Have you looked at the business and technology section of the news lately? More leading news, business, and technology publications are reporting that there is an increasing digital skills shortage, particularly in the area of digital marketing skills, and politicians around the world are issuing warnings that businesses are headed for a ‘digital skills crisis’ …
(The business sector is experiencing a global digital skills shortage!)
Technology-dependent countries like the US, UK, Australia, and many European countries face a significant competitive disadvantage as a result of this digital skills shortage. According to various studies like the Australian Digital Skills and Salary Survey, commissioned by the Slade Group Digital Practice and NET:101 and undertaken by Sweeney Research, many businesses are finding it difficult to source digital employees and are finding that the digital skills gap is taking a moderate or heavy toll on their business, yet they lack the strategy to address this problem.
According to Elizabeth Ebeli, Slade group’s digital practice manager …
“Organisations leave themselves wide-open to being left behind in the digital century.”
What About My Business?
According to the Digital Marketing Institute, content marketing is one of the most in-demand digital marketing skills companies and businesses are looking for.
With every new Google update announced and every new social media algorithm implemented the importance of content marketing becomes increasingly clearer. The demand for qualified content marketers has surged in the past year as digital marketing managers realize the value of providing valuable content to their customers. Quality content creation feeds into many essential elements of the digital marketing mix, including email marketing, social media, and SEO strategy.
(Source: Digital Marketing Institute)
Content is the currency of the Information Age. In today’s ultra-competitive Digital Economy, every employee should be able to create digital content to help sell or promote the business that employs them, no matter how small the business is.
One of the easiest ways to do this is through blogging.
When it comes to blogging, no other platform is as powerful or as effective at helping you get content published and promoted online as WordPress.
(WordPress is the world’s leading content publishing and content management platform!)
WPCompendium.org Provides Free Digital Skills Training On WordPress
WPCompendium.org provides hundreds of detailed WordPress step-by-step tutorials for businesses and non-coders … 100% FREE!
Use our FREE WordPress tutorials to educate and train every employee and staff member how to build, grow, and manage a WordPress site with no coding skills required, and how to add, edit, delete and manage content on your website or blog.
How Will Our Free Digital Skills Training Benefit Your Business?
Let’s take a look at some of the ways your business can benefit using our FREE WordPress tutorials to build up digital skills:
Digital Skills Training For Non-Coders
The digital skills shortage isn’t just restricted to programming or coding technology and web applications. There is also a growing demand for digital marketing skills. Skills like being able to start and grow a business website or blog, expertly manage your CMS, write great content that will engage your audience and provide value to your readers, produce and integrate a variety of media formats into your content, build an active presence on social media, improve your search results with SEO, identify and expand your online reach into related niche markets, and more!
Most businesses are not run by web developers, but by non-technical users who want to learn how to get better results online, not learn how to code websites or debug software applications. Most WordPress tutorials are written by web developers for web developers. Not WPCompendium.org. We provide hundreds of detailed step-by-step tutorials created specifically to help non-techies learn how to better market their business online and get better results using WordPress!
(Most businesses are run by non-techies. We provide WordPress tutorials and digital skills training for non-coders!)
Build A WordPress Site For Your Business … Or Many!
Let’s say that you want to expand your business presence online and add an e-commerce store, or a membership site, or a staff directory, or a customer helpdesk, or any other kind of digital asset your business needs.
Normally, this would involve hiring expert coders and spending thousands of dollars on web development costs.
With WordPress, you can easily build almost any kind of website you can imagine, with no coding skills required and at minimal cost.
We provide a complete digital skills training curriculum for WordPress comprised of detailed tutorials that take you step-by-step through the entire process of planning, installing, configuring, using, expanding, customizing, managing, securing, and growing your website with WordPress.
We also provide a detailed Introduction To WordPress module that explains the benefits of using WordPress, why WordPress is free, what the real costs of building a website with WordPress, what makes WordPress the world’s leading Content Management System (CMS), and more!
Turn Everyone In Your Business Into An Expert Content Marketer …
For many small businesses, their digital presence consists of a brochure-like website where no regular content is added to it.
Imagine how much growth your business would experience and how further ahead of your competition you would be if your sales and marketing people contributed content to your website regularly that educated visitors about the benefits of using your products and services and helped turn these into new leads, prospects, and sales, and if your operations and support staff provided regular training content, tips, and information aimed at turning new customers into repeat customers for life.
Think of all of the knowledge, skills, and expertise your people bring to your business. In some cases, there can be years of specialized knowledge about your industry and an in-depth understanding of the processes that go into producing your goods and services. This is all potential content locked inside people’s heads waiting to be harnessed. How can you harness this valuable resource and turn it into great content to help grow your digital presence?
(How can you harness the knowledge and expertise of your people and turn this resource into great digital content?)
Here’s one way …
Get someone in your business to sit down with our FREE step-by-step tutorials and start learning WordPress. Since our tutorials are designed to be easy to follow for people with no coding skills or previous web design experience, this can be anyone in your business. Task them with the goal of setting up and expertly configuring a WordPress blog or website for your business …
(Our WordPress step-by-step tutorials show you how to set this up!)
With an expertly configured WordPress site, all you have to do is publish content on a regular basis and WordPress will automatically notify search engines and syndicate your content to social media, driving new visitors to your site.
Your WordPress site will have separate categories on your website or blog for each department and each contributing member of your team will be assigned a separate login and specific roles, such as contributors, authors, and editors … even collaborators!
Our FREE WordPress tutorials not only show you how to set all of this up but also which free tools and online services to use to create a professional content publishing department.
Once your new WordPress site or blog is all set up and configured, get your people to sit down and go through our How To Use WordPress tutorials and subscribe them to our FREE 120-part content creation course, which will show them how to never run out of ideas for content.
With a little investment of time and our FREE digital skills training course on WordPress, any member of your staff can be turned into professional web content creators and marketers for your business.
(Turn any staff member into a professional content marketer with our FREE digital skills training tutorials on WordPress!)
Why Pay For WordPress Training Courses? Get The Best WordPress Training FREE!
WPCompendium.org provides hundreds of expertly written WordPress tutorials covering everything you need to know to build, manage and grow a business online using WordPress for FREE!
Over 10 years of experience building WordPress sites and teaching WordPress to businesses of all sizes have gone into creating these detailed step-by-step tutorials. If you are looking for a digital skills training course that will empower the people in your business to help you take full control of your digital presence, we guarantee you will not find a better course on WordPress than the one we provide here.
Start Your Digital Skills Training With WPCompendium.org … For FREE!
If you’re ready to start learning WordPress and improving your digital skills, our FREE tutorials are divided into the following tutorial modules:
This training module provides an overview of WordPress. Learn what WordPress is, why it’s used by millions of websites worldwide, and the many benefits of using WordPress to grow a successful business presence online.
- View all WordPress Overview Tutorials
Before you can build your website or blog, you need to do some planning and research. These tutorials show you how to save time and money developing a plan for your website and a content marketing strategy for your business.
- View all Website Planning Tutorials
You don’t need coding or programming skills to create a website using WordPress. This training module shows you step-by-step how to install WordPress on your domain with minimal cost and no coding skills required. We take you through the pre-installation and installation process.
- View all WordPress Installation Tutorials
After installing WordPress, it’s time to set up and configure your website. This training module shows you step-by-step how to configure your WordPress settings and how to integrate your site with other essential services that will help to drive traffic automatically to your website.
- View all WordPress Configuration Tutorials
Once your website is fully set up and configured, all you (or your staff) need to do is learn how to use WordPress. This training module not only shows you how to use all of the main features and functions of WordPress, it is also full of practical examples that you can apply to your own website or blog.
- View all WordPress User Tutorials
Learn how to extend, enhance, and expand the functionality of your WordPress site in just a few mouse clicks with plugins that can instantly transform your web presence into anything you can imagine and everything you need your website to do.
- View all WordPress Plugin Tutorials
Learn how to customize the look and feel of your website without having to hire web developers. The tutorials in this training module take you as far as you can go without touching code and then point you in the right direction if you need further customization done on your site.
- View all WordPress Customization Tutorials
WordPress maintenance is vital to keeping your WordPress site up-to-date and fully protected. Learn how to easily manage and maintain your own web presence, how to keep your WordPress site, themes, and plugins up-to-date, how to backup your WordPress files and database with automated tools, and how to troubleshoot common WordPress errors.
- View all WordPress Management Tutorials
- View all WordPress Optimization Tutorials
Keeping your WordPress site secure is very important. Learn about WordPress security and how to keep your WordPress site and your entire digital presence secure and protected from hackers, malicious users, and malware.
- View all WordPress Security Tutorials
- View all Online Business Tutorials
We wish you great success online!