The ability to track, monitor and view visitor behavior is most important to the success of your business online.
The management saying “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is going on on your website, how can you get better results?
Business owners have looked for ways to track and understand what users are up to in their web-sites since websites were first invented. From basic tracking counters, to powerful analytical software like Google Analytics which provide incredibly detailed metrics.
Analyzing user behavior is vitally important for the success of your digital presence, not just because it enables you to understand what visitors are doing so you can better your performance, but research also shows that past consumer behavior is the best way to predict future behaviour. It’s a more reliable indicator in fact, than user demographics.
Although being able to see valuable reports such as how many unique web users are arriving on your web site, what pages they are entering and exiting, how long they are remaining on your website for, keyword searches, page views, referring web sites, etc …, is highly useful, wouldn’t it also be excellent to know exactly what users are reading, where on your site they are navigating through, what hyperlinks they are clicking on, which parts of the site they are mostly intrigued about, and so on?
Fortunately, heat map technology makes this easy and possible. Website heatmaps can be used to locate areas of a web site page most frequently scanned by online visitors. Web heat maps are also often used alongside other forms of statistical software and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your business tool box with a simple to use and very inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other programs) and that lets you record your website users’ entire journey and generates live heat maps showing where users click and where they scroll throughout your site content.
The HeatMapTracker software also allows you to look over the shoulders of every person who comes to your web site.
To learn more about the software go here: Heat Map Tracker
Benefits
The more information you have about how your users are interacting with your web site, the more you can improve your website’s user experience. Imagine knowing the specific issues that are preventing your site visitors from fully engaging with your website, like unclear site navigation elements, or distracting banner ads. As a site owner, you can encourage your visitors to complete certain actions, such as join a newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature that can give you an idea of what links on your web page visitors are clicking, a heat map can reveal any clicks that visitors make on your page, regardless of whether these are links or not. This is important because if a heat map analysis helps you discover that users are clicking on an image that they imagine to be a link, but turns out not to be a hyperlinked image, you would be able to quickly fix this by linking the image to the destination URL your visitors are trying to get to, or let your readers know that the image is not a link.
In short, heatmaps are one of the best methods to test your site design, see how navigatable your site is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor visitor behaviour on your website:
Record Everything Users Are Doing On Your Web Site
Heat Map Tracker records every visitor session on your web site, allowing you to capture all links and buttons clicked, eye-tracking and page scrolling movement.
Complete Control Without Limitations
The software is hosted on your own server, giving you unlimited recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-off cost to own the HeatMapTracker application, after which you are then entitled to receive free upgrades and all future enhancements.
Additional benefits of the Heat Map Tracker software include the following:
- Improve Site Usability: By seeing how visitors navigate your site, you can discover difficulties that prevent users from taking desired actions and improve user engagement.
- No More Guessing User Behavior: The screen video recordings of your visitors’ browsing sessions let you know precisely what takes place on your site. Click overlays let you see exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they choose to stay in a specific location, how fast they navigate down your site and more! No more guessing or assuming wrongly … just factual evidence of what goes on when users explore your web pages.
- Increase Online Sales: HeatMap Tracker lets you improve user engagement with your site, which increases online sales and conversion rates. There are a number of ways to do this and we’ll go over a few of these in the “Tips” section later in this review.
Software Features
HeatMapTracker provides many features for website owners. Here are just a few of these:
- Quick and simple to install and configure. Ready to go in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your pages visitors spend more time reading and see how far down your sales or product pages your visitors scroll down to as an average of the length of time your website and/or sales copy can keep them engaged. Heat Map Tracker lets you review and analyze each and every user action to help you learn how they are interacting with your site or particular pages on the web site.
- Unlimited visitor screen captures and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can capture users on your pages for a few days, a few weeks, 1 month, etc.
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for each project. You can easily see the top pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on the content that your visitors are more interested in. You can also monitor regional location data of all visitors and learn which part of the world they are coming from.
Additional software features:
The chart below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are just some testimonials and comments plugin users have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your business:
- Learn what’s working (i.e. where visitors click) and what’s not working (where visitors aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements believing that these lead to somewhere else?
- Get actionable information on ways to improve your landing pages, sign-up forms, memberships, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Perform “above the fold” tests to improve your home page’s “first impression”, or maximize the impact of your website’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify whether any section of the content could be added, reworked, or taken out.
- Create “before” and “after” comparison reports for web services.
- Compare if visitors tend to click images versus buttons vs text links, and how particular user segments interact within your site.
- Analyze suspected website security exploits or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a well-known internet marketer with a solid reputation for delivering great product quality and support. The product download area contains video instructions for installing and configuring the software.
Product Pricing
HeatMapTracker comes in 3 versions:
- Basic (Single) License – Single installation only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Use on up to ten websites. Price = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic & Professional editions (click tracking, heat maps, session replays, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web service providers. Price = $497.00 One-time.
Please Note: The price of the product depends on whether there are any promotions or limited-time special offers. The price shown above was correct at the time this review was published. This may not be the actual pricing set by the product developer when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services like Google Analytics provide great data on things such as the number of people arriving on your site, how they find it and what they do during their visits. However, to truly gain a deep understanding into how your web site and its content is helping your visitors to connect with your business online, then a heatmap analytics tool can be a great way to do this.
We recommend purchasing a license of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and for increasing your online sales.
For full details, visit the software website: Heat Map Tracker – Live ClickTracking And Heat Map Tracker
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