Successful marketers know that building a mailing list is one of the best ways to grow a business online.
This is because a list gives you traffic on demand and access to repeat sales.
Research shows that, on average, 50%-80% of web visitors who leave will never return. That’s a lot of money to be leaving behind. Research also shows that it takes an average of 7 interactions with your business before prospects will make a purchase decision. It’s so important, therefore, to interact repeatedly with your visitors.
How can you do this, however, if most visitors leave and never come back?
The answer, of course, is to get visitors to give you their details while they’re still on your website, so you can keep in touch after they have exited your web site.
Building a list is an essential aspect of building a successful online business. A great mailing list has the potential to become your most valuable asset.
If you sell one or more products on your website, or your business relies on traffic, then list-building is essential, because it is the key to repeat visitors and building a relationship.
Now … there are many different ways and effective strategies to build a list of email subscribers, but until now, it was very difficult to find one affordable and easy-to-use solution that takes advantage of almost all of the most effective methods available to capture email addresses on your website.
Thrive Leads – WP Faster List-Building Plugin
Plugin Description
The Thrive Leads WP list builder could easily be described as the ultimate list-building plugin for WordPress. It lets you build a list of subscribers quickly using many different types of opt-in forms, test different offers, boost your conversions, and get traffic on demand, directly from your WordPress dashboard …
As mentioned earlier, there are many ways and effective strategies to build an email list, and almost all of these methods and strategies involve using subscription forms.
What makes Thrive Leads different than all other email marketing software is that Thrive Leads comes with a range of conversion boosting technologies and list-building strategies already built-in.
Thrive Leads mail list-building plugin for WordPress is developed by Thrive Themes, a conversion-focused WordPress theme developer. As you will soon see, the plugin was developed to help users not just build a mailing list, but to build it faster.
More info:
Plugin Benefits
Here are just some of the many benefits and advantages of using Thrive Leads to build a list of subscribers fast and get traffic on call on your web site:
It’s A Plugin For WordPress Users
The Thrive Leads WordPress list-building plugin eliminates the need to have multiple plugins . This not only reduces the possibility of plugin conflicts, but also keeps your website’s loading speed down.
Quick Installation
Thrive Leads installs like any regular WordPress plugin. Simply upload it to your Plugin folder via your dashboard and activate.
Really Simple To Use
Once you have installed and activated the plugin, you can easily set up one or more opt-in forms, use their pre-designed form templates and start collecting subscriber details. No technical skills or design skills are required.
In order to get the most out of Thrive Leads, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 25-45 minutes to learn how to use all of the software’s features. Fortunately, ThriveThemes provides extensive training content, webinars as well as a responsive support team that is available to help answer any questions you have.
Every Kind Of Opt-In Form You Will Ever Need
With Thrive Leads, you can begin to capture subscriber details using pre-designed templates, and every kind of opt-in form your business needs.
For example, you can use the Thrive Leads plugin to build stylish “pop-up” opt-in forms …
Add slide-in forms …
You can use it to add opt-in forms anywhere within your content, or the middle of your posts using a simple short code …
Insert a subscription form into the sidebar widget area …
You can insert 2-step opt-in links that open a lightbox when a link is clicked on …
And even add ”sticky” ribbon forms to your site that display at the top of the screen and remain “sticky” as visitors scroll down the page …
As you can see, Thrive Leads combines every type of opt-in form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets even better …
Thrive Leads Features
Thrive Leads offers many features to site owners. Here are just some of these features:
Quick And Simple To Install And Set Up
Ready to start using in minutes. As already mentioned, ThriveThemes provides extensive training content and tutorials, webinars, case studies, and a responsive support team.
This tool not only integrates every kind of opt-in form you need into a single plugin, as you’ve just seen, but it also lets you run all of your list-building strategies via your own admin user account.
All-In-One List Building Strategies
Thrive Leads integrates all of the list-building strategies you need to boost your conversions into one easy-to-use tool:
Design & Deploy
The plugin provides an extensive library of professionally-designed and web optimized form templates that can be fully customized to suit your needs, letting you build conversion-boosting forms without technical skills required.
Simple “point and click” technology and a drag-and-drop editor lets you create, modify and customize your forms …
Split Testing Engine
Split testing is the quickest way to improve your conversion rate and accelerate the growth of your list.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that allows you to easily test a whole range of variables, including:
Split-Test Designs And Content
Thrive Leads lets you test different designs and content, and provides a “set and forget” feature that automatically eliminates the test variations that aren’t performing, and display only the ones that convert well after enough data has been gathered.
You just start your test and the plugin handles the rest, automatically helping you increase your conversion rates over time.
Test Different Form Triggers
Thrive Leads lets you easily customize when and how your forms should appear to visitors.
For example, you can set up:
- Time-based triggers to present an offer on your screen after 15 seconds
- Scroll-depth triggers where a message will appear once site visitors scroll down at least 30% of the page
- Exit-intent triggers that can detect when someone is about to leave your page and presents them with a pop-up form.
Furthermore, you can also test if a form performs better when displayed instantly, or when a form animates into view (e.g. slide in). You can test many triggers against one another to further increase your conversion rate.
Split-Test Multiple Form Types
The plugin also lets you A/B test different opt-in form types. For example, you can test a lightbox pop-up vs an in-line form and see which form type performs better for your business.
A/B Test Completely Different Offers
The Thrive Leads plugin even lets you test different offers against one another.
For example, you can assign different forms to different email campaigns to help you decide which offers yield the best conversion results.

(Split-test different offers)
Not only does the Thrive Leads plugin give you enormous flexibility when it comes to split-testing your forms, but you can easily duplicate an existing form – even make multiple copies of a form, then modify the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of the Thrive Leads plugin include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting options (Easy, Advanced, Ultimate). You are given granular control over how you target your offers to make your offers more relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or specify exactly where kinds of offers — even specific designs — will display across your entire website based on certain rules you set (e.g. a widget form on your sidebar on all Posts), including which templates, archive pages, etc. or, conversely, where to exclude forms from displaying on your site.
You can even create highly relevant offers to display to specific segments of your audience at a precise time. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Forms Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons & drop-down menus.
Fully Mobile Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
Thrive Leads is also compatible will all popular web browsers.
Reports For Actionable Insights
the Thrive Leads plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests perform over time.
Additionally, the plugin provides a “lead sources” report that shows you exactly where your highest converting traffic comes from, allowing you to plan your campaigns to get highly qualified traffic from your best sources.
Integrates Seamlessly With All Major Autoresponders & Email Marketing Services
If your email marketing system allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Additionally, you can use different lists and different services for different forms, so you’re never dependent on any one system.
As you can see, Thrive Leads gives you opt-in testing capabilities that extend far beyond any other list-building tools.
Testimonials
Below are some of the testimonials and feedback that users have submitted regarding the Thrive Leads plugin:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”I’m loving Thrive Leads so far, Shane! My opt-in forms look a lot more professional now, and I’m excited to find out which ones will convert better in the split tests. I’m also looking forward to your webinar, since I learnt so much from the last one I watched.” Priscilla Shoeman
Support
As mentioned earlier, ThriveThemes provides extensive tutorials, webinars and a dedicated support team that is available to provide you with assistance.
The plugin interface provides video tutorials explaining exactly what you’re seeing and how to use the plugin. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you can learn how to get the most out of Thrive Leads.
The software is well-supported, and users get one-year upgrades with their purchase, backed by a no-risk, 30 day, 100% money-back guarantee.
Product Cost
The Thrive Leads plugin is available in the following editions:
- Single Site – This edition allows you to install & activate the plugin on a single website. All plugin features are included, plus Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites Edition – The Unlimited Sites option allows you to install & activate the plugin on all domains that you own and operate. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency – The Agency option lets you install & activate the plugin on all sites that you own and operate, and on all of your client sites. Includes all plugin features, and Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Please Note: The price of the product can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing when this article was written. This may or may not be the actual price charged by the product developer when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for current pricing details:
Additional Plugin Information
Even on an existing site with hundreds of blog posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms all across your entire site.
For a demo video showing plugin usage, including installation instructions and tutorials, FAQs, support help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is an essential aspect of building a successful online business. When it comes to growing a targeted subscriber list, the only way to increase the speed your list grows is by continually running split-tests and then analyze your performance to find out what works best on your site. Thrive Leads makes a very powerful tool available to WordPress users without technical or cost barriers, such as requiring expert coding skills or ongoing subscriptions.
With Thrive Leads, you have 100% control over exactly where and how your opt-in forms are shown to visitors, and the tools to improve your conversion rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as enable users to create and add popups to their site. Thrive Leads starts with this kind of functionality, but the real focus of the plugin is on conversion optimization.
As Thrive Themes state on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For more information, visit the plugin website here: Thrive Leads – List Builder For Conversion-Focused WP Sites
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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