WordPress Traffic Automation Guide
This article is part of an article series designed to help you learn how to grow your business and drive traffic organically with a WordPress-driven website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs a constant stream of new web traffic to stay in business online.
Discovering new ways of getting more visitors to your website is vital to running a successful presence online. Increasing traffic to a website is also one of the greatest challenges faced by almost every website owner.
Why Are So Many Businesses Having Difficulty Bringing Traffic To Their Websites?
Search for any of the information below in Google …
- “how to drive traffic to your site”
- “how do I attract web traffic to my website for free”
- “ideas to get more traffic”
- “ideas to drive web site traffic using videos”
- “free web site traffic”
… and you will be presented with lists of pages with tips, tricks, and information about methods to help increase visitors to your website …
(There are many ways to increase web traffic to your site. This article series will show you how to set up a system to take advantage of all these traffic generation strategies!)
There is clearly no shortage of ways to drive traffic to your website. There are loads of tutorials and free sites that can teach you strategies to get more visitors to your website.
The problem is often more about business owners not investing sufficient time into learning how to drive traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The picture below shows the approach many businesses take when it comes to generating web traffic …
(This is how many small businesses approach traffic generation)
Essentially, the approach most businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to it.
As you will see in a moment, there is a better way.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and process information about your traffic generation activities. If not, all you will probably do is end up investing a lot of time and money looking for a winning traffic strategy.
(Without a proper foundation and systems in place, online traffic generation can be a costly activity!)
Driving web traffic sustainably requires laying a solid foundation online, putting the right systems in place, continually testing campaign variables, experimenting with different marketing and promotional methods, tracking results, measuring ROI across different traffic generation opportunities, etc.
Is There A Simpler, Automated Way To Get More Website Visitors?
Imagine if all you had to do to attract targeted visitors to your business was to publish content consistently.
This is not science fiction … it’s a fact! In fact, many website owners are already doing what we have described above … and so can you!
In our WordPress Traffic Blueprint article series, we will show you how to set up an automated traffic system that can help attract targeted visitors to your website, simply by publishing new content on a regular basis to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for driving sustainable traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Start testing other traffic strategies
(Sustainable traffic generation involves laying a solid foundation online and implementing proper systems)
At this stage, we’re mostly concerned with Step 1. The purpose of our article series is to show you how to set up a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically get your web pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you simply add new content and WordPress will then do the rest, notifying other sites about your content and bringing you back web traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress website.
An expertly configured WordPress website is a web site that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Powered Site?
We provide a number of great articles on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding how and why an “expertly configured” WordPress website or blog can be used to set up an automated traffic generation system requires several articles, which is why we strongly recommend that you spend some time reading our content and subscribe to our site (this way, we can let you know when we publish new information on this topic).
Let’s start by answering some basic questions:
Why use WordPress to set up an automated traffic generation system? Why can’t you use some other web platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are traditionally built on platforms that create websites with “static” web pages. Essentially, this means that the digital content mostly sits inside the server waiting to be found. A static website doesn’t communicate with anything outside its platform; it doesn’t broadcast to anyone in the cybersphere or inform any other site when new content has recently been published in the website.
Think about it … if in a static website, all of the content simply sits there passively waiting to be found, then the business owner has to constantly keep on promoting their website and its content to maintain new web traffic coming.
WordPress is different!
The WordPress CMS application comes with powerful built-in functionality that lets you set up, configure and build an automated “traffic generation” machine, where all you then have to do is publish new content and WordPress will then do the rest, instantly notifying various online properties about your new content to automatically start driving your business new web traffic …
(With an expertly configured WordPress website, you just publish content and WordPress then does the rest, informing other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Site Traffic Blueprint overview, we break down the components of your automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also integrating your WordPress site with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your site with various external services, you simply begin publishing new content consistently and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to new targeted visitors.
- Optimize – We recommend beginning with a content marketing strategy to build traffic organically. With the right systems in place, you can also begin monitoring and analyzing the traffic generated as a result and start gathering valuable information that will allow you to make smarter decisions as you expand to new traffic generation methods.
This is the end of Section One
To read the rest of this article, click here:
This tutorial is part of a comprehensive series of articles aimed at helping you learn how to grow your business online cost-effectively and drive traffic organically using a WordPress website or blog and proven web marketing strategies.
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