Welcome to Part Four of our Website Traffic Blueprint article series, where we explain how to grow your business online automatically using the WordPress CMS platform.
So far, we have covered the following in this article series:
In Part One of this series, we described the traffic automation process, and explained why using an expertly configured WordPress website or blog is the key to generating automated web traffic …
(With an expertly configured WordPress website, all you have to do is publish fresh content consistently to drive more web traffic!)
In Part 2, we discussed the setup phase of the blueprint. We helped you understand the best way to get started if you don’t have a web presence yet, how to set things up if you already have a website, and what to do if your existing website was built using WordPress.
(In Part 2 we show you where to set up WordPress on your domain)
In Part Three, we discussed the configuration phase of the blueprint.
In this step, we configure all the settings (hosting, internal and external) that affect your site’s traffic-getting ability …
(In Part Three we show you how to configure hosting settings, WordPress settings, and external settings that affect your website’s ability to generate traffic automatically)
In this article, we will look at ways to automate the traffic-getting process with different plugins.
- Why You Should Consider Automating The Traffic Generation Process
- WordPress Traffic System – Traffic Generation Plugins
- Kickstart Your WordPress Traffic System
- WordPress Traffic Automation Blueprint: Automated Content Distribution Phase – Summary
Why You Should Consider Automating The Traffic Generation Process
Depending on who you get your advice from, you could end up trying to spend 1-2 hours every day (or more) posting content on social media, as well as trying to manage your business, your content and your web presence.
Many small business owners lack the time, human resources and budget to engage in the kind of content marketing that many online marketing experts advise doing. If you spent most of your time checking Facebook, Twitter, or LinkedIn in addition to researching and writing content for your blog or website, how would anything in your business ever get done?
(Small businesses spend most of their time just keeping their businesses up and running. Image source: NFIB)
Many business owners spend most of their working hours just keeping their businesses up and running. On top of this, there’s sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.
Marketing research conducted by VerticalResponse – an email and social media marketing company, found that:
- 43% of all businesses surveyed spent around six hours per week on social media (the rest spent even more time – between 6 and 21+ hours per week). This use of social media was a 66% increase from the previous year, so if the same survey was done today, the figures would probably be even higher.
- More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media was their most time-consuming online activity.
(Small businesses are spending more time each year marketing and promoting themselves online. Infographic source: VerticalResponse)
As small businesses spend increasingly larger amounts of time on online marketing in order to compete and survive, this leaves even less time for under-resourced businesses to focus on other important areas …
(Businesses with limited resources, time, and marketing budget and many areas to focus on require careful planning of their marketing strategy.)
One other important thing to consider is that, in addition to spending time social sites, all of your efforts are going into virtual real estate that you have no control over. You don’t own Twitter, Facebook, or StumbleUpon. These companies can and will make decisions that can significantly affect your business without first consulting you. Why invest so much time and effort building content on rented real estate? With WordPress (self-hosted), you can control your own real estate and publish your content automatically to other online properties.
Automating business systems and processes to save time is nothing new. Businesses have been doing it since the dawn of the Industrial Age. In the Digital Age, however, the increased availability of many new marketing channels creates a number of dilemmas for small business owners and business managers, especially for those with limited marketing budget, time, and resources. For example:
- Which of these marketing channels should you invest more budget, time, and your efforts on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. YouTube, Twitter, Tumblr, etc.) while neglecting your own website?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating The Traffic-Getting Process With WordPress
What I’d like to show you now, is a free, simple, and effective strategy for automating your traffic generation with WordPress.
With this strategy, you will be able to:
- Save time creating web content and social media,
- Save money on content creation and unnecessary web marketing channels,
- Determine which marketing channels you should invest more budget, time, and your efforts on,
- Invest most of your time building your own asset and still benefit from other people’s marketing channels.
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly recommend avoiding black hat strategies, sites, software, and anything designed to “game” or violate the terms of service and policies of services like Facebook, Google, LinkedIn, etc..
(Automating your web traffic doesn’t require the use of black hat techniques!)
The purpose of this series of articles is to show you how to be smart with your resources and automate your content distribution in order to leverage your time and marketing efforts, and get additional exposure online from sites visited by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen that most businesses lack the time, human resources and financial means to engage in the kind of content marketing that most experts advise doing. What you want to do, then, is be strategic with your limited resources, time, and budget.
So, instead of doing this …
(Posting content to different marketing channels individually is very time-consuming!)
Why not choose this one instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content once, and automate the distribution of your content to all other channels.
- Automatically distribute content to social channels and bookmarking sites,
- Automatically distribute comments and content to other blogs and web properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you do all of this?
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic System – Traffic Generation Plugins
Let’s take a brief look at some WordPress plugins that can:
- Syndicate content to social sites and social bookmarking websites
- Post comments automatically to other blogs
- Post content to other online properties via RSS
You can get your posts automatically distributed to sites like Facebook, Tumblr, Twitter, LinkedIn, GooglePlus and more as soon as you publish new content using a plugin like JetPack.
Download URL: https://wordpress.org/plugins/jetpack
Jetpack is a free WordPress plugin with many useful features.
After installing Jetpack, connect the plugin to the WordPress.com account you set up in Part Three …
(Make sure that Jetpack is connected to your WordPress.com account)
Next, activate the Publicize feature …
(Jetpack plugin – Publicize)
Once this section is configured, you will be able to automatically share your posts on Twitter, Facebook, Tumblr, LinkedIn, GooglePlus, and more …
(Publicize your posts to several social accounts.)
After configuring all account and plugin settings, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize options in the Publish section.)
Now, whenever you publish a new post, it will automatically get shared on all of the accounts you have set up …
(As soon as you publish, your new posts will be automatically distributed online.)
To learn more about the benefits of using this WordPress plugin, go here: Jetpack WordPress Plugin
WordPress has a native commenting system that allows your site users to engage with your site, post comments, reply to other users and engage with your content as part of a community.
You can expand the WordPress native commenting feature with 3rd-party plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate with social media, helping to spread and share your content around.
For example, with a plugin like CommentLuv (Premium version), you can improve user engagement on your website. The plugin encourages readers to comment using SEO and social rewards like ability to use keywords in the name, search-indexable backlinks, social enticements for content sharing, and adding twitter names to comments. This plugin will visit the site of the comment author while they are entering their comment and retrieve their latest blog posts, which they can choose to include with their comment when they click the submit button.
(CommentLuv can attract more comments and web traffic and improve user engagement on your website or blog.)
Visit the plugin website to learn more about this powerful plugin:
(SocialLinkMachine – WordPress content distribution plugin)
SocialLinkMachine is a plugin for WordPress that allows you to automatically syndicate your content, build backlinks, include relevant YouTube videos and images, and 2nd-tier links and social signals on auto-pilot …
(Social LinkMachine – syndicate content to dozens of traffic-generating platforms)
With SocialLinkMachine installed, you can automatically syndicate and drip-feed content to over 30 social websites, like:
- Social Bookmarking Sites: e.g. Delicious, Folkd, Plurk, Stumbleupon, etc.
- Blogging Platforms: e.g. Blog.com, Overblog, Tumblr, etc.
- Social Platforms: Google Plus, Twitter, etc.
- Image Sharing: e.g. Flickr, etc.
- PDF Sharing: e.g. Issuu, Scribd, etc.
Visit this site to learn more about the benefits of this powerful plugin: SocialLinkMachine
Also, if you would like to know more about setting up social media monitoring (so you can get actionable information about your content marketing efforts), we have written a comprehensive article about social media monitoring tools that will help you keep track of online trends, monitor competitor activity, see what online conversations are taking place that could affect your business, etc, see what online conversations are taking place that can affect your business,etc. You can learn more about this here:
The above are just some examples of the many plugins that WordPress makes available for automating and syndicating the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation Blueprint: Automated Content Distribution Phase – Summary
Once you have your website or blog and plugins fully set up and configured, all you need to do is post great content on a regular basis to automatically generate web traffic organically.
We have created an entire email email-based training course designed to help you come up with unlimited content ideas for your website:
Once you have expertly configured your WordPress site, the next step is to optimize the process. This step is covered in the next section of our series.
This is the end of Section Four
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