Being able to understand the behavior of visitors and users on your website or blog is absolutely vital to your online success.
The old management adage “if you can’t measure it, you can’t manage it” is as true today as ever. If you don’t know what is happening on your web pages, then how can you know what areas need improving?
People have looked for ways to track and analyze visitor behaviour since web sites were first invented. From basic tracking counters, to very sophisticated and powerful statistical tracking software like Google Analytics which deliver incredibly fine measurements.
Knowing user behaviour is very important for the success of your business, not only because it allows you to understand what visitors are doing so you can improve your results, but research also proves that previous consumer behavior is the most reliable indicator of future behavior. It’s an even better predictor, in fact, than demographics.
Although being able to monitor valuable reports such as how many web visitors are landing on your website, which pages they are coming and leaving from, how long they are staying on your site for, keyword searches, unique page views, referring web sites, etc …, is highly essential, wouldn’t it also be great to know precisely what visitors are reading, where they are visiting the longest time on, which links they are clicking on, what areas of the content visitors are browsing, and more?
Fortunately, heatmap technology makes this easy. Website heatmaps have been used to pinpoint areas in a website page most frequently scanned by online visitors. Web heatmaps can also be integrated with other forms of stat tracking applications and session replay software.
If you use WordPress, then you can easily add heatmap tracking with session replays to your collection of essential website analysis tools with an easy-to-install and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software application that works with WordPress (and other web programs) and that lets you record your web site visitors’ complete journey and creates instant heat maps showing precisely where users are clicking and where they scroll on your site content.
The HeatMapTracker application also lets you look over the shoulders of every person who comes to your web site.
Go here to learn more about the software: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your readers are interacting with your web site, the more you can improve your website’s user experience. Imagine knowing the exact challenges that are preventing your readers from fully accessing your website, such as confusing site navigation elements, or disruptive design elements. As the site owner, you can help your readers to complete certain actions, such as join your newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature that can give you an idea of which links on a web page visitors are clicking, a heatmap will show you any clicks that users are making on your page, whether they are actual links or not. This is important because if a heatmap analysis reveals that visitors are clicking on a graphic element that they suppose to be a link, but turns out not to be a link, you could easily edit this by linking the image to the destination your visitors are trying to get to, or let your users know that the image is just a graphic.
Heat maps, therefore, are one of the best ways to test the design of your website, assess how navigatable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to monitor user behaviour on your website:
Observe Everything Users Do On Your Web Pages
The script creates a screen video of every user browsing session on your web site, enabling you to see all clicks, eye-tracking and page scrolling movement.
Complete Control Without Limitations
The application allows you to self-host the technology, giving you no-limit session recordings and playbacks.
Free Updates And Enhancements
There is a one-off cost to buy the software, which entitles you to receive unlimited upgrades and enhancements.
Additional benefits of the Heat Map Tracker software include:
- Improve Site Usability: By seeing how visitors experience your web site, you can uncover challenges that prevent users from taking desired actions and optimize your site.
- Stop Guessing About Visitor Behavior: The video playbacks of your users’ sessions reveal precisely what takes place on your site. Click overlays let you know exactly which elements visitors click on, where they are drawn to most on your site, how long they stay in a specific spot, how far they navigate down your content and more! No more guessing or assuming wrongly … just real metrics of what happens when users navigate around your website.
- Increase User Engagement: Heat Map Tracker helps you improve user engagement with your business, which increases online sales and conversions. There are a number of ways to do this and we’ll discuss a number of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker offers many features for web site owners. Here are just a few of these:
- Fast and simple to install and set up. Be up and running in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your content visitors spend more time on and observe how far down your product pages your users scroll as a benchmark of the length of time your web copy can keep them interested. Heat Map Tracker lets you review and analyze each and every user action to help you see how users interact with your website or particular pages on your web site.
- Unlimited visitor screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can capture user sessions on your site for a few days, a week or two, 1 month, etc.
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to see how many total visitors, tracked pages and total recorded visitor sessions the heatmap analytics software has recorded for all projects. You can quickly see which pages your readers are moving towards and how they are interacting with the content on each page, allowing you to invest more time on pages that users are more interested in. You can also review regional demographic data of your visitors and learn where they are visiting from.
Additional software features:
The table below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials plugin customers have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just some of the ways you can use HeatMapTracker on your site to improve your results:
- Understand what works (i.e. where visitors click) and what’s not working (where visitors aren’t going to). For example, are visitors engaging with your videos? Are they clicking on graphic elements assuming that these are links to somewhere else?
- Get actionable data on ways to optimize your landing pages, signup forms, shopping cart, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Perform “above the fold” testing to improve your landing page’s visitor impact, or optimize the impact of the landing page’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify if a content section could be included, reworked, or deleted.
- Create “before” and “after” comparison reports for online marketing services.
- Test whether visitors prefer to click on images versus buttons vs text links, and how specific user segments engage within your web site.
- Investigate confirmed site security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for providing great product quality and customer support. The members area includes video instructions for installing and configuring the software.
Software Pricing
HeatMap Tracker is available in 3 separate editions:
- Basic License – Licensed for 1 domain. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Allows you to install on up to ten domains. Cost = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heat maps, browser recording, unlimited recording / page views, free updates and enhancements and access to support), the Agency license lets you install the software on as many sites as you want, create client accounts, and set up automated PayPal invoices to clients, making it ideal for digital agencies. Cost = $497.00 One-time.
Please Note: The cost of purchasing Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. The above reflects the price when this content was written. This may or may not be the actual price set by the software seller when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services like Google Analytics provide very useful information on things such as how many people are visiting your pages, how they found it and what they do during their visits. However, to really gain deeper insights into how your web site and its content is being used by your visitors to interact with your digital presence, then a heatmap analytics software tool can be extremely practical.
We recommend that you consider buying a copy of HeatMap Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and to get more online sales.
For more information, visit the software website here: HeatMapTracker – Real-Time Click-Tracking And Heat Map Tracking Plugin
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