Being able to track and see the behavior of visitors and users on your website or blog is absolutely important to your online success.
The business management saying “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is happening when visitors arrive on your web site, then how would you know what areas need improving?
Businesses have been searching for accurate ways to track and understand what is happening since web sites were first created. From simple tracking counters, to sophisticated statistical tracking tools like Google Analytics and other applications that can capture very granular key data.
Analyzing user behavior is important for the success of your business, not only because it allows you to understand what visitors are doing so you can better your performance, but research also shows that previous user behaviour is the best way to predict future behaviour. It’s an even more more reliable predictor in fact, than demographics.
While the ability to monitor statistical information like how many unique visitors are checking out your site, what pages they are coming and leaving from, how long they are staying on your site for, which terms people are searching for, average page views, referring sites, and so on, is highly important, wouldn’t it also be great to be able to know precisely what users are clicking on, where they are visiting the longest period on, what hyperlinks they are clicking on, what areas of the site they are mostly intrigued about, and so on?
Fortunately, heat map technology makes this possible. Website heatmaps can be used to monitor areas on a website page most frequently scanned by visitors. Web heat maps can also be used alongside other forms of statistical software and session replay software.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your collection of essential web site analysis tools with a simple to use and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other applications) and that lets you track your web site users’ every movement and creates live heat maps showing exactly where they click and where they scroll on your pages.
The HeatMapTracker software lets you spy on every click your visitors make.
More info: Heat Map Tracker
Benefits
The more you know how your users are interacting with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your site visitors from fully benefiting from your site, like unclear site navigation layouts, or disruptive ads. As a website owner, you can encourage your visitors to perform certain actions, such as sign up to a newsletter or click on specific links or buttons.
Although Google Analytics has an overlay feature which can show you which links on a page visitors are clicking, a heatmap can also display any clicks that users are making on your page, regardless of whether they are links or not. This is important because if a heat map report reveals that readers are clicking on a graphic element which they think is a link, but turns out not to be a hyperlinked image, you could quickly edit this by adding a link to the image, or make it crystal clear to your visitors that the image is just a visual element.
Heat maps, therefore, can be one of the best methods to test the design of your website, measure how readable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to track user behavior on your web site:
See Everything Visitors Are Doing On Your Site
HeatMap Tracker lets you record every browsing session on your web site, allowing you to view all which links and buttons are being clicked, eye-tracking and scrolls.
Complete Control With No Restrictions
The script is hosted on your own server, giving you no restrictions on session recording and pageviews.
Free Updates And Enhancements
There is a one-time investment to purchase the application, which then entitles you to receive unlimited updates and new features for free.
Additional benefits include:
- Improve Your Marketing Efforts: By seeing how visitors experience your web site, you can spot challenges that prevent visitors from progressing to the end of your sales funnel and reach your site benchmarks.
- No More Guessing User Behaviour: The video recordings of your visitors’ browser sessions show you exactly what is happening on your site. Overlays let you see exactly which elements users click on, where they are drawn to most on your website, how long they choose to stay on a specific area, how fast they navigate down your pages and more! No more guesses or assuming wrongly … just accurate data of what takes place when users visit your website.
- Increase Website Sales: Heat Map Tracker helps you improve visitor interaction with your site, which increases your online sales and conversion rates. There are a number of ways to do this and we discuss a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker offers many unique features for website owners. Here are just a few of these:
- Fast and easy to install and set up. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors look at and monitor how far down the page your users read down to as a benchmark of how long your site can retain their attention. The software lets you study every single visitor experience to see how they are interacting with your site or specific pages on the site.
- Unlimited session recording and browser session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can measure visitors on your website for one day, a couple of weeks, a month, or more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for each project. You can easily view the top pages your users are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving content that your users are more interested in. You can also analyze regional demographic data of your visitors and see where they are coming from.
Additional software features:
The image below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your results:
- Understand what works (i.e. where users are clicking) and what doesn’t work (where visitors aren’t clicking). For example, are users engaging with your videos? Are they clicking on graphic elements believing that they may link to somewhere else?
- Get useful information on ways to improve your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Create “above the fold” tests to improve your home page’s “first impression”, or optimize the impact of the landing page’s real estate elements on your users, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether an element on the page could be included, redesigned, or taken out.
- Produce “before” and “after” comparison reports for digital marketing services.
- Compare whether users tend to click on images versus buttons versus text links, and how specific user segments interact with your web site.
- Analyze potential site security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for providing reliable product quality and product support. The members area includes video tutorials for installing and setting up the software.
Software Pricing
HeatMap Tracker is available in 3 separate versions:
- Basic License – Licensed for one domain. Price = $197.00 Single Payment.
- Professional (Multiple) License – Use on up to 10 domains. Price = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency license allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for digital service providers. Cost = $497.00 One-time.
Please Note: The cost to purchase Heat Map Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current price at the time this content was published. This may not be the actual pricing charged by the plugin author when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing details here:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker software website.
We Recommend
Analytics services like Google Analytics can provide you with great information on things such as how many people are coming to your site, how they find it and what they are doing during their visits. However, if you want to truly gain deeper insights into how your site and your content is being used by your visitors to engage with your digital presence, then a heatmap analytics software tool can be very useful.
We recommend getting a copy of HeatMap Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and to make more web sales.
For complete details, visit the software website here: HeatMapTracker – Real-Time ClickTracking & Heat Map Tracking Software
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