Being able to track and see the behavior of visitors and users on your web site is absolutely vital to the success of your digital presence.
The saying ”you can’t manage what you don’t measure” is as important in the digital age as ever. If you don’t know what is happening when users arrive on your web pages, how will you know what areas need improving?
Businesses have looked for useful ways to track and analyze visitor behaviour since web sites first appeared. From basic tracking counters, to sophisticated statistical tracking software like Google Analytics that can record incredibly rich measurements.
Analyzing user behavior is vitally important for a successful website, not just because it allows you to understand what visitors are doing so you can better your performance, but testing also shows that past consumer behavior is the most reliable way to predict future behaviour. It’s an even better indicator, in fact, than knowing consumer demographics.
While the ability to track key details such as the number of unique web visitors are coming to your site, which pages they are entering and exiting, how long they are remaining on your website for, what terms people are searching for, page views, referring pages, and so on, is extremely useful, wouldn’t it also be useful to track exactly what visitors are reading, where on your site they are visiting the longest for, what links they are clicking on, what parts of your site they are mostly interested in, and more?
Fortunately, heatmap tracking technology makes this easy and possible. Website heat maps are used to help pinpoint areas in a website page most frequently scanned by online visitors. Web heat maps can also be used alongside other forms of web analytic software and session replay software.
If you own a WordPress-powered website, then you can easily add heat map tracking with video session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software application that works with WordPress and that lets you visually track your website visitors’ every movement and creates live heat maps that show where they are clicking and where they are scrolling on your web pages.
The HeatMapTracker software lets you look over the shoulders of everyone who visits your web site.
For more details, visit the software site here: HeatMapTracker
Benefits
The better you know how your readers interact with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your prospects from fully engaging with your website, like confusing navigation elements, or disruptive adverts. As the website owner, you can encourage your visitors to complete certain actions, such as sign up to your newsletter or clicking on specific links.
While Google Analytics has an overlay feature that can show you which links on your page visitors are clicking, a heatmap can also reveal any clicks that visitors are making on your page, regardless of whether these are actual links or not. This is important because if a heatmap report helps you discover that readers are clicking on an image that they suppose to be a link, but turns out not to be a hyperlinked image, you would be able to quickly fix this by linking the image to the page your users are trying to get to, or let your readers know that the image is not a link.
Heatmaps, therefore, can be one of the best methods to test the design of your site, see how navigatable your site is and improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to track user behaviour on your website:
Capture Everything Visitors Do On Your Site
HeatMap Tracker lets you record every visitor movement on your site, enabling you to see all page clicks, eye-tracking and scrolls.
Complete Control With No Limitations
The software is self-hosted, giving you no-limit session recording and playbacks.
Unlimited Upgrades And Enhancements
There is a one-time investment to buy the HeatMapTracker script, after which you are then entitled to receive free updates and future enhancements.
Additional software benefits include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they browse your website, you can spot difficulties that prevent visitors from taking desired actions and reach your site objectives.
- No More Guessing Visitor Behavior: The video playbacks of your users’ sessions reveal precisely what is taking place on your web site. Overlays let you see exactly which links and buttons visitors click on, which areas they are drawn to most on your website, how long they choose to stay in a particular section, how far they navigate down your content and more! No more guessing or making wrong assumptions … just accurate data of what happens when people land on your website.
- Increase Online Sales: HeatMapTracker helps you improve user engagement with your site, which increases your sales and conversions. There are many ways to do this and we discuss a number of these in the “Tips” section later in this review.
Software Features
HeatMapTracker provides many unique features for web site owners. Here are just a few of these:
- Fast and easy to install and configure. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and calls to action, see which areas of your pages visitors spend more time view and measure how far down the page your users scroll down to as a benchmark of how long your website and/or sales copy can keep them engaged. HeatMapTracker lets you analyze each and every user experience to help you learn how they interact with your site or some pages on the website.
- Unlimited visitor screen captures and playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can measure visitors on your website for a few days, a couple of weeks, one month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view how many total visitors, tracked pages and total recorded visitor sessions HeatMap Tracker has recorded for all projects. You can quickly see the top pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on improving content that users care about. You can also monitor regional demographic data of all visitors and discover where they are visiting from.
Additional features:
The chart below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are some of the testimonials customers have submitted for the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the ways you can use HeatMapTracker on your site to improve your business:
- Discover what’s working (i.e. where people click) and what’s not working (where visitors are not clicking). For example, are users watching your videos? Are they clicking on graphic elements assuming that these may be linking to another section?
- Get useful data on ways to refine your landing pages, sign up forms, sales funnel, screen resolution, etc.
- Get actionable information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Performing “above the fold” tests to improve your landing page’s “first impression”, or optimize the impact of the home page’s real estate elements on your visitors, such as banners, navigational links, buttons, headlines, etc…
- Identify whether a page element should be included, reworked, or taken out.
- Create “before” and “after” case studies for online marketing services.
- Analyze if visitors prefer to click images vs buttons vs text links, and how particular user segments interact within your web site.
- Review confirmed website security threats and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for delivering reliable products and product support. The members area contains video tutorials for installing and configuring the software.
Software Cost
HeatMap Tracker is available in 3 editions:
- Basic License – Licensed for one website. Price = $197.00 One-off payment.
- Professional License – Use on up to 10 websites. Price = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, browser session replays, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency edition lets you install the software on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web development service providers. Cost = $497.00 One-time.
Note: Current pricing for the HeatMap Tracker product can vary, depending on whether there are any promotions or limited-time special offers. The price above was current when this article was published. This may not be the actual price set by the product seller when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Analytics services like Google Analytics can provide good metrics on things such as how many people are landing on your site, how they found it and what they are doing whilst on your web pages. However, to really gain deeper insights into how your website and its content is helping your visitors to connect with your business online, then a heat map analytics software tool can be extremely useful.
We recommend getting a license of Heat Map Tracker if you need real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your site’s user-experience, visitor engagement and to get more web sales.
For more details, check out the software here: Heat Map Tracker – Live Click-Tracking & HeatMap Tracking Plugin
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