Being able to track, monitor and understand visitor behavior is extremely important to your online success.
The business management saying ”you can’t manage what you can’t measure” is as important in the digital economy as it has ever been. If you don’t know what is happening on your web pages, then how will you know what areas of your website need to be improved?
Businesses have looked for ways to track and understand visitor behaviour since web sites were first developed. From basic tracking counters, to very powerful and sophisticated statistical tracking software like Google Analytics and other applications that capture incredible information.
Learning about visitor behaviour is very important for the success of your web site, not just because it enables you to understand what visitors are doing so you can improve your performance, but testing also confirms that previous consumer behaviour is the most reliable way to predict future behavior. More reliable, in fact, than knowing demographics.
While the ability to monitor valuable information like how many unique visitors are coming to your site, which pages they are coming and leaving from, how long they are staying on your website for, which keywords people are searching for, page views, referring pages, etc …, is vitally important, wouldn’t it be useful to track precisely what visitors are clicking on, where on your pages they are visiting the longest time on, what hyperlinks they are clicking on, what areas of your content visitors are mostly intrigued about, and more?
Fortunately, heatmap tracking technology makes this possible. Web heat maps can be used to review areas in a web site page most frequently scanned by web visitors. Web heat maps can also be integrated with other forms of statistical software and session replay software.
If you use WordPress, then you can easily add heatmap tracking with recorded visitor session replays to your business tool box with a simple to use and quite inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software application that works with WordPress (and other website programs) and that visually records your site users’ every movement and generates live heatmaps showing where they are clicking and where they are scrolling on your web pages.
The HeatMapTracker application also allows you to look over the shoulders of everyone who visits your web site.
More info: HeatMap Tracker
Benefits
The better you know how your readers interact with your web pages, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your site visitors from fully benefiting from your site, like confusing navigation elements, or disruptive adverts. As the site owner, you can encourage your readers to complete certain actions, such as sign up to a newsletter or clicking on certain links or buttons.
Although Google Analytics has its overlay feature that can show you what links on a page visitors are clicking, a heat map will also show you any clicks that users make on your site, regardless of whether they are actual links or not. This is important because if a heat map analysis helps you discover that users are clicking on a graphic element which they suppose to be a link, but turns out not to be a hyperlinked image, you could quickly edit this by adding a link to the image, or make it clear to your users that the image is not a hyperlink.
In short, heatmaps are one of the best ways to test the design of your website, measure how readable your content is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor user behaviour on your web site:
Record Everything Users Do On Your Website
Heat Map Tracker records every user browsing movement on your site, allowing you to capture all which page elements are being clicked, eye-tracking and page scrolling movement.
Complete Control With No Restrictions
The software is hosted on your server, giving you no limits on session recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-off cost to buy the application, after which you are then entitled to receive free updates and future enhancements.
Some additional script benefits include the following:
- Improve Site Usability: By seeing how visitors experience your website, you can discover problem areas preventing users from taking desired actions and correct these.
- Stop Guessing About User Behavior: The screen video playbacks of your users’ sessions show you exactly what takes place on your site. Heatmaps let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they stay on a particular section, how far they travel down your content and more! No more guessing or making wrong assumptions … just real evidence of what goes on when people explore your website.
- Increase Website Sales: HeatMap Tracker lets you increase visitor interaction with your business, which creates better sales and conversions. There are many ways to do this and we discuss a number of these in the “Tips” section later in this review.
Software Features
HeatMap Tracker provides many features for WordPress users. Here are just a few of these:
- Fast and easy to install and configure. Ready to go in no time.
- View heat maps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your site visitors look at and measure how far down your page your visitors read down to as an average of how long your web copy can engage them for. HeatMap Tracker lets you analyze each and every visitor session to help you see how visitors are interacting with your website or certain pages on your web site.
- Unlimited session screen captures and playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With HeatMapTracker you can measure users on your website for a few days, a week, a month, or even more!
- In-depth analytics. HeatMap Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view how many total visitors, tracked pages and total sessions Heat Map Tracker has recorded for each project. You can quickly view the top pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on improving pages that your visitors are more interested in. You can also monitor regional demographics of your visitors and discover where they are coming from.
Additional features:
The chart below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials and feedback users have submitted regarding the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the ways you can use HeatMapTracker on your site to improve your results:
- Learn what’s working (i.e. where people are clicking) and what’s not working (where people aren’t going to). For example, are people watching your videos? Are they clicking on images believing that these lead to another area of your site?
- Get actionable data on ways to refine your landing pages, signup forms, sales funnel, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Create “above the fold” tests to improve your website’s “first impression”, or optimize the impact of the landing page’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify whether a page element should be added, modified, or deleted.
- Produce “before” and “after” comparison reports for online marketing services.
- Analyze if users prefer to click on images versus buttons vs text links, and how specific user segments interact within your website.
- Diagnose potential site security or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering great products and support. The members area contains video instructions for installing and setting up the software.
Software Price
Heat Map Tracker is available in 3 separate versions:
- Basic License – Single domain only. Price = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to ten websites. Price = $297.00 One-off payment.
- White-Label Branding) License – In addition to all of the features available in the Basic & Professional editions (click-tracking, heat maps, browser session replays, unlimited recording / page views, free updates and enhancements and professional support), the Agency license lets you install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoices, making it an ideal solutions for web service providers. Price = $497.00 Single Payment.
Note: Price details for this product can vary, depending on whether there are any promotions or limited-time specials being offered. Currently, the product sells for the prices shown above. This may or may not be the actual price charged by the product author when you visit the site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current pricing here:
Additional Software Info
For a video of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services like Google Analytics can give you some very useful data on things such as how many people are coming to your website, how they found it and what they are doing during their visits. However, to really gain a deep understanding into how your site and its content is helping your visitors to connect with your digital presence, then a heat map analytics software application can be a great way to do this.
We suggest buying a license of Heat Map Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and for increasing sales of your products or services.
For more information, visit the software website: HeatMapTracker – Real-Time ClickTracking & HeatMap Tracking Software
***