In Part 1 of our Website Traffic Blueprint article series, we explained that the key to creating an automated traffic generation machine is to use an “expertly configured” WordPress website.
As we also explained, an expertly configured WordPress site is not the same as a professionally-configured WordPress website. An expertly configured WordPress blog is a blog that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, content syndication and analytics.
(With an expertly configured WordPress website, all you have to do is add content regularly to drive web traffic!)
Once your WordPress site has been fully set up and expertly configured, all you then need to do to automatically drive web traffic is add content regularly.
As outlined in Part One of this article series, the components of the automated traffic machine are as follows:
In this article, we look at the “Setup” phase of this process. The focus of this section is to help you understand the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Web Traffic Blueprint – Setup Phase
If You Don’t Have A Web Presence Yet
If you don’t have a website yet, then it’s really quite simple … build a WordPress website!
WordPress is the most powerful, flexible, cost-effective and the easiest to use content management system on the planet. We provide loads of articles, tutorials, and tips about the benefits and advantages of using WordPress to grow your business online.
For example, to see just how popular WordPress is around the world, see this article: WordPress: Facts And Statistics
After making the choice to build your website with WordPress, the next step is to choose which WordPress platform you will run your web presence on.
This step is very important as there are 2 types of WordPress platforms you can choose from …
WordPress.org vs WordPress.com
(WordPress.org Or WordPress.com?)
WordPress offers a “self-hosted” and a “hosted” option.
WordPress.org lets you download the full-featured WordPress software at no cost and host a WordPress site or blog using your own domain name. This is the “self-hosted” WordPress option.
In the “hosted option”, WordPress hosts your blog for free at WordPress.com. There are, however, a number of limitations on what you can and can’t do with your blog when WordPress.com hosts it for free.
If you plan to build a professional web presence and you want to set up the traffic system described here, then you should choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You can fully customize your web presence and avoid the limitations of the hosted option. Keep in mind that You can overcome the limitations of the free hosting options by upgrading to a paid option, but then why not start off with a WordPress site hosted on your domain and avoid the hassles of upgrading later?
If You Have An Existing Web Site
If you already own an existing web site, check if your website has been built using WordPress.
If you need help with this step, check this article: Tell-Tale Signs It’s A WordPress Blog And WordPress-Checking Tools
If your existing site is powered by WordPress, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your web site is not a WP site, you will need to make some choices.
Take a look at the simple diagram below …
(Use the above flowchart to choose how to set up a WordPress web site on your domain)
Basically, you have two choices:
- Replace your existing site with a WordPress site, or
- Keep your existing website and add a WordPress-driven blog. This blog will then be used to drive traffic to your main site.
If you choose to keep your existing web site and add a WordPress-powered blog, make sure to use the self-hosted version of WordPress, which requires a domain name and webhosting, but allows you to fully configure your site’s settings and customize the design of your existing website using an appropriate theme.
To use WordPress as your main website, install it in the “root” folder of your domain name (i.e. http://mydomainname.com).
If you already have a website, then you will want to install WordPress in a subdirectory of your domain, e.g. www.mydomainname.com/blog (you can name your subfolder whatever you want).
If you already have an existing site that you don’t want to delete or replace with a WordPress site, the other option you have is to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress site
Once you have set up your WordPress site, the next step is to configure its internal settings. This step is covered in the next article in the WordPress Traffic Blueprint series.
This is the end of Section 2
To read the rest of this article, click here:
- Web Site Traffic Blueprint Part Three – How To Attract More Website Traffic For Your Business Using WordPress
This article is part of a comprehensive series of articles designed to help you learn how to grow your business online cost-effectively and drive traffic automatically with a WordPress-powered website or blog and proven web marketing methods.
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