WordPress Traffic Automation Blueprint – Part 1 (Overview)

This is part 1 of a 5-part series of tutorials that show you how to automatically increase web traffic using WordPress and proven web marketing methods …

WordPress Traffic Automation Guide

WordPress Traffic Automation GuideThis article is part of a series of comprehensive tutorials aimed at helping business owners learn how to grow their business online cost-effectively and drive traffic organically with a WordPress website and proven web marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Web Traffic Blueprint Part 1 - How To Increase Your Website Visitors For Your BusinessAlmost every business needs a regular stream of web traffic to survive online.

Discovering sustainable methods of generating more visitors to your website is essential to building a business online successfully. Driving traffic to a web site is also one of the greatest challenges faced by almost every website owner.

Why Are So Many Businesses Having Difficulty Bringing Visitors To Their Websites?

Search for any of the phrases below in Google …

  • “how to increase more web traffic to your site for free”
  • “how do I get more traffic to my website”
  • “top 25 places to drive web site traffic”
  • “learn how to drive more visitors using free methods”
  • “bring web traffic to my website for free”

… and you will be presented with loads of information on strategies to help drive more traffic to your website …

There are lots of strategies to increase your website visitors. In this article series you will learn how to set up a simple system to take advantage of many of these traffic generation strategies!

(There are many strategies to drive more web traffic to your website. This article series will help you set up a simple system to take advantage of many of these traffic generation methods!)

There is clearly no shortage of ways to drive more traffic to your website. There are loads of tutorials and free information that can show you cost-effective ways to get more traffic to your web site.

The problem is often more about businesses not investing enough time into learning how to drive traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The diagram below shows the typical approach many small businesses take when it comes to generating web traffic …

This is how most businesses approach the challenge of generating website traffic

(This is how many website owners approach traffic generation)

Essentially, the approach many businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to it.

As you will discover in a moment, there is a better approach.

Important

You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address this problem.

There is nothing wrong with outsourcing if you already have systems set up to manage your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of time and money searching for a positive ROI method for generating more website traffic.

Without laying down a solid foundation and putting proper systems in place, traffic generation can be very costly!

(Without a solid foundation and proper systems in place, website traffic generation can end up being a costly waste of time and money!)

Sustainable traffic generation requires setting up a solid foundation online, putting proper systems in place, continually testing campaign variables, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation methods, etc.

Is There A Way To Automate The Process Of Driving Web Traffic?

Imagine if all you had to do to instantly attract new visitors to your business was to publish valuable content on a regular basis.

This is not science fiction or fantasy … it’s a fact! In fact, many website owners already have some or all of the requirements in place to benefit from the automated traffic system described above … and you can too!

In this article series, you will discover what you need to do to set up an automated traffic generation machine that can help begin attracting a stream of targeted visitors to your business, simply by adding regular content to your website.

How To Set Up A System That Will Automatically Help Increase Traffic To Your Site

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:

  1. Set up specific systems to lay down a solid foundation for generating sustainable web traffic
  2. Add web content on a regular basis to start bringing visitors and generating data
  3. Test new traffic strategies

Driving continuous web traffic sustainably involves laying a solid foundation online and putting proper systems in place

(To get sustainable traffic, you need to first set up the right systems)

At this point, we’re mostly concerned with Step 1. The aim of this article is to explain how to set up a traffic generation system that will ultimately:

  • Save time using automation and leverage
  • Save money by starting with a simple setup and scaling things to suit your budget
  • Automatically get your web pages indexed faster in search engines
  • Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
  • Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
  • Outsource traffic generation while maintaining full control of the process
  • Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website

With an expertly configured WordPress web site, you simply add content and your website will then do the rest, notifying other sites about your new content and bringing you back traffic!

(With an expertly configured WordPress web site, you simply add content and WordPress will do the rest!)

What Is An Expertly Configured WordPress Web Site?

An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress website.

An expertly configured WordPress web site is a web site that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and functionality of WordPress and how it integrates with various sites, specifically in areas like search engine optimization, external site notification, and analytics.

Why Use An Expertly Configured WordPress-Powered Web Site?

We write extensively on this site about the benefits of using the WordPress CMS to grow your business online.

Understanding why and how an “expertly configured” WordPress web site can help drive targeted visitors to your business requires several article installments, which is why we really recommend that you spend some time reading our posts and subscribe to this site (this way, you will be informed when we publish new information on this topic).

Let’s begin by answering a couple of basic questions:

Why use WordPress to set up an automated traffic generation system? What does WordPress do that other web platforms don’t?

Take a look at the illustration below …

Static vs Expertly Configured WordPress Site

(Static Website vs Expertly Configured WordPress Site)

Many sites are built using platforms that create “static” websites. Essentially, this means that the web content simply sits inside your server waiting to be found. The static website doesn’t communicate with anyone else outside the platform; it doesn’t send out ’pings’ to anyone in cyberspace or notify any other site when new content has recently been added.

Think about it … if in a static website, the content simply sits in a server passively waiting to be found, then the website owner has to actively continue promoting their site and its content to maintain new web traffic coming.

WordPress is different!

WordPress provides various features that let users set up, configure and build an automated “online traffic generation” machine, where all you then have to do is publish new content and WordPress then does the rest, instantly notifying search engines, social media and other online properties about your site to drive your business more web site visitors …

Website Traffic Blueprint Part 1 - Learn How To Create An Automated Traffic-Getting Machine With WordPress

(With an expertly configured WordPress web site, you just post content and WordPress will then do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The WordPress Web Traffic Blueprint overview, we break down the components of your automated website traffic system:

  • Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
  • Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for best results.
  • Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also the expert integration of your site with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
  • Publicize – Once your site has been configured and integrated with various third-party services, you simply begin publishing new content consistently and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to more visitors.
  • Optimize – We recommend starting with a content-focused strategy to build sustainable traffic. With the right systems in place, you can also begin to measure and understand the traffic generated as a result and gather valuable data that will allow you to make better decisions when using new traffic generation methods.

Web Traffic Blueprint Part 1 - How To Automatically Grow Your Website Traffic For Your Business With WordPress

This is the end of Part One

To read more, click here:

Web Site Traffic Blueprint Part Two – How To Automatically Attract More Website Visitors For Your Business

Important

This article is part of a comprehensive tutorial series aimed at helping you learn how to grow your business and drive traffic automatically using a WordPress-driven website or blog and proven marketing methods that are easy to implement.

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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum

Originally published as WordPress Traffic Automation Blueprint – Part 1 (Overview).