How To Kickstart WordPress Traffic Automation To Your Website Or Blog

If you have followed our WordPress Traffic Automation Blueprint step-by-step tutorials, you are ready to begin driving an endless stream of visitors to your WordPress site or blog. Here we show you how to kickstart your traffic.

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How To Kickstart WordPress Traffic Automation To Your Website Or BlogThis tutorial is part of the WordPress Traffic Automation Blueprint series where we show you step-by-step how to set up WordPress to automatically notify search engines and your social media pages when new content is published on your site, driving more traffic to your website or blog. 

To review our step-by-step tutorials on how to automate traffic to your WordPress website or blog, go here:

Useful Info

If your WordPress site has not been configured to drive traffic using the leverage and automation described in our tutorials, then do one of the following:

  • Go through our step-by-step tutorials and learn how to expertly configure your own site,
  • Refer your web developer or web designer to our step-by-step tutorials and ask them to do it for you, or
  • Contact us to discuss your needs and request a quote for our Done For You Installation & Expert Configuration Service.

What You Should Have Already Set Up On Your WordPress Site

If you have been following our WordPress Traffic Automation tutorials, you should already have set up the following on your site:

Ping Services List

As soon as you publish a new post, WordPress automatically notifies all the services listed in the ‘Update Services’ section (WordPress Settings > Writing > Update Services) …

WordPress Settings > Writing > Update Services

(WordPress Blog Ping Services List)

For a comprehensive list of ping services that you can download for FREE, see the tutorial below:

Add Your Sitemap To Search Engines

You should have also added your site’s RSS feed and XML sitemap to your webmaster accounts (e.g. Google, Bing) …

Google Search Console - Sitemaps

(Google Search Console – Sitemaps)

To learn more about setting up Webmaster accounts and adding sitemaps and feeds to notify search engines, see the tutorial below:

Automatically Syndicate Content From WordPress To Social Media

There are many plugins, tools, and services you can use to integrate WordPress with social media. We cover a number of these in our tutorials.

A simple way to integrate WordPress with your social media accounts is using the Jetpack plugin …

Use Jetpack's Publicize feature to automatically syndicate your content to social media

(Jetpack’s Publicize feature automatically syndicates your content to social media)

Installing Jetpack and configuring its Publicize settings allows you to automatically syndicate your posts to social media accounts like Facebook, Twitter, LinkedIn, etc.

To learn how to install and configure Jetpack to automate traffic, see the tutorial below:

Additional Notification Plugins

As discussed in our tutorials, there are many traffic generation and automation plugins, tools, and services you can use. This is one of the reasons why WordPress is such a powerful business marketing platform.

In addition to instantly notifying social media accounts like Facebook, Twitter, LinkedIn, etc. when new content is published on your site, you can also set up your WordPress site to automatically post links to your content on many other social networks and social bookmarking sites using plugins like Social Link Machine

SocialLinkMachine - syndicate content automatically to dozens of authority websites

(Social LinkMachine – syndicate your content to many traffic-generating sites)

To learn more about additional traffic generation plugins and automation tools, see the tutorial below:

How To Kickstart Traffic To Your WordPress Website Or Blog

Once you have set up and configured all of the above plugins and services, the next step is to kickstart the process of generating ongoing traffic to your site.

You could just start publishing content to your site. If you want to supercharge and speed up the process, however, here are some additional steps we recommend you take:

  1. Rapid Site Indexing
  2. Supercharge Your Site Ranking & Authority Building
  3. Methodically Establish Your Online Presence

Let’s go through each of these steps in more detail.

Rapid WordPress Site Indexing

Adding sitemaps to your webmaster accounts and posting content on your WordPress site as described in our tutorials will help get search engines going. You can boost the process using external blog pinging services.

Once your site is fully configured and ready to start driving traffic, select and copy your RSS feed or XML sitemap link …

Select and copy your RSS feed

(Select and copy your RSS feed)

Head over to one of the following sites:

Ping.In

Ping.in

(Ping.in)

Ping.in is a service that pings (notifies) a number of services including blog search engines and blog directories. By pinging these services, you let them know that your site has been updated and these services will then crawl and index your site content, allowing a larger audience to discover your site.

Ping.in is free to use and when we last checked requires no registration. Just head over to the site and type in your Site Name, Site URL and XML feed into the fields …

Enter your site details into Ping.in

(Enter your site details into Ping.in)

Next, select the services you want to notify or just click on ‘Check All’ to select all services, then click on the ‘Ping’ button at the bottom of the screen …

Select services to ping

(Select services to ping)

Ping.in will immediately begin to notify the services about your site …

Ping.in notifies services immediately

(Ping.in notifies services immediately)

Once all pings are sent, Ping.in displays a list of all services that have been notified about your site …

Pings sent

(Pings sent)

Go here to use Ping.in:

Pingoat

Pingoat

(Pingoat)

Pingoat is another service like Ping.in that pings (notifies) blog directories and gets them to crawl and index your site content.

To use Pingoat, create a free account, then log in after confirming your new account, enter your site details (including your RSS feed or XML sitemap feed), select all of the services to notify and click go.

Pingoat will notify all the services you have selected.

Go here to use Pingoat:

Info

We recommend using either Ping.in or Pingoat to notify blog directories about your site but not both in short succession. Your site could be blacklisted if you ping services too often.

Rapid WordPress Page/Post SEO Indexing

In addition to the setup already presented in the tutorials, you can also get a new WordPress post or page indexed very quickly in Google using the method described below.

Important Info

This method is in 2 parts and is also good for getting Google to crawl/reindex: old posts or pages with new or updated content.

Fetch As Google

After creating a new post or page, log into your Google Search Console area, and go to Search Console > Crawl > Fetch As Google. Enter the URL of your post or page into the field and click the ‘Fetch’ button …

Fetch as Google

(Fetch as Google)

Next, click on ‘Request indexing’ …

Request indexing

(Request indexing)

Click the Google reCAPTCHA checkbox to verify that you are human …

Google reCAPTCHA

(Google reCAPTCHA)

Proceed with the verification process …

Google reCAPTCHA Verify Button

(Google reCAPTCHA Verify Button)

Once you have verified that you are not a robot, select the ‘Crawl only this URL’ radio button and click ‘GO’ …

Crawl only this URL

(Crawl only this URL)

Your new post/page indexing has been requested …

Indexing requested

(Indexing requested)

Ping Sitemap

After indexing of your post or page has been requested, the next step is to ‘ping’ your XML sitemap.

We recommend using a plugin like Yoast SEO to automatically generate and keep your XML sitemap updated …

XML Sitemaps - Yoast SEO

(XML Sitemaps – Yoast SEO)

Select and copy your XML sitemap address to your clipboard …

Copy your XML sitemap URL

(Copy your XML sitemap URL)

Once you have the XML sitemap URL, it only takes a simple ping to Google to update any post or page you need indexed. Open a new window on your web browser, and paste the URL below in the address bar, then hit enter to submit the ping to Google:

http://www.google.com/webmasters/sitemaps/ping?sitemap=http://yoursite.com/sitemap.xml

Ping Your Sitemap To Google

(How To Ping Your Sitemap To Google)

Alternatively, you can use an online tool like the one shown below to submit your sitemap to Google (and Bing) …

PingSitemap

PingSitemap

(PingSitemap)

With PingSitemap, simply enter the URL of your sitemap into the XML sitemap URL field and click the ‘Submit’ button.

The tool with ping (notify) Google and Bing about your sitemap (the other services no longer exist) …

Sitemap Pinged

(Sitemap Pinged)

Your new post or page will be indexed very quickly using the above method …

Google has indexed your new post or page!

(Google has indexed your new post or page!)

Note: Google recommends that you resubmit a sitemap no more than once per hour.

Practical Tip

You can also automate the entire process described above using a simple  and very inexpensive plugin called Rapid SEO Indexer.

Rapid SEO Indexer

Rapid SEO Indexer WordPress Plugin

(Rapid SEO Indexer WordPress Plugin)

Rapid SEO Indexer automates the ‘Fetch as Google’ and ‘Sitemap Pinging’ process and can get a brand new WordPress page or post indexed in Google in less than 30 seconds …

(Index new WordPress posts or pages in Google fast with Rapid SEO Indexer)

The plugin features a built-in real time XML sitemap generator. After the plugin has been installed and activated on your site, you can create and submit an XML sitemap to Google using the built-in XML sitemap generator, or use an existing XML sitemap (e.g. from Yoast SEO plugin) …

Rapid SEO Indexer Settings

(Rapid SEO Indexer Settings)

The plugin adds a new options box to your page, allowing you to submit the new page or post to Google …

Click to submit your post/page to Google

(Click to submit your post/page to Google)

And ping the sitemap …

Click to ping your sitemap

(Click to ping your sitemap)

Getting your WordPress page or post indexed is the first step to getting free targeted SEO traffic. Rapid SEO Indexer helps you get more traffic easily and quickly with 2-click indexing functionality. The plugin is well supported, installs in seconds and works right out of the box. You can use this plugin to index unlimited pages and posts on your site(s) and the plugin comes with .

Go here to view a demo video and to download this plugin:

Supercharge Your Site Ranking And Authority Building

Another highly recommended step you can take to kickstart traffic to your WordPress site or blog is to send out press releases on a regular (i.e. monthly) basis.

Press releases are a powerful and fast way to create significant exposure online, boost your search engine rankings, drive traffic and build authority for your site.

DistributionPress.com

DistributionPress.com - Get more traffic to your site using news/press releases

(DistributionPress.com – Get more traffic to your site using news/press releases)

DistributionPress.com provides a very cost-effective ‘done-for-you’ news/press release writing and distribution service that can help boost your traffic.

They will create a professional news/press release about your business and distribute it to 220+ authority news, TV, radio, and media sites …

DistributionPress.com submits your press release to over 220 authority sites

(DistributionPress.com submits your press release to over 220 authority sites)

DistributionPress.com can fully manage your press release campaign, leaving you free to focus on other areas of your business/website.

We recommend sending out an initial press release to announce the launch of your business/website, new products and services, company news, etc. (see  this article about press release topics) to kickstart your traffic and then begin running a regular PR campaign where you send out a new release each month to boost your rankings and authority online, which will continue to grow your traffic.

Idea

We use DistributionPress.com’s services to help boost WPCompendium.org search rankings and grow traffic …

Using press releases has helped to boost our rankings and grow our traffic!

(Using press releases has helped to boost our rankings and grow our traffic!)

To learn more about the benefits of using a service like DistributionPress.com to drive more traffic to your site using press releases, go here:

Methodically Establish Your Online Presence

Using a done-for-you service like DistributionPress to create and distribute monthly news releases on your behalf allows you to quickly establish your online presence and begin driving traffic to your site. It also allows you to methodically boost your rankings and authority by building hundreds or even thousands of external links on trusted sites that will direct visitors to your site. This is a great way to automate traffic, especially if you lack the time to write content.

Ideally, you should be growing your traffic and increasing your rankings by consistently using external services like distributing press releases and internal methods such as publishing great content on your site. Unlike paid traffic generation methods that disappear if you stop paying for the service (e.g. Google AdWords, Facebook Ads, etc.) distributing press releases and publishing content on your site actually builds you an asset with long-term traffic links.

Our WordPress Traffic Automation Blueprint tutorials describe exactly how to set up your site to grow traffic using content marketing. Once your site is indexed in the search engines, integrated with your social media accounts and set up to automatically ping dozens of services as soon as new content is published on your site, all you have to do is create and publish new content on a regular basis.

If you need help coming up with great content ideas for your site or how to plan, develop, and implement a content marketing strategy for your business, we have created a comprehensive and completely FREE 120-part email training content creation course (value = $300) that will help you.

If you haven’t already subscribed to our Infinite Content Creation series, we recommend you do so now using the form below:

In order to build a successful digital presence for your business, you need regular traffic. Hopefully, our WordPress Traffic Automation Blueprint tutorials have given you all the information you need to automate the traffic generation process and drive an endless stream of new visitors to your WordPress website or blog.

We wish you great success online and lots of new traffic!

How To Kickstart WordPress Traffic Automation To Your Website Or Blog

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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group

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WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

Web Site Traffic Blueprint Part 4 - Learn How To Create An Automated Traffic Generating Machine With WordPressWelcome to Part 4 of our Web Site Traffic Blueprint article series, where we explain how to create an automated traffic generating machine using the WordPress CMS.

So far, we have covered the following in this series:

In Part 1, we provide an overview of the traffic automation process, and explain why using an expertly configured WordPress website or blog is the key to automating traffic to your website …

With an expertly configured WordPress blog, all you have to do to drive web traffic is add great content regularly!

(With an expertly configured WordPress web site, all you have to do to automatically attract traffic is publish web content on a consistent basis!)

In Part 2, we focused on the setup phase of this blueprint. We helped you understand the best way to get started if you don’t have a web presence yet, how to set things up if you already have a website, and what to do if your existing website was built with WordPress.

How to set up a WordPress site on your domain

(In Part two we show you how to set up WordPress on your domain)

In Part Three, we look at important configuration decisions.

Here, we configure all the settings that affect your website’s ability to generate traffic automatically …

How to set up a WordPress web site on your domain

(In Part Three we show you how to configure all the settings that affect your website’s traffic-getting ability)

In Part 4, we explain how to set up various WordPress plugins that can drive visitors automatically to your site.

Why It Makes Sense To Automate Your Traffic Generation Process

Depending on which marketing expert you talk to, you could find yourself trying to spend a couple of hours every day (or more) posting content on social media.

Most small business owners lack the time, resources and financial means to engage in the kind of content marketing that many online marketing experts are advising. If you spent all of your time posting updates on Twitter, LinkedIn, and Facebook in addition to planning and writing content for your blog or website, how could you get anything else in your business done?

Small businesses spend most of their time simply keeping their businesses up and running.

(Keeping a business up and running is how most small business owners spend their working hours. Infographic: NFIB)

Many businesses spend most of their working hours keeping their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to stay competitive and grow in order to survive.

Marketing research conducted in 2012 by email and social media marketing company Vertical Response found that:

  • Almost half of all businesses surveyed spent 6 or more hours per week on social media (the rest spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was conducted today, the numbers would most likely be even higher.
  • More than half of all small businesses surveyed spent 1-3 hours or more creating a blog post.
  • Finding and posting content for social media was their most time-consuming online activity.

Businesses are spending more time each year marketing and promoting themselves online.

(Businesses spend more time each year marketing and promoting themselves online. Infographic source: VerticalResponse.com)

As businesses spend increasingly larger amounts of time on online marketing as a matter of business survival and competition, this puts more and more pressure on businesses to focus their time on other areas …

Businesses with limited budgets, time, and resources and many different areas to focus on require careful planning of their marketing strategy.

(Businesses with limited budget, time, and resources and many areas to focus on need to plan their marketing strategy very carefully.)

Another thing to keep in mind is that, in addition to spending time marketing and promoting your business on various social media websites, you are investing all of your efforts into virtual real estate that you don’t control. You don’t own Twitter, Facebook, or StumbleUpon. These companies can and will make decisions that can significantly impact your business without prior warning. Why invest so much time and effort building content on someone else’s asset? With a self-hosted WordPress website, you can have complete control of your own virtual real estate and publish your content automatically to other sites.

Automating processes to leverage time and increase productivity is nothing new. Businesses of all sizes have been doing it ever since the Industrial Age. In the Information Age, however, the exponential growth channels for promoting and marketing a business creates a number of dilemmas for business owners and business managers, especially for those with limited time, resources, and marketing budgets. For example:

  • Which of these channels should you invest more of your time, budget, and your efforts on?
  • Should you invest so much time and effort building a web presence on other people’s sites (e.g. YouTube, Twitter, Pinterest, etc.) while ignoring the benefits of building content on your own domain?
  • Do you create new content for every channel you plan to include in your marketing strategy?

The Benefits Of Automating Your Traffic Generation Process With WordPress

What we’d like to show you now, is a free, simple, and effective strategy that lets you automate your traffic-getting process with WordPress.

With this strategy, you will be able to:

  • Save time creating web content and other marketing channels (e.g. social media),
  • Save money on content creation and unnecessary web marketing costs,
  • Determine which channels you should invest more budget, efforts, and your time on,
  • Invest most of your time building your own asset and still benefit from other people’s marketing channels.

Warning

Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly urge you to avoid using black hat websites, software, strategies, and anything that violates the terms of service and policies of sites like Pinterest, Facebook, Google.

Web traffic automation does not require the use of black hat techniques!

(Web traffic automation doesn’t require using black hat techniques!)

The purpose of this article is to show you how to be smart with your limited resources and automate your content distribution so you can leverage your time and efforts, and increase your exposure online to websites that your target audience frequents.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

As we’ve just seen in the previous section, many businesses lack the time, human resources and budget to engage in the kind of content marketing that many online experts recommend doing. What you want to do, then, is be strategic with your limited budget, resources, and time.

So, instead of choosing this approach, which is very time-consuming …

Posting content to marketing channels individually is very time-consuming!

(Posting content to different services individually is extremely time-consuming!)

Why not use this approach instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish content once, and automate the distribution of your content to all other services.

You can:

  • Automatically distribute content to social media channels and social bookmarking sites,
  • Distribute comments and content automatically to other blogs and web properties using RSS
  • Import content automatically (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you do all of this?

Simple … first, set up your website or blog as shown in Part Two. Then, get it configured as shown in Part Three. Once all of this is in place, you can then connect all of the dots with plugins.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Web Traffic Automation Blueprint – Traffic-Getting Plugins

Let’s take a quick look at a few plugins that can:

  • Post content to social sites and social bookmarking websites
  • Distribute comments automatically to other blogs
  • Distribute content automatically via RSS feeds to other websites

Jetpack Plugin

You can get your posts automatically distributed to sites like Twitter, Tumblr, Facebook, Google+, LinkedIn and more as soon as you publish new content using a plugin like JetPack.

Jetpack

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with many great features.

After installing Jetpack, connect the plugin to your WordPress.com account …

Connect Jetpack to your WordPress.com account

(Connect Jetpack to your WordPress.com account)

Next, activate the Publicize feature …

Activate the Publicize feature

(Jetpack plugin – Publicize)

Configure this section to share your posts on Facebook, Tumblr, Twitter, GooglePlus, LinkedIn, and more …

Share your content automatically on several social media accounts.

(Share your content on several social media networks.)

After configuring all of the plugin and account settings, your content is ready for distribution.

Publicize adds a new section to your Publish box …

Publicize options show in the Publish section.

(Publicize account details show in your post publishing box.)

Now, as soon as you publish new content, it will automatically be shared online to all of the accounts you have set up …

As soon as new content is published, it will be automatically shared online.

(As soon as you publish, your new posts are automatically distributed online.)

Visit the plugin site for more details about the benefits of this plugin: Jetpack by WordPress.com

CommentLuv

CommentLuv

(CommentLuv)

The native WordPress commenting feature lets your visitors interact with your web site, post comments, reply to other users and participate in discussions as part of a social community.

You can expand the WordPress default commenting feature using 3rd-party commenting plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate with social media, helping to share and spread them online.

For example, a WordPress plugin like CommentLuv (Premium version) can help make your site more attractive to commenters by offering them a wider choice of backlinks if they like, plus1, or tweet your content. This plugin will visit the comment author’s website while they type their comment and retrieve their most recent blog posts, which can be included with their comment after clicking submit.

CommentLuv Pro version can encourage a greater level of commenting and create more user engagement on your website.

(CommentLuv can attract more comments and improve user engagement on your web site.)

Visit this website to learn more about the benefits of using this great plugin:

Social LinkMachine

Social LinkMachine - Content distribution plugin

(SocialLinkMachine – Content distribution plugin for WordPress)

SocialLinkMachine is a plugin that lets you drip-feed your content, build backlinks, include relevant images and videos, and create social signals on auto-pilot …

SocialLinkMachine - syndicate content to dozens of authority platforms

(SocialLinkMachine – syndicate your content to over 30 traffic-generating sites)

With Social Link Machine installed, you can automatically syndicate and drip-feed your content to many traffic-generating sites, including:

  • Bookmarking Sites: e.g. Delicious, Diigo, Kippt, Zotero, etc.
  • Blogging Platforms: e.g. Blogger, Rebel Mouse, WordPress.com, etc.
  • Social Media Platforms: Google Plus, Xing, etc.
  • Image Sharing: e.g. Pinterest, etc.
  • Document Sharing Platforms: e.g. Docdroid, Sendspace, etc.

To learn more about this plugin, go here: SocialLinkMachine

Also, if you would like to know more about setting up social media monitoring (so you can get useful information about your content marketing efforts), go here for a detailed article about social media monitoring tools and technologies that will help you manage, measure, and analyze your social media marketing campaigns:

Important Info

The above are just a few examples of the many content distribution plugins that are available to WordPress users.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Blueprint: Automated Content Distribution Phase – Summary

Once your website and plugins have been fully set up and expertly configured, all you then need to do is add content on a consistent basis to attract new traffic organically.

Useful Tip

If you need great content ideas for your site, we recommend subscribing to our FREE email training course on growing your business online with content marketing here:

Once you have expertly configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is covered in the next article in our WordPress Traffic System series.

This is the end of Section 4

To keep reading this article, click on the link below:

Website Traffic Blueprint Part Five - How To Turn Your WordPress Web Site Into A Web Traffic Machine

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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)

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WordPress Traffic Automation Blueprint – Part 5 (Optimization)

This is part 5 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains how to optimize your WordPress traffic system once your WordPress site has been expertly configured and setup.

WordPress Web Site Traffic Blueprint Part Five - Discover How To Create A Web Traffic-Getting Machine With WordPressWelcome to Part Five of our Website Traffic Blueprint article series, where we show you how to turn a website into an automated traffic generating machine using WordPress.

So far, here is what we have covered in this series:

In Part 1, we explained why using an expertly configured WordPress website or blog is the key to generating automated web traffic …

With an expertly configured WordPress website, all you have to do to start driving web traffic is post content regularly!

(With an expertly configured WordPress site, all you have to do is add new content regularly to automatically generate web traffic!)

In Part Two, we looked at critical setup decisions. We explained the best way to start if you don’t have a website yet, how to set things up if you already have a website, and what to do if your existing website has been built using WordPress.

Where to set up WordPress on your domain

(In Part 2 we show you where to set up a WordPress site on your domain)

In Part Three, we look at important configuration decisions. We configured all the settings (hosting, internal and external) that can affect your website’s traffic-getting ability …

How to set up WordPress on your domain

(In Part Three you will configure all the settings that affect your site’s ability to generate traffic automatically)

In Part Four, we discussed ways to automate the traffic system with different plugins.

Publish content one-time, automate the rest!

(Publish once, automate the rest!)

In this article, we look at ways to optimize the traffic system with different tools and strategies.

WordPress Web Traffic Automation Blueprint – Systems

In addition to getting your WordPress site expertly configured, generating consistent traffic of high quality comes from having a well-defined business vision, careful digital planning, and good systems in place.

Generating consistent traffic is the result of business vision, planning, and excellent systems

(Automated traffic is the result of a business vision, sound planning, and systems)

Let’s briefly review the systems that will help you grow and manage this traffic.

These systems include:

  • Marketing Systems – The processes and strategies used to create traffic for your business.
  • Technical Systems – How you keep your digital presence up and running for receiving new traffic.
  • Business Systems – The systems used to manage and respond to traffic.

Use systems to grow, automate, optimize, and manage your web traffic

(Use systems to grow, automate, and manage your traffic)

Let’s briefly review how important the above systems are for optimizing traffic:

Marketing Systems

Your marketing systems consist of the processes and methods used to drive new traffic to your business. You can test your marketing systems by asking questions such as:

  • What channels do you plan to use to generate new traffic (e.g. blogging, video marketing, etc)?
  • What resources and portion of your budget will you allocate to these marketing channels?
  • Who will create and optimize your content and run your marketing campaigns?
  • How will you measure the cost-effectiveness of your online marketing campaigns?

During the setup and configuration phase, you should have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising to help generate some data, such as the keyword phrases people are searching online to find your site, which you can use to create web content better targeted to your audience.

Technical Systems

Your technical systems ensure that your digital presence remains operating efficiently for receiving new traffic. There’s no point sending traffic to your site if your site is constantly down or your web pages are taking a long time to load.

Your systems need to be able to adequately handle areas like webhosting, site maintenance and support, installing and updating software (e.g. plugins), customization, integration, troubleshooting, etc.

Your technical systems can be tested by asking questions such as:

  • Who will look after my webhosting?
  • Who will look after my website and keep my site, plugins, themes, etc. maintained and up-to-date?
  • Who will fix errors, troubleshoot problems, provide technical support and advice, etc. if any problems occur?

Many potential issues can be minimized if your website planning and setup and configuration phases have been done correctly. As with all technology, however, new problems will arise. Your technical systems need to be robust enough to handle these.

Business Systems

Your business systems and processes help you manage and respond to the influx of new traffic. This includes:

  • Communication systems
  • Resources management – human, financial
  • Handling sales inquiries
  • Order fulfillment
  • Customer service/training
  • etc.

If you plan to outsource your digital marketing and technical services, then make sure you have implemented excellent systems to manage all outsourcing.

WordPress Traffic System – Traffic Optimization

If your business objectives are clear and your systems and processes are in place, all you need to do is focus on implementing a “traffic loop”.

Let’s go through an example of implementing, optimizing, and further automating a traffic loop. Take a look at the illustration below …

Implement and optimize a traffic loop

(Implement and optimize a traffic loop)

Increase Reach & Visibility

The first step of the process is to increase visibility for your website or blog.

Tips
  • An expertly configured WordPress site allows you to instantly share your content on social media accounts like Facebook, Twitter, LinkedIn, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content.
  • As mentioned earlier, investing in some paid advertising (e.g. pay-per-click ads) can help you generate actionable and intelligent data such as the keyword phrases people are searching online to find your website, which you can use to create web content targeted specifically to your audience’s needs.
  • Repurpose your content to leverage the power, appeal, and reach of different media formats.
  • Continue learning about ways to attract more traffic using methods like Twitter, solo ads, Reddit, etc.
Tools, Plugins, And Strategies

We’ve covered many excellent tools, plugins, and methods in earlier sections of this article series.

Also, contact us to learn more about plugins that let you easily add the following to your website or blog:

  • Share your comments and posts online,
  • Run contests, offer downloads or discounts for likes/shares,
  • Accept user generated content, feeds, etc.
  • Publish and distribute content online in different media formats (e.g. videos, PDF guides, slides, etc.)

Build Authority And Credibility

Getting more content out there is good, but to make this more effective, your content also needs to be building authority and credibility with your audience.

Publishing better quality content not only helps to establish your credibility, it also improves your chances of getting more views from social sharing and hence more visitors.

Traffic Optimization Ideas
  • Focus on content that adds value to users and that showcases your expertise. This includes content that informs and educates readers, training content, user reviews, adding testimonials, etc.
  • Consider publishing instructional PDF guides that can be sold or distributed online.
Tools, Plugins, And Strategies

We have created a detailed course on how to develop a content marketing strategy, how to promote your business with content, content creation tools, and ways to never run out of ideas for content that you can plug into at no cost here:

Also, see other posts and tutorials on this site to learn more about WordPress plugins that allow you to easily add the following to your website:

Grow Influence & Engagement

As your business grows, you may want to consider developing “traffic on demand.” You can achieve this by growing a list or starting an online forum or network.

With “Traffic On Demand,” most of your traffic comes from an audience of existing customers or subscribers – people who already know you and trust you. Your influence and reputation can be used to generate traffic with every blog post you publish or email broadcast you send out.

Tips
  • Encourage commenting and discussions on your site.
  • Add an autoresponder training course and encourage people to subscribe.
  • Add a free or paid membership site.
  • Create or join an online group on Facebook/LinkedIn.
Plugins, Tools, And Methods

There are many solutions and plugins that are easy to implement and can help increase your influence and improve user engagement. For example:

  • Autoresponders/Email Newsletters (e.g. Aweber, MailChimp, etc.)
  • Contact Forms, Live Chat
  • Forums and Social Communities (e.g. bbPress, BuddyPress)
  • Polls and Surveys
  • Webinars (e.g. Webinar JEO)
  • Comment sharing
  • Add media, image galleries, etc.

Identify Needs/Problems & Provide Solutions

By taking advantage of incoming traffic to find out what your visitors need, you can have an endless funnel of ideas for developing new services, products, and solutions, all of which can provide you with new opportunities for generating new sources of traffic.

Traffic Ideas
  • Consider creating an online training program.
  • Publish PDF guides that can be sold or distributed online (e.g. sell on Clickbank.
  • Add an e-commerce store to your site.
Plugins, Tools, And Methods

If you plan to provide products, services, and solutions online (as opposed to just providing information), ask us about WordPress plugins that let you easily add the following to your site:

Analyze Data & Feedback

The final step of the process is to collect and analyze data. Gathering and interpreting data from existing traffic allows you to discover new ways to create additional traffic.

Hopefully, by now you already have installed an analytics program like Google Analytics on your website. Make sure you also learn how to interpret the data.

WordPress Traffic System – Summary

All you have to do once you implement the above strategies is repeat the same process, fine-tuning and refining your methods as you go to grow your traffic and improve your results.

In summary:

  • Start with an expertly configured WordPress site backed by solid marketing, technical and business systems,
  • Implement a content marketing strategy (with some paid advertising to drive traffic and generate useful data) to increase your reach and visibility online,
  • Add plugins, list-building strategies, and other methods if needed to help build authority and credibility, and also to improve engagement with users,
  • Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
  • Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, now you have a blueprint that will help you drive more visitors automatically to your WordPress website and build a more successful business online.

Web Traffic Blueprint Part 5 - A Complete Guide To Generating More Website Traffic For Your Business Automatically

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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum

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