WordPress Traffic Automation Guide
This article is part of a series of tutorials designed to help you learn how to grow your business online with a WordPress website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need a regular stream of web visitors to survive online.
Learning how to drive new traffic to your website is a requirement of building a successful business online. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Getting Traffic To Their Web Sites?
If you search for any of the information below in Google …
- “increase traffic to my web site”
- “increase web traffic to my web site for free”
- “best 10 ways to drive more visitors”
- “fastest way to increase web traffic using email”
- “get more visitors to your website for free”
… and you will be presented with tons of sites with information about methods to get more visitors to your site …
(There are lots of ways to get more web traffic to your website. In this article series you will learn how to set up a system to take advantage of most of these traffic generation strategies!)
There is clearly no shortage of ways to drive traffic to your web site. There are tons of products and free sites that can teach you cost-effective ways to get more visitors to your site.
The problem often has more to do with business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.
The picture below shows how many businesses approach the challenge of generating website traffic …
(This is how most website owners approach the challenge of generating website traffic)
Essentially, the approach most businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to your website.
As we will show you in a moment, there is a smarter way.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will eliminate the problem.
Outsourcing is useful if you have great systems in place to manage and analyze the results of your traffic generation campaigns already. If not, all you will probably do is end up wasting a lot of time and money searching for a winning traffic-getting strategy.
(Without a proper foundation and systems in place, web traffic generation can become very costly!)
Getting more web traffic sustainably involves laying a solid foundation online, putting systems in place, testing campaign variables, experimenting with different advertising and promotional strategies, tracking results, measuring ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Getting Web Traffic?
Imagine if all you had to do to instantly deliver an ongoing stream of web traffic to your business was to regularly add great content to your website or blog.
This is not science fiction … it’s a fact! Many website owners are already doing what we have just described … and so can you!
In the WordPress Traffic Blueprint article series, you will discover how to create an automated traffic machine that can help deliver a stream of targeted traffic to your website, simply by publishing regular content to your web site.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for creating sustainable web traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Add other traffic methods and test
(Sustainable traffic generation involves setting up a solid foundation online and putting systems in place)
Right now, we’re mostly concerned with Step 1. The aim of our article is to provide an overview of a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money in many different ways
- Automatically get your web content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you just add new content and your website will then do the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website is different than a professionally-configured WordPress website.
An ”expertly configured” WordPress web site is a blog that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, external site notification, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Website?
We write extensively on this site about the benefits of using WordPress to grow your business online.
Understanding how and why an “expertly configured” WordPress website will attract targeted visitors to your business requires several articles, which is why we highly recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know when we publish a new article).
Let’s start by answering a couple of basic questions:
Why WordPress? Why not use another web platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many websites are built on applications that create websites with “static” web pages. Essentially, this means that the content files typically sit inside your server waiting to be found. A static website doesn’t communicate with anything outside its application; it doesn’t broadcast to anyone in the cybersphere or inform any other website that new content has been added to your site.
Think about it … if in a static website, all of the content simply sits in a server passively waiting to be found, then the site owner has to continually be promoting their site and its content to maintain new web visitors coming.
WordPress is different!
The WordPress application provides special features that give users the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is publish new content and your site then does the rest, instantly notifying various online properties about your new content to start generating your business new website visitors …
(With an expertly configured WordPress website, you simply post content and WordPress will then do the rest, notifying other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we go over the components of your automated traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also the expert integration of your WordPress functionality with external tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various external services, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to new targeted visitors.
- Optimize – We recommend starting with a content strategy to build traffic sustainably. With the right systems in place, you can begin to track and understand your results and start gathering valuable information that will allow you to make better decisions as you expand to new traffic generation strategies.
This is the end of Part One
To keep reading, click here:
This tutorial is part of a comprehensive series of tutorials designed to help business owners learn how to grow their business online inexpensively and drive traffic automatically with a WordPress-powered website or blog and proven web marketing methods.
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