The ability to understand visitor behavior is absolutely vital to your online success.
The old adage “if you can’t measure it, you can’t manage it” is as true in the digital economy as it has ever been. If you don’t know what is happening when users arrive on your site, how can you improve your online results?
Website users have been looking for smart tools to track and understand user behavior since websites first appeared. From simple counters that track visitors, to powerful analytical software like Google Analytics and other applications which can capture detailed key data.
Knowing user behaviour is very important for the success of your digital presence, not only because it allows you to understand what visitors are doing so you can better your results, but testing also shows that previous consumer behaviour is the most reliable predictor of future behavior. It’s an even better indicator, in fact, than knowing demographics.
Although the ability to track statistical reports such as the number of visitors are landing on your website, what pages they are entering and exiting, how long they are staying on your site for, keywords searched, average page views, referring sites, etc …, is highly important, wouldn’t it be excellent to be able to know exactly what visitors are clicking on, where they are visiting the longest time on, which hyperlinks they are clicking on, which parts of the content they are pausing to read more about, and more?
Fortunately, heatmap tracking technology makes this easy. Website heat maps can be used to help locate areas in a website page most frequently scanned by online visitors. Web heat maps are also often integrated with other forms of statistical software and session replay software.
If you own a WordPress web site, then you can easily add heatmap tracking with session replays to your arsenal of essential business analysis tools with a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software tool that works with WordPress (and other web programs) and that visually tracks your web site users’ movements and generates live heatmaps that show exactly where they click and where they scroll on your pages.
The HeatMapTracker application lets you see your website from your visitor’s point of view.
Go here to learn more: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more information you have about how your readers are interacting with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your users from fully benefiting from your website, like unclear site navigation elements, or distracting design elements. As a site owner, you can encourage your visitors to complete certain actions, such as opt into a newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature that can show you which links on your page visitors are clicking, a heat map can also reveal any clicks that users are making on your page, whether they are actual links or not. This is an important benefit because if a heatmap report reveals that users are clicking on a graphic element that they imagine to be a link, but happens to not be a hyperlinked image, you can easily fix this by adding a link to the image, or let your users know that the image is not a link.
In short, heat maps can be one of the most useful ways to test the design of your website, assess how navigatable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to track user behavior on your web site:
See Everything Visitors Do On Your Web Pages
HeatMapTracker lets you record every browsing movement on your website, allowing you to observe all page clicks, eye-tracking and scrolls.
Complete Control Without Limitations
The application is hosted on your server, giving you no-limit session recording and pageviews.
Lifetime Updates & Enhancements
There is a one-time investment to buy the application, which entitles you to receive free updates and future enhancements.
Some additional benefits of the software include:
- Improve Site Usability: By seeing how visitors use your website, you can identify problem areas preventing users from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing About User Behavior: The video recordings of your visitors’ sessions show you exactly what takes place on your web site. Heatmaps let you know exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they hover in a particular location, how far and quickly they scroll down your pages and more! No more guessing or making wrong assumptions … just accurate evidence of what goes on when people visit your web pages.
- Increase Online Sales: HeatMap Tracker lets you improve visitor engagement with your site, which increases your sales and conversion rates. There are a number of ways to achieve this and we’ll list a few of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker offers many features for WordPress users. Here are just a few of these:
- Quick and simple to install and implement. Ready to use in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time on and measure how far down your sales or product pages your visitors scroll as a benchmark of how long your site can engage them for. HeatMapTracker lets you review and analyze each and every user action to help you see how they interact with your website or certain pages on your website.
- Unlimited visitor recording and browser session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can capture users on your site for 1 day, a week or two, 1 month, etc.
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and total sessions HeatMapTracker has recorded for each project. You can quickly view which pages your visitors are gravitating towards and how they interact with the content on each page, allowing you to invest more time on improving pages that your users are more interested in. You can also view regional demographics of all visitors and learn which part of the world they are coming from.
Additional software features:
The table below shows how HeatMap Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials that users have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your website to improve your results:
- Learn what works (i.e. where people are clicking) and what doesn’t work (where people aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements thinking that they lead to somewhere else?
- Get practical data on how to improve your landing pages, sign up forms, subscriptions, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Creating “above the fold” testing to improve your website’s visitor impact, or maximize the impact of your landing page’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify if a page element should be added, rearranged, or taken out.
- Create “before” and “after” case studies for digital services.
- Analyze if visitors tend to click images vs buttons versus text links, and how specific user segments interact with your web site.
- Confirm potential site security problems and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a well-known internet marketer with a solid reputation for providing great products and support. The member download area contains video tutorials for installing and configuring the software.
Product Price
HeatMapTracker is available in 3 versions:
- Basic (Single) License – Licensed for 1 website. Cost = $197.00 One-time.
- Professional License – Allows you to install on up to ten domains. Price = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the other licenses (click tracking, heatmaps, session recording, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Price = $497.00 Single Payment.
Note: Pricing details of HeatMapTracker can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the plugin is being retailed for the prices shown above. This may not be the actual pricing set by the product author when you visit the plugin site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services such as Google Analytics can provide you with very useful metrics on things such as the number of people finding your pages, how they are finding it and what they do whilst visiting your website. However, if you want to really gain deeper insights into how your web site and your content is helping your visitors to engage with your digital presence, then a heat map analytics tool can be a great way to do this.
We suggest purchasing a license of Heat Map Tracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and to make more sales.
For more information, visit the software website: HeatMap Tracker – Real-Time Click-Tracking & HeatMap Tracking Software
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