WordPress Traffic Automation Guide

This article is part of a series of comprehensive tutorials aimed at helping business owners learn how to grow their business online inexpensively using a WordPress-powered website or blog and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of most businesses online.

Learning how to attract traffic to your website is essential to building a successful digital presence. Driving visitors to a website is also one of the greatest challenges faced by many web site owners.

Why Are So Many Businesses Having Difficulty Attracting Traffic To Their Web Sites?

If you search for any of the information below in Google …

• “attract more web traffic to my site”
• “how do I drive web traffic to my web site for free”
• “fastest way to increase traffic”
• “ideas to bring website visitors using PPC advertising”
• “get prospects to your website for free”

… and you will immediately find loads of information about different strategies to help you drive more website visitors …

(There are many ways to drive more website visitors. In this article series you will learn how to set up a system to benefit from most of these traffic generation strategies!)

There is clearly no shortage of ways to drive more visitors to your site. There are loads of products and free resources online that can teach you effective how to drive more traffic to your website.

The problem is often more to do with businesses not investing enough time into learning how to generate new traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are several ways to leverage and automate your web traffic generation.

The illustration below shows how most small businesses typically approach the challenge of generating web traffic …

(This is how most web site owners approach traffic generation)

Essentially, the approach most businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to it.

As we will show you in just a moment, there is a better approach.

Don’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.

Outsourcing is useful if you have systems in place to manage your traffic generation activities already. If not, all you will probably do is end up spending a lot of your valuable time and money searching for a profitable method.

(Without laying down a solid foundation and putting proper systems, traffic generation can end up being a costly waste of time and money!)

Increasing web traffic sustainably requires laying a solid foundation online, implementing the right systems, continually testing campaign variables, experimenting with different advertising and promotional methods, analyzing results, comparing ROI across different traffic generation opportunities, etc.

Is There A Simple, Automated Way To Drive More Web Traffic?

Imagine if all you had to do to automatically deliver an ongoing stream of web traffic to your web site was to regularly add great content to your web site.

This is not science fiction … it’s a fact! As a matter of fact, many website owners are currently doing what we have described above … and you can too!

In our article series, we will show you the process of setting up an automated traffic system that can deliver a stream of new visitors to your business, simply by adding regular content to your website.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:

1. Set up systems to lay down a solid foundation for driving sustainable web traffic
2. Add web content on a regular basis to drive visitors and generate data organically
3. Test other traffic methods

(To generate sustainable web traffic, you need to first put in the right systems)

At this point, we’re mostly concerned with Step One. The aim of this article is to provide an overview of a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money in lots of different ways
• Automatically get your website pages indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress web site, you simply add content and your website will do the rest, informing the world about your content and bringing you back traffic!)

What Is An Expertly Configured WordPress Site?

An expertly configured WordPress website is different than a professionally-configured WordPress web site.

An ”expertly configured” WordPress site is a website that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and the way it can be integrated with other services, specifically in areas like SEO, content syndication, and reporting.

Why Use An Expertly Configured WordPress-Driven Site?

We write extensively on this site about why you should choose the WordPress platform to grow your business online.

Understanding how and why an “expertly configured” WordPress website or blog can be used to create an automated traffic generation system requires several articles, which is why we highly recommend that you spend some time reading our posts and subscribe to our site (this way, we can let you know whenever new information on this topic gets published).

Let’s start by addressing a couple of basic questions:

Why use WordPress to set up an automated traffic generation system? What does WordPress provide that other web platforms don’t?

Take a look at the illustration below …

(Static vs Expertly Configured WordPress Site)

Many web sites are built with applications that create “static” websites. Essentially, this means that your content simply sits inside your server waiting to be found. The static website doesn’t communicate with anything outside the application; it doesn’t send out signals to anyone in cyberspace or announce to any other website when new content has recently been added to the site.

Think about it … if with a traditional website, your content simply sits in a server passively waiting to be found, then you have to keep promoting your website and your content to continue driving web traffic.

WordPress is different!

The WordPress application provides many features that allow you to set up, configure and build an automated “traffic generation” machine, where all you then have to do is publish new content and WordPress then does the rest, immediately notifying search engines, social media and other online properties about your site to automatically drive your business new web site traffic …

(With an expertly configured WordPress website, you just add content and WordPress will then do the rest, informing other sites about your content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Website Traffic Blueprint overview, we go over the components of your automated web traffic machine:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal results.
• Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also the integration of your WordPress site with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your WordPress settings and integrating your website with various external tools, you simply begin to publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to potential new visitors.
• Optimize – We recommend starting with a content-based strategy to build traffic organically. With the right systems in place, you can also start monitoring and understanding the traffic generated as a result and gather valuable information that will allow you to make better decisions as you expand to other traffic generation strategies.

This is the end of Section 1

To continue reading, click here:

WordPress Web Traffic Blueprint Part 2 – Discover How To Automatically Drive More Website Visitors For Your Business

This tutorial is part of an tutorial series designed to help site owners learn how to grow their business with a WordPress-powered website and proven marketing methods that are easy and quick to implement.

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