WordPress Traffic Automation Guide

This article is part of a series of tutorials aimed at helping you learn how to grow your business online cost-effectively and drive traffic sustainably using a WordPress website or blog and proven marketing strategies that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of just about every single business online.

Discovering effective strategies of increasing visitors to your website is a requirement of building an online presence successfully. Lack of online visitors is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Struggling To Drive Visitors To Their Web Sites?

Search for any of the key phrases below in Google …

• “attract more web traffic to my web site for free”
• “attract visitors to my website”
• “how to bring more web visitors”
• “learn how to attract more visitors using social media”
• “drive visitors to your web site for free”

… and you will be presented with loads of information about methods to help increase visitors to your website …

(There are many ways to increase web traffic to your website. This article series is designed to help you set up a simple system to benefit from most of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive traffic to your website. There are thousands of products and free sites that can show you effective strategies to drive more traffic to your web site.

The problem is often more about businesses not investing sufficient time into learning how to drive traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are several ways to leverage and automate your web traffic generation.

The picture below shows how most businesses approach the process of generating traffic to their sites …

(This is how most businesses approach traffic generation)

Essentially, the typical approach many small businesses take is this: first, you build a website, and then you figure out how to drive traffic to your website.

As we will show you in just a moment, there is a smarter way.

Don’t make the mistake of believing that “outsourcing” your traffic generation will address this problem.

There is nothing wrong with outsourcing if you have systems set up to manage and process information about your traffic generation campaigns. If not, all you will probably do is end up investing a lot of valuable time and money looking for a profitable strategy that can consistently deliver you a positive ROI.

(Without a solid foundation and proper systems in place, traffic generation can end up being very costly!)

Sustainable traffic generation involves setting up a solid foundation online, putting the right systems in place, continually testing campaign elements, experimenting with different advertising and promotional services, analyzing results, comparing ROI across different traffic generation strategies, and so on.

Is There A Way To Automate The Process Of Growing Traffic?

Imagine if all you had to do to automatically deliver an ongoing stream of new targeted traffic to your web site was to regularly publish content to your website or blog.

This is not fantasy or science fiction … it’s a fact! Many website owners are enjoying the benefits of what we have described above … and you can too!

In our Web Traffic Blueprint article series, you will learn what is required to set up an automated traffic generation machine that will begin to attract web traffic to your site, simply by adding content on a regular basis to your website.

How To Set Up A System That Will Automatically Increase Traffic To Your Site

As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:

1. Set up systems to lay down a solid foundation for creating sustainable web traffic
2. Add content on a regular basis to drive visitors and generate data organically
3. Start testing other traffic methods

(To generate sustainable web traffic, you need to first set up the right systems)

At this stage, we’re mostly concerned with Step One. The purpose of this article is to explain how to set up a traffic generation system that will ultimately help your business:

• Save time using automation and leverage
• Save money in many different ways
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress web site, you simply publish new content and WordPress will do the rest, notifying other sites about your new content and bringing you back web traffic!)

What Is An Expertly Configured WordPress Web Site?

An expertly configured WordPress website or blog is different than a professionally-configured WordPress web site.

An expertly configured WordPress blog is a blog that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and the way it can be integrated with various services, specifically in areas like SEO, content syndication, and analytics.

Why Do I Need An Expertly Configured WordPress-Powered Website?

We provide a number of great blog posts on this site about the benefits of using WordPress-powered sites to grow your business online.

Understanding how an “expertly configured” WordPress website or blog can be used to set up an automated traffic generation system requires a number of articles, which is why we highly recommend that you spend some time reading our posts and subscribe to this site (this way, you will be informed when we publish new information on this topic).

Let’s begin by answering a couple of basic questions:

Why does it have to be WordPress? Why can’t you just use another web platform?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Website)

Many sites are built on applications that create “static” websites. Essentially, what this means is that the web site pages typically sit inside the server waiting to be found. The static website doesn’t communicate with anyone outside the platform; it doesn’t ’ping’ anyone in cyberspace or inform any other site when new content has been added to the site.

Think about it … if with a static website, all of your content simply sits in a server passively waiting to be found, then you have to continually find ways of promoting your site and your content to keep bringing in new visitors.

WordPress is different!

The WordPress application provides a number of features that give site owners the ability to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is post new content and WordPress does the rest, immediately notifying search engines, social media and other online properties about your site to automatically bring your business more traffic …

(With an expertly configured WordPress site, you simply add new content and your website then does the rest, informing other sites about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The WordPress Website Traffic Blueprint overview, we break down the components of your automated traffic machine:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for best results.
• Automate – Your traffic system requires not only internal WordPress settings to be configured but also an integration of your site with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your WordPress site has been configured and integrated with various external services, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to potential visitors.
• Optimize – We recommend starting with a content strategy to build organic traffic. With the right systems in place, you can begin tracking and analyzing incoming traffic and gather valuable data that will allow you to make smarter decisions as you expand to new traffic generation methods.

This is the end of Section 1

To read more, click here:

Web Traffic Blueprint Part Two – A Complete Guide To Generating More Traffic For Your Business Automatically With WordPress

This article is part of a comprehensive series of articles designed to help small business owners learn how to grow their business online with a WordPress-driven website and proven online marketing strategies.

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