Being able to understand the behavior of visitors on your web site is most important to the success of your business online.
The adage ”you can’t manage what you don’t measure” is as true in the digital age as always. If you don’t know what is happening when users arrive on your site, how can you improve your online results?
Business owners have been looking for ways to track and analyze what is happening since web sites first appeared. From simple tracking counters, to powerful and sophisticated analytical tools like Google Analytics and other applications which can record and let you see detailed measurements.
Tracking visitor behaviour is vitally important for the success of your web site, not only because it enables you to understand what visitors are doing so you can improve your performance, but testing also confirms that past visitor behaviour is the most reliable indicator of future behavior. It’s an even better predictor, in fact, than knowing demographics.
While being able to understand statistical information such as the number of unique web users are landing on your web site, which pages they are arriving on and departing from, how long they are remaining on your site for, keywords searched, average page views, referring web sites, and so on, is vitally essential, wouldn’t it be useful to be able to track precisely what users are doing, where on your pages they are navigating around in, which hyperlinks they are clicking on, what parts of the page they are most interested in, and more?
Fortunately, heat map tracking technology makes this possible. Website heatmaps are used for displaying areas on a website page that online visitors scan most frequently. Web heat maps can also be integrated with other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then you can easily add heat map tracking with session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other website programs) and that visually records your site visitors’ complete journey and generates instant heatmaps that show exactly where users are clicking and where they are scrolling throughout your website.
The HeatMapTracker analytics tool also allows you to see your website from your visitor’s unique point of view.
For more details, visit the software site here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The better you know how your readers engage with your website, the more you can improve your website’s user experience. Imagine knowing the exact barriers that prevent your prospects from fully accessing your website, such as unclear navigation layouts, or distracting banner ads. As the site owner, you can encourage your users to complete certain actions, such as opt into your newsletter or clicking on certain links or buttons.
While Google Analytics has its overlay feature that can show you which links on your web page are being clicked, a heat map will show you any clicks that visitors are making on your page, regardless of whether these are links or not. This is a significant benefit because if a heat map report reveals that users are clicking on a graphic element that they suppose to be a link, but happens to not be a link, you would be able to easily remedy this by adding a link to the image, or let your users know that the image is just a design element.
Heatmaps, therefore, can be one of the most useful ways to test the design of your website, assess how navigatable your content is and help to improve conversions.
Here are just some of the many benefits and advantages of using HeatMap Tracker to monitor user behaviour on your web site:
Monitor Everything Visitors Are Doing On Your Web Pages
HeatMapTracker records every user browsing session on your website, enabling you to observe all clicks, eye-tracking and page scrolling.
Complete Control With No Limitations
The script allows you to self-host the technology, giving you unrestricted session recording and pageviews.
Free Updates & Enhancements
There is a one-off investment to buy the script, which then entitles you to receive unlimited updates and future enhancements for free.
Additional benefits of the Heat Map Tracker application include:
- Improve Your Marketing: By seeing how visitors experience your site, you can spot issues that prevent visitors from progressing to the end of your sales funnel and correct these.
- Stop Guessing User Behaviour: The video playbacks of your users’ browsing sessions show you exactly what is happening on your web site. Click overlays let you see exactly which links and buttons visitors click on, where they are drawn to most on your site, how long they browse on a particular area, how quickly they travel down your pages and more! No more guesses or assuming wrongly … just factual evidence of what goes on when users land on your website.
- Increase Visitor Engagement: HeatMap Tracker lets you increase visitor engagement with your business, which improves sales and conversion rates. There are many ways to do this and we’ll discuss several of these in the “Tips” section later in this review.
Software Features
HeatMapTracker provides many unique features for WordPress users. Here are just some of these:
- Fast and easy to install and set up. Ready to use in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and monitor how far down your sales pages your visitors scroll as a benchmark of how long your content can keep them interested. Heat Map Tracker lets you analyze each and every visitor action to see how visitors interact with your site or certain pages on your website.
- Unlimited visitor recording and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can capture user sessions on your website for a few days, a week or two, a month, etc.
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all recorded visitor sessions Heat Map Tracker has recorded for each project. You can quickly view the top pages your visitors are moving towards and how they interact with each page’s content, allowing you to spend more time on pages that users are more interested in. You can also see regional demographics of all visitors and discover where they are coming from.
Additional software features:
The chart below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials that plugin users have submitted regarding the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your results:
- Understand what works (i.e. where users click) and what doesn’t work (where visitors aren’t going to). For example, are visitors watching your videos? Are they clicking on graphic elements assuming that these lead to somewhere else?
- Get actionable data on how to refine your landing pages, signup forms, checkout processes, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Creating “above the fold” tests to improve your home page’s “first impression”, or optimize the impact of the website’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify if any content could be inserted, rearranged, or removed.
- Create “before” and “after” comparison reports for web-related services.
- Test whether users prefer to click on images vs buttons versus text links, and how specific user segments engage with your web site.
- Investigate potential website security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering exceptional product quality and product support. The members area includes video instructions for installing and configuring the software.
Software Pricing
HeatMapTracker comes in 3 editions:
- Basic License – Single installation only. Price = $197.00 One-off payment.
- Professional License – Use on up to ten domains. Cost = $297.00 One-time.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heatmaps, session recording, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you want, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web development service providers. Price = $497.00 Single Payment.
Please Note: Pricing for this product depends on whether there are any promotions or limited-time specials being offered. Presently, the product is selling for the pricing shown above. This may or may not be the actual price charged by the product developer when you visit the site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services such as Google Analytics can provide you with important information on things such as the number of people coming to your website, how they find it and what they are doing during their visits. However, to really gain a deep understanding into how your web site and your content is being used by your visitors to connect with your digital presence, then a heat map analytics software tool can be a great way to do this.
We recommend getting a copy of HeatMapTracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to get more sales of your products or services.
To learn more, check out the software here: HeatMap Tracker – Real-Time ClickTracking And Heat Map Tracking Software
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