The ability to track, monitor and understand the behavior of visitors on your site is absolutely important to the success of your business online.
The old management adage ”you can’t manage what you can’t measure” is as important in the digital economy as always. If you don’t know what is happening when users arrive on your web site, then how would you get better online results?
People have been searching for smart tools to track and analyze user behavior since web sites first appeared. From basic tracking counters, to sophisticated statistical tracking software like Google Analytics and other applications that provide incredibly rich key measurements.
Tracking user behaviour is very important for a successful digital business, not only because it enables you to understand what visitors are doing so you can improve your results, but it’s also been shown over and over that past consumer behavior is the most reliable way to predict future behavior. It’s a more reliable predictor in fact, than knowing consumer demographics.
While the ability to see key information such as how many unique visitors are landing on your site, what pages they are landing on and leaving from, how long they are remaining on your website for, keyword searches, average page views, referring pages, etc …, is vitally essential, wouldn’t it also be great to be able to view precisely what users are clicking on, where on your site they are navigating through for the longest period, what hyperlinks they are clicking on, what parts of the content visitors are mostly intrigued about, and more?
Fortunately, heatmap technology makes this easy and possible. Website heat maps are used to monitor areas on a web site page that visitors scan most frequently. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then you can easily add heatmap tracking with session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other web applications) and that visually records your site visitors’ movements and creates live heat maps that show where they are clicking and where they scroll throughout your web site.
The HeatMapTracker software enables you to look over the shoulders of everyone who visits your site.
More info: HeatMapTracker
Benefits
The better you know how your users engage with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your site visitors from fully benefiting from your site, such as unclear site navigation elements, or disruptive design elements. As the site owner, you can help your users to perform certain actions, such as join your newsletter or click on certain links or buttons.
Although Google Analytics has an overlay feature that can show you what links on your web page users are clicking, a heatmap can also display any clicks that users make on your site, regardless of whether they are actual links or not. This is an important benefit because if a heatmap analysis reveals that users are clicking on an image that they imagine to be a link, but happens to not be a link, you can quickly repair this by adding a link to the image, or let your visitors know that the image is not linked.
Heatmaps, therefore, are one of the best methods to test your site design, assess how navigatable your site is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor user behaviour on your web site:
Observe Everything Users Are Doing On Your Site
HeatMapTracker lets you record every visitor session on your website, allowing you to record all clicks, eye-tracking and scrolls.
Full Control With No Limitations
The software is hosted on your server, giving you no restrictions on recordings and pageviews.
Unlimited Upgrades And Enhancements
There is a one-time cost to own the HeatMapTracker software, after which you are then entitled to receive unlimited updates and enhancements.
Additional script benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your web site, you can spot problems that prevent visitors from progressing to the end of your sales funnel and optimize your site.
- No More Guessing Visitor Behaviour: The video playbacks of your visitors’ browser sessions let you see exactly what happens on your site. Heatmaps let you know exactly which buttons and links users click on, where they are drawn to most on your website, how long they stay on a specific location, how far and quickly they navigate down your pages and more! No more guesses or hoping … just real metrics of what takes place when people come to your site.
- Increase Visitor Engagement: HeatMapTracker helps you improve user interaction with your site, which improves your online sales and conversions. There are many ways to do this and we’ll list several of these in the “Tips” section further below.
Features
HeatMap Tracker offers many unique features for website owners. Here are just some of these:
- Quick and simple to install and configure. Ready to go in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your content visitors look at and measure how far down your page your visitors scroll down to as a measure of how long your site or content can retain their attention. Heat Map Tracker lets you analyze every single visitor action to help you learn how they interact with your site or particular pages on the site.
- Unlimited session recording and user session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can measure users on your site for a day, one week, a month, or more!
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you view total visitors, tracked pages and all recorded user sessions Heat Map Tracker has recorded for each project. You can quickly see the top pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to spend more time on improving content that your users care about. You can also review regional location data of all visitors and discover where they are visiting from.
Additional software features:
The table below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials plugin customers have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Learn what’s working (i.e. where visitors are clicking) and what’s not working (where users are not clicking). For example, are people engaging with your videos? Are they clicking on images thinking that they link to somewhere else?
- Get insights on ways to optimize your landing pages, sign-up forms, memberships, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Creating “above the fold” experiments to improve your website’s visitor impact, or maximize the impact of the landing page’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether a page element could be added, redesigned, or taken out.
- Create “before” and “after” case studies for digital marketing services.
- Test if users prefer to click images vs buttons vs text links, and how specific user segments engage with your site.
- Investigate potential website security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products authored by Mark Thompson, a respected internet marketer with a solid reputation for delivering exceptional products and product support. The product download area contains video tutorials for installing and configuring the software.
Software Cost
Heat Map Tracker is available in 3 versions:
- Basic (Single) License – Installs on 1 website. Price = $197.00 Single Payment.
- Professional (Multiple) License – Allows you to use on up to 10 websites. Price = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, browser session recording, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency edition lets you install the software on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web development agencies. Price = $497.00 Single Payment.
Note: Pricing for this product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the pricing at the time this article was written. This may or may not be the actual price charged by the plugin author when you visit the website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services like Google Analytics can give you some great data on things such as how many people are coming to your pages, how they find it and what they do whilst on your site. However, to really gain deep knowledge into how your site and your content is helping your visitors to interact with your business online, then a heat map analytics software application can be very useful.
We recommend that you consider buying a copy of Heat Map Tracker if you need live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, engagement and to get more online sales.
For complete details, visit the software website here: Heat Map Tracker – Real-Time ClickTracking And Heat Map Tracker
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