The ability to track, monitor and view the behavior of visitors and users on your website is absolutely vital to your online success.
The old management adage ”you can’t manage what you don’t measure” is as important in the digital age as always. If you don’t know what is happening on your web site, how will you get better results online?
Businesses have been searching for smart tools to track and analyze user behaviour since web sites were first introduced. From basic tracking counters, to very powerful statistical tracking tools like Google Analytics and other applications that record incredible key data.
Understanding visitor behavior is vitally important for the success of your website, not only because it enables you to understand what visitors are doing so you can improve your performance, but research also shows that previous consumer behavior is the most reliable way to predict future behaviour. More reliable, in fact, than knowing user demographics.
Although being able to monitor valuable details such as how many unique web users are coming to your web site, what pages they are arriving on and departing from, how long they are staying on your website for, keyword searches, page views, referring websites, and so on, is highly important, wouldn’t it be fantastic to be able to know exactly what users are clicking on, where on your pages they are visiting the longest time on, which hyperlinks they are clicking on, what areas of the content they are pausing to read more about, and so on?
Fortunately, heat map technology makes this easy. Web heatmaps have been used to display areas on a web page that visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytic software and session replay tools.
If you own a WordPress website or blog, then it’s easy to add heatmap tracking and session replays to your collection of key business analysis tools using a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software program that works with WordPress and that lets you track your site visitors’ complete journey and creates instant heat maps that show exactly where users click and where they scroll throughout your pages.
The HeatMapTracker application also lets you look over the shoulders of every person who comes to your site.
For more details go here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The more you know how your readers engage with your website, the more you can improve your website’s user experience. Imagine knowing the exact challenges that prevent your site visitors from fully accessing your website, such as unclear site navigation elements, or disruptive ads. As the site owner, you can guide your readers to complete certain actions, such as opt into a newsletter or click on specific links.
Although Google Analytics has its overlay feature which can show you which links on your page visitors are clicking, a heatmap can display any clicks that users make on your site, whether these are links or not. This is important because if a heatmap report reveals that users are clicking on an image which they imagine to be a link, but happens to not be a hyperlinked image, you can quickly change this by linking the image to the destination URL your visitors are trying to get to, or make it absolutely clear to your users that the image is just a graphic.
Heatmaps, therefore, can be one of the best methods to test the design of your site, measure how navigatable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track visitor behaviour on your site:
Observe Everything Visitors Are Doing On Your Website
Heat Map Tracker records every visitor session on your website, allowing you to see all which buttons and links are being clicked, eye-tracking and page scrolling.
Full Control Without Limitations
The software is self-hosted, giving you no limits on recordings and pageviews.
Free Upgrades And Enhancements
There is a one-time cost to purchase the application, after which you are then entitled to receive unlimited script updates and future enhancements for life.
Additional script benefits include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your site, you can uncover problem areas preventing visitors from taking desired actions and improve user engagement.
- No More Guessing Visitor Behaviour: The screen video recordings of your visitors’ sessions reveal exactly what takes place on your web pages. Heat Maps let you know exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they stay on a particular spot, how far they travel down your site and more! No more guesses or assuming wrongly … just real data of what goes on when people navigate around your web site.
- Increase User Engagement: HeatMap Tracker lets you improve visitor engagement with your business, which increases sales and conversions. There are many ways to achieve this and we list a few of these in the “Tips” section further below.
Features
HeatMapTracker provides many features for website owners. Here are just some of these:
- Fast and simple to install and set up. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your site visitors spend more time on and monitor how far down your sales or product pages your visitors read down to as a measure of how long your website and/or sales copy can keep them interested. Heat Map Tracker lets you analyze each and every user session to help you learn how they are interacting with your site or some pages on your site.
- Unlimited visitor recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can measure user sessions on your site for 1 day, a week or two, a month, or even more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see total visitors, tracked pages and total recorded sessions HeatMap Tracker has recorded for each project. You can quickly view which pages your users are gravitating towards and how they interact with each page’s content, allowing you to spend more time on the content that your visitors care about. You can also review regional demographics of all visitors and discover where they are visiting from.
Additional software features:
The image below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials plugin users have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your site to improve your results:
- Learn what’s working (i.e. where users click) and what’s not working (where users are not clicking). For example, are visitors engaging with your videos? Are they clicking on images believing that they may be links to another area of your site?
- Get ideas on ways to optimize your landing pages, sign up forms, memberships, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Perform “above the fold” experiments to improve your website’s visitor impact, or optimize the impact of your website’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify if an element on the page should be included, reworked, or removed.
- Create “before” and “after” comparison reports for digital marketing services.
- Compare whether visitors prefer to click on images vs buttons vs text links, and how specific user segments engage with your site.
- Investigate confirmed website security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a respected online marketer with a solid reputation for delivering exceptional products and support. The members area includes video tutorials for installing and setting up the software.
Software Cost
Heat Map Tracker comes in 3 separate editions:
- Basic (Single) License – Single license only. Cost = $197.00 Single Payment.
- Professional License – Allows you to use on up to ten domains. Price = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, session replays, unlimited recording / page views, free updates and enhancements and professional support), the Agency license lets you install the plugin on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web service providers. Price = $497.00 Single Payment.
Note: Pricing details of the Heat Map Tracker product depends on whether there are any promotions or limited-time special offers. Presently, the product retails for the prices shown above. This may or may not be the actual price charged by the software author when you visit the plugin site and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing here:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services such as Google Analytics provide useful information on things such as the number of people finding your website, how they find it and what they do during their visits. However, if you want to truly gain a real-time understanding into how your site and its content is helping your visitors to engage with your business online, then a heat map analytics software tool can be extremely useful.
We suggest purchasing a license of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your site’s user-experience, visitor engagement and to increase your sales of your products or services.
For more information, visit the software website: Heat Map Tracker – Live ClickTracking & Heat Map Tracker
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