The ability to track, monitor and view visitor behavior is extremely important to your online success.
The old business saying ”you can’t manage what you can’t measure” is as important in the digital economy as always. If you don’t know what is going on on your website, then how will you know what needs to be improved?
Businesses have been searching for practical ways to track and analyze visitor behavior since websites were first invented. From basic counters that track the number of visitors, to very sophisticated statistical tracking tools like Google Analytics and other applications which track and display an incredible amount of key information.
Learning about visitor behavior is important for a successful business, not only because it enables you to understand what visitors are doing so you can better your performance, but research also proves that previous consumer behavior is the best way to predict future behavior. It’s a better predictor, in fact, than knowing demographics.
While being able to view valuable data such as the number of unique web users are visiting your website, what pages they are arriving on and departing from, how long they are staying on your site for, keywords searched, page views, referring sites, and so on, is highly important, wouldn’t it be fantastic to track exactly what visitors are doing, where on your pages they are navigating around in, what hyperlinks they are clicking on, what parts of the site visitors are mostly interested in, and so on?
Fortunately, heatmap technology makes this possible. Web heat maps have been used for displaying areas in a web site page that visitors scan most frequently. Web heatmaps are also often used alongside other forms of statistical software and session replay software.
If you use WordPress, then you can easily add heatmap tracking and video session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other web applications) and that visually tracks your website users’ complete session and creates live heatmaps showing precisely where they are clicking and where they are scrolling on your web site.
HeatMapTracker software lets you look over the shoulders of everyone who visits your web site.
Go here to learn more about this script: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more you know how your users interact with your web site, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that prevent your readers from fully benefiting from your website, such as confusing navigation layouts, or distracting adverts. As the website owner, you can encourage your users to perform certain actions, such as signing up to a newsletter or clicking on certain links or buttons.
Although Google Analytics has its overlay feature that can show you what links on a page are being clicked, a heatmap can display any clicks that visitors make on your page, whether these are links or not. This is important because if a heatmap analysis helps you discover that visitors are clicking on a graphic element that they imagine to be a link, but is actually not a link, you could quickly remedy this by adding a link to the image, or let your readers know that the image is just a design element.
Heatmaps, therefore, are one of the most useful methods to test the design of your website, see how readable your content is and improve conversions.
Here are just some of the benefits of using Heat Map Tracker to monitor user behavior on your website:
See Everything Visitors Are Doing On Your Web Site
HeatMap Tracker lets you record every browsing movement on your site, allowing you to monitor all links and buttons clicked, eye-tracking and scrolls.
Full Control With No Limitations
The software allows you to self-host the technology, giving you unrestricted recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time cost to buy the application, after which you are then entitled to receive lifetime updates and all future enhancements.
Some additional benefits include:
- Improve Site Usability: By seeing how visitors experience your web pages, you can identify problem areas preventing users from progressing to the end of your sales funnel and reach your site objectives.
- Stop Guessing About Visitor Behavior: The video playbacks of your visitors’ browsing sessions show you precisely what is taking place on your website. Click overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they browse on a specific section, how quickly they travel down your pages and more! No more guessing or hoping … just real data of what happens when visitors visit your site.
- Increase Website Sales: Heat Map Tracker helps you increase user interaction with your business, which increases your sales and conversion rates. There are a number of ways to achieve this and we’ll go over several of these in the “Tips” section further below.
Software Features
Heat Map Tracker provides many features for WordPress users. Here are just a few of these:
- Fast and simple to install and set up. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your content visitors look at and measure how far down your product pages your users read down to as an average of how long your site can keep them engaged. The software lets you review and analyze every single user action to see how they interact with your site or specific pages on the web site.
- Unlimited visitor screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMap Tracker you can record visitors on your web pages for a few days, a couple of weeks, a month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and total sessions HeatMap Tracker has recorded for all projects. You can easily see which pages your visitors are moving towards and how they are interacting with the content on each page, allowing you to spend more time on improving pages that visitors care about. You can also see regional demographic data of all visitors and discover which part of the world they are coming from.
Additional features:
The table below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are just some testimonials customers have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Learn what works (i.e. where people are clicking) and what doesn’t work (where users are not clicking). For example, are people watching your videos? Are they clicking on images assuming that they lead to another area of your site?
- Get insights on how to refine your landing pages, signup forms, sales funnel, screen resolution, etc.
- Get actionable data on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Create “above the fold” tests to improve your home page’s “first impression”, or optimize the impact of your landing page’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify if a section of the content should be included, reworked, or taken out.
- Create “before” and “after” case studies for online marketing services.
- Test whether visitors prefer to click on images versus buttons versus text links, and how specific user segments interact with your site.
- Review suspected website security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a respected internet marketer with a solid reputation for providing exceptional products and support. The product download area includes video instructions for installing and configuring the software.
Software Price
HeatMap Tracker comes in 3 different versions:
- Basic (Single) License – Allows you to use on one website. Price = $197.00 One-off payment.
- Professional License – Installs on up to ten sites. Price = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heatmaps, session replays, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency edition allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for digital agencies. Cost = $497.00 One-time.
Please Note: Price details for HeatMapTracker can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the software is selling for the amounts shown above. This may or may not be the actual pricing charged by the plugin seller when you visit the website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Analytics services such as Google Analytics provide great data on things such as how many people are finding your website, how they are finding it and what they are doing during their visits. However, if you want to really gain an insight into how your website and its content is helping your visitors to interact with your business online, then a heatmap analytics tool can be a very practical way to do this.
We recommend buying a copy of Heat Map Tracker if you need real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your site’s user-experience, visitor engagement and to increase web sales.
To learn more, check out the software here: HeatMapTracker – Live Click-Tracking And Heat Map Tracker
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