Being able to track and monitor visitor behavior is most important to the success of your digital presence.
The business adage “if you can’t measure it, you can’t manage it” is as true today as always. If you don’t know what is happening when visitors arrive on your site, how will you get better results online?
Website users have been looking for ways to track and analyze what is happening since web sites first appeared. From basic counters that track how many people have viewed your page, to powerful and sophisticated statistical tracking software like Google Analytics and other applications which provide comprehensively detailed key data.
Tracking visitor behaviour is vitally important for the success of your website, not just because it allows you to understand what visitors are doing so you can better your results, but it’s also been shown that previous user behavior is the most reliable way to predict future behavior. It’s a more reliable indicator in fact, than knowing consumer demographics.
While the ability to see valuable reports such as how many unique visitors are coming to your site, what pages they are arriving on and departing from, how long they are staying on your website for, what terms people are searching for, page views, referring websites, etc …, is extremely essential, wouldn’t it be fantastic to track precisely what users are reading, where they are navigating through for the longest period of time, what links they are clicking on, which areas of the content visitors are mostly intrigued about, and so on?
Fortunately, heat map tracking technology makes this possible. Web heat maps are used to display areas of a web site page that online visitors scan most frequently. Web heat maps can also be used alongside other forms of web analytics and session replay tools.
If you use WordPress, then you can easily add heat map tracking with video session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other web programs) and that lets you visually record your site users’ complete session and creates instant heatmaps showing exactly where users are clicking and where they scroll throughout your site.
The HeatMapTracker analytics tool enables you to look over the shoulders of every person who comes to your site.
For more details go here: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your visitors are engaging with your web site, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your visitors from fully benefiting from your website, such as unclear navigation elements, or disruptive ads. As the website owner, you can guide your visitors to perform certain actions, such as opting into your newsletter or clicking on specific links or buttons.
Although Google Analytics has its overlay feature which can give you an idea of what links on a page are being clicked, a heatmap can show you any clicks that visitors are making on your page, regardless of whether these are actual links or not. This is important because if a heatmap analysis reveals that visitors are clicking on an image which they think is a link, but happens to not be a link, you can quickly edit this by linking the image to the page your readers are trying to get to, or make it clear to your users that the image is not linked.
Heatmaps, therefore, are one of the most useful ways to test the design of your website, see how navigatable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to track user behaviour on your website:
Capture Everything Visitors Are Doing On Your Website
HeatMapTracker creates a screen video of every user browsing movement on your site, allowing you to observe all which links and buttons are being clicked, eye-tracking and scrolls.
Complete Control With No Restrictions
The script is self-hosted, giving you unlimited visitor recordings and playbacks.
Lifetime Updates & Enhancements
There is a one-off investment to buy the script, which then entitles you to receive unlimited application updates and future enhancements for free.
Additional benefits of the HeatMap Tracker script include:
- Improve Your Marketing: By seeing how visitors experience your web site, you can identify challenges that prevent users from progressing to the end of your sales funnel and improve your sales process.
- Stop Guessing About Visitor Behavior: The screen video recordings of your users’ browsing sessions show you exactly what happens on your website. Screen overlays let you know exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they choose to stay in a particular section, how far they scroll down your content and more! No more guessing or assuming wrongly … just real intel of what takes place when users land on your website.
- Increase User Engagement: Heat Map Tracker helps you increase visitor engagement with your business, which increases sales and conversion rates. There are a number of ways to achieve this and we’ll list several of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker includes many great features for web site owners. Here are just a few of these:
- Quick and easy to install and set up. Ready to go in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and measure how far down your sales pages your visitors read down to as an indicator of the length of time your web copy can retain their attention. HeatMapTracker lets you review and analyze each and every visitor experience to help you learn how they interact with your site or certain pages on your website.
- Unlimited visitor screen captures and playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMapTracker you can record visitor sessions on your website for 1 day, a week or two, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total sessions Heat Map Tracker has recorded for all projects. You can easily see the top pages your readers are gravitating towards and how they interact with the content on each page, allowing you to invest more time on pages that users are more interested in. You can also see regional demographics of all visitors and see which part of the world they are coming from.
Additional software features:
The image below shows how HeatMap Tracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Here are a couple of the testimonials and feedback customers have provided for HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your business:
- Learn what’s working (i.e. where users are clicking) and what’s not working (where users aren’t clicking). For example, are users engaging with your videos? Are they clicking on images assuming that they may be links to somewhere else?
- Get useful information on how to improve your landing pages, signup forms, memberships, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Create “above the fold” testing to improve your home page’s “first impression”, or optimize the impact of the site’s real estate elements on your readers, such as banners, links, buttons, sales copy, etc…
- Identify if a page element could be inserted, redesigned, or deleted.
- Produce “before” and “after” case studies for online marketing services.
- Analyze whether users tend to click on images versus buttons versus text links, and how particular user segments interact within your website.
- Diagnose confirmed site security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering great product quality and customer support. The members area contains video tutorials for installing and setting up the software.
Product Price
HeatMap Tracker comes in three versions:
- Basic License – Single license only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Licensed for up to 10 sites. Cost = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, session replays, unlimited recording / page views, unlimited updates and enhancements and professional support), the Agency license allows you to install the software on as many sites as you need, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for web marketing agencies. Price = $497.00 One-off payment.
Please Note: Current pricing for this product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the pricing when this review was published. This may not be the actual pricing set by the product author when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current price:
Additional Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services like Google Analytics provide useful metrics on things such as the number of people visiting your pages, how they found it and what they are doing during their visits. However, if you want to really gain an understanding into how your site and your content is helping your visitors to interact with your digital presence, then a heatmap analytics tool can be very practical.
We recommend that you consider purchasing a copy of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your user-experience, visitor engagement and for generating more sales.
To learn more, visit the software website here: HeatMap Tracker – Real-Time ClickTracking & Heat Map Tracking Software
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