Being able to understand the behavior of visitors on your site is absolutely vital to the success of your digital business.
The saying “if you can’t measure it, you can’t manage it” is as true in the digital age as ever. If you don’t know what is happening on your web pages, then how would you improve your results?
Businesses have been searching for smart methods to track and understand user behaviour since web sites first appeared. From basic tracking counters, to sophisticated analytical software like Google Analytics and other applications that can track and display very rich information.
Knowing user behavior is important for a successful digital marketing strategy, not just because it enables you to understand what visitors are doing so you can better your performance, but research also shows that past consumer behaviour is the most reliable predictor of future behaviour. More reliable, in fact, than demographics.
While being able to view valuable details such as the number of visitors are landing on your site, which pages they are coming and leaving from, how long they are staying on your website for, what keywords people are searching for, average page views, referring websites, and so on, is highly important, wouldn’t it also be fantastic to be able to view precisely what visitors are clicking on, where on your site they are visiting the longest for, which hyperlinks they are clicking on, what areas of your site they are most intrigued about, and more?
Fortunately, heat map tracking technology makes this easy. Web heat maps are used to help pinpoint areas on a web site page most frequently scanned by visitors. Web heatmaps can also be used alongside other forms of statistical software and session replay tools.
If you own a WordPress-powered site, then it’s easy to add heat map tracking with video session replays to your business tool box using a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software tool that is compatible with WordPress (and other applications) and that visually records your web site users’ complete session and generates live heat maps that show where users click and where they are scrolling throughout your website.
The HeatMapTracker analytics tool lets you look over the shoulders of everyone who visits your site.
To learn more about this software go here: Heat Map Tracker
Benefits
The more accurate data you have about how your visitors interact with your web site, the more you can improve your site’s user experience. Imagine knowing the exact issues that prevent your site visitors from fully benefiting from your website, such as confusing navigation elements, or disruptive design elements. As a site owner, you can encourage your site visitors to complete certain actions, such as opt into your newsletter or clicking on certain links.
While Google Analytics has its overlay feature which can give you an idea of what links on a web page are being clicked, a heatmap will show you any clicks that visitors are making on your site, whether they are links or not. This is a significant benefit because if a heat map report reveals that readers are clicking on a graphic element that they think is a link, but happens to not be a hyperlinked image, you can easily repair this by linking the image to the destination your users are trying to get to, or make it clear to your users that the image is just a design element.
Heatmaps, therefore, are one of the best methods to test your site design, assess how navigatable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to track visitor behavior on your website:
See Everything Users Do On Your Web Site
The script captures every browsing movement on your website, allowing you to capture all page clicks, eye-tracking and page scrolling.
Full Control With No Restrictions
The script is self-hosted, giving you no limits on session recording and pageviews.
Free Updates And Enhancements
There is a one-off cost to own the HeatMapTracker application, which entitles you to receive lifetime upgrades and future enhancements.
Additional script benefits include the following:
- Improve Your Marketing Efforts: By seeing how visitors navigate your web site, you can discover obstacles preventing visitors from taking desired actions and improve visitor engagement.
- No More Guessing Visitor Behaviour: The video playbacks of your visitors’ sessions show you precisely what happens on your web pages. Overlays let you see exactly which buttons and links users click on, where they are drawn to most on your site, how long they browse in a particular section, how fast they scroll down your site and more! No more guesses or assuming wrongly … just pure information of what takes place when visitors navigate around your web site.
- Increase User Engagement: HeatMap Tracker lets you improve user interaction with your site, which increases your online sales and conversions. There are a number of ways to do this and we go over a few of these in the “Tips” section further below.
Features
HeatMap Tracker offers many features for web site owners. Here are just a few of these:
- Quick and simple to install and implement. Be up and running in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors spend more time view and see how far down the page your users scroll as a benchmark of how long your sales message can keep them engaged. HeatMapTracker lets you review and analyze every single user session to help you learn how they are interacting with your website or particular pages on your site.
- Unlimited session recording and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMap Tracker you can spy on visitors on your pages for a few days, 1 week, 1 month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view how many total visitors, tracked pages and all recorded visitor sessions Heat Map Tracker has recorded for each project. You can easily view the top pages your readers are gravitating towards and how they interact with the content on each page, allowing you to invest more time on improving content that your readers are more interested in. You can also see regional demographic data of your visitors and see where they are coming from.
Additional features:
The chart below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are just some testimonials and feedback that users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your results:
- Understand what works (i.e. where people are clicking) and what doesn’t work (where people aren’t clicking). For example, are people engaging with your videos? Are they clicking on images assuming that they may link to somewhere else?
- Get useful data on ways to optimize your landing pages, sign-up forms, sales funnel, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Creating “above the fold” tests to improve your landing page’s visitor impact, or maximize the impact of the site’s real estate elements on your users, such as banners, links, buttons, headlines, etc…
- Identify if a section of your content should be added, rearranged, or taken out.
- Produce “before” and “after” case studies for digital marketing services.
- Test whether users prefer to click on images vs buttons vs text links, and how specific user segments engage within your website.
- Confirm confirmed website security and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering great product quality and customer support. The product download area includes video instructions for installing and configuring the software.
Product Price
HeatMap Tracker is available in three versions:
- Basic (Single) License – Licensed for one website. Cost = $197.00 One-time.
- Professional (Multiple) License – Allows you to install on up to 10 websites. Price = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the other editions (click-tracking, heat maps, session replays, unlimited recording / page views, free upgrades and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you want, create client sub-accounts, and set up automated PayPal client invoicing, making it ideal for web marketing service providers. Cost = $497.00 One-time.
Please Note: Pricing for HeatMap Tracker depends on whether there are any promotions or limited-time special offers. The price above was current at the time this article was written. This may not be the actual pricing charged by the software seller when you visit the site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current price here:
Additional Software Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Services like Google Analytics can provide important data on things such as how many people are visiting your website, how they find it and what they do whilst on your website. However, if you want to truly gain an understanding into how your website and its content is being used by your visitors to connect with your digital presence, then a heat map analytics software application can be extremely useful.
We suggest getting a license of HeatMap Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, visitor engagement and to make more sales.
To learn more, check out the software here: HeatMap Tracker – Live ClickTracking & HeatMap Tracker
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