The ability to track, monitor and view visitor behavior is absolutely vital to your online success.
The old saying ”you can’t manage what you don’t measure” is as true in the digital age as ever. If you don’t know what is happening on your web pages, how would you know what needs to be improved?
Business owners have been searching for practical tools to track and understand what visitors are going to do on their websites since websites first appeared. From basic tracking counters, to powerful and sophisticated statistical tracking software like Google Analytics and other applications which provide granular metrics.
Knowing user behaviour is important for a successful website, not only because it allows you to understand what visitors are doing so you can better your results, but research also proves that past user behavior is the most reliable indicator of future behaviour. It’s an even better indicator, in fact, than knowing demographics.
While being able to view key metrics like the number of web visitors are coming to your website, what pages they are arriving on and departing from, how long they are staying on your website for, keywords searched, page views, referring websites, and so on, is highly useful, wouldn’t it be excellent to be able to view precisely what users are doing, where they are staying the longest for, which links they are clicking on, which areas of the page they are pausing to read more about, and more?
Fortunately, heat map technology makes this easy and possible. Web heat maps are used for displaying areas of a web site page most frequently scanned by online visitors. Web heatmaps can also be integrated with other forms of web analytics and session replay software.
If you own a WordPress site, then you can easily add heat map tracking with video session replays to your arsenal of essential website analysis tools with a simple to use and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other web programs) and that lets you visually record your site users’ movements and creates instant heatmaps that show where they are clicking and where they are scrolling throughout your pages.
The HeatMapTracker analytics tool lets you capture every click your visitors make.
To learn more about the software go here: Heat Map Tracker
Benefits
The more you know how your users are engaging with your content, the more you can improve your website’s user experience. Imagine knowing the specific issues that prevent your users from fully benefiting from your website, such as unclear navigation elements, or disruptive design elements. As the site owner, you can encourage your site visitors to perform certain actions, such as joining a newsletter or click on certain links or buttons.
While Google Analytics has its overlay feature which can show you what links on a page visitors are clicking, a heatmap can also reveal any clicks that users make on your page, whether they are links or not. This is important because if a heatmap analysis reveals that visitors are clicking on a graphic element that they suppose to be a link, but turns out not to be a hyperlinked image, you can easily change this by adding a link to the image, or let your users know that the image is just a graphic.
Heat maps, therefore, are one of the most useful ways to test your site design, see how navigatable your site is and improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to track visitor behavior on your site:
Record Everything Visitors Are Doing On Your Website
The software records every user browsing session on your web site, enabling you to observe all which links and buttons are being clicked, eye-tracking and page scrolling movement.
Complete Control Without Restrictions
The software allows you to self-host the technology, giving you unlimited user recordings and playbacks.
Free Upgrades & Enhancements
There is a one-off cost to own the HeatMapTracker application, after which you are then entitled to receive unlimited application updates and new features for free.
Some additional benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your website, you can uncover difficulties preventing users from taking desired actions and correct these.
- No More Guessing User Behaviour: The video recordings of your visitors’ sessions reveal precisely what takes place on your website. Overlays let you know exactly which links and buttons users click on, which areas they are drawn to most on your site, how long they choose to stay in a particular location, how fast they travel down your content and more! No more guessing or assuming wrongly … just accurate information of what happens when users explore your website.
- Increase Online Sales: Heat Map Tracker helps you improve visitor engagement with your site, which increases online sales and conversions. There are a number of ways to achieve this and we list several of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker includes many features for WordPress users. Here are just some of these:
- Quick and easy to install and configure. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors spend more time on and see how far down your sales pages your visitors scroll as an average of the length of time your content can keep them interested. HeatMap Tracker lets you review and analyze every single user action to see how users are interacting with your site or specific pages on your site.
- Unlimited session screen captures and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With Heat Map Tracker you can spy on users on your site for a few days, a week or two, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats lets you see how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for each project. You can easily see the top pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on the content that your readers are more interested in. You can also access regional demographic data of all visitors and discover where they are coming from.
Additional software features:
The chart below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials users have submitted regarding the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your website to improve your results:
- Understand what works (i.e. where people are clicking) and what’s not working (where users aren’t clicking). For example, are users engaging with your videos? Are they clicking on images thinking that they link to another location?
- Get actionable information on how to improve your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get actionable data prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- conduct “above the fold” testing to improve your landing page’s visitor impact, or maximize the impact of your website’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
- Identify whether a content section should be inserted, redesigned, or taken out.
- Produce “before” and “after” comparison reports for web services.
- Compare whether users tend to click on images vs buttons versus text links, and how specific user segments interact with your web site.
- Review suspected website security issues or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering great product quality and support. The member download area includes video tutorials for installing and configuring the software.
Software Cost
Heat Map Tracker is available in three versions:
- Basic License – Single use only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Allows you to install on up to ten sites. Price = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heatmaps, browser recording, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency license allows you to install the software on unlimited sites, create client accounts, and set up automated PayPal client invoices, making it ideal for digital agencies. Cost = $497.00 Single Payment.
Please Note: The cost to purchase Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. The pricing shown above was correct when this article was published. This may not be the actual pricing set by the product author when you visit the plugin website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Analytics services like Google Analytics provide useful metrics on things such as how many people are visiting your website, how they find it and what they are doing during their visits. However, if you want to really gain deep knowledge into how your site and its content is being used by your visitors to interact with your business online, then a heat map analytics application can be a great way to do this.
We recommend purchasing a license of HeatMapTracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and for increasing web sales.
For full details, visit the software website: HeatMap Tracker – Live ClickTracking & Heat Map Tracking Software
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