The ability to track the behavior of visitors and users on your site is absolutely vital to the success of your digital presence.
The adage “if you can’t measure it, you can’t manage it” is as true in the digital age as always. If you don’t know what is happening when users arrive on your website, then how will you improve your results online?
Website users have looked for ways to track and understand what users are up to on their websites since websites first appeared. From basic tracking counters, to sophisticated statistical tracking tools like Google Analytics which deliver granular key data.
Understanding visitor behaviour is very important for the success of your digital marketing strategy, not only because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that past consumer behavior is the most reliable way to predict future behaviour. It’s an even more more reliable predictor in fact, than visitor demographics.
Although the ability to view statistical reports such as how many web visitors are checking out your site, what pages they are entering and exiting, how long they are remaining on your website for, which keywords are being searched for, unique page views, referring pages, and so on, is extremely important, wouldn’t it also be excellent to know exactly what visitors are clicking on, where on your site they are navigating through for the longest time periods, what links they are clicking on, what parts of your page they are pausing to read more about, and more?
Fortunately, heat map tracking technology makes this easy. Web heat maps can be used to analyze areas in a web site page most frequently scanned by web visitors. Web heat maps are also often integrated with other forms of web analytic software and session replay software technologies.
If you own a WordPress website, then it’s easy to add heatmap tracking with recorded visitor session replays to your collection of key business analysis tools with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software script that is compatible with WordPress (and other web applications) and that lets you visually track your site visitors’ complete journey and creates instant heat maps that show where they are clicking and where they scroll throughout your web pages.
The HeatMapTracker application also allows you to track every action your visitors make.
Learn more here: HeatMap Tracker
Benefits Of Using HeatMap Tracker
The better you know how your users are engaging with your website, the more you can improve your website’s user experience. Imagine knowing the obstacles that are preventing your readers from fully accessing your site, such as confusing site navigation elements, or disruptive design elements. As a website owner, you can help your readers to complete certain actions, such as opt into a newsletter or clicking on certain links or buttons.
Although Google Analytics has its overlay feature that can show you what links on a page visitors are clicking, a heatmap can reveal any clicks that users are making on your site, regardless of whether they are actual links or not. This is an important difference because if a heatmap analysis helps you discover that readers are clicking on a graphic element that they imagine to be a link, but happens to not be a link, you would be able to quickly edit this by linking the image to the destination your visitors are trying to get to, or let your users know that the image is just a design element.
In short, heat maps can be one of the best ways to test the design of your site, see how readable your content is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to monitor visitor behavior on your web site:
Monitor Everything Users Are Doing On Your Website
HeatMap Tracker captures every visitor movement on your website, enabling you to capture all which page elements are being clicked, eye-tracking and page scrolling movement.
Complete Control With No Limitations
The script allows you to self-host the technology, giving you no restrictions on recordings and playbacks.
Free Upgrades And Enhancements
There is a one-off cost to purchase the software, which then entitles you to receive unlimited software upgrades and new features for free.
Additional benefits include the following:
- Improve User Experience: By seeing how visitors navigate your website, you can discover challenges that prevent visitors from taking desired actions and improve your sales process.
- Stop Guessing Visitor Behavior: The screen video recordings of your visitors’ browser sessions show you exactly what is taking place on your website. Click overlays let you see exactly which elements visitors click on, where they are drawn to most on your site, how long they choose to stay on a particular spot, how far they scroll down your site and more! No more guesses or hoping … just factual data of what takes place when users visit your web site.
- Increase User Engagement: HeatMap Tracker helps you increase visitor interaction with your site, which improves sales and conversions. There are a number of ways to achieve this and we list some of these in the “Tips” section further below.
Features
HeatMapTracker includes many features for web site owners. Here are just a few of these:
- Fast and simple to install and set up. Ready to go in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. Track whether people are clicking your links, buttons, images and call to actions, see which areas of your virtual real estate visitors eyes are drawn to and measure how far down your product pages your visitors scroll down to as an average of how long your sales message can keep them engaged. HeatMapTracker lets you review and analyze every single user action to see how visitors interact with your site or specific pages on your website.
- Unlimited session screen captures and session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMapTracker you can capture visitors on your web pages for a day, a few weeks, a month, or even more!
- In-depth analytics. HeatMap Tracker lets you see deep analytics and at-a-glance statistics with project summaries. Overview stats enables you to see how many total visitors, tracked pages and all sessions the heatmap analytics software has recorded for all projects. You can quickly view which pages your users are gravitating towards and how they interact with the content on each page, allowing you to invest more time on pages that users are more interested in. You can also view regional demographic data of all visitors and learn where they are visiting from.
Additional features:
The image below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials that plugin users have published about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your web site to improve your business:
- Learn what’s working (i.e. where visitors click) and what doesn’t work (where people are not going to). For example, are people engaging with your videos? Are they clicking on images believing that they may be linking to another area of your site?
- Get useful data on ways to refine your landing pages, signup forms, shopping cart, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Creating “above the fold” experimentation to improve your site’s visitor impact, or optimize the impact of your home page’s real estate elements on your readers, such as ad banners, links, buttons, sales copy, etc…
- Identify if a page element should be added, reworked, or taken out.
- Create “before” and “after” comparison reports for web-related services.
- Analyze if users prefer to click on images vs buttons versus text links, and how particular user segments interact with your website.
- Investigate suspected site security and vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products developed by Mark Thompson, a well-known online marketer with a solid reputation for providing great products and customer support. The members area contains video tutorials for installing and setting up the software.
Product Cost
HeatMap Tracker comes in three different editions:
- Basic (Single) License – Single license only. Cost = $197.00 One-off payment.
- Professional License – Licensed for up to ten sites. Price = $297.00 One-off payment.
- Agency (Whitelabel Branding License – In addition to all of the features available in the Basic and Professional licenses (click-tracking, heatmaps, browser session recording, unlimited recording / pageviews, unlimited updates and enhancements and professional support), the Agency edition lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it an ideal solutions for web development agencies. Cost = $497.00 One-off payment.
Note: The cost to purchase the Heat Map Tracker software depends on whether there are any promotions or limited-time special offers. The price shown above was correct at the time this content was published. This may not be the actual price set by the plugin developer when you visit the website and you may be shown additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing:
Additional Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker website.
We Recommend
Analytics services such as Google Analytics can provide you with important data on things such as the number of people coming to your site, how they are finding it and what they are doing during their visits. However, if you want to truly gain deep knowledge into how your web site and its content is helping your visitors to interact with your business online, then a heatmap analytics service can be extremely practical.
We suggest getting a license of HeatMapTracker if you want live heatmaps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help improve your website’s user-experience, engagement and to generate more sales.
For complete details, visit the software website here: HeatMapTracker – Live Click-Tracking And HeatMap Tracking Plugin
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