In Part 1 of our Web Traffic Blueprint article series, we explained that the key to creating an automated web traffic generation machine is to use an “expertly configured” WordPress website.
As we also explained, an expertly configured WordPress site is different than a professionally-configured WordPress website or blog. An expertly configured WordPress blog is a web site that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and the way it can be integrated with various services, specifically in areas like search engine optimization, content syndication and reporting.
(With an expertly configured WordPress website or blog, all you have to do is add content regularly to automatically start driving web traffic!)
Once you have your WordPress site fully set up and expertly configured, all you need to do then is publish content on a regular basis to automatically drive traffic organically.
As outlined in Part 1 of this article series, the components of this automated online traffic blueprint are as follows:
In this article, we discuss the “Setup” phase of the blueprint. The focus of this section is to help you understand the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Web Traffic System – Setup
If You Don’t Have A Website
If you don’t have a website yet, then it’s really quite simple … get a WordPress site!
WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system available. We provide loads of articles, tutorials, and tips on this site about the benefits and advantages of using WordPress to grow your business online.
For example, to learn just how popular WordPress is, see this article: WordPress: Facts And Figures
After choosing to build your web presence with WordPress, the next step is to decide which WordPress platform you will run your web presence on.
This step is important as there are two types of WordPress platforms available …
WordPress Hosted Or WordPress Self-Hosted?
(Self-Hosted vs Hosted WordPress)
WordPress offers both a “self-hosted” and a “hosted” option.
WordPress.org lets you download the full-featured WordPress CMS application for free and self-host a WordPress site or blog using your own domain name. This is the “self-hosted” WordPress option.
In the “hosted option”, WordPress will host your site for free at WordPress.com. There are, however, some limitations to what you can and can’t do with your site when WordPress.com hosts it at no cost.
If you plan to build a professional web presence and you want to set up the traffic system described here, then you should choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free blog at WordPress.com. You have full control over your web presence and avoid the limitations of the hosted option. Keep in mind that you can overcome the limitations of the free hosting options by upgrading to a paid option, but then why not start off with a WordPress site hosted on your domain and avoid the hassles of upgrading later?
If You Already Have An Existing Web Site
If you already own an existing site, check first if the site has been built using WordPress.
If you need help with this step, check this article: How To Check If Your Site Is A WP Site
If your website runs on WordPress, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your existing blog runs on something other than the WP CMS platform, you have some choices to make.
Take a look at the simple flowchart below …
(Use the above diagram to help you decide where to set up WordPress on your domain)
Basically, you have two choices:
- Replace your existing site with a WordPress website, or
- Keep your existing site and add a WordPress-powered blog. Your WordPress blog will then be expertly configured and used to drive traffic to your main site.
If you choose to keep your existing site and add a WordPress blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and webhosting, but allows you to fully configure your site’s settings and customize the look and feel of your existing website using a suitable theme for WordPress.
To use WordPress as your main website, install the software in the “root” folder of your domain (i.e. www.mydomainname.com).
If you already have an existing website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name the subdirectory whatever you want).
If you already have an existing website that you don’t want to delete or replace with a WordPress site, the other option you have is to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress site
Once you have set up your WordPress site, the next step is to configure it. This step is covered in the next article in the WordPress Traffic Blueprint series.
This is the end of Part 2
To continue reading, click here:
- Web Traffic Blueprint Part Three – Discover How To Increase Your Web Traffic For Your Business With WordPress
This article is part of an article series aimed at helping you learn how to grow your business using a WordPress-powered website and proven online marketing methods.
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