WordPress Traffic Automation Blueprint – Part 2 (Setup)

In Part One of our WordPress Web Traffic Blueprint article series overview, we explained that the key to turning a site into an automated web traffic generation machine is to use an “expertly configured” WordPress website.

As we also explained, an expertly configured WordPress web site is different than a professionally-configured WordPress website or blog. An ”expertly configured” WordPress website or blog is a blog that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, content syndication and analytics.

(With an expertly configured WordPress website, all you have to do is add content on a regular basis to automatically bring traffic!)

Once your WordPress site has been expertly configured and fully set up, all you need to do is add content on a regular basis to start driving traffic organically.

As outlined in Part One of this article series, the components of this automated website traffic blueprint are as follows:

• Setup
• Configure
• Automate
• Optimize

In this article, we look at the “Setup” phase of this process. You will learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.

WordPress Traffic System – Setup Phase

If You Don’t Have A Website

If you don’t have a website yet, then it’s really quite simple … build a WordPress site!

WordPress is the most powerful, flexible, cost-effective and the easiest to use content management system on the planet. We provide loads of articles, tips, and tutorials on this site about the benefits and advantages of using WordPress to grow your business online.

For example, to see just how popular WordPress is, see this article: WordPress: Useful Facts And Statistics

After making the choice to build your web presence with WordPress, the next step is to choose which WordPress platform you will build your web presence on.

This step is important as there are 2 types of WordPress platforms you can choose from …

Hosted Or Self-Hosted WordPress Site?

(WordPress – Self-Hosted Or Hosted?)

WordPress offers website owners a “self-hosted” and a “hosted” option.

WordPress.org lets you download the full-featured WordPress application for free and self-host a WordPress site or blog under your own domain name. This is the “self-hosted” WordPress option.

In the “hosted option”, WordPress will host your site for free at WordPress.com. There are, however, some limitations to what you can and can’t do with your blog when WordPress.com hosts it at no cost.

If you plan to build a professional web presence and you want to set up the traffic system described here, then choose the “self-hosted” WordPress version. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free blog at WordPress.com. You have full control over your web presence and avoid the limitations of the hosted option. Keep in mind that you can overcome the limitations of the free hosting options by upgrading to a paid option, but then why not just start off with a WordPress site hosted on your own domain and avoid the hassles of upgrading later?

If You Have An Existing Website

If you already own an existing site, check if the website has been built using WordPress.

If you need help with this step, check this article: The Easy Way To Tell If Your Web Site Runs On The WordPress CMS Platform

If your website was built using the WordPress CMS platform, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.

If your existing web site was built using something other than WordPress, then you will need to make some choices.

Take a look at the simple diagram below. It will help you decide where to set up a WordPress site on your domain …

(Use the above flowchart to choose where to set up WordPress on your domain)

Basically, you have two choices:

1. Replace your existing web site with a WordPress-driven site, or
2. Keep your existing site and add a WordPress blog. This blog will then be expertly configured and used to drive traffic to your main website.

If you choose to keep your existing website and add a WordPress blog, make sure to use the self-hosted version of WordPress, which requires a domain name and webhosting, but allows you to fully configure your site’s settings and customize the look and feel of your existing website using a suitable theme for WordPress.

To use WordPress for your main website, install the platform in the “root” directory of your domain name (i.e. http://mydomainname.com).

If you already have an existing website, then you will want to install WordPress in a subdirectory of your domain, e.g. www.mydomainname.com/blog (you can name your subdirectory anything you like).

If you already have a site that you don’t want to delete or replace with a WordPress site, you can choose to set up your WordPress site or blog on an entirely different domain.

This way:

• mydomainname.com – goes to your existing website
• myotherdomain.com – goes to your WordPress blog

Once you have set up your WordPress site, the next step is to configure its internal settings. This step is addressed in the next article in the series.

This is the end of Part 2

To continue reading this article, click on the link below:

• WordPress Web Traffic Blueprint Part 3 – Discover How To Create A Traffic-Getting Machine With WordPress

This tutorial is part of an tutorial series designed to help website owners learn how to grow their business online using a WordPress website or blog and proven web marketing methods.

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