WordPress Traffic Automation Guide
This tutorial is part of a comprehensive article series designed to help business owners learn how to grow their business using a WordPress-driven website and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to stay in business online.
Knowing how to generate new traffic to your website is essential to running a successful web presence. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Struggle To Attract Visitors To Their Websites?
If you type any of the commonly-searched key phrases below into Google …
- “bring more traffic to your web site”
- “how can I increase more web traffic to my web site”
- “top 25 methods to drive traffic”
- “how to drive website visitors using free methods”
- “free website visitors”
… and you will be presented with loads of tips, tricks, and information about methods to drive more website visitors …
(There are loads of methods to drive more web traffic to your site. In this article series you will learn how to set up a system to take advantage of all these traffic generation strategies!)
There is clearly no shortage of ways to drive visitors to your website. There are thousands of products and free resources that can show you cost-effective methods to drive more traffic to your website.
The problem is often more to do with businesses not investing enough time into learning how to grow web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.
The illustration below shows how most small businesses approach the process of generating web traffic …
(This is how most website owners approach the challenge of generating traffic to their sites)
Essentially, the typical approach most businesses take is this: first, you build your website, and then you figure out ways of driving traffic to your website.
As we will show you in a moment, there is a better approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will take care of the problem.
Outsourcing is great if you already have systems in place to manage your traffic generation activities. If not, all you will probably do is end up spending a lot of valuable time and money searching for a profitable strategy.
(Without a solid foundation and proper systems in place, online traffic generation can be a costly waste of time and money!)
Getting a consistent stream of web traffic sustainably requires setting up a solid foundation online, putting proper systems in place, continually testing variables in your campaigns, experimenting with different advertising and promotional methods, analyzing results, measuring ROI across different traffic generation strategies, and so on.
Is There A Way To Automate The Process Of Generating More Website Traffic?
Imagine if all you had to do to attract web traffic to your site was to regularly add content to your web site.
This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners already have some or all of the basic components set up for this to happen … and you can too!
In this article series, you will discover what it takes to set up an automated traffic machine that can instantly deliver web traffic to your site, simply by publishing new content to your website on a regular basis.
How To Set Up A System That Will Automatically Drive Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to start driving traffic and generating data
- Add other traffic methods and test
(To generate sustainable web traffic, you first need to set up the right systems)
Right now, we’ll mostly be focusing on Step 1. The aim of this article is to help you lay the foundations for a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically get your website pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress website, you simply add new content and WordPress then does the rest, notifying other sites about your content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress site is not the same thing as a professionally-configured WordPress web site.
An ”expertly configured” WordPress web site is a web site that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, 3rd-party site syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Site?
We write extensively on this site about using the WordPress platform to grow your business online.
Understanding how and why an “expertly configured” WordPress website or blog can instantly begin attracting targeted visitors to your business requires a number of articles, which is why we strongly recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know whenever we publish a new article).
Let’s start by addressing some basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are built using applications that create websites with “static” web pages. Essentially, what this means is that your content typically sits inside a server waiting to be found. On its own, a static website doesn’t communicate with anyone outside the application; it doesn’t ’ping’ anybody in the cybersphere or notify any other website when new content has recently been published.
Think about it … if with a static website, all of your content just sits there passively waiting to be found, then you have to actively keep promoting your website and your content to maintain new web visitors coming.
WordPress is different!
The WordPress CMS application provides various features that let site owners set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is add content and your site will do the rest, immediately notifying search engines, social media and other online properties about your site to automatically bring your business new web site traffic …
(With an expertly configured WordPress web site, you just publish new content and your site does the rest, notifying the world about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we break down the components of this automated website traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also the expert integration of your WordPress site with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various external sites, you then begin publishing new content consistently and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to potential visitors.
- Optimize – We recommend beginning with a content strategy to build traffic organically. With the right systems in place, you can begin monitoring and analyzing your incoming traffic and start gathering valuable data that will allow you to make intelligent and cost-effective decisions as you expand to other traffic generation methods.
This is the end of Part 1
To continue reading, click here:
This tutorial is part of a comprehensive series of articles aimed at helping you learn how to grow your business online cost-effectively with a WordPress-powered website and proven online marketing strategies.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum