The ability to understand the behavior of visitors on your site is extremely important to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is happening when visitors arrive on your site, then how will you know what needs to be improved?
Businesses have looked for ways to track and understand what is happening since websites were first introduced. From simple tracking counters, to sophisticated and powerful analytical software like Google Analytics that can provide incredibly granular measurements.
Measuring visitor behavior is important for the success of your marketing strategy, not only because it allows you to understand what visitors are doing so you can better your performance, but testing also shows that past user behaviour is the most reliable predictor of future behavior. It’s an even more more reliable indicator in fact, than demographics.
While being able to understand valuable information like how many web visitors are exploring your website, what pages they are entering and exiting, how long they are staying on your site for, which terms people are searching for, unique page views, referring web sites, etc …, is vitally essential, wouldn’t it be fantastic to be able to track exactly what visitors are clicking on, where they are staying the longest for, which hyperlinks they are clicking on, which areas of the content they are pausing to read more about, and more?
Fortunately, heatmap technology makes this easy and possible. Website heat maps can be used to locate areas in a web page most frequently scanned by web visitors. Web heatmaps can also be used alongside other forms of web analytics and session replay tools.
If you own a WordPress website or blog, then you can easily add heatmap tracking and session replays to your collection of key business analysis tools using a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software script that works with WordPress (and other applications) and that lets you visually track your web site visitors’ every movement and creates instant heat maps showing where they click and where they scroll on your web site.
HeatMapTracker application also enables you to record every move your users make.
Go here to learn more about this script: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more accurate data you have about how your readers are engaging with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully engaging with your site, like confusing site navigation elements, or disruptive banner ads. As a site owner, you can encourage your readers to complete certain actions, such as opt into your newsletter or click on certain links.
Although Google Analytics has its overlay feature that can show you which links on a page are being clicked, a heatmap can display any clicks that users make on your site, whether they are actual links or not. This is a significant benefit because if a heatmap analysis reveals that visitors are clicking on an image which they suppose to be a link, but is actually not a link, you could quickly remedy this by adding a link to the image, or make it clear to your users that the image is just a visual element.
In short, heatmaps are one of the most useful ways to test your site design, measure how navigatable your content is and improve conversions.
Here are just a few of the benefits of using Heat Map Tracker to monitor visitor behaviour on your web site:
Capture Everything Visitors Are Doing On Your Web Site
Heat Map Tracker creates a playback video of every user browsing session on your web site, enabling you to record all links and buttons clicked, eye-tracking and page scrolling.
Full Control Without Limitations
The application is self-hosted, giving you unrestricted session recording and pageviews.
Unlimited Updates & Enhancements
There is a one-off investment to own the software, after which you are then entitled to receive free upgrades and future enhancements.
Additional application benefits include:
- Improve User Experience: By looking over the shoulders of your visitors as they navigate your web site, you can uncover difficulties that prevent users from progressing to the end of your sales funnel and correct these.
- Stop Guessing About User Behaviour: The video recordings of your users’ sessions allow you to understand precisely what is happening on your website. Overlays let you see exactly which elements visitors click on, which areas they are drawn to most on your site, how long they choose to stay in a specific location, how quickly they travel down your content and more! No more guessing or hoping … just accurate evidence of what goes on when users navigate around your web site.
- Increase User Engagement: HeatMap Tracker helps you improve user engagement with your site, which increases your online sales and conversions. There are a number of ways to do this and we’ll present several of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker provides many unique features for WordPress users. Here are just some of these:
- Fast and easy to install and implement. Ready to use in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your pages visitors spend more time view and monitor how far down your page your users scroll as a measure of the length of time your site or content can keep them interested. The software lets you analyze every single visitor action to see how visitors interact with your site or certain pages on your site.
- Unlimited visitor screen captures and user session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can measure users on your website for 1 day, one week, 1 month, etc.
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and total recorded sessions HeatMap Tracker has recorded for each project. You can quickly view which pages your users are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on improving content that visitors are more interested in. You can also see regional demographic data of all visitors and learn where they are visiting from.
Additional features:
The chart below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials users have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your website to improve your business:
- Understand what works (i.e. where visitors are clicking) and what’s not working (where people aren’t clicking). For example, are people watching your videos? Are they clicking on images assuming that they link to another section?
- Get insights on how to refine your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” experiments to improve your website’s visitor impact, or optimize the impact of the landing page’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify if any content should be added, edited, or deleted.
- Produce “before” and “after” comparison reports for web services.
- Test if users tend to click images versus buttons versus text links, and how particular user segments interact with your website.
- Diagnose potential website security weaknesses and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a respected online marketer with a solid reputation for providing exceptional products and support. The members area contains video instructions for installing and configuring the software.
Software Pricing
Heat Map Tracker is available in three different editions:
- Basic License – Single domain only. Cost = $197.00 Single Payment.
- Professional License – Licensed for up to 10 sites. Cost = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser recording, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency license lets you install the software on as many sites as you like, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for web agencies. Cost = $497.00 Single Payment.
Note: The price of the HeatMap Tracker software can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the software is being retailed for the prices shown above. This may not be the actual pricing charged by the plugin seller when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing information here:
Additional Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services such as Google Analytics can provide good data on things such as how many people are finding your pages, how they find it and what they are doing whilst visiting your web site. However, if you want to truly gain a deep understanding into how your site and its content is being used by your visitors to engage with your digital presence, then a heatmap analytics software tool can be extremely practical.
We recommend that you consider buying a copy of HeatMapTracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, engagement and to make more sales of your products or services.
For more information, visit the software website here: Heat Map Tracker – Real-Time Click-Tracking And HeatMap Tracking Plugin
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