Being able to track, monitor and view the behavior of visitors on your website or blog is absolutely important to your online success.
The management saying ”you can’t manage what you don’t measure” is as important today as ever. If you don’t know what is going on on your website, then how will you get better results?
Website users have looked for ways to track and understand user behaviour since web sites were first introduced. From simple counters that track visitors, to sophisticated and powerful analytical software like Google Analytics and other applications which record and display very granular key measurements.
Knowing visitor behaviour is vitally important for the success of your digital presence, not only because it enables you to understand what visitors are doing so you can improve your results, but research also shows that past visitor behaviour is the most reliable predictor of future behaviour. More reliable, in fact, than knowing demographics.
While the ability to analyze statistical information such as how many visitors are visiting your website, what pages they are entering and exiting, how long they are remaining on your site for, keywords searched, unique page views, referring pages, etc …, is extremely essential, wouldn’t it be excellent to be able to know exactly what users are doing, where they are navigating around in, which links they are clicking on, what parts of the content visitors are mostly interested in, and so on?
Fortunately, heat map technology makes this easy. Website heatmaps have been used to display areas on a web site page that online visitors scan most frequently. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay tools.
If you use WordPress, then you can easily add heat map tracking with video session replays to your collection of key site analysis tools using a simple to use and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that is compatible with WordPress and that lets you track your website visitors’ entire journey and creates instant heat maps that show where they are clicking and where they are scrolling on your website.
HeatMapTracker analytics tool also lets you look over the shoulders of everyone who visits your site.
Learn more here: HeatMap Tracker
Benefits
The better you know how your readers are interacting with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully engaging with your site, like confusing site navigation elements, or disruptive ads. As a website owner, you can guide your users to complete certain actions, such as join a newsletter or click on certain links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of which links on your page are being clicked, a heatmap will also show you any clicks that users make on your page, regardless of whether these are links or not. This is important because if a heatmap analysis reveals that users are clicking on a graphic element that they suppose to be a link, but happens to not be a link, you could quickly change this by linking the image to the destination your users are trying to get to, or let your users know that the image is not a hyperlink.
Heat maps, therefore, are one of the best methods to test the design of your site, see how navigatable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to monitor user behavior on your site:
Observe Everything Users Are Doing On Your Site
Heat Map Tracker creates a screen video of every browsing movement on your web site, allowing you to view all links and buttons clicked, eye-tracking and page scrolling.
Complete Control With No Limitations
The software is hosted on your server, giving you unrestricted recordings and pageviews.
Lifetime Updates And Enhancements
There is a one-off investment to own the software, after which you are then entitled to receive unlimited script updates and added features for free.
Some additional benefits include the following:
- Improve Site Usability: By seeing how visitors experience your web site, you can spot difficulties that prevent users from taking desired actions and optimize your site.
- No More Guessing User Behaviour: The screen video playbacks of your visitors’ browser sessions show you exactly what is happening on your website. Heatmaps let you see exactly which buttons and links users click on, where they are drawn to most on your site, how long they browse on a specific section, how far they scroll down your site and more! No more guessing or making wrong assumptions … just factual information of what takes place when users explore your website.
- Increase Online Sales: HeatMapTracker lets you increase visitor interaction with your site, which improves your sales and conversion rates. There are many ways to achieve this and we go over some of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker offers many great features for web site owners. Here are just a few of these:
- Fast and easy to install and implement. Goes to work in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your sales copy visitors look at and observe how far down your sales or product pages your users scroll as an average of the length of time your site can keep them interested. HeatMap Tracker lets you analyze every single user session to help you see how they are interacting with your site or certain pages on the site.
- Unlimited session screen captures and visitor session playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With Heat Map Tracker you can spy on visitors on your site for 1 day, 1 week, one month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see total visitors, tracked pages and total recorded user sessions HeatMapTracker has recorded for all projects. You can easily view which pages your users are moving towards and how they interact with each page’s content, allowing you to invest more time on improving pages that your readers are more interested in. You can also analyze regional location data of all visitors and learn where they are coming from.
Additional features:
The table below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials that plugin customers have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the many ways you can use Heat Map Tracker on your web site to improve your results:
- Discover what’s working (i.e. where visitors are clicking) and what’s not working (where people aren’t going to). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that these may be linking to somewhere else?
- Get insights on ways to improve your landing pages, signup forms, checkout processes, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Create “above the fold” experiments to improve your home page’s visitor impact, or maximize the impact of your website’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if any content section needs to be added, reworked, or deleted.
- Create “before” and “after” case studies for digital marketing services.
- Analyze if visitors prefer to click images vs buttons vs text links, and how particular user segments engage within your web site.
- Investigate suspected website security issues and vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering great products and support. The member download area includes video tutorials for installing and configuring the software.
Product License Pricing
Heat Map Tracker comes in three versions:
- Basic (Single) License – Licensed for one website. Cost = $197.00 Single Payment.
- Professional License – Licensed for up to 10 sites. Price = $297.00 One-time.
- White Label License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heatmaps, session recording, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency edition allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web service providers. Price = $497.00 Single Payment.
Please Note: The price of the HeatMap Tracker product depends on whether there are any promotions or limited-time specials being offered. The above reflects the pricing at the time this content was published. This may or may not be the actual price charged by the product seller when you visit the website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services such as Google Analytics can give you some good information on things such as the number of people arriving on your website, how they find it and what they do whilst on your website. However, to really gain a deep understanding into how your website and its content is helping your visitors to interact with your digital presence, then a heat map analytics tool can be extremely useful.
We recommend that you consider purchasing a copy of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to get more web sales.
For full details, check out the software here: HeatMapTracker – Real-Time ClickTracking And Heat Map Tracking Software
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