Being able to track the behavior of visitors on your web site is absolutely vital to the success of your digital presence.
The adage ”you can’t manage what you can’t measure” is as important today as ever. If you don’t know what is happening on your website, how will you know what areas need improving?
Business owners have looked for accurate tools to track and understand what visitors are going to do on their websites since web sites were first developed. From basic tracking counters, to powerful and sophisticated analytical software like Google Analytics and other applications which track and display an exceptional amount of data.
Tracking visitor behavior is important for a successful digital business, not only because it enables you to understand what visitors are doing so you can better your performance, but it’s also been proven that past user behavior is the best predictor of future behaviour. More reliable, in fact, than consumer demographics.
While the ability to view key data such as the number of unique web visitors are arriving on your web site, what pages they are entering and exiting, how long they are staying on your site for, keyword searches, page views, referring web sites, and so on, is vitally useful, wouldn’t it be fantastic to know exactly what users are reading, where on your pages they are navigating through, what links they are clicking on, what parts of the content visitors are mostly intrigued about, and more?
Fortunately, heatmap technology makes this easy. Web heat maps can be used for displaying areas in a website page most frequently scanned by visitors. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay tools.
If you own a WordPress website or blog, then you can easily add heat map tracking and video session replays to your collection of key site analysis tools with an easy-to-install and very inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other web programs) and that lets you visually track your web site visitors’ entire journey and creates instant heat maps that show precisely where they click and where they scroll on your site content.
The HeatMapTracker analytics tool also allows you to see your site from your visitor’s unique point of view.
For more details, visit the software site here: HeatMapTracker
Benefits Of Using Heat Map Tracker
The more you know how your visitors engage with your website, the more you can improve your website’s user experience. Imagine knowing the exact barriers that prevent your prospects from fully accessing your site, like confusing site navigation layouts, or disruptive ads. As a site owner, you can guide your site visitors to complete certain actions, such as join a newsletter or clicking on specific links.
Although Google Analytics has its overlay feature that can give you an idea of what links on a page are being clicked, a heat map can also show you any clicks that users are making on your site, whether these are links or not. This is important because if a heatmap report reveals that users are clicking on an image that they suppose to be a link, but is actually not a hyperlinked image, you could quickly change this by adding a link to the image, or let your readers know that the image is just a graphic.
Heatmaps, therefore, can be one of the best ways to test your site design, measure how readable your site is and help to improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to monitor user behaviour on your website:
Monitor Everything Users Are Doing On Your Web Pages
HeatMapTracker captures every user browsing session on your site, enabling you to record all clicks, eye-tracking and page scrolls.
Full Control Without Limitations
The application is self-hosted, giving you no restrictions on session recording and pageviews.
Lifetime Upgrades And Enhancements
There is a one-time cost to own the HeatMapTracker application, which then entitles you to receive unlimited updates and future enhancements.
Additional benefits of the software include the following:
- Improve Site Usability: By seeing how visitors experience your website, you can identify obstacles preventing users from taking desired actions and improve your sales process.
- No More Guessing User Behavior: The video playbacks of your visitors’ sessions allow you to see precisely what takes place on your web pages. Heatmaps let you know exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they hover in a specific section, how fast they navigate down your pages and more! No more guesses or making wrong assumptions … just factual information of what takes place when users come to your web site.
- Increase User Engagement: HeatMap Tracker lets you increase visitor engagement with your business, which improves your online sales and conversion rates. There are a number of ways to do this and we list several of these in the “Tips” section further below.
Software Features
HeatMap Tracker offers many unique features for site owners. Here are just some of these:
- Quick and easy to install and implement. Ready to go in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors spend more time on and monitor how far down your page your visitors scroll as an indicator of the length of time your site can keep them interested. The software lets you analyze every single user action to help you understand how they interact with your site or some pages on your web site.
- Unlimited session screen captures and user session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can capture users on your site for a day, a week or two, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view how many total visitors, tracked pages and total sessions Heat Map Tracker has recorded for each project. You can easily see the top pages your users are moving towards and how they interact with each page’s content, allowing you to spend more time on improving content that visitors are more interested in. You can also access regional demographics of all visitors and see where they are visiting from.
Additional features:
The table below shows how HeatMap Tracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials users have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your results:
- Discover what’s working (i.e. where users click) and what doesn’t work (where people aren’t going to). For example, are people watching your videos? Are they clicking on images thinking that they link to another area of your site?
- Get practical data on ways to refine your landing pages, sign-up forms, shopping cart, navigation, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Create “above the fold” experimentation to improve your website’s visitor impact, or maximize the impact of your site’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify if any section of the content needs to be added, changed, or taken out.
- Produce “before” and “after” case studies for web-related services.
- Compare if visitors prefer to click on images vs buttons versus text links, and how specific user segments engage within your website.
- Troubleshoot suspected site security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for providing exceptional product quality and customer support. The product download area contains video tutorials for installing and setting up the software.
Software Price
HeatMap Tracker comes in three different versions:
- Basic License – Single use only. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Allows you to use on up to 10 domains. Cost = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, browser session recording, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency edition allows you to install the plugin on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web development agencies. Cost = $497.00 One-time.
Please Note: Pricing for this product can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing shown above was current at the time this review was published. This may not be the actual price set by the plugin developer when you visit the website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing:
Additional Software Info
For a demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Analytics services like Google Analytics can provide useful data on things such as the number of people landing on your site, how they find it and what they are doing during their visits. However, to truly gain deeper insights into how your web site and its content is helping your visitors to connect with your digital presence, then a heatmap analytics software application can be a great way to do this.
We suggest purchasing a copy of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to generate more sales of your products or services.
For more details, check out the software here: HeatMapTracker – Real-Time ClickTracking And HeatMap Tracking Software
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