Savvy marketers know the power of mailing lists.
This is because a mailing list gives you on-demand traffic and access to repeat sales.
Marketing studies show that, on average, 50%-80% of your web visitors who leave will never return. That’s a lot of money to leave on the table. Marketing research also shows that it takes an average of 7 interactions with your business before prospects will make a purchase decision. It’s vitally important, therefore, to try and get repeat interactions with site visitors.
How can you do this, however, if most visitors leave and never return?
The answer, of course, is to get visitors to give you their contact details while they’re visiting your website or blog, so you can continue to communicate with them after they leave your website.
Building a list is absolutely essential for building a successful online business. A great list of responsive subscribers has the potential to become your most reliable and constant source of profit.
If you sell one or more products on your website, or your business relies having a constant source of traffic, then building a list is essential, because it is the key to repeat visitors and relationship-building.
There are many different ways and strategies to build an email list, but until very recently, it was very difficult to find a cost-effective and easy-to-use solution that incorporates many of the most effective methods available to capture email addresses on a website.
Thrive Leads – WordPress List-Building Plugin
Plugin Description
Thrive Leads mailing list builder for WP lets you build a list of subscribers fast using a number of different opt-in forms, test different offers, improve your conversions, and get traffic on call, all from within your WordPress dashboard …
As mentioned earlier, there are many different ways and strategies to build a list, and almost all of these methods and strategies require using lead capture forms.
What makes Thrive Leads different than other email marketing solutions is that Thrive Leads comes with some of the most effective conversion and list-building strategies already built-in.
Thrive Leads WordPress mailing builder is developed by Thrive Themes, a conversion-focused WP theme developer. As such, the plugin was developed to help users not just build a mailing list, but build their mailing list faster.
For more details, visit the plugin site here:
Benefits
Here are just a few of the benefits of using Thrive Leads to build a list of subscribers quickly and get traffic on tap on your website:
It’s A WordPress Plugin
The Thrive Leads WordPress mail list-building plugin eliminates the need to install multiple plugins . This not only reduces possible plugin conflicts, but also keeps your website’s loading speed down.
Installation Is Easy & Fast
Thrive Leads installs like every other WordPress plugin. Simply upload the plugin file to your Plugin folder via your WP dashboard and activate.
Very Simple To Use
The Thrive Leads plugin makes it very simple to set up one or more opt-ins, use their pre-designed templates and start collecting subscriber details. No technical skills or design skills are required.
In order to get the most out of the plugin, you will want to implement all of the advanced targeting, testing and reporting features. If you are a new user, allow 25-60 minutes to learn how to use all of the functionality in the plugin. Fortunately, ThriveThemes provides extensive training content, webinars as well as a responsive support team that is available to help you out.
Every Type Of Opt-In Form You Need
With the plugin, you can begin to capture subscriber details using pre-designed templates, and every kind of opt-in form you will ever need.
For example, you can use the Thrive Leads plugin to add stylish “pop-up” lightboxes …
Display slide-in forms …
You can use Thrive Leads to insert great-looking forms anywhere within your content, or the middle of your posts using a simple shortcode …
Insert a subscription form into the sidebar widget section …
You can add two-step opt-in links that open a lightbox when a link is clicked on …
And even add ”sticky” ribbon forms to your site that shows at the top of the screen and remain “sticky” even while the visitor scrolls down the page …
As you can see, Thrive Leads integrates every kind of subscription form you need in one single WordPress plugin …
Thrive Leads also lets you add ‘smart’ Exit Popups that display opt-in forms with exit intent technology, which allow you to capture visitor details when they exit your site.
And it gets better …
Thrive Leads Features
Thrive Leads provides many unique features to web site owners. Here are just some of these features:
Quick And Easy To Install And Use
Be up and running in very little time. As already mentioned, the plugin developer provides extensive tutorials, training content, case studies, webinars, plus a dedicated support team.
This tool not only combines every kind of opt-in form your business needs into a single plugin, as you’ve just seen, but it also lets you run all of your list-building campaigns directly from within your own dashboard.
Built-In List Building Strategies To Boost Conversions
Thrive Leads integrates the following list-building strategies into one easy-to-use solution:
Design & Deploy
Thrive Leads comes with an extensive library of professionally-designed and web optimized form templates that you can fully customize to suit your needs, with no technical skills required.
Simple “point and click” technology and a visual editor lets you easily create, modify and customize your forms …
A/B Testing
A/B testing is the quickest way to optimize your conversion rates and accelerate your list growth.
Thrive Leads comes with a powerful A/B testing engine built into the plugin that makes it easy to test a whole range of variables, including:
A/B Test Multiple Designs And Content
The plugin lets you test different designs and content, and provides an “automatic winner” feature that automatically eliminates the non-converting variations, and display only the ones that convert well after enough data has been gathered.
You simply begin testing and the plugin takes care of the rest, automatically picking the ones that are performing the best and hiding the losing variations over time.
Test Different Form Triggers
Thrive Leads lets you easily customize when and how your forms should display to visitors.
For example, you can set up:
- Time-based triggers to display a link on your screen after 35 seconds
- Scroll-depth triggers where a message will appear only after your visitor scrolls down at least 50% of the page
- Exit-intent triggers that can detect when someone is about to leave your page and presents them with a pop-up form.
Additionally, you can test if forms perform better when displayed instantly, or when the form animates into view (e.g. slide in). You can test many triggers against one another to further boost your conversion rate.
Split-Test Different Form Types
The plugin also lets you split-test different opt-in form types. For example, you can test a widget form on your sidebar vs an in-line form to see which form type creates better results for your business.
A/B Test Entirely Different Offers
Thrive Leads even lets you split-test entirely different offers.
For example, you can assign different forms to different list-building campaigns to help you decide which campaign offers yield the best conversion results for your business.
(Split-test different offers)
Not only does Thrive Leads give you enormous flexibility when it comes to split-testing your forms, but you can easily clone an existing form – even make multiple copies, then edit the element(s) you want to test and instantly start running your A/B split test again, and and you can do all this with just a few mouse clicks.
Additional features of Thrive Leads include:
Advanced Targeting Features
You can create hyper-targeted offers for your visitors with 3 targeting levels (Easy, Advanced, Ultimate). You have granular control over how you target your offers to make your offers highly relevant.
For example, you can create a “catch-all” offer to show on all posts and pages or only your blog posts, or define exactly where kinds of offers — even specific designs — will display in your website based on certain rules you set (e.g. a lightbox pop-up on the Front Page only), including which categories, archive pages, etc. or, conversely, where to prevent forms from displaying on your site.
You can even create specific “content upgrade” offers for your most valuable posts. Use this feature to create hyper-targeted and extremely profitable lists.
You can even use different lists with different services and different forms.
Advanced Lead Generation Form Features Supported
Advanced form features supported include multiple fields, checkboxes, radio buttons and drop-down menus.
100% Responsive
Your forms and list marketing campaigns will look great on any device or screen size.
The plugin has also been tested for compatibility will all major browsers.
Gain Actionable Insights
this plugin gives you access to detailed reports that let you see exactly how your opt-ins and A/B tests are performing over time.
Additionally, you have access to a “lead sources” report that shows you exactly where your most valuable traffic comes from, allowing you to plan your campaigns strategically for getting the most highly qualified traffic from your best converting sources.
Integrates Seamlessly With Major Autoresponders & Leading Email Marketing Services
If your email marketing solution allows HTML forms to be embedded then Thrive Leads with work seamlessly with your service.
Plus, you can use different lists and different services with different forms, so you’re not dependent on any one system.
As you can see, Thrive Leads gives you opt-in testing capabilities that go far beyond what other list-building software provide.
Feedback From Users
Here are a few of the testimonials plugin customers have provided for Thrive Leads:
”You guys are simply awesome I am loving everything you are doing at the moment. Keep up the great work you really are making such a big difference in this field.” Jule Fuller
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”Congratulations Shane and team! I’m excited to use this exciting new list building WordPress plugin to take my online business to the next level!” Dean Patino
Thrive Leads Plugin Support
As mentioned earlier, ThriveThemes provides extensive training content, webinars and a support team that is available to provide you with any assistance you need.
Video tutorials that explain exactly what you’re seeing and how to use the plugin are provided throughout the plugin interface. You can also access an extensive library of tutorials, training webinars, case studies and list building strategies, so you get a ton of help, training and support on how to get the most out of the Thrive Leads plugin.
The software is well-supported, and users get one-year updates with their purchase, backed by a no-risk, thirty day, 100% money-back guarantee.
Plugin Pricing
Thrive Leads is available in the following editions:
- Single Site – The Single Site license lets you install & activate the plugin on 1 single website. All plugin features are included, and Free, unlimited updates, with 1 year of support included. Cost = $49.00.
- Unlimited Sites Edition – The Unlimited Sites edition lets you install & activate the plugin on unlimited domains that you own and operate. All features are included, plus Free, unlimited updates, with 1 year of support included. Price = $97.00.
- Agency License – The Agency option lets you install & activate the plugin on all websites that you own and operate, and on all of your client sites. Includes all plugin features, plus Free, unlimited updates, with 1 year of support included.. Price = $199.00.
Note: Pricing for this product depends on whether there are any promotions or limited-time specials being offered. Currently, the plugin is being retailed for the amounts shown above. This may or may not be the actual pricing set by the plugin seller when you visit the product site and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the current pricing here:
Additional Useful Tips
Even on an existing website with hundreds of posts, you can install the plugin and use the targeting feature to retroactively show the most relevant and higher-converting opt-in forms across your entire website.
For a demo video showing plugin usage, including help documentation and tutorials, FAQs, customer help desk, contact details and more, visit the Thrive Leads website.
Our Recommendation
Building a list is absolutely essential when it comes to building a successful online business. When it comes to growing a list, the only way to improve your results is by running split-tests and find out what really works best on your site. Thrive Leads makes available to WordPress users a very powerful tool that, until recently, only marketing pros had access to, and at great expense.
With Thrive Leads, you have 100% control over exactly where and how your forms display to visitors, and the tools to improve your conversion rates. There are other form plugins and solutions for list-building, but the main difference is that other list-building plugins focus more on functionality, such as enable the user to create and insert pop-up forms into their website. Thrive Leads starts with this kind of functionality, but their real focus is on conversion optimization.
As stated on their website …
“It’s not just about helping you build your mailing list. It’s about helping you build your mailing list as fast as possible!”
For complete details, visit the plugin website here: Thrive Leads – WordPress Split-Testing Mailing List Builder
By the way …
We use Thrive Leads here on WPCompendium.org. Check it out for yourself …
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