In Part One of our Web Site Traffic Blueprint article series, we explained that the key to creating an automated traffic generation machine is to use an “expertly configured” WordPress website.
As we also explained, an expertly configured WordPress website or blog is different than a professionally-configured WordPress web site. An ”expertly configured” WordPress web site is a site that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and the way it integrates with other sites, specifically in areas like SEO, external site notification and reporting.
(With an expertly configured WordPress web site, all you have to do to automatically generate traffic is publish great content on a regular basis!)
Once you have your WordPress site expertly configured and fully set up, all you need to do then to start driving traffic is add great content on a regular basis.
As outlined in Part 1 of this article series, the components of this automated web traffic blueprint are as follows:
In this article, we look at the “Setup” phase of the traffic automation process. We will help you understand the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Traffic Automation Blueprint – Setup Phase
If You Haven’t Got A Web Presence
If you don’t have a website yet, then it’s really quite simple … get WordPress!
WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system on the planet. We provide many articles, tutorials, and tips on this site about the benefits and advantages of using WordPress to grow your business online.
For example, to see just how popular WordPress is, see this article: WordPress Usage Statistics
After choosing to build your website with WordPress, the next step is to decide which WordPress platform you will use to run your web presence on.
This step is important as there are 2 types of WordPress platforms you can choose from …
WordPress – Hosted Or Self-Hosted?
(WordPress – Hosted Or Self-Hosted?)
WordPress offers website owners a “self-hosted” and a “hosted” option.
WordPress.org lets you download the full-featured WordPress application at no cost and host a WordPress site or blog under your own domain name. This is the “self-hosted” WordPress option.
With the “hosted option”, WordPress hosts your site for free at WordPress.com. There are, however, some limitations on what you can and can’t do with your blog when WordPress.com hosts it at no cost.
If you plan to build a professional web presence and you want to set up the traffic system described here, then you should choose the “self-hosted” WordPress version. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You can fully customize your web presence and avoid the limitations of the hosted option. Keep in mind that You can overcome the limitations of the free hosting platform by upgrading to a paid option, but then why not just start off with a WordPress site hosted on your own domain and avoid the hassles of upgrading later?
If You Already Have An Existing Site
If you already own an existing website, first, check if your site has been built using WordPress.
If you need help with this step, check this article: The Easy Way To Tell If Your Blog Was Built Using WordPress Software
If your existing blog runs on WordPress, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your web site was built using something other than the WP CMS platform, then you will need to make some choices.
Take a look at the diagram below. It will help you choose where to set up WordPress on your domain …
(Use this simple flowchart to help you choose how to set up WordPress on your domain)
Basically, you have two choices:
- Replace your existing site so that your main website is powered by WordPress, or
- Keep your existing site and add a WordPress-driven blog. This blog will then be expertly configured and used to drive traffic to your main site.
If you choose to keep your existing site and add a WordPress blog, make sure to use the self-hosted version of WordPress, which requires a domain name and web hosting, but allows you to fully configure your site’s settings and customize the design and style of your existing web site using a suitable theme.
To use WordPress for your main site, install the platform in the “root” folder of your domain name (i.e. http://mydomainname.com).
If you have an existing website, then you will want to install WordPress in a subdirectory of your domain, e.g. www.mydomainname.com/blog (you can name your subdirectory whatever you want).
If you already have an existing website that you don’t want to delete or replace with a WordPress site, you can choose to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress blog
Once you have set up your WordPress site, the next step is to configure it. This step is addressed in the next article in the WordPress Traffic Blueprint series.
This is the end of Part Two
To read the rest of this article, click here:
- Web Site Traffic Blueprint Part Three – A Complete Guide To Generating More Traffic For Your Business Automatically
This article is part of a comprehensive series of tutorials aimed at helping small business owners learn how to grow their business online inexpensively and drive traffic organically using a WordPress-driven website or blog and proven web marketing strategies.
Want To Get Notified When New WordPress Tutorials Get Published? Then Subscribe To This Site!
"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum
Disclaimer: WordPress and its related trademarks are registered trademarks of Automattic, Inc. This site is not affiliated with nor sponsored by Automattic, Inc. or the WordPress Open Source project. This site and the services and products offered on this site are not associated, affiliated, endorsed, or sponsored by WordPress, nor have they been certified, reviewed, or tested by WordPress. The owner, contributors and/or advertisers may derive financial benefit from sales of items advertised, linked to, or reviewed on this site.
Was this article useful? If so, please take a moment to use the social buttons below to share this information with other WordPress users.