Being able to track and see visitor behavior is extremely important to the success of your business online.
The old saying “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening on your web pages, then how would you get better online results?
Businesses have been searching for useful methods to track and understand user behavior since websites first appeared. From simple counters that track visitor numbers, to very powerful and sophisticated statistical tracking tools like Google Analytics and other applications that track incredibly fine information.
Understanding visitor behavior is vitally important for a successful digital presence, not only because it enables you to understand what visitors are doing so you can better your results, but testing also shows that past user behavior is the best indicator of future behavior. It’s an even better indicator, in fact, than knowing consumer demographics.
Although the ability to analyze valuable information such as how many visitors are coming to your site, which pages they are landing on and leaving from, how long they are staying on your website for, what keywords are being searched for, average page views, referring sites, etc …, is vitally essential, wouldn’t it also be useful to be able to track precisely what users are clicking on, where on your site they are navigating through, what links they are clicking on, which areas of the site visitors are mostly interested in, and so on?
Fortunately, heatmap tracking technology makes this easy. Web heat maps are used to help locate areas on a web site page most frequently scanned by online visitors. Web heatmaps can also be integrated with other forms of web analytics and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking and recorded session replays to your collection of essential website analysis tools with an easy-to-install and very inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software application that works with WordPress (and other web programs) and that lets you track your site visitors’ movements and creates instant heat maps showing precisely where users click and where they are scrolling on your web pages.
HeatMapTracker application enables you to see your website from your visitor’s unique perspective.
For more details go here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your visitors are engaging with your site, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that have been preventing your prospects from fully engaging with your website, such as confusing navigation elements, or disruptive banner ads. As a site owner, you can encourage your readers to complete certain actions, such as opting into your newsletter or click on certain links.
While Google Analytics has an overlay feature which can give you an idea of what links on a web page users are clicking, a heatmap can also display any clicks that users make on your page, whether they are links or not. This is a significant difference because if a heatmap report reveals that users are clicking on a graphic element which they think is a link, but happens to not be a link, you could quickly change this by linking the image to the page your visitors are trying to get to, or make it clear to your users that the image is just a design element.
In short, heatmaps are one of the most useful ways to test your site design, assess how navigatable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to track user behavior on your site:
Monitor Everything Visitors Do On Your Web Site
HeatMapTracker captures every visitor movement on your site, allowing you to view all page clicks, eye-tracking and page scrolls.
Complete Control With No Restrictions
The software is self-hosted, giving you no limits on recordings and playbacks.
Free Upgrades And Enhancements
There is a one-off cost to own the application, after which you are then entitled to receive lifetime upgrades and all future enhancements.
Additional benefits include the following:
- Improve User Experience: By seeing how visitors navigate your site, you can identify issues that prevent users from taking desired actions and reach your site benchmarks.
- Stop Guessing Visitor Behavior: The video playbacks of your users’ browser sessions let you know exactly what is happening on your website. Overlays let you see exactly which elements users click on, where they are drawn to most on your site, how long they choose to stay on a particular area, how fast they navigate down your site and more! No more guessing or making wrong assumptions … just factual information of what happens when users come to your website.
- Increase Visitor Engagement: HeatMapTracker lets you improve user interaction with your business, which improves sales and conversion rates. There are many ways to achieve this and we discuss a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker offers many unique features for site owners. Here are just a few of these:
- Fast and simple to install and set up. Ready to use in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors look at and see how far down your page your users read down to as a benchmark of the length of time your site can keep them interested. Heat Map Tracker lets you analyze every single user session to help you see how they are interacting with your site or some pages on the site.
- Unlimited visitor recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can measure user sessions on your website for a few days, a couple of weeks, 1 month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view total visitors, tracked pages and all recorded user sessions HeatMapTracker has recorded for each project. You can easily view which pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving content that your users are more interested in. You can also access regional demographics of your visitors and discover which part of the world they are coming from.
Additional software features:
The image below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials plugin customers have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your business:
- Discover what’s working (i.e. where users are clicking) and what’s not working (where visitors aren’t clicking). For example, are people watching your videos? Are they clicking on images believing that they may be linking to somewhere else?
- Get insights on ways to optimize your landing pages, sign-up forms, checkout processes, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Perform “above the fold” experimentation to improve your home page’s visitor impact, or maximize the impact of the website’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify if a page element should be added, changed, or deleted.
- Create “before” and “after” case studies for web services.
- Compare whether visitors tend to click images versus buttons versus text links, and how particular user segments engage within your site.
- Diagnose suspected website security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for providing reliable product quality and customer support. The member download area contains video instructions for installing and configuring the software.
Software Pricing
HeatMap Tracker is available in three editions:
- Basic (Single) License – Single domain only. Cost = $197.00 One-time.
- Professional (Multiple) License – Licensed for up to ten domains. Cost = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser replays, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency edition allows you to install the software on as many sites as you want, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web service providers. Cost = $497.00 One-time.
Note: Price details for the HeatMap Tracker product can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the pricing when this content was written. This may or may not be the actual pricing set by the product seller when you visit the website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services like Google Analytics can provide you with important metrics on things such as how many people are arriving on your pages, how they found it and what they are doing during their visits. However, if you want to really gain a real-time understanding into how your site and its content is being used by your visitors to engage with your business online, then a heatmap analytics application can be extremely practical.
We recommend that you consider buying a copy of HeatMapTracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and for generating more web sales.
For complete details, check out the software here: HeatMap Tracker – Real-Time ClickTracking & HeatMap Tracker
***