WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles and tutorials aimed at helping you learn how to grow your business online inexpensively with a WordPress-powered website or blog and proven marketing strategies that are easy to use and quick to implement.
***
WordPress Traffic Automation Blueprint – Overview
Most businesses need a regular stream of traffic to grow online.
Learning how to drive new traffic to your website is a requirement of running a successful web presence. Getting visitors to a web site is also one of the most difficult challenges faced by many website owners.
Why Are So Many Businesses Having Difficulty Getting Visitors To Their Websites?
If you search for any of the information below in Google …
- “how to increase visitors to your site”
- “how do I drive more web traffic to my website”
- “best 10 resources to increase traffic”
- “ways to bring web traffic using YouTube”
- “need more web traffic”
… and you will find loads of information about strategies to help increase traffic to your web site …
(There are lots of strategies to drive more web traffic to your website. This article series will show you how to set up a system to take advantage of all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your web site. There are loads of courses and free information online that can show you cost-effective strategies to drive more visitors to your site.
The problem often has more to do with business owners not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The picture below shows the typical approach most small businesses take when it comes to generating website traffic …
(This is how many businesses approach the challenge of generating traffic to their sites)
Essentially, the typical approach many businesses take is this: first, you get a website, and then you figure out ways of driving traffic to your site.
As we will show you in just a moment, there is a smarter way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will eliminate this problem.
Outsourcing is useful if you have great systems in place to manage your traffic generation activities already. If not, you will probably end up wasting a lot of your valuable time and money searching for a winning strategy that can deliver you a positive ROI.
(Without laying down a solid foundation and putting proper systems in place, web traffic generation can end up being very costly!)
Getting a continuous stream of web traffic sustainably requires setting up a solid foundation online, implementing the right systems, testing elements in your campaigns, experimenting with different methods, analyzing results, comparing ROI across different traffic generation methods, etc.
Is There A Simpler, Automated Way To Get Website Traffic?
Imagine if you owned a web site where all you had to do to attract web traffic to your web site was to publish content on a regular basis.
This is not fantasy … it’s a fact! In fact, many website owners already have some or all of the basic components in place for this to happen … and you can too!
In our article series, we explain the process of setting up an automated traffic system that can begin driving an ongoing stream of targeted traffic to your site, simply by publishing content on a consistent basis to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for getting sustainable web traffic
- Add content on a regular basis to start driving traffic and generating data
- Add other traffic methods and test
(Driving continuous web traffic sustainably requires laying a solid foundation online and implementing systems)
At this stage, we’ll mostly be focusing on Step One. The purpose of this article series is to explain how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling things to suit your budget
- Automatically get your website content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress web site, you simply post new content and WordPress does the rest, informing the world about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress web site.
An ”expertly configured” WordPress blog is a site that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, external site notification, and reporting.
Why Use An Expertly Configured WordPress-Powered Website?
We write extensively on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding how an “expertly configured” WordPress web site can help create an automated traffic generation system requires a number of article installments, which is why we really recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed when a new article gets published).
Let’s begin by answering some basic questions:
Why does it need to be WordPress? Why can’t you just use another web platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are built on applications that create websites with “static” web pages. Essentially, what this means is that the web pages just sit inside a server waiting to be found. The static website doesn’t communicate with anyone outside its platform; it doesn’t send out ’pings’ to anyone in cyberspace or notify any other website when new content has been added to the site.
Think about it … if in a traditional website, your content simply sits there passively waiting to be found, then you have to actively promote your site and your content to maintain web traffic coming.
WordPress is different!
The WordPress platform provides a number of features that let site owners set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is post new content and your website then does the rest, instantly notifying various online properties about your site to start bringing your business more website visitors …
(With an expertly configured WordPress website, you just publish content and your site does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we go over the components of this automated online traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also integrating your site with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various third-party sites, all you have to do is publish new content on a regular basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to more visitors.
- Optimize – We recommend beginning with a content-focused strategy to build sustainable traffic. With the right systems in place, you can also start to measure and analyze your incoming traffic and gather valuable data that will allow you to make better decisions as you expand to other traffic generation methods.
This is the end of Section 1
To keep reading about this topic, click here:
This tutorial is part of an tutorial series aimed at helping small business owners learn how to grow their business online inexpensively using a WordPress website or blog and proven web marketing methods.
Subscribe To This Site And Get Notified Of New WordPress Tutorials!
***
"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)