Successful marketers know that building a mailing list is one of the best things you can do for a business online.
This is because a mailing list gives you traffic on call and access to repeat customers.
Research shows that, on average, 50%-80% of visitors to your web site who leave will never return. That’s a lot of money and opportunities that you’re almost certainly missing out on. Testing also shows that it takes an average of 7 interactions with your business before prospects will make a purchase decision. It’s crucial, therefore, to get repeat interactions with your site visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to get visitors to give you their email address while they’re still on your site, so you can keep in touch after they have left your website.
Building a list is absolutely essential when it comes to building a successful online business. A great list of responsive subscribers has the potential to become your most powerful and constant source of profit.
If you sell one or more products on your website, or your business relies on traffic, then building a list is essential, because it is the key to having access to repeat visitors and building a relationship.
Now … there are many ways and different strategies to build a list of email subscribers, but until now, it was very hard to find one affordable and easy-to-use solution that integrates almost all of the most effective methods available for capturing visitors’ email addresses on your website.
Thrive Leads – List-Building Plugin For Conversion-Focused WP Users
Plugin Description
Thrive Leads list builder for WP could easily become the ultimate list-building plugin for WordPress. It lets you build a list of subscribers fast using a wide range of opt-in forms, split-test different offers, boost your conversions, and get traffic on demand, working directly inside your WordPress dashboard …
As stated earlier, there are many different ways and strategies to build an email list, and almost all of these methods and strategies involve the use of opt-in forms.
What makes Thrive Leads different than other solutions that allow you to collect email addresses is that Thrive Leads comes with some of the most effective conversion and list-building strategies built into their plugin.
Thrive Leads WordPress mailing builder is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon learn, the plugin was developed to help WP users not just build a mailing list, but build a mailing list faster.
For more details, visit the plugin site here:
Plugin Benefits
Here are just a few of the benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on call on your website:
It’s A Plugin For WordPress Users
The Thrive Leads list-building plugin for WordPress eliminates the need to have multiple plugins installed on your WP site. This not only reduces the possibility of plugin conflicts, but the “lean and clean” nature of the plugin keeps your website’s loading speed down.
Be Up And Running In Minutes
Thrive Leads is really easy to install. Just upload the plugin file to your Plugins folder via your WP administrator section and activate.
Simple To Use
Once you have installed and activated the plugin, you can very easily set up one or more opt-ins, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required at any point.
To get the most out of the plugin, you will want to make use of the advanced targeting, testing and reporting features. If you are a complete beginner, allow 30-45 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive training content, case studies as well as a dedicated support team that is available to help you and answer any questions you have.
Every Kind Of Form You Will Ever Need
With the Thrive Leads plugin, you can begin to capture subscriber email address using pre-designed templates, and every kind of form your business needs.
For example, you can use it to add attention-grabbing “pop-up” forms …
Display forms that slide in from the corner of your screen …
You can use the plugin to add great-looking in-line opt-in forms anywhere inside your content, or the top of your blog posts …
Insert a form into your sidebar section …
You can insert 2-step opt-in links that open a lightbox when a link is clicked on …
And even add ribbon forms to your site that shows at the top of the screen and remain “sticky” even while the visitor scrolls down your page …
As you can see, Thrive Leads combines every kind of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads offers many great features to WP users. Here are just some:
Fast And Simple To Install
Be up and running in very little time. As already mentioned, the plugin developer provides extensive training content and tutorials, webinars, case studies, plus a support team.
This software not only combines every type of opt-in form your business needs into one single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies directly from your administrator account.
All-In-1 List Building Strategies To Maximise Conversions
Thrive Leads integrates all of the list-building strategies you need to optimise your conversions into one easy-to-use software:
Design & Deploy
Thrive Leads comes with an extensive library of professionally-designed and web optimized form templates that can be fully customized to suit your needs, with no technical skills required.
Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …
A/B Testing Engine
A/B testing is the fastest way to double or even triple your conversion rate and speed up your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including:
Split-Test Different Designs And Content
The Thrive Leads plugin lets you test different designs and content, and provides an “automatic winner” feature that automatically eliminates the test variations that aren’t performing, and display only the ones that convert well after enough data has been gathered.
You just start testing and the plugin will handle the rest, automatically helping you increase your conversion rates over time.
Test Opt-In Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to show a link on your screen after 10 seconds
- Scroll-depth triggers where a message appears once your visitor scrolls down at least 15% of the web page
- Exit-intent triggers that can detect when someone is about to leave the page and presents them with a pop-up form.
Furthermore, you can also test if the form performs better when displayed instantly to visitors, or when the form animates into view (e.g. slide in). You can test many triggers against one another to further increase conversion rates.
A/B Test Form Types
The plugin also lets you run tests against different opt-in form types. For example, you can test a lightbox pop-up vs a ribbon form and see which kind of form creates better results for your business.
Split-Test Entirely Different Offers
Thrive Leads even lets you split-test entirely different offers.
For example, you can connect different forms to different auto-responder campaigns to help you determine which offers yield the best conversion results for your business.

(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your opt-in forms, but you can easily clone an existing form – even make multiple copies, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this in just a few minutes.
Additional features of this plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with three targeting options (Easy, Advanced, Ultimate). You are given precise control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where types of offers — even specific designs — will display across your entire site based on certain rules you set (e.g. a slide-in form on all Posts), including which page templates, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create highly relevant offers to show to the right segments of your audience at exactly the right moment. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
100% Mobile Responsive
Your forms and list marketing campaigns will work on any device or screen size.
Thrive Leads has also been tested for compatibility will all major browsers.
Gain Actionable Insights
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns to get highly qualified traffic from your best sources.
Seamless Integration With All Major Autoresponders And Leading Email Marketing Solutions
If your email marketing service allows HTML forms to be embedded then Thrive Leads with work seamlessly with your solution.
Also, you can use different lists and different services for different forms, so you’re never dependent on any one solution.
As you can see, Thrive Leads gives you a range opt-in testing capabilities that go far beyond what other list-building tools provide.
Testimonials From Plugin Users
Here are just a few of the testimonials that customers have written about Thrive Leads:
“Your stuff is beautifully designed, fast and has great options for marketers that you just don’t see with other themes. Great, great job! Absolutely love Thrive!” David Coleman
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“I really look forward to more training from the Thrive Themes team. Love the product and want to get better!” Cristina Favreau
Support
As mentioned previously, ThriveThemes provides extensive tutorials, case studies and a dedicated support team that is available to help answer any questions they may have.
The plugin interface provides video tutorials that explain exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year software updates with their purchase, backed by a risk-free, 30 day, 100% money-back guarantee.
Plugin Pricing
The plugin is available in the following editions:
- Single Site – This option lets you install & activate the plugin on a single domain. Includes all plugin features, and Free, unlimited updates, with 1 year of support included. Price = $49.00.
- Unlimited Sites License – The Unlimited Sites edition allows you to install & activate the plugin on unlimited websites that you own and operate. All features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $97.00.
- Agency – The Agency license allows you to install & activate the plugin on unlimited websites that you own and operate, and on all of your client sites. All plugin features are included, and Free, unlimited updates, with 1 year of support included.. Cost = $199.00.
Note: Current pricing for this product depends on whether there are any promotions or limited-time specials being offered. Presently, the product retails for the amounts shown above. This may or may not be the actual pricing charged by the product seller when you visit the product site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing details:
Additional Useful Tips
Even on an existing site with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms all across your entire site.
For ”how-to” videos of the plugin in action, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a list, the only way to increase the speed your list grows is by running tests and find out what really works best for your business. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have complete control over exactly where and how your opt-in forms show to visitors, and the tools to improve your conversion rates. There are other opt-in form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as allowing the user to create and add popups to their web pages. Thrive Leads starts with this type of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For full details, visit the plugin website here: Thrive Leads – List Builder For WP
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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