Being able to understand visitor behavior is very important to your online success.
The saying “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening on your web pages, how would you get better online results?
Businesses have looked for accurate methods to track and understand visitor behaviour since web sites first appeared. From basic tracking counters, to sophisticated statistical tracking tools like Google Analytics which deliver an exceptional level of key information.
Analyzing user behaviour is vitally important for a successful digital marketing and content strategy, not only because it enables you to understand what visitors are doing so you can improve your results, but it’s also been shown that past user behavior is the most reliable predictor of future behaviour. More reliable, in fact, than demographics.
While being able to monitor valuable metrics like how many web visitors are arriving on your web site, which pages they are entering and exiting, how long they are remaining on your site for, what keywords are being searched for, average page views, referring websites, etc …, is highly useful, wouldn’t it also be great to know exactly what visitors are clicking on, where they are navigating around in, which links they are clicking on, which parts of your content they are mostly intrigued about, and so on?
Fortunately, heatmap technology makes this possible. Web heat maps can be used to analyze areas of a website page most frequently scanned by online visitors. Web heat maps can also be used alongside other forms of web analytics and session replay software.
If you own a WordPress-powered website, then it’s easy to add heat map tracking with recorded session replays to your collection of key web site analysis tools with a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other programs) and that visually tracks your site visitors’ movements and generates instant heat maps that show where they are clicking and where they are scrolling throughout your site.
The HeatMapTracker software enables you to track every action your users make.
More info: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more information you have about how your users are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your site visitors from fully engaging with your site, such as confusing site navigation layouts, or distracting banner ads. As the website owner, you can encourage your visitors to perform certain actions, such as signing up to your newsletter or clicking on certain links or buttons.
While Google Analytics has an overlay feature which can show you which links on a web page users are clicking, a heatmap can also reveal any clicks that users make on your page, regardless of whether these are actual links or not. This is important because if a heatmap analysis helps you discover that visitors are clicking on an image which they imagine to be a link, but is actually not a hyperlinked image, you could quickly repair this by linking the image to the destination URL your readers are trying to get to, or make it clear to your visitors that the image is not a link.
In short, heatmaps are one of the best methods to test the design of your site, assess how readable your content is and help to improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to track user behavior on your web site:
See Everything Visitors Do On Your Web Site
HeatMap Tracker captures every user browsing movement on your site, allowing you to observe all clicks, eye-tracking and scrolls.
Complete Control Without Restrictions
The software is hosted on your server, giving you unlimited session recording and playbacks.
Free Upgrades & Enhancements
There is a one-off cost to buy the script, after which you are then entitled to receive unlimited upgrades and new features for life.
Some additional benefits of the HeatMap Tracker script include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they use your website, you can uncover obstacles preventing users from progressing to the end of your sales funnel and reach your site benchmarks.
- Stop Guessing Visitor Behavior: The video playbacks of your visitors’ sessions show you precisely what takes place on your website. Heatmaps let you see exactly which buttons and links users click on, where they are drawn to most on your website, how long they stay on a particular section, how fast they travel down your content and more! No more guesses or making wrong assumptions … just accurate metrics of what goes on when users land on your website.
- Increase Website Sales: Heat Map Tracker lets you improve visitor interaction with your business, which increases your sales and conversions. There are a number of ways to do this and we discuss some of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker provides many great features for web site owners. Here are just a few of these:
- Fast and simple to install and set up. Ready to use in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your site visitors eyes are drawn to and observe how far down your sales pages your visitors scroll down to as an average of the length of time your content can engage them for. HeatMapTracker lets you study each and every user session to see how they are interacting with your website or particular pages on the site.
- Unlimited visitor recording and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can measure visitor sessions on your pages for a few days, one week, 1 month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and all recorded visitor sessions the heatmap analytics software has recorded for each project. You can quickly view the top pages your users are moving towards and how they are interacting with the content on each page, allowing you to invest more time on the content that your visitors are more interested in. You can also analyze regional demographics of all visitors and learn where they are coming from.
Additional software features:
The image below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are just a few of the testimonials and comments plugin customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your website to improve your results:
- Discover what’s working (i.e. where people click) and what’s not working (where people are not clicking). For example, are users watching your videos? Are they clicking on graphic elements assuming that they may be links to somewhere else?
- Get actionable information on how to optimize your landing pages, signup forms, sales funnel, navigation, etc.
- Get insights on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Creating “above the fold” testing to improve your landing page’s “first impression”, or maximize the impact of the website’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify whether an element on the page needs to be inserted, edited, or deleted.
- Produce “before” and “after” case studies for online marketing services.
- Compare whether users tend to click images versus buttons versus text links, and how specific user segments engage with your web site.
- Troubleshoot confirmed website security weaknesses or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for providing great products and customer support. The members area contains video tutorials for installing and configuring the software.
Software Pricing
HeatMap Tracker comes in 3 editions:
- Basic License – Installs on one website. Price = $197.00 One-time.
- Professional (Multiple) License – Allows you to use on up to 10 domains. Price = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the other licenses (click-tracking, heat maps, session replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency edition allows you to install the software on as many sites as you like, create client sub-accounts, and set up automated PayPal client invoices, making it an ideal solutions for web development agencies. Cost = $497.00 One-time.
Please Note: Pricing for Heat Map Tracker can vary, depending on whether there are any promotions or limited-time special offers. Currently, the product is selling for the prices shown above. This may or may not be the actual pricing charged by the product author when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services such as Google Analytics can provide good metrics on things such as how many people are arriving on your website, how they are finding it and what they are doing whilst visiting your site. However, to truly gain deep knowledge into how your website and your content is being used by your visitors to engage with your digital presence, then a heat map analytics software application can be extremely useful.
We recommend purchasing a license of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to get more web sales.
For full details, visit the software website here: Heat Map Tracker – Real-Time Click-Tracking & Heat Map Tracking Software
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