WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive tutorials aimed at helping you learn how to grow your business online cost-effectively and drive traffic organically using a WordPress-powered website and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to stay in business online.
Learning how to increase traffic to your website is essential to building a business online successfully. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Getting More Traffic To Their Websites?
If you type any of the commonly-searched key phrases below into Google …
- “get traffic to your website”
- “get more visitors to my website for free”
- “best 50 resources to get more traffic”
- “how to attract web visitors using StumbleUpon”
- “attract more prospects to my web site”
… and you will find lists of pages with tips, tricks, and information on different methods to help you increase your website visitors …
(There are many ways to increase web traffic to your web site. This article series will help you set up a system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your site. There are tons of courses and free information online that can show you effective methods to bring more traffic to your site.
The problem often has more to do with business owners not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The diagram below shows how most small businesses approach the process of generating website traffic …
(This is how most small businesses approach traffic generation)
Essentially, the approach many small businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to it.
As we will show you in a moment, there is a smarter approach.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will eliminate this problem.
There is nothing wrong with outsourcing if you have systems in place to manage your traffic generation campaigns already. If not, all you will probably do is end up spending a lot of your valuable time and money searching for a positive ROI strategy that can consistently deliver you a positive ROI.
(Without a solid foundation and systems in place, website traffic generation can end up becoming very costly!)
Getting more web traffic sustainably requires laying a solid foundation online, putting systems in place, continually testing campaign elements, experimenting with different services, analyzing results, comparing ROI across different traffic generation opportunities, etc.
Is There A Simpler, Automated Way To Get More Web Traffic?
Imagine if all you had to do to drive targeted traffic to your website was to publish valuable content on a regular basis.
This is not science fiction … it’s a fact! In fact, many website owners are currently doing what we have just described … and you can too!
In our article series, we explain how to create an automated traffic system that can help begin to deliver targeted traffic to your web site, simply by adding content on a regular basis to your website.
How To Set Up A System That Will Automatically Help Bring Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for driving sustainable traffic
- Add content on a regular basis to drive traffic and generate data organically
- Start adding other traffic methods and test
(To generate sustainable traffic, you need to first put in the right systems)
At this stage, we’re mostly concerned with Step 1. The purpose of this article series is to help you set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money by starting simple and scaling things when required
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress website, you simply post new content and WordPress does the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress site is different than a professionally-configured WordPress site.
An ”expertly configured” WordPress blog is a blog that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and how it integrates with various services, specifically in areas like SEO, external site notification, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Site?
We write extensively on this site about using the WordPress platform to grow your business online.
Understanding why and how an “expertly configured” WordPress blog can begin attracting a stream of new targeted traffic to your business requires a number of article installments, which is why we strongly recommend that you spend some time reading our other articles and consider subscribing to our site (this way, you will be informed when we publish a new article).
Let’s begin by addressing some basic questions:
Why does it have to be WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are traditionally built on applications that create websites with “static” web pages. Essentially, what this means is that your web files typically sit inside the server waiting to be found. The static website doesn’t communicate with anyone else outside the platform; it doesn’t ’ping’ anybody in the cybersphere or inform any other site when new content has recently been added.
Think about it … if in a traditional website, the content simply sits in a server passively waiting to be found, then the website owner has to keep promoting their site and its content to keep driving new visitors.
WordPress is different!
The WordPress CMS software comes with powerful built-in functionality that allows users to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is publish new content and your site then does the rest, immediately notifying search engines, social media and other online properties about your site to start generating you more web site visitors …
(With an expertly configured WordPress web site, you simply publish new content and your site then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Traffic Blueprint overview, we break down the components of your automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also an expert integration of your site with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site has been configured and integrated with various third-party services, you then begin publishing new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to more visitors.
- Optimize – We recommend starting with a content strategy to build sustainable traffic. With the right systems in place, you can begin measuring and understanding incoming traffic and gather valuable information that will allow you to make intelligent and cost-effective decisions when expanding to additional traffic generation methods.
This is the end of Part One
To read the rest of this article, click here:
This article is part of an article series aimed at helping website owners learn how to grow their business with a WordPress-powered website and proven marketing strategies that are easy and quick to implement.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum