The ability to track, monitor and view visitor behavior is absolutely vital to the success of your business online.
The old management adage “if you can’t measure it, you can’t manage it” is as true today as ever. If you don’t know what is happening when visitors arrive on your site, then how can you know what areas need improving?
Business owners have looked for smart ways to track and understand visitor behaviour since websites first appeared. From basic counters that track how many people have viewed your page, to powerful and sophisticated analytical tools like Google Analytics that can record incredibly detailed key metrics.
Learning about user behaviour is vitally important for a successful marketing strategy, not just because it enables you to understand what visitors are doing so you can improve your results, but it’s also been shown over and over that previous consumer behaviour is the most reliable way to predict future behavior. It’s an even more more reliable indicator in fact, than knowing visitor demographics.
Although the ability to view key metrics such as how many web users are arriving on your web site, which pages they are entering and exiting, how long they are staying on your site for, which keywords people are searching for, page views, referring web sites, etc …, is highly useful, wouldn’t it be great to be able to view precisely what users are clicking on, where they are navigating through for the longest time periods, which links they are clicking on, what areas of the page they are most interested in, and more?
Fortunately, heatmap technology makes this possible. Web heatmaps are used to help pinpoint areas of a web page that visitors scan most frequently. Web heat maps are also often integrated with other forms of statistical software and session replay software technologies.
If you use WordPress, then you can easily add heatmap tracking and session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually tracks your website users’ movements and creates instant heatmaps showing exactly where users are clicking and where they are scrolling throughout your site content.
HeatMapTracker software enables you to spy on every action your users make.
Go here to learn more: HeatMapTracker
Benefits
The more you know how your readers are interacting with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your prospects from fully accessing your website, such as unclear navigation elements, or disruptive design elements. As a website owner, you can help your users to complete certain actions, such as opt into your newsletter or clicking on certain links or buttons.
Although Google Analytics has its overlay feature that can show you which links on your web page visitors are clicking, a heat map will also reveal any clicks that users make on your site, regardless of whether they are actual links or not. This is an important benefit because if a heatmap analysis reveals that visitors are clicking on an image which they think is a link, but turns out not to be a link, you would be able to easily change this by linking the image to the destination your readers are trying to get to, or make it clear to your users that the image is just a graphic.
In short, heat maps are one of the best methods to test your site design, see how navigatable your site is and help to improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to monitor user behavior on your web site:
Record Everything Visitors Are Doing On Your Site
Heat Map Tracker captures every user browsing movement on your site, allowing you to monitor all links and buttons clicked, eye-tracking and page scrolls.
Complete Control Without Limitations
The software allows you to self-host the technology, giving you no limits on recordings and playbacks.
Free Updates And Enhancements
There is a one-time investment to buy the application, which entitles you to receive lifetime upgrades and all future enhancements.
Additional benefits include:
- Improve Site Usability: By seeing how visitors experience your website, you can spot challenges preventing visitors from taking desired actions and correct these.
- Stop Guessing About Visitor Behaviour: The video playbacks of your visitors’ browsing sessions allow you to understand exactly what is happening on your site. Heatmaps let you know exactly which elements users click on, which areas they are drawn to most on your site, how long they stay in a specific area, how quickly they scroll down your content and more! No more guessing or hoping … just pure data of what goes on when visitors come to your web pages.
- Increase Visitor Engagement: Heat Map Tracker lets you improve user interaction with your business, which increases your online sales and conversion rates. There are a number of ways to achieve this and we present several of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker provides many features for web site owners. Here are just a few of these:
- Fast and simple to install and configure. Goes to work in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your virtual real estate visitors spend more time on and monitor how far down your sales pages your users read down to as an average of how long your site can retain their attention. HeatMapTracker lets you review and analyze every single user experience to see how users interact with your website or some pages on the web site.
- Unlimited session recording and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can record visitor sessions on your web pages for a day, a week or two, a month, or even more!
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view how many total visitors, tracked pages and all sessions Heat Map Tracker has recorded for all projects. You can easily see which pages your readers are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving content that visitors are more interested in. You can also see regional demographics of all visitors and learn where they are visiting from.
Additional features:
The image below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are just some testimonials that customers have submitted for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your website to improve your results:
- Understand what works (i.e. where visitors are clicking) and what’s not working (where visitors aren’t clicking). For example, are users engaging with your videos? Are they clicking on graphic elements believing that they lead to somewhere else?
- Get useful data on how to optimize your landing pages, sign up forms, subscriptions, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- conduct “above the fold” testing to improve your home page’s visitor impact, or optimize the impact of the home page’s real estate elements on your visitors, such as banners, links, buttons, sales copy, etc…
- Identify whether a section of your content should be inserted, edited, or taken out.
- Create “before” and “after” case studies for digital services.
- Analyze whether visitors tend to click on images versus buttons vs text links, and how specific user segments engage within your website.
- Confirm suspected site security problems and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized online marketer with a solid reputation for delivering exceptional products and support. The product download area contains video instructions for installing and setting up the software.
Product Price
Heat Map Tracker is available in 3 editions:
- Basic (Single) License – Use on one domain. Price = $197.00 One-time.
- Professional License – Allows you to install on up to 10 websites. Cost = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heat maps, browser recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency license allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for digital agencies. Price = $497.00 One-time.
Note: Pricing for the Heat Map Tracker software depends on whether there are any promotions or limited-time specials being offered. The above reflects the pricing when this article was written. This may not be the actual price charged by the product developer when you visit the plugin website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing details:
Additional Software Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Analytics services such as Google Analytics can give you some great information on things such as the number of people arriving on your pages, how they found it and what they do whilst on your web pages. However, if you want to truly gain an understanding into how your site and your content is helping your visitors to engage with your digital presence, then a heatmap analytics software tool can be very practical.
We suggest purchasing a license of HeatMap Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help you improve user-experience, engagement and to increase your web sales.
For complete details, check out the software here: Heat Map Tracker – Real-Time Click-Tracking And HeatMap Tracking Plugin
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