WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles designed to help business owners learn how to grow their business and drive traffic organically with a WordPress-powered website and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every single business online.
Finding new ways to get traffic to your website is one of the most important aspects of running a successful business presence online. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Have Difficulty Attracting More Traffic To Their Web Sites?
If you type any of the following phrases into Google …
- “how to attract more traffic to your web site”
- “how can I drive traffic to my website for free”
- “how to increase more visitors”
- “easiest way to bring more web traffic using PPC advertising”
- “I need more website visitors”
… and you will find an overwhelming number of sites that contain information about strategies to help drive more traffic to your site …
(There are many ways to drive more web traffic to your web site. This article series will show you how to set up a system to take advantage of many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive visitors to your website. There are thousands of tutorials and free information that can teach you effective ways to get more traffic to your site.
The problem is often more about businesses not investing sufficient time into learning how to drive traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The diagram below shows how most small businesses approach the challenge of generating web traffic …
(This is how many businesses approach the challenge of generating web traffic)
Essentially, the approach most small businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to your website.
As you will discover in just a moment, there is a smarter approach.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate the problem.
Outsourcing is fine if you already have systems in place to manage your traffic generation activities. If not, all you will probably do is end up investing a lot of your valuable time and money searching for a positive ROI strategy of generating targeted web traffic.
(Without laying down a solid foundation and putting proper systems, web traffic generation can end up becoming a costly waste of time and money!)
Sustainable traffic generation involves laying a solid foundation online, putting the right systems in place, continually testing campaign variables, experimenting with different marketing and promotional services, tracking results, measuring ROI across different traffic generation solutions, etc.
Is There A Simpler, Automated Way To Generate More Website Traffic?
Imagine if all you had to do to automatically deliver an ongoing stream of web traffic to your site was to publish quality content on a regular basis.
This is not science fiction … it’s a fact! Many website owners are currently already profiting with this automated traffic system … and so can you!
In the Website Traffic Blueprint article series, you will learn what is required to set up an automated traffic generation machine that can instantly attract targeted visitors to your web site, simply by adding regular content to your web site.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Start adding other traffic methods and test
(Sustainable traffic generation requires setting up a solid foundation online and implementing systems)
At this point, we’re mostly concerned with Step One. The purpose of this article series is to help you set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling things when required
- Automatically get your website pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress site, you just publish content and WordPress will do the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress site is not the same as a professionally-configured WordPress web site.
An expertly configured WordPress web site is a website that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and the way it integrates with various services, specifically in areas like search engine optimization, external site syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We provide a number of great articles on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding why and how an “expertly configured” WordPress site can help begin driving new targeted traffic to your business requires several article installments, which is why we highly recommend that you spend some time reading our posts and consider subscribing to this site (this way, you will be informed when we publish new information on this topic).
Let’s begin by answering some basic questions:
Why WordPress? What does WordPress do that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are built on platforms that create “static” websites. Essentially, this means that your web pages mostly sit inside a server waiting to be discovered. A static website doesn’t communicate with anything else outside its application; it doesn’t ’ping’ anyone in cyberspace or notify any other website when new content has been published on the site.
Think about it … if with a static website, your content simply sits there passively waiting to be found, then you have to constantly promote your web presence and your content to maintain web visitors coming.
WordPress is different!
The WordPress CMS application comes with default functionality that gives you the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is publish content and your website then does the rest, immediately notifying various online properties about your new content to automatically generate your business more web traffic …
(With an expertly configured WordPress site, you just add content and WordPress will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we explain the components of this automated website traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal results.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also an integration of your built-in WordPress features with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various third-party tools, you then begin to publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to new visitors.
- Optimize – We recommend starting with a content marketing strategy to build traffic organically. With the right systems in place, you can start tracking and analyzing the traffic generated as a result and start gathering valuable information that will allow you to make smarter decisions when using additional traffic generation strategies.
This is the end of Part One
To continue reading this article, click on the link below:
This tutorial is part of a comprehensive series of tutorials aimed at helping business owners learn how to grow their business online and drive traffic automatically with a WordPress website and proven web marketing methods.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)