Being able to understand visitor behavior is very important to the success of your business online.
The old business management saying “if you can’t measure it, you can’t manage it” is as important today as it has ever been. If you don’t know what is going on on your site, how can you improve your results?
Website users have been searching for smart methods to track and understand what users are going to do on their internet sites since web sites first appeared. From simple tracking counters, to very sophisticated and powerful statistical tracking tools like Google Analytics which track detailed information.
Learning about visitor behaviour is important for the success of your digital marketing and content strategy, not just because it allows you to understand what visitors are doing so you can better your performance, but testing also shows that previous user behavior is the best way to predict future behaviour. It’s a better indicator, in fact, than knowing consumer demographics.
Although the ability to monitor valuable details such as the number of web users are coming to your web site, what pages they are coming and leaving from, how long they are staying on your site for, what terms are being searched for, page views, referring web sites, etc …, is vitally important, wouldn’t it also be great to track exactly what users are doing, where on your site they are visiting the longest time on, which links they are clicking on, which parts of your site visitors are pausing to read more about, and so on?
Fortunately, heatmap tracking technology makes this possible. Web heat maps have been used to help locate areas in a web page that online visitors scan most frequently. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay tools.
If you use WordPress, then you can easily add heatmap tracking and session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that lets you record your website users’ entire journey and generates live heatmaps that show where they click and where they scroll throughout your pages.
The HeatMapTracker application enables you to look over the shoulders of every person who comes to your site.
Learn more about the script here: HeatMap Tracker
Benefits
The more accurate data you have about how your readers are engaging with your web site, the more you can improve your site’s user experience. Imagine knowing the exact barriers that are preventing your readers from fully engaging with your site, like unclear site navigation elements, or disruptive ads. As a site owner, you can encourage your visitors to perform certain actions, such as signing up to your newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of what links on your web page are being clicked, a heat map can display any clicks that visitors are making on your site, whether these are actual links or not. This is an important benefit because if a heat map analysis helps you discover that users are clicking on an image which they think is a link, but happens to not be a link, you would be able to quickly remedy this by linking the image to the destination URL your visitors are trying to get to, or make it clear to your users that the image is not a hyperlink.
Heat maps, therefore, can be one of the best methods to test your site design, measure how readable your site is and help to improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to track user behavior on your website:
Record Everything Visitors Are Doing On Your Website
The software lets you record every visitor movement on your website, enabling you to capture all which buttons and links are being clicked, eye-tracking and page scrolls.
Full Control With No Limitations
The software is self-hosted, giving you no-limit recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-time cost to own the software, after which you are then entitled to receive free updates and enhancements.
Additional software benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your website, you can spot problems that prevent visitors from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About User Behavior: The video recordings of your visitors’ sessions allow you to observe exactly what happens on your site. Overlays let you see exactly which elements visitors click on, where they are drawn to most on your website, how long they hover on a specific area, how fast they travel down your site and more! No more guesses or making wrong assumptions … just real intel of what happens when visitors land on your web site.
- Increase Website Sales: HeatMapTracker helps you increase visitor engagement with your business, which improves your online sales and conversions. There are many ways to do this and we discuss a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker includes many features for web site owners. Here are just some of these:
- Quick and simple to install and set up. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and see how far down the page your users scroll as a measure of the length of time your web copy can retain their attention. The software lets you review and analyze every single visitor session to see how they interact with your site or some pages on your web site.
- Unlimited session recording and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can measure users on your site for a day, a week or two, one month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all sessions the heatmap analytics software has recorded for all projects. You can quickly view which pages your users are moving towards and how they are interacting with the content on each page, allowing you to invest more time on the content that users are more interested in. You can also monitor regional demographic data of all visitors and learn which part of the world they are visiting from.
Additional features:
The chart below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are just a few of the testimonials and feedback that plugin users have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your results:
- Learn what’s working (i.e. where people click) and what’s not working (where users are not going to). For example, are visitors engaging with your videos? Are they clicking on images thinking that these may link to another location?
- Get insights on how to improve your landing pages, sign-up forms, shopping cart, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Create “above the fold” tests to improve your site’s “first impression”, or optimize the impact of the website’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if any content section could be inserted, redesigned, or removed.
- Create “before” and “after” case studies for online marketing services.
- Test if visitors prefer to click images versus buttons versus text links, and how specific user segments interact within your site.
- Confirm confirmed site security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a respected online marketer with a solid reputation for providing robust products and support. The product download area contains video instructions for installing and setting up the software.
Product License Cost
HeatMapTracker comes in three versions:
- Basic License – Allows you to use on one domain. Price = $197.00 Single Payment.
- Professional License – Licensed for up to 10 domains. Cost = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser session replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web development service providers. Cost = $497.00 Single Payment.
Note: The cost to purchase HeatMap Tracker depends on whether there are any promotions or limited-time special offers. The above reflects the pricing when this review was written. This may not be the actual price set by the software developer when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services like Google Analytics can give you some useful data on things such as how many people are finding your site, how they found it and what they do during their visits. However, to really gain an insight into how your web site and your content is being used by your visitors to engage with your business online, then a heat map analytics service can be extremely useful.
We recommend that you consider buying a license of HeatMapTracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, engagement and for increasing your online sales.
To learn more, visit the software website here: HeatMapTracker – Real-Time Click-Tracking And HeatMap Tracker
***