Being able to track and monitor the behavior of visitors on your website or blog is extremely important to your online success.
The adage ”you can’t manage what you can’t measure” is as important today as ever. If you don’t know what is happening on your web pages, how would you improve your results?
Website users have looked for accurate tools to track and analyze visitor behavior since websites first appeared. From simple tracking counters, to sophisticated and powerful analytical software like Google Analytics which can deliver an incredible amount of key metrics.
Understanding visitor behavior is very important for the success of your digital business, not only because it allows you to understand what visitors are doing so you can better your results, but it’s also been proven that previous user behaviour is the most reliable indicator of future behavior. It’s an even better predictor, in fact, than knowing consumer demographics.
While the ability to see key metrics such as the number of unique visitors are visiting your site, which pages they are coming and leaving from, how long they are staying on your website for, keyword searches, unique page views, referring websites, etc …, is highly important, wouldn’t it also be useful to be able to know exactly what visitors are doing, where on your pages they are navigating through for the longest period of time, which hyperlinks they are clicking on, what parts of your content visitors are pausing to read more about, and more?
Fortunately, heat map tracking technology makes this easy. Web heatmaps have been used to help locate areas of a web site page that web visitors scan most frequently. Web heat maps can also be integrated with other forms of web analytic software and session replay tools.
If you own a WordPress website or blog, then it’s easy to add heatmap tracking and session replays to your collection of key website analysis tools using a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software application that is compatible with WordPress and that lets you track your web site users’ every movement and creates instant heatmaps that show where users are clicking and where they are scrolling on your web site.
HeatMapTracker software allows you to look over the shoulders of everyone who visits your web site.
More info: HeatMapTracker
Benefits
The more accurately you know how your readers interact with your web site, the more you can improve your site’s user experience. Imagine knowing the specific obstacles that are preventing your site visitors from fully engaging with your website, such as confusing site navigation elements, or distracting adverts. As the website owner, you can encourage your readers to perform certain actions, such as opt into your newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of what links on your web page are being clicked, a heatmap can also show you any clicks that visitors are making on your site, regardless of whether these are links or not. This is an important difference because if a heatmap analysis helps you discover that visitors are clicking on an image that they imagine to be a link, but happens to not be a hyperlinked image, you could easily edit this by linking the image to the destination your visitors are trying to get to, or make it clear to your readers that the image is not a link.
In short, heat maps can be one of the best ways to test your site design, measure how navigatable your content is and improve conversions.
Here are just some of the benefits and advantages of using HeatMapTracker to monitor visitor behavior on your web site:
Monitor Everything Users Do On Your Site
The script captures every user browsing session on your website, enabling you to monitor all page clicks, eye-tracking and scrolls.
Full Control With No Limitations
The software allows you to self-host the technology, giving you unrestricted session recording and playbacks.
Lifetime Updates And Enhancements
There is a one-time cost to purchase the application, after which you are then entitled to receive free upgrades and future enhancements.
Additional benefits include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they navigate your website, you can identify issues preventing users from taking desired actions and correct these.
- No More Guessing Visitor Behavior: The video recordings of your visitors’ browser sessions show you exactly what is happening on your web site. Heatmaps let you see exactly which buttons and links users click on, where they are drawn to most on your website, how long they browse in a specific location, how quickly they scroll down your pages and more! No more guesses or making wrong assumptions … just real intel of what goes on when users visit your site.
- Increase Website Sales: Heat Map Tracker helps you increase user engagement with your business, which increases your sales and conversion rates. There are a number of ways to achieve this and we list some of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker offers many features for site owners. Here are just some of these:
- Fast and simple to install and implement. Goes to work in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if people are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors look at and see how far down the page your visitors scroll as a benchmark of how long your site or content can keep them interested. HeatMapTracker lets you analyze every single user session to help you learn how users are interacting with your site or specific pages on your web site.
- Unlimited session recording and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can measure visitor sessions on your web pages for a few days, a couple of weeks, 1 month, etc.
- In-depth analytics. HeatMapTracker provides deep analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and total recorded visitor sessions the heat map analytics software has recorded for all projects. You can easily view which pages your visitors are gravitating towards and how they interact with the content on each page, allowing you to spend more time on the content that visitors are more interested in. You can also analyze regional demographic data of your visitors and learn which part of the world they are coming from.
Additional features:
The image below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are some of the testimonials and feedback users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
***
“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
***
“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the many ways you can use HeatMapTracker on your website to improve your results:
- Discover what works (i.e. where visitors click) and what doesn’t work (where users aren’t going to). For example, are people engaging with your videos? Are they clicking on images believing that they are links to another location?
- Get ideas on how to refine your landing pages, sign up forms, memberships, screen resolution, etc.
- Get practical data on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Create “above the fold” testing to improve your landing page’s “first impression”, or optimize the impact of the site’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify if a page element could be included, rearranged, or taken out.
- Create “before” and “after” case studies for web services.
- Analyze if users prefer to click images versus buttons vs text links, and how specific user segments interact with your site.
- Analyze confirmed site security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart group of products developed by Mark Thompson, a respected internet marketer with a solid reputation for delivering exceptional product quality and support. The member download area includes video instructions for installing and configuring the software.
Software Pricing
HeatMapTracker is available in three separate editions:
- Basic (Single) License – Allows you to install on one website. Price = $197.00 One-time.
- Professional (Multiple) License – Allows you to install on up to 10 domains. Cost = $297.00 One-off payment.
- White Label License – In addition to all of the features available in the other licenses (click tracking, heatmaps, session replays, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency edition lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web marketing service providers. Cost = $497.00 One-time.
Note: The cost of purchasing the Heat Map Tracker product can vary, depending on whether there are any promotions or limited-time special offers. When we last checked, the product is selling for the amounts shown above. This may not be the actual price charged by the plugin seller when you visit the product site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services such as Google Analytics can give you some useful data on things such as the number of people arriving on your site, how they found it and what they are doing whilst on your site. However, to really gain a deep understanding into how your site and its content is being used by your visitors to interact with your digital presence, then a heatmap analytics application can be a very practical way to do so.
We recommend that you consider getting a license of HeatMapTracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and to make more sales of your products or services.
For complete details, visit the software website: Heat Map Tracker – Real-Time Click-Tracking And HeatMap Tracking Software
***
