Successful marketers understand that building a mailing list is one of the best ways to grow your business online.
This is because a a list of email subscribers gives you traffic on demand and access to repeat buyers.
Marketing studies show that, on average, 50%-80% of web visitors generally will leave and never return. That’s a lot of money and opportunities you’re missing out on. In addition to this, research shows that it takes an average of 7 interactions with your business before a purchase decision is made. It’s so important, therefore, to find a way that will help you interact repeatedly with site visitors.
How can you do this, however, if most visitors never come back?
The answer, of course, is to get your visitors’ details while they’re still on your website or blog, so you can build a relationship after they leave your site.
Building a list is an essential aspect of building a successful online business. A great list of email addresses has the potential to become your most reliable online source of profit.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to having access to repeat visitors and relationship-building.
Now … there are many different ways and strategies to build a subscriber list, but until now, it was very difficult to find a solution that gives users access to almost all types of list-building methods available to capture email addresses on your website.
Thrive Leads – Mailing List-Building Plugin For WP Sites
Plugin Description
The Thrive Leads WordPress list builder could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using a range of different opt-in forms, test different offers, boost your conversions, and get traffic on call, without leaving your WordPress dashboard …
As stated earlier, there are many different ways and strategies to build an email list, and almost all of these methods and strategies use opt-in forms.
What makes Thrive Leads different from other solutions that allow you to collect email addresses is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies already built-in.
The Thrive Leads mailing list-building plugin for WP is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon learn, the plugin was developed to help users not just build a mailing list, but to build it faster.
To learn more about this plugin go here:
Plugin Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on call on your site:
It’s WordPress
Thrive Leads mail list-building plugin for WordPress eliminates the need to install multiple plugins on your site. This not only reduces any potential problems resulting from plugin conflicts, but also keeps your website’s loading speed down.
Ready To Use In Minutes
Thrive Leads installs like any regular WordPress plugin. Just upload a zip folder that contains the plugin files to your Plugins folder via your administrator area and activate.
Simple To Use
Once you have installed and activated the plugin, you can very easily set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required.
In order to get the most out of Thrive Leads, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 20-45 minutes to learn how to use all of the plugin’s functionality. Fortunately, ThriveThemes provides extensive training content, case studies as well as a responsive support team that is available to help you and answer any questions you have.
Every Type Of Opt-In Form Your Business Needs
With the Thrive Leads plugin, you can begin to capture email addresses using pre-designed templates, and every type of opt-in form you need.
For example, you can use it to build unblockable “pop-up” forms …
Add slide-in forms …
You can use the plugin to place opt-in forms anywhere within your content, or the middle of your posts …
Insert a form into your sidebar navigation area …
You can add two-step opt-in links that open a lightbox form when a link is clicked on …
And even add ”sticky” ribbon forms to your site that display at the top of the screen and remain “sticky” even while the visitor scrolls down your page …
As you can see, Thrive Leads integrates every kind of opt-in form you need in one single WP plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Features
Thrive Leads offers many features to WP users. Here are just a few:
Fast And Simple To Install
Ready to use in minutes. As already mentioned, ThriveThemes provides extensive training and tutorials, case studies, webinars, and a dedicated support team.
This list-building software not only combines every kind of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run your list-building strategies without ever leaving your admin user login.
All-In-One List Building Strategies
Thrive Leads integrates the following list-building strategies into one easy-to-use tool:
Design And Deploy
The plugin comes with dozens of built-in professionally-designed and web optimized form templates that can be fully customized to suit your needs, with no technical skills required.
Simple “point and click” technology and a visual editor allows you to easily create, modify and customize your forms …
A/B Testing Engine
Split testing is the fastest way to optimize your conversion rate and speed up your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including:
Test Different Form Designs And Content
The Thrive Leads plugin lets you test different opt-in form designs and content, and provides a “set and forget” feature that lets you set the plugin to automatically eliminate the test variations that aren’t performing, and continue showing only the ones that are converting well after enough data has been collected.
You simply start testing and the plugin takes care of the rest, automatically increasing conversion rates over time.
Test Form Triggers
Thrive Leads lets you customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to present a buy button on your screen after 15 seconds
- Scroll-depth triggers where a message appears once site visitors scroll down at least 30% of the web page
- Exit-intent triggers that detect when someone is about to exit your page and presents them with a pop-up form.
Additionally, you can test if a form performs better when displayed instantly, or when the form animates into view (e.g. slide in). You can test all of these triggers against one another to further increase conversion rates.
A/B Test Different Form Types
Thrive Leads also lets you split-test different opt-in form types. For example, you can test a lightbox pop-up vs a ”sticky” ribbon form and see which form type performs better for your business.
Test Entirely Different Offers
Thrive Leads even lets you see how different offers compare against one another.
For example, you can connect different forms to different autoresponder campaigns to help you determine which results in the best conversion rates.

(Split-test different offers)
Not only does the Thrive Leads plugin give you tremendous flexibility when it comes to split-testing your opt-ins, but you can easily clone an existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.
Additional features of Thrive Leads include:
Smart Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting levels (Easy, Advanced, Ultimate). You have precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a widget form on your sidebar on the Front Page only), including which categories, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to show to particular segments of your audience at a precise time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Responsive
Your forms and list marketing campaigns will show up correctly on any device or screen size.
The plugin is also compatible will all major web browsers.
Get Higher Value Traffic
Thrive Leads gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns for getting the most highly qualified traffic from your best converting sources.
Seamless Integration With All Major Autoresponders & Email Marketing Services
If your autoresponder allows embedding of HTML forms then Thrive Leads with work seamlessly with your system.
Additionally, you can use different lists and different services with different forms, so you’re never tied to just one service.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that go far beyond any other list-building tools.
Feedback From Users
Below are a couple of the testimonials and comments plugin customers have written about Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Thrive Leads Plugin Support
As mentioned previously, ThriveThemes provides extensive tutorials, webinars as well as a dedicated support team that is available to answer any questions users have.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive knowledgebase of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year software updates with their purchase, backed by a risk-free, 30 day, full refund guarantee.
Product Licensing Cost
Thrive Leads is available in the following editions:
- Single Site License – The Single Site option lets you install & activate the plugin on 1 single website. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Websites Edition – This edition allows you to install & activate the plugin on all sites that you own and operate. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency License – The Agency license lets you install & activate the plugin on unlimited sites that you own and operate, and on all of your client sites. All plugin features are included, plus Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: Pricing details of Thrive Leads depends on whether there are any promotions or limited-time special offers. The above reflects the price at the time this content was published. This may not be the actual pricing set by the product developer when you visit the plugin website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing here:
Additional Info
Even on an existing website with hundreds of posts, you can install Thrive Leads and use the targeting feature to retroactively display more relevant and higher-converting opt-in forms across your entire website.
For ”how-to” videos of the plugin, including help documentation and tutorials, FAQs, customer helpdesk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a email list, the only way to improve your results is by running split-tests and then analyze your performance to find out what really works best for your business. Thrive Leads makes available to WordPress users a powerful tool that, until recently, only marketing professionals had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your forms show to visitors, and intelligent reporting that helps you increase your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing users to create and insert pop-up forms into their web pages. Thrive Leads starts with this type of functionality, but the real focus of the plugin is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, check out the plugin here: Thrive Leads – Mailing Builder For WordPress Users
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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