The ability to track and see visitor behavior is very important to your online success.
The saying ”you can’t manage what you don’t measure” is as true today as ever. If you don’t know what is going on on your site, then how would you know what areas need improving?
Business owners have looked for ways to track and understand user behaviour since websites were first introduced. From basic counters that track how many people have viewed your site, to very powerful and sophisticated analytical tools like Google Analytics and other applications that can track and display detailed metrics.
Measuring visitor behaviour is very important for a successful marketing strategy, not only because it allows you to understand what visitors are doing so you can better your results, but it’s also been proven over and over that past user behaviour is the most reliable predictor of future behaviour. Better, in fact, than knowing demographics.
While the ability to monitor key details like the number of unique visitors are coming to your site, what pages they are arriving on and departing from, how long they are remaining on your site for, keywords searched, average page views, referring web sites, etc …, is extremely essential, wouldn’t it be excellent to be able to view exactly what visitors are clicking on, where on your pages they are navigating around in, what links they are clicking on, which parts of your content visitors are mostly intrigued about, and more?
Fortunately, heat map technology makes this easy. Web heatmaps can be used to help pinpoint areas in a web site page most frequently scanned by visitors. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then you can easily add heat map tracking with session replays to your collection of key site analysis tools using a simple to use and quite inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software application that works with WordPress (and other CMS applications) and that lets you visually record your web site users’ complete session and generates live heat maps that show where users are clicking and where they scroll on your web pages.
HeatMapTracker software also lets you spy on every move your users make.
For more details go here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users engage with your web site, the more you can improve your site’s user experience. Imagine knowing the specific issues that have been preventing your visitors from fully accessing your website, such as unclear site navigation elements, or disruptive design elements. As the website owner, you can help your site visitors to complete certain actions, such as sign up to a newsletter or click on specific links.
Although Google Analytics has its overlay feature which can give you an idea of what links on a page are being clicked, a heat map will reveal any clicks that visitors are making on your site, regardless of whether these are links or not. This is a significant benefit because if a heatmap analysis helps you discover that users are clicking on an image which they suppose to be a link, but turns out not to be a hyperlinked image, you can easily fix this by linking the image to the destination URL your readers are trying to get to, or make it clear to your visitors that the image is not linked.
In short, heat maps are one of the best methods to test your site design, measure how readable your content is and help to improve conversions.
Here are just some of the many benefits of using HeatMapTracker to track visitor behavior on your web site:
Record Everything Users Are Doing On Your Website
HeatMap Tracker creates a playback video of every visitor session on your website, enabling you to monitor all page clicks, eye-tracking and page scrolls.
Complete Control With No Restrictions
The application is self-hosted, giving you no restrictions on recordings and playbacks.
Free Upgrades And Enhancements
There is a one-off cost to own the application, after which you are then entitled to receive unlimited application upgrades and added features for free.
Some additional script benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your web pages, you can spot issues that prevent visitors from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing User Behaviour: The screen video playbacks of your visitors’ sessions allow you to know precisely what takes place on your web site. Heat Maps let you know exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they choose to stay in a specific location, how quickly they navigate down your site and more! No more guesses or hoping … just real intel of what takes place when people land on your web site.
- Increase Online Sales: HeatMap Tracker lets you increase visitor interaction with your site, which improves sales and conversions. There are many ways to do this and we’ll go over a few of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker offers many unique features for website owners. Here are just some of these:
- Fast and easy to install and set up. Ready to go in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors eyes are drawn to and see how far down your page your visitors scroll as a benchmark of the length of time your website and/or sales copy can retain their attention. The software lets you review and analyze each and every user action to see how they are interacting with your site or specific pages on the site.
- Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can capture visitor sessions on your site for a few days, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view total visitors, tracked pages and total sessions HeatMap Tracker has recorded for each project. You can quickly view the top pages your readers are moving towards and how they are interacting with each page’s content, allowing you to invest more time on improving pages that your visitors are more interested in. You can also review regional demographics of your visitors and learn where they are coming from.
Additional features:
The image below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are just some testimonials plugin customers have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just some of the ways you can use HeatMap Tracker on your website to improve your results:
- Understand what’s working (i.e. where users click) and what’s not working (where users are not going to). For example, are visitors watching your videos? Are they clicking on images assuming that they link to another location?
- Get actionable data on how to refine your landing pages, sign-up forms, memberships, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get actionable information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Performing “above the fold” experimentation to improve your home page’s “first impression”, or optimize the impact of your website’s real estate elements on your visitors, such as banners, navigational links, buttons, headlines, etc…
- Identify whether any section of your content could be added, reworked, or removed.
- Create “before” and “after” case studies for digital services.
- Test whether users tend to click on images vs buttons versus text links, and how particular user segments interact with your website.
- Review suspected site security threats and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for providing exceptional products and product support. The members area includes video tutorials for installing and setting up the software.
Product Licensing Pricing
HeatMap Tracker is available in three editions:
- Basic (Single) License – Single installation only. Cost = $197.00 Single Payment.
- Professional License – Use on up to 10 websites. Price = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser replays, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create client sub-accounts, and set up automated PayPal client invoicing, making it an ideal solutions for digital service providers. Cost = $497.00 One-time.
Please Note: The cost of purchasing the product can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the current price when this review was published. This may or may not be the actual price charged by the plugin developer when you visit the product website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing information:
Additional Software Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services such as Google Analytics can provide you with useful data on things such as the number of people visiting your site, how they are finding it and what they do during their visits. However, to truly gain a deep understanding into how your website and its content is being used by your visitors to interact with your digital presence, then a heatmap analytics tool can be a great way to do this.
We recommend getting a copy of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, engagement and to make more sales.
For complete details, visit the software website: HeatMapTracker – Live ClickTracking And HeatMap Tracker
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