Being able to understand visitor behavior is absolutely vital to the success of your digital business.
The management adage “if you can’t measure it, you can’t manage it” is as important in the digital age as always. If you don’t know what is happening when visitors arrive on your site, then how can you get better results online?
People have been looking for ways to track and analyze visitor behaviour since websites were first invented. From simple counters that track visitors, to very powerful and sophisticated analytical software like Google Analytics which can track and display an incredible level of key data.
Tracking visitor behaviour is important for the success of your website, not only because it allows you to understand what visitors are doing so you can improve your performance, but it’s also been proven that past visitor behavior is the most reliable way to predict future behaviour. More reliable, in fact, than knowing demographics.
Although being able to view statistical details such as how many visitors are coming to your site, which pages they are landing on and leaving from, how long they are staying on your site for, keyword searches, unique page views, referring sites, etc …, is highly useful, wouldn’t it be great to be able to view exactly what visitors are clicking on, where they are navigating around in, what hyperlinks they are clicking on, what parts of the page visitors are most interested in, and so on?
Fortunately, heat map technology makes this easy and possible. Web heat maps are used to locate areas of a web page that web visitors scan most frequently. Web heatmaps are also often used alongside other forms of web analytics and session replay tools.
If you own a WordPress-powered website or blog, then it’s easy to add heatmap tracking and session replays to your arsenal of essential business analysis tools using an easy-to-install and quite inexpensive WordPress-compatible software application.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
Heat Map Tracker is technically not a WordPress plugin, but a software program that is compatible with WordPress (and other web programs) and that lets you visually track your site visitors’ movements and creates instant heatmaps that show exactly where they are clicking and where they are scrolling throughout your website.
HeatMapTracker software enables you to look over the shoulders of everyone who visits your web site.
Go here to learn more about the software: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your readers are engaging with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your readers from fully accessing your website, like unclear site navigation elements, or disruptive ads. As the website owner, you can guide your readers to perform certain actions, such as signing up to your newsletter or clicking on specific links or buttons.
Although Google Analytics has its overlay feature which can give you an idea of what links on a web page are being clicked, a heatmap will reveal any clicks that users make on your site, regardless of whether they are actual links or not. This is important because if a heat map report reveals that readers are clicking on an image which they imagine to be a link, but happens to not be a link, you can easily fix this by adding a link to the image, or let your visitors know that the image is just a design element.
Heat maps, therefore, are one of the most useful ways to test your site design, see how readable your content is and help to improve conversions.
Here are just a few of the benefits of using HeatMapTracker to monitor visitor behavior on your web site:
Record Everything Users Do On Your Web Pages
The script lets you record every browsing session on your site, allowing you to capture all clicks, eye-tracking and page scrolls.
Complete Control With No Restrictions
The software allows you to self-host the technology, giving you no-limit session recording and pageviews.
Lifetime Upgrades And Enhancements
There is a one-off cost to own the script, which entitles you to receive unlimited software upgrades and added features for free.
Additional software benefits include the following:
- Improve Site Usability: By seeing how visitors navigate your web pages, you can discover difficulties that prevent users from taking desired actions and correct these.
- Stop Guessing About User Behavior: The video recordings of your visitors’ browser sessions show you exactly what is taking place on your web pages. Heat Maps let you know exactly which elements visitors click on, which areas they are drawn to most on your site, how long they browse on a specific location, how fast they scroll down your pages and more! No more guessing or assuming wrongly … just accurate intel of what takes place when users move around your site.
- Increase Online Sales: HeatMapTracker helps you improve visitor interaction with your site, which improves online sales and conversions. There are many ways to do this and we’ll go over some of these in the “Tips” section further below.
Software Features
Heat Map Tracker offers many unique features for WordPress users. Here are just some of these:
- Fast and easy to install and configure. Goes to work in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your pages visitors spend more time view and see how far down your product pages your users scroll down to as a benchmark of the length of time your web copy can engage them for. Heat Map Tracker lets you analyze each and every user session to see how users interact with your website or specific pages on your site.
- Unlimited session screen captures and browser session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can spy on visitors on your web pages for a few days, one week, one month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view how many total visitors, tracked pages and total recorded sessions HeatMap Tracker has recorded for all projects. You can quickly see which pages your users are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on improving content that your readers care about. You can also review regional location data of all visitors and discover which part of the world they are visiting from.
Additional features:
The chart below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Here are a few of the testimonials and feedback that users have submitted regarding the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your business:
- Discover what’s working (i.e. where users are clicking) and what doesn’t work (where people are not clicking). For example, are people engaging with your videos? Are they clicking on images thinking that they are links to another destination?
- Get insights on ways to refine your landing pages, sign up forms, sales funnel, navigation, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get insights prior to and during a website makeover, or if you decide to get a new WordPress theme for your website.
- Performing “above the fold” experiments to improve your website’s “first impression”, or optimize the impact of the home page’s real estate elements on your visitors, such as banners, links, buttons, headlines, etc…
- Identify whether any content could be inserted, changed, or taken out.
- Produce “before” and “after” case studies for digital marketing services.
- Analyze if users prefer to click on images vs buttons versus text links, and how specific user segments engage within your site.
- Investigate confirmed website security problems or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering robust products and customer support. The product download area includes video instructions for installing and setting up the software.
Product Pricing
HeatMapTracker comes in 3 versions:
- Basic License – Single use only. Price = $197.00 One-time.
- Professional License – Installs on up to ten sites. Cost = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the other licenses (click tracking, heat maps, session recording, unlimited recording / pageviews, unlimited upgrades and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal client invoicing, making it an ideal solutions for digital service providers. Price = $497.00 One-time.
Please Note: Price details for this product depends on whether there are any promotions or limited-time special offers. Presently, the plugin sells for the prices shown above. This may not be the actual price set by the plugin author when you visit the website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing information here:
Additional Info
For a video demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services like Google Analytics can provide you with very useful data on things such as the number of people finding your pages, how they found it and what they are doing during their visits. However, if you want to really gain a real-time understanding into how your web site and your content is being used by your visitors to interact with your digital presence, then a heatmap analytics software tool can be extremely useful.
We recommend buying a license of HeatMap Tracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and to make more sales.
To learn more, visit the software website: Heat Map Tracker – Real-Time Click-Tracking & Heat Map Tracking Plugin
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