In Part 1 of our Web Traffic Blueprint article series, we explained that the key to creating an automated traffic generation machine is to use an “expertly configured” WordPress website.
As we also explained, an expertly configured WordPress website is not the same as a professionally-configured WordPress web site. An expertly configured WordPress site is a blog that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and how it can be integrated with various services, specifically in areas like SEO, content syndication and analytics.
(With an expertly configured WordPress website, all you have to do to start driving traffic is add content on a regular basis!)
Once you have your WordPress site fully set up and expertly configured, all you need to do to automatically drive more web traffic is add great content on a regular basis.
As outlined in Part One of this article series, the components of this automated online traffic blueprint are as follows:
In this article, we discuss the “Setup” phase of the automation process. The focus of this section is to help you understand the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Traffic Automation System – Setup Phase
If You Have No Website
If you haven’t got a web presence yet, it’s quite simple … get a WordPress site!
WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system on the planet. We provide loads of articles, tutorials, and tips on this site about the benefits and advantages of using WordPress to grow your business online.
For example, to see just how popular WordPress is as a web publishing platform, see this article: WordPress Statistics
After choosing to build your web presence with WordPress, the next step is to decide which type of WordPress platform you will use to build your web presence on.
This step is important because there are 2 types of WordPress platforms you can choose from …
WordPress.org vs WordPress.com
(Self-Hosted Or Hosted WordPress Site?)
WordPress offers users a ”hosted” and a “self-hosted” option.
WordPress.org lets you download the full-featured WordPress CMS application for free and host a WordPress site or blog using your own domain name. This is the “self-hosted” WordPress option.
With the “hosted option”, WordPress will host your site for free at WordPress.com. There are, however, a number of limitations on what you can and can’t do with your blog when WordPress.com hosts it at no cost.
If you plan to build a professional business presence online and you want to set up the traffic system described here, then choose the “self-hosted” WordPress version. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free blog at WordPress.com. You can fully customize your web presence and avoid the limitations of the hosted option. Keep in mind that You can overcome the limitations of the free hosting platform by upgrading to a paid option, but then why not just start off by hosting a WordPress site on your own domain and avoid the hassles of upgrading later?
If You Already Have An Existing Website
If you already have an existing website, first, check if it has been built using WordPress.
If you need help with this step, check this article: Tell-Tale Signs It’s A WordPress Blog And Free WP-Checking Tools
If your site is powered by WordPress, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your existing site is not a WP site, then you will need to make some decisions.
Take a look at the simple flowchart below. It will help you choose where to set up a WordPress website on your domain …
(Use this simple diagram to choose where to set up a WordPress website on your domain)
Basically, you have two choices:
- Replace your existing web site with a WordPress site, or
- Keep your existing site and add a WordPress-driven blog. Your WordPress blog will then be expertly configured and used to drive traffic to your main site.
If you choose to keep your existing website and add a WordPress blog, make sure to use the self-hosted version of WordPress, which requires a domain name and webhosting, but allows you to fully configure your blog’s settings and customize the design and style of your existing website using a suitable WP theme.
To use WordPress for your main website, install the software in the “root” folder of your domain name (i.e. www.mydomainname.com).
If you already have a website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name your subfolder whatever you like).
If you already have an existing website that you don’t want to delete or replace with a WordPress site, you can choose to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress site
Once you have set up your WordPress site, the next step is to configure it. This step is explained in the next article in the series.
This is the end of Part Two
To read the rest of this article, click here:
This tutorial is part of a comprehensive tutorial series designed to help website owners learn how to grow their business online and drive traffic organically using a WordPress website or blog and proven marketing strategies that are easy to implement.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now
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