How To Kickstart WordPress Traffic Automation To Your Website Or Blog

If you have followed our WordPress Traffic Automation Blueprint step-by-step tutorials, you are ready to begin driving an endless stream of visitors to your WordPress site or blog. Here we show you how to kickstart your traffic.


How To Kickstart WordPress Traffic Automation To Your Website Or BlogThis tutorial is part of the WordPress Traffic Automation Blueprint series where we show you step-by-step how to set up WordPress to automatically notify search engines and your social media pages when new content is published on your site, driving more traffic to your website or blog. 

To review our step-by-step tutorials on how to automate traffic to your WordPress website or blog, go here:

Important Info

If your WordPress site has not been configured to drive traffic using the leverage and automation described in our tutorials, then do one of the following:

  • Go through our step-by-step tutorials and learn how to expertly configure your own site,
  • Refer your web developer or web designer to our step-by-step tutorials and ask them to do it for you, or
  • Contact us to discuss your needs and request a quote for our Done For You Installation & Expert Configuration Service.

What You Should Have Already Set Up On Your WordPress Site

If you have been following our WordPress Traffic Automation tutorials, you should already have set up the following on your site:

Ping Services List

As soon as you publish a new post, WordPress automatically notifies all the services listed in the ‘Update Services’ section (WordPress Settings > Writing > Update Services) …

WordPress Settings > Writing > Update Services

(WordPress Blog Ping Services List)

For a comprehensive list of ping services that you can download for FREE, see the tutorial below:

Add Your Sitemap To Search Engines

You should have also added your site’s RSS feed and XML sitemap to your webmaster accounts (e.g. Google, Bing) …

Google Search Console - Sitemaps

(Google Search Console – Sitemaps)

To learn more about setting up Webmaster accounts and adding sitemaps and feeds to notify search engines, see the tutorial below:

Automatically Syndicate Content From WordPress To Social Media

There are many plugins, tools, and services you can use to integrate WordPress with social media. We cover a number of these in our tutorials.

A simple way to integrate WordPress with your social media accounts is using the Jetpack plugin …

Use Jetpack's Publicize feature to automatically syndicate your content to social media

(Jetpack’s Publicize feature automatically syndicates your content to social media)

Installing Jetpack and configuring its Publicize settings allows you to automatically syndicate your posts to social media accounts like Facebook, Twitter, LinkedIn, etc.

To learn how to install and configure Jetpack to automate traffic, see the tutorial below:

Additional Notification Plugins

As discussed in our tutorials, there are many traffic generation and automation plugins, tools, and services you can use. This is one of the reasons why WordPress is such a powerful business marketing platform.

In addition to instantly notifying social media accounts like Facebook, Twitter, LinkedIn, etc. when new content is published on your site, you can also set up your WordPress site to automatically post links to your content on many other social networks and social bookmarking sites using plugins like Social Link Machine

Social LinkMachine - syndicate and drip-feed content automatically to over 30 traffic-generating websites

(Social LinkMachine – syndicate and drip-feed your content automatically to dozens of social websites)

To learn more about additional traffic generation plugins and automation tools, see the tutorial below:

How To Kickstart Traffic To Your WordPress Website Or Blog

Once you have set up and configured all of the above plugins and services, the next step is to kickstart the process of generating ongoing traffic to your site.

You could just start publishing content to your site. If you want to supercharge and speed up the process, however, here are some additional steps we recommend you take:

  1. Rapid Site Indexing
  2. Supercharge Your Site Ranking & Authority Building
  3. Methodically Establish Your Online Presence

Let’s go through each of these steps in more detail.

Rapid WordPress Site Indexing

Adding sitemaps to your webmaster accounts and posting content on your WordPress site as described in our tutorials will help get search engines going. You can boost the process using external blog pinging services.

Once your site is fully configured and ready to start driving traffic, select and copy your RSS feed or XML sitemap link …

Select and copy your RSS feed

(Select and copy your RSS feed)

Head over to one of the following sites:

Ping.In

Ping.in

(Ping.in)

Ping.in is a service that pings (notifies) a number of services including blog search engines and blog directories. By pinging these services, you let them know that your site has been updated and these services will then crawl and index your site content, allowing a larger audience to discover your site.

Ping.in is free to use and when we last checked requires no registration. Just head over to the site and type in your Site Name, Site URL and XML feed into the fields …

Enter your site details into Ping.in

(Enter your site details into Ping.in)

Next, select the services you want to notify or just click on ‘Check All’ to select all services, then click on the ‘Ping’ button at the bottom of the screen …

Select services to ping

(Select services to ping)

Ping.in will immediately begin to notify the services about your site …

Ping.in notifies services immediately

(Ping.in notifies services immediately)

Once all pings are sent, Ping.in displays a list of all services that have been notified about your site …

Pings sent

(Pings sent)

Go here to use Ping.in:

Pingoat

Pingoat

(Pingoat)

Pingoat is another service like Ping.in that pings (notifies) blog directories and gets them to crawl and index your site content.

To use Pingoat, create a free account, then log in after confirming your new account, enter your site details (including your RSS feed or XML sitemap feed), select all of the services to notify and click go.

Pingoat will notify all the services you have selected.

Go here to use Pingoat:

Important Info

We recommend using either Ping.in or Pingoat to notify blog directories about your site but not both in short succession. Your site could be blacklisted if you ping services too often.

Rapid WordPress Page/Post SEO Indexing

In addition to the setup already presented in the tutorials, you can also get a new WordPress post or page indexed very quickly in Google using the method described below.

Important

This method is in 2 parts and is also good for getting Google to crawl/reindex: old posts or pages with new or updated content.

Fetch As Google

After creating a new post or page, log into your Google Search Console area, and go to Search Console > Crawl > Fetch As Google. Enter the URL of your post or page into the field and click the ‘Fetch’ button …

Fetch as Google

(Fetch as Google)

Next, click on ‘Request indexing’ …

Request indexing

(Request indexing)

Click the Google reCAPTCHA checkbox to verify that you are human …

Google reCAPTCHA

(Google reCAPTCHA)

Proceed with the verification process …

Google reCAPTCHA Verify Button

(Google reCAPTCHA Verify Button)

Once you have verified that you are not a robot, select the ‘Crawl only this URL’ radio button and click ‘GO’ …

Crawl only this URL

(Crawl only this URL)

Your new post/page indexing has been requested …

Indexing requested

(Indexing requested)

Ping Sitemap

After indexing of your post or page has been requested, the next step is to ‘ping’ your XML sitemap.

We recommend using a plugin like Yoast SEO to automatically generate and keep your XML sitemap updated …

XML Sitemaps - Yoast SEO

(XML Sitemaps – Yoast SEO)

Select and copy your XML sitemap address to your clipboard …

Copy your XML sitemap URL

(Copy your XML sitemap URL)

Once you have the XML sitemap URL, it only takes a simple ping to Google to update any post or page you need indexed. Open a new window on your web browser, and paste the URL below in the address bar, then hit enter to submit the ping to Google:

http://www.google.com/webmasters/sitemaps/ping?sitemap=http://yoursite.com/sitemap.xml

Ping Your Sitemap To Google

(How To Ping Your Sitemap To Google)

Alternatively, you can use an online tool like the one shown below to submit your sitemap to Google (and Bing) …

PingSitemap

PingSitemap

(PingSitemap)

With PingSitemap, simply enter the URL of your sitemap into the XML sitemap URL field and click the ‘Submit’ button.

The tool with ping (notify) Google and Bing about your sitemap (the other services no longer exist) …

Sitemap Pinged

(Sitemap Pinged)

Your new post or page will be indexed very quickly using the above method …

Google has indexed your new post or page!

(Google has indexed your new post or page!)

Note: Google recommends that you resubmit a sitemap no more than once per hour.

Tip

You can also automate the entire process described above using a simple  and very inexpensive plugin called Rapid SEO Indexer.

Rapid SEO Indexer

Rapid SEO Indexer WordPress Plugin

(Rapid SEO Indexer WordPress Plugin)

Rapid SEO Indexer automates the ‘Fetch as Google’ and ‘Sitemap Pinging’ process and can get a brand new WordPress page or post indexed in Google in less than 30 seconds …

(Index new WordPress posts or pages in Google fast with Rapid SEO Indexer)

The plugin features a built-in real time XML sitemap generator. After the plugin has been installed and activated on your site, you can create and submit an XML sitemap to Google using the built-in XML sitemap generator, or use an existing XML sitemap (e.g. from Yoast SEO plugin) …

Rapid SEO Indexer Settings

(Rapid SEO Indexer Settings)

The plugin adds a new options box to your page, allowing you to submit the new page or post to Google …

Click to submit your post/page to Google

(Click to submit your post/page to Google)

And ping the sitemap …

Click to ping your sitemap

(Click to ping your sitemap)

Getting your WordPress page or post indexed is the first step to getting free targeted SEO traffic. Rapid SEO Indexer helps you get more traffic easily and quickly with 2-click indexing functionality. The plugin is well supported, installs in seconds and works right out of the box. You can use this plugin to index unlimited pages and posts on your site(s) and the plugin comes with .

Go here to view a demo video and to download this plugin:

Supercharge Your Site Ranking And Authority Building

Another highly recommended step you can take to kickstart traffic to your WordPress site or blog is to send out press releases on a regular (i.e. monthly) basis.

Press releases are a powerful and fast way to create significant exposure online, boost your search engine rankings, drive traffic and build authority for your site.

DistributionPress.com

DistributionPress.com - Get more traffic to your site using news/press releases

(DistributionPress.com – Get more traffic to your site using news/press releases)

DistributionPress.com provides a very cost-effective ‘done-for-you’ news/press release writing and distribution service that can help boost your traffic.

They will create a professional news/press release about your business and distribute it to 220+ authority news, TV, radio, and media sites …

DistributionPress.com submits your press release to over 220 authority sites

(DistributionPress.com submits your press release to over 220 authority sites)

DistributionPress.com can fully manage your press release campaign, leaving you free to focus on other areas of your business/website.

We recommend sending out an initial press release to announce the launch of your business/website, new products and services, company news, etc. (see  this article about press release topics) to kickstart your traffic and then begin running a regular PR campaign where you send out a new release each month to boost your rankings and authority online, which will continue to grow your traffic.

Important

We use DistributionPress.com’s services to help boost WPCompendium.org search rankings and grow traffic …

Using press releases has helped to boost our rankings and grow our traffic!

(Using press releases has helped to boost our rankings and grow our traffic!)

To learn more about the benefits of using a service like DistributionPress.com to drive more traffic to your site using press releases, go here:

Methodically Establish Your Online Presence

Using a done-for-you service like DistributionPress to create and distribute monthly news releases on your behalf allows you to quickly establish your online presence and begin driving traffic to your site. It also allows you to methodically boost your rankings and authority by building hundreds or even thousands of external links on trusted sites that will direct visitors to your site. This is a great way to automate traffic, especially if you lack the time to write content.

Ideally, you should be growing your traffic and increasing your rankings by consistently using external services like distributing press releases and internal methods such as publishing great content on your site. Unlike paid traffic generation methods that disappear if you stop paying for the service (e.g. Google AdWords, Facebook Ads, etc.) distributing press releases and publishing content on your site actually builds you an asset with long-term traffic links.

Our WordPress Traffic Automation Blueprint tutorials describe exactly how to set up your site to grow traffic using content marketing. Once your site is indexed in the search engines, integrated with your social media accounts and set up to automatically ping dozens of services as soon as new content is published on your site, all you have to do is create and publish new content on a regular basis.

If you need help coming up with great content ideas for your site or how to plan, develop, and implement a content marketing strategy for your business, we have created a comprehensive and completely FREE 120-part email training content creation course (value = $300) that will help you.

If you haven’t already subscribed to our Infinite Content Creation series, we recommend you do so now using the form below:

In order to build a successful digital presence for your business, you need regular traffic. Hopefully, our WordPress Traffic Automation Blueprint tutorials have given you all the information you need to automate the traffic generation process and drive an endless stream of new visitors to your WordPress website or blog.

We wish you great success online and lots of new traffic!

How To Kickstart WordPress Traffic Automation To Your Website Or Blog

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WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

Web Traffic Blueprint Part Four - Learn How To Turn Your WordPress Website Into An Automated Traffic MachineWelcome to Part 4 of our Website Traffic Blueprint article series, where we explain how to turn a site into an automated web traffic machine using the WordPress CMS.

So far, here is what we have covered in this article series:

In Part 1 of this series, we explain why using an expertly configured WordPress site is the key to automating traffic to your website …

With an expertly configured WordPress blog, all you have to do is publish fresh content consistently to drive web traffic!

(With an expertly configured WordPress website or blog, all you have to do to generate web traffic is add content on a regular basis!)

In Part 2, we focus on the setup phase. We explain the best way to get started if you don’t have a web presence yet, how to set everything up if you already have a site, and what to do if your website was built with WordPress.

How to set up WordPress on your domain

(In Part 2 we show you how to set up WordPress on your domain)

In Part Three, we focused on configuring WordPress.

In this step, we configure hosting settings, WordPress settings, and external settings that affect your site’s traffic-getting ability …

How to set up WordPress on your domain

(In Part 3 we show you how to configure all the settings that affect your website’s traffic-getting ability)

In Part Four, we discuss ways to automate the traffic-getting process with different WordPress plugins.

Why Automate Your Traffic Generation Process?

Depending on who you listen to, you could find yourself trying to spend an hour or two per day (or more) promoting your business on social media in addition to trying to manage your business, your content and your online presence.

Many small businesses simply lack the time, human resources and financial means to employ the services of a full-time marketing department and engage in the kind of content marketing that many marketing experts advise doing. If you spend most of your time checking Twitter, Facebook, and LinkedIn in addition to writing content for your website or blog, how will you get anything else in your business done?

Keeping their business up and running is how most small business owners spend their time.

(Keeping their business up and running is how most small businesses spend their time. Infographic: NFIB)

Many businesses spend most of their working hours simply keeping their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to stay competitive and grow in order to survive.

A study of small businesses done in 2012 by email and social media marketing company Vertical Response found that:

  • 43% of all small businesses surveyed spent around six hours each week on social media (the other half spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same survey was conducted today, the figures would probably be significantly higher.
  • More than half of all small businesses surveyed spent 1-3 hours or more creating a blog post.
  • Finding and posting content for social media was their most time-consuming online activity.

Businesses spend more time each year marketing and promoting themselves online.

(Businesses spend more time every year marketing and promoting themselves online. Source: VerticalResponse)

As small businesses spend increasingly larger amounts of time on online marketing as a matter of business survival and competition, this leaves less time for under-resourced businesses to focus on other vital areas …

Businesses with limited time, marketing budgets, and resources and many different areas to focus on require careful planning of their marketing strategy.

(Businesses with limited budget, resources, and time and many different business areas to focus on require careful planning of their marketing strategy.)

One other thing to consider is that, in addition to spending time social media sites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or YouTube. These companies can and will make decisions that impact your business without consulting you. Why invest so much time and effort building a business on someone else’s asset? With a self-hosted WordPress site, you can control your own virtual real estate and distribute your content automatically to other online properties.

Automating business processes to leverage time and increase productivity is nothing new. Businesses have been doing it ever since the Industrial Age. In the Digital Age, however, the exponential growth marketing channels creates a number of dilemmas for business owners and marketing managers, especially for those with limited budgets, time, and resources. For example:

  • Which of these channels should you invest more efforts, time, and your budget on?
  • Should you invest so much time and effort building a web presence on other people’s sites (e.g. Facebook, Twitter, Pinterest, etc.) while ignoring your own domain?
  • Do you create new content for every channel you plan to include in your marketing strategy?

The Benefits Of Automating The Web Traffic Generation Process With WordPress

What I’d like to show you now, is a free, simple, and effective formula that lets you automate your traffic-getting process with WordPress.

With this strategy, you will be able to:

  • Save time creating content for your website or blog and social media,
  • Save money on content creation and unnecessary online marketing channels,
  • Determine which marketing channels you should focus more of your budget, time, and your efforts on,
  • Invest most of your time and efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.

Useful Information

Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly urge you to avoid using black hat websites, methods, software, and anything designed to “game” or violate the terms of service and policies of services like Facebook, Pinterest, Google, etc..

Automating your web traffic doesn't require using black hat techniques!

(Web traffic automation does not have to involve using black hat methods!)

What we are focusing in this series of articles is to show you how to be smart with your limited resources and automate your content distribution in order to leverage your time and marketing efforts, and get additional exposure online from sites that your target audience frequents.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

As we’ve just seen in the previous section, most small business owners lack the time, resources and budget to engage in the kind of content marketing that many online experts advise. What you want to do, then, is be strategic with your limited resources, time, and budget.

So, instead of choosing this approach, which is very time-consuming …

Posting content to different channels is very time-consuming!

(Posting content to individual channels is very time-consuming!)

Why not opt for a smarter, time-saving strategy like this instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish content once, and automate your content distribution to all other marketing channels.

You can:

  • Distribute content automatically to social media sites and social bookmarking sites,
  • Distribute comments and content automatically to other blogs and online properties using RSS
  • Import content automatically (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you get all of this done?

Simple … first, set up your WordPress site as shown in Part Two. Then, get it all configured as described in Part 3. Once all of this is in place, you then automate the process with plugins such as the ones discussed in the section below.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Traffic System – Traffic-Getting Plugins

Let’s take a quick look at a few traffic-generation WordPress plugins that can help:

  • Syndicate content to social sites and social bookmarking accounts
  • Post comments automatically to other blogs
  • Post content automatically via RSS feeds to other sites

Jetpack WordPress Plugin

You can get your posts automatically distributed to sites like Tumblr, Facebook, Twitter, LinkedIn, GooglePlus and more as soon as you publish your content using a WordPress plugin like JetPack.

Jetpack

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with loads of great functions.

After installing Jetpack, you will need to connect the plugin to your WordPress.com account (as described in Part 3.) …

Make sure the Jetpack plugin is connected to your WordPress.com account

(Make sure the Jetpack plugin is connected to your WordPress.com account)

Next, activate the Publicize feature …

Activate the Publicize feature on Jetpack

(Activate the Publicize feature)

You can share your posts on Tumblr, Twitter, Facebook, LinkedIn, Google+, and more …

Share your content on various social media accounts.

(Distribute your content automatically to several social networks.)

After all of the account and plugin settings have been configured, your content is ready for distribution.

The Publicize feature adds a new section to your Publish box …

Publicize details show in your publishing section.

(Publicize details appear in the Publish box.)

Now, as soon as you publish new content, it will automatically be shared on every account you have set up …

As soon as new posts are published, they are automatically shared online.

(As soon as new content is published, it is automatically syndicated online.)

The Jetpack plugin provides you with an automated and hands-free way to create more exposure for your content online on social networks.

CommentLuv

CommentLuv

(CommentLuv)

The WordPress commenting system allows your blog readers to interact with your web site, post new comments, reply to other users and participate in discussions.

You can expand the WordPress default commenting feature with 3rd-party plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate with social media, helping to share and spread your content online.

For example, with a WordPress plugin like CommentLuv (Pro version), you can make your site more attractive to commenters by offering them a choice of backlinks if they plus1, like, or tweet your post. This plugin will visit the comment author’s website while they are entering their comment and retrieve their last blog posts, which they can choose to include with their comment when they click submit.

CommentLuv can help attract more comments and improve user engagement on your site.

(CommentLuv can encourage a greater level of commenting and improve user engagement on your site.)

Go here to learn more about this plugin:

Social LinkMachine

SocialLinkMachine - Set-and-forget content distribution plugin

(Social LinkMachine – Set-and-forget content distribution plugin)

SocialLinkMachine is a set-and-forget plugin for WordPress that allows you to automatically syndicate content, build anchor text backlinks, include relevant videos and images, and create second-tier links and social signals on auto-pilot …

Social LinkMachine - drip-feed content automatically to over 30 social platforms

(Social Link Machine – drip-feed your content automatically to over 30 traffic-generating sites)

With Social Link Machine installed, you can automatically drip-feed content to dozens of traffic-generating sites, including:

  • Bookmarking Platforms: e.g. Bitly, Linkagogo, Kippt, Zotero, etc.
  • Blogs: e.g. Blog.com, Sett, Tribe, etc.
  • Social Media Platforms: Facebook, Xing, etc.
  • Image Sharing Platforms: e.g. Pinterest, etc.
  • PDF Sharing Platforms: e.g. Issuu, Sendspace, etc.

Visit the plugin site to learn more about this plugin: SocialLinkMachine

Also, if you would like to know more about setting up social media tracking (so you can get useful information about your content marketing efforts), we have written a comprehensive article about social media measurement tools and technologies that will help you identify new trends and opportunities, track competitor activity, see what online conversations are taking place that could affect your business,etc. To learn more about this go here:

Useful Information

The above are just some examples of the many plugins that WordPress makes available for automating the distribution of your content online.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic System: Content Sharing Phase – Summary

Once your website or blog and plugins have been set up and configured, all you have to do then to automatically attract more traffic is add great content consistently.

Useful Tip

If you need great topics for content that you can post on your website or blog, then subscribe to our FREE email training series here:

Once you have expertly configured your WordPress site, the next step is to optimize the process. This step is explained in the next article in the WordPress Traffic Automation System series.

This is the end of Section 4

To keep reading, click here:

Website Traffic Blueprint Part 5 - A Complete Guide To Generating More Web Traffic Automatically

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WordPress Traffic Automation Blueprint – Part 5 (Optimization)

This is part 5 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains how to optimize your WordPress traffic system once your WordPress site has been expertly configured and setup.

Web Site Traffic Blueprint Part 5 - Learn How To Turn Your Website Into A Traffic Generation MachineWelcome to Part Five of our Website Traffic Blueprint article series, where we explain how to create an automated traffic machine using the WordPress CMS platform.

So far, here is what we have covered in this series:

In Part One of this series, we explain why using an expertly configured WordPress website or blog is the key to generating automated web traffic …

With an expertly configured WordPress blog, all you have to do is add fresh content regularly to generate web traffic!

(With an expertly configured WordPress website, all you have to do to generate web traffic is post web content on a regular basis!)

In Part Two, we focused on the setup phase. We explained the best way to start if you don’t have a website yet, how to set things up if you already have a website, and what to do if your existing website was built using WordPress.

How to set up a WordPress website or blog on your domain

(In Part two we show you where to set up a WordPress site on your domain)

In Part Three, we discussed the configuration phase. We explained how to configure all the settings (hosting, internal and external) that affect your website’s traffic-getting ability …

Where to set up a WordPress website on your domain

(In Part 3 you will configure all the settings that affect your website’s traffic-getting ability)

In Part Four, we discussed ways to automate traffic to your website using various plugins.

Publish content one-time and automate your content distribution to all other services!

(Publish once, automate the rest!)

In this section of the WordPress web traffic automation blueprint series, we look at ways to optimize the traffic system using different tools and strategies.

WordPress Web Traffic Automation System – Systems

In addition to getting your WordPress site expertly configured, generating high-quality traffic on a consistent basis comes from having a well-defined business vision, careful digital planning, and great systems and process in place.

Optimized traffic is the product of business vision, sound planning, and systems

(Generating automated traffic is the result of having a clear business vision, planning, and excellent systems)

Let’s review the systems that will help you grow and manage new traffic.

These include:

  • Marketing Systems – How you drive traffic to your website.
  • Technical Systems – How you ensure that your web presence remains optimized for receiving traffic.
  • Business Systems – How you manage and respond to new traffic.

Use systems to grow, automate, and manage your web traffic

(Use systems to grow and manage your traffic)

Let’s review the importance of the above systems briefly:

Marketing Systems

Your marketing systems consist of the processes and strategies used to create new traffic for your business. You can test your marketing systems by asking questions such as:

  • What channels will you use to drive new traffic (e.g. blogging, video marketing, etc)?
  • What resources and portion of your budget will you apply to your marketing channels?
  • How will you create your content and run your marketing campaigns?
  • How will you measure the cost-effectiveness of your online marketing campaigns?

During the setup and configuration phase, you should have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising (e.g. Google AdWords) to help generate some initial data, such as the keyword phrases people are searching online to find your site, which you can use to create web content better targeted to your audience’s needs.

Technical Systems

Your technical systems ensure that your online presence remains operating efficiently for receiving traffic. There’s no point sending traffic to your website if your site is experiencing problems or your pages take a long time to load.

Your systems include handling technical areas like webhosting, site maintenance and support, installing and updating new applications (e.g. plugins), customization, integration, troubleshooting, etc.

Your technical systems can be tested by asking questions such as:

  • Who is looking after my webhosting?
  • Who looks after my website and keeps my site maintained and up-to-date?
  • Who will fix errors, troubleshoot problems, provide technical support and advice, etc. if you experience difficulties?

Many potential problems can be minimized if your website planning and setup and configuration phases have been completed correctly. As with all technology, however, new problems will arise. Your technical systems need to be able to handle these.

Business Systems

You need good operational systems to help you manage the influx of traffic. This includes:

  • Communication systems
  • Managing human and financial resources
  • Handling leads and sales enquiries
  • Order fulfillment
  • Customer service/training
  • etc.

If you plan to outsource your digital marketing and technical support, then make sure you have implemented good systems for managing all outsourcing processes.

WordPress Web Traffic System – Traffic Loops

With clear business objectives and great systems in place, all you need to focus on is how to develop a “traffic loop”.

Let’s go through an example of implementing, optimizing, and automating a traffic loop. Take a look at the illustration below …

Implement, automate, and optimize a traffic loop

(An effective traffic loop)

Increase Reach And Visibility

Step 1 of the process is to expose your business to as many potential users as you can.

Tips
  • Your expertly configured WordPress site will allow you to instantly share your content on traffic-getting sources like Facebook, Twitter, LinkedIn, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content through your expertly configured WordPress site.
  • As mentioned earlier, investing in some paid advertising can help you generate some initial actionable data such as the keywords people are searching online to find your site, which you can use to create web content targeted specifically to your audience.
  • Repurpose your content to leverage the power, appeal, and reach of different media formats.
  • Continue learning about ways to get more visitors using methods like Twitter ads, solo ads, email ads, etc.
Plugins, Tools, & Methods

See earlier sections of this tutorial series for many useful plugins, tools, and strategies we’ve already covered to help you reach more members of your target audience.

Also, if you haven’t already, see other posts on this site to learn more about plugins that let you easily add the following to your WordPress website:

  • Share your comments and posts online,
  • Run contests, offer discounts or downloads for shares/likes,
  • Accept user generated content, feeds, etc.
  • Publish and distribute content online in different media formats (e.g. videos, PDF guides, infographics, etc.)

Build Authority & Credibility

Getting more content out there is good, but for this activity to be really effective, your content needs to build authority and credibility with users.

Publishing better quality content not only helps to establish your credibility, it also improves your chances of getting more views from social sharing and hence more traffic.

Useful Tips And Ideas
  • Focus on creating content that adds value to potential users and that showcases your expertise. This includes content that informs and educates readers, training content, user reviews, adding testimonials, etc.
  • Consider publishing an instructional PDF guide that you can sell or distribute online (e.g. sell on Amazon.
Tools, Plugins, And Strategies

We have created a detailed course on how to develop a content marketing strategy, how to promote your business with content, content creation tools, and ways to never run out of new ideas for web content that you can plug into at no cost here:

Also, if you haven’t already, contact us to learn more about plugins that let you easily add the following to your website:

Grow Influence And Engagement

At some point, you may want to consider developing “traffic on demand.” You can do this by growing a list or starting your own community.

With “Traffic On Demand,” your traffic will come from an audience of existing customers or subscribers – people who already like you and trust you. Your influence and reputation can be used to generate traffic with every post you publish, forum post you add, or email you send out.

Useful Tips
  • Encourage visitors to leave comments and start discussions on your site.
  • Add an autoresponder newsletter and encourage people to subscribe.
  • Add a paid, free, or ‘freemium’ membership site.
  • Start or join a Facebook/LinkedIn Group.
Tools, Plugins, & Strategies

There are many solutions and plugins that can help increase your online influence and improve engagement. For example:

  • List-Building Tools (e.g. Aweber, MailChimp, etc.)
  • Contact Forms, Live Chat
  • Forums and Social Communities (e.g. bbPress, BuddyPress)
  • Polls & Surveys
  • Webinars (e.g. Webinar JEO)
  • Comment sharing
  • Add media, video galleries, etc.

Identify Needs And Provide Solutions To These

By taking advantage of incoming traffic to listen to what problems your users are trying to solve, you can have an endless funnel of ideas for new products, services, and solutions, all of which provide new opportunities to generate additional traffic.

Useful Tips & Ideas
  • Consider creating a free or paid e-learning course.
  • Consider publishing educational guides that can be sold or distributed online (e.g. sell on Clickbank.
  • Consider adding an e-commerce store to your business.
Tools & Methods

If you plan to provide services, products, and solutions online (as opposed to just providing information), then some of the more useful WordPress plugins you may want to add to your website or blog include:

Analyze Data & Feedback

The final step of the process is the collection and analysis of data. By learning to interpret data gathered from existing traffic, you can discover new traffic opportunities.

Hopefully, by now you already have installed an analytics program like Google Analytics on your website. Make sure you also learn how to interpret the data.

WordPress Web Traffic Automation Blueprint – Summary

Once you implement the above strategies, all you have to do is repeat the process, fine-tuning and refining your methods as you go to grow your traffic and get better your results.

In summary:

  • Start with an expertly configured WordPress site backed by good marketing, technical and business systems,
  • Implement a content marketing strategy (consider adding some paid advertising to drive traffic and generate useful data) to increase your reach and visibility online,
  • Add plugins, list-building strategies, and other solutions as necessary to build authority, trust, and credibility, and also to increase engagement with visitors,
  • Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
  • Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, this article has given you a blueprint that will help you drive more traffic automatically to your web site and get better results online.

Web Traffic Blueprint Part 5 - Learn How To Create A Web Traffic-Getting Machine With WordPress

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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)

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