Being able to track, monitor and view the behavior of visitors and users on your website or blog is very important to your online success.
The old saying “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is happening on your website, then how can you get better online results?
Business owners have looked for useful ways to track and analyze what is happening since websites first appeared. From simple tracking counters, to very sophisticated and powerful analytical software like Google Analytics which can deliver very detailed key metrics.
Tracking user behavior is important for the success of your digital business, not just because it enables you to understand what visitors are doing so you can better your performance, but it’s also been shown over and over that past visitor behavior is the most reliable way to predict future behavior. It’s a better predictor, in fact, than knowing visitor demographics.
While being able to analyze statistical information such as how many visitors are checking out your website, what pages they are landing on and leaving from, how long they are remaining on your website for, keywords searched, page views, referring pages, etc …, is extremely important, wouldn’t it also be great to be able to know exactly what users are reading, where they are staying the longest for, what links they are clicking on, what parts of the content visitors are reading, and so on?
Fortunately, heat map technology makes this easy. Website heat maps can be used to locate areas of a website page most frequently scanned by web visitors. Web heatmaps can also be integrated with other forms of web analytics and session replay software.
If you own a WordPress-powered website, then it’s easy to add heat map tracking with session replays to your arsenal of key web site analysis tools using an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress (and other CMS applications) and that visually records your web site visitors’ complete journey and creates instant heat maps showing where they click and where they scroll throughout your website.
HeatMapTracker application lets you see your site from your visitor’s perspective.
More info: HeatMap Tracker
Benefits
The more you know how your readers are interacting with your web pages, the more you can improve your site’s user experience. Imagine knowing the exact issues that are preventing your site visitors from fully accessing your website, such as confusing navigation layouts, or distracting ads. As a site owner, you can help your readers to perform certain actions, such as opting into your newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature that can show you which links on a web page are being clicked, a heatmap can also show you any clicks that visitors are making on your page, regardless of whether these are actual links or not. This is an important difference because if a heat map analysis helps you discover that readers are clicking on a graphic element which they imagine to be a link, but is actually not a link, you would be able to easily repair this by linking the image to the destination URL your visitors are trying to get to, or make it clear to your readers that the image is just a graphic.
Heat maps, therefore, can be one of the most useful methods to test the design of your site, assess how readable your site is and help to improve conversions.
Here are just some of the benefits of using Heat Map Tracker to track visitor behavior on your web site:
Record Everything Users Do On Your Website
HeatMapTracker captures every browsing movement on your website, allowing you to observe all clicks, eye-tracking and scrolls.
Full Control With No Restrictions
The script allows you to self-host the technology, giving you no restrictions on session recordings and playbacks.
Unlimited Upgrades And Enhancements
There is a one-off cost to buy the script, which entitles you to receive unlimited application upgrades and enhancements for free.
Some additional application benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they use your web site, you can uncover obstacles preventing visitors from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing User Behavior: The video recordings of your users’ sessions show you precisely what is taking place on your web pages. Heatmaps let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they choose to stay in a specific location, how far they travel down your pages and more! No more guesses or making wrong assumptions … just factual data of what goes on when visitors visit your website.
- Increase Website Sales: Heat Map Tracker helps you improve user interaction with your business, which creates better sales and conversion rates. There are many ways to achieve this and we’ll discuss several of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker offers many features for site owners. Here are just some of these:
- Quick and simple to install and implement. Ready to go in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors eyes are drawn to and measure how far down your product pages your visitors read down to as an indicator of how long your site or content can engage them for. HeatMapTracker lets you review and analyze each and every user action to see how visitors are interacting with your site or certain pages on the website.
- Unlimited visitor screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With Heat Map Tracker you can capture users on your pages for one day, a few weeks, 1 month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and all recorded user sessions Heat Map Tracker has recorded for each project. You can easily view which pages your readers are gravitating towards and how they interact with the content on each page, allowing you to spend more time on improving content that your visitors care about. You can also analyze regional demographics of your visitors and see which part of the world they are visiting from.
Additional features:
The image below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials and feedback users have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use HeatMapTracker on your website to improve your results:
- Understand what’s working (i.e. where users are clicking) and what’s not working (where visitors aren’t clicking). For example, are people watching your videos? Are they clicking on graphic elements believing that they link to another section?
- Get ideas on ways to optimize your landing pages, signup forms, sales funnel, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Creating “above the fold” tests to improve your site’s visitor impact, or optimize the impact of your website’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify if an element on the page should be included, modified, or removed.
- Create “before” and “after” case studies for online marketing services.
- Analyze whether visitors tend to click images versus buttons versus text links, and how particular user segments engage with your website.
- Review suspected site security and vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering great product quality and customer support. The member download area includes video tutorials for installing and setting up the software.
Software Pricing
HeatMapTracker is available in 3 different editions:
- Basic License – Single installation only. Price = $197.00 Single Payment.
- Professional License – Use on up to 10 sites. Cost = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click tracking, heat maps, browser recording, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency edition lets you install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for digital agencies. Price = $497.00 One-off payment.
Note: Pricing details of the product depends on whether there are any promotions or limited-time specials being offered. The above reflects the pricing when this article was written. This may or may not be the actual price charged by the product seller when you visit the plugin website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services such as Google Analytics can give you some very useful data on things such as the number of people visiting your website, how they are finding it and what they are doing during their visits. However, to truly gain deeper insights into how your website and its content is being used by your visitors to engage with your business online, then a heatmap analytics software tool can be extremely practical.
We recommend getting a license of Heat Map Tracker if you want real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your user-experience, visitor engagement and to get more sales of your products or services.
For more information, check out the software here: HeatMap Tracker – Real-Time Click-Tracking And Heat Map Tracking Software
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