WordPress Traffic Automation Guide

This tutorial is part of a series of tutorials aimed at helping you learn how to grow your business and drive traffic automatically using a WordPress-driven website or blog and proven online marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of almost every business online.

Finding cost-effective ways to get traffic to your website is essential to running an online presence successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Struggling To Bring Traffic To Their Websites?

Search for any of the following information in Google …

• “how to attract more traffic to your site”
• “how can I get traffic to my website for free”
• “best 5 methods to get traffic”
• “best ways to increase web visitors using social media”
• “need web site visitors”

… and you will immediately find loads of tips, tricks, and information on different ways to increase traffic to your website …

(There are loads of ways to get more web traffic to your site. This article series will show you how to set up a simple system to benefit from all these traffic generation strategies!)

There is clearly no shortage of ways to drive visitors to your site. There are loads of products and free sites that can teach you effective methods to bring more traffic to your web site.

The problem is often more to do with business owners not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.

The picture below shows how most small businesses approach the process of generating website traffic …

(This is how most businesses approach traffic generation)

Essentially, the typical approach most businesses take is this: first, you build your website, and then you figure out how to drive traffic to your website.

As we will show you in just a moment, there is a smarter way.

Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.

Outsourcing is great if you have systems in place to manage your traffic generation activities already. If not, you will probably end up investing a lot of valuable time and money looking for a positive ROI traffic-getting method.

(Without laying down a solid foundation and putting the right systems, traffic generation can become very costly!)

Increasing web traffic sustainably requires setting up a solid foundation online, putting the right systems in place, continually testing variables in your campaigns, experimenting with different strategies, analyzing results, measuring ROI across different traffic generation opportunities, etc.

Is There A Simple, Automated Way To Drive More Website Traffic?

Imagine owning a web site where all you had to do to automatically drive targeted traffic to your site was to publish valuable content on a regular basis.

This is not science fiction … it’s a fact! As a matter of fact, many website owners already have some or all of the prerequisites set up for this to happen … and so can you!

In the Web Traffic Blueprint article series, you will discover how to create an automated traffic system that can help begin attracting targeted visitors to your web site, simply by publishing new content to your website on a regular basis.

How To Set Up A System That Will Automatically Help Bring More Traffic To Your Site

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:

1. Set up systems to lay down a solid foundation for getting sustainable traffic
2. Add web content on a regular basis to start bringing visitors and generating data
3. Start adding other traffic strategies and test

(To get sustainable web traffic, you need to first put in the right systems)

Right now, we’re mostly concerned with Step One. The purpose of our article is to help you understand how to set up a traffic generation system that will ultimately help your business:

• Save time using automation and leverage
• Save money in many different ways
• Automatically get your website pages indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress blog …

(With an expertly configured WordPress web site, you just add content and WordPress will then do the rest, informing other sites about your new content and bringing you back traffic!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress web site is different than a professionally-configured WordPress website or blog.

An expertly configured WordPress web site is a blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and its integration with various services, specifically in areas like SEO, content syndication, and analytics.

Why Do I Need An Expertly Configured WordPress-Powered Web Site?

We have published many great blog posts on this site about the benefits of choosing the WordPress platform to grow your business online.

Understanding how an “expertly configured” WordPress web site can be used to set up an automated traffic system requires a number of article installments, which is why we highly recommend that you spend some time reading our posts and consider subscribing to our site (this way, you will be informed when we publish a new article).

Let’s start by addressing a couple of basic questions:

Why use WordPress to set up an automated traffic generation system? Why can’t you just use another platform?

Take a look at the picture below …

(Static vs Expertly Configured WordPress Site)

Many sites are built with applications that create websites with “static” web pages. Essentially, this means that the content pages simply sit inside the server waiting to be found. On its own, a static website doesn’t communicate with anything outside the application; it doesn’t ’ping’ anybody in the cybersphere or notify any other site when new content has recently been added to the site.

Think about it … if with a static website, your content just sits in a server passively waiting to be found, then you have to keep promoting your web presence and your content to maintain new web traffic coming.

WordPress is different!

The WordPress application provides a number of features that give site owners the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is add new content and WordPress will do the rest, immediately notifying various online properties about your new content to automatically drive your business more web traffic …

(With an expertly configured WordPress website, you just add content and your website will then do the rest, notifying the world about your content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Website Traffic Blueprint overview, we break down the components of your automated website traffic machine:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for best results.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also integrating your WordPress site with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your site has been configured and integrated with various external tools, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to more web visitors.
• Optimize – We recommend starting with a content strategy to build organic traffic. With the right systems in place, you can then begin measuring and analyzing the traffic generated as a result and start gathering valuable data that will allow you to make better decisions when using other traffic generation strategies.

This is the end of Section One

To read the rest of this article, click here:

Web Traffic Blueprint Part 2 – Discover How To Create An Automated Web Traffic-Getting Machine

This article is part of a comprehensive article series designed to help you learn how to grow your business online cost-effectively and drive traffic sustainably with a WordPress-driven website and proven web marketing methods.

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