Welcome to Part Four of our WordPress Web Traffic Blueprint article series, where we explain how to turn your site into an automated traffic generating machine using the WordPress CMS platform.
So far, we have covered the following in this article series:
In Part One, we explain why using an expertly configured WordPress website is the key to automating traffic to your site …
(With an expertly configured WordPress web site, all you have to do to automatically attract more web traffic is post content on a regular basis!)
In Part 2, we look at the setup phase of the blueprint. We explain the best way to get started if you don’t have a website yet, how to set things up if you already have a website, and what to do if your existing site has been built with WordPress.
(In Part 2 we show you where to set up WordPress on your domain)
In Part Three, we looked at important configuration decisions.
Here, we configure all the settings that affect your site’s traffic-getting ability …
(In Part Three we explain how to configure all the settings (hosting, internal and external) that can affect your site’s ability to generate traffic automatically)
In this step, we explain how to set up various WordPress plugins that can get traffic automatically to your website.
- Why Automate Your Traffic-Getting Process?
- WordPress Traffic System – Traffic-Getting Plugins
- Kickstart Your WordPress Traffic System
- WordPress Traffic Automation Blueprint: Content Sharing Phase – Summary
Why Automate Your Traffic-Getting Process?
Depending on who you listen to, you could end up investing an hour or more a day posting content on social media.
Many businesses lack the time, resources and budget to engage in the kind of content marketing that many online marketing experts advise doing. If you spent most of your time checking LinkedIn, Twitter, or Facebook in addition to writing content for your blog or website, how would anything else in your business get done?
(Keeping a business running is how most small businesses spend their time. Source: NFIB)
Small businesses spend most of their working hours trying to keep their businesses up and running. On top of this, there’s sales and marketing. After all, businesses need to remain competitive and grow in order to survive.
Marketing research conducted in 2012 by VerticalResponse – an email and social media marketing company, found that:
- 43% of all small businesses surveyed spent 6 or more hours per week on social media (the rest spent even more time – between 6 and 21+ hours per week). This usage of social media was a 66% increase from the previous year, so if the same research was done today, the numbers would probably be significantly higher.
- More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media was their most time-consuming online activity.
(Small businesses are spending more time marketing and promoting themselves online. Image source: VerticalResponse.com)
As small businesses spend more time on online marketing as a matter of business survival and competition, this puts more and more pressure on businesses to prioritize their time on other areas …
(Businesses with limited marketing budgets, resources, and time and many different business areas to focus on require careful planning of their marketing strategy.)
Another thing to consider is that, in addition to spending time promoting and marketing your business on a number of social sites, you are investing all of your efforts into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or LinkedIn. These sites often will make decisions that can dramatically impact your business without requiring your input. Why invest so much time and effort building a business on rented real estate? With a self-hosted WordPress site, you can have complete control of your own virtual real estate and distribute your content automatically to other online properties.
Automating processes to leverage time is nothing new. Businesses of all sizes have been doing it since the Industrial Age. In the Information Age, however, the exponential growth online marketing channels creates a number of dilemmas for business owners, especially for those with limited time, budget, and resources. For example:
- Which of these marketing channels should you focus more budget, efforts, and time on?
- Should you invest so much time and effort building assets on sites that you do not own (e.g. YouTube, LinkedIn, Pinterest, etc.) while neglecting the benefits of building content on your own domain?
- Do you create new content for every channel you plan to promote and market your business on?
The Benefits Of Automating The Web Traffic Generation With WordPress
What I’d like to share with you now, is a free, simple, and effective method that lets you automate your traffic generation with WordPress.
With this formula, you will be able to:
- Save time creating content for your website or blog and social media,
- Save money on content creation and unnecessary web marketing costs,
- Determine which marketing channels you should invest more time, efforts, and budget on,
- Invest most of your efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we recommend staying away from all black hat websites, strategies, solutions, and anything designed to manipulate or violate the terms of service and policies of sites like Google, Pinterest, Facebook, etc..
(Web traffic automation does not need to involve using black hat methods!)
The focus of this series of articles is to show you how to automate your content distribution in order to leverage your time and efforts, and increase your exposure online to websites that your target audience frequents.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, many business owners lack the time, resources and financial means to engage in the kind of content marketing that most experts are prescribing. What you want to do, then, is to be strategic and work smart within your limited resources.
So, instead of posting content to different marketing channels individually, which is very time-consuming …
(Posting content to different marketing channels can be extremely time-consuming!)
Why not use a smarter, time-saving strategy like this instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content one-time, and automate the distribution of your content to all other channels.
- Automatically distribute content to social media services and bookmarking sites,
- Automatically distribute comments and content to other blogs and web properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all of this done?
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic System – Traffic-Getting Plugins
Let’s take a look now at a few traffic-generating WordPress plugins that can help:
- Post content to social media sites and social bookmarking websites
- Post comments automatically to other blogs
- Syndicate content automatically to other sites via RSS
You can get your posts automatically distributed to sites like Twitter, Tumblr, Facebook, GooglePlus, LinkedIn and more as soon as you publish new content using a plugin like JetPack.
Download URL: https://wordpress.org/plugins/jetpack
Jetpack is a free WordPress plugin with many useful functions.
After Jetpack has been installed, you will need to connect the plugin to your WordPress.com account …
(Make sure the Jetpack plugin is connected to your WordPress.com account)
Next, activate the Publicize feature …
(Activate the Publicize feature)
Once this section is configured, you will be able to automatically share your posts on Facebook, Twitter, Tumblr, LinkedIn, Google+, and more …
(Publicize your posts automatically to several social media accounts.)
After all settings have been configured, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account options in your publishing box.)
Now, whenever you publish a new post, it will automatically be shared on every account you have set up …
(As soon as new posts are published, they will be automatically syndicated online.)
This is an automated and hands-free way to get more exposure online for your content on social networks.
The WordPress native commenting function lets your blog readers engage with your site, post comments, reply to existing comments and engage with your content as part of a community.
You can enhance the WordPress built-in commenting feature using a number of 3rd-party plugins that integrate your comments with social media, helping to spread and share your content around.
For example, with a plugin like CommentLuv (Pro version), you can make your site more attractive to commenters by offering them a wider choice of backlinks if they like, plus1, or tweet your post. This plugin will visit the site of the comment author while they are entering their comment and retrieve their last blog posts, which they can choose to include below their comment when they click the submit button.
(CommentLuv Premium version can attract more comments and improve user engagement on your website.)
Go here to learn more about using this handy plugin:
(Social Link Machine – WordPress content distribution plugin)
Social Link Machine is a plugin that allows you to syndicate your content to over 30 authority platforms, build diverse anchor text backlinks, include relevant images and videos, and 2nd-tier links and social signals on auto-pilot …
(Social Link Machine – syndicate your content automatically to over 30 traffic-generating websites)
With Social Link Machine installed, you can automatically syndicate and drip-feed your content to many social platforms, such as:
- Social Bookmarking Sites: e.g. Deviantart, Linkagogo, Plurk, Reddit, etc.
- Web 2.0 Blogging Platforms: e.g. Blog.com, Rebel Mouse, Wordpress.com, etc.
- Social Platforms: Facebook, Twitter, etc.
- Image Sharing: e.g. Flickr, etc.
- PDF Sharing Platforms: e.g. Issuu, Scribd, etc.
Go here to learn more about the benefits of using this plugin: SocialLinkMachine
Also, if you would like to know more about setting up social media tracking (in order to get actionable information about your content marketing campaigns), we have written a detailed article on social media monitoring tools and technologies that you may want to check out here:
The above are just a few examples of the many content distribution plugins that WordPress makes available.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation Blueprint: Content Sharing Phase – Summary
Once your site and plugins have been configured and fully set up, all you then have to do to automatically begin bringing more traffic is add content regularly.
If you need endless content ideas for your site, then subscribe to our FREE email training series on growing your business with content marketing here:
Once you have configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is explained in the next section of the series.
This is the end of Section Four
To keep reading this article, click on the link below:
- Web Traffic Blueprint Part 5 – How To Turn Your WordPress Web Site Into An Automated Traffic Generation Machine
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