Being able to track, monitor and view the behavior of visitors and users on your site is absolutely vital to the success of your digital business.
The management adage “if you can’t measure it, you can’t manage it” is as important today as it has ever been. If you don’t know what is happening when users arrive on your web pages, then how will you get better online results?
Businesses have been looking for ways to track and analyze user behavior since web sites first appeared. From basic tracking counters, to very powerful and sophisticated analytical software like Google Analytics which record incredibly detailed key metrics.
Analyzing user behavior is vitally important for the success of your digital presence, not only because it enables you to understand what visitors are doing so you can improve your performance, but research also proves that previous visitor behaviour is the most reliable predictor of future behavior. Better, in fact, than visitor demographics.
Although being able to track valuable details such as how many unique web users are checking out your website, what pages they are coming and leaving from, how long they are staying on your site for, keywords searched, average page views, referring sites, etc …, is vitally useful, wouldn’t it be fantastic to track exactly what users are doing, where on your site they are staying the longest period on, what links they are clicking on, what areas of your page visitors are pausing to read more about, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Website heat maps are used to help pinpoint areas in a web site page most frequently scanned by web visitors. Web heat maps can also be used alongside other forms of web analytic software and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking with recorded session replays to your collection of key web site analysis tools using an easy-to-install and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software tool that works with WordPress (and other web applications) and that lets you visually track your site visitors’ complete journey and creates instant heat maps that show where users click and where they are scrolling on your pages.
HeatMapTracker software also enables you to look over the shoulders of everyone who visits your site.
For more details, visit the script site here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The better you know how your visitors are interacting with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your readers from fully engaging with your website, like unclear site navigation layouts, or distracting ads. As the site owner, you can help your users to complete certain actions, such as opt into a newsletter or click on specific links or buttons.
Although Google Analytics has an overlay feature which can give you an idea of which links on a page users are clicking, a heat map will display any clicks that users make on your page, whether these are actual links or not. This is important because if a heatmap analysis helps you discover that visitors are clicking on an image that they think is a link, but is actually not a hyperlinked image, you could quickly edit this by adding a link to the image, or let your users know that the image is not linked.
In short, heatmaps can be one of the best methods to test your site design, measure how readable your content is and help to improve conversions.
Here are just some of the benefits of using HeatMap Tracker to monitor user behavior on your website:
Record Everything Visitors Are Doing On Your Web Pages
HeatMap Tracker lets you record every user browsing session on your website, allowing you to monitor all which links and buttons are being clicked, eye-tracking and page scrolls.
Complete Control Without Limitations
The software allows you to self-host the technology, giving you no restrictions on user recordings and playbacks.
Free Upgrades And Enhancements
There is a one-off investment to buy the script, after which you are then entitled to receive unlimited upgrades and future enhancements.
Some additional benefits of the script include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they browse your web pages, you can discover obstacles that prevent users from progressing to the end of your sales funnel and correct these.
- No More Guessing Visitor Behaviour: The video recordings of your visitors’ sessions let you observe precisely what is taking place on your website. Screen overlays let you see exactly which buttons and links users click on, where they are drawn to most on your website, how long they browse on a particular location, how far and quickly they navigate down your content and more! No more guesses or hoping … just factual information of what happens when visitors move around your web pages.
- Increase User Engagement: Heat Map Tracker helps you improve user engagement with your site, which improves your sales and conversions. There are a number of ways to achieve this and we’ll go over a few of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker offers many unique features for website owners. Here are just some of these:
- Quick and easy to install and configure. Ready to go in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your site visitors eyes are drawn to and measure how far down your page your users read down to as an average of how long your site can keep them interested. HeatMap Tracker lets you analyze every single user session to see how they interact with your site or some pages on the web site.
- Unlimited session recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can record user sessions on your web pages for a day, a couple of weeks, a month, or more!
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and all sessions HeatMapTracker has recorded for all projects. You can quickly see the top pages your users are gravitating towards and how they interact with the content on each page, allowing you to invest more time on the content that your visitors are more interested in. You can also monitor regional demographics of all visitors and learn which part of the world they are visiting from.
Additional software features:
The chart below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and feedback plugin customers have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your results:
- Learn what works (i.e. where visitors click) and what doesn’t work (where visitors aren’t clicking). For example, are users engaging with your videos? Are they clicking on images assuming that these may link to somewhere else?
- Get useful data on how to optimize your landing pages, signup forms, subscriptions, navigation, etc.
- Get actionable information on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Create “above the fold” experimentation to improve your landing page’s visitor impact, or optimize the impact of your home page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether a page element could be included, modified, or removed.
- Create “before” and “after” comparison reports for online marketing services.
- Test if users prefer to click on images versus buttons versus text links, and how particular user segments engage with your site.
- Analyze suspected site security exploits and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering exceptional products and customer support. The members area includes video tutorials for installing and setting up the software.
Software Price
Heat Map Tracker is available in three different editions:
- Basic License – Single license only. Price = $197.00 One-time.
- Professional License – Use on up to ten sites. Cost = $297.00 One-time.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heatmaps, session recording, unlimited recording / pageviews, free updates and enhancements and access to support), the Agency edition lets you install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web development service providers. Cost = $497.00 Single Payment.
Please Note: The cost to purchase HeatMap Tracker depends on whether there are any promotions or limited-time specials being offered. The above reflects the pricing at the time this content was written. This may or may not be the actual price charged by the product developer when you visit the website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services such as Google Analytics provide good data on things such as the number of people visiting your site, how they found it and what they are doing during their visits. However, if you want to really gain a real-time understanding into how your website and your content is helping your visitors to interact with your digital presence, then a heat map analytics software application can be a very practical way to do this.
We suggest getting a license of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to get more sales.
To learn more, visit the software website: HeatMapTracker – Real-Time Click-Tracking & HeatMap Tracking Software
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