This article is part of a series of comprehensive tutorials designed to help you learn how to grow your business online inexpensively and drive traffic organically using a WordPress website and proven marketing strategies that are easy to use and easy to implement.
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Web traffic is the lifeblood of almost every business online.
Knowing how to generate new visitors to your website is a requirement of growing a successful business presence online. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
If you search for any of the following information in Google …
… and you will find loads of information on strategies to help increase visitors to your website …
(There are lots of ways to get more web traffic to your website. In this article series you will learn how to set up a simple system to benefit from all these traffic generation methods!)
Clearly, there is no shortage of ways to drive more visitors to your website. There are loads of products and free information online that can teach you cost-effective how to get more visitors to your web site.
The problem is often more to do with businesses not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.
The diagram below shows how many businesses approach the challenge of generating website traffic …
(This is how many website owners approach the challenge of generating traffic to their sites)
Essentially, the typical approach most businesses take is this: first, you get a website, and then you figure out how to drive traffic to your site.
As you will discover in just a moment, there is a smarter way.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will eliminate the problem.
Outsourcing is useful if you have systems in place to manage and analyze the results of your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of your valuable time and money searching for a positive ROI traffic strategy.
(Without a proper foundation and systems in place, traffic generation can end up being very costly!)
Getting a regular stream of web traffic sustainably requires setting up a solid foundation online, implementing the right systems, testing variables in your campaigns, experimenting with different services, tracking results, comparing ROI across different traffic generation solutions, and so on.
Imagine if all you had to do to automatically deliver web traffic to your website was to regularly add quality content to your site.
This is not science fiction … it’s a fact! Many website owners already have some or all of the prerequisites set up to benefit from the automated traffic system described above … and so can you!
In the Web Traffic Blueprint article series, you will learn the process of setting up an automated traffic system that can begin attracting a stream of targeted visitors to your site, simply by adding regular content to your website.
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
(Driving web traffic sustainably involves laying a solid foundation online and implementing proper systems)
At this point, we’ll mostly be focusing on Step 1. The aim of this article is to explain how to set up a traffic generation system that will ultimately help you:
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress website, you simply publish content and your site will then do the rest!)
An expertly configured WordPress web site is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress web site is a web site that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and how it can be integrated with various sites, specifically in areas like SEO, content syndication, and analytics.
We have published many comprehensive blog posts on this site about the benefits of using the WordPress CMS to grow your business online.
Understanding how and why an “expertly configured” WordPress website or blog can instantly attract targeted traffic to your business requires a number of articles, which is why we strongly recommend that you spend some time reading our posts and consider subscribing to our site (this way, we can let you know when a new article gets published).
Let’s start by addressing these basic questions:
Why WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many web sites are traditionally built using applications that create “static” websites. Essentially, what this means is that the web pages mostly sit inside a server waiting to be found. A static website doesn’t communicate with anything else outside the application; it doesn’t ’ping’ anyone in cyberspace or inform any other site when new content has recently been published.
Think about it … if in a traditional website, all of the content simply sits in a server passively waiting to be found, then the website owner has to continually promote their website and its content to maintain web visitors coming.
WordPress is different!
The WordPress application comes with default functionality that allows site owners to set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is publish new content and WordPress then does the rest, immediately notifying various online properties about your site to automatically start bringing your business new web traffic …
(With an expertly configured WordPress site, you just add new content and your website does the rest!)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we break down the components of this automated traffic system:
This is the end of Section One
To read more, click on the link below:
This tutorial is part of an article series designed to help you learn how to grow your business online inexpensively and drive traffic sustainably using a WordPress website or blog and proven marketing methods that are easy and quick to implement.
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