WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles aimed at helping small business owners learn how to grow their business online cost-effectively and drive traffic sustainably using a WordPress-driven website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs a regular stream of web traffic to survive online.
Learning how to drive traffic to your website is essential to growing a successful web presence. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Getting More Traffic To Their Websites?
Search for any of the following information in Google …
- “drive web traffic to my web site for free”
- “bring more traffic to my website for free”
- “best 100 places to attract more web traffic”
- “need to get web traffic using solo ads”
- “drive more prospects to my website for free”
… and you will immediately find an overwhelming number of sites offering you information on strategies to help you increase traffic to your web site …
(There are many methods to increase web traffic to your web site. This article series will help you set up a simple system to benefit from most of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your web site. There are tons of products and free resources online that can show you methods to increase visitors to your web site.
The problem is often more to do with businesses not investing sufficient time into learning how to generate traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The illustration below shows the approach many businesses take when it comes to generating website traffic …
(This is how many site owners approach traffic generation)
Essentially, the typical approach many businesses take is this: first, you build a website, and then you figure out ways of driving traffic to it.
As we will show you in a moment, there is a smarter way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will eliminate the problem.
There is nothing wrong with outsourcing if you have systems set up to manage and process information about your traffic generation campaigns already. If not, you will probably end up investing a lot of your valuable time and money searching for a profitable traffic-getting method.
(Without a proper foundation and the right systems in place, web traffic generation can end up being a costly activity!)
Sustainable traffic generation involves laying a solid foundation online, putting systems in place, continually testing elements in your campaigns, experimenting with different marketing and promotional services, analyzing results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Simpler, Automated Way To Grow Traffic?
Imagine if all you had to do to instantly deliver an ongoing stream of new targeted traffic to your web site was to regularly publish content to your website.
This is not fiction or fantasy … it’s a fact! Many website owners are enjoying the benefits of what we’ve described above … and you can too!
In our article series, you will discover what it takes to set up an automated traffic generation machine that will begin to attract web traffic to your business, simply by publishing new content on a consistent basis to your website.
How To Set Up A System That Will Automatically Drive Traffic To Your Website
As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add content on a regular basis to start driving traffic and generating data
- Start testing other traffic strategies
(Getting regular web traffic sustainably involves laying a solid foundation online and implementing systems)
Right now, we’re mostly concerned with Step 1. The aim of this article series is to explain the process of setting up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress website, you just add content and your site will then do the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website is different than a professionally-configured WordPress web site.
An expertly configured WordPress web site is a web site that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and how it can be integrated with various services, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Site?
We write extensively on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding why and how an “expertly configured” WordPress web site can help create an automated traffic generation system requires a number of article installments, which is why we recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed when new information on this topic is published).
Let’s begin by answering these basic questions:
What makes WordPress so special? Why can’t you use another platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many sites are built using platforms that create websites with “static” web pages. Essentially, what this means is that the website pages simply sit inside your server waiting to be discovered. A static website doesn’t communicate with anything else outside the platform; it doesn’t send out signals to anyone in the cybersphere or announce to any other website that new content has been published on your site.
Think about it … if with a traditional website, the content just sits there passively waiting to be found, then the web site owner has to keep promoting their website and its content to continue bringing in new visitors.
WordPress is different!
The WordPress CMS application comes with powerful built-in functionality that allows you to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is publish content and WordPress then does the rest, instantly notifying search engines, social media and other online properties about your site to generate you more web traffic …
(With an expertly configured WordPress site, you just post new content and your site does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Traffic Blueprint overview, we explain the components of your automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal benefit.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also the expert integration of your WordPress functionality with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your website with various third-party tools, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to more web visitors.
- Optimize – We recommend beginning with a content-based strategy to build organic traffic. With the right systems in place, you can start monitoring and understanding your incoming traffic and start gathering valuable information that will allow you to make intelligent and cost-effective decisions when using new traffic generation strategies.
This is the end of Section One
To continue reading, click on the link below:
This article is part of a comprehensive series of tutorials designed to help website owners learn how to grow their business online using a WordPress-driven website or blog and proven online marketing strategies.
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