Being able to track and monitor the behavior of visitors on your web site is absolutely vital to the success of your business online.
The adage ”you can’t manage what you don’t measure” is as true in the digital economy as it has ever been. If you don’t know what is happening on your web pages, how would you get better results online?
People have looked for useful ways to track and understand visitor behaviour since websites first appeared. From basic counters that track how many people have viewed your site, to powerful statistical tracking tools like Google Analytics which can track incredible metrics.
Learning about user behavior is very important for the success of your business, not just because it enables you to understand what visitors are doing so you can improve your performance, but it’s also been shown that previous user behaviour is the best way to predict future behaviour. More reliable, in fact, than knowing consumer demographics.
Although being able to see key data like the number of visitors are exploring your web site, which pages they are coming and leaving from, how long they are staying on your website for, keyword searches, page views, referring websites, and so on, is vitally essential, wouldn’t it be great to be able to know precisely what visitors are clicking on, where they are staying the longest time on, what hyperlinks they are clicking on, what parts of your page they are pausing on, and more?
Fortunately, heat map tracking technology makes this easy and possible. Website heatmaps have been used to help pinpoint areas of a web site page that online visitors scan most frequently. Web heat maps can also be integrated with other forms of stat tracking applications and session replay software technologies.
If you own a WordPress site, then it’s easy to add heatmap tracking and recorded session replays to your collection of essential website analysis tools with a simple to use and very inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software application that is compatible with WordPress (and other CMS applications) and that visually tracks your web site users’ every movement and creates live heat maps showing where they are clicking and where they scroll throughout your web pages.
The HeatMapTracker analytics tool enables you to look over the shoulders of everyone who visits your site.
More info: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more you know how your users interact with your web pages, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your site visitors from fully engaging with your website, such as unclear navigation elements, or disruptive adverts. As the website owner, you can encourage your visitors to complete certain actions, such as opting into your newsletter or click on specific links or buttons.
While Google Analytics has its overlay feature that can show you what links on a page users are clicking, a heatmap will show you any clicks that visitors make on your page, whether these are actual links or not. This is important because if a heat map analysis helps you discover that readers are clicking on an image that they think is a link, but is actually not a link, you could quickly edit this by adding a link to the image, or make it clear to your visitors that the image is not a hyperlink.
Heatmaps, therefore, can be one of the most useful ways to test your site design, see how navigatable your site is and help to improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to track visitor behavior on your web site:
Monitor Everything Visitors Do On Your Site
HeatMap Tracker lets you record every browsing movement on your site, allowing you to observe all page clicks, eye-tracking and page scrolls.
Full Control With No Limitations
The script is self-hosted, giving you unlimited session recordings and pageviews.
Free Updates & Enhancements
There is a one-off cost to own the software, which entitles you to receive unlimited software upgrades and all future enhancements for life.
Additional benefits of the software include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they use your web site, you can uncover problems preventing visitors from progressing to the end of your sales funnel and reach your site benchmarks.
- No More Guessing Visitor Behavior: The screen video playbacks of your users’ browser sessions show you precisely what takes place on your web pages. Click overlays let you know exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they hover in a particular area, how far and quickly they travel down your pages and more! No more guessing or hoping … just pure metrics of what goes on when users visit your site.
- Increase Visitor Engagement: HeatMapTracker lets you improve visitor engagement with your business, which improves your sales and conversion rates. There are many ways to do this and we go over a few of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker provides many features for site owners. Here are just some of these:
- Fast and simple to install and implement. Ready to use in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors eyes are drawn to and measure how far down the page your users read down to as a benchmark of the length of time your website and/or sales copy can retain their attention. Heat Map Tracker lets you study every single user session to see how visitors are interacting with your website or some pages on your site.
- Unlimited visitor recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With HeatMap Tracker you can spy on user sessions on your site for a few days, a week or two, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to see how many total visitors, tracked pages and total recorded user sessions HeatMapTracker has recorded for all projects. You can easily view the top pages your users are moving towards and how they interact with each page’s content, allowing you to spend more time on pages that your users are more interested in. You can also monitor regional demographics of all visitors and discover which part of the world they are coming from.
Additional features:
The table below shows how Heat Map Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are just some testimonials and feedback that plugin customers have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just some of the ways you can use HeatMap Tracker on your web site to improve your business:
- Understand what’s working (i.e. where people click) and what doesn’t work (where users are not going to). For example, are visitors watching your videos? Are they clicking on graphic elements believing that these may be linking to another destination?
- Get insights on ways to refine your landing pages, sign up forms, subscriptions, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Create “above the fold” tests to improve your site’s “first impression”, or optimize the impact of the site’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify whether an element on your page could be inserted, edited, or taken out.
- Create “before” and “after” comparison reports for digital services.
- Analyze whether users prefer to click on images versus buttons versus text links, and how particular user segments engage with your website.
- Investigate suspected site security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering great products and product support. The member download area contains video instructions for installing and configuring the software.
Product Licensing Pricing
HeatMapTracker comes in 3 different editions:
- Basic (Single) License – Use on one domain. Cost = $197.00 Single Payment.
- Professional License – Use on up to 10 sites. Price = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic and Professional editions (click tracking, heat maps, browser session recording, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency edition allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web service providers. Price = $497.00 One-off payment.
Please Note: The cost to purchase the HeatMapTracker software can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the price when this review was written. This may or may not be the actual price charged by the software seller when you visit the plugin site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest price:
Additional Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services such as Google Analytics can provide very useful information on things such as the number of people landing on your website, how they found it and what they are doing during their visits. However, to truly gain a deep understanding into how your website and its content is being used by your visitors to connect with your digital presence, then a heat map analytics application can be extremely useful.
We suggest buying a copy of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, visitor engagement and to increase your web sales.
For full details, check out the software here: Heat Map Tracker – Live Click-Tracking And Heat Map Tracking Plugin
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