WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

Website Traffic Blueprint Part 4 - A Complete Guide To Generating More Traffic To Your Business Automatically Using WordPressWelcome to Part Four of our WordPress Web Traffic Blueprint article series, where we explain how to drive new visitors automatically to your website using WordPress.

So far, we have covered the following in this series:

In Part One, we explain why using an expertly configured WordPress website or blog is the key to automating traffic to your website …

With an expertly configured WordPress website, all you have to do to bring traffic is publish content on a regular basis!

(With an expertly configured WordPress web site, all you have to do is post web content regularly to bring more web traffic!)

In Part 2, we discuss the setup phase of the traffic automation system. We help you understand the best way to get started if you don’t have a web presence yet, how to set things up if you already have a site, and what to do if your site was built with WordPress.

Where to set up WordPress on your domain

(In Part two we show you where to set up a WordPress website on your domain)

In Part 3, we looked at important configuration decisions.

In this step, we configure hosting settings, WordPress settings, and external settings that can affect your site’s traffic-getting ability …

Where to set up a WordPress website or blog on your domain

(In Part 3 we explain how to configure hosting settings, WordPress settings, and external settings that can affect your site’s traffic-getting ability)

In this section, we explain how to set up various WordPress plugins that can help get new traffic automatically to your website.

Why It Makes Sense To Automate Your Traffic Generation Process

Depending on which marketing gurus you listen to, you could end up trying to spend an hour or two (or more) every day posting content on social media, as well as trying to run your business, creating content and managing your online presence.

Many businesses simply lack the time, resources and budget to run a full-time marketing and content creation department and engage in the kind of content marketing that many marketing experts are advising. If you were to spend most of your time posting updates on Facebook, Twitter, and LinkedIn in addition to researching and writing content for your blog or website, how would you get anything else in your business done?

Small businesses spend most of their working hours keeping their businesses up and running.

(Keeping their business running is how most small business owners spend their working hours. Infographic source: National Federation Of Independent Businesses)

Small business owners spend most of their time keeping their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to remain competitive and grow in order to survive.

A study of small businesses conducted in 2012 by email and social media marketing company Vertical Response found that:

  • Almost half of all small businesses surveyed spent six or more hours per week on social media (the rest spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was conducted today, the figures would most likely be higher.
  • More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
  • Finding and posting content for social media was their most time-consuming online activity.

Businesses are spending more time marketing and promoting themselves online.

(Small businesses spend more time every year marketing and promoting themselves online. Infographic: VerticalResponse.com)

As small businesses spend more time on online marketing in order to compete and survive, this leaves less time for under-resourced businesses to focus on other equally important areas …

Businesses with limited resources, time, and budget and many different areas to focus on need to plan their marketing strategy very carefully.

(Businesses with limited time, budgets, and resources and many business areas to focus on need to plan their marketing strategy very carefully.)

Another thing to consider is that, in addition to spending time promoting and marketing your business on a number of social media sites, all of your efforts are going into virtual real estate that you don’t control. You don’t own Twitter, Facebook, or LinkedIn. These companies can make decisions that impact your business without prior warning. Why invest so much effort and time building a business on rented real estate? With WordPress (self-hosted), you can have complete control of your own real estate and post your content automatically to other sites.

Investing in automation to save time is not new. Businesses of all sizes have been doing it ever since the Industrial Age. In the Digital Age, however, the exponential growth marketing channels creates a number of dilemmas for small business owners, especially for those with limited budget, time, and resources. For example:

  • Which channels do you invest more of your efforts, budget, and time on?
  • Should you invest so much time and effort building a web presence on other people’s sites (e.g. YouTube, Twitter, Pinterest, etc.) while neglecting the benefits of building content on your own website?
  • Do you create new content for every channel you plan to include in your marketing strategy?

The Benefits Of Automating The Traffic-Getting Process With WordPress

What I’d like to share with you now, is a free, simple, and effective strategy for automating the traffic-getting process with WordPress.

With this method, you will be able to:

  • Save time creating web content and social media,
  • Save money on content creation and unnecessary online marketing costs,
  • Determine which marketing channels you should focus more efforts, time, and budget on,
  • Invest most of your time and efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.

Warning

Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge you to avoid using black hat websites, software, techniques, and anything designed to “game” or violate the terms of service and policies of sites like Google, Facebook, LinkedIn, etc..

Web traffic automation does not require the use of black hat techniques!

(Automating your web traffic doesn’t require using black hat techniques!)

The focus of this article series is not to manipulate web services or break their terms of service, but to show you how to be smart with your limited resources and automate your content distribution so you can leverage your time and marketing efforts, and increase your exposure online to websites frequented by your target audience.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

As we’ve just seen in the previous section, most small businesses lack the time, resources and financial means to engage in the kind of content marketing that many experts advise doing. What you want to do, then, is to be strategic and work smart within your limited resources.

So, instead of choosing this approach, which is very time-consuming …

Posting content to different services individually is extremely time-consuming!

(Posting content to individual channels can be extremely time-consuming!)

Why not use this time-saving method instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish once, and automate your content distribution to all other channels.

You can:

  • Automatically distribute content to social media channels and bookmarking sites,
  • Distribute comments and content automatically to other blogs and online properties using RSS
  • Import content automatically (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you do all of this?

Simple … first, set up your site as shown in Part Two. Then, get everything configured as shown in Part Three. Once all of this is in place, you can then connect all of the dots using plugins.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Web Traffic Blueprint – Traffic Generation Plugins

Let’s take a brief look at a number of traffic-generating plugins that can:

  • Distribute content automatically to social media sites and social bookmarking websites
  • Syndicate comments automatically to other blogs
  • Distribute content automatically to other online properties via RSS

Jetpack

You can get your posts automatically distributed to sites like Twitter, Tumblr, Facebook, Google+, LinkedIn and more as soon as you publish new content using a WordPress plugin like JetPack.

Jetpack WordPress Plugin

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with loads of useful features.

After installing Jetpack, connect the plugin to the WordPress.com account set up in Part Three

Connect Jetpack to your WordPress.com account

(Connect Jetpack to your WordPress.com account)

Next, activate a feature called Publicize

Activate the Publicize feature

(Jetpack plugin – Publicize feature)

Configure this section to share your posts on Twitter, Facebook, Tumblr, LinkedIn, GooglePlus, and more …

Share your posts on several social media networks.

(Share your content automatically on several social media accounts.)

After configuring all account and plugin settings, your content is ready for distribution.

Publicize adds a new section to your Publish box …

Publicize account settings show in your post publishing section.

(Publicize settings displayed in the Publish box.)

Now, as soon as you publish new content, it will automatically be shared on every account you have set up …

As soon as you publish, your posts are automatically syndicated online.

(As soon as you publish, your new posts will be automatically shared online.)

This is a hands-free, automated way to create more exposure for your content online on social media sites.

CommentLuv

CommentLuv

(CommentLuv)

WordPress has a built-in commenting function that lets your site users interact with your website, post comments, reply to existing comments and participate in discussions.

You can enhance the WordPress built-in commenting feature using third-party plugins that integrate your comments with social media, helping to spread and share your content online.

For example, a WordPress plugin like CommentLuv (Premium version) can help make your blog more attractive to commenters by offering them a wider choice of backlinks if they +1, like, or tweet your content. This plugin will visit the website of the comment author while they type their comment and retrieve their most recent blog posts, which they can choose to include below their comment after clicking the submit button.

CommentLuv Pro version can encourage a greater level of commenting and improve user engagement on your website.

(CommentLuv Premium version can encourage a greater level of commenting and create more user engagement on your website.)

Go here to learn more about using this plugin:

SocialLinkMachine

Social Link Machine - WordPress content distribution plugin

(Social LinkMachine – WordPress content distribution plugin)

SocialLinkMachine is a set-and-forget plugin that allows you to drip-feed your content to over 30 social platforms, build anchor text backlinks, include relevant images and videos, and 2nd-tier links and social signals on auto-pilot …

Social Link Machine - syndicate and drip-feed content automatically to over 30 traffic-generating sites

(SocialLinkMachine – syndicate content automatically to dozens of traffic-generating platforms)

With Social LinkMachine installed, you can automatically syndicate content to over 30 social sites, including:

  • Bookmarking Platforms: e.g. Bitly, Linkagogo, Plurk, Stumbleupon, etc.
  • Web 2.0 Blogs: e.g. Blogger, Overblog, Tribe, etc.
  • Social Media Platforms: Facebook, Xing, etc.
  • Image Sharing Platforms: e.g. Pinterest, etc.
  • Document Sharing Platforms: e.g. Issuu, Sendspace, etc.

To learn more about this WordPress plugin, visit the plugin site: SocialLinkMachine

Also, if you would like to know more about setting up social media monitoring (so you can get useful information about your content marketing efforts), or if you want to learn more about social media measurement tools and technologies that will help you manage, measure, and analyze your social media marketing initiatives, see this article:

Important

The above are just some examples of the many content distribution plugins that WordPress makes available.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Blueprint: Automated Content Sharing Phase – Summary

Once your site and plugins have been fully set up and configured, all you need to do to begin attracting more traffic is publish great content on a consistent basis.

Tip

We have created a complete email course aimed at helping you come up with endless content ideas for your web site:

Once you have expertly configured your WordPress site, the next step is to optimize the process. This step is explained in the next article in the WordPress Traffic Blueprint series.

This is the end of Part 4

To read more, click on the link below:

WordPress Website Traffic Blueprint Part 5 - Discover How To Get More Web Visitors For Your Business With WordPress

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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now

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Originally published as WordPress Traffic Automation Blueprint – Part 4 (Automation).