WordPress Traffic Automation Guide
This article is part of an article series designed to help small business owners learn how to grow their business online cost-effectively and drive traffic automatically using a WordPress-driven website or blog and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs traffic to survive online.
Learning sustainable methods of getting visitors to your website is a requirement of growing a business online successfully. Driving visitors to a web site is also one of the biggest challenges faced by almost every business owner.
Why Do So Many Businesses Have Difficulty Driving Traffic To Their Web Sites?
Search for any of the phrases below in Google …
- “attract more visitors to my site for free”
- “drive web traffic to my web site”
- “cheapest way to attract visitors”
- “best way to get website traffic using email”
- “I need free web traffic”
… and you will immediately find loads of information about different ways to help get more traffic to your website …
(There are lots of methods to increase your website visitors. This article series will show you how to set up a system to take advantage of most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive traffic to your web site. There are thousands of products and free information online that can teach you how to bring more traffic to your website.
The problem is often more to do with business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The picture below shows the typical approach most small businesses take when it comes to generating web traffic …
(This is how many small businesses approach traffic generation)
Essentially, the typical approach many businesses take is this: first, you build a website, and then you figure out ways of driving traffic to the site.
As you will see in a moment, there is a smarter way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will take care of the problem.
Outsourcing is fine if you already have systems in place to manage and process information about your traffic generation campaigns. If not, you will probably end up wasting a lot of your valuable time and money searching for a winning traffic-getting method.
(Without laying down a solid foundation and putting the right systems, website traffic generation can be a costly waste of time and money!)
Sustainable traffic generation involves setting up a solid foundation online, implementing systems, testing campaign variables, experimenting with different strategies, tracking results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Simple, Automated Way To Drive Traffic?
Imagine if all you had to do to instantly attract targeted traffic to your site was to regularly publish valuable content to your website.
This is not fantasy or science fiction … it’s a fact! As a matter of fact, many website owners are currently already profiting with what we have described above … and you can too!
In this article series, you will learn how to create an automated traffic generation system that can begin to drive web traffic to your business, simply by publishing regular content to your web site.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to start bringing visitors and generating traffic data
- Add other traffic methods and test
(To generate sustainable traffic, you first need to put in the right systems)
At this stage, we’ll mostly be focusing on Step 1. The purpose of our article is to lay the foundations of a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you simply publish new content and your website then does the rest!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress website.
An expertly configured WordPress site is a website that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and the way it can be integrated with various sites, specifically in areas like SEO, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress Website?
We write extensively on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding why and how an “expertly configured” WordPress site can be used to set up an automated traffic generation system requires several article installments, which is why we highly recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know when a new article gets published).
Let’s start by answering a couple of basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many websites are built on applications that create websites with “static” web pages. Essentially, what this means is that your website pages mostly sit inside a server waiting to be found. By itself, the static website doesn’t communicate with anything outside the platform; it doesn’t broadcast to anyone in the cybersphere or announce to any other site that new content has recently been published.
Think about it … if with a static website, all of your content just sits in a server passively waiting to be found, then you have to constantly promote your web presence and your content to maintain new web traffic coming.
WordPress is different!
WordPress provides many features that allow site owners to set up, configure and build an automated “traffic generation” machine, where all you then need to do is post new content and your website will do the rest, instantly notifying various online properties about your site to automatically bring you more website traffic …
(With an expertly configured WordPress web site, you simply publish content and your site then does the rest, notifying the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we explain the components of this automated web traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also integrating your WordPress site with external services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site has been configured and integrated with various third-party tools, all you have to do is publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to more web visitors.
- Optimize – We recommend beginning with a content-focused strategy to build organic traffic. With the right systems in place, you can then begin tracking and understanding your results and gather valuable information that will allow you to make smarter decisions as you expand to other traffic generation strategies.
This is the end of Part 1
To read more, click here:
This article is part of a comprehensive tutorial series designed to help you learn how to grow your business online cost-effectively with a WordPress-driven website or blog and proven web marketing methods.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum