Being able to track, monitor and understand visitor behavior is most important to your online success.
The old business adage “if you can’t measure it, you can’t manage it” is as true today as it has ever been. If you don’t know what is happening on your site, how will you get better online results?
Business owners have been looking for smart tools to track and understand user behaviour since websites first appeared. From simple counters that track how many people have viewed your web site, to powerful and sophisticated statistical tracking tools like Google Analytics and other applications that record detailed metrics.
Tracking user behaviour is vitally important for the success of your digital business, not only because it allows you to understand what visitors are doing so you can improve your performance, but it’s also been shown over and over that past visitor behaviour is the most reliable predictor of future behaviour. More reliable, in fact, than visitor demographics.
While the ability to monitor key metrics like the number of visitors are visiting your website, what pages they are arriving on and departing from, how long they are staying on your website for, keywords searched, page views, referring pages, and so on, is highly essential, wouldn’t it be excellent to be able to track exactly what users are clicking on, where they are navigating through, which hyperlinks they are clicking on, which areas of your site visitors are mostly interested in, and more?
Fortunately, heatmap technology makes this easy. Website heat maps are used to help pinpoint areas in a website page most frequently scanned by web visitors. Web heat maps are also often integrated with other forms of statistical software and session replay software technologies.
If you use WordPress, then you can easily add heat map tracking and session replays to your arsenal of essential business analysis tools using a simple to use and inexpensive WordPress-compatible software tool.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other applications) and that lets you record your website users’ complete journey and generates instant heatmaps that show exactly where they click and where they scroll on your site content.
The HeatMapTracker application also lets you look over the shoulders of every person who comes to your site.
For more details, visit the script site here: HeatMapTracker
Benefits
The more accurately you know how your readers are engaging with your web pages, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your site visitors from fully accessing your website, such as confusing navigation layouts, or distracting ads. As a website owner, you can guide your site visitors to perform certain actions, such as opt into your newsletter or click on certain links or buttons.
Although Google Analytics has an overlay feature which can give you an idea of which links on a web page visitors are clicking, a heatmap will also reveal any clicks that users make on your page, regardless of whether these are links or not. This is a significant difference because if a heatmap report reveals that readers are clicking on an image which they suppose to be a link, but is actually not a hyperlinked image, you could quickly remedy this by linking the image to the page your visitors are trying to get to, or let your users know that the image is not linked.
Heat maps, therefore, are one of the most useful ways to test the design of your website, see how readable your site is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor visitor behaviour on your site:
Record Everything Users Do On Your Web Site
HeatMapTracker creates a screen video of every visitor session on your web site, allowing you to monitor all links and buttons clicked, eye-tracking and page scrolling.
Complete Control Without Restrictions
The script is self-hosted, giving you unrestricted visitor recordings and pageviews.
Free Upgrades & Enhancements
There is a one-time investment to own the application, which then entitles you to receive unlimited updates and enhancements for free.
Some additional benefits of the Heat Map Tracker script include the following:
- Improve User Experience: By seeing how visitors navigate your website, you can spot obstacles that prevent visitors from progressing to the end of your sales funnel and reach your site objectives.
- No More Guessing Visitor Behaviour: The video playbacks of your users’ browsing sessions show you precisely what takes place on your website. Screen overlays let you see exactly which buttons and links users click on, where they are drawn to most on your site, how long they browse in a specific spot, how fast they travel down your pages and more! No more guesses or hoping … just pure intel of what happens when visitors move around your web pages.
- Increase Online Sales: HeatMapTracker helps you improve visitor engagement with your site, which improves sales and conversions. There are a number of ways to achieve this and we discuss a number of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMapTracker includes many unique features for WordPress users. Here are just some of these:
- Quick and easy to install and configure. Goes to work in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors spend more time reading and monitor how far down your sales pages your visitors scroll as an indicator of the length of time your sales message can retain their attention. HeatMap Tracker lets you review and analyze each and every user experience to help you learn how users interact with your site or specific pages on the site.
- Unlimited session recording and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can capture user sessions on your site for a day, a few weeks, a month, or more!
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you see how many total visitors, tracked pages and all recorded user sessions the heat map analytics software has recorded for all projects. You can easily view the top pages your readers are gravitating towards and how they are interacting with each page’s content, allowing you to invest more time on the content that your readers are more interested in. You can also monitor regional location data of all visitors and see where they are coming from.
Additional software features:
The table below shows how HeatMapTracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials customers have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your site to improve your results:
- Learn what’s working (i.e. where visitors click) and what’s not working (where users aren’t clicking). For example, are users watching your videos? Are they clicking on images believing that they may be links to another section?
- Get useful information on how to refine your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Conducting “above the fold” tests to improve your site’s visitor impact, or maximize the impact of your landing page’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify if a page element should be inserted, reworked, or deleted.
- Produce “before” and “after” comparison reports for digital marketing services.
- Test whether users prefer to click on images vs buttons versus text links, and how specific user segments engage with your web site.
- Troubleshoot suspected site security weaknesses and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering robust products and product support. The member download area includes video instructions for installing and setting up the software.
Software Pricing
Heat Map Tracker is available in three editions:
- Basic License – Single license only. Cost = $197.00 One-time.
- Professional License – Use on up to ten domains. Price = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic and Professional editions (click-tracking, heatmaps, browser session replays, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web development service providers. Cost = $497.00 One-time.
Note: The cost of purchasing HeatMapTracker depends on whether there are any promotions or limited-time special offers. Presently, the product sells for the pricing shown above. This may or may not be the actual price set by the product seller when you visit the product website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing details here:
Additional Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Services such as Google Analytics can give you some useful metrics on things such as the number of people coming to your pages, how they find it and what they do whilst visiting your website. However, to truly gain a deep understanding into how your website and its content is helping your visitors to engage with your digital presence, then a heatmap analytics tool can be a very practical way to do this.
We recommend that you consider buying a copy of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your site’s user-experience, visitor engagement and to generate more sales of your products or services.
For complete details, check out the software here: HeatMap Tracker – Live Click-Tracking & Heat Map Tracker
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