The ability to track, monitor and understand visitor behavior is very important to the success of your digital presence.
The old saying ”you can’t manage what you don’t measure” is as important in the digital economy as it has ever been. If you don’t know what is happening on your site, how can you get better results?
Businesses have been looking for smart tools to track and understand what users are doing in their internet sites since web sites were first introduced. From simple tracking counters, to powerful and sophisticated analytical tools like Google Analytics which can capture incredibly granular key metrics.
Measuring user behavior is vitally important for a successful website, not just because it enables you to understand what visitors are doing so you can improve your results, but research also proves that past consumer behavior is the best indicator of future behaviour. Better, in fact, than demographics.
While the ability to track key reports like how many web visitors are coming to your website, which pages they are landing on and leaving from, how long they are staying on your site for, keywords searched, unique page views, referring pages, etc …, is highly useful, wouldn’t it be fantastic to track exactly what users are clicking on, where on your site they are staying the longest time on, which hyperlinks they are clicking on, what parts of the site they are pausing on, and more?
Fortunately, heat map technology makes this easy. Website heat maps are used to help locate areas of a website page that web visitors scan most frequently. Web heat maps are also often integrated with other forms of statistical software and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking with recorded user session replays to your collection of essential web site analysis tools with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software program that is compatible with WordPress and that lets you record your web site visitors’ complete journey and creates live heat maps showing where users click and where they scroll on your website.
HeatMapTracker analytics tool lets you look over the shoulders of every person who comes to your web site.
Learn more about the software here: HeatMapTracker
Benefits
The more you know how your visitors are interacting with your web pages, the more you can improve your website’s user experience. Imagine knowing the exact issues that have been preventing your users from fully accessing your website, such as confusing site navigation layouts, or disruptive adverts. As the website owner, you can guide your visitors to perform certain actions, such as joining a newsletter or clicking on specific links or buttons.
While Google Analytics has its overlay feature which can show you what links on your page are being clicked, a heatmap can show you any clicks that visitors are making on your page, whether they are actual links or not. This is important because if a heatmap analysis helps you discover that readers are clicking on a graphic element which they suppose to be a link, but is actually not a link, you would be able to easily edit this by linking the image to the page your users are trying to get to, or let your users know that the image is just a graphic.
In short, heat maps are one of the most useful ways to test the design of your website, measure how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor visitor behaviour on your site:
Monitor Everything Visitors Are Doing On Your Website
HeatMap Tracker captures every browsing session on your web site, allowing you to capture all clicks, eye-tracking and scrolls.
Full Control Without Restrictions
The software allows you to self-host the technology, giving you unlimited session recording and playbacks.
Free Updates & Enhancements
There is a one-time investment to buy the HeatMapTracker software, after which you are then entitled to receive unlimited upgrades and added features for life.
Some additional software benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your site, you can spot problems that prevent users from progressing to the end of your sales funnel and improve user engagement.
- No More Guessing Visitor Behavior: The video recordings of your visitors’ browser sessions reveal exactly what is happening on your web site. Overlays let you see exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they stay in a specific location, how fast they navigate down your content and more! No more guessing or making wrong assumptions … just real information of what happens when people visit your website.
- Increase User Engagement: HeatMapTracker helps you increase visitor interaction with your business, which improves sales and conversions. There are many ways to do this and we’ll list a number of these in the “Tips” section later in this review.
Features
HeatMap Tracker provides many features for WordPress users. Here are just some of these:
- Quick and simple to install and configure. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors eyes are drawn to and measure how far down your page your visitors scroll down to as an average of how long your site can keep them engaged. Heat Map Tracker lets you study every single user experience to see how they are interacting with your site or particular pages on the web site.
- Unlimited session recording and visitor session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMapTracker you can capture users on your web pages for a few days, a week or two, a month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see total visitors, tracked pages and all sessions Heat Map Tracker has recorded for each project. You can quickly view which pages your visitors are moving towards and how they interact with the content on each page, allowing you to invest more time on pages that your readers are more interested in. You can also access regional demographic data of your visitors and discover which part of the world they are visiting from.
Additional software features:
The table below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials that users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your results:
- Discover what’s working (i.e. where visitors are clicking) and what’s not working (where visitors are not going to). For example, are users watching your videos? Are they clicking on graphic elements assuming that these link to another section?
- Get useful data on ways to optimize your landing pages, signup forms, memberships, navigation, etc.
- Get actionable information on ways to create A/B split testing to improve conversions
- Get actionable data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Conducting “above the fold” testing to improve your home page’s visitor impact, or maximize the impact of your site’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify whether any new content could be included, modified, or taken out.
- Create “before” and “after” case studies for online marketing services.
- Compare whether users tend to click on images vs buttons vs text links, and how particular user segments engage within your website.
- Diagnose confirmed website security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a well-known online marketer with a solid reputation for providing great products and support. The members area contains video instructions for installing and setting up the software.
Software Pricing
Heat Map Tracker comes in three editions:
- Basic (Single) License – Allows you to install on one domain. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to install on up to 10 sites. Cost = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the software on as many sites as you need, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web marketing agencies. Cost = $497.00 One-off payment.
Note: The cost of purchasing the product depends on whether there are any promotions or limited-time special offers. The pricing above was current when this article was published. This may or may not be the actual pricing set by the plugin author when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services such as Google Analytics provide very useful data on things such as how many people are landing on your pages, how they find it and what they do during their visits. However, if you want to really gain a real-time understanding into how your site and your content is helping your visitors to interact with your business online, then a heat map analytics software application can be very practical.
We recommend that you consider purchasing a license of Heat Map Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your user-experience, engagement and to make more online sales.
To learn more, visit the software website here: HeatMap Tracker – Live Click-Tracking & Heat Map Tracking Plugin
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