The ability to understand the behavior of visitors and users on your site is most important to the success of your digital presence.
The old adage ”you can’t manage what you can’t measure” is as important in the digital age as it has ever been. If you don’t know what is happening when users arrive on your web site, how would you know what areas need improving?
People have looked for ways to track and analyze user behaviour since websites first appeared. From simple counters that track how many people have viewed your web page, to very powerful analytical software like Google Analytics and other applications which can capture comprehensively detailed information.
Learning about user behaviour is important for the success of your online business marketing strategy, not just because it allows you to understand what visitors are doing so you can better your performance, but testing also shows that past visitor behaviour is the best way to predict future behaviour. It’s an even more more reliable indicator in fact, than knowing demographics.
Although the ability to understand key information like the number of visitors are exploring your site, what pages they are coming and leaving from, how long they are staying on your website for, which keywords people are searching for, page views, referring websites, etc …, is extremely useful, wouldn’t it also be useful to be able to track exactly what users are reading, where on your pages they are navigating around in, which links they are clicking on, what areas of your site visitors are pausing to read more about, and more?
Fortunately, heatmap tracking technology makes this easy. Web heat maps have been used to analyze areas in a website page that online visitors scan most frequently. Web heatmaps can also be used alongside other forms of web analytics and session replay software.
If you own a WordPress-powered website, then it’s easy to add heatmap tracking and session replays to your collection of key business analysis tools with an easy-to-install and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress and that lets you visually record your site visitors’ complete journey and generates live heatmaps that show where users click and where they scroll on your pages.
The HeatMapTracker application enables you to record every action your visitors make.
To learn more about the software go here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your readers are interacting with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your visitors from fully engaging with your site, like unclear site navigation layouts, or distracting adverts. As a site owner, you can help your readers to complete certain actions, such as joining your newsletter or click on specific links.
Although Google Analytics has its overlay feature which can show you what links on your page are being clicked, a heatmap can also reveal any clicks that visitors make on your page, whether they are links or not. This is a significant difference because if a heatmap report helps you discover that users are clicking on an image that they suppose to be a link, but happens to not be a link, you could quickly change this by adding a link to the image, or let your visitors know that the image is just a design element.
In short, heatmaps can be one of the best methods to test the design of your site, measure how readable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track user behaviour on your site:
Capture Everything Visitors Are Doing On Your Website
HeatMapTracker lets you record every visitor movement on your site, enabling you to see all links and buttons clicked, eye-tracking and scrolls.
Full Control With No Limitations
The application is hosted on your server, giving you no limits on session recording and pageviews.
Unlimited Upgrades And Enhancements
There is a one-off investment to buy the software, which then entitles you to receive unlimited script updates and added features for free.
Additional benefits of the HeatMapTracker software include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web pages, you can identify difficulties preventing users from taking desired actions and correct these.
- Stop Guessing Visitor Behavior: The screen video recordings of your visitors’ browser sessions reveal exactly what is happening on your website. Screen overlays let you know exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they stay in a specific location, how far they navigate down your content and more! No more guessing or making wrong assumptions … just factual metrics of what happens when users move around your site.
- Increase Website Sales: HeatMapTracker lets you improve visitor interaction with your site, which increases sales and conversions. There are many ways to achieve this and we go over some of these in the “Tips” section further below.
Software Features
HeatMapTracker includes many features for site owners. Here are just some of these:
- Quick and easy to install and implement. Ready to go in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and calls to action, see which areas of your content visitors eyes are drawn to and measure how far down your sales or product pages your visitors scroll down to as an indicator of how long your site or content can keep them interested. The software lets you analyze every single user experience to help you understand how visitors are interacting with your website or certain pages on your site.
- Unlimited visitor recording and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can record user sessions on your web pages for one day, a week or two, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total sessions the heat map analytics software has recorded for each project. You can easily see the top pages your visitors are gravitating towards and how they interact with each page’s content, allowing you to spend more time on improving pages that your visitors are more interested in. You can also review regional location data of all visitors and see where they are coming from.
Additional software features:
The image below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials and comments plugin users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just some of the ways you can use HeatMapTracker on your site to improve your results:
- Understand what’s working (i.e. where people click) and what doesn’t work (where people aren’t going to). For example, are visitors engaging with your videos? Are they clicking on images thinking that these link to somewhere else?
- Get ideas on ways to optimize your landing pages, sign up forms, memberships, navigation, etc.
- Get practical data on ways to create A/B split testing to improve results
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Create “above the fold” experimentation to improve your website’s “first impression”, or optimize the impact of your website’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether an element on your page needs to be added, edited, or deleted.
- Create “before” and “after” case studies for digital services.
- Test if visitors prefer to click images vs buttons versus text links, and how particular user segments engage within your site.
- Troubleshoot suspected website security problems or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a highly recognized internet marketer with a solid reputation for providing great product quality and product support. The member download area includes video tutorials for installing and configuring the software.
Product Cost
HeatMapTracker comes in 3 editions:
- Basic (Single) License – Single installation only. Cost = $197.00 Single Payment.
- Professional License – Use on up to 10 domains. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser replays, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency edition lets you install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web agencies. Cost = $497.00 Single Payment.
Please Note: Price details for Heat Map Tracker can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the software sells for the amounts shown above. This may or may not be the actual price charged by the software seller when you visit the site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Services like Google Analytics can provide you with great information on things such as how many people are arriving on your website, how they find it and what they do whilst on your site. However, if you want to truly gain an insight into how your website and your content is being used by your visitors to connect with your business online, then a heatmap analytics service can be a very practical way to do so.
We recommend that you consider getting a license of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, visitor engagement and to make more online sales.
For more details, check out the software here: Heat Map Tracker – Live Click-Tracking & Heat Map Tracking Plugin
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