The ability to track, monitor and view the behavior of visitors and users on your web site is absolutely vital to the success of your digital presence.
The adage ”you can’t manage what you don’t measure” is as true today as it has ever been. If you don’t know what is happening on your web site, then how would you improve your results online?
People have been searching for useful ways to track and analyze what is happening since web sites were first created. From simple tracking counters, to powerful analytical tools like Google Analytics and other applications which track incredibly rich metrics.
Tracking user behaviour is very important for the success of your website, not only because it allows you to understand what visitors are doing so you can improve your performance, but testing also shows that past user behavior is the best indicator of future behaviour. Better, in fact, than knowing demographics.
Although the ability to track key reports such as the number of unique web visitors are landing on your website, which pages they are landing on and leaving from, how long they are staying on your website for, what keywords people are searching for, page views, referring sites, etc …, is extremely important, wouldn’t it also be excellent to track precisely what users are doing, where on your site they are visiting the longest period on, which links they are clicking on, what areas of your content visitors are mostly interested in, and more?
Fortunately, heatmap tracking technology makes this easy and possible. Web heat maps can be used to monitor areas on a web site page most frequently scanned by visitors. Web heat maps can also be used alongside other forms of web analytic software and session replay software.
If you own a WordPress site, then you can easily add heat map tracking and recorded session replays to your collection of essential business analysis tools with an easy-to-install and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other website programs) and that lets you visually record your website visitors’ every movement and generates live heatmaps that show precisely where they are clicking and where they are scrolling on your web pages.
HeatMapTracker software also lets you record every action your users make.
For more details go here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users interact with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your site visitors from fully benefiting from your site, such as confusing site navigation layouts, or distracting banner ads. As a website owner, you can encourage your readers to complete certain actions, such as joining your newsletter or clicking on certain links or buttons.
Although Google Analytics has its overlay feature that can give you an idea of what links on your web page are being clicked, a heat map can show you any clicks that visitors make on your site, regardless of whether they are actual links or not. This is important because if a heatmap report reveals that readers are clicking on a graphic element which they imagine to be a link, but happens to not be a link, you could quickly fix this by linking the image to the destination URL your visitors are trying to get to, or make it absolutely clear to your users that the image is just a design element.
Heat maps, therefore, can be one of the best ways to test your site design, see how readable your content is and improve conversions.
Here are just some of the benefits of using HeatMap Tracker to monitor visitor behaviour on your website:
Record Everything Users Are Doing On Your Site
HeatMap Tracker creates a video of every user browsing session on your web site, allowing you to see all links and buttons clicked, eye-tracking and page scrolls.
Full Control Without Restrictions
The application is hosted on your own server, giving you no-limit recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-off cost to purchase the script, after which you are then entitled to receive free upgrades and all future enhancements.
Additional benefits of the Heat Map Tracker script include the following:
- Improve Site Usability: By seeing how visitors navigate your web pages, you can spot problems that prevent visitors from taking desired actions and correct these.
- Stop Guessing About User Behavior: The video playbacks of your users’ browsing sessions let you know precisely what happens on your site. Screen overlays let you know exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they hover in a specific location, how quickly they travel down your site and more! No more guessing or assuming wrongly … just factual intel of what happens when users explore your web site.
- Increase Website Sales: HeatMap Tracker lets you improve visitor interaction with your site, which creates better sales and conversion rates. There are a number of ways to achieve this and we’ll list several of these in the “Tips” section later in this review.
Features
HeatMap Tracker provides many unique features for WordPress users. Here are just a few of these:
- Quick and simple to install and set up. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your content visitors look at and measure how far down your sales pages your visitors scroll down to as a measure of the length of time your web copy can retain their attention. HeatMapTracker lets you study each and every visitor session to see how users interact with your website or some pages on your site.
- Unlimited session recording and user session playbacks. Are you required to provide statistical reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can measure visitors on your pages for a few days, a few weeks, 1 month, etc.
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see total visitors, tracked pages and total recorded user sessions Heat Map Tracker has recorded for each project. You can quickly view which pages your users are moving towards and how they are interacting with the content on each page, allowing you to spend more time on pages that users care about. You can also access regional demographic data of your visitors and see where they are coming from.
Additional features:
The image below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials customers have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just a few of the ways you can use HeatMapTracker on your web site to improve your business:
- Learn what’s working (i.e. where people click) and what’s not working (where visitors aren’t clicking). For example, are people watching your videos? Are they clicking on graphic elements assuming that they are links to another location?
- Get useful data on ways to improve your landing pages, signup forms, checkout processes, screen resolution, etc.
- Get practical data on ways to create A/B split testing to improve results
- Get actionable data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Create “above the fold” tests to improve your landing page’s visitor impact, or optimize the impact of your site’s real estate elements on your readers, such as banners, links, buttons, headlines, etc…
- Identify whether a page element should be inserted, rearranged, or taken out.
- Create “before” and “after” case studies for web-related services.
- Test if visitors tend to click images vs buttons versus text links, and how particular user segments interact within your website.
- Confirm suspected site security threats and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products developed by Mark Thompson, a well-known internet marketer with a solid reputation for delivering robust product quality and customer support. The member download area contains video instructions for installing and setting up the software.
Product Licensing Price
HeatMapTracker comes in three separate editions:
- Basic (Single) License – Single installation only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to 10 sites. Cost = $297.00 One-time.
- White Label Branding License – In addition to all of the features available in the other licenses (click-tracking, heatmaps, session replays, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition lets you install the plugin on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital agencies. Cost = $497.00 Single Payment.
Please Note: Price details for the HeatMap Tracker product can vary, depending on whether there are any promotions or limited-time special offers. The pricing shown above was current at the time this content was published. This may not be the actual price charged by the software author when you visit the plugin site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing information:
Additional Software Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services like Google Analytics can give you some very useful information on things such as the number of people landing on your website, how they find it and what they are doing during their visits. However, if you want to truly gain a real-time understanding into how your website and its content is being used by your visitors to connect with your digital presence, then a heatmap analytics software tool can be a very practical way to do so.
We recommend that you consider purchasing a copy of Heat Map Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your user-experience, visitor engagement and to get more sales of your products or services.
For full details, check out the software here: HeatMap Tracker – Live Click-Tracking And Heat Map Tracking Software
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