WordPress Traffic Automation Guide

This tutorial is part of an article series aimed at helping small business owners learn how to grow their business online inexpensively with a WordPress website and proven web marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of almost every business online.

Finding new ways to get traffic to your website is a requirement of growing a successful business presence online. Increasing traffic to a web site is also one of the biggest challenges faced by almost all web site owners.

Why Do So Many Small Businesses Struggle To Attract More Traffic To Their Web Sites?

If you type any of the commonly-searched phrases below into Google …

• “drive web traffic to your website”
• “how can I drive more web traffic to my website”
• “easiest ways to attract traffic”
• “how to bring more web visitors using LinkedIn”
• “need web visitors”

… and you will be presented with loads of tips, tricks, and information on methods to help drive more visitors to your web site …

(There are lots of ways to get more website visitors. This article series is designed to help you set up a simple system to benefit from all these traffic generation methods!)

Clearly, there is no shortage of ways to drive more traffic to your web site. There are thousands of tutorials and free resources online that can teach you strategies to drive more traffic to your web site.

The problem often has more to do with business owners not investing enough time into learning how to grow traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The illustration below shows the approach most businesses take when it comes to generating traffic to their sites …

(This is how many small businesses approach traffic generation)

Essentially, the approach many businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to your website.

As you will see in just a moment, there is a smarter approach.

You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will eliminate this problem.

Outsourcing is great if you have systems in place to manage and analyze the results of your traffic generation activities already. If not, you will probably end up spending a lot of time and money looking for a winning traffic strategy.

(Without a solid foundation and systems in place, web traffic generation can be very costly!)

Driving web traffic sustainably requires laying a solid foundation online, implementing proper systems, testing variables in your campaigns, experimenting with different marketing and promotional strategies, analyzing results, comparing ROI across different traffic generation solutions, etc.

Is There A Way To Automate The Process Of Getting Web Visitors?

Imagine if you owned a web site where all you had to do to drive targeted visitors to your web site was to publish great content consistently.

This is not fantasy … it’s a fact! Many website owners are currently doing this … and you can too!

In the Web Traffic Blueprint article series, we explain the process of setting up an automated traffic generation system that will begin driving a stream of web traffic to your business, simply by publishing new content on a regular basis to your website.

How To Set Up An Automated Traffic System

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:

1. Set up specific systems to lay down a solid foundation for creating sustainable web traffic
2. Add web content on a regular basis to drive traffic and generate data organically
3. Add other traffic methods

(To get sustainable traffic, you first need to set up the right systems)

Right now, we’re mostly concerned with Step 1. The aim of our article is to explain how to set up a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money by starting simple and scaling things in an economically sensible way
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress website, you just publish content and WordPress will do the rest, notifying other sites about your new content and bringing you back traffic!)

What Is An Expertly Configured WordPress Web Site?

An expertly configured WordPress site is not the same thing as a professionally-configured WordPress website or blog.

An ”expertly configured” WordPress website is a website that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, external site notification, and reporting.

Why Use An Expertly Configured WordPress-Driven Website?

We have published many comprehensive blog posts on this site about the benefits of using WordPress-powered websites to grow your business online.

Understanding how and why an “expertly configured” WordPress web site can help attract targeted visitors to your business requires several article installments, which is why we recommend that you spend some time reading our other articles and consider subscribing to our site (this way, you will be informed whenever new content on this topic is published).

Let’s start by addressing these basic questions:

Why do you need to use WordPress to set up an automated traffic generation system? What does WordPress do that other web platforms don’t?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Site)

Many websites are built with applications that create “static” websites. Essentially, this means that the web site pages typically sit inside a server waiting to be discovered. A static website doesn’t communicate with anything else outside its application; it doesn’t send out ’pings’ to anyone in cyberspace or announce to any other website that new content has been published in your site.

Think about it … if with a traditional website, the content just sits there passively waiting to be found, then the business owner has to actively promote their site and its content to keep driving new visitors.

WordPress is different!

The WordPress CMS application comes with powerful built-in functionality that allows you to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is add new content and WordPress will do the rest, immediately notifying search engines, social media and other online properties about your site to automatically drive your business new traffic …

(With an expertly configured WordPress website, you just add content and WordPress will do the rest, notifying the world about your content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Site Traffic Blueprint overview, we break down the components of your automated website traffic system:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal results.
• Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your site’s built-in functionality with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your WordPress settings and integrating your site with various external services, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to potential new visitors.
• Optimize – We recommend beginning with a content-based strategy to build organic traffic. With the right systems in place, you can also start tracking and understanding the traffic generated as a result and gather valuable data that will allow you to make smarter decisions when using new traffic generation strategies.

This is the end of Part One

To read more, click on the link below:

WordPress Web Traffic Blueprint Part 2 – Discover How To Turn Your WordPress Blog Into A Web Traffic Machine

This tutorial is part of a comprehensive series of articles aimed at helping small business owners learn how to grow their business online cost-effectively with a WordPress website or blog and proven marketing strategies that are easy and quick to implement.

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