WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive tutorials aimed at helping business owners learn how to grow their business online inexpensively and drive traffic sustainably using a WordPress-driven website and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Learning how to attract more visitors to your website is a requirement of growing a successful web presence. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Driving More Traffic To Their Websites?
Search for any of the key phrases below in Google …
- “how to bring more web traffic to your web site for free”
- “bring more web traffic to my website”
- “top 10 methods to drive visitors”
- “ideas to drive web site traffic using email”
- “get web traffic to my web site for free”
… and you will find loads of information about methods to increase traffic to your website …
(There are many ways to drive more website visitors. This article series will show you how to set up a simple system to take advantage of all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more visitors to your website. There are tons of products and free resources that can teach you cost-effective strategies to drive more traffic to your website.
The problem is often more about businesses not investing sufficient time into learning how to generate traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are a number ways to leverage and automate your web traffic generation.
The picture below shows how most businesses approach the process of generating web traffic …
(This is how many small businesses approach traffic generation)
Essentially, the approach most businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to the site.
As you will discover in a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will address this problem.
Outsourcing is great if you have the systems in place to manage and analyze the results of your traffic generation campaigns already. If not, you will probably end up spending a lot of valuable time and money searching for a profitable traffic-getting method.
(Without a solid foundation and the right systems, website traffic generation can end up becoming very costly!)
Getting web traffic sustainably involves setting up a solid foundation online, putting systems in place, testing campaign elements, experimenting with different methods, tracking results, measuring ROI across different traffic generation strategies, and so on.
Is There A Way To Automate The Process Of Getting More Web Traffic?
Imagine if you owned a website where all you had to do to drive new targeted traffic to your business was to publish valuable content on a regular basis.
This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners are already enjoying the benefits of this automated traffic system … and so can you!
In our article series, you will learn the process of setting up an automated traffic generation system that can help begin delivering a stream of targeted traffic to your web site, simply by adding regular content to your web site.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to drive traffic and generate web traffic data organically
- Add new traffic methods
(Getting more web traffic sustainably requires laying a solid foundation online and implementing systems)
At this point, we’ll mostly be focusing on Step One. The aim of our article is to help you understand how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling up only when it makes sense to do so
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you just publish content and your website will do the rest, informing the world about your content and bringing you back web traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress site is not the same thing as a professionally-configured WordPress site.
An expertly configured WordPress website is a blog that is not only built using the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress Site?
We write extensively on this site about using the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress website or blog can begin attracting targeted traffic to your business requires a number of articles, which is why we highly recommend that you spend some time reading our posts and consider subscribing to our site (this way, you will be informed when new information about this topic is published).
Let’s begin by answering some basic questions:
Why does it have to be WordPress? Why can’t you just use another web platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many web sites are traditionally built using platforms that create websites with “static” web pages. Essentially, this means that the content pages just sit inside a server waiting to be discovered. A static website doesn’t communicate with anyone outside its application; it doesn’t ’ping’ anybody in the cybersphere or announce to any other site when new content has been added to your site.
Think about it … if with a static website, all of your content just sits in a server passively waiting to be found, then you have to continually keep promoting your website and your content to maintain web visitors coming.
WordPress is different!
The WordPress CMS application provides various features that give you the ability to set up, configure and build an automated “traffic generation” machine, where all you then have to do is post new content and WordPress does the rest, instantly notifying various online properties about your site to start generating you more website visitors …
(With an expertly configured WordPress website, you just add content and your site will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we explain the components of this automated web traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also an expert integration of your WordPress functionality with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site has been configured and integrated with various third-party services, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to more web visitors.
- Optimize – We recommend beginning with a content publishing strategy to build traffic sustainably. With the right systems in place, you can begin to track and analyze your results and gather valuable information that will allow you to make smarter decisions when using new traffic generation methods.
This is the end of Section 1
To read the rest of this article, click here:
This article is part of a comprehensive series of articles aimed at helping you learn how to grow your business online inexpensively and drive traffic automatically using a WordPress-powered website or blog and proven web marketing methods.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)