Being able to track and monitor visitor behavior is absolutely vital to the success of your business online.
The management saying “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is happening on your web pages, how would you know what areas of your web site can be improved?
Businesses have been searching for practical ways to track and analyze what is happening since websites first appeared. From simple tracking counters, to sophisticated analytical software like Google Analytics and other applications that provide very granular key measurements.
Learning about visitor behavior is important for a successful website, not just because it enables you to understand what visitors are doing so you can improve your results, but research also proves that previous visitor behavior is the most reliable indicator of future behavior. Better, in fact, than user demographics.
Although the ability to see valuable data like the number of unique web users are checking out your website, what pages they are landing on and leaving from, how long they are staying on your site for, which terms people are searching for, average page views, referring websites, and so on, is vitally important, wouldn’t it also be useful to be able to track precisely what users are doing, where they are visiting the longest time on, what links they are clicking on, what areas of your site visitors are mostly intrigued about, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Website heatmaps are used to display areas of a web page most frequently scanned by web visitors. Web heat maps can also be used alongside other forms of stat tracking applications and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking with video session replays to your collection of key business analysis tools using an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other web applications) and that lets you visually track your website visitors’ movements and generates instant heatmaps that show where they are clicking and where they scroll throughout your site content.
The HeatMapTracker software allows you to spy on every click your users make.
For more details go here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your readers engage with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your site visitors from fully accessing your website, like confusing site navigation layouts, or distracting banner ads. As the website owner, you can help your users to complete certain actions, such as opt into a newsletter or click on certain links.
While Google Analytics has its overlay feature which can give you an idea of what links on your page are being clicked, a heatmap can also reveal any clicks that users make on your page, regardless of whether these are actual links or not. This is an important benefit because if a heat map report reveals that readers are clicking on a graphic element that they think is a link, but turns out not to be a link, you can easily repair this by linking the image to the destination your users are trying to get to, or make it absolutely clear to your visitors that the image is just a graphic.
In short, heatmaps are one of the best methods to test the design of your website, assess how navigatable your site is and help to improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to monitor user behavior on your site:
Observe Everything Visitors Are Doing On Your Site
HeatMap Tracker lets you record every browsing session on your web site, enabling you to capture all page clicks, eye-tracking and page scrolling.
Complete Control Without Limitations
The application allows you to self-host the technology, giving you no limits on recordings and playbacks.
Free Upgrades And Enhancements
There is a one-time investment to purchase the script, after which you are then entitled to receive unlimited upgrades and future enhancements.
Some additional application benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your site, you can spot issues preventing visitors from progressing to the end of your sales funnel and reach your site objectives.
- No More Guessing User Behavior: The screen video playbacks of your users’ browser sessions reveal exactly what happens on your web site. Click overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they hover on a specific spot, how quickly they navigate down your site and more! No more guessing or assuming wrongly … just real information of what takes place when people come to your site.
- Increase Online Sales: HeatMapTracker lets you improve visitor engagement with your business, which improves your sales and conversion rates. There are a number of ways to achieve this and we’ll present a few of these in the “Tips” section further below.
Software Features
HeatMap Tracker includes many unique features for WordPress users. Here are just some of these:
- Quick and easy to install and set up. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your pages visitors look at and see how far down your sales or product pages your visitors read down to as an indicator of the length of time your site or content can retain their attention. HeatMap Tracker lets you study every single visitor action to help you see how visitors interact with your website or some pages on your site.
- Unlimited session screen captures and browser session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMapTracker you can spy on user sessions on your web pages for a few days, a week or two, one month, etc.
- In-depth analytics. Heat Map Tracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and total sessions Heat Map Tracker has recorded for all projects. You can quickly view the top pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to spend more time on the content that your users are more interested in. You can also analyze regional location data of your visitors and discover where they are coming from.
Additional software features:
The image below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials plugin users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your results:
- Discover what works (i.e. where users are clicking) and what’s not working (where users aren’t going to). For example, are people watching your videos? Are they clicking on graphic elements assuming that these link to another location?
- Get insights on how to refine your landing pages, signup forms, subscriptions, navigation, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Performing “above the fold” experiments to improve your website’s visitor impact, or maximize the impact of the website’s real estate elements on your visitors, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether any new content needs to be inserted, edited, or taken out.
- Produce “before” and “after” case studies for web-related services.
- Compare if visitors tend to click images versus buttons vs text links, and how specific user segments engage with your website.
- Analyze suspected site security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products developed by Mark Thompson, a well-known online marketer with a solid reputation for delivering great products and customer support. The members area includes video tutorials for installing and setting up the software.
Product Cost
HeatMapTracker comes in 3 versions:
- Basic (Single) License – Use on one website. Price = $197.00 Single Payment.
- Professional License – Installs on up to ten domains. Cost = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heat maps, session recording, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for digital marketing agencies. Cost = $497.00 One-off payment.
Note: The price of the HeatMap Tracker product depends on whether there are any promotions or limited-time specials being offered. Presently, the plugin sells for the pricing shown above. This may or may not be the actual pricing set by the software author when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing information:
Additional Software Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services such as Google Analytics can provide you with very useful data on things such as how many people are arriving on your pages, how they found it and what they are doing whilst visiting your web pages. However, if you want to really gain a deep understanding into how your site and your content is being used by your visitors to engage with your business online, then a heat map analytics application can be very useful.
We recommend that you consider purchasing a copy of Heat Map Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to increase your online sales.
For more information, check out the software here: HeatMap Tracker – Live Click-Tracking & Heat Map Tracking Plugin
***