The ability to track, monitor and understand visitor behavior is absolutely important to your online success.
The old saying ”you can’t manage what you can’t measure” is as true today as ever. If you don’t know what is going on on your web pages, how can you know what aspects of your site can be improved?
People have been looking for practical ways to track and understand what visitors are up to on their sites since web sites first appeared. From basic counters that track visitors, to very sophisticated statistical tracking software like Google Analytics which can record and let you see granular key metrics.
Knowing visitor behavior is very important for the success of your digital business, not only because it allows you to understand what visitors are doing so you can better your performance, but it’s also been shown over and over that past consumer behavior is the best predictor of future behavior. It’s an even more more reliable predictor in fact, than knowing user demographics.
While being able to view key details like the number of visitors are checking out your web site, which pages they are arriving on and departing from, how long they are staying on your site for, what terms people are searching for, unique page views, referring sites, and so on, is highly essential, wouldn’t it be excellent to be able to know precisely what visitors are doing, where on your site they are navigating through for the longest periods, what links they are clicking on, which areas of your site visitors are pausing on, and more?
Fortunately, heat map tracking technology makes this easy. Web heat maps have been used to monitor areas on a web site page that visitors scan most frequently. Web heat maps are also often used alongside other forms of stat tracking applications and session replay tools.
If you own a WordPress website or blog, then it’s easy to add heat map tracking with session replays to your arsenal of key online analysis tools with an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software tool that is compatible with WordPress and that lets you record your web site users’ entire session and creates instant heat maps that show precisely where they click and where they scroll on your site content.
HeatMapTracker analytics tool enables you to look over the shoulders of everyone who visits your web site.
Go here to learn more: HeatMapTracker
Benefits
The better you know how your visitors engage with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your visitors from fully engaging with your website, like unclear navigation elements, or distracting ads. As a site owner, you can guide your site visitors to perform certain actions, such as signing up to a newsletter or click on specific links.
Although Google Analytics has its overlay feature which can show you which links on your page are being clicked, a heatmap will display any clicks that visitors make on your page, whether they are links or not. This is a significant difference because if a heat map report reveals that readers are clicking on a graphic element which they think is a link, but turns out not to be a link, you can quickly edit this by adding a link to the image, or let your visitors know that the image is not a link.
In short, heat maps are one of the most useful ways to test your site design, see how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track visitor behaviour on your web site:
Observe Everything Users Are Doing On Your Site
Heat Map Tracker lets you record every user browsing movement on your site, allowing you to see all page clicks, eye-tracking and page scrolls.
Complete Control Without Restrictions
The script is hosted on your server, giving you no limits on session recording and playbacks.
Unlimited Upgrades & Enhancements
There is a one-time cost to own the application, after which you are then entitled to receive lifetime upgrades and all future enhancements.
Additional benefits include the following:
- Improve Site Usability: By seeing how visitors experience your website, you can spot problems preventing visitors from taking desired actions and correct these.
- No More Guessing Visitor Behavior: The video recordings of your visitors’ browsing sessions show you precisely what takes place on your website. Click overlays let you see exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they browse on a particular area, how quickly they travel down your content and more! No more guessing or assuming wrongly … just real intel of what happens when users visit your web site.
- Increase Visitor Engagement: HeatMap Tracker lets you improve user engagement with your business, which improves your online sales and conversions. There are a number of ways to achieve this and we’ll present a number of these in the “Tips” section later in this review.
Features
HeatMap Tracker offers many unique features for WordPress users. Here are just a few of these:
- Fast and simple to install and implement. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors look at and see how far down the page your users read down to as a benchmark of how long your website and/or sales copy can engage them for. Heat Map Tracker lets you review and analyze every single user action to help you see how visitors interact with your site or specific pages on your web site.
- Unlimited visitor screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With Heat Map Tracker you can spy on user sessions on your web pages for 1 day, a couple of weeks, 1 month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view total visitors, tracked pages and all sessions HeatMapTracker has recorded for all projects. You can quickly see the top pages your visitors are moving towards and how they interact with the content on each page, allowing you to spend more time on improving content that your users care about. You can also monitor regional location data of your visitors and learn which part of the world they are coming from.
Additional features:
The table below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials and comments customers have submitted regarding the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your web site to improve your results:
- Understand what works (i.e. where people click) and what doesn’t work (where people are not clicking). For example, are people watching your videos? Are they clicking on graphic elements thinking that these may be links to somewhere else?
- Get useful data on how to refine your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- conduct “above the fold” experimentation to improve your site’s “first impression”, or maximize the impact of your landing page’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether an element on your page could be added, edited, or deleted.
- Produce “before” and “after” case studies for web services.
- Analyze whether users tend to click on images versus buttons vs text links, and how specific user segments engage with your website.
- Analyze potential site security exploits and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering exceptional product quality and product support. The product download area includes video instructions for installing and configuring the software.
Software Pricing
HeatMap Tracker is available in 3 different versions:
- Basic (Single) License – Single license only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Use on up to ten sites. Cost = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional editions (click tracking, heatmaps, session recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for web marketing service providers. Price = $497.00 One-off payment.
Note: Pricing details of the Heat Map Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing above was current when this article was written. This may or may not be the actual price set by the software developer when you visit the site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Services like Google Analytics can provide you with good data on things such as how many people are coming to your website, how they find it and what they are doing whilst visiting your site. However, if you want to really gain a real-time understanding into how your website and your content is being used by your visitors to connect with your business online, then a heat map analytics tool can be a very practical way to do this.
We suggest getting a copy of HeatMapTracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your website’s user-experience, visitor engagement and to make more online sales.
To learn more, visit the software website: Heat Map Tracker – Live ClickTracking And HeatMap Tracking Plugin
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