Being able to track and monitor visitor behavior is extremely important to your online success.
The business management saying ”you can’t manage what you don’t measure” is as important today as ever. If you don’t know what is happening when users arrive on your web site, then how can you know what areas of your website can be improved?
People have been searching for ways to track and analyze visitor behaviour since web sites first appeared. From basic tracking counters, to powerful and sophisticated statistical tracking software like Google Analytics and other applications which can provide incredibly fine information.
Tracking user behaviour is vitally important for the success of your business, not only because it enables you to understand what visitors are doing so you can better your results, but testing also confirms that past consumer behavior is the most reliable predictor of future behavior. More reliable, in fact, than knowing demographics.
Although being able to see key information such as how many unique web visitors are landing on your web site, what pages they are entering and exiting, how long they are staying on your website for, keywords searched, average page views, referring web sites, etc …, is highly essential, wouldn’t it also be useful to be able to view precisely what users are reading, where they are staying the longest period on, what links they are clicking on, what areas of the content they are mostly intrigued about, and more?
Fortunately, heatmap tracking technology makes this easy. Website heatmaps can be used to pinpoint areas of a web page most frequently scanned by online visitors. Web heat maps are also often integrated with other forms of web analytic software and session replay tools.
If you own a WordPress-powered web site, then you can easily add heatmap tracking and session replays to your business tool box with a simple to use and very inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software script that is compatible with WordPress and that visually records your site visitors’ complete session and creates live heat maps that show precisely where they are clicking and where they scroll throughout your web site.
HeatMapTracker software allows you to see your site from your visitor’s perspective.
Learn more here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The more accurately you know how your visitors engage with your content, the more you can improve your website’s user experience. Imagine knowing the obstacles that have been preventing your users from fully accessing your site, such as confusing navigation elements, or distracting design elements. As the site owner, you can guide your readers to complete certain actions, such as join a newsletter or clicking on certain links or buttons.
While Google Analytics has its overlay feature that can show you which links on a web page are being clicked, a heatmap will display any clicks that visitors are making on your site, regardless of whether they are links or not. This is an important benefit because if a heat map analysis reveals that readers are clicking on a graphic element that they suppose to be a link, but happens to not be a hyperlinked image, you could easily edit this by linking the image to the destination your readers are trying to get to, or make it clear to your visitors that the image is not linked.
Heatmaps, therefore, can be one of the best methods to test the design of your website, assess how readable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to track user behaviour on your web site:
Capture Everything Visitors Are Doing On Your Website
HeatMapTracker records every browsing movement on your web site, allowing you to record all clicks, eye-tracking and scrolls.
Complete Control Without Restrictions
The application allows you to self-host the technology, giving you unrestricted session recording and pageviews.
Free Upgrades & Enhancements
There is a one-time investment to purchase the HeatMapTracker application, after which you are then entitled to receive free upgrades and enhancements.
Additional benefits of the application include:
- Improve Site Usability: By looking over the shoulders of your visitors as they browse your website, you can identify issues preventing visitors from taking desired actions and improve your sales process.
- Stop Guessing Visitor Behaviour: The video playbacks of your users’ sessions reveal precisely what is happening on your web pages. Screen overlays let you see exactly which buttons and links users click on, which areas they are drawn to most on your website, how long they choose to stay in a particular spot, how far and quickly they travel down your site and more! No more guessing or making wrong assumptions … just accurate information of what takes place when users land on your web site.
- Increase Online Sales: HeatMap Tracker lets you improve user engagement with your business, which creates better sales and conversions. There are a number of ways to do this and we discuss several of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMap Tracker provides many great features for WordPress users. Here are just some of these:
- Quick and simple to install and set up. Ready to go in no time.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors spend more time reading and monitor how far down your page your visitors read down to as an indicator of how long your site or content can keep them interested. Heat Map Tracker lets you study each and every visitor session to help you learn how they interact with your website or particular pages on your website.
- Unlimited visitor screen captures and user session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your website’s performance? With HeatMap Tracker you can spy on user sessions on your pages for a few days, one week, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total recorded visitor sessions Heat Map Tracker has recorded for all projects. You can easily see the top pages your users are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on pages that visitors care about. You can also access regional demographics of your visitors and learn where they are coming from.
Additional software features:
The chart below shows how HeatMap Tracker stacks up against alternative heatmap analytics services like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials plugin users have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your site to improve your business:
- Learn what’s working (i.e. where users are clicking) and what doesn’t work (where people aren’t clicking). For example, are people watching your videos? Are they clicking on graphic elements assuming that they are links to somewhere else?
- Get ideas on ways to refine your landing pages, signup forms, subscriptions, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get insights prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- Creating “above the fold” tests to improve your landing page’s “first impression”, or maximize the impact of the landing page’s real estate elements on your users, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether any section of the content could be included, rearranged, or deleted.
- Produce “before” and “after” comparison reports for online marketing services.
- Analyze whether visitors prefer to click images versus buttons versus text links, and how particular user segments engage within your web site.
- Confirm confirmed website security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly recognized internet marketer with a solid reputation for providing robust products and support. The product download area includes video tutorials for installing and configuring the software.
Product License Cost
Heat Map Tracker comes in three different versions:
- Basic (Single) License – Single use only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to 10 websites. Price = $297.00 One-time.
- White-Label) License – In addition to all of the features available in the other licenses (click tracking, heatmaps, browser replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency license allows you to install the software on unlimited sites, create client accounts, and set up automated PayPal invoices to clients, making it ideal for digital agencies. Price = $497.00 One-time.
Please Note: Pricing details of the product depends on whether there are any promotions or limited-time specials being offered. When we last checked, the product is selling for the prices shown above. This may not be the actual price set by the product author when you visit the plugin website and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing details here:
Additional Software Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services such as Google Analytics can provide you with very useful information on things such as the number of people visiting your site, how they are finding it and what they are doing whilst on your web pages. However, to really gain an insight into how your site and your content is helping your visitors to engage with your digital presence, then a heatmap analytics service can be extremely useful.
We suggest getting a copy of Heat Map Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and for generating more web sales.
For more information, visit the software website here: Heat Map Tracker – Real-Time Click-Tracking & Heat Map Tracking Plugin
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