WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles aimed at helping you learn how to grow your business online using a WordPress-driven website or blog and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every business online.
Discovering cost-effective ways of getting more traffic to your website is one of the fundamental skills of running a business online successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Bringing More Visitors To Their Websites?
Search for any of the phrases below in Google …
- “attract more visitors to your website for free”
- “attract more web traffic to my website for free”
- “learn to attract web site visitors”
- “ways to drive traffic using social media”
- “I need web site traffic”
… and you will immediately find lists of pages offering you tips, tricks, and information about different strategies to help increase traffic to your web site …
(There are loads of ways to get more website visitors. This article series will show you how to set up a system to take advantage of most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your website. There are loads of courses and free resources online that can teach you cost-effective strategies to increase visitors to your web site.
The problem often has more to do with businesses not investing sufficient time into learning how to generate traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The illustration below shows how most small businesses typically approach the process of generating web traffic …
(This is how many site owners approach traffic generation)
Essentially, the typical approach many businesses take is this: first, you build your website, and then you figure out how to drive traffic to it.
As we will show you in a moment, there is a better approach.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will take care of this problem.
Outsourcing is great if you have systems in place to manage and analyze the results of your traffic generation activities. If not, all you will probably do is end up wasting a lot of time and money looking for a winning method.
(Without a solid foundation and the right systems, web traffic generation can end up becoming very costly!)
Increasing web traffic sustainably requires laying a solid foundation online, putting the right systems in place, continually testing campaign elements, experimenting with different strategies, tracking results, comparing ROI across different traffic generation solutions, and so on.
Is There A Way To Automate The Process Of Driving Traffic?
Imagine if all you had to do to deliver an ongoing stream of web traffic to your site was to publish content on a regular basis.
This is not science fiction … it’s a fact! In fact, many website owners are currently doing what we’ve described above … and so can you!
In our Web Site Traffic Blueprint article series, we will show you how to create an automated traffic generation system that can help begin to deliver web traffic to your site, simply by adding regular content to your site.
How To Set Up A System That Will Automatically Drive Traffic To Your Website
As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable web traffic
- Add content on a regular basis to drive visitors and generate web traffic data organically
- Add new traffic strategies
(Sustainable traffic generation involves laying a solid foundation online and implementing systems)
Right now, we’re mostly concerned with Step 1. The purpose of this article series is to help you set up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress site, you simply publish new content and WordPress will then do the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress website.
An expertly configured WordPress website or blog is a website that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and the way it can be integrated with various sites, specifically in areas like search engine optimization, external site notification, and analytics.
Why Use An Expertly Configured WordPress-Powered Site?
We write extensively on this site about the benefits of using WordPress to grow your business online.
Understanding why and how an “expertly configured” WordPress blog will begin attracting an ongoing stream of web traffic to your business requires several articles, which is why we recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know whenever new content about this topic gets published).
Let’s start by answering a couple of basic questions:
What makes WordPress so special? Why can’t you just use some other web platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many websites are built with platforms that create “static” websites. Essentially, what this means is that the content pages mostly sit inside a server waiting to be found. A static website doesn’t communicate with anyone outside its application; it doesn’t ’ping’ anybody in cyberspace or notify any other website that new content has recently been published to the site.
Think about it … if with a traditional website, the content simply sits there passively waiting to be found, then the business owner has to constantly promote their web presence and its content to keep bringing in new visitors.
WordPress is different!
WordPress provides special features that give you the ability to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is add new content and WordPress does the rest, immediately notifying search engines, social media and other online properties about your site to automatically start bringing you new website visitors …
(With an expertly configured WordPress site, you just post new content and your website then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we explain the components of your automated online traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also an expert integration of your WordPress site with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various third-party services, you then begin to publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to more web visitors.
- Optimize – We recommend beginning with a content publishing strategy to build traffic organically. With the right systems in place, you can then begin measuring and analyzing your results and gather valuable information that will allow you to make smarter decisions as you expand to other traffic generation strategies.
This is the end of Part One
To keep reading, click on the link below:
This article is part of an tutorial series aimed at helping business owners learn how to grow their business online inexpensively using a WordPress-driven website and proven online marketing strategies.
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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group