WordPress Traffic Automation Guide

This article is part of a series of articles aimed at helping site owners learn how to grow their business online using a WordPress website or blog and proven marketing methods that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of most businesses online.

Learning how to generate traffic to your website is one of the most important aspects of building a business online successfully. Increasing traffic to a website is also one of the greatest challenges faced by almost every web site owner.

Why Are So Many Businesses Struggling To Drive Traffic To Their Web Sites?

Type any of the commonly-searched key phrases below into Google …

• “bring more visitors to your site for free”
• “increase more visitors to my web site for free”
• “fastest ways to drive more web traffic”
• “easiest ways to get web site visitors using SEO”
• “I need free website visitors”

… and you will immediately find loads of tips, tricks, and information about different strategies to help increase visitors to your website …

(There are many strategies to get more web traffic to your site. In this article series you will learn how to set up a system to take advantage of most of these traffic generation strategies!)

There is clearly no shortage of ways to drive more visitors to your site. There are tons of products and free resources online that can teach you how to bring more traffic to your web site.

The problem often has more to do with business owners not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are several ways to automate and leverage your web traffic generation.

The picture below shows the approach most small businesses take when it comes to generating website traffic …

(This is how most businesses approach traffic generation)

Essentially, the approach many businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to the site.

As we will show you in a moment, there is a better way.

Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address the problem.

Outsourcing is useful if you have systems set up to manage and analyze the results of your traffic generation activities. If not, you will probably end up investing a lot of time and money looking for a profitable method that can consistently deliver you a positive ROI.

(Without a proper foundation and the right systems in place, website traffic generation can be a costly waste of time and money!)

Increasing web traffic sustainably requires laying a solid foundation online, implementing proper systems, continually testing campaign variables, experimenting with different advertising and promotional methods, tracking results, comparing ROI across different traffic generation opportunities, etc.

Is There A Simpler, Automated Way To Get Traffic?

Imagine if all you had to do to automatically drive new targeted traffic to your site was to regularly add content to your website or blog.

This is not science fiction … it’s a fact! Many website owners are already doing this … and you can too!

In this article series, we will show you how to set up an automated traffic machine that can help deliver a stream of targeted visitors to your site, simply by publishing regular content to your web site.

How To Set Up A System That Will Automatically Help Bring Traffic To Your Website

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for creating sustainable web traffic
2. Add content on a regular basis to start bringing visitors and generating data
3. Test new traffic strategies

(Sustainable traffic generation requires laying a solid foundation online and implementing the right systems)

At this stage, we’ll mostly be focusing on Step One. The aim of this article series is to lay the foundations of a traffic generation system that will ultimately help you:

• Save time using leverage and automation
• Save money by starting with a simple setup and scaling things intelligently
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress web site, you simply publish content and your site does the rest!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress web site is different than a professionally-configured WordPress site.

An ”expertly configured” WordPress website is a web site that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and its integration with various services, specifically in areas like SEO, content syndication, and analytics.

Why Do I Need An Expertly Configured WordPress-Driven Website?

We have published many detailed blog posts on this site about using the WordPress CMS to grow your business online.

Understanding why and how an “expertly configured” WordPress web site will help deliver a stream of new targeted traffic to your business requires a number of article installments, which is why we strongly recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed whenever a new article is published).

Let’s start by answering these basic questions:

Why does it need to be WordPress? What does WordPress offer that other web platforms don’t?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Website)

Many websites are traditionally built on platforms that create websites with “static” web pages. Essentially, what this means is that your web content simply sits inside a server waiting to be discovered. On its own, the static website doesn’t communicate with anyone else outside the application; it doesn’t send out signals to anybody in the cybersphere or inform any other site that new content has recently been added.

Think about it … if in a traditional website, your content simply sits in a server passively waiting to be found, then you have to keep promoting your website and your content to keep bringing in web traffic.

WordPress is different!

The WordPress CMS application comes with powerful built-in functionality that lets users set up, configure and build an automated “online traffic generation” machine, where all you then have to do is post new content and your site will then do the rest, instantly notifying various online properties about your new content to bring you more web site visitors …

(With an expertly configured WordPress web site, you simply post new content and WordPress does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Website Traffic Blueprint overview, we break down the components of your automated website traffic machine:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for best results.
• Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also the expert integration of your site’s built-in functionality with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your WordPress settings and integrating your website with various external sites, you then begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to potential new visitors.
• Optimize – We recommend starting with a content-based strategy to build sustainable traffic. With the right systems in place, you can then begin to measure and understand your results and start gathering valuable information that will allow you to make smarter decisions when expanding to additional traffic generation strategies.

This is the end of Section 1

To read the rest of this article, click on the link below:

Web Site Traffic Blueprint Part 2 – A Complete Guide To Growing Your Website Visitors Automatically

This tutorial is part of an tutorial series aimed at helping you learn how to grow your business and drive traffic sustainably with a WordPress-driven website and proven web marketing strategies.

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