The ability to understand the behavior of visitors and users on your website is absolutely important to the success of your business online.
The old management saying “if you can’t measure it, you can’t manage it” is as true in the digital economy as it has ever been. If you don’t know what is happening when users arrive on your web pages, how would you get better online results?
Website users have looked for ways to track and analyze what is happening since web sites were first introduced. From simple counters that track visitors, to sophisticated analytical tools like Google Analytics that capture very granular information.
Measuring user behaviour is important for the success of your marketing strategy, not just because it allows you to understand what visitors are doing so you can improve your results, but research also shows that previous visitor behaviour is the best predictor of future behaviour. It’s an even more more reliable predictor in fact, than consumer demographics.
While being able to see key data such as the number of unique web visitors are visiting your website, what pages they are entering and exiting, how long they are remaining on your website for, keyword searches, page views, referring websites, and so on, is highly essential, wouldn’t it also be useful to be able to know exactly what visitors are clicking on, where they are visiting the longest time on, what hyperlinks they are clicking on, which areas of the page they are most intrigued about, and more?
Fortunately, heat map tracking technology makes this possible. Website heatmaps are used to help pinpoint areas in a web site page that visitors scan most frequently. Web heat maps are also often integrated with other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then you can easily add heatmap tracking and session replays to your business tool box with a simple to use and inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is not technically a WordPress plugin, but a software that works with WordPress and that lets you visually record your web site users’ every movement and creates instant heat maps that show precisely where users are clicking and where they are scrolling throughout your website.
HeatMapTracker software also allows you to look over the shoulders of everyone who visits your site.
Go here to learn more about the software: HeatMap Tracker
Benefits
The better you know how your readers interact with your web pages, the more you can improve your site’s user experience. Imagine knowing the specific obstacles that are preventing your readers from fully accessing your website, such as confusing site navigation layouts, or distracting banner ads. As the site owner, you can guide your readers to complete certain actions, such as signing up to your newsletter or clicking on specific links or buttons.
Although Google Analytics has an overlay feature that can show you which links on your page are being clicked, a heatmap will also show you any clicks that users make on your page, whether they are actual links or not. This is important because if a heat map report helps you discover that users are clicking on a graphic element that they think is a link, but is actually not a link, you could easily fix this by adding a link to the image, or make it clear to your users that the image is just a visual element.
Heat maps, therefore, can be one of the most useful ways to test your site design, see how navigatable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to track visitor behavior on your site:
Record Everything Users Are Doing On Your Web Site
The software lets you record every browsing movement on your website, enabling you to record all links and buttons clicked, eye-tracking and page scrolling movement.
Complete Control Without Limitations
The software allows you to self-host the technology, giving you unrestricted recordings and playbacks.
Lifetime Upgrades And Enhancements
There is a one-off cost to own the HeatMapTracker script, which entitles you to receive unlimited application upgrades and new features for free.
Some additional benefits include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they use your web site, you can identify problems that prevent visitors from taking desired actions and reach your site objectives.
- Stop Guessing Visitor Behaviour: The screen video playbacks of your visitors’ browser sessions reveal exactly what happens on your site. Heatmaps let you see exactly which elements visitors click on, where they are drawn to most on your site, how long they choose to stay on a specific area, how far they travel down your site and more! No more guessing or assuming wrongly … just factual data of what takes place when visitors navigate around your website.
- Increase Visitor Engagement: HeatMap Tracker lets you improve user engagement with your site, which increases your sales and conversions. There are a number of ways to do this and we discuss a number of these in the “Tips” section later in this review.
Features
HeatMapTracker includes many unique features for website owners. Here are just a few of these:
- Quick and simple to install and configure. Goes to work in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time on and measure how far down the page your users read down to as a benchmark of how long your site or content can retain their attention. Heat Map Tracker lets you analyze each and every user session to help you learn how they interact with your website or particular pages on the website.
- Unlimited session recording and session playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s performance? With HeatMap Tracker you can capture user sessions on your web pages for a few days, a few weeks, a month, or more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total sessions HeatMap Tracker has recorded for each project. You can quickly see which pages your readers are gravitating towards and how they interact with each page’s content, allowing you to spend more time on improving pages that your visitors are more interested in. You can also monitor regional location data of your visitors and discover where they are coming from.
Additional features:
The chart below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a couple of the testimonials and feedback that customers have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your business:
- Learn what works (i.e. where visitors are clicking) and what’s not working (where visitors are not clicking). For example, are visitors watching your videos? Are they clicking on images thinking that they link to another destination?
- Get useful data on how to refine your landing pages, sign-up forms, sales funnel, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Create “above the fold” tests to improve your website’s “first impression”, or optimize the impact of your landing page’s real estate elements on your visitors, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether any content needs to be added, modified, or removed.
- Create “before” and “after” case studies for web-related services.
- Compare whether visitors prefer to click images versus buttons vs text links, and how specific user segments engage within your website.
- Troubleshoot suspected website security issues or vulnerabilities.
Support
HeatMapTracker is part of the Digital Kickstart group of products authored by Mark Thompson, a respected internet marketer with a solid reputation for providing reliable products and product support. The member download area contains video instructions for installing and configuring the software.
Product Pricing
HeatMap Tracker is available in 3 different versions:
- Basic License – Licensed for 1 site. Price = $197.00 One-time.
- Professional License – Licensed for up to ten websites. Price = $297.00 Single Payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the other licenses (click tracking, heat maps, browser session replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition allows you to install the plugin on as many sites as you want, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing service providers. Cost = $497.00 One-time.
Note: Pricing for the product depends on whether there are any promotions or limited-time specials being offered. When we last checked, the software sells for the amounts shown above. This may not be the actual pricing set by the plugin developer when you visit the plugin website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current price here:
Additional Software Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the HeatMapTracker software website.
Our Recommendation
Analytics services such as Google Analytics can provide you with great data on things such as how many people are arriving on your site, how they find it and what they are doing whilst on your website. However, to truly gain an insight into how your website and your content is helping your visitors to connect with your digital presence, then a heat map analytics software tool can be a great way to do so.
We recommend that you consider purchasing a license of HeatMap Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your website’s user-experience, engagement and to generate more online sales.
For complete details, check out the software here: Heat Map Tracker – Live ClickTracking & HeatMap Tracking Plugin
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