Welcome to Part Four of our Web Traffic Blueprint article series, where we explain how to drive new traffic automatically to your site using WordPress.
So far, we have covered the following in this article series:
In Part 1 of this series, we describe the traffic automation process, and explain why using an expertly configured WordPress site is the key to automating traffic to your site …
(With an expertly configured WordPress blog, all you have to do is publish great content on a regular basis to automatically generate more web traffic!)
In Part Two, we look at the setup phase. We help you understand the best way to start if you don’t have a website yet, how to set things up if you already have a website, and what to do if your site has been built with WordPress.
(In Part 2 we show you how to set up a WordPress website on your domain)
In Part Three, we focus on configuring the system.
Here, we configure all the settings that affect your website’s traffic-getting ability …
(In Part 3 you learn how to configure hosting settings, internal settings, and external settings that can affect your site’s traffic-getting ability)
In Part 4, we discuss ways to automate traffic generation using plugins.
Why Automating Your Traffic Generation Makes Sense
Depending on which marketing guru you get your advice from, you could end up investing an hour or more every day posting content on social media in addition to trying to manage your business, your content and your web presence.
Many small businesses simply lack the time, resources and financial means to engage in the kind of content marketing that many online marketing experts prescribe. If you spent hours posting updates on Facebook, Twitter, or LinkedIn in addition to researching and writing articles for your blog or website, how could you get anything in your business done?
(Small businesses spend most of their time simply keeping their businesses up and running. Infographic: National Federation Of Independent Businesses)
Small business owners spend most of their working hours trying to keep their businesses up and running. On top of this, there’s sales and marketing. After all, businesses need to stay competitive and grow in order to survive.
Research done in 2012 by VerticalResponse – an email and social media marketing company, found that:
- Almost half of all businesses surveyed spent at least 6 hours per week on social media (most of the other businesses surveyed using social media spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was done today, the numbers would most likely be even higher.
- More than half of all businesses surveyed spent 1-3 hours or more creating a blog post.
- Finding and posting content for social media consumed the most time online.
(Businesses are spending more time every year marketing and promoting themselves online. Infographic: VerticalResponse)
As small businesses spend increasingly larger amounts of time on online marketing in order to compete and survive, this puts more and more of a squeeze on businesses to focus their time on other equally important areas …
(Businesses with limited time, resources, and marketing budgets and many areas to focus on require careful planning of their marketing strategy.)
Another important thing to consider is that, in addition to spending time promoting and marketing your business on various social media sites, you are investing all of your efforts into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or StumbleUpon. These sites can make decisions that can dramatically impact your business without first consulting you. Why invest so much time and effort building a business on someone else’s asset? With WordPress, you can have complete control of your own virtual real estate and publish your content automatically to other websites.
Investing in business automation to save time is not new. Businesses of all sizes have been doing it ever since the Industrial Age. In the Digital Age, however, the exponential growth online marketing channels creates a number of dilemmas for small business owners, especially for those with limited resources, budget, and time. For example:
- Which of these marketing channels should you focus more of your budget, efforts, and your time on?
- Should you invest so much time and effort building assets on sites that do not belong to you (e.g. YouTube, LinkedIn, Tumblr, etc.) while neglecting your own domain?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating The Traffic-Getting Process With WordPress
What I’d like to share with you now, is a free, simple, and effective formula that allows you to automate the web traffic generation with WordPress.
With this method, you will be able to:
- Save time creating content for your website or blog and social media,
- Save money on content creation and unnecessary web marketing channels,
- Determine which channels you should focus more of your efforts, budget, and your time on,
- Invest most of your efforts building your own asset and still benefit from other people’s marketing channels.
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge you to avoid using black hat solutions, strategies, sites, and anything designed to “game” or violate the terms of service and policies of companies like Pinterest, Facebook, Google.
(Automating your web traffic doesn’t require using black hat techniques!)
The purpose of this series of articles is to show you how to automate your content distribution so you can leverage your time and marketing efforts, and get additional exposure online from websites frequented by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen in the previous section how many small businesses lack the time, resources and financial means to engage in the kind of content marketing that most experts recommend. What you want to do, then, is be strategic with your limited time, budget, and resources.
So, instead of choosing this approach, which is very time-consuming …
(Posting content to different marketing channels one at a time can be extremely time-consuming!)
Why not do this instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish once, and automate your content distribution to all other channels.
- Automatically distribute content to social media services and bookmarking sites,
- Distribute comments and content automatically to other blogs and web properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all of this done?
Simple … first, set up your site as described in Part 2. Then, expertly configure your site settings as described in Part Three. Once all of this is in place, you then automate the content distribution using plugins.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Automation System – Plugins
Let’s take a quick look at some traffic-generating plugins that can help:
- Syndicate content to social media sites and social bookmarking sites
- Post comments automatically to other blogs
- Syndicate content via RSS to other blogs
You can get your posts automatically distributed to sites like Facebook, Twitter, Tumblr, LinkedIn, GooglePlus and more as soon as you publish your content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with loads of great features.
(Make sure that Jetpack is connected to your WordPress.com account)
Next, activate the Publicize feature …
(Jetpack – Publicize)
You can share your posts on Tumblr, Facebook, Twitter, LinkedIn, GooglePlus, and more …
(Share your content automatically on several social accounts.)
After all settings have been configured, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize options appear in your publishing section.)
Now, as soon as you publish a new post, it will automatically get shared on every account you have set up …
(As soon as you publish, your new posts are automatically distributed online.)
This is a hands-free, automated way to get more exposure online for your content on social media sites.
The built-in WordPress commenting system lets your site users interact with your website or blog, post new comments, reply to other users and engage with your content as part of a social community.
You can expand the WordPress default commenting feature with 3rd-party plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate your comments with social media, helping to spread and share them online.
For example, using a plugin like CommentLuv (Premium version) can help attract more comments and create more user engagement on your web site. The plugin encourages readers to comment using SEO and social rewards like the ability to add twitter handles to comments, social enticements for content-sharing, using keywords in the username, and backlinks. This plugin will visit the website of the comment author while they are typing their comment and retrieve their last blog posts, which they can include at the bottom of their comment after clicking the submit button.
(CommentLuv can encourage a greater level of commenting and improve user engagement on your website.)
Visit the plugin website to learn more about this powerful plugin:
(Social LinkMachine – WordPress content distribution plugin)
SocialLinkMachine is a plugin that allows you to automatically drip-feed your content, build diverse anchor text backlinks, include relevant YouTube videos and images, and social signals on auto-pilot …
(SocialLinkMachine – drip-feed your content to over 30 online sites)
With Social Link Machine installed, you can automatically syndicate content to over 30 traffic-generating websites, including:
- Social Bookmarking Sites: e.g. Bitly, Folkd, Instapaper, Reddit, etc.
- Web 2.0 Blogging Platforms: e.g. Blogger, Sett, WordPress.com, etc.
- Social Platforms: Facebook, Xing, etc.
- Image Sharing: e.g. Pinterest, etc.
- PDF Sharing Platforms: e.g. Issuu, Sendspace, etc.
To learn more about this powerful plugin, visit the plugin site: Social Link Machine
Also, if you would like to know more about setting up social media monitoring (in order to get actionable information about your content marketing campaigns), we have created a comprehensive article where we explore a number of social media measurement tools that are worth knowing about. To learn more, visit this page:
The above are just some examples of the many content distribution plugins that WordPress makes available.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation System: Automated Content Distribution Phase – Summary
Once your website or blog and plugins have been expertly configured and fully set up, all you need to do then is publish new content consistently to automatically attract web traffic.
If you need endless content ideas for your website or blog, we recommend subscribing to our email training course on growing your business online with content marketing here:
Once you have expertly configured your WordPress site, the next step is to optimize the process. This step is covered in the next article in the WordPress Traffic Automation Blueprint series.
This is the end of Part 4
To read the rest of this article series, click on the link below:
- WordPress Web Traffic Blueprint Part 5 – A Complete Guide To Attracting More Traffic For Your Business Automatically
"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)