Savvy marketers understand that building a mailing list is one of the best ways to grow a business online.
This is because a a list of email subscribers gives you instant traffic and access to repeat buyers.
It’s a well-known fact that, on average, 50%-80% of everyone who visits your site who leave will never return. That’s a lot of money to leave on the table. Testing also shows that it takes an average of 7 exposures to your business before a purchase decision is made. It’s crucial, therefore, to find a way that will help you get repeat interactions with your site visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get visitors to give you their email address while they’re still on your website or blog, so you can continue communicating after they leave your website.
Building a list is an essential aspect of building a successful online business. A great list of email addresses has the potential to become your most powerful online source of profit.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to having access to repeat visitors and building a relationship.
There are many ways and different strategies to build an opt-in list, but until very recently, it was very difficult to find an affordable solution that integrates almost all kinds of proven list-building methods available for capturing visitors’ email addresses on your website.
Thrive Leads – WP List Builder
Plugin Description
The Thrive Leads WP mailing list-building plugin could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using many different types of opt-in forms, test different offers, boost your conversions, and get traffic on tap, all from within your WordPress dashboard …
As mentioned earlier, there are many ways and effective strategies to build an opt-in list, and almost all of these methods and strategies involve the use of opt-in forms.
What makes Thrive Leads different than other email marketing solutions is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies already built-in.
The Thrive Leads WP mailing list-building plugin is developed by Thrive Themes, a conversion-focused WP theme developer. As you will soon see, the plugin was developed to help WP users not just build a mailing list, but to build it faster.
Learn more here:
Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers fast and get traffic on call on your website:
It’s WordPress
The Thrive Leads mailing list-building plugin for WP eliminates the need to install multiple plugins . This not only reduces potential plugin conflicts, but also keeps your site’s loading speed down.
Quick And Easy Installation
Thrive Leads installs just like every other WordPress plugin. Simply upload a zip folder containing the plugin to your Plugins folder via your dashboard and activate.
Simple To Use
With Thrive Leads, you can easily set up one or more opt-ins, use their pre-designed form templates and start collecting email addresses. No technical skills or design skills are required.
In order to get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a new user, allow 25-60 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive training content, webinars and a support team that is available to answer any questions you have.
Every Type Of Opt-In Form Your Business Needs
With the plugin, you can begin to capture subscriber details using pre-designed templates, and every kind of opt-in form your business will ever need.
For example, you can use the Thrive Leads plugin to display unblockable “pop-up” lightboxes …
Add slide-in forms …
You can use the plugin to place in-line forms anywhere inside your content, or the top of your posts using a simple short code …
Insert an opt-in form into any widget area of your website …
You can insert two-step opt-in links that open a lightbox form when visitors click on a link …
And even add ”sticky” ribbon forms to your site that display to visitors at the top of the screen and remain “sticky” as visitors scroll down the page …
As you can see, Thrive Leads integrates every kind of opt-in form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Plugin Features
Thrive Leads provides many unique features to WordPress users. Here are just some of these features:
Fast And Simple To Install
Ready to go to work in minutes. As already mentioned, the developer provides extensive tutorials, training content, case studies, webinars, plus a support team.
This tool not only combines every kind of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns without ever leaving your own WordPress admin account.
Built-In List Building Strategies To Maximise Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use plugin:
Design And Deploy
Thrive Leads provides dozens of built-in professionally-designed and web optimized form templates that can be fully customized to suit your needs, with no technical skills required.
Simple “point and click” technology and a visual editor lets you create, modify and customize your forms …
A/B Testing
A/B testing is the fastest way to optimize your conversion rate and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built-in that allows you to easily test a whole range of variables, including the following:
Test Form Designs And Content
The Thrive Leads plugin lets you test different opt-in form designs and content, and provides an “automatic winner” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and display only those that convert well after sufficient data has been gathered.
You just start your test and the plugin will handle everything else, automatically picking the best performers and hiding the losers over time.
A/B Test Multiple Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display a link on your screen after 25 seconds
- Scroll-depth triggers where a message will appear only after the visitor scrolls down at least 40% of the web page
- Exit-intent triggers that detect when someone is about to exit your page and presents them with a pop-up form.
Furthermore, you can also test if forms perform better when displayed instantly, or when the form animates into view (e.g. slide in). You can test all of these triggers against one another to further optimize conversion rates.
Test Multiple Form Types
Thrive Leads also lets you A/B test different opt-in form types. For example, you can test a sidebar widget form vs an in-line form to see which form type performs better for your business.
A/B Test Offers
The plugin even lets you see how different offers perform against one another.
For example, you can connect different forms to different follow-up sequences to help you decide which campaign offers yield the best conversion results.
(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your forms, but you can also easily duplicate an existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 advanced targeting options (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where types of offers — even specific designs — will display in your site based on certain rules you set (e.g. a lightbox pop-up on the Front Page only), including which templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to display to particular segments of your audience at precisely the right time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Responsive
Your forms and list marketing campaigns will display correctly on any device or screen size.
Thrive Leads is also compatible will all popular browsers.
Smart Analytics
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Plus, you have access to a “lead sources” report that shows you exactly where your most valuable traffic is coming from, allowing you to plan your campaigns strategically to get highly qualified traffic from the best converting sources.
Seamless Integration With All Major Autoresponders And Leading Email Marketing Systems
If your email marketing solution allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Additionally, you can use different lists and different services for different forms, so you’re not dependent on any one service.
As you can see, Thrive Leads gives users a range of opt-in testing capabilities that go far beyond what other list-building software provide.
Feedback From Users
Here are a few of the testimonials that users have submitted for Thrive Leads:
”Shane, this new addition to Thrive Themes is great. I have several different plug-ins like this, but this one is really great. It fits perfectly with the themes and is seamless.” David Wakeman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Thrive Leads Support
As mentioned previously, ThriveThemes provides extensive tutorials, webinars and a dedicated support team that is available to answer any questions users have.
Tutorial videos explaining exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year updates with their purchase, backed by a risk-free, 30 day, 100% refund guarantee.
Software Price
Thrive Leads is available in the following editions:
- Single Site Edition – This edition lets you install & activate the plugin on a single website. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites Edition – The Unlimited Sites option lets you install & activate the plugin on unlimited sites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – This license lets you install & activate the plugin on all sites that you own and operate, and on all of your client sites. All plugin features are included, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: The cost to purchase the Thrive Leads plugin depends on whether there are any promotions or limited-time specials being offered. The pricing shown above was current when this review was written. This may not be the actual price set by the plugin author when you visit the site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Plugin Tips
Even on an existing website with hundreds of posts, you can install the plugin and use the targeting feature to retroactively display the most relevant and higher-converting opt-in forms across your website.
For ”how-to” videos of the plugin, including installation instructions and tutorials, FAQs, support helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a list, the only way to improve your results is by running tests and then analyze your performance to find out what really works best for your business. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms show to visitors, and the tools to improve your opt-in rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins are designed to focus more on functionality, such as enable the user to create and add popups to their site. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As the plugin developers state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, visit the plugin website here: Thrive Leads – WP Mail List-Building Plugin
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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