Being able to track visitor behavior is extremely important to the success of your business online.
The business management adage ”you can’t manage what you can’t measure” is as true today as always. If you don’t know what is going on on your web pages, how will you improve your results?
People have looked for practical methods to track and analyze what is happening since web sites first appeared. From simple counters that track visitor numbers, to very powerful statistical tracking tools like Google Analytics which can deliver granular key measurements.
Measuring user behavior is vitally important for the success of your website, not only because it enables you to understand what visitors are doing so you can better your performance, but research also shows that past user behavior is the most reliable way to predict future behavior. It’s a more reliable predictor in fact, than consumer demographics.
Although the ability to monitor key details such as how many visitors are exploring your website, which pages they are entering and exiting, how long they are remaining on your website for, what terms are being searched for, page views, referring pages, etc …, is vitally important, wouldn’t it be great to track precisely what users are doing, where on your site they are visiting the longest for, what hyperlinks they are clicking on, which areas of your page visitors are browsing, and so on?
Fortunately, heat map technology makes this easy and possible. Web heatmaps have been used to review areas in a web page most frequently scanned by visitors. Web heatmaps can also be integrated with other forms of web analytics and session replay software technologies.
If you use WordPress, then you can easily add heatmap tracking and session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software application that works with WordPress and that visually records your web site users’ every movement and creates instant heat maps that show where users are clicking and where they scroll throughout your website.
The HeatMapTracker analytics tool also allows you to look over the shoulders of every person who comes to your site.
More info: HeatMapTracker
Benefits
The better you know how your users are interacting with your website, the more you can improve your website’s user experience. Imagine knowing the specific challenges that prevent your users from fully accessing your site, like unclear site navigation elements, or distracting banner ads. As a website owner, you can help your visitors to complete certain actions, such as join a newsletter or click on certain links.
Although Google Analytics has an overlay feature which can give you an idea of what links on a web page visitors are clicking, a heatmap can also display any clicks that visitors are making on your page, whether these are actual links or not. This is a significant benefit because if a heatmap report helps you discover that readers are clicking on a graphic element which they suppose to be a link, but turns out not to be a hyperlinked image, you would be able to quickly edit this by linking the image to the page your readers are trying to get to, or make it clear to your visitors that the image is not a hyperlink.
Heatmaps, therefore, can be one of the best ways to test your site design, see how navigatable your content is and help to improve conversions.
Here are just some of the benefits of using Heat Map Tracker to monitor user behavior on your website:
See Everything Users Are Doing On Your Site
HeatMap Tracker captures every browsing session on your website, allowing you to capture all which links and buttons are being clicked, eye-tracking and page scrolling.
Complete Control With No Restrictions
The application is self-hosted, giving you no-limit recordings and playbacks.
Lifetime Upgrades & Enhancements
There is a one-off cost to buy the script, after which you are then entitled to receive unlimited updates and new features for life.
Some additional benefits include the following:
- Improve Your Marketing Efforts: By seeing how visitors navigate your web pages, you can spot difficulties preventing users from progressing to the end of your sales funnel and improve visitor engagement.
- No More Guessing Visitor Behaviour: The screen video playbacks of your visitors’ browser sessions reveal exactly what is happening on your web pages. Click overlays let you see exactly which elements visitors click on, which areas they are drawn to most on your site, how long they choose to stay in a particular area, how far they travel down your pages and more! No more guessing or hoping … just real metrics of what happens when visitors visit your web site.
- Increase User Engagement: HeatMap Tracker helps you improve user engagement with your business, which improves your sales and conversion rates. There are many ways to do this and we present some of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker provides many features for WordPress users. Here are just some of these:
- Fast and easy to install and configure. Ready to go in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors spend more time on and monitor how far down your page your visitors scroll down to as a measure of how long your site or content can engage them for. HeatMapTracker lets you study each and every visitor experience to see how visitors are interacting with your site or specific pages on the website.
- Unlimited session recording and browser session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can record user sessions on your site for a few days, a few weeks, a month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and all sessions HeatMapTracker has recorded for each project. You can easily view the top pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving content that users are more interested in. You can also review regional location data of all visitors and see where they are coming from.
Additional features:
The chart below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials and feedback that users have submitted for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your website to improve your results:
- Learn what’s working (i.e. where visitors click) and what doesn’t work (where visitors are not clicking). For example, are users watching your videos? Are they clicking on images assuming that these lead to another area of your site?
- Get actionable data on ways to improve your landing pages, sign-up forms, checkout processes, screen resolution, etc.
- Get practical data on ways to create A/B split testing to improve conversions
- Get practical data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- conduct “above the fold” tests to improve your landing page’s “first impression”, or optimize the impact of your website’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify if an element on your page needs to be added, rearranged, or deleted.
- Create “before” and “after” case studies for online marketing services.
- Analyze whether visitors prefer to click on images vs buttons versus text links, and how particular user segments engage within your website.
- Confirm confirmed site security threats and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for providing great product quality and customer support. The member download area contains video tutorials for installing and setting up the software.
Software Price
Heat Map Tracker is available in 3 editions:
- Basic (Single) License – Single domain only. Price = $197.00 One-off payment.
- Professional License – Allows you to use on up to 10 sites. Price = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the other licenses (click tracking, heatmaps, session replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web agencies. Cost = $497.00 One-off payment.
Please Note: Pricing for the Heat Map Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the software is being retailed for the prices shown above. This may not be the actual price charged by the product author when you visit the product website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services like Google Analytics can provide important metrics on things such as how many people are coming to your site, how they find it and what they are doing during their visits. However, if you want to truly gain a real-time understanding into how your website and its content is helping your visitors to connect with your business online, then a heatmap analytics software tool can be very practical.
We suggest getting a copy of Heat Map Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and to make more sales.
For more details, visit the software website here: HeatMap Tracker – Live Click-Tracking And Heat Map Tracking Plugin
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