WordPress Traffic Automation Guide
This tutorial is part of a comprehensive tutorial series designed to help site owners learn how to grow their business online inexpensively with a WordPress-driven website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to stay in business online.
Learning how to attract more visitors to your website is one of the most important aspects of running an online presence successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Have Difficulty Bringing Visitors To Their Websites?
If you search for any of the information below in Google …
- “how to bring web traffic to my site”
- “attract traffic to my web site”
- “top 100 places to drive more visitors”
- “learn how to get more traffic using paid advertising”
- “get buyers to my website for free”
… and you will find an overwhelming number of sites providing information about different methods to help increase your website visitors …
(There are lots of ways to increase your website visitors. In this article series you will learn how to set up a system to take advantage of many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your website. There are tons of tutorials and free information online that can show you effective how to bring more visitors to your web site.
The problem is often more to do with business owners not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.
The diagram below shows how most small businesses typically approach the process of generating traffic to their sites …
(This is how many site owners approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you get a website, and then you figure out how to drive traffic to it.
As you will discover in just a moment, there is a smarter approach.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will take care of the problem.
There is nothing wrong with outsourcing if you have systems set up to manage and analyze the results of your traffic generation activities already. If not, all you will probably do is end up investing a lot of your valuable time and money looking for a winning traffic-getting method.
(Without laying down a solid foundation and putting proper systems in place, traffic generation can become a costly waste of time and money!)
Sustainable traffic generation involves setting up a solid foundation online, putting proper systems in place, testing variables in your campaigns, experimenting with different methods, analyzing results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Simple, Automated Way To Generate Web Visitors?
Imagine if you owned a website where the only thing you had to do to instantly deliver targeted visitors to your business was to publish quality content consistently.
This is not fantasy or fiction … it’s a fact! In fact, many website owners are already profiting with what we have described above … and you can too!
In our article series, you will learn how to create an automated traffic generation system that will begin to attract targeted visitors to your website, simply by publishing new content on a regular basis to your website.
How To Set Up A System That Will Automatically Help Increase Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Start adding other traffic methods and test
(To generate sustainable traffic, you first need to put in the right systems)
At this stage, we’re mostly concerned with Step 1. The purpose of our article is to provide an overview of how to set up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress web site, you simply post new content and WordPress will then do the rest, notifying other sites about your content and bringing you back traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress web site is not the same as a professionally-configured WordPress website or blog.
An expertly configured WordPress site is a website that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and the way it integrates with various sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Site?
We write extensively on this site about why you should choose the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress website will deliver new targeted traffic to your business requires several article installments, which is why we highly recommend that you spend some time reading our posts and consider subscribing to this site (this way, you will be informed when we publish a new article).
Let’s begin by addressing these basic questions:
Why use WordPress to set up an automated traffic generation system? What does WordPress do that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are built with applications that create websites with “static” web pages. Essentially, what this means is that your website pages mostly sit inside your server waiting to be discovered. On its own, a static website doesn’t communicate with anything outside the platform; it doesn’t ’ping’ anybody in cyberspace or inform any other website when new content has been published on the site.
Think about it … if in a traditional website, the content just sits in a server passively waiting to be found, then the website owner has to actively promote their web presence and its content to continue bringing in web traffic.
WordPress is different!
WordPress comes with default functionality that lets site owners set up, configure and build an automated “online traffic generation” machine, where all you then need to do is post content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your site to generate you new web site visitors …
(With an expertly configured WordPress site, you just post content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we go over the components of this automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also expert integration of your site with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various third-party tools, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to potential visitors.
- Optimize – We recommend starting with a content publishing strategy to build sustainable traffic. With the right systems in place, you can then begin to track and understand your results and start gathering valuable data that will allow you to make smarter decisions as you expand to new traffic generation strategies.
This is the end of Part One
To continue reading, click here:
This article is part of a comprehensive series of articles designed to help you learn how to grow your business with a WordPress website and proven online marketing methods.
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