Being able to track, monitor and view visitor behavior is absolutely vital to the success of your digital business.
The old saying “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is happening when visitors arrive on your web pages, how would you get better results?
People have been searching for ways to track and understand visitor behavior since websites first appeared. From basic counters that track how many people have viewed your page, to sophisticated analytical tools like Google Analytics that record an incredible amount of metrics.
Understanding visitor behaviour is very important for a successful web site, not only because it allows you to understand what visitors are doing so you can improve your performance, but it’s also been shown that previous visitor behaviour is the most reliable predictor of future behavior. More reliable, in fact, than knowing visitor demographics.
While being able to analyze statistical information like the number of unique visitors are exploring your site, what pages they are entering and exiting, how long they are remaining on your site for, what terms people are searching for, page views, referring web sites, etc …, is vitally important, wouldn’t it also be great to track precisely what users are clicking on, where on your site they are visiting the longest period on, what hyperlinks they are clicking on, which areas of the page visitors are most intrigued about, and more?
Fortunately, heat map tracking technology makes this possible. Web heatmaps have been used to display areas in a web page most frequently scanned by visitors. Web heat maps can also be used alongside other forms of statistical software and session replay tools.
If you use WordPress, then you can easily add heatmap tracking and session replays to your collection of essential online analysis tools with an easy-to-install and quite inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software program that works with WordPress and that visually tracks your web site visitors’ complete journey and generates live heatmaps that show exactly where users click and where they are scrolling on your web pages.
HeatMapTracker application also allows you to look over the shoulders of every person who comes to your web site.
Learn more about the software here: HeatMapTracker
Benefits
The more accurately you know how your readers are interacting with your web site, the more you can improve your site’s user experience. Imagine knowing the exact obstacles that are preventing your visitors from fully engaging with your site, such as unclear navigation layouts, or distracting design elements. As a website owner, you can help your site visitors to perform certain actions, such as signing up to your newsletter or click on certain links or buttons.
While Google Analytics has its overlay feature that can show you which links on your web page are being clicked, a heatmap can also show you any clicks that visitors make on your page, whether these are actual links or not. This is important because if a heat map report helps you discover that readers are clicking on a graphic element which they imagine to be a link, but is actually not a hyperlinked image, you would be able to easily remedy this by linking the image to the destination URL your visitors are trying to get to, or let your readers know that the image is not a hyperlink.
Heatmaps, therefore, can be one of the best ways to test your site design, measure how readable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor user behavior on your site:
See Everything Users Are Doing On Your Website
The script records every browsing movement on your site, allowing you to see all page clicks, eye-tracking and scrolls.
Full Control With No Restrictions
The application is self-hosted, giving you no-limit session recording and playbacks.
Lifetime Updates And Enhancements
There is a one-time cost to purchase the software, which then entitles you to receive unlimited updates and enhancements for free.
Additional benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web pages, you can discover issues preventing visitors from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing User Behaviour: The screen video playbacks of your users’ browser sessions show you exactly what takes place on your website. Heat Maps let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they browse on a particular section, how far they travel down your site and more! No more guesses or assuming wrongly … just pure intel of what takes place when people land on your website.
- Increase User Engagement: HeatMap Tracker lets you increase user engagement with your site, which improves online sales and conversion rates. There are many ways to do this and we list some of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker includes many great features for WordPress users. Here are just some of these:
- Quick and easy to install and implement. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors look at and see how far down your product pages your users scroll as an indicator of how long your website and/or sales copy can keep them engaged. The software lets you analyze every single visitor action to help you see how they are interacting with your website or specific pages on the website.
- Unlimited session screen captures and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can spy on user sessions on your site for a few days, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can easily view which pages your users are moving towards and how they are interacting with each page’s content, allowing you to invest more time on pages that your visitors are more interested in. You can also see regional demographic data of all visitors and see which part of the world they are coming from.
Additional software features:
The chart below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials and comments customers have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your web site to improve your business:
- Discover what works (i.e. where people click) and what doesn’t work (where visitors are not clicking). For example, are visitors watching your videos? Are they clicking on graphic elements assuming that these lead to somewhere else?
- Get useful information on how to improve your landing pages, signup forms, sales funnel, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Performing “above the fold” testing to improve your site’s “first impression”, or optimize the impact of your landing page’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether an element on your page should be inserted, edited, or removed.
- Produce “before” and “after” comparison reports for web services.
- Test whether users prefer to click images versus buttons versus text links, and how particular user segments interact within your web site.
- Analyze suspected website security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a respected internet marketer with a solid reputation for delivering robust products and customer support. The product download area includes video tutorials for installing and configuring the software.
Software Cost
Heat Map Tracker comes in 3 editions:
- Basic (Single) License – Use on 1 website. Price = $197.00 One-time.
- Professional (Multiple) License – Allows you to install on up to ten domains. Cost = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, session recording, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency edition allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web development service providers. Price = $497.00 One-time.
Please Note: Pricing for HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the price at the time this review was published. This may not be the actual pricing set by the software developer when you visit the website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing here:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services like Google Analytics can provide you with useful metrics on things such as how many people are landing on your site, how they found it and what they are doing during their visits. However, to really gain deeper insights into how your site and its content is being used by your visitors to interact with your business online, then a heatmap analytics software application can be very practical.
We suggest buying a license of Heat Map Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and for generating more sales of your products or services.
To learn more, check out the software here: Heat Map Tracker – Real-Time ClickTracking And HeatMap Tracking Plugin
***