Successful marketers know the power of mailing lists.
This is because a mailing list gives you immediate traffic and access to repeat sales.
It’s a well-known fact that, on average, 50%-80% of your web visitors will leave and never return. That’s a lot of money to leave on the table. Testing also shows that it takes an average of 7 interactions with your business before a purchase decision is made. It’s essential, therefore, to look for a strategy that will help you get repeat interactions with your site visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to capture your visitors’ details while they’re visiting your site, so you can continue communicating after they have left your website.
Building a list is an essential aspect of building a successful online business. A great list of contacts has the potential to become your most reliable source of profit.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then list-building is essential, because it is the key to accessing repeat visitors and relationship-building.
There are many ways and effective strategies to build a subscriber list, but until recently, it was very difficult to find a cost-effective and easy-to-use solution that gives users access to many of the most effective methods available for capturing visitors’ email addresses on your website.
Thrive Leads – WordPress List Builder
Plugin Description
The Thrive Leads mailing list-building plugin for WordPress lets you build a list of subscribers quickly using many different types of opt-in forms, test different offers, improve your conversions, and get traffic on demand, all from within your WordPress dashboard …
As mentioned earlier, there are many different ways and strategies to build an opt-in list, and almost all of these methods and strategies require using subscription forms.
One of the key differences between Thrive Leads and other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
Thrive Leads list builder for WordPress is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help WordPress users not just build a mailing list, but build their mailing list faster.
More info:
Benefits Of Using Thrive Leads
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your web site:
It’s A Plugin For WordPress Users
Thrive Leads mailing list builder for WordPress eliminates the need to have multiple plugins installed on your site. This not only reduces possible plugin conflicts, but the “lean and clean” nature of the plugin keeps your site’s loading speed down.
Installation Is Easy, Simple & Quick
Thrive Leads installs like every WP plugin. Simply upload a zip file that contains the plugin files to your Plugin folder via your dashboard and activate.
Really Simple To Use
Thrive Leads makes it very simple to set up one or more opt-ins, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required at any point of the process.
To get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 30-40 minutes to learn how to use all of the software’s functionality. Fortunately, ThriveThemes provides extensive training content, webinars as well as a dedicated support team that is available to help you out.
Every Type Of Form Your Business Needs
With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every type of form you need.
For example, you can use it to build “pop-up” subscriber forms …
Add slide-in forms …
You can use the Thrive Leads plugin to insert your forms anywhere inside your content, or the middle of your posts and pages using a simple shortcode …
Insert an opt-in form into the sidebar widget menu …
You can add two-step opt-in links that open a lightbox form when visitors click on a link …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as the visitor scrolls down your page …
As you can see, Thrive Leads combines every type of opt-in form you need in one single plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads offers a number of great features to WP users. Here are just a few of these:
Quick And Easy To Install
Ready to go to work in minutes. As already mentioned, the plugin developer provides extensive training content and tutorials, webinars, case studies, and a responsive support team.
This tool not only combines every type of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all your list-building strategies via your WordPress dashboard.
All-In-One List Building Strategies To Boost Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use tool:
Design And Deploy
The plugin comes with dozens of built-in professionally-designed and web optimized form templates that you can fully customize to suit your needs, letting you build conversion-boosting forms without coding skills required.
Simple “point and click” technology and a drag-and-drop editor allows you to easily create, modify and customize your forms …
Powerful A/B Testing
A/B testing is the fastest way to improve your conversion rates and speed up your list growth.
Thrive Leads comes with a powerful A/B testing engine built-in that makes it easy to test a whole range of variables, including the following:
A/B Test Multiple Form Designs And Content
Thrive Leads lets you test different designs and content, and provides an “automatic winner” feature that allows you to set the plugin to automatically eliminate the non-converting variations, and display only the campaigns that convert well after enough data has been collected.
You just start your test and the plugin will handle the rest, automatically picking the campaigns that perform best and hiding the losing variations over time.
A/B Test Form Triggers
Thrive Leads lets you customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to show an offer on your screen after 60 seconds
- Scroll-depth triggers where a message will appear only when your visitor scrolls down at least 40% of the page
- Exit-intent triggers that detect when someone is about to leave your page and presents them with a pop-up form.
Additionally, you can test if the form performs better when displayed instantly to visitors, or when the form animates into view (e.g. slide in). You can test all of these triggers against one another to further increase your conversion rate.
Split-Test Form Types
Thrive Leads also lets you A/B test different form types. For example, you can test a lightbox pop-up vs an in-line form to see which form type performs better for your business.
Test Different Offers
Thrive Leads even lets you split-test entirely different offers.
For example, you can connect different forms to different auto-responder lists to help you determine which delivers the best conversion rates.
(Split-test different offers)
Not only does this plugin give you enormous flexibility when it comes to split-testing your opt-ins, but you can also easily duplicate an existing form – even make multiple copies of a form, then change the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with three advanced targeting levels (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display in your site based on certain rules you set (e.g. a slide-in form on your 404 error page), including which categories, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to show to the right segments of your audience at a precise moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Supports Advanced Lead Generation Form Features
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
Fully Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
The plugin has also been tested for compatibility will all major web browsers.
Get Higher Value Traffic
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best sources.
Integrates Seamlessly With Major Autoresponders And Leading Email Marketing Solutions
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your service.
Also, you can use different lists and different services with different forms, so you’re not dependent on any one system.
As you can see, Thrive Leads gives you many opt-in testing capabilities that extend well beyond what most other list-building tools provide.
User Testimonials
Below are a couple of the testimonials plugin customers have provided for Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Product Support
As mentioned earlier, ThriveThemes provides extensive training content, case studies and a support team that is available to provide users with any assistance they need.
Tutorial videos that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get 1-year upgrades with their purchase, backed by a risk-free, thirty day, complete refund guarantee.
Product Cost
The Thrive Leads plugin is available in the following editions:
- Single Site – This edition lets you install & activate the plugin on one single site. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites Edition – This license lets you install & activate the plugin on all domains that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency Edition – This edition lets you install & activate the plugin on all domains that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: Pricing for this product can vary, depending on whether there are any promotions or limited-time specials being offered. The price shown above was current when this review was written. This may not be the actual pricing set by the software author when you visit the product website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing:
Additional Useful Tips
Even on an existing site with hundreds of blog posts, you can install Thrive Leads and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms throughout your website.
For a demo video of the plugin, including help documentation and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a targeted email list, the only way to increase the speed your list grows is by continually running tests and find out what really works best for your business. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms display to visitors, and the tools to improve your subscription rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on some aspect of functionality, such as allowing the user to create and insert popups into their site. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more details, check out the plugin here: Thrive Leads – WordPress Mailing List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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