can track comprehensively detailed key measurements.
Tracking user behavior is important for the success of your digital business, not only because it enables you to understand what visitors are doing so you can improve your results, but research also proves that previous user behaviour is the most reliable predictor of future behaviour. It’s an even better indicator, in fact, than demographics.
While the ability to view statistical reports such as the number of visitors are visiting your site, which pages they are landing on and leaving from, how long they are remaining on your website for, keyword searches, page views, referring sites, and so on, is vitally useful, wouldn’t it also be great to track exactly what visitors are clicking on, where they are visiting the longest period on, what hyperlinks they are clicking on, which parts of the content visitors are reading, and more?
Fortunately, heatmap technology makes this easy. Web heat maps can be used to pinpoint areas of a web page most frequently scanned by web visitors. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay tools.
If you own a WordPress website or blog, then you can easily add heatmap tracking and session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other CMS applications) and that lets you track your web site visitors’ every movement and generates instant heatmaps showing exactly where they click and where they are scrolling throughout your web pages.
The HeatMapTracker application also enables you to see your site from your visitor’s perspective.
For more details go here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors are engaging with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your users from fully accessing your site, like confusing site navigation elements, or distracting banner ads. As the site owner, you can help your readers to complete certain actions, such as joining your newsletter or click on certain links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of what links on a page are being clicked, a heatmap can reveal any clicks that visitors are making on your page, whether these are actual links or not. This is an important benefit because if a heatmap report helps you discover that readers are clicking on a graphic element that they imagine to be a link, but is actually not a hyperlinked image, you would be able to quickly remedy this by linking the image to the page your users are trying to get to, or let your users know that the image is not linked.
Heat maps, therefore, can be one of the most useful ways to test the design of your website, assess how readable your site is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to track visitor behavior on your web site:
Observe Everything Visitors Are Doing On Your Site
Heat Map Tracker creates a screen video of every visitor session on your site, enabling you to view all clicks, eye-tracking and page scrolling.
Complete Control Without Limitations
The script is self-hosted, giving you no restrictions on recordings and pageviews.
Unlimited Upgrades & Enhancements
There is a one-time cost to purchase the script, after which you are then entitled to receive free updates and all future enhancements.
Additional software benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web pages, you can uncover difficulties that prevent users from progressing to the end of your sales funnel and improve user engagement.
- No More Guessing User Behavior: The screen video recordings of your visitors’ sessions show you exactly what is taking place on your site. Screen overlays let you know exactly which elements visitors click on, where they are drawn to most on your site, how long they choose to stay in a particular spot, how fast they scroll down your content and more! No more guessing or assuming wrongly … just real data of what takes place when users come to your web pages.
- Increase Website Sales: Heat Map Tracker lets you increase visitor engagement with your site, which increases your online sales and conversions. There are many ways to do this and we discuss several of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker provides many great features for WordPress users. Here are just some of these:
- Fast and easy to install and implement. Be up and running in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and observe how far down your page your users read down to as a measure of the length of time your site can engage them for. HeatMapTracker lets you analyze every single visitor experience to help you learn how they are interacting with your site or particular pages on your website.
- Unlimited session screen captures and user session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can capture visitors on your pages for a few days, a few weeks, a month, or more!
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see total visitors, tracked pages and all sessions Heat Map Tracker has recorded for each project. You can quickly view which pages your users are gravitating towards and how they interact with the content on each page, allowing you to spend more time on pages that your readers care about. You can also access regional demographic data of all visitors and learn which part of the world they are coming from.
Additional software features:
The image below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials that plugin users have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Discover what’s working (i.e. where users are clicking) and what doesn’t work (where users aren’t clicking). For example, are users engaging with your videos? Are they clicking on images thinking that these may be links to another section?
- Get ideas on how to refine your landing pages, signup forms, shopping cart, navigation, etc.
- Get actionable data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- conduct “above the fold” experimentation to improve your website’s “first impression”, or optimize the impact of your home page’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify if an element on the page needs to be included, modified, or taken out.
- Produce “before” and “after” comparison reports for web services.
- Analyze whether visitors prefer to click images vs buttons versus text links, and how particular user segments interact within your site.
- Troubleshoot confirmed website security problems or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a recognized internet marketer with a solid reputation for providing exceptional products and product support. The member download area includes video instructions for installing and configuring the software.
Product Cost
HeatMap Tracker is available in three editions:
- Basic License – Licensed for one website. Price = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to use on up to ten websites. Cost = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser session recording, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for digital service providers. Price = $497.00 One-off payment.
Note: Pricing details of the product can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the product sells for the prices shown above. This may or may not be the actual pricing charged by the software developer when you visit the website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price here:
Additional Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Services such as Google Analytics provide good information on things such as how many people are visiting your site, how they found it and what they do during their visits. However, if you want to truly gain deeper insights into how your website and its content is being used by your visitors to connect with your digital presence, then a heat map analytics software application can be very useful.
We suggest purchasing a copy of Heat Map Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your user-experience, engagement and to increase your sales.
For more information, visit the software website: Heat Map Tracker – Real-Time Click-Tracking & Heat Map Tracker
***