The ability to track the behavior of visitors and users on your website is absolutely important to your online success.
The saying “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is going on on your website, how will you improve your results online?
Business owners have looked for accurate methods to track and understand visitor behavior since websites were first created. From simple counters that track how many people have viewed your site, to sophisticated and powerful analytical tools like Google Analytics and other applications which can record detailed information.
Measuring user behaviour is important for a successful marketing strategy, not just because it enables you to understand what visitors are doing so you can better your results, but research also proves that previous visitor behavior is the most reliable indicator of future behaviour. Better, in fact, than demographics.
While the ability to analyze statistical data like how many unique web visitors are landing on your web site, what pages they are landing on and leaving from, how long they are staying on your website for, what terms are being searched for, average page views, referring web sites, etc …, is highly important, wouldn’t it be fantastic to track precisely what visitors are doing, where on your site they are navigating through, which links they are clicking on, which areas of your content visitors are most intrigued about, and so on?
Fortunately, heatmap technology makes this easy. Website heatmaps have been used to analyze areas on a web page that web visitors scan most frequently. Web heatmaps are also often integrated with other forms of web analytic software and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking with recorded session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other programs) and that lets you visually record your web site visitors’ entire journey and generates live heat maps showing exactly where users click and where they scroll on your website.
The HeatMapTracker software also enables you to capture every action your visitors make.
More info: HeatMapTracker
Benefits Of Using Heat Map Tracker
The better you know how your readers are engaging with your website, the more you can improve your site’s user experience. Imagine knowing the exact barriers that prevent your visitors from fully accessing your website, like confusing site navigation elements, or disruptive banner ads. As a site owner, you can guide your users to complete certain actions, such as signing up to a newsletter or click on certain links.
While Google Analytics has its overlay feature that can give you an idea of what links on your web page visitors are clicking, a heat map will display any clicks that visitors are making on your page, regardless of whether they are links or not. This is important because if a heat map analysis reveals that readers are clicking on an image that they imagine to be a link, but is actually not a hyperlinked image, you can easily remedy this by linking the image to the destination your visitors are trying to get to, or let your readers know that the image is not a hyperlink.
In short, heatmaps are one of the best ways to test the design of your website, assess how navigatable your site is and help to improve conversions.
Here are just some of the many benefits of using HeatMapTracker to monitor user behavior on your site:
Observe Everything Visitors Are Doing On Your Web Pages
HeatMap Tracker captures every visitor session on your website, enabling you to capture all clicks, eye-tracking and page scrolling.
Complete Control Without Limitations
The script is self-hosted, giving you no-limit session recording and pageviews.
Free Upgrades And Enhancements
There is a one-time investment to buy the software, after which you are then entitled to receive free upgrades and future enhancements.
Additional benefits include:
- Improve User Experience: By seeing how visitors use your website, you can identify issues that prevent users from taking desired actions and reach your site goals.
- Stop Guessing About Visitor Behaviour: The video playbacks of your visitors’ browsing sessions let you know exactly what takes place on your website. Heatmaps let you see exactly which links and buttons users click on, where they are drawn to most on your site, how long they choose to stay in a specific location, how far and quickly they scroll down your site and more! No more guesses or hoping … just accurate data of what takes place when people visit your web site.
- Increase User Engagement: Heat Map Tracker helps you increase user engagement with your site, which improves sales and conversion rates. There are many ways to do this and we discuss some of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker includes many great features for WordPress users. Here are just some of these:
- Quick and simple to install and implement. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your content visitors spend more time view and see how far down your page your users read down to as a measure of the length of time your site can retain their attention. Heat Map Tracker lets you study every single visitor action to help you learn how they interact with your website or certain pages on the site.
- Unlimited visitor screen captures and playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMapTracker you can record users on your site for 1 day, a few weeks, a month, or even more!
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view total visitors, tracked pages and all recorded user sessions HeatMapTracker has recorded for all projects. You can quickly see the top pages your readers are moving towards and how they interact with the content on each page, allowing you to invest more time on the content that your users care about. You can also access regional demographics of your visitors and see where they are coming from.
Additional software features:
The image below shows how Heat Map Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials plugin users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your web site to improve your business:
- Understand what works (i.e. where visitors click) and what’s not working (where users aren’t going to). For example, are people engaging with your videos? Are they clicking on graphic elements assuming that they link to another area of your site?
- Get useful data on ways to improve your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Conducting “above the fold” experiments to improve your website’s “first impression”, or maximize the impact of your home page’s real estate elements on your users, such as banners, navigational links, buttons, sales copy, etc…
- Identify if any section of the content should be added, redesigned, or removed.
- Produce “before” and “after” case studies for web services.
- Analyze if users prefer to click on images versus buttons vs text links, and how particular user segments engage with your website.
- Confirm confirmed site security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering great products and support. The product download area contains video tutorials for installing and configuring the software.
Product License Cost
HeatMap Tracker is available in 3 versions:
- Basic (Single) License – Allows you to install on one domain. Cost = $197.00 Single Payment.
- Professional License – Installs on up to 10 websites. Price = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heatmaps, session replays, unlimited recording / page views, unlimited upgrades and enhancements and professional support), the Agency edition lets you install the plugin on as many sites as you need, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web marketing agencies. Cost = $497.00 One-off payment.
Note: Pricing for Heat Map Tracker depends on whether there are any promotions or limited-time specials being offered. The pricing above was correct when this review was written. This may not be the actual price set by the plugin seller when you visit the plugin site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing:
Additional Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services like Google Analytics can provide very useful information on things such as how many people are visiting your site, how they found it and what they do whilst on your web site. However, to really gain an understanding into how your web site and its content is being used by your visitors to engage with your digital presence, then a heatmap analytics software tool can be a very practical way to do so.
We recommend that you consider purchasing a copy of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to get more web sales.
To learn more, check out the software here: Heat Map Tracker – Live Click-Tracking And HeatMap Tracking Plugin
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