WordPress Traffic Automation Guide
This article is part of a series of comprehensive tutorials designed to help you learn how to grow your business online inexpensively using a WordPress-powered website or blog and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to stay in business online.
Discovering sustainable strategies of increasing visitors to your website is essential to building a successful digital presence. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Bringing More Visitors To Their Websites?
If you search for any of the phrases below in Google …
- “how to bring more traffic to your web site”
- “attract more visitors to my web site”
- “top 5 methods to attract more visitors”
- “ways to get visitors using Twitter”
- “I need more free web site visitors”
… and you will immediately find loads of tips, tricks, and information about ways to help you increase visitors to your website …
(There are lots of methods to drive more web traffic to your website. This article series will show you how to set up a system to take advantage of many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your site. There are tons of courses and free sites that can teach you cost-effective methods to drive more visitors to your website.
The problem is often more about businesses not investing enough time into learning how to generate new traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The diagram below shows the typical approach most small businesses take when it comes to generating web traffic …
(This is how many web site owners approach the challenge of generating website traffic)
Essentially, the approach many small businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to your website.
As you will see in a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will take care of this problem.
Outsourcing is useful if you have great systems in place to manage your traffic generation campaigns already. If not, you will probably end up investing a lot of your time and money looking for a positive ROI strategy that can consistently deliver you a positive ROI.
(Without a proper foundation and systems in place, online traffic generation can become a very costly activity!)
Sustainable traffic generation requires laying a solid foundation online, putting proper systems in place, testing campaign elements, experimenting with different advertising and promotional methods, tracking results, comparing ROI across different traffic generation solutions, etc.
Is There A Simple, Automated Way To Generate More Website Visitors?
Imagine owning a website where all you had to do to instantly deliver web traffic to your site was to regularly add content to your website or blog.
This is not science fiction … it’s a fact! As a matter of fact, many website owners are already doing this … and you can too!
In our WordPress Traffic Blueprint article series, you will learn how to create an automated traffic generation machine that will begin delivering a stream of targeted traffic to your web site, simply by publishing regular content to your website.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for driving sustainable web traffic
- Add content on a regular basis to drive traffic and generate data organically
- Start adding other traffic methods and test
(Sustainable traffic generation requires setting up a solid foundation online and implementing proper systems)
At this point, we’re mostly concerned with Step 1. The purpose of this article is to help you set up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress web site, you simply add content and your site then does the rest, notifying the world about your new content and bringing you back traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress web site.
An ”expertly configured” WordPress site is a site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and functionality of WordPress and the way it integrates with various sites, specifically in areas like SEO, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We have published many detailed blog posts on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding why and how an “expertly configured” WordPress blog will help attract new visitors to your business requires a number of articles, which is why we strongly recommend that you spend some time reading our posts and subscribe to this site (this way, you will be informed when a new article gets published).
Let’s begin by addressing a couple of basic questions:
Why does it need to be WordPress? Why not use some other platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many web sites are built with platforms that create “static” websites. Essentially, this means that your web content simply sits inside a server waiting to be discovered. By itself, a static website doesn’t communicate with anyone else outside its platform; it doesn’t broadcast to anyone in the cybersphere or inform any other site when new content has recently been published to your website.
Think about it … if in a traditional website, the content simply sits in a server passively waiting to be found, then the website owner has to actively promote their site and its content to keep driving web traffic.
WordPress is different!
WordPress comes with default functionality that lets you set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is add new content and WordPress does the rest, immediately notifying various online properties about your site to bring your business new website traffic …
(With an expertly configured WordPress web site, you simply add content and your website then does the rest, notifying other sites about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we go over the components of this automated web traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also the expert integration of your site’s built-in functionality with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your website with various third-party sites, all you have to do is publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to more web visitors.
- Optimize – We recommend beginning with a content strategy to build traffic sustainably. With the right systems in place, you can also start tracking and understanding the traffic generated as a result and gather valuable data that will allow you to make more intelligent and cost-effective decisions as you expand to other traffic generation strategies.
This is the end of Part 1
To read the rest of this article, click here:
This article is part of an tutorial series aimed at helping business owners learn how to grow their business online cost-effectively with a WordPress website and proven web marketing methods.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum