Being able to track and monitor visitor behavior is absolutely important to the success of your business online.
The management saying “if you can’t measure it, you can’t manage it” is as important in the digital age as it has ever been. If you don’t know what is happening on your web pages, then how can you know what areas need improving?
Business owners have looked for ways to track and understand what is happening since websites first appeared. From basic counters that track visitor numbers, to sophisticated statistical tracking tools like Google Analytics that can capture incredibly granular information.
Knowing visitor behavior is important for the success of your business, not just because it allows you to understand what visitors are doing so you can better your performance, but research also shows that past consumer behavior is the most reliable way to predict future behaviour. It’s a better predictor, in fact, than knowing demographics.
While the ability to view valuable details like how many web visitors are visiting your website, what pages they are coming and leaving from, how long they are remaining on your site for, which terms are being searched for, unique page views, referring pages, and so on, is highly essential, wouldn’t it be great to track exactly what users are clicking on, where on your pages they are navigating around in, what links they are clicking on, which parts of your page they are most interested in, and more?
Fortunately, heat map technology makes this easy. Web heatmaps have been used to help locate areas of a website page most frequently scanned by visitors. Web heatmaps are also often used alongside other forms of web analytics and session replay software technologies.
If you own a WordPress site, then it’s easy to add heat map tracking and session replays to your arsenal of key business analysis tools using an easy-to-install and very inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is not technically a WordPress plugin, but a software tool that is compatible with WordPress (and other CMS applications) and that visually tracks your website visitors’ every movement and creates instant heatmaps showing where they click and where they scroll throughout your site.
The HeatMapTracker analytics tool lets you look over the shoulders of every person who comes to your web site.
Go here to learn more about this analytics tool: HeatMap Tracker
Benefits
The better you know how your users interact with your web site, the more you can improve your site’s user experience. Imagine knowing the specific obstacles that are preventing your site visitors from fully benefiting from your website, such as confusing navigation layouts, or distracting ads. As a website owner, you can help your readers to perform certain actions, such as joining your newsletter or click on certain links.
Although Google Analytics has its overlay feature that can show you which links on your web page are being clicked, a heatmap will also display any clicks that users are making on your site, regardless of whether they are actual links or not. This is a significant difference because if a heatmap analysis helps you discover that visitors are clicking on a graphic element that they imagine to be a link, but turns out not to be a link, you would be able to easily edit this by adding a link to the image, or make it clear to your visitors that the image is not linked.
Heatmaps, therefore, are one of the best ways to test the design of your website, measure how readable your site is and help to improve conversions.
Here are just some of the many benefits of using Heat Map Tracker to track user behaviour on your web site:
See Everything Visitors Are Doing On Your Web Pages
HeatMap Tracker lets you record every browsing session on your web site, allowing you to view all links and buttons clicked, eye-tracking and scrolls.
Full Control With No Restrictions
The application is self-hosted, giving you no limits on recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-off investment to own the script, which then entitles you to receive unlimited script updates and enhancements for life.
Additional script benefits include the following:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they browse your website, you can discover difficulties that prevent visitors from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About Visitor Behavior: The screen video recordings of your visitors’ browser sessions let you observe exactly what happens on your web site. Overlays let you know exactly which elements visitors click on, where they are drawn to most on your website, how long they browse in a specific section, how far they travel down your site and more! No more guessing or making wrong assumptions … just pure intel of what happens when users explore your web pages.
- Increase User Engagement: HeatMapTracker helps you improve visitor engagement with your business, which creates better sales and conversions. There are many ways to do this and we discuss a number of these in the “Tips” section later in this review.
Software Features
HeatMapTracker offers many features for website owners. Here are just a few of these:
- Quick and simple to install and configure. Ready to go in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors look at and monitor how far down your sales or product pages your visitors read down to as a benchmark of the length of time your site can retain their attention. Heat Map Tracker lets you review and analyze every single visitor action to see how they are interacting with your website or specific pages on the site.
- Unlimited visitor screen captures and user session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can record visitors on your website for a few days, a couple of weeks, 1 month, etc.
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and all sessions HeatMap Tracker has recorded for all projects. You can easily see the top pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on improving pages that your readers care about. You can also review regional demographics of all visitors and learn where they are visiting from.
Additional features:
The chart below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are a couple of the testimonials and feedback that users have provided for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your website to improve your results:
- Learn what works (i.e. where users click) and what’s not working (where visitors aren’t clicking). For example, are users engaging with your videos? Are they clicking on images assuming that they may link to another location?
- Get useful data on how to optimize your landing pages, sign up forms, sales funnel, navigation, etc.
- Get useful information on ways to create A/B split testing to improve conversions
- Get practical data prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Performing “above the fold” tests to improve your landing page’s “first impression”, or optimize the impact of your landing page’s real estate elements on your users, such as banners, navigational links, buttons, headlines, etc…
- Identify if a section of the content could be inserted, modified, or removed.
- Produce “before” and “after” comparison reports for web-related services.
- Analyze if users prefer to click images versus buttons vs text links, and how specific user segments interact within your website.
- Troubleshoot confirmed site security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products owned by Mark Thompson, a respected online marketer with a solid reputation for delivering exceptional product quality and customer support. The members area contains video tutorials for installing and setting up the software.
Product Cost
Heat Map Tracker comes in three versions:
- Basic (Single) License – Installs on 1 domain. Cost = $197.00 One-time.
- Professional License – Allows you to use on up to 10 sites. Cost = $297.00 One-time.
- White-Label Branding) License – In addition to all of the features available in the other licenses (click-tracking, heat maps, session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency edition allows you to install the software on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it ideal for web marketing agencies. Price = $497.00 One-time.
Please Note: Pricing for the HeatMap Tracker product depends on whether there are any promotions or limited-time special offers. The price shown above was correct at the time this content was written. This may not be the actual pricing set by the product author when you visit the site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services like Google Analytics can provide you with great information on things such as the number of people finding your site, how they found it and what they do whilst visiting your web site. However, if you want to really gain an insight into how your website and your content is being used by your visitors to engage with your digital presence, then a heatmap analytics application can be very practical.
We recommend purchasing a license of HeatMap Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and for increasing sales of your products or services.
For more details, check out the software here: HeatMap Tracker – Real-Time ClickTracking And Heat Map Tracker
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