The ability to track, monitor and view the behavior of visitors on your web site is absolutely vital to the success of your digital presence.
The adage “if you can’t measure it, you can’t manage it” is as important in the digital economy as ever. If you don’t know what is happening on your web site, then how would you know what areas need improving?
People have been looking for ways to track and analyze user behavior since web sites first appeared. From simple counters that track how many people have viewed your web site, to sophisticated statistical tracking tools like Google Analytics which track and display incredibly fine key data.
Knowing user behaviour is very important for the success of your website, not only because it enables you to understand what visitors are doing so you can better your performance, but research also shows that previous consumer behavior is the best indicator of future behaviour. Better, in fact, than knowing demographics.
While being able to view valuable data like the number of unique web visitors are landing on your website, which pages they are landing on and leaving from, how long they are staying on your site for, which terms are being searched for, average page views, referring web sites, and so on, is extremely useful, wouldn’t it also be great to track exactly what users are doing, where on your pages they are navigating through, which hyperlinks they are clicking on, what parts of your page visitors are pausing on, and so on?
Fortunately, heat map technology makes this easy and possible. Website heatmaps have been used to review areas of a website page most frequently scanned by online visitors. Web heat maps can also be integrated with other forms of web analytics and session replay tools.
If you own a WordPress website, then it’s easy to add heatmap tracking with session replays to your business tool box using a simple to use and very inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software application that is compatible with WordPress (and other applications) and that visually tracks your site visitors’ every movement and generates instant heat maps showing exactly where users click and where they scroll throughout your site content.
The HeatMapTracker application also lets you look over the shoulders of everyone who visits your site.
Go here to learn more about this script: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more you know how your visitors are interacting with your website, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your users from fully engaging with your site, like unclear navigation layouts, or disruptive adverts. As the site owner, you can help your site visitors to complete certain actions, such as opt into your newsletter or click on specific links or buttons.
Although Google Analytics has its overlay feature which can give you an idea of what links on a web page visitors are clicking, a heatmap will show you any clicks that users are making on your page, regardless of whether they are actual links or not. This is important because if a heatmap report reveals that users are clicking on a graphic element which they think is a link, but turns out not to be a hyperlinked image, you could quickly edit this by adding a link to the image, or make it clear to your users that the image is not a hyperlink.
In short, heat maps are one of the best methods to test your site design, measure how readable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track user behaviour on your website:
See Everything Users Are Doing On Your Web Pages
Heat Map Tracker records every visitor movement on your web site, enabling you to record all clicks, eye-tracking and page scrolling movement.
Full Control Without Restrictions
The software allows you to self-host the technology, giving you unrestricted session recording and pageviews.
Unlimited Upgrades And Enhancements
There is a one-off investment to purchase the script, which entitles you to receive free updates and future enhancements.
Additional benefits of the HeatMap Tracker application include the following:
- Improve User Experience: By seeing how visitors use your website, you can identify issues that prevent users from taking desired actions and optimize your site.
- No More Guessing Visitor Behavior: The video recordings of your users’ sessions let you know exactly what is taking place on your web pages. Click overlays let you know exactly which links and buttons users click on, which areas they are drawn to most on your website, how long they hover in a particular spot, how quickly they navigate down your pages and more! No more guesses or making wrong assumptions … just factual intel of what goes on when people explore your website.
- Increase Online Sales: HeatMapTracker helps you increase user interaction with your business, which improves sales and conversions. There are a number of ways to achieve this and we’ll go over a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker offers many features for WordPress users. Here are just a few of these:
- Fast and simple to install and configure. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors eyes are drawn to and measure how far down your page your visitors scroll down to as a measure of the length of time your sales message can keep them engaged. HeatMap Tracker lets you review and analyze each and every user session to see how users interact with your site or particular pages on the site.
- Unlimited visitor recording and browser session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can record user sessions on your web pages for one day, a week or two, a month, or more!
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you see total visitors, tracked pages and total recorded user sessions HeatMap Tracker has recorded for each project. You can quickly view the top pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving pages that your users care about. You can also review regional demographic data of all visitors and learn where they are coming from.
Additional software features:
The image below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials and comments that users have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your web site to improve your business:
- Discover what’s working (i.e. where people are clicking) and what’s not working (where people aren’t going to). For example, are visitors engaging with your videos? Are they clicking on images believing that these link to somewhere else?
- Get practical information on ways to improve your landing pages, sign-up forms, memberships, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get practical information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Perform “above the fold” experimentation to improve your site’s visitor impact, or maximize the impact of your site’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if any new content should be inserted, rearranged, or removed.
- Produce “before” and “after” case studies for digital services.
- Analyze if users prefer to click on images versus buttons versus text links, and how particular user segments engage with your website.
- Troubleshoot confirmed site security threats or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known internet marketer with a solid reputation for delivering great product quality and customer support. The product download area contains video instructions for installing and setting up the software.
Product Price
HeatMap Tracker is available in three editions:
- Basic (Single) License – Single license only. Price = $197.00 One-time.
- Professional License – Use on up to ten sites. Price = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heatmaps, browser recording, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the plugin on as many sites as you want, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for web development service providers. Cost = $497.00 One-time.
Please Note: Current pricing for the HeatMap Tracker product can vary, depending on whether there are any promotions or limited-time special offers. Currently, the product is being retailed for the prices shown above. This may or may not be the actual price charged by the plugin developer when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Analytics services like Google Analytics provide useful information on things such as the number of people coming to your website, how they are finding it and what they are doing during their visits. However, if you want to really gain an insight into how your web site and its content is being used by your visitors to engage with your business online, then a heat map analytics software application can be extremely practical.
We recommend getting a license of Heat Map Tracker if you need live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and for increasing your sales.
To learn more, check out the software here: HeatMapTracker – Live ClickTracking & Heat Map Tracking Plugin
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