WordPress Traffic Automation Blueprint – Part 2 (Setup)

In Part 1 of our Web Traffic Blueprint article series, we explained that the key to turning a website into an automated web traffic generation machine is to use an “expertly configured” WordPress website.

As we also explained, an expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress website or blog. An expertly configured WordPress website or blog is a web site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and the way it integrates with other services, specifically in areas like search engine optimization, third-party site notification and reporting.

(With an expertly configured WordPress website, all you have to do is add content regularly to generate more web traffic!)

Once you have your WordPress site expertly configured and fully set up, all you need to do is publish content on a regular basis to generate more web traffic.

As outlined in Part 1 of this article series, the components of this automated online traffic system are as follows:

• Setup
• Configure
• Automate
• Optimize

In this article, we discuss the “Setup” phase of the automation process. The focus of this section is to help you understand the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.

WordPress Traffic System – Setup Phase

If You Haven’t Got A Website Yet

If you haven’t got a web presence yet, then it’s really quite simple … build a WordPress website!

WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system available. We provide loads of articles, tutorials, and tips about the benefits and advantages of using WordPress to grow your business online.

For example, to see just how popular WordPress is as a platform for web businesses, see this article: WordPress: Impressive Facts And Statistics

After making the choice to build your site with WordPress, the next step is to decide which WordPress platform you will use to build your web presence on.

This step is important as there are 2 types of WordPress platforms you can choose from …

WordPress – Hosted vs Self-Hosted

(Hosted Or Self-Hosted WordPress Site?)

WordPress offers website owners a “self-hosted” and a “hosted” option.

With the “self-hosted” option you can download the full-featured WordPress CMS application at no cost from WordPress.org and host a WordPress site or blog under your own domain name.

In the “hosted option”, WordPress hosts your blog for free at WordPress.com. There are, however, some limitations on what you can and can’t do with your blog when WordPress.com hosts it for free.

If you are planning to build a professional business presence online and you want to set up the traffic system described here, then you should choose the “self-hosted” WordPress version. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You get to have complete control over your web presence and avoid the limitations of the hosted option. Keep in mind that You can overcome the limitations of the free hosting options by upgrading to a paid option, but then why not just start off by hosting a WordPress site on your own domain and avoid the hassles of upgrading later?

If You Already Have An Existing Website

If you already have an existing web site, first check to see if it has been built using WordPress.

If you need help with this step, check this article: The Easy Way To Tell If Your Blog Runs On The WordPress CMS Platform

If your web site runs on the WP CMS platform, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.

If your existing website runs on something other than WordPress, then you have to make some decisions.

Take a look at the flowchart below. It will help you choose where to set up a WordPress website or blog on your domain …

(Use the above diagram to help you decide where to set up a WordPress web site on your domain)

Basically, you have two choices:

1. Replace your existing website so that your main website is powered by WordPress, or
2. Keep your existing website and add a WordPress blog. Your WordPress blog will then be expertly configured and used to drive traffic to your main website.

If you choose to keep your existing site and add a WordPress-driven blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and webhosting, but allows you to fully configure your blog’s settings and customize the design and style of your existing website using an appropriate WordPress theme.

To use WordPress for your main website, install the platform in the “root” folder of your domain name (i.e. www.mydomainname.com).

If you have an existing website, then you will want to install WordPress in a subdirectory of your domain, e.g. www.mydomainname.com/blog (you can name your subdirectory anything you like).

If you already have a website that you don’t want to delete or replace with a WordPress site, the other option you have is to set up your WordPress site or blog on an entirely different domain.

This way:

• mydomainname.com – goes to your existing website
• myotherdomain.com – goes to your WordPress blog

Once you have set up your WordPress site, the next step is to configure its internal settings. This step is addressed in the next article in the WordPress Traffic Blueprint series.

This is the end of Part Two

To read more, click on the link below:

• WordPress Web Traffic Blueprint Part 3 – How To Create A Traffic-Getting Machine With WordPress

This tutorial is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online using a WordPress website and proven marketing methods that are easy to implement.

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