The ability to track, monitor and view the behavior of visitors on your site is absolutely vital to the success of your business online.
The old saying ”you can’t manage what you can’t measure” is as important in the digital economy as it has ever been. If you don’t know what is happening when visitors arrive on your web site, then how will you know what needs to be improved?
People have looked for smart ways to track and understand what is happening since web sites were first created. From basic tracking counters, to powerful analytical software like Google Analytics that track incredibly detailed data.
Knowing visitor behaviour is very important for a successful digital marketing and content strategy, not just because it allows you to understand what visitors are doing so you can improve your performance, but research also proves that past consumer behavior is the most reliable predictor of future behaviour. It’s a more reliable indicator in fact, than user demographics.
While the ability to monitor valuable reports like how many web users are coming to your site, which pages they are landing on and leaving from, how long they are staying on your website for, keyword searches, page views, referring sites, and so on, is vitally useful, wouldn’t it also be excellent to know precisely what visitors are clicking on, where on your site they are navigating around in, what hyperlinks they are clicking on, which areas of the content they are most intrigued about, and so on?
Fortunately, heat map technology makes this easy and possible. Website heat maps are used to analyze areas of a web site page that web visitors scan most frequently. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay software technologies.
If you use WordPress, then it’s easy to add heatmap tracking and video session replays to your business tool box using a simple to use and inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMapTracker is technically not a WordPress plugin, but a software that works with WordPress (and other CMS applications) and that visually tracks your website users’ movements and creates instant heatmaps showing precisely where users are clicking and where they are scrolling throughout your pages.
The HeatMapTracker analytics tool enables you to capture every click your visitors make.
To learn more about this software go here: Heat Map Tracker
Benefits
The better you know how your visitors are interacting with your content, the more you can improve your website’s user experience. Imagine knowing the specific challenges that have been preventing your site visitors from fully accessing your site, such as confusing navigation layouts, or disruptive adverts. As the website owner, you can encourage your users to perform certain actions, such as joining your newsletter or clicking on specific links.
Although Google Analytics has its overlay feature which can give you an idea of which links on your web page users are clicking, a heat map will also reveal any clicks that users are making on your page, whether these are actual links or not. This is an important benefit because if a heat map analysis reveals that users are clicking on a graphic element which they imagine to be a link, but is actually not a hyperlinked image, you could easily remedy this by adding a link to the image, or make it absolutely clear to your visitors that the image is not a link.
Heatmaps, therefore, can be one of the best ways to test your site design, see how navigatable your site is and improve conversions.
Here are just a few of the benefits and advantages of using HeatMapTracker to monitor user behaviour on your web site:
Monitor Everything Users Do On Your Site
HeatMap Tracker captures every visitor session on your web site, enabling you to monitor all which page elements are being clicked, eye-tracking and page scrolling movement.
Full Control With No Restrictions
The script allows you to self-host the technology, giving you unlimited user recordings and playbacks.
Lifetime Updates And Enhancements
There is a one-off investment to purchase the HeatMapTracker application, which then entitles you to receive lifetime upgrades and future enhancements.
Some additional benefits of the Heat Map Tracker application include:
- Improve Your Marketing: By looking over the shoulders of your visitors as they browse your web site, you can spot difficulties preventing users from taking desired actions and reach your site objectives.
- No More Guessing Visitor Behavior: The video recordings of your visitors’ sessions reveal exactly what happens on your web site. Overlays let you know exactly which elements users click on, which areas they are drawn to most on your site, how long they choose to stay in a particular location, how quickly they navigate down your content and more! No more guessing or assuming wrongly … just real information of what takes place when visitors visit your site.
- Increase User Engagement: HeatMap Tracker helps you increase visitor engagement with your business, which creates better online sales and conversions. There are a number of ways to do this and we’ll list a number of these in the “Tips” section later in this review.
Features
HeatMapTracker offers many unique features for site owners. Here are just some of these:
- Fast and simple to install and implement. Ready to use in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. See if users are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors look at and monitor how far down your page your users scroll down to as an indicator of the length of time your content can keep them interested. Heat Map Tracker lets you analyze each and every visitor action to help you see how visitors are interacting with your website or some pages on the site.
- Unlimited visitor recording and user session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMapTracker you can spy on users on your website for a few days, one week, 1 month, etc.
- In-depth analytics. HeatMap Tracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to see total visitors, tracked pages and all sessions HeatMap Tracker has recorded for all projects. You can easily view the top pages your visitors are moving towards and how they are interacting with each page’s content, allowing you to spend more time on improving pages that your users care about. You can also review regional demographics of all visitors and learn which part of the world they are visiting from.
Additional software features:
The chart below shows how Heat Map Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials plugin users have written about HeatMap Tracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your business:
- Discover what’s working (i.e. where users are clicking) and what doesn’t work (where visitors aren’t going to). For example, are people watching your videos? Are they clicking on graphic elements assuming that they lead to somewhere else?
- Get useful information on ways to improve your landing pages, sign up forms, checkout processes, screen resolution, etc.
- Get useful information on ways to create A/B split testing to improve results
- Get actionable information prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Creating “above the fold” experiments to improve your landing page’s “first impression”, or optimize the impact of your site’s real estate elements on your visitors, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether any content section could be included, modified, or deleted.
- Create “before” and “after” comparison reports for web-related services.
- Test whether visitors tend to click on images vs buttons versus text links, and how specific user segments engage with your site.
- Diagnose suspected website security threats or vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a recognized internet marketer with a solid reputation for providing reliable product quality and product support. The product download area contains video tutorials for installing and configuring the software.
Software Pricing
HeatMap Tracker comes in 3 separate editions:
- Basic (Single) License – Single domain only. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Allows you to install on up to 10 domains. Price = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heatmaps, session replays, unlimited recording / pageviews, unlimited updates and enhancements and access to support), the Agency license allows you to install the plugin on as many sites as you need, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web agencies. Price = $497.00 One-off payment.
Please Note: The cost of purchasing the HeatMap Tracker software can vary, depending on whether there are any promotions or limited-time specials being offered. The pricing above was current at the time this review was written. This may not be the actual price set by the plugin developer when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing here:
Additional Software Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Analytics services like Google Analytics can provide important metrics on things such as the number of people arriving on your website, how they found it and what they are doing whilst visiting your web pages. However, if you want to truly gain an understanding into how your web site and its content is being used by your visitors to engage with your digital presence, then a heatmap analytics service can be a great way to do this.
We suggest buying a license of Heat Map Tracker if you need live heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization to help improve your user-experience, visitor engagement and to generate more sales of your products or services.
To learn more, check out the software here: HeatMap Tracker – Real-Time Click-Tracking And Heat Map Tracking Plugin
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