WordPress Traffic Automation Blueprint – Part 2 (Setup)

This is part 2 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains the processes and methods used in this system.

WordPress Web Traffic Blueprint Part Two - Learn How To Create A Traffic-Getting MachineIn Part One of our WordPress Website Traffic Blueprint article series, we explained that the key to creating an automated traffic generation machine is to use an “expertly configured” WordPress website.

As we also explained, an expertly configured WordPress website is different than a professionally-configured WordPress website or blog. An ”expertly configured” WordPress website is a site that is not only built using the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and its integration with various services, specifically in areas like SEO, external site syndication and reporting.

With an expertly configured WordPress website or blog, all you have to do is add content on a regular basis to drive traffic!

(With an expertly configured WordPress site, all you have to do to automatically bring more traffic is add content regularly!)

Once your WordPress site has been fully set up and expertly configured, all you need to do then is add content regularly to automatically bring traffic organically.

As outlined in Part One of this article series, the components of the automated online traffic system are as follows:

  • Setup
  • Configure
  • Automate
  • Optimize

In this article, we discuss the “Setup” phase of the automation process. The focus of this section is to help you understand the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.

WordPress Web Traffic System – Setup

If You Don’t Have A Web Presence

If you don’t have a website yet, then it’s really quite simple … get WordPress!

WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system on the planet. We provide loads of articles, tips, and tutorials about the benefits and advantages of using WordPress to grow your business online.

For example, to learn just how popular WordPress has become, see this article: WordPress Statistics

After choosing to build your web presence with WordPress, the next step is to decide which WordPress platform you will build your web presence on.

This step is very important as there are two types of WordPress platforms you can choose from …

WordPress – Hosted vs Self-Hosted

Self-Hosted vs Hosted WordPress

(WordPress – Self-Hosted Or Hosted?)

WordPress offers users a ”hosted” and a “self-hosted” option.

The “self-hosted” option means you can download the full-featured WordPress software for free from WordPress.org and host a WordPress site or blog under your own domain name.

In the “hosted option”, WordPress hosts your blog for free at WordPress.com. There are, however, a number of limitations to what you can and can’t do with your blog when WordPress.com hosts it for free.

If you are planning to build a professional business presence online and you want to set up the traffic system described here, then you should choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You have complete control over your web presence and avoid the limitations of the hosted option. Keep in mind that You can overcome the limitations of the free hosting platform by upgrading to a paid option, but then why not start off by hosting a WordPress site on your domain and avoid the hassles of upgrading later?

If You Have An Existing Site

If you already own an existing site, check to see if the website has been built using WordPress.

If you need help with this step, check this article: Tell-Tale Signs It’s A WordPress Web Site And WP-Checking Tools

If your website runs on WP software, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.

If your site uses a platform technology other than WordPress, then you will need to make some choices.

Take a look at the flowchart below …

Where to set up WordPress on your domain

(Use the above diagram to help you decide how to set up a WordPress site on your domain)

Basically, you have two choices:

  1. Replace your existing website so that your main website is powered by WordPress, or
  2. Keep your existing web site and add a WordPress blog. Your WordPress blog will then be expertly configured and used to drive traffic to your main web site.

Practical Tips

If you choose to keep your existing website and add a WordPress-powered blog, make sure to use the self-hosted version of WordPress, which requires a domain name and webhosting, but allows you to fully configure your blog’s settings and customize the design of your existing site using a closely-matching theme for WordPress.

To use WordPress for your main site, install the platform in the “root” folder of your domain name (i.e. mydomainname.com).

If you have a website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name your subdirectory anything you like).

If you already have an existing website that you don’t want to delete or replace with a WordPress site, the other option you have is to set up your WordPress site or blog on an entirely different domain.

This way:

  • mydomainname.com – goes to your existing website
  • myotherdomain.com – goes to your WordPress site

Once you have set up your WordPress site, the next step is to configure it. This step is explained in the next article in the series.

Web Site Traffic Blueprint Part 2 - How To Turn Your WordPress Web Site Into A Traffic Machine

This is the end of Section 2

To read more, click on the link below:


This tutorial is part of a comprehensive series of articles designed to help website owners learn how to grow their business online cost-effectively with a WordPress website and proven web marketing strategies.

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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group


Originally published as WordPress Traffic Automation Blueprint – Part 2 (Setup).