The ability to track, monitor and view visitor behavior is absolutely vital to the success of your business online.
The old adage “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is happening when visitors arrive on your website, how will you know what areas need improving?
Website users have been looking for practical tools to track and understand visitor behavior since websites were first invented. From basic counters that track visitor numbers, to powerful analytical tools like Google Analytics and other applications which can provide an exceptional level of measurements.
Analyzing user behaviour is important for a successful business, not only because it allows you to understand what visitors are doing so you can better your performance, but testing also confirms that past consumer behaviour is the best predictor of future behavior. Better, in fact, than visitor demographics.
Although being able to analyze key reports such as the number of unique web visitors are landing on your site, what pages they are entering and exiting, how long they are remaining on your site for, keywords searched, page views, referring websites, and so on, is vitally essential, wouldn’t it be excellent to be able to track exactly what visitors are reading, where on your pages they are navigating around in, what links they are clicking on, which parts of the page they are most intrigued about, and so on?
Fortunately, heat map technology makes this possible. Website heat maps are used to help locate areas on a web site page most frequently scanned by online visitors. Web heatmaps are also often used alongside other forms of stat tracking applications and session replay tools.
If you own a WordPress website or blog, then you can easily add heat map tracking with recorded session replays to your arsenal of essential site analysis tools with an easy-to-install and quite inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other web programs) and that visually records your site users’ every movement and creates live heatmaps that show where users click and where they scroll throughout your site.
The HeatMapTracker analytics tool also lets you look over the shoulders of everyone who visits your web site.
For more details go here: HeatMap Tracker
Benefits
The better you know how your users interact with your content, the more you can improve your site’s user experience. Imagine knowing the specific obstacles that are preventing your readers from fully engaging with your website, like confusing navigation elements, or distracting design elements. As a website owner, you can help your users to perform certain actions, such as opt into a newsletter or click on certain links.
While Google Analytics has its overlay feature which can give you an idea of which links on a web page are being clicked, a heat map can show you any clicks that visitors are making on your page, whether these are actual links or not. This is an important difference because if a heatmap analysis reveals that visitors are clicking on a graphic element that they think is a link, but happens to not be a hyperlinked image, you would be able to easily fix this by linking the image to the page your users are trying to get to, or let your users know that the image is not a link.
In short, heat maps can be one of the best methods to test your site design, see how navigatable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track visitor behaviour on your site:
See Everything Visitors Are Doing On Your Site
Heat Map Tracker records every browsing session on your website, enabling you to view all links and buttons clicked, eye-tracking and scrolls.
Complete Control Without Limitations
The script is hosted on your own server, giving you unrestricted recordings and playbacks.
Lifetime Updates And Enhancements
There is a one-time investment to purchase the software, after which you are then entitled to receive unlimited upgrades and all future enhancements.
Some additional benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web pages, you can identify challenges preventing visitors from progressing to the end of your sales funnel and optimize your site.
- No More Guessing User Behavior: The video recordings of your visitors’ browser sessions show you exactly what is happening on your web pages. Heat Maps let you know exactly which elements visitors click on, where they are drawn to most on your site, how long they browse on a particular section, how quickly they scroll down your site and more! No more guessing or assuming wrongly … just pure evidence of what happens when users navigate around your website.
- Increase Visitor Engagement: HeatMapTracker lets you improve visitor interaction with your business, which increases online sales and conversions. There are many ways to achieve this and we list a few of these in the “Tips” section further below.
Software Features
HeatMapTracker offers many features for website owners. Here are just a few of these:
- Quick and easy to install and configure. Goes to work in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and see how far down your sales pages your visitors scroll down to as a benchmark of how long your site or content can keep them engaged. Heat Map Tracker lets you review and analyze each and every user action to help you see how visitors interact with your site or some pages on your site.
- Unlimited visitor recording and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can measure visitors on your site for a day, a couple of weeks, a month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you see total visitors, tracked pages and total sessions Heat Map Tracker has recorded for all projects. You can quickly see the top pages your users are moving towards and how they are interacting with the content on each page, allowing you to invest more time on the content that your readers care about. You can also monitor regional location data of all visitors and learn where they are visiting from.
Additional software features:
The chart below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials plugin customers have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the many ways you can use Heat Map Tracker on your website to improve your business:
- Learn what works (i.e. where visitors click) and what’s not working (where visitors aren’t clicking). For example, are people watching your videos? Are they clicking on graphic elements thinking that these are links to another area of your site?
- Get insights on how to optimize your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Performing “above the fold” tests to improve your home page’s visitor impact, or maximize the impact of your home page’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether an element on your page could be added, reworked, or taken out.
- Produce “before” and “after” case studies for web services.
- Compare whether visitors tend to click images versus buttons vs text links, and how specific user segments interact with your site.
- Review confirmed site security weaknesses or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a recognized online marketer with a solid reputation for providing exceptional product quality and support. The product download area includes video tutorials for installing and configuring the software.
Product Cost
HeatMap Tracker comes in 3 separate versions:
- Basic (Single) License – Single license only. Cost = $197.00 One-time.
- Professional License – Allows you to install on up to 10 domains. Price = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, browser replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency edition lets you install the plugin on as many sites as you want, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web service providers. Cost = $497.00 Single Payment.
Note: Pricing details of HeatMap Tracker depends on whether there are any promotions or limited-time specials being offered. The pricing shown above was correct at the time this content was written. This may not be the actual pricing set by the product seller when you visit the website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing details:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services like Google Analytics can provide you with good data on things such as the number of people finding your pages, how they found it and what they are doing during their visits. However, to really gain an understanding into how your site and your content is being used by your visitors to connect with your digital presence, then a heat map analytics tool can be a very practical way to do this.
We recommend that you consider buying a license of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your website’s user-experience, engagement and to generate more sales.
For more information, visit the software website here: HeatMapTracker – Real-Time Click-Tracking And HeatMap Tracking Plugin
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