WordPress Traffic Automation Blueprint – Part 1 (Overview)

This is part 1 of a 5-part series of tutorials that show you how to automatically increase web traffic using WordPress and proven web marketing methods.

WordPress Traffic Automation Guide

WordPress Traffic Automation GuideThis article is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online cost-effectively and drive traffic organically with a WordPress-powered website or blog and proven web marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Web Traffic Blueprint Part 1 - A Complete Guide To Growing Your Website Visitors AutomaticallyAlmost every business needs a constant stream of web visitors to grow online.

Discovering sustainable ways to get more visitors to your website is essential to building a successful business presence online. Lack of web traffic is also one of the most common complaints made by website owners everywhere.

Why Do So Many Small Businesses Have Difficulty Attracting More Traffic To Their Websites?

Search for any of the phrases below in Google …

  • “bring more visitors to your site”
  • “how do I drive traffic to my web site”
  • “best 5 methods to get more web traffic”
  • “ideas to drive more visitors using social media”
  • “attract more customers to your website for free”

… and you will be presented with loads of information on methods to help increase your website visitors …

There are many methods to drive more website visitors. This article series will help you set up a system to benefit from all these traffic generation strategies!

(There are many ways to get more website visitors. This article series will show you how to set up a system to take advantage of many of these traffic generation methods!)

Clearly, there is no shortage of ways to drive more traffic to your site. There are thousands of products and free resources online that can show you cost-effective ways to get more traffic to your website.

The problem is often more to do with businesses not investing enough time into learning how to generate traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are many ways to leverage and automate your web traffic generation.

The picture below shows the typical approach most businesses take when it comes to generating website traffic …

This is how many web site owners approach the challenge of generating web traffic

(This is how most site owners approach the challenge of generating traffic to their sites)

Essentially, the typical approach most small businesses take is this: first, you get your website, and then you figure out how to drive traffic to it.

As we will show you in a moment, there is a smarter way.

Important Info

Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will take care of this problem.

Outsourcing is fine if you have systems in place to manage your traffic generation activities already. If not, you will probably end up wasting a lot of valuable time and money searching for a winning traffic strategy.

Without laying down a solid foundation and putting proper systems, traffic generation can end up being a costly activity!

(Without a solid foundation and the right systems in place, web traffic generation can become a very costly activity!)

Driving more web traffic sustainably involves setting up a solid foundation online, implementing proper systems, testing campaign variables, experimenting with different advertising and promotional services, analyzing results, comparing ROI across different traffic generation opportunities, etc.

Is There A Way To Automate The Process Of Generating More Web Traffic?

Imagine if you owned a website where the only thing you had to do to drive web traffic to your website was to publish content consistently.

This is not science fiction … it’s a fact! As a matter of fact, many website owners are already doing what we’ve described above … and so can you!

In this article series, we explain how to create an automated traffic generation system that can instantly drive targeted visitors to your website, simply by publishing regular content to your site.

How To Set Up An Automated Web Traffic System

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:

  1. Set up specific systems to lay down a solid foundation for driving sustainable web traffic
  2. Add web content on a regular basis to drive visitors and generate web traffic data organically
  3. Add new traffic methods

To get sustainable traffic, you need to first put in the right systems

(Getting more web traffic sustainably involves setting up a solid foundation online and putting systems in place)

At this stage, we’ll mostly be focusing on Step One. The aim of our article is to show you how to set up a traffic generation system that will ultimately help your business:

  • Save time using leverage and automation
  • Save money by starting with a simple setup and scaling things sensibly
  • Automatically notify search engines
  • Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
  • Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
  • Outsource traffic generation while maintaining full control of the process
  • Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site

With an expertly configured WordPress website, you just add content and your website will do the rest!

(With an expertly configured WordPress website, you just post content and your site will do the rest!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress site is not the same thing as a professionally-configured WordPress website.

An ”expertly configured” WordPress website is a blog that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and the way it integrates with other sites, specifically in areas like search engine optimization, content syndication, and analytics.

Why Use An Expertly Configured WordPress Site?

We have published many detailed blog posts on this site about the benefits of using WordPress-driven sites to grow your business online.

Understanding how and why an “expertly configured” WordPress site can be used to set up an automated traffic generation system requires a number of articles, which is why we really recommend that you spend some time reading our posts and consider subscribing to our site (this way, you will be informed when new information about this topic gets published).

Let’s begin by addressing a couple of basic questions:

Why use WordPress to set up an automated traffic generation system? Why can’t you use some other web platform?

Take a look at the diagram below …

Static Website vs Expertly Configured WordPress Website

(Static Website vs Expertly Configured WordPress Website)

Many web sites are traditionally built on applications that create websites with “static” web pages. Essentially, this means that the content mostly sits inside your server waiting to be found. A static website doesn’t communicate with anything outside its application; it doesn’t send out signals to anybody in cyberspace or announce to any other website that new content has recently been published.

Think about it … if in a traditional website, all of the content simply sits there passively waiting to be found, then the web site owner has to keep promoting their site and its content to continue driving new visitors.

WordPress is different!

The WordPress CMS application comes with default functionality that gives site owners the ability to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is post new content and your site does the rest, immediately notifying various online properties about your site to automatically start driving you new website visitors …

Web Traffic Blueprint Part 1 - Learn How To Turn Your WordPress Web Site Into A Traffic Machine

(With an expertly configured WordPress web site, you simply publish new content and WordPress will do the rest, notifying other sites about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Site Traffic Blueprint overview, we go over the components of this automated web traffic system:

  • Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
  • Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for best results.
  • Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also an integration of your built-in WordPress features with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
  • Publicize – Once configuring your WordPress settings and integrating your website with various external services, all you have to do is publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to potential new visitors.
  • Optimize – We recommend starting with a content publishing strategy to build traffic sustainably. With the right systems in place, you can also start measuring and analyzing incoming traffic and gather valuable information that will allow you to make smarter decisions as you expand to different traffic generation strategies.

Web Traffic Blueprint Part 1 - How To Turn Your Website Into An Automated Traffic Generation Machine

This is the end of Section One

To read the rest of this article, click here:

Web Site Traffic Blueprint Part Two – Learn How To Grow Your Web Traffic For Your Business Using WordPress

Info

This article is part of a comprehensive series of articles designed to help website owners learn how to grow their business online cost-effectively and drive traffic sustainably with a WordPress-driven website or blog and proven online marketing methods.

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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum

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Author: Martin Aranovitch

Martin Aranovitch is the founder of WPCompendium.org and the author of The Small Business Digital Manager. WPCompendium.org provides hundreds of FREE tutorials that show you how to use WordPress to grow your business online with no coding skills required! Get our FREE "101+ WordPress Tips, Tricks & Hacks For Non-Techies" e-course with loads of useful WordPress tips!

Originally published as WordPress Traffic Automation Blueprint – Part 1 (Overview).