Being able to understand visitor behavior is very important to your online success.
The adage “if you can’t measure it, you can’t manage it” is as true in the digital economy as it has ever been. If you don’t know what is happening when users arrive on your web pages, how will you get better online results?
Businesses have looked for smart tools to track and understand visitor behaviour since web sites first appeared. From simple tracking counters, to powerful statistical tracking software like Google Analytics which can track incredibly detailed information.
Measuring user behavior is very important for a successful website, not just because it allows you to understand what visitors are doing so you can improve your performance, but research also proves that past user behaviour is the best way to predict future behavior. Better, in fact, than knowing consumer demographics.
While being able to monitor valuable reports like how many web visitors are landing on your site, what pages they are coming and leaving from, how long they are remaining on your site for, keyword searches, page views, referring websites, and so on, is extremely important, wouldn’t it also be excellent to be able to track precisely what users are clicking on, where on your site they are staying the longest for, which hyperlinks they are clicking on, which parts of the page they are pausing on, and more?
Fortunately, heatmap tracking technology makes this easy and possible. Web heatmaps have been used to pinpoint areas on a website page most frequently scanned by visitors. Web heat maps can also be used alongside other forms of statistical software and session replay software technologies.
If you own a WordPress web site, then you can easily add heatmap tracking with session replays to your arsenal of key business analysis tools with a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that visually tracks your website users’ movements and creates live heat maps showing where they click and where they scroll throughout your web pages.
HeatMapTracker software also enables you to record every action your users make.
For more details, visit the software site here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The better you know how your visitors interact with your web pages, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your site visitors from fully accessing your site, such as unclear site navigation layouts, or disruptive design elements. As the website owner, you can help your visitors to complete certain actions, such as opting into a newsletter or click on certain links.
Although Google Analytics has its overlay feature which can show you what links on a page visitors are clicking, a heatmap will reveal any clicks that users make on your page, whether these are actual links or not. This is a significant difference because if a heat map analysis reveals that visitors are clicking on a graphic element which they imagine to be a link, but happens to not be a link, you would be able to easily remedy this by adding a link to the image, or make it clear to your visitors that the image is not linked.
In short, heat maps can be one of the most useful ways to test your site design, assess how readable your site is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to track visitor behavior on your website:
See Everything Users Are Doing On Your Site
Heat Map Tracker records every browsing movement on your web site, allowing you to monitor all page clicks, eye-tracking and page scrolling movement.
Full Control Without Limitations
The script allows you to self-host the technology, giving you no restrictions on visitor recordings and playbacks.
Free Upgrades And Enhancements
There is a one-off cost to purchase the application, after which you are then entitled to receive free updates and all future enhancements.
Additional benefits of the HeatMap Tracker software include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your web site, you can identify obstacles preventing users from progressing to the end of your sales funnel and reach your site objectives.
- Stop Guessing User Behaviour: The screen video recordings of your visitors’ sessions allow you to see exactly what is taking place on your website. Overlays let you know exactly which buttons and links users click on, which areas they are drawn to most on your website, how long they choose to stay in a particular location, how far and quickly they scroll down your content and more! No more guessing or hoping … just real metrics of what takes place when visitors explore your web pages.
- Increase Visitor Engagement: HeatMap Tracker lets you improve user interaction with your business, which improves your sales and conversions. There are many ways to achieve this and we’ll go over some of these in the “Tips” section later in this review.
Features
Heat Map Tracker offers many features for WordPress users. Here are just a few of these:
- Quick and simple to install and configure. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your pages visitors spend more time reading and measure how far down your page your visitors read down to as an indicator of how long your website and/or sales copy can engage them for. HeatMapTracker lets you review and analyze each and every user experience to see how they are interacting with your website or particular pages on the web site.
- Unlimited visitor screen captures and session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can capture users on your website for a few days, a week or two, a month, or more!
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you see how many total visitors, tracked pages and total sessions Heat Map Tracker has recorded for all projects. You can easily view the top pages your readers are moving towards and how they are interacting with each page’s content, allowing you to invest more time on pages that visitors are more interested in. You can also monitor regional demographics of your visitors and discover where they are coming from.
Additional software features:
The table below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials that users have submitted regarding HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your results:
- Discover what works (i.e. where people click) and what’s not working (where people aren’t going to). For example, are people engaging with your videos? Are they clicking on images assuming that they are links to somewhere else?
- Get ideas on ways to refine your landing pages, signup forms, sales funnel, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Create “above the fold” tests to improve your site’s “first impression”, or maximize the impact of the website’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify if an element on your page could be included, redesigned, or removed.
- Create “before” and “after” comparison reports for digital marketing services.
- Analyze if visitors tend to click images vs buttons vs text links, and how particular user segments engage within your web site.
- Diagnose suspected site security problems or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering exceptional products and product support. The member download area includes video instructions for installing and configuring the software.
Software Cost
HeatMap Tracker is available in 3 different editions:
- Basic (Single) License – Installs on one domain. Cost = $197.00 One-off payment.
- Professional License – Installs on up to ten domains. Price = $297.00 Single Payment.
- White-Label) License – In addition to all of the features available in the Basic and Professional editions (click tracking, heatmaps, session replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency license lets you install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for digital service providers. Cost = $497.00 Single Payment.
Please Note: Pricing for Heat Map Tracker depends on whether there are any promotions or limited-time special offers. Currently, the product is selling for the pricing shown above. This may not be the actual price set by the plugin author when you visit the plugin website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services like Google Analytics can give you some important information on things such as how many people are landing on your site, how they find it and what they do during their visits. However, to really gain deep knowledge into how your website and its content is helping your visitors to engage with your business online, then a heatmap analytics application can be extremely useful.
We suggest purchasing a license of HeatMap Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and to generate more web sales.
For more details, visit the software website: HeatMapTracker – Live ClickTracking & Heat Map Tracking Software
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