WordPress Traffic Automation Guide
This article is part of a series of articles and tutorials aimed at helping business owners learn how to grow their business online cost-effectively using a WordPress website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Finding effective ways of attracting more traffic to your website is vital to growing an online presence successfully. Getting visitors to a web site is also one of the greatest challenges faced by almost every website owner.
Why Are So Many Businesses Having Difficulty Bringing Visitors To Their Web Sites?
If you search for any of the phrases below in Google …
- “get more web traffic to your site”
- “how can I attract more visitors to my website”
- “ways to get more web traffic”
- “learn how to increase visitors using paid ads”
- “attract more clients to my web site for free”
… and you will immediately find loads of information on ways to drive more visitors to your web site …
(There are loads of ways to get more web traffic to your web site. This article series will show you how to set up a simple system to take advantage of most of these traffic generation methods!)
There is clearly no shortage of ways to drive traffic to your web site. There are thousands of tutorials and free information that can show you cost-effective ways to bring more visitors to your site.
The problem often has more to do with business owners not investing enough time into learning how to grow traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.
The picture below shows the typical approach many small businesses take when it comes to generating website traffic …
(This is how many businesses approach traffic generation)
Essentially, the approach many businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to your site.
As we will show you in a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.
Outsourcing is great if you have great systems set up to manage and analyze the results of your traffic generation activities already. If not, all you will probably do is end up spending a lot of valuable time and money searching for a profitable strategy.
(Without a proper foundation and the right systems in place, online traffic generation can be a costly waste of time and money!)
Sustainable traffic generation requires setting up a solid foundation online, putting proper systems in place, testing campaign elements, experimenting with different advertising and promotional methods, tracking results, comparing ROI across different traffic generation strategies, and so on.
Is There A Simple, Automated Way To Generate Website Visitors?
Imagine if all you had to do to instantly drive targeted traffic to your web site was to regularly publish content to your website or blog.
This is not science fiction … it’s a fact! As a matter of fact, many website owners are already doing this … and you can too!
In our article series, we will show you the process of setting up an automated traffic generation system that can begin to deliver web traffic to your website, simply by publishing content on a consistent basis to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Add new traffic strategies and test
(Getting web traffic sustainably requires laying a solid foundation online and putting systems in place)
At this stage, we’re mostly concerned with Step 1. The aim of our article series is to explain how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money by starting simple and scaling things in a sensible way
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you simply add content and WordPress will then do the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress web site is different than a professionally-configured WordPress website.
An ”expertly configured” WordPress site is a web site that is not only built using the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and how it can be integrated with various services, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress Web Site?
We write extensively on this site about the benefits of choosing the WordPress platform to grow your business online.
Understanding why and how an “expertly configured” WordPress site can help create an automated traffic generation system requires several articles, which is why we recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know whenever we publish a new article).
Let’s begin by addressing a couple of basic questions:
Why does it need to be WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are built using applications that create “static” websites. Essentially, what this means is that your digital content typically sits inside the server waiting to be discovered. A static website doesn’t communicate with anyone else outside its platform; it doesn’t broadcast to anyone in cyberspace or inform any other website when new content has recently been added.
Think about it … if with a traditional website, all of the content simply sits there passively waiting to be found, then the web site owner has to keep promoting their website and its content to maintain web traffic coming.
WordPress is different!
The WordPress CMS software comes with default functionality that gives users the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is add new content and your website will then do the rest, instantly notifying search engines, social media and other online properties about your site to bring your business new website visitors …
(With an expertly configured WordPress site, you just post content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we go over the components of your automated website traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also an integration of your site’s built-in functionality with third-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various third-party services, you then begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to more web visitors.
- Optimize – We recommend beginning with a content publishing strategy to build traffic organically. With the right systems in place, you can also begin measuring and understanding your results and gather valuable data that will allow you to make better decisions when expanding to new traffic generation methods.
This is the end of Section One
To read more, click here:
This tutorial is part of an article series designed to help you learn how to grow your business using a WordPress-powered website or blog and proven online marketing strategies.
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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)