The ability to track and see visitor behavior is extremely important to your online success.
The old business management adage ”you can’t manage what you don’t measure” is as true in the digital age as it has ever been. If you don’t know what is happening on your site, then how would you know what needs to be improved?
Businesses have looked for useful methods to track and understand what is happening since web sites were first introduced. From basic counters that track visitors, to very powerful and sophisticated statistical tracking software like Google Analytics and other applications which record and display incredibly granular data.
Understanding visitor behaviour is very important for the success of your online business marketing strategy, not just because it allows you to understand what visitors are doing so you can improve your performance, but research also shows that past consumer behavior is the best predictor of future behaviour. It’s an even more more reliable predictor in fact, than user demographics.
Although being able to see statistical reports such as how many web users are arriving on your web site, which pages they are coming and leaving from, how long they are staying on your site for, which keywords people are searching for, average page views, referring pages, and so on, is extremely important, wouldn’t it also be great to be able to know exactly what visitors are reading, where on your site they are visiting the longest for, what hyperlinks they are clicking on, what areas of the content visitors are mostly interested in, and so on?
Fortunately, heatmap technology makes this possible. Website heat maps have been used for displaying areas in a web site page most frequently scanned by web visitors. Web heatmaps are also often used alongside other forms of web analytic software and session replay software.
If you own a WordPress web site, then it’s easy to add heat map tracking and session replays to your collection of key business analysis tools using an easy-to-install and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software tool that works with WordPress and that visually tracks your website visitors’ entire journey and generates live heat maps that show where users are clicking and where they are scrolling throughout your pages.
The HeatMapTracker analytics tool enables you to see your website from your visitor’s unique point of view.
For more details go here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The more accurately you know how your readers are engaging with your website, the more you can improve your website’s user experience. Imagine knowing the exact barriers that prevent your visitors from fully accessing your website, such as unclear site navigation elements, or disruptive ads. As a website owner, you can guide your users to perform certain actions, such as joining a newsletter or clicking on specific links.
Although Google Analytics has its overlay feature which can give you an idea of what links on a page visitors are clicking, a heat map will also reveal any clicks that visitors are making on your page, regardless of whether they are links or not. This is important because if a heatmap report helps you discover that visitors are clicking on an image which they imagine to be a link, but turns out not to be a link, you would be able to easily change this by adding a link to the image, or let your readers know that the image is not a hyperlink.
Heatmaps, therefore, are one of the most useful ways to test the design of your site, measure how navigatable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to monitor visitor behavior on your site:
Observe Everything Users Are Doing On Your Web Site
The script creates a video of every user browsing session on your site, allowing you to observe all page clicks, eye-tracking and scrolls.
Complete Control Without Restrictions
The script is hosted on your own server, giving you no restrictions on session recording and pageviews.
Free Upgrades And Enhancements
There is a one-time cost to buy the application, after which you are then entitled to receive unlimited upgrades and all future enhancements.
Some additional benefits include the following:
- Improve Site Usability: By seeing how visitors experience your web site, you can uncover difficulties that prevent users from taking desired actions and reach your site benchmarks.
- No More Guessing Visitor Behavior: The screen video playbacks of your visitors’ sessions reveal precisely what is taking place on your website. Overlays let you see exactly which links and buttons users click on, where they are drawn to most on your site, how long they browse in a specific location, how far and quickly they scroll down your site and more! No more guesses or assuming wrongly … just pure information of what goes on when visitors move around your website.
- Increase Visitor Engagement: HeatMap Tracker lets you increase visitor engagement with your site, which increases online sales and conversions. There are many ways to do this and we’ll present several of these in the “Tips” section further below.
Software Features
HeatMap Tracker offers many unique features for WordPress users. Here are just a few of these:
- Quick and easy to install and implement. Ready to go in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors look at and see how far down your sales pages your users read down to as a benchmark of the length of time your website and/or sales copy can keep them engaged. The software lets you review and analyze every single visitor experience to help you see how they are interacting with your website or particular pages on your web site.
- Unlimited visitor screen captures and session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can measure visitors on your site for a day, a few weeks, a month, or more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total sessions HeatMap Tracker has recorded for all projects. You can easily see the top pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving pages that users care about. You can also review regional location data of all visitors and see where they are coming from.
Additional features:
The table below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials and comments plugin users have written about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your web site to improve your business:
- Understand what works (i.e. where users are clicking) and what doesn’t work (where users are not going to). For example, are visitors engaging with your videos? Are they clicking on images thinking that they may link to another section?
- Get insights on ways to improve your landing pages, signup forms, subscriptions, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get practical information prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Performing “above the fold” tests to improve your website’s visitor impact, or maximize the impact of your home page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether a page element needs to be added, edited, or taken out.
- Produce “before” and “after” comparison reports for digital marketing services.
- Compare if users prefer to click images vs buttons vs text links, and how particular user segments interact within your website.
- Investigate confirmed site security issues and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a respected online marketer with a solid reputation for providing reliable product quality and customer support. The member download area contains video instructions for installing and setting up the software.
Product Pricing
Heat Map Tracker is available in three separate versions:
- Basic (Single) License – Allows you to install on 1 site. Cost = $197.00 Single Payment.
- Professional License – Licensed for up to 10 websites. Cost = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the Basic and Professional licenses (click tracking, heatmaps, session replays, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency license allows you to install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web agencies. Price = $497.00 One-off payment.
Note: The cost of purchasing HeatMap Tracker can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the plugin is selling for the prices shown above. This may not be the actual pricing charged by the product seller when you visit the product site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current price:
Additional Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Analytics services such as Google Analytics can provide important metrics on things such as the number of people finding your pages, how they are finding it and what they are doing during their visits. However, to truly gain deeper insights into how your site and your content is being used by your visitors to engage with your business online, then a heat map analytics application can be a very practical way to do so.
We suggest purchasing a license of Heat Map Tracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help you improve user-experience, engagement and to get more sales of your products or services.
For more details, visit the software website here: HeatMap Tracker – Live Click-Tracking And Heat Map Tracking Software
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