Being able to track, monitor and view the behavior of visitors and users on your website is most important to your online success.
The saying ”you can’t manage what you don’t measure” is as important in the digital age as ever. If you don’t know what is happening on your site, then how would you know what needs to be improved?
Website users have looked for ways to track and analyze what visitors are doing on their web pages since web sites were first invented. From basic tracking counters, to very sophisticated analytical software like Google Analytics which record an incredible amount of key measurements.
Analyzing user behavior is important for a successful website, not just because it enables you to understand what visitors are doing so you can better your performance, but testing also shows that past visitor behavior is the most reliable way to predict future behavior. More reliable, in fact, than knowing demographics.
While being able to view key information such as how many visitors are landing on your web site, what pages they are coming and leaving from, how long they are remaining on your website for, what keywords are being searched for, page views, referring web sites, etc …, is extremely important, wouldn’t it be useful to track exactly what visitors are reading, where they are staying the longest period on, what hyperlinks they are clicking on, which parts of the page visitors are pausing to read more about, and more?
Fortunately, heat map tracking technology makes this easy and possible. Web heat maps can be used to pinpoint areas in a web page most frequently scanned by online visitors. Web heatmaps are also often integrated with other forms of stat tracking applications and session replay software technologies.
If you own a WordPress-powered website or blog, then you can easily add heatmap tracking with session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other website programs) and that visually records your site users’ entire journey and generates instant heatmaps showing exactly where users are clicking and where they are scrolling throughout your site content.
HeatMapTracker application also lets you look over the shoulders of everyone who visits your site.
For more details go here: HeatMapTracker
Benefits
The better you know how your visitors are engaging with your site, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that are preventing your users from fully engaging with your site, like confusing site navigation layouts, or disruptive ads. As a website owner, you can help your readers to complete certain actions, such as joining your newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature which can show you what links on your web page visitors are clicking, a heat map can also display any clicks that visitors make on your site, regardless of whether they are actual links or not. This is important because if a heatmap report helps you discover that visitors are clicking on an image which they imagine to be a link, but happens to not be a hyperlinked image, you would be able to quickly remedy this by adding a link to the image, or let your users know that the image is just a graphic.
In short, heatmaps are one of the best methods to test the design of your site, assess how readable your site is and help to improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to track visitor behavior on your website:
See Everything Visitors Are Doing On Your Web Site
The software records every browsing session on your web site, enabling you to see all page clicks, eye-tracking and page scrolls.
Full Control With No Restrictions
The script allows you to self-host the technology, giving you no-limit recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-off cost to buy the script, which then entitles you to receive unlimited updates and all future enhancements.
Some additional script benefits include the following:
- Improve Your Marketing: By seeing how visitors experience your site, you can discover issues that prevent users from taking desired actions and improve user engagement.
- Stop Guessing About Visitor Behavior: The video playbacks of your users’ browser sessions show you exactly what happens on your site. Overlays let you know exactly which links and buttons users click on, where they are drawn to most on your website, how long they stay in a specific location, how far and quickly they scroll down your site and more! No more guessing or assuming wrongly … just real evidence of what goes on when people navigate around your site.
- Increase Online Sales: HeatMap Tracker helps you increase visitor interaction with your business, which creates better online sales and conversions. There are many ways to do this and we go over a few of these in the “Tips” section later in this review.
Software Features
HeatMapTracker offers many great features for web site owners. Here are just a few of these:
- Quick and easy to install and configure. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors look at and observe how far down your page your visitors read down to as a measure of the length of time your sales message can keep them interested. The software lets you study each and every user action to help you learn how they are interacting with your website or some pages on your website.
- Unlimited session screen captures and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can record visitor sessions on your web pages for one day, a week or two, 1 month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and total sessions HeatMap Tracker has recorded for all projects. You can easily view which pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on pages that users are more interested in. You can also see regional location data of your visitors and learn which part of the world they are visiting from.
Additional features:
The table below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials and feedback that plugin users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your results:
- Discover what works (i.e. where people are clicking) and what doesn’t work (where users aren’t going to). For example, are people watching your videos? Are they clicking on images believing that these are links to somewhere else?
- Get insights on how to improve your landing pages, sign up forms, shopping cart, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” experimentation to improve your landing page’s visitor impact, or optimize the impact of your site’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify whether any content needs to be inserted, reworked, or removed.
- Produce “before” and “after” comparison reports for online marketing services.
- Compare if visitors prefer to click on images vs buttons vs text links, and how specific user segments interact within your web site.
- Confirm suspected website security threats and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for providing great products and support. The members area includes video instructions for installing and configuring the software.
Product Cost
HeatMap Tracker comes in three separate versions:
- Basic (Single) License – Single domain only. Price = $197.00 One-time.
- Professional (Multiple) License – Licensed for up to ten websites. Cost = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser session replays, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for digital marketing service providers. Price = $497.00 One-time.
Please Note: Current pricing for the product depends on whether there are any promotions or limited-time special offers. The pricing shown above was current when this content was published. This may not be the actual pricing charged by the plugin seller when you visit the website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services like Google Analytics can give you some important information on things such as how many people are arriving on your site, how they found it and what they are doing during their visits. However, to truly gain a deep understanding into how your site and your content is being used by your visitors to connect with your business online, then a heat map analytics software tool can be a very practical way to do so.
We recommend purchasing a license of HeatMap Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your website’s user-experience, engagement and to increase your sales.
For full details, visit the software website here: HeatMapTracker – Real-Time ClickTracking & Heat Map Tracker
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