The ability to understand the behavior of visitors and users on your site is extremely important to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as always. If you don’t know what is going on on your web pages, how can you improve your results online?
Business owners have looked for practical tools to track and analyze visitor behaviour since web sites were first created. From simple tracking counters, to very sophisticated statistical tracking tools like Google Analytics that can deliver granular key information.
Tracking user behaviour is important for the success of your website, not just because it enables you to understand what visitors are doing so you can better your performance, but testing also shows that previous user behaviour is the best predictor of future behaviour. It’s an even better indicator, in fact, than knowing demographics.
While the ability to track statistical metrics such as the number of unique web visitors are visiting your web site, which pages they are arriving on and departing from, how long they are remaining on your website for, keyword searches, page views, referring web sites, and so on, is extremely essential, wouldn’t it be fantastic to know precisely what users are reading, where on your pages they are navigating around in, what links they are clicking on, what areas of your content visitors are pausing on, and more?
Fortunately, heatmap tracking technology makes this possible. Web heatmaps are used to pinpoint areas of a web site page that web visitors scan most frequently. Web heat maps are also often used alongside other forms of web analytics and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking and session replays to your arsenal of key business analysis tools with an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software script that is compatible with WordPress and that visually tracks your site visitors’ entire journey and creates instant heat maps that show where they click and where they scroll throughout your web site.
The HeatMapTracker software also enables you to look over the shoulders of everyone who visits your site.
More info: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users engage with your site, the more you can improve your site’s user experience. Imagine knowing the exact challenges that have been preventing your prospects from fully benefiting from your website, such as unclear site navigation layouts, or distracting adverts. As a site owner, you can encourage your site visitors to perform certain actions, such as joining your newsletter or clicking on specific links.
While Google Analytics has an overlay feature that can show you which links on your page are being clicked, a heat map will display any clicks that visitors are making on your page, regardless of whether they are links or not. This is important because if a heat map analysis helps you discover that users are clicking on an image which they think is a link, but is actually not a link, you would be able to easily change this by adding a link to the image, or make it clear to your users that the image is not a link.
Heatmaps, therefore, are one of the most useful ways to test the design of your site, measure how readable your site is and improve conversions.
Here are just some of the benefits of using HeatMap Tracker to monitor user behaviour on your site:
See Everything Users Are Doing On Your Site
HeatMap Tracker records every visitor session on your web site, enabling you to observe all page clicks, eye-tracking and page scrolling.
Complete Control With No Restrictions
The software is hosted on your server, giving you no restrictions on recordings and pageviews.
Unlimited Updates And Enhancements
There is a one-off cost to buy the application, after which you are then entitled to receive unlimited software upgrades and all future enhancements for free.
Additional benefits of the application include the following:
- Improve User Experience: By seeing how visitors navigate your web pages, you can discover problem areas preventing users from taking desired actions and reach your site objectives.
- No More Guessing User Behavior: The video playbacks of your users’ sessions reveal exactly what takes place on your website. Heat Maps let you know exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they browse on a specific section, how far and quickly they scroll down your site and more! No more guesses or hoping … just factual data of what takes place when visitors come to your site.
- Increase User Engagement: HeatMap Tracker helps you increase user interaction with your site, which increases your sales and conversion rates. There are a number of ways to achieve this and we list several of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker provides many features for WordPress users. Here are just some of these:
- Quick and simple to install and implement. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and measure how far down your sales or product pages your visitors scroll down to as a benchmark of the length of time your sales message can keep them engaged. HeatMap Tracker lets you study each and every user action to help you learn how they are interacting with your website or certain pages on the web site.
- Unlimited visitor recording and browser session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can capture visitors on your web pages for a day, a week or two, a month, or even more!
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you view total visitors, tracked pages and total sessions HeatMap Tracker has recorded for all projects. You can quickly see the top pages your users are gravitating towards and how they interact with the content on each page, allowing you to spend more time on improving content that users are more interested in. You can also review regional demographic data of your visitors and learn where they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are just some testimonials that users have submitted regarding HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the ways you can use HeatMapTracker on your web site to improve your results:
- Learn what works (i.e. where visitors click) and what doesn’t work (where users are not going to). For example, are visitors watching your videos? Are they clicking on images thinking that these lead to somewhere else?
- Get useful information on ways to improve your landing pages, sign up forms, shopping cart, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Conducting “above the fold” experiments to improve your landing page’s “first impression”, or optimize the impact of your landing page’s real estate elements on your users, such as banners, links, buttons, sales copy, etc…
- Identify whether any content should be inserted, redesigned, or taken out.
- Produce “before” and “after” case studies for online marketing services.
- Compare whether users prefer to click on images vs buttons versus text links, and how specific user segments engage with your web site.
- Confirm confirmed site security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized internet marketer with a solid reputation for providing great product quality and customer support. The member download area includes video instructions for installing and setting up the software.
Software Pricing
HeatMap Tracker is available in 3 versions:
- Basic License – Single domain only. Cost = $197.00 One-time.
- Professional (Multiple) License – Use on up to ten websites. Cost = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the other editions (click-tracking, heat maps, browser session replays, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency edition allows you to install the software on unlimited sites, create client accounts, and set up automated PayPal client invoicing, making it ideal for web development service providers. Cost = $497.00 One-off payment.
Please Note: The cost of purchasing the product can vary, depending on whether there are any promotions or limited-time special offers. Currently, the plugin is selling for the amounts shown above. This may not be the actual price charged by the product developer when you visit the website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services like Google Analytics can provide you with great metrics on things such as how many people are landing on your website, how they found it and what they are doing whilst visiting your site. However, if you want to really gain a deep understanding into how your site and its content is helping your visitors to interact with your business online, then a heat map analytics software tool can be extremely useful.
We recommend that you consider purchasing a copy of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to get more web sales.
To learn more, check out the software here: HeatMapTracker – Real-Time ClickTracking & Heat Map Tracker
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