WordPress Traffic Automation Blueprint – Part 1 (Overview)

This is part 1 of a 5-part series of tutorials that show you how to automatically increase web traffic using WordPress and proven web marketing methods.

WordPress Traffic Automation Guide

WordPress Traffic Automation GuideThis article is part of a comprehensive series of articles aimed at helping business owners learn how to grow their business online using a WordPress-driven website and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Web Site Traffic Blueprint Part 1 - Learn How To Create A Web Traffic Generation Machine With WordPressAlmost every business needs traffic to grow online.

Knowing how to attract more visitors to your website is a requirement of growing a successful web presence. Lack of web traffic is also one of the most common complaints made by website owners everywhere.

Why Do So Many Small Businesses Struggle To Drive More Visitors To Their Web Sites?

Type in any of the key phrases below into Google …

  • “how to get web traffic to my site for free”
  • “how can I drive more visitors to my website”
  • “need to increase traffic”
  • “ideas to increase traffic using StumbleUpon”
  • “drive more web traffic to your web site for free”

… and you will be presented with tons of pages with information on different ways to help you drive more traffic to your web site …

There are lots of strategies to drive more website visitors. In this article series you will learn how to set up a system to take advantage of many of these traffic generation strategies!

(There are lots of strategies to get more website visitors. This article series will show you how to set up a system to take advantage of all these traffic generation methods!)

Clearly, there is no shortage of ways to drive visitors to your web site. There are loads of products and free sites online that can teach you ways to drive more visitors to your website.

The problem is often more to do with businesses not investing sufficient time into learning how to generate traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are many ways to automate and leverage your web traffic generation.

The diagram below shows how most small businesses typically approach the challenge of generating web traffic …

This is how most web site owners approach traffic generation

(This is how most businesses approach traffic generation)

Essentially, the approach many businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to it.

As you will see in just a moment, there is a smarter way.

Important

Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate the problem.

Outsourcing is fine if you have systems set up to manage your traffic generation campaigns already. If not, all you will probably do is end up spending a lot of your valuable time and money looking for a positive ROI method.

Without a solid foundation and proper systems, traffic generation can become a very costly activity!

(Without a solid foundation and the right systems in place, traffic generation can become a costly waste of time and money!)

Increasing web traffic sustainably involves laying a solid foundation online, implementing the right systems, testing elements in your campaigns, experimenting with different marketing and promotional services, analyzing results, measuring ROI across different traffic generation opportunities, and so on.

Is There A Way To Automate The Process Of Driving Web Visitors?

Imagine if you owned a website where all you had to do to instantly drive targeted traffic to your web site was to regularly add content to your website.

This is not science fiction or fantasy … it’s a fact! In fact, many website owners are already doing this … and you can too!

In this article series, we will show you what you need to do to set up an automated traffic system that can help begin delivering targeted visitors to your business, simply by publishing content on a consistent basis to your website.

How To Set Up A System That Will Automatically Help Bring Traffic To Your Site

As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:

  1. Set up systems to lay down a solid foundation for getting sustainable web traffic
  2. Add web content on a regular basis to drive traffic and generate web traffic data organically
  3. Start adding other traffic strategies and test

Sustainable traffic generation requires setting up a solid foundation online and implementing systems

(To generate sustainable traffic, you first need to set up the right systems)

At this stage, we’ll mostly be focusing on Step 1. The aim of our article is to explain the process of setting up a traffic generation system that will ultimately help you:

  • Save time using leverage and automation
  • Save money by starting with a very simple setup and scaling things intelligently
  • Automatically get your web pages indexed faster in search engines
  • Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
  • Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
  • Outsource traffic generation while maintaining full control of the process
  • Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog

With an expertly configured WordPress website, you simply add content and WordPress does the rest, notifying the world about your content and bringing you back web traffic!

(With an expertly configured WordPress web site, you simply add content and your site will do the rest!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress web site.

An ”expertly configured” WordPress blog is a web site that is not only built using the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, 3rd-party site syndication, and reporting.

Why Use An Expertly Configured WordPress-Powered Website?

We have published many detailed articles on this site about the benefits of using WordPress-driven websites to grow your business online.

Understanding how and why an “expertly configured” WordPress web site can be used to create an automated traffic system requires a number of article installments, which is why we recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know whenever we publish a new article).

Let’s start by answering some basic questions:

Why WordPress? Why not use another platform?

Take a look at the picture below …

Static Website vs Expertly Configured WordPress Website

(Static vs Expertly Configured WordPress Website)

Many sites are built on platforms that create “static” websites. Essentially, this means that your web pages just sit inside your server waiting to be found. By itself, a static website doesn’t communicate with anyone outside its application; it doesn’t broadcast to anybody in the cybersphere or inform any other site when new content has recently been published to your website.

Think about it … if in a static website, the content simply sits in a server passively waiting to be found, then the site owner has to continually promote their website and its content to maintain new web traffic coming.

WordPress is different!

The WordPress application comes with default functionality that allows you to set up, configure and build an automated “traffic generation” machine, where all you then have to do is post new content and WordPress does the rest, immediately notifying various online properties about your new content to automatically start generating you new web site traffic …

WordPress Web Site Traffic Blueprint Part 1 - How To Turn Your Website Into A Web Traffic Machine

(With an expertly configured WordPress web site, you just add content and WordPress will do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Traffic Blueprint overview, we go over the components of this automated traffic machine:

  • Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
  • Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
  • Automate – Your traffic system requires not only internal WordPress settings to be configured but also the expert integration of your site’s built-in functionality with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
  • Publicize – After your WordPress site settings have been configured and integrated with various external sites, all you have to do is publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to potential visitors.
  • Optimize – We recommend beginning with a content-based strategy to build organic traffic. With the right systems in place, you can begin monitoring and understanding incoming traffic and start gathering valuable data that will allow you to make intelligent and cost-effective decisions as you expand to other traffic generation methods.

WordPress Website Traffic Blueprint Part 1 - How To Create An Automated Traffic-Getting Machine

This is the end of Section 1

To read more, click on the link below:

Web Traffic Blueprint Part Two – Discover How To Turn Your WordPress Website Into A Traffic Generation Machine

Useful Info

This article is part of a comprehensive tutorial series designed to help you learn how to grow your business online and drive traffic sustainably using a WordPress website and proven online marketing strategies.

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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)

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Author: Martin Aranovitch

Martin Aranovitch is the founder of WPCompendium.org and the author of The Small Business Digital Manager. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as WordPress Traffic Automation Blueprint – Part 1 (Overview).