Being able to track visitor behavior is absolutely vital to the success of your business online.
The old management adage “if you can’t measure it, you can’t manage it” is as true in the digital age as ever. If you don’t know what is happening on your site, how can you get better results online?
Businesses have looked for accurate ways to track and analyze what visitors are up to in their internet sites since web sites first appeared. From simple tracking counters, to very powerful statistical tracking software like Google Analytics and other applications which can track an exceptional amount of key data.
Understanding user behaviour is important for a successful digital presence, not only because it enables you to understand what visitors are doing so you can better your results, but research also proves that previous user behaviour is the best predictor of future behaviour. More reliable, in fact, than demographics.
While being able to track valuable reports such as how many visitors are exploring your web site, which pages they are coming and leaving from, how long they are remaining on your website for, keywords searched, page views, referring web sites, and so on, is highly useful, wouldn’t it also be excellent to know precisely what visitors are doing, where on your pages they are staying the longest period on, what hyperlinks they are clicking on, which areas of the site visitors are pausing on, and more?
Fortunately, heat map tracking technology makes this easy and possible. Web heatmaps are used to locate areas in a web site page most frequently scanned by visitors. Web heat maps can also be integrated with other forms of web analytics and session replay software technologies.
If you use WordPress, then you can easily add heat map tracking with session replays to your business tool box with a simple to use and very inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is technically not a WordPress plugin, but a software program that is compatible with WordPress and that lets you visually record your website users’ every movement and generates instant heatmaps that show where they are clicking and where they scroll on your web site.
HeatMapTracker analytics tool lets you record every click your users make.
More info: HeatMap Tracker
Benefits
The better you know how your visitors interact with your web site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your users from fully accessing your site, such as unclear navigation layouts, or disruptive adverts. As the website owner, you can encourage your site visitors to complete certain actions, such as sign up to your newsletter or clicking on specific links.
Although Google Analytics has its overlay feature that can give you an idea of what links on your web page users are clicking, a heatmap can also show you any clicks that users are making on your page, whether these are actual links or not. This is important because if a heat map analysis reveals that users are clicking on an image that they suppose to be a link, but turns out not to be a hyperlinked image, you could quickly fix this by adding a link to the image, or let your readers know that the image is just a graphic.
Heatmaps, therefore, can be one of the best ways to test the design of your website, see how readable your content is and improve conversions.
Here are just some of the benefits and advantages of using Heat Map Tracker to monitor user behaviour on your web site:
Record Everything Users Do On Your Web Site
HeatMap Tracker lets you record every user browsing session on your site, allowing you to see all page clicks, eye-tracking and scrolls.
Complete Control Without Restrictions
The application allows you to self-host the technology, giving you no-limit user recordings and pageviews.
Unlimited Upgrades & Enhancements
There is a one-off cost to buy the application, after which you are then entitled to receive unlimited updates and all future enhancements.
Some additional benefits of the software include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they browse your web site, you can uncover problems preventing visitors from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing Visitor Behavior: The video recordings of your users’ sessions reveal exactly what is happening on your web site. Click overlays let you know exactly which links and buttons users click on, where they are drawn to most on your website, how long they stay in a specific spot, how far and quickly they scroll down your pages and more! No more guesses or making wrong assumptions … just accurate intel of what takes place when visitors come to your web site.
- Increase User Engagement: Heat Map Tracker lets you improve user interaction with your business, which improves online sales and conversion rates. There are many ways to achieve this and we’ll discuss several of these in the “Tips” section later in this review.
Features
Heat Map Tracker offers many great features for site owners. Here are just some of these:
- Fast and simple to install and implement. Ready to go in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and calls to action, see which areas of your content visitors spend more time view and observe how far down your sales or product pages your visitors scroll as an indicator of how long your site or content can keep them engaged. HeatMapTracker lets you analyze every single visitor experience to see how users are interacting with your site or some pages on the web site.
- Unlimited session recording and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your website’s ability to convert or engage users? With Heat Map Tracker you can spy on users on your site for a few days, a few weeks, a month, or even more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and all recorded visitor sessions HeatMapTracker has recorded for each project. You can quickly see the top pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to spend more time on improving pages that your users care about. You can also review regional demographic data of your visitors and see where they are coming from.
Additional features:
The image below shows how Heat Map Tracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are just some testimonials and feedback plugin users have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMapTracker on your site to improve your business:
- Discover what works (i.e. where visitors are clicking) and what doesn’t work (where visitors are not going to). For example, are people engaging with your videos? Are they clicking on graphic elements assuming that these are links to somewhere else?
- Get insights on how to optimize your landing pages, signup forms, subscriptions, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Create “above the fold” experimentation to improve your website’s visitor impact, or maximize the impact of the site’s real estate elements on your users, such as ad banners, links, buttons, headlines, etc…
- Identify whether any new content should be inserted, rearranged, or removed.
- Create “before” and “after” comparison reports for digital marketing services.
- Analyze if users tend to click images versus buttons versus text links, and how specific user segments interact with your site.
- Troubleshoot potential site security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products authored by Mark Thompson, a highly respected internet marketer with a solid reputation for providing great products and support. The member download area includes video instructions for installing and configuring the software.
Product Price
HeatMapTracker comes in three editions:
- Basic License – Allows you to use on one site. Cost = $197.00 Single Payment.
- Professional License – Licensed for up to ten sites. Cost = $297.00 Single Payment.
- Agency (Whitelabel License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser recording, unlimited recording / page views, free updates and enhancements and professional support), the Agency edition allows you to install the software on unlimited sites, create client sub-accounts, and set up automated PayPal client invoices, making it ideal for web development service providers. Price = $497.00 One-off payment.
Note: The cost to purchase the HeatMap Tracker software depends on whether there are any promotions or limited-time special offers. Currently, the software is being retailed for the amounts shown above. This may not be the actual price charged by the product developer when you visit the product site and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing details here:
Additional Software Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services like Google Analytics provide great data on things such as the number of people landing on your website, how they are finding it and what they do during their visits. However, if you want to truly gain deeper insights into how your site and its content is helping your visitors to engage with your business online, then a heat map analytics software application can be very practical.
We recommend purchasing a license of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and to increase your web sales.
To learn more, visit the software website: Heat Map Tracker – Live Click-Tracking & Heat Map Tracking Software
***