WordPress Traffic Automation Blueprint – Part 2 (Setup)

In Part One of our WordPress Web Site Traffic Blueprint article series, we explained that the key to creating an automated traffic generation machine is to use an “expertly configured” WordPress website.

As we also explained, an expertly configured WordPress web site is different than a professionally-configured WordPress website or blog. An expertly configured WordPress web site is a website that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and the way it can be integrated with various sites, specifically in areas like SEO, content syndication and reporting.

(With an expertly configured WordPress website, all you have to do is add great content on a regular basis to automatically bring more traffic!)

Once you have your WordPress site fully set up and expertly configured, all you need to do then to generate traffic is add content regularly.

As outlined in Part 1 of this article series, the components of this automated web traffic blueprint are as follows:

• Setup
• Configure
• Automate
• Optimize

In this article, we look at the “Setup” phase of this process. We will help you understand the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.

WordPress Traffic Automation System – Setup Phase

If You Haven’t Got A Website Yet

If you haven’t got a web presence yet, it’s quite simple … get WordPress!

WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system on the planet. We provide many articles, tutorials, and tips on this site about the benefits and advantages of using WordPress to grow your business online.

For example, to see just how popular WordPress has become, see this article: WordPress: Useful Facts And Statistics

After making the choice to build your site with WordPress, the next step is to decide which type of WordPress platform you will use to run your web presence on.

This step is important as there are 2 types of WordPress platforms available …

Self-Hosted vs Hosted WordPress

(WordPress – Hosted vs Self-Hosted)

WordPress offers users a ”hosted” and a “self-hosted” option.

With the “self-hosted” option you can download the full-featured WordPress application at no cost from WordPress.org and host a WordPress site or blog under your own domain name.

In the “hosted option”, WordPress will host your blog for free at WordPress.com. There are, however, a number of limitations on what you can and can’t do with your site when it is hosted for free at WordPress.com.

If you plan to build a professional web presence and you want to set up the traffic system described here, then you should choose the “self-hosted” WordPress version. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You get to have full control over your web presence and avoid the limitations of the hosted option. Keep in mind that You can overcome the limitations of the free hosting platform by upgrading to a paid option, but then why not just start off with a WordPress site hosted on your domain and avoid the hassles of upgrading later?

If You Already Have An Existing Website

If you already have an existing web site, check first if your site has been built using WordPress.

If you need help with this step, check this article: Tell-Tale Signs It’s A WordPress Site And Free WP-Checking Tools

If your web site was built with WordPress, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.

If your website is not powered by WordPress, you will need to make some decisions.

Take a look at the flowchart below. It will help you choose how to set up a WordPress site on your domain …

(Use the above diagram to help you choose how to set up a WordPress website or blog on your domain)

Basically, you have two choices:

1. Replace your existing web site so that your main website is built using WordPress, or
2. Keep your existing site and add a WordPress-driven blog. Your WordPress blog will then be expertly configured and used to drive traffic to your main site.

If you choose to keep your existing site and add a WordPress blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and web hosting, but allows you to fully configure your site’s settings and customize the look and feel of your existing website using a closely-matching WordPress theme.

To use WordPress for your main site, install the software in the “root” directory of your domain name (i.e. mydomainname.com).

If you have a website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name the subfolder anything you want).

If you have an existing site that you don’t want to delete or replace with a WordPress site, you can choose to set up your WordPress site or blog on an entirely different domain.

This way:

• mydomainname.com – goes to your existing website
• myotherdomain.com – goes to your WordPress blog

Once you have set up your WordPress site, the next step is to configure its internal settings. This step is explained in the next article in the series.

This is the end of Section Two

To read the rest of this article, click here:

• Web Traffic Blueprint Part 3 – A Complete Guide To Growing Your Web Traffic Automatically

This article is part of a comprehensive series of articles designed to help website owners learn how to grow their business and drive traffic automatically with a WordPress-powered website and proven marketing methods that are easy to implement.

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