The ability to track visitor behavior is absolutely vital to the success of your business online.
The adage ”you can’t manage what you can’t measure” is as true today as it has ever been. If you don’t know what is going on on your web pages, then how will you improve your online results?
Business owners have looked for practical tools to track and analyze user behavior since web sites were first introduced. From basic tracking counters, to powerful and sophisticated analytical software like Google Analytics which track and display comprehensively detailed metrics.
Learning about visitor behavior is vitally important for the success of your online business strategy, not just because it allows you to understand what visitors are doing so you can improve your performance, but it’s also been shown over and over that past visitor behavior is the best way to predict future behavior. It’s an even better indicator, in fact, than knowing demographics.
While being able to see valuable data such as the number of unique web users are arriving on your site, which pages they are coming and leaving from, how long they are staying on your website for, which terms people are searching for, page views, referring web sites, etc …, is vitally useful, wouldn’t it also be fantastic to track exactly what visitors are clicking on, where on your site they are navigating through for the longest time periods, which links they are clicking on, which parts of your content they are browsing, and more?
Fortunately, heatmap tracking technology makes this possible. Web heat maps are used to analyze areas in a web page that web visitors scan most frequently. Web heat maps are also often used alongside other forms of statistical software and session replay software technologies.
If you own a WordPress web site, then you can easily add heatmap tracking with recorded visitor session replays to your collection of essential online analysis tools using a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other web applications) and that lets you track your web site users’ movements and generates live heat maps showing precisely where users click and where they scroll on your web site.
HeatMapTracker application also allows you to look over the shoulders of everyone who visits your web site.
More info: HeatMap Tracker
Benefits
The better you know how your users are interacting with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully accessing your website, such as confusing navigation layouts, or distracting design elements. As the website owner, you can guide your visitors to complete certain actions, such as join your newsletter or clicking on certain links.
Although Google Analytics has its overlay feature that can give you an idea of which links on a page are being clicked, a heatmap will also show you any clicks that users make on your site, regardless of whether they are links or not. This is an important benefit because if a heat map analysis helps you discover that visitors are clicking on an image which they suppose to be a link, but turns out not to be a link, you could quickly remedy this by linking the image to the destination your users are trying to get to, or make it clear to your visitors that the image is just a graphic.
Heatmaps, therefore, can be one of the best methods to test the design of your site, see how readable your site is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to monitor user behaviour on your web site:
Record Everything Users Are Doing On Your Site
HeatMap Tracker records every browsing session on your web site, allowing you to observe all page clicks, eye-tracking and page scrolls.
Full Control With No Limitations
The software is self-hosted, giving you no limits on recordings and pageviews.
Lifetime Updates And Enhancements
There is a one-time investment to purchase the script, after which you are then entitled to receive unlimited updates and enhancements for free.
Some additional benefits include the following:
- Improve Your Marketing: By looking over the shoulders of your visitors as they browse your website, you can identify problem areas that prevent visitors from progressing to the end of your sales funnel and optimize your site.
- No More Guessing Visitor Behaviour: The screen video recordings of your visitors’ sessions allow you to observe precisely what takes place on your website. Screen overlays let you know exactly which elements users click on, which areas they are drawn to most on your website, how long they browse on a specific section, how fast they travel down your content and more! No more guessing or assuming wrongly … just accurate metrics of what takes place when people land on your website.
- Increase Visitor Engagement: HeatMapTracker helps you increase user engagement with your business, which increases online sales and conversion rates. There are a number of ways to do this and we’ll discuss a few of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker includes many features for site owners. Here are just a few of these:
- Fast and easy to install and set up. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your content visitors spend more time view and observe how far down your product pages your users scroll down to as a benchmark of how long your content can keep them interested. HeatMap Tracker lets you analyze each and every visitor session to help you learn how visitors interact with your site or specific pages on the website.
- Unlimited session screen captures and browser session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can record visitor sessions on your web pages for a few days, 1 week, one month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and all sessions the heat map analytics software has recorded for all projects. You can easily see which pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to invest more time on pages that users care about. You can also analyze regional location data of all visitors and learn which part of the world they are coming from.
Additional features:
The image below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your results:
- Understand what’s working (i.e. where visitors click) and what’s not working (where users are not going to). For example, are users engaging with your videos? Are they clicking on graphic elements assuming that they may link to another destination?
- Get useful information on how to improve your landing pages, signup forms, memberships, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- conduct “above the fold” experimentation to improve your home page’s visitor impact, or maximize the impact of your site’s real estate elements on your visitors, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether a content section should be added, modified, or taken out.
- Produce “before” and “after” case studies for web services.
- Analyze whether users tend to click images vs buttons vs text links, and how specific user segments interact with your web site.
- Analyze potential site security weaknesses and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering robust product quality and customer support. The product download area contains video tutorials for installing and configuring the software.
Software Cost
HeatMapTracker is available in 3 different editions:
- Basic License – Single use only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Allows you to install on up to 10 domains. Cost = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the other editions (click-tracking, heat maps, session recording, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency license lets you install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing agencies. Cost = $497.00 Single Payment.
Please Note: The cost to purchase the HeatMap Tracker product depends on whether there are any promotions or limited-time special offers. The above reflects the price when this review was published. This may or may not be the actual price set by the software seller when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services such as Google Analytics can provide very useful metrics on things such as how many people are landing on your site, how they found it and what they do whilst visiting your website. However, to truly gain an understanding into how your website and your content is being used by your visitors to connect with your business online, then a heat map analytics application can be very useful.
We recommend that you consider getting a license of Heat Map Tracker if you need live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to increase sales of your products or services.
To learn more, visit the software website here: Heat Map Tracker – Live Click-Tracking & Heat Map Tracking Software
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