WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

Web Site Traffic Blueprint Part Four - How To Create A Web Traffic Generating MachineWelcome to Part Four of our Web Site Traffic Blueprint article series, where we explain how to grow your business online automatically using the WordPress CMS.

So far, we have covered the following in this series:

In Part 1, we described the traffic automation process, and explained why using an expertly configured WordPress website is the key to generating automated web traffic …

With an expertly configured WordPress site, all you have to do is post fresh content on a regular basis to drive traffic!

(With an expertly configured WordPress web site, all you have to do is post content consistently to automatically begin bringing new traffic!)

In Part 2, we discuss the setup phase of the automation blueprint. We explain the best way to start if you don’t have a web presence yet, how to set everything up if you already have a site, and what to do if your existing site was built using WordPress.

How to set up a WordPress site on your domain

(In Part 2 we show you how to set up WordPress on your domain)

In Part 3, we focused on the configuration phase of the blueprint.

In this step, we configure hosting settings, internal settings, and external settings that affect your site’s traffic-getting ability …

How to set up a WordPress web site on your domain

(In Part Three you learn how to configure all the settings (hosting, internal and external) that can affect your website’s traffic-getting ability)

In this section of the article series, we will show you how to set up various WordPress plugins that can help drive web traffic automatically to your website or blog.

Why You Should Consider Automating The Traffic-Getting Process

Depending on which expert you listen to, you could end up spending an hour or two (or more) every day posting content on social media while also trying to manage your business, your content and your web presence.

Many small business owners lack the time, resources and budget to run a full-time marketing department and engage in the kind of content marketing that many marketing experts recommend doing. If you were to spend half a day checking Twitter, LinkedIn, and Facebook in addition to planning and writing content for your website or blog, how would anything else in your business get done?

Keeping a business running is how most small business owners spend their working hours.

(Keeping a business up and running is how most small business owners spend their time. Infographic: NFIB)

Small businesses spend most of their time simply keeping their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to remain competitive and grow in order to survive.

Research conducted in 2012 by VerticalResponse – an email and social media marketing company, found that:

  • Almost half of all small businesses surveyed spent around six hours each week on social media (the other half of businesses surveyed using social media spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same survey was done today, the figures would most likely be even higher.
  • More than half of all businesses surveyed spent 1-3 hours or more creating a blog post.
  • Finding and posting content for social media consumed the most time online.

Small businesses spend more time every year marketing and promoting themselves online.

(Businesses spend more time each year marketing and promoting themselves online. Infographic: VerticalResponse.com)

As small businesses spend more time marketing and promoting themselves online in order to compete and survive, this leaves less time for under-resourced businesses to focus on other important areas …

Businesses with limited budget, resources, and time and many different business areas to focus on need to plan their marketing strategy very carefully.

(Businesses with limited resources, budget, and time and many different business areas to focus on require careful planning of their marketing strategy.)

One other important thing to keep in mind is that, in addition to spending time promoting and marketing your business on a number of social sites, all of your efforts are going into virtual real estate that you have no control over. You don’t own Twitter, Facebook, or StumbleUpon. These sites can make decisions that impact your business without prior warning. Why invest so much effort and time building content on rented real estate? With WordPress, you can have complete control of your own virtual real estate and publish your content automatically to other sites.

Automating systems and process to leverage time and increase productivity is nothing new. Businesses of all sizes have been doing it ever since the Industrial Age. In the Digital Age, however, the increasing availability of many new marketing channels creates a number of dilemmas for small business owners, especially for those with limited resources, marketing budgets, and time. For example:

  • Which marketing channels do you invest more of your efforts, time, and budget on?
  • Should you invest so much time and effort building a web presence on other people’s sites (e.g. Facebook, LinkedIn, Tumblr, etc.) while neglecting the benefits of building content on your own website?
  • Do you create new content for every channel you plan to include in your marketing strategy?

The Benefits Of Automating Your Traffic Generation Process With WordPress

What we’d like to show you now, is a free, simple, and effective formula that lets you automate your traffic-getting process with WordPress.

With this strategy, you will be able to:

  • Save time creating content for your website or blog and other marketing channels (e.g. social media),
  • Save money on content creation and unnecessary online marketing channels,
  • Determine which channels you should focus more time, budget, and your efforts on,
  • Invest most of your efforts building your own asset and still benefit from other people’s marketing channels.

Useful Information

Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we recommend avoiding black hat websites, techniques, solutions, and anything that violates the policies and terms of service of services like Google, Facebook, LinkedIn, etc..

Automating your web traffic does not have to involve the use of black hat methods!

(Automating your web traffic doesn’t need to involve using black hat techniques!)

What we are focusing here is to show you how to automate your content distribution in order to leverage your time and marketing efforts, and increase your exposure online to websites that your target audience frequents.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

We’ve just seen in the previous section how most small businesses lack the time, human resources and budget to engage in the kind of content marketing that most experts recommend. What you want to do, then, is work smart within your limitations.

So, instead of choosing this approach, which is very time-consuming …

Posting content to services one by one can be extremely time-consuming!

(Posting content to different marketing channels can be very time-consuming!)

Why not choose this one instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish once, and automate the distribution of your content to all other marketing channels.

You can:

  • Automatically distribute content to social media sites and bookmarking sites,
  • Automatically distribute comments and content to other blogs and online properties using RSS
  • Import content automatically (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you do all of this?

Simple … first, set up your website or blog as shown in Part Two. Then, expertly configure things as shown in Part 3. Once all of this is in place, you can then connect all of the dots using plugins.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Web Traffic Blueprint – Plugins

Let’s take a quick look at some traffic-generation plugins that can be used to:

  • Post content automatically to social media sites and social bookmarking accounts
  • Syndicate comments automatically to other blogs
  • Post content automatically via RSS feeds to other web properties

Jetpack

You can get your posts automatically distributed to sites like Facebook, Twitter, Tumblr, GooglePlus, LinkedIn and more as soon as you publish your content using a WordPress plugin like JetPack.

Jetpack

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with many great functions.

After installing Jetpack, you will need to connect the plugin to the WordPress.com account you set up in Part Three

Connect Jetpack to your WordPress.com account

(Make sure the Jetpack plugin is connected to your WordPress.com account)

Next, activate a feature called Publicize

Activate the Publicize feature on Jetpack

(Jetpack plugin – Publicize feature)

Configure this section to share your posts on Twitter, Tumblr, Facebook, Google+, LinkedIn, and more …

Distribute your posts automatically to several social media sites.

(Share your posts automatically on several social media accounts.)

After configuring all of the account and plugin settings, your content is ready for distribution.

Publicize adds a new section to your Publish box …

Publicize settings displays in the Publish section.

(Publicize settings displays in your Publish box.)

Now, whenever you publish a new post, it will automatically be shared online to all of the accounts you have set up …

As soon as posts are published, they are automatically distributed online.

(As soon as you publish, your new posts will be automatically distributed online.)

To learn more about this WordPress plugin, go here: Jetpack

CommentLuv

CommentLuv

(CommentLuv)

WordPress has a built-in commenting system that allows your visitors to interact with your site, post comments, reply to other users and engage with your content.

You can enhance the WordPress default commenting feature using a 3rd-party plugin that integrates your comments with social media, helping to spread and share them around.

For example, with a plugin like CommentLuv (Premium version), you can make your site more attractive to commenters by offering them a wider choice of backlinks if they tweet, plus1, or like your content. This plugin will visit the comment author’s website while they enter their comment and retrieve their latest blog posts, which they can include with their comment when they click the submit button.

CommentLuv can encourage a greater level of commenting and improve user engagement on your site.

(CommentLuv Premium version can attract more comments and traffic and improve user engagement on your website.)

Visit this website to learn more about the benefits of this plugin:

SocialLinkMachine

Social Link Machine - Set-and-forget content distribution plugin for WordPress

(SocialLinkMachine – Set-and-forget content distribution plugin for WordPress)

Social LinkMachine is a set-and-forget plugin for WordPress that lets you syndicate content to over 30 online websites, build diverse anchor text backlinks, include relevant YouTube videos and images, and 2nd-tier links and social signals on auto-pilot …

SocialLinkMachine - syndicate your content to over 30 traffic-generating sites

(Social Link Machine – syndicate content automatically to over 30 traffic-generating sites)

With Social LinkMachine installed, you can automatically drip-feed content to over 30 social sites, including:

  • Bookmarking Platforms: e.g. Bitly, Folkd, Instapaper, Scoop.it, etc.
  • Blogging Platforms: e.g. Livejournal, Sett, WordPress.com, etc.
  • Social Platforms: Facebook, Xing, etc.
  • Image Sharing: e.g. Flickr, etc.
  • Document Sharing Platforms: e.g. Docdroid, Gett, etc.

To learn more about the benefits of using this plugin, go here: SocialLinkMachine

Also, if you would like to know more about setting up social media tracking (so you can get actionable information about your content distribution efforts), or to learn more about social media tracking tools and technologies that you may want to check out, see this article:

Important Info

The above are just some examples of the many plugins that WordPress makes available for automating and sharing the distribution of your content online.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Automation System: Automated Content Sharing Process – Summary

Once your site and plugins have been fully set up and expertly configured, all you then need to do to start generating traffic is post new content consistently.

Useful Tip

We have created a complete email course aimed at helping you never run out of content for your site:

Once you have configured your WordPress site, the next step is to optimize as much of the process as can be improved. This step is explained in the next article in our series.

This is the end of Part 4

To read the rest of this article, click on the link below:

WordPress Web Traffic Blueprint Part Five - A Complete Guide To Increasing Your Website Traffic Automatically With WordPress

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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum

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Originally published as WordPress Traffic Automation Blueprint – Part 4 (Automation).