Being able to understand visitor behavior is extremely important to your online success.
The old business saying ”you can’t manage what you don’t measure” is as true in the digital economy as ever. If you don’t know what is going on on your web site, how will you know what elements of your website can be improved?
Business owners have looked for ways to track and understand what is happening since websites first appeared. From simple tracking counters, to powerful and sophisticated analytical tools like Google Analytics which can provide comprehensively detailed key measurements.
Measuring user behavior is vitally important for a successful web site, not just because it enables you to understand what visitors are doing so you can better your results, but it’s also been proven that previous consumer behaviour is the best way to predict future behaviour. More reliable, in fact, than knowing demographics.
Although the ability to understand valuable data such as the number of web users are visiting your web site, which pages they are entering and exiting, how long they are staying on your website for, which keywords people are searching for, page views, referring sites, etc …, is extremely essential, wouldn’t it also be excellent to know exactly what visitors are reading, where on your site they are navigating around in, which hyperlinks they are clicking on, what parts of the content they are pausing on, and more?
Fortunately, heatmap technology makes this easy and possible. Web heat maps are used for displaying areas of a website page most frequently scanned by online visitors. Web heat maps are also often used alongside other forms of web analytic software and session replay software.
If you use WordPress, then you can easily add heat map tracking and video session replays to your collection of essential site analysis tools with a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software tool that works with WordPress and that visually tracks your website users’ every movement and generates live heatmaps that show exactly where they are clicking and where they are scrolling throughout your site content.
The HeatMapTracker application also enables you to look over the shoulders of everyone who visits your web site.
Go here to learn more about this script: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more you know how your readers are interacting with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your users from fully engaging with your website, such as confusing navigation elements, or disruptive banner ads. As a site owner, you can guide your users to complete certain actions, such as sign up to your newsletter or click on specific links or buttons.
While Google Analytics has an overlay feature which can give you an idea of what links on a page visitors are clicking, a heatmap can also display any clicks that visitors make on your site, whether these are actual links or not. This is important because if a heatmap analysis reveals that readers are clicking on a graphic element that they think is a link, but turns out not to be a hyperlinked image, you would be able to easily repair this by linking the image to the destination your readers are trying to get to, or make it perfectly clear to your visitors that the image is not a link.
Heatmaps, therefore, can be one of the most useful ways to test the design of your website, see how navigatable your site is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to track user behavior on your website:
Monitor Everything Users Are Doing On Your Web Pages
HeatMapTracker creates a screen video of every user browsing session on your site, allowing you to monitor all clicks, eye-tracking and page scrolling.
Full Control With No Restrictions
The software allows you to self-host the technology, giving you no limits on session recording and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time investment to purchase the HeatMapTracker script, after which you are then entitled to receive lifetime updates and future enhancements.
Additional benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web pages, you can uncover obstacles preventing users from progressing to the end of your sales funnel and improve user engagement.
- Stop Guessing User Behaviour: The video playbacks of your users’ browser sessions allow you to know exactly what takes place on your web pages. Heat Maps let you see exactly which buttons and links visitors click on, where they are drawn to most on your website, how long they browse on a specific location, how far they scroll down your content and more! No more guessing or making wrong assumptions … just real data of what happens when visitors come to your site.
- Increase Online Sales: Heat Map Tracker helps you improve user engagement with your site, which improves online sales and conversion rates. There are many ways to do this and we go over some of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker offers many great features for WordPress users. Here are just a few of these:
- Fast and easy to install and set up. Ready to use in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and measure how far down your page your visitors scroll down to as a measure of the length of time your content can keep them interested. HeatMap Tracker lets you study each and every user session to help you learn how users interact with your website or certain pages on your web site.
- Unlimited session screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can record user sessions on your site for 1 day, a couple of weeks, a month, or more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and all sessions HeatMap Tracker has recorded for all projects. You can quickly see which pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on pages that your users are more interested in. You can also view regional demographic data of all visitors and discover where they are coming from.
Additional features:
The image below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials that plugin customers have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your business:
- Understand what’s working (i.e. where visitors are clicking) and what’s not working (where visitors aren’t going to). For example, are people watching your videos? Are they clicking on graphic elements believing that they may be links to another location?
- Get useful information on how to refine your landing pages, sign up forms, shopping cart, screen resolution, etc.
- Get practical data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Conducting “above the fold” testing to improve your website’s visitor impact, or optimize the impact of your website’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify if any content section could be included, modified, or deleted.
- Produce “before” and “after” case studies for digital services.
- Test if users tend to click images versus buttons versus text links, and how specific user segments engage with your website.
- Troubleshoot potential site security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering exceptional product quality and customer support. The members area contains video instructions for installing and configuring the software.
Product Cost
HeatMapTracker is available in three editions:
- Basic (Single) License – Use on one site. Cost = $197.00 One-off payment.
- Professional License – Allows you to install on up to 10 domains. Cost = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the Basic and Professional editions (click tracking, heatmaps, browser session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and professional support), the Agency edition allows you to install the software on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it ideal for web agencies. Cost = $497.00 Single Payment.
Note: Pricing details of the HeatMap Tracker product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the price at the time this content was published. This may or may not be the actual pricing set by the plugin developer when you visit the product website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services such as Google Analytics can give you some good metrics on things such as the number of people landing on your website, how they are finding it and what they are doing whilst on your website. However, if you want to really gain an understanding into how your website and your content is helping your visitors to interact with your business online, then a heat map analytics service can be a great way to do this.
We suggest purchasing a license of HeatMap Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, engagement and to make more sales.
To learn more, check out the software here: HeatMapTracker – Live Click-Tracking And Heat Map Tracking Software
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