Being able to track and see visitor behavior is absolutely important to your online success.
The saying “if you can’t measure it, you can’t manage it” is as true in the digital economy as ever. If you don’t know what is happening on your website, how can you know what elements of your site can be improved?
Businesses have looked for practical ways to track and analyze what users are going to do in their web pages since websites were first created. From simple counters that track the number of visitors, to very sophisticated statistical tracking tools like Google Analytics which record and display detailed key information.
Tracking visitor behavior is very important for a successful online business marketing strategy, not just because it allows you to understand what visitors are doing so you can improve your performance, but research also proves that past consumer behaviour is the most reliable way to predict future behaviour. More reliable, in fact, than user demographics.
Although the ability to understand key details such as the number of web visitors are visiting your web site, what pages they are entering and exiting, how long they are staying on your site for, keyword searches, unique page views, referring pages, and so on, is vitally useful, wouldn’t it be useful to be able to view precisely what users are doing, where on your site they are staying the longest period on, which hyperlinks they are clicking on, which parts of your content they are mostly intrigued about, and more?
Fortunately, heat map technology makes this easy and possible. Web heatmaps have been used to display areas of a web page most frequently scanned by web visitors. Web heat maps can also be used alongside other forms of stat tracking applications and session replay tools.
If you own a WordPress website, then you can easily add heatmap tracking and recorded session replays to your business tool box with an easy-to-install and quite inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that works with WordPress and that lets you visually track your web site users’ movements and generates instant heatmaps showing where they are clicking and where they are scrolling on your web site.
HeatMapTracker application also enables you to spy on every click your users make.
For more details, visit the script site here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The better you know how your visitors engage with your website, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your site visitors from fully benefiting from your site, like unclear navigation layouts, or disruptive banner ads. As the website owner, you can encourage your readers to perform certain actions, such as signing up to a newsletter or clicking on specific links.
Although Google Analytics has its overlay feature which can show you what links on a web page visitors are clicking, a heatmap can reveal any clicks that users make on your site, whether they are links or not. This is important because if a heatmap report helps you discover that users are clicking on a graphic element that they imagine to be a link, but is actually not a link, you can quickly edit this by adding a link to the image, or let your users know that the image is just a graphic.
Heatmaps, therefore, are one of the most useful methods to test your site design, measure how readable your site is and improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to track user behavior on your site:
Observe Everything Users Are Doing On Your Web Pages
HeatMap Tracker records every browsing session on your site, allowing you to record all page clicks, eye-tracking and page scrolls.
Full Control Without Limitations
The application is self-hosted, giving you no limits on recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-off cost to buy the HeatMapTracker software, after which you are then entitled to receive unlimited upgrades and added features for free.
Additional application benefits include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they navigate your site, you can discover obstacles preventing users from taking desired actions and improve your sales process.
- Stop Guessing Visitor Behavior: The video recordings of your users’ browsing sessions let you observe exactly what takes place on your web pages. Overlays let you know exactly which buttons and links users click on, where they are drawn to most on your site, how long they hover in a particular spot, how fast they scroll down your content and more! No more guessing or assuming wrongly … just accurate intel of what happens when people land on your site.
- Increase User Engagement: Heat Map Tracker helps you increase visitor interaction with your business, which creates better online sales and conversion rates. There are many ways to do this and we discuss a few of these in the “Tips” section further below.
Features
HeatMap Tracker offers many great features for website owners. Here are just some of these:
- Fast and easy to install and set up. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and call to actions, see which areas of your sales copy visitors spend more time view and see how far down your sales pages your users scroll as a benchmark of the length of time your site or content can keep them engaged. HeatMapTracker lets you review and analyze every single visitor experience to see how they interact with your website or specific pages on your site.
- Unlimited visitor recording and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can capture users on your website for a day, a week or two, a month, or even more!
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and total sessions Heat Map Tracker has recorded for each project. You can easily view the top pages your users are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on the content that your readers are more interested in. You can also access regional demographics of your visitors and see where they are visiting from.
Additional software features:
The table below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials customers have provided for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your results:
- Discover what’s working (i.e. where visitors are clicking) and what doesn’t work (where visitors aren’t going to). For example, are users watching your videos? Are they clicking on graphic elements believing that they are links to another destination?
- Get ideas on how to improve your landing pages, sign-up forms, checkout processes, navigation, etc.
- Get actionable information on ways to create A/B split testing to improve results
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website or blog.
- Perform “above the fold” experimentation to improve your landing page’s “first impression”, or maximize the impact of your website’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether any content could be included, changed, or deleted.
- Create “before” and “after” comparison reports for web-related services.
- Test if visitors tend to click images vs buttons versus text links, and how particular user segments engage within your web site.
- Diagnose potential website security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for providing great product quality and customer support. The product download area includes video instructions for installing and setting up the software.
Product Cost
HeatMapTracker is available in three different editions:
- Basic (Single) License – Single installation only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to ten websites. Price = $297.00 One-time.
- White Label License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heat maps, browser recording, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license allows you to install the software on as many sites as you need, create client accounts, and set up automated PayPal client invoices, making it an ideal solutions for web agencies. Price = $497.00 One-time.
Note: Pricing for the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the software is selling for the prices shown above. This may or may not be the actual pricing set by the product developer when you visit the site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker software website.
Our Recommendation
Analytics services such as Google Analytics can give you some useful metrics on things such as how many people are landing on your site, how they find it and what they do whilst visiting your site. However, to really gain a real-time understanding into how your website and your content is helping your visitors to interact with your digital presence, then a heat map analytics application can be a very practical way to do this.
We recommend getting a copy of HeatMapTracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your site’s user-experience, engagement and to make more sales of your products or services.
For more information, visit the software website: Heat Map Tracker – Real-Time Click-Tracking And HeatMap Tracking Software
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