The ability to track, monitor and view the behavior of visitors and users on your site is very important to your online success.
The old saying ”you can’t manage what you can’t measure” is as true in the digital age as ever. If you don’t know what is happening when users arrive on your site, how can you improve your results online?
Businesses have looked for practical methods to track and analyze user behavior since websites first appeared. From basic tracking counters, to sophisticated and powerful analytical software like Google Analytics which can track very detailed key data.
Analyzing visitor behavior is very important for a successful web site, not only because it enables you to understand what visitors are doing so you can improve your results, but testing also confirms that past consumer behavior is the most reliable indicator of future behavior. Better, in fact, than knowing demographics.
While the ability to see statistical information such as how many visitors are arriving on your website, what pages they are arriving on and departing from, how long they are remaining on your site for, what terms are being searched for, page views, referring websites, and so on, is extremely important, wouldn’t it be great to know precisely what users are reading, where on your site they are navigating around in, what hyperlinks they are clicking on, which areas of your site they are most intrigued about, and so on?
Fortunately, heatmap technology makes this easy. Web heat maps are used to locate areas on a website page that online visitors scan most frequently. Web heatmaps are also often integrated with other forms of web analytic software and session replay software.
If you own a WordPress site, then you can easily add heat map tracking with video session replays to your collection of essential site analysis tools using a simple to use and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software program that is compatible with WordPress and that visually records your site visitors’ complete session and creates live heatmaps that show precisely where they are clicking and where they scroll throughout your website.
HeatMapTracker analytics tool also enables you to spy on every action your visitors make.
For more details, visit the software site here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The better you know how your users are interacting with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your users from fully accessing your site, like confusing navigation layouts, or distracting banner ads. As a site owner, you can help your visitors to complete certain actions, such as sign up to your newsletter or click on certain links or buttons.
Although Google Analytics has its overlay feature which can give you an idea of which links on your page are being clicked, a heatmap can also show you any clicks that users make on your site, whether they are links or not. This is a significant benefit because if a heatmap analysis reveals that users are clicking on a graphic element which they imagine to be a link, but turns out not to be a link, you would be able to quickly remedy this by linking the image to the destination your readers are trying to get to, or make it clear to your users that the image is just a design element.
In short, heat maps are one of the most useful methods to test the design of your website, assess how navigatable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to track visitor behaviour on your site:
Observe Everything Visitors Do On Your Web Site
The software captures every user browsing session on your website, enabling you to view all page clicks, eye-tracking and page scrolling.
Complete Control With No Restrictions
The script allows you to self-host the technology, giving you no restrictions on recordings and pageviews.
Unlimited Updates & Enhancements
There is a one-time investment to buy the software, after which you are then entitled to receive unlimited updates and added features for free.
Some additional benefits of the application include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your website, you can discover obstacles preventing visitors from taking desired actions and reach your site goals.
- No More Guessing User Behavior: The video playbacks of your visitors’ browser sessions show you precisely what happens on your web site. Click overlays let you see exactly which buttons and links users click on, which areas they are drawn to most on your site, how long they browse in a specific section, how quickly they navigate down your site and more! No more guessing or assuming wrongly … just pure data of what takes place when people explore your web pages.
- Increase User Engagement: HeatMap Tracker helps you increase visitor engagement with your business, which increases sales and conversion rates. There are many ways to do this and we’ll list a few of these in the “Tips” section further below.
Features
HeatMap Tracker offers many features for WordPress users. Here are just a few of these:
- Fast and easy to install and configure. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and calls to action, see which areas of your sales copy visitors eyes are drawn to and see how far down your page your users scroll as an indicator of the length of time your sales message can keep them engaged. Heat Map Tracker lets you review and analyze every single user session to see how they are interacting with your website or particular pages on the web site.
- Unlimited session screen captures and browser session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can record visitor sessions on your pages for a few days, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMapTracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats lets you see total visitors, tracked pages and total sessions the heatmap analytics software has recorded for each project. You can quickly view which pages your readers are gravitating towards and how they interact with each page’s content, allowing you to invest more time on improving content that visitors care about. You can also view regional demographics of all visitors and see which part of the world they are visiting from.
Additional software features:
The chart below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials users have written about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the many ways you can use HeatMap Tracker on your web site to improve your results:
- Understand what works (i.e. where people click) and what doesn’t work (where people aren’t clicking). For example, are users engaging with your videos? Are they clicking on images believing that these are links to somewhere else?
- Get useful data on how to optimize your landing pages, sign-up forms, memberships, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get practical information prior to and during a website makeover, or if you decide to get a new WordPress theme for your site.
- Perform “above the fold” experiments to improve your site’s visitor impact, or optimize the impact of the website’s real estate elements on your users, such as ad banners, links, buttons, sales copy, etc…
- Identify if an element on your page could be inserted, redesigned, or taken out.
- Produce “before” and “after” case studies for web services.
- Analyze whether visitors prefer to click on images versus buttons versus text links, and how particular user segments engage with your web site.
- Analyze confirmed website security or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for providing great product quality and customer support. The product download area contains video tutorials for installing and configuring the software.
Software Cost
HeatMap Tracker is available in 3 different editions:
- Basic License – Single domain only. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to 10 websites. Price = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heatmaps, browser replays, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency license lets you install the software on as many sites as you need, create client sub-accounts, and set up automated PayPal client invoices, making it ideal for digital marketing agencies. Cost = $497.00 One-off payment.
Please Note: The cost of purchasing the product can vary, depending on whether there are any promotions or limited-time special offers. Presently, the plugin retails for the prices shown above. This may not be the actual pricing charged by the software seller when you visit the product website and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current price here:
Additional Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services like Google Analytics can provide you with useful information on things such as how many people are coming to your pages, how they are finding it and what they do whilst visiting your website. However, if you want to truly gain deeper insights into how your web site and its content is being used by your visitors to engage with your business online, then a heat map analytics software application can be very practical.
We recommend that you consider getting a copy of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, visitor engagement and for increasing sales of your products or services.
For more details, visit the software website: Heat Map Tracker – Real-Time ClickTracking And Heat Map Tracking Plugin
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