The ability to track visitor behavior is absolutely vital to your online success.
The old management adage “if you can’t measure it, you can’t manage it” is as important today as it has ever been. If you don’t know what is going on on your site, how will you get better online results?
Businesses have been searching for useful ways to track and understand what users are doing in their internet sites since websites first appeared. From simple counters that track how many people have viewed your site, to very powerful and sophisticated statistical tracking tools like Google Analytics that can track and display incredible key information.
Understanding user behavior is important for the success of your online business marketing strategy, not only because it allows you to understand what visitors are doing so you can better your results, but it’s also been shown over and over that previous visitor behaviour is the most reliable predictor of future behaviour. Better, in fact, than knowing demographics.
While being able to view key metrics like how many unique web visitors are exploring your website, which pages they are entering and exiting, how long they are remaining on your website for, which keywords are being searched for, average page views, referring websites, and so on, is extremely important, wouldn’t it also be useful to be able to view exactly what users are reading, where they are navigating through, which links they are clicking on, which parts of your site visitors are pausing to read more about, and more?
Fortunately, heatmap tracking technology makes this easy and possible. Web heatmaps have been used to help locate areas on a web page most frequently scanned by online visitors. Web heatmaps are also often integrated with other forms of web analytic software and session replay software technologies.
If you own a WordPress web site, then you can easily add heat map tracking with session replays to your collection of essential online analysis tools using a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other web applications) and that visually records your site visitors’ entire journey and creates instant heat maps that show where users are clicking and where they scroll on your site.
The HeatMapTracker analytics tool enables you to look over the shoulders of everyone who visits your site.
For more details, visit the script site here: HeatMapTracker
Benefits
The better you know how your readers are engaging with your content, the more you can improve your website’s user experience. Imagine knowing the specific barriers that are preventing your prospects from fully accessing your site, like unclear site navigation layouts, or distracting ads. As the site owner, you can encourage your site visitors to perform certain actions, such as joining your newsletter or click on specific links.
While Google Analytics has its overlay feature which can show you which links on your web page are being clicked, a heatmap will also show you any clicks that users are making on your site, whether these are links or not. This is important because if a heat map report helps you discover that readers are clicking on an image that they suppose to be a link, but turns out not to be a link, you would be able to easily remedy this by linking the image to the page your readers are trying to get to, or let your visitors know that the image is not linked.
In short, heatmaps can be one of the most useful methods to test the design of your website, see how navigatable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to track user behavior on your website:
Record Everything Users Are Doing On Your Website
HeatMap Tracker lets you record every visitor movement on your web site, enabling you to monitor all clicks, eye-tracking and page scrolls.
Complete Control With No Limitations
The script is hosted on your server, giving you no limits on session recording and pageviews.
Free Updates & Enhancements
There is a one-time investment to own the HeatMapTracker software, after which you are then entitled to receive lifetime updates and all future enhancements.
Some additional benefits of the script include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your site, you can uncover issues that prevent visitors from taking desired actions and correct these.
- No More Guessing Visitor Behavior: The video recordings of your visitors’ browser sessions reveal precisely what happens on your site. Heat Maps let you know exactly which elements visitors click on, where they are drawn to most on your website, how long they browse in a specific area, how far and quickly they scroll down your site and more! No more guessing or assuming wrongly … just factual metrics of what takes place when people move around your website.
- Increase User Engagement: HeatMap Tracker lets you improve user engagement with your business, which improves online sales and conversions. There are a number of ways to achieve this and we go over several of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker includes many great features for site owners. Here are just a few of these:
- Quick and easy to install and set up. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your pages visitors look at and measure how far down the page your users read down to as a benchmark of the length of time your website and/or sales copy can keep them engaged. The software lets you review and analyze each and every visitor action to help you understand how they are interacting with your site or certain pages on the site.
- Unlimited visitor recording and visitor session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can record visitor sessions on your site for a few days, one week, 1 month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and total sessions HeatMap Tracker has recorded for all projects. You can easily view the top pages your readers are moving towards and how they are interacting with the content on each page, allowing you to invest more time on improving content that visitors are more interested in. You can also view regional demographic data of your visitors and see which part of the world they are coming from.
Additional features:
The image below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials and feedback that users have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your business:
- Understand what works (i.e. where people click) and what doesn’t work (where people are not clicking). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that these lead to another destination?
- Get useful data on ways to improve your landing pages, sign-up forms, subscriptions, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Conducting “above the fold” tests to improve your website’s visitor impact, or optimize the impact of the home page’s real estate elements on your users, such as banners, links, buttons, sales copy, etc…
- Identify if an element on the page should be included, modified, or deleted.
- Create “before” and “after” case studies for web-related services.
- Compare if users tend to click images vs buttons vs text links, and how specific user segments engage within your web site.
- Troubleshoot confirmed site security weaknesses or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering exceptional product quality and customer support. The members area contains video instructions for installing and configuring the software.
Product Cost
HeatMapTracker is available in three separate versions:
- Basic (Single) License – Use on 1 website. Price = $197.00 Single Payment.
- Professional (Multiple) License – Licensed for up to 10 sites. Cost = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, browser session replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital agencies. Price = $497.00 One-off payment.
Please Note: The price of the product depends on whether there are any promotions or limited-time special offers. Currently, the product is being retailed for the amounts shown above. This may or may not be the actual price set by the software developer when you visit the plugin site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current price here:
Additional Info
For a demo video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Services such as Google Analytics can give you some great data on things such as the number of people coming to your pages, how they find it and what they do during their visits. However, to truly gain an understanding into how your web site and its content is being used by your visitors to interact with your digital presence, then a heatmap analytics service can be extremely useful.
We suggest purchasing a license of Heat Map Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and to get more sales of your products or services.
For more information, check out the software here: Heat Map Tracker – Live ClickTracking & Heat Map Tracking Software
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