The ability to track visitor behavior is absolutely vital to your online success.
The saying “if you can’t measure it, you can’t manage it” is as true in the digital economy as ever. If you don’t know what is happening on your web site, then how would you improve your results?
Businesses have been looking for accurate ways to track and analyze visitor behaviour since websites first appeared. From basic tracking counters, to sophisticated and powerful analytical software like Google Analytics and other applications that track and display very granular key metrics.
Analyzing visitor behavior is vitally important for a successful business, not just because it enables you to understand what visitors are doing so you can improve your performance, but it’s also been shown over and over that previous user behavior is the best indicator of future behavior. Better, in fact, than knowing visitor demographics.
While being able to see statistical metrics like how many unique web users are checking out your website, what pages they are landing on and leaving from, how long they are staying on your site for, keyword searches, unique page views, referring websites, etc …, is highly essential, wouldn’t it also be excellent to know exactly what users are doing, where on your pages they are navigating through, what hyperlinks they are clicking on, what parts of your page they are browsing, and more?
Fortunately, heatmap technology makes this possible. Website heat maps have been used for displaying areas on a website page that visitors scan most frequently. Web heat maps are also often integrated with other forms of web analytic software and session replay software technologies.
If you own a WordPress-powered website or blog, then it’s easy to add heat map tracking with session replays to your business tool box using a simple to use and quite inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is technically not a WordPress plugin, but a software that is compatible with WordPress (and other web programs) and that lets you track your web site visitors’ movements and creates live heatmaps that show precisely where they click and where they scroll throughout your web pages.
The HeatMapTracker application enables you to see your site from your visitor’s perspective.
Go here to learn more: Heat Map Tracker
Benefits Of Using Heat Map Tracker
The better you know how your users interact with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that have been preventing your site visitors from fully engaging with your website, such as unclear site navigation elements, or distracting adverts. As a website owner, you can help your site visitors to perform certain actions, such as join a newsletter or click on specific links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of what links on your web page are being clicked, a heatmap can also display any clicks that users make on your page, whether they are links or not. This is important because if a heatmap report reveals that users are clicking on a graphic element that they suppose to be a link, but is actually not a hyperlinked image, you would be able to quickly edit this by linking the image to the page your readers are trying to get to, or make it clear to your visitors that the image is not linked.
Heatmaps, therefore, are one of the most useful ways to test the design of your website, measure how navigatable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMap Tracker to monitor visitor behavior on your web site:
Capture Everything Users Are Doing On Your Site
Heat Map Tracker captures every visitor movement on your website, enabling you to capture all links and buttons clicked, eye-tracking and page scrolling movement.
Full Control With No Limitations
The script allows you to self-host the technology, giving you unlimited session recording and playbacks.
Lifetime Updates And Enhancements
There is a one-time investment to own the script, after which you are then entitled to receive free updates and all future enhancements.
Some additional benefits of the software include the following:
- Improve User Experience: By looking over the shoulders of your visitors as they browse your web site, you can uncover problems that prevent users from progressing to the end of your sales funnel and optimize your site.
- Stop Guessing About User Behaviour: The video recordings of your users’ sessions allow you to see exactly what happens on your site. Click overlays let you know exactly which links and buttons users click on, which areas they are drawn to most on your website, how long they hover in a specific location, how far and quickly they travel down your site and more! No more guesses or hoping … just factual intel of what goes on when users move around your site.
- Increase User Engagement: HeatMap Tracker lets you improve user engagement with your business, which creates better sales and conversions. There are a number of ways to achieve this and we’ll present a number of these in the “Tips” section further below.
Software Features
Heat Map Tracker provides many unique features for WordPress users. Here are just some of these:
- Fast and easy to install and set up. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and measure how far down your product pages your visitors read down to as a benchmark of how long your web copy can retain their attention. The software lets you analyze each and every user experience to help you see how they are interacting with your site or specific pages on your site.
- Unlimited session recording and session playbacks. Are you required to provide reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMapTracker you can capture visitor sessions on your web pages for one day, a couple of weeks, a month, or even more!
- In-depth analytics. HeatMapTracker lets you see deep analytics and at-a-glance statistics with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and total recorded sessions Heat Map Tracker has recorded for each project. You can quickly view which pages your users are gravitating towards and how they interact with the content on each page, allowing you to spend more time on the content that visitors care about. You can also access regional demographics of all visitors and learn which part of the world they are coming from.
Additional software features:
The image below shows how HeatMapTracker measures up against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials that customers have published about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your site to improve your business:
- Discover what’s working (i.e. where people click) and what doesn’t work (where users are not going to). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that these may link to another section?
- Get ideas on how to refine your landing pages, sign-up forms, shopping cart, navigation, etc.
- Get useful data on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your website or blog.
- Conducting “above the fold” tests to improve your website’s visitor impact, or optimize the impact of the home page’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify if any content section needs to be added, reworked, or taken out.
- Produce “before” and “after” comparison reports for web services.
- Compare whether users prefer to click images versus buttons versus text links, and how particular user segments interact with your web site.
- Investigate suspected site security or vulnerabilities.
Product Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering exceptional product quality and customer support. The member download area contains video tutorials for installing and setting up the software.
Product Price
HeatMapTracker is available in 3 different versions:
- Basic (Single) License – Single installation only. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Installs on up to 10 websites. Price = $297.00 Single Payment.
- White Label Branding License – In addition to all of the features available in the other editions (click-tracking, heatmaps, browser session replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency license allows you to install the plugin on as many sites as you want, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it ideal for digital agencies. Cost = $497.00 One-off payment.
Note: Current pricing for the HeatMap Tracker product depends on whether there are any promotions or limited-time specials being offered. Presently, the plugin is selling for the prices shown above. This may not be the actual price set by the plugin author when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for current pricing details:
Additional Software Info
For a video of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
Our Recommendation
Services such as Google Analytics can give you some very useful metrics on things such as the number of people arriving on your pages, how they find it and what they do during their visits. However, to really gain deep knowledge into how your website and its content is helping your visitors to connect with your digital presence, then a heat map analytics software application can be very useful.
We recommend that you consider getting a license of HeatMap Tracker if you need live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, engagement and for increasing sales.
To learn more, visit the software website: HeatMapTracker – Real-Time ClickTracking & HeatMap Tracker
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