WordPress Traffic Automation Guide

This article is part of an article series aimed at helping you learn how to grow your business and drive traffic organically using a WordPress website and proven marketing methods that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Most businesses need traffic to grow online.

Knowing how to attract new visitors to your website is a requirement of running a successful business online. Lack of website visitors is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Struggling To Get More Traffic To Their Web Sites?

If you search for any of the key phrases below in Google …

• “how to increase more traffic to my web site”
• “how do I bring more visitors to my website for free”
• “cheapest ways to drive web traffic”
• “ways to attract web traffic using email”
• “I need web visitors”

… and you will be presented with tons of pages that contain tips, tricks, and information on different strategies to help drive more website visitors …

(There are many methods to drive more web traffic to your website. In this article series you will learn how to set up a system to take advantage of most of these traffic generation methods!)

There is clearly no shortage of ways to drive more visitors to your site. There are thousands of tutorials and free information online that can teach you methods to get more visitors to your web site.

The problem often has more to do with business owners not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are several ways to leverage and automate your web traffic generation.

The illustration below shows how many small businesses typically approach the process of generating web traffic …

(This is how many web site owners approach traffic generation)

Essentially, the approach most small businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to the site.

As you will discover in just a moment, there is a better approach.

Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will address the problem.

Outsourcing is useful if you have great systems in place to manage your traffic generation campaigns already. If not, you will probably end up wasting a lot of your time and money looking for a profitable traffic-getting strategy.

(Without a solid foundation and systems in place, website traffic generation can become very costly!)

Getting more web traffic sustainably involves setting up a solid foundation online, putting proper systems in place, testing variables in your campaigns, experimenting with different marketing and promotional methods, tracking results, measuring ROI across different traffic generation strategies, and so on.

Is There A Simple, Automated Way To Get Traffic?

Imagine if you owned a web site where all you had to do to instantly deliver an ongoing stream of targeted traffic to your website was to publish content consistently.

This is not fantasy … it’s a fact! As a matter of fact, many website owners are currently doing this … and you can too!

In the Website Traffic Blueprint article series, we will show you how to create an automated traffic generation machine that will help begin delivering targeted visitors to your business, simply by adding content to your website on a regular basis.

How To Set Up A System That Will Automatically Help Drive More Traffic To Your Site

As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:

1. Set up specific systems to lay down a solid foundation for creating sustainable web traffic
2. Add content on a regular basis to drive visitors and generate data organically
3. Start testing other traffic strategies

(Sustainable traffic generation involves setting up a solid foundation online and putting proper systems in place)

Right now, we’ll mostly be focusing on Step 1. The purpose of our article is to help you understand how to set up a traffic generation system that will ultimately help you:

• Save time using leverage and automation
• Save money in many different ways
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress website, you just post content and your website then does the rest, informing the world about your new content and bringing you back traffic!)

What Is An Expertly Configured WordPress Web Site?

An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress website or blog.

An ”expertly configured” WordPress blog is a website or blog that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with various services, specifically in areas like SEO, external site syndication, and analytics.

Why Do I Need An Expertly Configured WordPress Site?

We write extensively on this site about the benefits of using WordPress-powered websites to grow your business online.

Understanding why and how an “expertly configured” WordPress website can be used to create an automated traffic system requires a number of article installments, which is why we recommend that you spend some time reading our content and consider subscribing to this site (this way, we can let you know whenever we publish a new article).

Let’s start by addressing a couple of basic questions:

What makes WordPress so special? Why not use another platform?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Site)

Many web sites are traditionally built on platforms that create “static” websites. Essentially, what this means is that the web files mostly sit inside your server waiting to be found. A static website doesn’t communicate with anything else outside its application; it doesn’t broadcast to anybody in the cybersphere or announce to any other website when new content has recently been published on your site.

Think about it … if in a traditional website, all of your content just sits in a server passively waiting to be found, then you have to keep promoting your web presence and your content to continue bringing in new visitors.

WordPress is different!

WordPress provides various features that give site owners the ability to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is post new content and your website does the rest, immediately notifying search engines, social media and other online properties about your new content to automatically bring your business new web site visitors …

(With an expertly configured WordPress site, you simply post content and WordPress does the rest, informing other sites about your content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Site Traffic Blueprint overview, we break down the components of this automated traffic machine:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
• Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also an expert integration of your built-in WordPress features with third-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your WordPress settings and integrating your website with various external sites, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to new targeted visitors.
• Optimize – We recommend starting with a content-based strategy to build traffic organically. With the right systems in place, you can then start tracking and analyzing your incoming traffic and start gathering valuable data that will allow you to make better decisions as you expand to new traffic generation strategies.

This is the end of Part One

To read more, click on the link below:

Web Traffic Blueprint Part Two – How To Create An Automated Web Traffic Generation Machine With WordPress

This tutorial is part of a comprehensive tutorial series aimed at helping small business owners learn how to grow their business online with a WordPress website and proven web marketing methods.

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