The ability to track the behavior of visitors and users on your web site is absolutely important to the success of your business online.
The old adage “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening on your web pages, then how will you know what aspects of your site need to be improved?
People have looked for practical methods to track and understand visitor behavior since web sites were first developed. From basic counters that track visitor numbers, to very sophisticated and powerful statistical tracking tools like Google Analytics and other applications that capture incredibly rich key information.
Learning about user behavior is important for a successful digital marketing and content strategy, not just because it enables you to understand what visitors are doing so you can improve your results, but it’s also been proven over and over that previous visitor behaviour is the most reliable predictor of future behaviour. More reliable, in fact, than consumer demographics.
While being able to view valuable metrics like the number of web visitors are visiting your site, what pages they are arriving on and departing from, how long they are staying on your site for, what terms people are searching for, average page views, referring websites, and so on, is vitally important, wouldn’t it be excellent to be able to know exactly what users are clicking on, where on your pages they are visiting the longest for, what links they are clicking on, which areas of your site visitors are browsing, and more?
Fortunately, heat map technology makes this easy. Web heat maps can be used to analyze areas in a web site page most frequently scanned by web visitors. Web heatmaps can also be integrated with other forms of web analytic software and session replay tools.
If you own a WordPress-powered web site, then it’s easy to add heat map tracking with recorded user session replays to your collection of essential business analysis tools using a simple to use and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software that works with WordPress (and other CMS applications) and that visually tracks your site users’ complete session and generates instant heat maps showing exactly where users click and where they scroll throughout your website.
HeatMapTracker software also lets you look over the shoulders of every person who comes to your web site.
Learn more here: HeatMapTracker
Benefits
The more information you have about how your readers engage with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your readers from fully accessing your site, such as unclear navigation layouts, or distracting design elements. As the site owner, you can guide your site visitors to perform certain actions, such as opt into your newsletter or clicking on certain links.
Although Google Analytics has its overlay feature which can give you an idea of which links on a page are being clicked, a heat map will display any clicks that visitors are making on your page, regardless of whether these are actual links or not. This is important because if a heatmap analysis helps you discover that users are clicking on a graphic element that they imagine to be a link, but happens to not be a hyperlinked image, you can quickly fix this by linking the image to the destination your users are trying to get to, or make it clear to your users that the image is just a design element.
In short, heat maps are one of the most useful ways to test the design of your website, see how readable your site is and help to improve conversions.
Here are just some of the many benefits and advantages of using HeatMapTracker to monitor user behavior on your site:
See Everything Users Do On Your Site
HeatMapTracker lets you record every visitor movement on your site, enabling you to view all clicks, eye-tracking and page scrolling movement.
Full Control Without Restrictions
The software is self-hosted, giving you no limits on session recording and playbacks.
Unlimited Updates & Enhancements
There is a one-off investment to buy the script, after which you are then entitled to receive unlimited software updates and future enhancements for free.
Additional software benefits include the following:
- Improve Your Marketing: By looking over the shoulders of your visitors as they navigate your web site, you can uncover issues preventing users from taking desired actions and reach your site goals.
- No More Guessing Visitor Behavior: The screen video recordings of your visitors’ sessions allow you to understand exactly what is happening on your site. Screen overlays let you know exactly which links and buttons users click on, where they are drawn to most on your website, how long they browse on a specific section, how quickly they scroll down your pages and more! No more guessing or assuming wrongly … just pure evidence of what happens when users explore your web pages.
- Increase Online Sales: HeatMap Tracker helps you increase visitor engagement with your site, which increases your sales and conversion rates. There are many ways to achieve this and we list a number of these in the “Tips” section further below.
Features
Heat Map Tracker includes many features for web site owners. Here are just some of these:
- Fast and easy to install and implement. Ready to go in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your site visitors eyes are drawn to and see how far down the page your visitors scroll as a measure of how long your content can engage them for. HeatMapTracker lets you review and analyze each and every user experience to see how visitors are interacting with your site or specific pages on your site.
- Unlimited visitor screen captures and user session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With Heat Map Tracker you can record visitors on your web pages for one day, a few weeks, 1 month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for all projects. You can easily view the top pages your users are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving pages that users care about. You can also view regional demographics of all visitors and discover which part of the world they are coming from.
Additional software features:
The table below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are just some testimonials and comments customers have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your business:
- Learn what works (i.e. where visitors click) and what doesn’t work (where people are not clicking). For example, are users engaging with your videos? Are they clicking on graphic elements thinking that they lead to another location?
- Get useful data on ways to refine your landing pages, sign up forms, shopping cart, screen resolution, etc.
- Get actionable information on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Conducting “above the fold” testing to improve your home page’s visitor impact, or optimize the impact of the site’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify whether a page element needs to be inserted, reworked, or removed.
- Create “before” and “after” comparison reports for online marketing services.
- Test whether visitors tend to click images vs buttons vs text links, and how specific user segments engage within your site.
- Troubleshoot suspected website security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering great product quality and product support. The product download area contains video tutorials for installing and configuring the software.
Software Pricing
HeatMapTracker comes in three separate editions:
- Basic License – Licensed for one website. Price = $197.00 One-off payment.
- Professional License – Use on up to ten sites. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, session replays, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency license lets you install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web development agencies. Price = $497.00 Single Payment.
Note: Price details for this product depends on whether there are any promotions or limited-time special offers. When we last checked, the plugin is selling for the prices shown above. This may or may not be the actual price set by the product developer when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Services like Google Analytics provide great data on things such as the number of people finding your website, how they find it and what they do whilst on your web site. However, to really gain deep knowledge into how your site and its content is being used by your visitors to interact with your digital presence, then a heat map analytics application can be extremely practical.
We recommend purchasing a copy of Heat Map Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, engagement and to increase sales.
To learn more, check out the software here: HeatMapTracker – Real-Time Click-Tracking And Heat Map Tracking Software
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