The ability to track, monitor and view the behavior of visitors on your website or blog is absolutely vital to your online success.
The old business management adage ”you can’t manage what you can’t measure” is as true in the digital age as it has ever been. If you don’t know what is happening when visitors arrive on your web site, how will you know what needs to be improved?
Businesses have been searching for ways to track and understand what is happening since web sites first appeared. From simple tracking counters, to sophisticated analytical software like Google Analytics that can provide detailed key information.
Learning about user behavior is vitally important for a successful digital business, not only because it enables you to understand what visitors are doing so you can better your performance, but research also proves that past consumer behavior is the best indicator of future behavior. Better, in fact, than knowing visitor demographics.
Although being able to monitor key reports like the number of unique visitors are coming to your web site, which pages they are coming and leaving from, how long they are staying on your site for, which keywords are being searched for, page views, referring sites, and so on, is highly important, wouldn’t it also be excellent to be able to view precisely what users are clicking on, where on your site they are navigating around in, which links they are clicking on, which areas of your page they are mostly interested in, and so on?
Fortunately, heatmap tracking technology makes this easy. Website heat maps are used to review areas on a web site page most frequently scanned by visitors. Web heatmaps are also often used alongside other forms of web analytics and session replay software technologies.
If you use WordPress, then it’s easy to add heat map tracking and recorded user session replays to your collection of key website analysis tools with an easy-to-install and very inexpensive WordPress-compatible software application.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software tool that works with WordPress and that lets you record your site users’ every movement and generates live heatmaps that show exactly where users are clicking and where they are scrolling throughout your web pages.
HeatMapTracker application lets you look over the shoulders of everyone who visits your web site.
More info: Heat Map Tracker
Benefits
The more accurate data you have about how your readers are interacting with your web site, the more you can improve your website’s user experience. Imagine knowing the specific obstacles that have been preventing your visitors from fully accessing your site, like confusing site navigation elements, or distracting adverts. As a website owner, you can help your readers to perform certain actions, such as joining a newsletter or click on specific links or buttons.
Although Google Analytics has an overlay feature that can show you what links on your page users are clicking, a heatmap will show you any clicks that visitors are making on your page, regardless of whether they are links or not. This is a significant difference because if a heatmap analysis helps you discover that users are clicking on an image that they suppose to be a link, but turns out not to be a hyperlinked image, you can quickly fix this by adding a link to the image, or let your readers know that the image is not a hyperlink.
Heatmaps, therefore, can be one of the best methods to test your site design, assess how readable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track visitor behavior on your site:
Observe Everything Visitors Are Doing On Your Web Site
HeatMapTracker captures every visitor movement on your website, enabling you to capture all links and buttons clicked, eye-tracking and page scrolling movement.
Complete Control Without Restrictions
The script allows you to self-host the technology, giving you no limits on recordings and pageviews.
Free Upgrades & Enhancements
There is a one-time investment to purchase the script, which then entitles you to receive unlimited updates and future enhancements for free.
Additional benefits of the HeatMap Tracker software include the following:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your website, you can spot problem areas that prevent users from progressing to the end of your sales funnel and reach your site objectives.
- Stop Guessing About Visitor Behavior: The video recordings of your users’ browsing sessions allow you to observe precisely what happens on your site. Heat Maps let you know exactly which buttons and links visitors click on, where they are drawn to most on your site, how long they choose to stay on a specific location, how quickly they navigate down your pages and more! No more guessing or assuming wrongly … just real information of what happens when people navigate around your web site.
- Increase Visitor Engagement: HeatMap Tracker lets you improve visitor engagement with your site, which increases your sales and conversions. There are a number of ways to achieve this and we present a few of these in the “Tips” section further below.
Software Features
HeatMap Tracker offers many great features for web site owners. Here are just some of these:
- Quick and simple to install and set up. Ready to use in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your site visitors look at and observe how far down your sales or product pages your users scroll as an indicator of the length of time your site can retain their attention. The software lets you review and analyze each and every visitor session to see how visitors are interacting with your website or particular pages on the site.
- Unlimited session screen captures and playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your website’s performance? With Heat Map Tracker you can capture visitor sessions on your pages for a day, a few weeks, a month, or even more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see how many total visitors, tracked pages and total recorded sessions HeatMapTracker has recorded for each project. You can easily see which pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving pages that visitors care about. You can also access regional demographic data of your visitors and see where they are coming from.
Additional features:
The image below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are just some testimonials plugin users have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just some of the many ways you can use Heat Map Tracker on your website to improve your business:
- Learn what works (i.e. where people click) and what’s not working (where visitors aren’t going to). For example, are people engaging with your videos? Are they clicking on images believing that these may be linking to somewhere else?
- Get actionable data on how to optimize your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get actionable information on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to get a new WordPress theme for your website.
- Creating “above the fold” tests to improve your landing page’s “first impression”, or maximize the impact of the site’s real estate elements on your visitors, such as banners, navigational links, buttons, sales copy, etc…
- Identify whether a section of your content should be inserted, redesigned, or removed.
- Produce “before” and “after” comparison reports for digital marketing services.
- Compare whether visitors tend to click on images vs buttons vs text links, and how specific user segments engage within your website.
- Investigate suspected site security threats or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart group of products developed by Mark Thompson, a recognized internet marketer with a solid reputation for providing reliable product quality and customer support. The members area includes video instructions for installing and setting up the software.
Software Price
HeatMapTracker is available in three editions:
- Basic License – Single license only. Price = $197.00 One-time.
- Professional License – Licensed for up to ten sites. Cost = $297.00 One-off payment.
- Agency License – In addition to all of the features available in the other editions (click tracking, heatmaps, session recording, unlimited recording / page views, free updates and enhancements and professional support), the Agency edition lets you install the plugin on as many sites as you want, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital marketing service providers. Cost = $497.00 One-time.
Note: The cost of purchasing the HeatMap Tracker product can vary, depending on whether there are any promotions or limited-time special offers. The price shown above was current at the time this review was published. This may or may not be the actual pricing set by the plugin author when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing details:
Additional Info
For a video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Analytics services such as Google Analytics provide great data on things such as the number of people finding your website, how they find it and what they are doing whilst on your site. However, if you want to really gain a real-time understanding into how your site and its content is helping your visitors to interact with your business online, then a heatmap analytics software tool can be very useful.
We recommend that you consider getting a copy of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, engagement and to make more web sales.
For more information, check out the software here: HeatMapTracker – Real-Time Click-Tracking & HeatMap Tracking Plugin
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