WordPress Traffic Automation Guide

This article is part of a series of comprehensive tutorials aimed at helping you learn how to grow your business online inexpensively with a WordPress-powered website and proven marketing methods that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of almost every business online.

Knowing how to attract new traffic to your website is essential to running a successful business presence online. Lack of web traffic is also one of the most common complaints made by website owners everywhere.

Why Do So Many Small Businesses Struggle To Bring More Visitors To Their Web Sites?

Search for any of the key phrases below in Google …

• “increase visitors to my web site for free”
• “increase visitors to my website”
• “best 10 ways to increase more visitors”
• “cheapest way to drive web site visitors using paid ads”
• “get more customers to my web site for free”

… and you will find thousands of pages that provide tips, tricks, and information about ways to help you get more website visitors …

(There are lots of ways to drive more web traffic to your site. In this article series you will learn how to set up a simple system to benefit from all these traffic generation strategies!)

Clearly, there is no shortage of ways to drive more visitors to your web site. There are tons of tutorials and free resources online that can show you how to drive more visitors to your web site.

The problem often has more to do with business owners not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The diagram below shows how many businesses typically approach the process of generating website traffic …

(This is how many site owners approach the challenge of generating website traffic)

Essentially, the approach most businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to your site.

As we will show you in just a moment, there is a better way.

Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will address the problem.

Outsourcing is useful if you have great systems set up to manage your traffic generation activities. If not, you will probably end up investing a lot of your time and money searching for a profitable traffic-getting strategy.

(Without a solid foundation and proper systems in place, web traffic generation can become a costly activity!)

Sustainable traffic generation involves setting up a solid foundation online, putting the right systems in place, continually testing elements in your campaigns, experimenting with different services, tracking results, measuring ROI across different traffic generation opportunities, etc.

Is There A Way To Automate The Process Of Growing Web Visitors?

Imagine if all you had to do to deliver an ongoing stream of new visitors to your website was to regularly publish content to your web site.

This is not fantasy or science fiction … it’s a fact! In fact, many website owners are currently doing what we have just described … and so can you!

In the WordPress Traffic Blueprint article series, we will show you how to set up an automated traffic generation system that will help begin attracting a stream of new targeted traffic to your website, simply by adding new content on a consistent basis to your website.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:

1. Set up specific systems to lay down a solid foundation for creating sustainable traffic
2. Add content on a regular basis to start bringing visitors and generating data
3. Start adding other traffic strategies and test

(Increasing web traffic sustainably requires laying a solid foundation online and implementing proper systems)

Right now, we’re mostly concerned with Step One. The purpose of this article is to help you lay the foundations for a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money by starting with a simple setup and scaling things as you grow
• Automatically get your website pages indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress website, you simply post new content and your website will do the rest!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress site is not the same thing as a professionally-configured WordPress site.

An ”expertly configured” WordPress site is a web site that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and how it integrates with other services, specifically in areas like search engine optimization, content syndication, and analytics.

Why Do I Need An Expertly Configured WordPress-Driven Web Site?

We write extensively on this site about the benefits of using WordPress-powered sites to grow your business online.

Understanding why and how an “expertly configured” WordPress web site can help create an automated traffic system requires several articles, which is why we really recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know whenever new content about this topic is published).

Let’s start by answering these basic questions:

Why do you need to use WordPress to set up an automated traffic generation system? What does WordPress offer that other web platforms don’t?

Take a look at the diagram below …

(Static Website vs Expertly Configured WordPress Website)

Many sites are built with platforms that create “static” websites. Essentially, this means that your digital content just sits inside your server waiting to be found. By itself, a static website doesn’t communicate with anything outside its application; it doesn’t send out ’pings’ to anybody in cyberspace or notify any other site that new content has recently been published.

Think about it … if with a traditional website, all of your content simply sits in a server passively waiting to be found, then you have to continually keep promoting your website and your content to maintain web visitors coming.

WordPress is different!

The WordPress CMS application provides many features that give site owners the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is add content and your site will then do the rest, immediately notifying various online properties about your new content to automatically drive your business new web traffic …

(With an expertly configured WordPress website, you simply add new content and WordPress does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Traffic Blueprint overview, we break down the components of this automated web traffic machine:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for best results.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also an expert integration of your site’s built-in functionality with external tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your WordPress settings and integrating your website with various third-party tools, you then begin publishing new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to potential new visitors.
• Optimize – We recommend beginning with a content strategy to build organic traffic. With the right systems in place, you can then begin monitoring and understanding your results and start gathering valuable information that will allow you to make smarter decisions as you expand to additional traffic generation strategies.

This is the end of Section 1

To read more, click here:

Web Site Traffic Blueprint Part 2 – How To Turn Your Website Into An Automated Traffic Generation Machine

This tutorial is part of a comprehensive article series designed to help you learn how to grow your business online cost-effectively with a WordPress-powered website and proven online marketing methods.

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