Being able to understand the behavior of visitors on your website is very important to the success of your business online.
The saying ”you can’t manage what you can’t measure” is as important today as ever. If you don’t know what is happening when users arrive on your web pages, then how can you improve your results?
Businesses have looked for ways to track and understand visitor behaviour since web sites first appeared. From simple tracking counters, to sophisticated and powerful analytical tools like Google Analytics which can track and display comprehensively detailed key information.
Measuring user behavior is vitally important for a successful web site, not just because it allows you to understand what visitors are doing so you can improve your results, but it’s also been proven over and over that past consumer behavior is the best predictor of future behaviour. It’s a better indicator, in fact, than visitor demographics.
While being able to track key data such as how many unique web users are checking out your web site, what pages they are coming and leaving from, how long they are staying on your website for, keywords searched, average page views, referring websites, and so on, is extremely essential, wouldn’t it also be excellent to track precisely what users are doing, where on your pages they are navigating through, what hyperlinks they are clicking on, which parts of the site visitors are reading, and more?
Fortunately, heatmap tracking technology makes this possible. Web heat maps have been used to display areas of a website page most frequently scanned by visitors. Web heatmaps are also often integrated with other forms of web analytics and session replay software technologies.
If you own a WordPress website or blog, then it’s easy to add heatmap tracking with recorded session replays to your business tool box with a simple to use and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software tool that works with WordPress (and other programs) and that lets you track your site users’ movements and generates instant heat maps that show where they are clicking and where they scroll throughout your site content.
The HeatMapTracker analytics tool also enables you to spy on every move your users make.
Go here to learn more about the software: HeatMapTracker
Benefits
The better you know how your users interact with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your prospects from fully benefiting from your site, like unclear navigation layouts, or distracting banner ads. As a website owner, you can encourage your readers to complete certain actions, such as sign up to a newsletter or click on specific links.
While Google Analytics has its overlay feature which can give you an idea of which links on your page are being clicked, a heatmap will also show you any clicks that visitors are making on your page, regardless of whether they are links or not. This is important because if a heat map report helps you discover that visitors are clicking on a graphic element that they suppose to be a link, but turns out not to be a hyperlinked image, you could quickly change this by linking the image to the destination your visitors are trying to get to, or make it perfectly clear to your readers that the image is just a design element.
Heatmaps, therefore, are one of the best methods to test the design of your website, see how navigatable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to monitor user behaviour on your website:
Capture Everything Visitors Are Doing On Your Website
HeatMapTracker captures every browsing movement on your web site, enabling you to monitor all links and buttons clicked, eye-tracking and scrolls.
Complete Control Without Limitations
The script is hosted on your own server, giving you unrestricted user recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-off cost to own the software, after which you are then entitled to receive lifetime upgrades and future enhancements.
Additional benefits include the following:
- Improve User Experience: By seeing how visitors experience your web pages, you can discover obstacles preventing users from progressing to the end of your sales funnel and optimize your site.
- No More Guessing Visitor Behaviour: The video recordings of your visitors’ sessions show you exactly what takes place on your website. Screen overlays let you know exactly which links and buttons users click on, where they are drawn to most on your site, how long they hover on a particular section, how far and quickly they scroll down your pages and more! No more guessing or making wrong assumptions … just accurate information of what goes on when visitors land on your web site.
- Increase User Engagement: Heat Map Tracker helps you improve visitor interaction with your site, which improves your online sales and conversion rates. There are a number of ways to achieve this and we’ll present a few of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker provides many unique features for WordPress users. Here are just a few of these:
- Quick and easy to install and implement. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors look at and monitor how far down your sales pages your users scroll down to as an average of the length of time your site or content can engage them for. HeatMap Tracker lets you review and analyze each and every visitor experience to see how users interact with your site or specific pages on the web site.
- Unlimited visitor recording and browser session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMap Tracker you can capture user sessions on your web pages for a few days, a week, a month, or more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view total visitors, tracked pages and all recorded visitor sessions HeatMapTracker has recorded for all projects. You can easily see which pages your users are gravitating towards and how they interact with each page’s content, allowing you to invest more time on pages that your users are more interested in. You can also see regional demographic data of all visitors and learn where they are coming from.
Additional features:
The chart below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials and feedback users have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your results:
- Learn what’s working (i.e. where users click) and what’s not working (where people aren’t clicking). For example, are people watching your videos? Are they clicking on images assuming that they lead to another section?
- Get actionable information on how to improve your landing pages, sign up forms, memberships, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Performing “above the fold” testing to improve your landing page’s “first impression”, or maximize the impact of your site’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify whether a section of your content could be inserted, redesigned, or deleted.
- Produce “before” and “after” comparison reports for digital marketing services.
- Analyze whether visitors tend to click images versus buttons versus text links, and how specific user segments interact with your web site.
- Review confirmed site security issues or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering robust products and customer support. The members area includes video instructions for installing and configuring the software.
Product Cost
HeatMap Tracker is available in 3 versions:
- Basic (Single) License – Use on 1 website. Cost = $197.00 One-off payment.
- Professional License – Installs on up to ten sites. Price = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, session recording, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency edition lets you install the software on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it an ideal solutions for web development agencies. Price = $497.00 Single Payment.
Note: Pricing for HeatMapTracker depends on whether there are any promotions or limited-time special offers. The pricing shown above was current when this content was published. This may or may not be the actual pricing charged by the software author when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing information here:
Additional Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services such as Google Analytics can provide you with useful information on things such as the number of people landing on your site, how they are finding it and what they do whilst on your website. However, to truly gain deeper insights into how your website and its content is being used by your visitors to connect with your business online, then a heat map analytics tool can be a great way to do so.
We suggest buying a copy of HeatMapTracker if you need live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, visitor engagement and to generate more web sales.
To learn more, check out the software here: Heat Map Tracker – Live Click-Tracking And HeatMap Tracker
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