The ability to track and monitor the behavior of visitors and users on your website or blog is extremely important to your online success.
The management adage ”you can’t manage what you can’t measure” is as true today as always. If you don’t know what is going on on your site, how can you know what elements of your website can be improved?
Businesses have looked for ways to track and understand what is happening since websites first appeared. From basic counters that track visitors, to very powerful statistical tracking tools like Google Analytics that record incredibly detailed information.
Tracking user behaviour is important for a successful digital business, not just because it enables you to understand what visitors are doing so you can better your results, but research also proves that past consumer behavior is the most reliable predictor of future behavior. More reliable, in fact, than user demographics.
While the ability to analyze key metrics like the number of unique web visitors are visiting your website, which pages they are arriving on and departing from, how long they are staying on your site for, keyword searches, page views, referring web sites, etc …, is vitally useful, wouldn’t it be useful to be able to track exactly what users are clicking on, where they are navigating through, what hyperlinks they are clicking on, what parts of the page visitors are most intrigued about, and so on?
Fortunately, heat map tracking technology makes this possible. Website heat maps have been used to help pinpoint areas of a website page that online visitors scan most frequently. Web heatmaps are also often integrated with other forms of statistical software and session replay software technologies.
If you own a WordPress-powered website, then it’s easy to add heat map tracking and session replays to your arsenal of key site analysis tools with an easy-to-install and very inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software program that works with WordPress (and other applications) and that lets you visually record your site users’ entire journey and generates live heatmaps that show exactly where they click and where they scroll throughout your site.
HeatMapTracker software also lets you see your website from your visitor’s point of view.
Learn more about the script here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The more accurate data you have about how your readers are interacting with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your site visitors from fully benefiting from your site, like confusing site navigation layouts, or distracting ads. As the site owner, you can encourage your visitors to perform certain actions, such as signing up to a newsletter or clicking on specific links.
Although Google Analytics has an overlay feature which can show you what links on a web page are being clicked, a heatmap will show you any clicks that users are making on your page, whether they are links or not. This is an important benefit because if a heatmap report helps you discover that readers are clicking on a graphic element that they imagine to be a link, but happens to not be a hyperlinked image, you would be able to quickly repair this by linking the image to the page your users are trying to get to, or make it clear to your readers that the image is just a graphic.
In short, heatmaps can be one of the best ways to test your site design, see how navigatable your content is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor visitor behavior on your website:
Record Everything Users Do On Your Web Pages
Heat Map Tracker records every visitor movement on your web site, enabling you to view all links and buttons clicked, eye-tracking and page scrolls.
Full Control With No Restrictions
The application is hosted on your server, giving you unlimited session recording and pageviews.
Free Updates And Enhancements
There is a one-off cost to own the script, which then entitles you to receive unlimited upgrades and enhancements.
Additional benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your site, you can discover problem areas preventing users from taking desired actions and improve your sales process.
- No More Guessing Visitor Behavior: The screen video recordings of your visitors’ browsing sessions allow you to know exactly what takes place on your web site. Screen overlays let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they hover in a particular location, how quickly they navigate down your content and more! No more guesses or hoping … just pure intel of what happens when users visit your web pages.
- Increase Visitor Engagement: HeatMap Tracker lets you increase user interaction with your business, which increases your online sales and conversions. There are a number of ways to achieve this and we present a number of these in the “Tips” section further below.
Software Features
HeatMapTracker includes many unique features for web site owners. Here are just a few of these:
- Quick and easy to install and implement. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your content visitors spend more time reading and measure how far down your sales pages your users scroll down to as an average of how long your site can engage them for. HeatMapTracker lets you analyze every single visitor action to help you see how they are interacting with your site or particular pages on the website.
- Unlimited visitor screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMapTracker you can capture user sessions on your web pages for a few days, a few weeks, one month, etc.
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see how many total visitors, tracked pages and total recorded visitor sessions Heat Map Tracker has recorded for all projects. You can quickly see the top pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on the content that your readers care about. You can also access regional demographics of all visitors and learn which part of the world they are coming from.
Additional features:
The chart below shows how Heat Map Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials customers have submitted for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your website to improve your business:
- Discover what’s working (i.e. where visitors click) and what doesn’t work (where visitors are not going to). For example, are visitors engaging with your videos? Are they clicking on graphic elements believing that these are links to another destination?
- Get useful information on how to refine your landing pages, sign-up forms, subscriptions, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Performing “above the fold” tests to improve your home page’s visitor impact, or optimize the impact of the landing page’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if an element on your page could be inserted, reworked, or taken out.
- Create “before” and “after” comparison reports for digital services.
- Analyze if visitors prefer to click images versus buttons vs text links, and how particular user segments engage within your site.
- Analyze potential site security threats or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering reliable product quality and customer support. The members area includes video tutorials for installing and configuring the software.
Software Pricing
HeatMapTracker comes in 3 different editions:
- Basic License – Installs on 1 website. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Allows you to use on up to 10 websites. Cost = $297.00 One-off payment.
- Agency (Whitelabel License – In addition to all of the features available in the other editions (click tracking, heatmaps, session replays, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency edition allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web service providers. Cost = $497.00 Single Payment.
Note: The cost to purchase the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time specials being offered. When we last checked, the software sells for the pricing shown above. This may or may not be the actual price set by the software author when you visit the plugin website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services like Google Analytics provide very useful information on things such as how many people are finding your pages, how they find it and what they do during their visits. However, if you want to truly gain deep knowledge into how your web site and its content is being used by your visitors to connect with your business online, then a heat map analytics application can be very practical.
We recommend that you consider buying a copy of HeatMapTracker if you need live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and for generating more sales.
For full details, visit the software website here: Heat Map Tracker – Live Click-Tracking And HeatMap Tracker
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