In Part 1 of our Web Traffic Blueprint article series, we explained that the key to turning a site into an automated traffic generation machine is to use an “expertly configured” WordPress website.
As we also explained, an expertly configured WordPress website or blog is different than a professionally-configured WordPress site. An expertly configured WordPress website or blog is a website or blog that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and the way it can be integrated with various services, specifically in areas like search engine optimization, third-party site syndication and analytics.
(With an expertly configured WordPress website or blog, all you have to do to drive more web traffic is publish content on a regular basis!)
Once you have your WordPress site expertly configured and fully set up, all you then need to do to automatically generate traffic is publish great content regularly.
As outlined in Part 1 of this article series, the components of the automated traffic system are as follows:
In this article, we discuss the “Setup” phase of the automation process. We will help you understand the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Traffic System – Setup
If You Have No Website Yet
If you don’t have a website yet, it’s quite simple … build a WordPress website!
WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system available. We provide loads of articles, tips, and tutorials about the benefits and advantages of using WordPress to grow your business online.
For example, to see just how popular WordPress is around the world, see this article: WordPress Statistics
After choosing to build your website with WordPress, the next step is to decide which type of WordPress platform you will use to run your web presence on.
This step is very important as there are two types of WordPress platforms you can choose from …
Hosted vs Self-Hosted WordPress
(WordPress.org vs WordPress.com)
WordPress provides users with a “self-hosted” and a “hosted” option.
WordPress.org lets you download the full-featured WordPress software for free and self-host a WordPress site or blog using your own domain name. This is the “self-hosted” WordPress option.
In the “hosted option”, WordPress will host your site for free at WordPress.com. There are, however, a number of limitations on what you can and can’t do with your site when it is hosted for free at WordPress.com.
If you plan to build a professional business presence online and you want to set up the traffic system described here, then choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free blog at WordPress.com. You can fully customize your web presence and avoid the limitations of the hosted option. Keep in mind that the free hosting limitations can be overcome by upgrading to a paid option, but then why not just start off with a WordPress site hosted on your domain and avoid the hassles of upgrading later?
If You Have An Existing Web Site
If you already own an existing web site, check to see if the web site has been built using WordPress.
If you need help with this step, check this article: How To Tell If A Website Is A WordPress Web Site
If your web site is a WP site, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your existing web site is not a WordPress web site, then you have some choices to make.
Take a look at the flowchart below …
(Use the above flowchart to decide how to set up a WordPress web site on your domain)
Basically, you have two choices:
- Replace your existing site so that your main website is built using WordPress, or
- Keep your existing web site and add a WordPress blog. Your WordPress blog will then be expertly configured and used to drive traffic to your main website.
If you choose to keep your existing site and add a WordPress-powered blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and webhosting, but allows you to fully configure your blog’s settings and customize the look and feel of your existing web site using a suitable theme.
To use WordPress as your main site, install the software in the “root” folder of your domain (i.e. http://www.mydomainname.com).
If you already have an existing website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name your subfolder anything you want).
If you have a site that you don’t want to delete or replace with a WordPress site, the other option you have is to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress blog
Once you have set up your WordPress site, the next step is to configure its internal settings. This step is addressed in the next article in the series.
This is the end of Section Two
To read the rest of this article, click here:
This tutorial is part of an tutorial series designed to help small business owners learn how to grow their business online and drive traffic organically using a WordPress-driven website or blog and proven web marketing methods.
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