WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials designed to help website owners learn how to grow their business online with a WordPress website and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Learning new methods of increasing traffic to your website is vital to growing a successful business presence online. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Getting Visitors To Their Websites?
Search for any of the information below in Google …
- “drive visitors to your site”
- “how can I get more web traffic to my website”
- “how to increase more web site traffic”
- “need to get traffic using ads”
- “I need web visitors”
… and you will immediately find loads of tips, tricks, and information on ways to help you get more traffic to your web site …
(There are many ways to get more website visitors. This article series will help you set up a simple system to take advantage of all these traffic generation strategies!)
There is clearly no shortage of ways to drive more visitors to your website. There are thousands of tutorials and free information that can show you cost-effective methods to bring more traffic to your web site.
The problem often has more to do with business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to automate and leverage your web traffic generation.
The illustration below shows the approach most businesses take when it comes to generating website traffic …
(This is how many businesses approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you get a website, and then you figure out ways of driving traffic to your website.
As you will discover in a moment, there is a better way.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will address this problem.
Outsourcing is fine if you already have great systems set up to manage your traffic generation campaigns. If not, you will probably end up spending a lot of your time and money searching for a positive ROI strategy to attract targeted website visitors.
(Without a proper foundation and the right systems in place, online traffic generation can end up becoming very costly!)
Driving more web traffic sustainably requires laying a solid foundation online, putting systems in place, testing campaign variables, experimenting with different advertising and promotional services, analyzing results, measuring ROI across different traffic generation opportunities, etc.
Is There A Way To Automate The Process Of Increasing Web Visitors?
Imagine if all you had to do to deliver an ongoing stream of targeted traffic to your business was to regularly publish content to your website.
This is not fantasy … it’s a fact! Many website owners already have some or all of the prerequisites set up to profit from the automated traffic system we’ve just described … and you can too!
In this article series, we explain how to create an automated traffic machine that can instantly begin attracting new targeted traffic to your business, simply by publishing content on a consistent basis to your website.
How To Set Up A System That Will Automatically Help Drive More Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to start driving traffic and generating data
- Start adding other traffic methods and test
(To get sustainable traffic, you first need to put in the right systems)
Right now, we’re mostly concerned with Step One. The aim of this article series is to help you lay the foundations for a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically get your web content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress website, you just publish content and WordPress then does the rest, notifying the world about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress site is different than a professionally-configured WordPress site.
An expertly configured WordPress site is a website that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, 3rd-party site notification, and reporting.
Why Do I Need An Expertly Configured WordPress Site?
We write extensively on this site about the benefits of using the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress website can help create an automated traffic system requires several article installments, which is why we highly recommend that you spend some time reading our content and consider subscribing to our site (this way, we can let you know when we publish new information on this topic).
Let’s start by answering some basic questions:
Why WordPress? Why can’t you use another web platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many web sites are traditionally built with applications that create “static” websites. Essentially, what this means is that the content pages just sit inside the server waiting to be found. The static website doesn’t communicate with anyone else outside the platform; it doesn’t ’ping’ anybody in the cybersphere or notify any other website when new content has been added to your site.
Think about it … if with a static website, all of the content just sits in a server passively waiting to be found, then the business owner has to continually promote their website and its content to keep driving new visitors.
WordPress is different!
The WordPress CMS software comes with default functionality that lets users set up, configure and build an automated “traffic generation” machine, where all you then have to do is add content and your website does the rest, immediately notifying various online properties about your site to automatically bring your business more traffic …
(With an expertly configured WordPress website, you simply post content and WordPress will do the rest, informing other sites about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Website Traffic Blueprint overview, we break down the components of your automated web traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also integrating your site with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various third-party services, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to potential new visitors.
- Optimize – We recommend beginning with a content marketing strategy to build traffic organically. With the right systems in place, you can begin to measure and understand your incoming traffic and gather valuable data that will allow you to make smarter decisions when expanding to additional traffic generation strategies.
This is the end of Part 1
To continue reading this article, click on the link below:
This article is part of a comprehensive series of tutorials designed to help you learn how to grow your business online and drive traffic sustainably using a WordPress-powered website and proven marketing strategies that are easy and quick to implement.
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