The ability to track, monitor and view the behavior of visitors on your web site is absolutely important to your online success.
The saying “if you can’t measure it, you can’t manage it” is as important today as always. If you don’t know what is happening when visitors arrive on your site, then how can you improve your online results?
People have been looking for ways to track and analyze what visitors are up to in their internet sites since websites first appeared. From simple counters that track visitors, to very sophisticated analytical software like Google Analytics and other applications which record and let users see incredible information.
Understanding visitor behavior is vitally important for a successful website, not only because it enables you to understand what visitors are doing so you can better your performance, but it’s also been proven over and over that past user behavior is the most reliable indicator of future behaviour. More reliable, in fact, than visitor demographics.
Although the ability to track statistical reports such as how many unique web users are visiting your site, what pages they are arriving on and departing from, how long they are staying on your site for, keywords searched, average page views, referring sites, etc …, is extremely essential, wouldn’t it also be great to be able to view exactly what users are reading, where they are visiting the longest for, what links they are clicking on, which parts of the site they are pausing on, and more?
Fortunately, heatmap tracking technology makes this possible. Website heat maps have been used to analyze areas in a web page that online visitors scan most frequently. Web heatmaps can also be integrated with other forms of statistical software and session replay tools.
If you use WordPress, then it’s easy to add heatmap tracking with recorded user session replays to your arsenal of essential site analysis tools with a simple to use and quite inexpensive WordPress-compatible software.
HeatMapTracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that works with WordPress and that lets you track your web site users’ every movement and creates instant heat maps showing where they click and where they scroll on your pages.
The HeatMapTracker software also allows you to track every move your users make.
More info: Heat Map Tracker
Benefits
The better you know how your visitors engage with your site, the more you can improve your site’s user experience. Imagine knowing the exact obstacles that have been preventing your site visitors from fully benefiting from your website, like confusing site navigation layouts, or distracting ads. As a site owner, you can encourage your readers to perform certain actions, such as opting into your newsletter or click on certain links or buttons.
While Google Analytics has an overlay feature which can give you an idea of which links on a web page visitors are clicking, a heatmap will also show you any clicks that users are making on your page, whether these are actual links or not. This is important because if a heatmap analysis helps you discover that users are clicking on a graphic element which they think is a link, but is actually not a hyperlinked image, you could easily fix this by adding a link to the image, or make it crystal clear to your readers that the image is not a link.
In short, heat maps can be one of the most useful methods to test the design of your site, assess how readable your site is and help to improve conversions.
Here are just a few of the benefits and advantages of using Heat Map Tracker to track user behavior on your website:
See Everything Users Do On Your Site
Heat Map Tracker lets you record every user browsing movement on your web site, enabling you to view all which page elements are being clicked, eye-tracking and page scrolls.
Complete Control With No Restrictions
The script is self-hosted, giving you unlimited recordings and playbacks.
Lifetime Updates And Enhancements
There is a one-time cost to buy the software, after which you are then entitled to receive unlimited upgrades and future enhancements.
Additional application benefits include the following:
- Improve User Experience: By seeing how visitors experience your web site, you can spot obstacles preventing users from taking desired actions and improve your sales process.
- Stop Guessing About User Behavior: The video playbacks of your visitors’ browser sessions show you exactly what happens on your website. Heatmaps let you know exactly which links and buttons visitors click on, which areas they are drawn to most on your site, how long they browse in a particular location, how quickly they navigate down your content and more! No more guessing or making wrong assumptions … just real data of what takes place when users visit your site.
- Increase User Engagement: HeatMapTracker helps you increase visitor interaction with your business, which increases your online sales and conversions. There are many ways to do this and we discuss several of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker offers many great features for WordPress users. Here are just some of these:
- Fast and simple to install and configure. Goes to work in no time.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether visitors are clicking your site’s links, buttons, images and calls to action, see which areas of your pages visitors eyes are drawn to and observe how far down the page your users scroll as a measure of the length of time your content can retain their attention. HeatMapTracker lets you study every single visitor session to help you understand how visitors are interacting with your site or specific pages on the web site.
- Unlimited session screen captures and session playbacks. Are you required to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMap Tracker you can capture visitor sessions on your pages for one day, a week or two, a month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistical reports with project summaries. Overview stats enables you to view total visitors, tracked pages and all recorded sessions HeatMapTracker has recorded for all projects. You can easily see which pages your users are moving towards and how they are interacting with each page’s content, allowing you to spend more time on improving content that visitors care about. You can also view regional demographics of your visitors and see which part of the world they are visiting from.
Additional features:
The table below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are a few of the testimonials customers have submitted for HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Tips
Here are just some of the ways you can use HeatMap Tracker on your web site to improve your business:
- Understand what’s working (i.e. where people are clicking) and what’s not working (where people are not clicking). For example, are visitors engaging with your videos? Are they clicking on images assuming that these lead to somewhere else?
- Get useful information on how to improve your landing pages, sign up forms, checkout processes, navigation, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get useful information prior to and during a website makeover, or if you decide to use a new WordPress theme for your website.
- Performing “above the fold” experiments to improve your site’s “first impression”, or maximize the impact of your home page’s real estate elements on your readers, such as ad banners, navigational links, buttons, sales copy, etc…
- Identify whether an element on your page should be added, modified, or taken out.
- Create “before” and “after” comparison reports for web-related services.
- Test whether users tend to click images versus buttons vs text links, and how specific user segments interact with your web site.
- Troubleshoot potential website security threats or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized internet marketer with a solid reputation for delivering reliable product quality and product support. The product download area includes video tutorials for installing and setting up the software.
Product Licensing Price
Heat Map Tracker is available in 3 separate editions:
- Basic (Single) License – Licensed for 1 website. Cost = $197.00 One-time.
- Professional (Multiple) License – Installs on up to 10 sites. Price = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, session recording, unlimited recording / pageviews, free upgrades and enhancements and professional support), the Agency edition allows you to install the plugin on unlimited sites, create client sub-accounts, and set up automated PayPal invoices to clients, making it ideal for digital agencies. Price = $497.00 One-time.
Please Note: Current pricing for this product can vary, depending on whether there are any promotions or limited-time special offers. The above reflects the pricing when this content was written. This may or may not be the actual price charged by the product seller when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing information here:
Additional Info
For a demo of the software in action, including instructions and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Services like Google Analytics provide very useful information on things such as the number of people landing on your site, how they find it and what they do whilst on your site. However, if you want to truly gain an understanding into how your site and its content is helping your visitors to engage with your business online, then a heatmap analytics tool can be very useful.
We recommend buying a license of HeatMap Tracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help you improve user-experience, engagement and for increasing your sales of your products or services.
For more information, check out the software here: HeatMapTracker – Real-Time Click-Tracking & Heat Map Tracking Plugin
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