Successful marketers understand the power of mailing lists.
This is because a mailing list of responsive customers gives you on-demand traffic and access to repeat buyers.
Marketing studies show that, on average, 50%-80% of everyone who visits your site will leave and never return. That’s a lot of money and opportunities that you’re probably missing out on. Also, marketing tests show that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s essential, therefore, to try and get repeat interactions with site visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get visitors to give you their details while they’re still on your site, so you can continue to communicate with them after they leave your web site.
Building a list is absolutely essential when it comes to building a successful online business. A great list of email addresses has the potential to become your most powerful online source of profit.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to having access to repeat visitors and building a relationship.
There are many different ways and effective strategies to build an opt-in list, but until now, it was very difficult to find one easy-to-use solution that integrates almost all of the most effective methods available to capture email addresses on a website.
Thrive Leads – List-Building Plugin For Conversion-Focused WordPress Users
Plugin Description
Thrive Leads mailing builder for WordPress could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using a range of different opt-in forms, split-test different offers, boost your conversions, and get traffic on demand, without leaving your WordPress dashboard …
As stated earlier, there are many different ways and effective strategies to build a subscriber list, and almost all of these methods and strategies involve using lead capture forms.
What makes Thrive Leads different from other solutions for capturing leads and email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies built all into one plugin.
The Thrive Leads mailing list builder for WP is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon see, the plugin was developed to help WP users not just build a mailing list, but to build it faster.
Go here to learn more about the plugin:
Benefits Of Using Thrive Leads
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on call on your web site:
It’s WordPress
Thrive Leads WP list-building plugin eliminates the need to install multiple plugins on your website. This not only reduces potential plugin conflicts, but also keeps your site’s loading speed down.
Easy To Install
Thrive Leads installs like any regular plugin. Simply upload it to your Plugins folder via your admin user account and activate.
Very Simple To Use
With Thrive Leads, you can very easily set up one or more opt-ins, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required at any point of the process.
In order to get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 30-40 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive tutorials, webinars as well as a responsive support team that is available to help you sort out any issues you might experience.
Every Kind Of Form Your Business Will Ever Need
With the plugin, you can begin to capture subscriber details using pre-designed templates, and every type of form you will ever need.
For example, you can use the plugin to build “pop-up” forms …
Add slide-in forms …
You can use the Thrive Leads plugin to place opt-in forms anywhere inside your content, or the top of your blog posts …
Insert a form into any widget area of your website …
You can insert two-step opt-in links that open a lightbox when a link is clicked on …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” as the visitor scrolls down the page …
As you can see, Thrive Leads combines every kind of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Plugin Features
Thrive Leads offers many features to site owners. Here are just a few of these:
Fast And Simple To Install And Use
Be up and running in no time. As already mentioned, the developer provides extensive tutorials, training content, case studies, webinars, plus a responsive support team.
This list-building tool not only integrates every kind of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run your list-building strategies via your WP administrator area.
All-In-1 List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to optimise your conversions into one easy-to-use plugin:
Design And Deploy
The plugin provides an extensive library of professionally-designed and web optimized opt-in form templates that you can fully customize to suit your needs, without coding skills required.
Simple “point and click” technology and a drag-and-drop editor lets you create, modify and customize your forms …
A/B Testing
Split testing is the quickest way to double or triple your conversion rates and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including:
Split-Test Multiple Designs And Content
Thrive Leads lets you test different designs and content, and provides an “automatic winner” feature that allows you to set the plugin to automatically eliminate the test variations that aren’t performing, and keep showing only the ones that convert well after sufficient data has been collected.
You just start testing and the plugin handles the rest, automatically picking the forms that perform best and hiding the losing variations over time.
A/B Test Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to display a buy button on your screen after 5 minutes
- Scroll-depth triggers where a message appears only after your visitor scrolls down at least 15% of the web page
- Exit-intent triggers that detect when someone is about to leave the page and presents them with a pop-up form.
Furthermore, you can also test if the form should display instantly, or animate into view (e.g. slide in). You can test all of these triggers against one another to further optimize your conversion rate.
A/B Test Different Form Types
Thrive Leads also lets you test different form types. For example, you can test a sidebar widget form vs a ribbon form and see which form type performs better for your business.
A/B Test Entirely Different Offers
Thrive Leads even lets you test different offers against one another.
For example, you can connect different forms to different autoresponder lists to help you determine which offer delivers the best conversion rates for your business.

(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your forms, but you can easily duplicate an existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a slide-in form on all Posts), including which post categories, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will work on any device or screen size.
The plugin has also been tested for compatibility will all popular browsers.
Smart Analytics
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Plus, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns to get highly qualified traffic from the best converting sources.
Integrates Seamlessly With Major Autoresponders And Email Marketing Services
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your system.
Also, you can use different lists and different services with different forms, so you’re never tied to just one solution.
As you can see, Thrive Leads gives users opt-in testing capabilities that go well beyond what other list-building tools provide.
User Testimonials
Here are a couple of the testimonials and comments that plugin customers have written about Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Plugin Support
As mentioned earlier, ThriveThemes provides extensive training content, case studies as well as a responsive support team that is available to answer any questions you have.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year software updates with their purchase, backed by a risk-free, thirty day, 100% refund guarantee.
Product Price
Thrive Leads is available in the following editions:
- Single Site Edition – The Single Site option allows you to install & activate the plugin on 1 single website. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites License – The Unlimited Sites license lets you install & activate the plugin on unlimited websites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – This option allows you to install & activate the plugin on unlimited websites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: Pricing for the product depends on whether there are any promotions or limited-time specials being offered. Currently, the software is selling for the amounts shown above. This may or may not be the actual pricing set by the plugin developer when you visit the plugin site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing here:
Additional Plugin Tips
Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms across your website.
For ”how to” videos showing plugin usage, including help documentation and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential for building a successful online business. When it comes to growing a subscriber list, the only way to improve your results is to continually run tests and then analyze your performance to find out what really works best for your business. Thrive Leads makes a powerful tool accessible to WordPress users without technical or cost barriers, such as requiring expert coding skills or expensive subscriptions.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms show to visitors, and the tools to improve your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as allowing users to create and insert pop-up forms into their web pages. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, visit the plugin website here: Thrive Leads – WordPress Mailing List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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