WordPress Traffic Automation Blueprint – Part 2 (Setup)

In Part 1 of our Web Site Traffic Blueprint article series, we explained that the key to creating an automated traffic generation machine is to use an “expertly configured” WordPress website.

As we also explained, an expertly configured WordPress website or blog is not the same as a professionally-configured WordPress web site. An ”expertly configured” WordPress blog is a website or blog that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and how it can be integrated with other sites, specifically in areas like search engine optimization, content syndication and analytics.

(With an expertly configured WordPress blog, all you have to do is add great content on a regular basis to automatically drive more web traffic!)

Once you have your WordPress site expertly configured and fully set up, all you need to do is add great content on a regular basis to automatically drive more web traffic.

As outlined in Part One of this article series, the components of this automated traffic machine are as follows:

• Setup
• Configure
• Automate
• Optimize

In this article, we discuss the “Setup” phase of this process. We will help you understand the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.

WordPress Web Traffic Automation System – Setup Phase

If You Don’t Have A Website

If you don’t have a web presence yet, then it’s really quite simple … build a WordPress site!

WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system available. We provide many articles, tips, and tutorials on this site about the benefits and advantages of using WordPress to grow your business online.

For example, to learn just how popular WordPress is, see this article: WordPress Statistics

After making the choice to build your web presence with WordPress, the next step is to decide which type of WordPress platform you will build your web presence on.

This step is very important as there are two types of WordPress platforms available …

WordPress – Self-Hosted Or Hosted?

(Self-Hosted vs Hosted WordPress)

WordPress offers a “self-hosted” and a “hosted” option.

With the “self-hosted” option you can download the full-featured WordPress application for free from WordPress.org and host a WordPress site or blog under your own domain name.

In the “hosted option”, WordPress will host your blog for free at WordPress.com. There are, however, a number of limitations to what you can and can’t do with your blog when it is hosted for free at WordPress.com.

If you plan to build a professional business presence online and you want to set up the traffic system described here, then choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free blog at WordPress.com. You get to have full control over your web presence and avoid the limitations of the hosted option. Keep in mind that You can overcome the limitations of the free hosting platform by upgrading to a paid option, but then why not start off by hosting a WordPress site on your domain and avoid the hassles of upgrading later?

If You Have An Existing Website

If you already own an existing website, check if the site has been built using WordPress.

If you need help with this step, check this article: How To Tell If Your Website Is Powered By WordPress

If your existing blog was built using WordPress, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.

If your web site is not a WordPress website, then you have to make some choices.

Take a look at the simple flowchart below …

(Use this simple flowchart to decide where to set up a WordPress website on your domain)

Basically, you have two choices:

1. Replace your existing web site so that your main website is built using WordPress, or
2. Keep your existing site and add a WordPress blog. This blog will then be used to drive traffic to your main website.

If you choose to keep your existing web site and add a WordPress blog, make sure to use the self-hosted version of WordPress, which requires a domain name and webhosting, but allows you to fully configure your site’s settings and customize the look and feel of your existing site using an appropriate WP theme.

To use WordPress for your main website, install it in the “root” directory of your domain name (e.g. mydomainname.com).

If you already have a website, then you will want to install WordPress in a subdirectory of your domain, e.g. www.mydomainname.com/blog (you can name your subdirectory whatever you like).

If you have an existing site that you don’t want to delete or replace with a WordPress site, you can choose to set up your WordPress site or blog on an entirely different domain.

This way:

• mydomainname.com – goes to your existing website
• myotherdomain.com – goes to your WordPress blog

Once you have set up your WordPress site, the next step is to configure it. This step is addressed in the next article in the series.

This is the end of Section 2

To continue reading this article, click here:

• Website Traffic Blueprint Part 3 – Discover How To Create An Automated Traffic Generation Machine

This article is part of a comprehensive series of articles aimed at helping you learn how to grow your business online inexpensively and drive traffic automatically with a WordPress-powered website or blog and proven online marketing strategies.

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