Being able to track visitor behavior is absolutely vital to your online success.
The old business adage “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is happening when users arrive on your web pages, then how can you get better results online?
People have been searching for useful tools to track and understand what is happening since websites first appeared. From basic counters that track how many people have viewed your site, to sophisticated and powerful analytical software like Google Analytics and other applications which can record detailed information.
Learning about visitor behavior is important for the success of your web site, not only because it allows you to understand what visitors are doing so you can better your performance, but testing also shows that previous consumer behaviour is the most reliable indicator of future behaviour. Better, in fact, than knowing consumer demographics.
While the ability to understand valuable data such as the number of web users are coming to your web site, what pages they are arriving on and departing from, how long they are remaining on your site for, what terms people are searching for, average page views, referring websites, and so on, is extremely important, wouldn’t it be fantastic to be able to know exactly what users are reading, where on your site they are visiting the longest time on, what links they are clicking on, which parts of your page they are mostly interested in, and so on?
Fortunately, heatmap tracking technology makes this possible. Web heatmaps can be used to review areas of a web site page most frequently scanned by visitors. Web heat maps can also be integrated with other forms of web analytic software and session replay tools.
If you own a WordPress website, then you can easily add heat map tracking with session replays to your business tool box using an easy-to-install and very inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software program that works with WordPress and that visually tracks your site users’ complete session and generates live heatmaps showing exactly where they click and where they are scrolling throughout your web pages.
HeatMapTracker application enables you to capture every click your visitors make.
Learn more about the analytics tool here: HeatMapTracker
Benefits
The more information you have about how your readers engage with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your prospects from fully accessing your website, such as confusing site navigation elements, or disruptive banner ads. As a site owner, you can encourage your site visitors to perform certain actions, such as opting into your newsletter or click on specific links.
Although Google Analytics has an overlay feature which can show you what links on your page are being clicked, a heat map will also display any clicks that visitors make on your page, regardless of whether they are actual links or not. This is a significant benefit because if a heat map report helps you discover that visitors are clicking on a graphic element which they suppose to be a link, but happens to not be a hyperlinked image, you could easily repair this by linking the image to the destination your readers are trying to get to, or let your visitors know that the image is just a graphic.
In short, heatmaps are one of the best ways to test the design of your site, see how readable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to track user behaviour on your web site:
Observe Everything Users Are Doing On Your Web Pages
The application records every user browsing session on your website, enabling you to observe all page clicks, eye-tracking and page scrolling movement.
Complete Control Without Limitations
The application is hosted on your server, giving you no restrictions on visitor recordings and pageviews.
Free Updates & Enhancements
There is a one-time investment to buy the application, after which you are then entitled to receive unlimited software upgrades and added features for life.
Some additional benefits of the Heat Map Tracker script include the following:
- Improve Site Usability: By seeing how visitors use your site, you can identify problems that prevent visitors from progressing to the end of your sales funnel and reach your site objectives.
- No More Guessing User Behavior: The video recordings of your visitors’ sessions let you observe exactly what is taking place on your web site. Heatmaps let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they browse in a particular area, how quickly they scroll down your content and more! No more guessing or making wrong assumptions … just pure information of what happens when people move around your website.
- Increase User Engagement: HeatMap Tracker helps you increase visitor engagement with your business, which creates better online sales and conversions. There are a number of ways to achieve this and we discuss several of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker offers many features for web site owners. Here are just some of these:
- Fast and simple to install and set up. Be up and running in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your content visitors look at and observe how far down the page your users scroll as a measure of the length of time your site can engage them for. Heat Map Tracker lets you analyze every single visitor action to see how users are interacting with your site or specific pages on the website.
- Unlimited session screen captures and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can measure users on your web pages for a day, a week or two, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see total visitors, tracked pages and total recorded visitor sessions the heatmap analytics software has recorded for each project. You can easily see which pages your readers are moving towards and how they interact with each page’s content, allowing you to spend more time on the content that your readers care about. You can also analyze regional demographics of all visitors and discover where they are coming from.
Additional software features:
The table below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are just a few of the testimonials and comments plugin customers have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your results:
- Learn what’s working (i.e. where users are clicking) and what doesn’t work (where visitors aren’t clicking). For example, are people engaging with your videos? Are they clicking on images thinking that these link to another area of your site?
- Get useful data on how to optimize your landing pages, signup forms, subscriptions, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Conducting “above the fold” testing to improve your website’s visitor impact, or maximize the impact of the landing page’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether any content section needs to be inserted, redesigned, or deleted.
- Create “before” and “after” case studies for web-related services.
- Test if users tend to click images vs buttons vs text links, and how specific user segments engage with your site.
- Analyze suspected site security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a well-known online marketer with a solid reputation for delivering exceptional product quality and product support. The member download area contains video instructions for installing and setting up the software.
Product License Price
HeatMap Tracker comes in three editions:
- Basic License – Installs on 1 domain. Price = $197.00 Single Payment.
- Professional License – Licensed for up to ten sites. Price = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, browser session replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for digital agencies. Price = $497.00 Single Payment.
Note: Pricing details of HeatMapTracker depends on whether there are any promotions or limited-time special offers. When we last checked, the plugin is selling for the pricing shown above. This may or may not be the actual price set by the software author when you visit the product site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing information:
Additional Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Analytics services like Google Analytics can provide good metrics on things such as how many people are visiting your pages, how they find it and what they do during their visits. However, if you want to truly gain deeper insights into how your website and its content is being used by your visitors to engage with your business online, then a heat map analytics tool can be very useful.
We recommend that you consider getting a license of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to make more online sales.
For full details, check out the software here: HeatMap Tracker – Live Click-Tracking & Heat Map Tracking Software
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