Experienced marketers know that building a mailing list is one of the most valuable assets you can create for a business online.
This is because a list gives you instant traffic and access to repeat sales.
Marketing studies show that, on average, 50%-80% of visitors to your web site who leave will never return. That’s a lot of money to be leaving on the table. Research also shows that it takes an average of seven exposures to your business before prospects will make a purchase decision. It’s crucial, therefore, to interact repeatedly with visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to capture your visitors’ email address while they’re still on your website, so you can build a relationship after they have exited your website.
Building a list is absolutely essential when it comes to building a successful online business. A great list of responsive subscribers has the potential to become your most valuable asset.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to accessing repeat visitors and building a relationship.
Now … there are many ways and effective strategies to build an email list, but until very recently, it was very difficult to find one affordable and simple solution that integrates all of the most effective methods available for capturing email addresses on your website.
Thrive Leads – WP Mailing List Builder
Plugin Description
Thrive Leads WordPress mailing list builder could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a wide range of opt-in forms, test different offers, boost your conversions, and get traffic on call, working directly inside your WordPress dashboard …
As mentioned earlier, there are many ways and effective strategies to build a list, and almost all of these methods and strategies require using lead capture forms.
One of the key differences between Thrive Leads and all other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
The Thrive Leads mailing builder for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon see, the plugin was developed to help users not just build a mailing list, but build it faster.
Learn more about the plugin here:
Benefits
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your website:
It’s A Plugin For WordPress Users
Thrive Leads list builder for WordPress eliminates the need to have multiple plugins . This not only reduces any potential problems resulting from plugin conflicts, but also keeps your site’s loading speed down.
Installation Is Easy
Thrive Leads is quite easy to install. Simply upload a zip folder containing the plugin to your Plugins folder via your WP dashboard and activate.
Simple To Use
With Thrive Leads, you can easily set up one or more opt-in forms, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required at any point of the process.
In order to get the most out of the Thrive Leads plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 25-40 minutes to learn how to use all of the software’s functionality. Fortunately, ThriveThemes provides extensive training content, webinars and a responsive support team that is available to answer any questions you have.
Every Type Of Opt-In Form You Need
With the Thrive Leads plugin, you can begin to capture subscriber email address using pre-designed templates, and every type of opt-in form you will ever need.
For example, you can use it to build attention-grabbing “pop-up” forms …
Add forms that slide in from the corner of your screen …
You can use Thrive Leads to insert great-looking in-line opt-in forms anywhere within your content, or the bottom of your posts using a simple short code …
Insert a form into the sidebar widget area …
You can insert 2-step opt-in links that open a lightbox when visitors click on a link inside your content …
And even add ribbon forms to your site that display at the top of the screen and remain “sticky” as visitors scroll down the page …
As you can see, Thrive Leads integrates every kind of subscription form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads provides a number of great features to WordPress users. Here are just a few:
Quick And Simple To Install And Use
Be up and running in very little time. As already mentioned, the plugin developer provides extensive tutorials, training content, webinars, case studies, plus a responsive support team.
This tool not only combines every kind of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies via your WordPress admin account.
Built-In List Building Strategies To Optimise Your Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use software:
Design And Deploy
The plugin provides an extensive library of professionally-designed and web optimized opt-in form templates that can be fully customized to suit your needs, without technical skills required.
Simple “point and click” technology and a visual editor allows you to easily create, modify and customize your forms …
Split Testing
A/B testing is the quickest way to double or triple your conversion rates and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine that makes it easy to test a whole range of variables, including the following:
Test Different Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides an “automatic winner” feature that allows you to set the plugin to automatically eliminate the test variations that aren’t performing, and keep showing only the highest converting tests after enough data has been gathered.
You simply start your test and the plugin will handle the rest, automatically picking the best performers and hiding the losers over time.
A/B Test Different Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to present an offer on your screen after 3 minutes
- Scroll-depth triggers where a message appears only when your visitor scrolls down at least 40% of the page
- Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.
Additionally, you can test if a form performs better when displayed instantly to visitors, or when a form animates into view (e.g. slide in). You can test multiple triggers against one another to further boost conversion rates.
A/B Test Different Opt-In Form Types
Thrive Leads also lets you test different form types. For example, you can test a lightbox pop-up vs a slide-in form to see which type of form performs better for your business.
Split-Test Offers
The plugin even lets you test entirely different offers.
For example, you can connect different forms to different email sequences to help you decide which offers yield the best conversion results.

(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your forms, but you can easily duplicate an existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done with just a few mouse clicks.
Additional features of the Thrive Leads plugin include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a ribbon form on your 404 error page), including which post types, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to display to particular segments of your audience at exactly the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Forms
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
The plugin has also been tested for compatibility will all popular browsers.
Reports For Actionable Insights
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, the plugin provides a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best sources.
Seamless Integration With All Major Autoresponders & Popular Email Marketing Services
If your autoresponder allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Additionally, you can use different lists and different services for different forms, so you’re not dependent on any one service.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that extend well beyond any other list-building software.
Feedback From Users
Below are just a few of the testimonials and feedback that plugin customers have submitted for the Thrive Leads plugin:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Thrive Leads Plugin Support
As mentioned previously, ThriveThemes provides extensive tutorials, case studies and a dedicated support team that is available to help you and answer any questions you have.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year upgrades with their purchase, backed by a no-risk, thirty day, 100% refund guarantee.
Software Cost
The Thrive Leads plugin is available in the following editions:
- Single Site Edition – This license allows you to install & activate the plugin on one single website. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites License – This license lets you install & activate the plugin on all sites that you own and operate. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency license allows you to install & activate the plugin on unlimited websites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: Price details for this product depends on whether there are any promotions or limited-time specials being offered. The price above was current when this article was published. This may not be the actual pricing set by the software author when you visit the site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Useful Tips
Even on an existing website with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms across your entire site.
For a demo video showing how the software works, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential for building a successful online business. When it comes to growing a mailing list, the only way to increase the speed your list grows is to run tests and find out what really works best for your business. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms display to visitors, and the tools to increase your conversion rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on some aspect of functionality, such as enable users to create and insert popups into their site. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more details, check out the plugin here: Thrive Leads – Mailing List-Building Plugin For Conversion-Focused WordPress Users
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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