Being able to track and see visitor behavior is absolutely important to your online success.
The old adage “if you can’t measure it, you can’t manage it” is as true in the digital economy as it has ever been. If you don’t know what is happening when users arrive on your web pages, how will you get better results online?
Website users have looked for ways to track and analyze visitor behaviour since web sites were first introduced. From basic counters that track the number of visitors, to very powerful and sophisticated analytical tools like Google Analytics that can deliver very rich key information.
Tracking visitor behaviour is vitally important for the success of your digital presence, not just because it enables you to understand what visitors are doing so you can improve your performance, but research also proves that past consumer behavior is the most reliable way to predict future behavior. It’s an even better indicator, in fact, than demographics.
Although the ability to understand statistical reports such as the number of unique web users are visiting your website, which pages they are landing on and leaving from, how long they are staying on your website for, keywords searched, page views, referring websites, etc …, is highly essential, wouldn’t it be useful to know exactly what users are doing, where they are visiting the longest period on, which links they are clicking on, which parts of your content visitors are most interested in, and so on?
Fortunately, heatmap tracking technology makes this possible. Website heatmaps can be used to display areas on a web site page most frequently scanned by online visitors. Web heat maps are also often used alongside other forms of stat tracking applications and session replay software.
If you use WordPress, then you can easily add heatmap tracking with session replays to your business tool box using an easy-to-install and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software application that works with WordPress (and other web programs) and that lets you visually record your web site users’ entire journey and generates live heat maps that show where users are clicking and where they scroll on your web site.
HeatMapTracker software also allows you to look over the shoulders of every person who comes to your site.
Learn more here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your visitors are engaging with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your site visitors from fully benefiting from your site, such as unclear site navigation elements, or disruptive design elements. As a website owner, you can encourage your visitors to complete certain actions, such as signing up to a newsletter or click on specific links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of what links on your page visitors are clicking, a heatmap will show you any clicks that visitors are making on your page, whether these are actual links or not. This is an important benefit because if a heatmap analysis reveals that users are clicking on a graphic element that they think is a link, but turns out not to be a link, you would be able to easily remedy this by linking the image to the destination your visitors are trying to get to, or let your readers know that the image is just a visual element.
In short, heatmaps can be one of the most useful methods to test the design of your site, assess how navigatable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track visitor behavior on your site:
Record Everything Visitors Are Doing On Your Website
The application captures every visitor session on your site, enabling you to capture all clicks, eye-tracking and scrolls.
Complete Control With No Limitations
The application is self-hosted, giving you unlimited recordings and playbacks.
Lifetime Upgrades & Enhancements
There is a one-off cost to own the application, which entitles you to receive unlimited updates and all future enhancements for free.
Some additional benefits include:
- Improve Your Marketing Efforts: By seeing how visitors experience your site, you can uncover problems preventing users from progressing to the end of your sales funnel and improve your sales process.
- No More Guessing User Behaviour: The screen video playbacks of your visitors’ sessions show you precisely what is taking place on your web pages. Heat Maps let you know exactly which elements users click on, where they are drawn to most on your website, how long they hover in a specific location, how far they scroll down your content and more! No more guessing or making wrong assumptions … just real information of what goes on when people explore your web site.
- Increase Website Sales: HeatMapTracker lets you improve visitor engagement with your site, which improves your sales and conversions. There are many ways to achieve this and we discuss some of these in the “Tips” section later in this review.
Heat Map Tracker Features
Heat Map Tracker offers many features for WordPress users. Here are just some of these:
- Quick and easy to install and set up. Be up and running in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if people are clicking your site’s links, buttons, images and calls to action, see which areas of your content visitors spend more time view and see how far down your sales pages your visitors scroll down to as an indicator of how long your web copy can keep them interested. The software lets you review and analyze every single visitor action to help you see how they are interacting with your site or some pages on the website.
- Unlimited visitor recording and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can measure visitor sessions on your site for a few days, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for each project. You can easily see which pages your users are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on improving content that your users are more interested in. You can also review regional demographics of your visitors and see which part of the world they are visiting from.
Additional features:
The chart below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials and comments that plugin users have submitted for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your business:
- Learn what’s working (i.e. where people click) and what doesn’t work (where users aren’t going to). For example, are people engaging with your videos? Are they clicking on images assuming that these may link to somewhere else?
- Get ideas on how to refine your landing pages, sign up forms, checkout processes, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Perform “above the fold” experimentation to improve your site’s visitor impact, or optimize the impact of the home page’s real estate elements on your users, such as banners, links, buttons, sales copy, etc…
- Identify if any content could be inserted, edited, or taken out.
- Create “before” and “after” case studies for web services.
- Test if visitors tend to click images versus buttons vs text links, and how specific user segments engage with your site.
- Investigate suspected website security exploits or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a recognized internet marketer with a solid reputation for providing robust product quality and support. The product download area includes video tutorials for installing and configuring the software.
Software Pricing
Heat Map Tracker is available in 3 editions:
- Basic (Single) License – Allows you to use on 1 site. Cost = $197.00 One-time.
- Professional (Multiple) License – Allows you to install on up to 10 domains. Price = $297.00 One-off payment.
- White-Label) License – In addition to all of the features available in the other editions (click-tracking, heat maps, session replays, unlimited recording / pageviews, free upgrades and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for web service providers. Price = $497.00 One-off payment.
Please Note: Pricing details of HeatMapTracker depends on whether there are any promotions or limited-time special offers. The pricing shown above was current at the time this content was published. This may or may not be the actual pricing charged by the software seller when you visit the site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services such as Google Analytics can give you some very useful information on things such as how many people are coming to your site, how they are finding it and what they do during their visits. However, to truly gain deep knowledge into how your site and its content is being used by your visitors to connect with your digital presence, then a heatmap analytics application can be a very practical way to do this.
We recommend getting a copy of Heat Map Tracker if you need live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to make more online sales.
For more information, check out the software here: HeatMap Tracker – Real-Time Click-Tracking And Heat Map Tracking Plugin
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