The ability to track and monitor the behavior of visitors on your site is absolutely vital to your online success.
The business saying ”you can’t manage what you don’t measure” is as true today as always. If you don’t know what is going on on your site, then how will you get better results online?
People have been looking for accurate ways to track and analyze user behavior since websites were first developed. From simple tracking counters, to very sophisticated analytical tools like Google Analytics and other applications which can track granular key metrics.
Understanding visitor behaviour is very important for a successful website, not just because it enables you to understand what visitors are doing so you can improve your performance, but research also proves that previous user behaviour is the best way to predict future behavior. It’s a better predictor, in fact, than knowing user demographics.
While being able to monitor key information such as the number of web visitors are visiting your web site, what pages they are landing on and leaving from, how long they are remaining on your site for, keyword searches, average page views, referring sites, and so on, is highly essential, wouldn’t it also be great to be able to know precisely what visitors are doing, where on your site they are navigating through for the longest time, which hyperlinks they are clicking on, what areas of your site they are most interested in, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Web heatmaps can be used to pinpoint areas on a website page that visitors scan most frequently. Web heatmaps can also be used alongside other forms of statistical software and session replay software.
If you own a WordPress-powered site, then you can easily add heat map tracking and recorded session replays to your collection of key online analysis tools using an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that works with WordPress and that lets you visually track your web site visitors’ complete session and creates live heatmaps showing where they are clicking and where they are scrolling throughout your website.
The HeatMapTracker software allows you to record every click your visitors make.
Go here to learn more about this script: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your site visitors from fully engaging with your website, such as unclear site navigation elements, or disruptive adverts. As a site owner, you can encourage your readers to perform certain actions, such as opt into a newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature which can show you what links on your web page are being clicked, a heatmap can display any clicks that users make on your page, regardless of whether they are links or not. This is an important difference because if a heat map analysis reveals that users are clicking on a graphic element which they suppose to be a link, but happens to not be a link, you could easily remedy this by linking the image to the page your users are trying to get to, or let your users know that the image is not linked.
In short, heat maps can be one of the best ways to test your site design, see how readable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor user behaviour on your website:
Monitor Everything Users Do On Your Site
The application records every visitor movement on your website, enabling you to see all page clicks, eye-tracking and page scrolling movement.
Complete Control Without Limitations
The script is hosted on your own server, giving you unlimited recordings and pageviews.
Unlimited Upgrades & Enhancements
There is a one-off investment to own the software, which entitles you to receive unlimited script updates and new features for life.
Additional benefits include the following:
- Improve Your Marketing Efforts: By seeing how visitors experience your web pages, you can uncover difficulties preventing users from progressing to the end of your sales funnel and reach your site objectives.
- Stop Guessing About Visitor Behavior: The video recordings of your users’ sessions show you precisely what happens on your website. Click overlays let you know exactly which elements visitors click on, where they are drawn to most on your site, how long they browse on a particular section, how fast they scroll down your content and more! No more guesses or assuming wrongly … just factual data of what goes on when people visit your web site.
- Increase Website Sales: HeatMap Tracker lets you improve user interaction with your business, which creates better online sales and conversion rates. There are many ways to achieve this and we’ll list several of these in the “Tips” section later in this review.
Features
HeatMap Tracker offers many great features for website owners. Here are just a few of these:
- Quick and simple to install and set up. Ready to use in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors look at and observe how far down your sales or product pages your users scroll as a benchmark of how long your site or content can retain their attention. HeatMapTracker lets you review and analyze each and every user action to see how visitors interact with your site or certain pages on your web site.
- Unlimited visitor screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMapTracker you can capture visitors on your site for 1 day, a week, 1 month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all recorded visitor sessions HeatMapTracker has recorded for all projects. You can quickly view which pages your users are gravitating towards and how they interact with the content on each page, allowing you to invest more time on the content that visitors are more interested in. You can also monitor regional demographics of your visitors and learn which part of the world they are coming from.
Additional features:
The image below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials and comments plugin users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your website to improve your results:
- Discover what’s working (i.e. where visitors are clicking) and what’s not working (where people are not clicking). For example, are users engaging with your videos? Are they clicking on graphic elements thinking that these may link to another destination?
- Get ideas on ways to optimize your landing pages, sign-up forms, memberships, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Create “above the fold” testing to improve your home page’s visitor impact, or maximize the impact of your site’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether any content needs to be inserted, rearranged, or taken out.
- Produce “before” and “after” comparison reports for digital marketing services.
- Compare whether visitors prefer to click on images versus buttons versus text links, and how particular user segments interact within your website.
- Analyze confirmed website security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering reliable products and customer support. The product download area contains video tutorials for installing and setting up the software.
Software Cost
Heat Map Tracker comes in 3 editions:
- Basic License – Single use only. Price = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to 10 websites. Price = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, session replays, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency edition lets you install the software on as many sites as you like, create client accounts, and set up automated PayPal client invoicing, making it an ideal solutions for web development agencies. Cost = $497.00 Single Payment.
Note: The cost of purchasing the HeatMapTracker product can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the product retails for the pricing shown above. This may or may not be the actual pricing charged by the plugin author when you visit the site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing:
Additional Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Analytics services like Google Analytics can provide you with useful metrics on things such as how many people are arriving on your site, how they are finding it and what they are doing during their visits. However, if you want to really gain an insight into how your website and its content is helping your visitors to engage with your digital presence, then a heat map analytics tool can be extremely practical.
We recommend that you consider purchasing a copy of HeatMap Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your user-experience, visitor engagement and to make more sales of your products or services.
For full details, visit the software website here: HeatMap Tracker – Real-Time Click-Tracking And HeatMap Tracking Plugin
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