WordPress Traffic Automation Guide

This tutorial is part of a series of comprehensive articles and tutorials aimed at helping small business owners learn how to grow their business online inexpensively and drive traffic sustainably using a WordPress-powered website and proven web marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of most businesses online.

Discovering sustainable ways of driving more traffic to your website is one of the most important aspects of running a successful presence online. Driving traffic to a website is also one of the most difficult challenges faced by almost every website owner.

Why Are So Many Businesses Having Difficulty Bringing Traffic To Their Web Sites?

If you search for any of the key phrases below in Google …

• “how to get more visitors to your website for free”
• “how do I drive visitors to my web site for free”
• “top 50 resources to bring visitors”
• “ways to bring traffic using LinkedIn”
• “I need web traffic”

… and you will find loads of tips, tricks, and information on methods to help get more traffic to your website …

(There are many ways to increase web traffic to your web site. This article series is designed to help you set up a system to benefit from many of these traffic generation methods!)

There is clearly no shortage of ways to drive traffic to your site. There are tons of tutorials and free resources that can teach you cost-effective ways to bring more traffic to your site.

The problem often has more to do with business owners not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.

The diagram below shows the typical approach many small businesses take when it comes to generating traffic to their sites …

(This is how most web site owners approach the challenge of generating traffic to their sites)

Essentially, the approach many small businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to the site.

As we will show you in just a moment, there is a smarter way.

Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will eliminate the problem.

Outsourcing is great if you have systems in place to manage and process information about your traffic generation activities. If not, all you will probably do is end up investing a lot of your valuable time and money looking for a winning strategy.

(Without laying down a solid foundation and putting proper systems in place, traffic generation can become a costly activity!)

Sustainable traffic generation involves setting up a solid foundation online, implementing the right systems, continually testing variables in your campaigns, experimenting with different strategies, analyzing results, measuring ROI across different traffic generation solutions, and so on.

Is There A Simple, Automated Way To Generate Website Traffic?

Imagine if you owned a web site where all you had to do to automatically deliver an ongoing stream of targeted visitors to your business was to regularly add valuable content to your website.

This is not science fiction … it’s a fact! In fact, many website owners already have some or all of the basic components in place for this to happen … and so can you!

In our Web Traffic Blueprint article series, you will discover the process of setting up an automated traffic machine that can help begin to deliver targeted visitors to your website, simply by adding regular content to your website.

How To Set Up A System That Will Automatically Increase Traffic To Your Site

As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:

1. Set up systems to lay down a solid foundation for driving sustainable web traffic
2. Add web content on a regular basis to drive visitors and generate web traffic data organically
3. Start adding other traffic methods and test

(To get sustainable web traffic, you first need to set up the right systems)

At this point, we’ll mostly be focusing on Step One. The aim of this article is to show you how to set up a traffic generation system that will ultimately help you:

• Save time using automation and leverage
• Save money in lots of different ways
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress site, you just publish new content and WordPress will do the rest!)

What Is An Expertly Configured WordPress Web Site?

An expertly configured WordPress web site is different than a professionally-configured WordPress site.

An expertly configured WordPress web site is a blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and how it can be integrated with various sites, specifically in areas like SEO, external site notification, and reporting.

Why Use An Expertly Configured WordPress Web Site?

We write extensively on this site about using WordPress to grow your business online.

Understanding how and why an “expertly configured” WordPress web site will help begin driving an ongoing stream of targeted traffic to your business requires several article installments, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed when we publish a new article).

Let’s begin by answering a couple of basic questions:

Why does it have to be WordPress? What does WordPress do that other web platforms don’t?

Take a look at the diagram below …

(Static Website vs Expertly Configured WordPress Website)

Many websites are traditionally built using platforms that create “static” websites. Essentially, what this means is that your digital content simply sits inside your server waiting to be discovered. By itself, a static website doesn’t communicate with anything outside the application; it doesn’t send out ’pings’ to anybody in cyberspace or inform any other website that new content has been published.

Think about it … if with a static website, all of your content just sits there passively waiting to be found, then you have to keep promoting your web presence and your content to maintain new web traffic coming.

WordPress is different!

WordPress provides many features that give you the ability to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is add content and WordPress will do the rest, immediately notifying various online properties about your site to bring your business more web traffic …

(With an expertly configured WordPress web site, you simply publish new content and WordPress will do the rest, informing the world about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Website Traffic Blueprint overview, we go over the components of your automated website traffic machine:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
• Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also the expert integration of your WordPress site with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your WordPress site settings have been configured and integrated with various external sites, you simply begin publishing new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to potential visitors.
• Optimize – We recommend beginning with a content-based strategy to build sustainable traffic. With the right systems in place, you can then begin monitoring and understanding your incoming traffic and gather valuable information that will allow you to make intelligent and cost-effective decisions when using additional traffic generation strategies.

This is the end of Section One

To continue reading this article, click here:

WordPress Web Traffic Blueprint Part 2 – A Complete Guide To Driving More Website Traffic For Your Business Automatically

This article is part of a comprehensive series of articles designed to help site owners learn how to grow their business online inexpensively using a WordPress-powered website or blog and proven marketing methods that are easy and quick to implement.

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