WordPress Traffic Automation Guide

This tutorial is part of a series of tutorials aimed at helping you learn how to grow your business online inexpensively and drive traffic sustainably using a WordPress-powered website and proven web marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Most businesses need traffic to stay in business online.

Knowing how to attract new traffic to your website is vital to building an online presence successfully. Getting visitors to a web site is also one of the biggest challenges faced by almost every web site owner.

Why Are So Many Businesses Having Difficulty Attracting More Traffic To Their Websites?

Search for any of the following information in Google …

• “how to increase traffic to your website”
• “how do I increase more web traffic to my web site”
• “cheapest ways to increase traffic”
• “ways to bring more web traffic using social media”
• “I need free web traffic”

… and you will be presented with tons of pages providing tips, tricks, and information about methods to increase traffic to your site …

(There are many methods to drive more web traffic to your web site. In this article series you will learn how to set up a simple system to benefit from all these traffic generation strategies!)

There is clearly no shortage of ways to drive more visitors to your website. There are loads of courses and free resources that can teach you cost-effective ways to increase visitors to your web site.

The problem is often more about business owners not investing enough time into learning how to drive traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.

The illustration below shows how most small businesses approach the process of generating traffic to their sites …

(This is how many small businesses approach traffic generation)

Essentially, the approach many businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to the site.

As you will see in a moment, there is a better way.

Don’t make the mistake of believing that “outsourcing” your traffic generation will address the problem.

There is nothing wrong with outsourcing if you have systems in place to manage and analyze the results of your traffic generation campaigns. If not, all you will probably do is end up spending a lot of time and money looking for a positive ROI strategy that can consistently deliver you a positive ROI.

(Without a proper foundation and the right systems in place, traffic generation can become a costly waste of time and money!)

Sustainable traffic generation involves setting up a solid foundation online, putting systems in place, testing elements in your campaigns, experimenting with different methods, analyzing results, measuring ROI across different traffic generation opportunities, and so on.

Is There A Way To Automate The Process Of Driving Web Visitors?

Imagine owning a web site where all you had to do to instantly deliver an ongoing stream of targeted traffic to your website was to regularly publish great content to your web site.

This is not fiction or fantasy … it’s a fact! Many website owners are already doing this … and you can too!

In this article series, you will learn the process of setting up an automated traffic generation machine that can deliver new visitors to your web site, simply by publishing regular content to your website.

How To Set Up A System That Will Automatically Bring Traffic To Your Website

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:

1. Set up specific systems to lay down a solid foundation for driving sustainable traffic
2. Add content on a regular basis to drive traffic and generate data organically
3. Start adding other traffic methods and test

(To get sustainable web traffic, you need to first put in the right systems)

At this point, we’ll mostly be focusing on Step 1. The aim of this article is to help you understand how to set up a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money in many different ways
• Automatically get your web pages indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation strategies, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …

(With an expertly configured WordPress web site, you just publish content and WordPress will do the rest, informing the world about your content and bringing you back traffic!)

What Is An Expertly Configured WordPress Web Site?

An expertly configured WordPress site is not the same thing as a professionally-configured WordPress web site.

An expertly configured WordPress website is a web site that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, external site syndication, and analytics.

Why Do I Need An Expertly Configured WordPress-Driven Site?

We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.

Understanding why and how an “expertly configured” WordPress website will deliver targeted visitors to your business requires a number of articles, which is why we highly recommend that you spend some time reading our posts and consider subscribing to our site (this way, you will be informed whenever a new article is published).

Let’s start by answering some basic questions:

Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you just use some other web platform?

Take a look at the picture below …

(Static vs Expertly Configured WordPress Website)

Many websites are traditionally built with platforms that create “static” websites. Essentially, this means that your content pages mostly sit inside a server waiting to be discovered. The static website doesn’t communicate with anyone else outside its application; it doesn’t ’ping’ anyone in cyberspace or announce to any other site that new content has been published on the site.

Think about it … if with a static website, your content just sits in a server passively waiting to be found, then you have to constantly keep on promoting your website and your content to continue driving web traffic.

WordPress is different!

The WordPress platform comes with default functionality that gives you the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is publish content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your new content to start generating your business more web traffic …

(With an expertly configured WordPress web site, you just publish content and your site will then do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The WordPress Website Traffic Blueprint overview, we break down the components of this automated website traffic system:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for optimal benefit.
• Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also the integration of your site with third-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your WordPress settings and integrating your website with various external tools, you then begin to publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to potential new visitors.
• Optimize – We recommend starting with a content marketing strategy to build sustainable traffic. With the right systems in place, you can also start monitoring and analyzing your results and start gathering valuable information that will allow you to make better decisions when using new traffic generation methods.

This is the end of Part 1

To read more, click here:

Website Traffic Blueprint Part Two – How To Turn Your Website Into An Automated Web Traffic Machine

This article is part of a comprehensive series of tutorials designed to help website owners learn how to grow their business online and drive traffic sustainably using a WordPress-driven website or blog and proven online marketing methods.

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