WordPress Traffic Automation Guide
This tutorial is part of a series of articles designed to help you learn how to grow your business online inexpensively and drive traffic automatically using a WordPress website or blog and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Learning how to attract traffic to your website is a requirement of running an online presence successfully. Increasing visitors to a web site is also one of the biggest challenges faced by almost every website owner.
Why Do So Many Businesses Have Difficulty Attracting More Visitors To Their Websites?
If you type any of the following key phrases into Google …
- “increase more visitors to your web site for free”
- “how do I bring more visitors to my website for free”
- “learn to increase traffic”
- “ideas to get more visitors using PPC advertising”
- “I need more free web visitors”
… and you will immediately find loads of tips, tricks, and information about ways to help you drive more website visitors …
(There are many strategies to increase your website visitors. This article series will help you set up a system to benefit from many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive visitors to your website. There are thousands of tutorials and free resources online that can show you cost-effective ways to bring more traffic to your website.
The problem often has more to do with businesses not investing sufficient time into learning how to grow traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are a number ways to leverage and automate your web traffic generation.
The picture below shows the approach most small businesses take when it comes to generating traffic to their sites …
(This is how many web site owners approach the challenge of generating traffic to their sites)
Essentially, the approach many small businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to your website.
As we will show you in just a moment, there is a better way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will take care of this problem.
Outsourcing is fine if you have great systems set up to manage your traffic generation campaigns already. If not, you will probably end up wasting a lot of valuable time and money searching for a positive ROI traffic-getting method.
(Without a proper foundation and the right systems in place, web traffic generation can become a costly waste of time and money!)
Sustainable traffic generation requires laying a solid foundation online, implementing systems, testing elements in your campaigns, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation solutions, etc.
Is There A Way To Automate The Process Of Driving Website Visitors?
Imagine if all you had to do to instantly deliver an ongoing stream of new targeted traffic to your website was to publish quality content on a regular basis.
This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners already have some or all of the basic components in place for this to happen … and so can you!
In this article series, we will show you what is required to set up an automated traffic generation system that can instantly begin delivering targeted visitors to your site, simply by publishing new content to your website on a consistent basis.
How To Set Up A System That Will Automatically Help Bring Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable web traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Test other traffic strategies
(To generate sustainable traffic, you need to first set up the right systems)
At this stage, we’re mostly concerned with Step 1. The aim of our article series is to lay the foundations of a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting simple and scaling up cost-effectively
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you simply publish content and your website then does the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress site is a blog that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress Web Site?
We write extensively on this site about the benefits of using the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress site can drive new targeted traffic to your business requires a number of articles, which is why we strongly recommend that you spend some time reading our posts and subscribe to our site (this way, you will be informed when a new article is published).
Let’s start by addressing some basic questions:
Why does it need to be WordPress? Why not use another web platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are traditionally built on platforms that create websites with “static” web pages. Essentially, this means that the web site pages mostly sit inside the server waiting to be found. A static website doesn’t communicate with anything outside the platform; it doesn’t ’ping’ anyone in the cybersphere or inform any other website when new content has been published in your site.
Think about it … if with a traditional website, all of the content simply sits in a server passively waiting to be found, then the business owner has to constantly promote their site and its content to keep driving new visitors.
WordPress is different!
The WordPress platform comes with default functionality that allows site owners to set up, configure and build an automated “traffic generation” machine, where all you then need to do is add content and WordPress then does the rest, immediately notifying search engines, social media and other online properties about your site to start bringing you more web site traffic …
(With an expertly configured WordPress website, you simply post new content and WordPress will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we explain the components of your automated web traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also the integration of your WordPress site with external services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your site with various external sites, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to new targeted visitors.
- Optimize – We recommend starting with a content-focused strategy to build organic traffic. With the right systems in place, you can also begin measuring and analyzing your results and gather valuable data that will allow you to make intelligent and cost-effective decisions as you expand to different traffic generation strategies.
This is the end of Part One
To keep reading, click here:
Web Site Traffic Blueprint Part 2 – How To Create An Automated Web Traffic-Getting Machine
This article is part of a comprehensive series of tutorials designed to help business owners learn how to grow their business online and drive traffic organically using a WordPress-powered website or blog and proven online marketing strategies.
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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group