WordPress Traffic Automation Blueprint – Part 2 (Setup)

This is part 2 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains the processes and methods used in this system.

Web Site Traffic Blueprint Part Two - Learn How To Turn Your WordPress Web Site Into An Automated Traffic Generation MachineIn Part 1 of our Web Site Traffic Blueprint article series overview, we explained that the key to creating an automated traffic generation machine is to use an “expertly configured” WordPress website.

As we also explained, an expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress site. An expertly configured WordPress site is a site that is not only built with the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and how it integrates with other sites, specifically in areas like SEO, content syndication and reporting.

With an expertly configured WordPress site, all you have to do to drive more traffic is add content regularly!

(With an expertly configured WordPress website, all you have to do is add content on a regular basis to bring more web traffic!)

Once your WordPress site has been expertly configured and fully set up, all you need to do then to start driving traffic is publish content regularly.

As outlined in Part One of this article series, the components of this automated online traffic system are as follows:

  • Setup
  • Configure
  • Automate
  • Optimize

In this article, we look at the “Setup” phase of this process. The focus of this section is to help you understand the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.

WordPress Traffic Blueprint – Setup Phase

If You Have No Website Yet

If you don’t have a web presence yet, then it’s really quite simple … build your site with WordPress!

WordPress is the most powerful, flexible, cost-effective and the easiest to use content management system available. We provide many articles, tutorials, and tips about the benefits and advantages of using WordPress to grow your business online.

For example, to see just how popular WordPress is as a platform for doing business online, see this article: Useful Statistics About WordPress Usage

After choosing to build your site with WordPress, the next step is to choose which WordPress platform you will use to run your web presence on.

This step is very important because there are 2 types of WordPress platforms available …

WordPress.org vs WordPress.com

WordPress - Hosted Or Self-Hosted?

(WordPress.org vs WordPress.com)

WordPress offers website owners a ”hosted” and a “self-hosted” option.

WordPress.org allows you to download the full-featured WordPress CMS application at no cost and self-host a WordPress site or blog using your own domain name. This is the “self-hosted” WordPress option.

In the “hosted option”, WordPress will host your blog for free at WordPress.com. There are, however, some limitations to what you can and can’t do with your blog when it is hosted for free at WordPress.com.

If you plan to build a professional web presence and you want to set up the traffic system described here, then choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free blog at WordPress.com. You can fully customize your web presence and avoid the limitations of the hosted option. Keep in mind that you can overcome the limitations of the free hosting platform by upgrading to a paid option, but then why not just start off with a WordPress site hosted on your domain and avoid the hassles of upgrading later?

If You Have An Existing Web Site

If you already own an existing web site, first, check if it has been built using WordPress.

If you need help with this step, check this article: How To Check If A Website Is A WP Web Site

If your site is a WP website, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.

If your existing site uses a platform technology other than WordPress, you have some choices to make.

Take a look at the diagram below …

How to set up WordPress on your domain

(Use this simple flowchart to help you choose how to set up WordPress on your domain)

Basically, you have two choices:

  1. Replace your existing web site with a WordPress site, or
  2. Keep your existing web site and add a WordPress blog. This blog will then be expertly configured and used to drive traffic to your main site.

Useful Tips

If you choose to keep your existing website and add a WordPress blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and webhosting, but allows you to fully configure your blog’s settings and customize the look and feel of your existing site using a suitable theme for WordPress.

To use WordPress as your main site, install the platform in the “root” folder of your domain name (i.e. mydomainname.com).

If you already have an existing website, then you will want to install WordPress in a subdirectory of your domain, e.g. www.mydomainname.com/blog (you can name the subdirectory whatever you want).

If you have a website that you don’t want to delete or replace with a WordPress site, the other option you have is to set up your WordPress site or blog on an entirely different domain.

This way:

  • mydomainname.com – goes to your existing website
  • myotherdomain.com – goes to your WordPress blog

Once you have set up your WordPress site, the next step is to configure its internal settings. This step is explained in the next article in the series.

WordPress Website Traffic Blueprint Part Two - How To Create An Automated Traffic Generation Machine

This is the end of Section 2

To read more, click on the link below:

Important

This article is part of a comprehensive series of articles designed to help site owners learn how to grow their business and drive traffic sustainably using a WordPress-powered website or blog and proven online marketing methods.

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Author: Martin Aranovitch

Martin Aranovitch is the founder of WPCompendium.org and the author of The Small Business Digital Manager. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as WordPress Traffic Automation Blueprint – Part 2 (Setup).