Being able to understand visitor behavior is absolutely vital to your online success.
The saying “if you can’t measure it, you can’t manage it” is as important in the digital economy as always. If you don’t know what is happening on your site, how will you know what areas need improving?
Businesses have looked for ways to track and understand visitor behaviour since web sites were first introduced. From simple tracking counters, to very powerful analytical tools like Google Analytics and other applications which can record and display very detailed metrics.
Knowing visitor behaviour is important for a successful marketing strategy, not only because it allows you to understand what visitors are doing so you can improve your performance, but research also shows that past user behaviour is the most reliable indicator of future behavior. More reliable, in fact, than demographics.
While the ability to monitor valuable details such as how many unique web users are landing on your website, which pages they are arriving on and departing from, how long they are remaining on your site for, what keywords people are searching for, unique page views, referring web sites, etc …, is vitally important, wouldn’t it be excellent to be able to know exactly what visitors are doing, where they are visiting the longest time on, which links they are clicking on, which parts of the page visitors are pausing on, and so on?
Fortunately, heatmap technology makes this possible. Web heat maps can be used to review areas in a web page most frequently scanned by web visitors. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay tools.
If you use WordPress, then you can easily add heat map tracking with recorded user session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress and that lets you visually track your web site users’ complete journey and generates instant heatmaps that show where they click and where they are scrolling on your pages.
The HeatMapTracker application lets you see your website from your visitor’s unique perspective.
Go here to learn more about this analytics tool: HeatMapTracker
Benefits
The better you know how your users are interacting with your web pages, the more you can improve your site’s user experience. Imagine knowing the specific challenges that have been preventing your readers from fully benefiting from your site, such as confusing site navigation layouts, or disruptive banner ads. As the website owner, you can guide your visitors to perform certain actions, such as sign up to a newsletter or click on specific links or buttons.
Although Google Analytics has an overlay feature which can give you an idea of which links on your page are being clicked, a heat map can also reveal any clicks that visitors make on your site, whether these are links or not. This is a significant difference because if a heat map report helps you discover that readers are clicking on a graphic element which they imagine to be a link, but turns out not to be a link, you could easily edit this by adding a link to the image, or let your users know that the image is just a graphic.
Heatmaps, therefore, are one of the most useful methods to test the design of your site, measure how navigatable your site is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to monitor user behaviour on your website:
Record Everything Users Do On Your Site
The application creates a playback video of every visitor movement on your website, allowing you to record all clicks, eye-tracking and page scrolling movement.
Complete Control Without Limitations
The application is hosted on your server, giving you unlimited user recordings and pageviews.
Free Upgrades & Enhancements
There is a one-time investment to purchase the application, which then entitles you to receive lifetime updates and all future enhancements.
Some additional benefits include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your website, you can identify problem areas preventing users from progressing to the end of your sales funnel and improve user engagement.
- Stop Guessing About Visitor Behaviour: The video recordings of your users’ browser sessions let you see precisely what takes place on your web pages. Screen overlays let you see exactly which elements users click on, where they are drawn to most on your site, how long they hover in a specific section, how far and quickly they travel down your site and more! No more guesses or making wrong assumptions … just real intel of what takes place when users move around your web pages.
- Increase User Engagement: HeatMap Tracker helps you increase visitor interaction with your business, which creates better sales and conversions. There are a number of ways to do this and we go over a few of these in the “Tips” section further below.
Software Features
HeatMap Tracker offers many great features for website owners. Here are just some of these:
- Fast and easy to install and configure. Be up and running in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your pages visitors spend more time on and monitor how far down your product pages your users read down to as an indicator of how long your site or content can engage them for. HeatMap Tracker lets you analyze each and every visitor experience to help you see how users are interacting with your site or certain pages on the site.
- Unlimited visitor screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can record users on your web pages for a few days, one week, a month, or even more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you see how many total visitors, tracked pages and total recorded visitor sessions HeatMap Tracker has recorded for each project. You can easily see the top pages your readers are moving towards and how they are interacting with the content on each page, allowing you to invest more time on the content that your users are more interested in. You can also view regional demographics of your visitors and see which part of the world they are coming from.
Additional software features:
The image below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials customers have submitted for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the ways you can use HeatMapTracker on your website to improve your business:
- Learn what’s working (i.e. where people click) and what doesn’t work (where visitors aren’t clicking). For example, are visitors engaging with your videos? Are they clicking on images thinking that these are links to somewhere else?
- Get actionable data on ways to optimize your landing pages, signup forms, checkout processes, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get actionable data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Creating “above the fold” experiments to improve your site’s visitor impact, or optimize the impact of the landing page’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify whether an element on the page should be added, rearranged, or taken out.
- Create “before” and “after” comparison reports for digital marketing services.
- Compare if visitors prefer to click on images versus buttons versus text links, and how particular user segments engage within your site.
- Investigate suspected site security exploits or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected online marketer with a solid reputation for delivering robust product quality and product support. The product download area contains video tutorials for installing and configuring the software.
Product License Pricing
HeatMapTracker comes in 3 different editions:
- Basic (Single) License – Single license only. Price = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to ten websites. Price = $297.00 One-off payment.
- White Label Branding License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, session replays, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency license allows you to install the software on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing service providers. Cost = $497.00 One-off payment.
Note: The cost to purchase this product depends on whether there are any promotions or limited-time special offers. The price above was correct when this article was written. This may not be the actual pricing set by the software seller when you visit the website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services such as Google Analytics provide great metrics on things such as how many people are finding your site, how they found it and what they do during their visits. However, to really gain an insight into how your web site and your content is being used by your visitors to connect with your business online, then a heatmap analytics software application can be very practical.
We recommend that you consider getting a license of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and to increase your sales.
For more details, visit the software website: Heat Map Tracker – Real-Time Click-Tracking And HeatMap Tracking Software
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