Being able to track, monitor and understand visitor behavior is very important to the success of your digital presence.
The old saying ”you can’t manage what you can’t measure” is as true in the digital age as always. If you don’t know what is happening when visitors arrive on your web site, how will you know what areas of your web site need to be improved?
People have been searching for practical methods to track and analyze what is happening since web sites first appeared. From simple counters that track visitors, to sophisticated and powerful analytical software like Google Analytics and other applications that can record and let users see granular information.
Tracking user behaviour is very important for the success of your website, not only because it enables you to understand what visitors are doing so you can improve your results, but research also shows that previous user behavior is the most reliable indicator of future behavior. It’s a more reliable predictor in fact, than knowing demographics.
While being able to monitor key reports such as how many web users are visiting your website, which pages they are landing on and leaving from, how long they are remaining on your site for, keyword searches, average page views, referring pages, and so on, is highly important, wouldn’t it be excellent to know precisely what visitors are clicking on, where they are visiting the longest period on, what hyperlinks they are clicking on, what parts of the site visitors are browsing, and more?
Fortunately, heatmap tracking technology makes this easy and possible. Web heat maps can be used to display areas in a website page most frequently scanned by web visitors. Web heatmaps can also be integrated with other forms of web analytic software and session replay software technologies.
If you own a WordPress-powered website, then you can easily add heatmap tracking and recorded session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software program that is compatible with WordPress (and other website programs) and that lets you visually record your web site users’ entire session and creates instant heatmaps showing precisely where they are clicking and where they scroll throughout your site content.
HeatMapTracker application allows you to see your website from your visitor’s unique perspective.
More info: HeatMapTracker
Benefits
The better you know how your users interact with your web site, the more you can improve your site’s user experience. Imagine knowing the exact issues that are preventing your users from fully engaging with your website, like confusing navigation elements, or disruptive banner ads. As a website owner, you can guide your site visitors to perform certain actions, such as opting into your newsletter or clicking on specific links.
Although Google Analytics has its overlay feature which can show you what links on a page are being clicked, a heat map can reveal any clicks that users are making on your site, whether they are links or not. This is important because if a heatmap analysis helps you discover that visitors are clicking on a graphic element that they think is a link, but happens to not be a link, you would be able to easily edit this by linking the image to the page your users are trying to get to, or let your visitors know that the image is just a design element.
Heatmaps, therefore, can be one of the best methods to test the design of your site, assess how navigatable your site is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to track visitor behaviour on your site:
Record Everything Visitors Are Doing On Your Web Pages
HeatMap Tracker captures every browsing session on your web site, enabling you to capture all which links and buttons are being clicked, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The software is self-hosted, giving you unlimited session recording and playbacks.
Unlimited Updates And Enhancements
There is a one-off investment to buy the HeatMapTracker script, which entitles you to receive lifetime upgrades and all future enhancements.
Some additional benefits include:
- Improve Your Marketing: By seeing how visitors use your web pages, you can identify problems that prevent users from progressing to the end of your sales funnel and correct these.
- Stop Guessing Visitor Behaviour: The screen video playbacks of your users’ browser sessions reveal exactly what is taking place on your site. Overlays let you see exactly which elements users click on, where they are drawn to most on your website, how long they stay in a particular location, how fast they navigate down your site and more! No more guessing or assuming wrongly … just factual intel of what takes place when visitors land on your web pages.
- Increase Website Sales: HeatMapTracker lets you improve user engagement with your business, which increases your sales and conversion rates. There are a number of ways to achieve this and we’ll discuss several of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker offers many features for website owners. Here are just some of these:
- Fast and simple to install and configure. Ready to go in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your site visitors spend more time view and measure how far down your page your users read down to as a benchmark of the length of time your website and/or sales copy can keep them interested. Heat Map Tracker lets you study each and every visitor session to see how they are interacting with your website or certain pages on your site.
- Unlimited visitor recording and browser session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can spy on visitors on your site for a few days, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and all recorded visitor sessions the heat map analytics software has recorded for each project. You can quickly see the top pages your users are moving towards and how they are interacting with each page’s content, allowing you to spend more time on the content that users are more interested in. You can also access regional demographic data of all visitors and learn which part of the world they are coming from.
Additional software features:
The image below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials and feedback plugin users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your website to improve your business:
- Learn what works (i.e. where users are clicking) and what doesn’t work (where users aren’t going to). For example, are users engaging with your videos? Are they clicking on images thinking that they lead to another area of your site?
- Get useful data on ways to optimize your landing pages, sign-up forms, shopping cart, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- conduct “above the fold” tests to improve your landing page’s “first impression”, or maximize the impact of the site’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
- Identify whether a section of your content should be added, redesigned, or removed.
- Create “before” and “after” comparison reports for web-related services.
- Analyze whether users prefer to click images vs buttons versus text links, and how specific user segments interact within your web site.
- Confirm potential site security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for providing reliable product quality and support. The product download area includes video instructions for installing and setting up the software.
Product Cost
Heat Map Tracker comes in 3 versions:
- Basic License – Use on one site. Cost = $197.00 One-off payment.
- Professional License – Licensed for up to ten websites. Price = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, browser replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you like, create client accounts, and set up automated PayPal client invoices, making it ideal for web service providers. Cost = $497.00 One-off payment.
Note: The cost of purchasing the product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current price at the time this article was written. This may or may not be the actual price charged by the software seller when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services like Google Analytics can give you some very useful information on things such as how many people are visiting your pages, how they find it and what they do during their visits. However, if you want to really gain a real-time understanding into how your website and its content is being used by your visitors to connect with your digital presence, then a heat map analytics software application can be a very practical way to do so.
We recommend that you consider getting a license of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to increase sales of your products or services.
For more details, check out the software here: HeatMapTracker – Live ClickTracking & HeatMap Tracking Software
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