Being able to track, monitor and view visitor behavior is absolutely vital to the success of your business online.
The business management saying ”you can’t manage what you can’t measure” is as true today as always. If you don’t know what is happening when users arrive on your website, how can you know what needs to be improved?
Business owners have looked for smart tools to track and understand visitor behaviour since websites were first invented. From simple counters that track the number of visitors, to sophisticated and powerful statistical tracking software like Google Analytics and other applications that can provide incredible key data.
Understanding user behavior is very important for a successful web site, not just because it enables you to understand what visitors are doing so you can improve your performance, but it’s also been proven that past consumer behaviour is the best way to predict future behaviour. It’s an even more more reliable indicator in fact, than knowing visitor demographics.
Although being able to understand key reports like how many web visitors are visiting your site, what pages they are landing on and leaving from, how long they are remaining on your website for, which terms are being searched for, page views, referring websites, and so on, is extremely useful, wouldn’t it be fantastic to track exactly what users are clicking on, where on your pages they are navigating around in, which hyperlinks they are clicking on, which areas of your content visitors are reading, and so on?
Fortunately, heatmap technology makes this easy and possible. Website heatmaps are used to help locate areas on a web page that visitors scan most frequently. Web heat maps can also be integrated with other forms of stat tracking applications and session replay software technologies.
If you own a WordPress-powered website, then you can easily add heat map tracking and session replays to your arsenal of key business analysis tools using a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that lets you visually record your web site visitors’ complete session and creates live heat maps showing where they are clicking and where they are scrolling throughout your website.
HeatMapTracker analytics tool enables you to record every move your users make.
To learn more about this script go here: HeatMap Tracker
Benefits
The more you know how your users are interacting with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your readers from fully engaging with your website, like confusing site navigation layouts, or distracting adverts. As the website owner, you can encourage your site visitors to perform certain actions, such as signing up to your newsletter or clicking on specific links or buttons.
Although Google Analytics has its overlay feature which can show you which links on a page users are clicking, a heatmap will reveal any clicks that visitors make on your site, regardless of whether these are links or not. This is a significant benefit because if a heatmap report reveals that users are clicking on a graphic element that they think is a link, but is actually not a hyperlinked image, you would be able to easily fix this by adding a link to the image, or make it absolutely clear to your users that the image is not a hyperlink.
Heat maps, therefore, are one of the best methods to test the design of your site, assess how readable your content is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to track visitor behaviour on your web site:
Monitor Everything Visitors Do On Your Web Site
The script creates a playback video of every user browsing movement on your website, allowing you to record all which buttons and links are being clicked, eye-tracking and page scrolling.
Full Control With No Restrictions
The software allows you to self-host the technology, giving you unrestricted recordings and playbacks.
Unlimited Updates And Enhancements
There is a one-off investment to purchase the software, which then entitles you to receive unlimited script updates and added features for free.
Some additional application benefits include:
- Improve Site Usability: By seeing how visitors experience your website, you can discover challenges preventing users from progressing to the end of your sales funnel and correct these.
- No More Guessing User Behaviour: The video playbacks of your users’ browsing sessions allow you to know exactly what is happening on your web site. Click overlays let you know exactly which buttons and links users click on, which areas they are drawn to most on your website, how long they choose to stay on a specific location, how far they navigate down your site and more! No more guesses or assuming wrongly … just factual intel of what goes on when users explore your web pages.
- Increase Online Sales: Heat Map Tracker lets you improve user interaction with your site, which creates better online sales and conversion rates. There are many ways to do this and we’ll go over some of these in the “Tips” section further below.
Features
Heat Map Tracker provides many great features for website owners. Here are just a few of these:
- Quick and simple to install and configure. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors eyes are drawn to and monitor how far down the page your users scroll as a measure of how long your site or content can engage them for. HeatMapTracker lets you study every single visitor experience to see how visitors are interacting with your website or particular pages on the website.
- Unlimited session screen captures and visitor session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can spy on users on your pages for a day, 1 week, a month, or even more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all recorded sessions HeatMap Tracker has recorded for each project. You can quickly view which pages your visitors are gravitating towards and how they interact with the content on each page, allowing you to spend more time on improving pages that users are more interested in. You can also view regional demographics of all visitors and learn where they are coming from.
Additional software features:
The chart below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials and comments customers have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the ways you can use HeatMapTracker on your site to improve your results:
- Discover what’s working (i.e. where users click) and what doesn’t work (where users aren’t clicking). For example, are people engaging with your videos? Are they clicking on images thinking that these may link to another location?
- Get practical data on ways to refine your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- conduct “above the fold” tests to improve your landing page’s “first impression”, or maximize the impact of your landing page’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether any content section should be included, edited, or deleted.
- Create “before” and “after” comparison reports for online marketing services.
- Compare if users prefer to click on images versus buttons versus text links, and how specific user segments interact with your site.
- Review suspected website security exploits and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering great products and product support. The members area contains video instructions for installing and configuring the software.
Software Price
HeatMap Tracker is available in 3 separate editions:
- Basic License – Single license only. Cost = $197.00 Single Payment.
- Professional License – Allows you to install on up to ten sites. Cost = $297.00 One-time.
- Agency License – In addition to all of the features available in the other licenses (click tracking, heatmaps, session replays, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency license allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for web marketing agencies. Cost = $497.00 One-time.
Please Note: Pricing for the HeatMap Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the product is selling for the prices shown above. This may not be the actual price charged by the product developer when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Analytics services such as Google Analytics provide great metrics on things such as how many people are coming to your pages, how they find it and what they do during their visits. However, if you want to truly gain a deep understanding into how your web site and your content is helping your visitors to engage with your digital presence, then a heat map analytics software tool can be extremely practical.
We recommend that you consider purchasing a license of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your website’s user-experience, engagement and to make more sales.
For more information, check out the software here: HeatMap Tracker – Real-Time Click-Tracking & Heat Map Tracking Plugin
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