Successful marketers understand the power of mailing lists.
This is because a mailing list of targeted customers gives you on-demand traffic and access to repeat sales.
Marketing studies show that, on average, 50%-80% of web visitors who leave will never return. That’s a lot of money and opportunities you’re missing out on. Research also shows that it takes an average of seven exposures to your business before a purchase decision is made. It’s essential, therefore, to interact repeatedly with your visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get visitors to give you their contact details while they’re visiting your website, so you can keep in touch after they leave your site.
Building a list is an essential aspect of building a successful online business. A great list of responsive subscribers has the potential to become your most valuable asset.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to repeat visitors and relationship-building.
Now … there are many different ways and effective strategies to build a subscriber list, but until recently, it was very hard to find a cost-effective and easy-to-use solution that takes advantage of many types of list-building methods available to capture email addresses on a website.
Thrive Leads – WP Split-Testing Mailing List-Building Plugin
Plugin Description
The Thrive Leads WP mailing list builder could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using a number of different opt-in forms, split-test different offers, improve your conversions, and get traffic on tap, without leaving your WordPress dashboard …
As stated earlier, there are many different ways and effective strategies to build an opt-in list, and almost all of these methods and strategies involve using opt-in forms.
What makes Thrive Leads different from all other list-building solutions is that Thrive Leads comes with a range of flexible and powerful conversion boosting technologies and list-building strategies already built-in.
The Thrive Leads mailing list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon see, the plugin was developed to help WP users not just build a mailing list, but build their mailing list faster.
More info:
Benefits Of Using Thrive Leads
Here are just some of the benefits and advantages of using Thrive Leads to build a list of subscribers quickly and get traffic on demand on your web site:
It’s A Plugin For WordPress Users
The Thrive Leads WP mail list-building plugin eliminates the need to install multiple plugins on your site. This not only reduces potential plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Be Up And Running In No Time
Thrive Leads installs like every WP plugin. Simply upload it to your Plugin folder via your WordPress dashboard and activate.
Simple To Use
With Thrive Leads, you can easily set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required at any point.
In order to get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 25-45 minutes to learn how to use all of the functionality in the software. Fortunately, ThriveThemes provides extensive training content, webinars as well as a support team that is available to help you sort out any issues you have.
Every Type Of Opt-In Form You Will Ever Need
With the plugin, you can begin to capture email addresses using pre-designed templates, and every type of form your business needs.
For example, you can use the plugin to add unblockable “pop-up” lightboxes …
Add forms that slide in from the edge of your page …
You can use Thrive Leads to place your forms anywhere within your content, or the bottom of your blog posts …
Insert a subscription form into your sidebar navigation area …
You can add two-step opt-in links that open a lightbox form when visitors click on a link …
And even add ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” even while the visitor scrolls down your page …
As you can see, Thrive Leads integrates every type of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads offers a number of features to WordPress users. Here are just some of these features:
Fast And Simple To Install And Configure
Be up and running in very little time. As already mentioned, the plugin developer provides extensive tutorials, training content, webinars, case studies, plus a support team.
This software not only combines every kind of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns directly from your own WordPress admin section.
Built-In List Building Strategies For Maximum Conversions
Thrive Leads integrates all of the list-building strategies you need to optimize your conversions into one easy-to-use plugin:
Design & Deploy
Thrive Leads provides dozens of built-in professionally-designed and web optimized form templates that can be fully customized to suit your needs, with no coding skills required.
Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …
Powerful Split Testing
A/B testing is the fastest way to improve your conversion rate and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including:
Split-Test Designs And Content
Thrive Leads lets you test different form designs and content, and provides a “set and forget” feature that automatically eliminates the non-converting variations, and display only the forms that convert well after enough data has been collected.
You simply begin your test and the plugin takes care of everything else, automatically picking the best performers and hiding the losers over time.
Split-Test Multiple Form Triggers
Thrive Leads lets you customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to display a link on your screen after 3 minutes
- Scroll-depth triggers where a message appears only when the visitor scrolls down at least 15% of the page
- Exit-intent triggers that can detect when someone is about to exit your page and presents them with a pop-up form.
Additionally, you can test if a form performs better when displayed instantly, or when the form animates into view (e.g. slide in). You can test many triggers against one another to further increase your conversion rate.
Test Opt-In Form Types
Thrive Leads also lets you run A/B tests on different form types. For example, you can test a lightbox pop-up vs an in-line form and see which form type performs better for your business.
Test Offers
The plugin even lets you A/B test completely different offers.
For example, you can assign different forms to different email campaigns to help you determine which offer results in the best conversion rates.
(Split-test different offers)
Not only does this plugin give you tremendous flexibility when it comes to split-testing your opt-ins, but you can easily clone an existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and all of this can be done in just a few minutes.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three targeting levels (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a slide-in form on your 404 error page), including which post types, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will work on any device or screen size.
The plugin is also compatible will all popular browsers.
Gain Actionable Insights
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, the software provides a “lead sources” report that shows you exactly where your highest converting traffic is coming from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from your best converting sources.
Integrates Seamlessly With Major Autoresponders & Leading Email Marketing Systems
If your email marketing solution allows embedding of HTML forms then Thrive Leads with work seamlessly with your solution.
Additionally, you can use different lists and different services for different forms, so you’re never tied to just one system.
As you can see, Thrive Leads gives you many opt-in testing capabilities that extend far beyond any other list-building tools.
Testimonials From Customers
Below are some of the testimonials customers have provided for Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Plugin Support
As mentioned earlier, ThriveThemes provides extensive training content, case studies as well as a dedicated support team that is available to help users sort out any issues they might experience.
Video tutorials that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year software updates with their purchase, backed by a no-risk, thirty day, complete money-back guarantee.
Plugin Cost
Thrive Leads is available in the following editions:
- Single Site Edition – This license allows you to install & activate the plugin on one single site. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites License – The Unlimited Sites option lets you install & activate the plugin on unlimited websites that you own and operate. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency option allows you to install & activate the plugin on all domains that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Please Note: The cost to purchase this product depends on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing when this content was published. This may or may not be the actual price set by the software author when you visit the site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Plugin Tips
Even on an existing website with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively show more relevant and higher-converting opt-in forms throughout your website.
For ”how to” videos of the plugin in action, including installation instructions and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
We Recommend
Building a list is absolutely essential for building a successful online business. When it comes to growing a subscriber list, the only way to improve your results is to continually run split-tests and find out what really works best for your business. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your forms are displayed to visitors, and the tools to increase your conversion rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as allowing the user to create and insert pop-up forms into their website. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, check out the plugin here: Thrive Leads – List-Building Plugin For WordPress Users
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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