Being able to track, monitor and view the behavior of visitors on your web site is most important to your online success.
The management saying ”you can’t manage what you don’t measure” is as true today as ever. If you don’t know what is happening on your web site, how can you get better online results?
Businesses have looked for useful ways to track and analyze user behaviour since websites were first created. From basic counters that track the number of visitors, to very powerful statistical tracking software like Google Analytics and other applications that record and display comprehensively detailed key information.
Understanding user behaviour is very important for a successful business, not only because it enables you to understand what visitors are doing so you can improve your performance, but testing also shows that previous visitor behaviour is the most reliable way to predict future behaviour. More reliable, in fact, than knowing consumer demographics.
While the ability to track valuable data like the number of visitors are arriving on your site, which pages they are arriving on and departing from, how long they are remaining on your website for, keyword searches, page views, referring sites, and so on, is vitally important, wouldn’t it also be fantastic to be able to know precisely what users are doing, where on your site they are navigating through, what hyperlinks they are clicking on, which parts of your page they are most interested in, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Web heatmaps have been used to help locate areas of a web page that web visitors scan most frequently. Web heatmaps are also often integrated with other forms of statistical software and session replay software.
If you own a WordPress-powered website or blog, then it’s easy to add heat map tracking and session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software script that works with WordPress (and other programs) and that visually records your site visitors’ movements and creates instant heat maps showing precisely where they are clicking and where they scroll on your site.
HeatMapTracker application also allows you to look over the shoulders of every person who comes to your site.
Learn more here: HeatMapTracker
Benefits
The better you know how your users engage with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your site visitors from fully benefiting from your site, like unclear site navigation elements, or disruptive ads. As a website owner, you can help your readers to complete certain actions, such as opting into your newsletter or clicking on specific links.
While Google Analytics has its overlay feature which can show you which links on a page users are clicking, a heat map can display any clicks that users are making on your site, regardless of whether these are links or not. This is an important difference because if a heat map report helps you discover that readers are clicking on an image that they think is a link, but turns out not to be a link, you can easily edit this by linking the image to the destination URL your users are trying to get to, or make it absolutely clear to your visitors that the image is just a visual element.
Heatmaps, therefore, can be one of the best methods to test your site design, see how navigatable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to track visitor behavior on your site:
See Everything Visitors Are Doing On Your Web Pages
HeatMap Tracker captures every visitor session on your website, enabling you to record all which page elements are being clicked, eye-tracking and page scrolls.
Complete Control With No Restrictions
The software allows you to self-host the technology, giving you unlimited user recordings and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time cost to buy the application, which then entitles you to receive lifetime upgrades and enhancements.
Additional benefits include the following:
- Improve User Experience: By seeing how visitors use your web site, you can uncover obstacles preventing users from taking desired actions and reach your site goals.
- Stop Guessing About Visitor Behaviour: The screen video playbacks of your visitors’ sessions show you exactly what is happening on your web site. Screen overlays let you see exactly which links and buttons users click on, where they are drawn to most on your website, how long they stay on a particular spot, how quickly they travel down your content and more! No more guessing or hoping … just real metrics of what takes place when people move around your web pages.
- Increase Website Sales: Heat Map Tracker lets you increase user interaction with your business, which increases your sales and conversion rates. There are many ways to achieve this and we present some of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker offers many great features for web site owners. Here are just some of these:
- Fast and simple to install and set up. Goes to work in no time.
- View heat maps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your content visitors look at and see how far down your sales pages your users scroll down to as an average of how long your sales message can keep them engaged. HeatMapTracker lets you analyze every single user experience to see how visitors are interacting with your website or some pages on the site.
- Unlimited visitor recording and browser session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can measure visitor sessions on your site for a few days, a week or two, a month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats lets you view how many total visitors, tracked pages and total recorded sessions HeatMap Tracker has recorded for each project. You can quickly view the top pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving pages that users care about. You can also review regional demographic data of your visitors and discover which part of the world they are visiting from.
Additional software features:
The table below shows how HeatMapTracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials customers have submitted regarding the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your business:
- Learn what’s working (i.e. where visitors are clicking) and what doesn’t work (where people aren’t going to). For example, are people engaging with your videos? Are they clicking on graphic elements assuming that these are links to somewhere else?
- Get useful data on how to refine your landing pages, sign up forms, subscriptions, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get actionable data prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Conducting “above the fold” experiments to improve your website’s “first impression”, or maximize the impact of your home page’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether a content section should be added, modified, or taken out.
- Produce “before” and “after” case studies for web-related services.
- Analyze if users tend to click on images vs buttons versus text links, and how specific user segments interact within your site.
- Investigate confirmed site security issues or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering great products and support. The member download area includes video instructions for installing and configuring the software.
Product Price
Heat Map Tracker is available in 3 different editions:
- Basic (Single) License – Use on 1 website. Price = $197.00 One-time.
- Professional License – Use on up to ten domains. Cost = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser recording, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you want, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for digital marketing agencies. Price = $497.00 One-off payment.
Please Note: Pricing for Heat Map Tracker can vary, depending on whether there are any promotions or limited-time special offers. Presently, the software retails for the prices shown above. This may not be the actual price set by the product developer when you visit the plugin website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services such as Google Analytics can give you some useful information on things such as the number of people landing on your website, how they found it and what they do whilst visiting your website. However, to truly gain deep knowledge into how your web site and your content is helping your visitors to connect with your digital presence, then a heatmap analytics software tool can be very useful.
We recommend getting a license of HeatMap Tracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and for increasing online sales.
For more information, check out the software here: HeatMap Tracker – Real-Time ClickTracking And Heat Map Tracking Plugin
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